No Jumper - The Silkk The Shocker Interview: Early Days of No Limit, C-Murder, NBA Youngboy & More

Episode Date: November 23, 2021

Legendary Silkk The Shocker talks about his early days, working with his brothers, building a blueprint and an empire for themselves, longevity in the game, his book on how to make it in the business ...called Paved and more! https://www.instagram.com/silkkthesho... | https://twitter.com/SilkkTheShocker ----- NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_... CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz  Follow us on SPOTIFY: https://open.spotify.com/show/4ENxb4B... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media: https://www.snapchat.com/discover/No_... http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/NOJUMPEROFFI... http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: https://www.tiktok.com/@adam22 http://www.twitter.com/adam22 http://www.instagram.com/adam22 adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
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Starting point is 00:00:00 No Jumper, coolest podcast on the world. And today, I am very, very pleased to present you all with an absolute legend in the game. I feel like a legend. Appreciate you guys happening. Silk the Shocker is in the building, ladies and gentlemen. Glad to be here, my brother. Glad to be here, I'm here. Glad to be here, Michelle.
Starting point is 00:00:17 How do you feeling, man? I feel good. Feel good. Fresh off of flight, but, you know, come to see you, my guy, and I appreciate it, man. What else you got going on in L.A. while you're out here? A film. I did a music book called Paved. I was seeing an ad for this.
Starting point is 00:00:32 Okay. What is this all about? Might as well get that out the way. It's a book. So what I did was, you know, people ask me a lot of times about success in the music business and stuff like that. So instead of having a time to always, you know, tell everybody, you know, this, that, the keys to why we were successful and stuff like that, I feel like make a book, let them, you know, they don't have to ask as much and I can get more information like that. So, yeah. Because, I mean, signing to a label or getting involved in the music industry in general is the kind of thing where it comes so naturally to people that they'll just figure it out. Like, oh, I'm going to figure everything out.
Starting point is 00:01:06 I'll sort of learn by experience. But then in reality, in the music industry, that first contract you sign might basically dictate the terms by which you're doing business for the rest of your career. So there's so much to gain for a young artist to just know a lot in the beginning or to have somebody who has their back that really understands the game. but more often than not, they have to learn through experience and they basically get screwed in the whole deal. Yeah, because it's a learning, you know, it's an on-job process. So I'm saying? So think about, it was stuff that we had to go through
Starting point is 00:01:36 that if we had somebody to tell us what it was, we would have done better. But, of course, we was good. But I think just having somebody to, or at least have a blueprint from somebody who kind of went through it, we did a lot of ups and downs. I would say we had, you know, some deals that wasn't good, but the longevity in it was that we still was able to do it.
Starting point is 00:01:56 But some people only get one shot at it. So I think with us, we was able to keep going. Yeah, I mean, if you look at what No Limit did in the music industry, I mean, they're borderline, like, you know, Google, Facebook. Like, coming in the game, there are no rules. There's no, like, you know, standard by which people from the streets should be able to basically create their own business like this. And y'all figured it out so that that process can be relatively smooth
Starting point is 00:02:23 for the current generation, and so there could be all these different companies in place who basically, you know, when you look at an empire, you look at a tune core, you look at all these different companies. I mean, they basically exist to smooth out the revenue streams that you guys had to figure out for yourself. You know what? You just nailed it. That's it. We didn't have a no limit for us. I mean, we had some good artists, but we didn't have a no limit that would do it where it was independent. You can keep a lot of ownership and still do what you got to do. So that was the part where, and even now, you know, I feel like the internet is a good thing, if you could use it the correct way, right? It's we had to go hand-to-hand. It was no blueprint to do that type of business. But, you know, the good thing about it, we was probably hustling. We was hustlers. We figured it out.
Starting point is 00:03:12 And I think most people don't have that longevity to be able to figure it out. They just have that. And so I wanted to give them like somewhat of a blueprint. I can't give them all information, but I wanted to give them something where they feel, you know, it was helpful to them. Like, we had no help for us. Definitely. But just figured out.
Starting point is 00:03:30 I mean, that's kind of what the brand name of, you know, what you and your family have built over the years, a large part of, like, when we talk about No Limit, it's the music. Yes, the music was great and everything. But more often than not, we're talking about the entrepreneurial part of it. Because that's really the thing that No Limit was responsible for. And, you know, a few other artists from that time period. But the majority of the credit goes to your family for really figuring that shit.
Starting point is 00:03:53 before the internet made things a lot easier. Well, no, you said it best. We would say musically, we wasn't the greatest musicians, right? But we would just outwork everybody. We would just figure it out, you know, make something out of nothing. And that's better to be known for more than, for the business part of it, more than the rapping. The rapping, you know, go all the, you could, everybody can do
Starting point is 00:04:15 good business though, for sure. Y'all have some good-ass music too, man. Yeah, that's true. That's true. When I was getting ready for this interview, the first time, it's, It must have been a few years since I heard Hootie Who. And when I heard that, I was just like, bro, this is one of the hardest songs in rap history. Evil-ass lyrics.
Starting point is 00:04:33 Realistically, I feel like maybe you guys as adults might not be 100% on board with some of the lyrical content. But, man, what a hard song. Oh, yeah. No, we had some music. And then it's good to listen to the music now and realize where we was at in that space. I mean, I've never been to duplicate that space either. but it was just, we was in the studio making the music it was like, oh my God, and you knew
Starting point is 00:04:56 it was something coming out, it was crazy. So I've been really, really enjoying the full VH1 documentary, the No Limit Chronicles. I'm like two or three episodes in, I was unfortunately not able to finish it while I was, last night, I just really had to be like, all right, it's one in the morning, I'm going to bed. No problem, no problem.
Starting point is 00:05:14 But I just found that shit to be so fascinating and well made because I kind of always wondered who was going to really do the excellent high quality job of telling that story. Sometimes, you know, it's easy for them to make a movie about NWA. Because it's like you're going to war with the cops. You know, it's an easy story to tell
Starting point is 00:05:31 it a lot of ways. Sometimes when I look at like a no limit, it takes a little bit more work to show all the characters because all the characters are important. Whereas with the NWA thing, it's more like you have a few central characters with no limit. I mean, you have so many different faces that are so important. Would you consider that like the best
Starting point is 00:05:49 historical record that you've seen? seen of that time in your life? Or are there other things that you've seen over the years that you're like, oh, this book did an amazing job of talking about it? Or is this No Limit Chronicles thing, the best shit that you've seen? I think the No Limit Chronicle is close. And it's well done. Like, I mean, some stuff, they could have dug a little more deeper, but you know, you don't have enough time, right? But for the time they had, I think it was done. I'm glad nobody, we ain't just do it just to put it together. I'm like, oh, you know, we're going to put some video out. They really dug deep to find, you know, all the artists, people who was relevant to, to no limit. And I think, I mean,
Starting point is 00:06:28 today I think this is probably the best visual, you know, that we ever seen as far as somebody telling the story. Now, we got some other stuff coming up that's going to probably enlighten some of the stuff that you probably didn't know. But I think for the most part, yeah, that was, that was really good. And you do your homework. I see that. I see that. No, yeah. I just love, like, really high-quality historical documents about rap music. Like, there's an amazing book about Pimp C. Oh yeah, yeah, yeah. Oh, my God. Julia Beverly wrote that. And that just, the level of detail
Starting point is 00:06:56 they went into in that book, I was like, bro, many more rappers deserve this kind of treatment. You know, really like canonizing their contributions to the culture and everything that went on with them, you know? You know what? Man, sometimes you don't get that, you don't get
Starting point is 00:07:12 that done, especially to that level. Sometimes we'll do something where, like you said, it'll just be something put together. But I want to say that even BET, they spent a lot of time, a lot of money, did a lot of resource searching on it. And yeah, it's crazy. So I got to check that PMC thing. A big, big fan of PMCs.
Starting point is 00:07:32 It is like 800 pages, though. So it's not a quick undertaking. Okay, okay, okay. That's more than a quick, long flight. But the No Limit Chronicles thing kind of like tells the whole story, like primarily from the point of view of Master P. Yeah. And I'm very, like, interested because you had a front row seat to this whole development and stuff. Like, did you notice early on that he had, and this is like the main conclusion, you're forced to come away with from the VH1 documentary is like, this dude is just a monster of an entrepreneur.
Starting point is 00:08:06 Like, he had that in him from day one. Like, it was going to be something one way or another. When did you first identify that he had a certain degree of workhorse in him? that was going to really like be the driving force of so much stuff. I would say a long time ago, but it was done differently. So maybe it wasn't music. Maybe it was, I don't know. Hustling.
Starting point is 00:08:32 Yeah, hustling. Exactly. That's what it is. You know, maybe it's a car I'm trying to flip. Okay, I'm going to buy for load. I'm going to sell it for high. You know, stuff like that. So it started out with stuff like that.
Starting point is 00:08:42 And then it kind of transcended to like whatever it might be. So if it's films or whatever or if it's, music. So if it's music, same thing. It's like, okay, I'm going to put a whole bunch of records out. I'm a brand this certain way. So it was more of that. And so that's been, I would say, it's been that way for quite a while, right? And it'll just be different stuff that would play a part in that. But if you have it for selling, I don't know, TVs, you're going to have it for selling, you know, I don't know, water, whatever it is, you know what I'm saying? Whatever it might be, you just have the same natural ability to do it. So most times people focus on the stuff they did before, right? So
Starting point is 00:09:25 what is all about realistically is like, what can you keep doing? So if you was doing something else, okay, now you're doing what you're doing now, then what you're going to do next, you're going to whatever you want to do, you can do it. And that's, that hustle, you won't ever change. You will be the same person, but you would just take your hustle and then, you know, magnify something else. Because that's what he said in the documentary is basically like I was the peanut boy. You know, I was working at the movie theater like selling, doing anything to make a buck. And then that seamlessly transitioned into the streets and then into the music. And one thing I wanted to ask is, is that something that runs in the family? Like, do you feel like you had that sort of same entrepreneurial ambition or was it different in a way?
Starting point is 00:10:08 Like compare yourself to that? No, well, if it wasn't in the beginning, it's definitely spread it to me for sure. You know what I'm saying? So if I don't have, well, I'm young, first of all, I'm younger. So let's say I didn't know to that magnitude because I say if you, the first person who jump off the porch, you have to figure stuff out sooner. So me, I just looked at it more of, you know, kind of like watching the process. So I was there from like day zero, right? So I'm like watching the trip from New Orleans to Houston to Cali, right? So I'm literally right there with Romeo in the back seat.
Starting point is 00:10:46 He may be like a couple months old or something. I don't know. So that's the process. Then we go to Richmond, open the store. And so I'm there. Like I'm every meeting I'm there. If you look at the song catalog, I think I'm on every song that's a hit. So I'm just there all the time.
Starting point is 00:11:03 What do you credit that for? Were you just staying in the studio and just really stayed working? Or what was that? I would say, yep, I love to work. I ain't like to do a lot of stuff like promoting, but I just, I want to tell my story. And I think just being around it, and they call me a lot too. So when you have a, you know, a record of just being on the top songs and being a big part of what's going on, then I think, you know, they get that call. So I'm around the studio, but I'm also getting those calls, too, you know what I'm saying?
Starting point is 00:11:36 And I also want to do it, too. Did you feel like you guys were, like, was there a real competition vibe in the studio? Because when I listen back to so much of the stuff, and I can hear you and Mystical on songs together, and it just feels like you guys are both just absolutely going berserk. Like, it feels like there must have been a real sense of competition because there was just so much energy in the way that you guys were rapping at that time. A lot of times now, I love a lot of modern rap.
Starting point is 00:12:03 A lot of times it feels like they're not competing. They're just sort of getting on the song and rapping. Yeah, you're right. I would say it was a lot of competition. it was also we wanted to be the best and then we pushed each other to be the best you know what I'm saying so it was more like
Starting point is 00:12:20 a constant it was energy so if you on make them say it's like man who got the best first who gonna you know do this so it was a constant like in that environment it was really motivating and really you know
Starting point is 00:12:35 pushing you to be great that's what it was yeah definitely in terms of like your particular rap style though like who influenced you to rap the way that you wrapped and it feels like you you found kind of like a middle ground where you have like somebody like mystical who's like really like listening to him in this day and age it's like wow that is a really fucking influential flow right now that you could hear that same energy in a lot of people whether
Starting point is 00:13:03 it's you know six nine or there's all these rappers or sort of trying to do something that's just like really aggressive vocally i felt like you found like a sweet spot kind of between like P and mystical style-wise. Like how would you identify what your style was at the time? I would say, I did, but I just came on unique style, right? So I was more like, you know, just trying to figure something that was just me. So most people would be like, oh, you rap off beat, you know, a bunch of stuff. But here's the thing, my fans, they appreciated that, like they appreciated mystical.
Starting point is 00:13:40 So I had a different kind of flow before mystical And then when he came around It made me a little bit more aggressive, right? But I was still doing the same aggressive flow With the stop and start, whatever Kind of offbeat a little bit And yeah, for most part And to this day
Starting point is 00:13:59 People say, oh, you was offbeat But then they want me to go back to my old style That's what they want And a lot of rappers are doing it now If you look at it, so it's cool Have you lost interest in that Like when you listen back to your old raps,
Starting point is 00:14:12 does it feel like, oh, this was an amazing period in music and I love the way I was rapping then? Or do you look at it as, this is what I was doing when I was a young guy. This is more, you know, what I do now is a bit more mature, etc. Like, how do you look at that? I do look at it more of a time
Starting point is 00:14:30 where I was just, I ain't have a care, I wasn't tripping on nothing. I was just going to booth and trying to kill a verse, right? Right. But I never really wrote, though, them. So I just go in the booth and just kind of do what I'm doing. You were punching in that early. That's interesting because now that's the norm. But, you know, people always want to give Jay credit for that as if he invented that. But you were on that early.
Starting point is 00:14:51 I was on an early, man. And not only that, I was like, so I didn't write then. I write a little bit now, but technically I feel like my music is almost better now. But of course, the fans won't say that. You know, they'd be like, oh, because they stuck in that era. But me, I think I make better music, but that's not to say I'm going to sell more records, though, either. You know what I'm saying? But we'll see. Interesting. Yeah, just to jump ahead of bit, like, what are your thoughts on still, do you feel like
Starting point is 00:15:23 when you make a song that you're still kind of serving your fan base from the late 90s or whenever that era was? Or does it feel like you're free to do whatever you want? Who do you feel like you're making music for at this point? I think I'm making it for, but here's the crazy part. got a lot of young fans now. So I don't know if maybe they mom like, oh, you know, you got, listen to this good music.
Starting point is 00:15:44 You know how he'd be like, oh, listen to the Isley brothers or whatever, right? So when I was that or that to those kids. I think so, because we'd be a lot of 19, 20 year old at the concert, right? You know what I'm saying? And so yeah, I think right now we're making it for, I'm making it for the people who grew up with me, right?
Starting point is 00:16:03 But then I'm so current right now with the flow and all that. So I still, the younger people, like, I think I was supposed to do something with a little baby a long time ago. But the good part about it is somebody like a little baby, he appreciated it, though. And he knows it. Like, they know exactly, you know, the music. I don't know how they figured it out, but like the French Montana. Well, anybody is like they'll give you props.
Starting point is 00:16:28 And they could be in a younger generation, but appreciate the music, which I like that. I salute that for sure. Do you put a lot of time and effort into paying attention to what's currently popular? in the rap music world, or is that something that's kind of you've lost interest in over the years? No, no, no, I stay close to it, because I'm still around it. Like, I still be, yeah, I got a lot of friends that's younger, I would say. You know what I'm saying? And they look to me and they ask questions and they, you know, and they appreciate the flow.
Starting point is 00:17:00 So if you look back now and then you look back then, you look back then, I could rap back then, even though they'd be like you off beat, but I could rap then, but I also can rap now too. So, you know, I got to get a freestyle. Yeah, no, no, that's good. It's good. For sure. When you saw your brother, basically, like, get involved with the streets, were you already in the streets at that point?
Starting point is 00:17:23 Or was he sort of the first one to make you realize that this was a real way to make money at that time? I think he was, I was younger, so the streets were, I mean, I was getting in trouble, but he was in a street smartly, though. You know what I'm saying? might be do some stuff like you know whatever but he would be in the streets more to make some money right not to be just hanging out or something like that I was more in the streets to the beginning just hanging out getting trouble with my friends stuff like that which is worse than having a purpose you know what I'm saying so I think his purpose was a little bit well he's older too and he
Starting point is 00:18:00 knew what the purpose was like okay I'm gonna get some money and have we happy did it he just did it that way so yeah yeah most people think that they're gonna you know start doing crime or whatever This is going to be this lifestyle thing. You really don't want it to be that. You don't want to be a bank robber for the rest of your life. It would be better to rob one bank and then be able to do something from there. Not that you should really rob a bank, but, you know, at least hypothetically. But yet, people who rob banks attend to rob banks again.
Starting point is 00:18:26 Oh, yeah. You know, we watched enough moves to that. So, but, you know, but it would be good. Even no matter how much they rob the bank, they could get as much money they want, the lifestyle would take them, okay, I spent all the money, and I got to go back and do it again, right? If you have a purpose and you do something, like, okay, I'm going to hit the streets,
Starting point is 00:18:49 I'm going to make $20,000 and I'm going to stop and turn that into a film or some kind of product or something like that. Have a purpose, though, with the streets. One thing that the whole pandemic PPP loan thing showed me is that if you take a person who ain't never had shit and you give them $10,000, $20,000, they will quickly separate themselves from that $10,000
Starting point is 00:19:11 because I over and over and over will hear stories about people I know who got a good amount of money, more money than they probably ever had and it was gone like two weeks later. Like that's one thing that's really consistent. You see that with people who win the lottery. They just blow it pretty consistently, you know? Well, see, no matter how much money you get, it's going to end up being the more you're going to spend.
Starting point is 00:19:37 Right? So let's say if you win a lottery, right? You could never have any money, but yet you win a lottery, you want to buy a $20 million house, right? So, but you could be in the hood and not have no money yet if I give you some money, you are going to turn around and do the most basically, right? Like you got, I got football players. I got friends that's, you know, athletes or whatever. And what they'll end up doing is they could be in a dorm, even Roman Newman was every night, right? Soon as they, they, you know, get drafted, oh, you got $20 million contract. They go take 10 in by house, by, you know, Bentley, Ferrari, whatever. And so I just I would love to just one day trick the athletes or trick somebody with money. Like, oh, you got the P.P.
Starting point is 00:20:20 loan, whatever that is. And no, you don't have it, right? Because they're going to spend erratically based on what they got in their pocket, which is fair enough. Right. And even with your book that you're talking about, you're basically trying to prevent that same exact thing because that's the same thing that happens with artists. They get a $100,000,
Starting point is 00:20:37 advance and it's just it's gone and then they got to figure their shit out from there. So the book is dope because it'll literally tell you everything that you're going to go through, right? So you're going to think that first of all, this is how it's going to happen to you. So you're going to struggle. You're going to try to figure it out. And if you make it, you're going to literally do everything to undo what you did. The first go around, right? you're going to buy a whole bunch unnecessary stuff you're going to think that you're a superman
Starting point is 00:21:09 because you're going to be like, oh, I got all the girls love me, right? Fake, all of that's fake. Friends everywhere. They got friends everywhere. Nope, fake. But what's going to end up happening is it happens to every last one of them, right? You're going to spend money that you don't have
Starting point is 00:21:23 and then think it's going to be there forever, right? So I'm trying to give the book to be like, most people will not listen to it. They just won't listen. So you're going to want to have to be somebody who really want to do better. Right. Oh, you're not going to read the book, right? So, but if you read the book, you will be a little bit more incisive on everything to watch for.
Starting point is 00:21:45 So everybody is going to end up being young dudes, too. Oh, this is the other one, too, the streets. Oh, man, my boy love me. I'm about to ride for him. Nope. Once you get caught, you know what I'm saying? All bets off. And, you know, you got some of these young dudes, I wish I could.
Starting point is 00:22:02 could have been like, you know, man, you're doing it too many times, right? So before you know it, oh, I got 70 years in jail, right? So how old you 17? Like, so you put the math together because on the streets, you're the man. And then you, I would say, you're going to go through that where, come on, you shouldn't be 17 getting 50 years. Like, that's the economics of that is you haven't lived yet. You know what?
Starting point is 00:22:29 Because you shot somebody because you wanted to rob them or, you? You shot somebody because you had a problem with him. He was an enemy of whoever you're associated with. It's just there's so little to gain. Yeah, yeah. But in the moment, you're so young that it seems like this stuff is really life or death. And in reality, your goal should be to just get the fuck out of that environment. Well, here's the thing.
Starting point is 00:22:49 I've seen people go to jail and get 14 cent an hour, but yet embarrassed by working at McDonald's. I just feel like me, I'm not being embarrassed about nothing if I have to bounce back. Right. So the bounce back part is your story is being told based on where you end up at, right? Because they could be like, oh, Adam, you know what? Adam, they have a job. He was living in his car, right? The resort is going to be, what was Adam doing now? You know what I'm saying? It's successful now. And so nobody's going to, the people you think that care about you working at McDonald's or cutting grass or whatever it might be, right? Because the people, once you make it, you hear people say, I was sleeping in my car. I was homeless.
Starting point is 00:23:33 They're bragging about that shit once you make it. When you make it, yeah. You know, I do it. I'm like, bro, you know my rent was $100 a month when I first moved to New York City. Yeah. Like, I was living in a house with like four other people and shit. You know, like, I have all these. I can sit here all day and tell you about bullshit that I have to deal with.
Starting point is 00:23:47 Your shit is probably way worse. Yeah, yeah. That shit all becomes accolades once you make it. So you fast forward that. It's some dudes right now who low on money. Like, you know what? A light's going to get cut off. Let me go hit this list.
Starting point is 00:24:02 right but and then get caught and guess what oh so here's a go here's a scenario i just happened too so you say um my kids is hungry right my kids are hungry the lights about to get cut off i got to do something you go do it you get caught you don't see your kids for 10 years 10 years the lights gonna be figure out they're going to be okay the kids going to grow up be like oh you know what that one time lights almost got cut off you're not going to be here so nothing is that important is that important so that you have to do that. Like, I'm telling you, if you walk the walk of it, meaning that, man, go cut the grass, man, go, um, go clean up.
Starting point is 00:24:43 Adam, you hired, can I clean up the studio or whatever? The catch is going to be, how does Adam end up? How does, nobody's going to remember that you worked at Popeye's or McDonald's, or Talapar Perry lived in the car, right? They're going to be, but it's a billionaire now. So in a moment, you're going to. feel like embarrassed like oh Adam seen me working at Taco Bill right
Starting point is 00:25:06 but at the end of the day your opinion won't matter if you have a process to go to so I worked at a car wash place I through newspapers right when you get to successful that's going to be
Starting point is 00:25:21 part of the story why you so great but I'm telling all a lot of young people stop worrying about people who don't really care about you at all right because that's how the shit is so fucked up now is that a girl from a bad neighborhood, whatever, she's 18, 19, she's looking at Instagram, she's seeing city girls, Kim Kardashian, all these people. Rich as hell, clearly don't have to work, at least in a traditional sense.
Starting point is 00:25:46 And they really compare themselves directly to those people, even though in reality is like those people grind it for years and years to make the money that they're now getting. Kim Kardashian, I'm sure, would probably admit that if she had like 50 bucks to her name, that she would go work at Long John Silver's, right? Okay, okay. But I mean, a lot of kids, these young kids, they don't, they want to skip over that because they don't want to have to deal with the fact that they really are what they are right now, that they actually are broke right now.
Starting point is 00:26:12 And they're going to have to work your, you're going have to work your ass off at a low-level job, realistically, to get something going. And that's just reality for most people. But a lot of people don't want to deal with that because when you open up these apps, it's right there. People live in a great life, jewelry, et cetera. So it makes doing some short-term shit to get money that much more attempting. You get to skip over all those years of hard work.
Starting point is 00:26:33 Well, here's what I won't probably do is I won't blame them in the sense if they do it. Because when I was younger, nobody told me I did the stupid stuff that we're talking about. Maybe not to the extent. You did okay. Well, I didn't rob a bank, but you did a lot of stupid shit to get money. Okay, so we agree on that. So I won't chastise them about that. I would just, man, I would just hope even though mine, my process was not as bad.
Starting point is 00:26:58 You know, it wasn't great. Some of the stuff I had to get into to get out, right? But in the day, I wouldn't wish some of the stuff that I've seen people have to go through to impress other people. You see what I'm saying? Like, I feel like, man, listen, when you get to this situation, there's a lot of my friends who ain't make it, right? They ain't make it. So they don't have a chance to really be able to say, man, I would love to have that job for $5 an hour, right? Right.
Starting point is 00:27:25 So I would want to just tell them to the best of my ability, like, let's fast forward you 45 years old or whatever you are. You're not the guy you were right now. I mean, even with the, I mean, a thousand women, that's fine too, but it's not going to end up being, it's irrelevant at some point. I mean, whatever you're dating, whatever. So all that stuff that you're trying to compete with others about, you're going to wake up and be like, oh, none of it matters, you know what I'm saying?
Starting point is 00:27:54 You know what I saw that was an amazing example of that. Shout out to Birdman. Shout out to cash money. It was a clip from the Cribs episode that they did. Okay. Bro, they had the Stretch Prius. Damn, okay. Wait, was it Prius?
Starting point is 00:28:08 No, they had the Plymouth one. The PT Cruiser. They had the Stretch PT Cruiser. All these crazy cars. And the best part is I seen somebody quote tweet the video on Twitter. And they said all them cars together worth about $10 grand right now. It's a good one. That's a good one. That's a good way to put it in perspective.
Starting point is 00:28:27 I like that. That's good. Now, granted, these guys were balling out of control. They had enough money that if they wanted to blow money on having a stretch PT cruiser, it is what it is. But that really puts it in perspective. Like, you know, that that money could have gone into houses. It could have gone into art. It could have gone to investments and stuff.
Starting point is 00:28:42 They might have had enough money to blow and it might have been good marketing for the music and everything. The average person making that decision is just absurd. Like, you know, and even I have friends who will be like, oh, you know, I can can't decide if I want to get this, this car or this apartment. And to me, it's like, bro, you need to move up out of the area that you live and get the fucking apartment. Worry about the car later. Flexing should be the last of your worries right now.
Starting point is 00:29:07 Yeah, yeah. And that's kind of what I want to do more of. And you know what it was? I was afraid to tell the young ones that it's okay not to be the toughest guy in the world, right? It's okay, you know, to take the harder way out, right? It's okay to have a $10 belt on. That's not bad.
Starting point is 00:29:27 You don't need the $400 belt right now. If you can't afford it. Now, if you could afford it. All day, $400 belts, yeah. No doubt. But some of them are trying to live like the puffs and Rick Ross, and they ain't put the work in. And that's the part where, you know, you have to be careful because they have places for people who like the shortcuted. You know what I'm saying?
Starting point is 00:29:49 Like shortcut. So, yeah, it's crazy, man. 100%. The narrative in the No Limit Chronicles thing is basically that you guys left New Orleans because she was just getting too real on a street level, too dangerous, et cetera. That's pretty much true. It was getting real. That was true. And I think when you live in a place, you know, you back home, you're going to have to live a certain way. you're going to also have to what can I say they're going to worry about what you're doing
Starting point is 00:30:29 every day they got people who you grew up with like let me see what Adam got on what's he doing oh so it's the perception where we have to always do your best whatever I think I'll tell you about impressing somebody that don't really care right so when we left yes it was getting crazy because it was the murder capital of the world it was like people dying every day our friends losing their life
Starting point is 00:30:49 but it was also the pressures of the music wasn't what we wanted to do but also the pressures of I would say you know having to deal with the family and when we moved to California
Starting point is 00:31:05 and nobody knew us so we'd be wearing the same clothes 10 days in the row right but we would stack our money when we back at home oh somebody I see I seen Adam in that right there oh Adam got to go in the store pay his little money because you want to impress your family and friends, right? We took it. We was on the sleep on the floor in the back of the store.
Starting point is 00:31:24 We was doing whatever. Cut your phone. Cut your phone. It's like a phone from the 50s. Time out for you. So that, so when we left, the hustle was better because nobody knew. And we was just, we would sleep on the floor. We would sleep in the auntie garage in the back of the no limit record store. And we wouldn't have a problem. with it as opposed nobody's seeing us do it right so and that's kind of why you move it was it was this the element where it was getting really bad you couldn't even leave out your house um being from one side of the streets and other side of streets whatever and then you had the part about financially and then you had to worry about um the peer pressure and the music was different
Starting point is 00:32:12 than we we want to make music like um you know real good music like they was doing the the bounce music and the P-popping music, and we wanted to kind of do heartfelt music, like, you know, the struggle music. But did you really even know anything about Richmond, California, when you did move out there,
Starting point is 00:32:28 or was this pretty much a total surprise? So here's what happened. This is going to make you laugh. So what happened was me personally, I would never thought about going to California, right? So what I did,
Starting point is 00:32:44 I remember watching this magazine, right? I think it was the Dupon Registry, right? So remember those books? Yeah. So I'm looking at DuPont Registry, and I'm like, oh, my God, California is like, it's nice. I mean, because, you know, in our neighborhood, is the trees are rotten. No green grass.
Starting point is 00:33:03 Well, you see a picture of like Santa Monica, and you think that that's all of California. It's all sunshine and beaches, right? Got one better for you. You see Beverly Hills. Imagine, imagine opening the DuPont Registry. You see Ferrari. I've never seen a Ferrari, right? So, you know, it's Monte Carlos and Cutlis is where we're from.
Starting point is 00:33:22 So what happened was imagine seeing for the first time, like real green grass, palm trees, like, oh, my God, this is crazy, right? And end up, when we figure out a place we want to stay, we're like, yo, I'm like, when they say California, I'm like, ooh, I can't wait to go to California. It's going to be crazy. Palm trees, women, you know, half-ne. You know, here nobody's wearing a bikini. Nobody's doing none of that, right?
Starting point is 00:33:46 So we like, okay, cool. And when we thought about moving to Cali, we like, this is Cali, right? Got to Richmond, California, 10 times worse than New Orleans. So it was one of those culture shocks for us. So he was like, oh, snap, we left the hood to get in the hood to be in the hood, basically. Was it even worse, though, because all of a sudden you're in an environment where you don't really understand the politics or what's going on? You don't know who gets along with who.
Starting point is 00:34:16 Like back home where you're from, it's probably an easier riddle to figure out, right? Well, that's exactly what it was. It was imagine you know where you at. So you know the streets, you know your enemies, whatever. Here you don't even know about the culture. So we didn't know about gangs and either. So gangs, imagine that. So you're coming into Richmond, Oakland, and, you know, you kind of don't know.
Starting point is 00:34:42 So everything seems like a trap, right? So the guy coming to the street with the cutlers with the triple gold dating zone is like, who is he? What is he doing? You do see people hopping out, you know, with the trench coats on, whatever. So it was more like trying to walk on eggshells to try to figure out who was the movers and shakers. How do we move? And so it was just crazy. But it turned out to be cool.
Starting point is 00:35:05 The first couple weeks it was kind of a little crazy. But then once we kind of settled in, it wasn't as bad. Do you think it was ultimately a good thing for the music that you guys were making at the time? Oh, yeah, yeah, yeah. No doubt. because when we got to Cali, we was in the streets, but then we started getting a little bit trouble, and then we had to, well, P. had to kind of figure out some other options.
Starting point is 00:35:25 And then me, I'm like, got in trouble too. I went to Richmond, California, which is funny. I went to Richmond High. So the actual coach Carter, that was my real coach, right? So if you could imagine, that's where I was, that was actually one of our teams that the movie is written by. And so I was right into the environment of the streets, but also the gangs. I ain't know about gangs.
Starting point is 00:35:50 So I'm like, you're a crypt, you're a blood. I'm like really none of that. So it was more like that. But just kind of, it was a good shock for us because it gave us something to write about as far as the music. And we had to make it. So we were hustle, try to figure it out. So it ended up being good for us.
Starting point is 00:36:08 Yeah. This whole time, though, like you've experienced so much success. lived a lot of different places and stuff. You always feel like a New Orleans guy at the end of the day? Is it a big part of your identity? Yeah, New Orleans for sure. You still stay out there?
Starting point is 00:36:21 I do stay out there back and forth. I'm here a lot too, but I'm really out there too a lot. But yeah, New Orleans for sure. Yeah, it's a, yeah. I mean, I'm glad I went to Richmond because that gave me some balance. And then I'm glad to be from New Orleans because the culture there,
Starting point is 00:36:41 if they love you, they love you. in Iraq with you know what I'm saying so yeah it's dope and then I think um yeah other than that yeah I mean I've been some other places too but like Texas is one that's that's definitely played a good part of molding me into who I am yeah anytime I go to Texas I'm like I live here these people are so friendly so great such an amazing environment yeah 100% I'm gonna ask this at this at this point in the conversation it strikes me that there's something special about New Orleans because when you look at it, I consider NBA young boy if you want to like the rawest, realist rappers that we got out right now. When you look at his musical career, how influential
Starting point is 00:37:27 that clearly is on the younger generation in particular in that area and just how surrounded by violence and craziness. What do you think of that? To me in a lot of ways, he kind of seems like almost like the perfect representation of the city in a way because he he sort of like represents like a real degree of like anger and frustration and such that I feel like it speaks for a lot of the young people in that area no I think man he's one of the dopest ones and I'm glad he's from the city what a state too as well because he does embody that he does embody a young guy who's trying to figure it out make good music related to music too and just talented man I don't think he reached his peak I mean even though he's
Starting point is 00:38:15 super big I think he got a lot to go to man so it's gonna be it's gonna be dope to watch that process to him yeah but in a way when you look at him do you sort of see where you were at when you were a young man in many ways yeah I see it a lot of artists man that's why I I mean this is this we would have this conversation with like a little baby way before he blew not way before he blew up but he bought his first second song just cut it off my way just that's fine just
Starting point is 00:38:45 just the side of it just press the side just turn it down yeah turn it down it's fine you're not turned down oh my guy messing up Adam show but um
Starting point is 00:38:56 but no so so um no I see a lot of them in me for sure um just and not really knowing what they expect that's that's that's man I'm watching him and I'm watching myself
Starting point is 00:39:09 because when I was I was messed up I was like really confused like really and so watching him trying to figure it out I hate that he had to go to jail I'm just hoping that he be okay because he's such a good talent but he also got a lot of people pulling that I'm trying to figure it out and I think
Starting point is 00:39:27 I really do want him to figure it out and stay because we'd be missed like they was trying to give him a lot of time and I'm glad they didn't give it to him I'm glad let him out I'm hoping that you know he he gets together because such a great talent but you you know you could do something and just be like they'll take you out of it um like you know somebody like a take care or something is like you know he he just he wasn't even there yet and he's just gone and you know too much talent
Starting point is 00:39:55 i would like to see them just um yeah be young but also know the curve too you know what i'm saying for sure definitely yeah when when you look at the motivation that you had to make something out of yourself to a lot of people watching from the outside, it's like it's almost impossible to separate your story from the story of no limit as a whole. Do you think that you had the motivation or do you think that you
Starting point is 00:40:20 would have figured it out to be an artist or do you feel like you needed that machine sort of moving along to show you that you even had that potential? Did you believe in yourself that you were capable of that from the beginning? No, no. I didn't believe in it and I'll be honest, so I'll be honest with you, so that's, you know, whatever.
Starting point is 00:40:36 So the catch is I didn't think I didn't know about that. When I first started rapping, I was more of the person who would like to be behind the scenes, but I would say I didn't know. And so the machine was developed and it helped me because I would have definitely not pursued it as much. So I probably would have did it playing around jokingly,
Starting point is 00:41:04 but to watch the machine be built. And yeah, I had a lot to do with it, but I wasn't that hands-on. I had a lot. I was probably more of, you know, creative, but also being helpful to it, right? And so I would say the machine helped me develop and keep going. Maybe I just did one album or two albums, right?
Starting point is 00:41:26 But the machine made us go on tour, made us do stuff with Snoop and Mystical and all these guys. And then it made you perfect your craft. You see what I'm saying? That's why today is like, you know, me even going into films or me even going into the book stuff and me even doing
Starting point is 00:41:46 it's a lot of good stuff that spawn from being from the no limit like and having a brand where we was always trying to outdo the other people you see what I'm saying? So it was good. It was good. Yeah, definitely. Around what time did you start to feel like you guys had made it? Like there wasn't
Starting point is 00:42:05 really like, like okay we're successful because from my perspective as like a fan I'm like 12 years old 1997 make him say uh comes out and I'm like this is this is crazy this is some wild ass shit right here I couldn't believe it the videos are nuts from your perspective like
Starting point is 00:42:25 by the time the make me say a video comes out of shit where did you see your growth and your career being at like what was your mentality on around that era I think when we did make them saying And then we had Shaq and some of people, we had Shaq, Derek Fisher, some of you in the video.
Starting point is 00:42:42 I think when we went out, the way we carried ourselves, the way people engaged to us, right? Like, and then we started selling. Like, I think when we picked up our first big check, it was like, oh, snap. But before that, we was out the trunk with it. You know, we was making a couple bucks, but we wasn't really making money.
Starting point is 00:43:00 So what happened was we knew we made it when, I think when I knew I made it, when the album went platinum, I hadn't shot no video, maybe one video. And it was on every chart number one. And I think, you know, people was definitely in tune to what I was doing. And then as a whole, it was like, when we hit Makeup Say On, and we was hitting the road, and people channing it and we was doing shows, 10,000 people in there. I think that's what, and we got the awards, like, you know, the vibe and source award and stuff like that.
Starting point is 00:43:34 It was dope. Did you still kind of feel like outsiders rap-wise to a certain extent because there was like a big urge to not give the South the respect that they deserved at that time? Were you guys fully like accepted in Richmond? And then also like did you feel that sort of like, like how overwhelming was that sort of like East Coast anti-South bias that you were dealing with at the time? We did feel accepted. And you know it's crazy we feel accepted on the East Coast probably way like way more.
Starting point is 00:44:04 which is weird yeah which is weird and we're gonna do some stuff with the East Coast I'm working on some stuff right now to do out there definitely I'm gonna let you know about that because there's some heavy hitters that's involved in it but it's almost like no limit East Coast salute you know what I'm saying so but yeah not the East Coast was like
Starting point is 00:44:21 one of the first well when they rock with you they rock with you you know that you're from there so they kind of like I did stuff with camera and I did stuff with like Mary J. Blige, I did, I mean, yeah, it was, was nonstop. So, but that was kind of like the love we had from there. So yeah, and I think the West Coast always showed us love.
Starting point is 00:44:49 And of course, it's south, you know, that's our place. So it was always like we had no problem with anybody in the industry. So we was always kind of like accepting. It was kind of dope to watch, you know. Definitely. Yeah. The other thing that people always talk about when they talk about No Limit is basically how at a certain point the label was putting out like an album a week,
Starting point is 00:45:07 shit like that. Like, did you observe that happening? And like, what was your thought process of like, oh, we're releasing music at like 20 times the speed that the average label is putting stuff out?
Starting point is 00:45:19 Like, like, did that seem insane to you at a certain point? Or did it just start making sense because you had so many rabid fans that were actually going to buy the stuff? It started to make sense, like right away. Especially when you see high work than,
Starting point is 00:45:32 and, you know, probably more like success rate of it. So if you put a record out, you put out, what, 20 records a year? I think it was more than that sometime. And it's successful. So we had a formula, dope formula, so you just wanted to work. Yeah, it was something to watch. So I think for us it was more just constantly having that machine and us motivating each other to do.
Starting point is 00:46:02 just be super great and nobody could stop us because nobody would outwork us so i'm saying so it was it might be better rappers but not our workers though right yeah and i mean if you have the fan base that's ready to spend that kind of money why wouldn't you yeah yeah yeah exactly it is it's interesting how now in the the sort of like modern internet age that still people kind of put records out at the same pace that they used to put records out where it's like a big artist is probably not going to put an album out maybe every year or two. And it's like they could put out a new song every day. But
Starting point is 00:46:38 you know, people still seem agreed upon the fact that, you know, a more sparse release schedule is probably better. That was the fascinating thing with no limit. But like there was actually an appetite for that much new music. You know, normally you burn yourself out doing that. What about, so you're saying more of like
Starting point is 00:46:54 they paste themselves as opposed, yeah, I mean, it could work two ways. I mean, if you talented, like, I feel like Little Baby could put La Baby, maybe Dirk, somebody like Rob Wade and stuff, they could put multiple albums out a year and they'll still do good
Starting point is 00:47:11 because people want to hear their content. Everybody can't do that, you know what I'm saying? But some people can't, yeah, for sure. Yeah, once you start getting to the point, though, where you have that much interest, it's like there's a big, there's a big premium in leaving people waiting. A Drake could put an album out every six months.
Starting point is 00:47:31 I'm sure they would do great. But then at a certain point, it's going to be like, oh, people are losing interest because they've had too much of you. If you want to keep yourself at the top of the game music-wise, I feel like in some way, do you think that the whole No Limit thing kind of showed that, though, because putting out so much music,
Starting point is 00:47:48 then maybe it did overwhelm the fans at a certain point? I don't know, because most fans would, I asked them, and they'd be like, no, we appreciate it. We didn't have a time to really love, the music as much, right? But they definitely appreciated having more music than less music. If you put out one record a year, they'd be like,
Starting point is 00:48:09 oh, no. But yeah, but that's what makes our fans to this day still kind of, they were so engulfed into the music. So when Mystical do something or Fien or Mia and we all kind of serve on or whatever, we
Starting point is 00:48:25 all kind of had each other back. So that means if you had a you had a serve project or whatever you everybody would jump on you had a snoop project everybody be on it uh p whatever it does it just was a constant thing so that's to this day that formula work i don't know if anybody could do it um quite like it but i'm sure i like what um some of the labels are doing i think like rick ross and stuff and kucy and all those guys they do a good job of feeding the industry so it's kind of dope for sure um when did it start to feel
Starting point is 00:48:59 like maybe things were slowing down a bit with no limit and what what did it feel like the contributing factors because in the documentary it kind of like emphasizes master p taking time away for his basketball career at some point there was like a lot of artist signed like when did you start to feel like okay maybe this shit is is slipping in relevance a little bit at this point um it's a good question um i mean i don't people say like the basketball stuff but i don't i don't I don't remember quite. I do remember around that time because then we wasn't focused on a machine so much. And we had to figure out of some stuff on our own.
Starting point is 00:49:40 So it's good because if, you know, I think from a point where, you know, you want to do other things. So I say if you conquered this, you know, if it's basketball, if it's real estate or if it's whatever it might be, you know, you have the right to do that. And I think that we thought about it. Well, I didn't think about it much. I just was kind of going with the flow. So we thought about it, and it was more of collectively, what can we do for each other for our own careers? So it was more like, okay, since some people are not around,
Starting point is 00:50:12 we had to find a studio at time ourselves. We had to pick the beats out ourselves and go demand the tracks, right? And that's when it kind of started slowing down when you had to go different avenues to make. it successful. So I'm saying? So that was like, okay, got it. Right. All right, bro. No, that's not. Sorry. That's all good. But, um, okay, so at a certain point, did you, um, at a certain, okay, when you guys were full steam ahead at that time, though, and P
Starting point is 00:50:48 kind of takes a step back, did you start to feel like, like, like, if he had stayed fully focused on the music side of things that it could have kept going and got to even bigger and bigger heights i kind of see master p is the kind of guy who's like such an entrepreneur that he was never going to be happy with just doing one thing like i think as much of a challenge as it is and as much as like you could spend the rest of your life trying to run a successful record label that he kind of like did it and he's like okay what's next i'm i'm going to do something completely left field i'm going to i'm going to go back to these basketball dreams i had you know i feel like in a lot of ways, if he had been willing to be Puff,
Starting point is 00:51:28 who completely stayed focused on music. You know, he built other businesses, but he stayed focused on the music for the most part. You could say that about, you know, a lot of different people. Like, do you think of that if he had really kept his head in the game to a certain extent that maybe the no limit would have become even more of a dynasty? That's hard to say. I wouldn't put that much pressure on him.
Starting point is 00:51:49 But what I would tell you is, you know, sports. is a full-time job. And I noticed for a fact because I almost dibbled and dabbled in it. And I was playing, I remember like this close to NBA. Like, I was really good, right? And when they said, it was a friend of mine, and they was like, you should play for this team. And I was always running all the pros,
Starting point is 00:52:15 and we was playing every week and blah, blah, blah. And I could really play with them. And they was like, you should try for this team. And they basically said, well, you can make this kind of money, right? and but the money part was so little it was more like at that time 75,000 for the whole year, right? So think about it. So I was making $100,000 per show, right? Wow. So, but you got to go to training camp. You got to train. You got to get better, right? So you got to do all these things. And it's hard in your body. When I tell you, imagine going, I was playing against some of the top players like Stefan, like Penny Hardaway, like. You know the kind of abuse your body takes.
Starting point is 00:52:56 You know, like, it's tough. So you were alongside him with this opportunity when you were already a famous rapper? Yeah, I was close. I was close. But he pursued it. I feel like that goes under disgust because yes, it is crazy that Master P went
Starting point is 00:53:09 and tried to join the NBA, but it's even crazier if his brother was like basically doing the same thing. People should acknowledge that that's a pretty wild situation more. You know, they put me as a back burner, but we come in for him, you know what I'm saying? But the crazy part, no, the crazy part is, no, I was, I was, it was crazy as far as basketball wise. And so, but that's how I know for him to pursue that dream. I'm not, I think you could pursue it.
Starting point is 00:53:35 I would have pursued it if I know him now. Um, because you tell yourself, you know, I play an NBA, right? So that, that's a good one for the record books. But, um, but if you don't, but at that time, maybe P was more like, I made a whole much of money. Let me try some other stuff. And he has a right through that. He put, he put the brain.
Starting point is 00:53:53 on his back. So, so ended a day, but I know as somebody who was right there, who played every week, who was accepted by the NBA players, right, I'll be the only person allowed in a gym that wasn't the NBA player, that type of, that type, that's how good I think I was. And so, and so I could have done it if I would have just spent a little more time getting training, no doubt, definitely good enough to play in there. But when I realize how much pressure and how much, man, the wear and tear on your body, the travel. Like, you can't just be like, oh, Adam, I'm going to play this week, I'm going to be home next week. Day, 82 days, almost like one day off, maybe.
Starting point is 00:54:41 Like, you have to travel. And that's how you're going to do that when you waking up, you're training two times a day, and you've got to work out, put shots up to be good at that. I don't know how that would, you could do those. I mean, don't get them wrong. You can do a film and then do music. You can do sell cars and then do music. But rarely are you going to see a basketball player be successful at rapping,
Starting point is 00:55:12 but fully committed. Like, Shaq, you know, no, give me wrong, take it back. You could probably be a basketball player. and then be a part-time rapper, right? Because Adam got his studio set up, you could just hop in there. Anybody can make a song. It's all good, no problem.
Starting point is 00:55:29 It takes you 20 minutes, a lot of people, you know? Yeah, but to actually like really, yeah, I mean, when you really like look at what the life of a basketball player is, like, it's almost amazing that anybody is capable of doing that. Never mind, also balancing a real deal pursuit of being famous as a rapper where, realistically, if you're a rapper and you want to be
Starting point is 00:55:49 the biggest rapper you can be. You know, if you have a free Wednesday next week, you should be figuring out something that you're doing that Wednesday to try to make your music bigger, make some money, et cetera. Like, I mean, if you're a basketball player, then you just don't have a free Wednesday coming up. You don't have a free Wednesday. Everything's booked up. Yeah, yeah. And that, and that, you just nailed it. So I would say, I salute him for doing it because that is something that he has probably had a love for both of them. So not, but if it ain't so much about the money, it's about
Starting point is 00:56:20 you know, enjoying to do what you got to do, then that's a good one. I'm just telling you when I try to pursue it, I was like, oh my God, this is the travel. Like you think, I mean, think about LeBronham's schedule. It's like they're rarely at home or anybody basketball player. When he
Starting point is 00:56:36 talk about it, he's like and then as soon as you stop it, you have to start it again. Yeah. Like it's not like, but to be the best at that is training. And you're tired, you got to sleep, you got family, you got to your babies. I'm just thinking about that.
Starting point is 00:56:51 So I think if you ask most NBA players, if you were like, hey, how about this? You could just give this up, you could be a rapper, and you can get paid $100,000 to show up and wrap your music for an hour. They'll be like, yeah, yeah, yeah, I'm done. Because realistically, earning, yes, you can make a shill of the money as an NBA player,
Starting point is 00:57:11 but the lifestyle is just always going to be so much more, brutal, the injuries, you know, know as a rapper like what are you going to get injured i mean being a rapper could be a very dangerous job but you're not going to you know trip and break your ankle and then your whole career's over you know like there's just so many and i always hear that about boxers and ufc fighters and everything it's like if you don't have to do this you're probably not going to be able to do this because you see over and over a ufc fighter becomes famous they're in movies they start losing because it's you have to be an animal to to stay competitive against all these other people who
Starting point is 00:57:45 want nothing more than to just be something. Be something, yeah. You know? No, that's, no, you just nailed it. You really, in that profession, because most, some rappers, I mean, some basketball players have tried to rap. Yeah. And I think some of them could be successful with doing it.
Starting point is 00:58:04 But for the most part, yeah, it's the level, like you said, being an animal, you can't really take days off. You know what I'm saying? Like to do that, you, if you ain't working. working out, you're working out, right? So, you know, so, or if you ain't being the best of your craft, you're trying to be the best in your craft, right? And anybody who's tried to do them both, like you say,
Starting point is 00:58:26 oh, okay, what part when, say, Mike Tyson decided he was, he wasn't really Mike, when he could just wake up in the morning and he feel like he can beat everybody up, but then the other person is being technical, so they train in three hours, five hours a day, or let's say, it's Conno McGregor or something, right? or something right he fell off as soon as he really really started having money and success you know yeah yeah so it happens really consistently consistently and that's why we look at somebody like a lebron
Starting point is 00:58:54 in such odd because it's like where does that inner fire come from he's tough to keep getting up and keep going for it every day when you don't have to work for the rest of your life now granted for him he might see the end in the distance here you know he might think you know realistically i'm only be playing a couple more years, et cetera. So it might seem like it makes sense. Obviously, he's making an absurd amount of money to compensate him for that. But yeah, it's very hard to imagine
Starting point is 00:59:19 somebody really being able to excel at both. So LeBron is a perfect person. And I think I had a time to be around him a little bit. The few and the level of balance is unmatched, right? So it's like if you, if LeBron could be a rapper. Like he'd probably be a person that could, rap and play basketball. But he
Starting point is 00:59:44 finds the time to do both. So what he does is like I say, everybody has 24 hours a day in their time, right? So he probably don't sleep as much. He has no wife and kids. But the desire to, because when you get that kind of money, you're going to be like, well, I don't have
Starting point is 01:00:00 to go this week. I can go next week. He wants to go every day and he will just cut everything off and work out. And if you want to be great, that's how you got to be. Right. So, but most people I haven't really seen somebody and I seen it up close in person so I'm like oh wow this is it motivated me
Starting point is 01:00:18 because I watched him in a gym I think I went to UCLA one time watched him in a gym and he was playing like he was a rookie like he was like he won every ball jumping on ground he rebounding everything and I'm like yo you know you've been in league
Starting point is 01:00:33 for 17 18 years right or 16 years you know you could relax no he's playing everybody hard he's trying to go to the goal hard but I was like that's really motivating because he's practicing how he wants to play all the time like Kobe was like that too
Starting point is 01:00:49 like Kobe was the same way whereas like he would he would just play everybody the same way Adam put your clothes on but Adam can't play that good he's stringing him up he's gonna dunk on your head make you feel embarrassed
Starting point is 01:01:04 and he doesn't feel bad about it right and so and that's tough that's one of those things where most people don't have that. Most people don't have that instinct to, if you step on my playing field, it's lights out for you.
Starting point is 01:01:18 You know what I'm saying? As long as we're on the topic, were you around when Master P challenged and allegedly beat Michael Jordan in a game of basketball? I wasn't, I heard about it. He told me the story on the podcast, and it always blew my mind.
Starting point is 01:01:31 And he said he was with a guy with hot boy tattooed on his face, which now, knowing, having just watched the No Limit Chronicles, It seems like there was probably a lot of people named Hot Boy at that time. So it could have. But there was one particular hot boy with it on his face, I believe. My cousin name is Hot Boy.
Starting point is 01:01:48 I don't know if he had it on his face. It's crazy because I know a couple of hot boys, too, that are definitely not related to this. That's just kind of a common name these days. These days. You guys were early on it. So you weren't around for that, but you heard about it? Yeah, I heard about it. Yeah, I heard about it.
Starting point is 01:02:05 Yeah, I heard about it. It wasn't quite around for it. Yeah. Yeah, I was saying. You weren't. impressed or was that was that mind-blowing to you at it is it was it was it a shooting contest or was it a i think they had a little like two-on-two or five-on-five or something i forget yep that's impressive that that you know that's definitely i heard about it so i can't put my my name on that one but
Starting point is 01:02:28 that'd be impressive though for sure for sure 100% a little skepticism i sense but okay um this is something i really wanted to ask about is uh you know Obviously, your brother see murder has been away for how many years now? Too long, man. Way too long. I would say about, I think he got out for a year, but total in like maybe 16, maybe 16 years, 17. Right. When you see Kim Kardashian coming out on Twitter and making a statement, telling the President Trump that he needs to free,
Starting point is 01:03:04 former President Trump that he needs to free, see murder, etc. what starts going through your head and how much of a surprise was that to see probably the most famous woman in America taking a specific interest in your brother's situation? I mean, I thought, you know, like, man, at this point, that system on there, whatever help we can get is like, it's okay with me.
Starting point is 01:03:27 You know, to me more, and here's what I heard, she really believes in them. Like she, and she's not playing, you know, lawyer she she was working on a case for quite a while with nobody knowing i think the from what i heard um she's only bought it out to attention by because they was they was trying not to give suppress evidence they was trying to suppress evidence and so she had to use that but i mean because two of the two of the witnesses are recanting their statement as of a couple years ago saying that they were basically pressured or forced to to incriminate your brother so the fact adam like this is
Starting point is 01:04:05 this is true forget that's my brother let's just forget that's my brother for a second let's just go on the side of just innocent and guilt right that's it innocent like I'm talking about if you read the transcripts you're like how he's in jail but it's Louisiana and so I'm sure Kim probably was a person that was like oh he's probably good his name C Murdo he probably did it whatever right if you read if I gave you one paper to read you'd be like oh my God like how's an innocent person but it's clearly innocent I'm talking about talking about the guy who's who they got the DNA from evidence everything doesn't even match they got the evidence you can go look it up they know who did it actually so um they won't
Starting point is 01:04:46 let them submit it to to you know in court and stuff but the person they believe did it is alive yeah yeah yeah yeah yeah i mean yeah yeah pretty much i'm i'm i'm going on record and not to give any clues out but let's just say yeah somebody else totally did it right right so when you see Here's why I think most people, see have support no matter what. So let's say if he did it, didn't do it. What most people have to realize is that he really didn't do it. And I think yourself could be like, oh, see murder, you know, he'll be all. He's in jail.
Starting point is 01:05:24 He's tough, whatever. But if you read the actual fine print, you would be like, it's injustice, but it's sad because so many other kids and parents are going to have to deal. deal with that being like, listen, it was a, if everybody in the club say, oh, it was a white guy five foot three, right? But then you wrestle about somebody six foot four, how injustice would that be if that, you know, that'll be really injustice, right? So that's how bad it is on paper. And the system just won't allow them to be free. He, they threw it out one time, but they picked it back up. But you got to think about it. Not to be a race thing, but it was 12
Starting point is 01:06:03 white jurors that convicted them. So I think, you know, end of the day is I've never seen anything dis-one-sided. And so anybody, but anybody would influence, looks at it and be like, well, that could be my kid, or brother or sister, right? Because it wasn't like, oh, we got, they got no evidence, no forensic. They have nothing deck of time to it. They don't have a witness, right? So what was you in jail for?
Starting point is 01:06:29 Like, the witness is recandidated because they were scared. And, you know, this is a tactic from our city where they scare you, take your kids away. And so I think we have to fight for not only C, I think C's going to be okay. He's going to come home at some point, hopefully soon, but the thousands of kids that was before him that they could just be like, oh, Adam did it. And then they got 30 years because they can't afford it. This is the kind of tactics that they use on kids all the time. It's just this is a high profile example. Yeah.
Starting point is 01:06:59 And I think he needs to come home based on natural. to where it could be level playing field because you got some parents kids who are good kids who look a certain way and they'd be like pull them over put the evidence on them and they'd go on public defender never see light of the day again and I think
Starting point is 01:07:15 C could be for those people because the system going to change eventually but I think he could change it so and I think somebody like a chem probably what I heard is that she really believes and read it and she's all in
Starting point is 01:07:32 So I don't know, you know, all of us can help. All of us done a lot. And I would say myself, I would say P did a lot. I would say everybody did a lot, but that system there is so tough, you need to bring awareness to it. So I feel like that's, that's what it is. Well, we should definitely hope that Kim Kardashian,
Starting point is 01:07:50 now that she's not married to a rapper anymore, that she doesn't lose this fire to help out the rappers. I don't think so. I think, at the end of the day, she wants to be a real lawyer. I think she's doing it for, or, you know, her dad, and that's something she wanted to do. So I'm hoping that that's what it is. Not from what I see it seems like that.
Starting point is 01:08:09 So, yeah. Would you describe yourself as still, you know, angry about the fact that your brother's had, you know, a couple decades worth of his life taken away from him? Like, how do you deal with just the overall feeling of, like, how unfair this situation is? Like, how do you deal with that? Like, how do you try to, you know, remain in touch with him? has his mental state, for the most part, stayed pretty strong over the years?
Starting point is 01:08:34 So in general, C is a very, very strong person, right? Probably definitely stronger than me because I would have been, the way he operates, he doesn't let anybody see him stress on it. He'll be like, oh, whatever, I'm good. The only thing about him is that you have kids, and I think the jail probably is not the hard part for him. The time is hard for him. So if you got key,
Starting point is 01:08:59 three daughters. He got three daughters and he loved them more than anything. So he, if he could make sure they was okay and stay in, like he would probably do that. But being in jail and being a person who really love their kids, that's the part that makes him, that hurts from the most probably. Everything else, I don't think, but besides time going by, probably is not anything that he has to worry about as far as that. They love them. for being real, but at the same time, we want to see them home.
Starting point is 01:09:34 You know, just get back to living because you've got to think about it when somebody like that is in jail, you're doing time with them. No matter, it might seem like you're free, but, you know, you worry about them, you want to do stuff for them. Yeah, so it's one of those things
Starting point is 01:09:48 where I'd rather see them free. It's a toll. It's definitely a toll, yeah, for sure. 100%. In terms of what, has you motivated these days. I know I was listening to you in another interviewer talking about how you still tour all the time. You get a lot of opportunities to play and stuff. What are the other things that you're motivated by in terms of your career, in terms of your family, etc.
Starting point is 01:10:12 Like what are the things that really keep you excited about life these days? So I'm more motivated now than ever. I think that for a while I was really good, less motivated because I was like, well, I did almost everything. But then this new stuff comes up now and it's like, oh, I think I could take it way further, right? So I don't know how much we made, I made, but I think I can make 10 times much more than I made, right? And so I would think just doing, having products and having a book, having films, touring, business, without my ability to learn to hustle, to know the hustle is priceless. So I think like, and I'm doing stuff right now that you wouldn't believe. Like I'm like, I'm blessed to be able to still be able to do what I'm doing, right?
Starting point is 01:11:06 Like I said, we're touring. Shout out to, you know, everybody, Mia from Serve, Mercedes, NEM, you know, all those guys. It's been good to be a part of, you know, having the ability to do some other stuff with no limit. And so going back to, you know, give them their flowers, you know what I'm saying, and appreciate them as well. Everybody who's with us, man, it's so many, a Mac came home, free Mac. Well, he's Mac now. That's crazy.
Starting point is 01:11:35 Yeah. So. Mac free now. Mac free. Mac free. Mac free. It's backwards. They said, yeah.
Starting point is 01:11:40 I heard that a few times before I realized, oh, wait, yeah. Yeah. So he's good. You know, it's just, it's a good space to be able to do the unthinkable and then be able to give them their flowers while they're here. You know what I'm saying? So dope. Yeah.
Starting point is 01:11:54 100% Yeah, I really appreciate you coming through and giving us a bit of perspective on everything that you've been through and stuff. You've got crazy-ass stories, some amazing music. Could we see you dropping like a full project? Do you still aspire to do that? Or what are the things that you're trying to release
Starting point is 01:12:11 in the near future in terms of creatively and whatnot? So I am. So we got a, we got a, I'm doing a project called Vito. But I got another project too, but the Vito project is big because it comes with a film, the music, And so what's good about that is people like Mac, C, shot V-9, all those guys who we grew up with,
Starting point is 01:12:34 that's what they call me that. But when you see what the significance of Vito is, what it is, you're going to be like, okay, I get it. So, yeah, just doing more music. What else? Definitely got into the entertainment space. The touring stuff is really good. Yeah, that's pretty dope.
Starting point is 01:12:54 everything everything yeah he said for show well hey man i appreciate you coming on here i hope that everybody uh uses this as an occasion to go turn up your catalog make the stream and check a little bit bigger this month um yeah man thank you so much and i appreciate you having man i like the show watch it a lot um definitely was able glad i was able to come by and yeah yeah definitely hang out with you appreciate it was an honor for sure yeah my guy my guy sook the shocker no jumper coolest podcast on the world check us out on youtube streaming services such as Spotify, Apple Podcast app, etc. Like, comment, subscribe.
Starting point is 01:13:30 We on Patreon, too, patreon.com.com slash no jumper. Like comment and subscribe. Nojumper.com if you want to support. Appreciate y'all. Let's go. Let's go.

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