No Jumper - Kairo Keyz on Growing Up in London, Falling Out with Central Cee, Doing UK Drill with Druski & More

Episode Date: November 4, 2025

Kairo Keyz talks about his come up, success, cosigns, getting love in the US and more! ----- Check out e420 app for deals Apple: https://spn.so/g6gbid5j Google: https://spn.so/104g2yp6 use code NOJ...UMPER for $$ off Shout out to all our members who make this content possible, sign up for only $5 a month https://www.youtube.com/channel/UCNNTZgxNQuBrhbO0VrG8woA/join Promote Your Music with No Jumper - https://nojumper.com/pages/promo CHECK OUT OUR ONLINE STORE!!! https://nojumper.com NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5tesvmDS8h50LkjnSAWMOs?si=j6sJD6DkR4mk5NZZWnlK7g Follow us on SNAPCHAT https://www.snapchat.com/discover/No_Jumper/4874336901 Follow us on SPOTIFY: https://open.spotify.com/show/4z4yCTjwXa4an6sBGIe7m5 iTunes: https://itunes.apple.com/us/podcast/no-jumper/id1001659715?mt=2 Follow us on Social Media: https://www.snapchat.com/discover/No_Jumper/4874336901 http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/nojumper http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: http://www.instagram.com/adam22 adam22bro on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 No Jumper, coolest podcast in the world. And today I'm having to sit down with one of the hottest rappers coming out of the UK. Cairo Keys, how you feeling? I'm good, my boy. How are you? Excellent, man. What brings you to the States? This isn't your first time out of here, right?
Starting point is 00:00:12 That's not my first time, but just working, bro. It's easier to work over here, you know what I'm saying? Yeah. Yeah. But you were just at a complex con? Yeah, that was lit. What were the highlights? The highlights are complex, con.
Starting point is 00:00:23 Just all the people that were there, bro. Just showed me, like, how far the journey's coming. Yeah. Damn. So you were having. a significant amount of fans coming up to and everything like that was a few still i was shocked that was a few nice you run into anybody that you uh look up to or we're excited to meet um you know that you got the ogs jim jones joos santana um you know you're you're like he was
Starting point is 00:00:47 there there's a few people still yeah no that's sick yeah i didn't go out there but i was i was kind of wondering because i've been the complex cons before where it's like you're kind of mixed in with all the big names and then i've also been to shit like that where it's kind of like everybody feels super segregated yeah yeah yeah that was a good time no it's good good though nice so okay for for those who don't know let's go through the the whole upbringing story and everything like that tell us a little bit about exactly where you grew up um i'm from south london cradon to be at um yeah well did you that's what's it like over there any hood any trenches especially quoden that yeah just like any any normal hood any
Starting point is 00:01:30 trench okay so what about your family situation did you have both parents around no I had my mom um then when I got to oh so I saw my dad my dad lives in Toronto so I got half of my family in Toronto then half my family in London okay and then yeah when I more when I got to like 15 16 connect to my dad a bit more okay even I always knew him but started going over there but he moved to Toronto at some point or your mom and him somehow my mom him in Toronto when she was younger because I also had family on my mom's side in Toronto. Okay. So when she was younger, she was going over there with the family and then she met my dad.
Starting point is 00:02:08 Oh wow. Okay. Nice. So, okay, one parent household, but how many siblings? One in that household and then one from my dad. Okay. Both sisters. Nice. Yeah. And were your parents, or was your mom like real strict or what was her parenting style? Yeah, my mom was she was strict, like, But in terms of like being able to live my life and go outside and she was cool with that maybe because I was a boy child. But other than that, like when you come to that school work and just having manners in the house and stuff like that, she was strict. But being outside, I was always outside though. Yeah. Yeah.
Starting point is 00:02:44 Yeah. I feel like in the UK, there's a lot of that where like the dudes I talk to like around their parents, they have to keep up impressions. It's not like here in America where you might be smoking weed in front of your parents or anything like that. But then once you're outside, and that's why you're craving to be outside, is because you want to be able to have some freedom. Can't do that shit in the house. Okay. So are you from a, quote unquote, estate or what?
Starting point is 00:03:07 Yeah, originally I was from a state. By the time I got to like, you guys called a high school, was in a house. That was when I'm used to credit. But yeah, originally from an estate, though. Okay. Yeah. And like, as a kid, are you, like, going all over London?
Starting point is 00:03:24 Like, are you seeing, like, you know, the fancier, nicer parts of town? Or are you just kind of segregated off in your own little world? No, no, I'm always around, you know? Like, I only knew about, like, South London and Cray in my area. And when I got to 16, I went to a college in Westminster. Okay. That's more like West. When I went up there, that's when I started thinking,
Starting point is 00:03:46 you know, people are moving different up here. Like, the West London people are a bit more different. And northwest, they're a bit more different compared to what I'm from. Like, they're more about money. You know what I mean? And they dressed better and shit like that. So when I was up there, I just started connecting with more people up there. And then from there, I've just been all over outside of London, wherever.
Starting point is 00:04:04 Definitely. Yeah. And wait, so your dad was a rapper? Yeah, he used to rap. Okay. Do you know how far he got in the game? He definitely did his thing, for sure. He's met a majority of good people back then, like people that had status and stuff.
Starting point is 00:04:21 Yeah, he did his thing, 100%. So are you, like, growing up? knowing that you have a dad that's on the other side of the world sort of and he's a you know a rapper are you like kind of fascinated by that or yeah yeah yeah like when I was young I didn't really I don't know if I'll say fascinated but I knew what was going on though that when I was really young I knew what was going on because he used to send that photos of the rap stuff and videos and yeah letters and stuff like that he went to jail so yeah so he was in jail like a lot of your childhood?
Starting point is 00:04:54 No, for the first few years or not when I was born. Okay. Yeah, for the first, after I was born for the first few years. And did you decide you wanted to become a rapper independently of him? No, no. No, I never thought I was, I never thought I'd be a rapper. Okay. Yeah.
Starting point is 00:05:09 But when you look back at it, do you think that like knowing about your dad being a rapper kind of made you drawn towards it a little bit? Yeah, like when I hear people talk about it, because my dad rapped and my mom sang. So it's like a whole family full of music. So maybe naturally, but. I never looked up to what they were doing and thought I was going to make music. So it was kind of just random. So what music do you remember being played around the household when you're a kid?
Starting point is 00:05:33 Hella R&B. Yeah, like Chris Brown, you know what I mean? All the R&B stuff. And then the rap stuff was more the commercial side of it. So obviously I was listening to 50, Lil Wayne, Kanye. It was only just now the other day that I realized my mom was listening to NWA annual it this but she didn't want to play it in the car you know i mean but yeah yeah that's always a problem when you have kids like for sure 95% of rap is like nah i can't really play this around my kid
Starting point is 00:06:04 not even the nicest most conscious rappers a lot of f words and whatnot but um okay so at one so at what point does it kind of click in your head that you have like an above average interest in rap and you might want to start doing it kind of the moment i started you know literally i started when I was at 16, 15, 16. The moment I started, I was just locked in. Anything I kind of start, I just get locked in. It's been locked in ever since. Yeah.
Starting point is 00:06:31 So at like 16, you started, like, was there anybody who actually kind of showed you the way? Or are you talking about just rapping, like, with your friends as opposed to get in the studio or anything? Yeah, I had one of my close friends Lynch. He was rapping first from when I was in school young. So, because he already had connections to studios. Like, when I wanted to rap, it's like,
Starting point is 00:06:51 I just went to him because I really been going. in studio with them and all of that. So yeah. Were you like, are you knowing at that point about all of the sort of local London rappers? Yeah, yeah, everyone, yeah. We listen to all the people from my area. Yeah.
Starting point is 00:07:07 Is this like post grime? Like, were you? No, I was after the grime. Okay. So grime is like some old head shit at this point. Nobody's talking about that anymore. Yeah. When I was young and I was rapping, there was, they weren't really a gram thing.
Starting point is 00:07:20 But the grand people, they're still around there. They've been doing that thing. they started a shit right the drill like take over literally like the year after I started rapping really it was drill because I started rapping because like chief keith and them but then like the year later is when the drill we had our own drill tight beats right at 2014 from what I remember definitely and did that kind of take over like your style of rapping as well like you're super influenced by that they didn't take over because I was doing them times I was doing like melody like wave
Starting point is 00:07:50 and all the tune stuff but still was rapping. I did a one, two drill songs, but it weren't really my thing at the time. Yeah. Okay. Um, and then when you like start getting a little bit of positive reinforcement, you start to realize like, oh, people around me are with my talent. When do you first start to get some positive affirmations? It would happen bit by a bit every year, but then I'll say by the time it got to like 2017, I had one song called Roadman at a time. And that got like my first like 100,000 views. So I kind of started making noise them times.
Starting point is 00:08:27 Oh. And then 2019 is where I made the most noise. Mm. I just kept growing up then 2021 and then now. Yeah. Yeah. Damn. Okay.
Starting point is 00:08:36 So at that time, 100,000 views probably felt like 10 million views now, right? That was lit. It was lit. So did that kind of change everything in terms of how people are treating you around the neighborhood and girls and shit like that? Or? Um. kind of not not too much yeah a little bit like people just endorse your music more like
Starting point is 00:08:57 even your own friends like it turns from you just showing them your music to them like you're linking them and they're already playing it in the car now you know what I mean it was shit like that girls that's always been that's only changed really now I've always had you know I mean I've always had girls but now at the level I am now it's gone up high so you feel like you need to like get affirmed by the masses in order for even like your friends and the people locally to sort of become supporters of your music? Yeah, kind of.
Starting point is 00:09:28 Either that or your music just needs to get better. I'm not going to say it in cap and say my music was the best. You know what I mean? I've been through stages where it's got better and better. Right. Yeah. Interesting. Okay.
Starting point is 00:09:40 And so I know you in like Central Sierra making music super early on. Was that like what year did you guys start making music? We linked up like 016, I think. around then, oh, 16, or 17, like that. Like when I was telling you, when I was going up to those sides, like West, because he's from West. Right. So when I was going out to those sides,
Starting point is 00:09:59 we kind of linked from there, we linked to one of my cousins called Risi. Okay. He was telling me, he was like, yo, bro, these guys, they were playing my music or whatever. He showed them my music, something like that. And he was trying to build a connection. And then, yeah, one of the days, I was just,
Starting point is 00:10:15 okay, I'm just gonna go out there and link them, went up there and link them, and then we was just locked him from there. So was it like a real friend friendship thing or was it like oh this guy seems like he's kind of bubbling up a little bit music wise so it might make sense for us to work together no no no because I had that at that time that's when I had the tune that was on like a hundred k right right so it's like man's bubbling he's already doing his thing um and then yeah just became a proper like proper friendship so
Starting point is 00:10:39 yeah because okay I'm not going to lie traplor Ross's video about Central C which has become kind of a topic of conversation over this past weekend that that was not not even on some cloud chase and shit to have this conversation about him. But like that was kind of one of the better things I've seen online in a long time because it really broke down like, look at all these years of his music, not really popping off. And then it kind of like shows like,
Starting point is 00:11:05 no, these are the songs where everything sort of came together, which I honestly think is really valuable for the kids out there, the people who want to make it as a rapper, because that is kind of how it goes. It's like you'll make music for many years that won't be it. And then at some point you might just turn the corner. And all of a sudden, your shit just works.
Starting point is 00:11:22 Backs. Yeah, in my opinion, it just goes, I think it's just a thing of like just being able to sit back and like be real with your career and how things are going because there still is those guys that are making music for 10, 20 years and don't get anywhere because they may not make no changes. So when you look at that, whatever trap was saying about, CENT, he's made changes wherever it says the sound, his image. You know what I mean? Sometimes you've got to look back and see what you're doing wrong or see what you can adapt to you. You know, I mean. Yeah, because I feel like the worst thing that you can do is take, you know, 10 years of your life and just keep doing the wrong thing.
Starting point is 00:11:57 The wrong thing. You got to like be adjustable enough that at some point you can kind of figure out what's working, what's not working. And, you know, the faster that you can do that, the more chances you can take, the better you are because, you know, if you spend 10 years working on something, well, you just wasted a decade doing the thing that wasn't going to work out. Yeah. For no reason, yeah.
Starting point is 00:12:17 So was there, like, what year would you say that you kind of? kind of took like a shift away from like the auto tune melodic stuff um 2019 yeah that's when i changed my name as well to the name i got now oh what was the originally uh a little k yeah i weren't really feeling at the time and then i went through that there's a thing in the ukk called a rated awards g rm daily yeah they had a rated awards i won some competition and that that brought man to the awards but i lost i didn't win the actual award that's when i was like you know what let me try and saying the thing like i was just saying like let me try and say anything like i was just saying like let me and just change shit like switch it up i wait to change my name change how i was stepping and kind of
Starting point is 00:12:55 update the sound did you did you feel like the main difference was like changing your subject matter or was it just changing your flow and like how you processed it was that changing the flow of it like i was still doing autotune in 2019 that's even me and sent shalt that time dropped something back to back that did well but i was doing more like a bit of rap bit of autotune bit of rap you know i'm saying and by the time i got to that 2021 that's when i just kind of started doing more to rap yeah do you uh you still dip and dabble in the melodic stuff or does it feel like that's kind of not for you anymore yeah i try but sometimes i feel like it don't work but it's because i haven't done it long when i was doing melodic i used to struggle to rap you know what i mean so sad now i'm doing so
Starting point is 00:13:37 much rapping that that's easy to man now yeah melodic is a bit but i do want to get back into it though it is kind of crazy like there's a lot of legendary rappers who when you go through their catalog they have auto tune shit that didn't really catch on people don't really give a shit about because it's like a lot of times they just want to hear you rap and you might have this other side
Starting point is 00:13:58 to your personality that you want to get across that's more melodic and shit but a lot of times the fans just react to one or the other yeah no facts I want to do it at the over car I had views in it before I've done a few millions in the auto change stuff and melodic stuff so
Starting point is 00:14:12 right I do it again so you go back and like delete some of your older stuff or No, no, I've kept all the stuff. There's a few from that, maybe a few years, years back that are deleted for whatever reason. Some channels, we used to have channels like Rap City that used to be on somebody else are deleted. You know what I mean? But other than that, a lot of my shit you can find. Definitely.
Starting point is 00:14:33 So, okay, what is with you when you lost your grandfather? Because I know that was a pretty big thing in your life. I was at 22, 23. Okay. Yeah. And what was your relationship like with him that made it? such a thing just locked in road out that was one of my closest people's to be honest yeah that in my opinion that was just like the only person I felt like I could be my 100% myself around
Starting point is 00:14:58 you know I mean I was just yeah just fully locked in did he understand what you're trying to do with the rap shit yeah like he was supportive of it like the rate of the words I was talking about he came it was stuff like that so all these things that I'm doing he would be there you know I mean definitely how did he pass uh COVID Oh shit. Yeah. That's crazy. Wow.
Starting point is 00:15:20 Do you feel like that kind of changed you as a person or as an artist? As time goes on, yeah. I realize. But at a time when you're going through it, I never lost no one before. So when you're going through it, you don't really, I didn't realize shit. But now when I'm looking back on it, it's kind of like, yeah. I can see why I was probably acting in certain ways or this and that because of that. Yeah.
Starting point is 00:15:41 I don't know. I'm still figuring out today. Do you think, because like, you kind of were describing that like around COVID is when your music kind of surged in popularity. Do you feel like there was anything about you just being in the house and be able to sort of focus on the music? Maybe. And obviously at the time, it's like the people I was with,
Starting point is 00:16:00 shit was just going up, bro. Now I'm trying to say things were just going up for the group that I was around that time. So yeah. Definitely. So, okay, was there any song in particular? Like the gang song, right? Yeah, yeah.
Starting point is 00:16:14 That's what really kind of blew shit up. What year was that? Last year. Oh, that was last year. Okay. So was that, that was the song that kind of just took things to a totally different level? Yeah, 100%. Yeah.
Starting point is 00:16:24 Life-changing song. Was there anything in particular about that song that you kind of knew in advance that this was going to be it? No, I thought it was just, I was pissed when I left the studio. Because at that time, I was going through some struggles and it's like every studio session count. You know what I mean? I'm literally trying to, not saying I was trying to get a hit for that level. I was just trying to get at least something to catch the fire. you know what I'm trying to say it made people aware of what's going on but yeah when I left that
Starting point is 00:16:49 studio session I was thinking bro like another one that's not you know what I'm saying hitting it's good but it's not hit but the people well I was only of one person and the producer he he knew it was what it was you know I mean really and when I got back showed up social some of my friends and that they kind of knew and then yeah just teased it on titho does that feel like a distant memory of having to be that conservative with your studio time since I'm sure now it's not a big deal for you to record for hours and hours it's the same it's the same bro i haven't changed my mentality like i still really yeah i still need to i still need to get because i remember like uh juice world for example someone who told me that he was broke a shit when he recorded like lucid dreams and all girls are
Starting point is 00:17:30 the same and all these songs then ended up becoming huge and it was like he would listen to the beat write the whole song and then he would buy like an hour of studio time and record multiple songs that he had already put together but he would practice the song hundreds of times before he got in the studio because that you know hundred bucks or whatever it was was like the end of the world to him so yeah no fact it's kind of like a different mentality when you have to savor every second in the studio fact 100% you got to pay studio a time you got to pay the travel to get there then you got worry about paying for the beat if you're going to release it it's a lot still so at that point were you already with a label or anything or you hadn't okay never had no label or dills ever in my life until
Starting point is 00:18:09 last year. So you didn't have anybody like, you know, kind of helping to bankroll the whole process or anything like that? Just me. How are you paying for all the things that go into being a rapper at that time? Just hustling, bro, working hard as hard as I can. Literally just trying to anywhere I could make paper. That's what I was there. Definitely. So that song comes out and is it just kind of immediate or does it take a little while for it to change your life? Immediate. It was that literally I had a song called trenches just before that. Yeah. And then that made the first kind of like noise. You know what I'm trying to say.
Starting point is 00:18:44 So eyes were on me at this point. Then I signed like a distro deal for like no money up front because trenches made noise, but it wasn't crazy like where they were going to start throwing advances and shit. So they just gave me like a little marketing budget or whatever. And then literally by the second song in, it was gang. And then because people already saw that I made like a new wave with trenches. So eyes were on me and gang was just better.
Starting point is 00:19:07 Right. And then when I dropped that, that just. took off straightaway rage. So now that it's been some time, can you look at it and see the change musically that was so attractive to people that kind of made everybody just rethink who you were? Yeah, 100%.
Starting point is 00:19:20 Like obviously the style of beats, for sure, that changed everything. That shout outlaw, that was the producer that did them. Then even the way I was rapping that, I thought about the process of how I'm gonna rap. Like I did it what a, I don't know, I felt like some of my other drill songs that I was doing. I was kind of like rapping loud, not aggressive, but just more forceful.
Starting point is 00:19:43 And I was thinking, you know, let me just kind of just be easy with it. I was just, I was taking in a lot of like Americans and some Atlanta, rapping that and they'll just calm on the beat. You know what I'm trying to say? So when I was making these songs that trenches and gang, instead of even like standing up, you know, when you're standing up and you're rapping, it's more energy. I was just sitting down and kicking back and, yeah, just changing the style of it.
Starting point is 00:20:04 I always think about that when I see rappers like recording sitting down in the studio versus just standing up and like if that has a impact on how they sound does it like open up your body and your lungs more so that you can like wrap more forcefully i think so for me it changes yeah it's the difference so you you prefer to just wrap just sitting in a chair however i feel but mainly uh kind of these days i be sitting in a chair interesting yeah i feel like that might be kind of surprising to some people or especially when i see footage of like young thug and he's just rapping and engineering the shit himself just that's kind of nuts to be able to do all that especially as like the superstar in the room who obviously could have an engineer
Starting point is 00:20:42 no facts for x-fax definitely so wait okay so financially how were you doing around that time because you went through like a stint where you were uh i don't know homeless is the word but you didn't really have anywhere to stay yeah it was just um my family had moved i was living at home still and then some issue happened and then they moved but um it was just a thing of that they moved fought kind of far, you know, that Birmingham and just past Birmingham and those places. So it was that to travel from there every day to go studio and just to do our way to do where I'm from. It would have been long. It would have made sense at a time that the money that I had would have, it would have made sense. The money that I had needed to go straight into music, not into
Starting point is 00:21:20 traveling from Birmingham and staying in this place and that place. I was like, you know, I'm just going to take the wrist and stay in the ends. But obviously doing that, I had to sometimes sleep here and there and yeah, I was never stable. Right. You never had to sleep on the park bench though. No, I got that. The car. I had a car. The car.
Starting point is 00:21:39 The car will do it. I had a car to Pejo. Peugeot. Little ass cars out there, too. Yeah. Like out here. Yeah. At the car still.
Starting point is 00:21:46 So even the car to studio. Yeah. Sometimes. That was the worst it would get. Mm. Not too crazy. No, I feel it. Um, so, okay.
Starting point is 00:21:53 Like, is it just like night and day between like that, that era? Like, all of a sudden, you're starting to actually have a decent amount of money and shit? What era? Like, once you put out of money. a gang and stuff yeah yeah it was like the first two months was just like motion remember I didn't I was in a deal already and I didn't take no money so because I'm in a deal with people are kind of offering me shit but I can't really take it at this time I didn't want to take it anyway because the distro that I was
Starting point is 00:22:19 with had a good amount of my percentage and stuff like that so mm-hmm yeah and like a couple months later than yeah money started coming in okay so I'm kind of putting this together in my head though like Central Sea blew up a few years before you did yeah yeah but you guys are still on good terms at that point or did you guys kind of fall out like right before he popped off no no no it was still in good times you were still cool okay and so then at some point you guys kind of stopped being cool like as he's experiencing a lot of success yeah just you know how it goes but there's any many friends not many but there's a few good friends even friends that was closer with than him that sometimes things
Starting point is 00:23:02 know people just have their own way how they've used stuff you know what i'm trying to say and i just kind i just had to distance myself from that i'm saying literally yeah i mean definitely a lot of people change as soon as they achieve a certain degree of success but then also like as the dude who's achieving a certain level of success a lot of times your homies can kind of feel a certain way towards you when when you're like all on the same level and then one of you just kind of blows up it it just creates a lot of weird tension. And that's why like anybody who blows up that is still cool with people that they came in the game with, you got to like really hold on to that if at all possible.
Starting point is 00:23:41 Yeah, no, 100% you got appreciate that. I'd say advice to anyone that's growing up or in those situations, communication is the best thing, man. That once you don't know how to communicate, that's where things go left. Like even like any other people that have even fallen out with or if I've gone up and things are making sense, I've communicated with that, with them. face to face or whatever. So they know where it is today.
Starting point is 00:24:02 It will never be a thing with me where I'm not communicating things and I'm moving a certain way. And then people are feeling the way I always tell people how it is or, you know what I mean? For sure. So now that you're achieving a certain level of success, do you look back on that time period when you guys fell out? And do you look at any of the things that you said or did a little bit differently? Like maybe you didn't necessarily understand what he was going through.
Starting point is 00:24:28 And maybe now you kind of understand more. since you've been through more of that stuff yourself? No, I still have the same understanding, obviously, because I know the things that happen, in it? So it's like, yeah, they're dark. So I know, I still stand on the same point of view with it, but it's just more of a thing of that, it's not even just to do with bro, just as I've gone up, as I've got older,
Starting point is 00:24:52 I just handle things in a better way anyway. You know what I'm trying to say? That's just with anything, music or real life, like even though I have never crashed out like that but I just don't I don't entertain a lot of you know I'm trying to say negative stuff but back then when obviously I'm younger like I said I was going through other things
Starting point is 00:25:10 people that people that you got love for or whatever and if they're dealing with you a certain way it kind of burns you so you know I'm trying to say you might lash out in a different way but that's the only thing I can look back on that as I'm getting older I'm just learning to just make sure I don't really indulge in certain negativity for sure
Starting point is 00:25:28 Do you, people say, I've been told that people say that he stole your style at that time, like when he kind of popped off and maybe being, you know, light-skinned and everything. Maybe that he was able to kind of surge past you. Like, did you feel like that was true? Like that he kind of was borrowing a lot of your. I don't know. People say that. Bro, that was bro.
Starting point is 00:25:50 Like, I don't get it. Like, when your bros, I'm sure sometimes you have similar traits or similar. You know what I'm trying to say? More time, that's how you become bros. in the first base because you kind of got similarities, but I don't know, but I've never said that out of my mouth. You know what I'm saying? Things people say, I've had friends say it to me.
Starting point is 00:26:08 That close friends. That's weird. I don't know. I've never seen it. Yeah, because it's like, you know, a bunch of dudes who are hanging out. Yeah, they're kind of getting ideas, close was, flow was, beat was, everything wise. And then to the fans, they're not necessarily, you know, if there's 15 friends, like,
Starting point is 00:26:25 they just sort of take a couple of them and those become the important ones. and it's easier for them to come up with sort of simplified narratives about who took so-and-so's style and shit like that. People that are looking from the outside, they're always going to have their opinion. Yeah, definitely.
Starting point is 00:26:41 So have you, I mean, you've kind of spoken on him in music, but you haven't like completely jumped out the window. I feel like it's not like 100% hatred on your end, even if you do have some feelings. Yeah, no, not everything from, I know, everything's calm, but, like, there's a lot of type, bro,
Starting point is 00:26:58 There's a lot of times people say I'm saying things, but I'm not, like I've fallen out of people that are closer than I was a bro. You know what I'm trying to say, but it's like naturally, obviously, if I say that, then they're going to link it to, you know what I'm trying to say? I was doing that because I was hearing you talk about somebody blackballing you, and I'm just assuming you're talking about him, but also I don't know that. You guess? I could be going through anything.
Starting point is 00:27:20 Someone could be trying to black move me through a label or whatever, and then they're going to link it to bro. But at the end of the day, there's stuff that I say, and it's like, I don't know. No one can't say something about me on a song. If the shoe don't fit, I won't feel away. So it's just about if the shoe fits, then that's on you. So tell me about these dirty Utes that you ran into at wireless.
Starting point is 00:27:40 Oh, well. I don't know. You know, that was a situation to do with some of my guys and, yeah, another entourage. Okay. I had it met before. Literally, I don't know what that was about that day, bro. So it was the kind of thing where he has, like, dudes that are rotten for him now and you didn't even necessarily know.
Starting point is 00:28:00 I didn't even know if they're with him. I don't know. I've never met these guys a day in my life. Wireless is kind of a mixy environment. Like there's a lot of people backstage from my experience where they can really, you can kind of run into each other there. Yeah, kind of still. Every time I've gone there, it's been easy.
Starting point is 00:28:15 But that time, yeah, I think a few of my peoples and some people's that we didn't know, something happened. Yeah, because 2019 when I went to wireless is when I got the young thug interview and like a Deuce World interview and all this shit. And it's kind of like, everybody was just together backstage in a way that they don't really do that in America.
Starting point is 00:28:33 Everybody rolling loud backstage. It used to be like that, but now they keep everybody hell of separate because they're scared. They've had too many fights. They have too much bullshit over the years. I feel like they're not trying to get sued for people getting into it with each other and whatnot.
Starting point is 00:28:46 Yeah, yeah. But so in that wireless situation, it was just kind of like a little skirmish that popped off, but he wasn't actually there. It was just some people that... Oh, yeah, no, no, no. Okay. From what I had no anyway.
Starting point is 00:28:57 interesting. Okay, so what is your relationship with like your old neighborhood? Like, do you still feel like you can just fully go back there or is it a little bit? Yeah, I'm locked in over there. Okay. People, yeah. Literally, I'm always there. It doesn't stand out to you as like too dangerous or is somewhere you have to be?
Starting point is 00:29:16 Not a man's old neighborhood like to get London, yeah. Right. You know what I'm trying to say because of the, I don't know who you don't like me. I'm the one that's my face is out there and I'm trying to say. I don't know who's onto me. I could bump into anyone. It's an issue. And I don't know them, but they know me.
Starting point is 00:29:32 So that's the issue with that. But where I'm from now, I still go to the local shops where I'm from, barbershop, this, that, some of my family's still there, uncles, you know what I mean? Because, like, the traditional advice that I heard like a million times
Starting point is 00:29:45 in the rap game is basically like there's no place that you're more likely to get killed than where you're from. Do you feel like that's true in the UK as well? Yeah, I feel like it is, but it just. for me saying where you're from, I would just say London. I wouldn't say my actual hood where I'm from.
Starting point is 00:30:03 But yeah, London in general, yeah, that would be the place I'd say where I don't want to be. You know what I mean? Yeah, because in that, there's like a documentary that came out about you, maybe like a month ago or something like that, I think. And in it, it's like your team is talking and they're kind of like, yeah, like we were acting like shit was all good. And then something happened. and then you kind of had this realization
Starting point is 00:30:27 that you wanted to be more careful about how he moved around. Yeah, yeah, yeah. Again, yeah, that's just the, like what we was just talking about, bro, just the friend thing, isn't it? Some people change, bro, as well, that situation was just one of my guys tried to set me up. Really?
Starting point is 00:30:42 Yeah, some madness that happened, literally. Oh, shit. Yeah, there's shit like that. So you were 100% sure that it was somebody who set you up or it was difficult to put it together? Yeah, I'm 100% sure. He knows. He knows.
Starting point is 00:30:56 He probably knows. I had to say he said it. I know. Damn. That was mad obvious. That's crazy. Yeah, it was crazy.
Starting point is 00:31:03 That was a crazy one still. Is that like one of the main friends that you've kind of lost since you started coming up? It was a good friend still. He was around. I wouldn't say like, yeah. He was definitely a member. Every video knows where I come to my house. You know what I'm trying to say?
Starting point is 00:31:18 Wow. Proper, It was too, it was, it was, it made it ways, if it made it sway to the internet, it'll be, it'll be mad. It was too, like, laugh or death, close to life or death situation, you know, I'm trying to say. So I could even let that. Damn. That's crazy. But your fans having, like, put the pieces of the puzzles together and, no, it was something that only I know.
Starting point is 00:31:43 Oh, shit. Yeah, it was only I knew. I think maybe the police at the time knew, because I had a show at the time and that got canceled because of that. It happened a night before my show. Oh, shit. Yeah, yeah. So, okay, your team in that documentary, when I'm seeing them talk about your career and everything, I'm just realizing like, holy shit, you have like really strong, good people in your corner in terms of like helping you with the business side of everything. Like, when did that kind of come together in terms of you just like linking with people that really understood your potential?
Starting point is 00:32:17 Last year. Really? Yeah, before, before gang was just me. Mm. And since the last year, it means it just. been connecting just been building from there yeah like some people I knew before like my manager I knew him before and then you know like when it makes sense we connect properly is it like you always see eye to eye with what they're trying to have you do or are there
Starting point is 00:32:39 times where they want you to do one thing and you don't necessarily agree yeah no there's a lot of times that I don't agree but then I'm always like willing to try though I don't feel like I know everything so sometimes as long as it's not going to harm my career I'll say you know what I don't really believe in it, but I'm going to do it. And we'll see what comes from that. And there's something they told me to do and I've done it. And it made sense. And then there's somewhere, it's like, told you it's not going to make sense.
Starting point is 00:33:02 You know, I'm trying to say. But, yeah, we don't always see it ever. Are they, like, pushing you to make music that might be a little bit more mainstream or palatable to a larger audience since you've had some records that have gone so big? Yeah, 100% because I feel like, that's the type of thing I do anyway. Now, if you could kind of if you compare me to all the, other UK artists, they're not really, they're not all doing like the full, I don't know, West hitting all these different territories, you know what I'm trying to say?
Starting point is 00:33:34 Kind of more just for the UK. I mean, drill is a dead end in a lot of ways. Like we all like it. Like we all have tons and tons, hundreds of drill songs that we love. But let's be real, like the number of people who really come up out of that scene and are successful. It's like usually they have to kind of pivot into doing other things because especially if your shit is like super violent and everything is about what gang you're from and who's about to get poked and all this shit. I mean, that shit just doesn't really, it's not likely to hit a huge mainstream audience. No, facts.
Starting point is 00:34:12 I feel that sometimes you just as a rapper, it's up to you, though, people can rap how they want to rap. If you want to do the droolting, that's just however you feel in it. But if you do want to kind of make your thing go bigger than it is, kind of just talk to people, like, not just where you're from. Do you know what I'm trying to say? So a lot of times people are rapping and they're just talking to people where they're from. And then a next man that's in, I don't know, wherever in the world, Thailand or something, he might not understand shit that's going on in the hood, in the drill community.
Starting point is 00:34:42 You know what I'm trying to say? So it's that just kind of branch out what you're talking about sometimes, I'd say. those people go to furthest. It also feels like there's an extent to which like, I feel like the fans were more interested in drill five, 10 years ago and now it's like they've seen everything. They kind of get it to a certain extent. And I think I'm always hearing people say the streets are dead.
Starting point is 00:35:05 And I don't 100% believe that. But I do think that there's an extent to which this new generation just is not as impressed by street shit as they used to be. I'd say the exact same thing you said. That's what I've been telling people, the same shit. I feel like the streets are still there. Probably will always be there
Starting point is 00:35:20 because there's always going to be people that haven't been raised right or in certain scenarios where they've had to do certain things and I'm trying to say it. Until everybody's rich, that's just how it is. But I feel like, yeah, people are not impressed by it as much as we was before.
Starting point is 00:35:35 Yeah. Like if I found out that one of the guys that you're with right now fucking sells 10 keys of cocaine a month, I would be like interested and impressed, I guess. but also like a big part of what I'd be thinking is like wow you're crazy dude like why the fuck you're doing that that's not going to work out good for you man uh which I think like is kind of the opinion of a lot of people is like everybody kind of gets at this point like oh all these gangsters snitch on each other yeah
Starting point is 00:36:03 you're going to end up in the feds for 20 years like it's just not really it's just not like in the 80s or the 90s where it was like oh he's a gangster like I'm just impressed it's kind of like people are a little bit more critically thinking at this point and when you see a rapper get arrested for, you know, shooting somebody or ordering a murder or whatever. It's like the audience is kind of like, oh, he's a gangster, but they're more like, wow, what a dumb ass. Like he could have made millions doing music and he was doing that. Like facts, that.
Starting point is 00:36:32 And I feel that there's a bit more, better, what can you call it, influencers role models that there's so many outlets these days. So it's like more people, like when I was in school, but there was no people on TikTok and becoming influences and shit like that. So it's like now there's that. It's like when you're younger, it's kind of more easier to say, well, I'm gonna be a YouTuber.
Starting point is 00:36:53 I'm gonna do this or I'm gonna do that. Like before it was just kind of whatever you're seeing outside. Yeah. You know what I mean? So like I was interviewing a dude the other day who's like gang member did all these years in prison, et cetera. And he's talking about his son and he's like, yeah, my kid's like 14 and he loves streamers.
Starting point is 00:37:10 He's watching all these different guys playing Fortnite and shit. And he just like to him gang bang. it's some old head shit. He's just not really that fascinated by it. But then that same guy was like, that kid is kind of an exception to the rule. You know, like more off to the nod,
Starting point is 00:37:27 the kids are still like crashing out trying to be on some crazy shit. But, you know, it's pretty good if like a nice chunk of society is not necessarily as impressed by that shit. Not facts. Do you think like getting on TikTok kind of like made you realize how big the world was in a sense?
Starting point is 00:37:45 Because your homie, that you're around or from your neighborhood or whatever probably do listen to the cool drill rappers from that area or whatever but like once you get on tic-tok you realize like oh it's a whole world out there of people for me to do the transition that i did because i was never using tic-talk like i was like when i had that kind of come up in that 20-21 and i was doing the drill stuff and i i wasn't doing no t-tick-tok like people were telling me to do it i was like nah and then when i had like a little down period and i was sitting back trying to study this shit i was just like you know i'm to take the TikTok route like because at the end of the day I know who I am so it's like me
Starting point is 00:38:22 jumping on TikTok doesn't make me a TikTok rapper you already know what I've done all these years and then yeah just jumped and then made a difference still but it is it tick talks like another world because you like probably shouldn't swear too much yeah you can't smoke weed you can like pull out a bottle alcohol really you like you know if you got a girl with you she probably don't want want to have her tits hanging out too much because there's all these weird factors to the tic-tok algorithm that'll shadow ban you um so did that kind of like tweak the algorithm in your mind of like what was going to make you successful because i feel like you know on tic-tok it's very it's good if it's well lit it's good if your clothes look good it's good everything is like you know
Starting point is 00:39:04 they kind of want this like shiny polished thing in a way yeah i kind of just brought what i was doing on instagram to um tic-tok like you whether it was color matching or in front of a whip and the whip's red and my outfit's red you know i'm trying to say whatever it was oh that's smart i never really would have thought of that but that makes a lot of sense yes i just kind of brought what i was doing on instagram to tick to but it just all happened naturally like the cameraman that i met at the time after the gang came came out he was kind of ready he had idea to do the type of videos i do at the verticals and stuff like that on the tripod and it's kind of this he just brought that to me and i was already by a colorful car or whatever and then once we did that it's
Starting point is 00:39:45 like going viral and it just became like okay this is what we do for the shit to work definitely but does it feel like the tic-tok stuff sometimes like interferes with other stuff like you know i don't know it's like is it is it such a different audience that it's kind of hard for people on the other side of the audience to sort of understand the tic-tok side of things sometimes nah because what i noticed is that you got like the tic-tto rappers that when they they could get like I don't know. I've seen guys get like 400,000 recreats. Yeah.
Starting point is 00:40:17 So there sounds everywhere. Then you go to the streams and they may have just like 2 million streams, which is good. But I feel like with my one, the music actually resonates like gangs and like 100 M's, but they only got like 100,000 recreats. But there's other guys with 500,000 recruits. Their sound is everywhere. You can't escape it. But the actual song, people may have not connected with the whole song.
Starting point is 00:40:40 They might have just connected with that 10 second dance or. the 10 second funny caption bit of the song. So it's like that's the difference I fall out with man. The music resonates. The music, the streams are always bigger than the numbers I'm getting on TikTok. Yeah. And I'm happy about that because that means people actually can play my song from start to end and rock with it. It's crazy too though.
Starting point is 00:41:01 Like sometimes it feels like you can kind of game TikTok by like, you know, if you have like a weird sound or sample in the beat of the song, that that's the kind of thing that's enough for like a young fan to like, latch on to, but then like just for an example, Scrilla, I interviewed a year and a half ago or some shit like that. Love his music, kind of like a, you know, he's got his own style, but he's a drill rapper, but then it ended up being like one weird ad lib that he said in his song that created the six, seven trend that has kind of taken over America.
Starting point is 00:41:35 It's just so strange. Like he never could have predicted that in a million years and ended up being basically like the biggest thing in his career. I think all the best things happen naturally. really wrong. Anything that's happened good to me in the last year has all been natural. Definitely. So what about like your, oh, okay, so what is new jazz? New jazz. Obviously a producer will be out to explain it better than me. But that just came to me. Like when I went to the studio, he was telling me, he was giving me these beats. And I was like,
Starting point is 00:42:07 he's kind of sounded like weird that. I'm going to just do them anyway. I'm going to tap in the studio. Whoever tells me to jump on this beat or do that. I'll just do it. And then, yeah, at first he told me that it's like a yeat type beat or something like that. So I remember posting the trenches song on my TikTok and in the caption I said, like, Yeet type beat, like, what do you think? And then there was this hell of comment saying, this ain't Yeet, this is New Jazz. And I was thinking, what was New Jazz?
Starting point is 00:42:32 And I started hitting up some of the producer. They were explaining it to me. But from what I'm aware of, I don't know all the ends and out. There's a guy called Lunchbox from New York that I think he started that shit. But Little Tecker does a lot of that as well. So you didn't start it. You're just kind of credited as popularizing it? Yeah, the reason why I'm credited for popularizing it is because I added a difference to the sound.
Starting point is 00:42:55 So whether I wanted to take the credit or not, it was always going to happen because the type of new jazz that I'm doing, it's that, like I said, the producer could explain it better than me, but it's like merged a bit of like maybe like a drill tempo or whatever. But I think it's the drums. There's that new jazz or some shit like that. Okay. Only my beats sound like that. So to get my beat, you would have to type in like Carole Keys type beat. You wouldn't be able to type in like little tech of New Jersey type beat and hear Matt. You know what I mean?
Starting point is 00:43:23 Right. It's like I've added a different source to my thing. And yeah, that's why it's kind of created its own niche, own lean. Oh, okay. It stems from New Jersey. Nice, nice. What about like, when did you feel like you started to actually have more of a U.S. fan base? because that's obviously something that's kind of been very difficult for UK rappers over the years.
Starting point is 00:43:45 And still bit by bit, we see people becoming more and more accepting of the UK accent and music style. But when did it start to feel like, oh, okay, they're actually fucking with me. Yeah, off the gang, but then Drewski, after I did that show, Drewski, yeah, shit went out. How did that come together? Because what's it called No More Social Media? Yeah, yeah. And it's like, I mean, he's some, I don't know how hard. had to work for it but he kind of nailed the flow and everything pretty quickly he did his thing um
Starting point is 00:44:15 how did it happened like the day before i met him he posted my song in his story like when he was posting his pop-up in london and then i was because i was kind of this messaging a few people that i work of like you look can connect the dots and try and connect it but again like i said it just happens natural like no one could have really connect the dots then i had to go to the babe store to collect a fit when i got there he was there. And then, yeah, he was just showing me mad love. Just locked him from there. And then he just told me whenever I'm over in Atlanta to shout him.
Starting point is 00:44:46 And I was literally, my flight was already books for like the week after. And then when I got, before I got there, I was in LA at the time. And he texts me saying, yo, would you get on this song? And I heard it. And I was at, yeah, I felt, you know, I'm a bit skeptical. At first I was a bit skeptical because, um, boy, see where a man's from, yeah, that the hate is just, you might have heard about the UK hate, isn't it? The UK is one of the most, like, judgmental countries I could think of.
Starting point is 00:45:11 Or they really just want to keep you in a box. They don't, you know, creativity, free expression. That's kind of like more of an American thing. Not to say that there's none of it there, but there's just like, it's kind of like a confining vibe out there in a way. No, fact. So I was kind of skipped because I was thinking, like, like, if I do this, then people are just going to take, man, serious.
Starting point is 00:45:30 Because obviously, I've just stepped through the door now. Exactly. I'm rapping out. But it's like, I didn't want that. And I just started looking at what you guys do. And I was like, bro, serious rappers be doing like comedy sketches sometimes or this or that. Like they do things with content creators.
Starting point is 00:45:46 You know what I'm trying to say? So I was just like, no, man. That's the way I want my career to go anywhere. I want my career to be a thing of like where I'm presented in a good light. Especially because Drusky is so huge. And have you ever met a Drusky hater? No. I mean, I don't think.
Starting point is 00:46:04 Exactly. I'm sure they're out there somewhere, but it's not like a popular thing that hate on Duzki. He's pretty much like a person who just brings joy to the world through fucking social media, yeah. No, fact, so then when I just go over that
Starting point is 00:46:15 and it took me like an hour or so, I was like, yeah, I'm gonna do it. But when I did it, the same shit I was worried about happened in the UK. Like, I went on Twitter, and it was only UK people, like, that kind of like influential people in the UK that were just saying, like,
Starting point is 00:46:32 why did Cairo do this? And at the time I was going to Because they're all going on And it was like a half and half Some people were saying I've done the right thing And it's opening up my market to the US And then you had the haters that were saying that
Starting point is 00:46:46 And I was tempted to post my streams after Because after I did that Druski shit That gang went from doing like 150K a day to like 350k a day And mainly was America You know what I'm trying to say So I knew that was going to happen But yeah these people
Starting point is 00:47:01 They don't get it man that I really get. I think that they might be scarred too because I might be getting like the order of the shit Ron, but like when Man's Not Hot came out, it's like the biggest fucking meme for the whole world. Yeah. But then I felt like some people in the UK ended up not loving it
Starting point is 00:47:19 because they felt like it made the genre as a whole kind of look like. Like if everybody's introduction to the genre is like, oh, here's this funny joke version of it. Yeah. That can maybe make people as a whole not take it seriously. Yeah. there's the UK it's always like that but you have a lot of great people in UK as well well that that push like I said it was half and half a lot of great people push the man's not hot
Starting point is 00:47:40 but then there's just some there's just certain people that kind of just direct and only find the negative out of it they don't find the positive but like I said even when I went into the studio that day I had a choice I could have went kind of with just being funny too but I said nah I'm gonna wrap some shit on this you know I'm trying to say and that helped me also because a lot of the comments especially from Americans were saying And even back home was saying that Carol slapped his verse You know what I'm trying to say
Starting point is 00:48:05 But I could have just did the funny shit Yeah Like the man's not hot You know what I'm saying But I was like nah I mean used this outlet That Druski's giving me To actually show
Starting point is 00:48:13 I can rap Definitely Who else? Who else you got Good relationships with In the US? In the US So much people
Starting point is 00:48:24 You know I don't know I'd say good relationships But just Show me love And communicated You know what I'm trying to say Like
Starting point is 00:48:31 Had like the Jack Carlos I was spoken to Rip Ross. Soldier Boy Show Me Love. I've got songs with like 41 from New York. So many people, bro. I can't even remember everyone. What do you think it is? You think they just like
Starting point is 00:48:49 hear the music and I mean your sound is very like clean. Yeah. I guess is how we kind of put it. Like I feel like a lot of drill music or UK's street music might be kind of like hard for people to wrap their heads around, but generally speaking, it's like kind of, you can tell what you're saying.
Starting point is 00:49:05 Yeah. You know, it's comprehensible for the masses. Yeah, facts, I think the same. Yeah. I've been told by people over here as well, that they can kind of hear what I'm saying, that the clarity is a bit. Yeah. Cleaner than most.
Starting point is 00:49:17 And you realize over time that, like, popular rappers are attracted to other popular rappers or people that they think are making good music. You know, everybody's always trying to figure out how they're going to get another hit or make a popping song. So it's like, you know, if your music. is killing it on social media and TikTok and everything. That's probably going to be enough to make a lot of people kind of stand up and say, oh, okay, I want to be a part of that.
Starting point is 00:49:40 Not facts. 100%. So, okay, you, okay, this is a question that was written for me. I'm not going to pretend that I thought this up over my own head. But how did you end up collaborating with some of the most dangerous UK drillers? And they mentioned people like twin S. and is a rapper called 36 who also is talking some wild stuff. Like, how did you form a relationship with these people?
Starting point is 00:50:12 Twin, these guys are sharing me, they'll just show me love, bro. Yeah, sharing my love, like on socials, whatever. And then ended up meeting, bro, at one of my other guys' events. And just locked him from there, bro. I was just sharing my love. And then, yeah, just made sure to make it work. Like, I could see where he was going. And you know what is again that another difference I've noticed over here, a lot of people will work with people that are smaller than them.
Starting point is 00:50:40 And I'm trying to say, like I'm trying to say, like I'm trying to, like I said, me compared to Druski's level of fame is, you know what I'm saying, completely different. And that don't always happen back home. So that's something I'm trying to do as well. Like anybody that I kind of see that I, what they're sound and is that I can relate to what ever they've gone through or where they come from. man want to work you know i'm trying to say so i just see twin doing this thing and in my head i'm thinking at the time i kind of got like more of like you said clean i got more like the mainstream audience like the tit-tock shit that you know i'm trying to say so i was thinking you know what if he's doing what he's doing now the more drill shit and that if i can merge it we can kind of get a
Starting point is 00:51:19 hit out i fully agree because it's like even once you've been out for a year two years to a certain extent you know the fan base is always finding out about new rappers so like you are not necessarily like old in their mind after a couple of years but you know they get familiar with you and they stop being so enthralled maybe necessarily but as soon as you start tapping in with the younger rappers and work with them i agree it kind of just breathes life into you yes it also like creates competitors for you but music you know i mean i feel like you're better off embracing that and and having that uh image as the guy who's not selfish with the clout and who actually wants to see people win in the long run is a pretty good thing no 100% it helps everyone as well
Starting point is 00:52:00 You see a lot of the great guys that I've been around for long because the guys they've kind of put on with them. You know what I'm trying to say? So, yeah, I just wanted that. Just work with people, though. That makes sense. But it's crazy because, like, there are underground rappers that I've been around over the years who, you know, huge rappers reach out to them. They want to do music together. And then they realize at some point, like, oh, I could do music with them is never coming out unless I signed to them.
Starting point is 00:52:30 Yeah, yeah, yeah. And then you kind of realize that, oh, for these more established rappers, they don't want to necessarily just glow up a random rapper when they could be part, like, you know, own part of this rapper's career. And they sort of look at that as like, oh, like, you know, and even somebody like Drake, I mean, like the story of him in the weekend is kind of notorious. Like he was behind the weekend 100% weekend shows not to sign with him. Yeah.
Starting point is 00:52:53 And then he kind of ended up looking at it like, God really put gas on his fire and helped you to become one of the biggest artists. and didn't ultimately get to participate. Yeah, but sometimes that's just how the story goes. Yeah. You can't control the story. It's that that's what Drake was meant to do for a weekend, you know what I mean? And then move from there.
Starting point is 00:53:10 Definitely. Okay, so, like, where do you feel like you're at in your career right now in terms of, like, what you want to accomplish and how far you feel like you have to go? Yeah, I feel like I definitely still go a long way to go. But I just feel like I'm at a point where, it's time to like really just become an actual artist pro and have a real fan base and yeah that's that's the next level i feel like it is for me right now that just expanding who i am
Starting point is 00:53:42 and becoming more of a global artist really that's yeah for sure you feel like u k hip hop is kind of at a low point right now or it's a weird one i don't know everyone has that own opinions because you had like you had like maybe like oh 16 to like 20 20 when obviously more people were charting in the ramp culture more people were trying it was that it was more a scene yeah you put your video on jim daily you're popping you're probably gonna get 20 10 million views you know I'm trying to say but now it's that no one really uses the platforms as much anymore it's not really like a scene it's more like every man for himself every man for themselves there's a lot of man doing well
Starting point is 00:54:20 you know i'm trying to say you've got like the underground guys they're doing well you're people like man people that are bigger than me you know i'm saying everyone's doing well in their individual world. So I don't know. I kind of prefer it. You know, I'm trying to say that you got you got people like NEMS who's mad successful, but I don't always see them in the charts.
Starting point is 00:54:39 You know what I'm trying to say. It's just that. It's a good thing, in my opinion. Everyone's just in their own world, deal with they're doing. Yeah. Yeah, definitely. Yeah, I mean, yeah, there is a lot of truth
Starting point is 00:54:49 to that, even when I did, I interviewed like a ton of rappers in London in like 2018, I think, some shit like that. And I mean, kind of the same thing as America. At that time, it felt like everybody was looking for the next rapper
Starting point is 00:55:02 that they were going to hype up and turn into a movement, et cetera. And it kind of feels like some of that hype has withered away, but I still feel like there's still a ton of room for actual talented rappers. But there was a thing in 2017,
Starting point is 00:55:17 where I was like, oh, you have pink dreadlocks and a face tattoo? Like, we're on it. We got to hear from this guy. We've got to give them a million dollars. Got to sign them.
Starting point is 00:55:25 And a lot of that went away. But then there's still like, you know, I think for people who make quality music is still Yeah, very, very much an opportunity. Not facts, facts. Definitely. Okay, so I have to shout out Trapler Ross because he's the one who told me like, yo, this dude's in town. You've got to do the interview with him.
Starting point is 00:55:41 I shot at Chapman. Yeah. What do you think of his content? Because I previously said like Treblor Ross is like one of the biggest personalities who's come out of the UK in terms of hip hop. But he kind of corrects me to say that, yeah, okay, maybe there's some truth to that. But like his fan base is super US specific. Like he's probably a lot more famous here than he is back home. Yeah, yeah, most likely.
Starting point is 00:56:10 But yeah, his content, I think, I sat down and watched it. It's interesting. He's taught me a lot of shit about some American artists that I rock with. You know, I'm saying, obviously, you've got to take everything with a pinch of salt because there's shit I watch about me online sometimes. And it's that that's not how I went. You know what I mean? but um yeah i rock with his content still i thought i feel like with trap you just um if he feels like
Starting point is 00:56:31 certain things are maybe not offended it called a there's missing shit in the thing you know what i'm trying to say then he just has his opinion on it you know i mean he's just talking because he tries to get all the facts that he could possibly get you know what i'm trying to say so if he just feels like some things are missing and yeah he were talking it some people won't like it but i feel like he's genuine of what he says well he's not really out of trying to Yeah. You know what I mean? Turn anyone down or anything like that.
Starting point is 00:56:59 He's kind of just doing his research. Yeah. And he's putting it out there. Not a lot of people would like that, though. I have had some, like, big rappers reach out to me at various times about specific things in videos. And they've been like, yo, I fuck with Trappler or else. But he got it all wrong on this video about this one thing. And it's kind of weird because it's like, I want to tell them, like, if he got it wrong, it's not for lack of trying.
Starting point is 00:57:22 Because that's all he gives a fuck about is trying to figure out. out the truth. Maybe he cares a little bit too much at times where he's digging into people's personal lives to the point where they almost feel offended. But I mean, it's, it's never like he's intentionally painting a false narrative. There's a million people who do do that in the rap world who just want to get Instagram likes by lying about something. But he's not really that guy. Yeah. And as a lack of a rapper or influence or wherever you are, once you put yourself in the line like, if you can't take that people are going to post shit about you, that it's not always true. Then you're in the wrong field because that's what comes with it. No one's ever going to
Starting point is 00:57:55 get the right story all the time. Some people may try their best. Some people may lie, but like, trap's not going to get a right every single time, but... Do you think that he was in imminent danger when YBs was kicking him out of the booth at ComplexCon?
Starting point is 00:58:10 No, no, no, it was all good. He was straight, bro. Oh, okay. He wouldn't go there if he knew. You know what I mean? You know, he knows that he's there and that. Everyone... I was impressed with how bold he was, because if I make a four-hour video kind of shitting on somebody,
Starting point is 00:58:25 I would definitely It depends who you're shitting on though Yeah I just I don't know if I would march right up to their booth And walk right up to him in the middle of ComplexCon But that is like content wise That is the smart thing to do But I would be a little bit anxious about it It depends if you're shitting on it
Starting point is 00:58:37 It depends if you felt like you were shitting on them I don't feel like he felt like he was shitting on them Maybe he feels like he's telling his truth Or what he believes is the truth And he obviously has done his analysis Of what he thinks How they move And you realize when he's got over there
Starting point is 00:58:53 That's safe I'm trying to say He's checked his environment He's in complex I was there I was watching it When it happened So
Starting point is 00:59:01 Nothing really is gonna go down Over there Because he told me Like before he went He was like The only two people That I'm a little About seeing
Starting point is 00:59:08 Is young thug In Central C And I was like I'm gonna be real Young Thug probably Still don't know who you are He's like He's like yeah
Starting point is 00:59:16 But I made like 50 videos With him in the thumbnail I'm like Somebody like young thug Probably still don't know who you are And if he does I'm like I'm like
Starting point is 00:59:24 many people you heard are young thug beaten up in real life or like i mean nobody like he's just too famous he's too rich he's not he's not thinking about that but this i was like yeah the thing with central c for sure that could be awkward but i was like you know what worst case scenario somebody takes a swing at you you got a fucking great lawsuit on your hands like and you're gonna make youtube videos about it they're gonna get millions of views so might as well just plunge yourself into the fire back's bro but people like i say and people go accept this to what comes with a thing though I wouldn't even be that mad Yeah
Starting point is 00:59:52 Do hire you go This is the shit that's meant to happen But people are meant to have opinions Yeah On you and that you can't Unless the opinions that the people are having on you It's something you're even trying to hide Or
Starting point is 01:00:02 It's true Yeah Then maybe that's why people get upset But me bro If it's not true I can't really get upset It is pretty funny though Just because Central C did handle it pretty well
Starting point is 01:00:14 Like he was chill He was just talking Like he didn't really He shook his hand When he held his hand out out but then his team was the ones who were a little bit more upset about it yeah yeah and I've heard about that a few times yeah yeah it'd be like that um okay so shit that I feel like I had one more ah no that's pretty much right um okay so where are you going from here are you gonna
Starting point is 01:00:36 be in America for a while or yeah I'm out here bro nice I'm out here for a long while anything in particular you're gonna do you're Disneyland no Orlando no that Disney World is in Orlando we We got one here too. What is it? Probably like 45 minute drive. I might go there, I didn't even know. Okay.
Starting point is 01:00:53 But yeah, I'm just out here, bro, just working. It's working. So, like, hardcore, no drummer fans will remember that in,
Starting point is 01:00:58 like, 2018, 2019, we had a guy named SEShi who did a bunch of UK vlogs covering rappers out there. And shout out of SESH.
Starting point is 01:01:06 How did you and SEShi get cool? SESH is my guy, man. We were trying to put on a, obviously, we have mutuals. We've known each other for a bit, but then,
Starting point is 01:01:14 like, 20-3 was trying to put on a show, that he helped me put in a show but then that got locked off as well but I've just been locked in ever since and then now since I started doing my thing just been locked in bro so she's everywhere man
Starting point is 01:01:27 DJ everything bro you know I'm trying to see he's with men just making making the muse happen definitely yeah we gotta keep all the mandum united facts facts trust me bro I'm remembering a lot of shit
Starting point is 01:01:42 I remember the Emma Huncho show that we did out there that was pretty legendary get the ting, bro get in the ting, man, copy chat about you I'm saying that
Starting point is 01:01:54 yeah, yeah, yeah, this is the man that we're talking about for the record, yeah, yeah, yeah,
Starting point is 01:02:01 no, that was a crazy week because we did, we did a Bexie show at M. Hunter's show and an AJ Tracy show back to back
Starting point is 01:02:07 that was pretty fun. Yeah, what was that show at you, man, you said you do you, um, walk if we did it.
Starting point is 01:02:12 Oh, it's just like hood vlogs. Yeah, we were just doing some vlogs and shit. Yeah, yeah, yeah, Now that was proper store. Like I said, she's the man, bro.
Starting point is 01:02:18 Everyone knows, where we're from. And outside of where we're from. He's the guy. For sure. Okay, anybody want to shout out? Anything we need to know? New music, man. New music coming.
Starting point is 01:02:32 Literally. I don't know, man. Shout all my people's back home. K.D. Spider. Everybody, bro. Big else. Yeah.
Starting point is 01:02:42 Literally. We're outside, bro. Yeah. For sure. Cairo Keys, man. Hey, I appreciate you pulling up. Oh, my, bro. Thank you very much.
Starting point is 01:02:49 Appreciate you, bro. Appreciate you. Yeah. It's been a minute since we had a UK superstar on here. I can't even remember the last time. But when it does happen, it's always good. Yeah, I appreciate you. Everybody, if you ain't heard them somehow, tap in, Spotify, Apple Music, and all that.
Starting point is 01:03:04 Yeah, appreciate your time, man. Thank you, bro. Thanks so much. No drummer. Coolest podcast in the world. Check us out on YouTube, TikTok, Instagram, et cetera. Like, comment, and subscribe. We out.

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