No Jumper - The 24KGoldn Interview

Episode Date: December 9, 2019

The 19-year-old rapper has already an accomplished songwriter and hitmaker resume! After Valentino and I Go To USC, 24K went on tour with Landon Cube and has so much more in the works! ---- FOLLOW OUR NEW SPOTIFY PLAYLIST! https://spoti.fi/2vi9lsD CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz Follow us on Soundcloud: https://soundcloud.com/nojumper iTunes: https://itunes.apple.com/us/podcast/no-jumper/id1001659715?mt=2 Follow us on Social Media: http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/No-Jumper-198283650194402/ http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm follow Adam22 as well: http://www.twitter.com/adam22 http://www.instagram.com/adam22 and follow adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

Is this how I turn my shit up? Cool. Yeah, in your headphones, yeah. No, Jeburt, coolest podcast in the world. And today, we're in here, 24K Golden. How you doing, man? I'm having an excellent day. Are you?

I'm having a great day. So you're kind of like a child and No Jumper you were saying. You used to watch this in high school and stuff. I love hearing that. I was in the first ever live stream that you did, like when it was like $25. First ever? Yeah, I was running that shit up. Whoa, that's crazy because I remembered the name from that.

And when I was looking at your Instagram, I saw like old DM or a mention in the story or whatever and I was like man I remember that but I didn't know it was that long ago that's crazy yes probably like two or three years ago so it's just kind of like everything's coming full circle now wow small world yeah and that's what I was thinking too because like I've always had my little like list in my head because like juice world was on there before I blew up why being the mere megan etc and Megan the stallion yeah I don't know if she's the one who's sending in or if it was like somebody who's managing her or something like that and I say that only because I have a hard time picturing Megan the Stallion sitting on my live stream.

Like, it could have happened, you know? It might have just been a little thing she decided to do, but it's just weird. She fucked with anime and stuff, though, so I feel like she'd be into that, like, internet culture, kind of know what's going on. Yeah, that is weird. She's, like, anime head and that she, you know, she's probably, like, we all look at her and we sort of, like, paint her as just being this, like, sexy jet setter. But, I mean, she was, like, a college student up until, like, a few months ago and shit.

Yeah, facts. So, yeah, hit us with your story. Tell us about where you're coming from and everything. Yo, all you viewers out there in the universe, aliens, whoever might be watching right now. I'm from San Francisco, California, and it all really started, well, it depends who you ask. If you ask my mom, she would tell you, like, when I was a kid, I used to carry around this yellow bucket on my head and just, like, chopsticks and just, like, play drums everywhere. Oh, okay. But from there, like, I always had a passion in music.

So it was, like, choir in middle school, and then in a sophomore year high school, my, like, big bro, my OG paper boy, he had this sneakers. that was like three blocks away from my house and I was a huge sneaker head I got the easy one zen's on right now are you I was a looking futuristic sneaker heads out there you're not gonna lick the soul I'll do it right now don't who is that that went viral for doing it back in the day was a fat Joe fat Joe like 11s he was fresh out the box so yeah I was walking around in the rain all day I was I was just kidding I can't do that no that'd be disgusting yeah but he he like took me under his wing on just some sneaker shit and then sophomore year high school he was like yeah, we have a studio upstairs.

If you want to make music and, like, get popping at school, we can do that. And I was like, fuck, yeah. Like, what high schooler doesn't want to do that. Yeah. And it just kind of was like a snowball effect. The more, the more music I made, the better it got. The better it got more people wanted to hear it. And the more that people wanted to hear it, the more I wanted to make it.

Right. And like, I'm an entrepreneur at heart. So I kind of just was like, all right, this is the same thing is selling a product, except I'm the product. Yeah, that is weird once you start to realize that, like, all content, whether it's an interview or a, a song or whatever it all has a value it all can be marketed and it can all have revenue streams formed around it and that the most successful companies in the world like take a disney they're basically just producing a shill out of content and then monetizing that content in a variety of ways whether it's building a theme park to monetize Mickey Mouse and Harry Potter

or a fucking you know a a t-shirt that they're selling for like four bucks at tours our us with like a children's character on it it's like same exact exactly thing as a rapper it's like if you make a song that's on a commercial that song could go on spotify can go Apple music and play a show based around it you can sell it to a tv show and they can use it for their theme song you know it's crazy to think about yeah it's just like so many different it really is a business it's just so many different ways and i think like it kind of makes it complicated when it's a person you know a real life person because as a brand you're supposed to have these certain values and stuff like that but that might not necessarily be true to who you are as a person

And that's why I think a lot of artists don't really last because, you know, what's done in the dark is going to come to light. And eventually, like, who you truly are is going to show. And if it doesn't match up with the picture that you've been painting of yourself for the past X amount of years, people aren't going to fuck with that. So you started making a lot of music and got really into it. But what did you feel like you had a vision that you wanted to put out there into the world? Or did you just want the end result of being famous and rich? What was your mentality? Nah, bro.

I love the process of this shit. Every day waking up and making music is that's why I do this. And then it's like even stuff like this. I know a lot of artists hate interviews, hate doing promo days and having to answer the same questions and talk to people that they don't know. But it's like I love to tell my story. You know, like we get to have a cool-ass conversation.

Millions of people out there are going to check it out and like hopefully learn something or like laugh, you know. I love all the ground of this and I know that everything else is going to come regardless. Yeah, it's all part of it because I mean some rappers get into that mentality of like, oh interviews are just an annoyance but the best rappers or certain rappers are able to take the media platforms and then use

those media platforms to get bigger to get people to pay attention to different stuff like I remember when I first heard Jay Z saying a song he was like just listed off a couple of things and he just goes and my interviews are hotter yeah facts and he was right because every time he did an interview he would drop some fucking bombshell that made it so everybody

had to talk about his new source interview or whatever it was and that to me is the way to think of it I know a whole bunch of people though basically have careers because they do DJ Vlad interviews. Yeah, that's facts. Because DJ Vlad talks about the juicy shit. They're like, not everyone wants to talk about. He'll frame you the way that he wants to.

You know, he'll make your story. Like if your story is I'm all about peace and love and shit, he's going to be like, nah, you shot a guy in 98. Let's talk about it. But he opens the doorway to the, to like if you have a podcast, you have music, you have your own YouTube channel. You could go on his shit regularly and do his shit and talk about what he wants to talk about. And maybe it'll help blow up your shit.

shit, you know? Yeah, everybody, you know, there's a different way of moving depending on the type of artist you want to be. Me, I'm trying to be on my like Will Smith shit. Like, music is just the beginning, bro. I'm trying to do movies, fucking film, stand-up comedy. I'm trying out my own skincare line, become the like male face of like hygiene. Hygiene in general. That's how clean you feel? Yeah, I'm clean, bro. That's good though. Hygiene. Yeah, that's an unexplored niche right there. I was just seeing some people laughing at the fucking Lil Yadi old spice on the shelf and Walgreens on Twitter. And I was like, man, like, this shit's got hard. You can't lie. I didn't even know that. So is Lil Yadi like the new old spice man? I don't even think it's new.

I think it's almost kind of like old from like last year or something. But yeah, they had like an old baby or a old spice little yadi flavor or whatever. I mean, hey, it's actually really funny for me. I was just like an older cat because I remember when like the roots or I think it was the roots were getting killed for doing Coca-Cola commercial. And now everybody, nobody's saying no to the Coca-Cola commercial now. I'll be the face of acts just for all the middle school nostalgia. Right. Sixth grade locker rooms.

It's like fucking somebody like set off like chemical weapon in there. Yeah. And I mean, you're getting paid for it. But then at the same time, they're helping you blow up your brand with a market that is basically your market. Yeah. You know, people who are like concerned about sweating their asses off are usually like teenage boys. And those are who listen to rap. Facts, yeah, facts.

When did this song, Valentino, come into the fold? How long did it take before you ended up cooking that up? Was that after you signed or what? So I was making music for like maybe two and a half years, just independently, you know, just learning everything I can with the resources I had in the bay. And I wrote this song at the beginning of like 2018. So damn near two years ago. I was a senior in high school just next to my computer writing it, paid $35 an hour to go to the studio, recorded it, recorded it, mixed. it. And as soon as I stepped out the booth, the engineer was like, yo, I'm just letting

you know right now, like, this is the best song you ever made. Like, so far, yeah, like, hold on to this one. This is a special one. And I really took that advice to heart. You believed it? Yeah, I believed it. And because I just like hearing that compared to all my old stuff, like even Ball and Lake Sharif, that's the first song I would say where I found my sound. But this was the second song where I really like honed in on it. So I just held onto it and would tease it on Instagram like once a month until I got signed last year. And then they put this out as a first single. And even after that, it still took seven months for it to really come into fruition.

So you had that kind of fucking weird period where it's like you felt like the song definitely was a hit, but you just had to keep pushing it and pushing it. And were you like getting frustrated along the way? I mean, I got closer dropping it a couple of times. Thank God I didn't. It's like you don't want to like blow your shit before it's time, you know. Right. And it's like once you sign with the label, it's like a whole machine behind you versus just doing it yourself. Me being a high school kid.

All my money is from finesse and truce and. chopping and commercial acting. Right. And that was like nothing compared to everything that the label has behind it. Because everybody has this fantasy in their head that you make a great song and you put it on SoundCloud and then all of a sudden it becomes massive. It does happen from a time to time. But I mean, being a little bit closer to the inside, like for you even seeing them work

one song. Yeah. You're kind of like, oh shit. This is like not a fair advantage. Yeah. This is like at the same time, if they're pushing a song that's not good or that's not going to do anything, it's not going to do anything.

It's just a waste of money. It's just fucking you up. It might help get you a little famous, but ultimately if the song is not catching on, it's not catching on. But what's crazy to me is that like the biggest moment for this song was, it was like the end of August, right?

I just got my wisdom teeth out. Have you got yours out? I did. God, that was painful. It sucks, right? Horrible. And you can't do shit except laying bed for like hours all day.

So I was going through TikTok and they put the song Valentino on TikTok a couple months before. And I was just refreshing it. And I was like, all right, 10,000 videos. a couple hours later, 11,000 videos, a couple hours later, 13. And it just kept going.

And I hit this lady at the label, Rachel. I'm like, yo, like, this is blowing up right now. And it turns out there was this girl Aviva Sophia that had like made like a little e-girl, like, dance to go with it. And she made that part of her brand. So like as she was growing up, she would keep doing videos with the song in like these different outfits. Like one was a nurse, one was a police officer.

And then it just exploded. And at the same time, that same week, they put ballers. They put Valentino and Ballers, the rock show. And it was just like the perfect like mix of everything and just Wow. Yeah. That's great. I would love to know how many people shazammed that song.

A lot. Yeah. The label probably knows. They probably get that information for Shazam or whatever. But I mean, that to me is kind of shit. If I had time right now, I might look through my Shazams. It might be on there. It might have been a moment where I did it.

It might be. Because sometimes you just hear a song. You just want to know what it is fucking bad. And it's like that's just such a like I think when you look through your Shazams, that's what you really like. because I have no idea what this is, but something in my soul is telling me I need to know what this is and hear it again.

But the thing is, too, if you look through my Shazam, there's almost no rappers because most rappers who are like significant, I already know about them, you know? But there's like a lot of old rock songs and shit because I hear that, I'll be like, ooh, I love that fucking song,

but I have no clue. Did you ever make music? No. Did you ever think about making music? Yeah. I was in like a hardcore band for like a week in high school. What's a hardcore band?

like a bunch of idiots yelling and scream playing guitar or whatever I mean like throughout high school I might have done like three or four like band practices and I guess like when I was like 12 I kind of wanted to be a rapper but yeah I never even went as far as like writing a rap down I just would like think about it

just think about it just vision yeah I'm just glad that I have a good sense not to do that I think it'll be like I think I don't know if you did like an Adam 22 project and just like had all your rapper friends hop on shit that would go sometimes when somebody comes out with like a really like simple but catchy type of flow, it makes me want to rap like that.

Like when I first heard TjX6, or when I first heard like splurge, and I was like, oh my God, I can rap exactly like that. It would be so funny. That's it. You could do it. It's like possibility. It's always out there.

So yeah, now that you're like fucking sign and everything, so what has it been like watching the song blow up all around you and shit? Do you just all of a sudden start getting crazy opportunities, travel, all that kind of shit? Yeah, exactly. It's just like I was in college, like last year. I got a full scholarship to U.S. for business. And that's how I got to LA and was able to like kind of maneuver here because

I was just riding it off doing good in high school type of shit. That's smart. And like three months in, four months in, that's when I sign. And I'm like, I feel like I'm like Hannah Montana on some shit. You know, daytime I got to go to classes and do these essays. Nighttime, I'm doing shows. I'm in the studio and stuff like that. And second semester comes around. And it's like midterms. And I do my business midterm. I finish in like 20 minutes. And I'm like I don't even want to be here. Like, this is kind of just a waste of my time. So I drop all my classes except for one class because you still have to take one class

to get the scholarship. And I'm living at school for free. I'm eating there for free. I'm talking to all these cute girls for free. But how long until they figure out that you're only going to one class? Because aren't they going to be like, hey, that's not valid. It was cool? It was valid.

Yeah. I thought when you got a scholarship that it was like you had to really follow all these rules and shit. I mean, I don't know, man. I'm just like a master finesse. Damn. That is a finesse. That is a super. And then I got to go to Japan for free, too, because that was the one class that I was taking.

Really? So, yeah. Shout to the U.S.S. Yeah. I got my first tattoo up there, too. Ooh, look at that. Like some old Japanese dude, yeah. Let's get it. Oh, this camera, all right, fine.

Thank you, Laura. Shout out to Laura. Don't offer him a bud light. You know, she tried to give blue face a bud light. Well, why is that? What's wrong with that? It's blue. I know.

That's why I think that's why she thought he was wanted. If he's a blood, then he's got to drink the real bodwider. A club light. Clod light. Clod light. We didn't even think of that. So when you were still like doing the school and a college thing, did you feel, was it like fun?

Like all this is tight that I'm like managing both lives or were you just starting to feel like I'm just staying up late, getting up early to go to class? It's not, this is not going to work. Yeah, bro. Like I was just wasn't taking care of myself, just like fully extending myself. Like you can't, you can't be like 100% on two things, you know? It's like, or you're just going to be. burnout so that made me realize like i love everything about school except the schoolwork so it was like

once that was off the off the plate i could go to the studio and still come back and kick it with my friends and everything like that get like the best of both worlds yeah so have you been like on the road and stuff or you find a lot of opportunities where you got to go perform we go show up in different places and shit yeah i mean it's it's kind of i just got off tour with uh landing cube oh at the end of october who said he hasn't smoked weed in a month it's true you didn't smoke with him on that tour well he like quit after tour but like like during tour somewhere somewhere in the period but yeah props to him my whole time knowing him in skies there have always been some of the most heavy like constantly smoking yeah like it never

stops i don't know like it's just like you get caught in a haze eventually yeah got to sometimes you got to step out of it i don't blame him for one to take a step back it was actually weird reading that he stopped and i was just thinking i'm like damn i could really stop do you think you'll ever well i feel like my thing right now is that I'm being so restrictive with my diet and exercise that it's like the splits are the only thing that I really got left. No backwards anymore? I mean, I'll still, if somebody rolls it backward, I'll hit it, but

I never roll it for myself anymore. Yeah. Nice. Healthy. Gosh. What, you're on the backwards? No, no. That was like senior year heavy, but it kind of fucked up my voice. Really? It's kind of it's like the worst thing about Valentino about it blowing up is I can't

sing that song the same way that I did when I I recorded it. Really? Because it's so high pitch? I was like 17, bro. I just turned 19. two days ago. That's crazy. So like, I was like, I hit puberty kind of late, you know. I was still riding, riding that prepubescent high voice shit. But now it's like I can't do it the same way.

Really? Yeah. Do you feel like pressure now to make songs that sound like Valentino or do you feel like you want to go in another direction now? Definitely want to go in another direction. I'm probably like the most eclectic artist that I know like in similar ways to X was. Like when I create my music now, I want every single song to sound different. My project is dropping tomorrow, or whatever, tomorrow, Thursday night.

How many songs is it? Eight songs. Okay. So it's not like a full album, it's like EP type of? EAP, exactly. So it's like five new ones, but the thing I'm most proud of is that none of the songs sound the same. I'll play you some shit after this too, but like we got like the song called City of Angels. It sounds like an old like Weaver Nirvana song. And then we got the Graham with Fettywap that's like tropical like trap type stuff. And it's just like been here before, which is like a pop song. It's like all over the spectrum. For sure. How'd you tap in with Fettywap? How'd that go down?

Just do, like, label stuff. Bro, it's so hard to get features as an artist. You think? When I first signed, I was like, I'm a sign. Like, I can get anybody I want. The label would just get it. Nah, you got to pay, like, a lot of bread or know them. Really? Yeah, like, these fees are super high.

Right. Wow, yeah. It's kind of like rappers, too, when it comes to dealing with, like, brand new artists. They're like, you know, they sort of, like, feel like if they're going to help you get hot, like, from a, perspective where like none of their fan base really knows about you yet then it's like they better tax you know yeah even if it's not them it's going to be the manager or the label get in between it and making sure that they get whatever they can get you know yeah and i respect it because it's like you know everyone's trying to make money at the end of the day and it's like i don't

there's no reason why you should help me out if i'm just some random kid that you you don't know right but it's like you know it can be frustrating at first but once you pop off everyone wants to do everything with you right did you uh did you do that video with landin while you were on Which video? The pretty one? Yeah. Oh, uh, nah, we did that. I think we did that like a little bit before tour, but that was like a funny ass video. We did like some random spa and Van Nuys. Yeah, I was interesting that. I was like wondering if you've ever actually done the spa shit for real since I'm sure in that moment you were just acting. Bro, I love the spa. I love the spa. Yo, all you people out there, make sure to take care of yourself, treat yourself. That's real. I don't think people hear that enough.

Yeah. Like it's all about grind, grind, grind. And yeah, you got to grind, but life is about balance. Oh, yeah, man. When I think about it, like, so many times in my life where I've just, like, run myself into the ground for, like, six months or a year straight. And then you go on vacation for a few days. And you're just like, oh, my God, right. Yeah. This is what it feels like to be a human being. Yeah.

All of a sudden, it just, like, brings you back to, like, you know, you just wear yourself down. You don't even realize you're doing it because you think that you're just living. Yeah. But for us, it's kind of hard to go on vacation. Like, emails are always going to be there. Like, it's really, like, a lifestyle. Yeah. The emails always be there and stuff.

But then once you're on vacation, you start to run. realize like oh shit i spend every fucking day working my ass off trying to get all this shit done but then i go on vacation for a couple days and it's not like everything falls apart yeah you know it's like some of the to some extent the amount of effort you're put into what you're doing is you know sometimes you just sort of like create busy work for yourself like if you're the type of person who checks how many followers they have like multiple times a day it's like that might not take that long but like that combined with all the other random shit you're doing on instagram you're basically treat an Instagram like a part-time job.

And I say this as a person who has definitely been in that position many times, you know? Yeah. Yeah. Just, I don't know. I think it's very important to, like, prioritize what you give up your brain space to, you know? Yeah, facts. Okay. So you're still in school, or is that over now? Well, I still have an email, but, like, I'm on, I'm on a leave absence, which means I can go back whenever I want in the next 10 years.

So I might, like, slide back when I'm 28, just finished my business degree. Is USC that lit? Yeah, USC is lit. I would be there as a 28-year-old going to all the parties. I'd just be the random guy. Yeah, if I wasn't a 35-year-old fossil, that would make sense to me. I was listening to it. I saw the other day, Juicy Jay was like, he said, like, I don't go to college, but the dorm room is my domain.

And I was just like, Juicy Jay, you're like 45. Like, if I saw you, like, you're Juicy J, so it's whatever. But if I saw Juicy J in a dorm room, I would be like, Juicy J, you need to go. This is not okay, bro. If there was a photo of me in a dorm room, I feel like it would look so suss. Yeah, yeah, because like she can't go to your crib or something like that. You know? She got an essay due late tomorrow.

She got to get right back to the studying or something. Yeah, like that's one of the funniest things that I ever saw exposed was shout out to my man, Chris Brown. But it was like a girl like had like some girl in the hood had Chris Brown pull up to her crib to fuck or whatever. And she just Snapchat did a photo of him sitting on this mattress in a garage. And he was like, it was definitely him. He's wearing the same fancy designer jacket that he had on the day before a award show or some shit. And everybody was cooking him on the timeline. And I just like, I just couldn't believe it.

I'm like, I cannot believe Chris Brown would still do some regular ass shit. He's like pulling up the fucking Compton to smash in a garage. Maybe, you know, you got to humble yourself sometimes. When's the last time you fucked in a garage? I've never had sex in a garage. Never did that. I've never even had like sex outside. Yeah, I'm a virgin, yo.

I'm a born again virgin. It's possible. You're young as fuck. No, no. Trust me. Trust me. Trust me. You be piping?

Yeah, I'm in college, man. I'm a rapper in college. And your light skin. And I'm light skin. Shout on Drake. That must go crazy. What's that like? It's like, it's kind of gets overwhelming to a point where like, because a lot of girls is just Instagram DMs and stuff like that.

But it's like I'm getting so many DMs. Like I was just saying the other day like I need like an assistant or like somebody to manage my love life. Just like schedule it out, you know, build the rotation, something like that. God damn. That's got to be stressful. Really, I'm just looking for a sugar mom. Yeah, and you're not going to find that USC, huh? You got branch out.

I think, you know, I might get lucky. There's like some rich girls there. Oh, yeah, rich girls. Yeah, rich girls. I know. Got your daddy A-Mex card. But all the young girls, including the young rich girls, in my opinion, are all, like, trying to get into being sugar babies.

Yeah, I'm just trying to flip the script. You hear that from, like, young girls all the time? Oh, yeah. It's crazy, man. But these girls aren't really down, though. They just want to go on there and then be like, oh, shit, like a thousand people message me, I can actually do this. And then it's, I think, it's, I think.

He's more validation than anything. It's just crazy for me to imagine you being in college because it's such a weird type of girl who is like fresh out of high school. She's like 19, 20. She's just getting drunk for the first time, having fun, wanting to go crazy. I don't know. That's just like, that's so like separate to my brain because I never really had that college experience.

Like, so I never, I can't even like imagine. It sounds crazy. You see all these fucking movies. You see like American Pie your whole life. Yeah. Yeah. Seems weird. Would you be a sugar baby if you were in their position?

I mean, that's the problem. problem yeah yeah that's what I'm saying bro it's free money this is my theory right if you're if you're a female it doesn't matter what you look like it doesn't matter I mean you have to be you should be 18 and plus like girls it's illegal but like you should never have no money because you could always sell pictures of your feet online somebody would buy them somebody out there would buy them it's so crazy it's just such a huge percentage of girls think that that's totally normal now and it's like you know like my girl does it she does fucking great but she made that decision when she was like 25.

Yeah. I meet chicks sometimes were like 18, 19, and they're hell of deep in the private snap game. And I'm just like, wow. Like, you've really made this decision 100% and you're like barely an adult.

Yeah, yeah, that's true. That's why I said telling feet pictures because, you know, it's like, it's for the weirdos out there. You know, if you got a feet fetish, that's on you, you know, do your thing. Then I do that? All love, no judgment.

No foot stuff? Nah, only like toenails, just the toenails. If you get a girlfriend, friend, you should start exploring her feet. That's my honest opinion. But like, there's nothing there. It's just some toes.

I mean, it's just a pussy. It's just a dick. Yeah, but like. They got more nerve endings in them. Exactly. Exactly. Exactly. But still, you know, it's like your foot has some nerve endings.

But like so does your fingers. You ever get your foot tickled? Yeah. My feet are like mad ticklers, though. Not going to lie. Yeah. It's like if you could tickle a foot, then there's got to be something in between that is like halfway to halfway to like pleasure.

Yeah. All right, all right. I'm going to bring this up. What is up with the song, bitch, I go to USC? Bitch, I go to USC. That song and that, like, is that like an anthem on campus? Yes, bro. It's crazy.

I found it on the SoundCloud. I'm like, what is this? Did you see the video, too? No. All right. So there's a video shot all at USC, like the frats, the campus. And what's great about that song is everybody that's on that song, everybody that worked on the video all goes to USC too. So it's like not just me promoting it.

It's the other two kids. It's the videographer, the director, and it's like every single party you go to, bitch, how you go to USC comes on. So do you kind of feel like you're like doing it for the community there? Like they really got your back. That's a big part of where your core is coming from. Yeah, that's like a big reason why I wanted to go to USC in the first place. It's like, I'm going to get to live with my target demographic for like, because I thought I was going to be doing school way longer. This really surprised me.

But I was like, I get to live with them and know exactly what they like. And like, if I pop off, they're all going to have my back. And that's really how it's been. Shout out USC. I've already specified that I am not going to go to USC because I'm scared to looking like a weirdo. But now after doing this interview and hearing your relationship with them, I'm like, damn, now I feel like I'm lit at USC too. You should pull up, you should pull up to a tailgate, like a little football thing. That would be mad funny.

Oh, that would be funny as fuck. I show up with no shirt on and my face painted and shit. Yeah, it's a disguise. No one will know that you are. Tailgate ain't weird. Just vlog it. I just got to keep my girlfriend by my side so it doesn't look like I'm on some fucking, like, teacher hanging out after.

Come to see me after class. That one teacher that just goes to all the parties. He would be that teacher. Does that exist? Well, like a couple years ago, I think our dean or something like that of one of the schools, he got busted, like, doing Matt Yeh with like some prostitutes or some shit like that. Oh, my. See, that's like, I bet that I think that throughout the 70s and 80s and 90s that it was

like probably super common to be a school, a professor in college and be fucking your students. Yeah. That's probably just like regular. And now all those people, you know, they got their like, what's it called? tenure. He can't get fired. So they're like, all right, shit's cool. 2019, though, that is not a good idea. Nah, you're going to get me-toed and all that stuff. Yeah. It's over. No, bueno.

Okay. I was just looking at my questions here. Shit. Oh, yeah, like, just in terms of your overall reaction or growing up in San Francisco, what was that like? Because it's such like a rapidly changing place. Every time I go back home, it looks different, bro. It's like, I feel like it's not even, like, recognizable to me. There's certain things that are. But I would say growing up was really interesting. San Francisco is the type of city where this is a real fact. There's more dogs than kids in San Francisco. So if you're in high school and you're like, yeah, people fucking with the dogs.

Because, you know, rich white people love dogs. They love dogs. Just anybody who got money is just like, damn, I'm going to get me a dog. It's like another kid, but like kind of like slightly less work. Yeah. And but they're not the types of people. They're so focused on their career that they're not the types to have a kid. They're the type to get a dog.

They're like halfway into that. It's like the dog takes the place of the kid. Exactly. But you can leave it at home for four hours and you won't get child protective services. Dogs are fucking crazy. Dogs will tear your house apart while they're gone. My cat don't do shit. Once in a while they'll poop on something.

That's chill. This dog is chill as fuck. I like this dog. It's Cardi, right? Yeah, we got to start putting them in the vlogs more, I think. Yeah, it's a cute dog. The girls will love it. But like, like, there's more dogs than kids there.

So if you're the type of person that's like social in high school, everyone's going to know you. So that was really good for my music because I was like popular already just, you know, off personality being funny and pretty light skin kid or whatever and then uh from there like when i started releasing music like it just spread like virally kind of within the high schools there so that definitely helped that's interesting because like when i think about a lot of like shit that's popping in the bay i think about it just being straight up like gangster shit yeah but people are ready for some different shit yeah yeah i mean that's because a lot of that shit is like you understand why it is dope and stuff but then at the same time it's like it can only really go so far in terms of appealing because like

Like the bay is just its own fucking world where there's all these rappers that like almost nobody's fucking heard of outside of that area who are just like can still do a million, two million views on like a disc track about some guy down the street. Dead ass, bro. It's like you can you can be popping in the bay and make a whole career off that without ever having to do anything else. But I just saw that and I was like, that's too small for me. Like I'm really just trying to be popping on a global scale. Yeah, definitely. Makes sense to me. So tell anything about you that like stands out that the people out there should know about.

You got any like secret hobbies, anything we need to know about? So like I was saying earlier, I used to do commercial acting as a kid. So like I was in like Mad Lunchables commercials, Blue Diamond, Alman, like Honda, Toyota. Some of them got like played during the World Series for baseball and the Olympics. And that was like, that was my first exposure to like fame in a sense because like kids would come in like elementary school and middle school. Yo, I saw you on TV last, man. Really? So I kind of just got used to it and I feel like this is kind of, it was just like a natural thing that was supposed to happen.

I must have been trippy. Yeah. What else was cool about me? My mom and dad, they were both like low-key, like model, high-key models. Right. And they like real big name models or something? Not like super big name because it was before social media. So unless you were like who's the Cindy Crawford.

Yeah, like huge runway stuff all over the world. So they did that like for 10 years. That's how they fell in love with each other. So I'm assuming that they were probably like interesting people that came. cared about music and art and stuff. So is that kind of what led you in the direction of being interested? Yeah, 100%. Like my mom put me on to Kanye West when I was in like middle school. My dad put me on like BIG and like I used to like play the Michael Jackson greatest hits music video. VHS for me like on loop all day. Wow, that's an education right there. Yeah. So I shout out my parents. They really did a great job. Yeah. My parents played a lot of Marvin Gay when I was a kid. I remember a lot of Marvin Gay. What are like Michael Bolton?

Who's Michael? I haven't heard Michael born. I know my whiteest person on earth. Literally, there's nobody whiter than Michael Bolton. I'm trying to think of somebody wider than Michael Bolton. Great man, though. That's a very white man. Great American. Troy Bolton, Zach Ephron. Zach Ephron?

Yeah, he might be more white. Yeah. But Michael Bolton's up there, though, for sure. Kenny G, actually, as a kid, you know, Kenny G's on the new Kanye album. He plays what, the fucking saxophone? Oh, yeah, yeah, yeah, yeah. I know who that is, yeah.

He just straight up shows up on the Kanye album and just spits a freestyle on his saxophone, and then just is out. and just like I bodied y'all that's like some shit only Kanye could do though like he's just he doesn't go fuck yeah I bet Kenny G probably ain't picking up the phone for like hoodrich Pablo won I'm totally honest yeah I need you on some shit yeah okay gee I need you on this check he's just like I'm sorry man I just don't think my audience is gonna understand it'll be fire if Kenny G and Kenny beats did something together oh my god I wonder if they thought about Kenny squared yeah I need my 10% yo pro but I'm just trying to imagine like if Kenny G could ever understand

understand why it would be cool for him to do something in Kenny Beats. Oh, does he? Kenny G. Yeah. Probably well into his 50s, maybe 60s. Okay. There's some cool 60 people, 60 years out there. Well, if anybody, if Kenny G's your uncle or anything, let him know. Yeah.

That we need an interview, that he should definitely go on the cave. The cave. Kenny G. on the cave. I'm with that. That would be incredible. Yeah. So what do you got coming up? So, Project is coming out on Thursday, night, Friday.

I call dropped out of college because I kind of dropped out of college. It's good. What else is going on? It's not the college dropout. He dropped out of college. Exactly. You know, shout out to Kanye. It's been a long time.

It's been like 20 years. Yeah. It's fine. What else? I'm probably going to do, I'm going to become the face of male hygiene. You know, we got that skin care line coming out. So you've actually taken steps to work on that? No.

But it seems like a good idea. No, yeah, yeah. There's like the most preliminary steps in terms of like figure. out partnerships and stuff like that but like i ain't talking to nobody in china i ain't get no no nothing for my face yet no samples but it's all like these next two weeks is when everything's gonna happen i mean hey if kiley can sell their fucking makeup line for 1.2 billion that's what i'm saying i got you i'll get you some samples no jumper cosmetics no jumper cosmetics a little collab anything's possible right hey hey mean shane me and jeffre's star basketball orange you like jeffre's star

i don't like he's just uh he's like the he's like the makeuper's like the makeup Was he on Rupal's Drag Race or no? Was he? I guess probably, right? I don't know. I don't know much about that culture. Yeah, that's like it's all right. Yeah, so the project's on the way, makeup line on the way. Yeah, something like that. Deodorant or like...

Deodorant, body wash, body spray. The old spray or the Old Spice collab might be a look. Help get you in the game. Yeah, it might be a good entry point, but like I don't want... Ultimately, you're coming for all the mobiles. Exactly. I'm trying to take all of them down and just making my shit. I stand. Thank you.

Would you like a little product placement right there? Well, to be honest, my hygiene needs are really, really like in need of an upgrade. Because I pretty much have a bar of green soap. And when I get into the shower, that is literally the only thing that I interact with besides the water. No, I feel you. Do you don't have like a lufa or nothing? My girl's always trying to tell me like about the lufa. And I'm like, why do I need that?

Like what am I scrub my skin? Yeah, trust. You scrub yourself. But I was the same way. I had this bottle like 18 and one Trader Joe soap and like every time I went to the shower I take it from the bathroom and bring into the shower and every time I had to wash my hands I had to bring it from the shower right into the bathroom. I respect that for sure.

Yeah. You know you're a G if you get the floor wet in your bathroom because you'd run out of soap and you just have to walk out and get the bar of soap from the hand soap. Yeah, thanks. So they get the squirt hand soap and you have to try to like get as much as you can. Everyone's been there before. I've been on so many like DMX road trips over the years where I was like, drying off with my dirty shirt from the day before, you know, no soap.

Like you're trying to fucking eke out the last little bit of the bottle, like just the worst quality fucking standard of living imaginable. Yeah, I didn't realize like how like wild like tour is, like how just kind of like you're in survival mode on tour. Yeah. And we crashed our bus too like three days in. Really? How bad?

Oh, like we had, we were in Suburbans after that because we were in this place called Corsicana, Texas driving from, I think it was Austin to Atlanta. And we're in like the far right lane and this huge 18 wheel just like taps us. And I remember like sitting facing the front of the bus and I'm like, all right, here's the road through the windshield. And then it's like, oh shit, here's grass. Oh shit, here's a telephone pole. We're going to die. No regrets.

And then we go through the telephone pole and go under it because it's like one of those breakaway poles and then like snaps down and there's sparks everywhere. Landon was in the back of the van. I turned around and I see him. He's in the front of the van now too. He like flew. He flew. the food is all gone like the fridge is open everything is out and like we smell fire because the sparks from the pole made all the grassland on fire and i think the car's on fire so everyone

gets out the car uh and then we're just kind of stranded for a couple hours until we get the suburbs holy shit that is like the ultimate thing that you worry about on tour because everybody's just doing shit chilling on the bus and stuff it's not like your seat belted in you're like fucking smoking yeah and doing whatever and then all of a sudden bow yeah it was it was wow it was That's fucking terrifying. Obviously, it wasn't even really the driver's fault. It was somebody else's fault. But they tried to say it was our fault, so, you know, we might get a check off that, like, a little lawsuit type of vibes.

Good, man. That's a look. That's a brand deal right there. Oh, yeah. Fire. Yeah, that's a good story. You should lead with that one next time. The almost dying thing.

That's good. Thanks for the time. You saved that for the very end. I had to, you know, got to keep watch till the end for a surprise. That's a good one, though. Shit. 24K. Appreciate you, man.

Adam 22. Adam 24. Coolest podcast in world. Check us on YouTube, SoundCloud, iTunes, like, comment, subscribe, nojumper.com if you want to support. Go tell your local dispensary that you want the No Jumper Cush, especially all your USC grads.