No Jumper - The Korporate Interview: What Chicago is Really Like, Fatherhood, YouTube Blowing Up & More

Starting point is 00:00:00 No Jumper, coolest podcast in the world. And today we're having to sit down with somebody who's made a lot of noise on YouTube and other platforms over the past few years. I'm very impressed by the grind. Corporate is in the building. Bless, since I appreciate a bit doubt. How are you doing, man? Very nice to meet you. Likewise, thank you.

Starting point is 00:00:17 Definitely. Yeah, man. You've been going crazy the past few years. When do you think you really started your assent into becoming what you are now? I want to say, well, 2016 is when a series of videos that I produced called Chicago Be Like, when it first started taking off. I want to say 2018 is when it starts, you know what I'm saying, reaching new heights. I believe that's the first year that I got the chance for AT&T to reach out to me and work. So they had you make a piece of content for them?

Starting point is 00:00:51 Yes. What did that look like? Starring me and my daughter. It was like a commercial for. for a campaign that they had. Oh, dude, I told you the salt's not coming out right. Maybe it wasn't loaded right, but now watch it. That's a crazy contraction.

Starting point is 00:01:07 If he comes back, I might give him another shot, but I swear it's not working right. Yeah, I got a little PTSD. You get the pulling out guns on. Sorry, man. I'm about to put a switch on this thing, actually. That's a wow. I got a whole plan.

Starting point is 00:01:21 But okay, how did that work? AT&T just reaches out to you and they say, hey, we want you to make some content for us? They had this campaign. I want to say it was called the Codes of Culture. And they had me as one of the headlining faces for being one of the people that's rewriting the narrative of Chicago. Interesting.

Starting point is 00:01:40 So they didn't think your content was too edgy for them or anything? Not at all. It was more so, you know, it's an ability to connect with the people. You know what I'm saying? And also it's ability to help erase the stigma. that's, you know what I'm saying, over and over Chicago because, of course, you know, you ask anybody up, even if you tell somebody, and I'm from Chicago,

Starting point is 00:02:00 they be like, oh, Shirek! Right. I'm like, nah, it's Chicago. Bro, Flacco be doing that to people all the time. I've learned not to do that. When people tell me where they're from, I'm not like, oh, my God, that's where everybody getting popped at. For sure, for sure.

Starting point is 00:02:14 It's just, that's like asking an Asian girl, what kind of Asian she is. Don't God. It's just like the most obvious thing to say to somebody from Chicago, so you got to try to avoid. it. Most definitely. I hate that shit with a passion. I ain't going to lie to you. I feel like a lot of motherfuckers that's not from the city. They'd be saying that shit just to be cool. You feel me? Like, I hate that shit for real. Like, I don't endorse that term. I don't use it. You know what I'm

Starting point is 00:02:36 saying? I'm trying to contribute to, you know what I'm saying? Chicago being on that Chicago. You know what I'm saying? I understand where the term came from in regard to it being similar to, you know what I'm saying? Different statistics over, you know what I'm saying? In Iraq and so on and so forth. I get it. You know what I'm saying? But my fucking. is trying to stray away from that, you know what I'm saying? So yeah. But I heard you talking in one interview about how it wasn't until you left Chicago and started living in different places that you started to realize how weird some things

Starting point is 00:03:05 about you just because you grew up in Chicago were. Does that also extend to like now that when you go to other places, are you like, oh, fuck, this is like, they're way less concerned with violence. So people are thinking about the possibility of a drive-by way less here. Does it really feel like that when you go other places now? For sure. Shit. Even, you know what I'm saying?

Starting point is 00:03:26 Being out here? You know what I'm saying? Lovely L.A. You feel me. It's over pleasant. You know what I'm saying? So on and so forth. But, you know, I'm still looking around trying to, and motherfuckers that's not familiar with that.

Starting point is 00:03:38 They'd be like, are you okay? Like, is everything. All right? Like, you know what I'm saying? But I can't help that shit. Right. I mean, L.A. is, I feel like it's pretty safe unless you are a rich person slash flexing. You know?

Starting point is 00:03:50 You run around with a bunch of jewelry on and everything. never mind cash definitely you could get guy and then if you're in the streets if you're a gang member if you have beef this kind of thing i mean as a regular civilian i mean well there's a lot of home invasions and whatnot but sure you know the average person i don't know how much violence is a huge concern for them i don't got but do you feel like the average person in chicago is very on edge like or i mean realistically most of the killing in chicago is rival gang members for sure but see it's a lot of, you know what I'm saying, innocent bystanders, unheard of amounts of innocent bystanders that, you know what I'm saying,

Starting point is 00:04:26 fall victim to, you know what I'm saying, different beefs. And, you know what I'm saying? A lot of times it ain't even beefs. It's goofies with poles. Like, you know what I'm saying? Like, you know what I'm saying? Like, you know, imagine, you know, I recall, like, you know, a child just in a bed room playing in the comfort of their own home.

Starting point is 00:04:46 Bullet come through the window. Like, you know what I'm saying? That type of shit. a different type of PTSD. Like, you know what I'm saying? Like, you never know. You could be tucked and put up somewhere. Like, you know what I'm saying?

Starting point is 00:04:56 And out the way. And, you know, that type of activity is still fan. Do you remember when Chief Keith came out? Absolutely, for sure. How old were you? Let's see. So this was 2012.

Starting point is 00:05:10 I'm 34 now. So, shit. About 10 years ago. Yep, type shit. So, like, I talked to a lot of people, and it's always interesting to hear their perspective, because even like D. Gaines, who shot a lot of of Chief Keithkech early videos when I was talking to him,

Starting point is 00:05:24 he said that he remembers a time where, I think it was King Yeller or FBG Duck, that they just were in the studio, little Dirk walks in. The GD.B.D. thing was not like that at that point where these guys couldn't be around each other. You know, they said, what up? They kept it moving.

Starting point is 00:05:40 And then he said after that little Jojo shit happened, that that's when it really became this life or death thing where the city was kind of split down the middle. Yeah, from my recollection, you know what I'm saying, during that particular time period, you know what I'm saying, definitely rest and peace of little Jojo, you know what I'm saying. I'm a fan of Chicago culture altogether, you know what I'm saying, I'm cool with the BDs, I'm cool with the GDs like, you know what I'm saying? I have rapport with both sides and, you know what I'm saying, other sides. So, you know, just being somebody that's looking from a neutral standpoint, you know what I'm saying, that particular area, I can definitely see where tensions increased. I'm saying. It's always been a different type of tension in Chicago, but during a particular time,

Starting point is 00:06:23 you know what I'm saying, tensions had definitely increased for sure, for one reason or another. And it feels like now it's kind of like almost past a point of no return because the fans just hype this shit up on social media. It's just like there's so much energy between groups of people that it's kind of hard to imagine the way out of that. Would you say that that's accurate? I don't want to say it's to the point of no return because that's one of my main job duties is like switching that and proving that so on and so forth. But however, I can empathize. You know what I'm saying? There's been a lot of bloodshed.

Starting point is 00:07:00 You know what I'm saying? Myfuckers lost people like lost loved ones like and you know, how do you tell someone that, you know what I'm saying, lost someone that they was close to? In a lot of cases it was blood or motherfuckers that they grew up with and they lost them. How do you tell them, like, just chill and let it go? Right. You know what I'm saying? So I empathize with, you know what I'm saying, the beef being deep. But however, I still, you know what I'm like, well, my look to get.

Starting point is 00:07:23 I have a dream. Fuck the time about that Chicago is going to get back to a decent place. So, and I'm one of the main, you know what I'm saying, perpetuating forces behind trying to make that happen. So, yeah. It's interesting, yeah, because, I mean, somebody like you spreading a positive message, we could probably list off a shitload of people from Chicago that are spreading positivity and not adding to that shit. But when you have the top rappers

Starting point is 00:07:46 basically just still reveling in that shit, it's kind of hard for us to imagine moving past it. I think the thing that really would need to happen is like you really need to get all the bigger rappers from the area to kind of be on the same page in terms of not saying certain things or making shit sound cool in records because that's the whole problem

Starting point is 00:08:06 is that kids just think killing and gang banging is cool. You know, I got some thoughts. thoughts that surround that well one I want to say let's just take drill rap in general you know I'm saying I never you had a lot of people that I was saying drill rap specifically is you know I'm saying what's really pushing motherfuckers to act the way that they act me personally I never had anything against real rap and the reason being is that you know I'm saying life is about love and war you know I'm saying and both sides deserve to tell their story as much as you as as as much as as you got motherfuckers like singing about love

Starting point is 00:08:45 you know what I'm saying, good times and so on and so forth on the other side of the spectrum, you know what I'm saying, my fuck is speaking about their life experiences, you know what I'm saying, and the turmoil and a struggle, so on and so forth, they,

Starting point is 00:08:55 they deserve to tell their story as well. However, I've always felt like there could be a better balance of, you know what I'm saying, a love and war, you know what I'm saying, as far as the music is concerned in Chicago because imagine if you got,

Starting point is 00:09:11 you know what I'm saying, just drill, drill, drill, drill, drill, drill, drill, we're in, indirectly and subconsciously breeding militants. You know what I'm saying? If you have this energy that's consistently and constantly being, you know what I'm saying, oozed into your veins, like you don't have any choice but to, you know what I'm saying,

Starting point is 00:09:30 breed, you know what I'm saying, motherfuckers that's under that act. So, you know what I'm saying? One of the things about my brain is just kind of opening up that spectrum. You know what I'm saying? My music, even when I rap, you know what I'm saying? I'm rapping about some real shit. You know what I'm saying? I'm putting shit on motherfucking.

Starting point is 00:09:45 fuck his mind taking shit in another direction and even with the productions that Chicago has, you know what I'm saying, found themselves to love so much. In addition to, you know what I'm saying, relating to that side of the spectrum, I'm also showing you know what I'm saying, other areas.

Starting point is 00:10:01 You know what I'm saying, that are very relatable to Chicago that, you know what I'm saying, kind of drive us away from what the whole world, you know what I'm saying, view us at. Right. Yeah. Yeah, and I mean, when you think about Chicago, you have a bunch of rappers who have really served as examples of how you can be a popular rapper from Chicago or from, you know,

Starting point is 00:10:21 a city with a lot of violence and be able to totally transcend that shit. You look at common, you look at Lupe, you look at Kanye, you look at Chance. I mean, L.A. it would be harder, I think, for you to find examples of people who really, like, rose to the top of the rap game without having to talk about street shit. But right there, you've got a bunch of fucking examples of people. Because that's what you really, like, need to do if you want to change the culture, I think. I remember, remember being very excited when Odd Future came out of here because I was like, bro, this is a fucking young popping crew of rappers from L.A. who are not talking about violence and are not associated with street shit. They're clearly not a gang. And this like is the shit that needs to be

Starting point is 00:11:01 cool because then we can have more kids who want to skateboard and want to make art, who want to have fun with music and shit like that and not just sort of play into these negative tropes. See, whole time, like, I'm not even going to speak a. against like, you know what I'm saying, the most popular drill rappers from Chicago and the messages that they put now because like I tell you, they deserve to tell their story.

Starting point is 00:11:23 But I think they should also contribute to a balance of putting something else on motherfuckers' minds because imagine the truth of the matter is, I ain't even going to hold you. The main motherfuckers that's really like putting that shit into the atmosphere, G, they're not there in the midst of that shit. So you're putting batteries in the backs of motherfuckers

Starting point is 00:11:42 that's still in the land and, you know what I'm saying? they taking lives and they having to put their lives on the land while the motherfuckers that's really like just only putting a focus on putting that energy into the air where they're at is fountains and birds singing and dolphins and moats and shit like that like you know what I'm saying and I think that's probably the most fucked up thing about it like you know what I'm saying woo-woo so if a lot of the motherfuckers that's you know I'm saying part of the drill rap scene that's from Chicago that especially not there still tell your story. I love those stories.

Starting point is 00:12:16 I love those stories. I love those stories. You know what I'm saying? So on and so forth. But try putting more energy into creating a balance and putting most shit on motherfuckers' man other than, you know what I'm saying? Kill, kill, kill, drill, drill, drill. But do you see it even in yourself?

Starting point is 00:12:30 Because I know on a personal level, there's like a couple of King Vaughn and Lil Dirk songs that are like my favorite songs from them. And they're the most disrespectful songs that I would not even sing on camera that I would not want anybody to see me vibe into, vibe into because the shit is too toxic, but I can't lie that there's something of that energy where you know that they're talking about somebody that they fucking despise. And it's hard to turn away from that because you know how real that conflict really is. Most definitely. Like I say, though, they're telling stories that motherfuckers love. Their shit that Duck has released that is the most like despicable shit that you could ever, you know what I'm saying, lends you

Starting point is 00:13:14 your ears to, but that shit raw as hell. And Dirk has said some shit. He's put some shit out. Vonn has put some shit out like that was just fucking amazing. Like from a creative standpoint, you know what I'm saying? Of course, you know I'm saying? There are sets of people that

Starting point is 00:13:29 wouldn't share those same sentiments because, you know what I'm saying? They're dealing their addressing shit related to some of their loved ones and so on and so forth. But I'm just speaking on, you know what I'm saying, more sort of creativity. And then of course, like, you know what I'm saying? You'll have motherfuckers like what shit how would you feel up you know what I'm saying somebody that you love got

Starting point is 00:13:48 killed and somebody is it possible for somebody to creatively speak on their death you know what I'm saying so I also empathize with that as well you know what I'm saying um but I just felt like a lot of the you know I'm saying main pillars and the drill scene if they could just you know if they if they aren't going to steer away completely from telling those war stories then put the same energy you put into those war stories put into, you know what I'm saying, different areas that at least give the people a chance to make better decisions, you know what I'm saying, in other directions, you know, it's a real complicated situation for sure. Definitely true, for sure. And I mean, even when I look at that kind of thing, you see a lot of people who do a lot of charity stuff. And then they rap about

Starting point is 00:14:34 crazy ass shit that nobody would really be able to deny inflames tensions there or otherwise. You know, a lot of people like to balance it out by. doing a lot of charity, but then meanwhile, their music is like a straight advertisement for murder. Man, it's really, the messages that motherfuckers put out, I think they really, they really sometimes underestimate just how much they affect. And then when you steady ooze and that shit, like, they don't even know, you know what I'm saying, the effects that they happen on motherfuckers. Like, there was a freestyle that I had called Letter to the Members, you know what I'm saying? and in the midst of everything that's going on

Starting point is 00:15:12 and not only my hood, you know what I'm saying, but a lot of hoods around the world, I took that opportunity to remind motherfuckers actually what was the original purpose of gangs. I also say I don't have anything against gangs either. It's more so about what you stand for. We need representation as a people. The police are gang.

Starting point is 00:15:34 The judicial system, though, those are gangs. Like, you know what I'm saying? So we need that as well. So it's just like, you know what I'm saying? Even when I was saying in the shit, like I'm just reminded the motherfuckers like, do you know the real reason for assembling games was to emasculate the system and contribute to change? Google Search Black Panther Party. Like, that's the type of shit that you got to put on motherfuckers, man.

Starting point is 00:15:56 Like, you know what I'm saying? So if a lot of the other artists, that's, you know what I'm saying, one of the main pillars in, you know what I'm saying, pushing a drill culture could put some energy toward that as well, that would give, you know what I'm saying, Chicago, a fighting chance at, you know what I'm saying? Flipping the narrative type shit, you know? When you put that kind of content in the lyrics,

Starting point is 00:16:16 do you feel like people are receptive to it? Or do you sometimes feel like the more political or the more socially conscious that you get with the bars that people maybe tune out a little bit? You got to be creative with that shit. Because see, like the Black Chicago Be Life videos, right? Overly popular. And, but at the end of those videos,

Starting point is 00:16:36 there's a moral story. the more of the story is usually a lot of different life lessons that even a lot of my peers or even the younger youth, they're not receptive to those things from people that are in their lives, like they're teachers and family members and so on and so forth. But, you know, what I come to find is that adults are a lot like children. For real, for real. You got to trick them. When you think about like, you know what I'm saying, with a child and you and you and you, and you, and you. You got some food on the spoon and they, then you, like, you know what I'm saying?

Starting point is 00:17:15 And they laughing and you stick it in there. So it's just like, for me to deliver life lessons and real shit that need to be put on motherfuckers' masks, I'll sprinkle some beefy buns in there. You feel me? Some witty situations, relatable situations, you know what I'm saying? Location, scenery and so on and so forth. And before you know it, damn, this nigga has just told me something. So sometimes you got to be creative with your message.

Starting point is 00:17:37 You know what I'm saying? And I'd be about that too. Right. Definitely. It's like when you're giving your dog aspirin, you're going to mix it in with the food. Oh, God. I'm not dog guy, but I've heard. Oh, my mama, for sure.

Starting point is 00:17:48 So did you, when you're a young man, did you always feel like you were funny? Because when I watch you on camera, I'm just like, holy shit, this guy really has like an understanding of how you can take like a somewhat normal sentence and just stretch a word out or add a funny noun to it or just throw some sense. spin on certain phrases that you use that's just hella viral and funny and i just feel like you're clearly somebody who's thinking about how to make people laugh for sure most certainly um i quite honestly motherfuckers be helling me as some type of kevin hide or something you feel me like i don't even think i'm that funny for real it's just a matter of me knowing how to package and present you know i'm saying when i'm coming up with videos when i'm coming up with music anything i take the same a strategy or the same process that you will use for an essay

Starting point is 00:18:39 to construct that shit. I have how I'm going to bring it in the body which is the situation and how I'm going to take it out. So I know how to take shit, package it, you know what I'm saying, and present it. That's it. That's all. Screenwriting. Right. And this is all self-taught. Did you ever get somebody to fucking teach you at a certain point or were you Googling shit or you just kind of figured it out? It just figured it out. You know what I'm saying? It's a lot of trial and there. Even with the videos like I edit all my own videos.

Starting point is 00:19:05 That came with hours and hours and hours of YouTube. You know what I'm saying? I started off on a mobile platform from 2015 to the top of 2020. And then that's when I started using Final Cut. You know what I'm saying? I spent hours and hours and hours learning Final Cut. You were doing everything on your phone before that. Yeah.

Starting point is 00:19:22 Wow. That's amazing. I meet a lot of YouTubers who are pretty decent size. They're kind of big. And then I realize like they're doing everything on their phone, which is crazy to me because I always grew up. I had a fucking computer. I learned to edit on computer.

Starting point is 00:19:34 Like I never knew that. That's amazing. Like because when I first started out, my fuckers was hurt. I was in between blessings, you hit me? Like I was barely able to pay my motherfucking phone bill, but it's like, what shit, I'm going to put this motherfucker to work shit. This is what I could afford. I could barely afford it, but this is what I could afford right now.

Starting point is 00:19:49 So I had to make do of what I had shit. So I got to a point where I was able to invest in a Sony 873. You know what I'm saying? And then over time, like now I got Sony 874. I'm using Gmaster lenses like, you know what I'm saying? Pete McKenna filters like, you know what I'm saying? Myfokers get busy now. But it was the process getting up there.

Starting point is 00:20:07 And do you have a team that helps you put the videos together, or are you mostly doing it alone? Only I edit, but I do got a team that, like, help me record and all that. But as far as the Black Chicago beat like videos, only I edit. But my music videos, Covey films through my shit. And you write the entire video. So that's all out of your head? All the top.

Starting point is 00:20:24 Yeah, I don't write anything down. Wow. Yeah. I just stand now. I tell motherfuckers what to say and how to look, because the lines are important, but how you look and how you deliver it is damn that double important. I think it's super impressive because you started out with mostly shorter content, right? Exactly. And then you were able to transition into doing fucking 30 minute videos.

Starting point is 00:20:44 And when I'm looking at it, normally when you see a series of like, you know, part 30, the views drop off. As time goes by and I'm looking at it, I'm like, no, these all have like 1.9 million views. Like the fans are fucking tuned in to the whole series. Yeah, it's all about, you know, you got to steadily improve your craft. Like, you know what I'm saying? Even at the top of this year, I came up with the method of reinventing my. my shit by making it more interactive. So at the end of the video, I asked my fuckers, what should I do?

Starting point is 00:21:11 And then whatever they say I should do, then that's what I do in the next episode. So that had me generating 10, 12, 15, 18,000 comments under a video, you know what I'm saying? So you just got to steadily increase and improve your shit. And what's the shit that they ask you that what do they want from you the most? It just depends. Like, you know what I'm saying? I had a video that I did where, you know what I'm saying? I was dealing with a young lady in the video that of home was played by Kay Valentine,

Starting point is 00:21:39 rapper from Chicago, shout out to Kate Valentine, and she was drunk. So I asked the people like, what she is? Should I take the high road and chill or should I go on head and walk her shit? You feel, you like, you know what I said? So it's like I let them decide type shit. But, you know, even with... But do they want you to do the right thing or do they want you to... It depends.

Starting point is 00:21:59 Because I ain't even going to lie. A lot of motherfuckers is in the... You know what Eminem said, fuck that shit, raw dog and bail. Like, they was on that type of shit. Like, you know what I'm saying? But with that particular episode, it's crazy. I had a twist with that. So the vast majority was saying, like, no, take the high roll.

Starting point is 00:22:17 And I'm like, at the top of the next episode, I'm like, well, shit, y'all wanted me to take the high roll with shit. Head ass, I'm from a whoop shorty shit. So sometimes I, you know what I'm saying, do my shit. But, you know what I'm saying? It's still a lesson at the end because that shit led up to me getting arrested at the end of the next episode. So you know, it's always something to learn from it. So if you, you're capable

Starting point is 00:22:36 of allowing your character to do some fucked up shit just so that you can explore that part of the psyche. Yeah. You know what I'm saying? You know, it's life, you know what I'm saying, takes you in different directions. I didn't address so many different topics over the course of the years from

Starting point is 00:22:52 you know what I'm saying, domestic abuse, rape, drug abuse, like, you know what I'm saying? Even letting motherfuckers know that even at a young age, you has shit like high blood pressure. You know what I'm saying? And shit like that.

Starting point is 00:23:06 So it's like I'm touching on everything that we need to be aware of. Right. Yeah. Yeah. When I was interviewing EWall and Rico Reckless, I think it was that episode. Good friends. I said something about how the porn girls, if I pull the strap out and put it on the table, they'd be looking at me like I'm crazy.

Starting point is 00:23:24 And they said in Chicago, if you don't pull one out, they're going to be looking at you like you're crazy. As far as like... You know, you go to be looking at me. visit a girl and if you don't have one on you, they're gonna be looking at you like you're tripping. Not a whole time. That's the thing though.

Starting point is 00:23:38 You put, they pulling that bitch out. They already got that motherfucker out. For real, for real, if we want to keep it a huncho. Really? Even the girls got to protect themselves.

Starting point is 00:23:47 Yeah, pipe right there. Walk up in Shottie Krueh, she got pipe on the bed like that shit. I ain't gonna lie to you. That shit do something to me. Really? I ain't gonna lie like,

Starting point is 00:23:56 damn shuddy like, come out. Well, it lets you know not to fuck around. Man, let me know. Not even. Not even in that.

Starting point is 00:24:02 Like, that shit turned me on. Like, you got pipe shuddy. I love you shuddy. Fuck your time out. So, yeah, type shit. She got to have all the PGF nook modifications on it and shit. Oh, God, look. Well, she could just keep it classic, just a base model.

Starting point is 00:24:16 You feel? Like, I honor that shit. When I interviewed Dan Bozzerian in Vegas the other day, when I walked into his crib, I looked down and I'm like, you got a fucking PGF nook gun right here. All right, right. All right. All kinds of little shit on it.

Starting point is 00:24:27 For sure, for sure. Damn. You ever try to do, like, guest appearances on the videos, like have fucking different rappers come in and, like, play some roles and shit? Oh, for sure. Rico Reckles was one of the first people. Ewel was in one of the last ones. Right.

Starting point is 00:24:39 Yeah, probably one of the last two videos, Ewa was in there. So, man, Louis, I didn't have quite a few. Two characters off the shy, the movie, I mean, the television show, the shy. I'd have two of them, Bart, his little brother off the show. Man, I can't even recall. I'd be having motherfucking sliding through shit, for show, for sure. Do you have you managed to mostly just get love at this point or is there a backlash or is there negativity as a result as well? The love is beyond understanding.

Starting point is 00:25:11 There's some hate in there, but you know what I'm saying? I don't have any real ops just motherfuckers that fill away about me. You know what I'm saying? Doing my shit type shit. So yeah. But people don't get pissed off about it. No, I mean, how can you? Like, you know what I'm saying?

Starting point is 00:25:25 Like it's really doing what they need to do for Chicago. Like, you know what I'm saying? Like, if you're mad at that, your whole perspective is whack. Like, you feel? But how do you tread the line? Because you obviously are somebody who's interested in lessening the violence and making Chicago a safer place and everything like that. But then at the same time, the stories you're telling through your videos are very much like,

Starting point is 00:25:46 you know, the shit that people are going to really love seeing is the real shit. And the real shit is a lot of times not going to be stuff that necessarily, you know, is peaceful. It's like the most relatable shit that you're going to be talking about is stuff. like what we just said like I like when I see a girl got a gun by the bed, you know? Yeah, yeah, yeah.

Starting point is 00:26:04 I mean, relatability. You know what I'm saying? Because I didn't have videos where it's a shootout in the street. Like, motherfuckers blowing at each other. You see motherfuckers got the 50 on there and everything. You know what I'm saying? So on and so forth.

Starting point is 00:26:14 Like, and you know, on that journey to teaching, you know what I'm saying? You got to relate. That's the only way you're going to be able to hold their attention. So, you know what I'm saying? Even the shit that's, you know, not too favorable. You know what I'm saying?

Starting point is 00:26:26 So on and so forth. I got to hit that shit too in order to be able to really touch the people. So I'm going in all directions. How much does this shit change your life? Because, I mean, you must be bringing in some pretty good money at a certain point here. Yeah, it's enough for me to take care of my kids. You know what I'm saying? So on and so forth. But I could definitely say it took me off that air mattress for sure. Right. Yeah. So you're choosing to come in here humble. You don't want to be the one coming out being like, yeah, I'm killing it. I ain't. I ain't with none of that shit, gee. I don't know that. I, you know, to

Starting point is 00:26:57 each is on. You know what I'm saying? Like, if you know, you know, motherfuckers know what the fuck going on. I don't need to do all that. I'm more so about, you know what I'm saying, just showing that. Like, you can see it. Like, you know what I'm saying? You can feel it. I'm not the type of my own need to come in and flash and they're pulling out money and all that shit. We're out the bane. Like the bane. Like you, you're not going to come in here with a big ass corporate chain, ice the fuck out, 100 grand on the necklace. Man, to each is on. I do want to change, um, but it's like more so a memory pended for my little sister that passed. But other that it ain't really my thing right i respect it especially if you're trying to be a comedian if you're

Starting point is 00:27:31 trying to well you don't like comedian but oh god if you're a content creator if you i don't know i don't feel like people necessarily want to see you like stun like that you know that that stunting shit ain't relatable g because it's a lot of motherfuckers out here that ain't got it it's more respectable for you to be trying to get back for real for real that's how you end up making yourself a target i always felt like that but then when i watch youtube a lot of times it seems like people just love seeing somebody showing off their $10 million mansion or the member used to be so big

Starting point is 00:28:03 for like the phase dudes to make videos like I spent $20,000 at the Gucci store which to me I was like I'm surprised that the fans want to see that so much because I'm thinking the fans mostly are working minimum wage. This is a totally foreign concept to them but some people want to live vicariously and be able to do some shit that they couldn't do

Starting point is 00:28:23 through your YouTube concept. Man it's a fan base for everything. It's a fan base for two bitch is shit in the cup you know what I'm saying so it's just kind of like it don't even matter gee for real for real like that that type of shit is just you know I'm saying not my cup of tea right like so you know I'm saying so I prefer to move around from that but you don't you don't like the comedian phrase even though I feel like you're so good at being funny that by mistake you know what I'm like a spoken word person like I love to rap so much I could cry but I can't help that you know I'm saying the funny shit just blew up

Starting point is 00:28:57 beyond understanding. So it's just kind of like, that's just how I be sometimes. And I can understand why people would be like, hey, he's a comedian. Like, you know what I'm saying? But motherfuckers know me in real life? I don't even be playing. I don't be playing around. Like, you know what I'm saying?

Starting point is 00:29:10 Low key, I'm dying in real life, for real, for real. But, you know, motherfuckers wouldn't expect that. They'll meet me in real life. And they'll be like, man, why are you not telling a joke or something? And I'm just like, what? So if I spend a week with you, do you feel like I would see a totally different side of your personality? You'll be like, okay, I get it. More chill and less funny?

Starting point is 00:29:26 Absolutely. You kind of flip a switch when you got to get on camera and make it more entertaining. You'll be like, okay, it's just a natural funny. You know what I'm saying? And you'll be like, you'll be like this nigga is like fucking Malcolm X mixed with, you know, I'm, it's like Malcolm X mixed with, you know what I'm saying, and a pot with all your drill rappers with a little bit of chance. Like, you know what I'm saying, chance to rap.

Starting point is 00:29:48 Like it's just, you know, but all that play, play, play shit. You know, shit. Motherfuckers from Chicago don't even play like that. I think it's crazy. like motherfuckers love me for putting the Chicago shit into the but forget I'm from Chicago for real motherfuckers don't play like that from Chicago

Starting point is 00:30:05 Right so you know what I'm saying You coming up to me why I don't know who you is I don't know what's to you like you know what I'm saying Myfuggers got trauma like real trauma Like you know what I'm saying like even You know I remember how much of a dark place I was in When they murder Zach TV Like you know I'm saying I was a real good friend of man

Starting point is 00:30:21 We graduated from the same college I mean the same high school same year The anniversary of his death was just the other day. Oh, God, for sure. I had a dark cloud over my head after that because it was just like, he was such a cool individual. He was a great guy. Like, you know what I'm saying? And me, I'm a dickhead for real.

Starting point is 00:30:39 Like, you know what I'm saying? For all we, it's a lot of different theories that surround, you know what I'm saying, why he was gunned down. You know what I'm saying? But for all we know, he was gunt down because somebody couldn't afford his act TV interview and they felt the way. And my prices is how every motherfucker. fucking thing. So what would a motherfucker do to me? And I'm a asshole. Right. Yeah, I feel like that was a eye-opener because you have this whole new lane in which, you know, a young person could make money independently with the YouTube shit and everything. And Zach TV was clearly at the forefront

Starting point is 00:31:10 of that doing all these interviews and getting all kinds of unprecedented access to people at a time when this was very, very new. And then for people to see him die, made them realize like, oh, shit, as a content creator, you're not necessarily safe from all the bullshit that could happen to you. You know, that I think motherfuckers just be forgetting, like, what we got to deal with is real people. Like, you know what I'm saying? Like, as much love and joy as I bring to the city and the rest of the world, like, it's still motherfuckers out here that want to do harm to me. You know what I'm saying? That's a result of that.

Starting point is 00:31:45 So that keep a motherfucker on their toes that had me looking crazy and all that. You know what I'm saying? Like, I don't got no chill, nowhere. Like, you know, I don't have no motherfucker chill because I just don't know what the fuck or who the fuck. Like, you know what I'm saying? Like you feel like you can't trust no motherfucker body for real. And how old are your kids now? My oldest baby is 12.

Starting point is 00:32:05 My middle child is six and my youngest baby is three. And that really changes how you view your own life, right? Absolutely. They need me. Like, you know what I'm saying? And each one, I'm big on generational wealth. So before I lead this earth, I need to prepare my children to be able to keep the brand going. Like, you know what I'm saying?

Starting point is 00:32:23 So that alone, what does somebody take me up out this shit before I get a chance to really put what I need to put on their minds, gee? That's stressful. So it's just like, I'll just be in a dark place a lot of times for real, but people wouldn't ever know it because when you look on YouTube and look on the Internet, I'd be playing. But you know what I'm saying? That's a character. I ain't going to say that's not me. That's a percentage of me. Like, you should be real out here for real.

Starting point is 00:32:47 But do you ever wish that you could really show every aspect of your person? or is that a goal in the long run to be able to really hit people with the real you? I mean, originally when you think about the evolution of the videos, they were all fun. Over time, along with the production getting better, they start getting darker. The storyline start getting more serious. Like, you know what I'm saying? So I'm incorporating my real spirit into the videos over time. And then plus, motherfuckers get the real me and my reps too.

Starting point is 00:33:16 So, yeah. It's like a whole new generation of like real people from real back. backgrounds because I actually got put on to you from my girl CeCReacts. Oh, she tapped in with me. Oh, she does your publicist stuff too. Wow, I didn't know that. We've been locked in for show. Wow, that's interesting.

Starting point is 00:33:33 Okay, yeah. So she hit me up because we interviewed her and she was just like, check this dude out. You might fuck with him. And, you know, I was totally into it. And she's an example of somebody who is just out here telling her real ass stories. Totally unadulterated. It's not the type of person that you could imagine that in prior generations, a TV network would have been like, oh, here, have a show to tell all these crazy-ass stories throughout

Starting point is 00:33:56 your life. But she got the YouTube channel and people are really gravitating towards it. And she's turning herself into a fucking YouTube or a personality influencer. And I've seen her growth, though, is a beautiful thing. Once you click that algorithm on YouTube, it's over with it. Right. Damn. Are any of your kids old enough to appreciate your content yet? Oh, for sure.

Starting point is 00:34:15 Brazil, my oldest baby, she's in a lot of my video. A lot of people think that's my sister, but that's actually my oldest daughter. Oh, okay. You know what I'm saying? So I've been putting her to work. She's been getting to it. Like, you know what I'm saying? And, you know, understanding the hard work that goes into it.

Starting point is 00:34:28 I've had a few Chicago videos that she narrated. She's the only other person that's ever narrated. You know what I'm saying? A black Chicago B-like video. And even during the course of the recorded process, I remember the first time she was, you know, sitting up for such a long period of time. She gets the crying and shit.

Starting point is 00:34:43 And I'm like... She was nervous to do it? She wasn't nervous. She got a hot like her pops. Like, you know what I'm saying? She'd get to it. But it was just kind of like it was. It was weighing down on her.

Starting point is 00:34:52 She's like crying and she's like, and I'm like, this is hard work. You know what I'm saying? Daddy Shoots for Greatness and Brazil is going to do the same. Right. And then I remember she and got that shit done. Like, you know what I'm saying? Like, that's my homie for sure. That's dope.

Starting point is 00:35:05 But she really excited when it came out. And she's like, okay, this is what hard work does and to see the numbers. Like M's. Like, you know what I'm saying? On the views, like, yeah, she knows what's going on. Because kids get YouTube these days. Absolutely. Yeah. My 6-year-old and my 3-old, yo, they navigate.

Starting point is 00:35:20 Like, you know what I'm saying? Like, it's crazy how kids is at this time. Could you ever do a kid's channel? I would like to. I would love to do, you know what I'm saying, some kid-friendly content, something for us. Like, you know what I'm saying? Something that they can relate to that's teaching them shit,

Starting point is 00:35:35 so on and so forth. So that's definitely on my schedule of shit to accomplish. That's what I think when I'm watching the wiggles or blippy or whatever. I'm thinking like, so I could just do this. I could just put on a weird ass costume and be like, yeah, yeah, yeah, are you doing it? For sure, for sure, for sure. That's like a fucking crazy lane to imagine that you could be a grown-ass man who creates a business and a channel off of dressing up like a goofball and then just acting corny as fuck on camera.

Starting point is 00:36:02 And that that's that's a lane. Like there's people making millions of dollars doing that shit. It captured the attention of the young man's that it need to get to. So it works. Right. Yeah. This shit is wild. A blessing for sure, for sure.

Starting point is 00:36:13 That's a fact. Let me ask you this because you mentioned them earlier. We were just having a conversation in here about how up and up. until a couple of years ago, it felt like Chance's career was really being fast-tracked. He was becoming one of the top rappers. He was right there in the category of Cole and Kendrick and all these guys. And then he puts out that album. And I mean, for me, I've listened to him over the years just to see what he had going on, but I'm not like the type of person who's like super invested in his music or whatever. But then I'm starting to see the tweets and I'm

Starting point is 00:36:43 realizing people really don't fuck with this thing. And it kind of feels like now, because he's got another album that he's about to put out. That's kind of the question. It's like how ready to love Chance again are the people? Are they ready to let him back into their hearts? How do you feel about that? Well, Chance, I've always been a fan of Chance. Definitely one of my homies. You know what I'm saying? As an artist, you know, we have these different creative spaces. You know what I'm saying? And we found ourselves in obviously with his last body of work, he was in a happy place. you know what I'm saying and maybe that didn't

Starting point is 00:37:18 the majority didn't take to that because they weren't in a happy place you know what I'm saying so it's just like people want different shit at different times you know what I'm saying and that's one of the biggest pressures that we are under as artists like we'll have some shit and we'll have some shit

Starting point is 00:37:34 and we'd be like man we know this shit I'd have plenty of shit where I'm like man this shit going to hit woo woo and then soon as it drop wop wwop wop like you know what I'm saying so it like it be like that shit but shit I hope that his next body at work do it's supposed to do for sure it's hard to make being happy really like resonate with the people sometimes I feel like because uh so I'm reading Will Smith's biography right now which is great reading you should definitely read it because him sort of like doing the TV thing and doing the rap thing and when his rap career fell off he boom he came right back with the TV thing and then how he's sort of masterminded how to become a movement movie star it's like very inspiring and it kind of reminds me of what you're going through but uh when i was thinking about oh so i'm reading his shit and the the the song that really brought his music career back when he fucking really his music was at like an all-time low nobody was fucking with him but

Starting point is 00:38:27 the tv show was hot and then he wrote that song summertime and fucking that song i was watching the video with my girl just being like bro you never see songs like this anymore that are just straight up what's it about it's about how there's a bunch of hot girls out how the weather is nice, how everything is good, everybody's chilling. I'm like, this is not, and I was thinking about, I gotta say it was a good day, ice cube back in the day too. Another song, a little bit more gangster, but, you know, he's basically just talking about how he had a good-ass day.

Starting point is 00:38:57 You don't see a lot of those songs really popping off these days. People kind of want turmoil and tension, I feel like. You can deliver happiness, like I was saying, it's about how you package it. You got to package that shit a certain way for the people to be like, okay, you know what I'm saying, woo, because there are some people in a happy place.

Starting point is 00:39:14 During 2020, when the PPP shit was popping, everybody was in a happy place. You feel? You're like, so it's really just about how you package that shit, for sure.

Starting point is 00:39:23 Do you think the PPP shit kind of fucked up a lot of people's lives? Because that's what I keep hearing is a lot of people got a real taste of what it was like to have money, and now those,

Starting point is 00:39:33 a lot of those people are out doing robberies and doing all kinds of crazy shit because they want to recapture that feeling they had. No, I ain't even going to lie to you. Like, I know,

Starting point is 00:39:41 of the reasons why it's going to be a hot summer. It's going to be a hot summer because, you know what I'm saying? Seeing that amount of money for different people, like it put them in a position to kind of start to establish a way of life that they unfortunately weren't able to maintain. So now motherfuckers still want the hunger of that shit that they got a taste of. And a lot of motherfuckers are willing to do anything. So it's just like, man, that's real shit. I mean, when I talk to people who own stores around Melrose area in L.A. and shit, that's one of the first things they bring up is how everybody's scared to go out and go shopping these days

Starting point is 00:40:17 and that the reason that they blame for all the people out here doing robberies is basically because of the fact that people got that taste of having money with the PVP shit and they're just fucking they're out here trying to get back on that level. Man, look, you got motherfuckers that ain't never had nothing. You hit me.

Starting point is 00:40:33 I'm talking about nothing. There was no nice restaurant where that bitch wasn't busing. Like, you know what I'm saying? Dior buckets. Gucci boots and newie shades. Like, you know what I'm saying? Like, it was that for a lot of motherfuckers.

Starting point is 00:40:48 But once that shit started drying up, I feel like it's definitely going to be ugly. Because you've been getting money for a while, so you're not necessarily, like, jumping out the window. But did you see people in your life where you were like, you're a while and you're going to get caught up and you're going to get one of these crazy-ass cases

Starting point is 00:41:04 that we're seeing a bunch of people get or anybody that you kind of looked at and you were like, damn, like I'm worried about. Man, you know what I'm saying? I'm one of them type of motherfuckers. Like, you know, that me, McCormick, sipping his tea. That's me. Like, you know what I said?

Starting point is 00:41:17 Like, I just madman. Like, you know what I'm saying? Whether, however a motherfucker winning, I love to see it. Like, you know what I'm saying? Sometimes, you know what I'm saying? A lot of shit is meant to come to a certain type of end. And, you know, I wouldn't wish that for anybody. You know what I'm saying?

Starting point is 00:41:32 But, you know, to see motherfuckers winning, like, whenever I see black people happy. Like, one of the times I've seen black people, like, happy and working together, you know what I'm saying as crazy as it is is um I was down I was down town Chicago in the midst of the looting right after George Floyd like I'm talking about like I wanted a first night's where it was really really cracking like walking through that shot a music video down there and that's what you're doing or you were there to march I was down at a shoot a music video okay like you know I'm saying my it wasn't even at that time a day at that night it wasn't even about marching it was

Starting point is 00:42:10 It was all about getting up in the motherfuckers stores and getting what the fuck you could get you. You feel me? So I went down there and shot a video and shit. And even in the midst of that shit, like, you know, you had BDs and GDs working together. Man, motherfuckerfuckers trying to get to get the shutter up on the, and you need help, bro, for that gay. Like, motherfuckers like, you feel me? Like, motherfuckers was working in harmony. Like, it's a fucked up situation to see that.

Starting point is 00:42:34 But it was beautiful to see. Right. Like, you know what I'm saying? Motherfuckers working together. But yeah, she'd be crazy. ultimately after having lived through the the George Floyd era the protests that came afterwards and everything like that do you feel like anything changed in America and do you feel like anything will change as a result or you feel like shit is pretty much a backward starter? You know I'd be feeling like you know when you just when you think hi we're getting a something.

Starting point is 00:43:05 Nah, no, we're not. You know what I'm saying? So it's discouraging as far as like change. There have been different. You know what I'm saying? advancements that it took place that show that we're making progress. But as far as really seeing what we're looking for, shit, we might not even see that in our lifetime, G. The system is the system. Okay, so how do you feel

Starting point is 00:43:23 when you see people saying defund the police, do you think that that is an effective slogan? And do you think that like that or do you think that that kind of turned a lot of people off maybe? As far as defunding the police, I could definitely see where that idea came from. I think in general, there are a lot of other important areas where funds need to be allocated to us.

Starting point is 00:43:50 When we think about how many different things that our cities choose to fund over, you know what I'm saying, our schools needing funds and, you know what I'm saying, helping to get the homeless off the streets, so on and so forth. Like, you know what I'm saying?

Starting point is 00:44:06 Like, I think in general, you know what I'm saying, the allocation of finances needs to be reevalued. waited. You know what I'm saying? So as far as defunding the police, like, you know what I'm saying, I definitely could, you know what I'm saying, understand like, you know what I'm saying, why motherfuckers feel that way for sure. In terms of your personal dealings with the police or how you feel like the average person

Starting point is 00:44:25 around you feels about them, do you feel like the police in Chicago are reasonable or unreasonable? Shit, you know, to keep it a buck, you know what I'm saying? I have tension, you know what I'm saying, to a lot. enforcement, you know what I'm saying, for different reasons. I don't think it's just in Chicago. I think, you know what I'm saying, across the states, you know what I'm saying, it's different. You know what I'm saying, police officers and motherfuckers that's in that position that just be on some other shit, some dirty shit, some crooked shit. You know what I'm saying? So on and so forth. And, you know what I'm saying, I've came across, you know what I'm saying, shit like that that just got me feeling away toward, you know what I'm saying, law enforcement in general for one reason or another.

Starting point is 00:45:10 Don't get me wrong. I've came across some cool-ass cops. I've came across some cool-ass detectives, you know what I'm saying? But generally, you know what I'm saying? If I see law enforcement in my review, like, you know what I'm saying? I'm tense. Nervous. Nervous.

Starting point is 00:45:25 Nervous is an understatement. You know what I'm saying? And, you know, I feel away to the point where even I have law enforcement come up to me and tell me how much they fuck with my videos. It's bittersweet. I can't even participate in the good energy that they're trying to extend to me because I have so much tension. to law enforcement in general.

Starting point is 00:45:41 That's a weird feeling because when you're young, when you're like 18, you can't imagine like relating to a cop because they're all older than you and shit. But now that I'm older, it's kind of weird. I might get pulled over by a cop as younger than me. You know, I might get pulled over by somebody who I feel the vibe. The last couple of times I got pulled over where I can kind of feel it that they recognize me. And that's a weird equalizer. Man, look, that just, that reminds me.

Starting point is 00:46:05 I was on, I was on 87. Police get behind me, woo, I'm in a car with me and my homie. I'm damn. Like, you know what I'm saying? Who out the bam? They pull motherfuckers over. They get to the window. Man, I just want to let you know I fuck with your videos.

Starting point is 00:46:20 That should not be allowed. Now, I'm looking at them. First of all, everybody, everybody hops in the motherfucker cop. Do, do, do, do. Like, you know what I'm saying? We don't know how they coming. Like, you know what I'm saying?

Starting point is 00:46:32 And you want to pull me over. You know what I'm saying? They give me good wishes in regards to my productions. But it's just like, I can't even enjoy that shit. Like, you know what I'm saying? I'm still trying to come down from my motherfucking, my oxygen stopping. Like, you know what I'm saying?

Starting point is 00:46:47 So it's just like that tension between, shit. I'm sure it's a lot of people that fit the tension between law enforcement and the people. That shit is thick. Like, you know what I'm saying? But, you know, one day at a time with that shit. Yeah, definitely. In terms of how you want your career to go from here, and I've been thinking about this a lot because when I was reading the Will Smith book,

Starting point is 00:47:10 He's so deliberate with how he chose his movie roles because he knew he wanted to be a mega movie star. He didn't want to just be a guy who was in some movies. For sure, for sure. His first movie, he turned down a $10 million acting role to do another film that was $300,000 because he believed that it was the kind of role that would get him to where he basically got in his career. You know? When you think about where your career could go from here, what are the primary things that you think about? Well, I want to piggyback off that shit with him choosing the 300,000, right?

Starting point is 00:47:46 You know, I had a conversation with my, a conversation with my homie, right, Big Twine, you know what I'm saying? He and a lot of my videos were out of the band. He don't laugh when he hears this, but look. So he's having a conversation with me. He like, you know what I'm saying? What if Kevin Hyde, you know what I'm saying, or somebody gave you like $2 million to go on tour with them to be a stand-up comedian? Would you do it? I'm like, nah.

Starting point is 00:48:08 And he looking at me like, what are you fucking goofy? Like you wouldn't do that. You know what I'm saying? Woo, like if I genuinely don't believe in that for me, why would I participate in that? Like, you know what I'm saying? Like, it's about what I believe in and what I stand. And so I'm like, if we're going off of your logic, right, then that means you're willing to suck dick for $2 million. And he just like, yeah, bitch.

Starting point is 00:48:34 Because if you genuinely, like, if that's something you genuinely, like, if that's something you genuinely, won't do, then that means somebody can buy that from you. I believe that's actually the definition of selling your soul. When you compromise what you firmly and strongly believe in for financial gain, that is selling

Starting point is 00:48:52 your soul. Like, you know what I'm saying? So, like, he firmly believed in the path that he wanted to take role while so on and so forth to the point where he was even able to take a significant pay cut. Like, you know what I'm saying? Like, that's real nigger activity and that's just how

Starting point is 00:49:08 I'm coming to like so you know I can relate to that shit like I know what's meant for me and I know what I'm on and if it don't line up with my vision that shit over with no matter what you know what the crazy thing is that he had the right people on his team too because his manager was the one who told him that he didn't think the $10 million role was the right one for him and when you think about a manager he said his manager was getting like 15% of everything he was doing so his manager is basically missing out on like a million bucks right there yeah yeah yeah which is that That alone is a fucking huge decision and says a lot about the people that he had around them that they were interested in the long-term life of his career.

Starting point is 00:49:47 A lot of people don't have that. For sure, I have that in my team as well. Because my two managers style real well, like, you know what I'm saying? They know how I'm coming and how I feel about shit. And even if something is really yielding like a significant game, if it doesn't line up with how I'm coming, get the fuck on somewhere. And that and that's all, but see, they get a percentage of that. But you know what I'm saying?

Starting point is 00:50:13 And that's a sacrifice for them as well. But they believe in me. And you know what I'm saying? How I'm coming? So you know what I'm saying? My fuck is just roll with the blowlight, you know, but you got to have a good team. You got to have a good team around you, for real, for real. So I can relate to that as well.

Starting point is 00:50:26 But it's interesting. You sound like somebody who's really confident in your talents because you believe that you could turn down the comedy opportunity because you believe that what you have going right now is strong and that you could take your talents in a lot of different directions? Oh, for sure. Like, you know what I'm saying? A few months ago, I turned down a role for a project on Netflix. Really? Yep.

Starting point is 00:50:49 The terms, you know what I'm saying, that, you know what I'm saying, were being extended to me just wasn't right. And you know what I'm saying, I could have just took it like, well, shit. I'm going to have some work on Netflix, you know what I'm saying. So on and so forth, well, let's do it, but I know what I know. The money wasn't right? The money wasn't right, and the terms weren't right. But see, if the terms was right, I could have.

Starting point is 00:51:08 dealt with the money. But the terms in terms of what them some having some kind of exclusivity over you or something? Like you couldn't do other roles. Exactly. Like you know it's just one worth it. Really? So it's just like even with that like you know what I'm saying? Nah, I'm Gucci. And who would turn down some shit like that? Like that's a that you taking your, your whole little brand to a whole another plateau. But that's the power of you already having your platform and already having some bread is that you can turn that down and be like, nah, maybe I'll wait six months or a year to I get the offer that's right for me. Man, it's all about, you know what I'm saying, being your own plug, G.

Starting point is 00:51:42 Like, you know what I'm saying? That reminds me in something I said in a rap. They can cancel your role for whatever reason, but when you write in direct, they got to see you every season. Like, you know what I'm saying? Like, I'm in control of my own shit. So it's like when other opportunities, you know what I'm saying, come about, okay, well, after being, if I'm not fucking with, I'm not fucking with it,

Starting point is 00:52:02 because I work, I'm an introvert. I don't like people. I'm not very friendly. You know what I'm saying? and especially in the entertainment industry, a lot of your progress can be influenced by networking. It's hard for me to network because I don't like people. Right.

Starting point is 00:52:17 So that's why I work double hard to compensate for the lack of opportunities that I miss out on as a result of not being friendly. You know what I'm saying? So that's why I work to increase my skill sets. You know what I'm saying? I'm acting. I'm also recording the shit,

Starting point is 00:52:33 working the equipment, editing that shit. Like, you know what I'm saying? I try to create this. you know what I'm saying, foundation for myself that makes it hard for me to have to lean on another motherfucker. Right. But show for show. So it's definitely about that. You know, yeah, as a creator, you want to build

Starting point is 00:52:47 the kind of platform that allows you to have the lifestyle that you want to ideally have. Like, an example of that would be, I know someone who used to make a shitload of money from advertisers. And then at a certain point, he kind of realized, he's like,

Starting point is 00:53:03 I'm going to take my platform and have the business model and my platform be my fans paying me $10 a month for the content because he didn't want to live in a world in which he had to be worried about getting canceled or want to have to worry about, you know, his sponsors turning on him because he's involved in some controversy or whatever. And I really respect that because that allows him to then explore whatever the fuck he wants to explore on his podcast. And I mean, that ultimately like same thing with me. Like I would like to make more money from sponsors for sure. But I also don't want to build the kind of

Starting point is 00:53:37 business in which I have to constantly be thinking about keeping the sponsors happy. You know, I want to be able to say edgy shit on here and have conversations that a lot of people might consider offensive. Absolutely, because, you know, them YouTube community guidelines, you got to be really like in tune with those because it don't take none for your shit to be yellow. You get yellow a lot? Well, see, I'm very in tune with them, guidelines. So I drop some shit and I upload it as a draft.

Starting point is 00:54:02 If that shit ain't green bean, it ain't dropping. You know what I'm seeing? But you get them turning yellow after the fact sometimes? No, really. That hardly ever happens for real. Like, you know what I'm saying? Like, you know, over time, you learn how to work around getting your shit yellow. Like, for example, like in the videos, I can be behind a female.

Starting point is 00:54:20 Like, but you can't see on camera that the pelvis are touching. Right. That will get yellow. But if you have it from the waist up, that's green. Like, you know what I'm saying? I have motherfuckers in the streets. Blom, boom, boom, boom. It can happen.

Starting point is 00:54:35 You see the sparks and everything. you don't show the actual gun firing? It has to be blurred. Right. Like, you know what I'm saying? So it's like you figure out ways to work around what you need to work around and shit, you know? We just kind of go for it and just hope for the best.

Starting point is 00:54:47 Yeah, yeah. Which is not always the best way to go about it. But, you know, I see somebody like, I watch this dude's swamp stories who does all kinds of crazy hood stories and shit. And like he, you could tell that he started getting demonetized a lot because when somebody gets killed in one of these stories that he's telling, he'll say, corporate rolled up on Adam 22 and then and then he'll just put RIP

Starting point is 00:55:09 Adam 22. Exactly. God forbid. On the fucking screen. I can tell that he's just got hit too many times because when you're making a video and you're saying and then he shot him 12 times in the face and he died, I mean, that sentence alone is like a target for the YouTube algorithm. Yeah, for sure.

Starting point is 00:55:25 Like you'll have surface stuff that's like, okay, obvious, but then you'll have deeper shit. Like one of my productions was if the man off of you was from Chicago, like that show you on Netflix and I narrated and did it in the same fashion that he do. In the first episode, there was a lot of attention on the girl that was walking, which was Sarah Black, shout out to the Sarah Black.

Starting point is 00:55:48 And she walking and, you know, you can see the jiggling, the ass, cheeks and everything, so on and so forth. That got yellow because there's a community, there's a YouTube community guideline against, like, predatory type activity. So it's like if it seems like you're praying, on someone and it's too much of a focus your shit to get yellow. I had a V-log activity like that as well where it's like I saw

Starting point is 00:56:12 a girl jogging in a park and I'm behind the tree and I'm going back and I'm behind that was predatory. So they yellowed it. So you really have to research the community guidelines to make sure your shit be green every time. But that's the shit that's fucked up too is that a skinny girl, a girl with no body on her will not

Starting point is 00:56:28 be likely to get hit by the algorithm. But if a girl has big ass tits, I mean, shit, she was born like that. But she got a big ass. All of a sudden the algorithm is just fucking, you know, but if you're like a 90-pound chick on the beach in a bikini, the algorithm's not going to pick that off. Man, look, I don't know,

Starting point is 00:56:44 the platforms clearly got something against the curvaceous. You know what I'm saying? TikTok is not fucking with it. Like, sometimes I'd be decent, like, you know what I'm saying? But I remember the video where they stopped fucking with me. You remember the White Challenge? White. Like, you know what I'm in the bathroom?

Starting point is 00:57:02 And then I had the Sarah Black and Tookie behind me. I'm talking about throwing that motherfuckers. You hear me? They took me out of that ever since. Like, you know what I'm saying? Your video stopped getting as many views after that? You know what I'm saying? Like, they'd be feeling their way toward the beefy buns.

Starting point is 00:57:21 I ain't go like to you. Just got to work your way around it. That's a fucked up world we living where your career could just be affected that much by some crazy robot shit, not to mention half the time. It's just like a bunch of haters reporting you and that's what's getting your shit taken down. Yeah, for sure, for sure.

Starting point is 00:57:35 It's crazy. You really got to figure out a way, like, you know, to how shit be on Instagram and Facebook, like, you know, shadow banning and all that shit. That shit is real. Like, you really got to, especially as a content creator, you have to figure out how to really, like, monetize on each platform. And even with Instagram, like, I don't even really go live on Instagram like that. I don't even get really go live. Because I didn't found out about Bego. What's Bego? Bego is like a, it's a live streaming app where you get paid to go live. Oh, wow. Like, you know what I'm saying? Like, and this motherfucker's on there that don't even got no following. That's clearing 20. for a K. I just got on that motherfucker. Like, you know what I'm saying? So I'm on that bitch constantly. Like, you know, it's, it's basically

Starting point is 00:58:13 like, um, Twitch. Okay. Like, Twitch is for gaming. You sitting, you gaming but bigot is you moving around. Like, you know what I'm saying? And when getting paid to go live. Like, you know what I'm saying? So you really got to figure out social media and find how you can capitalize

Starting point is 00:58:29 off of each platform. Right. You know what I'm saying? So yeah. It occurs to me that there has, there used to be like for people our age who we remember that there used to be all these amazing hood movies. And I feel like that has really kind of slowed to a crawl. You don't see a lot of it.

Starting point is 00:58:45 You do see some dope shit like I saw it and seen it, but I know Boosey put out a movie independently, charged people five bucks or whatever it was made like a million bucks right away. That really was like, oh shit, okay, so there's a real market for this kind of shit. I feel like you are someone who clearly has like the talent

Starting point is 00:59:02 and the seal set to really like do that kind of thing and really document the world that you're coming from and make this kind of movie type thing that can maybe hit a bigger audience or what you currently have. Is that something you ever think about? I'm literally in negotiations with a large platform right now. I've said it before, but there's a rather large platform for me to really say who it is. We're still getting this shit together, but it's not Netflix, but it's a large platform that has a very high interest in Black Chicago be like the movie. Really? So we are literally in the process of, you know what I'm saying, getting that.

Starting point is 00:59:35 approved and rolling right now that's dope for sure is there anyone else that you're willing to admit that you look at in the world of like people just making independent content funny shit that you look at and you're like that's a person who's doing it right i look to them they give me some inspiration you know i study everybody that's like clearly like has more impressions than me so on and so forth country wayne is in my search by ha ha davis is in my search by dressee banks is in my search by like you know what i'm saying like it's a lot of different creatives It's like I'm, I've accomplished what I've accomplished, which is my floor is a lot of people selling. Like, you know what I'm saying?

Starting point is 01:00:14 But now my selling is a lot of their floor. So I'm trying to figure out how can I get past that, you know what I'm saying, and get up on their level. So it's just like, I'll be paying attention to what my fuck is on for sure. Right. One person that, I think he's one of the go to this shit. One of the funniest people who made a platform from themselves is Drewski. You agree with that? Oh, yeah.

Starting point is 01:00:34 His numbers are fucking amazing. I've never met him. The hits just keep coming, man. Like, he just fucking hits me over the head with some shit that blows my mind all the time. I thought it was fucked up, though. How do you feel about this situation? So he made a video basically about dudes who love to get drunk and fucking get girls drunk. And he's clowning basically on dudes who rely on this is their way of getting pussy.

Starting point is 01:00:58 He's like trying to hype girls up and make them take shots and shit like that. And it was actually so controversially they ended up taking it down. How do you feel about that? Is that too edgy? That's what type of culture we, E&G? I don't have anything against any type of content that's putting out there because it's relatable and it's something that's real. If it ain't real for you, it's real for them.

Starting point is 01:01:18 Like, you know what I'm saying? So it's just kind of like we just in a time what motherfuckers is just a lot more sensitive. So it's just like a lot of times we can't really get our shit off like we want to, you know what I'm saying? So it definitely be like that. A lot of times we got to be fake conscientious about, you know what I'm saying, what we're doing. That video still, I think, got like many, many millions of views because other people re-uploaded it to Twitter and stuff like that. But I actually thought that was a super important one because I was watching that shit cringing, thinking about the way that shit was when I was in high school and stuff where that shit seemed totally normal to me.

Starting point is 01:01:50 When you're at like high school parties and the guys are trying to get the girls to take a shitload of drinks and everything like that. And I think by that skit, you kind of like raise awareness of that. All of a sudden you have some 18-year-old kid who's thinking, oh, that shit is corny. that's something I want to look out for I don't want to be that kind of dude who's on that kind of time The times that changed because whole time Like I told you I had the

Starting point is 01:02:11 The video situation regarding sure that you've been drunk If that wasn't attached to a moral of the story Ain't no telling how my fucks would have felt But let me tell you in my earlier videos I had a video time about how my folks used to run bitches Why don't know more of the story today Like you know what I'm saying And I'm out of sad I got the bottle on my hand

Starting point is 01:02:28 I'm waiting for my turn you hit him Like you know what I'm saying So I didn't did that type of shit At that time like it was a little more, you know what I'm saying, digestible for the people, but we're in a different time period now. Right. And it's weird because you always want to push the edges.

Starting point is 01:02:41 You always want to, you know, like comedy is about taking risks, right? Yeah, for sure. If you want to make people laugh, you want to try to poke out the situations that people aren't talking about, which is why I thought that Drewski video was a fucking killer. But then, you know, sometimes it's like you run a little bit too far in the other direction. Have you ever felt like you kind of crossed the line or did something that you kind of had to take back or you wish that you could have took back? There's a video.

Starting point is 01:03:09 Like that type of shit I would consider it to be dark humor. Like you know what I'm saying? And there's one video that I was kind of skeptical about putting it out. But I'm like, fuck it. Like, you know what I'm saying? It's dark humor. Very simple video. And there was a video.

Starting point is 01:03:24 There was a sound on TikTok. And I think it was from one of those like Marvel type movies where the voice of the sound is like, goodbye, little one. Like, you know what I'm saying? Some shit like that. So I green screened myself in front of playing parenthood. You know what I'm saying?

Starting point is 01:03:43 I'm looking to it like, goodbye, little one. Like, you know what I'm saying? That's what? But look, motherfuckers to fill away about that. Like, you know what I'm saying? So when I put that shit out, I'm like, this shit, wow, but fuck it. Abortion is one of those things that can really divide society.

Starting point is 01:03:59 Exactly. Like, you know what I'm saying? So it was motherfuckers in the comments. I'm so disappointed in you. Like, you know what I'm saying? Woo, but it's dark humor. You feel me? So it's just like, I don't know.

Starting point is 01:04:10 It's how it is nowadays, for sure. Definitely. Okay. So what would you say that the fans should be looking out for in the near future in terms of new shit that you got that you're bringing to the table? For sure, for sure. Yeah, you know what I'm saying? I just released my latest single bitch back.

Starting point is 01:04:26 My next single, throw that ass. You feel me? That's coming next. You feel me, waft the bam. Definitely look for more. You know what I'm saying and definitely the official announcement of you know I'm saying close in that situation with that last platform. This would be a H.W. This is the calm before the storm. Absolutely. Because you're about to turn up. What? What? What dirt say? Man what? Like you feel like this is really about to be that. So definitely stay tuned for that. And y'all already know what the fuck going on. My fuck. Just going to keep it coming. You're happy. I feel you. Oh, God. Corporate.

Starting point is 01:05:02 I appreciate you, man. Thank you so much. Cool, ass dude. Appreciate you for sure. For real. Everybody go tune into his channel. He don't need the help, but go give him some more subscribers. Love, love.

Starting point is 01:05:14 Appreciate you, man. Appreciate you. Corporate, No Jumper. Coolest podcast, World. Check us on YouTube, TikTok, Patreon. Like, comment, subscribe, nojumper.com. If you want to support, appreciate you. Man.

No Jumper - The Korporate Interview: What Chicago is Really Like, Fatherhood, YouTube Blowing Up & More

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