No Jumper - J.I. on Blowing Up, Getting Booed Off Stage, Co-signs from Drake, Nav, Durk & More

Episode Date: August 11, 2020

J.I. aka The Prince of New York is wise beyond his years! He finally sat down with Adam to talk about his come up, moving around carefully, not wanting to be known for antics and all the great cosigns... he has gotten over the past few months from Drake, Fat Joe, Jadakiss, Cardi B and more! J.I. Goes Shoe Shopping in LA https://youtu.be/W-0ltY8ZSDA ----- FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_Jumper/4874336901 FOLLOW OUR NEW SPOTIFY PLAYLIST! https://open.spotify.com/playlist/529mn7of2HBKdLfrAMUzcK?si=rWVBWCuWSXeh0TFYb2P-dQ CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz Follow us on Soundcloud: https://soundcloud.com/nojumper iTunes: https://itunes.apple.com/us/podcast/no-jumper/id1001659715?mt=2 Follow us on Social Media: https://www.snapchat.com/discover/No_Jumper/4874336901 http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/No-Jumper-198283650194402/ http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: http://www.twitter.com/adam22 http://www.instagram.com/adam22 and adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
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Starting point is 00:00:00 No J-Jumper, coolest podcast on the world, and we got J.I. on the podcast, one of the hottest artist coming up out of New York City right now. How you feeling, man? I'm feeling good. Thank you for having me. Yeah, happy to have you on here. You remind me of a lot of, like, the people that I, like, when I lived in New York, because that's one thing that, like, New York City-based Puerto Ricans, you just don't see a lot of them in the rap game, but if you live in New York, that's, like, a big part of the culture. So it's very good to have you, like, out here representing. Thank you for sure. I'm glad you see that.
Starting point is 00:00:28 Yeah, yeah, definitely. Where did you, so where did you grow up exactly? Brooklyn, Crown Heights. Okay. So talk about your upbringing. What was it like? I mean, I grew up writing. That was like my strong element in school.
Starting point is 00:00:44 That was weird. I used to write like stories, like sci-fi stories, comic books. And I would just do that during class. I wouldn't even pay attention. And then I guess like middle school came. And then that's when I really like, I kind of shifted into like writing stories to like writing lyrics, writing music. And then I guess like around 14, that's kind of when I like, I got my first break.
Starting point is 00:01:05 I went on a TV show. Right. Called the rap game. What about the, let's like stay on the writing type shit for a while, though, because I feel like that's really interesting because a lot of rappers, I feel like that's, that's like the thing that makes you a good lyricist or a good rapper, a good writer, is to have that sort of writing element involved. Like, how did you get into that at a young age?
Starting point is 00:01:26 I don't know. I was weird. Like, I was just obsessed with it. I was obsessed with like, I felt like if you do something, you got to do it all day to get good at it. And I used to like be a hardcore M&M fan. So like I watched the interview and he had like a box of just like written lyrics. I forgot the name of the interviewer, but it was like, I think 60 minutes or something. He was on it and he was just telling the dude like, you all freestyle all day every day.
Starting point is 00:01:53 So I'm like, oh, he does that. And I used to do that shit all the time. And then I rap battled when I was. was younger. I would rap battle people in my HUD, people in school. Right. And then I did it on TV and stuff like that. So I was able to freestyle when I was younger, but I don't know, I was just more into writing and stuff like that. Yeah, that's interesting. So like that connection between like writing and then like rapping, like did you make that connection pretty early on? What you mean? Like, you know, making the connection of like, oh, I'm good at writing and I also like music. Like
Starting point is 00:02:24 maybe I can be good at one of the other one just because I'm good at the first one. Mm-hmm. Something like that, yeah. I mean, I guess it kind of helped me a little bit as far as storytelling and stuff like that. But I mean, now I just freestyle. I don't even write anymore. I just go in. It's weird because back then I had to write to go. In order to make a song, I had to write. But I guess last year, I just started freestyle. All my songs that blew up was just all freestyles. I don't even write anymore. So at what point did you actually start making music and putting it online? Because anybody has done the deep dive into your catalog has definitely seen a human rap. since you were very, very young? I was like 14. I actually started releasing music to get on TV. Oh, really? Okay. So I was rapping like two years prior to that,
Starting point is 00:03:09 but I didn't really, I wasn't recording. I was just lazy. Oh, okay. So when I went on a TV show, I got the opportunity, I just started recording like crazy. So, I mean, I deleted it off SoundCloud, so y'all probably not going to find it,
Starting point is 00:03:19 because, you feel me? But, yeah, definitely 14. That's when I started, like, putting out music. Okay. And it was because of this reality show, the rap game? Mm-hmm. So that was kind of like a, did that help, like, basically make your career or the idea of you making music, it like blasted into high gear because before that you were just sort of rapping on the block or whatever.
Starting point is 00:03:39 And that was like, oh, I'm around all these actual legitimate artists. I can be like them. You know what it is? When you come off a TV show, they don't take you serious. Right. They put you in the category of, like, a reality television artist. So, like, I don't know. I don't want to offend, like, reality stars and stuff like that.
Starting point is 00:03:56 But it's true, like the fans, the views. was put you in a category so people knew me off being on TV they didn't know me for my music so for like two years after that I was just like struggling trying to like get out there and with my music and stuff like that so it got to a point where I just stopped chasing it and I just eventually just came to me where I just said you know what I took a break for like a year I stopped writing I stopped making music and then I kind of came back to it and from there I don't know it just it took off after that yeah no yeah it's definitely been crazy seeing it blow up you feel like you blew up in New York City before you blew up in the online or was it
Starting point is 00:04:33 the other way around I don't know I mean I actually feel like I blew up in Connecticut first really because we had to go to CT to kind of solidify everything we did a bunch of press runs went to different radio stations did interviews kind of like stamped it but I mean it kind of it works like that you have to blow up everywhere else in order for your city to kind of like oh I all right Right, like New York is so fucking skeptical of anybody trying to do anything. It's like fucking, I don't know, it just seems like they have kind of like the hardest, like, criteria in order to accept anybody. Who was like on your team or who was involved in your career from early on? Because it's like, I saw some stuff about like your mom being involved in your career early on.
Starting point is 00:05:16 Like was that a big help or was she guiding you in the right direction and shit? Yeah, definitely. She was there like in the beginning as far as like me going on TV. and then like the years after that. But after that, I kind of just, I got to an age where I just said, you know what, like you just focus on you. I'm going to focus. So that's when I stopped making music.
Starting point is 00:05:36 So we kind of just, I just stopped making music. And then when I kind of got back to it, I said, I'm going to find a new manager. And then I got with the manager I'm wet now. And then from there, everything just kind of like, you feel me, came together. Right, definitely. Okay, so you're like doing these sort of press runs and like just getting your stuff out there. When did you really start to feel like you had a wave going? though because like now it's hard to find any of your songs that don't have like millions of plays
Starting point is 00:06:00 but i'm sure that there was a time period where it wasn't going that well and then did it just start blowing up or was it a real slow grinder i feel like what kind of like showed me was because um i had a show last october i had opened up for eight buggy and probably to that show i hadn't performed in two years my last performance i had got boot off stage like on some crazy shit so that i meant to watch that video but I actually did not that we were on the Voodov stage I just I heard about it there's no video okay okay I don't know I was gonna Google that now yeah yeah I mean who knows maybe but um nah from what I don't know I don't think so but it was at like a fresh empire event so I got the evidence y'all need now so just put one and two together see
Starting point is 00:06:43 if I could find it but um was that a traumatic event I don't know I don't I don't blame them for doing that because I had to like it really woke me up I thought I was like I thought I was on the right path as far as the music I was making. So from me getting that response, I kind of realized I wasn't. But when I got on that stage two years later with A Buggy, that kind of like solidified it because everybody just went crazy. So I went from getting boot off stage to like performing in front of like a sold-out show. What was the show that you got boot off stage, though? Because I feel like I could see an A-Buggy crowd fucking with your music.
Starting point is 00:07:19 It was the same crowd. Oh, really? Yeah. Like they were playing A-Buggy. It was playing Chief Kee. all the local artists. My music back then was different. Like, I can't explain.
Starting point is 00:07:30 It was more clean, I guess. Okay. I wasn't cursing. I wasn't using profanity. So I was just going along with my age out of respect, you know, but I don't know. They just didn't like my music at the time. Okay, so that performance did really good when you're over for A-Bugie and then
Starting point is 00:07:45 that invigorated you to start going hard again or what? Yeah, nah, like, for sure, because this was like a, it was more pressure on me too, because we had a bunch of A&Rs at that show, because we had kind of started like a bidding war at this point. So like we brought out a bunch of A&R some different labels. And then from there, I mean, I just said whatever happens, kind of like is like my answer as far as if I'm going to continue or not. Like if this goes bad, then you feel me,
Starting point is 00:08:15 it kind of just shows what's going to happen next. But after that, I guess I just realized like, you know, there's more to come. And then we went on our own tour. After that, we did a tour. I had done my own tour. We had a bunch of showed out dates. It was just an experience, you feel me?
Starting point is 00:08:31 But I learned a lot about myself that day. That's crazy. Because, like, as a young man, when you were doing the battle rap and shit, were you, like, really confident, or were you just doing it? Because it feels like, in order for your confidence to survive, getting booed off stage like that, and then to come back and keep going and stuff, even when you're taking that break, it's like, did your confidence waver? Did you start to, like, wonder, like, am I actually built for,
Starting point is 00:08:54 this level of success i'm trying to reach uh yeah i mean from getting booed when i was younger i had a bunch of confidence right because i mean i'm on tv i'm young this then and third so i kind of like i thought i mean i thought i was on top of the world at that time right i had maybe 400 000 followers okay so i thought i was i don't know i thought i was lit but then me getting boot off stage that kind of that sparked the whole break i took off of music because from there i was just like I gotta take a break. Like, me seeing that, I'm just like, I'm getting this response for some type of reason.
Starting point is 00:09:27 There's a reason why people are reacting like this. So let me see what it is. And then from there, I stopped making music for months. I wouldn't even do anything. It kind of sparked like a little depression I went into. But after that, I was good. Like, I went back in the studio and I kind of, I studied what was coming out of New York.
Starting point is 00:09:43 That's what I really did. When I took that break, I said, look, who's coming out of New York? I saw who was coming out of New York, the upcoming artist. At this time, the melodic sound. on the drill sound was buzzing. Crazy. I'm just like, I don't really want to do drills,
Starting point is 00:09:56 so I'll lean towards more than melodies. I was already doing melodies, you know? I just felt like I had to have something that people wanted to listen to. You can't just come in the game and I have something to offer, you know? Right, yeah. I mean, definitely, your music strikes me, though,
Starting point is 00:10:09 as like you're somebody who's blown up off the strength of just having good music that people just genuinely fuck with the... Like, it's not, you know, I'm not going to name names, but there's definitely people we've seen who kind of, like, blew up because they acted crazy.
Starting point is 00:10:21 on Instagram or had some kind of theatrics. Yeah. Did you ever find yourself sort of dipping into that? Or is that something that you've thought about? It's like, damn, maybe I'm not messy enough to really be getting academics to write about me every week or whatever. I think about that sometimes, but you know what? I'd rather be an artist that people listen to because of his music. I respect that more.
Starting point is 00:10:44 I feel like, I feel like gimmicks are hot for the moment. But then after a while, it's like, all right, like that was funny. funny when it came out. I just, I'm here to make good music. Regardless, don't get me wrong, there's people who still don't like me. There's a lot of people who don't like my music, but I feel like I'd rather put out quality music rather
Starting point is 00:11:03 than be lit because of something I have to lie about or act I have to put on. You understand me? I feel like there's too much people like that. And that was something I really like wanted to like put out there. I don't need a gimmick, you understand me? I don't need to get naked on Instagram.
Starting point is 00:11:19 I mean, if you see my Instagram, I post funny shit but it's like even sometimes the label tells me like yo you're I'm crazy in my own way too because I do do like sorry if you go to my last post you'd be like oh no never mind like this kid is bugging but like I don't really need a gimmick I just want to put out good music you understand me and I want to be able to at least impact the people I am right now positively right yeah so when you linked up with the label how much did that change things and shit and do you feel like that was basically essential that you made that move in terms of because I get the feeling definitely that you're trying to be like a massive artist,
Starting point is 00:11:52 that you're not trying to just be some cool underground rapper? The thing is, it's funny because I was very impatient, like when I first started dropping singles. We did a bunch of interviews with Atlantic, Columbia, but the energy wasn't really there, I guess. So after a while, I just, I said, I stopped chasing the labels. Like, I just said, you know what, I'm going to put out music and I'm going to get so hot, they have no choice but to chase me now.
Starting point is 00:12:17 But it kind of, I don't want to, I don't mean that in a cocky way, you understand me, but I just, I kind of, I got very impatient, because I was making music from 12. From the age of 12, I was impatient. So I'm 18 now. I'm kind of getting a glimpse of what I want to do. I said, let me not rush into signing a deal. God forbid I signed the wrong deal. I get benched.
Starting point is 00:12:35 I'd rather sign while I'm hot, so I'm a priority. You understand me? So I put out two tapes, and then after that, I guess we kind of just, everything fell into place. We met with Inescope, and they really showed, like, they showed that, the, that they wanted me as a priority at their label. So it was a no-brainer for me, you know? Oh, that's dope. That's good to hear, yeah, for sure. Do you feel like they actually, like, helped in terms of the quality of your music and shit,
Starting point is 00:13:02 or does it basically all staying the same, and they just help with, like, the promotional element of it? They let me take the lead with everything. They just, as far as promotion and support, that's really what they do, and they're doing it good. I just, I don't know, I used to really broadcast the independent side of things, do it independently, but all you really need is a solid team behind you. This is for all the artists that are watching this, too, because there's so many people that don't know the answer as far as getting out there. They think, oh, I got to do this, I got to do that.
Starting point is 00:13:30 But that can only last for so long. You could get hot without a team, but you need to maintain that flame. You understand me? Because flames go out. Because ultimately, at the end of the day, your time is best spent on being you and making music, and it's like, you know, chances are if you're a talented rapper, that doesn't mean you're going to be good at accounting.
Starting point is 00:13:48 You need people on your team that can be able to do the shit that you can't really specialize in yourself. That's a fact. How do you feel about your overall fan base or reception in Brooklyn and shit? Because it's like most of the noise that's been made about Brooklyn over the past year or so is basically about, you know, gangster rappers. rapping in like you said, like a drill fashion and everything. Like you're definitely doing something different, but something that I think could potentially have like a much bigger range of fans. I feel like the support The support is crazy in my city
Starting point is 00:14:19 And I see it when I go outside And I go to different places You see it more when it's in front of you Rather than hearing about it But the thing is The crazy thing is like Because I came up around the time The drills scene was really buzzing
Starting point is 00:14:35 So it's like I feel like that's something that got Globalized and it's amazing But New York is different There's so many different sounds coming out of New York. You can't really just put it as to one thing. With me, I'm just trying to stay in my own lane.
Starting point is 00:14:51 I feel like it's dope that there's so much things coming out of New York because you can't really just tune into one thing, you know? You got different sounds. And I'm not here to knock any other artists. You know, people got their own come up. I just feel like what I'm doing is dope because I could be in my own lane with it. And that's really the whole point with it. I just want to put out that type of music.
Starting point is 00:15:10 Definitely. You basically started popping after six nights. already locked up, right? Do you feel like that's kind of like a black mark on New York City or like Hispanic people in New York? You got kind of like answer for that in a weird way where people like might want to put you in that category or whatever? People do, but it's, I don't know.
Starting point is 00:15:29 Like I can't really like dwell over it and I look wrong coming on my face feeling away about it. I understand. He's huge. Six nine is huge. Like regardless of how people feel about it, he's probably like the hugest artist out for right now. He's in decline.
Starting point is 00:15:44 Yeah. But it's like, regardless, I'm putting out the type of music I'm putting out. You feel me? It goes back to what we were saying earlier with the whole gimmick and real music thing. I don't really, I'm just trying to separate myself by making good music. The comparisons, whatever people feel, it's how they feel. You feel me, it won't last forever. No, that's really, yeah.
Starting point is 00:16:02 And I feel like your career will go further based on the fact that you are genuinely doing what you're doing. Because, you know, there's a lot of trends that kind of come and go in the game. And it's like if you're able to transcend that and like do something that sort of exists outside of that, then you'll have more of a long shelf life. So I remember when we sent our videographer with you to do a vlog that actually did like almost a million views. And that was actually like when I saw that, I was actually like, oh, fuck. Like I really like this kid's personality. Like I could really see him being a big star and not just based on the music,
Starting point is 00:16:37 but based on just the way you talk to the camera and shit, you have some random girl coming up to you on the street and stuff. just seeing the way you were talking to her and shit. I was like, he definitely seems like he's got some fucking star power. Yeah. But that, I remember, like, weren't you guys supposed to go to Staples Center because when Kobe died, that was kind of like a big thing to you? Was that sort of a thing? Yeah.
Starting point is 00:16:58 So talk about that. No, the thing is, we were on tour. Like, when we found, first of all, I got into so many arguments in school over Kobe Brian because it's like people just don't seem to understand, like, what greatness is. but I was in I think I was in Houston or Dallas when I found out about Kobe Dine and I was a big Kobe Bryant fan
Starting point is 00:17:20 so it kind of was crazy because we were going to Los Angeles like maybe two days later so I'm like hopefully we could make it to the mural and like show some type of love but we didn't end up making it but that was ridiculous and just shocking as far as
Starting point is 00:17:35 the impact they had on everybody you know that was very unexpected yeah like I'm not a basketball guy, but ended up learning a shitload about him, like, after he passed. And I mean, that's, that's a fucking honorable guy right there. Mm-hmm. Yeah. That's a fact.
Starting point is 00:17:50 Okay, so you're a basketball dude overall, or what are your, like, primary interests outside of music shit you're into? I play basketball, but I don't really know. I'm boring. I can't really, it depends. Like, if I'm in the right space, I'm probably do something crazy. But usually I just, I stay anti-social. Like, I don't really, I don't really do too much. Really?
Starting point is 00:18:08 It's not really much to me, you know? I don't want to put on a facade or anything, you know? You're just music, 20 hours a day? Yeah. That's interesting. Yeah, I mean, that's a full-time job right there. Like, the actual making the music and then the promotional aspect and, like, having to just be out there and everything. I mean, that's a lot of work right there alone.
Starting point is 00:18:28 Yeah, that's a fact, yeah. That's interesting. Okay, so how's your life changed since the music started blowing up? Are you still in Brooklyn? Have you, like, changed up your spot and shit? Obviously, you got a lot of fucking jewelry on right there. I don't think you should be living in whatever. apartment you were in before um i'll be around like i try to travel i don't try to stay in one place
Starting point is 00:18:48 because i i don't know there's too much going on in my city as far as just like being who i am being a person right with my with my power i feel like people hate and it's i don't know you saw what happened to pop you see what happens to artists in general acts many artists beforehand it's a lot of hatred especially towards public figures i feel like regardless, I don't know, I try to move around safely, you know, because it could happen. You know, I'm not going to knock it, but it can happen. When you saw that happen to pop, do that kind of, like, freak you out? Like, fuck.
Starting point is 00:19:22 Like, it ain't that different from something that could happen to me. It was crazy because it's like, how? Like, and it was random. Like, he was upcoming. It's not, you don't expect that to happen to somebody that hasn't solidified himself yet. And you don't expect it to happen to anybody, but. It was just crazy, you know. And especially now that we know so much more about what happened and everything,
Starting point is 00:19:46 and you realize, like, oh, this was just some dumb-ass robbery shit. Like, this wasn't, you know. Conspiracies that came with it. Everybody thought his friend did it. Yeah. Yeah. That's what the fans do, though. The fans didn't know if they're doing that.
Starting point is 00:19:58 They take something and they flip it, and then it's entertainment to them, you know? Sometimes they just have a good time on speaking on things that they don't really know anything about. But, like I said, I just try to stay out of everything because it's easy to get caught. caught up and people hate, like I said, bro, and like nobody's genuine nowadays. And I've seen it with family, people closest to me, people I grew up with, you understand me? So I just, that's why I told you, I'm anti-social.
Starting point is 00:20:23 I don't, I try not to put my energy around anybody else's energy because I'm heavy on that spiritually and just energy. I don't like having my energy around negative things because, you know, it tends to latch on you. That's true. Do you feel like you get a lot of hate in New York? I mean, I'm sure there's a shitload of love, but you feel like there's a good chunk of, like,
Starting point is 00:20:43 people just hating on YouTube. A lot of hate. It's hate everywhere. I don't know. I don't know. The thing with me, people don't have a reason to hate on me. Like, I haven't done anything. You understand me?
Starting point is 00:20:54 I haven't done anything. I just, it's what comes with me. But it is what it is, you feel me? As long as people are talking about me, that's really what matters. I just need my name to be relevant. Right. I'm trying to keep it relevant in a positive way,
Starting point is 00:21:09 but negative things always follow you. You understand me, so you can't really do much about it. Who do you think of when you think about who your fan base is? Because it's kind of crazy to see, like, how much views and likes and everything, everything that you fucking do seems to get. Like, who is, like, the central people that seem to be really big fans of your shit? It's crazy. I don't, I don't know.
Starting point is 00:21:34 Like, my manager sometimes tells me that younger kids really, like, or really on it more. But then I'll go to like events or after parties or like little clubs or spots and I'll see grown women reacting crazy grown men. I feel like it's for everybody. I try to make that's the thing. I try to make universal music. So I don't really have an age bracket. I don't really want to have an age bracket. But I feel like just more of like the kids my age and slightly younger.
Starting point is 00:22:01 Like maybe like 15 and up. That's really like the age. How old are you? 18. 18. So you dropped out of high school? No, I graduated. You did?
Starting point is 00:22:10 Yeah. Like, just, when was that? 19, 2019. Okay, so you actually did stick it out. And the music really didn't start pop until, like, right after you graduated, or was it a little bit while you're still in school? During. Yeah, like, right. My senior years when I started, like, almost dropped out, actually. That's the funny thing.
Starting point is 00:22:26 I didn't even want to, I was going to get a GED because I felt like in general, like, school couldn't really, like, help me with what I wanted to do. Like, hip-hop. You can't really, I don't think you could go to school for hip-hop. So I could be wrong But I just felt like what I wanted to do It was different I felt like you needed to be gifted To really be successful
Starting point is 00:22:46 So I don't know And then I had mad I was homeschooled And then I had finessed it The homeschool system I was in Was located in Cali But I was living in New York So they had found out I was living in New York
Starting point is 00:22:58 And they tried to take me out to school And drop me out So at that point I was just like Eh Like whatever I don't really care about school I'm just hopefully the music thing pops But I just I ended up finishing it somehow.
Starting point is 00:23:09 And I got through it, I got my diploma. You think it was worth it? No, yeah, for sure. I feel like you need that diploma. Regardless, like, I don't know. Sometimes they don't teach you what you need to know. I don't feel like a legislative angle is really important as far as me trying to pay rent. You understand me and survive.
Starting point is 00:23:29 But I feel like you need to know the fundamentals and certain things. And I feel like education is very important. You're not hurting yourself, educating yourself. I just felt like education was it for me. No, yeah. I mean, I feel like there's a certain point where even if it doesn't seem useful right now, there might be another time in the future. Because like, okay, the thing that always happens is that artists blow up making a lot of money.
Starting point is 00:23:52 And then at a certain point, they start to say, like, I'm making all this money, but it don't seem like I have that much money in the bank. And then they start to be like, oh, this is how much they take for taxes. This is how much this person is taken. This is what cut this person is taken. And like, you know, all that kind of shit is like, I think it does, like even if it doesn't seem useful now, it definitely is good that you have that base of the fucking diploma
Starting point is 00:24:13 that you got from high school just because there is going to probably be a time in which you want to understand the inner workings of the business. But, I mean, if you do have the right team around you, then it is what it is. But, you know, there's always going to come a time where you kind of want to understand more, you know? No, yeah, for sure. I'm going through that now, especially with taxes.
Starting point is 00:24:30 But, I mean, I plan on going back to college, too. That would definitely be something that I could be proud of a car. You never hurt yourself educating yourself more. But I just felt like at the time period, it was hard. Like, I was trying to get back my career. I had fell off and already lost clout, lost a fan base. So I was trying to manage that and manage school at the same time while failing. Right.
Starting point is 00:24:52 It was too much pressure, you know? Do you, because when you were getting songs that have like 50, 100 million plays, whatever, then it kind of becomes a thing where, like, the only way to then take that shit to the next level is to get it on the radio. Have you got much radio play? You feel like New York has been supportive in that way? Now the radio, I mean, my biggest record right now is Need Me. And the radio play on that is ridiculous now. Oh, it is now.
Starting point is 00:25:14 And it's crazy because, like, I dropped it last year. Right. So I feel like it all caught up like. Always takes them fucking forever to figure out to put something on the playlist. But the rotation is ridiculous, especially in New York. I feel like at this point, the funny thing is you don't need radio play to like, I don't feel like you have artists like logic. Right. You have artists that are who they are because they have social media and play.
Starting point is 00:25:37 platforms like YouTube and Spotify that really helped them. They're streaming artists. Right. And I feel like I'd rather win being a streaming artist than an artist who has crazy radio player. You understand me? Definitely. Okay, the artists you've collabed with so far, Lil Durk?
Starting point is 00:25:52 Yeah. How'd that come about? That's pretty crazy. Dirk's like one of the most influential for the current generation, in my opinion. Well, he was close to my manager. My manager was involved with him prior in the past. And Dirk had, I had chopped it up.
Starting point is 00:26:07 with Dirk like a couple months ago. He had hit me up and then I was talking to him when I was on tour but I had needed him on this record like last minute I just wanted him on it and the label was able to like get that you feel me but I had met with him actually like maybe two three days ago like we were shooting video the video that the record we got we were shooting in Atlanta he's dope like I'm a big fan of him he's genuine like he's very humble you know and I heard him on the record so I feel like that's probably like top five Dirk versus really yeah hell yeah Nah, he did some different. That's crazy.
Starting point is 00:26:39 Do you have another song coming out with him and Nav? The label, like, this is like from either the management or the label. They told me that. This is a secret. They want it out. What's this interview dropping? Probably next week. Nah, I don't know, man.
Starting point is 00:26:58 That's pretty big. That's big right there. Yeah, definitely. We got a record, but I don't know who's on it. I'm just, we got a record, though. Okay. That's good, though. I'm still waiting.
Starting point is 00:27:09 Somebody told me they were sending me the Navvilo and Collab, so I'm fucking geeked up. That's hard. Next week's going to be a big week for me if that shit comes in. You keep an eye out. I know you be in the P.O. Box, Laura. Okay, what's this
Starting point is 00:27:22 Spotify radar program? They said you're the second artist in it? What's that about? Yeah, so they had to put me on, like, this whole global campaign and we shot like a documentary about me, like my life. And I just get more in depth with who I am. as a person, but they're going crazy right now. They put me on so many playlists for my tape drop.
Starting point is 00:27:44 They're just supporting me and they're just basically like introducing me to the world as far as globally and me being like a global artist. But campaign, as far as Spotify goes, the funny thing is I used to do horrible as far as streaming on Spotify. That was like my lowest point. Really? I couldn't really click with Spotify somehow. YouTube was working but it didn't really translate the Spotify.
Starting point is 00:28:04 I was going crazy on Apple Music and I still am. but I guess something picked up with Spotify and we now we're going crazy but their support is ridiculous right now like they're they're going crazy right now like it's crazy because they told me me being a second artist I don't know like I was trying to process everything you feel me because it was just weird just me not being able to crack that and they bring the whole opportunity to me you know right it's dope it's really dope like they really put me on mad playlist Do we know who the first artist was? But there's only two.
Starting point is 00:28:39 The first one was probably big. No, no. Actually, it was like an upcoming artist, too. Okay. It was another upcoming artist. That's dope. What about when you witnessed Drake rapping along your shit? That was hard, too.
Starting point is 00:28:50 He was doing that on live, or would you see that at? I think it was live. He went live with somebody on his team. It's funny because I had made that record and I heard him on it. But he just played a bunch of my music. and show me mad love i chopped it up with him you follow me i follow him back whoa that's crazy yeah for sure from musical perspective that's like pretty much the goat for your generation right yeah you make music yes that's who you that's the guy you got it like yeah you know that's about as big as it gets for
Starting point is 00:29:18 your generation i don't know like my generation too shit seems like it yeah um okay what about um i saw that you redid the beautiful girls thing too was that like a song you remember from your childhood that you just wanted to do your own spin on it yeah it was Sean Kingston That's Sean Kingston. He just recently hit me up. We're best friends, I'm assuming. I haven't met him yet, but... No, yeah, I'm a big Sean Kingston fan.
Starting point is 00:29:39 I don't know, I'm a big fan for remaking records. People think I'm stealing them, apparently. Like, that's the type of, like, response they give me nowadays. But I've remade the record because I'm a big fan of it. And then I kind of threw it a little... It wasn't me by Shaggy reference in the second verse. But I'm a big fan of reggae and dancehall. I have a bunch of, like, dancehall records,
Starting point is 00:30:01 reggae records. I just love that type of... music. Interesting. So yeah, that feels like you have kind of, do you feel like most of the shit that you have put out has been like primarily focused in the kind of like melodic rap direction, but that you feel like you have a lot more to offer overall as an artist? Facts. Definitely a lot more to offer. I'm just, this is a taste of what I got. I got to get, I'm going to disappear for like a month. I don't know, probably fake my death. Really? Come back and just make an album. Disappear for a month and you're just going to record while you're away? Yeah.
Starting point is 00:30:30 And just put something epic together? I need to come with an album. My fans are disappointed. that I keep dropping EPs. I think it's time for an album. I'm just trying to build up enough momentum before I really know. Right. Yeah. Yeah, because I feel like you only get that first album moment. But everybody does the same thing where they say that they're going to put out an album
Starting point is 00:30:46 and then they end up just calling it a mixtape once it doesn't do the numbers that they wanted to do it. There's a lot of big artists who have done that trick over and over and over. But yeah, I mean, like when you put out that first, like, official project, that's kind of like a very big moment in the life of a new artist. Yeah. What do you think needs to be different about the album or what are you trying to bring to the table on that? Like does it need to have bigger producers and features and stuff like that in order to feel like it's that big of a deal? And maybe 20% of that, I feel like with me, I need to deliver more.
Starting point is 00:31:20 I need to get like, there's a bunch of questions I got to answer. Like as far as just with my life, certain things that the fans know that I haven't really touched on yet, you know? And I just feel like it's better for me to tell my story more. I don't really, when you hear my music, you don't really, I don't really say too much as far as my life and what I go through. Like I say it, but it's really for other people to relate to it and hear it. Like, I haven't really spoke on my life yet. I feel like the album will have that and more of like a, you're going to hear more of like an effort put into the music. I definitely want to have better quality, have better production, cook up with different artists, down south artists.
Starting point is 00:31:58 I just want to show people unexpected things. I don't want to come on I don't want people to hear my album like I heard this already like I expected this I want people to hear it and be like holy shit like you know it's got to something that takes it beyond like oh you like you like the songs you heard from me on YouTube whatever but like this is just going to be something that's gonna add an additional layer to who I am as an artist right yeah yeah that makes sense so how about is this COVID thing fucking up your your progress all the touring off the table you were probably about to be a South by Southwest all that kind of shit huh yeah
Starting point is 00:32:30 Yeah, I mean, I was mad at first, but it's dope because now, like, I feel like I could build my catalog up. You know, I could definitely get my catalog up. And next time I do go on tour, I could do bigger venues, have way crazier shows. I feel like it's something you could learn from because it was kind of like a wake-up call. It was something that, I don't want to say needed to happen, but it was something that happened that raised awareness, you know? And it goes to show you anything can happen. Right. Yeah, I mean, it's the kind of thing, too, that, you know, rappers end up splitting their time between, like, recording and touring. Those are the two main things that are basically going to take up the vast majority of your time.
Starting point is 00:33:10 If you're an artist, then you have to juggle both of them. And it's been kind of crazy to see, like, so many different artists have to basically only focus on, like, recording and just... That's why a lot of rappers are streaming now and shit, just to try to have something to do. But what do you enjoy more of the recording process or the touring process? The touring. For sure. Hell, yeah. It's dope.
Starting point is 00:33:31 Like, there's so many things you see. Like, for me, the crazy thing for me, I love leaving the country and getting recognized. Because that's when it kind of like really solidifies everything. Like, just going to another place that you're not from and people come up to you. That's what really, like, shocks me because it's, I really forget I'm who I am. And I don't really, I don't walk around thinking I'm an artist because I'm a regular person in my eyes, you know. But I love touring, just seeing new things, interacting with fans. That shit is dope.
Starting point is 00:33:58 Where have you been out of the country since you started getting popping? Mexico, Belize, Honduras, really? Puerto Rico. Oh, that's tight. Yeah. Damn. So they really know what's going on out there?
Starting point is 00:34:10 Not yet. I mean, I just go there for vacation now. Oh, okay. It's not like no touring. We haven't left the country to tour yet. I was supposed to go to Europe, but we got cancer. We couldn't go to London or anything like that, places like that. Do you feel like you're big enough name at this point that you ain't trying to just be chilling outside the bodega or whatever?
Starting point is 00:34:25 That you just, you don't feel comfortable just sort of being around. You always got to be in motion. You got to be, like, actually moving the correct way? I mean, I have to. Don't get me wrong, because, I mean, I do have a lot of followers. I feel like, and people do know my music. But I genuinely don't feel like I have to. Like, I don't want to sometimes, but realistically, I have to.
Starting point is 00:34:48 Because I care about my life, you understand me? People seem to think shit is sweet. It's not. Right. It's not. I really, I genuinely care about my life. And there's people that don't really care about me, believe it or not. So I got to watch the way I move.
Starting point is 00:35:02 Definitely, yeah, because, I mean, it's kind of like only a matter of time. And no matter how comfortable you feel, if you're not moving around the right way, then eventually somebody's going to take advantage of you being too comfortable. Yeah. Definitely. You're a girlfriend kind of guy, or you living a single life? Thought life, if you will. Oh, okay.
Starting point is 00:35:22 So you're on the thought life. Tell me about it. No, not thought life. No? Single life. I don't know. I'm young. You feel me? I feel like, I don't know, man. Girls come and go. You got to wait till the right TikTok star swims in your DMs.
Starting point is 00:35:37 Hey, TikTok star, nah. That's what I see you with, man. You're like 18. You've got to do this. There's probably a whole crop of TikTok girls that you're looking at on the internet. No? Fashion Nova models? What are you into? I can't really say what I'm into. I don't, I don't. I just, I like, I like, um, I don't know. You don't got a secret girlfriend that you're not telling us about right now? It's understandable. A lot of rappers do.
Starting point is 00:36:03 A lot of rappers got whole wives and families and shit we don't know about. I don't mess up everything I got going on. I can't really, I can't say too much. Nah, I don't. So you're in the studio? You're writing a song about a girl. I love you so much, etc. There's nobody popping into your head that.
Starting point is 00:36:18 No, yeah, there's a bunch of people popping up. A bunch of different girls, that's type. I don't, I don't know, man. I just, I got a few more fans. I got to watch what I say sometimes. I got to watch what I do sometimes. I try to humble myself. And yo, like, you can't really trust people.
Starting point is 00:36:33 Like, I've had girls try to set me up before, so it's like. Set you up to get robbed or just try to expose you on some shit? I don't know. I found out, though, so it's like, luckily I found out. You never know. I could have probably died too, but it's like, it is what it is. People are crazy. You understand me?
Starting point is 00:36:48 That's why I watch the way I move. I don't really, I'm very strict when it comes to who I come around and stuff like that. I don't, nah. Yeah, that makes sense. I'm so glad that I got a girlfriend before I ever got set up. buy any of these fucking hos out there. We'll do it. We brought a stripper home from a strip club.
Starting point is 00:37:02 We're hook a number one time. She tried to steal my Gucci polo shirt. I was like, what the fuck? This would be me every weekend if I didn't have a girl to fucking monitor my shit. Nah. They do that shit. They're crazy. That's for real.
Starting point is 00:37:13 I'm like, man, you're really about to fold that up and put it in your purse? I don't know. You got some love from one of the great archbishops of Puerto Rico, Fat Joe. How was that? That was dope. Especially because of like the whole Puerto Rican. thing that's a big cosign yeah and then he he i looked up to him in punn as far as what they did for for our people carrying Puerto rico and like you said like it's like a drought as far as
Starting point is 00:37:40 Puerto rican artists like it's very rare you see a big artist dominating the charts are just dominating in general with a Puerto rican ethnicity you feel me or background and that was something I really wanted to like carry as far as just like what i represent what i stand for but i that i can't out of Norway I wasn't even expecting that but I'm a big Fat Joe fan shout out to Fat Joe. That's dope yeah because it's like being in like I'm from the East Coast so like growing up if there was a Hispanic person most likely they were Puerto Rican and then you move out here if there's a Hispanic person almost always they're Mexican so it's kind of like people don't realize there's such a massive difference between the cultures
Starting point is 00:38:18 and shit but that definitely yeah you know shout out to all the Puerto Ricans out there Puerto Rico okay um fuck Anything else we should talk about? Anything else you got in the works that we need to know about? New music. Definitely new music. I might come with a deluxe real soon or just a part two to welcome to G-store volume one. Maybe a movie.
Starting point is 00:38:43 A movie? Or a series. I want to definitely write something. I got something big on the works. I want to plan out. I don't want to put myself in a category or limit myself to what I could do. But I definitely want to do a series. Might give it a Netflix or something.
Starting point is 00:38:58 see what i could do with that that'd be dope yeah i mean that's that's the fucking new world that we're in it's like if people ain't gonna be able to tour for at least six months then everybody's just gonna keep getting more and more creative on the other side i become an actor you never know i could see it for sure you got tic-tok no i bet you blowing up on tic-tok though i bet your songs are all over no yeah i don't i don't use it though i don't know why like my manager my label they're telling me to use it i'm just not a fan of it yeah i don't want to disrespect tic tic tic t-tok no but I see like Chris Brown and Tyga on there. I'm like, man, it feels like there's a whole team
Starting point is 00:39:32 standing there telling them what to do to make this TikTok pop off. That's what you need. Is you show up? Tell me what dance to do. Then I'm out. Nah, they pay me out, dude. I don't know. I had to think about it. It'll pay in the long run. Get them streams up. All right. Anybody want to shout out?
Starting point is 00:39:49 Anything we need to know before we end this? Man, follow me on IG. I-A-M-J-Pri-I. Welcome to G-Star volume one out on all platforms. Shout out to No Jumper. Shout out to Adam 22. Appreciate you, man. Hey, everybody at home, go type his name in Spotify, Apple Music, get it in. Tick-Tock, etc. Appreciate you, Jay. Thank you.

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