No Jumper - Sharp & Big Chief Drop Game About Starting a Business, Cannabis Industry & More!

Episode Date: March 31, 2023

Big Chief talk about their business model, starting from the ground up, entrepreneurship, and more. ----- 00:00 Intro 1:15 The brothers behind the Big Chief and people thinking their bong cleaner was a drink 4:00 Sharp on meeting Kevin Gates at Rolling Loud and having a valid face card in public 8:05 Being born in Pakistan, growing up in Houston, Texas and trying pizza for the first time 11:05 Owning a convenience store, shooting alligators and getting burnt doing business 13:50 Big Chief talk about getting their hustle from their father and seeing different walks of life 16:30 Dad gets deported from America, starting from ground zero 18:55 Fasting while playing football in the summer and motivating yourself to get it 20:30 Moving to LA selling w33d, going to school to be a doctor and brotherly bond 25:10 Adjusting to laws in LA, linking with the Brazilians and becoming their go to guy 28:30 Starting the first cannabis delivery business and buying their first pound 34:10 Discipline and consistency will lead to success, betting on yourself and guerilla marketing 38:30 Going from Prop 215 to licensing, packaging development and life before the brand 47:20 How the name “Big Chief” came about, Big Chief Headquarters and team building 53:10 Inspiration of the viral Big Chief THC cartridges and quality products 58:20 Sharp gives his flowers and appreciation to Big Chief, Chief says there is no one that can out-hustle him 59:42 Chief gifts Sharp an LED, waterproof and smell proof backpack ----- NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_... CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz  Follow us on SPOTIFY: https://open.spotify.com/show/4ENxb4B... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media: https://www.snapchat.com/discover/No_... http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/NOJUMPEROFFI... http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: https://www.tiktok.com/@adam22 http://www.twitter.com/adam22 http://www.instagram.com/adam22 adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

The Sharp Tank. No jumper. Sharpest, coolest podcast in the world. And today, y'all've seen them all over. Y'all was all over in the last office. Y'all was always there. Please, Chief Responsibly. I got big Chief in the building today, man.

The brand, the moguls. I want to just concentrate on that today. just it being with us bringing the brand to like because I feel like people need to know about it and know about the people that stand behind it you know I know you don't do a lot of interviews man what's going on in sharp man you always do the interviews

I'm always on camera bro hey I appreciate you for having us on your set we're at the shark tank the motherfucker's sharp tank if you can't swim you're going to drown you know what I mean get eight yeah I go down probably about 150 meters always say about 150, 200, depending on, you know, who's in the tank. Man, you know. We're dive deep in today, man.

Hey, hey, I swear, I was, we were at his interview, right? He was interviewing. And we were sitting down. And I got to asking him a couple questions, right? Swished on me. He was like, well, you know, Sharp? We're really talk about that right now. I don't be talking.

So on my podcast, like, I only show people what they. want to see, you know what I mean? Yeah. And then you dove a little bit on my podcast. I'm like, I can actually tell this guy because I don't like telling my story. I don't like really like bringing that up, you feel me, not feeling sorry about it. I want to actually do dope shit. So I'm always on that dope shit doing dope shit, you know?

Right, right, right. But today we just talk about it. Today, we're just going to talk about it. Yeah. We're going to let it out and dissect. And, you know, talk about who really stands behind the brand because the brink. Brand's been moving. It's been everywhere.

You know, when I first came to the office, you know, and I'm seeing the little board of it run. You know what I'm saying? A police sheet responsibly, you know, and seeing, I think, the bond cleaner there. I was like, I thought it was a drink. I thought it was a raspberry soda. You know how many people think that was a drink? It's the way you have it. Yeah, it's appealing.

I seen someone drink it. Yeah, multiple times. At a show, he opened it, thought it was water. I said, bro, read it. But he's just like, it's blue. It looks like blue gatorade. It looks like blue gatorade. Maybe there's an idea there.

There is. You know, because it really looked like a drink and a satisfying one at that when I saw it. I said, damn, that shit probably tastes good over some ice. That should look refreshing. No, I know it is, though. Guarantee the best clean your insides out. Best cleaner ever. I think I was talking to you.

We were walking around. We was walking around. Yes, sir. Right? We were walking around. And you showed me and you were. telling me about the bone cleaner and you were like, man, this shit cleans like, bro, and we got the best. Yes.

You were like, it'll clean it in, I think, five, ten seconds or something like that. Like, it's going to open this shit up. Yeah, yeah. It's going to get it back clear. So everyone sees our carts, right? So we're vertically integrated. We produce our carts. So we have to clean the equipment, right?

Mm-hmm. So they made the solution to literally clean the equipment. Then they made it biodegradable. And one day I was like, hey, can you clean the bomb? Yeah. My brother smoked bong back and forth. So it was just... Probably like good, like, 50 hits out of the bong of days.

And I had like 20 bongs, bro. And I would literally like them experiment on my bongs every single day until they came out with a perfect, perfect one after that. And I gave it for free to every single dispensary. And it just like... What they think of it? Dude, they were like, can we get cases of it before they even try to order the product? Yeah.

Especially you just carried our bon cleaner. Just by that. I was like, that's cool. That's cool. Yeah, don't drink it though. You guys, man, what did you guys think? Because I don't know if you guys had caught like a snippet of it. What did you guys think about the rolling out?

I did have the Big Chief. Bro, I see you with KG, man. Yeah. Kevin Gates. Yeah, it was cold. That was super cool. It was dope experience. It was dope meeting him, man.

It was like he definitely, his character definitely is who he portrays to be online off camera. That's free-spirited old man. Yeah, he's a very free-spirited dude, man. You know what I'm saying? It was definitely an experience, man, being in the rollout. Was it genuine? It was very genuine. Yeah, I bet.

Very genuine. Like he, like I said, because you know, like most motherfuckers, man, that's celebrities and shit, like they ain't trying to stop for everybody, but they're trying to move. Like, if he got that connection, that spiritual connection, like, man, we're like, man, this is my brother. Yeah. He mean that. I love that about Kevin Gates.

And I've been listening to his music for a long time, man. So it was definitely an honor to be able to run into him. him shake his hand, man. Face the face, break it down. Yeah. But the reason why I brought it up, because I was like it was dope being able to wear the big chief brand. Oh yeah.

You know, walking through there. Pulled it off. Lie. Look dope. Talking about that, you're part of our brand now, you know. Yeah. What do you call it? The last infinity stone on Thanos.

Yeah. Yeah. You liked that one. I did. I did. You know that one for a minute. Got it. Everybody.

It was definitely, it was definitely dope, man. That's definitely a dope experience though being there. And just like I said, just, you know, rapping for my brand, rapping for the big chief brand, you know, just being a part of these entities that I'm a part of, man, you know,

and bringing them to a place like rolling loud that has so much culture. You know, it was crazy, man, because it was like, it was like, fuck, I almost needed as much security as the artist. I was like, man,

it was fucking insane. You're trying to go interview people and these people just kept coming up to you. I'm not trying to. to be a dickhead. I'm not trying to, like, I'm trying to stop for as many people as I could. Like my security finally had to be like, you gotta go. You gotta push through it.

Yeah, you got an agenda. You got an agenda, you know what I'm saying? Like I'm gonna miss certain things. So, but I'm, I love the fans. Like I love them. You did show them love. I saw that, you know, stop by, says, I tried to, I try to show them as much love as I could.

You know what I mean? Like it was, like I said, it was a dope experience. Did y'all end up going on Sunday? No, what did we end up doing? We ended up doing. We ended up going on Greystone. Oh yeah, we went out. We're at Graystone, getting turned up.

It was cool. We went to celebrate. The homie had a set. You know, he killed it, shot at O.T. And afterwards, you know, we crew, you know, we went to dinner. We went out. We're used to it. We went a loud club last year.

It's like the, it's like going out there. It's like networking for us, but sometimes like, like. We had you out there for us. We had, you know. Ten times better. Got a best billboard you can buy. You know, I believe this. Not only you guys, but Adam even believes that in me.

That's why I get sent certain places. You know what I'm saying? Because I feel like a face card might work a little better. You know, they moved me through there. You know what I'm saying? Oh, Sharp. Moving you through. Even the security lady, I was like, I just showed her my wristband.

She was like, Sharp, you know you ain't got to show me nothing. Come on. Hey, that's right. I just moved me past. I just moved past the crowd. Like, you know, and it was- How do you feel about that? Like, coming from, like, I don't know when you're like in your 20s into compared to it right now, like, was that happening to you before or you recently started happening

heavy? I mean, my little. Motherfucking could probably say you're street famous because you're known amongst your people. But that's a small group versus being known by the world or just, you know, all walks of life. Yeah. You know, the people that's walking up on you being like, hey, Sharp, they don't necessarily do or did what I did, you know. So it's definitely different to be able to be like, you know, and just shake. I love meeting new people.

I love that. I love that it's all walks of life, you know, because that's why I do want to tap into. It's all walks of life and even bringing you guys here. You know what I'm saying? Sitting down and just talking about the brand. Yeah. You know what I mean? Like it's important.

Hold on, do we hit the 10-minute markers? She just did. You didn't have to ask me. I got it. I looked at her. Hey, one thing about me, I got a chief, you feel me? It brings my personality out. So a lot of people smoke and get quiet.

I smoke and get it. It's like a cup of coffee. Right. Let's get to it. You guys are Houston natives. I mean, I know you weren't born in Houston, but we came out of Houston. If you want to, technically we can say you're

Technically Texas at home. Yeah, yeah, yeah. But we came out from here. Ready for it? Remember I popped it on your ass the other day. Tell me what it was like growing up in Houston. Growing up in Houston. Hell yeah, I want to know because you tried to detour me that day on your problem.

You want to start at Pakistan and you want to go to Houston? Let's go to Pakistan first. Man, growing up in Pakistan, me and my brother grew up with our mom and dad, you know what I mean? We got some grandparents. But our grandparents moved to America. and they were like, it's better life over here, better living, more opportunities. American dream. American dream.

So I don't remember Pakistan whatsoever, just a few things here and there like, but it's so, it's like a dream. You know how you don't remember a dream when you wake up? But I do remember everything about America. So if you came over here. No, it'll make sense. It'll make sense. Everybody in the room.

It's like, hell you. America. Living a dream, baby, boy, you're living the dream. He's serious as fuck right now. I was like, I don't know why everybody is looking appalled at this shit, but I'm dead ass serious right now. You're about to find out. Yeah.

Come on. Remember the first time having pizza? It was Domino's, right? Yeah, we had Domino's. Came straight from the airport when a Domino's pizza. There's some football playing on TV. And it's like, okay, we're watching this. Like, what the fuck is this?

You know what I mean? Ever been experiencing none of this. Dan living in a two-bedroom apartment in Houston with, like, our grandparents. Houston's rough. Houston's rough, man. Houston's always been rough. Shout out to Houston, Texas, man. I got nothing but love for them.

And I ain't saying, like, rough living. I'm just saying, like, the people there, man, you got to toughen up to be around there. It's a deep, deep South. You got a toughen up to be around Houston. There's real ones out there. People keep it real. Yeah. Like, they're not going to hold back, but.

Living in Houston, we were with like all our family in a two bedroom apartment, you know what I mean? Starting off, you know, you come to America, like, you gotta start. It's like going to like the Statue of Liberty and it's like you gotta create your whole life. We came out here. Actually landed in New York, we came out to Texas and then my dad immediately went to work, you know, providing that better life for your, you know, your family type of stuff. So, you know, we grew up around that and we seen my dad come, we came from like, since you came here with nothing, Dan, like nothing at all, absolutely.

and for him to, you know, put in the work and slowly, you know, you slowly elevate year after year, grow. And, you know, that's what we came from. We came as first-generational people here. Didn't you guys, I mean, didn't you, I thought I overheard in a conversation that your father owned a convenience store.

Correct. Later on, at first, he cleaned the restrooms. He just don't want to be. Sharp, no. You're not telling it right. Later on it happened. No, we came up, you know. Hey, I love you, dude.

I love you because I love you. Yeah, yeah. You get rid genuine, yeah. You said, no, because I know y'all said like, you know, and I'm sure, like, when you got over here, it was a slow start. Tell us a little bit about that before the convenience store. Like, what was that experience like before even any of that got going? How was the living status?

I was seeing Native Americans shoot fucking alligators on the middle of the top of their head and watching them drop down to the water and flow back up. And they were like, you want to try? You know what I mean? We're in the middle of the country, country in Texas. Yeah. It gets crazy. He gets gutter down there.

He got that gutter look in his eye. Like, hey, shit gets gutter sharp. And then there's like, so we're in Brazoria, Texas, you know what I mean? And it's like middle of nowhere. All the houses are pretty spread apart. And our dad's literally working out of gas station, cleaning the restroom, being the clerk. and my mom's helping him out. They're working like 18, 20-hour days.

Yeah. Basically, my dad and my mom got this opportunity to work in the spot with this guy. And, you know, the first start, went to a guy saying he started doing a small stuff. And the guy ended up realizing my dad had time because my dad had been, you know, business a man all his life, work hard all his life. So then he ended up, like, turning up gas and, you know, worked there seven days a week. If we sleep on the ground, my mom would be running it. And this was when we were at home, we go to sleep.

My mom put a sleep, drive down, go do the whole thing. Until it got real creep. My dad turned it up and made it like a successful as business. And this is the first time we came. We're like, oh, this is like life is getting better, et cetera. They open another location, et cetera. And then, you know, you get that first flight of business where it's like, oh, you know, my dad being hardworking and all that. And we're like, oh, the contract, this and that.

The guy came in and had two successful things. basically took the whole business away and offering him like oh I'll partner with you my dad built it up and he took the whole business away from we just sat there with back to squares nothing

it's like you got a taste of America you get a taste of like you're like we already went we knew we had to build coming over here okay it was already fucked up in the beginning

we finally start getting some light shedding some light on things start getting some things to where we're starting to live somewhat normal and it gets snobled that strike back. Immediately.

And that's a pattern that went on. Because you know, that's just how it goes. You know, when you're doing business, that's why the most important rule of businesses do good business with good people. So, you know, growing up, exactly. Like, my parents, we were there slowly again. My dad recouped, you know, never let anything down.

Like, my dad was that guy we looked up. Me and my brother looked up to us like, you know, my mom, we play around. You're not really scared of your mom. But we heard, like, you know, oh, dad's coming on. You just quiet. You know, because we respected him because he, you know, worked hard, provided, and he was very starting strict.

Because we were right with him during the day. We would go all over Texas, like, he'll be at home at night. He'll go to all the way to Dallas, hit like 20 stores and come back at night, right? And I noticed like, damn, this guy doesn't eat. When does this guy eat? He doesn't sleep, doesn't eat for years. I'm like, I walked up to him one day, he was like, I didn't understand him. Now I do.

I go, dude, why don't you eat? He goes, I got to get it. Catch myself eating. your mic up to. I catch myself eating like five, six o'clock. Now I understand like this guy was just trying to create something. But he didn't have any, he didn't have any like people showing him how to do it. My grandpa wasn't showing him how to do it.

He was going out there into the field and experiencing it, right, taking loss after loss. And which we learned from a lot, you know what I mean? So being around our dad made his true hustlers because he was a true hustler. Then the, I'm not going to talk about too much about it, but close people to us did the same pattern. Let us like literally fall to the ground, you know what I mean? So we're on our own at this point, you know what I mean? So raising ourselves. So essentially, yeah, so no, so we're growing up, you know, like I said, we came in America and stuff.

You know, I appreciate you, bro. Got to get it. As you know, we growing up here, you know, we lived in all aspects of like American life, per se. We lived in the city of Houston. We lived in Arkansas. What part? High and Bluff, Bryant, Little Rock. Little Rock.

I know about Little Rock. I know about a little rock. Bro, I'm talking about when we experienced everything, talking about the country. We came here and I'm talking about, I met people that were like, never seen my country. Never seen brown people before. And bugs was different down the up. Big ass shit flying in your face. Big ass bugs.

They're more deer than people. Yeah. Say this shit ain't like this over back, man, these big ass bugs. No, this is crazy. Big ass mosquitoes. A big ass mosquitoes. A little baby jungle, isn't it? Yeah.

No, but it was cool. It was cool to see everything. You know, our dad, we used to road travel. He used to work everywhere. Everywhere we went, we thought we were like vacation, but in reality it was working. But we were enjoying the shit out of it. You know, got to see a lot of cool stuff. But, you know, growing up, like I said, we were around, like, around high school.

Some little happened because, like I said, we did come here and, you know, the status and everything. So while we were young around like 13, 14, my dad got in a lot of something where they found out he had no paperwork. And then they just immediately out the country. And we're like, we're like freshmen, sophomores in high school, we're like 16 years old. Like, immediately, like one day came in. We got a call from our mom. I'm like, oh, they came and took him. I'm like, I'm like leaving school.

I can't process it. Like, I can't come to do, da, da. And then we just come home. I'm like, oh, they just took them. I was like, oh, shit. Didn't hit us for a while. Didn't hit us. And then, you know, and then my mom being a very strong person was like, she always

supported my dad. Always with everything, she would just do it. So she just, you stepped up. Started making sure, like, everything is going. She's like holding it down a few years. And then, you know, at that time, you know, because our dad did all the business, everything started like, people came in, started taking piece by piece, every little thing. And now we're back literally zero.

Again. Back again. And this time, we're like, me and my brother, we're more mature now, but we're still, like, we've seen, we threw our whole life, we've seen this like ups and downs, you know, from nothing, started something, became something back to nothing, whatever. And then, you know, it got to the point, it got really bad that it was just my mom here, and then she had to go. So now it's just me and him here into Texas just started his first-to-backer shop, what to do, just odd jobs, just, you know, hustling. Because that's what we always knew. I was going to college at that time.

I had to like stop going because, you know, even not having nothing here, I wasn't, you know, because not from here, I didn't have no A's, no grant, I had everything out of pocket, everything. So, and, you know, I had great school. Grace College, I graduated like top class, you know, 2,000 kids, top, everything. Everything, except in every college, but, you know, no nothing, you just like, damn. No scholarships, no grants. Yeah, we played football. That was our gateway.

So all throughout our school, we just, we just played sports, football, basketball, ran track, everything. So that helped us, you know, stay disciplined, you know, stay out, everything, you know, we were just focused. You know what Ramadan is? Said it again. You know what Ramadan is? Yeah, I've heard of it. Fasting? Yeah, fasting.

So the first day of fasting, one time fell on. This was the crazy. First day of football practice in the summer. summer, the two days, and we had to play literally. Texas. No food, no water from sunrise or sunset. And we're in the Texas heat playing football in South Texas. And didn't cry, didn't bitch, ran, hit people 30 days straight.

And I don't think they ever seen anything like that before. They thought we were going to die. I played a whole game, not drinking or Nick drinking water, nothing. Like straight, 110 degrees outside. Practice starts at like 5 a.m. when we start eating and practice ends at 7.30 when we leave. You know what I mean? So all day we're not eating and we go home and you're too tired to you.

But that shit, that shit made it. It's discipline. Yeah. And our parents are very like on top of like us on, you know, to become very like, you know, straightforward, successful. Everything, you know how, you know, immigrant parents coming up, they want the best for you. You want you to be a doctor, a lawyer or something that they're not, you know, something like crazy.

where like that's their payoff you know the investment is the kids so then you know with having like our parents as a support like that we're like you know we're like going through the world like oh we're growing up we're doing all this life is made then like everything comes everything's not sweet no more everything comes you're like on you're on the street again you're like you crib gone everything you're like oh what's the next move right so then this point we're like man it was nothing for us to sit there like, oh, I feel sorry. It was like, bro, we got to get it. We got to get up and go.

It would be like, my brother went to college, so I had to stop going to college. Make sure, like, somebody got, you know, was able to go. So then this time I was playing football in Oklahoma, and he came out here to first to California. 2015, I was playing football. And this is where it all started from. So pretty much I get hit ups from a bunch of coaches trying to have me play football for them. I was a captain of my football team in Texas and everything. So I'm out here.

When I come here, I'm like the fifth cornerback on the roster thinking it's all Sunday light, right? I end up, I end up, I end up, I end up earning a starting spot going to the first week, right? And what I started learning is I always sold weed. Like, anytime that I have a chance, I have football teammates, I always selling weed. So I'm literally selling weed to eat out there, doing my thing, playing football. And, but the thing is, it gets real depressing when you're in a room with like 16 people in a whole apartment room is California juco football. There's no aid.

There's nothing. There's people sleeping on top of each other. Everyone socks is everyone sucks. It's crazy. I just learned that early. Feel me? So it was just bad. Like, you see people just struggling.

You help them out. They help you out. So I was like kind of sad doing it, but I was going through because I knew I had to do something paying off, right? My coach gets into a fight, right? before the game, bro. The first week, they kicked us all out. You know what I mean?

But they were trying to kick us out. They kicked them out. And the coach goes, I got a job at West LA College. Do you want to come with me? So the coach calls me up. I was like, can I bring my brother? And he goes, he goes, yeah, come out here.

You know what I mean? And then we have to figure out where to stay. We just have to figure it out. So we found this place called the co-op. You want to talk about the co-op? No, we just moved out here to L.A. and then, you know, not knowing anything about it. Like, we basically not in, like, basically don't have a home anymore.

So then I come out here and I'm, like, helping my brother set up because essentially it's just us too now, just here. So we come out here and then, you know, we getting back to the Jukal right, go to go to school. I was pre-med. I was going to school to be a doctor. Yeah. And then my brother, you know, father, you know, father, sweet, you know,

is going to do business and stuff. And then, yeah, so we come out here. We're playing, we're balancing school and we're balancing, like, work at the same time, like as far as like the spot we say that, you have to, we have to pay to stay there and you have to work there too. To work in the kitchen, because it was only ran by like the people that lived there. It's like for some hours a week, you have to cook, so you have to clean the spot and you have to pay to live there.

And then me and my brother lived in a room with like six other people, no way so you just like... One restroom. It was wild and a whole thing. But honestly for us, it's like as long as we had a roof of my room, we had a roof of our head, food and our stuff. We're grateful. We're grateful, you know, we're like, but we weren't ever like, our mentality was never

like a broke mentality or a poor mentality. It was never like, why it was always like, shit happens and that's life. You gotta go and do it. How can you improve? And how can you improve on the day? How you can do all this stuff? So this time, we're, you know, we're going to, where this school, going to school classes here and then going all the way down to like West LA college and going to play, you know, we're, we're going

playing football there and, you know, not enough money, like, to even get out there. So we were, like, finessing, like, quarters to get on the bus. We got to get on the bus. You know, walk a mile to the bus stop. Last 50 cents dollar, we had to pick up. I feel like what kept y'all moving was each other. Absolutely. It kept y'all, like, all y'all had was each other.

So y'all was each other's light and strength. Yeah. The year I didn't have them, bro, in my life, bro, I was really depressed. You know what I mean? So right when I got the opportunity and I knew you wanted to play football again, we were on the same football team playing football. football again and it was like back to memories it was cool it was cool back to that and then me and my brother used to take the like a like a mile walk down to catch the bus

scraped together some quarters and stuff cash bus all the way of school walk up another mile up to the school make practice by like six seven in the morning the bus driver got cool at the end of the day eventually they looked out they were just like start come on hop on up on yeah yeah but like you know there was an everyday guy by the time we got back to school like we used to be we had to cook but by the time we got there's no more There's no more food, so we're going to have no food. We're like surviving awful, like, lucky charms and, like, random pieces of bagels and whatever's left over. Going to school, doing it again, and again.

But then... And I never sold weed before, but then I started getting... And the reason I got into weed is, is how the story goes is... Because playing football, you know, get hurt, this and that. And in Texas, you know, weed's not like that. So coming out here, I was like, I don't want to take... I don't want to pop these pills. I don't want to, like, you know, painkillers.

It's just, like, you know, playing a game, you hurt. So I started smoking weed. And I was like, oh, this is smooth. Like I feel better. It's like less whatever. And the first time coming to California, I was like, this is crazy. I've never seen this much weed. We bought weed for the first time in California and had a cop behind us, like, you know, in the Uber.

And I'm like, oh, I had a gram of weed on me. And I'm like, I'm going to go to jail. They're going to pull them. I'm for sure. Like, how long ago was this? It was like around like 2016, 17. Like, it wasn't like, there was like some shops, some like, you know, it was pro to 15 days.

But it still was new. But it was still very good. But for us, we're from Texas. So it was like a no-go. Like in Texas, it was like bad, bad out there. So for us, it was just like, true. But we realized, like, oh, California is late. You can smoke weed out here a little bit.

It's like whatever, right? So we start, you know, we start smoking. And then one day at the spot we were at, my brother had bought it like an eighth of some weed. And we were about to go smoking. And like some kid can comes up to us. Because there's like a foreign exchange student, like, you know, international students. The Brazilians.

The Brazilians, the Chinese people, the port of everybody, bro. No, we thought again, yeah. He said the Brazilians. The Brazilians. And then, no, so this kid, he's like, oh, I buy this weed from you. Yeah. Because no one knew where to get the weed. And my brother had this one plug.

So we're like, oh, like, we sold it to him, made the money, went back and bought two. So we're like, okay, we could sell this, make money, and smoke weed. At first, at first, like, even a high school, bro. Shout out to Brazil, man. Straight up. Shout out to Brazil, man. I love how y'all smoke weed in Brazil. We're coming.

Big cheap Brazil coming because of that. One hundred, man. For real. I fuck with the Brazil, y'all. Straight up. When I was younger, bro, it's just like, I would buy like half an ounce, sell the seven grams and smoke seven grams free all the time over and over, right? I was doing that at UCLA too all the time.

Tell me why one Brazilian came. Then the Asian people came. Then the brown people came. brown people came, then it's just the whole, what is called? You're brown, too, motherfucker. Yeah, I am. But the reason I'm saying this, I'm opening that one up to you, I don't know what you know.

And I am brown, but take it out. You didn't say that my own people came. Yeah, my own people came. Yeah, my own people came. No, brown people are my people, Hispanic. You know, we pretty much the same, right, bro? Yeah, all that.

My people came. You know, we kind of like the same, bro. You know, this culture and difference? You know, how your hair grow real thick? Absolutely. Go on, bro. Spicy food good. Yeah.

Good to you? Yeah. Same. That's y'all like a little soulful, a little catfish for every now and again? I had a cocktail today. He said, we were eating bagels, motherfucker. We were from all the leftovers. He said, we cool with whatever.

Give it up. Bro, food was food. You did? For real. Then I had the, what is it called? What are those? The frats started hitting me up. Then I started knowing.

Every single person, every day I would get out of football class, my phone was zooming, like, my phone would like freeze. And this is before there was like dispensary. It was just like before you just knew a weed guy or you needed a spot that had weed. There was nothing. So me and my brother started getting to the point where we're just like,

we're like, how do we keep these people? Because my business mind started working at this point. And I'm like, how do I get these people to consistently pick up just from us and not go anywhere? And we make simple. So we started like bagging it up, putting like stickers on it.

Naming it was fun, bro. Name your shit, random ass shit. Like phone numbers. and we started like a small little like delivery style like thing. Back in the day though. This is back in the day. This is back in the day. This is how we first to get into the week.

Y'all were fucking kids. Yeah, we're college kids. Kids. Still young. Right. You know, 21, 22, like, young, nothing. But we started like, but this helped out, you know. And I'm like, and this started getting better.

Now we could have, now we had. We had to move out. Because we were before this, never took an Uber. We finessed Uber, you know. Like, you know, the, you know, the, the free promo codes that came out. Sure. That motherfucker is smart.

Yeah. I started seeing like all the new technology come out. I was like, oh, cool. Like, finessing Uber credits. I was going to have $100 Uber credit. Start taking the rides to school. But, no, so you have to do what you got to do, you know. But yeah, no, once we started selling weed, I was like, oh, this is cool.

I'm like, this is dope. And this is around the time. You guys did it to eat. We had to eat. Have something. Yeah. To have something. I don't think.

You did it because you were like, oh yeah, I know this is just what everybody wants. Let's just do it. You're like, no, there's an opportunity in this. Absolutely. And I feel like you're an opportunist. Like that's what we all are, man. We're opportunists. And some people might use it for bad.

Well, I think it's really used for good. Like, there's supposed to be an opportunity. You're supposed to see an opportunity and seize it. I'm like a solution guy. I see the thing. Problem solver. Problem solver. That's a better thing.

Because then I see something. I'm like, oh, they're doing this. How can I better take out? three, four steps that they do and just bring it direct. Like, oh, solution. Why are you doing this? Do this. So we started like, oh, branding the stuff.

You ain't stupid at all. Yeah. I ain't done at all, but. Yeah, it's working. But branding it. And then I was like, oh, ease of access, you know, and I'm like, oh, what does any business? Like, what does business provide?

Oh, customer service. You know, you provide a product, a service, a customer service. So then now people continuously come back and, you know, and it started getting crazy. And I told my brother one day, I was like, man. And we thought, you plugged her, you plugged. me in, we bought our first pound. And we just went, it was like that trap situation. We went into this random apartment, you know, got verified.

It was wild. We pulled up, you know, you know, the original trap shop. There was a suitcase. Suitcases, packs of weed. I'm just like, no money counter. I took my brother. I'm like, bro, we had the money hit into the sock. I'm like, hey, I don't know what's going to go down.

Yeah. We go walk out with this pound or we had the Uber wait around the corner. we're like, I don't know what's going. I was just making sure this all set up, walked in, and then it was just like, transaction went smooth, walked out, and I just remember walking to the world? I was like, hold on.

You know, when you take that risk, and he's just like, okay, came back three days later. Wasn't an adrenaline rush? It was, it was, it was, it was. It was like, this is cool. It was like, ecstasy. Yeah, it got turned out. Yeah, I was like, that was the moment you got turned out.

Yeah, I was like, this is cool. I started playing with that live wire, yeah. turned out right there. That was his moment of being like, this is, yeah. Oh, I know what's the first of many pounds. I was like, I don't like, I held it in my hand. I was like, I know what to do. You felt like the shit. Yeah. You felt like the shit. Like, damn, nothing can stop us. No, I told my brother, I said, straight all I said, I was like, I was like, I was like, I looked at it. I was like, bro, I was like, I looked at it, I said, I was like, I looked at all I'm gonna change everything. We were getting middleman. We're

like, and we were like, all this, I was like, I looked at all this, I was like, I looked at, I was like, I'm gonna change change everything. Take a comeback and started like, you know, came back to them, da-da-da, started picking up more, back and forward, back and forth. Then they were like, bro, what do you, like, what do you do? I was like, we'd be hustling, you know? We gotta do. We gotta do playing football at the same time, going to school at the same time, you know, majoring, and double major. I'm packing up like 20 pounds before I go to my business class in the morning, smell like, I'm smoking wood right before I entered the class. I was chief, I just like smoking weed, you feel me? That's the whole point of being doing this.

Cool, because we had unlimited weed now. I like to do stuff where we're like, okay, now we never have to pay for wheat again. It's like I'm getting paid and I'm getting the weed. So it's cool. And we started building up and then the people we worked with, you know, then that's when like, you know, around the Prop 2, 15 days were, you know, it was illegal. There was a fine gray line like raids were happening but there were still like. So you guys are, and this is what I consider it because, you know, I felt like I was

one myself, you're born again footballers. Like y'all balled off foot. Like y'all was just hustling. Like, you just, everything that was being made, what you're seeing came from the streets. Yes. You know what I'm saying? To me, that's what a born-again footballer is, man. It's, it's, it's great.

It's just being great, man. It's just being able to hop in and win. That's what you want to do. You know what I'm saying? We all would look at each other. We're winners. Y'all was footballers, man. Like, y'all balled and everything was done by footwork, but y'all was bawling.

Made y'all look like bosses. Even though y'all was doing all the footwork yourself. You know what I'm saying? I'm not afraid to get my hands dirty. Yeah, there wasn't a bunch of people that was running. And you just showed up to the club to shine that night. Yeah. No, y'all probably just got done trapping or doing whatever you had to do to allegedly survive.

Allegedly. You know what I'm saying? And live, you know. And do what you need to do and still show up to the club that night or show up to a party and still be them. Yeah. Still have to show up to class. Still be them. and then in the morning get up and still got to go to class.

Absolutely. It takes a lot of discipline. 24 hour, bro. That takes a lot of discipline. Focus. We didn't go party. We didn't go, we didn't go out and do nothing. We were like morning.

No one could come to the crib. Wake up in the morning. It was like, go. Come back home. Don't remember going to sleep. Five o'clock. Five o'clock to midnight. Wake up the morning.

My brother used to wake up. My brother paid all times a day. I pray five times a day. Wakes up in the morning, discipline. I don't care. We went to bed at like 9 p.m. when we went to like bed at three in the morning. Making them prayers.

It's five in the morning. We're not going to bed. But it's like you have to because that rivaled with consistency is a reason why we're able to sit here and talk. And because that's what I can preach to anybody. It's like discipline. Sitting with consistency, it will lead you to success. Success. Consistency and persistency.

Every single time. You have to stay at it sometimes. even if it tells you know the first time the first hundred times I'm telling y'all for real even when they tell you know you can't get in the door No it's not a real asser you coming

That hundredth time They might just fuck around let you win You have to keep the faith man You'll take a chance on you and they're like Fuck it, why not And then they That's why you know A lot of people have in the past

People don't gamble on themselves Yeah you got bet on yourself That's what we say You don't gamble on themselves no more bro Investing yourself and invest in people I invest in somebody Because based off their drive That's how I know they'll be

successful because they'll be like, I'll find the answer, I'll figure it out. You know, those are winners. Those are people that are going to go and figure it out. But, yeah, that's how we just got into basically the weed world, you know, launched a delivery service. And, you know, started slowly bringing the homies on one by one, building like a solid team. First, driving ourselves, you know, we launched a delivery service, had some shoutouts, you know, started taking this to like another level. We drove, we got the homie's car out from Texas.

We last few hundred dollars scraped it up. Now we're collecting money, so we're not spending money on nothing. Like, necessity. No designer clothes, nothing. I'm talking about like going down to just buying whatever it's just going to be basic, you know, roof over her head, food in our stomach, just staying down. And then scrape together, last other bread and the homie comes out. He's playing football.

He comes out here. He's like, oh, let's figure it out, you know, because he also a hustler too. We all play football together. us three are basically the ones that got like out of our high school and got football, you know, got to go play football and stuff. So same discipline and stuff. Scraped together the last few hundred dollars.

We didn't even have a car. So he had a car. So we paid the last few hundred dollars and brought his car out here from Texas. And as soon as we brought it out of here, I'm like, bro, just trusting it. We got it. Started the delivery service like all over. Poor car. Yeah.

Thought about it. I'm like, I'm like, because we thought about the problem when we came out of here. I'm like, man, we have no weed. How do we get, you know, how do we get weed? So I was like, I'm like, everybody probably thinks that when they come to California. So then we started making business cars, going to all the popular hotels that people from LAX come and stay at, going over there, sliding business cars under the door, delivery, weed delivery, whatever, wherever. People will go pop up all the popular spots, leave it there. Bring it with us everywhere.

Bring it. And worry y'all a little bit that, you know, let's say you're leaving cards at people's doors like, lawn services, right? Yeah. And you fuck around. What if you would have left there at the police door? Prop 215 delivery. Back, you know, gray area.

Don't, you know. Because we were like, we were like, you know, we're like. We're still in. You know what I'm saying? I'm just having to ask. Absolutely. Bro, I jumped. Guards just in everybody's door like that.

Yeah. Hotel room. Just, bro. We were doing events. Yeah. Like fucking pizza. Like fucking pizza flyers. Absolutely.

You have a pizza flyer, but you're going to have this up under it too. 30 minutes. or less, you know what I'm saying? We'll pull up. Especially where I knew, hot spots had the driver station there. I used to hire drivers based off the area they lived in. Trustworthy, trying to see, you know, vet them out. Trustworthy.

I'm like, you just stay at the crib delivering your area. And then they were like, and they were made a percentage of the, so it was growing. So I just knew just like how to scale this. So that's, you know, that's essentially how we got into weed and everything. You're so smart. You made a website. I just, I don't know. I was just doing something.

I was just trying to always like advance it, whatever. But this is our own. on the time, like, licensing started happening. Yeah. You know, like, those days were gone. Like, now it's like no more Prop 215. Now it's like, oh, you got, like, you got to bring in money for licensing and all that. You got to have, like, dispensaries are popping up.

Oh, we've been in raids before, like, you know, we used to do pop-ups and stuff. Where, like, you know, you post a location, da-da-da, on a, you know, whatever. Did, you know, that's the culture, you know, that's what we did. But yeah, that led to us getting into like, man, how can we make this now into a legitimate thing? Like now... How can we sleep at night? Because we see it. We see it as a prohibition era of what, like, alcohol or all this stuff was in the past.

I'm like, man, this is right now where weed is like states are legalizing it. This is going crazy. Like, it went from that dude you used to pick up weed from to like that shop to now brands are popping up. You know, people are like bagging stuff in, you know, you're not just going to dispens you and putting weed in a bag. Now it's like you go there and like everything's sealed and it's getting real professional. So we started seeing that and we're like, now we got to get like on that level, you know. But again, that takes a lot of money, licensing this and that, the next.

So me and my brother and we built like solid little team around us and you know. Some good people and stuff. And then started like trying to figure it out for. us, you know. And that, appreciate you. And that, that's essentially, you know, how our background into this. Let you up another. Yeah. I'm about to do. There you go. And we're talking. Keep going. No, but that's essentially how we got into like, you know, this industry per se. And that's a little background of just, you know, how, you know, what

we came up with, how we, you know, put that aspect into it. So why? Before the brand. Right. So we've talked about before the brand. I think we've touched all basis on what the brand, right? Yeah. This is my nigger right here. I've been enjoying the show as a story, man. I love you. Because I feel like, and that's what it's about like for the viewers is, you know, you paint the picture for them.

It's better than TV. It's better than TV. I'm dialed in. I'm glued to the conversation. And I'm sure a lot of viewers will be too because you paint the story for them. You sit in a quiet place and you listen to a story like this. You'll be able to resonate with you. be able to understand it a little bit better.

Because you'll see situations like this throughout your life. Everybody. And if you listen to a story like this, what you're saying and what he has said might be able to help somebody down the long run that might come down the same roads. Yes. That's the whole point. You know?

The biggest human act is to inspire, you know what I mean? Yeah, my NFC. We've been inspired and we love to inspire and we're always going to be inspired by people, right? So our whole story, what we ever we talked about, is resists. And there's people out there that go to 10 times worse, you know what I mean? Not even saying that. Whatever this situation is. If you keep going, just be consistent and just be optimistic about the future, you will win.

You know why I signed with the brand? Let me tell you why. Talk to me. The weeds good. It's great. And I'm sure there's more fire to come. Quality has to be. There's more fire to come.

That's undoubtedly. But I'll be honest with you, man. It's the relationship. It's the relationship, homie. And even just to get to know you guys more today, because I fuck with y'all. Like, I've been to the office, I come to the office. You know what I told me, I can have my own space there. Like, Sharp, you need to come here, do business.

You got a whole office room. You show me, the whole conference room. I got places I can be there. Yeah. You know, but it was just overall the relationship. Like, people that I want to work with, even in sponsorship and things like that, we can go places. Don't try to fucking overstep me.

Yeah. Don't try to overstep me. We're not bigger than the program. None of us is bigger than the program. And people try to do that type of shit. Yeah. They want to try to be bigger than the program. Mm-mm.

You know? This opened up. And that'll be probably the only thing I'll say about that. You know what I mean? Absolutely. And just let that one rest. It's no hate in my heart. Never.

But just relationships, you know what? Relationships are ever. Everything. You know, even when, you know, just even talking to, just some of my people, I think I was talking to, I was talking to WAC 100. Me and Em, we was having some conversations on the phone, and he told me, gave me some good game. He said, you know, you have to understand something sharp. He says, your, man, your relationships and contacts is your credit card.

Yeah. That's your money. Absolutely. It's not just what you possess. No, that's your talent. You know what I? I'm saying? It's not just what you, and that's my words kicking in now.

Like, because I understood what he was saying, it's not just what you possess. It's the relationships you have with people. Correct. You know, you might be, they might, you having a good relationship with somebody and you may be down, they can, you can make a phone call and maybe get 50 to 100 units moved. Easily. You know what I'm saying? And that's from big to small.

You know, just small to big. Like, people know, like you can really, you can move, you can, you can call and make that move and be back on tomorrow. It's good to have solid relationships with people, man. Relationships are everything. Our business can't even work. If we have too many discrepancies and too many conflicts of interest, how can it ever grow?

It's always going to stay stagnant. So I had to give y'all y'all flowers and let y'all know who y'all actually dealing with. Like, man, I'm a very loyal person. Like, I love, I want us all to eat. We're here to eat. Part of the winter circle. So I would make our pie bigger.

Yeah. Everybody got to eat. And if you got to make the pie bigger, you've got to expand and grow. That's exactly how our brand actually grew. No marketing, no way. It was just organic. Even if you don't deal with somebody, you no longer want to deal with it. If you had any kind of respect for them.

And this is just for your business, for anybody that you all in general, for anybody that you ever deal with in business, to signing me or to signing anybody else. like on to the brand and you're dealing with them. If you don't want to fuck with them any longer, be just as real as you were in the beginning and tell them. True. If you ever try to ghost them,

that's whack and that's going to, that, you don't want to create too many relationships like that. Burning Bridges ruins everything, burning bridges is the worst thing you can do. Communication is key, man. Absolutely. I don't give a fuck if it's a fuck you and I'm done with you.

Yeah. I don't give the fuck I communicate I'll hold that yeah as a person or I'm sure anybody else in the world would hold that one

you can hold that I can understand it not saying something at all is communication as well some things some things have their dead ends it's okay some things have their dead ends

to new beginnings but then there's new beginnings when some man when one door closes 100 open remember that and I want the viewer to know that while I'm sitting here with Big Chief tonight and we're chopping

and we're kicking game. That's some good advice. That's some real advice. A hundred doors open. You might not see them now and I get it. You might not bear a key to one of them at this point but you have to give yourself the chance to grasp that.

Maybe that need that. Maybe that door needed to be closed. You know? A lot of people are afraid of that though, man, because they're afraid of walking into the unknown. Everybody's afraid. The best Things in life are a normal, you feel me? But you have to think about the society we live in. Everybody wants to be comfortable.

Everybody wants to live comfortable. So they rather do what they know, even if it is bad for them. They rather do what they know than try to start over and try to hit another side. Yeah. Failure. Failure. Failure is key communication. All that is, it makes you a more solid person, makes you a solid individual,

solid business, solid entity and all. You know, all around. So we've talked about the behind the scenes of Big Chief. What made you guys come up with the name, with the brand? We already know why the weed is here. Y'all broke that down in peripheral detail for the viewer. You know, what brought the name about? So it worked out perfectly.

So again, like I said, we were trying to get into the, into the, just of the licensing, you know, get into that. So we came across, you know, individuals. and one of them is my partner, Sam. Shout out Samuel Kim. He actually had this. So while we were doing all these things, we're getting noticed, you know, we're building relationships, relationships are key, so we're building all these things.

And so I come across this guy named Sam, and he was like, hey, man, and he's into this clothing business. You know, he produced for the craziest, like Abercombe. Christian Edgier. Manufactured Christian Artige. I remember Christian Autagee. You know, very popular at this time. Some of them shirts were, some of them shirts meant you couldn't get a shirt no less than like $100,000 fucking 40 bucks.

He was making them. Yeah. Ed Hardy. I remember Christian Autagee. Ed Hardy had a hell of a run. Oh, it was running. People don't even talk about them brands no more. It's crazy and how popular they were at one point in time.

You don't hear anybody talk about them. You don't hear anybody talk about them. And those were classic brands when it came to like putting out merch, like something that was like to what people today. It was talking. It was in. To what people today try to sell and you look at it and you be like, what's this? Oh, well that's a $240 shirt. Then what some of the motherfuckers that started that shit.

Yeah. The studded, the all the designs, everything was crazy. Remember having an iron maiden sweater from them, an all brown one, the Christian Ortege one. It was an iron maiden one. Oh, we got. My motherfucker was dope. By the way, I got some unreleased shit because he, he, he had an ironmaid shirt. release shit because you made it all.

So I got seven. We go to the door with the door to the door to the door. No, the door to the door to the door to the door. Yeah. Hey, but the crazy thing is? Wait, hold on. The crazy thing is? Tell him about the door.

That door has everything in that motherfucker. First and foremost, for Big Chief, like the first time I ever came to the facility. Because that motherfucker's a facility. Like, it's not a. Bro. It's not just you walk into the office. No, there's a room for everything in that. It's about to get crazier.

From creating things, you have a creator's room. You have, you know, a room. Myfuckers is making chocolate chemists and all types of shit. I'm like, damn, he's like, William Wonka factory. Bro, it had everything. And like, then he had showed me, was like, man, we're about to turn all this.

Like, that motherfucker's huge, bro. Yeah. Now, we're utilizing space now. Huge. You see that roller machine? Probably like, hell yeah. The rollo, like, Rolo 9,000 or something shit. A big rollo 9,000.

Yeah, that big motherfucker, bro. For real. Oh boy was up in there fixing. He was up in there getting it together, getting ready to roll. So I think it rolls like what, like a 200, 300 joints per minute or some shit. It's ridiculous. Some crazy shit. Hey.

A motherfucker rolls pre rolls, man. Waiting to be federal legal, man. Yeah. Yeah. But back to it. Yeah, no. So, yeah, no. So we got with him.

And he was like, so he was like, hey, man, I have this trademark. And, you know, I'm the, you know, I got this. And I know you be doing, you know, because at this point, me and my homies, We were just like, Prop 215 ended up. Like, we were just... Enjoying the process. We're building something together. I got all my homies on.

I brought them on one by one, you know, individually. And I gave them all a key role. And they, you know, they stepped in. They started, you know, doing what they did. And everybody started... Everybody ate. You know, everybody... We started building a real solid, like, group of...

Because a team... If you could do what you can do really well, and you get a team around it, could just do it faster. You just do it on a bigger scale. You know, and that's all like, I saw all right. I was like, oh man, we got to, we got to go. If I'm going 100 miles an hour, you better be going 110 trying to beat me because, you know, you got to surround yourself around people that are smarter than you, faster than you, and that's how you improve. And when you look back and you look back at all the stuff you did, you did so you did it better than

you could have if you just were comfortable or at your pace. Friendly competition. How each other up every day? You know what I mean? Yeah, so my partner, so at this time, so he comes up and he's like, hey man, I see what you do. Could you do something? And I saw the brand and it's a big show. I was like, I love the name. It's like the McDonald's thing. It's like founder.

I was like, oh, immediately you fell out. I was like, wow, that was a strong name. Because me and my brother looked at each other. This name right here is like what stands for me like a boss. Like this is like that relentless thing. We just looked at it and were like the best. Big chief. Immediately, I was like it.

Off that and because this, you know, I like this person. He was a genuine person. I was like, oh, maybe it's a, maybe I could build a relationship because he's, you know, he's a successful background. Maybe who knows what could come of it, right? I just did it off the strength of I just do it. Off the love. Straight off love.

Didn't ask for anything. I was just like, I like the name. I like you. If I could do something, we'll talk about it, whatever, but I'm just, I'll just do it. So it came in and I did my branding on it. You know, put like, one. whatever into it, we had a team going. And, you know, they had a license.

So that also was cool, too, because they had the, they were, you know, we were trying to get a license and trying to get a license. Trying to get a, you know, getting the brand and everything. So I created the brand and immediately just putting it out there, it just took off. Because at this point, I knew, like I said, it's all about what, as a consumer knowing what exactly people want. I was like, man, this is going to be, at this point, people are making carts, right? and they're doing whatever

there was like that you don't remember that vape thing where people are like oh the vape gay people are dying they were cutting carts too with honeycutting

everything all that shit and I looked at it I'm like oh we gonna make our shit the best shit ever because me and him and my brother

we were trying to smoke that shit we smoke it I don't smoke that I was like I'm trying to smoke this shit so we made it like the best and we made it transparent

lab lab results test everything it was just boom and we put it out on the market and immediately like Immediately like it just

The brand took off No marketing No marketing Because it was straight Because it was just like Because of getting long You all already known But y'all was already known

Y'all had good business structure Relationships and relationships So everything This shit was already building up To what it was going to be All them nights are trapping And like you said You're not knowing if you were

We even get up out of there With that pound that night Oh That suitcase It all played it It's role. Speaking of roles, can we talk a little bit about New York? What happened?

I think some of the fans and some of the people that do love your brand are wanting to know. Like, because you guys never addressed it. It was never talked about it. It made it on a big stream. They talked about. Yeah, it was a whole name. Yeah, it made it. All the, yeah, several times.

But, I mean, for us, it was like, you know, it's like for us is more like the culture thing. So we went up there, you know, we, we. We went up there to New York and at this time it was like New York is like California, you know, everyone was doing whatever. So we just went up there because our brand somehow, like I said, word of mouth being popular, it gets out how it gets out, right? So we're just, you know, people love the brand. They like, you know, they just like it, good quality, great, they just, you fuck with it. So then it just expanded everywhere. And the reason why it's popping because now we have the biggest counterfeit problem.

Our products are like craziest number one, probably number one, probably number one, you know, counterfeited products ever. You can find them on everywhere. But you guys created something to counteract that, right? Oh, big, bro, I'm going to show you. Some device the first stuff. Yeah, no, we have, we have something coming up. But, like, no, we, you know, scanning technology, all that stuff. So we, we, we inform everybody because, again, if you're trying our product, you know, we lab test everything is clean, it's safe. We want the consumer to be like, smoke a, you know, quality product,

not being like copied or anything. So we take all those steps and measurements to make sure. you know, people are knowing what's in the product and what they're smoking and everything because we smoke it. You know, we're chiefers. We smoke it. So it's like, if we know what's in it, I want you to know what's in it. So. But yeah, so New York.

So we went up there, you know, we just did a clothing drop because we just had a lot of people that fuck with us. We did a poll. People were like, oh, we fuck with Big Chief in New York. And somebody invited us and were like, oh, like, we fuck with y'all that big that they had this whole like thing and we're like, oh, we'll show up. You know, we did a clothing merch drop. It was, it was cool, you know.

We did a whole, like, event. And then we just left. And that was the end of that. And then just like any other shop that was down the street, you know, all the all the bodegas, all the smoke shop, all that, et cetera. Et cetera. That was there. Like, they just did, like, New York, what just New Yorkers doing just, you know, come and close them all down. You know, they're getting a license.

Come and close them all down. And that was just like one of the shops because it was just branded. Big Chief, you know, we just, we saw it. We're like, oh, shit. Did AD have his face on the wall? They put AD's face on the wall. They put AD's face on the wall, right? Yeah.

Shout out to AD. Shout out to AD. Where we are you in, man. But yeah. Doing his thing. Great human, shout out to you. Yeah, we just, we just saw it because people fuck with us. So we just saw it up there and then they did this whole thing.

They did like an Alec Monopoly thing. It was just like a tribute to it. So we thought that was dope, you know, especially because we're a California brand and expect you know, on the East Coast Pure, like, they're like, oh, the shop's going up and we saw it. I'm like, that's cool. Well, everybody likes West Coast weed, right? Fired. Cali has the best way.

So to hear somebody from, oh, California then came all the way to the other side of the country and they setting up shopper around there just in promotions. Yeah. You know, around there just letting people know that they're around. Yeah. It's going to draw a major attraction.

And it was cool. It was organic. The biggest thing, it was organic. Like so, you know, and then we have a lot of, you know, that's why the brand, like I said, as we've seen it, everybody's seen, anybody can resonate is because that's the story behind the brand. It's like, that's what the brand stands for. I've seen a lot of people take the brand and become, like, you know, become successful, you know, did whatever. They're like, oh, I've seen people come to us with like nothing. And then we, you know, work together and everything.

And now they're like coming in the nicest cars. And it's like a success story. It feels good. And it feels great. And it's like, oh, I was able to create something that was able to create something else for everybody. It's like, well, cool. And that's what essentially the brand is. Boy, you don't went from hopping on buses, scraping quarters of Rod and Rolls Royce.

I don't want to hear what you over here even trying to get to know. No, it's a rotten rolls, man. For real. Like, seeing it, like, man, I'm so proud of you, man. Like, in the city here and hear this story. Like just to even listen, man It's phenomenal I appreciate it

Yeah You had to care He's a wild card, bro No, I had to carry him But I'm not going to like No I'm a worker I'm front line

One thing One thing is like I said He's in the front line And I'm behind the scenes But when I said Stuff wouldn't be executed If it was like Who wasn't like

For him Going out there and like Doing what he had to do Getting hands there He was everything. He could talk. I got that. He can articulate.

He's a mastermind. I like to go to work, bro. I like to hustle. I don't think there's anybody that can out hustle me. If you wake up at, if you're like, I can wake up before you. You'll never wake up before me. Feel me? I'm competitive, right?

But when you're like looking into yourself in the mirror every day your whole life, it's like masculine, competition. Aspiring to be great watching each other win. You know what I mean? We share everything Y'all down to come do like another pod with me and like we come sit down

man we do this again Yeah, love to. But we sit down We just kick the shit You know what I'm saying And just bring some transparency To the table Absolutely

I really do appreciate y'all coming church We've been just sitting here kicking We can go another hour And I've already seen The conversation It just rolls man I love having y'all here

And I love being a part of the brand Is there anything that you would want to tell the viewers or some of your fans or people that love your products. Well, I got you something before we do that. Oh, yeah. Let me, let me put you in here. I got you a little gift. What you mean, man?

You always come fucking bearing gifts, man. Always doing some shit. The fuck, man, you got going on here, man. Man, I got a, uh, this is a smellproof backpack. Waterproof backpack. Oh, man. Whoa. Yeah.

Yeah. You always come there. Yeah. Look at that, man. For real. That's live right there. You got your podcast on your... Yeah.

I got my podcast on your... Yeah. I got my podcast on mine. My shit is always going to sit right here, man. For real. And it's always going to rep the... Hey, man, we always gonna put the bat signal in the sky. Come on, easy.

You dig what I'm saying? We always going to put the bat... Man, I saw these fucking prototypes. You all had these motherfucking sit here like... Prototypes. No, we only got a few pieces, man. You're the first one to get it too. Yeah.

Damn. Yeah. It's one of the first ones to get the lettermen. That letterman was cold It's you It did outstanding Quality You like that guy

I'm crazy with the style You feel me I got a lot of shit coming I'm crazy with the style You want to help me design a few pieces Let's design a few pieces Hey bro All I want to tell you guys is

If you really want to fuck with us Anyway go support us in the dispensaries You can go to weed maps And search up big chief Go find us in a dispensary If it came to making clothes Tomorrow everybody here in the office I'll challenge them

Like let's make some clothes Let's see who makes the best quality, who brings the best idea to it. I love doing fashion. I really do. And I feel like you don't have to be in it for years to have a vision for it. If you know it, you know it. And I've actually been around it for years.

Hell, I've dressed myself like I was a mannequin. Like I know how to put things together, how to color coordinate, match things that can be off brand but still go together. Yeah. I've learned that, man. I'll drop some of the coldest shit knowing the man. She's not. We got some fly shit coming too.

Always fly. Yeah, I always come. Man, I always come great. That boy, you got the championship ring. Yeah, a little something. Winner. Winner. Little something, man, for real.

I think this is like a, what's this? This is Smith and Needles or whatever. I've been fucking with also Russell Westbrook's brand. What's it called? I like this shit. Honor the gift. Honor the gift. Honor the gift.

I got to, I'm going to go check it out. Shout out to Russell Westbrook, man, for real. Hey, that's a big chief flannel right there too. Yeah, we coming out, you know, some subtle stuff. We have a. We have a. When I was in the office, I'm going to be real with you. When I was in the office and I saw what y'all had on the racks right there of so many different ideas with the brand on and everything.

I said, yeah, y'all already ahead of your time. You're already ready to go. Big Chief clothing coming soon. Yeah. Hey, go follow us at Big Chief. Then at Big Chief extracts, all the other counts are fake. Follow him. You feel me?

Hey, man. And the truth, man, needs no explanation. I appreciate y'all, man. coming through and coming and fucking with me. You hear me? I appreciate you. Y'all better bring your motherfucking asses back. Man, we are.

For real, bro. I want to turn up in here. Yeah. I really want to turn up here. We're going to get about a year, though, church. And next time, hey, man, when y'all come through, we're going to do it again, man. I'll make sure I block off a couple hours. And we'll sit down and we'll just kick it, man, see where a pilot can go.

Absolutely. Bro. The Sharp Tank. Hey, man. You know it. The Sharp Tank. No jumper. Sharpest, coolest podcast.

In the world. In the world. Hey, Riley, shoot me out the motherfucker, gym.