No Jumper - Ermia Hamidzadeh on Competing with Amiri, Falling Out with Eric Bellinger, Brand Loyalty & More

Episode Date: February 24, 2023

Ermia talks about his ride in the fashion industry, working Diddy, Eric Bellinger, brand loyalty and more. ----- 00:00 Intro 0:00 Ermia talks about starting his venture in fashion and getting in trouble with the law 1:10 Ermia on how he fell out from being involved with a brand with Eric Bellinger 1:45 Ermia breaks down his latest fashion brand “Palm Eleven” and what it means 2:25 Ermia talks about borrowing $1,000 from his sister to start his first fashion brand 4:00 Ermia on using Google Translate to sext his girlfriend 6:45 Ermia talks about how he got Jamie Foxx to model his fashion brand and getting on the news 12:15 Ermia breaks down working with Diddy and falling out with Eric Bellinger 15:35 Ermia talks about how he forgot to remind himself to enjoy the blessings in the moment 20:30 Ermia talks about losing his virginity at 13 years old and wanting to be in the WWE 22:40 Ermia talks about getting kicked out of football for fighting and how his family reacted when he moved to LA 24:50 Ermia talks about how his dad abandoned his family in India and dealing with his mom getting cancer 29:00 Ermia talks about the quality of fabrics he chooses and customers never returning his products 31:30 Ermia on why he is competing with Amiri directly and trying to get into Nordstrom 38:00 Ermia talks about how Essentials is not all made in America and finding fake products 40:30 How the originality is based on the design and cuts and the importance of keeping limited inventory 42:45 Ermia talks about what it takes to get your product in front of celebrities and manifesting himself to get to No Jumper 45:30 Ermia describes the background story on his brand, logo and image 48:15 Ermia talks about why he keeps his products at an average price point and why brands charge outrageous prices 52:30 Ermia on extra details like hang tags adding an exclusive packaging experience 54:30 T-Rell talks about loving what you sell and how women and men are different as far as brand loyalty 56:50 Ermia on catering to a female clientele and getting banned from the dating app Hinge 59:00 Ermia talks about potentially breaking into 'corn' and starting a collab with Sharp --- NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_... CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz  Follow us on SPOTIFY: https://open.spotify.com/show/4ENxb4B... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media: https://www.snapchat.com/discover/No_... http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/NOJUMPEROFFI... http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: https://www.tiktok.com/@adam22 http://www.twitter.com/adam22 http://www.instagram.com/adam22 adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

The Sharp Tank. No jumper. Sharpest, coolest podcast in the world. And today, I got my co-host, Terell. Everybody know Tiny Cud. Everybody know him, so I don't even need to interrupt you. You let's just pass off. We got Ermi, Ermia, right?

Yes, sir. Ermia, the designer in the building. Top of the line, huh? Super excited to be here, man. I'm happy to have you here, man. Appreciate you. For real. Now, Tyrell was asking you earlier, like, I know the brand, Palm 11, you know, but what even made you even start this?

Like, I don't even want to touch about you selling out yet. Just you, like, what even made you start this, man? Well, I got into fashion at the end of 2016. 2017, I started my first brand. It was called Luxury Savage. And I was very new to the game, trial and error. It actually took off really fast and made me a lot of money. Yeah.

But I don't come from money, so I didn't know how to manage that money. Therefore, I got myself in a little bit of trouble. I had some lawsuits coming my way. Ran out of money. And long story short, with that one, I got into depression, took some time off. Try to come back a year later, started a second brand. And that's the brand that I had a partnership with Eric Bellinger with. Unfortunately, we didn't even see eye to eye on the designs.

I didn't even feel like I was being a designer anymore as a backup quarterback. And I made me feel like I was suffocating. So I had to walk out of that brand. And I took another year off. I was like, you know what? Let me just catch myself. This I'm growing, got into real estate. You know, that turned out really well for me.

And I actually designed that hoodie that you're wearing right now a year ago. This thing is very nice, man. Like I say, it's very comfortable. Yeah. So a lot of people ask me what does Palm 11 mean? So basically the palm stands for the palm trees, which resemble paradise. And the number 11 comes from the, you know, the angel number 11, 11. I've been seeing that so much for past two years now since my grandma passed.

That's crazy because, you know, I'll buy about that with my fiancé's birthday, 2, 2. You know what I'm saying? It's still an angel's number. I actually got it sat down me. I think it's like right here. Oh, okay. Yeah. So we meant to be here.

Yeah. But I want to rewind all the way. I want to rewind back to the beginning with your first brand. Because a lot of people, when they start brands, and, you know, some people like, you know, I made a lot of money with my first brand. It's just like, how did you make that money? And it's like, you know, the marketing behind it.

Like, what did you do to put it out there and people face so, you know, they can see? To be completely honest with you, I didn't know, Jack, about marketing, bro. I actually got into fashion just because, like, it was, like, I love art. So it's the only thing that I knew that was for me. And at the time I had zero money. So I borrowed a thousand dollars for my sister. Got some pre-made shirts like most people do when they start. And sold that out.

It was actually a hoodie as well. And that thousand turned into 10,000. Where were you selling them just out the trunk or what, different friends? I'm a hustler, bro. Like I was going all around. It was in-person sales, you know? Yeah. I had nowhere to go, but I just knew like, the thing is I told everyone I'm going to be the

next Louis Vuitton, right? And these were pretty... That's a big statement. It is. That's a very big statement. And I got laughed at. People thought I was crazy. I would probably laugh if I didn't know.

I would. I mean, come on. Real, when you laugh, the nigga, walk up on you, telling you, man, hey, I'm the next Louis Vuitton. Hell no. Because, you know, some people, I've seen a lot of people that was laughed at. Yeah, he is Walt Disney. You ask him. That niggas ain't laughing at no more.

Right. You feel me? Real shit. That's what happened. For real. Because these were pre-made hoodies. And everyone was like, yeah, you're crazy. I think like this is going to be the next three of time.

But they didn't see the vision that I saw on my head. This was my start. You know, I knew what I could do with that $1,000, flip it in $10,000. So I did that. And then I finally found a manufacturer, actually the manufacturer that I'm with right now, I've been with it for like the past six years. They were actually a swimwear company. So I was the first person that brought like luxury apparel to their manufacturer.

Yeah, see, that's another question too. So you're marketing. So you're going around, you're selling your hoodie. Some people start with an online, you know, thing, right? You know what I'm saying? Get the domain, do that whole thing and try to market online. Then still, you know, social media. But still, like, I told a couple friends, too, like you were just saying, like, you say you found a manufacturer.

But you have to go down. You got to put your footwork in to go find that fucking manufacturing. You know what I'm saying? Absolutely. So how did you go find, you know what I'm saying, your manufacturer? How did you run into them? Good question. I started off in a couple of.

country. And, man, I had like a whole list of manufacturers in the country. And everyone I called, they were like laughing at me. They were like, how much money do you have? I said 10,000. At the time, they were like, you need to give up that dream kid. If you don't have at least $100,000, fashion isn't for you. I'll never forget the guy that told me that. So then I was like, man, it's not going to work out here. I'd never done business, you know, at 25 years old with somebody like China. Right. So I went through a bunch of manufacturers out there. I came across

the swimmer company. Luckily, I guess, I want to Google translator or something. And, uh, I don't laugh, but I'm like,

yeah, the Google Translators a motherfucker. You know what's funny about that? That girl and I actually started sexting at some point.

It was crazy, but it happened. So the manufacturer you pull up to, she's a woman. Yeah. She's sending pictures, yeah.

And then, so you Google translating with her now. Now she's sitting you naked flicks. She's trying to fuck. The thing is like time difference, right? So it's like 4 a.m. here, early morning there, whatever it is. So I'm staying up late nights.

It's early morning for her. Things happen when you vibing up. So it's like, what you doing? She's a bitch, I ain't making no shirt. No, I think she saw my Instagram at the time. She saw my Instagram at the time. And then she said, to be honest, I haven't seen any pictures of you. So that's how it started.

And she sent me pictures in her bra. And I was like, oh, you cold, man. I do for the city bro, so it's a little different. So with that 10,000, what did that 10,000 get you? It got me my first actual order. Luckily, I guess maybe it was a sex thing. I don't know what it was. But she taught me a lot about fabrics.

And I was one of the first people. I believe I was the first, to be honest. That's game. Yeah. I like that, bro. That's game. He said, yeah. I kind of like, you know,

that's the first call I made, man, and just it happened. And, yeah, so at the time I was like, you know what? I'm going to take the fitness route and add, like, fashion to, make it more fashionable, especially with the leggings I was putting out for women in the pants, like the joggers I put out. And, yeah, so that's why I got, like, a couple joggers, a couple T's. And, you know, Jamie Fox ended up being one of my first clients. And he fell in love with everything.

I was putting you out. I just started seeing online. I didn't even know he was like shopping my stuff. I just woke up a morning and grabbed on the DMs and people were like, yo, Jamie Fox is in your pants.

And I'm like zooming in. I'm like, yeah, those zippers in the front. I'm the only one doing that. So I actually started manifesting that. That happened like... So you did actually create an online store. Yeah, absolutely.

So you did create an online store again. Yeah, then you start... You was marketing it through Instagram now. Got a little book. Yeah. But it wasn't like it is now where people are like doing all these reels and like snapping their fingers, the office changes.

It was like, you know, basic. It was basic shit. Yeah. Basic shit. That was crazy. I remember when Instagram first started. Yeah. That shit was crazy.

So, you know, to come up like that as well, so when Jamie Fox got in your shit, you feel me like, I know that shit must have been a great feeling. But also it was like, yeah. It had to be. Yeah. It had to be a great feeling. But, you know, once that, like, things skyrocketed for you or was it still like the same? So the story with the Jamie Fox situation is actually kind of funny.

I was in a store actually out here in LA. It was called Kicks Cartel at the time. And I woke up from a nap one day and I saw a picture of Jamie Fox holding a bag next to the store owner. And then out of the bag the little drawstring was hanging out. I'm the only one with that drawstring. So I zoomed in. It's crazy when the motherfuck and notice like the details.

Yeah, bro. You know, you know what I'm saying? I knew like it was mine. Nobody else was doing that. So I zoomed into the picture. I was like, my heart just started beating. I was like, Jamie Fox just bought my clothes, you know? So I called the store on there.

I was like, yo, did Jamie Fox just buy my stuff? He's like, man, I didn't want to tell you because I don't want you like reaching out to Jamie Fox. What type of nigga is said? Hey, look, do you remember say some shit like that? That's wild. Yeah. Do you remember like, where the hate coming from? What's fucking me?

What type of a nigga is you? So he was like, yeah. Yeah, but he bought two hoodies, two joggers. He just spent $500 on any clothes. So I'm like, 500, you know? So that was, like, crazy to me. So, you know, I started posting the pictures once I saw him. And then my followers on my previous Instagram started, like,

commenting on Jamie Fox's photos, like, man, you need to reach out to this boy. You need to reach out to this boy. And I manifested exactly the way I wanted to go. And sure enough, you know, in 2019, he reached out to me. He DM me, yo, it's Fox. Let's link. I was like, I know it's Fox. You know, I see this.

Yeah. See your name. Of course. I'm not going to miss that. Yeah. So the next day, the news found out of my city of Houston. And they actually came over to my house and interviewed me about it. So that was the craziest moment, you know, for the news station to come into my house and

interview me about, like, Jamie Fox, making good, all these celebrities I've been working with. And that Louis Vuitton dream that I had, you know, was starting to become real. I was becoming, like, a celebrity designer dude now. Yeah. At the time, when I was saying, I was saying, I say that, my own mother didn't believe it. You know, she was like, you know, you're a kid from my rain and shout out to my country

right now with everything they're going through. Yeah, because, you know, coming up and you're doing that, like, going back, like you said, before all the glitz and glamour is starting to happen for you. You know, shit was failing. And you got into a little depressed mode, you feel me, like, which normal motherfuckers do, you know what? Well, this was a little different because it was through an investor that was suing me. And at the time, I didn't know anything about, like, lawsuits, bro.

And I wasn't going to tell my mom, she was going to have a little a panic attack because I was taking on a lot of things with myself bro. I actually had around $200,000 invested into me without even signing a contract. Talk that shit. You know. Hey man, good game right there. And I'm going to go ahead and break it down. When they say business, good business is using other people's money.

Let's be real, church, using other people's money to build the business. If you can, it's not necessarily taking yours. Right. I feel that, bro. And I resonate with that. That's real shit. I mean, I sold on my vision. You know, all they had to do was be patient with me

because it was going to happen. You know, it's life. Shit happens. Sometimes you go up and then you come down and you're going to go back up. But, like, most people, they shouldn't, like, if you don't see your money, like, being at risk, don't invest.

Because, like, life happens. Shit's going to happen. It's a gamble, bro. Right. It's a gamble. At the time, it was in 2018. California caught on fire. So the store I was at, the sales were dropping because, like, nobody was shopping.

Kim Kardashian's house was about to catch on fire, you know? And I was supposed to do a deal with Brandon, And he got into that fight and he got suspended. Basketball player. Yeah. Oh, that's crazy. Yeah, bro, I was like this kid from Houston like doing all this LA shit that guys in LA weren't even doing, you know?

But like, I'm a dog, bro. Like, if I really want something, I'm going to fight until I fucking die. So fashion is very serious to me. A lot of people do this for the money. I do this to be the best at it. So. And all these people where you were coming in contact with were just organic? They were seeing the stuff.

Making Goods team actually reached out to my boy Aaron over there. And they asked me to sponsor their Halloween party. And she was in the clothes, bro. So that was my first celebrity party that I sponsored. And she started wearing a clothes, working out, and I'm making videos. And then after that, I sponsored Diddy's party in 2018 as well. And Megan Good actually worked my second brand as well right before Palm 11 with the Eric Bellinger deals since her also family. So you've been, yeah.

So, yeah. So Eric, so Eric, bro. Eric Bellinger, he's one of the only artists that come and he's see, and he like, you know what? Right. Take it all the way. Let's take it all the way. So what happened with that was, I actually gifted him some clothes when he came to Houston for a concert. And he hit me up like a year later, bro.

That kind of broke my heart, right? Because I'm like, in person, like, give him to him. He's like, yeah, I'm a rock the shit. I'm like, never heard from this dude again. A year later, he reaches it out to me and he's like, hey, can you design some merch for my tour? I love the fabric that you're dealing with. And I was like, man, let's just start a brand together and, like, really get it out there. Yeah.

And so him and I started working on that with my boy Nick over there. It just didn't work out, man. God was playing. Well, you said, like, you feel like he was taking the back seat and you was just, like, a quarterback coming off the bench. Like, I would design stuff, bro. And then, like, if I know something's a hit in my heart, it's going to be a hit. Yeah. But then I would show it to him.

He'd like, I don't like this. I don't like that. But now it's not like the same excitement of feeling I had about that design anymore. It looks completely different. So it kind of makes me like, I'm just here doing it for you. Yeah, I mean, then when you want to cater to the artist, I mean, it's your brand and then, you know, I mean, you kind of like catering to his style and his famous, right? I mean, we were putting in all the money, bro.

So I don't know what I was catering to, you know? He was bringing his publicity. Like, it should have been a partnership. You know what I'm saying? That's what I agreed to was a partnership. I didn't sign here to be a backup quarterback to no man. So you felt like you didn't need him? Well, it was a respectful relationship.

I was excited to work with him, but I don't need anybody in life, bro. I'm from the Middle East. We fight for what we want. Yeah. I don't need it. You wanted to work with him at the time. Yeah, because even though it broke your heart, you was still, you know? You still didn't need them.

No. You just, you know what? I think, I believe for you, you maybe respected the relationship a little bit. bit more than what you could actually make. Like, let's just keep a good relationship overall. That's very important. Yeah. I mean, that's what it was.

And I actually wrote him a very long message, trying to explain, like, what I just came off of, like the depression, the stuff I was battling, and what I thought this would be, hitting really respected enough to text me back. So after that, I was like, hey, it's all love from a distance. You know what I'm saying, bro? I've worked with people from Hollywood long enough to know how this works.

You know, Hollywood's a different beast. and you can't get emotionally invested. And at the time I was young, I was excited. I'm from Houston, real level. We don't really have that many celebs like that to work with. So when I was getting all this attention in, you know, L.A. as a kid from Houston, I was like, oh, this got to happen, this got to happen, this got to happen. Sometimes things work out, sometimes things are on.

Everything has its dead ends, bro. Right, right? Everything has its dead ends. So I get that, you know. Right. all like experience for you, you know, and just coming from, you know, I mean, obviously nobody knew who you were, you know what I'm saying? You weren't, you didn't go get with some big clothing designer, somebody who was already making

it. You made it yourself and you start seeing people. How does that like really make you feel, bro? Like I really want to know, like, because you're there, obviously. We see this. That's actually really good. You're proud of yourself? Absolutely.

But that's a really good question because for a longest time, bro, I wasn't there. Yeah. You know what I'm saying? That's why I got this rose tattered right here because I forgot to stop and smell the roses along the way. I was so invested into like, what's next? What's next? I was a Diddy's party, you know? Like 27 years old sponsoring Diddy's party. I got Chris Brown right next to me dancing. You know, I got a little pump right there jumping on the table, all this stuff. You know what I'm saying? And I'm not even there, bro. It's like, okay, I just did this. What's going to happen tomorrow? What's going to happen tomorrow? And I have severe anxiety, bro. Like, I can't sleep because, like, I always have to top myself. You know what I'm saying?

Like, this is your worst critic. I am. You know what I'm saying? So, to answer your question, I'm absolutely proud of myself because willing to be in Middle Eastern, bro, we're taught to go to school, become a doctor or engineer. I was actually the first one of my family to, you know, be all tatted up and drop out of college twice because my sister's a dentist. My mom's a cardiovascular vascular tech. She used to be a nurse. Every one of my family's in the medical field. So when I dropped out and I got all tatted up,

they're like, oh, man, this kids becoming like a gangster. So, you know. So that's crazy. That's upbringing. And you're born and raised in Houston? No, I was born and Ron, bro. Running around? Like, when did you go to Houston?

99. 99. So, but at that point, the household moms is like, and pops is like, you know what? Medical field, and that's it. My dad actually wasn't in my life. I didn't have much of a childhood. Life was really crazy, bro.

When you're born in the Middle East, it's not like what people think. I mean, I don't know if you've seen what's going on in Iran right now with like, women freedom stuff that's happening. Yeah, I'm checking it out. Bro, there's no laws out there, bro. They'll kill you out there. Yeah. If someone's abusing your family, you can't do jack about it.

You know what I'm saying? So I didn't have much of a childhood. I don't really even know how to play video games if I'm being honest with you, bro. And that's why I told you and I kind of relate because I was four years old when I actually got into women. Like, that was my main thing. That's six, seven years old. Women?

Yeah. As six, seven. No, I get where he's, no, I hear the transparency. No, like wanting to always walk up on the grown women and like talk to them, entertain them. Like he's just a kid. They're like, oh, he's so cute, you know, he's being, like, I get what he's saying. Oh, he was doing.

Yeah. Because I did that when I was young, like just always wanted to be around some of the girls. Like, man, she's pretty shit. He ain't never seen nothing like that. You don't know how to channel them feelings. You know, I wasn't in the game like yourself, but I was very young when I was, you I started messing around with women. My mom was probably going to watch this, but...

Sorry. Sorry, Mom. We love you. We love you. I'm still your angel, but... That's how you're gonna send you the package next week. She threw all that shit out the building when you got them tattoos. She probably didn't get a shit.

My mom thought I was the sweetest angel ever, but yeah, I was seven years old, bro. When I started messing around with women. Yeah, what you mean messing around with him? Hold on, hold on. What'd you mean messing around with them? Like, physically, what do you mean? I tried physically in the first grade, and she cried, so we had to step apart. Whoa.

Whoa. Whoa. So the truth is, when I was four years old, my cousins in Iran, we were watching the Titanic around me. And when I saw the sex scene, I was like, wow, this is awesome. So ever since then, bro, I had, like, attraction towards women. Nobody even knew this until now, so, yeah. Sharp Tank, right?

We're Sharp Tank, man. I mean, he rounds over here in flabbergass. Like, you ain't doing no shit like that. You know what? Man, that's seven. He said,

I seen Titanic. Like, what the fuck? I see Titanic and cry. Yeah. He saw that Titanic and wanted to fuck. I'm like, I thought my boy, he died, you know what I'm saying? He was supposed to hop on that fucking,

you know, the door? A fucking fact, whatever. They say something about, and we can get off the top of, They had said that scientists that went and looked at it. They said that they reenacted the Titanic and they said that he could have actually lived. He didn't have to die.

They said it was about three on top of the board. We figured that the fuck out when we watched the movie. He said he could have climbed on this damn door. I was so upset. No, man, I've been through a lot of crazy stuff with women too. You're a fucking fool, bro. Done with you, bro. My nigga said, I was in the women at 6'7.

Shame on you. Yeah. And then, you know, what happened after that? You feel me? Like, you leading into junior high school, it's getting a little bit more crazy. Now, junior high school, high school. It had to be for you if you were learning you at that age. No, it's crazy.

Like, I said, I got some crazy stories. So when did you lose your virginity? Oh, shit. I was watching this. 13? 13? Yeah. I did that, yeah.

Yeah, he didn't even know how to... Hey. You both got to get in trouble. Hey, I didn't even know how to poke it and stroking them. My mama ain't go. No, my mom is... Hey, that's a... That's the difference between this.

My mom ain't gonna really give a fuck. But I didn't even know how to poke it and stroke it just yet. And I was trying to play 13. Y'all, wow. You know, I mean, shit, bro. I was like the people's champ the first time, too. Whoa, yeah. People's champ.

Yeah, people's champ. Elaborate. She was 17, I was 13. Oh, was you watching... You was watching porn? I was a master at that time, bro. Like, I lasted a long time. She was like, how many times have you done this before?

I said, don't worry about you. You know? So he was in that thing, like, hold on, I've been waiting on this shit. And I'm a design. I'm going crazy. You wasn't even thinking about designing at that time, were you? I mean, you were a young man. I was a scoop of seed, bro.

I was a deep sea swimmer. Oh, man. Or the city. For all tri-cities. Yeah, absolutely. And the designing thing came after high school, I would assume. Yeah, I would assume. I was trying to stick to the medical field like my family.

But I always knew I wanted to do something that had to deal with entertainment. When I was 20 years old, I was like, man, what if I, like, it's the WWE? I thought that was, like, the most reasonable thing because I didn't know how to play football. Wanted to wrestle? No, it was like I could find my way through to, like, movies through that. You know what I'm saying? So I started taking, like, pro hormones, and I was, like, 200 pounds. Why would you say that?

Because you feel like Duane Rock Johnson made it? Is that why? Yeah. I didn't know. I just wanted to know because I know there was somebody who made it out. So I'm like, you probably look up to somebody that made it out of that. You wouldn't just think of wrestling just for anything. No, I mean, I was a fan as a kid.

I mean, I was, but back when it was for real. Right. So I had anger issues. So when my mom tried to put me in football, the first time I got tackled, I didn't know much about football, to be honest with you. The first time I got tackled, I grabbed the kid's helmet and I started, like, beating him up. I didn't know that that was part of it. So football didn't work out for him.

He's acting like a real true little Iranian kid. He was, too, really? He's acting like a true Iranian kid. Like, I don't know how to even, like, take this shit. No, I didn't. You know what I'm saying? Like, I tried to throw a football. I didn't know how the coaches were laughing at me, so I think that frustrated me.

That ain't cool. Yeah. That ain't cool to laugh at you. They should be trying to teach you. They didn't. I think that told me, like, what the fuck you're doing here? And I was like, whoa, you know. That was a hell of a culture shock.

Yeah, that was, like, in the seventh grade. So I didn't know how to really play any sports. I kind of know how to play basketball. because it was simple, you know, but not by, like, the full rules. But, yeah, man. Was mom disappointed in you? Like, when she figured out, you know what, he really's not going to, he's not going to take, you know, the lead and he's not going to follow our steps.

It's over. He's taking another route. My mom is, like, my best friend, you know what I'm saying? She's very supportive, but I think she was more so concerned. Like, you don't know anyone in Hollywood to try to work with celebrities. You don't know any famous people. because I wasn't really a social, like super social kid back then.

So she was kind of like, how are you going to reach out to the world to, like, you know, buy your clothes or design for celebrities, everyone in your family's in the medical field, so you have no connections to reach out to anybody. And at the time, it isn't like now where like Instagram, bios,

you have, you know, mailboxes and stuff like that. Well, I hope this interview takes some of the red out of the ledger for, you know, and she can see like, hey, man, you know, he actually is doing something. I mean, he actually is trying to get somewhere, and you just even rubbing shoulders, man,

and being so humble about it. Like, just with some of the people that you work with, I know there's some people that would die to work with just one of them people. You know what I'm saying? You know what I'm saying? You know what I'm saying? And for you to sit here and be very humble about it,

man, I tip my hat to you. I appreciate you. For real, man. And just, and telling the story and being very transparent. You end up over here just trying to let me and him lead. Like you, this is your story, man. Like my man, hey, like my man suicide, say, hey, man, let it out.

Love one. Yeah, because you let it out. Let it out. Let it out. Let it out. My dad loved when I was actually a crazy story. He actually took us to India for a business trip and he kind of did. So we were stuck there in a village for like, I think a year or two max.

What? Yeah, bro. We didn't have hot water. My mom used to put water in a pot, boil that. And give me a bath. If you had like lizards this big walking around and the middle night, you just hear shit, like, flopping on your chest. And I remember, like, I wanted a dog really bad.

So my mom got me one. Why would you want a dog when you had a bunch of lizards? Shit, I had a bunch of them. Damn. So we got this white little puppy, put it in a bedroom, bro. Woke up the next morning, this dog was black. It was just covered in fleas. So lived a crazy life, man.

Like I said, my child was crazy. We got to back up because Pops took y'all to India. It was this from Iran? When I ran to India on a business trip to a hotel. Right. I woke up. I don't remember exactly how he did. I just remember.

But he did and y'all was just left in the hotel. Yeah. Like I'm not trying to bash my dad, you know. Oh, but he did what he did. He did what he did. You still speak to him? Yeah, I don't know. Now we talk like every couple months.

He left you in India with no nothing, no money poor and just left you guys. You guys had to stay there in India until you guys got enough money to come back to the States or go to Iran. My mom actually ended up becoming friends with some guy that ended up giving her a job. giving her a job and he helped us out. I guess he put us in that little whatever it was. I don't know what was. It was like a village with an old building.

That's how that happened. How was you when you when that happened? Three because we went back to your own when I was four because my grandpa was about a pass from cancer. So. Damn, dog.

That's crazy. Seems like that like kind of affected you some. Yeah, man. I think that was the time that were like things changed your outlook, even before the Titanic, even before seeing like shit like that you wanted to be promiscuous. I'm saying like you, I feel like that's where like it took a change in events for you. Yeah. I think I didn't realize that the time but I started having a lot of anger towards my day.

Because especially when I came here, man, it was pretty rough when I came here. I was being raised by my mother and my sister, and I didn't have that male figure in my life. Did you know English at the time? Man, I had a thick Indian accent. So imagine being, like, I was pale as shit. Like, I don't know how pale as now, but... You still bill.

Thank you. I mean, I'll get a 10. I mean, I don't want to lie to you. No, yeah, yeah, yeah. Yeah, so I looked like a white kid. Yeah. So I was getting bullied for that. Yeah.

And at the time, Fighting became my thing, bro. I just love to fight. It was a way for me to release all that anger, the smallest thing. Even someone, like, in the fourth grade, I'll never forget. This kid just came up from behind because people knew how sensitive it was about my hair. She messed up my hair. Bro, I just got up.

Started wailing off, and I get over my hair, and I got suspended. Then I got expelled. So my sister had to play as my mom while I was in school. Yeah, because, you know, my mom was always busy working, bro. So my sister had to take care of everything. I got expelled like almost twice the second time they were just like we don't want to like fit out on his record but you don't need to switch

schools because I was just fighting everywhere man So fast forward back to the fashion you know and this lady you were sexting with Because now I understand why you was doing Titanic man I understand kind of why you was doing it too I had to see now I know

I said okay you feel me he he's trying to get it cracking We know why you was on it You talk about T-shirts He's trying to see what's up. So now all that Titanic shit got you into, you know, she's teaching you about fabrics and shit, you know. So tell us about that. What fabrics you feel like are the best, what was going on, what not to use, what not to touch.

So, like the actual fabrics itself, I can't really just put out like that because there are blends that, you know, I design myself now. Oh. Yeah, I don't like to just put out my stuff out there. Then you say you say you fuck for the mirror for a say, like the same thing. the same company that they get their fabrics from. Yeah, I study, like, Louis Vuitton, everyone's stuff, and I get the same quality of fabric. Bless you.

Thank you. Same quality of fabrics. Yeah. And I try to top that, so I see, like, what people like and dislike about it, and I make sure, like, mine has it. So I can tell you Amiri's hoodie wouldn't be as durable as that one. Oh, my bad. I didn't even like that.

Yeah. I'm like that. But, yeah, it's true. I mean, I mean, I ain't on knocking because, I mean, I feel like a lot of fashion brands, it's just all about the dream that you sell. I mean, some shit is just, it's not that quality.

I'm selling you an obsession. I'm obsessed with this, you know what I'm saying? So I'm going to make sure I give you your money's worth because, like I said, I don't come from money. So I'm going to ask someone to spend like 90, 100 bucks on something. I want you to, like, love that hundred bucks you just spent. And with that hoodie, bro, if I pull in my DMs, my text, it's all you see is, bro.

Why don't you put it out of black one? I want another one. I want another one. So like I said, I had, I started this new Instagram, and at the time of the launch, I had less than 500 followers who sold out in like four days. What? Yeah.

Man, tell me the secret. Yeah. So at the time, like, because on my original Instagram, yeah, on my original Instagram, I had like 50,000 followers. And on this new, I was like, because they grew, I guess I, they grew up with me, you know? And you were just selling strictly clothes. There was nothing else that you were into on that page.

No, bro. That's why I'm probably the only person out of Texas right now that's gotten this much attention from celebrities and everything else just strictly off of designs. You know what I'm saying? Anyone that's touched my stuff has always reached out to me. That hasn't been one person that said, oh, this is crap. I've never had one return in my life. I've only had size exchanges.

So in six years, never had a return, only size exchanges. No one never returned it. That's a crazy race. shit right there. I ain't even going to lie to you. That mean that shit is cool, wow. Because I returned the Gucci T-shirt. Yeah. I returned to fuck out that shit. I felt like that shit was so thin. It was not durable at all. Right. And the price point for that shit, it didn't match up. This shit going back. Yeah, you know, we make sure we put on all the instructions on how to

wash it and take care of it and stuff like that. You're giving a lot of people to run for their money. If you hear the man game, like that. You hear the man game? Like, I've sat here with you, and I'm listening to what you're telling me, you got a lot of knowledge in this. For sure. You know, it comes from a place like this is experience. Right. You definitely going to be something dangerous. I appreciate that.

For real. You keep going. Like, I don't even think we need to even ask you your next five years because I think you already to map that out and summed that up for us. Yeah. You know, like I said, I'm Iranian, so is Amiri. And I don't really have idols, but I do appreciate what he's doing. And I'm just killing it right now. So do you feel like that's your competition?

Absolutely. I don't see anybody else for him, bro. Because he's, um, I love the level of, like, his creativity and the celebrities he's working with us. Like, we're on the same path. Um, he is older than me, so he achieved it. And, you know, of course, he has a fun to be more creative than I can right now. But, um, if you go look at, like, the last two videos on my Instagram that I did for, like,

that hoodie, where we did, like, three, four videos on that hoodie just, my, marketing that one hoodie because I wanted you to see how special that hoodie was. There wasn't going to be just one promo video. Even when we sold out, we continued to make videos on that hoodie because I want you to see the name Palm 11. I want you to remember it. And that hoodie was just something special. You know what I'm saying?

We invested into it. So, yeah, that's the person I have my eyes on right now. And I definitely believe I can't pass him up. Well, but as far as, like, the stores, because he's in every, like Nordstroms and shit like that. But you feel like that's your path to? Yeah, I actually had an opportunity to work for Nordstrom in 2018 or 19. How do you come across those buyers to even get in the motherfuckers?

People like people that are in position that got a hold of my product that fell in love with it. And they were like, hey, let me be a part of this. I can get it to here for you. So I even, I almost had to deal with Kim Kardashian's personal trainer too for a fitness line in 2017. or 18. Damn, bro. I've had a lot of crazy things happen, man.

You ever try to hit him, Erie? No, he watched my stories a few times. He did? Yeah, my old Instagram, yeah. Why, he was talking shit, huh? Sometimes. Yeah.

Talking shit about him right now. He's gonna be looking, he's probably like, this fucking kid is on my heels. Every time I catch him on something, he's moving. What do you feel like is better? You feel like that you do that he doesn't?

I think the quality of my products are way better. I think I'm way more creative than him. I'm supposed to have you merge it. We could kill it together. But if not, I got to kill you. Why don't we have the designers that do shit around here talking like this? We'd be a fucking staple. Yeah, I mean.

We'd be a fucking staple. I like that, though. I mean, but do you feel like, because he has to have a lot of skews? I mean, sometimes when you have a lot of skews, I mean, sometimes you do lose the quality. You know, one thing might not be as, you know, fresh as the other, you know, as far as the design. Do you feel like you're going to lose the quality? I got to say it. Like, wouldn't that come with, though, like when somebody gets to a certain level to where it's high demand?

Like, it's like, fuck, they can't even keep up with putting it out because people are already looking for new lines or spring lines, summer lines, fall lines, winter lines. You better have that shit fucking design. Like, you got to already have, like. You better have a design and ready and samples crack. Yeah. Right. Yeah. But, like, for us, even, like, accidents happen, right, through the manufacturers.

But I'd be on their ass, bro. Like, I fight with my manufacturer to mess something up because I tell them how importance is who's going to wear my clothes. I'm like, there's no, Jimmy Foxx for my shit. Like, don't fuck up my shit. Like, I go off, bro. And they're, like, in panic mode. And I was the first person to bring, you know, luxury wear, like I said to them.

So they don't want to lose me as a client because I spend a lot of money with them as well. So I think the workers and the people you have around to me. maintain that quality, bro. Like, I understand things will happen, bro, but there's no reason for your quality to go down. I could see, like, a thread sticking out, or, like, you might have a pocket, like a hole in a pocket. But the quality shouldn't get affected just because you're bigger, bro.

Your shit is all America-based? Just China, too? Oh, okay. I don't do business in America right now. You don't do business in America at all. But that's crazy. How the hell are you keeping up with these magic? We've got another Andrew take 2.0 on.

How are you keeping up with these goddamn manufacturers over there? For fashion, we got to entertain a fashion. Hold on. So you... This makes it even more interesting because I thought the young lady he was texting was out here. Now he's what-apping this. So you what's apping this lady? He was always overseas. He said it.

He said it. He was like, it was always overseas. What's apping the random Asian lady? You cold. I don't even get to see their face. That's what I said. No, she's, I told you. This thing is crazy, y'all.

She saw my Instagram. Yeah. Because she found I was working on celebrities and stuff. So I don't know if she was trying to see who their manufacturers working with, a person, this and that. And then she was like, you're very good looking. I was like, well, I've never seen what you look like. So she sent me a picture in her brawn panties.

And one thing led to another. So did you look this Ameri's manufacturer up and then tried to go to the same manufacturer? No. Yes, you did. How did you come up with that, though? I didn't. Because you told me this.

No, you told me this, bro. You was like, I get, like, my fabrics come from some of the same people that Amiri gets theirs from. Right. The fabric, not the manufacturer. So I have his hat. Who gets the fabrics? I mean, I don't know where my manufacturer gets the fabric. No I'm saying.

For who gets the fabrics? Right, right, right, yeah, yeah. I'm looking at it as a whole, like, okay, y'all get your fabrics from the same people. No. So the quality got to be the same. The quality's the same. For sure. So, like, I have his hats because they did fit really well.

But I think the quality's, like. going down since I've bought more, but his hat was an example that I used to get the quality for sure. Yeah. Yeah, yeah. Let's be transparent. No, no, I'm being transparent. Let's be very honest.

I thought you meant like the same manufacturer. I don't use this manufacturer. I use my manufacturer. To get fabric. Right. But you say y'all both got the same quality. Nobody's just making the same thing. It's just- The fabric is the same quality.

Right. I don't know how you cut it. Yeah. The fabric gets imported to the manufacturer. to the manufacturer. That's why I got your ass here. Yeah. It's the role of fabric.

Yeah, it is. Just to bring some extra transparency in the situation. Like these sweats that I'm wearing right now, I designed myself, but they're the same fabric quality as essentials. You can't get that because they customate their own fabric. So my manufacturer had to dig deep to where, like, we had to fight for weeks for them to match the thread count, everything, to match up essentials. And you know, a lot of his shit isn't it made?

It's a USA, right? It wasn't. It wasn't. No, when they looked it up, it wasn't. It wasn't? No. Damn, so they lying to me. I mean, everybody likes.

Who owns, Tiro, do you know? Jerry Lorenzo. Gallery department. Uh, I forgot that young man's name, but he's doing a great job too. Seems like they're out there moving too. Yeah. I feel like essentials and gallery department kind of run hand in hand. No, they're, uh...

Like they're competitors, like big competitors. Like, they're kind of stuff. Jerry Lorenzo, is fear of God. Gallery department ain't on his level. Yeah. Yeah. So I mean like... Not yet.

Not yet. I love them though. Noted. I haven't talked to them to like really know what they do but my manufacturer told me it was. But they found that and they matched that to essentials. Like we used to put them side to side bro and you can't tell the difference. It's kind of scary. It is.

Right? Because I always thought... If you really like think about it, it's got to be kind of scary like that. He said, man, you can't even like, fuck. I mean, no, because a lot of people do that. Fragrances do that. Even with skincare. Like, you know.

You know what I'm saying? You go to that scientist. They're going to match that shit up. You bring them whatever you want. I'm giving it fucking this baby lotion. I need my shit to smell like this. Smoothness, everything, so they're going to match it up. I mean, it's just how it works now.

You can't stop that. You know, just like Louis Vuitton, there's all these fake louis and stuff like that. Sometimes you can't sell except like the zipper thing is on the opposite side or something, but the quality almost feels the same. That's why people like, man, when you go into certain stores, I notice they'd be like, man, are we taking pictures of nothing? pictures or nothing. Right. They don't play that shit because people take that shit, because people will take that shit

man and go make it the exact fucking same all the way like you said, the thread count. You said if we can't tell the difference between your sweats and essentials, like I said, that's kind of scary a little bit. If I blindfolded you and I let you wear my shirt and his shirt, you wouldn't be able to tell. So where does originality come in at this? At that point. Right?

Is it just the cuts or the graphic design? Like, what is it? Graphics and cuts. Yeah. The joggers that I designed, Jamie Ward to the Super Bowl, they were the first, they still are, the double zipper joggers in the front. And everyone told me, oh, I don't design that as tacky. But like I told you before with the air deal, if I believe in something, bro, I'm like,

this is going to be a hit. I need to put this out. It's going to be a hit. And back then everyone was like, man, two zippers in the front, that looks tacky, bro. Unlike joggers, you bought him, bro. And he wore him to the Super Bowl. the next day, he just sold out. Yeah.

You know, he put it on his Instagram and then he DM me, yeah, bro, where are your joggers to the Super Bowl? My family, oh, he, I still have it. Why didn't we get no joggers today? We sold out, bro. But I got you on the coming line. Is that becoming a problem for you selling out? You know what I'm saying?

And not having it keeping enough inventory? Nah, because I want things to be limited, you know? Yeah. I wonder to be a demand for it. I want it to be like your favorite candy as soon as it drops, all the kids buy it out and you didn't get to taste, and now you're upset. Well, why not just buy 1,000 pieces

and put 500 online and, you know what I'm saying, keep the 500 for another month or two then put it back out, like you restocked it? I'm waiting for, you know, my social platform to... Okay, to grow. Yeah, and then other stuff like that. Other than you, who's in charge if putting your shit in front of celebrities?

All the celebrity stuff I handle, but Nick over there is like my right-hand man, So we do everything together. But, you know, right now I've built enough on my resume to have the contacts and I swear to celebrities. I see this hoodie, right? I saw this hoodie online. I thought the hoodie was dope. And then, nigga, like a week later, I get one in my PO box.

Just randomly? Just randomly. With a note. Oh, that's called. That's how I met him. That's why we're here. Niggie, you do got one, nigga. Man, they send me shit, though.

I'm talking about, but nigga, did you not get a hoodie? That's fucked up. You did, though. Yeah, I got a hoodie. Exclusive. Yeah. I was going to wear it to you, but you're wearing yours. I'm going to wear it on at the end of the day.

Don't worry about nothing. Yeah, I'm wearing it. Yeah, you're talking about some hoodie. What are you going to do with it? Yeah, getting in front of celebrities is a wild one. You know what I'm saying? Like, what would you tell, like, an up-and-coming, you know, designer or, you know. Entrepreneur.

Yeah, like, how would you tell them, you know, to get out there and market that shit? You know, you really have to believe you are what and who you say you are, you know. This interview, I saw you about two years ago on soft, underbelly. Yeah. Man, like, I read the comments, I read everything. Yeah. Killing it. And even though we come from two different worlds, it was very similar in a lot of ways.

So, you know, I've been in, I'm the only fashion designer out of my city to be on the news three times. Paul Wall actually gave me a shout out on the news the last time I was on there. So when I saw your interview I was like man The first major platform that I do an interview with I wanted to be with you Yeah And that's when I just found out

That you got your no jumper deal That's a lot So I manifested that You know what I'm saying Because I saw myself in this You know, on this couch Before it happened Because in 2017

Aaron and I started watching no jumper And I wasn't even around then That was it 27th I wasn't know what I'm saying When you did start watching watching it. Like, I wasn't even around them. I wasn't even doing, I didn't know what the fuck. No Jumper was.

I didn't even know what No Jumper was at that time. I'm gonna be real with you, bro. It was like Adam. Yeah. I was mostly watching. He was killing it. For sure. He was killing it at the time. And I was like, that's a cool show. I wanted to be there. And then when I saw that, he got to deal with No Jumper. I was like, man, two plus two goes four. I gotta get this done, you know?

So that was the first interview that I really wanted to do and get my full story out there. So this is your very first interview that I'm getting my actual story out there on a major platform. Yeah, absolutely. What is one of the, uh, what part of your story that you actually, you know what I'm saying, want to get out there the most? To be honest with you, bro, like, like I said, I truly believe on the best side of Texas, and I'm one that will be one of the best in the world. Um, I just never had the eyes for all my designs to get out there because we see what happens when, you know, someone like Sharp himself gets a hold of the hoodie, how he feels about it. We saw what happened when,

Jamie Fox got a hold of this stuff. When Megan Good got a whole of this stuff, when Eric Bellinger got and hit me up a year, a year later. Still remember that. So I know once I get enough people to, like, feel and see my stuff, I'm definitely going to be one of the greatest in the world. So that's the part about my story is just to be seen, bro,

to be felt, you know. Everything else is just my personal stuff. My ups and downs are for me. To real know what that shit feel like. To real know, like, nigga, just to even just be her, just that story, like just there's a story behind this cloth that I'm pushing.

You know? I think that that's what I love about clothes the most is the story behind them. Like if you look on the back of your hitting, there's a quote that says you can't wait until life isn't harder anymore to be happy. It is. That's when I left my second brand with Eric.

That's what I loved about this sweater. And it's got the coordinates to Houston. Right. So you left your second brand, you know, so that's how I can't hold upon 11. the palm and the 11, that was all part of my journey. That's why our slogan is a wish upon your paradise. You know, the palm tree resembling paradise,

the number 11, 11, 11 make a wish upon your paradise. So I was battling depression again. So I designed that hoodie a year ago. And the second I came up with that design, I showed my mom, I said, this is going to be my logo. So that double E on the back is actually a palm tree on top of it, and it's also a double E. And I told my mom was like, the day I decided to release this hoodie.

it's going to change my life. And I still get chills to this day when I think about it, you know, because this was done a year ago. I was just sitting on it, waiting on the right time where I felt emotionally and mentally ready to get back out there. And I told myself, I knew exactly how this was going to go, bro. I told myself, I'm going to put out this design. I'm going to start a whole new Instagram for people to see me for who I am

as a, you know, I just turned 30. I was a 30-year-old man. And the way I'm going to get my story out there is through, no jumper. So this was a year ago. We're here today. So it's crazy how manifesting works, bro. Like, for me, I aim for the head. If I see something, I'm a land right there.

And then, you know, that's why I didn't rush back into it. I've learned out to react based off on emotion. My nerves are running high. Just cool it and see what makes sense. And if I can really get it done. And if I truly believe I can get it done, bro, you can't stop. You say you want to do a collaboration with you? Absolutely.

And I have some crazy ideas. Yeah, I think we should do something. Absolutely. You're going to be dope. You know, I'm new to the game when it comes to that, but, you know, I put out one of my first, well, my second piece of cloth, you know, and I thought that I brought something different to it,

you know, and it was crazy because I sold the shirt. I think the shirt sold for like $70. You know what I'm saying? Like, for real, like, and I'm just starting, man. Like, I'm not saying, like, I mean, I know there's people that sell their shit. Like, I bought Burberry jackets that cost $17.50, so I get it.

There is levels to that. But just me starting out and not, and having to fucking sell a Gildan for 18 bucks or whatever, you know, is grand to me, you know, and just being able to put a piece out that people actually respect, people like, you know, people are talking about it, you know. Even if they're like, hey, I want it kind of like this. Hey, you're still talking about it.

I like that. But do you want to keep your shit at a price point where everybody can afford it? Kind of like what Kanye. That's a great question. That's a great-ass question, though. That's a great fucking question at this point. And I knew it was coming. Yeah.

Yes and no And I'll explain So yes As in I want You know like I said Don't come from money I was born in Middle East I want most people to be able

To afford a luxury brand Where they can appreciate These quality You know fabrics But I do want to have my pieces That are like valuable pieces That you know 1750 like you said

But overall You know I want it to be affordable Right Yeah What would be what would be the price range that you feel like the max you would touch

and stick at versus being like okay well everybody's buying my shit because obviously your shit sells out. We know that we've talked about that. Your shit sold out in four days. So what would be like the price range you would stick at for a sweatshirt or a pair of sweatpants or just putting them together as a combo?

combo I would say no more than 200. And you know sweats I think $75 to $85 is really fair for it. Hoodies, 120 and 150 is really fair for it. For the fabric, then I play the same game.

He played the same game. Like, not too much. But, you know, I just feel like when some people like when things start to become to high demand, right? Like, some is like, damn, I can't even produce these fast enough. Like, I just noticed a lot of people start going up in price. I know, but you can

keep your shit quality and you can keep your shit at a very, at a price point to where people can afford it. And it still could be like, you know, quality, because you still got your H&Ms and your Zars, well, I feel like it's quality. You know what I'm saying? Like, you still have that design, which is great. Right.

Where everybody can go to where everybody, like, you know, like, you know, they identify with it. Yeah. You feel me? So, I mean, it's kind of like what Kanye was saying. That's exactly what's going to say. It's like what he was saying, though. You know what I mean?

He said it, but he knew what he was doing with that because he knew his stuff would never just go for 20 bucks. You know, if he sold it for 20, somebody would buy it and sell for 500. For sure. crazy what he did with his Balenciaga stuff. But some of that, I mean, because he's actually paying for clothes. That's why. But he went to start

buying that shit. That shit add up. Sell it dope for like dirt cheap. He was like, look, I'm going to sell my old Balenciaga line. But that goes... Next to nothing, you all can come get it. It's on clearance. That goes again, you're in fabric. So I'm going to go get the same fabric or a miri guy.

So I can do what you just did right now. And go get the same fabric of me. Cut my t-shirt. here's 200 mine 70 still the same shit I mean he I'm not gonna

I'm not gonna make as much money but I'm gonna make sure it's a margin there for me right right it's really all about how you sell your dream and I feel like he knows the ends and out

to this shit and it's like this fabric is not coming from fucking Mars right I can't Valencia aga yeah everybody this fabric ain't coming from fucking

a place that's just unreachable Star Wars It's no reason why the jacket should be 8,000 But if you want to sell your dream like that Fucking it, if niggas is tied into it Do you?

I think I went and looked for I had seen Moneybag yo In the Moneybag yo and Glorilla Video right? He had a Celine jacket on He had the red Celine jacket on So I said I like the jacket I said I want to buy it I said I want to go get this motherfucker

Man that motherfucker was like fucking like seven bands Yeah, put it down. Big bands, man. I'm talking about like the cloth was like it wasn't even, I mean, I think the most I've ever paid for like a jacket. I got a Burberry jacket that I paid for is just like a pullover bomber. I think I paid like 1750.

Man, get you a North Face jacket. Shame on them. Like, I pay like 1750 for the jacket, but I'm like, I really like the Celine jacket. You know what I was simple. I had like the C in the front and then on the back had the Celine and, you know, where it's from, you know how they do this shit just for a study. But I do like brands that do take a lot of, you know, time, you know, and, you know, and effort and putting that, you know, extra effort into the details, like the packaging.

Packaging is the dopest to me. Yeah, you know, packaging and hang tags and how it just presented how it comes to me. Like, I like those little extra things too. Like, even if you're a smaller brand, like, I still feel like this shit is quality. You know what I'm saying? I agree with you. Yeah. But on this one, I didn't do that.

I did to get the hang tags, but the packaging, it was very simple, clear. rap because I just wanted you to focus on the hoodie. So for the next, you know, the future lines we're going to put out, it'll be, you know, dope packaging and all that. But this one, I wanted you to just focus on it. I mean, let's be honest, bro, you sold out on it in four days. I don't think packaging at that point was neat. Like, you just needed to get it out there because people were expecting their product.

But you can't have essential packaging. It's something, you know what I'm saying? It's the same shit and still keep it at a quality level. But you did say something. They said, you know, like anyone can go get the fabric and do this and that. Yes and no. Because it is still very expensive fabric. Like, for me, I have a relationship with my manufacturer.

So I get at the price that I want. You know, a lot of people can't just go ahead and do that. And even if you do, it may not sell because your design isn't hard enough. So you really have, again, be who and which you think you are to get this out there. You know, because think about how many people get into fashion every single day because they think that's like the next thing, just like rap. Everyone wants to be a rapper, you know. Now everyone's trying to have their own brand

as soon as it gets any kind of attention they want to just have their own brand. Well, it's the... No, I don't mean to interrupt, but I would feel like it's the brand that sells these days. It's not necessarily the rap. Or for anything, right? It's the brand at hand that's selling.

You know, people don't give a fuck. They just like the brand. Go ahead, go ahead. Do you guys remember when the car... Kennell and Kylie. try to put out their own brand that didn't succeed. Their shop didn't succeed. Give them some games, you got to.

I mean, you know, they probably just wasn't at that point. A lot of people just can't actually sell clothes. And then if you selling something, the consumer knows when you don't love it. So when now the shit that they're selling, they know that they're in love with it. So if I got skincare, if I got makeup and whatever else they're selling, it's booming. It's off the gate. How's it been for you, Tereil, like, owning a store that caters, like, or, you know, with your woman, like, y'all owning a store together that caters to just women.

Because you make a, you know, a lot of shit that, you know, for the man's man. I mean, women, I mean, women, they're not brand loyal, and they just, they buy whatever, you know what I'm saying? And it's just, sometimes it's fast fashion, sometimes it's cutting so, but the women are probably the best consumer ever. I mean, men are just like, you know, it has to be, you have to be, you have to. to be they're we brand loyal so we know about it and we feel like and then we get it and we feel like his quality we're wearing it forever so he's doing he you know what I'm saying you are doing

something right by making sure like the fabrics and everything is correct because like the normal dude like the normal dude we was just talking about this the normal dude don't wash his jeans you know what I'm saying like niggins wear jeans forever you feel me and then take them to the cleaners or whatever okay but if it's a good fit if it's a good fit if it's a good Pair jeans, man, you sold and you're going to always come back to that brand and that brand is just always going to be number one for he or she. You know what I'm saying? Well, he, you know what I'm saying?

Women are kind of not like the same. They do that more so with accessories and you know, that's why Louis Chanel and Gucci, they always going to boom because, you know, it's the quality of the purse, how much it is, you feel me? And it's just a dream that sold, you feel me? And a lot of people just can't get that shit too. You know what I'm saying? It's not obtainable for a lot of motherfuckers.

too, you got to kind of keep it there too. But yeah, man, women, yeah, women is the best consumer for sure. Have you ever thought about making anything for a woman's line? That's what I used to do. It was mostly for women. I never really had, because my following has always been majority women. So, on my new Instagram, I'm finally starting to get some males.

And, you know, been interacting. They've been commenting on my stuff. Like, man, the hoodie's dope, this and that. I never had that on my last Instagram. I was always like, I was younger, so I was doing with fuck boy shit for women to, like, more and more. So, majority of my fathers were women. But now I'm, like, taking a business approach. Also watching, like, how these guys that are, you know, like I said, Andrew Tate or Dan Bilsarian, like, those guys.

Shaw, Dale Bouserian. Yeah. That's actually, if I were to have an idol, it would be Dan Bizarian. Adam actually did an interview with him. I saw that. I did it special. I believe I can't top what he was doing one day. With this, what you're doing, like, how's the lifestyle for you?

Because, you know, like, y'all partying, y'all got the, you know what I'm saying? The girls, the women, like, you know what I'm saying? What are you doing out here? Because I know you've got your team with you. Like, what's going on, man? Because I tell Nick everything. I keep that stuff on a low, so I won't put out numbers, but, like, with the women, that's pretty crazy. Are you meeting them outside, like, on social media, Instagram, or we clubbing?

So, no, no, no, he can tell you. Yeah. I'm actually banned from Hinge. Oh my God. And then women on Instagram blow my DM. How you get banned from the club? No, no, Hinge, the app. Oh, Hinge, the dating app.

I thought that was a club. How the fuck you get banned from a dating app? So I started off slow. Like, I never used that before, right? Because my previous Instagram, it was my dating app. I had all those female followers, they would DM me like two girls making out saying, let's have a thing. Three, some, this and that. So it got crazy.

When I gave up that Instagram, started getting bored. I was like, man, I'm not really a club person. So let me just try this dating app stuff. Hinge was like, I guess, the number one, whatever. So I got on there. I was doing the free stuff only, and I started running out likes. And then I started getting a lot of, like, women off that. I was like, man, this one's bad, but I don't have any more likes.

So I bought the app. And it was unlimited. So the numbers got crazy, bro. Every day I was getting like a crazy number of women during the week I would take out 30, 40 women, bro. During the week? So you a horn dog. Would you consider yourself like a male jiggle-o? He horned a year.

Can we title this? He's the designer, Gigolo, just off the drill. No, we need to put him on plug talk. Plug talk is where my man is gone. I probably should, to be honest with you. Yeah, you want to go on plug talk? Because I saw Adam interviewed, what's her name, Candace Scannell? She just followed me on Instagram, too.

And I was like, man, is this my opportunity? Yeah, I mean, would you ever do porn? Maybe one day. This is crazy. Hey, I'm going to call myself the Persian kebab, though. I already know that, baby. The Persian. What the fuck you got me out here with?

My nigga designing any for the dude porn. They didn't been this man of a whole date nap. This is crazy. Yeah. Everybody doctors in his family. You have said? He's fucking the Titanic. No, I was a black sheep for the longest time.

I'll say this. Listen, bro. Before we get that, because I got to say this before we get a better year. Anything that you, hey, bro, if you make it big, I don't give a fuck what's going on. You better make sure we all blessed with clothes around this motherfucker. No, you and I got to talk. You and I got some idea instead of kill the summer. Let's do something.

We'll kill the summer, man. Shit. Hopefully, you know what I'm saying? I might get T.Rail's a little expertise in the and just kind of put something together, homie, and we really get it together. Like, for real. We can really have something come out

because I'm telling you, like, with what I know I can do in sales, T-Rail yourself, and we put something together that, like, the audience really loves, man, and they can really respect from the quality. Because even I like putting out quality, T-Rill, you like putting out quality. We've only talked about quality this whole time.

It's not about a mass, like a mass amount. Yeah, that shit's going to say you can't keep quality. enough around. That shit's going to sell out like hot cakes. I have an idea that we'll talk about that we'll change the summer for us if you guys are down. It'll really make a huge impact.

Well, hopefully, you know, when we come together, you and your partners, you know, and we all sit down, man, at a roundtable, man, and we really talk business at 12 in the afternoon. I think that would be something that's suitable. I'm always about business, man, especially when it comes to fabric clothes and just putting out some type of merch saw marketing. I'm going to rock with you for life because, like I said, man, your energy and yours, I never met either one of y'all, but I really fucked both of y'all.

Yeah, we appreciate you, man. We really do. Oh, yeah, before you get out here, tell everybody your Instagram. Please. Where they can find your website, all of. A personal Instagram is Ermia Hammie Zeta, which is E-R-M-I-A-H-A-M-I-D-E-H. And then, of course, the brand is at Palm 11. That 11 is abbreviated, ELV-N.

This is Palm 11. Yeah, Palm 11, you know what I'm saying? Go check it out. I appreciate you. Check it out, man. Get some clothes. They drops are exclusive, man. So make sure y'all go fuck with them, man.

And we appreciate my man. Thank you. For coming and falling on through. I appreciate you. The Sharp Tank. No jumper. Sharpest, coolest podcast in the world. We're out this motherfucker.

Hey, Donnie. Shoot us out the motherfucker, Jim.