No Jumper - DeJon Paul on Calling AD & Trell "Employees", LA Rap Report Card, Protesting Power 106 & More
Episode Date: March 1, 2023DeJon Paul is back on the program, months after his very tense sit down with AD and T-Rell, they're circling back to talk about growth and being your own boss. ----- 00:00 Intro 0:00 T-Rell talks abo...ut DeJon making it on the No Jumper’s Most Heated Moments Compilation 0:45 Dejon on the moment he called AD and T Rell “employees” 2:40 AD apologizes to DeJon for how he reacted to the LA Rap Report Card 4:10 DeJon on how much love he got from No Jumper's fans after the interview a year ago 6:45 Why this year's LA Rap Report Card is different and what LA Rap means to DeJon 8:08 DeJon says: “F LA Radio” because they don’t support real LA artists 11:10 Putting together a protest against Power 106 and DeJon says: “F DJ Hed” 13:50 Why it’s important to have more Black people covering hip hop and Hispanics helping their own people 18:30 Why DeJon hates DJ Hed and why there should be more Black people in positions of power on radio 27:25 Breaking down the 2023 Rap Report Card and why G Perico is at the top 36:25 Giving Blueface an F on the LA Rap Report Card and why 42:40 RJMrLA getting some shine on the LA Rap Report Card 47:05 YG and why he got a C on the LA Rap Report Card 52:00 Spiffie Luciano getting an F on the LA Rap Report Card 54:50 Kendrick Lamar getting a B- because of his "same old rap flow" 58:10 AZ Chike getting a better grade than last year 1:01:25 Bino Rideaux getting one of the best grades 1:03:05 DeJon breaks down how rappers should roll out their projects 1:05:00 Is Blxst as good as Nate Dogg? Is Roddy Ricch real West Coast? 1:10:15 BlueBucksClan getting a B and having the best beats in LA 1:12:35 Lambo4oe getting a D, but getting better and Airplane James using the Report Card as cover art 1:14:20 Zoe Osama’s emergence on the scene and giving Ash Bash her flowers1:17:36 DeJon calls Rucci underrated, his tour presence and Baby Stone Gorillas being consistent 1:19:10 HBK Jachi getting shot and performing in a wheelchair and Frosty Da Snowman getting an F 1:21:10 Ab-Soul going 6 years without putting out an album and large artists setting examples 1:26:00 AD and T-Rell don't know who NCognita is and Vince Staples being underrated 1:30:40 AD gives DeJon his flowers for the impact he’s making 1:31:05 The Game getting mentioned in social media and Death Row signing artists 1:33:05 Dom Kennedy not dropping enough music and not marketing enough 1:34:00 DeJon runs through all the artists that got an F on the Report Card 1:37:35 Wallie the Sensei and Big Sad 1900 doing good, but could use better marketing 1:39:00 03 Greedo getting added after dropping a las minute project last year 1:41:45 Why we don’t see any IE artists on here and dropping a Report Card for everywhere 1:43:00 The bigger picture with DeJon’s mission on giving back to LA and what DeJon rates his own podcast ----- NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_... CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz Follow us on SPOTIFY: https://open.spotify.com/show/4ENxb4B... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media: https://www.snapchat.com/discover/No_... http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/NOJUMPEROFFI... http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: https://www.tiktok.com/@adam22 http://www.twitter.com/adam22 http://www.instagram.com/adam22 adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
No jumper back, you know what I'm saying, T.R.
And I got my boy, A.D. with me, you know what I'm saying?
Co-hosting what he hosting today.
And I got my lovely friend here, Dijan, Dijan.
Dijan, he's back.
And y'all know him, you know what I'm saying?
From the No Jumper clips, he made it from our crazy moments.
He was one of our crazy moments.
And, you know, since that day, you know, it's been a lot of talk in the office about that, you know,
just that certain situation that we have.
had and that conversation that we had and it's been going it's an ongoing thing since that you know
it's it's been a sensitive topic with some people and you know it's been you know some people accepted
you know what's going on here because you know a lot of people came from different situations to
where you know they were bosses but um you know if you know to put it in a little bit more
context he cracked it all over here he definitely cracked it all
off over here.
Everybody's still talking about it.
And what stuck out in that interview was he called us employees.
And retort.
And he wasn't lying.
He wasn't lying.
I called you guys employees and retort to your statement.
Your statement was instead of focusing on them, I should do a podcast.
Yeah.
And I should do a YouTube channel.
I've been podcasting and doing a YouTube channel since 2020.
Uh-huh.
So I said that in retort to what you had said.
I wasn't focused on them.
You guys brought these individuals up.
So that's how that transpired, but I'm glad it happened.
Because a lot of good came from it.
It did.
What good came from it on your part that you see?
It did.
No, I just want to hear you come in.
What good came from it?
I see a lot of young black people in the greater Los Angeles area stepping up in areas
of ownership, black entrepreneurship, black enterprise.
And that's what I'm pushing for.
Yeah, Dan Elaine Magazine, a black on platform, and the LA Rapper Port Card.
So what do you say to the people that work for you?
I mean, is it like, is it something that they should be frowned upon with?
Or should they be able to go, are you preaching and teaching them to go start their own platform?
Of course, obviously, as well as, whenever I ever denounced or made it seem like it was a negative thing to be an employee, I never said that.
I said a preference or boundary with you, which was, I don't take corporate consulting from employees, meaning someone who didn't research their guests to know that he had a preference.
podcast can't tell me how to run my platform.
That's all that was.
It wasn't a denouncement of employees.
Not the wrong way having a job.
And I think that we took it, me, we both took it.
Don't say we.
I took it.
Offense to that.
You know what I mean?
Because I was like, is he coming over here trying to shit on us?
Why would I do that?
No, no, no.
That's what I'm saying.
And that's what I said, I'm going to apologize to you as black man to black man at the end
of the day.
I didn't want to just do that shit on Twitter, because I was thinking about that, like, as times
that, uh, that ain't one of my grandest moments and that's not what I want to, you know, push
out there to the people, especially people of color when they see this, we're supposed to be able
to talk to each other with words and stuff like that.
And I didn't like how that was betrayed.
It was like, you know, all the shit that people say about us, it's like, damn, y'all
is that.
You know what I mean?
When you're sitting there and carrying yourself like that too, because, you know, you're
just giving your opinion on this is, a lot of people getting bent out of shit.
Yeah, they could take it a disrespect, but at the end of the day, this is your opinion
and you deserve to be able to say what you feel without having to feel like somebody
is, everybody attacking you and stuff like that, you know what I'm saying?
And you know, it wasn't until later on, you know, even academics said it, he was like, listen,
you guys are an employee, no jumper, ADU, you are boss at community, T-Rail's a boss at
back on fig.
We got other, we got other, you know what I'm saying, things that we're doing that we're
bosses at.
But yeah, the truth of the matter is in this office, we are employees.
You know what I mean?
There's nothing wrong with that.
Shout out and respect to every employee here.
Again, I was just saying I didn't come here to take corporate consultant from one.
I came here to be interviewed by one.
And that was all.
It was just a boundary.
That's all it was.
A boundary thing.
And we're allowed to have those.
So, you know, given the fact you did come here, what good came out of, you know, being interviewed,
I mean, even though we didn't go exactly how we wanted it to go.
But it was good that.
That's good that did come out of it, you know.
Yeah, a lot of good.
Yeah.
So on your side, you know, what did you experience?
I experience every day people stop me like, hey, man, I watched your No Jumper and the
way you represented black men, the way you represented black business people.
I got stopped in Shake Shack by the security guard not too long ago.
He was like, man, I was just watching your episode today.
I'm like, it came out a year ago.
So just things like that, being stopped places, the outreach, people reaching out via DM,
email, text, all that, just the love I got from it as well.
as I want to say more people find out about the report card, which is important because
this is me trying to get LA rappers to improve in these key areas such as lyricism and
cadence flow, consistency, stuff like that.
Yeah, I mean, I like that.
I mean, I thought we did some good, you know what I mean?
A lot of good.
Yeah, a year ago, it's crazy.
Don't even like that's like that.
Yeah, I just seen your ass, bro.
That is crazy.
Like, yeah, no, I like that.
You feel, man.
It's been a lot of good, too.
A lot of people always, well, a lot of people.
Well, a lot of people do come up to me too
and they talk about that
and they was like, man, that young brother, man, he was on your ass, man.
Yeah, everybody.
People like the Instagram.
Yeah.
You shook some shit up though.
No, no, no.
It was true.
It was true.
Respect.
He was like, that young brother was on your eyes.
He was saying some good stuff.
He knows what I mean?
Y'all should be, you know what I'm saying?
And this and that other, but a lot of my friends, family come up to me and saying that
shit and they still like, you know, going back to the interview.
And, you know, because you got a good concept going, you feel
me?
And it does shake up some shit.
like in Los Angeles
and you know, the rappers are paying attention
whether or not they say they do or not.
They are doing it.
You know what I'm saying?
They are paying attention because I've been fell up into some studios,
you know, and asking us about it.
For real.
Because I didn't know how much it, you know,
affected people.
A lot of rappers in general because, you know,
a lot of motherfuckers be like,
shit, I don't know about that shit.
I'm like, no, you know.
And I bring up the site, right?
I'm like, here you is right here.
What's your thing?
Look.
them the whole little layout. They were like, well, I seen it and that's because this
and nothing the other and I respect it because I ain't dropped nothing. So a lot of artists,
I ain't going to say, they don't say nothing, but they do respect it because they know what
they're doing and what they're not doing. So, you know, to that, I say keep going with
that shit for sure. Yes, sir, I appreciate that. Well, this year is a little different
from last year. Last year, people that was on it, artists that was on it had issues, but
this year it was artists that were left off that were more vocal about their dismay,
which was crazy because it's like, I didn't even grade juice.
So what do you have to say?
But it was a lot of artists upset that they weren't on there.
It felt like they should have been on there.
But I did maybe 56 names as front and back this year.
So I did like a double up.
So I included even more artists than I included last year.
You can't include everybody.
I can't grade every single artist in Los Angeles County.
So I just did my best on that front.
Let me ask you.
What does L.A. music mean to you, really?
It's everything.
It's my oxygen.
It'd be an empty world without L.A. rap.
For me, it's just something I'm not.
I'm cutting on and I feel better about myself.
I feel better about the world.
It's just, it's life.
I've done nothing else.
I've always worked in it.
It's just, it's like somebody that works at ESPN,
like what is sports to them.
You get what I'm saying?
It's just, this is my everything.
I can't see myself.
I see myself doing other things eventually,
but right now today I can't see myself doing anything else.
Like, I'm not too interested in other things outside of LA rap right now in this moment.
I can't speak for five, ten years from now.
Who's your favorite L.A.
rapper of all time?
Dom Kennedy, Y.
and Nipsey.
It's like a Holy Trinity.
Okay, yeah.
I rock with that.
Yeah, because W.G.
is not looking too good on this list, but we'll get there.
We got to get there.
We got to do.
Things fluctuate.
Yeah, yeah, yeah.
Don don't get enough credit either.
How do you feel about L.A. radio?
I feel the same way I felt during the last interview,
they played about maybe two, three L.A. rap songs since then, I'm sure.
So, you know, fuck a lot of people up there.
Fuck them.
That's how I feel about them.
And, you know, when you interview them, ask them about them.
But fuck them.
They're not playing your records.
And I think what I will say is I'm going to take this from them.
Tomorrow when I get up, I'm going to post Make the Stallion.
I'm going to post Cardi B.
I'm going to post Carty B. I'm going to post Future.
I'm opposed little dirt.
I'm going to post all these other artists in different regions.
And then I'm going to see if I get the same respect and grace that you guys,
not you guys specifically, but that the city gives L.A. radio DJs.
So how do you feel?
So, okay, if you're a smart guy, you know how L.A.
radio works and stuff like that.
It's a business.
We're like, what do you say to the people who are employees that are just going to their job?
And they got a sheet of paper with, you know, was it, 20, 30 songs that they have to play.
Right.
They have to play those songs.
One of them is from LA, maybe one blast record.
One may slip through the cracks.
But, you know, in the same sense, they're going to their job.
They got to do what they got to do to take care of their families.
Who's actually going to be the person that renegades the system.
The minute they do that, they're going to be unplugged.
So what do you say to the, you know, the people?
people in radio positions and stuff too, because I feel like people in radio, they do the best
that they can sometimes.
Oh, well.
Actually, I don't say sometimes.
A lot of times they do the best that they can and I don't think that they have the power.
I think if there's anything, we need to get at I heart, we need to get at these other people
that are facilitating the radio stations and doing that.
Give them up.
That's what I say.
I say give up their names, give up their email addresses.
Let us know what we can contact to get more LA music playing on LA radio.
It's called Power 106 LA.
Like I said, my platform is called a day in LA.
So if you go to my page, it's going to be LA rappers on it.
It's not going to be Mac the Stallion and Future and Gunna and different people like that
because it's a day in LA.
So Power 106 LA, 92.3, the real LA, should play LA rap music.
That's what I'll tell somebody who works at an LA radio station.
You guys should play LA rap music sometimes.
Just give it a try, maybe.
And I can honestly say just speaking for myself, I probably wouldn't even have this position
right here if I didn't get on LA radio and you know what I'm saying, being able to get an interview
you know, with Adam to even say, hey, I want you to be up on that podcast and stuff too.
I know RJ has broke through the cracks because of L.A. Radio.
Y.G.
Almost most of these people on this list has had the help of the L.A. radio DJs and had them,
you know, helping them as much as possible.
Well, we'll all, let's take a break, pull out our phones, go to media base.com.
That's true.
Sign up for an account like anyone can.
And let's log in to see the last time they played the R.J.
I'll drop the album.
Let's see how many spins they gave RJ's last album.
Rodney Brown, Jr. LP, let's see it.
Let's see how many spins they gave Joe Moses' last project or G. Perico's last project.
We can see this.
We can log into MediaBase.com, make an account and see these spins.
They aren't there.
I mean, I don't want to talk about 10 years ago.
Were you picking in?
Were you a part of the, you know?
Yes, I was.
So you were up there picking in.
So what did that actually accomplish for you?
It made me feel great.
It made me feel like I was taking a stance and I was standing on my,
opinion. I had a big Power 106 hates black people sign and I was marching out there. Hold on
before, let me go back around so the people, if you don't know, you don't know what happened. My boy
put together the whole law, you feel me. There were other people involved. He put the community together.
Yes, I swear. And, you know, he led up up there to power, to power. Power, you know what
saying? And it was holding up the signs because he's, he's sick and tired of the radio,
not supporting the LA artist. Or having black.
And having black media people.
Black DJs, black media people.
Where's the black morning show?
They had DJ artistic up there one time.
They had DJ Charlie Cinco up there one time.
But they're giving people of other races,
entire morning shows and whatnot to talk about black music.
But where are the black people up there talking about black music?
Are the black people, like submitting applications?
I felt out, I personally felt out black DJ's applications for Pile 106.
For black DJs?
Yes, myself.
I filled them out for them.
Like, hey, can you help me with this job application?
Can you do my cover letter?
Can you do my resume, X, Y, Z?
So is this just Power 106 or is at both radio stations?
92.3 has made more attempts, but they...
Because Bad is over there right now.
I'm trying to think of who else is over there.
Again, I wasn't outside 92.3.
I was outside of Power 46, right?
Yeah, but even, you know, and speaking of Power 106, you know,
one of our own is over at Power 106 now.
Brown Bagger, they got their thing going on right now, too.
I think, like, a lot of times people get missing screwed is that this is, you know,
the business of it.
And we, and yeah, maybe the passion of it is not there for everybody in the DJs, but
the business side of it is like, you know, they pulled a plug on people fast as hell if it
don't work.
They switch out DJs like crazy.
They don't even give them any warnings.
And, you know, people are going to try to do their best just to be like, all right, let
me make these people happy, let me read my sheet, let me go do my job and come home and stuff
like that too.
And, you know, I feel like DJ Head, I know how you feel about him.
I don't want to talk on him.
Well, fuck him.
I don't want to talk about it.
I gotta say, I gotta say it.
DJ head to me has been a person who's been trying to pioneer and help LA artists get
to a higher plateau, even if you don't seem like that to you.
I see stagnance.
I see him being a hindrance.
I see him wasting your time.
I see him leading y'ard in the wilderness for 10, 15, 20 years.
But if you like complacency, please go ahead.
But like I said, fuck him.
I don't want to talk about him.
Like he said, it is, it's not a lot of black people, but there are black people, you feel
me, but...
Got an up in their age, been there for 20 years, not playing records.
But then again, what does that have to do if you have hip-hop knowledge on hip-hop
and you, and, you know, somebody can converse with you and go back and forth with
you on a hip-hop knowledge?
What does race have to do with that?
Race has to do with, well, we're black men, so when I wake up in the morning, I'm thinking
about the advancement of black men and black women and black race.
If you wake up, if you're black and you wake up, and you think about the investment
of other people races, that's great.
When I wake up, my calling is to uplift and encourage and motivate black people to do better
in the greater Los Angeles area as it pertains the fields of entertainment and enterprise.
So that's that on that.
It's nothing wrong.
People of all races and all walks of life love hip hop.
That's great.
But what's wrong with seeing more?
I'm not saying have less other races cover hip hop.
I'm saying let's have more black media representation.
What's wrong with saying that?
That's fair.
That's all I've been saying.
That's fair.
That's all I've been saying.
I never said fire anyone non-black covering hip-hop.
I said hire more black people to cover hip-hop at the radio station.
And I think that's kind of what people like, especially with the protests.
I think the protest went from, you know, a good message.
Let's have more black people in the office to it being like black versus Mexican thing.
It shouldn't be a versus thing.
More black. I'm pro-black.
I'm not anti-anything.
I'm pro-black.
More black people.
I want to see more black DJs have jobs at Power 106 and 92.3 so they can have their own
morning shows, they could curate conversations from African American perspective.
I would love to hear, like you have the Brownback podcast with three Hispanics talking
about black music.
I would love to see a show with three black people talking about black music.
What's wrong with that?
What's wrong with that?
What's wrong with that?
Because if you put Letty in this room with you, you and Letty, I'm a pick Letty
any day.
And that's great for you.
You know what I'm saying?
But some people might want to hear, some people might want to see from a black person
perspective.
She has knowledge.
And I get what you saying though.
Yeah, well, she has knowledge of black music.
I'm black.
How about that?
But what does that matter?
It doesn't matter to you.
That's great.
To me, it matters.
You know what I'm saying?
And they're not entitled.
These big companies and these people are not entitled.
Excuse me.
Three years ago, three or four years ago, she didn't get on Twitter and say,
Ms. Letty, didn't get on Twitter and say, if I was program director at Pye 106
and I could show this tweet, I will hire Rose Cranz Vig, Cyprus Marino, and Duno
to do a show.
And I respond to her, there's already enough Hispanics at that station.
Where are the black people, just when they get in.
That's who she wants to hire.
Exactly.
Exactly. When they get in position of power, they bring on their people.
When we get in position of the power, like you just said, I'm going to pick Letty.
That's how black people think.
But why you didn't go pick it at a big boy?
Why didn't go pick it at 92?
Why didn't go pick at Big Bo?
Yeah, white didn't go pick at 92.3. You know what I'm saying?
Go up there and tell that nigga to go hire all the black motherfuckersers.
Because he got, because he lead the show.
He was at 92, leading the show.
Then he left that motherfucker going over here.
You feel me?
I got big boy.
Then he went to 92, he leading the show.
Even when he was at Power 106.
Big boy tap dances too.
You feel me?
And passive and doss out.
I mean, but when you get up in there, you got to do your job.
You got to do what you told, you feel me?
You gotta play the game.
I know, I know.
And when you go up in there, you gotta do what you gotta do, you feel me?
But you gotta pick your homies.
If you was in there, you'll pick your people.
And she in there, she gonna pick her people.
She picking who she identified when she fuck with.
And what I'm saying is when black people get in positions of power, we shy away from hiring
and employing other black people when Hispanics or other races
getting a positions of power.
Anybody with a warehouse job or an airport job in a greater loss of interest area understands
this.
When Hispanics or non-black people getting positions of power, they make sure that their neighbors,
family, friends, everybody from their race has a job.
When black people get into position of power, oh, I ain't going to hire that and he can't
fucking my shit, he ain't going to fuck my money.
That's, we come, we think in a position of black.
But why, though?
It's a resort of slavery.
It's a result of just a mindset, a cultural hindrance.
It's deeper, hated, rooted hatred.
It's a lot of self-hate.
And before we talk about another race, we got to get our own backyard correct and talk about that.
That's what I'm speaking to.
I'm only speaking about people.
Absolutely.
And I feel that, bro.
But like at the end of the day, I just think like us as just humans and individuals, the way that we look at things now and how we move when it comes down to the culture, we all got to be responsible.
And sometimes it's not, you know, what we say is how we say it.
Because I feel like your message isn't a bad message.
but you can take it a certain type of way,
and it's like you're tearing down another race of people.
I've never seen that.
I feel like that's propaganda, that's slander, that's false.
I've never seen that.
I don't practice any hate speech.
I'm a loving person.
Like I said, I'm not anti-anything.
I'm pro-black.
You just said fuck DJ head.
Yeah.
A black person.
Well, let's go back to DJ hair because DJ has.
Yeah, DJ has done a lot for hip-hop, you feel me?
A lot of hip-hop artists, respect.
Every time you say his name, I'm going to say fucking phone.
A lot of hip hop artists respect him.
He gets to go on studios.
They respect his ear.
People respect complacency, absolutely.
So do you feel like you could do a better job at what he's doing?
I'm not a DJ.
I feel like we could get some younger black DJs to get in those positions so that we can get some motion out here on the West Coast.
So that, excuse me, so that L.A. rappers have more than a million monthly Spotify listeners.
So that double Excel magazine, excuse me, double Excel magazine has one, at least one L.A.
Rapper on the cover so that the Grammys is not just Kendrick Lamont.
Nominated, that's the only Grammy nominated project from LA was Kendrick Lamar.
I feel like we should have more.
And that is because we have these older, stale, stagnant figures making sure that there aren't
new young black people coming in positions of power as it pertains to media.
So what do you say if, let's just say right now, Power 106 said, we want to get 50-50,
60-40 more black people and they go and they do the same thing, play the same songs and they
take that job.
What are you going to say?
What would you say to that?
Let's see it. I would like to see more black DJs and media representation, not just at
Power 106, but in every LA hip hop outlet. Why? Because I feel like that will lead to a renaissance
of LA rap. Black power, black magic. We invented the traffic light. We invented open heart
surgery. We invented the light bulb. We discovered electricity. We're magic. We can do great
things. So if LA rap is in last place and in a deficit, I feel like black people can fix it.
I feel like we've left it in the hands of non-black's for about 10, 15, 20 years.
Nothing's happened.
So now let's see some young black people take a stab at it.
And like I said, what are those same young black people take these positions
and they have to go down their same list and play these same songs?
What do you think that that's going to change?
I don't think that they would.
They don't have no choice.
It's a business.
They have no choice.
It's a business.
Okay.
Well, I feel like if artists was coming to see three black people instead of three Hispanics
or three agents or three white people,
we will see a little bit more emotion.
So I'll just leave it at that.
So you think that these record labels will change what they're doing.
No, I'm just saying, do you think they'll go like change what they're doing
because there are three, there are more black people in the station?
Let's try to see it.
What's wrong with, are you against seeing it?
I'm not against seeing it.
Are you guys against seeing it?
No, I haven't against seeing it.
I'm seeing it too with DJ head and Big Boy.
That was exactly.
Those are men in their 40s and 50s.
Have you seen some young black people?
Break records in LA.
Well, how do you-
DJ Bad for sure?
Who?
DJ Bad.
What's the last record?
What records?
He has a lot of records that he put out there.
Let's name some hit,
name's some head,
I don't even think you need to break a record for radio no more.
Supreme Supreme Team, shout out to a deep, shout to all them.
L.A. function, what they do.
I know you familiar you with that.
Okay, so Bad comes from that cloth.
And I know personally, almost half of these,
maybe almost everybody on this list,
he didn't play them, their music,
multiple times, new stuff.
Well, yeah, he plays stuff on air.
Not everybody.
Okay, that's what, I mean, so I threw that in there, all air.
It's the job.
Because I play a lot of shit in my car all the time.
A lot of artists don't get broke from radio.
Right.
They get broke from the internet.
They get broke from clubs.
Right.
And a lot of those DJs.
In LA?
LA artists get broken.
LA artists get spinning clubs enough to you?
They get, their records getting broken in the club?
I put that more on the artists.
I think it's a lot more things that have to deal with.
It's a lot.
It's a lot more of the artists.
Well, we've been here for a minute.
We haven't talked about the,
No, that's what we're going to get to it.
I don't want to bash these terrible DJs on there.
No, no, because according to your list, I don't think I even see an A on here.
There's not an A this year.
No, there's not.
So is it the artist or is it the DJs or is it a combination of both?
You see, I spread it around.
I don't just, I'm not just, I protect artists and I uplift artists, but I'll get at them too.
Like, hey, you need to improve too.
So I don't just go at radio and go at media and go at these different people.
I'm holding everybody accountable.
We all have to come together and do better to do better to do.
to save LA rap from the deficit it is in.
And it hurts my heart to see it in such a deficit.
Yeah, and I don't think-
It is a deficit.
It isn't a deficit.
Some of our favorite artists don't have a million listeners on, monthly listeners on Spotify.
Some of our favorite artists, don't.
And you think that's calls from radio?
And even specifically, just some of the ones that do?
I'm not strictly blame that on radio, but that is a part because, excuse me, to answer his question,
if a radio station, if Power 106 doesn't play your record, there's no radio station
in LA playing your record.
And I'm a DJ in Arizona, or I'm a DJ in Houston, or I'm a DJ in Houston, or I'm a DJ
in New Orleans or something like that.
I'm going to check and see.
I'm going to go to media base.com
and I'm going to see how many spins you have in your hometown.
There's no spins there.
I'm not playing your record.
So our music doesn't move
because no one will turn the lights on
or turn the water on at home.
And that's all I'm saying for the artists.
I'm not telling you to play my record.
I don't rap.
I'm asking you to play these artists' records.
That's all.
Just like I cover the music and I post their music,
play the record, give it a chance.
But so many artists...
It's a lot of butts.
I get a lot of stipulations.
Michael Jackson was left-handed.
I have to hop on one leg.
with a pink hat on to get LA music playing on LA radio.
I understand.
Now, another thing aspect of radio too is they, a lot of these artists, they even get
a piece of anything on there, they have to sign to a label.
And most of these labels and these contracts right now are terrible fucking contracts.
You could say that again.
So even having a million listeners on Spotify, if you don't own your fucking music anyway,
you're already, you're a slave right then and there.
So what's the point of even giving on LA radio or having a million Spotify,
listeners if it really don't justify you and you get to a certain age and you washed up
because you don't own nothing.
What's the point of it all?
You get what I'm saying.
It's all subjective.
But I'm going after greatness and all I'm saying is some radio spins won't hurt that.
And do you know how hard it is for an independent artist to get on the radio?
I'm sure it's pretty hard for an L.A.
independent, uh, L.A.
artist to get on the radio regardless if they independent inside inside.
That's right.
Because Westside Buggy, he's signed Anterscope Records.
Let's go to MediaBase.com and see how many time they play Westside boogie today.
Not once.
Is that a problem?
His label not pushing it to radio?
Because you know, they got budgets for all of that stuff too.
Absolutely.
So maybe you should be allocated.
Maybe you gotta talk to this label.
And while they're not going to radio, it gets a little deeper.
Now, I can see if you're an independent person and you're out there putting your best foot forward
and you ain't got nobody doing that shit for you and they can slide you into that midnight
slot, shit like that help, bro.
Absolutely.
Well, what I'm saying is, and let this be my last comment on radio, hopefully.
Hopefully.
What I'm saying is, instead of spending $300,000 or $400,000 specifically to pay people
to play your record on radio, if there are some young black DJs at these stations, they
could just go on there and cut it on during their mix show.
Or they can invite a West Side Buggy up there today on this random Thursday to drop off
a new record that he just cooked up with somebody and break a new record.
You get what I'm saying?
Or attempt to break a new record.
I just want to see an attempt.
I want to see black attempts.
I want to see us get a chance.
I don't know why I get so much pushback when I'm saying.
I want to see more black people get a chance.
That's all I'm saying.
That's fair.
It's not pushed back.
I just want to know.
I just want you to break it down.
One more thing.
Why you don't like DJ hit?
Fuck him.
Next question.
When you win him, ask him about,
when you win him,
ask him about him.
You can articulate ourselves like,
grown man.
T.
T.
Trial going,
we're going to break it down.
What do you do?
You can ask me.
What do you do to you?
You can ask me about me.
You can ask me about me.
Talk about the 2023.
You will be in the moment.
You'll be in the moment.
moment of why he don't like that thing, man.
It's the moment.
So we didn't have this.
I'm trying to break it.
I'm trying to break it.
You told me that I need to stop focusing on them, the people that you brought them up last
interview.
And you told me I need to stop focusing on them and focus on doing a podcast, which I've been
doing since 2020.
So in return, I'll say the same thing to you again, Terell.
I don't accept corporate consultants from employees.
Oh, God.
I'm saying that we're having the same conversation.
We're going back in circles.
This is not corporate and consulting.
I'm asking you a question.
I didn't, I didn't, look, I didn't break down anything you had you did for a living.
I didn't break down anything you did for a living.
We had the same conversation last year.
You brought up people from L.A. radio.
He said, why you focus on them?
You need to focus on yourself and do a podcast.
Even though I've been doing a podcast since 2020.
He didn't research his guest, but that's fine.
You should put a podcast on here and then grade it.
You should put me out of it.
He didn't research me again.
No, no, no.
I mean, you get it.
Real quick.
Did you put yourself on a podcast on your list?
Go ahead, go ahead.
Did you put yourself on this?
I did a whole podcast breaking down all of these grades.
He was there.
No, no, no, no.
Podcasts in general.
What's the best podcast?
Oh, a podcast report card.
Yes.
Oh, I'm not doing that.
But we don't want to put your ass on this list.
I definitely want to talk about some of the rappers that are on.
Let's do it.
Let's go.
What are some of the grades that stick out to you?
I know you guys only have the first.
We can start from the beginning.
Let's start from the top.
You guys only have the front side.
I think you've been.
We have both sides, front and back.
Where's the other side of it?
Here we go.
We can start from Di Perico, huh?
Okay.
Yeah, you want to start with G Perico?
Yeah, you got Deep Perico at a beat.
I mean, I like that.
He's been working hard.
That's dope.
That's dope.
And I put him first for a reason.
I definitely wanted people to see that six in lyricism.
As to just encourage him to step it up, because I feel like that's the only thing holding him back.
You sure?
Because last time you said he DM'd you and you put him on there.
I said what to you?
He DMs you and then you put them on a report card.
That's what I said to you?
I don't recall saying that, but G. Perico's at the top this time.
He covered my spring issue last year and he's at the top this time because I wanted people
to see that 16 lyricism so that they know.
G. Perico is a few standout verses away from being a top tier rapper to me, not just
West Coast, just rapper.
I agree with that.
He has all the other elements.
All we missing is those verses, them type of Little Wayne, type of crazy verses spazzing verses.
You get what I'm saying?
That's all.
Yeah, that's good.
Like G. Perico, like everything you do.
Let's go over the, what do you call it at the top?
Categories.
Categories.
Same 11 categories from last year.
Okay, lyricism, impact, cadence, flow, catalog,
consistency is a big one for everybody.
Important one, right.
You know what I'm saying?
Music videos, beat selection, branding, originality, versatility, and grade.
Your final thing, all that will add up until your grade.
And G. Perico got to be on all of.
of these things.
85.
One of the highest grade.
85 out of 100.
I like that.
You know what I'm saying?
West Side Buggy.
You know what I'm saying?
He's the next thing here.
And lyricism, he got a 10.
He could outwrap probably anybody in L.A.
right now.
He could do that.
I'm gonna just go over all his 10.
Okay.
Cadence 10.
Flow 10.
Music video 10.
Music video 10, he's one of the most
creative West Coast rappers
out right now.
He very, he takes this
his artistry very, very fucking serious, and he's been doing it for a very long time.
I've been paying attention to that year, so he deserves a 10 for those music videos,
and I think music videos are very important.
Originality and versatility, of course, I mean, because you can't have that.
I put a nine, I took one point away because of the Kendrick similarities.
That's subjective, too, though.
Absolutely, it's all subjective.
I just knock one point off for that, because not like he's copying him, but I hear the
similarities between him and Kendrick's music.
Yeah.
This next person.
Mr. Cash.
Jason Cash.
Jason Cass, because he was on your ass.
I guess.
Your last report, Corp.
Let's talk about that.
He was on your ass.
He got a B minus this year.
Last year I gave him a D plus.
He dropped the D plus record.
I gave him a B minus this year.
Where's the B minus record?
You see how people love negativity or what they deem as negativity?
Like, you drop the record when I gave you a D.
Drop a record when I give you a B minus.
Drop a record when I give you your flowers and give you a praise.
too. I don't just want the record, the response record to the D. I want a response record to
the B minus as well. So let's go. We're waiting, Mr. Caj. Yeah, Mr. Cash. And I think a B
minus is very disrespectful to Mr. Cash, man. He'd be working hard. Man, he'd be working hard.
Well, he'd be doing one project in their life. The whole life he's only done one project.
I mean, I think that's all right. We ain't saying that to Lauren Hill. Well, he ain't sold 20 million
records and won't five Grammys and one night. Well, hold on. He definitely did that. Give us
some time to cash. I agree with a 10. I agree with a 10. I agree with a
He does need to drop more though.
Yes, he does, he doesn't.
But once again, that's a label thing.
Absolutely, but again, that's not my business.
So he got a 10 in lyricism, a 7 in impact because we did see him at the BT Hip Hop Cypher's,
BT Hip Hop Award, Cypher, representing for LA.
I thought that was dope.
Attented Canis, come on, man.
A tenant flow, a foreign catalog because even though he had the best rap project to come
out of LA last year, which was Weep the Room, it's only one project, as well as him dropping
those freestyle.
That's dope.
So you're going to give him a four?
That was on my best.
That was the best.
That was on my list for the best projects.
So you're giving this man a four because he only dropped one project.
He dropped the best, the absolute best project I heard last year.
Yes.
So I give it a four.
That's why it's not a zero.
It's a four because it's the absolute best though.
Yes, it's only.
So why would I give somebody who has one amazing project a 10?
No, I gave it a four and that's generous.
Well, it got to be at least from eight to nine.
So you give somebody who's only put out one body of work, an eight or nine.
I just told you, Lauren here.
So you put out.
So you can't take a Jacea.
But it's a great.
If you feel like it's great, if you feel like it's great, one great, you can say, yeah, yeah.
But you know, I get one hit, I can tour it.
Her album is phenomenal.
Her album is a timeless classic.
He dropped a great mixtape on Atlantic Records.
So that's not, I'm not giving an eight or nine.
But if you want to fill an eight or nine, you please go ahead and do that.
I can, yeah, I'm going to give with my boy at least a seven, but I'll go seven or nine, somewhere
That's dope.
That's dope.
I like how you gauge that.
That's fair though.
That's fair, that's fair.
Okay, so he'd come out with one project.
It's great.
And then that's what we supposed to gauge it on, the project that came out that year.
So he comes out with a follow-up that's just as dope as that.
What you're gonna give him?
It would go up some.
The score would go up, a lot.
The score would go up.
I feel like a four was generous for somebody with one project out their entire rap career.
Kaelin, for real, for real.
Oh, we wasn't done when Jason's- Oh, we wasn't done?
No, consistency.
Cash got an eight.
He does drop those freestylesesiles every Friday.
every Friday. I don't know if you guys been seeing him. And now he's doing the song
pull-ups where he'll pull up on an influencer and play that. I've seen that. Ways around not
being able to put out music via his label. He need to come up here and hop in that booth.
Yeah. Yeah, he's got a gas set up. A seven in music videos. Tena and beats, like,
a shot to the Eastie Boys. His beats are banging. Ten and Brandon, he did the pro club deal,
the in crowd shirt. I have one of those with the photo shoot and whatnot. Um, ain't
in originality. Obviously, there's some Don't Kennedy influence on. Yeah, definitely. So I'll just
It's not like the top of him, little inspiration.
I'm just taking one point off for something like that.
And a sixth in versatility, obviously.
Again, we don't want him making street records, but he doesn't make street records.
I would like to hear more party records from him, but he doesn't make those.
So a six-and-versity.
I don't know.
He's real lyrical, man.
I don't think he should go to party routes.
I mean, but they made, Snoop was the lyricist.
He had party records.
Cube was the lyruses.
He made Weeby clubbing and different party records.
True.
You can make quick as a lyricist, but he can make a party record.
The best.
So when did you guys been in your relationship?
You and Jason Cash?
Well, one, it wasn't any issue.
He dropped the record, as he said on your show when you interview him, it wasn't a diss.
It was a response.
So me and him was cool.
We talked that same day.
We talk all the time.
He's in the LA rap workshop that I do every Saturday morning.
He's in there every week.
Okay, okay.
Shout out to Jason Cash.
All right.
Next we got Kaylin, for real, for real.
You know what I'm saying?
Los Angeles.
Bro doing this thing.
Bro really doing this thing.
Absolutely.
One of the only artists I feel like is crossing over.
I feel out of Los Angeles because a lot of Los Angeles, I feel like, is be stuck
and can't go past New Mexico.
Okay.
And he's touring and he's doing his thing.
He's doing a lot of shows.
Just got done opening for YG on the Red Cup tour.
Yes, sir.
And he did his own right place, right time tour, which was more like a string of shows up and
down the West Coast.
But he's been doing his thing.
He got a six in lyricism.
And he actually responded to last year's report card.
He did a video and he broke down how he understood the six.
I gave him in lyricism last year.
People don't go to him for lyrics.
No.
You know what I'm saying?
So a six is cool.
That's not, you know.
I think his cadence is an eight.
That's a nine.
He's a nine for sure.
He's a nine.
Okay.
He's definitely a nine in cadence.
All right.
Impact, we can do, we could do an Aida in impact.
You feel me?
He really got it.
He ain't really got there yet as far as the impact.
He still climbing?
He still climbing.
He still climbing.
He's still climbing.
Yeah.
Flo.
If I'm going to give Cadence a nine, I've got to give.
flow a nine.
It doesn't always work like that.
Sometimes it works like that, but it doesn't always work like that.
He can do his shit though, but a lot of times, you know, it's the more melodic R&B
side that's carrying the records and shit.
And it gets low poppy sometimes, which is cool.
Catalog is a nine.
I mean, two for one, two for a two for a two are classics in my opinion.
I agree with you on that.
Consistency, 10.
He's going to come out with a dope project again.
Yeah.
Music videos eight.
I agree.
That's kind of generous, but I gave him an eight.
You should just select it right now.
B selection, 10.
Brandon, 10.
Yeah.
Originality, 10.
You know what I'm saying?
Versatility 8.
Yep.
And why would we go 8, you know what I'm saying?
With versatility.
He makes different types of records, but we do want to hear maybe some more serious stuff from him.
But he did do going through things on his last project.
I like that.
I like that.
He closed the project out with that.
But some more of that would be why he would have a 10 if he dropped some more.
This next one on here, you gave Blueface baby a F.
Yeah, Flacco stop me as soon as I walked in.
He's like, man, you gave Blueface a D minus.
I'm like, no, I gave that nigger.
Like, what are you talking about?
Bro, a F?
I was like, how would you get Blueface be gap-
Oh, my God?
Blueface has to put out a project in like three, four years.
What are you guys talking about?
He has not put out a project.
But from, are we gauging year from year?
Are we just gauging overall?
It's going to be overall.
It's going to be overall.
Yes, yes.
But I add on.
But is this for the year?
So is this like the whole 2020, this is your grade?
Or this is how you feel about him?
It's all.
It's accumulative.
Accumulative is the word I'm looking to say.
Accumulative.
So if you're here this year and this year you drop a couple projects, you drop this down
and the third is going to affect your grade.
Your grade's going to change.
So he has to put out any music in many years.
That's why he has that three inconsistency.
So that's going to drop your grade.
If you walk in the class right now and get a 30% on the test, your grade's going to drop.
So why wouldn't he have a F?
He has to put out.
But I see some tens on here.
One thing.
10.
1-10, but I'm going to just say this.
Because he's on the Shade Room every day.
He has the only fans thing.
He has the Zeus Network thing going on.
He gets pressed.
So a 10 and Brandon, I'll give him his proper.
He definitely is a brand, but outside of that.
But look, hold on.
We just passed up.
One, two, three, four, five artists.
That's the hill you guys want to dial.
First of all.
The blue face music is A quality.
Go right ahead.
No, we did.
Hold on.
We didn't say that.
But I'm not going to give my boy a lyricicism.
I'm not going to give him a three.
He definitely be barring up.
He's done some stuff.
that I really love out here.
You know what I'm saying?
If we're doing overall, it's cool.
And he has, he has a club record right now.
That's still a hit.
I must have got my own mom.
I forgot I was a crypt.
That was a good one.
Oh, don't.
I like that one.
That's a lyric to you.
It was a good.
To me, it's a three.
It was witty.
To me, he can't rap and it's a three.
That's cool.
To me, he is a personality and that's great,
but he's not a lyricist.
He's not a lyricist.
And if some people would give him a zero or one or two,
I thought the three was jazz.
That's fair that he's not a lyricist.
I get it.
His lyricism is a three because he's not a lyricist like that.
He's not a lyricist like that.
But if I'm going to compare him to for real, for real,
as far as, Kaylin, for real, for as far as rapping,
man, you will, you will have to give Blueface the same grade.
I would give him the Six.
Okay, you have Blueface of the Six.
All right.
Impact, definitely.
It definitely made a huge impact in LA that he'll push this for it.
You got to give him that.
No, counterproductive.
I feel like people, that's the reason.
No bust down, Tatiana?
I feel like.
I want to see you bust down.
You know the dance.
You know the dance.
That's the impact.
People still grabbing their shit.
I personally feel like you're saying that it helped us.
I feel like it hindered us or it hurt us.
And this is how.
I feel like people look at artists like a blue face and say,
see them L.A. niggas can rap.
See them L.A. niggas don't make serious music.
It's kind of like a joke.
I don't feel like it's a good look for us nation.
Nationally, from the music perspective.
Like, who are some of your best artists?
And you say blueface.
I'm closing the door.
This is why we don't listen to you.
This is why you guys don't get Grammy nominated.
This is why you guys don't cover a double Excel freshman.
Because this is what y'all big in up.
This is the best you have to offer.
I miss me with that.
I'm not saying that.
I don't think he's getting on the platform and they're just showcasing him as the best
rapper from Los Angeles.
There's a lot of other people that's doing the same thing.
He just happens to be on.
He has songs that break that break that.
Exactly.
So because he gets so much mainstream attention, that's not a lot of, I'm not blaming anybody.
I'm speaking what it is.
I can't agree for the outside looking in.
People can see.
say this is somebody that's leading the charge when it comes down to that.
Because that's some of the people, that's all they know.
Yeah, great.
That's all they get to see.
That's the only LA rapper they get to see every day is Blueface.
And then they go search the music is nothing recently.
The stuff that they do here is not that good lyrically.
So it makes people think that we don't push the church.
That's also that West Coast music don't get past West Coast anyway.
That's a part of the reason why in my opinion.
Okay, I got a question right here.
And the next category is flow.
And with flow, I want to ask you this, because his flow came from one particular artist that
we'd be talking about up in here.
And I just listened to him from start to finish today, and that's Almighty Suspect.
So do you believe, because you are, you know, a hip-hop, you know, Los Angeles native,
you thrive in it.
Is Almighty O'N?
Did he take?
He's on a deluxe edition.
Did he take Almighty Suspect's flow?
I feel like he was inspired by Almighty Suspects, as well as Frosty.
I definitely feel like he was inspired more so by Frosty, not just lyric wise.
The whole show thing.
Yeah, yeah, yeah.
So with the flow is you feel like he more so got to like find itself again.
Well, he just rap super, super offbeat.
It's not serious.
It's not like a serious flow.
In my opinion, if you ask me on a scale of one to ten, how do you feel about blue face flow?
I'm gonna say a two.
So I asked you on a scale of one to ten, how do you feel about blue face flow?
I'm gonna tell you, I don't know.
Okay.
That's all right.
I'm gonna tell you, it's a wobbler.
You feel me?
Sometimes it's hitting.
Sometimes it's not.
Let me know when it's sometimes is.
Yeah.
What about you, A.D.?
On the scale of one to ten, what you give the blue face flow?
The flow, I'm gonna give, I'm gonna give him a...
Come on, political, man.
I'll give him a five.
He still love you.
That's good.
That's good.
But all right, that's dope.
A catalog of four, no classic project, because Sissia 3, we just say he hasn't dropped
the project since like 2019.
I agree with that.
music videos
music videos are six
no spectacular music videos
be selection of six
that'd be the best part about it
that's a sad part
Brandon attend because like I said
the hustle is there
we got to give him his properties
he does the Azuse network shows
he's active on his only fans
platform we see him on the Shade Room
and all the big blogs for whatever reason
he's there the visibility is there
the brandon is definitely there with him
so shout out to him for his hustle for sure
yes sir originality
eight because I can name the Frosty
almighty suspect.
So I take a point off, take a point off.
Versatility.
A six.
He's not going to make anything serious.
The next grade is going to be one of my favorites.
One of the ones I'm proud of-isholed.
I think he's one of your favorites on here.
I see a lot of tens in his category.
Yeah, I'm very proud of RJ.
R.J.
And he's covered our most recent issue of the L.A. magazine.
You get extra points for that one?
No.
This shit is a guy.
You're not going to do the photo shoot?
Nine, nine, nine, nine.
No.
He's bullshit.
I'm not political.
I'm not political like that.
I'm not political like that.
A shout out to RJ for doing the cover.
I do appreciate that.
Why he didn't go to his shows?
His L.A. show, I was at the Novo. Why he didn't attend?
Was you there?
I wasn't on stage at his most recent concert.
At the Novo?
No. No. No. Okay. I was asking why you were at the Novo?
He personally invited me out to his tour opening,
the Rodney Brown Jr. LP tour.
Okay.
And I went and I was on stage and I got some good footage.
And I watched him perform.
And I got to see his artist Splack and Nosta.
and Bree Carter, his Army, a roster.
Oh, I was just wondering.
My little homie Siette, too.
Yes, seette, absolutely.
Who was on my L.A. freshman cover last year.
Oh, I just thought he was just like trying to keep y'all apart.
Because DJ head opened the other show at the Novo, so I didn't know if it was.
Probably was there.
I'm glad you noted that.
That's great.
That's what your attition goes toward.
All right, RJ, lyricism, T.
Of course, this boy is a beast.
Yeah.
You know what you were seeing him in that area and lyricism.
I mean, he was at the radio.
station, it was one of his best
freestyle when he was up there.
Oh, LA Leakers, absolutely.
Yes, sir, you feel like.
They Hispanic.
That's great.
That's great.
Impact.
God is good.
God made us all.
That's good.
Impact 10.
Yes.
Cadence, of course.
This boy is wild.
10.
You know what I'm saying?
Flo.
I agree with all that.
Catalog, eight.
Eight.
Yeah.
You need another point here.
You will give him a nine?
I'll give him an eight for catalog.
I'll give him an eight.
I'll give him an eight.
Yeah.
I'm holding that.
Those extra.
He took him a 10, he'd go, but like, I do shit else.
He took like two years off.
I was like, yeah, close to two years.
Close two years.
Okay, okay, consistency.
Five, there it goes, there it goes.
He had to get itself together.
But that's most of these artists, not everybody, but most of our artists suffer in consistency
or have a hard time dealing with-
Shit ain't cheap, that's why.
Yeah, shit ain't cheap.
It costs a lot to put an album together.
You gotta get extra points with consistency because shit ain't cheap out here.
I try to be nice.
I'll try to be nice in consistency.
You try to buy a whole studio.
You felt how much an album cost?
That nigga said, I'm getting into women clothing, man.
You tried to buy a whole studio?
Like, I tried to rap and it didn't go well because it was expensive.
It is.
It's expensive.
You feel.
If you're going to do it, you got to do it.
Are you going to sign a bad deal and you're going to get on the radio?
You're going to be broken in a few years and people are going to be laughing as you.
It's LA artists with deals that aren't on the radio.
But let's, I digress.
You know, but it's a lot of artists that aren't on the radio that are big right now too.
NBA, you know, but...
Absolutely.
But one of those things that I'm like, fuck, I can't rap, man.
This shit is too expensive.
I got to get up out of here, bro.
Like, it is really expensive.
So I knew how...
So I can kind of feel how these artists are, you know what I'm saying?
They've got to put this...
You got to put it in a studio or you got to put it in your videos or whatever.
You know what I'm saying?
You got to get creative, though.
It's ways around everything.
Yeah, getting some money.
Yeah, you got to get the money.
Music videos, he got a six.
I feel like the music videos could be a lot better.
The Beast, actually, you got a 10.
Shout out to Larry Jay.
Larry J.
Shout to Larry J, man.
Man, one of my favorite producers
coming out of L.A. right now.
Shout out Larry J.
Definitely.
Beets banging.
And I love when RJ works with Swish.
I wish they would do more music together.
Swish as well.
Branden is a 7.
We know about Amio.
You feel me?
But we're waiting to see that breakthrough moment from Amio
before I can give it like a 10.
Or I'm waiting to see,
waiting to walk in the mall
and see them selling Amio clothes
like we see them selling 400 clothes and stuff like that.
That's why I'm holding back on that 10 for RJ.
But I know he has a business mind from conversations with him.
Exactly.
I know.
You got some other shit coming too that, you know.
It's gonna break the mold.
AJ to 1.
Yes, that's a female rapper from Englandwood action with the high school.
Hmm.
We got to get on her.
We ain't familiar.
Shout to her though.
She was on my LA freshman cover.
Last year, the 2022 LA freshman cover presented by a pro club.
Shout out to them.
She can rap rap?
She can really, really.
Because I see them eights right there.
She can really, really wrap her ass off and she makes dope dope music overall.
She has the look, she has the sound, she knows how to do a rollout.
She's very intellectual.
I believe she went to Berkeley, if I'm not mistaken.
Shout to AJ the one.
Yeah, absolutely.
Okay, YG.
C.
Se.
Se.
That was generous.
I feel like that was cool.
Okay.
We're gonna go over this.
Lyricism, a five.
Yeah.
Okay.
the earlier days when he used to rap for sure, for sure.
Yeah, but I have to take points off when you have certain people like Jason Cass talking
about how he wrote for YG.
So I take points off.
But what?
He wrote what he wrote, though.
We don't know what he wrote.
It could have been a piece of a hook.
Yeah.
It could have been in there.
He didn't write for YG.
He ain't in there right 12 bars for YG either.
I'm not saying he wrote his whole project.
I'm saying YG has ghost writers, so I took some points off.
And that's fine.
I don't know.
I don't know about that.
And he's not the best lyricist
So I gave it a five.
Five is mid.
And I think most people would say that YG's lyricism is mid.
And that's, there's nothing wrong with saying that in my opinion.
Okay.
What would you give him on a scale of one to ten?
How do you put about YG's lyricism?
If I'm gonna give Kaelin, for real, for a six, he has to be a six or above.
Okay.
Six.
I'm gonna give him six or seven.
Yeah.
Middle of that.
Impact 10.
Stop playing.
He's a Los Angeles legend.
Absolutely like I said.
Holy Trinity of L.A., him down the net forever.
Cadence, of course.
I mean, I can give him one more point on that.
You say eight for cadence?
I can give him one more point on that.
Man, this is YG I'm talking about.
I'm banging that, you feel me?
The impact is crazy.
Flo.
Yes, sir.
Flo, what did he get, a three?
Godly.
Come on, man.
Are we kidding?
Are we kidding?
His flow's not bad?
I'm rapping the YG song.
His flow's not bad?
That's not bad.
Are you crazy?
This is Y.
Hold on.
Tell me what you give it then on the scale of?
One to ten.
What did you give YG's law?
I'm giving him to three.
I'm not giving him my boy three.
He's anywhere from seven, he's anywhere from seven to eight on the flow.
I'm rapping anything YG has going.
I'm going to do a word for worse, especially if I love it, man.
This is, you know what I'm saying?
Like I said, this is an L.A. native.
L.A. legend.
That has nothing to do with how he rides a beat.
That has nothing to do with it.
If he's a legend in your eyes and he has classic albums more than, more than one,
And you can probably say the word and word.
His flow is better than the three.
And this is overall, too, and you're taking his overall career?
Yeah, yeah.
And he's dropped more bad albums than he has dropped good albums.
So what are we talking about?
I mean, they're not going to be.
Dudd after Dudd after DUD.
So maybe if you want to start it out into the 10, if you're saying it's close to
something.
Maybe it's past, maybe four projects.
Everything since maybe still brazy.
Well, say, I'm on the second one.
I'm calling the day.
I like the first.
I like my crazy life and still brazy.
Everything after that.
For me, in my opinion.
when my ears has been a dud.
It hasn't been as impactful.
I wouldn't call it a dud.
It hasn't been good.
It hasn't been good music, in my opinion.
I'm not playing in my car.
You may play in yours, I'm not playing in my car.
So you're giving him an 8-in on a catalog.
Yeah, because he made my crazy life
my favorite rap album of all time.
It's a classic.
Classic.
Bonafide classic.
Masterfeet.
Consistency of 10, of course.
Come on.
He drops.
He drops.
You know.
Music videos.
Six.
That's fair.
But when you do draw music videos, it's nice music video.
It'd be quality.
When he get with Tiger is a team.
Okay.
Well, why do you take that too?
Why would you say that too?
Why would you say that?
Oh, you don't know why?
I've just said everything you do with Tiger's team.
I forgot all about that video.
Just leave that alone.
But, uh, B selection three, for sure.
I would say up until most recently because he's trying new things.
Oh, I don't like the new things.
It's fair.
It's not LA.
I know you're an LA guy.
We got to get out of there.
We got to get past New Mexico.
Yeah, but just playing a Spanish guitar on every record.
West Side Story is not getting out of New Mexico.
It's not getting past Arizona.
That's not pushing the alve for me sonically.
So I'd rather just hear.
But he's back with Mustard Dave reunited.
We saw that.
So hopefully we get to hear him over Musta B.
That's obviously why it's the three because we're not hearing him with his keynote producer,
which would be Mustard.
Branding, originality and versatility, all teams.
Three Tens.
Close out with three Tens.
Close out with three Tens.
Got to do that.
Close out with three.
So it's love there too.
It's not just a down YG thing.
You're just a real big YG fan and you want more from him.
Well, expect greatness from him because I know he's capable of it.
Okay, your next artist here.
Sham 1016 from the west side.
Shout out to him.
He dropped the Champ Project with Walt Mansel last year
as well as a project called FoulPlay.
He first popped off with the internet bangers record.
We're going to have to get into him because he obviously wants to shot this man out.
Sham 1016, he gave him a lyricism.
He gave him a nine.
One of my best spitters.
He's chap in with him.
You guys should be familiar with him.
I got to be familiar.
We got to get familiar.
We got to get familiar.
Obviously, he's going to give him a three because we don't know him yet.
Yeah, yeah, yeah.
Cadence, he's going to give him a 10.
Damn, you're thinking highly of this man.
You got to tap in with Beno.
You guys are going.
He's toured with Beno.
He's open for Beno a few times, things like that.
Okay.
Flo, he's giving him a 10.
Catalog.
He's giving him a 6.
Consistency.
He's giving him a 10.
Music videos, he's giving him a 7.
I got to check this young man out.
We're going to see what's going on.
Beat selection of 10.
Yeah.
Wampanza did his thing.
Okay.
He produced the whole project, too.
Shout to Watt Manson.
I like,
I like when producers,
produce a whole hour.
Don't you love that?
That's the best.
Oh, man, I love that.
I love that.
Branding 9.
Originality 9 and versatility 10.
I like that.
We're going to have to check this young man.
I'm going to really check them out.
Yeah, he thinks highly of them.
Shams 1016.
All right.
Yeah, we're going to tap into my boy.
Spiffy, Spiffy Luciano.
Yeah, my F.
God damn.
I know he didn't like that, man.
His fans, definitely.
He got some crazy fans.
Did you see that one fan he had?
Made a whole video.
They called me Al Dajan and some shit.
He said my name wrong, but he went in on me.
He's like, man, Spiffy talked that real shit.
That shit just turned me up.
I have to reposted.
Spiffy got fans, though.
I give him that.
But yeah, I'm just not feeling the music too much, to be honest.
You're not feeling them because he's signed.
So you got a good.
So would you give his, that's a nod?
Would you give his,
impact a bigger score if you said he got fans like that?
No, not really because I'm talking about a couple people that made a couple of videos or whatnot.
We're not talking about a litany of people, thousands, thousands of people.
We're talking about a couple fans that made a couple funny videos or comments or posts.
That caught my attention.
That's not going to move the need.
We can run through Slippy because he got an F.
Okay, so in lyricism, he gave him a six, Impact three.
Impact, I would, you know, I would agree with that.
A lot of people don't know right now, but that can grow.
Impact and fluctuate away.
More people knew.
After that infamous tweet, more people knew it was.
Cadence, six, flow, five.
Damn, catalog, three.
Consistency three.
Yeah.
Okay, these, yeah, both of those are, you know, you can agree with.
If you haven't been dropping that much and then consistency, okay, you know what I'm saying?
All those both coincide.
Music videos.
Beat selection.
Bees selection is an eight.
I mean, that's cool.
I like that.
He's doing his thing.
It sounds like YouTube beats, but they've been pretty hard.
He's picking nice ones.
Yeah, okay.
Branding, five.
I mean, he hasn't really got a chance to get up in there,
you feel me, and do his thing as far as Brandon.
I gave him that for his association with Boosie.
Okay.
And all of that stuff.
So that's how you get to find out.
That should grow.
Yeah.
Originality 7.
Versatility 6.
Which came out to a 51, which is that.
Which, it doesn't sound bad when you read in it.
I know.
When you get to the left.
All up, it's like, damn, that's a F.
That's fucking crazy.
Most people don't even take the time to go through any of the score.
They just go straight to that grade, whatever grade you gave them that is.
Yeah, I was show my mama this.
I'm like, mama, I didn't do too bad.
I'm hiding the real score.
Okay, next we got one of the greatest rappers.
A fucking plus.
You feel me?
Come on, man.
Greatest rappers out here from Los Angeles, well, from Compton, California.
Wait, is there an A on his whole list?
No.
He's definitely.
Kee got a B minus.
I understand he's extremely accomplished and I love that.
And he is the- This nigga gay, he's the king.
He's the king of rap.
I give him that.
I understand, I understand.
Flow of four.
Numbers are, number.
I think his flow is a four.
You gave that man a floor?
I don't like, I don't like anybody that raps like that.
You gave him a four?
You gave YG a three.
I don't.
I don't like anybody that wraps in the same pattern that Kendrick rap.
I do not like that.
I do not like the M&M.
So it's personal.
No, it's my ears.
He's on my ears.
Nobody else owns it.
That's personal.
These are my personal ears.
Subjective.
It's subjective.
Yeah, it is.
What else could I grade it off of?
How else do you gauge somebody's flow if not with your ears?
Give it a, man, that flow is a 10, man.
That's great that you're giving them a 10.
T.Rell, you giving them a 10?
Flow eyes?
Flow eyes, I'm giving him an 11.
Okay.
Well, me, I'm giving him a 4, just like I would give a Little Wayne a 4, or 4.
I would give a M&M a 4.
Who get a 5?
I would give a Nicky Minas a 4 or 5.
I would give those-?
Nicky Minaza, 4 or 5?
I don't like people that rap like that.
I'm being fun.
I don't like rapidy, rapidy, rapidy, rabby, rabid, I don't like that.
I like people with some new one.
I like Donnick.
I like Ice Cube.
I like Notorious BiG.
So did you give that lag a little bit?
You've got to get a five.
Cube would get a ten in flow.
His flow is impeccable.
All right.
To my ears.
How I like.
No, no.
I'm fucking.
You know what I'm saying?
But if you guys want to give him a ten, that's great.
But for me, he's not a ten.
But he got a ten in lyricism, a ten in impact, a ten in cadence, a ten in canance,
four flow because I don't like how he, I don't like how he raps.
I like that.
I don't like that.
A ten and catalog.
A three inconsistency, he took five years off without-
He didn't drop it in the law.
He didn't drop in the long.
So what?
So what?
Consistency is about how often you put out music, put out product.
He drops an album after five years and no album.
He finally puts out an album, right?
No deluxe edition.
No Little Wayne type of slew of features.
You get what I'm saying?
He's not on...
He's not on everybody.
No, on records, meaning I'm the hottest right now.
I'm the hottest right now.
Imagine if Kendrick went on a run and he was giving everybody a hot verse, like Wayne
or Drake.
Oh, you get what I'm saying?
Kendrick don't be giving people.
Well, he gave a, what's his, what's old boy name?
He gave his, he gave a verse to.
Like older?
Rich the kid.
Yeah, Rich the kid.
New freezer.
Okay, so what do you say about, you fucking J. Cole at all?
Do you guys hear somebody talking?
It's picking up in my info.
What would you give, what would you write?
You fuck a J. Cole at all?
I like J. Cole.
Because he don't, you know, he don't usually don't do no features at all.
Yeah, but I like, but I like.
like artists that give features, especially we're talking about West Coast, so it's nuance.
Our artist need features. I would love to, this to West Side Buggy's album and Kendrick Lamar is on there.
And so if I'm Kenji Lamar and I'm putting out an album for the first time in five years, I've got to make
sure I'm on Buggy's album, I've got to make sure I'm on this artist's album, this artist's album,
just to have that as a prerequisite before you get to Mr. Moran, the Big Stevers, but he didn't
do that. And a lot of our artists specifically from the TDE era in TD Lane, they don't
think like that. They don't think to superserve our market with music. It's like we don't
deserve music or for whatever reason.
I don't know what it is.
A. Z. Chike.
Yes. He got a, what do he get?
See, 73. Let's see.
Cool. He came out. He had like a D last year, so he came up some.
He dropped two projects, actually.
Let me, check different.
And the other one was an acronym and it's stuff for it, like, it sounds what it looks
like. So whatever acronym is stands for that, it sounds what it looks like.
So, you know, to give him a C that really just heard him, its impact.
And I get that because he got a five.
and then his beat selection and his brandon got a six they both got six and he got to get away from fort woe
i don't like his and i gave fort woe an f on the uh la producer report card i don't like i don't like
for why are you laughing like that no no don't let me laugh like that i didn't like that
that was crazy no you crazy no you crazy why would you laugh like that was a whole
wholehearted laugh brother no because you said bro all right you said you got it right and he's
He's working some shit off.
Yeah, he got to get away from a while.
I don't like to almost production.
It's too industrial.
And for me, Chike is one of those artists that had kind of like a L.A., but base out.
I like when he worked with L.A. Great.
Love when he works with Lode Gray.
We love to hear a whole project.
And we have Chike's team in the building, actually, Percaso and T.K., so shout out to him.
Get him with a load of grade.
I like when artists work with one producer and they get in there with a whole project,
and they get in there and they build that chemistry.
You feel me that kind of camaraderie and then the project can come out cold.
I ain't even going to lie to you, but Lod.
Chike is one of the most versatile, I feel like, on the West Coast.
We gave him a 7 here, but I feel like...
Where's the serious records?
I feel like he can get there.
I feel like he can get there.
I feel like he can get there.
I feel like he can get there, and I feel like he is one of the most versatile out here on the West Coast.
But yeah, okay.
Shai got a C-Way-Thirty.
Savi-third, man.
Yeah, what do you get a C-minus, correct?
A seven.
He got them serious records, too.
He does.
He does.
He doesn't have, he definitely doesn't have any club records or anything like that.
Nothing that you can play in the club.
Is it because he's going to jail a lot or what?
That's not going to affect my grade.
I'm not going to put it.
I mean because he has to record music.
He has to be recorded music.
Savi, the third is hard.
He had his C-Mindus.
I met him at, he is hard.
He is talented.
I met him at RJ's tour opening a few weeks back.
The last song he just dropped.
That love, love, whatever that is.
That shit is fucking fired.
I like that.
I like that.
Shout out to Savi for his new visual caught the bottom.
It is dope.
Savi's hard.
I talk to him all the time because I am rooted for him and I do want to see him become a top-tier artist,
but he has to change some of his approaches in record making them.
What about the home girl Asia?
She didn't win.
She got a 7 which is C-minus.
She had an F last year, so she stepped it up with her missed cause,
volume 1 project, the G-Funk record featuring 1500 and nothing was dope.
was dope.
Shout out of Asia, man.
I believe she has a concert coming up.
I have to be there.
I want to see her perform.
And I shout to her, man.
She's doing, she's doing her thing.
She was up here.
She got the new record.
I saw, saw.
She has the new record with BlueBus Clan, produced by Love the Great Carl, right in.
Fah.
She hard.
She hard.
Love her, love her.
Bino, man.
Bino, man.
You can't escape this guy.
This man is, he makes amazing.
He makes amazing music.
He had one of our highest grades.
He has an 86, which is a B, last year.
Last year, he put out a project.
And the only thing that was missing was like a blast feature.
First of all, four more points, and he would have had a branding.
And I agree with it.
I agree with Brandon.
You feel me?
And a lot of artists probably don't know how to do that shit.
You know what I'm saying?
They pay attention more to the music, the artist, read the videos, and shit like that.
But the branding and the clothes and the merch and all the whole of shit and getting you out there.
A lot of artists saying, you know, it ain't too too, ain't.
ain't, they're not in tune with that shit.
So, but it can grow, for sure.
As soon as he grows, he's out of here.
He's a student of Nipsey Hustle.
So he definitely is keen and privy to good Brandon.
I feel like he's just very low-key.
I don't want to use the word shy, but whatever word that could, you know,
going to reserve or whatever.
He's not, they call it introverted now.
Introverted.
They love that word.
Yeah.
So I feel like once we see Beano more, we see him do more press, we see him out and about
more.
We see him more aggressive in rollouts and marketing his music.
I feel like, because I feel like,
for the way, too, didn't get the rollout.
And I told his manager this on the phone a couple weeks ago.
That project was dope musically,
but we just didn't see enough promotion behind it.
We didn't get to see the branding aspect of it.
I didn't see no branding aspect of anything.
A lot of these artists that come out, I don't see a lot of branding.
You don't see a rollout for the most part.
Anyway, yeah, you don't see rollouts no more.
And that's why I speak on.
That's why I speak.
That's why I have the branding category there.
We talk about branding in the LA rap workshop,
and we break down rollout tutorials in the LA rap workshop.
So, yeah.
So just real quick,
A rollout tutorial, just real quick for our artists.
Like, what would you tell them, you know, for a new artist?
How would you roll that out?
What would it be?
Will it be social media, Instagram or what?
It's everything combined.
You have to sit down and make a rollout tactical is what I personally do or a marketing
plan.
And it's about telling a story.
What story are you telling you tell?
I like projects with storylines, for example, West Side Buggy when he did more black superheroes.
So then he goes and does a photo shoot with different alter egos and he goes to colors.
and he does a performance in this kind of alter ego, this costume, or he does a tiny desk
concert.
Those are examples of rollout materials and ancillary rollout tacticals.
Yeah, I mean, if you, but if you're able to do those, I mean, I would have an artist
to do that, yeah.
Yeah.
So you're saying more, you know what I was saying?
You're saying more grassroots or new, like what should an unsigned independent artists?
What would, what would you say to them, like, what they should do to get their branding up?
You have to sit down and branding a rollouts.
They coincide, but they're not the same thing.
Rollout then.
A rollout, you have to sit down and make a rollout tactical.
You have to have a plan.
You have to have press.
So back when I was managing, the way you promoted your record was you do a no jumper interview.
That's how you close out your week.
So you do Rose Cranz Avenue.
You meet with the giggles Irene, bitch.
Whoa.
You do slap.
I don't even know what that is.
You do slap media, which was a white-up platform, and then you end your week with no jumper.
So now what I would like.
artists to do is make sure you come see Dan Leigh, make sure you go see Ergazmic Media, make sure
you go see Remix Mac, make sure you go see Dylan at Palm. You got to make sure every day,
when you put out a record for those first two weeks, you need to be meeting with press two, three times
a day.
Let me ask you, are you charging? Do I charge for press? I don't charge the interview anybody, no.
Okay. So, why is Irene a bitch?
I just trying to figure this on. I thought you didn't hear it. No, I heard it.
Whenever you interview her for the second time, like interviewing me for my second time,
you can gladly ask her before?
You interviewed her before?
Not once.
No.
Next artist, Blast.
This one, I think my, I think the homie should get at least, for me, that was my most
listened to person on my Apple music, man, out of everybody I listened to in 2022.
I fuck with Blast.
I think Blass makes good music.
I want him to make great music.
I want on him to make great music.
You, this nigga is Six and Cadens.
That's out.
That's out.
I don't really like to.
This is eight, nine.
I don't really like the voice.
I think of 10 cadences, I'm thinking about Nate dog.
When we're talking about melodic, I'm thinking about a Nate dog.
If we think about that T.Lis-Line, I'm thinking about a T-Fly when you're talking about
a melodic cadence.
Those are melodic cadences that I prefer over Blas.
What would you do?
But he's still on that level if you're going to compare, but you're still going to compare
him in there.
You're going to put him in those categories with those folks.
A music making, you put him in a category with Nate Dog or even a Knit Down on Tadown.
I put him in a Tadown.
In there with a tight dollar sign for sure.
I put him up there.
I put him up there.
And I think if he keeps doing what he's doing, he'll be looked at as an aid dog in the future.
That's great.
I feel like with progression he will be.
Beat selection.
You got beat selection at a seven.
No.
Yes.
That's an eight-nine, dog.
And don't he make his own beats too?
Exactly.
Exactly.
No, no, no, I don't.
No, I don't.
No, I know.
I would like to hear him over other people's beats.
I would definitely love to hear him.
Dejan, that's less money.
He got him to see.
You don't have to pay somebody else.
Yeah.
Keep that chilly to yourself, better yourself.
I would love to hear me personally as a fan, not as his manager, somebody on his staff or
somebody interested in his pockets.
And someone who doesn't know him, just as a listener who gets in the car and press play on
music, I would love to hear him over different beats.
I feel like hearing him over a producer.
A producer.
A lot of Eastie Boys.
I would love to hear more with Eastie Boys.
Sounds like TC.
I would love to hear him with Sounds Like T.
Well, now that.
that he's perfected his craft and he found his sound and we know for sure that when he gets
in his pocket, it's a 10. I definitely understand. So you got this of versatility at a four. And I
understand it. And I talk to a lot of people that, you know, if an artist has a same damn
song 20 times, people don't like that shit. But in blast, you know what I'm saying? In his defense,
I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I
I love it.
You know what I don't...
Last year we had the redundant, repetitive article with me and T-Rail.
It's the same thing.
I feel like a lot of the music is redundant.
It's a lot of the same thing.
That's why it's a four...
It banged-dow.
To you, a lot of it.
I didn't like his last project.
Before you go or before I go, I hated that project.
What?
I did not like that project.
That d'nig has some shit on there.
It made my worst projects from LA in 2020.
Lord Jesus.
Wow.
I didn't care for a person.
Okay.
Roddy Rich.
Yeah.
with C plus.
C plus, Sean Tarati.
I would love to hear him make more West Coast music.
I feel like it's a missed opportunity that he doesn't make a West Coast.
I don't think he ever going to do it.
I'm sure.
His influence is not West Coast.
What's West Coast music?
I think he's thinking of the 90s, you know, reminiscent.
Music with Must.
No, excuse me, music with that bounce, music with that L.A.
groove we grew up on that our parents grew up on that house party music and they brought it to us.
What producer would you prefer him to work with?
The one he won a Grammy with hit boy.
hit boy. And like Hi, his interview with academics. I want to grab me with him making
a West Coast song, but I've never worked with him again. But that's the producer that you
got to lock in with because, you know, and I really love him.
Hey, man, you hear you go. I'm just saying this business.
You look at the books and I'm talking about music. Hey, listen, I'm going to take the 30,000,
hit boy, the 150, right. Let me get five of these over here.
I get what you're saying, but like, again, I feel like with Roddy not putting
out West Coast sounding music, not using West Coast sounding production.
It is a missed opportunity for L.A. and for the West Coast.
A star of his magnitude who gets such marketing dollars put behind him could really
amplify the L.A. rap scene if he was making that type of music.
A lot of people don't even know that he's from out here.
So when he dropped his sophomore project, Live Life Fast, and it flocked, I didn't feel
away because it wasn't a West Coast sounding project.
He didn't transport us to the streets of Compton on that project.
And that's what you're shooting.
This one did?
Because I think, I think...
It did more than the second one, but it wasn't a total West Coast Southern
problem.
I think when you talk about my crazy life, like Roddy's first album, like impact wise, it's
like right under that.
No.
To me, person.
Okay, cool.
I wouldn't, I wouldn't.
It was a banger.
I won't say, please, excuse me, for being anti-social is in the same category as in my
crazy life, in my opinion.
It is a dope body work, a great body of work.
But again, I want to hear him over more West Coast production.
I feel like if he did that...
it would be a better look for us.
It would make more people tap in
with other L.A. rap artists
if they heard a star of his magnitude
or seen a star of his magnitude
performing a West Coast sounding record
at the B.T. Awards, at the Grammys,
or on this talk show, that talk show in this arena,
versus him going around
and cosplaying this young thug and gunner.
It doesn't do anything for the coast.
It's great for his pockets, for his team,
but it doesn't do anything for the rest of the rappers.
Next is we have blue blood.
What you say?
Lou Blu-Bugs, man.
That's the tongue twister?
Clan, yeah, because I don't...
I agree with this.
They're going crazy right now.
I'm going to keep a G with y'all, and I love all my black people, and I know exactly who these
niggas is, you feel me?
I know what they got going on.
I know their songs, but I do not listen to this shit.
Okay.
Well, then you can't...
But I, so I can't grade.
I can't give it my insight.
Me personally, like, other than blasts, I'm listening to Blue Bucks when I'm riding
around when it comes down to West Coast music.
Same, same.
And I'm not saying that they're perfect in that thing.
They didn't get an A, they got a B.
They have room for improvement, and I'll tell them that, and I'll tell their manager that.
But I do feel like they are talented, and I do feel like they pick dope beats, which is why they got that 10 and B selection shot to 1011A on Moot Resources, Baby.
Actually, the hit boy song he did for them.
No, they would have had a A.
They would have had a A.
They would have a A versatility.
I'm not.
Little League.
I wasn't feeling a Little League.
I like the Zatovic record they did.
Can Believe it.
That's a non-L.A.
produce song I like that they did.
I mean, I just haven't got to it yet.
I'm just overwhelmed with so much, so much music.
You older as a motherfucker.
That too, and it's just overwhelming with so much music that drop.
And it's like everybody like, bro, get on it.
You haven't got on it yet?
I haven't got on it yet.
I haven't got on it yet.
That's a album?
Debuttale way three, capital records.
Yeah, okay.
Okay, I'm gonna get on that.
You know what I'm saying?
Don't worry about my.
I look.
I look.
I like that.
I like that.
The only thing that album was missing.
I'll tell them this is a little more substance.
I want to hear a little.
And we talked about this last year.
They can make some struggle records for the niggas that don't have it on certain days.
So I don't want to hear that from that.
But why not?
They're from the east side.
They're from the low bottoms.
Low bottoms don't sound like Dior and Fendi and Gucci da-da-da-da.
Make a few records, not your whole project, but on your debut album, you're supposed to have some records on the air that tell us more about where you come from the streets you grew up on it and your neighborhood, your block.
I would like to hear that.
To me, that was the only thing that was missing from Clanway 3, their debut album.
Man, I feel embarrassed not knowing their music.
So next time I come on this pod, I'm a, I'm beating listen to four day albums.
Please do, please do.
Lambo Fo.
Yeah.
He's coming up.
That's my dog.
Shod to him.
Yeah.
He got a D plus, but he made sure to tap in on the post to say he was just happy that
he was on here.
Shout to Horn, who has a couple of dope artists, but Lambo Fo is popping up.
Should I interview him?
Lambo?
He's doing his thing.
Please.
He signed to APG.
He just did a song with a YG and who else?
YG and was it, Todd Alist.
I think YG and Ty Alist.
I think YG and Ty, yeah.
I guess Adam for the interview him.
I'm about to do it.
Okay.
Okay.
Oh, okay, okay, okay.
Lembo is, he's from Watts.
I believe, he's from Watts.
He's from the, you know, Jordan Downs over there.
Right, right, right.
So he signed the APG, which is artist, partners, group, I believe.
He did the tie-dye remix last week with Blass.
So he has a motion and he's open.
Obviously, the self-esteem record, Kisses for me, featuring Anna Lee Chapa.
Supposedly there's a little baby remix to it, so I'm looking forward to hearing that.
This next person I'm very proud of.
Yeah.
I just seen him at the premiere and I was telling him I'm like,
Congratulations on that.
Man, thank you, bro.
Yes, sir.
I was very proud to see him because I randomly been hearing music from him.
And I'm like, damn, bro, that's the homie.
I heard some shit yesterday that he got a video for.
And I'm like, yeah, bro, really doing this thing.
Airplane James.
Airplane James, still hurt out now.
It's his most recent project.
Lo-key hurt dropped last year.
After the report card, after he got a B last year,
everybody would say, who the fuck is the airplane James.
So he used the report.
as the cover art.
So he's been on a row since then, and he joined me.
I do a, and we're running it back this year.
I do an ad called the New L.A. rap scene with Diamond Supply.
Every year we're going to be doing it.
So he was one of them, Jason Cash, Wideson, and the L.A.
Key Riches.
They did it last summer.
So we're going to do it, man.
Rest in peace.
We're going to do it again this year.
But shout to Airplay James.
He got an 84, which is a beat.
Zohama.
I like it.
Zo, one of my favorite right now, man.
Shoot it up, little bitch, boot it up.
That's how I said.
That was probably my favorite, one of my favorite songs of last year.
Last year, yeah, I would definitely say record of last year, LA record of last year.
Who do you think is on the remix?
He won't tell me.
I see your tweet.
He was like, you want to get a old West Coast remix?
I just want to hear, I want to know, but he said it's done.
He said he got three verses.
What do you say, too?
I think he rolled on there.
Why are you laughing?
No, no, because I said.
No, see that laugh.
That's that laugh I can't see.
He didn't see.
He didn't want to see.
You came up out by your seat.
No.
Nah, like you are.
Shout out Zolama, man.
He's doing this thing.
He's got to be minded.
All right.
Ashbash, I know she's even happy to be on this list, too.
I ain't going to lie.
She's happy to be on this list, for sure.
Ashbash as a person, as a personality, is fucking amazing.
She's a hustler.
The Rico, the Rico.
Crazy.
Who killed Rico?
Yeah, on the Boston Mac podcast, Shops.
I think Ashbash is an incredible female artist.
I'm just an artist, man.
But she definitely has a, she definitely has the work.
work on her consistency.
That three-and-sistency-
She definitely has the work on her consistency.
She will not put out full by the story.
She'll drop something here and there, but she refuses to put out that project.
And again, I come from that amio.
Just read up, Crenshaw, mailbox money.
Soon as she do it, it's over.
Yeah, soon as she, her grade are raised tremendously, so I'm a, I'm a, I'm just trust you.
I mean, I'm just trust you on all of those numbers because her consistency alone is just, it's fucking up everything else.
Yeah, single's not going to do it.
You gotta have that project.
Okay.
proud of Reason as well too.
Damn, reason got a D plus.
And he has to put out music since 2020.
He feels like he said, I did this.
He commented, I did this for the clicks.
Like I would be getting clicks off of giving reason a D, a D.
But he has to put out of project since 2020.
But of course, he's part of TD.
So we know they move in a glacial pace.
And so I'm sure his project could come out 2027, 28.
Damn.
That's hilarious, dog.
But he is telling me he can't rap.
And I can, you know, maybe he wraps in this.
car, walk around the house or something like that.
Oh yeah, he on.
We don't get to hear it on wax.
Okay.
At least you gave his lyricism a nine.
Yeah, he can wrap his ass off.
He can wrap his ass off.
We just don't get to hear it.
He can rap just as good as almost anybody on his list.
I think Buggy got him.
I think Buggy got him.
If you put him in a room, I feel like, and cut on a beat, I feel like Buggie might have it.
Okay.
Dollar Boy, Mike.
Yeah, shout to him.
I'm not familiar.
I have no idea who Dollar Boy Mike is, but I'm going to check out everybody.
I got everybody I don't know.
He has the untitled season series as well as let me, what's the called?
Let me.
Anywho, check out the title series.
He has a few mixtapes out, a couple EPs.
He is a rap singer.
He is melodic.
He has a lot of stuff with D.
Nice from League of Stars.
Okay.
That's his name.
Shut out D.
He got to have.
He got to have.
He said it was great music, but he does have music out.
And so he is working with D.
Nice.
And I sat in on a studio session.
recently and heard some unreleased stuff.
So, shout to Dollar Boy and De Nice.
That's right.
And their new situation.
Rucci.
Rucci is dope, man.
Absolutely.
One of our most,
is the word I'm looking.
Underrated artists.
Overlooked.
That's what I'm looking for.
Overlooked.
He's definitely overlooked.
But he's doing the high shot tour with G.
Perico, a 30 city tour.
So that should help.
He did another tour with Gep Rico.
Last year, he did his own tour,
and he closed it out at the Rockseat.
He would have sold out shows.
Shout out to Wich.
I think he should do more shit like light it up, man.
That's what really, him and Chike, I both heard them.
I started fucking with that music at the same time when that shit.
That shit was dope.
Yeah, absolutely.
He needs to work with better producers, but he's working with Bankroll Garden now.
He has the new Lamb Chop.
Shout to Bank Row.
He has a new Lamb Chop's record out now.
That dropped after the report card.
So I'm looking forward to hearing new music from him.
But El Pair Row 2 was one of the best rap mixapes we got last year.
I'll say that.
But he just has to be promoted better and just some more vigor, probably.
Baby Stone Gorillas.
What did they get?
B minus 80, yeah.
Military alone is fucking amazing.
Yeah, they just dropped the second one.
Oh, military two?
Right, right.
I gotta check that out.
I definitely want to say that Babystone Gorillas, they have motion, and I love to do it up record.
I do want to hear more of those type records as far as crossover records or records that aren't super overtly blood out type records.
You get what I'm saying?
Gang Bang Records, I want to hear more fun records from them.
but their project, the military is out now.
Check it out, please.
And they have Baby Stone Gorillas, too, dropping on 420.
So they drop in back-to-back.
They're very consistent.
HBK. Jockey.
Jocchi.
Jocci?
Jocci. How am I familiar?
Yes.
I saw who did he do?
I didn't watch his interview, but he was up here.
He did do an interview with somebody.
Excuse me.
We got to tap into him, too.
Right.
He has a shady.
He has a shady freestyle.
Vanilla Cream Soda Soda.
He works a lot with the producer No Limit Austin.
Kailin Faroefrofro's on his last project,
the People's Champ.
Please tap in with him.
Jocchi's hard.
He was on my L.A. freshman cover last year
presented by Pro Club, so make sure you check in.
He was in a wheelchair on the cover.
He actually had got shot.
Damn.
Not too long before it, but he still came in.
The crazy part of it is he was the first person there.
Out of all the artists, he was the first person in a wheelchair.
So, shot to him.
He's determined.
All right, there's a lot of Fs on the other side.
Oh, bye.
I don't even got the other side.
Yeah.
You'll pass to him.
Okay.
No, I'm playing.
Frosty.
Oh, shit.
He gave Frosty a F.
Yes.
Frosty got an F, Frosty hasn't put out a project in many years.
Wasn't he in jail or something, I think?
He's been in jail, he's been shot, he's been through things, but he hasn't put out a project
in many years.
We gotta just run through this list.
This is all F's on this side.
No, it's not all F's.
Don't do that.
It's a good grade list.
There's a lot of...
Don't do that.
I feel like the first and the second side, he said, man, fuck these niggas.
Frosty F.
Yeah, all right, move on.
No, everybody's F.
You know, the second size, that's propaganda.
One take, Jay.
Yeah, he got a B-Mine.
See, right there.
Fucking one take.
Yeah, he's very lyrical.
He's very lyrical, one of our best lyricists as far as if you put him in a room, cut
on the beat, he's gonna spas.
The records could be better and he could be getting more on the promotion front as well, in
my opinion.
And just be marketed, like he has the kids, but I want to see him marketed to the adults more, too.
You get what I'm saying?
Like, he can make records for us as well.
You can make records for the kids and for TikTok, but you can throw out a few records
for his growing sexy folks too.
Okay.
To pre-grams on my family.
I don't know.
Out of Long Beach, please tap him.
He only has an F because his presence is not there.
He doesn't show his face and whatnot.
But he is a, he does make dough music.
Okay, you have ABSO here, and this man is one point away from an F,
and this is very disrespectful to Los Angeles, California,
and the hip-hop, you know what I'm saying?
He went six years without putting out a project.
That has nothing to do.
That has nothing to do with music, right?
Well, it does.
It's the music business.
You've got to have music.
We're not going to give him a D-minus for not coming out with an album.
For six years I'm not?
Versatility, definitely got to be higher.
He makes a part-
lyricism.
Oh, that's how you said.
To be in the party?
Different ranges.
You go party, you go club, you go radio records, you go lady records.
You go conscious records.
He makes those.
I'll say he got different levels of conscious records.
Yeah, but it's- He makes you think.
Like, when I'm listening to app, I ain't trying to party.
I'm driving in my car.
I'm getting some game.
Or you feel me?
I'm gonna think outside the box.
Some real rapper shit.
He dropped the Herbert project at the very end of last year in December.
He had the no report card record on there.
I thought it was a dope rap performance from him.
He was very talented.
But again, if you go six years without putting out of album,
when it comes to consistency, I can't give you a 10.
That's crazy.
No, you can't give him a 10.
I mean, impact is 7.
So just say you don't like...
Impact is 8, 9.
You personally don't like how TD distributes, you know,
take their time and tries to be impactful.
I feel like it hurts the coast.
I feel like, and I feel like it sets a bad example.
Our best rappers, our top dogs, no pun intended, don't put out music.
So why do a new L.A. rapper like a yellow boy or somebody like that have to put it?
I don't have to provide a project.
But I'm not rapping for you in the coast.
I'm rapping for me and how I love music.
It's a lot for me to save the coast and less is more.
And that's the difference.
This is about saving the coast.
It's a lot of things I could do that to benefit me that would have nothing to do with L.A.
But it's about who's going to be the people to stand up and say, I'm doing this for the city.
I'm doing this to change us so that we don't have.
copped the TG going to jail for catching cases because the LA rap scene doesn't have an economy
and there's no money out here in the LA rap scene.
So we do need people to be a little less selfish and think less of their self and think more
about the community.
I will say it's not too much on the rapper, just L.A. period.
It's just dangerous.
And then you have the L.A. clubs?
Where can I go?
It's fucked.
I can't get robbed.
I can't wear chains.
I can't do another of that.
So it's not the...
It's not them.
I'm not blaming it solely.
But they definitely have some fault in my opinion.
I feel like if our time...
pop dogs put out more music and were more aggressive and more interested in music, it would
trickle down to the younger artists.
They look up to you guys.
So when Jay Rock take five years to put out an album, and schoolboy Q'd take four years
to put out of album, and he out over here golfing, and Kendrick take five years to put
out of album, and Absoe takes six years to put out an album, that, to me, that trickles
then.
I see that pattern happening in new artists.
I see new artists that never put out a project.
We see Ashbatch not putting out a project.
We see new LA artists not putting out, we see Frosty not putting out music.
But why should I have to put out music?
Absold just went six years and you're perfectly fine with it.
So why should I have to put out a good body of work?
I mean, if you down for five years and the music is great, I mean, don't judge me on
the five years I was down.
And he has less to prove because when he drops, they're going to give him the full rollout.
They're going to put it in front of everybody.
Face the impact is going to be there.
You know, a lot of other people don't have that situation like that.
I feel like they should be working 20 times harder than like Absol.
Okay, now let's watch this.
Jay Z put out an album in 96,
Jay Z put out an album in 97,
Desi put out of an 98,
Jay Z put out of an 99,
did he put out of an 2000,
does he put out of an 2001,
Desi put out of album in 2002,
does he put out of album in 2003,
Jay Z, put out in 2004.
So the greatest put out music.
Little Wayne went on a whole run,
put out music, mixtapes, features for everybody.
Drake puts out music.
The top dogs in the music business put out music.
It's like being a weed man with no weed.
You can't say you sell weed,
And every time it hits you, you don't have no week.
I think a lot of people are more afraid now because, I mean, let's keep it real.
All album sales is down.
Okay.
People are not selling those $500,000, $600,000 anymore first week unless you Taylor Swift
or somebody.
And what's that telling people is, you know what, maybe we should move from hip hop as a whole
or put the money somewhere else because it is business at the end of the day.
So, you know, for people, a lot of people on this list, with us being West Coast and regional,
Uh-huh.
Do you feel me?
You gotta work 50 times harder to try to get any type of shine in this music history.
It's a fuck-the-time to be a musician.
Let's cancel it.
Why do you know, I'm saying, let's cancel it.
If it's so hard and there's so many stipulations and excuses and it's impossible to be
an L.A. rapper and put out L.A. rap music, let's cancel L.A. rap.
Let's all just gang bang and cripp walk and do whatever else that we're going to do.
Let's no, no more rap because it's so, so impossible to be an L.A. rapper and go in a studio
and rap and put out rap music and promote it creatively.
to repeat that. When I'm asking it, it's too much for people, so let's not do it anymore.
Fuck it. Let's cancel them. It's over. L.A. L.A. Rappers through.
I go to Atlanta.
That's terrible. That's terrible. Nick or Nita.
What did you say?
Incognita?
That's Rimbled's cousin. He's going to be hot. That's she. That's Rimbled's
She's going to be hot. Look at y'all. That's terrible.
I don't know who she is. She's going to be mad that you gave her a nigger.
She's going to be mad that you gave her F.
No, she was happy.
She was happy about it.
She was happy about it.
Okay, let's start this over.
Incognito.
Okay, let's start it over.
My bosomers of your name.
Incognita, I'm not familiar.
I got to listen to it.
She signed to Sony.
Okay, okay.
I came across her on the radar freestyle series, and she was gassing it up.
Bars.
Yeah, absolutely.
She's from the Crenshaw district.
Okay.
And make sure you tap in with her.
music is scarce, as with most women rappers from LA that swear that they deserve so much platforms
and XYZ, but they don't have any music for us to support.
They want support, but you go on Apple Music or Spotify or a title or what have you, whatever.
They don't put anything out.
They just want you to go on the Instagram.
I call it a niggottita.
My bad, I'm sorry.
And he-
Incognita.
Shout out to her though.
Yeah, incognita.
Vince Staples, man.
Yeah.
I agree.
Vince Staples, man.
I don't think that he got a lot of credit as well.
He does his thing.
His impact, maybe not on West Coast music, but his music as a whole.
He got a crazy fucking fan base beyond scene.
Absolutely.
He's been killing on Abbot Elementary.
That's one of my favorite shows as an actor, so it's dope to see.
That's why he's- He has a reginal-war on there?
Yes.
He's playing Maurice, which is Janine's a new love interest.
Oh, yeah.
So the brandon was definitely a team.
Yeah, yeah.
You got a Netflix show coming to?
Netflix show coming with Kenya, there, so that could go either way.
His flow should have a better grade and his music video should have a better grade.
He doesn't give his flow enough effort.
I feel like I can hear it like even the magic record he did with Mustard.
I can hear him not give him.
I can hear him.
It's dope, right?
But I can hear him not giving a fuck in a booth.
As somebody who has been a part of making me.
I think it was like a different thing for him.
I think he dumbed it down so he could try to be more mainstream.
I hear him not, I hear him being over making music on a lot of records.
And so I took that away because I can hear that in the flow.
The enthusiasm is there.
The energy is not there.
Me personally, I don't get that for him.
I don't get energy and enthusiasm and excitement for rap from his flow.
Maybe because he has a lot of motherfuckers like you can trick in his music and he probably like, fuck y'all.
Okay.
You know what I'm saying?
He's probably tired.
He probably just tired.
That's like being mad at your mom and then you're like, oh, I'm not going to eat dinner tonight.
I'm going to just slam my door and go to bed.
Like, you only heard yourself, good night, nigga.
Like, you feel me?
Okay.
Philly Blunts.
Philly Blunts.
Yes.
He is from Palmdale.
So I did make sure I got somebody from the Anilow Valley that's still LA County.
They ain't LA.
Yeah, hey, hey.
It's LA County.
It's technically LA County.
So if I have Long Beach people and Compton people and Engwood people and XYZ, you have to.
So I made sure I had somebody, because that was a big critique like you're like, you ain't show no love to the valley.
So Philly Blas is on there.
Okay.
And he hasn't.
A F.
He didn't.
Okay, he has 58 points, I would say.
He did his thing.
I would hate to be the only person from the, the, you know, the, the, you know, the,
You know, I'm down.
They got a F?
Did he do in this thing?
Well, I tried to put somebody from that region on there.
Okay.
Okay.
Cool, my young nigga, man.
Yeah, he got a D-minus.
I feel like the music could be a lot better.
And I'll leave it at that because he likes to say my opinion doesn't matter.
So I'll leave it at that.
I just heard some shit the other day.
He just had a concert too.
Seemed like he sold it out.
He didn't know, I'm telling him.
Congratulations to him.
I was the first person to post it.
His manager's chef.
Text me in like one-in-morny to text me the footage.
I posted it.
Cooke commented, like, yeah, you see, I'm selling our shows.
That's why your opinion don't matter.
I'm like, okay, I'm the only person to poses, first person to postings, whatever.
But whatever, shout out to Coup.
To me personally, I feel like, and this is what I told him, and I'll tell him to his face or whatnot.
The lyrics could be better and the flow could be better.
He has the hustle, definitely.
You like that attention from these big artists, huh?
Big artists?
I mean, from artist period, that, you know what I'm saying?
Implicate that word.
Yeah, from artist period.
You know what I'm saying?
You're doing something impactful, I guess.
for the culture and then they're tuning in.
You know what I'm saying?
I wouldn't say I like that attention.
I would say that they, maybe they like to give me that attention.
I wouldn't say I like that attention.
I like ice cream and like chips and stuff.
I don't like that.
Well, one thing, one thing I can say is that.
We can tell.
I feel like that.
Oh.
That's fine.
That's fine.
I mean, I got to set you up, man.
Come on.
One thing I can say, what the, two, that's so stupid.
One thing I can say, no, bro, is that at least you put a full.
You put a fire on everybody to work harder for the coast.
So even if you don't agree with you or not,
you're trying to make a better place for the coast.
So I really believe that.
That's all I'm trying to do.
This doesn't really benefit me too much.
All it does is benefit the city.
I get a lot of pushback, a lot of hate, whatnot.
But I know with my heart and with my mind, more importantly with my mind,
that I have great intentions.
So that's that.
All right.
Chuck, the game.
The game.
Who dropped Dramatic last year.
That's why he's going on.
A lot of people are like, why he's going on it.
I'm like, well, he did come with Dramatic.
I didn't want to dismiss him or leave him out.
He is a legend.
He is, I don't want to say underrated, but he's overlooked.
That's the word I want to go where.
You know why?
Because it's just, every time his name is mentioned is social media.
It's social media bullshit.
It's just like some messy shit.
Instead of talking about music, huh?
Yeah, it's just some social media bullshit.
Like, whatever, the case makes it.
As far as rapping and shit, you know he's going to deliver every time.
Right.
But I would like to see, remember me as some new artists.
I want to see some artists.
I want to see some artists.
You get what I'm saying?
I don't know. I know it's not Black Wall Street,
I think it's prolific entertainment.
No, they got Numinati, I think, now.
Oh, well, see, it keeps switching.
So whatever his label is, I would love to see him sign some new artists from the West Coast,
develop him because he is a great writer.
He knows how to make great bodies of work.
Obviously, the documentary, Doctors Advocate, L.A.X.
I love all three of those albums.
So I want to see him come out with some new artists.
So how do you feel about Def Row signing all these artists?
I feel like that's what happened when what's going on with the new Def Row regime,
minus Miss Jane Hancock, who's an R&B singer.
I do like her.
They're our First Lady of Defro, the Miss Jane Hancock.
She's definitely dope.
Soul singer.
Amazing.
But in terms of hip-hop, I feel like that's what happened when you have a lot of older black people
at the hymns of things that I would like to see younger black people.
So they need somebody picking some young, fresh talent.
You don't do a new Def Roe and then go sign T.
You get what I'm saying?
Like, that's counterproductive to L.A.
That's not going to push us forward.
Having Taya 3rd as a DeF.
artist is not going to get LA to the next level.
He came out when I was in middle school, the miss me, kiss me stuff, all that stuff.
It did not work.
It has not work.
It has not work.
It did not work.
Now Snoop comes back on a new deaf row and you sign TIA F third.
It's like a slap in the face to L.A. in my opinion.
It shows a lack of decorum.
Jesus Christ.
Okay.
Dom Kennedy.
One of my personal favorites to this day.
Yeah.
Yeah, definitely.
He could step it up some.
But especially.
He need to drop more.
Not just drop more.
When he drops, he needs to, because some people don't even know he had music out when he drops.
He needs to promote it more and marketing himself more, especially coming from that era where
that's what people did, you feel me.
They had rollouts and stuff when he was putting that record.
So to me, he's a marketing, yeah, like the yellow album and...
Right.
I just don't see him promoting his stuff he dropped from the West Side with Love 2, which had a terrible
terrible cover, not, excuse me, not from the West Side We Love 2, from the West Side We Love 3, the most recent...
Oh, okay, okay.
From the West Side We Love 2 is the debut album.
The blue and orange one, that's two.
That's the phenomenal.
Kind of like the doggy style writings and stuff.
Yeah, the fonts and stuff.
But then the new one from the West Side would love three.
It's just the cover art was terrible.
There wasn't really any marketing materials.
It was just, it was lackluster.
It's like, come on, bro, don't do us like that.
Okay.
Don't do the fans like that.
X4.
Hold on.
He can just run through all these Fs.
Yeah, they're there.
It's not all Fs on that page.
No, no.
Just run through the Fs that you got.
X4.
Free him.
He's back in jail.
Is this chunk?
Chink.
Chink.
Chink.
Chink got a F.
Shout out of Chink.
Yeah, my crazy role.
Never put out a project.
He's been out on the scene for many years, never put out a project to this day.
He signed a Republican record, so they signed him having him never put out a project, so he still has not put out project.
And I interviewed him too, and his music is great.
Don't you?
Don't you?
From Swiss.
From Swiss.
Shout out.
Shout out to Malo.
So we need him to have a project so he can get up there and it rains because he's definitely, he definitely has it all, I think.
In my opinion.
YS.
It's my young, nigga, man.
He dropped the project in the end of last year, but I just wasn't feeling it too much.
A lot of Detroit beats.
We know how I feel about that.
K-boy, that was a, no, it's Joe Moses.
He got a B-M-M-A-ish.
Shout to Joe Moses.
K-boy got an F, but we talked about that.
I pulled up on Shockware.
We had a whole.
Oh, you had to pull up on K-Boy.
Yeah, on camera.
We had a on-camera.
It was a cordial conversation.
I mean, the fact that K-Boy is on here.
The fact that K. Boy is on here because...
It's great.
Before I was even doing music, K. Boy was already doing music before me.
With Jim Malone and all them.
Yeah.
So the fact that you still even put him on here now, it means that he's bringing his round.
So I appreciate it.
He dropped his first project in 10 years.
That's the type of shit I have to deal with LA rappers.
They go 10 years down on a project.
And he wanted to be on a report card last year.
He felt like I left him off the port car last year.
But I'm like, you haven't put out a project in almost a decade.
So he put out his first project in 10 years.
And shout out to him.
He's leveled up.
He's leveled up.
Yeah, I mean, yeah, he's doing this thing.
But according to you, that's not an issue.
According to you, according to you, you could take 20-30 years support.
He had a family member die.
He got shot.
It's a whole bunch of shit.
Absolutely.
So we can't, I can't go there.
I can't go there with him.
It's just like he didn't want to record music.
Probably was stress, depressed, all types of shit.
You got to go to the therapist.
Yeah, shit happens.
So I can't go there with him.
You feel I mean?
Shout out of my boy, K-Bahua.
Mad North.
Not familiar.
Yes.
He got a couple of stuff.
Detroit Flow.
He's worked with Chike.
He's worked with Phoenix Flex,
and he's worked with different artists.
He just got to step up his flow,
step up his bars,
step up his, step up everything.
Kay Jones.
Kay Johnson is from Westmont.
He dropped the new record this morning, I believe,
with a visual car goes.
He's dope.
He dropped the Sloop Me or Shoot Me Project last year.
I feel like he can rap,
but the hooks.
It don't be no hooks on his songs,
and I hate that.
I'm looking for that hook.
I'm looking for some more promotion from him,
and I'm looking for some more features.
But he did work with Blue Bucks a couple of years ago.
That's how I first knew he was.
He dropped the song called Like This, I believe, with Blue Bucks.
He has a couple of songs with WeeGB out.
ASM Bobster.
So, I'm going to lie.
I've been back in the club scene.
I've been hearing, maybe I like the way.
I've been hearing that every year multiple times.
Yeah, that's one record, though.
Yeah, what about the rotation?
The rotation?
I like the rotation record.
That's my favorite record.
Bob, I think Bob, he, yeah, he's going to be.
We're going to be promising.
I think he's going to deliver the machine.
Because when I listen to him, before I clicked it, I thought he was going to be going
crazy.
I didn't expect that from him.
You know what I'm saying?
You got the club bangers, man.
He definitely got the clubbangers.
He makes party music.
Yeah, he definitely got, he's definitely there for sure.
Yeah, you can't say necessarily club music because I wouldn't call it club music because
it's a lot of dissing in some of the records.
God, not just the lead single.
So I would say party music.
It's different between party music and club music.
Club music has to be universal.
You got to be able to have.
Whoever in the club.
That's true.
You know, party is Taylor May because we know who I invited to this party versus the club.
You know what I'm saying?
Wally, the Sensei.
My dog.
He's doing his thing, man.
Yeah, signed the Capitol Records, State Dangerous Capital Records.
O3 Flo.
Enough said.
Yeah, I wanted a remix for that, man.
But shout out to Wally.
He is talented.
He's like, he's very bluesy, too.
He tells a story in his music.
Big Sad, 19-hundred.
Sad doing his thing.
Could be doing a lot better.
Could be doing a lot better.
You like his new project he just dropped?
I didn't care for Die Legend.
I reposed it on all my platforms, and I did an amazing write-up on it.
He thanked me for it, but I hope he took a chance to really read that write-up
because I feel like he's hit or miss certain songs that be dope,
and then he'll come with some bullshit on the next track.
I want him to be consistent on that front as far as making sure he gives his A-game to every record.
Treat your fans, you know, treat us fans right.
You got what I'm saying?
I would say you'll probably write on, like, Brandon and music videos.
Yeah, and the rollouts could be a lot better.
Yeah, I agree.
He'll do a billboard and post it and link in bio and that's not cool.
And he even said on DiLeged, he says, fuck a rollout.
I was listening to this music.
He said, fuck a rollout.
I feel like the streets is banging his shit.
But like me personally, when I'm like, if I glance at Instagram, then I'm like, oh, he
got some new out, then that's how I see it.
Okay.
It need to be more out there.
I agree.
For real, for real.
But that's a lot of artists on Empire.
Because it's not really any marketing for LA artists on Empire.
How did O3 Greedo get in here?
He dropped the project.
That's the only artist, because I finished this, I want to say, before Christmas,
He dropped in January 11th, but he dropped this project the first week of January.
So he's the only artist that I went back, opened a foul, and added on there.
So Grito dropped the project with Mike Free from jail right before he dropped.
He was already coming home, but so he dropped.
So he had to put him on there.
And I think Grito gonna come tear this shit up, man.
Absolutely.
He's one of our most prominent artists.
Yeah, when he dropped, he gonna, he gonna, he may lead to West Coast, man.
And he didn't get an F because it's not just F on the back.
What did Grito get?
Grito got a B.
He got a B.
Yeah, so it's good grades on the back.
Yeah, he good.
He good.
Jesse Janari.
Jesse Janari, yes.
He's a rapper slash producer slash engineer.
He does it all.
I thought it was Jay Nari.
I thought it was J.Nari.
You thought that was J.Norri for Liga Star?
Jay Nore from the Lig of me.
Junk of me?
No, no, no, no.
Okay, my boy got a 63 points.
Yeah, he got an F.
He hasn't put out a project in a while.
Ah, that thing is crazy.
It's not 63 points, 63%.
No.
63%.
Okay, 63%.
Yeah, it's not.
You know it's not added up, T.R.
Like, I've been known as little notches where you've been trying to make it seem like...
He said, you're stupid.
No, I have not said that.
I have not said that.
I have to say, you know that you add the sum up and then you divide it by the number of categories.
You still got it up.
It's averaged.
Yeah, but you're still mathematical.
I got what you...
It's all math.
Okay.
So, Jay Stone.
Yeah.
He got a 7 and 5 of C.
He did the Gangster Girls with Drama last year.
That's Jay Stone.
Last year, shot to him.
The Hustle is there.
He gets features from it just about any.
anybody he wants. We're just looking for some better songs. That's all.
Little Bobby.
Little Bobby, man. He had the shootout record going crazy last summer. Everybody was singing it.
I would just say that looking for that project. He did drop an EP, but I'm not an EP
nigger. I like full bodies of work. You're not going to get, you're not going to appease me
with the EP shit. I don't know. The four or five song shit, that don't work with me.
500 racks. Yeah, she was on the, she was the second female artist.
Is that like a dump truck? Yeah. She was the second artist. She was the second artist.
female artist on the LA freshman cover presented by Pro Club last year.
So it was two females, A.J.1 and one at 500 racks. So she was on there.
Personally, I feel like the music could be a lot better, but she does have hustle. She
did do the dump truck record with Tiger, things like that. The West Side record with
G. Perico was cool. That's my favorite record by her.
Okay. Oh, yeah. All right. Sean Ev, man. Sean Ev.
I don't think of. Sean Ev. Sean Ev. Sean Ev, the dripsson. He makes dope music. He
He has the unappreciated project out with a Guilty Gill from the Chrishaw District.
Just a vibe.
One K for Life.
He has his own brand, merch, clothing, all that.
Make sure you tap in with him.
Dope MC.
Really dope.
I didn't see a lot of eight IE artists on this in an empire.
He didn't see any IE artists.
None.
Because it says the L.A. rap report card across the time.
Oh, so, oh, we doing that to them?
No, I have an I.E report card coming.
I love that.
I love that.
I love that.
I love that.
I love that.
You don't know, because they'd be like, hold
We're not LA.
Don't put me in that category.
And vice versa.
And I like that.
I like that.
I like that.
I would love to post R3, like R3 just dropped the new video call back.
I would love to post it, but I have to make a separate day in IE or however.
You plan on doing that?
Yeah.
I have an IE report card coming.
Have a Bay report card dropping this weekend as well as a full report card coming.
A full report card?
A full restaurant?
I'm gonna take your advice on that one.
Slide that.
Slide that motherfucker fucking list.
Yeah, man.
LA black.
Have you with that?
To all of them?
Me and my team.
It's not by Dijon Paul.
It's by Adela's staff.
So it wants to like this says by Di Jean Paul, it'll say by Dan L.A.
My staff are allergic to certain spots.
I'm allergic to shellfish so I can't eat certain.
What are you going to get my boy, Taco Meal?
Come on.
I don't want to get that up.
All right.
Say no more.
Say no more.
All right, man.
He gave Tocanella F from out of here.
I've had their food.
I've had their food.
I've had that food is good.
No salty.
But I have asked some reflux.
So what are you hoping to accomplish out of all of all?
out of all of this because I know you're doing this for the bigger picture.
So I really want to know what your bigger picture is.
I hope to bring color, structure, and organization to the LA rap scene.
I'm the first person to say on record.
The first media person to say on record, I will be assisting L.A. and reviving itself.
I want L.A. to be back on top.
I will not sleep until the West Coast is back on top.
I want us in the positions that we see in Atlanta and where we see Detroit getting that position.
We see Memphis positioning himself to be number one.
I want us to top dog.
I want us to, I want our artists to have millions of monthly Spotify listeners.
Instead of just Kendrick being Grammy nominated, I want four or five of our artists to get Grammy nominated.
When you see double Excel freshman cover, I want you to see two or three LA artists instead of zero like last year.
So what I'll be doing is facilitating that via the means of structure, color, and organization.
And for your podcast, because you can actually do it on your own, where do you put yourself in a category of originality and branding?
just for your podcast alone.
You want me to grade myself?
Yeah, because you can actually put your...
You can actually...
Because you can actually get out there on your own.
I would say, I mean, it's like what Russ does.
You know what I mean?
You can do this shit on your own.
You don't need an actual label.
You know what I'm saying?
And, you know, just with help.
I mean, if you need help, man, you know what I'm saying?
You can't ask.
But just for you doing it on your own organically, you know what I'm saying?
Where would you put yourself at?
Just for us branding, you know what I'm saying?
Could you get me in my Adanley magazine, please?
Yeah, yeah, I will.
Would you pass this in me, please?
You want to?
Yes.
Excuse me.
Hold up my Dan Lay, L.A. Rapper Porkart, Wee packs.
I think I'm pretty good in Brandon.
I think I'm pretty good.
This is my second time here.
I think I'm pretty, and I don't rap, don't have a record out.
I think I'm doing pretty good in Brandon.
You didn't know about my podcast last year.
You didn't know that I podcasted at all.
So you didn't research your guests last year.
year. And so that I answered the question.
I did because you do with the girls.
Okay. You knew, but he didn't.
Like, okay.
Yeah, I just know how to keep up a conversation.
I understand. But if I was, if I was asked you, if I was asked both either of you, if I was
asked either of you, what's, who was the last L.A. rapper I ever interviewed.
I'm not going to care.
You're not going to care about who you interview?
You're guess. That's my point.
And that's why I said I don't take.
But I just want to know what you.
I don't, I don't want to know about this.
I don't have a podcast.
If I was just, if I was just, if I was just a interview you, I just will want
your take on, you know, you know what I'm saying, these artists and why you put them on here.
That's what I would do. That's not how I went last year. You guys asked me about
because he was so aggressive. I didn't know why. I didn't know.
Oh, ass, nigger.
I didn't know why. I wasn't here trying to fight you. These things was all aggressive.
And you got all over.
Now it comes out. Not a truth comes up. Yeah, you see him. You were. You was all mad.
Did Gina came? I'm going to leave packing this shit up.
Where she came. I don't know what's going on.
I don't know what was going on.
A person in person.
Bro. I didn't know what was.
What's going on?
I was just there.
Then you called a nigga employee.
You're all, you mad.
I did that happen before.
Look, I don't know what it's all good.
Do we got to pull it on and see how you said it?
Look, I'm a motherfucker.
Who the fuck you talking to?
That was my ringtone.
Yeah, that's my ringtone for a couple of months.
Hey, but look.
But then I transitioned if you look at it.
What did you so.
Why was you so aggressive over there?
Y'all got to get on a court, man.
Y'all got to get on a court, man.
We don't want a court.
He can do that.
You know.
Everybody can't do that.
On the independent level, on the independent level, I would just want to know, like,
what you think you can, you know what do you think on Brandon?
I'll let you guys answer that.
These artists didn't grade themselves.
I grade them.
So I let somebody else grade how they feel about my media platform or my hustle.
I don't worry about that.
The price of tea in China.
I'm focused on these LA rappers.
I graded 56 LA rappers.
Make sure you check them all out.
Check out their music.
Support them if you like it.
That's it with my boy.
Absolutely.
All right, man.
Dejean, man. Thank you for coming today.
Thank you for having me. L.A. Rapper's out now.
I ain't doing a shoot T.Rail no more.
Progress support car coming in June.
Yes, sir. You know what I'm saying? Anything else you want to shout out before we get out of here?
No, that was it. That's it. We out.
