No Jumper - MPR Riche Rich on Going From The Streets to The Military to Rapping

Episode Date: May 6, 2022

Sharp sits down with one and only Richie Rich to talk about his come up, Detroit, the military, behind the scenes of the industry, and more! https://www.instagram.com/mpr_riche_r... https://www.instagram.com/tha_sharp_one/ https://twitter.com/theonlysharp – 3:08 - Joining the military to try to get out of the streets. Getting locked up while in the military 10:42 - Started rapping after coming home from jail. Already living like a rapper and pushing the brand before he went in 14:06 - Being signed to his own label. Not wanting to sign a deal 16:39 - Having 2M followers on IG. 100M streams in 6 months 19:24 - Riche gives game on how to move as an independent artist. Build slowly, focus on yourself, and build real relationships 33:00 - Explains that he wears the goat horns because he thinks its important to believe you are the greatest 39:30 - The music game is not just about talent, it’s about business. – NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_... CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz  Follow us on SPOTIFY: https://open.spotify.com/show/4ENxb4B... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media: https://www.snapchat.com/discover/No_... http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/NOJUMPEROFFI... http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: https://www.tiktok.com/@adam22 http://www.twitter.com/adam22 http://www.instagram.com/adam22 adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

The Sharp Tank. No jumper. Sharpest, coolest podcast in the world. No kidding. And today, I got my man Richie Rich in the building, man. What the hell going on? What up, though? Y'all know what's going on, man.

Talk to me, man. I need to know, man. Let us know something about you, man. Let's start somewhere on you, man. Let's talk about where you were from. I'm from Detroit originally, but I'm based out of Atlanta right now. You know, we're making footprints in Cali, Miami, Texas, just everywhere that matters, you know what I'm saying?

So, Detroit, definitely the home where we're from. And now we're out. I've been out in Atlanta for like eight years, so I'm a little bit from both of them at this point. Yeah, you think, do you feel like, you know, you rapping and doing your music? Do you feel like you got on out of Detroit, or do you feel like you kind of got your wings over in the ATL? Definitely in Atlanta, because I was probably only rapping for a lot. like maybe nine months in Detroit before I left to come to Atlanta. Yeah.

Because I realized like back in, this was like 2014, they wasn't really feeling the Detroit wave back then. It wasn't nothing really shaking like that. We had to create something different, you know what I'm saying? Now I'm Detroit rocking, but when I left, it was only a couple people that you could even name. The Big Sean T. Grizzly was just about to come. His wave wasn't even near yet.

So it's like, you got to imagine. They didn't even deal with it. Detroit sound at that given time. So that's why I left, because Atlanta was rocking. You couldn't stop Atlanta, you know what I'm saying? So I had to get in where I fit in, make it make sense. Yeah. Well, you know, I think in Atlanta, switch yours, got you.

Hold on. Let me switch up. Now back to what I was saying. Yeah. There we go, man. There you go. Back to what I was saying. Yeah, yeah.

Back to what I was saying, like, you know, I feel like with Atlanta, you know why I would see a lot of people going to Atlanta. you yourself, you know, doing your thing. Going to Atlanta because I think there's more support in the music industry down there. Like people really do support each other, you know? They want to see everybody get on, you know, that they can. Definitely.

And then the biggest thing is when you're not from Atlanta, you accept it in a different way because you're not, they direct competition because they ain't watch you come up. That's the same way of you in your own city. You're a competition to them, but somebody can come from another city and turn up. And they're going to accept them because you come in already correct, you feel?

So they ain't got nothing about your past or about how you used to be or what you used to do. They just jumping you right in because they're seeing where you're at and what you're doing and they're ready to rock. Yeah. This is always like that, huh, man? You get more help probably from a complete stranger

than you would your own people. That's how it is, no cap. Everybody know that. They just don't talk about it. Yeah. I see that before you, you know, before Richie Rich, there was you, a man that was in the military.

Let's talk about that. You being, he was in the military one point in time. I joined the military in 2008. And I joined the military because I was trying to get out of the streets and get from Detroit, change my environment,

better my life, do different things, see different things. You know what I'm saying? All the good, but within the good, the evil comes. So, you know,

it was a lot with it. I ended up getting locked up in the military. And I went to Fort Eleven work and it was a zoo. It was completely different. It was different because you still had these strict rules, but you still had this animalistic territory that you're not friendly.

You know what I'm saying? So it was just like a lot of crazy stuff was happening and just different things at any given time. You had to be prepared. It was the jungle at the end of the day. You had to come how you come. Yeah. So right through you in the brig.

Yeah, I was in the brig first, and then we went up to Fort Leavenworth. The brig is in Camp LaJune. Yeah. Yeah, man, that's crazy. I did nine months in the brig because I was on pretrial confinement. If you don't mind me asking, man, what was the alleged charges? What was they trying to, what was the problem?

Drug trafficking. Drug trafficking. Yeah. So you're in the motherfucking military. Hold on. Let me get this shit straight. Let's back the truck all the way. So you in the military.

You saluting, high-hattan, doing your. thing. But then there was an ugly side to you, a trap side still. You didn't lead a trap shit alone, a street shit alone when you went in there, man. You know, what was it? What was the experience about that? Like, how was that experience allegedly,

you know, pushing, whatever you was pushing in the military? Because I don't want to, you know, I don't know what you was pushing. I'd rather you talk about it if that's what you want to do, you know. I don't like to ever put nobody too much on the spot about them type of things. Unless, you know, they want go there. No, definitely. I mean, what happened with me was completely different. It wasn't even

that I was trying to do that. I ended up getting hurt on a jump because I was airborne. So I end up getting on Percocets and they gave them to me to heal me. And I'm like, nah, this ain't really me. And the other guys was like, yo, let me get them. They knew what was going on. They started taking them. I'm just giving them to them at first here. You know what I'm saying? Then it became like it was a work. It was like, yo, I need this. I need this. And I'm like, at first, I'm just giving them to y'all because I ain't really in that mind state. I'm thinking something completely different. And then it became a whole operation because it's like the need was overpowering the situation. It's like, yo, bro, I really need this. And I'm like, I didn't know they really needed it at the time.

You feel me? Because I didn't come from an opiate drug experience and all that. You know what I'm saying? that was completely different. And these boys was locked in and it was like they couldn't eat, they couldn't sleep, they couldn't do nothing without it. You feel me? So it was like the need for it made me. These people you knew in the military.

Yeah, these is soldiers. Right. That was like this, you know what I'm saying? And the public not really seeing that because they don't put that out there, you feel me? But y'all going to put me in jail and do all this to me. So it's like, y'all put it out there. But it's stuff that's going on that the public, they don't really know about it because the military is completely different.

You know what I'm in the military? I'm a soldier. Y'all are civilians. So you're all two different categories. So that news don't spread the same way. You know what I'm saying? They keep stuff way low. It's some of the craziest stuff going on in the military that you would never know.

You'll never understand unless you research it, the suicidal rate, the drug rate, the homicide rate. All of this is happening within the military. military you might hear sprinkles here and there of something today because it would go viral on the internet yeah but what about before the internet y'all ain't never heard nothing about what the military you don't hear about it till you see these guys that's back home struggling on the streets everybody wondering why is these vets not getting help because the military really savage but the world don't get to see that you feel yeah yeah it's like that that shit crazy man like to hear somebody you know I notice a lot of people that come from the military,

and we'll get up off that top, but this really, I got to hit home on this. You know, I noticed a lot of dudes in the military, man, that came from the military, they never really have been open to talk about their experiences. Yeah, because some of it's traumatizing and some of them got PTSD from it. So it's just like you seeing a body, you know what I'm saying?

In the streets, you're not just talking about it. It's uncomfortable for most of these guys because they haven't found and built up the tenacity of themselves to be like, hey, I can speak on this and I can feel okay about it. A lot of these guys are scarred and it's like you losing something in you

because you're going to go fight for your country. But you getting this experience is something you never could have imagined. You know, they're drilling you, they're doing all types of extra stuff that you would have never went through if you didn't go to the military. But it shows you a lot.

different ways of thinking. You know what I'm saying? So it's just another stepping stone. It's just the same difference from somebody being in the streets or going to college. Like, you're going to learn something different going to college. Yeah. But if you've been to the streets, you've been in college, you've been in the military, you know, a lot of stuff because you didn't experience life in a whole other manner.

Right. Yeah, see, I know it's got to be different, you know, when you're on patrol with your friend and all of a sudden you're walking and then his body get blown the pieces right next to you, you know? That shit had really shocked the shit out of you for life. Exactly. And then you talk about some of these people is people who you build so much trust and respect for and just you living for

these people because these your battles these like you getting taught that anything happened to him it happened to you or you happen to them yeah the same thing you getting taught in the streets but they teaching you as an organization and you believe in it and you really putting your mental to everything that they're saying because that's law right then and there you sign in the oath you feel me so it's like it's real stuff yeah It's crazy to hear somebody like yourself being in the music game, you know, having as much knowledge as you do about where you live. You know what I'm saying?

You're very aware, my man. You know what I'm saying of where you live and what you've done for this country, man. I salute you for that first and foremost going to do your thing. It's fucked up and unfortunate of what, you know, had to happen. You know, you had to go sit down on your pockets for a little bit. But, you know, it seems like you're living well. No, it was a learning experience thing. If I would have took it as a loss.

I wouldn't be here. But I took it as a learning experience and changed my life. And that's the only real reason I do music right now. I wouldn't have the patience or the time that it takes or the energy it takes or the, you know what I'm saying? You go through so much trying to get in the industry that if I didn't have military training, I might not accept a lot of stuff that I accept just based off of what I went through. Having patience.

Having patience. Yeah, that's key right there. For sure. Tell me about Richie Riches. Tell me about the brand, the upcoming through your brand and what you've been doing to solidify your music career, man, and you know what I'm saying? Everything that you got going on.

When did you really start saying, fuck it? I'm going to take this shit serious, man. Enough is enough. I can't keep playing with these people. I can't keep... It's time for Richie Rich to rely on Richie Rich, man. And really start pushing the campaign. Really, like, when I came home,

that was really when I said, this is what I'm going to do. Because you got to imagine, I was always living like a rap. before I was a rapper because I looked up to the rappers. You feel me? So it was like I was emulating stuff that they was doing anyway. You know, I went to prison with the same amount of tattoos that I got right now.

I haven't had a tattoo in 10 years and my whole body covered. Yeah. So I was living and thinking like they was living, you know what I'm saying? I'm in the malls, bawling out, different cars. I'm doing everything they're doing just in the streets, you know what I'm saying? And it was a different mind state than what it was if I was actually a rapper. So when it was like, nah, this is what I was. what I'm gonna do and I'm gonna make something serious out of it.

I came home and got busy, got serious, you know what I'm saying? But the brand, we was already pushing it from a childhood thing, you know what I'm saying? It was me and Marty, my right hand man's, we started a little thing and we kept it family oriented, you feel me? And then still to this day, I keep it family oriented. I keep my people around me that I want around me and we move like we move. But we pushing the brand because what else do you stand on if you ain't standing on something? Yeah.

you're going to be under somebody else. And that's what we're protecting. We're protecting the brand. We're protecting the legacy. And then the Richie Rich came from the character. That was one of the things that I idolized as a kid. So I said, hey, why can't I, once I started believing you could do anything, why can't I live that lifestyle as an adult that I idolized as a kid

and what I got to do to do it? And I did it. Well, I think a lot of people, you know, they're going to do whatever the fuck it takes for. him to get on. For sure. I don't like, you know, and I've said this before, man, when people always want to know what does it take to get on to get their it, right? I try to tell them, man, you know, you got to be willing to go places, not other people, that other people are not willing to go, man. You got to be willing to go. You can't worry about who's coming with you. You can't worry about who's going to get your ride. No, if you got to walk, walk your ass there. Get to where you

need to be. You know, I'm a firm believer in that, man. You know, you got to walk your own, you got to walk your own bricks, man. No, and you got to know that if you bring it somebody with you, you got to be able to hold that weight because it's weight. No matter how you look at it, every extra person, every extra item, every extra thing. If you're trying to go to the moon, I'd rather go naked. Yeah. Because I'm going to get there the easiest way, the lightest weight. Yeah. But every little thing you add to it, that's more weight. Yeah. That's slowing you down. That's why you see a lot of people move without nobody. They go off in the distance.

Now you see them moving and shaking and boom, boom, boom, boom. And it's happening and it's like, that's what everybody look at. You know what I'm saying? And to me, that's one route. But I said I could do it with my people. I could do it with my family. I move with my family and move with, and I'm doing it. It's just taking the course versus it being boom.

You know what I'm saying? If you get signed to a label, everybody's gone. Because now the label got everything for you. everything moving and shaking. You can't do this same thing. You can't say, oh, I need my man's. I need this person. I need that person to come.

They're not with that. They're like, hey, come with us or stay over there. It's two ways, and you got to pick which way you're going to go. Are you signed anybody? NPRMG. NPRMG. My own self. My own shit.

Yeah. See, and I like, no, because I like hearing that because, you know, people might not believe in it now. Yeah. Because they feel like, okay, well, it's not up there with rock. and you know what I'm saying, all these other people. You know what I'm saying? Bro, just up there we're going to get and sign with somebody, man.

You know, all it takes is that spark like that, man, saying, man, I sign my motherfucker's self. Yeah, they got to know that. You know what I'm saying? Because at the end of the day, the same thing they're going to do for me, I could do for myself. If you figure out how to do it, you can do it. I come from an entrepreneur background. I understand business. I understand what's going on.

Once you know, you know, you know. You know what I'm saying? There's only so much they can tell you. And I still see people that know what they know and they still sign. But what their situation was when they was going through it, I couldn't tell you that. But I just haven't got to that point where I'm low enough to say this is worth my situation. I haven't got there. I can't lie and be like, yeah, it may be.

No, I'm not there yet. No money can sign me. I don't, that's not what I'm here for. I'm here for my legacy because I already been through everything. I already had money. I already did all these things that. they're trying to do. You know what I'm saying?

That's just my perspective. Do you feel like you feel like, do you feel like you're moving a lot harder than some of the mainstream rappers and taking care of the business more than some of the mainstream? I don't feel, I know. Well, go ahead and talk about it then.

Shit, we're on a sharp tank, man. They know. We're going to fuck on here. They know what's going on. You know what I'm saying? Like that. I ain't going to lie. A lot of them been keeping up with me

for a long time. So it's like, you might not know. it because you might not a new medium. But when you see trends and you see styles and you see different things, it's like, come on now, y'all know what y'all doing? You know what I'm saying? You know what I'm saying? Y'all know what y'all doing.

But for me being the underdog, the unsigned artist, my voice ain't heard because it's easy to blast, blast, blast on this mainstream artist. Because they're pushing way heavier of a budget. But even for me

to be using my own budget and to get to this point, they know what time. it is. You know what I'm not accepted to nane thing that they got going on. It's just you got to come and hold your own weight. They hold their own weight but the label really doing it. That's the only

reason you see them and you might not see me but if you look at my accolades and look at the things I've done I'm with everybody in every place. I mean you do got 1.9 million followers on Instagram Blue checks. So you are, I mean I know Blue Check don't mean nothing but you got to do something to get that.

You know what I'm saying? Like you gotta be making some type of noise. They got, they can go and look at your, like you said, your alkaleys. You know what I'm saying? They got to. So, yeah. I believe in that. No, definitely in that alone when I walk in a building and somebody don't know me, it's like

how they don't know me. Yeah. But that's cool. I love when people don't know me because I'm easily going to show them why they should know me and how to know me. Yeah. But you don't get that to every artist. The sign ones, they're more arrogant.

They more cocky. more uh-uh-uh they think it's something that it ain't you know what i'm saying because i'm from the back end i'm seeing what y'all doing i know what's going on y'all can't fool me i'm in this you tell me so it's like i don't look at it for like oh you you've done this you've done that man anything you could do i can do it better that's my mentality at the end of the day and if i want to take it there i'm gonna take it there and i've shown them already you know what i'm saying this song that I'm pushing got a hundred million streams in six months. Who doing that?

Not even a lot of these artists that sign ain't doing that. Number four on iTunes, they're not doing this, man. I'm not worried about them. They're not even my competition because they're in a different league. You feel me? It's like if I was trying to compete or if the minor league was trying to compete with the major league, they're not. He want to be the championship of the major league. He want to be the championship of the minor league.

They're never going to battle. That doesn't make sense. but they try to compare you and trick you and think like, oh, you in this same battle. Man, I know I ain't in this battle, but put me in the league with the people who in my league, show me one that's standing on it like me, nann one of them. Straight up. Shit crazy right there, man. Just to hear somebody, like, really know how to break down.

Because, you know, I've talked to rappers, man. I've talked to rappers. I've talked to a few. You know, I got some other people coming in later on today. You know, and I've always tried to, like, figure out, like, okay. what really got you to rap and what really got you into the music because it had to be a spark somewhere you know it don't just be like oh i saw him doing it i want to do it too because it don't happen like that for everybody man so you know give me some give me some ground give me some ground

game especially for some of the people that's watching some of the viewers that's up and coming that because you obviously seem like you're taking care of your business for your music right now so you know give us just a five minute blueprint of What you can do to run your own shit, you know what, your own music, and you don't always have to wait for the industry to come pick your ass up, man. Give us just a little bit of game on that. No, I mean, it's simple. It really come down to the key words of believing in yourself and trust in the process.

Yeah. If you take them two things into consideration and really move like you want to move, at the end of the day, the labels, the mainstream artists, the whatever that you're trying to be or look like. like they're paying attention. It's just do they have the time to pay attention to you when they got somebody that they already got a bag behind? Yeah.

And that's the main thing. A lot of the independent artists, they get caught up in trying to get to the top so fast. Yeah. If you get up there fast, what you do? You come down there fast. But if you take that slow roll up, it's very hard for you to come down

because you then build your education up, you then build yourself up, you then build relationships. Yeah. That's one of the key things in this. this game. A lot of these independent artists think it's about money and it's about the relationships. They're getting confused because they're trying to pay for this and pay for that and pay for it. I didn't pay a whole lot of people that I don't deal with because they were bad business.

But if it was good business and I paid them or I didn't pay them, the business was good, the relationship was there. We're going to tap in a thousand more times. Yeah. Well, you got to, I'm going to say this. You got to think about this. I want everybody to listen to this, okay? Talk to one. Businessmen are real businessmen. What they do is when they see somebody that's starving or really need something, they're trying to get on to that type of game, what they do is they'll give him a big ass check with a contract right next to him.

So he'd get more starstruck by the money than he does going and taking that motherfucker and going to having a lawyer read that motherfucker. You know what they just see all the zeros on there and they're just, oh, just where do I sign? Yeah. Where do I sign? They don't even know what them zeros mean. You don't even know what them zeros mean. They all encoded.

They all encrypted. Ooh, he's talking. He's talking. You dig what I'm saying? Yeah. They all encrypted, man. They got to know it ain't nothing but ones and zeros. Come on, man.

You're looking at all these other numbers. It ain't nothing of that even reality. Yeah. But if you let them confuse you, they're going to confuse you. And if you a duck, you a duck. If I can sucker you, I can suck of you. I'm going to take you every time. That'd be like me trying to act as if I'm a golly man and I could take you.

and you're going to let me take you and you green and I ain't going to take you. Come on, I. They're going to do that. I'm just tired of hearing motherfuckers in the rap game, bro. I'm tired of hearing the bullshit. Like, you know, oh, the labels fuck me. No, you fucked yourself.

You fucked yourself. But you, you signed it. You fucked yourself. I don't care what you're saying. Whoever's watching. Man, little Donnie the rapper, whoever this is. Man, baby dolphin, baby seal.

I don't know. Whoever it is, man, you sign the contract so you have to understand. understand that, man, you know, with all that, and they're going to hold you to that. That's why they say it's a lot of information in fine print. It's a lot of information, man. And a lot of them give it to you in bigger print, and they still don't see it. Well, I think what it is, is, man, you know, talking about independent artists and things like that,

they don't understand the language in there. No, because it's a certain language that's being kicked. You know that you have to understand, and that's why I tell, man, even for the up-and-comers, man, it's nothing for you to go get you an entertainment lawyer, man. Cost you 500 to 1,000. Come on, this is your life you're talking about. This is your life you're talking about. It costs you 500 to

a thousand to have a lawyer overlook your paperwork. Just to make sure you sign in the right shit. And then they'd be tripping anyway because they always say that year two, year three or whatever it is, but year one, you was bawling.

You was convincing everybody else to come deal with your label. You was convincing everybody else to come get a feature from you. You was making everybody else come tap in with you and your movement and how you was doing it when everything was sweet because you didn't see the back end that you had to repay and you had to do this and you had to do this and that and that. But now it's, oh, my manager, all my label, oh, my this.

If y'all ever hear me say it, y'all know I'm lying because ain't nobody, they're never going to take me. Yeah, it's really like that. So it's a meme if they say I got to. That's how that's going, for show, because that ain't happening because I'm not going for none of that. But these artists that go for it and then come back, oh, the label robbing me. Oh, this dad. Oh, this.

Like, come on, man, you can't wait 10 years to tell us that your label was punking you 10 years ago. That don't make no sense because for the last 10 years, I've been riding your wave. I've been watching you do what you do. But yet you're going to tell me 10 years later something was happening 10 years ago. you should have told the world that then but you was caught in the moment you was living in it you was in there we don't want to hear your sob story now

you know what you signed up for right well you know you gotta think about this too we gotta really think about this you know motherfuckers man they don't really it's hard when you ain't got no money motherfucker want some bread now man and they just sign their life away for I respect that and I respect it

but what I don't respect is you just sign in your life away you need to be having other things going on Donnie, you need to be having other things going on. Do you know what I'm saying? You can't just be like just relying on just these people, man. Because let me tell you something. There was a saying and a quote that was said to me a long time ago, man, and it's very fucking true.

What goes up must come down. So your ass better have some cushion for when you get down to good, man. It's just about how hard you land. And a lot of people don't got no cushion. And when that. Well, everybody always says it's only up from here, right? It's only up from here. Well, sometimes.

there's going to be a fall and you got to make sure that you got a little bit of cotton down there maybe a few blankets i don't know a memory foam from off the bed get one folded up and get ready to fall a little bit man because it's going to happen it's going to happen get it together for a rainy day of gravity the same way you grow up from a kid and you shrink back down in the ground hey if you're saying you ain't going to never die then you i can't help you either but you got to know this is how this works. You gonna come up, you gonna come down. Where you come down at?

Is it a legacy? Is people still talking about you or is you just in the ground and nobody know what you ever did on this earth? It's your legacy, it's your situation. And y'all keep acting like it's not. Y'all know what's going on. Ain't nobody, we're not going for that.

You know what I'm saying? So it's like we can sit here and entertain it, but for what? Because if they didn't get it then, they're not going to get it now. And they're not going to get it five years from because they still gonna be doing the same thing. If y'all ain't never watched ETV

in every one of them situations is terrible and y'all thinking that that ain't you, come on, nah. I know what's going on. Y'all partying, doing everything right now because I see y'all on the TV, but I see y'all in 10 years and y'all gonna see me in 10 years and we're gonna compete and compare who won.

Yeah. What was one of your most popular songs for the viewers that, might be just catching on to you right now because you know you're doing your tour right now you're doing your move what was one of your most popular songs you felt like man this this was it

and it got me and it got me going it got the people to knowing from your 1.9 million even it got the people to knowing who Richie Riches man and how he moving in this music game the first time I hit a million was with this song called Ballin and we went crazy with that

and then my latest songs like the monkey see monkey do and the maintain them really made a lot of people respect what i was doing they was like oh you got it you you you you you going but when we killed them with live in the moment it was it's a timeless song they can't stop that one that's one that's one that's one that your granny can feel your baby can feel yeah white black Puerto rican asian it doesn't matter there's no limits to this song it's every it's for everybody and when i hit them with the we made it? Come on, man. I don't know

a soul on earth that can't tell their grandmother on one of them, even if you ain't cool with both of them, you cool with at least one of them. But I don't know too many people that ain't cool with both of them. I'm just giving the benefit of the doubt that you might not like one of them. But one of them took care you did something for you. We come

from that generation. That type of error. You can't deny that. Granny, we made it. You've got to say that. That's an anthem right there. And it came differently. They wasn't expected, especially not from me. So I had to come with it like that. To get that thing up off the ground, did it happen organically?

Or did you have to put a couple, did you have to pay to play a little bit? You had to put a couple dollars behind it. I ain't going to lie. What I thought I was going to do was pay to play. And it didn't really work. I went to all the DJs. I'm hitting all the venues, trying to book shows, do little stuff. And it wasn't traction.

Traction wasn't hitting because I'm trying to capture the world in one city. and that city is a star dog e dog type of city so whoever got the wave right now got to wait so you got to get cool with them to do all this it was too much so i took it back to what i knew something that was going on years ago versus what's going on now now everybody tick-tok because of a dance they didn't brought the soldier boy era back but i hit him with something that they wasn't expecting it all means everything funny everything controversy. Song after song after song. And it just blew.

Like, because they couldn't, they like, I got to watch this video. And I got to hear this song. And once the song lyrics get stuck in your head, you're going to watch it a thousand times. So it's just over and over. TikTok went crazy. Instagram with crazy.

Spotify went crazy. SoundCloud. And it's 20 million on SoundCloud. So you didn't jump on all these platforms and are doing numbers. All doing numbers. You can say it doesn't pay for some. of that jewelry on your neck right now.

It didn't did. That's the fuck I like to hear right there. If y'all don't think it did, y'all got it confused. We were number four on the iTunes chart. If you think it ain't working, it ain't, I don't know. I'm the only one that was an independent artist on there.

I can tell you that. My distribution is through tune core, not through empire, not through this, not through that. No help. Strictly me. Look me up if you don't believe it. That's what type of independent campaign I'm on.

Not saying that. those guys aren't still independent, but we know the difference from what they doing and what I'm doing. If you don't know the difference, then that's for you to figure that out. But we know what's going on. Real question for you. Let's talk. We in the sharp tank. No jumper. Sharpest coolest podcast in the world. No kizzy. And I got to ask you. Are you afraid to fail? I'm not because I've failed a lot of times. And, And that's my thing, is that the more I fail, the more I gain. Because I think the same way when I read the book of Job, people could say that was a failure,

but his failure came back 10 times. And everything that I've lost, I've gained back 10 times. I thought I was out of there when I went to prison. Nobody was going to deal with me. You feel me? I knew how my family felt. I knew how my friends felt. I knew what my kid's mother felt.

I knew what hurt I did to everybody around. Whether they was there with me every day or there from a distance, it shook them up. And that made me understand like, if I bounce back from this, I could fail a thousand times. I can come back. You could put me anywhere in this world.

I'm going to make something out of it because I understand how to. I'm a natural entrepreneur. everything I've ever done or touched. I've made it in the goal. I thought that I didn't even know what addiction was until I started looking at my factors. Tattoos, I was addicted. I didn't know that.

Gambling, I was addicted. I ain't know that. But once I psychologically show myself, hey, you can make an addiction out of anything, what your addiction going to be is what mattered. And now I'm addicted to this music, to this campaign to this situation. And I just showed everybody 100 million streams in six months

because of the addiction to back to back to back to back to back. They like you post-mortem world star. Yeah, that's because I'm here. You got an addictive personality. Exactly. So you understand that anything that, because I'm the same way. Yeah. So you kind of in the sense of like anything I'm going to do and I feel that, bro.

People don't really understand that part. Like there are some people that like we are perfectionists. Like anything that we're going to do, and we're going to do it to the max. We want to touch it to the maximum fucking potential that it can possibly even give us. And even if we stop, we're going to the next thing. And that's the next thing that I touch. I'm going to the max. And if they think that I'm not, just wait.

You know what I'm saying? Like, I'm here for 15 minutes. I don't want 30 minutes. I want my 15 minutes because my next 45 for the hour, I'm going to give it to them something that they ain't ready for. Because I'm going to keep coming with How he keep doing it? Why? How? Yeah, because it wasn't because I was Cool or good at this.

It's because I'm great as an individual. That's why I went with the goat, the greatest of all times. That's why I wear horns on my head as the goat because I'm the greatest of all times and they got to realize that and they're not going to understand it until they believe it themselves

because I've been believed it. Long time ago, I'm just showing the world like, hey, now I'm going to make you see him in the flesh. That's how that's gotta be. You're a very you a very interesting guy man like to listen to you and where you

want to take like I believe that the music really worked for you now sitting down talking with you because when you had hollied at me I said man who the fuck is this this nigga right here man I need to know like when we got on the phone I was like no offense to you man but I don't know you you say but you know what I'm gonna make you know me.

And I believe that man I like I like sitting down with you man I like taking time I am Do you have any even projects Some new projects coming out Because I want to catch on to you On some new shit you're about to drop Can you tell us what you're about to drop

And where they'll be dropping that, please? The newest shit that I'm about to be dropping Is live in the moment I'm gonna drop it over and over and over and over And over and over again You feel me? That's it They don't want something new

All right, I got something new It's just a new campaign What I'm doing this month TikTok next month I'm doing Twitter Yeah New campaigns to live in the moment We're going to do that at least a year and a half. And that's if I feel like stopping.

I might not. We might go 10 years with it, the same campaign. They're going to be like, why you ain't did nothing new? Because when I was doing stuff new, y'all wasn't paying attention to me then. Now I got y'all paying attention to me. I'm going to make y'all pay attention to what I want y'all to pay attention to you. And that's living in the moment. That's it.

I've watched interviews. I've watched a bunch of interviews. Michael Jackson only kept wanting to remake Thriller. All the hits we know him for. He wanted Thriller. So why I can't feel like I want y'all to know live in a moment the same way this man who I know is the goat, the king of pop. Yeah, for sure.

If I know he, and I know why he kept making other songs because of the label, not because of him. Y'all are crazy if y'all think Mike would have kept doing it just because he wanted to. He would have pushed Thriller harder than I'm pushing Live in a Moment. If he had the opportunity because if he was independent and can move like I'm moving, he would have done it. Because I believe it from hearing the story at the story at the story of other individuals telling about how much he kept trying to remake thriller and never could. You know, well, there's guys like him, like Michael, like Prince.

Yes. You know, and there's a few others, you know, but just that type of guys, they won't work with you or do collabs with you if you don't own your masters. If you don't own your shit, they don't do it with you. They say, no, go get your, you know, Mike, they're going to start these sweet. Go get your, go get your masters. Mike, my man, Michael said, go get your masters. Come back. And I'll think about doing a song with you, you know, right?

You know, I would love to do the song. I really love the track. I do, I do. I do. I really love the track. But I, you know, they're going to tell you, man, I can't do it with you. I can't. Until you get, until you own your shit.

And see, that's what I like about you is because you're not allowing those roadblocks, because there might be somebody that you might really want to deal with, right? you get them on the table. You end up getting them on the line. You know, you end up talking to them. And you'd be like, yeah, y'all iron out the song and everything. They over there bopping to it. You excited you like, yeah.

And then at the end of the conversation, they ask you, well, you do own the masters all this shit, right? Oh, no. Well, you know, I got a label that owns, you know, that. Ain't nothing I can do with that. There's nothing I can do with that. Because you might put me in a situation where I got to get it cleared by somebody that ain't going to clear it. That would kill them up. Man, I kill a mother-a-s-so, bro.

I didn't see that happen. I didn't see that happen. I know niggas with songs that they can't clear them because the label won't clear it. You know what I'm saying? Makes sense why you're on your own now. Yeah. It really does, man. Yeah.

And if you don't understand, then you're not going to do what I'm doing because it's too much work to you. But I was always taught hard work going to pay off. And if I outwork and work hard, it's going to pay off. That's just point blank, period. They got to know that I'm here for a reason. And if I let them think anything other than what I'm doing today is not it, they're going to believe that. When I was doing contractual work, they thought that was it. When I was in the military, they thought that was it.

When I was in high school, they thought that was it. When I played basketball, they thought that was. I'm creating my own thing. When I did tattoos, they thought that was it. Oh, you just going to. And it's like, it's because I'm addictive personality type of person. anything I put my mind to I'm going to make it work

that's why I have a great family because I can make it work you see a lot of these guys can't hold down the family they can't even think family because they don't have that personality to really make it make sense even when it's hard nothing in this world is ever easy

and if it's easy it probably ain't really nothing for real I saw that Megan Estagian I seen she had some problems this is funny because he brings this shit up, like, really own his. I see Meg the Stanley and she having problems right now with the label that she was signed to because she's saying she's ready to go

and they're saying you're not leaving nowhere, you owe one more album. And I like how you're the type of man, you're like, well, if I owe anybody an album, I owe myself. Exactly. I don't owe anybody anything but myself. That's why I won't give them another song unless I want to give it to them. When I get to feel it, all right, you killed them.

Give him a new one. When I get that feeling fatality, then I'm on to the next one. But until I give you that, and I got fire songs that I've just been recording and having released. But it's just like, why I'm going to release something that I got to put my budget into, I got to put my time into my team to work, my situation. And then it's like, oh, but it wasn't as good as this project. Oh, but it wasn't it.

And it's like, I don't got time to hear all that. That's a mind. I'm not going to confuse me. Not at all. And you was doing right the whole motherfucking time. Yeah. And the whole time you was doing what you needed to be doing, but they playing the game with you because they're really trying to break you.

The game is meant to break you. It's not meant to help you. It's not meant for talent. I mean, look at all the talents of guys we know that can't get a deal because they don't got their image together. Thousands, man. They don't get their this together. They don't got the, you know what I'm saying?

Like, they pressure you to look a certain way jewelry. fly fresh cloth, they press you to do all this, but you got guys who fire, who fire better than anything on a radio that can't afford these type of things, maybe can't even afford to keep their appearance together, but yet nobody's reaching out to them on talent. Unless you come in business, they ain't trying to hear you. So if I'm going to play that role, I'm going to play my role and I'm coming business. You want a new song for me? Okay, where's the budget?

Where's the situation to put me? Who going to shoot the video? who gonna put the market. Yeah, they just hang up on your crazy ass. They don't even want to talk to you. They don't even want to talk to me. Get off my lines, Jack. They hang up on you like, yeah.

Hey, never mind. Look. We'll just go find some other, yeah, go find another test dummy. Yeah, get him. Labrat. Get him. Bro, I promise you. I enjoyed my motherfucker time with this dude right here, man.

And I feel like, hey, I really, hey, I really want to see where you at soon, man. You know, go make some motherfucking know. brother because I promise you I'm gonna bring your ass back. No, we gonna do this. We gonna do this a thousand times. We gonna do this a trillion times over again. You gotta know that. It's gotta come a thousand more times.

Cause we ain't done. We just really got started. But you don't see how interesting it was with the beginning. Yeah, you're a lot. You're a lot. So I had to kind of open you up on a soft opening and then man we'll get into crunch time with you another time for real man.

Listen to me, man. Hey man, the Sharp Tank. Let's go. No jumper. Hell, rich rich in the motherfucking building. Hey. And if y'all don't know the only one, one and only the goat, we in here, we live, we turned up. Hey, and if you get in our way, hmm, what is the shark do?

It might shark you. Hey, man, sharpest, coolest podcast in the world. And we out this motherfucker.