No Jumper - The Wayno Interview: Joining QC, Squashing Dave East Issues, Working for Amazon & More

Episode Date: April 26, 2022

Try BlueChew FREE when you use our promo code Adam22 at checkout--just pay $5 shipping. That’s http://www.BlueChew.com , promo code Adam22 to receive your first month FREE -- and we thank BlueChew f...or sponsoring the podcast. Wayno is back on the program to update us on his latest moves since our last interview. From Complex to Amazon, to QC, Wayno keeps his work ethic intact and keeps pushing even during the toughest times of his life. https://www.instagram.com/wayno119/ ----- NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_... CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz  Follow us on SPOTIFY: https://open.spotify.com/show/4ENxb4B... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media: https://www.snapchat.com/discover/No_... http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/NOJUMPEROFFI... http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: https://www.tiktok.com/@adam22 http://www.twitter.com/adam22 http://www.instagram.com/adam22 adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 No Jumper, coolest podcast on the world. And today I'm back after two and a half years with Waino. What's up, Adam? How are you feeling Wino? I'm feeling good, man. I'm honored that I could call y'all and come back. You know what I'm saying? No, I'm excited.
Starting point is 00:00:13 I feel good, though. I ain't going on front. I feel really good. Life is good. Life is a lot of things. Sometimes good, sometimes bad, but it's worth living. I'll tell you that. Because I see you laddering up in this fucking content game out here, man.
Starting point is 00:00:26 I'm trying to do my best. You feel me? I'm trying to do my best. It's like, uh, I don't. I didn't expect it to run as long as it ran, but once it started becoming a thing, I'm like, oh shit, I could actually make money for it. I'm going to put my oil in, for me?
Starting point is 00:00:38 Because we saw you in the beginning, like early in your career, you were more on the label side of things and working with artists and everything. Then we see you take a dip into doing content. And then after everyday struggle, people didn't necessarily know if you were going to keep doing content
Starting point is 00:00:52 or if you were going to go back to just doing stuff with the labels and shit. And you seem like you're doing a pretty decent job of doing both. Yeah, I'm doing both. it's a lot to do, but at the same time, it's like, when everyday struggle was ending, I was just like,
Starting point is 00:01:05 I was trying to figure out, I'm always thinking a year ahead. So I was like, I'm gonna figure out how I keep getting this media bread, you know? And I had, I started talking with, I did a couple of one-offs with Amazon. You know, I did a couple of one-offs with Amazon. And that went from me doing
Starting point is 00:01:21 a one-offs to them presenting me a deal, and then you know, giving me my own show on Amazon music, you know, because when you say Amazon, everybody think Prime, but it was on Amazon music so like even with doing the show we still been figuring that out along the way like it wasn't something that we had planned out i got on we were like all right what we're going to do and we started figuring out the show and it's been progressing but was the podcast that you were doing originally was that through amazon as well no no no the podcast of some shit i just did in my spare
Starting point is 00:01:46 time so that was just just to keep your media chops good no i actually wanted to do a podcast so the thing was it was like i knew i was taking this position right with qc and all that shit so because you were with asylum while you were doing everyday struggle and then for a little while after? Yeah, yeah, yeah. I was still with asylum for a little bit after. But, like, I was trying to figure out, like, I really wanted to do a podcast. Everybody I met was like, do a podcast, do a podcast. Like, I ain't going to lie. Like, I still want to do a podcast, but when I moved for this position, I just don't have the time. Really? Like, like, I would like to do it because what I wanted to do in the podcast space was really, really be distinctive about just me telling stories about life, right?
Starting point is 00:02:26 like just telling stories about life and it really was therapeutic you know what I mean like I got a chance to like kind of vent about shit with losing my dad and just like just life shit and a lot of people felt how I was feeling and it was catching some good traction but in the middle of that I had to move to Atlanta
Starting point is 00:02:39 for this position. Okay. So it was like you know I had to make a decision like I can't be flying back and forth to New York all the time to do the podcast so I just took a step back from it and just put a step forward on my show because I was a you know
Starting point is 00:02:53 last night when I was thinking like okay, what am I going to listen to that's going to get me in the zone to interview Wayno or like think about his life or whatever? I'm trying to like stir around in my head. Think of some questions. And so I go to the podcast app. I type in Wayno. See your podcast. I click on the most recent episode.
Starting point is 00:03:11 I'm listening to it for it took about 25 minutes before I'm like, when the fuck did this come out? And then I go and look and it's 2021. And you were talking about Lizzo shaking ass by the side of the game. Yeah, yeah, yeah. But even then, you were talking about how that was like a while ago. It was a while ago. So it was like you were doing like a re, like a, you know, furthering the conversation like two years down the road, which that's what fucked me up and made me not realize that it was old. Well, the thing was it was like, you know, I didn't want to make the podcast news topical because doing everyday struggle.
Starting point is 00:03:42 That shit is a lot to come in and talk every day about something new that's going on in music or just whatever. It's a struggle. Whoa. No offense. Didn't intend to do that. No, but for real, it's a lot to do. So I didn't really want to, I didn't want it, I wanted to be evergreen. I didn't want it to be predicated on everything that was going on.
Starting point is 00:03:59 Because honestly, a lot of news that come out, I don't be wanting to talk about a lot of that shit. You know, a lot of stuff I just keep to myself because my views is, like, sometimes your views could be controversial. I'm not a controversial person. And a lot of times the biggest news, there's not a lot to say about it. Because sometimes the biggest news will be, oh, this rapper got shot and killed. And then what the fuck am I going to say? I've already talked about this 50 times. Right.
Starting point is 00:04:22 And they don't know anything yet. Maybe a couple weeks later, there's more information and shit, but it's like you kind of, you don't want to be like a gossiper who's just making shit up. You don't want to be like guessing at motives and shit, you know? So, like, I just seen news the other day. It was like somebody, it was, I think the girl, I can't remember this girl's name. She's from Houston.
Starting point is 00:04:41 Is it Erica Banks? Erica Banks. Oh, yeah, yeah. She says something about like, people was insinuating that she was talking about Cori La Re. And it was like, Cori La Reyes response. You click on it as Cori Laughy just putting laughing emojis. That's not news. Like, she put a laugh emojis on the tweet.
Starting point is 00:04:52 That's not fucking news, you know what I'm saying? So I didn't want to fall into the space of competing like that. And then it does weird things to you when you are trying to find news all the time where it's like all of a sudden this Erica Banks girl has had some success as a rapper and shit, not trying to take anything away from her. But realistically, why the fuck are me and you talking about some little beef that she had with another? Why the fuck are we talking about this? But there's a lack of like really good shit to talk about.
Starting point is 00:05:19 So you end up getting pushed into these like weird side narrative. where all of a sudden somebody who like used to be involved with meg the stallion is like important enough for us to talk about i would definitely say if like podcast was the video game and all of that like what we're doing is the video game all of the little shit is side missions like yeah they just rack up vc or some shit you know it's all little side missions and for weird like purposes as well because it's like you know when you're talking about something that you don't care about and you don't think your audience cares about it and you're like so i'm i'm putting effort and energy into this and my audience is either going to not watch it or think a little bit less of me before talking about it, then you start to be like, well, what the fuck? So that's like most, I wouldn't say
Starting point is 00:05:58 the most difficult thing with me doing media, right? Because it's like, I've been on shows that went viral, like with the shit with Soulage Boy, different instances, right?
Starting point is 00:06:07 But it never was for the stuff that meant something to me in music. So doing my show, yeah, all them topics come up. Like, do you want to talk about this is down the third? I'm like,
Starting point is 00:06:16 nah, I don't really, like, I don't really give a fuck to talk about like some personal shit, somebody going on or them. Now I, I'll watch it. I'll click on and watch all the news for it.
Starting point is 00:06:25 But for me, I don't want to talk about that stuff. So I don't make viral content. Somebody told me I made substance content, right? Where it's more like every time I talk with an artist, it's more about like, you know, what they got going on on the music side, on the life side. And I did something with Kodak Black. That was actually my first real sit-down one-on-one with somebody. Aside from having everyday struggle, aside from doing it on Zoom,
Starting point is 00:06:46 me and Kodak Black was the first thing I did. Not exactly the easiest person to wrangle or get a straight answer out of. Y'all ain't going to lie? It was pretty... I would say it's pretty easy for me. He seems like he's gotten more accustomed to doing media where he didn't do any for a long time and now he's kind of chilling, just talking to people.
Starting point is 00:07:01 Well, I say this about Kodak, right? Like, Kodak, and I don't want this to be taking the wrong way but he's like a kid in the space of like, you know when you talk to a little kid and you say something like, how was school? And they'd be like, oh, it's cool, whatever. And he'd be like, you want to get some McDonald's or something. They'd be like, yeah.
Starting point is 00:07:15 So whenever you say something that he's into, like he gets excited about, but if you talk about the general shit, He don't really give a fuck. Like, when I started talking to him about, like, how I moved out the project six years ago. And he, like, still as successful as he is, goes back to the project. He started lighten up because we had, like, a common ground, right, to talk about something. And I feel like when you're a media personality, if you don't have something common, they don't really want to talk.
Starting point is 00:07:39 With your shit, though, people be wanting to talk with your shit. I love, like, I watch, of course, I mean, not saying this because you're my guy, but, like, I watch your shit all the time. And I watch a lot of the, like, I like, what's my man name? T-Rowel, is it trial? T-Rell, yeah. I would love to have you talk to him. I would love to- what I really like about it is because, like,
Starting point is 00:07:57 when I did the media shit, it gave me a whole new space in my career. Right. And for him, like, coming, I watched his background about, you know, what neighborhood he's from and all that. I think it's amazing for him to be able to talk to artists, because you, or just talk on a platform, because you never know, that shit saved his life, you know what I mean? Even AD, like, AD, my brother, bro, like, I love AD to death.
Starting point is 00:08:14 And, like, seeing how he took the rap shit and then did this with you, and he's been doing it. How many years y' y' y'all been doing it now? Two years. Pretty much started with the pandemic. But it's been consistent. Yeah, yeah. It's been consistent.
Starting point is 00:08:25 Like, when I think of AD, I think, I mean, when I think a no jump, I think of AD as well. So it's like seeing AD spaces like, damn, like the opportunities that come here is not just, you know, to come here and bullshit is what you make of it. Right. Yeah. Like, I just did an interview with this girl from Cincinnati, Skyler Blatt, who just like recently has gone viral. I put this one freestyle she did and shit. And I watched another interview that she did, and it was not incredible. And then I just had her on.
Starting point is 00:08:51 was just opening up just telling me random shit like it was just i don't know like that that is the best feeling is when i watch camya i watched her on vlad and it was a piece of me that was like fucking a like he asked her like every good thing that i could think of and then i interviewed her and it was like not as like fact-based or like tell me about this thing right but it was such a good vibe and i felt like i got like a real vision to her as a person and like that is such a fucking great feeling to just be able to bring something different out of somebody. I actually love, like,
Starting point is 00:09:22 I mean, Vlad has been, what people feel and realize is like, people like Vlad, like, Act. Even I've seen people try to do it to you, like, oh, that shit ain't real. It's going on one day. What people got to start realizing is, it's content, but you got to take what you
Starting point is 00:09:37 could get out of it, right? Like, I don't look at, like, when I see you, you talk to a lot of people that, a lot of these dudes want to talk to nobody, but you give them a space where they feel comfortable and they feel like, sharing and it's not only about the bullshit. I watched a lot of these,
Starting point is 00:09:51 a lot of brothers come up on here and they talk about shit they went through. You know what I mean? And you got to think a lot of them wouldn't be open to talking to a fucking therapist, let alone coming up here and speaking with you. So I think a lot of times with Yagia Flaq, people don't look at how much
Starting point is 00:10:06 exposure, not just exposure, but making it comfortable for a dude to come and talk about their life. Not just the negative, but like you get a chance to really understand a lot of these artists where they're coming from. Like, it's this kid, what's the kid that you had on head? Some kid from Hoover. Jap?
Starting point is 00:10:22 Oh, Jop 5. Bro, I watched this interview. I really, I really felt sorry for him. Who's now fighting a murder. Right, but I felt sorry for him in the space of, like, I can't imagine, like, when he was talking about, I can't remember the details, but he was just saying certain shit about his life, and I was like, damn, I can't imagine.
Starting point is 00:10:38 Like, I grew up, I didn't grow up, I didn't have the best life. But I can, I didn't grow up like how a lot of these brothers lived out here. And I'm like, damn, like, I think about them as being kids. Yeah. You know what I mean? And growing up as men and not being guided, not having nobody around. And I'm like, I probably would have never seen an interview with him with anybody else but you. Appreciate that.
Starting point is 00:10:57 No, yeah. That kind of thing stands out to me a lot. That's why when anybody tries to act like, oh, Adam's interviews are just for clickbait or just because he wants to hear some gangster stories or whatever, I'm like, I'm really not even concerned with somebody saying that because that seems like such a gross misrepresentation of what actually happens where I actually feel like I'm having like incredibly in-depth conversations with people about everything from the most positive shit to the most negative shit and like i've done interviews where i couldn't believe how foul
Starting point is 00:11:23 the shit that the fucking artist was talking about with me where it was like the realist street type conversation without them necessarily crossing the line to incriminate themselves and i've had conversations where i had the most street dude like a guy like peasy who yeah yeah oh peasy shit was fired he came in and just like gave me the fucking blueprint for how he thinks about shit to such an insane degree and I felt like he just opened up so much to me I was so honored after that. P.C. She was fired you know, but you said something very
Starting point is 00:11:50 important. Like people saying saying stuff about gangster shit. 50 cent line, America got a thing for that gangster shit. They love it. Right. So it's like I don't understand now I don't agree with artists coming up and saying like if you got a pending case, don't be talking about the details of the shit that led up to your case
Starting point is 00:12:06 right. But if you've, if that's a part of your story, I think that you have just a right to talk about it as Martin Scorsese has to shoot a fucking movie about it, right? And I think like, especially with black people, like, our gangster stories are always looked at as the detriment of us. Now, yeah, a lot of the shit is the detriment of us, but 50 cent doing BMF as a show, that's an American gangster story.
Starting point is 00:12:34 It's not just a black story, you know what I mean? It's an American gangster story, and it's no different than the good fellas in a sense. Right. Because all of that shit was based loosely on shit that actually happened. So if it's content creation, then why can't that space be filled? You feel me? You know, and honestly, I think of it the same way that I've always thought about gangster
Starting point is 00:12:53 rap in general where I remember when clips, like I always talk about clips, Lord Will and being like the album for me. That album is amazing. Right after I graduated high school. So I'm like 18 driving around to my fucking Bewick Regal just banging that album over and over and this is the CD era where every album. I still got that CD. Every CD you do have, you can listen to it like 500 fucking times.
Starting point is 00:13:12 And I remember listening to that and realizing like Puscher was talking about the conflict of selling drugs, but then also having to deal with the horrible feeling that he was destroying his own community. Oh, yeah, yeah. That he even served people in his own family and shit like this. And I think it's the same thing with podcasts and where if I watch somebody's podcast and they're just talking about some gangster shit, asking corny-ass gangster questions over and over and over. Yeah. I agree that shit is whack.
Starting point is 00:13:36 Like it might get you some views and shit, but it's really, if you're not showing the totality of a person and not attempting. to figure out also like what their childhood was like, how they might have ended up being this kind of person, et cetera, then you really are just kind of glorifying some bullshit. Oh, no, that's the fact. But I think like, you know, and I wasn't until like I really started putting an air on like the Bronx dro kids, right? I started putting an air on them and like listening to their music.
Starting point is 00:14:02 And the biggest takeaway for them, because a lot of them are talented, but the biggest takeaway I got from all of their music and like their lives and all that is they ain't got no fucking fathers. You know what I mean? Like, they don't have no father. So it's like, I was a kid. I was born and raised in the Bronx. I moved to Harlem when I was 12,
Starting point is 00:14:16 but I knew what it's like to come outside and try to figure it out every day, right? Like, I was telling one of my friends yesterday that, like, I grew up in a neighborhood where everybody's mentality was a criminal mentality. You don't have to catch a felony to be a criminal. But everybody where I were from came outside, like, how can I get over?
Starting point is 00:14:32 How can I get more? If I got a job, it's like, yo, you got a job at such and such, how can I get a discount? Who's stealing in there? How could we get some shit for cheap? So we only had like a certain mentality based on this little radius we was in, right?
Starting point is 00:14:43 New York is good for that, because there's so much shit going on around you, but then meanwhile it feels like there's no way for you to get started in building something for yourself. Oh, no, because it's like, so coming outside as a kid, well, I say when I first started, I spent a lot of time of Harlem because my grandfather was from Harlem, so I spent like summers down there. But like my aunt moved to Harlem,
Starting point is 00:15:04 and like when I first started spending a lot of time there, you coming outside, this dude on my aunt's block, he had a clothing store and fucking Tyson, Beckford used to be in every day. And this is like in 96, 95, 96. So he's like the biggest fucking supermodel. He's in all the videos and all that. But like I'm seeing Tyson Beckford. Then you see in Mace and you seeing, um, you seeing all these people in entertainment, but the only commonality that you have with the neighborhood of a person that's successful is the person that's hustling. So you can't like, as a kid, you don't look at an artist and be like,
Starting point is 00:15:33 I could be an artist. You say, well, I seen him hustling and, and I could do that. I see it every day and that's the only thing you'll know so when I looked at all those kids I'm like it's not even hustling no more they just coming outside and doing gangster shit you know I mean because they really don't have nothing to do they don't have no resources and the problem in like New York City is more predicated on lack of education lack of resources lack of opportunity as opposed to everybody just joining the gang yeah and those Bronx kids it's not like they're like warring over who gets to sell drugs and a certain neighborhood it's all social media disrespect and then shit from the music you know But they grew up, you got to think, right?
Starting point is 00:16:09 If you're 20 years old right now and you are popping artists that everybody's trying to sign in the drill scene, you was 10 years old when Don't Like came out. And you watched Chief Keith and Lil Reese and Lil Jojo and everybody beef over it. So the only pattern you'll know to be as an artist is what you've seen, right? So it's like it's not like a jaded kids who might have been growing up watching a rock Kim or, you know what I mean? Where being a great lyricist was really the emphasis here. But a lot of those kids, like I feel like Kay Flea. is a kid who he has like unfortunately he's locked up but he had he has the ability
Starting point is 00:16:43 beloved too like Dougie beat like they have the ability but they don't really know how good they are like they really don't know how good they are or how good they could potentially be they just getting they just day to day every day right and i think that the biggest disparity is when the people that's older forget that they was that age right like i didn't forget that i was that age and i was just as my brain wasn't developed like theirs wasn't and now you mix money into that shit what you think is going happened disaster. There's a prison guy that I was talking to recently. He was talking about, you know, the jail for like the 18-year-olds was one thing. And then there was another jail that was like 20 to 22 years old. And then there's like another jail for the 23 to 30 years old.
Starting point is 00:17:22 And he was telling me that the difference, even just between the 18-year-old section and the 20-year-old section, never mind, the 24-year-old section or however it was sorted, was so unreal because the 18-year-olds were so aggressive and so not shaped to exist in this world or whatever. And that really is. When you think about it, think about how people acted when you were in high school, bro. Oh, yeah. Even the first couple years out of high school, people really start to have to grow up and turn that switch up. You know, it's crazy that you said that because I feel like, like, I lived in, the only other place I lived in New York was Maryland.
Starting point is 00:17:57 I lived in Maryland for a year for the seventh grade. But, like, New York school systems don't prepare you for high school. High school is, like, really responsible, right? It's like, when I lived in Maryland, you had to get to your class by yourself. When I lived in New York, in middle school, like, they got hall monitors watching you the whole time, and you can't go nowhere. It doesn't prepare you, but, like, to your point about, like, the mentality, right? Like, when I was a teenager, everybody wanted to go to Sponford is the jail that everybody goes to when they're young.
Starting point is 00:18:27 You know what I mean? That was the thing. Like, my friend go to Sponford, be gone for a money. Be like, yeah, man, I was in there. catch a right it's a mentality of of it's not conducive to our living though but i also i battle with that as working in hip-hop because a lot of shit in hip-hop is not conducive to my living either you know what i mean my culture like this culture that we hold up so high and all of that shit a lot of that shit is detrimental to my people so i always battle with am i not necessarily doing the right thing but like
Starting point is 00:18:56 if i'm in this space and i sign a young dude or a young lady from a certain area how can i help them of that mindset. Right. But there's a lot of people in hip-hop who want to deny the connection between the music and the violence as well. To an extent that it's a direct connection. It's kind of absurd. Like Nikki, Nikki put out a statement in response to Eric Adams or whatever saying, like, oh, the music is not the source of the violence. It's like, no, literally songs drop and then bodies drop the next fucking day from some of these songs. Well, it is, no, there is a connection, right? So the bigger issue to me is there's not enough, I don't want to use police I want to use like transparency, right?
Starting point is 00:19:36 Like, I feel like I, for me, when I was younger, and I think I said this on the podcast we did before. Like, it was a dude in my neighborhood who, his name is Uncle Gene. He was in front of my uncle, but he was a CEO on Rikers, and he had found out I was gangbanging or whatever. So he pulled me to the side,
Starting point is 00:19:51 and he was just like, yo, I'm not going to tell your mother what you're doing or nothing. Like, you got the right to do whatever you want. I'm just letting you know when you get the Rikers, I'm not Uncle Gene no more. You're going to have to fend for yourself. So if you want that shit, keep going.
Starting point is 00:20:01 but if not, you need to stop right now. And I had, like, you know that term is a village to raise a child. Now it's like, I don't give a fuck. Like, that ain't my cousin, that ain't my little brother, that ain't my, but people don't even care about their little brothers and that because they can't even see shit for themselves. So I think that the violence in New York, we'd be, it'd be ridiculous. And I'm not going, I don't know Nikki Minaj, I can't speak for her, nothing, but it'd be ridiculous for us to say it's not a connection because it was a connection when it was
Starting point is 00:20:27 G-Unit. When it was G-Unit and they was aggressive, everybody knew when When they came around, they all came, they had their white teas, Nanky caps. They had an energy that people started emulating, right? And now the connection is so much more direct because these kids are able to make a song, put it out two days later with the video. But like, think about D block, right? D block, that was, the name was named after like a cell block in prison.
Starting point is 00:20:49 So that's, you got to think about marketing, right? Like, if you, if you're saying, and I, kiss style, I grew up on a lot. It's like, I got this tattoo on my neck because of styles P quote. But when I was a kid and I was listening to the locks every day, I learned a lot of stuff from them, but I also learned how to be, I had a mindset of being violent because of certain things they said. It'd be ridiculous to say that that's why the whole shit, I'm not a role model. I don't raise your kids. No, yes, you do.
Starting point is 00:21:15 You might not want to take, you don't have to take responsibility, but to say that, like even for you, Adam, right? There's young kids all over America or wherever, or it might be a young kid. Where you from? New Hampshire. You're from New Hampshire. I only been to New Hampshire like one time. That's one more time than most people. But it might be, let's say it's a young white kid in New Hampshire that sees what you're doing every day and says,
Starting point is 00:21:39 damn, Adam went to school right there or he used to live or he had a job right there. I could be that, right? That's how hip hop is. So if we see somebody that's banging blood or banging Crip, you might not say I'll blooded him in or I put him on his set or whatever, but he's going to become, he or she is going to become join a gang based on because of you because they're looking at you as fucking Superman. You feel me?
Starting point is 00:22:03 And to say that there's not a connection, it's definitely a connection. I just think that artists can't take a direct responsibility for it because they can't control it themselves. And there's this whole cycle of life that a lot of people don't necessarily acknowledge, but there's a thing where you're a kid and you need support from your community,
Starting point is 00:22:22 from your parents, et cetera, from your family, and they're the one. Like, you can't just exist as a six-year-old. So, you know, your childhood is covered or colored by the fact that you need the support network around you. Right. Then you start to turn, you know, 15, 16, 17, 18. And this thing starts to click in your brain where you're like, oh, no, like, I could be independent. I could be outside.
Starting point is 00:22:40 I could stay out to four in the morning. I could have a job. I could have a hustle or whatever. Like, I don't need my parents. I don't need to talk to my mom all week. And guys start to get into that mind state. Then you get a little older and you start to have kids. And you start to think, okay, society does matter.
Starting point is 00:22:56 because I actually do care about the world that my kid is growing up in. And you don't want to raise your kid in a world that's full of fucking 18-year-old thugs who are just doing whatever the fuck they want to do. You know, you want to live in a community that takes care of itself, et cetera. And that's this whole cycle of life where you have this chunk that might only be five years or however many years of your life in which you don't really care about the social fabric as much. But it matters to you before and it matters to you after. Hey, guys, just wanted to interrupt this here interview and let you know that this podcast is sponsored by
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Starting point is 00:24:00 dosage you need and what might be best for your particular needs. And the best part is that these are chewable tablets, not no weird ass horse pills. These things are made in the USA and shipped directly to you so there's no added costs. It's very, very inexpensive. And we have a special deal just for our listeners. You can try Blu-chew for free when you use the promo code, Adam-22 at checkout. You'll pay just $5 in shipping. So head on over to blu-chew.com. and use promo code Adam 22. And you will receive your first month free. When I was a teenager, I didn't, I didn't understand the word value until I became a parent.
Starting point is 00:24:34 And I don't even think I understood it then, right? Because, like, when I was a teenager, I didn't care if I lived to die. Like, I had a, I went to this alternative high school, and I had this, it was like a small room, like, smaller than this room, maybe. And it was like maybe 10 of us, like six boys, four girls. And we would have like a counselor come in one month because, you know, we didn't have guidance counselor. So the councilor come in and just talk to us. And I talked to this guidance counseling, she asked me, I think I was 16 at the time. She said, where did I see myself where I was 18?
Starting point is 00:25:00 I was like, I'm not going to be a lot about the time I'm 18. And she was like, why? And when I explained to her, why I felt like that this lady broke down crying. And I'm like, I'm like, fucking, you crying for. I'm the one that's going to die. Like, you know what I mean? Like, that was my mindset, but I didn't see value. So the thing about it is we got tons of kids all over the world that don't see value in themselves.
Starting point is 00:25:18 When they look in the mirror, they feel invisible. And the only thing that might make them feel visible is putting on a bandana. The only thing they might feel visible we're doing is putting out a record, right? So you, and then I think like this is my responsibility as an executive, right, is when it comes in is, I'm sorry, but I got a soft spot for sad stories
Starting point is 00:25:36 because I come from a sad story. So when we start talking to these artists and I'm trying to sign one or two of them, it's like, I'm like, I got to change this kid life because they're going to be gone. You know what I mean? Like I really look at that shit. I'd be like, damn, like kids really lose their life
Starting point is 00:25:50 over this music shit. Yeah. I remember when I first found out about K-Flock. I did one of these late nights sitting on YouTube, watching a thousand fucking clips in a row type things. And after a little bit, I realized that I knew
Starting point is 00:26:03 the guy who signed him, like the guy who was in charge of the label that signed him. So I reach out to him. He's an older white guy. And I said, like, bro, this guy, A, the music is fire, but B, I cannot believe some of the shit he's doing on Instagram. And he was like, what are you talking about? And I'm like, well, there's this fucking
Starting point is 00:26:19 video of him running through his ops projects and talking about. you know come outside i'm outside right around he's on live the whole time etc and i realize this dude that i'm telling about it has no idea he hasn't seen any of this he's not in tune with the actual violence that is that is making this music so popular in large part but that's why so that's why i said the conflict comes in right because it's there's no morality in business there's absolutely no morality in business so when people start talking about some oh this that and the third they ain't got no morals there's no number business is number business is
Starting point is 00:26:53 It's calculated risk. Right. So when a person like you might be saying is looking at that artist, he's not, you don't give a fuck about none of that you got going on. You hear, you hear for me to demonetize, for me to put some bread in your pocket of Monta. One of the realest things I ever seen, ever said. You familiar with Osceino?
Starting point is 00:27:13 Mm-hmm. So I'm watching I'm on say cheese the past few days, yeah. Oh, for a, yeah. Yo, so, Schino, I used to live with Osceino for a little bit, right? But I was around like 19. Oskino, he'd been through a ton of shit in his life. He had a meeting with Dame Dash, right? And Oskino said to him, like, he was still on the street.
Starting point is 00:27:31 And he said, man, I ain't making no money. I'm still out here robbing people and, you know what I mean, doing shit? Dame was like, I don't give a fuck. You say, he said, you think I give a fuck that you rob people? I didn't sign you to rob people. I signed you to give you an opportunity to change your life. Where's your music? So O kept, like, oh, like, he had a partner.
Starting point is 00:27:50 they never see eye to eye he's trying to go solo but they end a deal to be partners he don't have a solo deal but it was real eye open to me to Dame and I don't think Dame said nothing wrong
Starting point is 00:28:00 because he's like I didn't like you telling me you in the streets and you hustling and all that like I don't care about none of that shit I don't feel sorry like I'm not about to feel sorry for you and go on my bank account
Starting point is 00:28:10 and give you some bread I signed you to work and I think that the biggest mishaps is that people don't understand the construct of work when it comes to music because it's culture
Starting point is 00:28:19 and it's art and people think, oh, I just, I get to get up and do whatever I want all day. Like as if the work should just be a product of however the fuck you're feeling. Which is really not how life works. That's the smallest part, though. But that's the smallest part of everything, right?
Starting point is 00:28:32 If you look at any form of entertainment, specifically sports, right? Like, all right. The playoffs ain't the playoffs if everybody ain't putting in the working off season. If everybody's just chilling and they're like, yo, now athletes is like just, a lot of them just overgrown fucking kids
Starting point is 00:28:47 with crazy athletic ability. But if none of them do any work, working in the off season, what's the product? The product is not going to be but so good. Right. But if they put in all of the work, that's how you get to champions and MVP's and six men's and all that shit. And can you imagine someone in the music business taking on the role of like a coach?
Starting point is 00:29:04 Like actually, like I don't know exactly what coaches are doing, but I get to understand that they're pushing these motherfuckers to go hard as fuck. Imagine if you had a guy like that for an upcoming rapper who is treating their rapping skills like that because it's also kind of the coach's business that you're not getting in trouble that you're not getting fucked up etc well i'll say i mean that's why i named my company trying to go off and said the time you know because i adapted that mindset of like i grew up watching michael jilton and i grew up watching coby brian and i was like and then the the lakers and the bulls and all that and i was like i'm never going i said to myself like i'm never going to hit that game winning shot like i'm
Starting point is 00:29:38 never going to get that situation so i but i could be the coach i could be the person that like grooms the talent and builds them up to be the best version to be the michael jillian or the cobb and So I try to implement that, you know, into how I do A&R, how I am as an executive. Okay. So what about asylum didn't work for you? How long were you with them? A couple of years? Two years.
Starting point is 00:29:59 Yeah, it's different. And why'd you move on? Well, so the thing about asylum was, which is a great company. I'm going to first go off and say that. I'm not saying that because I got to keep my relationships intact and none of that shit. Gabby Paluso took a shot on me when it was a few labels that was trying to hire me to work there, but she took a shout on me when everybody else kind of backed off. Gabby Paluso, my man Dallas Martin, he came along.
Starting point is 00:30:21 The thing about asylum was, it's a great company, but for my skill set of what I felt like I brung to the table, it didn't compliment me, right? So there's different things that I felt like I was capable of doing that I just wasn't permitted to. And that wasn't due to the executives I work with. That was just due to budgeting. You know what I mean? But when you work at a label, it's a lot of it's improvision.
Starting point is 00:30:46 You know what I mean? Like if you don't have the access to certain things, you got to figure out how to do it. And for me, where I'm at in my career, I'm 39 years old, but I've been doing this shit for 20 years. I just didn't want to fight that fight anymore. You know, so that was one of the reasons why I left. But at the same time, it was like, you know, I wanted to grow a bit more. You know what I mean? I've only worked for three labels in my lifetime.
Starting point is 00:31:06 And that's Rockefeller, asylum and QC now. So when you sign on with asylum, though, they just give you a little roster of artists and they're like, these are the ones we want you to be involved with? Or is it like one or two specific artists? Well, there was a few, I mean, it was Sada Baby first and foremost. Right, because when you were here most recently for the No Jumbers show, that was when you were very much involved with his career. Yeah, so it was like I was, I was working on, we was working on Side of Baby's project,
Starting point is 00:31:31 but then also I had the opportunity to sign artists. Like I gave a few artists opportunities, you know what I mean? Like I signed a few artists over there. But, yeah, ultimately, like, it was some art. When I first came in, there was artists that we would be and let go. And it was like, all right, we're going to. rebuild the roster. So we started rebuilding the roster, building artists. And then I ain't going to lie. Another decision was it was like when that pandemic shit happened, it's nothing we've ever
Starting point is 00:31:54 seen in our lifetime. Right. So it was just like, man, I was stuck between a lot. Also, I went through a lot while I was there. Like I lost my dad when I was there. You know what I mean? Like all that shit. So it was, it was, yeah, it was, thank you. I appreciate that. But it was a lot of different things, you know, going through. And I just, I wanted a new start in a sense. Right. Yeah. Um, I want to get more back to the dad thing. Yeah, we can. I'm comfortable talking about it. In terms of Sada's project, what was that like?
Starting point is 00:32:21 Because I very much got the idea that you were trying to wrangle him, that you were trying to get him to actually give you records and that it was not that easy of a process. Well, it's not that it's not that easy. It's like Sada, what he doesn't get credit for that people don't get a chance to see as him in the studio, right? Because he's a volume, like volume, a lot. He can do a lot.
Starting point is 00:32:40 But, like, he's really good at how he put shit together. And I've never seen nobody. get high and do 11 songs in the night. You know, like, you see artists, you know, get high, and then they fall asleep. And Sada, I just felt like at the time, you know, when I first met with Sada and we first started working together, me and him built the brotherhood amongst ourselves.
Starting point is 00:32:59 It was bigger than us just doing music. Because for me, like, I'm really, really enriched in my family. So, like, I'm going to have to be comfortable around you because it might be a day where I've got to have one or two of my kids or all three of them be somewhere with me when I'm working. Okay. So we had built up a nice relationship of life's rapport, and then that led to us making the right music, you know?
Starting point is 00:33:21 And we built, we did the whole lot of shoppers record. You know what I mean? Like, we did that. And when that happened, it still was a pandemic, but that shit took off so quickly. Like, I seen Pitchfork write an article about how we was paying like Charlie DeMilio and all. Sada did not have a budget to pay 100 of them people. They get paid an astronomical amount of money to dance for 15 seconds.
Starting point is 00:33:41 The shit took off by itself. Right. And I think that, you know, when it took off by itself, from a label standpoint, from my standpoint, and Sada standpoint, we all weren't in a line because things were happening so quickly. Right. You know what I mean? So we did make a good situation out of it, like the record went gold. You know what I mean? But we could have done more.
Starting point is 00:33:59 But if you're you and Sada, Sada, and he's just kind of doing his own thing and he doesn't necessarily feel the same obligation to get this project out the door and everything, is that frustrating to you? Because you probably feel like you know exactly what he's. should be doing with his time. And then meanwhile, if he chooses to do something else, is that hard for you to deal with it? I say yes and no, only because like, the thing that was difficult about it was, it was like, I think that the thing with Sada is,
Starting point is 00:34:24 is that in his mind, he has an album, right? And this album sounds a certain way, it looks a certain way, it feels a certain way, and while he was making a lot of records, he just hadn't put that, he just hadn't put that album together. So he will always drop the Bardier Bownies or you know, a little song here, song there. But I'm not going front here.
Starting point is 00:34:44 Like, he don't play instruments, but he's a musician. I don't know. People might not take that serious because they look at Sada and see his rap style, but he really into his music, for real. And I feel like he just has, he might have a level of perfection that I don't know what he needed. And at the same time, life is happening.
Starting point is 00:35:01 It's all types of shit going on. So it's only but so much time we can all allocate to these projects we work on. But then it's like the reality of the business has got to be your boss is kind of breathing down your necks being like, bro, like we need this fucking project. Yeah, I mean, of course that happened.
Starting point is 00:35:15 You're the one who has to deal with reality because you don't want the rapper to be too bothered by having to deal with reality, right? Gabby was on my ass. But I love Gabby for that. But the same time, I was like, you know, I think it was a lot of figuring out. And that was Sadd's first hit record.
Starting point is 00:35:29 The whole lot of choppers, excuse me, was Sadd his first hit record. And, you know, it came at a time where you couldn't really perform like that. So when the record came, he was really focused on that at the moment. You know what I mean? Like, of course, you get a hit record.
Starting point is 00:35:39 You make more money than you ever made. You're more visible than you ever been. So, you know, it was a moment for him. And I think that he, I believe inside of 10-fold, I think he still has enough time in his career to show people how great he is, you know what I mean? Because I've seen it, you know, but it's just about the delivery.
Starting point is 00:35:54 But does that feel weird having to walk away from something like that? Does it feel like you were in a two-year relationship that just kind of fizzled out? Listen, I was in a four-year relationship with Dave East. Right, yeah. You know what I mean? They got to all kind of feel like weird relationships. Well, yes and no.
Starting point is 00:36:07 So I don't like to start shit that I don't get a chance to finish. Right. But at the same time, it's like, you know, what I had to start learning about myself is that as much as and I'll give this analogy this is no jumper and I'm pretty sure you've got like other business ventures
Starting point is 00:36:24 and all that but you're in the Adam business right? Like end of the day like if one or two people might not work on the podcast you're building for him on show Adam going to keep doing what the fuck he got to do for Adam his lady and his child regardless to anything that's how I started I had to start thinking I had to stop putting everybody ahead of myself
Starting point is 00:36:42 I put every, I'm talking about my whole, bro, my whole life, I've always been the person to give you what I ain't got. You know what I mean? Some people didn't stole shit from me looked the other way. You know what I mean? Just to not make it too crazy. And I'm not speaking about artists because you know how that could get twisted. But I'm just saying generally, like, I had to really start putting myself first. And it wasn't just me walking away.
Starting point is 00:37:04 It was like, this is what I want to do. You know what I mean? Like I had a conversation. I met P through doing everyday struggle. You know what I'm saying? And me and P, we had a few conversations and shit. I had already met Coach. I met Coach when Yaddy did the freshman cover because I had Dave.
Starting point is 00:37:20 You know what I mean? So we was on set together and somebody introduced us. I had met coach and all that, like, like, 2016. I already knew who he was. But like, I met P. And we started speaking and he started telling me about his vision. And, you know, with plans he had down the line. And it wasn't just about, like, for me,
Starting point is 00:37:35 as much as I love triangle offense and it's things that I'm still building out with that, aside from it being a label because it's not going to be a label anymore. or management company, I started having to say, like, I don't want to be the man no more at a company. Like, you know what I mean? Like, I don't want to be the fucking star player, you know what I mean, or the GM. If my skill set is going to complement what's already been going on and let me do that. So I just was like, you know, let me, I wanted to take a step back.
Starting point is 00:38:00 What kind of shit were they saying to you about the vision for QC and how it might be different than what you had been doing at more of a traditional label? Well, what I looked at mostly was, you know, the only thing I could really compare QCC, C2 that I've been around was Rockefeller. You know what I'm saying? And Rockefeller had three CEOs. You know what I mean? Of course, we had legendary artists.
Starting point is 00:38:18 Kanye, the biggest, shit, the biggest artist that came to fruition. I have any artists. But I looked at it and I compared it to how they were doing things. And before I even took the job, I spent a year just building and being around and just speaking and building relationships. Because to me, it was like, yo, if I'm going to commit to something, I got to feel comfortable. So the vision was like, they started to start a. sports division. You know? You got QC sports, which
Starting point is 00:38:46 I've always wanted to be in sports. I'm on sports right now. No, but I get the opportunity to talk with the sports department because all of our companies run vertically. So they're signing actual athletes? Absolutely. Professional athletes or college as well? Professional athletes. You got NBA players, football players, baseball players.
Starting point is 00:39:02 Shit, you know what I mean? So I was looking at that and looking about down the line, right? Like, of course, I'm doing music now, but shit, I'm about to be 40. I'm not going to be trying to run to all these cities and sign artists the way I am now. I might be one to sit, course, out at the game and make sure my artist got the biggest endorsement. I mean, make sure my athlete got the biggest endorsement. That's down the line. And that's just things that I have the opportunity to learn there. Not necessarily is going to happen. So I looked at that.
Starting point is 00:39:27 They got quality films, which is another division of a company that's building out stuff on the film side, solid foundation, which is the manager side. But it's always got to be attractive linking up with a company when they're still very much linked to the founder, right? Absolutely. Absolutely. I'm sure working for Atlantic records in like the 60s or the 50s or whatever when that shit was founded you might have really felt like fuck this is a this is a real thing that has meaning to it whereas it's it's probably easy to see that with QC the same way that if I met new talent with no jumper and I could kind of sell them on the idea no jumper whereas 20 years from now 30 years from now maybe
Starting point is 00:39:59 I'm gone then like it's got to be kind of hard to like sell people on shit when you're like the further down the line was that part of the appeal with QC yeah it was like you know the thing about it is like coach and P is like super hands-on right I mean and one One thing I'm really big on, I was raised by, like out of seven grandkids, I'm the only boy. You know what I mean? I was raised the grand women my whole life and QC is ran by a lot of strong and intelligent women that got their shit together on another level. So it was, it was a lot of things that factored into it.
Starting point is 00:40:26 I was like, yo, I want to go over here and I want to learn and I want to build. It's already a house that's built. I'm just trying to build another wing. You know, I'm trying to put my spin on it and build another wing on it while I'm here. You know, getting the opportunity is all about what you do with the opportunity. And that's one thing I say about me, like even my Amazon shit, I don't have no manager like I manage myself okay you know what I'm saying so it's like my Amazon deal didn't come from somebody linking me with somebody only thing I was is is Karen civil invited me to a party that
Starting point is 00:40:52 yG was having out here like 2019 and it's at grammy weekend I went to the party it was at uh what's that shit on highland um lucky strikes okay I went in there I met my man Tim Hinshaw you know I mean from from Amazon and he told me I was on everyday struggle he was like yo man like I fuck with you if there's anything that we could work out and that was a year in the making it It took me a year. So I'm the person who, when I was a kid, bro, I was just like these kids. I want everything tomorrow, everything tomorrow. But once shit's done, then it happened tomorrow, I'm like, okay, I just got to build it. So for me, it was just like looking at QC situation. I need to go over here and I need to show them why they were correct about hiring me. You know what I mean?
Starting point is 00:41:28 Amazon. I need to show them why y'all was smart for signing me because being the media personality is like being the artist. Right. So I got to do what I got to do. What's your actual workload look like with QC though? Like, are they giving you existing artists that they have on the roster and be like, we want you to help with this, this and this with them? Listen, I ain't gonna lie. Or are you strictly in charge of bringing in Newtown? Do I wish I was working on a little baby album? Absolutely, but I'm not.
Starting point is 00:41:49 They probably got that. All that's done. That's what I'm saying. But honestly, like, I wouldn't even, I wouldn't say that I wouldn't want to work on that. Of course I would let out of opportunity, but that's not what I'm here for. Baby's on autopilot. Me goes, Yadi, you know, I'm working with the city girls, you know, right now on
Starting point is 00:42:06 their stuff. I signed new artists. I signed baby money. Oh, yeah. I see him in Detroit, yeah. Yeah, so it's like I get the opportunity to bring in new acts and build them from the ground up. He was supposed to do an interview like a week or two ago. What happened?
Starting point is 00:42:17 I think it's like, changed or something. All right, because I guess you want to put him on his body. I know that I'm on his body because he told me he was coming here and I was actually going to fly here with him just to come show support. Right. But yeah, baby money is like the newest guy that, you know, I signed and I've been like super putting my hands on to his projects. And we dropped the easy money project. We got some other stuff in the works that's coming down on. It's interesting hearing you say that because I feel like that's one thing that's always kind of kept me from feeling like I could really work with an artist is that I just don't know.
Starting point is 00:42:46 I don't have the confidence or like the experience to tell artists what to do. And I don't even trust my own opinion in terms of like. You know it's not really not what to do though, Adam. Like it's really like this, right? It's like I'll say like for the most part it's just selective suggestions. Right. And then sometimes with some artists, you got to give them the idea and let it be their idea. You know what I'm saying?
Starting point is 00:43:05 But it's really selective. Like for me, I say like my process with baby money, I went to. to Detroit and got the studio with him. And we just sat and he, like, I told him like, yo, I'm thinking like these type of records for you. Like we'll talk about this record once it comes out, but I gave him a concept, not specifically a concept, but I gave a producer like an idea that I had for a beat. He made the beat and the shit came exactly, not exactly how I thought it was going to be, but
Starting point is 00:43:27 the idea came to fruition. So it's just like, you know, it's just showing and proven. If I came to, if I said Adam, yo, I want no jumper to take on the Wayno podcast, whatever it is, you'll be able to tell me like, all right, Wayne, No, that's a video. like you could do it, I'm down, but this is how it's got to be done. It's no different than that. I could sit down and watch an hour or two of you podcast and give you a whole sheet of notes and say, I think that we should put you with this guy.
Starting point is 00:43:49 Exactly. That is easy for me. But it's the same shit as music. Yeah, but I don't know music like that. Like, I know how to listen to it and like it, but I don't know how to build it. You know, I've never been in that position of having to put a beat together. So I would never be able to have a conversation with a producer and be like, I want this kind of beat and I want it to do this, this and this.
Starting point is 00:44:06 I don't even have the language to express that on feeling. And the way I ANR is like, man, like I just think back to when I was a kid, right? And I say like, you know, when I was a kid, I used to always imagine like, what would it be like to be in a room with an artist and be able to have some input, right? And I got those opportunities earlier, Rockefeller. And I got those opportunities with artists I was managing with Dave Ease and other people I managed and instead. And it's like now this is this is just me with 20 years of experience, not telling you what to do, but just selectively suggesting like, yo. It's like you said, like a coach. Like I could watch.
Starting point is 00:44:36 I've never coached a basketball game ever, but my son plays ball. And I watch him play and I'm like, dog, I be with you in the gym when you practice, like you can fucking lay up with your left hand. Stop being scared to do it. If you miss, you miss, but just do it again. So I'm able to apply that same construct into what I do musically. One time I was in the studio with the artist and he said a bar wrong objectively, like he said like have when he was supposed to say has or some shit like that where to me as a person
Starting point is 00:45:03 who, you know, originally like I was a writer and stuff was what I really cared about. and I care about grammar. I care about a sentence like sounding correct. And it doesn't matter if you're using slang or whatever. It's like I just I care about the structure and the integrity of the sentence. Right. And I had to tell him. I'm like, yo, like you got to say like this instead of this.
Starting point is 00:45:22 And they did it. And I did get a little bit of a high from it where I was like, ah, now I helped him with that one bar and now I feel a degree more comfortable potentially telling him other things. Now, I don't think I was ever even with that person in the studio again after that. Yeah. But I could see how you could get into that. But it's got to be a tricky fucking line to walk. It is.
Starting point is 00:45:41 I mean, because you know, everybody that's in the studio, most of the guys that's in the studio is the homies, you know what I mean? So everything is hot to a lot of them. Like, they go, oh, yeah, that's fine. Like, he's the best, he's the best, he's best. But at the same time, I think when an objective opinion comes in as long, it's all in communication, right? Like, as long as you're not doing something to tear the artist down and you
Starting point is 00:45:58 just being honest and transparent with them, like, like, yo, I think you should, you know, try it like this. Because you got, the artist is like, fuck, you can't tell me nothing? Like, what kind of car you drive? You want to drive? My car you. What kind of watch you got? Like, a lot of artists, they identify with what they see.
Starting point is 00:46:11 So if you ain't doing what they're doing, then they don't want to listen. And maybe if you were a Kanye, they would just take your advice. Oh, I don't think any, yeah. But it's like, it's a little different with you where they might know that you have a bunch of industry experience. But, I mean, you're not Timberlin. It's not like in their face. I'm not. Look at his life experience.
Starting point is 00:46:26 I look at it like this, right? Like, I haven't been doing what I've been doing for so long just because I'm a nice guy. Right. You know what I'm saying? Like I'm good at what I do. And I have, if anything, now, don't get me wrong, like for the records that I have worked on, do I have, I don't have fucking number one billboard records, you know what I'm saying? But I have projects that I've worked on. I have artists that I've worked with.
Starting point is 00:46:45 And I could show you my resume and been like, yeah, this is what I did. You know what I mean? And what I learned about is because when I was at Rockerfell, I used to always be so tied to the young guns, I thought that I couldn't have a career outside of them. And then I was, it kind of prevented me and gave me that, like, apprehension on like, damn, I can't really do this. All I know is them. But it's just the same shit Like you if you're able to be able to say All right I can suggest this for this person
Starting point is 00:47:07 You can go back and tell him like yo You should try it this way You know what I mean And it's all based on your experience So I don't I don't trip off shit man I'm blessed to be in the position I'm in I mean you seem like a real people person Where you get that connection to an artist
Starting point is 00:47:21 And you're good at building an actual friendship And an actual relationship And you don't mind Sort of digging in on the details Of what might be going on in their career Like when you're saying You were going to fly out to LA to do the little media run with one of your artists.
Starting point is 00:47:36 Like for me, when I think about what I'm doing with my time, it's like the idea of like going on a flight to just help one of my guys out to do something. It's like, holy fuck, that feels like such an investment of time. I feel like that kind of thing comes more naturally to you. I mean, I've been doing it for so long. But I think that, you know, you also need to be able to show like the support on every level. It's like baby money about to go on tour with Baby Face Ray. I'm trying to try to pop in at least three dates.
Starting point is 00:48:00 You know what I'm saying? And it's like I just went to Coachella, you know what I mean, to see the city girls, you know, and they've been working for fucking three, almost four months on their performance. Like, you know what I mean? And they got it together. And sometimes you just need to see the people that was in the studio with you. It ain't got to be like, I'm not, while they're performing, I'm not telling them what the fuck to do or suggesting, hey, spin like this or twerk like that. I ain't doing none of that. But it's just good for them to look over and be like, oh, well, he's here when I'm in the studio, when he's in the office, he calls me and checks him on me.
Starting point is 00:48:27 when he's at home, so when I'm trying to get things done, you know that I'm on your side. Like, one thing I always say about, like, being at a label is you ever see them conversations about artists say,
Starting point is 00:48:37 oh, no bad the label don't do nothing. It's not necessarily about doing something. It's about just being there for support. The label's not there to hurt you. They're there to help you. Right. If you don't have a relationship with the label,
Starting point is 00:48:47 if you feel like it's fucked them, they're going to feel like fuck you. You know what I'm saying? It goes hand in hand. And a lot of people do sign to whack-ass labels that have no idea how to market them, but then also a lot of artists
Starting point is 00:48:55 signed to, like, good labels that are actually making intelligent decisions about your career, but they just don't possess the ability to understand what the fuck the label is trying to pull off. Yeah, I think, but see, what people don't get a chance to see when it comes to these labels that it's like, even for me, like, for me to be,
Starting point is 00:49:11 say I do A&R and I'm going to end or B, oh, that's some bullshit. It's tons of people that put work in day and night. Like, a label is just like any of a fucking job. Costco is not only ran by the motherfuckers that's in there doing stock or the people that's on the cash registers. That shit is a whole corporation. So in order for us to build some shit, shit up. Everybody got to be on the same page.
Starting point is 00:49:28 And I think that when those situations happen when you sign to a label that doesn't know how to market or whatever case may be, it might be the management. Shit, it might be the artist. Most times it be the artist. You know what I mean? Most times it's the artist. But the thing about it is, it's like, my whole thing is this. I don't give a fuck who take the last second shot.
Starting point is 00:49:45 If you want a basketball, I compare everything to basketball. If you play for the fucking Golden State Warriors and you ain't played a whole fucking season and you just get in and make one defensive play and y'all win the championship you still get a ring everybody still gets a ring because it's a collaborative effort amongst the team it's not nobody you know everybody be on here so
Starting point is 00:50:06 my ain't bigger than the program and you're not right you ain't bigger than that you ain't bigger than this shit it's about us it's not about you it's a weird lane that you're in or a weird job to have because it's like you're you're basically hired to place bets right yeah because if you just so happen to sign somebody who turns into little dirk then you're You're a fucking legend just off that. Yeah. Whereas you could sign 20 other artists that might have been indistinguishable at the time that you signed him from a little dirk at that stage in his career and for various reasons.
Starting point is 00:50:38 You know, you could have a guy who's the best ANR in the world and never has a real knockout smashed throughout his whole career just because he didn't have enough time to really like get that perfect one off. Well, I'm saying, you know, I'm happy you said that because even as, even for artists, right, this is why I try to tell artists, right? You look at Little Dirk, for instance. Little Dirk, while he's selling 46,000, is fifth or six week and got the number one album again and all of that.
Starting point is 00:51:05 That shit is a 10-year. He's only 29 years old, right? Like, this is a 10-year career. If you told me in 2013 that he was still going to be big now, I would have said, no. I would have never believed that he would be that guy. You don't hear, and no district chief chief. No disrespect at all, yeah.
Starting point is 00:51:20 But he ain't Dill Dirk today, but that's development. Little Dirk was a Coke. boy, he was running around with slow bucks in them in New York for a while. He was hanging real strong around dream chases. But he was around future, God. And I think that what he did was every situation, every opportunity he got to be around. He just picked up little pieces. He picked him little pieces.
Starting point is 00:51:41 And him and his team, like, shouts out to OTF. Like everybody, when people bring OTF, they bring up all the negative shit. But, man, shout out to my brother Dilla, man. Like, you know, at Olu, like, you look at his team, man, he's a major artist. But that's not something that happens overnight. I mean, that's really not something that happens And a lot of times you as an R, you've moved on to another label or another situation,
Starting point is 00:52:02 etc. By the time that the artist that you signed actually gets to that point, right? And there's got to be a lot of times where you feel like, fuck, I didn't get the credit I deserved for that. Yes and no, because sometimes, and this is what I was about to say about, like, artists, right? Like, you don't have to be a little dirt to be successful.
Starting point is 00:52:16 True. Like, you don't have to sell, you don't have to be gold and platinum to be successful. You know what I'm saying? Like, you can be, there's tons of artists that fucking make hundreds of thousands of dollars, maybe a million dollars a year, just fucking touring. Bro, I was telling this, like, I was saying this to, I remember Just Blaze told,
Starting point is 00:52:33 just Blase was always going to Japan back in the day, right? And he used to always come back and tell he would tell the young guns how big they was in Japan. And Japan is on the other side of the fucking world. And you can't see it. But I remember I went to, I went to Japan when I was manager Dave East. And one of the dudes asked me, he said, you work with the young guns, right? I'm like, yeah, I FaceTime young Chris, and he lost his mind.
Starting point is 00:52:52 And I'm like, yo, now no disrespect. Young Chris is my brother. I love me. But he ain't had a hit in a long time. But young Chris could fucking go to Japan right now and just do a tour in Osaka, Shibuya, all these places doing shows and don't know that you got this money over there.
Starting point is 00:53:08 When I was in, like, every time I go to Asia, after a few days, I start to think, if I moved here, I would be the tallest person here. Like, I would be the person. I don't want to say like the most followers or the most well known or whatever, because obviously they love the shit that they love, but if I were to move to Asia,
Starting point is 00:53:24 I could just be like the one of a kind ass dude there. You had East on here before, right? Yeah, yeah. Bro, when we- And I didn't have the boss to ask him about you because you told me he wouldn't say anything. Yeah, I tell you, it was going to say nothing. I said I'm like, yo, I'm going to ask Davey's about you.
Starting point is 00:53:35 And you were like, good luck. No, I ain't going to keep it on. You just said good luck. We wasn't all right for a minute, but we're good now. Oh, really? Yeah, yeah, yeah, we good now. He reached out to me after my pops pass, you know what I'm saying? Oh, wow.
Starting point is 00:53:45 And we should have, like, me and him had a little spat one time, you know, between us but nobody you know it was just our own shit but like he he reached out to me because him and my dad had their own relationship when they would see each other oh wow i'm saying so when my my dad passed like he he's like yo he said nigger i i know how much you and your dad like i know what that was i just want to let you know like i'm here for you you know i mean and it lifted a weight off on my shoulders because you know we did have we did have our disagreements and we wasn't fuck this is a person that that i pray with every day i mean every friday we went to juma we used to pray together. So like we it hurt both of us to not be speaking. You know what I'm saying?
Starting point is 00:54:22 But like when he reached out about that, his man, Shooter had passed and I was, my pride was in the way and I didn't reach out for that. And Shooter was like a close friend of Dave. We spent a lot of time on the road together and I know that that shit hurt him. And I apologize for not reaching about about, excuse me, I apologize for not reaching about regarding shooter. Right. And you know, ever since then, we just like we've been good. Like we speak, you know what mean? We speak and shit. We joke. We just joke all the time now. Right. Well, that's good, man. Because, yeah, I mean, it's always weird when you have that close friendship that turns into, I don't know if it was ever like hatred or, you know, at the very least, just not wanting to speak to each other. I'm going to keep it 100.
Starting point is 00:54:57 I could honestly say, and he'll probably say the same thing. As much as we didn't fuck with each other, we love each other. Like, I really got genuine love. I watched this man. Like, we got out the hood together. Like, I told Dave the day I, like, told him I wanted to manage him. I asked him, I say, yo, do anybody manage you, you ain't? And I was living in a project.
Starting point is 00:55:15 And he was living in a project. He said, no, I'm just doing this, you know, myself. I said, I promise you, I'm going to make you rich. And I didn't even know how I was going to do it. I just knew I was going to do it because I knew with his talent level and my experience and what I had, what I could do. So we never hated each other, but we had a strong dislike for each other for a minute. We did have a strong dislike for each other for a minute.
Starting point is 00:55:33 But that was for us, though. That's why every time people were asked, yo, what's going on with you and Dave, I'd be like, yeah, you know, I would keep it cordial. Like, yeah, you know, he's good, he over there. I'm over here. But that was for us. And then even when we got a chance to speak, we spoke about that.
Starting point is 00:55:46 It's good, though, because if you guys had said fuck each other in the media, then all of a sudden reconnecting becomes a totally different thing. Bro, I took day to become Muslim. I would never do that. I took that man and take a shahada. You know what I'm saying? Like, that's a whole other level of understanding a brotherhood. That ain't got shit to do in media.
Starting point is 00:56:02 That's my faith. Like, Islam is my faith. So, like, I would never, man, of course, you think everybody in their mother when they found out we wasn't working together. Yo, I want to interview you. Tell me what happened. Tell me what happened. I ain't nobody. Like, I just, it ain't nobody.
Starting point is 00:56:15 And he did the same thing. Respectfully, he did a media run and people used to seeing us together. And people like, well, way, no. He just, he didn't want to talk about it. But that shit pays off in the long run because everybody for the rest of your career will look at you as somebody who deals with it gracefully when you exit a situation. Yeah, I mean, I ain't going to say I always want to deal with it gracefully. I ain't going to lie.
Starting point is 00:56:37 I don't like being a bigger person. Being a bigger person is a fucking responsibility that I hate because I've even had people say little, and not him, but like other people that I used to work with in a different time, say different shit about me. I'm like, I'm going to keep it 100, bro. I don't give a fuck, man. I come from, like, my family is poor, bro. But it must have been tempting, too, because he's the big artist and you're the lesser
Starting point is 00:56:59 known industry guy at the time. So there's more for you to gain from doing a say cheese interview and saying, hey, fuck this dude. It's not nothing for me to gain out of that. It's not nothing for me to gain out of that. You wonder why? Because I'm not going to never talk negative or down or, or, or, you know, A of my grievances in the public
Starting point is 00:57:16 with nobody, especially a person I used to bump my head with pray with. We sat together, we prayed together, we cried together. You know what I'm saying? Like, that man was, I remember when I was managing East, I remember one of my little cousins got into a car accident. They said she was going to live, and I was at one of his meeting greets and something.
Starting point is 00:57:33 And he was like, just got head, bro. Like, you know what I mean? Like, we've been through a lot of shit together, so I would never, like, never. A lot of people couldn't say the same, though. Yeah, that's them people, though. You feel me? Like, that's what makes me different between all I don't, but that comes from, my humility and that space comes from, but I didn't grow up, how I live, I never imagine living like this.
Starting point is 00:57:54 So it's like, I'm grateful. Like, every day, I'm just starting to accept what's going on for me. You feel me? Like, I just started going to therapy and shit. I'm just starting to accept what's going on for me because I sometimes felt like I wasn't deserving or I wasn't good enough or I shouldn't have, you know what I mean, based on my background, based on things I've been through. So it's like, I'm learning how to accept what's for me.
Starting point is 00:58:14 now at 39. Your dad passed him, did you want to pursue therapy? Nah, not really. Like, yes and no. Right. My dad, like, the shit happened, like, so fast, bro. Like, my dad, it was his birthday, September 4th. I took him to the doctor.
Starting point is 00:58:33 He told me he ain't been feeling well. My little brother had told me that my dad wasn't feeling well and shit. And I came to my dad's crib on the third, to clean up his crib, like, just for him and shit. And my dad, he's 70 years old, but he pretty, active. My dad was still in the street. I mean, and um... You got that New York energy still?
Starting point is 00:58:49 Absolutely. What? I would tell you something. He said to a dude one time when he didn't know the dude was my man and he said some shit to me. But um, my dad, I took him on September, his birthday, September 4th. I'm like, yo, let's go to the hospital. He's like, nah, let's go tomorrow. I take him September 5th that Saturday. And, um, he's like, they told us he had cancer. It was nothing he could do it. They could do about it.
Starting point is 00:59:11 He passed the 25th. Like that, boom, like, I had this man my whole life. Like, you know what I mean? Like, I didn't grow up in a household with my dad, but I mean, I'm his six kid out of eight kids. We all got different mothers. Right. And me and him had the closest relationship. I mean, you always think you're going to, like, when you think about your parents' passion,
Starting point is 00:59:30 you think that you're going to at least like, no, and then it's going to happen a year later or two years. Like, you think you're going to have a runway. Yeah, I didn't. Emotionally. I thought that my father would be, like, less active. Like, once I found out how sick he was. I was like, how the fuck was he doing? So the day, like the day that I came to his crib to clean up his crib,
Starting point is 00:59:50 him and my son got a, like you would have thought my son is his son. That's how tight they is, right? My son was with me. He made my son come downstairs. I stayed in the crib and cleaned up. He drove and went and went to see my home and went to see my mom's. So I don't know what he talked about with my son that day. But they stayed together that whole entire day.
Starting point is 01:00:09 And when I found out he was sick. I took him to the hospital a day, like two days later, when he could barely, well, I was like, how the fuck did he even drive? I didn't even know how he was driving. You know what I'm saying? But that was just a testament to my pop strip. But the reason why, like, the biggest takeaway from my whole shit
Starting point is 01:00:27 with my dad was, and what made me want to go to therapy, in his demise, I didn't get a chance to be his son. Like, he put me in charge everything. He said, yo, this was going to happen. When you got to do my funeral, you're going to do it like this. You're going to make sure X amount, get this person this money, get that person that, money do this I got these two cars selling shits that he told me everything wow and he
Starting point is 01:00:49 told me at his funeral not to cry he like yo bro still to this day I don't know how I got through that day without shutting one tear wow and and the thing that fucked me up about was I was mad resentful because I felt like he did something to me right like I felt like he like he put that shit on me was harming me you know I mean so I just wanted the what I learned through that though is I was a certain person like even the last time I did the interview which you that person is not who I am today because that's the guy who had his pops. I'm a different person now. So I had to learn how to like learn myself again.
Starting point is 01:01:23 I didn't love myself. I had to learn all these different things about myself again. And I was hiding it behind a lot of shit. Wow. You know what I mean? But yeah, my dad, man, he was a force to be wrecked. But the shit I was going to tell you that when he said a dude as an artist I was managing at the time. He was shooting a video in the Bronx.
Starting point is 01:01:38 And it's these two, this dude that we know, he are artists and his man. and they was just driving by. So my father coming across the street, and they didn't know that my father's right there, but they're talking to my other men, and they're like, well, we know, that thing ain't good over here in the Bronx. And my father hurt him.
Starting point is 01:01:53 He said, who the fuck said my son ain't good? My son good anywhere. Who y'all? And I was like, no, chill. At this time, my father was like 60, 67 years old. Right. And he's still on bullshit time, you know what I mean? Wow.
Starting point is 01:02:05 Yeah. That's crazy. Yeah. But you feel like your dad kind of, like, denied you the right to be a child in his passion? Because you want to be able to just cry and just let it all out, right? So I had never missed the episode of everyday struggle until my dad got sick.
Starting point is 01:02:18 I was still doing everyday struggle because I didn't know like it got really, really serious. Like my dad had to go to a hospice. You know that's the last step before you pass. So when he had to go to the house, I was just telling them every day like, yo, I'm just letting you know now. Like I don't know. Like what's going on with my dad. I might need some time off. So I would do everyday struggle and I would go to my dad crib.
Starting point is 01:02:39 You know, I was living in Jersey. I would drive to the Bronx. you know, go sitting in a crib with him and just make sure I could take care of him. I'm not a nurse, but I did whatever I could. But it got to the point where I couldn't care for him anymore. And my biggest fear was my little brother, he's 23. And that's the only kid that ever lived with my dad out of eight
Starting point is 01:02:57 was my little brother waking up and seeing my dad passed in the room. So I had to put him in the hospital. You know what I'm saying? So like I didn't get a chance to really, I wasn't getting the chance to like accept what was going on because it was like business. He told me like, yo, listen, you're the one that got to handle all this shit. So you do this and stand the third. So at that point, I didn't get the luxury.
Starting point is 01:03:19 That was a luxury for everybody else to be able to just cry and be sad. I didn't get none of that shit. You want to be able to just reflect on it and just be in your feelings and feel that sadness. If you ever want to not be sad again over it, you're going to have to really just sit in that sadness and be willing to deal with it. But then meanwhile, he's like, no, you're going to sell these cars for me. Oh, yeah. And it's like so all of a sudden you're a part-time fucking car salesman. No, that's a fact.
Starting point is 01:03:41 I'm pissed off at my dad imagining him telling me that. No, but my dad, bro, my dad, I ain't going to front. My dad had been preparing me for his death since I was like seven or eight years old. Right. Because he was in the street. So my dad used to tell me shit. Like, I didn't know, like, when I was seven years old, I didn't really like understand. Like, my dad was the number man and my dad did other shit in the street.
Starting point is 01:03:59 But I didn't understand, like, what he was doing when I was a kid? So he used to tell me shit like, Wayne, if I, if I die. And I was like, I'm eight years old. I'm like, what are he talking about if you die? Like, I'm like, I didn't. really even understand what death was at eight years old. I'm like, what is he talking about? But that's because he was living a lifestyle
Starting point is 01:04:15 where he didn't know what was going to come to him. Like, my dad had been through mad shit, you know what I'm saying? So he didn't know what was going to come to him, but he just to always tell me that. So he was always preparing me. And he prepared himself so it kind of softened a blow in a sense. Like, my dad took care of his own funeral. You know what I mean?
Starting point is 01:04:32 Like, he took care of his everything. You know what I mean? He made, my dad made me my youngest brother's godfather when I was 16. Wow. And I'm like, why the fuck, why do I got to go to church and get baptized? I'm like, I was mad because I'm a 16-year-old kid. But once my father passed, I understood why. Because now I'm the only person my little brother has.
Starting point is 01:04:52 You know what I mean? So, you know, I help him and try to just help him become a man. Was it hard for you to, like, keep hustling and keep being this, like, person that you've built yourself into where you're kind of known for your work ethic, right? Like, was it hard to be that? Bro, I'm happy you said that. You know, my father, you know, my father, when them people came in that room, and told me that my father was sick
Starting point is 01:05:13 and it was nothing he could do. He said to me, he said, listen, he said, what the fuck did he say? He said, I'm trying to catch this shit at him. He said, yo, listen, it's going to be days when you're going to miss me. It's going to be easy days.
Starting point is 01:05:28 He's going to be days where it's real easy for you, but it's going to be days when it's really hard. Throughout it all, I want you to keep your work ethic up because he said, I love you because you're my son, but I respect you as a man because your work ethic. So he's like, I don't give a fuck. What happened? Don't you did stop?
Starting point is 01:05:43 He said you, because at this time I was trying to buy a house and all that shit in Atlanta. He like, don't you did? He said, you're going to go work at QC? Go do that shit. You're going to buy a house. You're going to do this for your mom. You're going to do this for your family.
Starting point is 01:05:56 Go do everything because that's what I respect you for. So I didn't like, I really didn't stop doing anything. I took off those two weeks. And then when I came back to EDS, you know, I had never. I had never took a day off so, you know, from EDS, so I wanted to share with the viewers why, it wasn't
Starting point is 01:06:16 for no clout or nothing, I just wanted to share because I had learned while I was off I'm seeing people comment, I'm still looking at social media, and I'm seeing people saying like, damn, we ain't know how much we needed Wano on this show until he's not on here no more. So it's like, I'm seeing people comment like, where is Waino at? Like, I hope he's good because they said I was
Starting point is 01:06:32 dealing with a personal matter, but when I was able to express and share when I went through, when my father was like a pour out of like supporters that just like yo like we happy that you said that because i went through that or i'm going through that right now you know what you feel me so it was cool i mean it's something that everybody has to go through at some point but that most people are just absolutely petrified of myself included where it's like kind of my worst nightmare to have to deal with that with my parents
Starting point is 01:06:59 even though i know it's coming eventually you know yeah it's but you know the thing is too it's like i mean i had seen i seen a lot of death in my life man and i've seen um i've seen um i've seen um i've I just seen a casket. It was crazy. That same year, one of my son's friends died. And he was 13 at the time. Was he 13? No, he was 12 at the time.
Starting point is 01:07:20 One of my son's friends had passed or whatever. So it was like, it was a really, 2020 was a fucking crazy year. Right? But it was like dealing with that with my parents. I knew that I was going to come, but it rose an awareness in me. It was like, yo, because even how my father had his shit together, he didn't have his shit together. How I want to have my shit together. But so I didn't, I started putting this countdown in my head like,
Starting point is 01:07:42 because I remember my father when he's my age at 39 and what he was doing. I'm like, now I got to get, I got to have my shit lined up a certain way because if something happened, I got to make sure my family good. But you can't live life like that. Feel me? Like, you got to live life just living it. Like life, just live in love, you know what I'm saying? You got to live in love.
Starting point is 01:07:59 That's the only way to live because you can't get caught up on that shit because like you said it's something that everybody got to go through. Do you ever worry about your work ethic though? Like you might go a little too hard or they. Absolutely. Yeah? When have you felt like that? Like, what's your version of taking it too far to an extreme?
Starting point is 01:08:14 Man, I mean, the fuck the thing about it is, is like being a parent, and you know this, like you're a parent now, like, you're going to miss shit. I got three, so there's a lot of shit I miss. Like, my daughter had a track meet, and she kicked ass that day, you know what I mean? And I didn't get a chance to see it because I had a meeting. My daughter in Jujitsu, she got two strikes on her belt. She got her second strives, and I put her in Jujitsu. Wow.
Starting point is 01:08:37 And I wanted to be there for that because I put her in Jujitsu because I was taking Jiu-Jitsu and I had took a step back and I was like, I want my baby to do it. And she's like, since I put her in and she's been thriving, so I missed that. So what I've been learning is, is now that I'm getting older is to work a little bit smarter.
Starting point is 01:08:52 It's like you can't do everything. You can't be available. I can't sign everybody. I can't fucking A&R everybody. I can't manage everybody. But what I learned is, just for my own mental. Because the shit that we doing music is this shit,
Starting point is 01:09:04 everybody would be wanting to be in it. This shit not easy. It's not easy. as good as it is, I have expectations. It's like being on a fucking team. If you play on the team and you're a star player,
Starting point is 01:09:15 they're like, yeah, motherfucker, you better average 15 points. Right. You better get you a still or two. You better make some play. So it's like, what I do is, is now I'm just become a little bit smarter
Starting point is 01:09:24 in how I do where I get sleep. I'm learning to fucking not answer my phone. Right. You know what I mean? I can't answer all the time. I'm learning to just instead of sleep, rest. You know what I mean?
Starting point is 01:09:35 Do more things for my mental health. Like, I had to fucking. Some of the best parts of my day is bird watching. I got a bird feed on the back of my house, and I just put food in that shit and sit there for an hour, two hours, just watching birds fight over food and shit. That sounds very therapeutic.
Starting point is 01:09:49 It is. So it's just a little thing. As you get older, you do so much stuff. You got to start finding things to motivate you or push you, and I just, you know, find those things. Yeah, like sometimes I'll, you know, early on and having my kid, I realize, like, you're spending too much fucking time on your phone while you're around your kid,
Starting point is 01:10:05 which I'm sure we all deal with. And the other day, I left my phone in the other room and I was just playing with my kid in her room and I realized it had been like an hour and I didn't even think about my phone and I was so caught up and playing with these fucking blocks
Starting point is 01:10:17 and I'm just like, okay, at least right there that was a nice chunk where I fucking wasn't thinking about the 5 million other things that I have going on in my life because it's hard to get to that point. Man, I'm going to keep it 100. Man, that's all that matter, man.
Starting point is 01:10:30 Family, like that's all that matter for real. You know, I didn't grow up, I grew up with, like, I wasn't close with my dad's family. Like my dad's family is, it's a lot of them in Brooklyn. It's a lot of them in Newark. But we based in Fayetteville, North Carolina. And they used to send me out there for summers to go to Fayetteville.
Starting point is 01:10:48 I hated that shit when I was a kid. But now that I'm getting older, I'm realizing that, like, my connection to who my father, my father was the oldest of five kids. All of them passed. Like, my dad passed in September. My aunt, who was his little sister, she passed in January in 2021. So it was like, boom, boom, you know what I mean? So it's like the only thing that's going matter.
Starting point is 01:11:11 And you know what it is? It's them kids, man. Look, my grandmother passed 2021 as well. You know what I mean? I was her only grandson. And the biggest takeaway I seen when people were speaking about her, everybody that spoke about her talked about how they felt when she treated them as when she was a child.
Starting point is 01:11:27 Like her nephew, he was 60 years old. My grandmother was 89. And when he started talking at her funeral, all he was talking about was how he would come over the house and she will put on A-track tapes and let him dance and have fun. So the biggest thing, the reason why I'm saying is because if you got family, you got to make sure, like, if you and your cousins might not be seeing out of eye, your brother, whatever, make sure you and them little ones lives because when all our days come, that's all they're going to remember. That's crazy. Because, you know, think about how focused we are on what we're accomplishing with ourselves
Starting point is 01:11:57 in our adult life. And then when she passed, everybody's remembering these like really, really pure childhood memories. Because as a kid, yo, bro, I kid you not. I can't tell you what the fuck I ate on last Friday. I can't tell you what clothes I wore, but I could tell you my, I could tell you shit. Every emotion I felt good or bad from the time I was four years old up until right now.
Starting point is 01:12:18 Because kids, it's like trauma, I feel like trauma, I don't know what the opposite of trauma would be, right? But like, when you have a good, when you feel a bad moment and you feel a good moment and you're a kid, that's the only things you remember. All in between shit is a blur. But you remember that teacher. shit that treated you like shit, but you remember the teacher that treated you real nice too. Right? But you remember
Starting point is 01:12:37 and that's why I'm saying like as adults, we'd be beefing over, oh my sister don't talk to her because that bitch ain't, we let a borrow some money, she ain't, just all types of crazy-ass scenarios and not thinking about your little cousin or your nephew or your whomever. And that's all we have because the ones that come behind us is all we have is them. Right. The day when I go, my nieces and nephews
Starting point is 01:13:03 All they're going to say, they're not going to talk about. My uncle used to do no jumper. He was doing this, that. They're going to be like, yo, my uncle called me when Dr. Strings and a multiverse manis came out to see if I went and seen it or not because he was excited about it. And that's what's really important. And I'm noticing that and learning that now.
Starting point is 01:13:20 Like, that's why, like, I feel, I don't, I wouldn't never say born again, but I feel like I got a new win as to the person I am because approaching 40, I don't feel, like, I don't, when I was a kid, you know, watching TV, 40 was Carl Winslow You know what I mean 40 was motherfucking Uncle Phil Like that's what we thought When we were kids of a 40 year old person
Starting point is 01:13:40 As them being this old person They can't move around To do much for their selves Or whatever television wise But now me being 40 I'm like Man I still I enjoy going online
Starting point is 01:13:49 And playing 2K and smoking people I enjoy playing Mortal Kombat And Ghostsrisrisrisrisima I enjoy only I enjoy listening to K flocks And you know The young artist Coming out of the West Coast
Starting point is 01:13:58 And all that shit I enjoy I enjoy I'm never going to be too old To enjoy myself And now that them oldest, like just pay for the younger ones. And that's the weird thing is I think back to when I was 22, and I was looking at 40-year-old guys in the rap game.
Starting point is 01:14:12 And in some cases, you know, looking up to them and thinking that they're the fucking gods of this shit. Right. But then in other situations, thinking like, yo, this dude is corny as fuck. He has no clue about how wack he is, etc. And that's what's weird. As you get closer to 40 is you try to see yourself from the eyes of an 18-year-old, and you're like, do they still think I'm lit? or am I starting to seem kind of goofy to them?
Starting point is 01:14:33 Like, you don't really know and you're always kind of trying to guess what the perception of you is. So, you know, it's so funny. That's like, remember when they just having a whole future Jay-Z versus debate and shit, which shit would never happen, but it's just like fantasy football, right?
Starting point is 01:14:46 It's like, I remember one of my homies is like, man, future da-da-da-da. He got the youth, bro. He got this down the third. And I was like, so. He's 40. But look, but look, real quick, though. I'm like, so everybody who's a fan of Jay-Z
Starting point is 01:14:58 just vanished off the earth? So everybody, even for Lil Wayne, right, because I was saying about Little Wayne, it's like, if you put little Wayne against anybody that's the youth, yeah, the youth has the youth, but these people still exist that love their music. That's why you, no matter how old we are, Jay-Z is 50-something, we still get excited for a Jay-Z verse. Because I think that the reason why, and a lot of people do praise him or whatever, but what I like about Jay-Z is like, he's the example for every younger artist that wants to have a
Starting point is 01:15:25 long-term career. Because they could look and be like, damn, man. Like, I don't know if I'm gonna be, you know, if I'm gonna make it to that age, but if I do, that's what I got to look at. When I interviewed Kodak, he said that shit. Kodak was like, man, he said, shit, I'm gonna keep, he said, I ain't gonna stop rapping. He's like, I don't go fuck, when I'm 40-some years old, I'm gonna throw me a can go on or whatever. I'll be older, I'm gonna still rap, you know? Right.
Starting point is 01:15:46 So you gotta give some something to look forward to. Yeah, no, Jay-Z has always just had a way of, like, kicking everything that he was having, like, every part of his brand that he booted it out of his life before it became lame. He didn't do anything into the dirt. You know, every rapper you know, they'll, like, put out five albums that nobody gives a fuck about before they retire. With him, he realized at a certain point that maybe he didn't want to be the guy putting out an album every year.
Starting point is 01:16:11 So he just made his music very, very rare. You only, you could pay attention to an album every couple years, whereas an album every year is very hard for the people to home in on. But I think, like, that's what's about to start happening to Drake in a sense of, like, because my son is about to be 15 years old. I remember when time I asked him, I was like, yo, you listen to Drake?
Starting point is 01:16:29 He's like, you don't listen to Drake? I'm like, you don't listen to Drake? I'm like, the fuck, how you don't listen to Drake? He's like, I listen to Dirk or a young boy. You know what I mean? Like, they don't, he don't listen to, and I had this conversation with Charlemagne one time. We was talking about like just errors and shit. And I was saying that like, yeah, Drake, the guy, but little baby, like, is the one
Starting point is 01:16:51 that's approaching. I felt like he was the one that's approaching how Lil Wayne was approaching when Jay was still a guy, right? Like, Jay was still a guy. Everybody loved him. He still sold two to three million records every album. But Lil Wayne was creeping up. And his skill set and what he was doing was for the youth at that time. Not that he's better.
Starting point is 01:17:07 I don't think Little Wayne is better than Jay-Z. But for that generation, he's day Jay-Z. So it's like Drake is, to me, it's undeniable that he wanted the greatest artist of all time. But a 12-year-old kid or a 13-year-old kid who was three years old when best I ever had came out or one is don't see the value. a Drake and they gonna be telling like the Drake fans watch in 10 years when Drake how was Drake is 30 like 35 or something right something like 35 watching like five years when you fucking 33 and your kid is nine or 10 right well you you had a kid at 23 you 33 and now your kid is 10 and you're telling them Drake and they like Drake man I'm with soldier dragon or some shit you know
Starting point is 01:17:51 I mean like I ain't listening to though fucking Drake they're going right and you're going to think that they're crazy but they're not I mean thing about what you're going to think that they're crazy but they're not I mean thing about when I was a kid listening to Tupac and Biggie and all this shit, I mean, Michael Jackson was a current artist at that point. Now, of course, I knew of Michael Jackson and I listened to some amount of him. He's on the radio every fucking second and all this shit. But it's not like I was looking at Michael Jackson. Like, he was like his narrative related to mine, you know, I'm looking at these. Who's relating to Biggie and Tupac? What you were doing up in New Hampshire?
Starting point is 01:18:21 I mean, yo, what I was doing versus what I thought I was doing? I don't know. But you know what I'm saying? When you can't remember a time without an artist, then it can be really hard for you to be that excited about it. But this is the cheat code when it comes to Drake, is that Drake hits the pop market, he hits the rap market, and he hits the R&B market. You look at somebody like Little Baby,
Starting point is 01:18:43 little baby's such an insanely hot rapper, but Little Baby's basically just appealing to the rap market. Drake is able to do these ridiculous album sales because he's appealing to so many people. That's because there's so many genres of music. Yeah, it's kind of like a delay that we're having in terms of really putting somebody on Drake's level because he's able to do these ridiculous album sales from appealing just so many people. And it's hard to imagine a little baby getting to that point, right?
Starting point is 01:19:07 Well, I mean, yes and no. I would say that the reason why it's not hard to imagine him being to that point because when he came out five years ago, and this is, when baby came out five years ago, I had no intention on being with no QC ever in life. He was in nowhere. Like, even when the song with Drake came out, wham, where, man, where, bitch, I'm the baby. Nobody didn't think this five years later they'd be discussing him.
Starting point is 01:19:31 It was a cool song, but there's a lot of artists that have that kind of look where they have one dope Drake feature and they don't really go that crazy from there. The thing, the most shocking thing about a little baby is his awareness to look at something and say, oh, I could do that? Right. Because it's like, now he's growing. Now, Drake is fucking a generational talent that's lightning in the bottle. He ain't, now, this, I hate when people say Michael Jackson only because people look at numbers, right?
Starting point is 01:19:56 I just seen some clip that came out the other day. You seen Michael Jackson trying to leave the airport? No. There was some clip that went viral, some old clip of Michael Jackson trying to lead an airport. Crazy paparazzi and shit? Bro, do you ever see Michael Jackson at the, remember when he put the baby out the window? Yeah. Bro, it was like 50,000.
Starting point is 01:20:11 It was like 50,000 people outside of his hotel. So I would never take nothing away from Drake as an artist, but when people compare my My dad told me this shit, yo, we had this, this, this debate about who's the best dunker, right, in basketball. And I said, to me, it was Vince Carter. I, like, and for my era, I'm born in 1982, it was Vince Carter. And I watched Michael Jordan from the time I was nine up until he stopped playing ball. But it's Vince Carter. And my dad was like, yeah, but for me, like, you can't say shit to me about Dr. J.
Starting point is 01:20:43 And then I was like, he said, but then a kid that's growing up in the mid-2000s is going to be Blake Griffin for them. You know what I'm saying? So it's like, it's all about based on your era. But everybody that's the best in your ever is going to be the best to you. We're never going to put, because me and academics used to have that debate all the time, right? Like about Jay Z and Drake.
Starting point is 01:20:59 And he's like, what do you think is going to put Drake over Jay Z? And I was like, nothing. Like, it's not sales to me. It's like, to me, for me, it's all ability, right? And I think that Drake has a similar to the ability when it comes to rapping. But to me, it's just when Jay was the Jade,
Starting point is 01:21:14 that was undeniable. So how, if you're entitled to your opinion, act about how you feel about Drake, how am I, and I? entitled to my opinion, I'm 10 years older than you. Right. You feel what I'm saying? But there is that desire to like figure out a rapper's attributes
Starting point is 01:21:29 because it's so easy in comparison to have the conversation about who's the best basketball player because you can say this person. We don't respect history in rap though. Right. But it's also so much opinion. That so much of it is objective. There's so many different things you can base it on. There's an acknowledgement that we all have that some of the best rappers of all
Starting point is 01:21:44 time didn't really sell shit. And some absolutely trash artists sold a shitload of records. So it could be tricky to figure out how to measure them up against each other. No, that's a fact, because I always have this debate with people who don't listen to future, right? Who people who think that future just make club bangers. And I'm like, you never, like, streets call them was the first time I ever heard future. It wasn't filled with club bangers. It was a lot of street on there.
Starting point is 01:22:06 Like, they did pushing P. A lot of people never heard Future do power to P. With him and Rocco, where they rap in the P letter, you know what I'm saying? So it's like people just don't, I feel like people don't respect, in hip hop specifically. We don't respect shit till it's gone. You know what I mean? Like, you'll get your flowers. Like, even before Kobe passed, they still, he got his praises.
Starting point is 01:22:26 He got his ceremony, his jersey going into the rafters. Hey, I guess that. And hip hop is like, we can't celebrate what happened before because that's old. And that's ridiculous. Yeah. Because once they passed, when they died, and everybody, oh, he was the best. Oh, my God. So why I can't be that, why they hit?
Starting point is 01:22:45 Now, I don't believe that we should, you can't get the same treatment when you die when you alive. But that's if you're lucky enough to even die while your fan base is still intact like that. The way these kids is dying now. There's a lot of times you see an actor or some shit who dies when they're 70 or 80, and it's a fucking ripple on social media, even though you know that person was one of the top stars of their era. Because, A, old people are not on social media like that.
Starting point is 01:23:09 So it's not like your name is going to necessarily trend. If everybody who's concerned about it is just reading about it in the local newspaper. But then even beyond that, I mean, like, if you die when you're a large, If you die when you're 90, a lot of your fan base is going to be dead already. Yeah. Or they'll be 90 waiting a die too. So it's like, we all go leaving out this bitch together. Yeah.
Starting point is 01:23:26 You know what I mean? But it's like, I think that, see, music used to really be predicated on the, um, the skill set, right? Which I feel like it still is now. That's why Kendrick says he's dropping an album. Everybody's excited. Because it's not, nobody's thinking about Kendrick going to come with them hits and it. Because he found the way to make his skill set make the song be a hit. Right?
Starting point is 01:23:49 So now I could fucking, we could record a kid behind the desk and shit, and he could get calls from every label tomorrow, right? So the bar is set very low for what we're entertained by, and the consumption is very high, where artists are not taking the time to really hone in and not just honing on your craft, but say something. If you, like you said, Biggie and Tupac, but think about Biggie and Tupac and everybody else you grew up on, If you think about those albums, right?
Starting point is 01:24:21 And even if it might be some street shit, there's still with certain substances on those records where it's not just drilling and just killing everybody who is an op. You know what I mean? I want the story of how y'all became ops. How this kid that y'all, y'all grew up together? Because most of these kids, I'd be like,
Starting point is 01:24:38 how the fuck was y'all playing in the same part as kids and now y'all hate each other to death? So I feel like a lot of artists don't even hone in on that because they don't need that to make money in this game. They don't want to necessarily give you the whole story. Yeah, they only get this. Because that's snitching or that's like, you know, putting too much out there. Yes and no.
Starting point is 01:24:57 Because think about it like this, right? Like, I'll be listening to Biggie now. Biggie wasn't living all that shit he was rapping about. He was telling a lot of stories. Right. There's a lot of story. Like, if you think about, like, somebody got to die, right? I've never heard Diddy, Lil C's, anybody bang, anybody from Junior Mafia,
Starting point is 01:25:14 Little Kim come out and say somebody got to die was a true story. Right. You know what I'm saying? Like it was all art and interpretation. But mid-90s, they're not that far separated from like the 80s and the hip, whereas like you could say whatever if it sounds good, right?
Starting point is 01:25:29 Like there was very much an attitude of like your storytelling. Like the attitude of like, no, what a rapper is saying is their actual statements of fact of how they've lived their life. I'm tired of that now, though. That's a newer conception. And it might be like 30 years old, but it's still like relatively new.
Starting point is 01:25:44 I'm tired of like the whole, I want artists to be able to say, be able to say, yeah, I can rap about gangster shit, I'm not a gangster. Because I'm just rapping based on not my experience, but the experience of it. Because it's to the point now where we like this, right? I always give a, I used to get this analogy about, like, somebody being real and that. Like, if we were somewhere and somebody put their hands on Pushai-Sty, do you expect him to do something? And everybody's like, absolutely, immediately, right? And I'm like, so if Arnold Schwarzenegger was right here and somebody smacked all dog shit, smack fire out this nigga
Starting point is 01:26:23 on a sports nigga, do you expect him to shoot everybody in the room? And they're like, no, I'm like, yeah, but you've visually seen him do this shit more than any rapper. Right. But the difference is because, now, Poo Shai'sti was living out of his rap, right? But the difference is is because the acting part is interpreted as purely art. Right. While rappers say that is art, they want to tee the tie to the line.
Starting point is 01:26:44 You cannot be a street, you cannot be a street nigger and a successful artist. It will not have, like people are so taken back by GZeezy today. Because if you look at GZeezy before and you look at GZ, they're like, what the fuck is that? No, that's just him growing up. But even when he was doing it, it came a point where he had to slow down or whatever he was doing in order to become successful. And it's like, I'm 100% a factor in this too, but it's like the culture will only like truly realize how great it could be once it's. manages to get past just like valorizing all this violence and shit once they can kind of leave the blood and guts and and you could be a star rapper and not have to have this air of danger around you
Starting point is 01:27:25 not to mention like these days where you have to have ops and you have to have had shootouts and all this bullshit and a lot of times you'll hear people talk about new rappers as in like oh yeah he has respect because he was involved in this indictment you know and it's always been that though you know it's always been that but i feel like it's worse than ever and i i would love to get to the point where the next hot young rapper is actually just talking about some money shit, some entrepreneur shit, some like positive shit. But then how are we going to perceive them? We're going to perceive them like Chancellor Rapper, where street kids are not going out of their way to listen to Chance the Rapper, right? Well, yeah, but I feel like everybody has a space to build their own, right?
Starting point is 01:27:59 Like, everybody, now the thing about it is, is everybody who competes in a rap space wants to be the best guy, right? But a lot of people who don't realize that being, you can be the best guy and whatever it is you do. It just doesn't mean that you're going to be above the Drake's, the the colds right and I think that like like you said about like all the violence shit and all that those those issues is way bigger than than just music right I think that the reason why all and I can say that because I'm really from the hood for real and the reason why I could say that is because not say that I'm from the hood the reason why I say I understand is because yo in the hood we don't feel seen man yeah we don't feel seen when I was 15 years old the best thing I could do was
Starting point is 01:28:36 fucking put on an outfit and walk three miles to another block or ride my bike so people can see my outfit just so I could feel some comfort or somebody feeling like they see me. And the thing is, is that when you don't feel seen, you're going to do whatever you can to be seen, right? And in this case, it's having ops, but all this other stuff of shit, my biggest problem I have is that we don't take accountability for one another. Chicago, while everybody argues about drill, drill, drill, who started drill, was it London, was it Brooklyn, was it New York, was it Chicago? Nobody's taking it. accountability for the detriment, right?
Starting point is 01:29:14 It's like the mindset and the culture that was in Chicago is now in New York. I grew up in my being young in Harlem. I've seen people getting murdered since I was a young kid, but now I've never seen more shootings happening in New York than I've ever than right now. And honestly though, like back in the crack era or whatever, it was like, I remember it was like 1992,
Starting point is 01:29:35 it was 2,800 murders or some shit. But I was a child. I didn't know nothing. The awareness changes once you become adult. And because you always get people who say, that's what I want to talk to you about. Like, you know what people who say like, like, their era of violence was better than y'alls because at least we killed over drugs. You know what I mean? Or at least we killed over principle. There's no, you don't take nobody life without losing the pace of yourself.
Starting point is 01:29:59 You know what I'm saying? And there's no way possible we could compare a tragedy. You know what I mean? Or compare hardship. It's all hardship. It's all oppression. So my biggest problem is, is like I said, the fathers, right? Like the father's like, where's the guys these guys is coming home I got friends that if I show you some of my friends that's grandfathered you wouldn't believe it
Starting point is 01:30:20 look just like me got two three grandkids because they was kids having kids but the thing about it is nobody had any honesty or transparency or could teach them anything so that's why it's the blind leading the blind I remember one time my man was
Starting point is 01:30:34 coming home he had just came home and then I seen his my man baby moms and she's telling me that her son is now locked up for an attempt to murder and my man just came home then my man goes he gets locked up again and as soon as he gets locked up and goes back in prison his son comes home and it's just this ridiculous cycle and then see music that's why i think what nicky said that the music is not responsible i think so so i think if she would have you know
Starting point is 01:31:04 dug a little bit deeper that's probably what she was getting that because the the problems that we have because we don't have no education. We don't have education. And not only that, there's tons of things going on in these neighborhoods that you could put your kids in, but our priorities is fucked up. I know people that say,
Starting point is 01:31:24 yo, it ain't nothing for the kids after school. Yeah, it is. It's just you wrap a bottom of a fucking pair of Balenciagas than put them in a fucking after school program for $500 a month. Right. You feel me? And that's all due to priority,
Starting point is 01:31:38 but it goes back to being seen. When I put them $1,100 sneakers on my car, kid, they feel like somebody can see them. We're doing good. The most ridiculous shit ever for me was living in the projects and having fly shit. Lived in a project. I still had all the sneakers I had, clothes and all that shit. And I'm like, I step on roaches every night. It's hard for a lot of people to understand that you're basically just like giving in to the capitalist machine. At the expense of your own future financial prosperity and your family, like at the expense, like, Like you having, you know, five new pairs of Gucci shoes a year or whatever the fuck people are spending their money on is that that's you taking away any chance that you're ever going to own a home as a person and build like a real financial future for your kid.
Starting point is 01:32:21 And these corporations would love to separate you from that money and they don't give a fuck about the fact that you're not building something for yourself. But they don't, see, the thing is is that and it's all in the teachers, right? Because we don't, the messenger, right? Like, we don't have the messenger that's in the hood that could, we don't have the examples. Most of people, when I was a kid, everybody that came to my school to talk was a dude that said, yo, yeah, I come from the hood, but I stayed in the house, I went to school, and I never got in trouble. How the fuck you want to? I can't learn nothing from you. That's not an option for you.
Starting point is 01:32:51 I can't learn nothing from you. You don't have no scars. And not saying that you need them, but it's like I'm going through shit and I'm trying to figure out who I want to be as a young boy growing into a man. I need, I need to hear that somebody's out here making mistakes or made mistakes the same way I did. But the thing about it is everybody wants to put themselves on this fucking pedestal and say that they never made a mistake That's why I'm fucking clubhouse because everybody on there is an expert Everybody on clubhouse an expert everybody going on clubhouse Yeah man so you know what I did what I did was I get it people act like getting an LLC is this difficult process You go to fucking LLC dot com and pay four hundred dollars for the shit
Starting point is 01:33:24 That shit is not no process I got like 15 LLC me too the thing and you could go to a fucking bank and say I have an ele People think like that's the start of everything no if you ain't got no fucking plan or what you're going to do bro i took a business class in the hood it was this business class that they had these dudes that was there was uh there was a bank is that city bank and they did this class and like for local people in east Harlem it was $50 for this business class and you go there you learn marketing demographic psychographic all that shit and you uh and if you come up with a good enough business plan they give you a loan to build shit in the community this class was $50 and
Starting point is 01:34:01 people knew about you know i mean nobody did that shit i was the i was the i was the the youngest, I took that shit when I was 27. Nobody with my age was in that shit. It was all like older people trying to get their shit together. It's really hard to sell people on anything that's good for them. Well, the thing is, is that also, like, you can't, foresight is, that shit is really like a superpower. Like to be able to look, like, because I would never sit here and act like everything
Starting point is 01:34:24 that I've accomplished in my career was just some easy shit. It really wasn't. There's a lot of times where I was discouraged. There's a lot of times that this shit was not happening. I wasn't making no money. Even when I first started managing Davies, we wasn't making no. money. You know what I mean? I wasn't making no money when I worked at Rockefeller. You know what I mean? Like I make, I could get one check off of an appearance today that's all the money I made at Rockefeller for three years.
Starting point is 01:34:45 I'm saying? So, foresight is something that you just got to want for yourself, but it all goes back to what I said in the beginning when we started talking value. If you don't see any value within yourself, if you don't look in a mirror and feel some sort of thing that says, because it ain't about music. It's just about being able to do something. Like for me, I didn't, Man, I gave up on music a long time ago. I just wanted to do some shit that wasn't going to put me in prison and make my mother proud. And make my father proud. I mean, music just happened to be that. But, man, I gave up.
Starting point is 01:35:14 I gave up on music. Here's a question. We saw you in the Kanye documentary briefly, right? Yeah. What emotions did that bring up in you and looking back at that? How does that inform how you think about the artist that you deal with when you see somebody like Kanye that very few people believed in? but it was so obvious to him that he had this potential. That shit ain't bring up no emotion in me
Starting point is 01:35:36 because I remember that. This is the thing about the Kanye shit, bro. And I had, I tweeted some shit about it and everybody, like, people from every publication was trying to interview me on it. Because you said that actually that was like the 10th time that Kanye kind of played those records in the office, right? So what people were, they interpreted that as
Starting point is 01:35:54 is that he sat in the office that day and played the song 10 times with people. No. I'm going to tell you exactly how this shit used to work at him. Def Jam is on 50th and 8th Avenue. It's a big building. It's probably like fucking 40 floors in there. Right.
Starting point is 01:36:10 Um, it's Universal was in there, right? But Rockefeller had like a cubicle space like from like an L. Boom, boom, right? Then you had murder ink on that floor. You had Tough Gong, which was a Dave, Bob Marley's label. It was like most of the, most of the bloodline, DMX's label, most of the people that had joint ventures had office space. Okay. Right? So then that was the 29th floor.
Starting point is 01:36:35 30th floor was Universal. Then the 27th and 28th floor was all deaf jam. It was all deaf jam. So the first time I met Kanye was like, I think it was 01. Or it might have been the beginning of 2002. And he was just walking through the office. I was an intern. And he was like, I said, yo, you Kanye West, right?
Starting point is 01:36:53 And he was like, yeah, I said, you do the beats, right? Because he had this spread in the sauce with him going like this. And he had all the shit he produced on his arm, tattoo. So I said, you do it. He's like, yeah, I rap too. He rapped for me for eight minutes. This is nothing I could do for him. I kid you not.
Starting point is 01:37:06 First time I met Kanye, he rapped for me for eight minutes. But the thing was, he wrapped for me for eight minutes. Then I go to 27. He had playing Pat and Furious Bueller day cubicle, rapping for them. You go to 28. He in front of Leo Cole in office, rapping for whoever's the fucking intern there.
Starting point is 01:37:22 He would do that shit everywhere. So, yeah, when he first did it, amazing. The first shit he ever wrapped to me was All Falls Down. Jesus walks and some other shit. I don't know if he ever came. came out. But he used to come at this time in 2002, when he used to come to the office, phones ain't even have cameras on them. So imagine like right now, Adam, if a motherfucker walk in your space right now with a phone out, you're like, what the fuck is you doing?
Starting point is 01:37:47 Right. Yo, chill. He used to come there with camera crew, it was the, what's the dude named, Chiquet, Kootie? Uh, Kudy, yeah. Kudy. I didn't even know who Kudy at that time. I mean, I was a kid, I didn't know who who he was but he used to come in there he used to be him John legend all the time consequence consequence was always with him John legend used to have Talibu Kuali with him a lot um and few other people Donsey and he would he will walk around with it now what I will give him credit for is yeah he was ahead but imagine like so my
Starting point is 01:38:19 my the reason why I started tweeting when I was tweeting is because Chaka Chaka Pilgrim who she was the head of marketing who's helped tons of people and was one of Kanye's biggest advocates when he was signed to that label, he just busting her office that day and just turned the song on while she in the middle of handling something. So imagine, and Chaka always get the short end to stick with shit. Yeah. Because she's going viral for mad times, like on backstage that documentary. That's like Jay, like pushing her.
Starting point is 01:38:47 Like, you know what I mean? And people put that clip up like, oh, look at Jay Z punching his girl in the face. They grew up together. They're like brother and sister. So they play fighting and shit on a role, but people always twist shit about Chaka. So when I started saying what I was saying, it was because Chaka, is not a person that's ever going to do an interview. I know her. While everybody out here
Starting point is 01:39:02 all these kids that grew up on Kanye, might not give a fuck about her, I do. And I think it's unfair for people to say that she didn't believe in him because that's not true. Right. You know what I mean? That's not true. But Kanye used to, yo, bro, he would come in here right now. And I don't give a fuck, you could be interviewing me. He'd come in here and be like, yo, I got this new song, I got here right
Starting point is 01:39:18 and just turn the shit on. You'd be like, yo, what the fuck is doing? But isn't there a little bit of that that you would want an artist that you sign these days to have where... No. Absolutely not. But a little bit of that persistence. No, I would love for artists to have the confidence. His confidence and his mom, one thing I would say about his mother,
Starting point is 01:39:38 I had the privilege of meeting his mother when I was younger, when I was 19, his mother with, hey, young man, how you doing? She was a very respectful lady. She all showed everybody in the office love. And he loved his mom. I could honestly say I sat there and witnessed it. But I had people telling me what was going on in that documentary. I'm on a clip.
Starting point is 01:39:55 I remember that day. And that wasn't the only day he did it. But, dude, I want artists to have that. I want them to have the confidence. But at the same time, if you having confidence, Kanye, not only do he has confidence, he has arrogance. And he could be disrespectful. You know what I'm saying?
Starting point is 01:40:08 So it's like, no, I don't want you coming in my office and kicking the fucking door down while I'm in the middle of a call and telling something and not saying that that happened in that clip. But this is shit that happens. But there is something to be gained from getting the whole label staff, like all the people in the office excited about your music, right? Yeah. That's not going to make Dame or Jay say.
Starting point is 01:40:27 all right, let's get that project out in a couple months or whatever, but it could help to energize the romance. So I don't know. I don't know the timeline that the, and see, Cuddy, he closer to Kanye than I was. He was around Kanye more than I was, but I would say this. In 2002, when Kanye did that get well soon mixtape, right, hosted by DJ Enough, that was paid for by Rockefeller. It was white label by Rockefeller, Rockefeller put it out.
Starting point is 01:40:53 It's before he signs his deal, right? not only is he signed to Rockefeller as a producer and he's getting a nice amount of money I'm not going to disclose how much because I know how much it was because he produced Jay-Z's album he's now going across the street to any other label and charging them out of the ass
Starting point is 01:41:10 for whatever he's producing. Also, in 2002, remember the champions? The song? The song? Yeah, yeah. Right? I'm talking about the one.
Starting point is 01:41:23 Not the one that Kanye did with two chains and all along. I'm talking about the one with Kanye, young Chris Beanie Sego and camera on and Twister. Dane put him when we was doing a paid and full sand track. Dane puts him on that. Kanye was at every video shoot.
Starting point is 01:41:38 Like, bro, like for people to say that, the narrative is pushed is like Rockefeller didn't believe in him. Of course, there was people that wanted more beats than they wanted rhymes. Not going to dispute that. But at the same time, bro, he had more... Why the fuck you...
Starting point is 01:41:51 He still rep that shit? When the last time you seen Kanye with a Rockefeller chain on? You can't remember? But he still wrapped that shit. He'd still say, Jay, my big homie, Jay, my big brother, all that other shit. Like, bro, and the reason why I defend it so much because people come in my mentions talking about some, oh, you're a Jay-Z dick sucker, you're a dick rod and all that other shit.
Starting point is 01:42:08 I did not go to college. I dropped out of high school in the ninth grade, right? So could you imagine dropping out of high school in the ninth grade being told you would not be shit, going to a label that you looked up to and bought all their music as an 18-year-old kid that you was once delivering mail to, now you work there. That's my fraternity. You know what I mean? I always say Rockefeller is my college state property
Starting point is 01:42:29 is my fraternity. Right. You know, so like I'm always going to defend that and rep that. A lot of documentaries, though, if you know anything about what's going behind the scenes, it's so clear how they make it intentionally deceptive to create a narrative. Oh, absolutely. Because the fact that everybody talks about that moment where it seems like nobody at Rockefeller believes in Kanye, that's so important to the narrative that they're trying to paint in that documentary
Starting point is 01:42:51 that the facts don't matter to the people because it's such good. good documentary making to make that shit seem so extreme. What's the crazy thing about it, though, is when Jay and Dame split, there was really no more Rockefeller. It was just a name and chains. It wasn't no more Rockefeller. They fired. They got rid of the whole staff.
Starting point is 01:43:06 Everybody who was working there was inserted at different places. Some people took jobs at Def Jam. For me, I went to working back in a fucking mailroom. You know what I mean? I didn't have shit to do. And Kanye, at that point that he had already built itself by the, he put out, he put out, what's that, college drop out in late registration, he had a whole
Starting point is 01:43:27 Rockefeller staff at that time. By the time what was the next album after that, graduation? By the time he did graduation, it was no more Rockefeller staff. So he had already did all his heavy lifting there. You know what I'm saying? Like, he already did this heavy lifting there. But the thing about it is that Rockefeller was and forever is a part of his legacy.
Starting point is 01:43:45 Same as mine. Like, you know what I mean? It's so funny because people always say shit. Like, I told you this before that I never wanted to be a public figure. Yeah. Like it happened for me, right? So it's like sometimes I just want to share my opinion about shit because I'm a human being like everybody else.
Starting point is 01:44:01 But people would tell me everything I ain't without knowing nothing about my story. Tell me a dude said like, he's like, Kanye's a billionaire. Fuck is you talking about. I'm like, nigga, you ain't a billionaire in evil. I know I got more money than you. That's a bizarre standard to place upon people is if somebody has more money than you, then you're not allowed to criticize their behavior. Or to say,
Starting point is 01:44:22 it's very bad for society. Yeah, or to say that if you're not a billionaire, which it ain't, but so many, it's a, you know, two handfuls of motherfuckers in the world, to say that you ain't did nothing
Starting point is 01:44:32 with your life, but you ain't successful, which is ridiculous. But at the same time, I don't give a fuck about that because you want to know why, bro? Like, I've been through the worst to the worst of the worst
Starting point is 01:44:40 to be able to do the bare minimum and my family lives great off of Wayno. Right. You know what I mean? So it's like, I don't care about none of that shit. I don't get caught up on. Putin's a billionaire, I would assume, right?
Starting point is 01:44:50 Putin? I mean, we should feel comfortable criticizing his. Oh, yeah. I'm sorry for my ignorance. I just, like. I'm just saying a lot of the most evil people in history were extremely rich, yeah. Like, I don't know how much money Hitler had, but I'm going to assume it was a lot. Hell, yeah, he had money because it's all about manipulation.
Starting point is 01:45:07 I know. Like, Hitler was a, I remember when Tyler created said some shit about like, and this is real, really early, he said something about, like, Hitler being a great leader or some shit. Oh, wow. But people interpreted it, like, so. because it's like to say anything regarding Hitler in a space where people could perceive as something good is bad
Starting point is 01:45:23 but I think what he had meant by that is like his ability to get people to follow some bullshit Tyler had a lot of trolls in him at the time He was this created trolling He created fucking trolling man Yeah What a guy Wayno I appreciate you coming through bro
Starting point is 01:45:37 Anything you want to tell the people about That you have coming down the pipeline Absolutely make sure that you follow Amazon Music and rotation for my show Connected with Wayno right it comes on once a month we working on doing once once a month is live via twitch but then you also have um like the the specials that we're going to do like the journey i did with codac we got that um everybody QC you feel me specifically baby money you had dinner with
Starting point is 01:46:02 jeff bezos yet hell no man i don't know no fucking jeff be i'm probably never going to see him ever a day in my life man if he wants to embrace hip-hop get wano to the dinner that's a no get way no extra check i don't go fuck about having dinners with nobody fuck them dinners I mean, you could have like five other, like, young hip-hop people there at the dinner, and you're still going to be pretty hyped on the dinner, right? I don't have the money nor the capital and investing. Nothing that fucking Jeff Bezos is going to talk to me about. I assume he's going to fly you out.
Starting point is 01:46:25 If Jeff Bezos will talk to me, talk to me about another position, do you know what I? But now, Adam, I appreciate you, man, you know, the whole no jump of team. I definitely want to meet T. Because I want to kick it with him if I get the opportunity. How long you here? I leave tonight. You know, but I always come back of shit. Let's line it up next time, yeah.
Starting point is 01:46:41 And then AD, man, I miss my brother AD, you know, hell yeah, whatever no jump of y'all. Whatever no jumper, you always got my support. Oh, yeah. I appreciate you, man. Thank you so much. All righty. Appreciate you coming through. Let's do it again sometime.
Starting point is 01:46:50 Let's do it. Wayno. No Jumper. Coolest podcast in the world. Check us on YouTube, TikTok, Patreon, Instagram. Like, comment, subscribe. Nojumber.com if you want to support. Appreciate y'all.
Starting point is 01:46:59 Wayno-119 on everything.

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