No Jumper - LewisYouNasty on Directing Music Videos, Gang Politics, Shootouts On Set & More
Episode Date: December 19, 2022LewisYouNasty talks to Gina and Almighty, about working with Mozzy, YG, Blxst, LA politics, and more! ----- NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https...://open.spotify.com/playlist/5te... FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_... CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz Follow us on SPOTIFY: https://open.spotify.com/show/4ENxb4B... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media: https://www.snapchat.com/discover/No_... http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/NOJUMPEROFFI... http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: https://www.tiktok.com/@adam22 http://www.twitter.com/adam22 http://www.instagram.com/adam22 adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices
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No Jumper, coolest podcast in the world.
Sugar O'Gina Views.
Almighty Suspect.
And we got a legend in the building.
Somebody who is responsible for documenting the new era of L.A. culture.
He don't work with Mazzie, YG, Blas, DDG, BlueBugs, Blueface.
And the list goes on.
Very long list.
It's a long list, for sure.
He has a very long repertoire.
No, yeah, facts.
Ronnie Lewis.
Yeah, facts.
I want to say, Lewis, you nasty.
Yeah, Louis, you nasty.
The goat.
He in here.
Let's go.
What's up?
How you doing?
It's a blessing to be here, you know what I'm saying?
I always wanted to be here on this platform.
Suspect, no, we've been working since the beginning.
Man.
And we've been coming to No Jumper on mailroads back in the day and shooting videos.
So to be here like this is awesome.
A circle.
Yeah, facts.
That's hard.
We was talking before the cameras came on, and you had mentioned where y'all both was talking about how he was probably, like, one of his first, and he was one of your first.
Pause.
And post.
And for what I remember, you were, like, a lot of first for a lot of people, for a lot of artists.
You was the person who, like I said, has been documenting the culture.
And the earliest video I can remember is to Drake.
Yeah.
You did a lot of work with Draco.
It's like in LA at a certain time, it's like we were all coming up around the same exact time.
It was like perfect time in life.
So that's when you was going crazy, like just starting.
Frosty was just starting.
It was like, Draco was just started to really like make waves.
And I was like right in the middle of everything, just shooting for everybody.
So it's like I got a lot of people's like first videos, big videos.
And it's just like even until now I've got to see different eras of L.A. rap happens.
So it's like, it's amazing.
It's dope.
And it's like the whole time throughout, it's like we started.
We were kids, you know what I'm saying?
We was young.
We growing up through this shit.
So it's like, it's dope just seeing you here now and then how far we came.
It's just like, it's a good story for sure.
Yeah, it's definitely crazy.
Me and Lewis used to, I'm talking about Lewis to come pull up to shoot our videos.
He used to make the beats, shoot the videos.
And then Lewis was like so tight with us, bro, when we wouldn't even go home.
I remember sleeping in Lewis backseat.
You know what I'm saying?
Then we shoot the next morning.
We in the studio till four in the morning.
We sleep in his car.
Next day, we working like that.
Like, we was outside.
Just shoot.
100%.
We was so focused.
It's like we was on the same exact goal.
Like, I was so hungry back then.
I was like, bro, I'll stay out here every single day.
Let's just shoot.
And we'd be sitting every day rounding up the money for the video shoot and then go shoot the video.
And we just kept going back to back to back.
Just putting out work, putting out videos.
And we was like, we was loving it.
And it was just like, it worked perfect.
Like literally sleeping in the car.
Like we was really like just getting it in every single day like working like true definition of just every day working. Yeah.
Let's go back to the beginning. When did you begin? He said, I didn't know you was making beats. So he just dropped the bomb on me.
Yeah. Yeah. So let's go back to the beginning. How you get started. People that really know like I've been making beats for a while. That was like really how I started. That's how I got my name.
So is that the tag? Yeah, that's the tag. Literally how you said it was exactly how it was. Yeah. Yeah. I'd made a couple of beats for a lot of people. So it's like.
Picking flavor.
Cannons.
Canons.
Facts.
Did you make black sheets?
Yeah, made that one.
Hey, he made some of my street bangers.
I'm telling you.
Louis,
make the bangers and shoot the video.
That is hard.
And see, a lot of people don't know, like,
one take J to the neck.
I shot that video and made the beat.
So I was like, you know what I'm saying,
his first real breakout.
So it's like, I've been like behind the scenes
for a lot of different artists.
Yeah.
And it's just like, yeah,
producing was the first thing I was doing really like.
I was producing, making beats for everybody.
I would audio engineer.
And then I just kind of picked up the camera.
Because like the music industry, like we all do different stuff.
Like I'm sure you engineer your music right now and a lot of rappers.
We just try everything.
So I was trying videos and people kept seeing them like, yo videos is hard.
Like I fuck with your beats too, but your videos is hard.
And I'm like, eh, I fuck with the beats more, but I, but it just naturally picked up and blew up crazy.
Everybody started hitting me for videos.
And I'm like, damn, like I'm editing so much.
I can't even get on the computer.
to make beats no more, but it's like, it made sense.
So I was like, you know what?
Wherever people are feeling the most, that's where I'm going.
So if people rocking with the videos, I'm sticking with that.
So that's pretty much what I stuck to.
And obviously it worked out for me.
But beats is definitely a thing like, I'm always going to tap back in.
And artists will hit me up and be like, hey, yo, we need some beats, send a pack over.
And I'll get back in there and I'll make some beats too.
So how did you start making the beats?
Like, what age?
Brut.
Honestly, it's funny.
People don't know about this, but I used to play a game back in the day.
off a PSP.
It's called like Trackspad, I think.
And it was just like FL Studio.
Like, you can make beats.
And I was a little-ass kid, like,
making horrible trash beats.
But I was filling them.
And I was like, yeah, I'm making these.
So when I went to the computer and got FL Studio,
I'm like, oh, this is just like the PSP game.
So I literally picked up on it.
And literally I was, you know what I'm saying,
producing since 17, 18.
And then just from there on, I was just going crazy.
And when did you pick up a camera?
A camera, it just happened like a little after that.
Like, I was always in the studio with a bunch of different rappers.
Like, when I really first started, probably at 18, I was working with Joe Moses a lot, actually.
And we was just knocking out beats and beats.
And then every now and then I bring a camera around.
And he'd be like, oh, do some video work for me here.
I'm fucking with it.
And then other artists, they would be like, oh, yeah, bring out your camera.
And then it turned to the point where everybody started asking me to bring the camera.
So I started bringing the camera.
I'm like, well, I'm doing more camera work than video work.
And that had to be around when I was like 21.
I'm like 26, about to turn 27 now.
So it was kind of around there.
So like some years after producing and knowing all the rappers, I picked up the camera.
Since I already knew everybody, it was easy.
It just spread a lot wildfire.
Just like, I had relationships with all the rappers already.
So when I started shooting videos, people were like, oh, yeah, automatic, let's get one in.
So did you know how to use the camera already?
Was you just carrying that?
Yeah.
See, I know how to use it?
You know what I'm saying?
Like back in school, high school, I have.
I was in like little video production class.
I was in one of them classes.
Yeah, exactly.
So it's like, I'm not to edit now.
I knew my way around, but even, I'm always learning new stuff like back then, like even
to this day, every month, like I'm learning new stuff.
I'm creating new color profiles.
Like, it's non-stop learning type of thing.
So it's like back then I was really trying to pick it up.
But even now, like I never think I know everything or everything's fully done or how to use
a program.
I'm always trying to come up with new stuff.
Right, you could always learn something new.
Yeah, 100%.
When did you start charging?
Honestly, like, I was charging since the beginning.
It was just nothing, though.
Me and I keep it a hundred dollars.
Me and the unspoken one, we used to be doing whatever we could do because, no, Lewis wasn't playing.
He was going to thug with us and he was going to stay in the trenches with us, but he wanted his money.
So we would have to scrounge around, do whatever we could do to get the bag, and he just, and he just driving us around.
Like, yeah, niggas better get this $2.50 by the end of the day.
No, real talk, that's literally how it was.
Like, I rock with them.
I'm like, bro, I need the bread, though.
Like, we drive around every day.
I need gas money.
We got to make it work.
Like, I'm here rocking with y'all every day, so let's just get it.
So they get to it, and I be driving around and boom, pick up some money.
They go there, pick up some money.
All right, we got enough for the video.
Cool.
We're going to start shooting.
So it's like, I always been charged.
But it was like literally like 150 back then.
So it was like nothing.
But, yeah, it's just like, I was charging from the gig.
I already knew.
I was like, oh, yeah, people are going to have to pay for this, you know what's the first video you remember?
It's hard to cut you off.
Nah, the very first one.
I don't remember the very first one, but like the ones we were shooting were like the very first ones like that was getting posted to YouTube and getting views and so ours.
Yeah, that's not literally 100%.
That's hard.
Yeah, for sure.
Viral.
And then from working with y'all, that's kind of how I branched over to working with Draco.
And then once I started linking up with Draco, it was just going crazy with that too.
And then once I started working with, you know what I'm saying, all y'all, it's just everyone
in L.A. started hitting me up and that's when it starts spreading.
I feel special, y'all.
No, thanks.
No, real talk, bro.
You had a-
Yeah, that's love.
No, you had a big role to play with everything, and I always give my kudos like you,
you know, St. Frost, Draco.
Even after that, I started shooting with famous decks during, like, the SoundCloud era.
And he was going crazy.
You was taking off with that.
Yeah, we was going, we was shooting videos, like, literally just as much.
And that's like the thing, like, the work.
ethic is what separated me from a lot of people and what gave me my name and how people
saw me because they were like, bro, Adam would literally tell you, he was like, bro, I didn't
see you like three times shooting videos this week on mail row.
I'm like, bro, I'm getting to it.
So it's like we always had a relationship even back then.
That's why I was always, always here at No Jumper.
You'll see me back in vlogs in 2016 shooting videos.
He was in the first one.
I think it's me, you, famous decks and all then.
We was walking down Melrose and Adam walked up on us.
You know, we would always prefer to call Lewis because Lewis, you know, you would always prefer to call Lewis.
He's going to drop whatever.
He's going to pull up and he going to get it done.
So we would always prefer to call him because we know he's coming.
Yeah, 100%.
So this is like a full circle moment thing.
Shout out to Seth for bringing you through.
Yeah, it was perfect.
That's why he hit me.
I'm like, man, this is perfect.
It got to happen 100%.
Man, because he's going crazy even right now with DDG.
You are doing your day.
Yeah.
I appreciate it.
Good looking.
And I've seen some shit with Offset.
Yeah, offset.
Yeah, work with Offset, Gunna, whiz.
I was like a childhood hero getting to shoot with him.
That was dope.
It's just like, you know what I'm saying?
I'm at the point where I get to pick and choose how I get to work with.
And I could literally listen to an artist, hit them up, like, let's work.
And they're like, oh, yeah, I've been checking out your stuff.
Let's do it.
So it's blessed position for sure.
That's fired.
Now that you're working with these major artists,
and I know we just talked about the people you started with,
what video that you shot would you say was your breakout video?
Breakout.
It's like it's two different levels.
Like L.A. breakout?
probably was like the Draco Impatient Freestyle.
I shot that video and that was one of those songs that it kept on re-blowing up every year.
Every tier he got into some, he would go to jail and it blew up even more.
He'd get out, it'll blow up even more.
And that video just kept carrying.
The views kept going up over time.
And that really like, I think, stamped me as far as like LA, people knowing my intro and seeing that.
And it's just like as far as everyone else, like other rappers, it was probably the moonwalking.
in Calabasas with DDG and Blueface.
That was like a big one for me.
Wow.
Yeah.
That's crazy.
I was trying to do some research on you.
And, you know, you got a clean record.
Yeah, nah.
I do.
I stay out the way.
It's always been low-key.
You see, super low.
Anybody that work with me, they tell you like, damn, Lewis, like, he shoot the video
and leave straight afterwards.
But it's because, like, I have such a, like, respect for people.
Like, you send me your money.
Like, I'm not going to be sitting there smoking, drinking, which.
keep a professional.
You know what I'm going to leave and I'm going to go home, get back, dump the files,
get to edit in so people know like, okay, I could count on this dude.
He had a businessman because, you know what I'm saying, music videos is like where I'm starting
now, but I eventually want to move on after that, TV shows, movies, whatever.
And, you know what I'm saying?
I want to be able to use this portfolio for whatever I do next.
So it's like all these business relationships I'm building with everybody, I take
serious.
And it's just like, no matter how big you are, I'm going to give you full respect.
So, no, that's factual.
I've never, I can't remember a time.
And he's, we sleeping in his car and I can't remember a time when he ever was drunk with us,
doing any type of drugs with us, smoking with us, nothing.
He's a responsible one.
He makes sure we would get home.
No, for sure.
You feel me?
He's a responsible one.
Definitely.
What was your upbringing?
Like, where does that, where does that come from?
Yeah, my upbringing is just like, I was always, like, when I was young getting into fights
and stuff and, you know what I'm saying?
And that's kind of why I was like this now is because I've already experienced, like, all the
drama, all the craziness, and everybody go to a certain point, hit a wall, we're like,
I ain't on that no more.
And you know what comes with it, like having a certain type of energy and, you know what I'm
saying, have a big amount, it only leads to a certain type of way.
So I like to stay low, you know what I'm saying, you know what I'm saying, duck off and
just try to focus on positivity only.
So it's like, when I'm working, it's work, it's positivity, no bullshit.
So that's what I'd be on.
You got to give us one of them, like, untold stories of hip-hop, some crazy shit that
that went down in like a video shoot or something.
I got, I got, I got too many stories.
You got to give it your best one.
They're like all horror stories though.
Like, I'm trying to think of some good ones, but honestly it's like...
Can you tell us about the time you how to shoot out?
I mean, not you how to shoot up a bit, but when you were shooting a video and then something broke out?
Yeah, no, that's happened a few times.
And it's like, that's a thing when you shoot in LA, like, it's like, you shoot for game bangers and all this.
Anything can happen.
You got to be on point.
You got to be coherent.
I don't be on drugs.
I got to be aware of surroundings.
I've seen the video you was in the honey.
I'm like, these are niggas I went to school with.
I'd be everywhere.
Literally, like when I started, my price is so cheap.
Like, people that had barely started could afford to hit me up
and I'll pull up by myself projects wherever and just shoot because I was so hungry.
And I just wanted it so bad.
And I was trying to just make an impact on a culture.
I'm like, if you buzzing, I don't care where you from, where you at?
I'm pulling up.
We're going to make something.
Make a, you know what I'm saying, a movie?
But, yeah, shootouts definitely happened.
There was one time we were coming out of a club,
and you hear arguing.
When you hear that, you already know it's bad when you hear the club.
So all of a sudden, shots pop off, and they get louder,
and it's going crazy, and I just duck down, run to the whip.
But unfortunately, stuff like that happened, you know what I'm saying?
Especially in L.A., like you can't dodge that,
whether you're a video, man, director, producer, whatever.
It's like, you got to be aware.
And all situations are dangerous, so I take everything serious.
But I've seen a lot of stuff happen, a lot of fights break out, a lot of shootouts.
And, yeah, it's unfortunate.
Who was you walking out the club with?
I don't remember.
It was like a local artist, but it was honestly like, I think it was like Riverside somewhere,
like random club.
And it was just like, when you really don't know the area, don't know nobody, you'll be like,
oh, hell, no, I'm out of here.
So I went straight back to the whip.
I was in Riverside with Ashbash one time.
And it was a shootout, just like that, walking out the function.
It goes up in the IE.
People think it's sweet.
It definitely goes up in the IA.
There's places.
It's like, I think IE has like, you know what I'm saying?
It's just like any other city.
You got San Bernardino and rough areas, but you got nice areas like rancho too.
So it's like a lot of people will get construed or mix those too.
But it's like it's areas depending on where you're at.
It could be horrible or it could be, you know what I'm saying, very nice.
What's a year you go to high school in?
I went to high school in Upland, but I'm originally from Ontario.
But I went to Upland for football.
Like, I was always into sports.
I was out the way.
And, yeah, I used to play football.
So that was, like, my main thing growing up.
Ah, so you was big on the sports.
Yeah, big on the sports.
That's what I was on.
Was that your dream as a kid?
Yeah, I guess.
Like, when you don't know nothing else, like, I play sports all my life,
that's why I was like, I guess I'm going to just play sports forever.
And then, you know what I'm saying?
It gets to a point where you're like, I'm going to pick up something else, do something else.
And that's when I kind of started hanging around with rappers or artists.
And I was like, well, I'm going to start producing.
So that kind of just caught my eye more
And it was more of me
So I knew I was like, yeah
I'm gonna head down this path for sure
Okay, what's some of the um
So I know you got some big records that you produced
For some famous people
Do you got any ones that's not coming out
Can you tell us about something like that
Like some big records you produced
That's not gonna come out?
Yeah, I got uh
Yeah, I got one in the vault right now
With the Baby and Dex that they made it
It's such a crazy joint
It's so fire
And I was just talking to the label
I'm always checking like, are we getting clearance?
And they just hit me like, yeah, it's not coming out.
I was like, damn.
But that's the thing like people understand about it.
That's why I was like, I'm good on being a producer
because you can have so many tracks with artists.
Like, you already know Thug got a thousand songs.
Right.
And there's probably 60 producers that got a song with Thug and don't know about it.
And it's never going to hit the album.
It's never going to come out.
So I knew when you know you got these tracks with people and they don't come out,
it's so frustrating.
Because it's just like.
be a different type of feeling.
Yeah, it's just, it sucks.
So especially when you starting to make traction, you start counting it.
Like, okay, I got this one, this one, this one, and none of them dropped.
You're like, damn.
Like I gotta start all over again with other artists, but like with videos, it's very
rare you shoot a video and it don't come out.
Yeah.
Right, so you knew which lane you wanted to go to really get your craft out there.
Yeah, exactly.
100%.
It's so crazy like me finding out right now that you was a producer because I used to be like,
he one of the only videographers would attack.
No, fact.
No, for sure.
That makes sense because you were a producer.
Yeah, and I just kept the name going because since I made a name and I was like, you know,
I'm going to just keep the name and cross over.
I'm not thinking I'm only going to do this.
But yeah, it just happened real naturally too.
That's a good part.
Being that you're so successful with the videos, do you have any desire to just go back into producing at all?
Yeah, definitely.
Like, depending on what artists, they'll hit me up like, Lewis, bro, I need a beat.
I know you make beats.
I was like, yeah, I got you.
So it's like pretty much artists I'll listen to.
I listen to a lot of LA music.
So Blue Bucks hit me up.
You know what I'm saying?
I'm a cinema pack.
Suspect hit me out.
I'm a cinema pack.
It's like people I listen to their music.
I'm always excited to like any type of way I can get in the music with them.
I'm going to do it.
Producing, shooting the video.
I'm all for it.
Yeah.
Yeah.
What's your favorite artist to work with right now, 2022?
My favorite artist.
It got to be DDG just because he's so consistent.
Like me and him, we are like on the same page for everything.
And with him, like, vlogging and putting out content so much, it's like full circle, you always
hit me, we need a video, we need to shoot this, we need to go on here, we need to do that.
And it's just like, damn, it keeps me consistent as well.
So it's like, you know what I'm saying?
Having somebody you can lock in with that's always working, always putting out content,
always shooting, it's like it only benefits you too.
Helps with the work ethic, helps with the content, everything.
How did that relationship start?
You and DDG.
It's a funny story, actually.
I was shooting a video for Famous Dex.
And DDG actually came into the studio.
I guess he was getting a feature from him.
And he was like shaking everybody's hand.
He was playing, oh, yeah, this DG, whatever, whatever.
We just got done shooting the video.
So as I'm walking out the studio, I see a dude pulling up in the IA.
And I'm like, who the hell is this?
And it's the same dude I walked into the studio.
I was like, oh, okay, that must be that dude.
He must be a good rapper or whatever.
So I went back home and literally like a day later, he DM me like,
hey, bro, I need you to edit a video.
And I was like, nah, bro, I only edit stuff I shoot.
And he was like, bro, I pay you whatever.
Like, I don't care.
Like, I was like, now, bro, I only edit what I shoot.
Like, if you want a video, just hit me up and we'll get one set.
And he hit me up.
And then after I saw, like, the numbers on that video, I was like, damn, like, this dude really got, like, viewers coming in.
And he started keep locking in.
And that relationship just went crazy.
Like, we just locked in.
And ever since then, four or five years later, like, we just keep going.
Have L.A. politics ever, um, yeah.
Interrupt your work with artists or anything?
Has it ever been a factor on who you decide who you want to work with?
It's not it's never been a factor because people know at the end of day I'm here to make art
But it's like same time like you got to be cognizant of what's going on. It's LA and some people can give you a pass some people won't
So it's like I try to always like just think about what the situation is what's going on
Like I don't shoot this tracks or I try not to if I can avoid it possible. I just try to stay out the
the negativity.
And with LA gang rap, it's like, there's only so much you can not shoot, but the fact
that I shoot for everybody, I feel like it makes it so like, hey, he's not choosing
the side.
He shoot for everybody.
And this dude, I make art, you know what I'm saying?
I fit in the same category as a graphic designer or a producer or something like that.
Like we just here to make the artist better.
And that's what we focus on.
All the other stuff really don't got nothing to do with me.
Like I say, I'm cognizant of it, but I don't get involved with it.
I don't game bang.
I'm not in the street life.
I'm just a businessman.
So people know that and they respect it.
And especially at the point I'm out now, like, people know who I am.
I pull up and it's nothing but respect.
And, you know what I'm saying?
That never really gets involved with me.
I think it's also how you carry yourself too.
Like, you know what I'm saying?
You don't, you, I've never seen you like, oh, like when somebody's hood day,
you didn't shop for.
And then you'll post them and be like, shout out to the woo.
Like, you don't, you keep yourself away and you just stay business savvy.
So I think it's kind of better like that because you can.
carry yourself a certain way so people can't throw you in that box like, oh, he fucks with
X, Y and Z.
Like, nah, he fucks with everybody.
Yeah, he works with everybody.
Yeah, it's honestly, it's like, it's like, I don't carry myself like this because
I'm a video director.
It's like, this is how I really am.
So it's like, it's like, have a common sense.
So you know, like, okay, don't promote this type of stuff because, you know, these
people watching, these people watch, everybody watching.
And everybody's going to feel some type of way, no matter what you says, you got to be smart.
And it's just like, you can only help so much.
But it's like if I can do everything I can to stay on the work and positivity, that's what I'm on.
That's it.
You ever have to tell a nigga I can't shoot this video because it's a distract?
For sure.
For sure.
Oh, come on, you gotta tell us to.
Nah, like, really like so many big rappers, they'll let me know like, hey, bro, I got this dish track.
I said, nah, I can't do that, bro.
Like, come on, they be like, bro.
But it's like, at the end of the day, it's like, especially if it's like, you dissing somebody I work with or I'm kind of connected with, what's, what's something?
stopping them from feeling some type of way and be like, Lewis, come on, what's going on?
Like, it's common sense.
So it's like, I'm like, bro, we could shoot any other song.
Like, let's try to stay away from the disc tracks.
But like I say, if I know it's a disc track, I'm not going to do it.
What if it's an M?
A M?
Yeah.
See, now we talk.
Nah, it's a same thing.
You gotta stay by a certain coast, especially in LA.
You know, LA ain't playing.
You can't play that shit in LA.
Exactly.
I'll take it very serious, so.
Okay, yeah.
So you was telling everybody how you shot for me, Frosty, Drecoe, Ralphie,
You know, R.P. Dreyko, he's gone now.
But do you have any last memories or last moments that you spent with Dreyko?
Yeah.
I was actually there the night he got killed.
We were shooting a music video for guerrillas and nuns.
And like the last happy interaction we have is soon as he hopped out the car,
I'm like the first person he saw.
And Draco, he's like, sometimes he gets.
and moods. So when he happy, like, you know it. So he hopped out the car. He dabbed me up.
He's like, yeah. I'm like, damn. I love seeing Dreyko so happy. Like, he was so happy to perform
that day. And it's like, the energy was so hype. Like, I just love him hopping out the car,
seeing me first dab me up. I was like, okay. Like, you know what I'm saying? Because that was
my first time really going to a show with him. And, you know what I'm saying? Obviously,
that shit went all the way south. And it's like, it's fucked up. Yeah.
Yeah, I said RPM.
Other than that, do you have, like, any other really memorable moments?
Yeah, it's like, really some of, like, the best music videos and moments I have,
it's like what artists that, like, I looked up to, like, earlier I mentioned Wiz.
Like, Wiz was always an artist, like a childhood hero.
And you know what they say when you go meet your childhood hero.
They're like, be careful.
But he was everything that I thought he was going to be.
He was hella cool.
We were sitting in the studio, met him through Sosa Man.
We were shooting with Sosa Man.
We was in the studio with him.
And we're watching like, Tropic Thunder, like dying, laughing.
And it's like the interactions was so cool.
And he hit me up a day later like, oh, yeah, we're trying to shoot a video.
I'm like, damn, for sure, I'm with it.
He pulled up and he just let me direct.
He let me take control of the video.
He let me do everything.
And he was just like really cool with it.
I sent him the video.
He loved it.
And it was just like so easy to work with.
And he was like everything I thought you'd be.
So that's fine.
Yeah.
Child to Liz.
Yeah, for sure.
That's dope.
Have any of these like higher profile type niggas and try to run off without paying?
See, that's the thing.
What I do, like, you can't run off.
Like, you're not going to get your video edited if you run off.
Like, it's going to sit in the vault and it ain't coming out.
So it's like people don't really run off on me.
But like with labels, when you do with labels, they take forever sometime.
So it's like, I'm going to be like, hey, man, like y'all got to speed it up if y'all want the video a little bit sooner.
But yeah, nobody tried to run off, especially at this point in time.
Like, it's common respect, you know what I'm saying?
What would you say is more convenient to work with?
Is it independent artists or major labels?
Honestly, independent artists because with major labels, you're going to, I sit on the phone
talking to all the label people and managers more than I talk to the artist.
So it's like, if I could just lock in with the artists, what do you want for the video?
You have this in mind, cool, cool, cool, let's do this.
And stuff gets done way quicker.
Obviously, the bigger ideas you got, you got to get the labels involved just for budget
reasons and all that but I like locking in with artists like just on a personal level that's kind of how
I blew up like that running gun style like pick up your camera I'm in town LA for two days like pull up on
me and it's like natural like I feel like when people see that on the video it comes off real
authentic and like that moonwalking to calabasas video that was literally just a party and I was
having to stop everybody to shoot scenes and I feel like the energy in the video just like you can
feel it you can know like okay this ain't stage I didn't have to
tell everybody, all right, start dancing or you start throwing money, it's just natural. It just
happened that way. So I feel like those are the best things to watch on camera because it feels
authentic. Yeah. Organic. To go back to Draco real quick, my last interview with Draco, he said
that there was a company who reached out to him to do some sort of documentary on his life.
Yeah. And I remember in that moment thinking like, these is the whites that, you know,
contacting him. I don't know if who got involvement in it from the city, but I
I feel like that story can't be told without a lose you nasty, without voice too hard,
Kenneth Nguyen, people who actually is from L.A., who, you know, been around these artists
and things like that.
So, I mean, I don't know if anybody reached out to you about that or whatever, but I feel
like the story can't be told without y'all.
Yeah, I definitely want to be in there.
But people got realized, like, Draco specifically, he'd get out of jail.
The first thing he do is he hit up a videographer immediately.
Like, I'm seeing him before a lot of people.
Like as soon as he touched down, he's like, let's shoot and let's work.
So it's like, you know, we got a big role to play too.
Like just shooting videos.
And after so many videos, I'm around them a lot.
Like, I can see his personality get to know him.
So it's just like definitely like the stuff that we did, that's his passion was doing music,
shooting videos.
Like that's what he got excited for.
So to be a part of that is super dope.
He, I would say, is one of the most consistent artists that we've seen in a long time.
Yeah, 100% for sure.
And people can be consistent in the content.
Content can still be poor.
And Draco was putting out good quality music.
And then, you know, y'all capture in the moments and it's good content.
And that's really why I was so excited to lock in with him.
He was literally my favorite rapper growing up listening to him.
Yeah.
Like, I was just like, oh, I got to shoot a video for Draco.
So when stuff fell in line, I was like, oh, yeah, we're working.
So like I said, being in L.A., I listened to all the artists.
Like, even now, all the up-and-coming artists, I'm listening to y'all.
So it's like when I hit y'all up, it's probably because I'm playing your music and, you know what I'm saying?
It's time to lock in and get it going.
And a lot of people don't do that.
And especially for you to be at the level that you are and you still DM in up and coming,
up and upcoming rappers that you like from here and listening to you know what I'm saying?
That show how humble you are and that you really love this shit and it's not just for money.
Yeah, no, that's a fact.
And it's just like the way I think about it is I look at myself as an A&R.
Like let's say Cole Bennett.
Cole Bennett shoots a video with somebody, he blows an artist up.
We'll never hear about this person.
He shoot a video for him.
They blow up.
Like Jack Harlow, I've never heard of him before.
That video with Cole.
And Cole literally blows people.
I think he did that with Little Skies.
So it's like video directors have a different role, I think, now.
Whereas like, we can low-key, like, harbor artists and let them blossom.
So it's like, nothing I love more than getting the new up-and-comer artists and letting them pop.
Because there's going to be errors that happen.
And if you get stuck in the era, you're going to get left behind.
So I'm always looking forward, looking for the next young artist.
to bloom and blossom and I'm gonna be right there like let's get it in let's shoot the video
let's get it going get the career popping because with any artists whether they big or not
if you do good I do good we're on the same team we on the so I want nothing more than a young artist
to get a platinum plaque get a bunch of views because I'm a part of that journey as well so
anybody no matter who you are anybody could blow up any artists before they was big they was small
and people work with them and that's how they got to that point so me understanding that it's like
I don't care if you don't got a lot of views.
I can tell talent from, you know what I'm saying, non-talent.
So it's like artists I listen to them, I'm like, yeah, they got it.
I'm going to start locking in.
Treat people on your way up, how you want to be treated on your way down.
Exactly.
You're a good dude because that's very important.
Like a lot of people, they come up and they kind of forget about where they came from
and the type of the level of artists that got them where they are.
And they'll just be like, oh, if you ain't money bag yo or little one, you know,
then I'm not fucking with you.
Lewis answered the phone any time.
I call him right now.
To this day, I just shot with Lewis like six, seven months ago.
Anytime I call, he comes.
Yeah, for sure.
It's just one of those things like, you know what I'm saying?
Because of the rappers, y'all let me live my dream.
You know what I'm saying?
Because of artists like you, like locking in all the time, like it's creating me to a point
where I could do this every single day.
This is my career, it's my job, it's my passion, and I get to do it.
So it's like, every day I wake up, I'm giving thanks.
I appreciate the guy, appreciate all the artists locking in all the time and just allowing me to
create videos. Like every time an artist hit me up, I get excited. I'm like, here we go. It's like
an artist with a blank canvas. You make a history. Yeah, not facts. And it's like, sometimes I got
to stop and look back and be like, damn, I guess I did do a lot because I'm always so focused on
forward and what I'm going to do next when I stop and look back. I'm like, wow, have done a lot
for sure. I don't think people consider how much the videographer is in tune with the artist
and how much you're around. Like, you damn their like family.
Yeah, honestly, it's like a lot of these artists, you know what I'm saying?
We'll have deep conversations with them.
We'll have honest conversations.
Like, you know what I'm saying?
It's just like anybody else that's around and I get to tap into the creative mind of an artist.
And they're like, I want to do this and kind of getting this move because of this song
I'm kind of expressing this.
So it's like I get to help them get that next step of creativity.
They did the part where the song comes in hand and they got to trust me to expand that vision into the visuals.
And if it matched what they're saying in the song, they're going to mess with it and
then it's going to help all the views and the content come alive.
Right.
We got an idea in our head and we tell it to Lewis.
And then in a week and a half, it's on your phones.
Y'all get to see the thoughts that we have in our head.
We tell it to Lewis and he figure out how to write up a treatment and he puts it out in motion.
Making it come to life.
Yeah, for sure.
Because you got to think, like, a lot of video ideas, all I'm doing is listen to the song.
You talk about this.
Okay, let's include that.
So it's like, I got to be in tune with the music in order for the video to come.
of life. It's the only way.
You play a major role in these
artist's lives.
And especially, like I said, we're telling the whole story.
And I think a lot of videographers
and producers don't get love for the role
that they play within the culture,
the hip-hop culture, and
you know, the role that they play in these artists' lives.
Yeah, give this man his flowers. I always
text Lewis and try to give bro his flowers.
If it wasn't for Lewis, it's like,
who was really going to deal with me
and Snow sleeping in his fucking
car, nigga, you feel
me, and working with us constantly, the
price that he's giving us, the time
that he's spending with us, you know what I'm saying?
That shows real true dedication,
you know what I'm saying? So you really got to get his
man as far as why he's here, because if it wasn't for him,
a lot of us wouldn't be able to get
our ideas, how we wanted them, and when we wanted
them. Yeah, for sure. Now, I appreciate that.
It's like, for me, just being a part of the
bigger picture, that's enough for me.
Just saying I can be
stamped in L.A. culture and had something to do
with these artists blowing up, like,
that's more than enough for me.
So it's like being, being on the phone call ready to move,
like I'm always going to be, especially for suspect artists I locked in with,
new artists, whatever, and not even from LA anywhere
because it's like my ears always to the music industry.
And it's like I'm trying to put my footprint in it's wherever I can.
This nigga always been a high hit.
For sure.
I'm going to be honest.
Hanging out with him and Snow, bro,
is literally the most, like, ridiculous thing possible.
We're keeping it very like normal conversation.
Them boys is crazy.
Like literally like, yeah, it's back.
You see him he been acting up here?
Yeah, I have.
He's whaling out.
He's whaling out, but I ain't go lie.
That's always been his personality.
He's not putting on, that's literally him.
So it's like, when I saw that, I was like,
suspect.
I'm just like, no, no, no, facts.
No, I see you.
So.
Yeah, no, that's always been like that.
But I'm trying.
We're growing.
I know Lewis can attest, I was way.
way worse, 2016, 2015.
You wouldn't even want to be around us.
For sure.
At all.
We working.
Real knuckleheads.
Real knuckleheads.
But we was all young.
Everybody go through that knucklehead phase.
Like, right now, I would not have energy to put up with that.
Y'all was too crazy.
But back then.
I wouldn't have energy to put up with that shit.
But back then, I was so hungry.
I'm like, fuck, we go get it in, like, no matter what.
We locked in for sure.
Oh, that's love.
The girl, she's a, there's a girl.
She's a TikToker.
She went viral for the, uh, uh,
you better come get one of these chicken salad.
You know what I'm talking about?
No, I never heard that.
I was going to be on TikTok.
I don't know what you're talking about.
Well, she went viral on TikTok.
She's a very viral soundbite on TikTok.
And Google offered her $500 for her sound.
Has any big companies tried to play you like that?
Honestly, like, no, just because, like, I get to control what price it is.
Like, when it comes to these videos and these labels, I get to tell them
what I charge.
And most of the time, there's no discrepancy.
But when I was producing, I would get more of that type of stuff.
And it's hard being a producer.
I give respect to producers because it's like you're always fighting for your credit.
You know what I'm saying?
Like, and you'll see somebody blow up with your song.
You don't even know.
And this is, you know what I'm saying?
When you're young, you don't know nothing about the distro kid and everything.
So it's like people could get away with, stung a lot of money from you with, if your
distribution not set up.
So definitely got to get that right.
But yeah, with video, that's why I like doing it so much.
Like, I'm controlling my credit.
Like when I edit the video, so my logo is going to pop up first before anything,
before you hear the artist, the beat, whatever.
So it's like me being the control of my own branding and making up the price,
that's why I was like, okay, yeah, this makes more sense.
It's a lot of rappers watching right now that want to know how much.
What's the starting rate?
You know what I'm saying?
The thing is, like, it depends on what you're trying to do.
Yeah, it depends on what you want.
He'll pull up with it all.
And really give you the works, or he'll give you, you know, still fire.
Still fire.
But he'll give you just, you know, like, you know, keep it real cordial, keep it light,
but still how you write.
It all depends on what you want.
Yeah, I try to work with as much artists I can, so I'm going to work with most budgets.
But it's like, I didn't do big budget, 40K, whatever, and we got 70-man crew,
but if you're like, bro, I need one location, I need three hours.
Just pull up with the camera, make it saucy.
You know what I'm saying?
I'm going to work with you.
You know what I'm saying?
$1,000, $2,000 range.
get it going, get a location for you, maybe get you a model, make it look good, because I'm not going
to pull up.
Oh, you're bringing the bitches too.
Lewis gets you right.
You're bringing the bitches in the car, too?
You know, we got the casting.
We got the casting for that.
Yeah.
You're bringing the props?
You know what I'm saying?
We'll pull up with a whip or two, you know what I'm saying, make it right.
But yeah, honestly, it's like, I try to work with everybody, so I don't want to cut off
a certain amount of rappers because I'm trying to charge too much because, you know what
saying?
There's enough bread to go around for me.
I'm good.
like so I can take a thousand dollar hit to work with you know I'm saying 50% more artists
and for me that makes more sense because I'm looking at it long term than short term but type of
thing the relationships last longer than the money exactly for sure is your first question what's the
budget um low key yeah what's the budget what we doing man what you want so they say I got
350 not we can't live on the most seen don't even hit hit up head up your auntie teller you
trying to get a Ronnie Lewis video see if you throw you a couple extra bucks I ain't going to cut it
But, you know what I'm saying?
It's like, I respect people that will save up a lot of money to shoot me because I know it's expensive.
I get it, you know what I'm saying?
And it's just like at the same time, you got to pay for what you want.
You know what I'm saying?
You get what you pay for.
So I'm not going to bullshit.
I'm going to get you a quality product.
So what you pay for, I respect it and we're going to make it happen.
That's what to be on.
Yeah, yeah.
Real niggas.
That's fire, though.
Sure.
What about movies?
Movies, yeah.
That's the end goal, really.
It's just like when I think about movies, it's like, when you watch a music video, you're sitting down for two, three minutes.
And it's just like in a world where our attention span so quick, you can have somebody sit down for two or three hours and stop day day to watch what you doing, watch your art.
That's a big deal.
So it's like, I definitely want to get into the movies just because I love watching movies myself.
And you know what I'm saying?
That's a different type of bag, too.
Yeah, yeah.
You know what I'm saying?
They start throwing around them hundreds of millions of type prices.
Yeah, that network bag.
Yeah, nah, facts.
So, no, honestly, that's the end goal for me, but I'm going to still shoot music videos for as long as I can.
You still young, too.
Yeah, exactly.
So it's like, there's directors that's like 60 years old.
So I can worry about working on movies later down the line.
But right now, it's like, I'm just full focused on helping out the music industry specifically.
Yeah, yeah.
There's some kids who have been making really good music videos on their iPhones.
Yeah.
Have you ever attempted to tap into the iPhone?
iPhone video videos?
I have not, but I have seen the quality.
Yeah, it's different.
It's scary now.
So it's like, everything right on your phone.
Everything on your phone.
But it's like, that's why you got to keep on reinventing yourself.
Like, just holding up a camera, that ain't enough.
You got to come with more sauce.
TikTok, you can get crazy effects and filters.
You got to figure out something else.
Yeah.
So it's crazy.
I like that, though, because that gives me an opportunity to separate myself from other people.
And I got to the point where I'm at right now because of my creativity.
So when iPhones and cameras start getting cheaper with better quality, that just gives me a challenge to be like, all right, I got to come up with something new.
I got to put my stamp in somewhere else.
And I think it's also good because we got so many people shooting videos now, so many cameramen that it's like shooting a music video is like expected now.
Like you drop the song, people asking, we're in the video coming out.
So it's like.
Sometimes they're dropping a song without the, I mean dropping a video without the song.
No, 100%.
So it's like I've had labels literally tell me like, let's.
Listen, we're going to shoot a video to every single song.
I think Beyonce dropped the album with all music videos or something.
I think the world is changing.
The visual album.
So it's like, if anything, the market's getting better for people like me.
Yeah, for sure, for sure.
Is there a conscious decision when you editing to put that signature on there?
Because your videos, like, I know if I come in halfway through a video, I know it's your video.
I know that signature.
Nah, facts.
It's one like transition where it's like you triple the rapper, like whoever it is rapping,
you're like triple them or double them or something.
Yeah, facts.
Yeah, I definitely try to throw my sauce in there.
I might have been one of the first niggas you did that for.
Yeah, that's a fact.
It was at the big crib and then you had the three of me coming up.
Yeah.
That's how I know I'm watching one of your videos.
Like I don't need to hear the tag.
I don't need to see the intro.
I know when I see that that's one of your videos.
Yeah, that's like I was about to say that's another version of my.
branding like if I feel like I created effect I'm the first one to bring it to
light I'm gonna keep implementing it so people know like if I use a once and
people copy what I do and they use it a million times people ain't gonna know I
did it yeah so I try to make sure you gonna see it you gonna know I did it and I'm gonna
put my stamp on it so like effects or stuff like that we you know I'm saying a lot
of artists are big on effects I try to come up with something different and really
know like okay when you get Ronnie Lewis I want this type of effect this type of
coloring that you do.
That way when people come to me, they already have a good idea what they want.
So we're always on the same page.
Yeah.
Tell me this.
It seems like in the, I would say like the early 2000s, like you know when Rockefeller
was heavy doing videos, Martin Inc.
was heavy doing videos.
You notice that there was usually a storyline with the music videos.
And now in, you know, in this time and age, storylines are literally like completely removed.
It's just drugs.
strippers, money and, you know, change and stuff.
Do you think that even makes a difference?
Do we need storylines, or is that something that we should bring back to the videos?
I think we always going to need them storylines, but I feel like back then the music was a little different.
You know what I'm saying?
Like, the music that had storylines back then, it's the same type of music that would have storylines now.
I just feel like the more popular songs is just like those type of songs, the drugs, guns, whatever.
There is no story.
Exactly, there's no story.
But there's also like an element that I feel like separates today's videos from old videos
is the fact there it's like you could tell it's like an amateur shot it, but it's like,
you know it's real.
It's not staged.
There's not 17 people back here with lights on you.
You know this is really happening.
It's like I feel like the first artist that made that popular was like Chief Keith.
Raw and uncut in the house.
Yeah, watching the old Chief Keith videos in the house.
Like you were like, this is hard because it's raw.
It's uncut.
It's like before that every video that you saw, you could tell that.
It took a lot of money to make those videos.
I feel like people like you need to get more credit for making it more accessible to artists like us.
Because in like 2005 and 2006, 8, 9, watching these like dipset and Louis Wayne videos,
you're like, bro, I know this video costs so much money.
Jewel's then walked around the corner and shit blowing up behind them.
It's 10 people, you know what I'm saying?
It's like a whole lot.
So being an artist, you looking like them, I got a sign or I won't even have no video.
Yeah, that's a fact.
You know what I'm saying?
So people like Lewis made it more.
accessible for you to be in your house, be like, I want to do this.
Let me find somebody around me, get in contact with them and do it.
You got to think, it's just like how everything changes.
Like the time is different.
Like, you can't just put out a music video to sit for five months.
You probably could do that back in 04.
You can't do that now.
Yeah.
You shoot a music video and one week people are like, they stop watching it.
Where's the new video at?
Like the way our world is, like you got to keep up.
You got to keep dropping videos.
So you go spend $50,000 on a music video.
It's not going to last two months.
People attention spans the same.
You got to keep coming with stuff.
So it's like people like me allow artists to keep on dropping content, keep that flow going.
And, you know what I'm saying?
If you want to keep dropping music with videos, you got to keep fronting that money.
So people without a budget, they don't got that.
So you can't just keep getting high budget videos all the time.
Sometimes you got to get a quick running gun in.
If you do a freestyle, like people don't even really want a full budget for that.
So it's like that's where I kind of fit in.
Big artists in town for a,
week, I'll go pull up on them, you know what I'm saying, knock some stuff out for sure.
Yeah.
I know you said your end goal is to do movies, but what's like the ideal production?
Is it like a biography?
Is it a movie with a storyline?
Is it like a documentary?
Yeah, it's probably, it'll probably be a movie just because I'm into movies.
I watch movies a lot.
What genre?
I watch everything, but I really fuck with like war movies.
Because it's like...
Like 300.
Yeah.
You know what I'm saying?
Troy, shit like that's based on a true story because when you watch it, you get even more
into it.
You like modern war movies or ancient war movies?
I like both, honestly.
Like anything like war movie related I'm rocking with, especially, but like I said, especially
ones that based on the true story like the saving Private Ryan's Blackhawks down, I'd be
on those.
I'd be loving those.
So it'll probably be a war movie, honestly.
Okay.
Fire.
Would you be scared into it at a backlash?
I remember when Benny Boom did The All Eyes on Me movie and the Black Twitter
tore him up.
See, that's the thing with me.
If I'm going to do it, I'm going to do it right.
And I'm not, if I'm hopping into a lane that's not my lane yet, I'm going to make sure
I got everybody around me that has been doing it.
So when I pop in, it's not all on my back.
And that's kind of the thing about, like, big productions and doing movies.
It's like, you got so many people around you.
You don't need to put all the bear on your back.
You just put in your sauce, your storyline or whatever, little tweak it.
That way you can still come.
with a certain type of quality.
Yeah.
So, yeah, I want to just jump in and just try to do all myself.
I make sure I got people that have been doing it and been dropping movies and get
with a good production team.
So everything come out right.
That's super important to have a team of people.
And I think that the audience, they kind of forget that there's multiple people who work
in these departments who it's not just all on a director.
Yeah.
A show like Raising Canaan, which is they damn they're doing time travel.
They got the props down pass.
all the way down to the cars that people drive into the Jordans that niggas is wearing the the
food what's happening on the TV the newspapers like that is very very that's real important
yeah facts it's a team effort always yeah if it's a lower budget video I'll probably pull up me
maybe a couple other people but big budget you just know it's going to be you know I'm saying
at least 20 people working on your video I might have two different people editing your video
helping. I might have a visual effects person
throw their sauce. So it's like, when you see
those productions, it's never just one person
you know what I'm saying, directors, we'll get a lot of credit
and stuff like that, but it's a lot of people behind
the scenes. I don't work with people that's
worked in big movies, Forrest Gump
and stuff working for me,
just doing the lighting and stuff like that. So it's
like definitely like a humbling experience
and when you get around these type of people,
you understand like, okay, these people have been
doing it like, definitely respectable
and it can't work without somebody else.
Like if I hadn't have these people
knowing what they were doing because sometimes they come to me like hey you know what I'm saying
respectfully I think we should do it like this and I'm all ears I'm like cool alright let's do it that way
and we'll do a take I'd be like that yep that looks good so I add that you know what I'm saying
intelligence to my bag and you know I'm saying that information gets passed around to make everybody
better yeah for the videographers that look up to you and that's watching right now tell them
what's three things that a good videographer needs all right first thing you need
is hustle grind you're not going you're not going to make it if you're sitting behind your
computer you got to get out there and work like suspect was telling you i was sleeping in the car
literally because we were shooting every single day and we was on it like if you ain't got that drive
you're not going to make it uh tool would be um your your brand when might include your style
you got to find your identity what's going to make you different you know what i'm saying
you could be inspired by somebody but if you copycat somebody's flow you're not going to
pop. Anybody that got a name for themselves is because they did something a little bit different.
And it might not even be an effect. It might be an idea, a certain way you open up a video.
And three would just be always just focused on getting better. Never think that you know
everything. Never think that the video is good enough. Never think that, okay, I did this. I can kind
of stick to this. You got to push yourself. Like even for me, I got to push myself to keep on
buying new equipment, buying new lenses, trying out new programs.
I've been using this program for five years and I'm doing good, but like, nah, I got to go sit down there on the computer for hours and try to learn this new program just to get better.
So it's like really it just come down to that drive.
If you really care about it and you really care about it as a passion and not just a job, like all those things will happen naturally for you.
You're such a good dude because I'm so happy he didn't say a camera, a laptop, and a hard drive.
I was going to really let you know.
That is the game.
No, facts.
Appreciate it.
That's hard.
He just laced y'all.
He just laced your little niggas with your Sony cameras at the key of your little canons.
He just laced you.
Yeah, a lot of people ask,
what kind of camera are you using, bro?
What kind of lens?
What kind of editing is software?
I'm like, bro, it's more than that.
Like, I just shot next to people with the same exact camera next to me.
And it's like it's going to come out different.
And it's because I focus on the little things.
Like, I can shoot probably a better video than somebody with a cheaper camera
because I understand composition, lighting, all that stuff goes into it.
And it sounds real cliche, but honestly, like, it means more.
I had to learn that the hard way.
You know what I'm saying?
Going through the game, always trying to focus on what camera, what lens.
When really it's like how you shoot it, what angle and getting all that stuff is way more important.
You think your good eye came from experience or from what you learned in school?
It's probably both, but mostly experience.
Like, it's like an artist.
Like, you just got to have an eye for it.
You got to have a talent.
Like, I could pull up and an artist be sitting in front of a brick wall.
I ain't got an idea, bro.
How are we going to make it work?
And I can sit there and be like, all right.
So you talked about this on the song.
How about we have you talking about touching the sky?
Okay, let's have you stand on top of the brick wall face up
and how the sun hit behind you so you silhouetted out.
You got to have that type of like artistic mind to kind of like make stuff come alive.
So it's like just like an artist is able to sit in the studio on freestyle bars.
I'm able to freestyle an idea on spot.
And most of the time, most of my effects and stuff I do are stuff I think about on spot.
So it's like you got to definitely have that in me.
You don't inspire me to become a music video.
Yeah, you can do it, man.
Yeah, I can try.
I'm about going to get a camera.
I'm going to call you.
Suspect.
Let's get one in.
You feel more.
Oh, speaking to that, you know how producers, they'll, they'll, like, tag team on videos.
Why don't videographers do the same thing?
That's a good question.
It might just be because of ego.
Hmm.
Because it's like...
It'd be videographer beef?
I don't think it would be beef, but it would be egos.
You know, like how producers collab, like it'll be three producers on the same beat.
I need the Ronnie Lewis, voice too hard, and Kenneth Wynn.
Why don't they do that?
I need that.
I need that.
For sure.
That's a good idea.
I don't know.
I guess it's not been done before.
You know what I'm saying?
We work with people, but other big names, like, I would definitely be open for that.
I would love.
Ronnie Lewis, Jerry production, you know what I'm saying?
Ronnie Lewis, Cole Bennett.
What's the guy that does?
Blaster, Blue.
I think his name is blue
I'm not sure
but I would literally
that's why I was saying
like when we're talking about people
telling our story
telling the West Coast culture story
of this new era
because yeah
we are losing a lot of people
and I just think that
at some point
this shit has to be documented
and we have to talk about it
we losing our legends too fast
and it seems like back then
I mean I'm not at all these shows
with artists and things like that
but it just seems like back then
it was just more footage
Remember the show backstage?
It comes on Netflix.
And it's like, it's like different concerts and stuff like that
with like DMX, Snoop and Jay-Z.
They all are on this, you know, one show or whatever.
But we need y'all because y'all are the ones.
Y'all have the experience with these artists.
Y'all have the footage and y'all are the people who can really tell these stories.
It's a fact.
Even after the Draco situation, I went back and for like three days,
I just looked at all the old clips we have.
And you know what I'm saying?
I'm looking at stuff like, damn, nobody even knows we got these clips.
I'm looking at him being goofy and little funny clips.
And it's just like if I could figure out some way to put this in a medium where I can show people all these good clips, like it'd be awesome.
You know what I'm saying?
I got so much unreleased footage of artists and videos and stuff like that.
I definitely got to figure out ways I can utilize that.
Y'all got to do it.
I know Kenneth Wynn has hell of stuff in a vote.
wouldn't it? And he'll drop
certain stuff, you know, every now
and then for a birthday or, you know,
and it's just like, y'all
are the ones, I'm sorry to put all this
on y'all back. I'm sorry, but y'all got to tell that
story for that for us because
if y'all don't tell the story and no disrespect
to nobody, but it's going to be them little
you know, motherfuckers who are not built like us
and, you know, cut from the same cloth that's going to be
telling these stories and it's going to be lies and shit in there,
which we already see with a lot of video,
you know, reaction videos and things like that to
certain situations, but y'all at some point, I need, like, all of y'all just to get together
and just do something.
I just feel like that unity, it got to happen all the way around.
Because I feel like even with artists, like, you know what I'm saying, that unity has never
been there.
Like, you'll get certain people that click up, but full city unity, we don't have that.
And it's just like, I feel like once we get that all around the board, like, LA
music will jump to the next level.
And it's just like the politics get involved with the everybody,
collaborating in at certain time.
So I get it.
But at the same time, it's like, once you are artists, if you focus on music, let's
get it going.
Yeah, yeah.
Let's get everybody collaborating.
I know, Michellein, Mafia, Grito and Draco, they had like a little collaboration going,
but it's like, that's not big enough.
We need everybody, you know what I'm saying, getting together.
There's definitely, I think there's space for somebody to, you know, for y'all to do
that for our era for sure.
Yeah, 100%.
Because, I mean, we'll.
it would be like the next, what, 15, maybe 10 years to where that type of content is supposed to be coming out.
And I think one thing that's lost right now with shows and things that we watch and there's no like behind the scenes type shows.
Yeah, that's true.
And that's why I even, I try to tell artists like get some vlogs and, you know what I'm saying?
Because people want to see that.
Like people love and that's why I'll even like take clips in the video and just play a raw clip just because it makes it more personable.
And I know like Ralphie, I know he'll do like some vlogs every now and then.
And it's like people love that.
People want to see that.
So I tell artists all the time, like, you know what I'm saying?
Get a camera out.
Even if you shoot it yourself.
Like people want to know all this background information because, you know what I'm saying?
Everybody's time here is limited.
Time as a big rapper is limited.
And it's like you might not notice it, but people want to see everything.
People want to see your day to day.
And you might just think, I'll just get up.
This is normal for me.
But people like get motivated by that.
They get inspired by that.
They need to see it.
And you know what I'm saying?
You might just start the next artist booming
or next big YouTuber booming just from your work ethic.
Remember behind the music?
What was that?
Behind the Music.
I don't remember that?
You remember?
Y'all don't remember Behind the Music?
No.
Was it called Behind the Music?
I have no clue what you're talking about.
I don't know.
Y'all don't know what I'm talking about.
I don't know.
You don't want to love BET.
Y'all remember inside the label?
Where are these shows?
Fuck on those.
What are these shows?
I was watching MTV dance.
I was watching MTV dance.
I was all these new niggas.
I'm 25.
Man, if y'all remember 106 and Park and all of that,
y'all remember behind the music.
You talk about them little side shows that they had on BET.
I don't remember that.
Yeah, I don't remember that.
I barely remember Rap City.
Facts.
You don't, what?
I barely remember Rap City.
Barely.
Like, barely.
So, behind the music, basically,
it would tell those like untold stories of hip-hop
and the things that were told.
It's just remember
Remember when they just did the Death Row Chronicles?
I know you're talking about
On BT, on YouTube though
Yeah, yeah, yeah, yeah, yeah. Okay, I know what you're
talking about. It's sort of like that. Like, where they're just
telling you like stuff that was happening behind the scenes.
Right, like during that moment, like, now, you will be perfect for that because you
could tell certain stories about me and snow that other people might not know.
Yeah, no, that's a fact.
You feel behind the music?
That's what's funny.
I got too many behind the scene stories with y'all and it's just like, yeah,
I got a hell of stories behind the scenes.
So that would definitely be dope.
I can get that going.
The artist to artist type of thing, that'd be cool.
Yeah, that would be fired.
We need something like that, man.
Like, we need something like that.
I think that would, and I would hate for this to happen,
but I feel like the direction that we're headed towards in the next few years,
the kids that are fans of these people now,
there's so much stuff they're not going to know about.
Yeah.
And a lot of that, too, could come from how accessible these people are
because of social media.
And, you know, the artist back in the day,
they didn't have social media.
Yeah.
So it was kind of more interesting to get these untold stories and shit like that.
But now you can just watch it on somebody fucking IG story.
You know, know exactly what went down at the function and all that.
Nowadays, it's reverse.
You'll kind of blow if you have a mystique if they don't know about you
because everybody is so in your face.
You know what?
Like X, X, X, X.X.
He kind of cracked because we had no clue about him.
We just seen the mug shop.
You know what I'm saying?
So it was kind of a mystique because we're all in your face.
The weekend.
The weekend kind of was had that mystique.
You know, so it's like, yeah, when they don't really see you, it kind of works reverse now.
So even it would still be good for somebody like Lewis to, when you do capture those moments
and you do maybe drop little sprinkles up maybe like once a year or six months.
That'll build somebody's mystique too, you know?
Yeah, facts.
Well, thank you for kicking it with us.
We appreciate it, man.
Legendary for sure.
Like, we had to, man.
You coming here off flying shit.
Yeah, I had to.
I had to.
I had to look good for you.
I've been waiting for you.
I had to follow up.
No, we're good
We're on
It's stuck on
I got this thing
glued on
It's got a clothes pin
On the butt
I was wondering
I was like
Why this thing
It's a head
It fell off yet
I knew that
was gonna be the clip
Oh yeah
Well thank you everybody
For watching
This interview
With Mia Almighty
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