No Jumper - Shawn Cotton on Early Days of Say Cheese, Charleston White, MO3, ZackTV & More

Episode Date: July 18, 2025

Shawn Cotton talks about his come up, Charleston White, ZackTV, DJU, the difference between him and Adam in the media space, and more! ----- Shout out to all our members who make this content possibl...e, sign up for only $5 a month    / @nojumper   Promote Your Music with No Jumper - https://nojumper.com/pages/promo CHECK OUT OUR ONLINE STORE!!! https://nojumper.com NO JUMPER PATREON   / nojumper   CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... Follow us on SNAPCHAT   / 4874336901   Follow us on SPOTIFY: https://open.spotify.com/show/4z4yCTj... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media:   / 4874336901    / nojumper    / nojumper    / nojumper    / nojumper   JOIN THE DISCORD:   / discord   Follow Adam22:   / adam22   adam22bro on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
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Starting point is 00:00:00 No jumper. Coolest podcasts in the world. And as long as we touched down in Texas, you know we had to try to stop by and have a long-awaited conversation with the alleged king of Texas hip-hop media. And I don't want to label myself as just Texas. Louisiana, Florida, Chicago.
Starting point is 00:00:18 I was on the early. But definitely, like, this is the staple. Wait, okay. What year you start interviewing people? Like, 2012. That's when I picked up. See, everybody got years on me, man. I didn't even start until 2015.
Starting point is 00:00:34 That's crazy. I mean, you white, though, so you got, you already had, you was already two steps ahead because you white. He already threw me in the trick bag. I can't deny that, yeah. I'm just keeping the real. I had, like, an entryway. Okay, my entryway exploded with the SoundCloud.
Starting point is 00:00:48 Yeah. Whereas you were already super tapped in with, like, the streets and everything. And obviously, that's been sustaining and it's a big scene, but it's a little bit, maybe a more slow build. Man, yeah. I mean, the interview culture is not the same, which we'll talk about later, but for upcoming rappers. Yeah.
Starting point is 00:01:04 Like, it's like the fans don't even care about. It's like you've got to reach a certain level, but then once artists reach a certain level, then they don't even want to, with the blads, the no jumpers, to say cheese is like, let's keep it real. Like, you go look at everybody's channel. It's less and less upcoming rappers. Yeah.
Starting point is 00:01:21 And, you know, part of that is both ways, too. is the demand for up and coming interviews aren't the same. And then it's just, it's charging now. And then it's like the fans don't, the fans want personalities. Yeah. So the culture really shifted. It's not really like 2015 anymore.
Starting point is 00:01:41 I used to have this like sense that when I did an interview, that this was going to continue to get views and make money for a long time. And I very rarely see that where if I go back to older interviews, it's just like, oh, it's like, getting a thousand views a month, like two months after it comes out, which is kind of a weird feeling because, like, so many of those early interviews I did were just, like, sustained long-term views and shit,
Starting point is 00:02:05 but now there's so many different platforms that it definitely doesn't feel quite as. Yeah, it's split up now. Okay, what drove you into doing interviews in the first place, though? Like, I'm going to keep it real. It all started with MySpace. Like, I was a MySpace celebrity. And... For what? How'd you get to that point?
Starting point is 00:02:20 I met a girl. Well, I just ended up following a girl from my... Glendale, Arizona. I've never met her. We never, like, we never had each other's, like, we had each other's number, but at this time, I'm, like, 13, like, 14 on MySpace. And this was, like, in social media, whereas, though, like, in 2004-5, you didn't have phones. Like, you couldn't get on social media on your phone.
Starting point is 00:02:43 Yeah. So this girl, she knew how to do graphic designing, and she had made me a picture. She was just like, send me a picture. You're wearing an outfit. I got the picture right here. And she said, Is it your favorites? I just,
Starting point is 00:02:57 is this a part of like social media like history? Oh, you pulled that out so fast. I don't know how the hell you just access that. But, yeah, if y'all watch it. Or if y'all know me,
Starting point is 00:03:08 y'all know. But this picture, so I had, she had made this graphic design photo with me. And then I had posted it on my MySpace. And then when I got back home, because back then you had to get on the computer to get on MySpace.
Starting point is 00:03:23 So I got on that. computer and I had like 60,000 friend requests. This was like 05. Just because you look so fly in that picture? Yeah, but because back then, I think I was like the first person to have like graphic design, like a full body graphic design. Wow. And so make a long story short, she started doing like crazy for me, but people thought
Starting point is 00:03:43 I was doing it. Like she was never charging me. She was never charging me. So people wanted their picture like that. Right. So I would charge them $20 here, $50 there. This was, I'm in high school. I'm a freshman, sophomore.
Starting point is 00:03:57 So I would make not a lot of money, but I'm a kid. You get that bug in your head of like, oh, I can make money on the internet. I'm thinking like that, like in 2005. Like, we didn't even have phones yet for it. We have flip phones. Like, we had no crazy social media. So I'm already thinking like that. Like, my dad hated, because I used to hoop.
Starting point is 00:04:15 My dad hated that I was, I was, like, always on my space. Like, he just didn't understand it. But me, I'm racking up friend. Like, I'm networking. Like females, I'm playing basketball, meeting girls at tournaments that I met on my space. So it all started from there. Then I'm making money. So I'm like, damn, like $300 a week.
Starting point is 00:04:34 Like, that's decent cheese for real. Did you already have a sense that you are a different type of person? Because we were talking about you on the drive here and the fact that you don't drink and smoke and everything, that you never even tried it. That just stands out to me a lot of like, oh, if he felt like he didn't even need to try getting fucked up, that means that you just had like a real sense of purpose. and confidence. Yeah, I think I'm just different.
Starting point is 00:04:55 Like, when all my homies started, like, smoking weed and, like, gang-banging, meeting up fighting, I was meeting up with bitches. Because to me, to me, if you got, like, women, like, if women on your side, like, you'll always win for real. That's even with music. Like, if you have a female family, you know, that's just what it is. But you're the king of, like, the most male-dominated subculture, which is, like, hip-hop interviews.
Starting point is 00:05:16 Yeah, that's true, too. Like, all of our audiences are, like, 90% dudes. Yeah, yeah, that's true. But to my point. But I guess music as a whole is. Yeah, yeah, yeah. It is. But, so the computer used to be in my dad's room, my mom and dad's room,
Starting point is 00:05:31 so I would have to sneak in there to get on the computer. And back then, AOL was loud as shit. I don't know if y'all remember the dollar talk. Yeah. So that's when I got into, like, the social media. And then that's when, like, MySpace fell off, Facebook picked up, Facebook was trash.
Starting point is 00:05:51 And then that's when Twitter came. long and I start throwing parties on Twitter. So, yeah, that's how I got, like, into it. When do you first have the idea to interview somebody, though? Who was your first? Like, my friends. Like, friends from school that I knew correct, I would just start doing that. Go to the hood.
Starting point is 00:06:09 People just freestyling. And then, I don't know if y'all remember the Jade girl that got beat up in the locker room on World Star. From back in the day, I definitely. Beat that bitch up, Jay. And Beat King did a song to it. But it was a viral Jade fighting. locker on my black girl that's Mothreys baby mom now it's crazy what yeah that's
Starting point is 00:06:28 crazy I didn't know that yeah that's I mean that before he passed they he got a pregnant but that's Mothrese baby mom whatever but she went super viral and I had interviewed her and I start like doing like real like viral interviews like that would go viral on World Star and then boom I would slowly get like into the rap you know the Chicago's I would drive to like Chicago out New Orleans and just start interviewing in the hood. But at that time were you just doing like everything?
Starting point is 00:06:59 Because you have like a bunch of interesting stories I think about how you did interviews with tons of artists early on and some of them didn't even come out, right? Like didn't you do a Rod Wave interview like way before he blew up but you didn't put it out? Not like I, we discovered Rod Wave. Like I got him signed. Oh really? But I never interviewed him.
Starting point is 00:07:15 Oh. But I've interviewed. I might be thinking of someone else. It's a lot of interviews that came out got deleted. Like one of them this girl I used to mess with she deleted like my take interview. And I was so mad because right when she deleted my take hey interview,
Starting point is 00:07:29 you did a viral interview with him. Over the phone from jail. Yeah, yeah. But a girl deleted it? She deleted. Like a bunch of good shit? She deleted a lot of good shit. Yeah, she deleted a lot of good shit.
Starting point is 00:07:40 You're a dog. Man. You must have done her bad. I mean, just sending girls money on cash app like that. Like sending girls money on cash app and things like that. She had caught me on Christmas.
Starting point is 00:07:51 And you don't have the raw files from that ticket. No. Wow. No. That's brutal. But it's just a lot of interviews I did early, like, you know. Are you looking at Zach TV as a motivator or was that just somebody who was kind of doing
Starting point is 00:08:05 it at the same time as you? No, not really like, we were really like friends. Like he was, this was back when we were like charging people for interviews and shit. Oh, really? Like now I pay people to get on the platform sometimes. Because I remember a long time ago I seen a video of you and Zach TV outside together and y'all came. Because Chicago was trying to divide.
Starting point is 00:08:22 They were trying to fight you guys. He was saying that I was doing, I was paying a sister back then. Exactly. You know your shit. I was doing my shit. I would go to Chicago and do like interviews and then Chicago people would be like, well, his interview was better or it was like a versus. So it was like I had to go to Chicago and, you know. And that was, that's funny because that day, that's the day I thought FBG Duck was going to rob me.
Starting point is 00:08:45 Really? So I never got an interview because he kept like begging me to like come over. And it was like 40 minutes over there. And did you just not give a shit about the danger? here because obviously Chicago's always had this reputation. Man, to me it was just guy like sticking and moving, sticking and moving, like being in Brick City with like 600 breezy. Like, we was on the west side of Chicago, almost got robbed, like, twice.
Starting point is 00:09:08 I was with a DJ Oreo, Chance the rapper DJ, and we were looking for his house. And I'm not driving, I'm telling my homeboy in Chicago, you don't slow down. You got to drive like you know where you're going. Okay. So it's dudes on the corner, and they're looking at us slowing down, and they up the pole on it. So, like, that has happened, but, no, I mean, I've been with some really good people, like, little mouse and all of them, like, really good, you know, people in their section. And your main way of monetizing at that time besides YouTube was the fact, you would do, like,
Starting point is 00:09:42 the big interviews for free, and then you would go interview other people and charge them? Yeah, at that time, I was charging people, like, for interviews and shit like that, but that shit will melt you. your channel down real bad. So I stopped doing that. I stopped doing that and just made it to where you had to really, like, earn your way. Yeah. So that day you was in Chicago, you was there for duct, though? I was in Chicago every, I was in Chicago two times a week.
Starting point is 00:10:06 Chief Keith's mom. Bro, I'm, I'm Rico reckless, super early. I'm 600 breezy. You know, I was King Yella. Like, I was in Chicago. Tay 600. I was in there every week, taking that spirit flight. Every week I was there.
Starting point is 00:10:25 So that's what created me to eventually have a bond with Zach because, you know, we would always discuss prices. And he was low-balling himself at the time. I'm like, man, you was Zach TV, bro. Why are you charging $400? Like, so we would discuss that a lot. And then next thing you know, he died, man. And then, she, she did that change your mentality at all?
Starting point is 00:10:52 Hell, yeah, I started wearing bulletproof vesting interviews. I was about to say that's when you brought the best outfit. Yeah, yeah, yeah. That's when I started having security and shit. But, yeah, that shit really, that shit really, like, changed a lot. It's crazy because, like, I feel like you can think, like, early on especially, like, you might not understand how important doing these interviews is. And then I remember just, like, meeting up with Vlad one time and him just telling me about
Starting point is 00:11:15 all these interviews that he had done, like, 10 years before. and like him having that conversation with me and just realizing how important this could be really changed my mentality. Like I already knew I was hyped on it and I already knew that this was like what I wanted to do but I just, I don't know, it just like really cemented in my mind
Starting point is 00:11:30 like this is important as far. It feels like you had some understanding about that if you're like uproot in your whole life and going to Chicago every week to get more and more of this content. Like did you have a grander vision or do you just know that like this is working right now? Yeah, I didn't have a vision.
Starting point is 00:11:44 I mean, I was just shout out to sloppy Joe, Nate. Fat Buggy Nicky We would all like Put in like Two, three hundred dollars a piece And we would just pick a city Okay
Starting point is 00:11:56 Like it was sometimes I would just like Hey Nate Where you want to go And then I would just Sometimes I would put together Like a tour And I would map it out St. Louis
Starting point is 00:12:06 Oklahoma St. Louis And then Memphis Just map out shit And then go get the best shit out there at that time Like we just had no idea Yeah
Starting point is 00:12:16 We would just move Like how y'all doing right now? Right. Houston, Dallas, like, getting the best shit that's currently going on. Like, that's what we was doing. Yeah. No, definitely.
Starting point is 00:12:25 I feel like I got like real complacent at a certain point with just like being in LA and just having people come to me, but there's a certain like energy that you get when you're really like touching other people's cities, you know? Yeah. Yeah. Definitely. Um, okay, so like when would you identify that there was like a shift? Because I feel like at a certain point you kind of realized that you didn't necessarily want to be on the move.
Starting point is 00:12:47 doing mass production of interviews and that you wanted to be a little bit more focused and get the ones that really mattered. And now I feel like your channel exists with like a little bit of a different style where you might not do as much content, but the shit that you do is like very topical and on point with so many of the different interviews you get.
Starting point is 00:13:04 I just find myself sitting there looking at it like, I wish I had that idea a week ago, but he got it. Yeah. Damn, bro. Just really like the time's changing. Like I said, before, like, the up-and-coming interviews didn't really get as many views.
Starting point is 00:13:21 So I just start really just taking in what the fans wanted, you know, and then, I don't know, man, like, really just curating shit that people want to see. Like, I don't know. That's a really great question. I really just go with the flow. Like, I really just go with the flow for real. Well, from my perspective, it seems like at a certain point,
Starting point is 00:13:43 you realized that you just weren't going to build the level of business. that you maybe were interested in running from just doing interviews over and over and over, and you realized that, like, maybe instead of just trying to make all this money from YouTube, like a flat or a no jumper, you were going to embed yourself in the scene that way, be super connected to all the up-and-comer talent, but that your focus was going to be more on signing artists
Starting point is 00:14:05 and being able to hit big licks off of finding these artists early rather than just piecing it together by just doing mad interviews. Yeah, I really, like, and to be honest, like, I really love doing the interview. It's just, I don't know, I just feel like the culture changed, like, especially when I met Charleston. Like, you know, people know that Charleston gets a big bag off interviews, and I'm not trying to change the subject, but it's just like a lot of people wanted to be paid for interviews. So it was just like, eh, I really just fell, I don't really know, I just really fell back from doing interviews and shit. Like, it's not because of artists. It's not because of our IG page is popping.
Starting point is 00:14:51 But I just really just wanted to be like really selective. I don't know why. But I always tell myself I want, I look at your like, man, I need to pump my shit up more. Like you're looking at my shit like, you know, I'm being hand selective. But I'm like, man, I just, I'll be wanting to pump my shit up too. Right. But we're both in a similar. All right, when I signed Sky Bree to a management deal in 2000.
Starting point is 00:15:15 2021 or whatever, that was a moment for me where I was kind of like, all right, well, you're either going to keep grinding out this content. But here's this off ramp. Like, maybe you should be an only fans manager. Maybe if you focus your life on this, you can make more money, which I still am a little torn. I'm still like this part of me that's like, man, maybe I should have just zeroed in on that a little bit more.
Starting point is 00:15:35 But it's like we made our names off doing interviews and shit, but there's always other opportunities, you know? Do you mind if I, how much, how much have you made? What's the most y'all made on YouTube in a month if you don't mind? I think like during the pandemic we did maybe like a quarter million off of just AdSense. So that was cool. I think, I think, I think, I think us probably, I'm going to say like 180. Yeah.
Starting point is 00:15:59 Yeah. Yeah. I mean, especially for you being a one-man operation, that's super impressive. Because at that time we had tons of people doing content all the time. I was looking at, because I pay attention to everything. Like when I seen you do the warehouse shit, I'm like, and then I'm looking at your YouTube. I'm like, how do you keep up with all the expenses? Like, I'm scared to get drowned in that shit.
Starting point is 00:16:18 No, that is the most wise perspective you could possibly have because, for sure, like, us getting that spot was kind of a mistake. Like, it's cool. It's not, like, running us dry or anything, but it's definitely, like, more than we need, you know? Like, at a certain point, I thought podcasting was just going to become so big because it felt like it was grown so much during the pandemic. But then at a certain point, it kind of came back to Earth. Did you, did you buy it, like, buy the warehouse buy it? In L.A.? And a nice part of L.A. too.
Starting point is 00:16:45 Damn, that's, I don't know if, I don't know if you remember me texting you one day. I'm like, bro, how much you make a month? Do you remember that? Not really, but. Yeah, like, we was, we talked, yeah. Yeah, we was conversed and I was like, bro, how much you make a month? Because I'm like, it's like YouTube, because I see, like, the streamers, they know, they gauge how much they want to stream. Like that.
Starting point is 00:17:05 Like, YouTube's really the same way. Like, I could hit up Victoria and be like, yo, let's stop playing this month. Let's make 120. And we could do that. Right. I noticed you, like, supercharges some months. It'll seem like, oh, Sean. Yeah, like I like YouTube because I can gauge it, but I don't like forcing that's not there.
Starting point is 00:17:20 You know what I'm saying? Like, of course people like the Charleston. And, you know, I'll find other creative ways, but I just don't like forcing that's not there. We were saying that yesterday, like, there's, like, all the content that we did that's super exciting for us this weekend is like stuff that you probably wouldn't do because this is kind of like territory that you've already covered over the years. Like what? You know, like, obviously, like, you've done, well, I'm sure you've done Maxo and, like, you know.
Starting point is 00:17:47 No, I've never done a Maxo. Really? Oh, okay. Like, I've been a Maxo fan, like, for years since he dropped, like, the Lewinsky joint, like, years ago. Like, I've been to Matt. We just never did it. Like, I don't know if, I don't know. Like, I don't know if it's back.
Starting point is 00:18:03 You think he might be a hater? No, no, no, no, no. Definitely not a hater. Like, been around him for sure. Like, like, we converse when it's time to converse. But I don't know if, like, somebody on his team. I don't know if it's like it's a team thing, but we just never did it. It's also like you want to wait for the right moment?
Starting point is 00:18:17 No, we've had a lot of... You don't agree with that? We've had a lot of nice moments like where it would be a good interview. But Maxwell's one of them ones. Like, he's definitely like a Houston OG. Like, he got the hood. He got the street guys. And then he got the skaters too.
Starting point is 00:18:31 He looped it in with the soundclos. At that time, he was like the one Texas gangster that fit in with the Playboy Cardys and the fathers and the little pumps. Yeah, yeah. He said that he's like, damn, Adam had a little pump opening a little pump opening for me. Yep. I'm like,
Starting point is 00:18:43 I'm not even remembering this shit anymore. Yeah, Maxo understood it, but we just never got one in. I don't know what it is. But I love what Maxo has done, though, for sure. But what else, though? Like, we did a little CJ casino last night.
Starting point is 00:18:57 Yeah, we... I assume you done him back in the day. Yeah, plenty of times. But, like, right now it's like a great area because the Yale shit. Yeah. And I'll post... Me and Yale aren't business.
Starting point is 00:19:08 You know, I'm... Yale's your artist? We worked. I've got him a bag. I got Yale. crazy bag. I don't like saying people are my artist because, you know, he's really his own artist. But so is that Yale saying, hey, I don't want you
Starting point is 00:19:18 to fuck with my ops? Or is that you just feeling like it would make you look weird? No, nah, yay. Because I still fuck with Sauce Walker. It's nothing nobody can say about Sauce, bro, that make me stop fucking with him. It's nothing nobody can say about Yale to make me stop fucking with him. I f*** both of them.
Starting point is 00:19:34 But CJ, we just, like, it's like a love, hate thing. Like, he'll get on the internet, go off on me. and text me, go crazy on me, FaceTime, go crazy. So it's just like a gray area. But I don't knock with them. It's just, that's just the time being as it right now.
Starting point is 00:19:51 It has nothing to do with Yale. I think, like, a lot of people, myself included, Vlad included over the years, have realized that if you really want to be the guy producing the most content, you got to kind of just let the rappers talk about you at a certain point and just be able to take them back. Once they're done, like, all right, you want to do another interview?
Starting point is 00:20:07 All right, cool, cool. Exactly. Yeah, but I have nothing to get, but, you know, with Yale and him got going on like that, That's like real for a word shit, but I don't know. But sauce, I f*** with sauce. Like nobody, sauce came, we came up together. Like, I remember meeting Sauce in Austin, he ran up on me.
Starting point is 00:20:26 Like, Sauce's the most confident person. Like, he just wears it. And I know y'all got, like, a funny relationship. I mean, I feel like I've never done anything but show him love. Like, his main gripe with me is that I said that I wanted to do an interview and crack a pint with him, which I thought, okay, we're both leaning. enthusiast so that that would be cool him probably more so than me but uh he took it as more like a racialized thing of like that i didn't respect him which is like brother like if you wanted to
Starting point is 00:20:51 negotiate a fee we could have done that too i was just talking about the pint that that's on me yeah that's not like your payment yeah i don't know maybe i phrased it differently at the time but even when i like go back and forth of him i try not to be disrespectful because i always been such a big fan of them and i respect him as an entrepreneur and everything and even when he was like kind of ranting against me the other day. He was like, I respect you going to Houston
Starting point is 00:21:13 and doing content with all these artists and bigging up the city and shit. So I felt like it was, it wasn't like a pure hatred thing. Yeah. No, I fuck with sauce, man. And he's like the first dude. I met him like 2013.
Starting point is 00:21:27 He's probably like one of the first guys who had money like before rap. Like all the shit he's saying is like, it's true. Right. So wait, how did you actually meet Charleston? And did you have the vision for the fact that you guys were going to have the sort of long-standing content relationship?
Starting point is 00:21:40 I was in the bed with my girl, and he used to go live on Facebook every morning, driving his car, and the PS5 came out, and he was mad at everybody for buying the PS5. Because at the time, he said he was broke, so he was mad at, he was just mad at everybody buying the PS5. He said he couldn't buy one for his son,
Starting point is 00:22:00 so he started going off on everybody. And I told my girl, I said, I'm going to make this guy really. I'm a, like, he, I'm a creator player. Like, that's, like. And at this time, he had no followers. Like, how, how, how, he was known, he was known in the city for sure. Like, he was already doing this thing.
Starting point is 00:22:18 I ain't going to come in and act like he was just a bum on the street. And I just turned them up. But I did turn him up, but he already had the formula down. Like, he already kind of semi-understood the internet. So I told my girl, I said, I said, I'm going to turn him up. And then I, he used to put his number all over the internet. And I had, uh, I had text him. I said, yo, this is say cheese.
Starting point is 00:22:40 Like, let's do an interview. And he didn't hit me back. So I'm like, damn. And then he was still posting on Facebook. So I had called him one day. He didn't answer. Then I text him. He finally got back with me.
Starting point is 00:22:55 And then we did the interview. Did it go nuts from the first one? No, it didn't. I knew it would took three tries. Really? I knew. I didn't pay him. He pulled up with Dewberry.
Starting point is 00:23:05 And that interview didn't go up because V, the audio f***ed up. So we did it the second time. And then he said like Nipsey and George Floyd, he had said some shit that. Kind of got a little traction. And then he went at Gilly about the little oozy Papa. Right. Corvette, Corvette.
Starting point is 00:23:24 And you never had any kind of communication about what he was going to talk about in the interviews. It was just whatever he felt like saying. Nah, like nothing scripted, nothing planned. And then at the time, I think I still wasn't paying him. and then Vlad had paid him like 2,500. And then I was like, shit, like, let's do whatever Vlad going to do, I'll double it. Because, like, you know, like, we tight now. You have any idea how many you've done with him at this point?
Starting point is 00:23:53 Dozens. Charles has made about it. Charles has made over a million dollars with me. Really? Yeah. Like, each interview I'm giving them from 75 to 10. Really? But his interviews do so good.
Starting point is 00:24:03 I don't mind. But you used to cut shit up into. clips and then drop the full thing and now you kind of just drop the full thing. I like this interview because you give a game. Yeah, yeah. I'm just, I've always been curious because I've seen you go back and forth a little bit. Because interviews do more money in full. You think that overall that makes you more money?
Starting point is 00:24:19 Yes, it does. You got to add the ads in. I don't want to give the way too much again. Add the ads in every minute. But that's how I know I'm disconnected because I haven't had to add the ads in myself in a long time. And the other day I'm talking to Trap War Ross. And he mentioned like, well, the real, like, yeah,
Starting point is 00:24:36 Yeah, you can monetize, you can do a mid-roll out at eight minutes, but if you get it to 12 minutes or 18 minutes, then you can get two in or whatever. And he's like telling me like exactly. He's thinking about the length and how many ads. I'm like, I ain't thought about that in so long. I'm looking at 1090 Jake and I'm looking at the trap boy Ross's and I'm like, how the fuck is trap boy Ross getting money
Starting point is 00:24:56 and he's only doing four interviews of money, I mean a year type shit? Remember when he used to rarely do shit? Yeah. But it makes sense now because you're making more money in one chunk. And then you can still break it down afterwards. Well, that's what he's really smart with is he'll make the video so that he can cut out the chunks and put it on his second channel. But then, yo, I was looking at his channel and, like,
Starting point is 00:25:17 he'll get five, six million views in a month without putting anything out. So his back catalog goes crazy, which is something that is probably better than the interview. Yeah, because it's like he does more like a dinner documentary type of format. You know, people just go back to it over and over. Yeah. I always wonder, like, would Vlad start doing full because it makes more money.
Starting point is 00:25:37 I mean, he does clips and then full, but then he also has the membership, same thing with us, where it's like he's trying to get people that give him five bucks a month. Do people pay you for the membership? You know, he is more than us, but he's been doing it for like five years.
Starting point is 00:25:48 It's definitely decent, you know, I can see it growing and growing. Like, he told me how much he was making from it like the first month, and then I never asked about it again for like four years, and then I asked him about it, and I'm like, oh, okay.
Starting point is 00:26:00 I probably should have been doing this from the first time you told me about it. Okay. Six figures, damn me? No, but it's still like solid, you know. And it's like having money that's consistent and doesn't depend on you doing a million different fucking interviews and getting a million different clickbait headlines and whatever. Like that's got to feel pretty good, you know?
Starting point is 00:26:15 Yeah. Damn. But yeah, with Charleston, yeah, Tristan makes a pretty big bag with interviews. And I mean, now he's doing the Aiden shit. Aiden's giving him like 30 grids. Like, he's easy. The streamers fuck the game up. Man, they've got money just falling from the sky.
Starting point is 00:26:33 It's not correlated to anything. Man, would you stream? Not like that. Would you? If it made sense. I mean, we streamed like the podcast a little bit, but it's like, I only got so much time in the day. Yeah, I can't do eight hours a day. Yeah.
Starting point is 00:26:47 And then I don't want to do no scripty shit either. And then that eight hours, the eight hours of you sitting in front of your computer reacting to shit or whatever is like, it's cool while you're doing it because you're getting donations, whatever. But it's like that, that has like the worst replay value of anything. It does. You know, versus interviews or documentary type stuff. People go back to that. but nobody was really trying to hear, oh, I wonder what Adam was thinking about a year and a half ago.
Starting point is 00:27:08 Exactly, exactly, yep. Real shit. For sure. Wait, but so with Charleston, you guys just lock in whenever you feel like you got a good... Yeah, we usually like to do... We like to do the first of the month. Okay.
Starting point is 00:27:20 Every month. Like, because... And it kind of hurt sometimes because we... Like, when Ronnie passed, like, that was my guy. But we just had to talk about it. You just, like, that interview... The interview time with Charleston... fell like a day after Ronnie passed.
Starting point is 00:27:36 And Ronnie was my, like, real friend. Like, I knew Lil Ronnie. Um, but his baby mom, Ronnie's baby mom was upset about that, but me and Charleston, that's this what we do. Like, I can't. Has there ever been a time where he said anything during one of your interviews that you're like, this is too much? I gotta cut this out.
Starting point is 00:27:54 Yeah, like when he talks about like kids and stuff, like, that shit kind of like hurts. Like, damn. Like, when he said that shit about like, like, Gilly's son, like that shit's like. Oh, damn. Ugh, yeah. But I know. But I know Charleston, though, like, it's easier for me to do that
Starting point is 00:28:11 because I know Charleston's really just playing with the internet. He don't. I mean, a lot of shit he really do stand on, but I know he really has a heart for kids. The mind-blowing thing for me is when I see people who are kind of like certified street dudes or whatever, and they still won't denounce him because they respect so much of the other shit that he says
Starting point is 00:28:32 that, like, they can just accept the 80% of his content. that they like and ignore the 20% that they don't like. You know, the 20% might be what's really getting people to click and bring them in, you know? Yeah. Nigs be trying to hold you accountable to shit. He said, though? At the beginning.
Starting point is 00:28:45 Yeah. At the beginning, it was real bad. Like, I was losing subscribers. Wow. No, I don't think you understand. It's hard to lose subscribers. That's crazy. It's hard to see.
Starting point is 00:28:53 It's hard to go from 989 to 987. Like, really, like, losing subscribers. And believing in it and being like, I'm going to keep going with this. Yeah, you got your mom. You got my mom. calling me, my dad calling me, asking me who he is. It was bad in the beginning, but, like, after a while it's like, he didn't make so many, like, good points.
Starting point is 00:29:12 And then old points he made or, like, you know, they, you know how the internet is. They're bringing up shit that he said four years ago, and it, now it sticks. So it's like, how can you really argue with that? But, bro, that's, that's the other thing that's the internet game is that everything's clips now. Everything's clips. Yeah. Everything is clips, bro.
Starting point is 00:29:31 Like, like, when X died, I always, like, when I look at my views for, like, the whole time I've been doing no jumbra, there's just the one craziest spike, and it was the day X died because everybody went and watched his interview. That wouldn't happen like that anymore. Now it would be like, oh, we're going to take this interview
Starting point is 00:29:44 and cut it up into a million pieces and put it on Twitter and TikTok and Reels and everything. Do you report that when they saw on TikTok in IG? I don't know. I don't know. I know. Vlad does. I just don't bother. Yeah, Vlad says it takes forever to get it taken out.
Starting point is 00:29:55 Vlad don't be playing. Vlad, he's a Jew. You a Jew? Nah. Yeah, he's Jewish. He don't play about his money? I feel like I relate to the Jews, though. Yeah, I mean, it is.
Starting point is 00:30:04 cheaper. Yeah, I mean, me too. I'm a three, four-man crew, man. You got a whole... Yeah, we whittled it down over the years, though. We got a little too big at one point. I see. It's funny, you made that video talking about going broke. I said, this dude is not broke, bro. Stop playing. I had an important message I wanted to get across to the world. Yeah, people ate that shit up. That was a good week. And then you got your IG back, too. So that that was amazing. What do they do? This thing? I want to do that. How'd you get it back, though? You You just, it disappeared back. Yo, massive shout-out, and I don't think he wants to be bothered about this,
Starting point is 00:30:39 but like 40-ounce van, you remember him? Yes. Back in the day, he used to make those crazy hats and shit. He's still in the game. And I interviewed him back in the day, and he was just the one person who tapped in and said, yo, I got this girl, like, and then she just, boom. And what's crazy, though, is I hit her about, Ugly God had me hit her out because he's dying for all these years to get his Instagram back.
Starting point is 00:30:59 I'm the one that told ugly guy. To kill the guy? No, uh. No. Crazy. I'm sorry. Nah, he, he, he, I said, hey, let's do an interview. And he was like, he, he basically felt like, ugly guy felt like he couldn't do nothing without his IG page.
Starting point is 00:31:16 I said, bro, I lost our, I said I lost four IG pages, bro. Start a backup page. And if you get that one back, now you have two. I got like four, like, I could post, I got like four throwaway pages. And they each got like 500,000 followers. Yeah. Oh, shit. And we got like over, like, 98.
Starting point is 00:31:34 fake pages on IG is bad but anyway I said ugly guy you need to start a new page and I'll shout you out and he got like that day he got like 60,000 followers so he was really stuck on the IG page for like two years right yeah I'm like start a new one I wonder why they took his I don't know you know you know you post some memes and so probably so on yeah post some crazy but wait so ugly guy he um so wait this girl got you your shit back she did but then like and she didn't want any money or anything. She just like said she worked there and then ugly guy hit me up like bro can you please like just ask her if she could get my shit I hit her up she didn't respond to me it was like I don't know like I feel like maybe she looked into it and saw that it was a little too serious I don't know
Starting point is 00:32:18 she a white lady maybe Hispanic of some sort and she works for Facebook yeah I guess you got you got to keep her in your back pocket yeah she live in New York or LA I think New York I hit her up about that and then I hit her up about one other thing that she didn't respond about too so I'm like Why did she just descend from the clouds and help me with this one thing and then just go away? What is that? Shout out to her. Yeah, shout out to her. Did she, all right, so, I guess.
Starting point is 00:32:45 There's a lot of places. Yeah, there's a lot of places we could go for it. Okay, this is one thing I've been really wanted to ask about. When I was outside the club in Houston, we're going around. There's tons of people out there. Cartel Bow, a little drunk. He told me, hey, this is. so you know, you good out here.
Starting point is 00:33:05 Sean Cotton, real to him, they can't be out here like this. They don't said too much. Damn, Cartel both said that? I know, I was going to keep it anonymous, but I figured why not throw him in the mix. He just did me, um, he just did him to post this shit yesterday about the gay shit.
Starting point is 00:33:22 And I said you posted about it. Yeah, like, but I grilled him about it the next day, too. And he said, he's like, it's not like anybody going to kill him or something or whoop his ass, but like there's stuff that people would want to talk to them about because I guess like from a Texas perspective, people see you as being very much up in the mix when it comes to a lot of the beefs and crazy stuff.
Starting point is 00:33:41 I don't know, I just left Houston. So I just left Houston. Being around a bunch of unruly gang gangsters people at 2 o'clock in the morning. I have no idea. I mean, if he was drunk, it came from a real place, but I interviewed Cartel Bow. Like I was there early with Cartel Bow.
Starting point is 00:34:00 Like me and him was like Shaq and Kobe when it came to his rollout. But I don't, I don't know. You might have just been gassing me up. Yeah, probably so. But when was the first time that you really felt like ah, shit, I'm like really wrapped up in this? Because looking back at the Mo 3 shit, the Tribe Boy Fray shit, all that
Starting point is 00:34:17 it's like, damn, like Sean was really in there covering this shit that probably just seemed like a rap beef, but then at a certain point it obviously got way more serious. I mean, which situation? Because like even like G Money, like when I interviewed G Money in Louisiana, I interviewed
Starting point is 00:34:33 before he passed for that. He asked for an interview. I never forget. This was, I interviewed him, like, over, like, a speakerphone. And if you go back and watch, it has millions of views. But he, like, begged for an interview. And that whole time, he addressed that he had slept with a young boy's sister. I didn't know that.
Starting point is 00:34:55 But that's something that he has said in the interview. Right. And, I mean, then he passed, and then people blamed me for it. So it's a lot of things that go on behind the scenes where rappers, they want to tell their side of the story. If I'm interviewing, I'll interview Yellow Bezzi and then Mo Three doesn't agree, he wants to have the last word, then Yellow Bezzi wants to respond.
Starting point is 00:35:17 Then Mo Three, it just never ends. And then you instigating. Yeah, but it's the whole time. It's like, yo, y'all want to do it. Y'all want to let y'all, your space be said. So that's why I learned from that with the Yale and, Sauce shit is when they go at each other on the internet, like when he did an interview with you and Vlad and academics, I didn't post none of that.
Starting point is 00:35:43 Like I try to stay out of the back and forth now because when, if something bad happens and it's documented, it's going to come back on, say cheese, did this and that. And I only did one interview with Yale about sauce and that wouldn't, it wasn't he supposed to go down like that. Like it was supposed to be me, Trost and Yale together. Oh, shit. it was supposed to be on like some Fort Worth but Charleston didn't show up so.
Starting point is 00:36:06 But with Yale you can't really control him if he wants to talk about who we don't get along with. You can't control anybody. You can't control what any man says for real. So it was like, but you know, that's what I learned from that. Like you see documentaries say like Sechese or Sean Cotton
Starting point is 00:36:22 had something to do with like Mo3 passing. It really started with Roy Lee like the comedian. Like once Roy Lee got jumped at a club one night, this time I'm living in L.A. And no jumper was just now starting off. Shout out to my homie, M.T., Michael Taylor. He told me about you, white homie.
Starting point is 00:36:38 Really? But you were just now popping off, and I was living in L.A. at the time. Why did you decide to move there? I was just stayed with M.T. He would live in South Central and shit. And we, like I told you, I was sticking move. I was dealing with a girl out there doing, like, Soldier Boy interviews and Rich the Kid, Famous Decks.
Starting point is 00:36:56 Like, that was that era. Okay. You know what I'm saying? Trill Sammy. That was that era. Yeah, yeah. So I would be out there with them. sticking and moving.
Starting point is 00:37:03 Chicago, L.A. sticking and moving. But this was like when you were coming up and I would always hear about you on Melrose and shit. Were you on Melrose at that time? Downtown until like mid-2017 and then we went to Melrose. Yeah, yeah, yeah.
Starting point is 00:37:18 You were downtown at the time. But to my point, Roy Lee got jumped when I was in L.A. And that's when he started going back and forth with Yellow Beezie online. Right. And then that's when Roy Lee got. shot, they said he was set up,
Starting point is 00:37:34 somebody was trying to pay him for a skit because he was a comedian. Right, yeah, yeah. And then he went, he survived the shooting. He went to a club they had booked him at. And then he died because he had what those shit's called?
Starting point is 00:37:49 The, when the bullet blood clot. Oh, really? He died like weeks afterwards? Yeah, yeah, yeah. But I had never interviewed Roy Lee or anything on social media. So when Roy Lee died, that's when it went crazy.
Starting point is 00:38:03 That's when yellow got shot, and then that's when. And then it makes me look bad because I'm interviewing both parties. Yeah. So that's what I learned from that. Like, beef now, I'll never do it back and forth. Let everybody tell their story because I'm not going to win. I'm going to be the loser to the situation. Like me right now with like four extras and King Pill going back and forth,
Starting point is 00:38:24 like it seems like good internet content, but then King Pill goes and shoots a video in his neighborhood. And then all of a sudden we're on the press. of like anything could happen with this. Yeah. Like this could totally turn into a serious situation. Somebody could die. Somebody goes to jail and then you're left here.
Starting point is 00:38:39 Yeah. And then they're going to say, Adam 22, he's white. He doesn't care about. And even if you believe in what you were doing and that you didn't cross any lines or whatever, it doesn't change the fact that it puts a big old stank on your brand. Exactly.
Starting point is 00:38:51 Everybody just kind of associates with that sort of content. And that could be a real brand risk. Yeah, because like I deal, like I have AAU basketball teams. Like I get back to the community, to the community I deal with. kids like you got their parents seeing this shit like your name's attached to it like bro i'm not a street guy at all like i don't even act like a street guy i don't want nothing to do with the street so but just having that on your name is like no bro like these people want to interviews they wanted to let their name on the biggest platform in their area and that was that somebody
Starting point is 00:39:22 died i'm documented getting documented you know so it's just that's this what happened i mean that's one weird thing about the streets and gang banging is that nobody ever wants to be blame the gangbangers. Nobody. But you as like a square that should know better who's in the middle of it, that's an easy target to blame.
Starting point is 00:39:39 Exactly. So, but yeah, I've always, you know, the G money shit was real tough on me. And then, like, even tech and main music, like, they're at it right now. I'm not covering it. Tech is my guy.
Starting point is 00:39:52 Me and Maine, that's, me and Maine, that's my guy. So it's like I haven't posted none of that because if somebody dies, they're going to say, say cheese did it. So yeah, it's just staying out of it. It's wild, though, because it's like by doing that, by sitting it out, you're basically opening the door for all these other pages to just be like,
Starting point is 00:40:11 well, we're going to relentlessly document the fuck out of this. Like we made that decision when Draco the ruler was beefing with everybody from Englewood and all these bloods in L.A. and stuff, we could have been doing daily, like, breaking down the lyrics and, like, that Draco said this and, etc. And we kind of already sensed what this was, like, turning into. So we decided to, like, not treat it like content. a lot of other pages did and then obviously it ended in a bad way.
Starting point is 00:40:35 But see, that's why for so long I tried to hide. For so long, people didn't know who ran say cheese. For so long it was, they called me say cheese. I didn't have, that's why like now, like I'm about to start to like this like literally like in weeks like to really like pump up the Sean Cotton brand. But that's that's a reason why like I really like academics has a brand. Adam 22 has a brand Vlad has a brand
Starting point is 00:41:02 Apart from the No Jumpers apart from them Like y'all have your personal brand Personal brand but for so long I tried to hide for so long Bro, n'rs. Outside of Texas Didn't knew who ran say cheese Was that the thing for like safety reasons
Starting point is 00:41:17 Because you know being a journalist Especially a black journalist We get it's harder for us to do Yeah bro it was times I was breaking news hours before Like I knew who was getting shot And I and it was easy for me to go to Chicago and not know my face.
Starting point is 00:41:32 Like, I was in Chicago crazy, but the casual fan wouldn't know, that's say cheese. They would just think I was a black guy with a camera. So that's what, when I was in Detroit, Dex Osama, like, moving and grooving, like the Baltimore's, the St. Louis, like, it was easy for me to maneuver
Starting point is 00:41:49 because I wasn't super Sean Cotton brand. I wasn't putting my, that's why I throws me off on Cartel Bow said that because I don't even speak on things. And I was- This was him drunk at, two o'clock in the morning. I'm just saying it so that he can clear it up later.
Starting point is 00:42:03 Bro, bro, bro, bro. That's my guy. Like, that's my guy. Like, he just hit me up yesterday. Yeah, yeah. But I don't even, like, Real Toon has way more opinions than me. I'm not even opinionated.
Starting point is 00:42:13 I'll post shit on say cheese and go about my way. Because I was having that conversation with somebody the other day, and I was like, if you want to know, like, what kind of person it takes to be a big name in rap media, you kind of need to be, like, controversial, loud, up in the mix. Because look at everybody who's killing it.
Starting point is 00:42:29 Me, Joe, Vlad, academics, like, et cetera. And I even used to use an example. I said, if anything, Sean Cotton obviously has built something huge. It's great. It's powerful. But he would be a bigger name if he was in the bullshit. Man, I'm telling you, I know so much shit. Bro, I know, bro.
Starting point is 00:42:48 Bro, I, when, like when, bro, it's been a lot of times. Bro, it's been a lot of times where he's gotten killed, shot, robbed. and I like bro people talk to me like I really like I be outside I don't be in the clubs in the studios but like I people see me like people talk to me
Starting point is 00:43:10 people call me like when that shit happened with sauce I've been in Memphis I knew like I was on the phone with his dad like hours before it even hit the internet I'd be knowing shit bro but it's like I can't me being black
Starting point is 00:43:25 me being outside having to protect my brain I don't let I, bro, it's times where I will send to a Beasy TV or, I hate saying lower, littler platforms, but I would send to smaller platforms so they could break it and then I post it
Starting point is 00:43:41 because I don't need shit on my mental. Like I don't need people coming after me. No, I feel like. Yeah, that's a big decision for sure. Okay, so what about the J-Main connection? Because people a lot of times will try to be like, oh, you blew up J-Main. And I'm like, hell no, you forget about all the interviews that Sean Cotton did with him in the lead-up to that, which I remember I would like click on clips here and there, but I wasn't like a fully 100% of fan yet.
Starting point is 00:44:07 And then at some point, it just kind of, I actually remember the clip that made me like, oh, we got to get this on is when he was homeless in the... No, he was really homeless. Right, but he's living in his car and, like, standing in the street. Yeah. No, really sure. But he's like in the storage facility. Yeah. And I was like, bro, this is actually like getting really interesting. Like, he's putting together a whole soap opera out of his life.
Starting point is 00:44:27 He was really homeless. At the beginning, I didn't want to interview Jay Main because when I would go to YouTube, all I would see was, like, King Bond and King, this, King, Bond, that. And then, like, the first second interview, like, I just didn't understand it, but, you know, V, the girl who edits my interviews and stuff and shoots my interviews, she, like, she saw something in him. And I just kept interviewing him, and he kept telling stories,
Starting point is 00:44:50 kept giving us stories about the Tate Savage situation and shootouts. That was really what blew him up. Yeah, and then, you know, he started getting, he did the OTF face tats. And so that's really like what blew him up. And he was storytelling. But at the beginning, I didn't see it. I just didn't understand it. But he was really homeless.
Starting point is 00:45:11 Right. Like I ran into him. Why didn't run into him? I picked him up from the U-Haul one time. And I had gave him some cash. And I was like, hey, bro, take this. This is for our next two, three interviews, bro. Just take it.
Starting point is 00:45:24 And he was moving. And getting the U-Haul and everything. super good guy though He said you helped him get back on his feet Yeah Or even Yeah Like that's a thunky man
Starting point is 00:45:34 Took his channel Yeah like I helped him back Get on his feet And I wasn't on the internet with it But I just knew what we could build I gave him a few thousand Four or five grand Like hey bro
Starting point is 00:45:44 This this is for our next two interviews Bro Just don't run off on me And he came back We did the interviews And we ran it up But That's really
Starting point is 00:45:53 That's really what it is now With YouTube Is you got to create You got to create characters, like the 607 Unk guy. Like, people want to see that now. People don't want to, like, up-and-coming rap interviews aren't, I mean, these niggas be on drugs, they're not informative.
Starting point is 00:46:08 You don't learn anything from them. Like, they don't want to talk. Like, up-and-coming rapper interviews are not what they used to be. Like, not to cut you off. Like, when you just interview Scruly G. If you would have interviewed them five years ago, that would have did a million views. Five years ago?
Starting point is 00:46:24 But I feel like he wasn't popping five-year. No, no, no. I'm saying like the space of like rap. We also put those clips out before the full one. It's always got as a sacrifice because the full one doesn't have his main views. That makes sense. Yeah, getting his first interview was definitely like exhilarated. Like up and coming interviews used to be the like now it was like people don't.
Starting point is 00:46:41 But you know what's the weird thing too is it used to feel like you interviewed somebody before they blew up and then that interview would get mad views once they blew up. But now I don't feel that as strong anymore. They're going to get bad interviews afterwards and nobody cares that much. It don't. Unless they become like a gentleman. Yeah, but then you got to understand now you could do an interview before they blow up, but then they're going to do a million interviews in between.
Starting point is 00:47:03 Exactly, yeah. It's like a million more platforms now. It's so much less rare, you know? Yeah. And there's a certain extent to which I think people want to see him talk to us. Like, even with Charleston, like, I remember when I was going back and forth with his team, they were trying to get me to pay him an outrageous amount of money for an interview. And, I mean, I basically just shut it down.
Starting point is 00:47:18 But I went through YouTube and I screenshot it all of the interviews that he had done over the past, like, month or two. and it really stood out that he was doing whatever he was doing with different outlets but then when he would do yours it would do like a million or like a little less than a million like you really had him like like people would way rather see him talk to you than some random person exactly like that relationship is a big deal yeah do you feel like you have any you feel like you you created any players in the last two years a year or two uh created the crickmac i give you that one thousand
Starting point is 00:47:51 that was like my charleston white i feel like yo i just found them off of making little crappy Instagram promos for brands and shit. Nah, but four extras has been a big one for sure. Brick Maybe was huge until they got locked up. I feel like even the Genlea situation was kind of like a thing where I posted them and then we posted them on a little bit of shit. But now it's less likely that you'll be the one who's like fully shepherding them into the game because even somebody like King Pill, I got to be like, okay, Cam Capone did have him first.
Starting point is 00:48:18 And then I feel like we kind of blew him up more from there, you know. Yeah. Yeah. Definitely. Yeah. Yeah. The interview space is weird. Who's another character or who's some more people that you feel like you help blow up or take it to the next level?
Starting point is 00:48:33 That you don't get credit for, especially. And how about the ride wave situation as far as artists and even interviews? I discovered Rob 49, too. Y'all discovered them in New Orleans. That's a good one. Have y'all did an interview on him yet? Yeah, yeah. He'd been on no jumper before?
Starting point is 00:48:48 Yeah, a couple years ago. Oh. Yeah, I discovered Rob, Cuando Rondo. I remember early on you did something. And when he beat, we posted him beating on his, on the car, fresh out of jail. Like, Wichael Osiris. Spot him got him.
Starting point is 00:49:02 Spot him got him. Shit, you had signs Spottengottom got him, and then that's when all the, I think Tonight J made the video. Yeah, why he walking around? Like, why he acting like we beefing us for shit? Yeah, all right, so which is, because I did hear. I had no beefing here.
Starting point is 00:49:13 I did. You don't really like him because you hear of Spottom got. If anything, I respect this grun. Why? No, you did. I was hurt. Like, I was mad. Like, this.
Starting point is 00:49:22 he got the number one song in the world. Like, I was mad at that, but I don't care about that. Like, brother, you ain't take a person. I'm in the media business. I understand that. But your two roles are at odds there. Because as his manager or a person who's, like, protecting him and trying to shepherd him into the game,
Starting point is 00:49:40 you don't even want anybody talking about it. But then as a news platform, it's kind of on you. Like, you almost have to. No, I was like, like, damn. But I wasn't, like, DMing him like, no, like, we good, bro. Did y'all did have a conversation? We didn't have a conversation. So that's why I'm like, why you keep going?
Starting point is 00:49:58 He went to no-cat, no-leg-legged cat. I'm like, bro, why you keep saying this shit? Like, bro, I have nothing against you, bro. He's doing his job, really. I mean, especially him, like, he exposes. Yeah, I respect the grind, bro. I'm not one of them people who are boxed in. Like, bro, I understand it.
Starting point is 00:50:18 You got to have them up, maybe I just ain't had to call. Yeah, we definitely should have a conversation. The one who hate him. Cholson hate all the white boys, man. Charles has to hate him. He only like to hate him, because he's showering him in money. He's able to enjoy the presence of a Jew just because the Jew is throwing buckets of money at him.
Starting point is 00:50:36 And even Aiden had to work pretty hard to build that relationship. You know, like, remember they weren't fucking each other for a while. Yeah, yeah, yeah. Charleston winning on me. Justice with anybody. Like, Charleston going to go in on everybody. And then you just got to just let it boil down. But with the 1090J,
Starting point is 00:50:51 I have nothing against dude, bro. I have nothing against dude, but, yeah, and me and Rye Wave, I just want to say this, too, like, I don't have no beef with him. I just was mad at the label because I didn't get a finder's fee. Like, I brought, like, I took Rai, like, Zeke from Alamo. Zique was at Alamo. Yeah, that was Zique. I went up there during Christmas break.
Starting point is 00:51:15 I'm like, yo, it's this big kid, this fat kid in St. Petersburg. He's it. He got this song called Heart. Break Hotel, he's the guy. One of the A&Rs is in there writing it down on the table. And one of the day was writing his name on the table, then Ron Wave had hit me like a week later in January after Christmas break when the offices opened back up.
Starting point is 00:51:39 He was like, thank you. I'm like, damn. I'm like, okay. But I didn't know. So I was really mad at Zeke because I'm like, damn, I'm like, if he would have gave me a point, two points on that album or that signing, I would be up 10, 20 million right now. And then it's like, the only reason why I was upset with Rod Wave is because, like,
Starting point is 00:52:00 bro, I have a brand. I have a company. Like, bro, if you could just, like, give me an interview or, like, this is at a time where I'm making money, but I'm trying to, like, find my way. Like, bro, if you can give me a shout out, other artists will see that and it will help me grow my company. That goes a long way. Not more of, I didn't give a fuck about it.
Starting point is 00:52:18 shout out to Quaysha. Quisha found him. Let me say that. Quisha, that's my... She worked on your team. She found him. She found Spottom God and too. Let me give her her credit because she's in Florida.
Starting point is 00:52:31 Yeah. Like the Florida man shit, the Florida man sang, that came from say cheese. Really? Yeah, because back when... Well, that's an insane lawyer because that's like normal people say that. Yo, I'm telling you. Because back when we had came up, me and Quachia had had a meeting. and we really changed the whole scape of
Starting point is 00:52:50 remember when media platforms just the only post rap shit they're the only post rap releases and shit me or her was like yo let's start posting that is happening in the real world she's in Florida she lives in Florida
Starting point is 00:53:05 so she would make stories go viral in Florida a man get bit a man got bit from an alligator Florida man finds cocaine and turns it in Florida man Florida man, Florida man, and then other people were still her stories that we may go viral, and that's when Florida man went viral.
Starting point is 00:53:23 All that comes from Quasha, a black girl from Orlando that she doesn't say anything. So I just had to put that out there. Wow, yeah, because, I mean, we don't, like, talk a lot about the different stuff that we do with our Instagram pages, but that did always kind of stand out to me of like, oh, say she's, like, reports on a lot of, like,
Starting point is 00:53:39 random stories. I have no idea how you even get turned on to it. Before that, it was, like, even us, It's like we were stuck on music releases, straight music shit, but we were like, you know what? We need to make this different. We need to report on new laws that are coming out. We need to report on the war. We need to report on this 26-year-old teacher sucking a kid's dick and me.
Starting point is 00:54:05 Why is that the biggest thing now? I don't know. Every story of some teacher, especially the hot teachers banging the students. That is everywhere now. They be cold, too. It's crazy. Sometimes. And you're like, why are you with a 15-year-old boy?
Starting point is 00:54:18 Yeah. Like, what is that? Yeah. Where did that come from? But I just want to get question of her credit while we on a big platform. Like, she found Rod Wave. She found Spotem, Goddum, like, she found a lot of these hot boy Glock 9. She found, like, she did that.
Starting point is 00:54:33 So, okay, signing or getting Rod Wave signed didn't work out. Did that ignite a fury inside you, a fire where you were like, you know what? Okay, I'm going to make sure that next time I find an artist I really believe in. I'm going to be able to actually sign him myself or. really be able to participate. Yeah, yeah, yeah, yeah. Like, it's, you know, we're, yeah, it lit a fire. And, like, I have a lot of artists that are under me now that I don't, because you want to,
Starting point is 00:54:57 you know, you got to be strategic with them. You don't want to, you know, it's a lot of artists that I'm working with right now that I won't put out there, but. Because if you say, this is say cheese, this new artist, all of a sudden, the expectations are out of hand, you're directly involved. Anything people don't like about you, they're immediately putting on this guy, you know, that's why when people are like, why don't you sign something in a no jumper, you can have them on the podcast all the time, et cetera.
Starting point is 00:55:17 I'm like, listen, like maybe one time, yeah. But if I have them on the show every week and they're not a podcaster, it's not going to be a good look. Yep, yep. You just got to just sprinkle it around. But, yeah, it's a lot of different things that my hands are touching that I'm just like, let's grind it out. Like, you got to do your part and I'm going to do my part.
Starting point is 00:55:36 You parted on with Hitmaker? Yeah. How did your relationship build? Oh, shout out to Tony, man. Tony's that guy. Tony from Hitmaker's that guy. from hitmakers, that guy. And he believes in me in 100% huge deal.
Starting point is 00:55:52 But, yeah, yeah, we did the deal. And we, you know, probably... I see you got the warehouse. I see the plaques and things. I'm like, you're cooking up. Yeah, we're cooking. We just got to just find one. Yeah.
Starting point is 00:56:05 Because you have, like, a lot of different things going on at once that I feel like it might be kind of tricky to figure out what to put your time into because I'm selling everything. Let me say this on no junk. The weed farm in Oklahoma, selling it. Oh, you're done with it? The 40 acres?
Starting point is 00:56:18 I'm selling that. All my real estate selling it. I'm selling everything. I'm putting everything in the Bitcoin. Why? Just to simplify life? Huh? Simplify life, less headaches.
Starting point is 00:56:29 Bitcoin's going to $10 million. You're white, bro. Are you into crypto? I got some. You got, you a whole coin there? Yeah. My guy. My guy.
Starting point is 00:56:40 I mean, a coin is like $20K, right? A coin right now is $100K. For a Bitcoin? A Bitcoin right now. Look it up. What the fuck? Really? Yeah.
Starting point is 00:56:48 You better, come on. Adam, you're too rich to not have at least 10 coins, bro. I have. How many kids you got? One. Get it? Okay. You two, right?
Starting point is 00:56:57 I got two kids. Two kids now? Yeah. But your kid needs to have a coin for herself. Because by the time she's 18, that she's going to be worth 13 million. Oh. So I'm selling everything I have, and I'm putting it in a Bitcoin. She does have a piggy bank.
Starting point is 00:57:11 Man, put all that in the Bitcoin. Okay. And I know you got money I know you do the pipe car This is me letting the Coinbase app upload Update because I haven't opened it In so long So what made you, you know what I'm saying?
Starting point is 00:57:24 Get out because I one day I've seen your story You had like a coldestack With like eight houses or Yeah Yeah For a word I have like a whole neighborhood I had bought all land
Starting point is 00:57:35 Like 10 minutes from downtown I bought that for like 150 That shit worth like 400 now So that was a quick flip But I'm about to sell that and I'm out to buy, I'm out to sell it for like 400,000 and then I'm going to buy four Bitcoin. Like I'm trying to get up to like 20, 30 Bitcoin because it's going to get to a million.
Starting point is 00:57:54 It's at 100,000 now. But you have, okay, you could sit in your office for hours and hours and hours and listen to new talent and try to just figure out, like, who you believe in, or you could schedule interviews and do those, or you could, I mean, the real estate stuff you're saying that's on the way out. Yeah, that's just, yeah. But how do you decide, like, what you want to actually do? do with your time. I feel like that's like a tricky decision.
Starting point is 00:58:15 Interviews, interviews for sure. Okay. And then, I mean, you don't have to, I don't have to be super hands on with the artists that I work with. Like, they have managers. They have, shout out to my guy third. He really helps me, you know, he helps me with the communication part. So I don't have to, I'm not 24-7 talking to everybody. They know what they got to do. Yo, TikTok, snippets, studio, do it over and over again until you catch one and then let me seat it. But I'm not, super 24-7 talking to them every single day. No.
Starting point is 00:58:48 So you don't think there's a lot of value in you, you know, going to spend in a couple hours in the studio with an artist that you're Yeah, for sure. Yeah, yeah, yeah. But I'm not, like, I'm not every day, you know, super hands-on. Or like, hey, change this word. Yeah, shit like that. Like, this beat, like, take that one sound out.
Starting point is 00:59:06 Yeah, yeah, yeah. I respect people who can do that, but that's not my skill set. Yeah, yeah, I do that a lot. Like, when I am in a studio with artists, like, I'm, super, you know, opinionated. Okay. But if you're asking my daily schedule, nah, like, I'm like content king.
Starting point is 00:59:22 I'm trying to figure out news for IG, news for Twitter, news for our, A, V, A, who we interviewing, hey, what's the goal for this month? Like, we always get together at the end of the month. Hey, how much we make it next month? Let's do that. We need to get him, bet. We need to get him, bed.
Starting point is 00:59:39 Okay, he's charging $5,000. Like, I'm, I'm always trying to figure it out. You know what I'm saying? Yeah. So, I mean, I feel like I can't run the news page at this point because it's like I just have so many other things going on. And when I see something on Twitter and I'm like, oh, there would be a great post.
Starting point is 00:59:56 Like, I have to have it so I can just send that to the team and have somebody whip it up because, like, I used to be in Canva, making the image or whatever. And it would make it so that if I sat down over breakfast to eat my eggs and I'm looking at Twitter, I'll find a post. All of a sudden I'm making the post. It takes me five, ten minutes to make the post. I post the post. I'm back on Twitter, and I realized, like, I only spent five minutes out of the half hour I was sitting here eating breakfast, actually looking at the news.
Starting point is 01:00:20 Exactly. Exactly. Yeah, I post from time to time, but I do have a team of people who, like, they, you know, they, like, questions another, you know, she posts too. But I got a team of people that, you know, check emails and, like that. Like I said, we're five, we're about five or six strong. but, you know, I still do, like, curating content. But having dipped your toes into the real estate and the weed farm, all that, you're just like, you know what, my time is better being focused on these things
Starting point is 01:00:52 that I'm super specialized. Yeah, like, I just want to do what I'm, I want to do what makes me happy. That too, yeah. I don't, like, and I feel like when you do what makes you happy, the money's going to come. Like, and me doing real estate was fun, it was cool. I learned a lot of things. but you have to rely on people in that space. In this content space, I know if I go hard,
Starting point is 01:01:16 the harder I go, the more money I'm going to make. And I hate relying on people. I hate it. Like, bro, I hate relying on people. So that's what really spun me away outside of the real estate. And like I said before, Bitcoin is going to a million. Anybody who's watching this interview, I've done a thousand, every day I'm watching Bitcoin podcast.
Starting point is 01:01:37 I'm on it, bro. Bitcoin is going to 10 million. So I advise everybody to at least get to 0.1 Bitcoin, at least own a million Satoshis. At least own a million Satoshes. You know how many Satoshi is it? What is the Satoshi? I know that's the founder or whatever, but...
Starting point is 01:01:52 A hundred million Satoshi's are in one Bitcoin. Oh, okay. So you don't have to buy a full Bitcoin. You could buy a point one, you could buy half of Bitcoin, at least own a million Satoshes. We're not going to see a cotton coin? Nah. That arrow's over? No, that shit's over.
Starting point is 01:02:08 That shit is over. For sure. But for sure, Ben. Okay, so. All right. You don't smoke. You don't drink. So I know you gamble.
Starting point is 01:02:19 Is that your vice? I'm done gambling. You're done gambling. I'm done gambling. What's the most amount of money you lost gambling? I've lost $70,000. But I've won, I've won like up to, in one week I've won up to like $2.20. Yeah, because you got, I'm betting five or ten a game.
Starting point is 01:02:34 I'll be seeing you gamble a lot. Yeah, I'm done, though. I'm done. On sports primarily? Yeah, per game. Just gamble on sports, though? You don't do any other kind of gambling? No, no, no, no, no.
Starting point is 01:02:43 Yeah, like he's big into sports. Yeah, I'm 5,000, 10,000 per game. I'm done with that, though. Just because it takes up my time. Like, and when I quit betting, I ended four and no. So I wanted to end off top. That was last Sunday. I hit, I went, um.
Starting point is 01:03:01 So you finished betting, you finished gambling last Sunday? Last Sunday. Last Sunday. I think you'll be back. It is Sunday right now. So if you were going to do it, today would be the day, I guess, right? Let me see. Yeah, last Sunday I quit betting, and I won 20 grand.
Starting point is 01:03:20 My bad, I won 20 grand I'm going to show you. I won 20 grand betting last Sunday. And I just was like, you know what? I'm going to end it on a high note. So C-Fing. Food and gambling. That was in my advice. I still eat a lot of seafood.
Starting point is 01:03:43 But, yeah, I'm done gambling. For what you do in your spare time for fun? I know you can be fishing. It was gambling. In my spare time, I was really dropped. Like, it was to a point to where I would stop looking for content, and I would stop, like, the interviews were, like, when you notice the interview drops, when my interview production would drop, it was because gambling.
Starting point is 01:04:06 See, that's not good. Like, waking up, like waking up. Like waking up in the morning, looking at the plays for the day. You know, baseball, the game started at daytime. So it was like I could wake up and win money at 12 noon. But, okay, that's weirdly consistent because me, anyone who knows me knows that when I'm not doing hip-hop content, I'm probably either watching poker content or playing poker. Academics, I don't even know exactly what he's into, like, blackjack and shit.
Starting point is 01:04:34 But like, remember his old girl was saying that he's lost, like, crazy amounts of money on shit, whatever. Vlad does not gamble at all. He's a Jew. He's too neurotic. He doesn't have the personality for it. He needs everything to be in his control. Yeah, but that is interesting that, like, a lot of us kind of end up putting our time
Starting point is 01:04:51 into that. Yeah, so, I mean, we all, so poker is that, like, how much you gamble, how much, like? I mean, you know, if on a Sunday, like, my favorite way to play poker is, like, on a Sunday, eight or nine a.m. I get on, and I'm playing a bunch of tournaments between, like, $1,000 and, like, $1,000 and, like, $100. but in total if I have a bad day playing poker, I might lose 10 grand. If I have like the best day you might win 20, 30,
Starting point is 01:05:15 unless you really hit a crazy league. Like I was in a tournament one time where it was $2,600 to enter. I got 100th place for like 30K, but first place, first place, first place, two million. So I'm still just, I just need that kind of late. What's the big, the highest you ever got, like in place, like placement? I mean, like I've won tournaments where I won like 30K,
Starting point is 01:05:35 35K, like that where it was like a $300. tournament. You went through. So what's the thrill of you trying to be number one? The thrill is just like trying to get better at the game because the dudes who are like really
Starting point is 01:05:45 great at it are like gods. Like they just study this game so hard, they understand it so good. I'm obviously not at that level, but like there's so much to learn from it. I feel like poker because I got into it when I was like 20,
Starting point is 01:05:56 they f***ed up all the other gambling for me because it's like a type of gambling where you have some control but not all the control. So to me gambling on a sports event when I don't know anything about sports is just kind of, I just don't really care.
Starting point is 01:06:07 It just doesn't do it for me. Yeah, so, you know, yeah, gambling like it, and that's why I wanted to show y'all, like, I ended on a high note because when people stop gambling, it's because they went broke. Yeah, lost twice. Like me, like me, I ended on a high note. Like, and that's why people keep going because they end on a low note, and you keep chasing, you keep chasing your losses. So that's really why, you know, I just was like, you know what? Like, I'm done. I got to get back to what I love.
Starting point is 01:06:37 like I was telling you earlier and I feel free. It felt like I was released from prison, bro, because you get up and you're looking at stats, you're looking at trends, you're looking at numbers and who's playing, who's pitching. I just had to just leave it alone.
Starting point is 01:06:56 Yeah, like some of the poker dudes that I, like, pay attention to, I try to take their, like, focus when it comes to poker and, like, just, like, turn that towards interviewing. Like, anything that takes me away from interviews and content, I try to, like, push out of my life. Like, I try to keep my life just family and then content.
Starting point is 01:07:14 And then everything else is just kind of like, you know, a little bit of a distraction, but I try not to let it come into the forefront. All right. Can we talk about the Mo3 era? Like, how deep did your relationship actually get with him? And what was that time period? Man, we were tight, man. Mo3 was, like, the last rapper I seen blow up from, like, CDs.
Starting point is 01:07:34 Like, he really was selling CDs. He was really like when he said he was sleeping in his car He was really doing like that Like he was really dirt broke like he was really the underdog out here like People because he didn't have a lot of money He wasn't flashy he's just super talented You know and a lot of people counted him out in the beginning You know a lot of people I want to say the city of Dallas
Starting point is 01:07:57 Was really like super yellow be easy Super trap boy Freddy so Mo3 was always the under dog and he always had that chip on his shoulder. But we were really tight. Like the week before he died, he had did a, the last time I seen him was in Houston.
Starting point is 01:08:19 Plus they say I've never like, I'm scared to go. I almost starts on that one right there. No, I love Houston no, bro. Like, why I like, I love Houston. But now anyways, but now I'm in Houston. And I'm in Houston and I see, I see Mo 3 at this drill,
Starting point is 01:08:36 T.D. Jewelers. T.D. Jewelers. And he's super mad. Like, he just did a song with Kevin Gates. It has like 12 million views at the time in like a week span. Like, it's going up. It's going crazy. But he was just like super upset because he wanted to be huge. He wanted to blow up. And that was like the last time I talked to him. And that was the last time I seen him. And then the last time I talked to him was on the phone.
Starting point is 01:09:04 He said that Gazi from Empire was about to move him to him. to San Francisco. Oh, wow. Get in my house on the hills. And, but he does, he said he felt like he compared, the last time talking to him, he said that he felt like Dolf. He said, I feel like the 100 shots Dough situation. Really?
Starting point is 01:09:23 Wow. Yeah, he said that. See, what's crazy about that is that when I interviewed Mo Three, I mentioned to him that I had Dolf and Kiglaw coming right afterwards, and he was like, yo, like, do you mind if I kick it for a little bit so I can just say what up to him? because he had never met Dolf. So, like, I got to see them meet and Mo3 telling him what a fan he was and everything.
Starting point is 01:09:42 And I don't know if Dahlth actually knew about Mow 3 yet, but they had that moment and that was really cool. And then you fast forward, like, a year or two and they're both gone. Both gone. Terrible. Crazy. Like, I was in Miami at the time I'll never forget. Like, when Mow 3 passed, I was in Miami. And I just seen, like, the highway situation.
Starting point is 01:10:02 And the night before, like, I don't know. She was crazy. like and you just see I don't know like brought like what like he wasn't even supposed to be here like he was supposed to be
Starting point is 01:10:15 he came back to shoot a movie a little movie they were supposed to shoot but yeah no Mo3 was my guy like when I say he was a student of the game like me and him would bump hands because of rainwater rainwater super annoying super annoying bro
Starting point is 01:10:31 no like rainwater I fuck with Rainwater like yeah yeah but he's what you want to manager. Yeah. He's aggressive and annoying when you don't want to be. Super annoying, bro. Like, Mo 3 would drop a video at 2
Starting point is 01:10:45 at 3 o'clock. Hey, Sean, why you know he talked fast? Why you ain't put him in a minute? Bro, shut the fuck. Oh, baby. The shit just came out. Let me wipe my ass. Let me wake up.
Starting point is 01:10:56 Yeah, yeah. But that, I don't think Mo 3 would have been where he was at without rain. Rain, super annoying guy. but he's just, he's, he's effective. He's super, he's in your face, he's rah-rah. A lot of rappers are too cool for school. If you're too cool for school, if you want that mystique,
Starting point is 01:11:16 you're going to have to have a spokesman for you. Yeah. You can't have, your manager can't be mystique and you be mystique. That's just not how it works, bro. You can only be Playboy Cardi if you got some people that are down to, you got to get you through the door, yeah. You have to have a rah, raw, raw. Because when Roland Loud comes calling,
Starting point is 01:11:34 Cardi can't just be in vampire mode. There's got to be somebody to take the call. Exactly. So that's Mo 3. He needed rain. But, you know, me and Mo 3, we had our ups and downs because of rain. It was times I wouldn't post Mo 3
Starting point is 01:11:47 because I was mad at rain. Really? Fuck rain. I'm not posting your shit. Fuck, rain. I want Rain to be mad. Right. It was times me and Rain was supposed to meet up.
Starting point is 01:11:56 We were at, I'm at the barbershop. And me and him were, like, he really? Like, so that's why I was, like, Like, when people talk about rain, when Mo3 died, it was like, nah, I seen the rain water that would do anything for Mo3. And I seen that. Like, I was there. I was in that.
Starting point is 01:12:16 I was in that mix. I feel like everybody comes into this content space pure. You just love the music and everything. And then you fast forward, however many years, like, both of us been in the game for over 10 years or whatever. And at a certain point, you just get, you know. You just see so much loss and so many of these people that you become close to. I think this is pretty universal for anybody who does interviews in hip hop that there's just going to be a lot of people you get close to and you got to see them go.
Starting point is 01:12:42 Like how did that one in particular impact you? Shit, fuck up. It's shit crazy now. And not even like I don't want to let the cat out the bag, but we're about to put together this mural of like rappers who died. over the last 10 years, it's so many rappers. That's why the rap game's so ass. Yeah, I mean, a lot of them, yeah. Like, if you were to bring them back.
Starting point is 01:13:11 Street and hipster. Yeah. Little peeps, the X's, the juice worlds, the I can name speaker knockers, the, it's so many rappers who died. A lot of times those fan bases don't just, like, move on to other artists that are similar. they like just stop listening to that part of music.
Starting point is 01:13:33 Like I never saw a good ex-replacement. I never seen somebody who was kind of like Juice World. Like their fan base just dissipates, you know? Like, and that's just rappers who died. And then rappers who went to the Pichai's, Fulio, the, bro, like, so many, bro with this shit. The shit really, and it's not really stars no more. There's not really no. Who's the new star?
Starting point is 01:13:59 Yeah. Like, who's really, like, the new, like, rap star? Like, it's not really no... You tell who? Cardi. But he's not new. Yeah. He put in his 10, he put in his 10,000.
Starting point is 01:14:11 He's in his early 30s. So, if you think about it, like, who are the artists that are in their 20s or... Young boys are superstar. But outside of that, who's the new... There's not really no new stars. It's pretty limited. It's almost like you have a whole generation that just hasn't really picked up the slack. There's not really no new stars, bro.
Starting point is 01:14:29 I first had that experience in 2019 at Rolling Loud in LA where I just sort of looked around and I'm fucking with a lot of people I know people and stuff but I'm like oh all the artists that helped me get here are no longer here. Facts. You know, I would be in X's trailer right now
Starting point is 01:14:44 or Juice World's trailer, whatever. Like, I guess Juice World was still around that time. But like, I mean, that's crazy. Like, coming in the game because you, it's like you're never going to like get relationships that feel as real as the people that you knew when you weren't shit. You know?
Starting point is 01:14:57 Yep. Yeah, the game is, The game is twisted, man. I don't know what it is. I don't know if, like, TikTok plays a part. I don't know. I don't know what it is. I mean, and a lot of it is the storyline, too.
Starting point is 01:15:10 Like, storyline plays a huge part in artist success. Like, seeing that artist broke. Like, when young boy, we seen the steps. We've seen every single way, like, with young boy. Like, you just got to have the storyline, too. It's tough to pull the wool over the fan's eyes at this point The story line got to make sense The story line has to add up
Starting point is 01:15:33 We got to see you go through We got to see you battle tested Like young boy When he was battle tested against all the bad and rude shit Then young boy moved to Houston Jay Prince tried to Then he's you know he went against Like he just
Starting point is 01:15:47 He's battle tested Like that's why we like young boy Yeah Like you just can't come out of nowhere Is he the superstar? are? Yeah. Sales-wise, yeah, but
Starting point is 01:15:59 personality-wise, I don't know. Had y'all interviewed him? No. See what I'm saying? Like, it's like the interview game is weird. It's like... Everything's over saturated.
Starting point is 01:16:08 You've got new artists and you got all these platforms. They got so many opportunities to go to. Yeah, that too, but it's like, it's like,
Starting point is 01:16:20 I don't know. It's like if you're too big, it's like Ice Spice, do Ice Spice interview? We actually had our board, Dave, Black Dave from New York do a vlog with her right before she popped off, which is another good example, though, because that vlog
Starting point is 01:16:32 didn't exactly do crazy numbers, even though it was like a snapshot of Ice Spice right before her career absolutely exploded. I actually thought he was just trying to because I listened to the music and I was like, I don't really get this. Like, this seems like Dave trying to get some pussy, so he did a vlog with this girl. Six months later,
Starting point is 01:16:50 she's fucking gigantic. But it's like once artists get to a certain level, it's like they just stop doing interview. And then it's like if they're big, they only go to a place that is sponsored like a Shay Shay, a million dollars worth of game. It's like the boutique, independent boutique blogs, interviews,
Starting point is 01:17:08 whatever platforms is like it's like a weird space for us. So. Because if you with so many street artists and smaller artists, that changes the image and makes the bigger artists not necessarily want to go on that platform. Exactly. But then, like, you can't just sit around and wait for that. Wait for them either.
Starting point is 01:17:24 Yeah. You know what I'm saying? Like, I don't know, man. Yeah, the interview space is crazy, bro. Like, I remember at a point of time, you could interview, like, Trill Sammy blowing up did a million views. A famous Dex was at that time huge. Like, Rich the kid huge at that time. It's like up-and-coming artists now is like people just don't care.
Starting point is 01:17:51 Yeah. There's just way less up-and-coming artists, too, because, like, those streams I used to do all the time where people would donate for us to listen to their music. We still do it. But, I mean, it used to be nonstop flood of new artists that were down to pay money for us to listen to their music. What's the most you made in one?
Starting point is 01:18:08 20K on a stream. Yeah. And past that, though, like, it just feels like, oh, that's just not as much interest in hip-hop. There's not as many people who are really trying to be in this world. I think before we move on, I think it used to be a Chitlin circuit. You used to have to go to L.A. used to have to walk down Merrows.
Starting point is 01:18:27 You used to have to open up for the maxo creams and the little pumps. Now with zero to 100. Like back then, as an up-and-coming artist, you had to be outside. Nowadays, you don't have to be outside. I'm going to do a TikTok. I'm going to shake my ass on TikTok. I'm going to go here. I'm going to get seated on blogs and shit like that.
Starting point is 01:18:47 But back then, it was a Chitlin circuit. You had to be on the scene back then. You had to get a no jumper. You had to get a safe jump. to go to these warehouse parties in L.A. that everybody was going to. And now, like, we did the store. The store was closed for three, four years,
Starting point is 01:19:01 and then we reopened, and, I mean, it was, like, another world. Like, it just was not the same. Like, 2017 on Melrose, every single day, nonstop people coming into the space, being outside. Some random, fat white kid would be outside with an amp and a microphone wrapping on the corner.
Starting point is 01:19:16 You bet, I'm telling you, 2000, like, before COVID, you had to be outside. South by Southwest was different. Like, side by Southwest, Southwest, our goal was 50 interviews a weekend. Like you have to, like, like, even me, like I had to be outside, feet on land.
Starting point is 01:19:32 Like, you had to be outside. I remember one time I was at, uh, finger licking in Miami and, uh, I had Chief Keith had pulled up with Tato and them. I thought they was going to jump me. Really? Yeah, I thought they was on my ass, but, uh, Chief Keith was like, say, cheese, get out of here. Get out of here.
Starting point is 01:19:47 Get out of here. And that was right after I interviewed his mom, so I'm like, and you know, like, you don't know how I Phil, you interviewed their mom. So that was funny, but to my point, you had to be out, you had to take risk. You had to. Nowadays, it's like, it's not like that.
Starting point is 01:20:05 Yeah. No, it's definitely a different game. How do you feel about, like, major, mainstream platforms, not really, like, acknowledging, like, the independent media space is, like, you know, you ain't never seen yourself in, like, B, T. I mean, that's just the, you got to play the game, right? That's expected.
Starting point is 01:20:21 It's like, it's like, it's like, it's like, Like, let me put this into a, let me make this analogy. That's like, shit. If you're an independent rapper, you're not going to get playlisting on Spotify. You're not going to get a billboard. You know, you have to play the game. You have to be in these certain, and I don't feel no type of way about it. Have you ever tried to play the game with you?
Starting point is 01:20:42 No, I really haven't. I like doing, like I say, I like setting my own quotas every month. I like being free. It's been times when people try to buy me out. they millions tried to buy me for say cheese, but I'm like, I'm cool because like I said, this is a hobby for me.
Starting point is 01:21:01 It keeps me out of trouble. It's a passion. It's something I love to do. I love curating content. So I never tried to play the game. Right. Because even with Complex, when they did that top media list or whatever,
Starting point is 01:21:12 I felt like, I felt like there was a bunch I would like to change about it, but you being left off it? I told you why because... Mind blowing. No, no, no, no, no. I understand because I, me,
Starting point is 01:21:22 my, the personal brand, of Sean Cotton, I'm not really opinionated like I can be, like I should be, will be. But I feel like if Sean Cotton, the personality was bigger, it would, come on. Because, like, at a certain point, people, even old heads, like Vlad or Elliot Wilson, figured out that if they take to Twitter with a controversial opinion,
Starting point is 01:21:41 that that's going to make everybody talk about them for a day or two, which is, there's definitely value in that, keeping your name in the conversation, but at the same time, I wonder how much value there really is in that. Because, like, if your opinion is dope, And people just are like, wow, he just landed on something amazing that we weren't thinking about. And that's good. But I feel like something like, Elliot kind of makes himself look like a goofy to people.
Starting point is 01:22:01 And that's probably not great long term. Yeah, I'll be seeing that shit. He kind of be looking butt hurt and shit. There's certain things that you just shouldn't do at 55 that you could easily do at 25. And shout out to Elliot, but, like, crying that you didn't get the Drake interview again after he gave him. Yeah, like, niggins. Like, I can't even get one yet. Like, yeah, like, what?
Starting point is 01:22:21 Yeah. Yeah, what's your relationship like with the academic? Because I think I think I think... Me academics, like at the beginning It was funny. Like, we used to, like, we didn't like each other in the beginning. Because it felt like competition.
Starting point is 01:22:31 Yeah, like we just competitive. Like, you're a black, you're a young black dude in the spot. I'm a young black dude in the spot. But then after a while, when it's kind of like we all found like our certain, like, niches, he found, like, the streaming way. And then I went like this way. And then it was kind of like, oh, okay, like, then we could both coexist without beefing.
Starting point is 01:22:48 So we got on the phone a few times, and we were supposed to do like a nightly show. like skip like um like shea in ocho yeah we're supposed to do we're supposed to do that but you know academics he drink a lot so you think that was the thing getting in the way of it yeah because academics late at night is a little different than earlier in the day yeah this is like I wake up super early and I feel like my I just feel like our schedules be different like and being I wake up at like 5 a.m. I think that's when he goes to sleep sometimes because he's so it's like I don't know like he mentioned it on Twitter like a way
Starting point is 01:23:23 a month ago, but I just feel like we just gotta just get to it. I mean, with somebody like, I mean, he, like, is on stream for so long that it's got to be a weird feeling to get off stream to do a two-hour podcast that realistically is not that different from what he could just keep doing on stream.
Starting point is 01:23:40 And he just seems, he's more comfortable in his crib just sitting there doing the stream than, like, when he has to go get dressed and do a podcast in his studio, it feels like that's not as fluent for him. Yeah, I don't know. No, academics, he's killing it, man. I mean, no, we definitely in good terms.
Starting point is 01:23:58 It was just at the beginning, like, he would, like, he would, like, share, I don't know, it was petty young, bro. We ain't really. Where was the shade that you felt like? Because it's like he would credit everybody else story that he took, but when he took our story, he wouldn't shade us. I mean, he wouldn't, he wouldn't shade us. He wouldn't tag.
Starting point is 01:24:14 Yeah, I'm like, damn, bro. Like, what's really, like, what's to you? Like, bro, I'm just like you trying to get it. Like, we both making money, like. Yeah. But I think, like, overall. after a while, like he, I think he, I had to earn his respect. You know what I'm saying?
Starting point is 01:24:28 Like, he starts seeing me get to it. And, you know, he just starts, he just starts showing love. I feel like anybody who's going to make it in the media space at some point, academics is going to try to put you through the academics gauntlet. Yeah. Like, let's see if you really built for this, you know? Yeah, yeah. I try for like two years straight to get all of us together.
Starting point is 01:24:50 Yeah. The Vlad, Say Cheese, academics. We were trying to do the whole no jumper. All of us come together and do the award show. I guess you wasn't rocking with it. No, I just didn't. I just didn't feel like, would it be virtual? Would it be, like, in person?
Starting point is 01:25:04 And then I'm like, if we do it in person, will rappers come out? Okay, rappers come out. Would it be beef? I was just, like, trying to, like, over. I was just, like, trying to, like, visualize it in my head, for real. I think the version of it that we kind of landed on that would be the simplest to pull off
Starting point is 01:25:21 would basically just be like a series of podcasts with like the main hosts or whatever and that we wouldn't do anything in real life maybe build up to that over time but just do like podcasts where we just discuss the categories that we wanted to do the top things for. So hey, I'm still down and giving another girl.
Starting point is 01:25:39 No, no, that's dope. I was thinking on some like, we're about to run out of theater and had n'n't, nah. And my thing too was I think that it's like if we did eight hours of content, we would have to split it up and be like, here, everybody gets two hours
Starting point is 01:25:53 and then that basically forces anyone who's interested in this to go to each other's channels and shit. Yeah, yeah, yeah, yeah. I think that would be dope. Yeah. So some of you can still probably do it on a movie? Hell yeah, niggas. All right, damn.
Starting point is 01:26:04 Because that's one of the main initiatives that he really tried to push through. I've been on it in the last few years. I'm like, this nigga Sean don't be answered. He has been like every year at the end of the year. I always hit y'all in the group chat. Yeah, but I was just like, damn, like. And then, you know, I think, I think,
Starting point is 01:26:19 I think it's something that we would do like at the end of the year. I'm down. Let's do it end of this year because last or the other, acts still with it. I'm down, yeah. All right, I got some questions.
Starting point is 01:26:27 So, uh, top five hip-hop media personality all time. All time? Yeah. Damn. What's the dude name
Starting point is 01:26:40 that had the grill? He used to be in the street interviewing people. With the grill? Yeah, he used to be. Damn. You know who I'm talking about. From where? It used to be called on the street.
Starting point is 01:26:58 On the street. Hold on, let me see. It sounds familiar. I mean, when you say right now or all time, the only question is like who was really great that's not doing it anymore, I guess. I would say most of the top hip-hop media personalities are still at it.
Starting point is 01:27:16 Unless you want to go back into history and you have to consider. I mean, like, You know, I used to watch sway on MTV. I got all the respect for sway, but it's hard for me to compare a sway to academics in this current world that we're in. I'm interested to see who he was looking at,
Starting point is 01:27:30 who you molded yourself after. Big Tigger. Vlad. Gotta give Vlad his credit. That's who I was watching. I'm at Best Buy Distribution Center, wiping fucking refrigerators. Watching Vlad.
Starting point is 01:27:43 That's the architect. Yeah, I got to give it to Vlad. AJ and Freeze. It's just a lot of different. It just depends on what you like. Like, you know what I'm saying? Like, 106 in part. Like, it just, it just really depends on what you like, for real.
Starting point is 01:27:57 But the top five is I had to really, like, sit down. And think of it. Because you're going, like, impact and influence, I think, with some of those choices. Like, when I think of it, I think of it almost more like the UFC heavyweight division. Like, who, regardless of, like, where they're at right now, who could really get in that ring and hold it together in a podcast format and do the best job putting their argument. and their opinions forward.
Starting point is 01:28:20 To me, a lot of the older dudes, like, I just haven't seen them in that environment. So it's kind of hard for me to even think of them in that category. I don't know. Who's an interview that you missed out on that you wish that you... Kodak Black. I was in L.A. And he was shooting a plug song with Arrista Kid. Classic.
Starting point is 01:28:40 And I slept on Kodak. Like, I always felt like I had a... I always felt like I had enough time to get it. Yeah. and his manager, I think Fat Boy at the time, I was just playing around. I was like, I'm going to do it tomorrow, and then it just never happened.
Starting point is 01:29:00 Then he went to jail and got out. I was supposed to do another one. But I think Kodak was one that I really, really wanted early. Like Kodak, he's one of my favorites early. I mean, he ain't the same Kodak, but... I still feel like his music is good. It's just like, personality-wise, it's like, I think we're all a little bit worried about him.
Starting point is 01:29:21 Yeah, it's like, if, man, if, if I could just talk to Kodak and, like, just tell him, like, man, like, it's ways for, like, I don't know, man, like, Kodak, he, man, early Kodak was ahead of his time, bro. Like, yeah, Kodak for sure. I never really had a chance. Once I interviewed G Money, I knew I would never get a young boy interview. Who else? Yo, Bobby Smurter early, that would have been big. We had drove all the way to New York, and something had happened. We didn't get that one either, but.
Starting point is 01:30:00 Do you ever miss that, though, that experience is just like being so focused on the content, you're just getting the whip and just drive somewhere just to make it happen? Yeah, but now it's so Internet that's like we haven't really had no super, we haven't really had no overnight sensations where you could just, like who, I can't tell you an artist that, like, we haven't really had an artist like that in years, bro. They get swooped up.
Starting point is 01:30:27 They just had, yeah. You know, even like, all right, six, nine, like, him doing no jumbra was the biggest thing in the world to him. He begged me for, like, six months. And, like, I got it right before he really started popping off. But when I think about that now, there's so many platforms in New York
Starting point is 01:30:40 that he would have gone and done, like, if that was happening now. You know, but at that time, there wasn't really any, like, lit underground podcasts on the, East Coast. Now there's a bunch for any kind of drill kid coming up or whatever. To be fair,
Starting point is 01:30:53 six, nine might have wanted the no jumper look specifically because I think he was trying to kind of fit in in that little pump XXXX, Fantacian meta, you know? Who, I mean, there haven't really been any. And that's before he went gangster for the record. But see,
Starting point is 01:31:07 there haven't really been no overnight sensations in the last. Yeah. Who, who's been the last overnight? There's haven't really been no. Yeah. Not to the level of like an X and juice world. No. No, for sure.
Starting point is 01:31:22 I mean, you got the Pluto girl now. She's going crazy, but it's not. What really would that do, though, like number wise in the interview? That's not going to do a million. Not trying to down player, but I'm just saying, like, in the space where we're in now, is just whatever. Yeah, it's not quite the level of enthusiasm they used to be. So it's like now, people want to, they want the drug dealer stories. They want the hit men stories, the gangster stories.
Starting point is 01:31:45 People don't really want the interview shit no more. And I'm not saying this from just my channel. I'm looking at Vlad. Vlad has went more older artists, more O-Gs. You went more porn star gangster route. No, I'm keeping it real. No, for real, though. It's like a freak show.
Starting point is 01:32:01 It's like a crazy world of all these different characters. Your shit's like Jerry Springer now. Yeah, yeah. Which is almost a shame because sometimes it takes the attention away from just interviews. Yeah. Because it's so hard not to pay attention to, oh, he just diss his hood on the podcast. And that's all anybody's talking about this week. You did an interview that was dope.
Starting point is 01:32:17 Let me give you, you did the, um, you did the, the, the, the, the, the, the, the, the, the, the, the, uh, that Piff. Oh, I got a lot of love for that, yeah. They were like, that's vintage at him right there. That was a good one. But, like that, like, it's hard to find those opportunities because there's so many people. That one worked just because that Piff was, like, a niche enough phenomenon that, like, we were the ones really pushing for. Although, I guess a bunch of other people were asking them for it as well, yeah.
Starting point is 01:32:39 Yeah, like that is dope, but as far as artists, like, I can't really think of, like, no artists right now. to just, I mean, of course, bigger artists, like an ESTG or somebody that, a V's. Have you done V's? V's and ESTG. I might have done that first interviews, honestly, years ago. Yo, you want to know, like, an example, though? I'll give you two different examples of, like, how you can do an interview and then just have it age well in this modern climate is that, like, Flacco did Aaron the Plummer,
Starting point is 01:33:09 who was a snitch. But this was before we knew about that. And he got him, like, really, before he popped off, that went on to do crazy numbers. And then Vlad got Roger Bonds, who was like when it did his security dudes and it did whatever when it first came out and that's exploding got like 3 million views once the ditty shit cracked off.
Starting point is 01:33:28 So it's like there's still stuff, but it's like think about how salacious the ditty thing was. Like, you know, he hit it out of the park with that one, but it's like there's not a lot of times where that happens. Dan, so wait, Aaron the Plummer, you're all responsible for that too, right?
Starting point is 01:33:44 I wouldn't say responsible. I thought about the 20 versus ones and the pop the balloon was what blew him up, yeah. Yeah, but I feel like he kind of transitioned over to the interview shit. Yeah, but I feel like we kind of took him down, man. Like, we fucking just, like, smeared his ass once we found out that he told. And, like, he just tried to put up a fight, but people figured out, like, oh, you're just a dumb dumb. Is he a gangster or what?
Starting point is 01:34:06 He was, but then he got sprayed up and he decided to tell. I think that that's when he dropped his flag. Because he wanted to come on, say cheese, like, twice, but. Yeah. Like I say, people know Charleston, he gets money with me. So it's like they're trying to, they're trying to replicate that. They ask for money right out the gate. Which is okay if you can bring in what you bring in.
Starting point is 01:34:30 But it's like, it's like, damn Charleston's getting 10. Let me get five. And it's like, bro, like five is kind of like a lot. Five is pretty elite. For a year. You're going to be bringing millions of views for me to want to give you five. Yeah. Yeah.
Starting point is 01:34:45 And it's like, you know, you do so many interviews after a while. was like, what more can you say? Bro, you didn't did like five No Jumper interviews. Yeah. Like, so it's like, Charleston really fucked up the YouTube market, bro. Man, what? He fucked up the YouTube market, bro,
Starting point is 01:35:00 because every, but Charleston's one of those ones that his interviews just don't slip on my channel. He's going to do between 800K to 2 million every time it just doesn't slip. And I feel like it's very few people like that. I think Orlando Brown is one. But even him.
Starting point is 01:35:17 He's got to keep it interesting, you know, and I don't think he's as focused. Like, Charleston, he basically goes on your podcast and does, like, a comedy routine for, like, an hour or two at a time. Like, I remember one time I watched him, he did one with you, and he was telling the story about going to link with Aiden Ross and how Aiden Ross offended him and how he didn't do it or whatever. And it's like, it's like an hour and a half long podcast where Sean Cotton doesn't say a goddamn word. Yo, that was the easy. You just get out the way. And he just, like, rants and rants and rants. It's super entertaining.
Starting point is 01:35:47 but it's like, you know, he didn't, it's like the easiest, an interview of your life. You just had to get out the way. Yeah, yeah. But I think him and Boosie, I think Vlad, I mean, who else?
Starting point is 01:36:00 I mean, is there anybody else who just easy money every time worth the money you give them, you know it's going to, you're going to get it back, like, it's not really too many of, not to be charging $5,000. Yeah, that's tough.
Starting point is 01:36:13 What's the most you pay somebody for interview? I was just about to ask you the same thing. I do not. want to reveal that number because there was one where we got kind of gouged but then it also like it did so good that it worked but then I still look at it like I don't think I should it because he went and did a million other podcast right after that and kind of sucked some of the attention. Did you break even? Yeah for sure. I think Ryan Garcia or that was not that long ago too right? Yeah that shit. It just didn't do what you wanted to do. I think I don't know if he's blacklisted
Starting point is 01:36:43 because he said the all this he's been saying. But that, when I uploaded that, it just did not. It was like when you type in Ryan Garcia, it just did not pop up. So I don't know what it was, but I lost, that was the most I paid for interview. Really? And it just didn't even come close to making up for it? I don't know. But that's also your fan base.
Starting point is 01:37:05 Yeah, it was over 10K. Over 10K. Because people love when I interviewed the boxing shit. Yeah, really? Okay. Yeah, like the Devin Haney's and stuff like that I've interviewed a lot of them. Well, okay, yeah. So you have had success with that outside.
Starting point is 01:37:16 I was going to say, like, maybe your fans just aren't. Nah, of course, Stevenson, hell, yeah. Especially now, like, and I'm giving y'all game, too. Like, I mean, because Canelo's about to fight Crawford. Yeah. So it's about to be hell of boxing. Ryan Garcia has an overexposure problem, too. Like, he's just everywhere, so that might have been part of it.
Starting point is 01:37:35 Yeah, yeah, he does. Speaking of fights, I just seen Charleston White, he had his fight with the Island boys, right? That's tonight. That's tonight, yeah. I think that's flying out to that. You had your fight. I did. I got knocked down 12.
Starting point is 01:37:46 What was that process like of training and getting ready for it? Man, bro, I had to lose because Sauce Will winning, he's so smaller than me. Yeah. So in Arizona, you have to meet a weight. So I'm naturally like 200 pounds. I had to go down to 185 in three four days. Oh, shit. I'm weak as hell, like super weak.
Starting point is 01:38:07 So then I was wearing Army boots. Why the fuck was I doing that? It just wasn't a good, it wasn't good for me, man. Like, it was a fun experience. It's like I could write it off with my, what they say? Bucket list. Yeah. But I'll never do it again.
Starting point is 01:38:24 Probably never. I'll probably never do that again. It was just too much. You got to train. But it was fun, though. I learned a lot. But that wasn't a money-based thing. That was just like the attention or the, like, that was you like, let's do something shocking and outrageous.
Starting point is 01:38:40 Let's make everybody talk about me for a while. I was really supposed to get 50 grand, but it didn't happen. Yeah, I didn't. Yeah, they. They came after, I drove to San Diego. They said that a lot of people bought tickets streaming-wise, but then somebody leaked to YouTube and it hurt. And then Charleston didn't fight.
Starting point is 01:38:59 Yeah. Because he didn't get cleared. In Arizona, they're super strict. So that shit hurt ticket sales because he was the bag. Wait, so like physically he was just too fucked up? Yeah, that's why I. No, no, no, no, because he has one eye. Oh, just because of that.
Starting point is 01:39:13 Yeah. And then in Nashville, that's why they're fighting in Nashville tonight because in Tennessee, that's the only state he can fight in the country, having one eye. Bro, if that island boy can't beat his ass, what the fuck? He's a fully-bodied young man.
Starting point is 01:39:30 I mean, like, he has no excuse for not being able to win that. No, Charleston, he put, I've trained with him. Like, when we trained, he's with, he, he, I think Charleston's going to win. We're going to find out. Old man's strength versus young. incest baby strength. But no, Charles...
Starting point is 01:39:48 That's a good one. I got Island Boys before they were the Island Boys. That's a good one. They were just Fly Soldier and Cody Ag Red. That's a good one. Yeah. It's super good. Especially in the clips, too,
Starting point is 01:39:59 them talking about being Bloods went super crazy. Yeah, that's crazy. That's a rare opportunity right there. I interviewed them just based off me being open-minded enough to be like, you know, I'm going to interview them even though they're just famous for arguing on Instagram live. Won't you bring a little pump back? Yeah, we've been talking.
Starting point is 01:40:15 I want to call him and, like, really propose going there and doing, like, a full documentary where we cover, like, the last five, six years of his life and everything, yeah. Yeah, that would be dope. Because seeing him with Purp again makes me like, okay, I want to, like, tell this story. Yeah, that was cool saying them, dude. They did, like, two, three videos together. That was cool. Yeah, yeah.
Starting point is 01:40:33 Yeah, I think, um, I mean, and you think Pump still got money? He definitely still does all right. I'm not sure what it's like compared to the old days, but, like, he's, He's still definitely living pretty good. Like he's driving foreign whips. He got nice clothes and shit. Like when I talk to him, he's not stressed. It's just like, you know, he has like a crazy, like, a gambling crypto type sponsor or whatever.
Starting point is 01:40:53 And, like, I see him on his story just like going to fucking Dubai and doing shows out there, going to Japan, doing shit. So he's still got plenty of opportunities even if it ain't like it was in 2017, you know? Okay. So what else should we hit up here? You ever had a conversation with Charlemagne? No, but shout out to Charlemagne. He showed a lot of love to us when, like, a platform list drop. He would always be like, say cheese should be, like, he would always show us love.
Starting point is 01:41:25 Okay. But I've never had a conversation with him. Okay, I was just wondering if he had helped you out at any point. I know he reached out to act early on and stuff like that. No, Charlemagne's a good dude. Yeah. Have you had any mentors in this game? What would you consider a mentor?
Starting point is 01:41:41 I would say, like, when I did. needed, when I needed, like, some help, I would text or call Vlad. That's why I give last, Vlad has done, Vlad, nobody's perfect, but Vlad, you know, Vlad really, you can't, you can't call Vlad a culture vulture, bro. Right. Vlad has been, Vlad's been around, bro. Like, Vlad, he would hit me up and give me contacts for certain interviews,
Starting point is 01:42:06 and I would do vice versa for him. Glad he's been a real good mentor as far as the interview space for sure. Yeah. He told me that real early on that that was part of his whole vision. He figured that out early on as like, oh, all these radio DJs and shit are just hating on the new up-and-coming YouTubers. I'm just going to embrace them, reach out to him, try to do content with him, give them game, put them on.
Starting point is 01:42:29 And then, like, when you look at it, he's got a really good relationship with, like, almost all the up-and-coming content creators because he actually f***ed with him from early on. Yeah, no, Vlad really fucking me heavy, man. And, yeah, we share a lot of contacts. If I need something, he'll give it. Because in this space, what I, you know, like, what I make don't, we can all eat together. Like, it don't, just because I interview this person, it's not going to hurt you if you interview them. So it's not really no competition for real.
Starting point is 01:43:00 I don't look at it like that. What's your thoughts on being black in this space and being held to a different. standard than maybe somebody like me. It's funny. I said this in an interview. Like, if me and you, if you interviewed young and age before, right? Yeah. Like, our interviews were
Starting point is 01:43:19 like totally different. Like, it was somebody else that you interviewed, that I interviewed, and it's like, your conversation could go way different from me because you're, like, you're white. Like, I know I keep saying that, but like, you can always play as if you don't know.
Starting point is 01:43:35 Right. Like, you can always play clueless. I can't play clueless because I know I'm from the culture. Right. Like, I'm not in the streets for real, but I know what's going on. But I feel like you are more likely to be expected to take a side. Whereas, like, the BDs and the GDs just, like, get it that I'm going to talk to both of them. Exactly. And I feel like they might not give you the same lenient. Especially out here.
Starting point is 01:43:57 Maybe not in your city is a little different. Yeah, with me, it's like people expect me to take a side. Like I said about the sauce in Yale. Like, I fuck with both of them. I just know now that it's like what goes on, I just can't keep it going. I can't post it. But I think that's, I think that's the really the, like, for example, with you, what you're doing now, what Tommy G's doing. And who's the other kid, the Beckham?
Starting point is 01:44:26 Brandon Buckingham. Black people can't do that. We cannot do that. I swear to God we can't do that. We would have been shot or killed by now. I'm telling you, bro. For one, black people. people, we're like, we're still on slave time.
Starting point is 01:44:40 It's like we're scared of white people. It's like, for example, it's like, if I get, God forbid, I'll, let me knock on wood. If something happened to me, it's just whatever. If something happened to a white Adam 22, somebody's going to jail. You don't think people would care if you got murdered in someone else's neighborhood filming a video. If I call the police right now, I was going to take them an hour to come. If you call the police, it's going to take them 20 minutes.
Starting point is 01:45:04 What, they got metadata from our phones that's going to be able to tell us. That's how we go. When white people, when white people, when white people, when something happens to a white person, it's ten times worse. It's going to get solved. If something happens to me, if I go do a fucking South Central L.A., if I go to South Central right now and do a fucking South Central 9,000, whatever it's in that hood, I don't know. No, no, no, I'm not trying to disrespect nobody. I'm just keeping it real. Yeah, I don't know the numbers.
Starting point is 01:45:38 But if I go out there wearing some jewelry, I'm going to get robbed. This is my thing. Okay. Jewry is a consideration. That's fair. Wait, wait, wait, wait. If you go out there with jewelry, nothing will happen to you. I swear to God, nothing will happen to you.
Starting point is 01:45:50 It is possible, but this is the thing. In L.A., you being from out here, you not being affiliated with a set, you might as well be white. I don't think they're looking at me and you that different. Now, if they really get to know us and shit for sure, but like out-of-towners in L.A., totally different rules. You could wear that hat. Nobody cares.
Starting point is 01:46:08 But you're from L.A. You want to wear that hat? Oh, all right. You take it aside. I think in any city, bro, Baltimore and St. Louis, if I go do a Super Hood documentary, I got to be way more on my P's and Q's. You're white, bro.
Starting point is 01:46:26 Black people, we would never harm white people, bro. Because they know the police going to sign that way. We know what comes with it, bro. We know black man kills white men. it's a it's way that's why our interviews like when I interview sometimes I got to be timid because it's like I got to watch
Starting point is 01:46:43 what I ask you can interview not be timid because you're white you don't you can come in and say you don't know I'm just white I'm just I come from skating background I'm no real shit and there's nothing against you bro it's really a difference bro I'll believe it for sure the difference is mostly like
Starting point is 01:47:01 hidden from me bro I'm telling I'm the benefit I'm the one who's benefiting from the person privilege of being white. Yeah, like, like, if I interview sometimes, like, sometimes when I interview black people is more like a, like, bro, like you got to understand, like, black race is like a dominant race, bro. It's like two alphas.
Starting point is 01:47:17 It's like we trying to fill each other out. It's more like a mathematical conversation. We're trying to see why, why you ask me that? Why are you looking at me like that? Why you, like with you, it's not like that. I'm going to watch your interviews with a different eye after hearing that. I'm telling you. I'm telling you, bro, it's different.
Starting point is 01:47:35 Well, I see it with you. you for sure. He definitely means that. It's a, it's a, uh, nigger, what, what? With you was just, it's no, it's all you're white. I could be weird, different. Bro, I'm jealous of Tommy G and them.
Starting point is 01:47:47 I'm jealous of the Buckingham dudes. Like, I'm jealous of the Buckingham dudes. I wish I could go to St. Louis again. Me being known. Like, I could do it before because, like I said, I hid who I was. Now I can't go to, I can't go to St. Louis, East St. Louis, no security.
Starting point is 01:48:03 Me and two of my homeboys and go chase a dream. I can't do that, bro. Because I'm known. People know I have money. I have a little bit of success. I'm going to die, bro. Maybe not every hood, but one of them hoods, one of them hoods on that tour,
Starting point is 01:48:16 I'm going to bump into something that I did. I posted on my Instagram, it's going to be something. Oh, he's wearing green shoes. Yeah. He represents, it could be anything. He fucked with this guy. Bro, being white, bro, it's infinity. Bro, am I lying?
Starting point is 01:48:32 No, you ain't lie. You 100% of a lot. Hey, hey, bro. Brandon Buckingham got. sprayed up in Chicago. He didn't get sprayed up. His cameraman got hit, though. Because they were shooting at somebody else that was with him. Right, but he was with him. I mean, if I get shot in the hood,
Starting point is 01:48:43 it's going to be because of one, I'm standing next to, not because of me, probably. Yeah, but it's something was to happen to. I'm telling you, bro, it's because of, it's more of, it's more of who I am, bro. I'm black. I'm chasing a dream. I rub somebody the wrong way. It's no fear. A black man hurting a black man, there's really
Starting point is 01:49:01 no fear. Is this another black man? We see that shit all the time, bro. That shit nothing. Like real shit, bro. That's why I look at it's harder to be black. Like,
Starting point is 01:49:10 you started a white channel doing anything. And it's not even just black on black crime, a white car channel or white anything. You being white, you're going to get way
Starting point is 01:49:20 more support because you're white. Oh, okay. But, well, okay, that actually does expect. That's different. Because you know who I was about to throwing it?
Starting point is 01:49:25 That's different. That's different. That's different. He goes to every hood. He's with all these artists. He has security. But he's black from the Bronx and he's in everybody's
Starting point is 01:49:32 neighborhood's. But view-wise, Tommy G's Tommy G and Brandon Buggie I'm whooping his ass And I'm only saying that To say that I think that the white perspective
Starting point is 01:49:43 Of these environments Might be more alluring to the audience Than a kid like Bubba Who is really from that Yeah then if you're black It's why Why Sean documenting Black people killing black people
Starting point is 01:49:53 Sean you're supposed to be for the culture I got those comments You're supposed to be for the culture Bro you're black You know this bro You're a cello You're a cool And then Adam do it
Starting point is 01:50:02 It's oh my God because y'all can play dumb. Okay, but you're not reading my comments. My comments are like, oh, great, the fence are here again. To create genocide in Brooklyn. Bro, you and black get that two times a year. Stop it. Y'all get that two times a year, bro.
Starting point is 01:50:17 I would love for you to read the comments on the new vlog that I put out. Y'all get that two times a year, bro, I get it. But, bro, to my point, bro, being black is definitely more dangerous. Anything in life is way more dangerous, bro, because you got to understand, right? My man with the Gatorade. Can I ask you something? So you walking down the street, right? And it's a black dude wearing a poo shiasty and it's a white dude.
Starting point is 01:50:41 Who you going to kind of look at a little bit more? Push shiasty or not, right? That's this, it's just being in the jungle, bro. I'm not a street guy at all. Like, I've been in hell of shootouts, though, because a lot of my friends are in the streets. And that's just me growing up with street guys. Like a lot of times I've been in shootouts, bro,
Starting point is 01:51:02 where, me, I've almost been killed, but I've never, I don't endure in the street life, bro. Like, my dad, like, told me, like, the love is in the home, but different, different. But to my point, um, yeah, bro, like, bro, like, we're, we're, we're, we're, we're, we're, we're, we're, we're, we're, to not trust, to, to not trust black people. That's what we're raised to, do you consider it, sorry, do you consider it at all, like, an obligation of yours or something that, before you leave the game that you want to do to, like, help usher in more. black content creators since you acknowledge it's harder. Bro, yes.
Starting point is 01:51:36 A lot of people, I don't give a fuck. How many subscribers you have? Rest and peace to Big D. My guy. You know what's going on. Big D, that's my guy. He was on his way out here. Bro, I'm the first one doing interviews on his shit.
Starting point is 01:51:53 Like anybody that got a platform, I'm on that shit. I'm the first one shouting it out. You could do an interview with me. I'm going to put you on my story. I'm going to post you on. cheese like it's documented bro like i don't that's that's like that's what i do bro like i don't it's money for it's money it's money it's it's money it's money for us out here bro like it's like i'm not in competition with nobody like that's why it hurt in the beginning when academics was trying to
Starting point is 01:52:17 play me because i'm like bro like we both like trying to get it bro you know it's hard out here like so um but that that's to my point bro like yeah i know i'm rambling right now because i always wanted to say this on your platform like i'm jealous of the white people because i know i got of work 10 times harder. And I wish I could go to these hoods and document, not even rappers, like, but just like,
Starting point is 01:52:40 it's a lot of different shit I want to document in these hoods, bro. And I know it's harder for me to do that because of jealousy and being black. But thank you for that question. No, I respect it for sure. It's definitely, I think there's a lot of kids who probably look at you and have gotten the motivation to be able to go out there and do it, Because you look like them, you know?
Starting point is 01:53:03 Yep. A lot. Respect. How old are you now? 35. See, you're kind of young, too. I had 50. God, damn.
Starting point is 01:53:10 You know? Like, you and Ack are kind of the young guys, if anything. Yeah, we're young guys. Figuring it out by your early 30s is rare. Very few people. Yeah. Or figured out what the fuck they're doing in life by the time they're in their 20s. But, um, go right.
Starting point is 01:53:26 Rima, you really want to ask any more of these? Man, if y'all got anything juicy, just go ahead and ask you. No, didn't you? I got a question for you, though Like don't get offended Like I see a lot of shit on like Twitter Like about like your wife right Do you
Starting point is 01:53:40 Is this like a select Is like that guy like really like piping your wife It's not CGI yeah Like But I'm saying like What if it's a dude Like What if it's a dude
Starting point is 01:53:54 Like Did she have to ask you for permission? Yeah Yeah It's all communication with us Yeah So you can hit women, but you got to, like, ask her. Yeah.
Starting point is 01:54:05 So what if she goes to your phone and she sees women, like, that you're, you're, but you didn't go, you didn't ask her. I like to think of my marriage and my relationship as if, you know, it was like a criminal conspiracy where it's like, I only want to commit a crime if me and you are on the same page, you know? Like, I'm not going to, the same way I'm not going to lie to you or Remo or whatever about anything, same thing with her. It's like, I'm just going to keep her. In the light. Like, if she wants to know what's going on, she's going to know. Have celebrities hit you about your woman? Like, I want to, I want to pitch, like.
Starting point is 01:54:39 I mean. Like rappers. Not, like, sincerely. Not like that they seemed like they actually wanted to. Would you, like, would you, would you, would you, would you, would you, would you let him know? Off camera? Absolutely not. If it was the right opportunity and it was like, oh, we could get this.
Starting point is 01:54:59 Because that's what I tell rappers. Charlie Chabba trying to hit my business. I'm like, bro, like, do it on camera. We could come to an agreement. Damn, that's loop with me. He's not trying to do it. But it's like, if, like, listen, am I down to let my wife Anthony Choppel?
Starting point is 01:55:10 We're going to make $5 million? I guess you're my, but you got to do it on camera, yeah. What about Charleston White? He mentions it a lot. I feel like the handicapped and the retarded have to be excluded. Yo, she's going to be mad at me. Then, so that's so, so what if she came to you and was like, what if she came to you and she was like,
Starting point is 01:55:32 like, yo, what's this hot guy seen the other day? I want to sleep with him. I don't think she would ever consider saying that. The same way, I would never be like, y'all, I met the super hot chick. I just want to fuck her.
Starting point is 01:55:44 I mean, I see you say like that on Twitter though. Oh, like I want a fucker, sure, yeah. It's also like there's girls in the porn industry and then there's everybody else. Because it's like if they're in the porn industry, we can make money. Like once you get used to fucking and making money, it really kind of changes the way you think about
Starting point is 01:56:01 and not making money. money from it. I think you were Saucleman. I think Sausher, would you let sausage your wife? He said he's not attracted to her, actually. I was in the caption of that post
Starting point is 01:56:10 that he put up the other day. Yeah. I see some of the business. Personally, I think he's on drugs, but the codeine might be rot in his brain. I don't know. Five million from a, from a one shoot?
Starting point is 01:56:23 Well. Like Plug Talk, like that's like, that's not OnlyFans, right? No, it is on OnlyFens, yeah. PlugTalk.com. Oh, okay. I always thought plug talk was like, a different, like, sub... We have a website, but at a certain point, we just kind of realize, like, oh, it makes
Starting point is 01:56:40 way more sense to just drive it to traffic through the OnlyFans because the website, like, you got to put your credit card in, it's kind of pain in the ass. You've got pay somebody to the running on the back end, and then, like, OnlyFans takes 20%, but by the time you get done running that website, it might as well be 20%, so never really made sense to do the other thing. So OnlyFans is it. So I know I'm interviewing you now. No, it's okay.
Starting point is 01:57:01 What, like, what's the most you've seen on only fans? In a month? Actually, we don't... I know it's volatile. Yeah, we don't, yeah. We don't like to get too specific about numbers. Like six figures, though, sometimes? For sure.
Starting point is 01:57:15 Damn. Yeah. I mean, keep in mind, my wife... But it's volatile, though, right? It goes up and down. It's not that volatile. It's pretty consistent. But anyway, my wife's a homeboy.
Starting point is 01:57:26 Biggest only fan seen at all time. She made the most money that anyone made on only fans that month. The big dude, the dude... Jason Love, yeah. You should get him on. Oh, okay. Wait, wait, I wouldn't... I mean, yeah, that's cool.
Starting point is 01:57:41 So wait. But didn't she just do it with him again? Yeah. Why? So... The first time worked, and it was... All right, my main concern, like, I'm almost like a regular guy. My main concern is I don't want her to shoot with anybody
Starting point is 01:58:00 that I'm not super cool with that I don't feel like I have a degree of true. trust with. You know? So it's like her shooting with another guy, with the same guy, to me is like way more my style or like something I'm comfortable with then if she's just shooting with some new guy that I don't know what the fuck this guy's going to do. I don't know what he's bringing to the table.
Starting point is 01:58:18 So you trust him? Yeah. So how do you feel about? Because I see like it's like OnlyFan agencies now where people like manage OnlyFan girls. Is that profitable? I wish I had gone for it more early. on. So what's kind of played out now?
Starting point is 01:58:35 It's kind of watered down. It's super watered down. And there's like big management companies that have like all the big girls. And if you sign to that management company, then you're kind of in the mix and you get to do content with these other girls and stuff. So it's like I still believe in it. Like if I still met a girl like right now who wanted to sign me, I would, I really thought she had potential. I would do it. But it's also like I'm not trying to sign some girls going to make 20 grand a month, you know?
Starting point is 01:58:58 That's cool paper? Yeah, but like I'm taking my 20%. Like what does I care? If I feel like if I look at a girl and I think you can make 200K a month, then we should probably talk. So the bad baby girl, she's not on Only fans, right? I don't think she's fucking or anything, yeah. I don't even know if you can see a nipple on her.
Starting point is 01:59:14 But people just, so what is bringing on all this money? Yeah, your guess is as good as my man. So Only fans, you don't have to have sex. No, Ruby Rose, she ain't doing shit. I think you might see a nipple. I don't even think you're seeing a nipple from Ruby Rose. But like what's crazy is that they'll message you on OnlyFans and say, I got boy girl clips, I got, I got anything.
Starting point is 01:59:34 And then, like, you actually start talking about them. They don't get shit. They'll sell you something, and it's not really. So, last question. What about, like, people on a screen record on there? That's what I'm saying. Yeah. Well, I feel like if Ruby Rose was butt naked, showing her vagina lips on.
Starting point is 01:59:51 We would have already seen it. Somebody's a screenshot put on Twitter. Damn, I thought OnlyFans was dead because, like, it, COVID happened. It went up, and then you just don't really, it's not really, it's, like, really, you know. It's definitely not. what it used to be but it's definitely still you know a huge opportunity i mean we were on only fans for multiple years before covid and then covid hits and it just goes crazy and we didn't you know we just didn't even know what to think we're like we already thought it was huge
Starting point is 02:00:17 now this happens it's like oh now it's way bigger but i don't know yeah definitely her her best months ever besides the jason love scene where during covid there's this this youtube or trisha pettis she's married now and she said we banged her crazy months Damn. Yeah. What's so crazy, Mike? Hypothetically, you don't got to... Yeah, when white people do stuff like that.
Starting point is 02:00:44 Yeah. Yeah. I don't know, guys. Nah, but what's... You got to throw anything. Shit, what was your thoughts when you seen that? They tried to... Well, they did charge Mo3.
Starting point is 02:00:56 Well, not Mo3, when they charged Yellow Bee with the murder... I mean, hiring a dude, the hitman that killed Mo3. What's your thoughts on that? I mean, it was, people already had conversations about that. You know, people are already trying to, when you see somebody die broad daylight. Yeah. Like when you see like a, when you see like a Mo3 dying or when you see like a young dog, like the way they died, you kind of, you kind of think it was money behind it.
Starting point is 02:01:24 But, you know, you got, I don't, I don't know, man. I honestly do not know anything about it, you know. I honestly don't know. But I mean, just seeing the footage is just like, damn, like, they really wanted him gone. But it looked like, I don't know, it looked like Yellow May shake out of that. So, just, I don't know. You know, I can't really say too much. I've seen you say that the hardest cities to blow up out of is New Orleans.
Starting point is 02:01:59 Yeah. You said, I don't know, I got the list. I wrote it up. You said New Orleans, Miami, Baltimore, and Ohio. Yeah, Miami's super hard. You know this is not really no Miami artists, right? Not right now, outside of the city. No, I'm talking about in the street.
Starting point is 02:02:13 Why do you think that is? Because it's so much going on. You got to think about it. Like, if you are young out there with, like, that's nothing. In Miami, nothing really impresses anybody. Because I used to live in Miami. Like, they're not impressed with bittlies and shit like that. They see that shit all the time.
Starting point is 02:02:30 They see Lil Wayne every Sunday at live. If they see future, they see, like, nothing, you know what I mean? Like, you don't really see no real street artists out of Miami. It's super hard. That's why a lot of artists from Florida is really like Broward County. Like, that's more like North, like Kodak Black, X, X, X, X, X, X, he's from Broward. And a lot of other artists like Jacksonville up top. That's in North Florida, Orlando.
Starting point is 02:02:56 But Miami, they're not really impressed with shit. It's hard in Miami. It's hard. It's too much going on. You got boat parties. You got Mottoe. Bill, millionaires there. It's really hard to get behind anybody.
Starting point is 02:03:07 Who wants to support Little Broke Jimmy in the hood when all this rich shit going on? New Orleans, the accent is super hard. I can see the, I'll see why you say. In New Orleans, we like to see movements come out of New Orleans. Hot boys, all that type of shit. No limit. So, but, you know, Rye 4'9 squeezed through the cracks. It's really hard for New Orleans because of the accent.
Starting point is 02:03:31 What other city I say, Baltimore? Baltimore. accent, sound like they from the UK. Two. Two. So. Would you say that about LA artists? Like, would you try to sign an LA artist?
Starting point is 02:03:44 Yeah. I mean, the culture is just kind of like foreboding for some people. I think, I think right now on the West Coast, Stockton, in Oakland is kicking everybody ass. I think, I think, I think L.A. music is way too regional. Like, and it's just like, it's just kind of outdated a little bit. Right. And then the production they use is it's kind of, you know, it's just the LA sound.
Starting point is 02:04:07 I think the farthest you'll get is New Mexico. You'll get to Arizona. You'll get to Denver. Yeah. But once you get to Texas, it's like, eh. That's the shocking thing is like I'm in Chicago and I got like, screwly G's homies asking me about EBK J-BO. And I'm like, what the fuck are you asking me about a California artist for? This never happens.
Starting point is 02:04:29 Stockton. That made me realize, like, oh, y'all got. Stockton and Oakland. We got something here. Stockton and Oakland. and they got the torch in California right now. Anything in L.A. is this, it's too gangy. Like, it's just too gangy.
Starting point is 02:04:43 But then at the same time, Chicago, like, what could be more ganged out than Chicago? But it's not like... Somehow it's more appealing. Yeah, but it's not like... It's more appealing. It's not like 90s creep. It ain't like, you know what I'm saying?
Starting point is 02:04:54 It's not really structured. It's a bunch of young, violent, crazy motherfuckers. Yeah, like, L.A., I mean, yeah, L.A. is just kind of like... They can't work together as much. And then it's the sound. too like the Chicago Beats, yeah, it's just
Starting point is 02:05:07 the L.A. sound is something they got to get past that. I feel like it's super regional and yeah, yep, Stockton and Oakland. With you being from Texas, who would you put on the Mount Rushmore musicians that made up out of Texas?
Starting point is 02:05:24 All of Texas? Yeah, the whole state, not even just Dallas. Camillionaire. Mm-hmm. Mo three. Erica Badu. Slimmed up. That's how much.
Starting point is 02:05:42 That's how much. Comedner is my favorite. People are gonna say Travis and all that, but I can't really get into Travis music. Mm. Have you ever met Travis or? Nah. No. I feel like he don't get the credit from being from like Texas.
Starting point is 02:05:57 Like he gets looked over. Him and Post Malone, people don't really. But if we were to say, because I think we said on the pockets the other day, like, damn, you wouldn't even know Travis is from Houston because he don't really talk about it like that. If he was in the room, he'd be like, I made a call him a call. I made a classic album called Astro Worlds. You know, like he's definitely a legend. He's definitely done some shit, but I think of,
Starting point is 02:06:17 sonically, they don't connect it. He's a legend, bro. Like, he made, like, Astro World, but then the events, he throws, like, he's super, like, don't get it wrong. He's just not in my, like, Mount Rushmore. Not my thing, but apparently all these kids. Like, Post Malone is huge, bro.
Starting point is 02:06:31 Like, Post Malone is definitely huge, bro. I definitely fuck with Post Malone's music. Yeah. Post Malone is huge. It's a lot of, of big X is coming up doing this thing you got the new Dallas that's going crazy
Starting point is 02:06:43 you're excited about that? Shout out of Zerner Doe. Yeah, man I haven't really got to interview them yet I've seen that you entered them on your platform with a track yeah I like a track yeah I listen to the Zillioner Doe most recent Maceape on the way here and he is
Starting point is 02:06:57 very very very good yeah he has his he has his sound and he's only going to get better and I mean the whole new Dallas thing is like they're making media like the media out here is make all the small blogs are eating everybody's eating like the vibe is like good like yeah like the it's different from the yellow Bezzi
Starting point is 02:07:17 Mo3 shit is like positive everybody's getting money and then you got all the D boys all the D boys seeing them be on say cheese and all these different platforms so it's like the economy the rap economy in Dallas is like what Detroit was like four years ago like I remember people thought Detroit because I used to be in Detroit a lot
Starting point is 02:07:37 Peasy interviews Dex Osama Like back when Detroit Back when they said Detroit rappers Rapped off beat Because that's what
Starting point is 02:07:48 Used to really say that Like people used to always ask me Why are you up there With Ro Cane and Smoke Camp Tino And but I Like Detroit is
Starting point is 02:07:57 Outside of Atlanta Detroit is the only place I've been to Where everybody Listen to only Detroit music All women They have their own ecosystem
Starting point is 02:08:06 them. Old women, kids, women, they all have, they all have their own favorites. Like, it's so many of them, if you think about it, baby smooth. That's really interesting. Skillab baby, sada baby, Vs. That ain't even 10% out. It's like Detroit is like its own ecosystem. And that's what Dallas is starting to feel like. Yeah.
Starting point is 02:08:29 Like everybody's eating. The cameramen are eating. The bloggers are eating. Like the rappers are eating. everybody's eating and that's what New Dallas has brought to Texas. No, that's hard. For sure. Because now you got Houston.
Starting point is 02:08:44 Houston's like the big brother. They look at Dallas like little bro. They don't say it, but they, that's behind doors. That's how they feel. I can feel that vibe when I was out there a little bit. I'm telling you, like Houston, they, they, I mean, population-wise, they are the bigger city. But you got to think about it.
Starting point is 02:09:00 They're looking at Dallas now, like, man, we got to get on our shit because, like, this Dallas shit looking real good. Someone was saying it's more dangerous out here in Dallas than in Houston. For Worth is really the worst hood. Look, bro, I'm going to tell you this because I used to hoop out there as a kid. Stop Six is the worst hood in Texas. What, CJ Casino?
Starting point is 02:09:18 Stop Six is the worst hood, bro. Pleasant Grove is bad. The north side of Houston is bad. Everything's bad, but I'm telling you like what's real. Stop Six Eastwood. Pleasant Grove. Oak Cliff is the biggest hood, but it's more like going on. But Pleasant Grove, bad shit.
Starting point is 02:09:36 happen. Stop six where you're going to get a lot of content. It's like, Fort Worth is like they still gang bang like the 90s. Like when I was a kid, I used to, I wasn't even a kid. I was like 18 and I was passing out, I used to pass out phone books and shit to make some money. And the dude was walking by and I said like, I don't know, I said something like, what's popping? He was just walking by. But I'm like throwing out phone books right here in the guy. And And he was like, what's up? I was like, what's popping? Just like, that's his slang.
Starting point is 02:10:10 Like, but that's his, that's like gang slang too, but it's like. Oh, really? Because when I say what's cracking, everybody is like, oh, it's a crap thing. And I'm like, no, I just say that. Dude almost killed me right there on spot. Really? I'm 18 years old. I'm drop my mom off at work.
Starting point is 02:10:26 I'm passing out phone books. I think it was stops. Don't get me wrong. I think I was at stop six. That was my route. Like early morning, like trying to get that shit out the way. Almost got killed. Fort Worth still like that.
Starting point is 02:10:38 Like, they still gang bang heavy. Because I'm kind of numb to a lot of it, but yesterday when CJ Casino was telling us that growing up, he used to get his apartment shot up by the ops every single day and that him and his brothers and sisters would, like, make a game out of it. I was like, whoa, that's some shit right there. Stop Six is, yeah, stop six right there off Truman Street. Yep, like Stop Six is bad.
Starting point is 02:11:01 But outside of that, yeah, Dallas, I would say overall, like Dallas is, Because it's smaller. Houston's bigger. You can go and you can go get lost in the mix in Houston. Yeah. So. Do you ever leave Texas permanently? Florida.
Starting point is 02:11:15 I'll go out to Florida. Florida. But Texas is like, I like Texas because it's like you're in the middle. I can go to L.A. will take three hours. I can go to New York. It will take three hours on flight. That's a good point. Yeah.
Starting point is 02:11:27 I can go to Miami. That's a two hour flight. So I'm really, you're central. I mean, you're in the middle. Yeah, that is kind of a good way. I mean, the weather's good. It's cheap. Definitely.
Starting point is 02:11:38 And it's not slow. Like, out here, it's not, like, riding horses. Yeah. I mean, I know it in L.A., but, I mean, you out here, it's still, like, Houston vibes, what did it give you? What did you mind you of? We just was supposed to, oh, I forgot what they was calling the trail hunt. Yeah.
Starting point is 02:11:54 Niggas had, out there horse and that shit. But then they revealed to us that somebody had got killed in this parking lot. Like, it's like a grass in field, and somebody got killed there, like, before they started the trail ride. Damn. Yeah, go on. Wow. Like, out here you can have guns and shit.
Starting point is 02:12:09 It's open carry. Yeah, yeah. Like, everybody we hung out with, like, normally when we're in New York, I would never dream of showing a gun in somebody's waistline when you're in New York because the cops are literally showing up the next day. Yo, I go and chase bank. I go in the bank with my gun. Really?
Starting point is 02:12:20 You could be seen, too. Yeah. Everybody were in Houston got a big-ass drum sitting right on top of their belt. Yeah. Like, no problem at all. Like, I got pulled over, like, three months ago. I had, like, 12 guns in my car. I don't know if y'all.
Starting point is 02:12:35 They said it was, they tried to make a headline and said I got pulled over for the yellow bezy shit. Really? When he got, when he went to jail, I got pulled over. And I was in my Lamborghini and I had got, um,
Starting point is 02:12:48 dude was cool though, but I had like 12 guns in my, AK, Oosies, like, all types of shit. And he could see it when he pulled you over? That's why he,
Starting point is 02:12:54 that's why I had to get out the car because when he pulled me over in Texas, if they see, if they physically, like visually see a gun, they have to get out the car and they have to see if it's registered to you. Yeah. Like, so. That's a good headline.
Starting point is 02:13:07 I would love to have that headline. Adam 22 caught with 12 guns. Yeah. It sounds badass as fuck. I have them everywhere too. But I don't ride around like that. I was just my, I was moving them.
Starting point is 02:13:19 Yeah, I had my car at the shop, and I just stored them there because I have kids, you know, you don't want kids, yeah. You'd be having the old schools and shit. I'd be seeing it. Yeah, I got a old, I got a, I have a few old schools, but yeah, I do. But I told you I'm about to sell everything and buy Bitcoin.
Starting point is 02:13:33 I'm about to buy big It's going to 10 million What's your craziest purchase you ever Like craziest thing you ever purchased Even if it's regrettable To be honest I'm really frugal Bro like to be honest I'm The craziest thing
Starting point is 02:13:49 I'm seeing the Cubans you've been wearing That shit's dumb though Like I don't value that shit If I value jewelry I would award Like and I know y'all in here We're in jury I'm just saying for me I don't value I don't care about that shit So it's not a situation where
Starting point is 02:14:03 you don't want to just be moving around Dallas wearing jewelry and stuff? When I go to AAU basketball games, I wear my jewelry to recruit. You know, kids want to see it. They want to play for your team because you're wearing it. But I just don't wear it. I never wear my shit. I'm like, bro, I spent, band man, curvo had me go to Izzy. He's in New York.
Starting point is 02:14:20 Because I was wondering how much you spit on. Yeah, like 220. Like, Izzy, he's in New York. He do all dirt and Kodak shit. Yeah. And then I'm wearing, and I'm like, this shit bring more problems than good. That's what I'm saying. Like, I'm at the AAU games.
Starting point is 02:14:33 You don't know who. Who calling? Who in the parking lot? Like, it just, I don't need that type of attention. When people know you got money, you don't got to overdo it. You know what I'm saying? Yeah. See, you are a white guy.
Starting point is 02:14:45 Money. Yeah, I'm real frugal. Like, my homeboys be trying to, man, you need a pop it more at therapy time. You need a pop it more. I'm like, bro, I don't want that shit on my, like, mental. I like looking broke. Like, somebody paid me for some promo the other day in cash, and, like, all of a sudden I have, like, three grand in my pocket.
Starting point is 02:15:03 And it completely changed the way I felt. I'm thinking like, damn, I'm a little old lick right now. Three grand ain't like enough to really do the most. But somebody would definitely do a lot for three grand. Like when I walk around, like even in L.A., you know, I'm stopping a Starbucks. Like, I'm not even thinking twice about it. If I had a $20,000 necklace on, I'd be like feeling very awkward everywhere I went, you know. Hell yeah, man.
Starting point is 02:15:25 I feel awkward enough just being Internet famous. You're white, bro. Nobody's going to touch you, bro. That's going to make the moment. Memorial Reel. They're going to play that one. Yeah, make that the own part, too. I want that to be.
Starting point is 02:15:37 That's a Cache's post, too. But anyway, go ahead. Sean Cotton's poor predictions. Shit. I feel like we got through all the hard-hitting questions for the most part, yeah. I feel good about this. Hell yeah, man.
Starting point is 02:15:52 I appreciate you sharing it all of us. Hold on one thing we didn't get on. So it's all recently Mexican-Otibing on Viro. I think he was on Angelouie podcast. Yeah. I think it was lip service where he basically he was saying that he says the N-word. And if you got a problem with him saying the N-word, do so on him about it. How do you feel about Mexican saying the N-Work?
Starting point is 02:16:14 We in California, too, where it's a lot of Hispanics. In Texas, here is different. Like, I grew up with friends that are Mexican. Shout out to my boy, Felix. He about to come home. But, like, here you grow up with Mexicans. So it's like it's not as like tabby. boo, but like, and I know when California
Starting point is 02:16:34 is different, but out here to hear Mexican say it's not like it ain't like bad. I just feel like in the interview, he was just like, what you're going to do about it? Like, like, you know, like Tanton, like sticking your chest out about it. That's why I think people were upset about it.
Starting point is 02:16:49 Hell yeah. I'm not the police. So like, I got, I got, I got, like I said, I got Mexican homies that say the N-word. Yeah. But have you ever spoke to a Mexican and they just be niggins? Nigger, nigger, nigger, nigger, nigger, nigger, nigger.
Starting point is 02:17:05 Like, saying, I don't like when Mexicans say nigger more than we do in the conversation. It's like, all right, bro, we can tell you a raise, but with black people around black people, that's cool, but still have that respect because, you know, like, black women don't like when Mexicans say nigger at all. They just don't like it. Men, we're more cool with it because we grew up around black homies and we said nigger and shit like that. But just show a little bit of respect. That's the only thing with me. I don't care.
Starting point is 02:17:31 I got friends that say, that Mexicans that say the N-word, but they're not, nigger, nigger, nigger, nigger, nigger, nigger, nigger, nigger. And us as black people in Texas, you can, before Mexican open their mouth, you could tell if they were raised around black people. So you don't even got to say nigger that much anyway.
Starting point is 02:17:47 We know holding a conversation with a black person in Texas, like just seeing them, you'll know if they were around black people or not. Yeah, how they grow. So sometimes it's like, I think you don't got to overdu. do it because that's corny. You know what I'm saying?
Starting point is 02:18:04 I respect the Mexicans who are respectful with the N-word. They may say it. They, you know, they say it, but they're not over with it. And, um, but I'm not the police. I'm not about to shoot or, shoot or kill anybody that's a like, no, that's a waste of time. So at a point
Starting point is 02:18:19 of this, he is right about it. Because I'm not about to waste no energy about it. But show some respect because you are in the black. You know what I mean? Like, this is black culture, too. You know what I'm saying? Like, you are a rapper. If this was going to change, it probably should have been an issue like 40 years ago.
Starting point is 02:18:34 That's what I'm saying. There's so many kids who this is just ingrained in their personality. I don't know. I don't see them changing it up. Yeah, and I got artists that are Mexican that say, but it's not, it's still respect shown too. You know what I mean?
Starting point is 02:18:47 Like, I'm not going to go to Traders Village and say, call a Mexican a wetback and ask them what they'll do about it. You know what I'm saying? Like, that's just not, that's not the positive vibes, man. That ain't the vibes. But we are in Texas, and Mexicans do say no-for-sure. And I know places like L.A., Chicago, that's not flying.
Starting point is 02:19:09 But out here, we kind of live on top of each other. No, L.A., they out there saying it for sure. Oh, yeah. But I know y'all are black people in L.A., they're way more, like, it's way more. Nah, like, I'm from down south, too. And L.A. is the same. It's fair game, right? Oh, yeah.
Starting point is 02:19:25 Really? But L.A. is, like, a different world. I remember me and him were driving somewhere, and, like, he's just looking out the window, and it's like an entirely Mexican, like a mile straight of nonstop Mexican people. And he's like, you realize this is way different than where I'm from. Yeah, that's out of Mississippi only got white and black people like that.
Starting point is 02:19:43 Yeah, I think, like I say, man, using the N-word, it's not, it ain't the N-R-B-R, but just like you're talking to women and you're saying like, what y'all going to do about it? Just like, damn, bro. Yeah. Like. That's kind of like the Jen Lee attitude, too. He's like, he goes, you don't like it?
Starting point is 02:20:00 We could punch about it, which I'm not even used to people saying punch about it. What I will say, though, generally be standing on business. I was out south by southwest. We were filming a vlog. We were upstairs, and I guess rainwater happened to be downstairs. And, like, he wasn't even on no camera shit. He just instantly went downstairs just to get on that rainwater. So, like, I guess wherever he from my hair and shit,
Starting point is 02:20:20 he'd be standing on business about the inward usage. Even when we was walking down the street, big X the plug, homies, was pressing him about it. But he was ready to fight anybody who got a problem with him. saying. Damn. Have you heard him like before,
Starting point is 02:20:33 recent or like was he a staple I don't want to say a staple but I do know his dad is like an owner of a club, right? Yeah, and I know a few people that know him.
Starting point is 02:20:44 He's a good dude from the conversations me and him had but I don't know. Is he white or is he mixed? He's white, full-blown white. I mean this whole thing had been viral before
Starting point is 02:20:57 like on a smaller level. Like he's had multiple rounds of the same. thing going viral. I mean, he's standing for what he he's fighting for what he believe in. That's why I say. He's all Rosa Parks.
Starting point is 02:21:07 But like you say, but like, shut the fuck up. No. But what you, but I do want to say this, though, like you said, like if we were going to do something about the word,
Starting point is 02:21:15 like it should have been done a long time ago. Mm. And it seems like, I just think, like, n-hmm has turned into like more of a word of endearment
Starting point is 02:21:24 than, than like a slur. It's not like just using the ER, nigger. I mean, It honestly tells you so much just like how ubiquitous black culture is that like every race at some point just like wants to say this word. And at some point seems to not even be processing that this is a black word that came from the lived black experience of black Americans. And it just doesn't really register to these kids.
Starting point is 02:21:50 Yeah. Yeah, it's all good though. Shout out to my Mexican people, man. You know, this this just will never end. Like it's going to always happen. It's going to always... That word is just... It's what it is.
Starting point is 02:22:05 I definitely want to come... We definitely got to do, like, a part two. I'm going to come by the office. You definitely got to do a part two. I'm scared to come to your office, though. Our office is six months of violence-free? Y'all got nine. We have a sign.
Starting point is 02:22:18 We change... We add, like, one day, like... Yeah, y'all got... Y'all got gangsters jumping out the ceilins and... It'd be looking... It'd be looking crazy and it would be on all... That's the only reason why I didn't come. come because I've been, you know, been wanting to get a no jumper.
Starting point is 02:22:32 Well, it turns out that one person gets brutally beaten and pistol whipped and stripped naked and that that can kind of change the overall vibe of your establishment. But you got, but I always looked at it as you have more control than, it's like, I always thought Adam, like, damn, does Adam, Adam, Adam must not got no control in there because shit be happening when he's there. Like, they waited until I left to beat the shit of that guy in the parking lot, so. like literally like right after I left it was like two minutes after I drove away
Starting point is 02:23:02 but yeah you know we were running a tight ship how do you deal with gangs in L.A. Show them love see how easy it is to be white hype them up see how easy it is to be white bro don't call them any of the bad words
Starting point is 02:23:17 I can show bro meat bro and I know you hate this bro and I'm not trying to put your back in the corner bro but this is reality bro if I was in L.A. doing no jumper something would have happened to me a long time ago. It's possible.
Starting point is 02:23:30 That's why I say I'm jealous. I'm trying to think. I'm trying to think of the black media entrepreneurs out of L.A. There's not many that have real influence. Not outside of L.A. Would have been tied up and everything. You may have a point. All the podcasts are saying L.A. usually just local to L.A.
Starting point is 02:23:50 It ain't really nobody that made it through. Yeah. Your side, yurt to get to where you got to go. And a lot of them are held back. the fact that they're scared to do anything that gets into anything mixy, you know. But you remember that dude, Ray Daniels was saying that Adam 22 or a Vlad could never happen in Atlanta because Atlanta is so much more gangster than L.A. or wherever. Yeah, I remember I was saying that. I very much took issue with that. Although I did look
Starting point is 02:24:16 it up, Atlanta's murder rate is like twice that of California. No, I don't believe that. I feel like, I feel like you would have conquered, you could have conquered Atlanta too. Yeah, I mean, I feel like that. I don't, I don't see. Or your white, you can go anywhere. I don't see media personalities getting popped in general anywhere. I mean, rest of peace of Zach, I understand that that was a separate situation. But it's like, you've got to be a pretty wild gang member to want to go kill a media personality. No, bro, that shit. I haven't seen a lot of it.
Starting point is 02:24:42 Bro, I get a lot of threats. Really? Yeah. Like when Finesse two times got out of jail, he wanted to meet up on site. Really? I don't know why. We posted his music and everything. One thing we didn't like, that nigger wanted to, he wanted to meet up and everything.
Starting point is 02:24:57 That shit happens more times than not. Damn. I just feel like a lot of people don't... There's a lot of rappers in the music game that don't rock on me because I'm black and successful. That's just what comes with it. Well, I'm sure you'll make it one day.
Starting point is 02:25:12 Fuck them. I made it up. No, for real. Shankar and honestly, like, one of my inspirations to this day in terms of this content shit, you carved out your own land. Yeah, you went hard. I appreciate it.
Starting point is 02:25:24 You know you went hard. No diddy, bro. Classic. No like that. Stop that. Stop that. Shout to everybody we got on the wall.
Starting point is 02:25:32 Who y'all got coming next? I know y'all not. Oh, shit, I'm right. We're out in Dallas, so you know we're going to rotate out here. Y'all know y'all got a rainwater coming? We're going to link with rainwater. Oh, that's what you're doing the day we go Yale.
Starting point is 02:25:44 Oh, that's fire. Yeah. That's fire. He in Fort Worth? I don't even know. He just said he was down. We're going to link up tomorrow. That's fire.
Starting point is 02:25:54 Yeah? How long y'all out here for? Just tomorrow. To Monday. Damn, is there anybody? I'm gonna think of, damn, no, Charleston, not gonna do it. No. You almost had, he was...
Starting point is 02:26:04 My boy, Fly Soldier, about to hospitalize him anyway. He got bigger fish to fry. All right, y'all. I appreciate your boys. Sean Cotton, no jumper. Coolest podcast. Shout out to my man Remo, holding it down. Like, comment, and subscribe.
Starting point is 02:26:16 And shout out to my man, Sean, for helping us make a classic. Br-da!

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