No Jumper - Trap Lore Ross on How He Became the Biggest HipHop YouTuber in the UK

Episode Date: May 5, 2020

Trap Lore Ross checked in with Adam to talk about his rise, his work process, being a white commentator in hiphop, admiring Akademiks, Cole Bennett and more! ----- FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_Jumper/4874336901 FOLLOW OUR NEW SPOTIFY PLAYLIST! https://open.spotify.com/playlist/529mn7of2HBKdLfrAMUzcK?si=rWVBWCuWSXeh0TFYb2P-dQ CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz Follow us on Soundcloud: https://soundcloud.com/nojumper iTunes: https://itunes.apple.com/us/podcast/no-jumper/id1001659715?mt=2 Follow us on Social Media: https://www.snapchat.com/discover/No_Jumper/4874336901 http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/No-Jumper-198283650194402/ http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: http://www.twitter.com/adam22 http://www.instagram.com/adam22 and adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

No Jumper, coolest podcast in the world. And today we're officially in here with my man, house phone and one of our favorite YouTubers coming to us straight from Mary Old England. It's Trappler Ross. How are you guys doing, man? What's talking over there? I mean, it's great. We're just doing a couple of interviews today, doing the No Jumper show live at 6 every Tuesday.

You know, just hang out. Absolutely not social distancing. That's what's happening. Yeah, not really social distancing so much. Are you in an extreme state of quarantine as we speak? Yeah, man, the UK, UK's like full lockdown, the whole country's lockdown. So you're allowed out once, like once a day for exercise and then you're allowed to go to the store. But like it's kind of tight over here.

Like it's they've locked it down real hard. I hear over there you guys, it's a bit more like relaxed and shit. But yeah, man, like, well, New York. Can't be going out here. New York is like under the most unbelievable amount of lockdown. I'm pretty sure. But like out here, you know, everything's so spread apart that it's like, no, the cops aren't going to stop. you from just like driving to McDonald's going for a walk, etc.

Because it's so spread out. But if you're in New York, it's like if even like one percent of the people that live on any given block in London or in New York were to decide to start walking around, that one percent is going to make it crowded as fuck. So it's understandable, I guess. Yeah. Bro, that's life life in the police state now, man. Living in that police state, baby.

I was going to say, how are they keeping tabs of you guys of like who, like, you know, are they just stopping you, stopping frisk? Like, what are they doing? Yeah, there's, there's like a few stops. And literally like where I live, like out the window, like at night, you just see like cop cars just driving back and forth patrol in. I live like, I live like, there's kind of like a, what would usually be like a busy sort of walkway where I'm at.

And like there's like two cops that are just walking on the beat up and down there, which is like pretty unusual for where I'm at. So it's crazy, man. It's fucked up. Do you ever just leave your house and there's like a rapper wearing a mask, filming a video with like 30 goons with knives? out on the corner. Is that ever happen in your neck of the woods? Yeah, where I used to live, right, I used to live in a block that's a bit of a, I won't say

which block, but like, it's sort of, it's been in a few drill videos, right? Oh, really? Okay. It's a bit of a drill block. So, like, there's been one or two nights when I've been, like, woken up at night and just like the drillers are just out there, badly gone, filming some shit. And I'm just watching from my window, like, I'm trying to sleep, but it's lit. That's hilarious. You know, what was the thing that really sort of sparked your interest in hip hop like like i'm assuming you were just a fan of the music for a long time but then what what sort of made it so that you are so seriously into it that you decided you wanted to start

making youtube content about it yeah bro it's like it's a long story but we're on the no jumper show so we got plenty of time and we're under quarantine yeah let's go come on let's fuck all else to do man so yeah bro like basically i've just i've pretty much never listened to anything other than rap like straight up like nothing else um same since i was literally Literally since I was literally like five, I got like two older brothers and like way, way, way back. They were like trying to make it as like rapper, producer types. Like they're like 10 years older than me. So I was literally just since I was a kid, it was just hip hop nonstop.

So like I'd never even listen to other genres of music. And when I grow up like someone would throw on to music that's not hip hop. And I just like, well, it's our shit. I mean, that was sort of like my experience except I found out about Green Day in 1994. So I always had like a soft spot for some rock music to be totally honest. How old are you in 1994 though? I think I was in fourth grade. Yeah, so you're like a kid.

Yeah, but I mean like if I hadn't found Green Day, I highly, I think there's a very good chance that I would have probably never really gotten that interested in like any popular rock music. What's like the popular music in the UK? Like you weren't like it was always it was hip hop like on the radio and shit? No, no. Like back in the day, it was just like American pop. Like when I was growing up type of shit, type of shit would be on the radio. just like Britney Spears and shit.

I mean, we've got like, there's like UK pop packs that obviously like never made it over there. But like we had some, we had some bullshit on the radio. But like, hip hop. The thing is like hip hop changed a lot in the UK like over the time that I was into it. So like literally since I was like five or six, I was like hiding copies of like fucking like in Marshall Mathers LP under my bed and shit like getting in trouble with my parents for like listening to Eminem.

But were you not even understanding what the fuck you're talking about? Right. Were you even thinking about UK rap at that point or was it all American shit? early no no i was into a lot a lot of early uk rap like a lot of like what would probably now be considered like pretty underground uk hip-hop shit like uh like skinny man like rodney p and jest

uh stuff like that like mark b and blade anyone that even knows any of these names is probably i was like right no i had a dizzy rascal uh i was a dizzy rascal mp3s and uh almost at disney the streets the streets i was fucking yeah the streets yeah the streets are solid man But it's like the streets and Dizzy Rascal, that's like the first era of like rap in the UK getting mainstream, I would say, like the mainstream recognition it deserves. We had like so solid crew, if you know about them.

I had like so solid like endubs and shit. But yeah, it was like Dizzy Rascal when he had his album, because he was like 16 when that dropped, I think. Right. But that first album, boy in the corner, he had like fix up, look sharp. And just same with the streets. Like they blew up and that kind of like made rap like UK rap acceptable. Yeah. But like before that, the artists that were.

popping in UK rap, like the types of people that like my brothers would be looking up to, you know, they're people that like still around, but they never really got like the shine or love that they deserved because it was like the UK scene was just like a little seed back then, you know what I mean? When those people were around and they were like, is that how you started making your like signature like in video rap songs because your brother was a producer and rappers? Yeah, were you making music on a more sincere level earlier? Yeah, 100% bro.

That, all right, that's going to lead into the next part of the story. On my channel, you might not have seen it because it didn't get pushed too hard. But when I hit like 100K subs, I uploaded this video. And it's like the earliest example of me rapping. And it's from me when I was nine years old. Oh, damn. I didn't know. So nine years old in like the third grade, year three, what we would have had in the UK.

And basically like me and my little gang in fucking in third grade, we were like, we're going to start a rap crew. So we started a group called the toxic crew. there was like five or six of us I remember you saying you see that toxic crew yeah yeah I reference it every now and then but I put the whole track up so we made a track called Ghost and Gulls

and we were like we're going to shut down the Halloween disco with this track so we like made this song like my older brother like helped us put it together because we were whack like we were like nine years old we couldn't even wrap on beat and he was like piecing together every line

like putting it on on beat in the timeline so we sounded lit and so we were like we were popping. The toxic crew. So I'd have been like nine then. Okay. And it kept going from there though.

You weren't done at age nine. You kept trying for a while? Well, when I was like 10, I tried to drop the, this is a good story. Like I basically tried to follow up that shit solo because I couldn't really get the band together. Like a lot of the bands like toxic crew band practice was like some after school shit. But then I think like the swimming club opened and people were like, no, I'm trying to be like in the swimming club rather than being a rapper. They're like, yo, fuck all that. I can't have all these Caucasian men attacking me with their words while I'm trying to get my fucking doggy paddle on.

Exactly, exactly. So basically, like, at that point, the toxic crew kind of disbanded and I had to go solo. So I tried to drop, like, a few little projects. I did, like, you know, literally I'd have been like under fucking 14. But I did like the fucking school music project. And I did like, you know, I was making like rap songs from my like school music GCSE and shit. But it was all whack. It was terrible.

It's embarrassing. But I was trying. I thought I was going to make it, man. That's fire. So did you have aspirations? Did you start to think to yourself like, shit, well, maybe I'm not going to be a rapper, but there's Tim Westwood and there's like other roles that seem like white people are doing a good job of filling those roles in hip hop, maybe not always as the rapper.

Did you start to think like, oh, maybe I could be a producer, maybe I could be a voice outside of the actual art? It kind of happened like randomly. So basically, like, I kept on going with just making shit on my own. And then when I was probably like a bit later on in like university, probably like 18, 19, I was like, right, I'm really going to give this rap shit go. I'm going to like knuckle down. I'm going to make it album.

I'm going to get it popping. And so I made my album. Like, I put out a few music videos and shit. And I thought they were cool, but obviously like shit just flopped. Like, obviously no one cared. And it was whack. It was no good. So basically off the back of that, I actually wanted to get into like video.

production. So I started making videos for rappers. It was kind of more like if I can't rap, I'm going to shoot the videos for rappers. And I basically just like, we're shooting music videos for like local, local acts, like just rappers from my area or like rappers that I knew and that. So I was doing that for a minute. But again, it kind of like didn't really get poppin. I wasn't really making too much money. Like the struggling rapper music video budget is probably the worst budget you're going to get. You know what I mean? That's a fact. But I mean, you know, there's a lot of people who have sort of sparked their career from there even though you discover pretty quickly that doing music videos for people with nothing going on is a pretty

unsatisfactory way of life yeah bro i tell you what i've really got like i've got so much respect for people like cole bennett who have like i mean obviously the guy's fucking huge but like the way he kind of took making interesting original videos for rappers and then like basically built it as a whole brand around himself so fucking genius yeah it's so crazy how kids can like watch the progress of his music videos. Like, you really go back and watch those decks and pump ones. It's like you wouldn't think they were even by the same person.

But if you watch all his videos in a row, you just see the quality slowly go up. And I think that's like, I mean, sometimes I wonder of his like 12 million subscribers, how many of them are even in touch with like the progression of the channel. Yeah, for sure,

for sure. I mean, but he, they were even putting up numbers even in like, you know, 2016 and shit. But yeah, I mean, I interviewed him when he had so few, like, really big videos and then they were just really good, though.

Yeah. How much it's blown up since then is, like, unbelievable. Yeah, man. Shout out to them. Yeah. You have any videos? Like, what was the, what was the most views you got? Yeah.

Oh, yeah. So basically, right, I was making those rap videos. Like, none of those ever really blew up. Like, I'm trying to think if any of them even, like, got that big. But, like, not really, man. Like, all probably people you, you'd have. never heard of, like, not in like a disc way, but just like UK acts. Some people, I mean, I did videos to people that aren't even rapping anymore.

So anyway, like, that kind of fell by the wayside. But like through that, I got into like corporate video production. And I was just like shooting videos for like okay money for like companies and like businesses and shit. And then like on the side, I just was fucking into YouTube, like really into YouTube, love YouTube, YouTubers. And I just started making like shitty YouTube content. I was mostly inspired by, do you know, H3 production? Yeah, yeah, yeah. So, like, I was mostly inspired by him at the start, and I was doing, like, reaction

videos and, like, sketches and shit. Not necessarily all rap, but, like, a lot of rap stuff. So, like, I did one where I do, like, a reaction video to, like, the new skeptor video. I do, like, a spoof. I do, like, a little fake short of, like, me trying to become a rapper. Just, like, fucking around stuff. Let me ask you this. Like, I'm aware of a lot of the reaction channels.

I think some of them are pretty good. A lot of them do crazy number of views. But I mean, a lot of it is really like as content, there's not a lot going on. It's a lot of just like, whoa. Oh, like just reacting, but not a lot. There's not a lot to it. I feel like that that art form of the reaction video is something that has a lot of room to grow. I agree with you, bro.

I agree with you. And to be honest, like at that stage in what I was doing, like I was just, I was just trying to come up with something and experiment with stuff. but like I feel like I totally agree with what you're saying about reaction videos like as a genre it's like early days but at the same time like jumping in and just being like I don't know what the fuck to do I'm just going to do some reactions like I learned so much from that experience because it was like it's a very basic type of like filmmaking performance putting yourself on camera out there like that and it was just super helpful experience I mean if if you went back and watched any of those reactions that I did you know you I guess like me as like a performer or like a on screen presence you can tell that I'm fucking like nervous I don't really know what to say I don't know where to look so like going through and making all of those shitty reaction videos was like the perfect audition to like what I'm doing now yeah that's one thing that you can always count on for like if you're a young person who wants to get into YouTube is that you look at uh traplaw Ross Keemstar me H3 whoever and you're like damn like they seem so comfortable on camera how do I get like that but the thing is like I went back on drama alert I watched keemstar oldest videos and it's not like he's horrible on camera but he's like infinitely better now and you can pretty much say that about anybody like it's really when it comes to being comfortable talking on camera on youtube it's just about doing it over and over and over until you slowly dust off all the

cobwebs you know you get into the zone you start to be able to actually be yourself on camera and even for somebody like me who's been doing this for years and years I'm still trying to be more of myself or be better on camera be more natural be more like what I'm like when I'm just sitting there conversation when it's on camera. It's always going to be a challenge for anybody. But did you go through any specific changes that helped you to get that comfortable on camera? Were there any particular breakthroughs? Yeah, bro, definitely. Definitely. Exactly what you describe is exactly what I did. It's funny. Like literally, as soon as I would find a channel I really admired, like, first thing I would do is I would just go, what's the first thing they made? Like, what's the earliest thing? What did their shit

look like when they were at my level? And I used to find that so, so comforting. But as far as like a specific thing that I did that helped me. I guess it was like a combination of just like, I was just, I would always try and like put myself in positions where I could perform like, you know, coming up with like a different kind of sketch that was like a bit more complicated or like outside of my comfort zone. And for a period when I was trying to sort of make it in the reaction sketch comedy YouTube bit, like I started doing stand up comedy as well just like in the London like stand up comedy circuit open mic type of shit.

And like it's a pretty brutal grueling like fucking unforgiving world going into standing up stand-up comedy but like going out on going out on a stand-up open mic stage and just like fucking dying in front of like 20 people it's probably like the the best fucking confidence builder that you can get for doing shit like this because like compared to that this is fucking nothing definitely or just like being humiliated in any type of public form you know yeah for sure like once you've done a few bad rap shows like house phone well has definitely done some some very good shows and has also does some very bad shows, but I feel like the really bad shows are going to really get you into the zone once you get the good ones. That also like test your character because like, you know,

it takes a fighter to really go out there and nobody is looking forward to seeing, like one time, me and him did a show and, well, we were interviewing this guy, I don't know, Jeffrey. And this girl texted me in the middle of us doing the interview and was like, hey, there's a show with Jeffrey and Chief Keefe. Do you want to open up? And I'm like, I want to. I want to Open up for Chief Keith, hell yeah. So we fucking go down to the observatory last minute. And Chief Keith crowds are fucking insane. I remember this, yes.

They just don't hear nothing. They don't give a fuck about it. Because like the other guy was on the bill and I was just like an added on last minute headliner, I mean opener. So they were just so there to see Chief Keith. They didn't give a fuck about anybody's existence. Like they damn real almost booed me off stage. and I got on top of the speaker

to like amp everybody up and I fucking stage dove I landed on this kid I landed on this kid with the mic and like split his forehead He had like steel toe boots on You had the worst shoes on I had Jordan 1's on so when I landed

I kicked one dude in the face and then the other dude hit the mic hit him So I jumped off like a really really tall speaker And like they were like not hyped so yeah My memory of that show is that there was like eight dudes in the front row just looking mad as they all had glow gang shirts on they were just not they were just like i got i think i almost got into a fight with one of them because they were just so like they were just so mean you

they were really looking at us like they wanted to beat the shit out of us and like we were really lucky that we were that we had like all these people around no for real like they were just mad that we were there and then even the guy geoffrey who was on the bill like i mean it was pretty much the same thing they were just kind of just standing there like but that that'll that'll give you some some charm some character you know if you can fight through shit you like that you could fight through shit like that man then you know yeah it's like i always feel like you know you got you got go through the really shitty shows to like deserve the good ones you know what i mean like the amount of shitty videos like now i've just passed like a hundred videos on my channel since it's

kind of been sort of popping yeah and like you know i'm i made over a hundred videos in the period before that but i like took all of them down but it's like it's just funny like to get to this point i had to make a hundred good videos and a hundred shit videos you know what i mean and it's like that's like you got to make a hundred bads on 100 good songs you know fully fully bro yeah wait okay so how so how did you specifically get into like okay i'm gonna find these stories that are like no like some of them are not necessarily like you know headline stories and i'm just gonna go in depth and i'm gonna fucking dedicate these hours to researching like how did you come to that point well you know what's really crazy right

it's like so to kind of like fill in the gap on that story i was making these videos for rappers I started doing a few reaction videos and shit was going nowhere. Like literally my channel was started mid-2015. And I think literally between 2015 and December 2018, I had accumulated 200 subscribers total. And I was grinding. Like I was uploading, you know, like a new sketch every week or so. I'd had 100 videos.

So I was hustling getting fucking nowhere. Like it was brutal. And I've given up so many times. And basically just like one of my oldest friends, the ordinary guy, he runs a sick YouTube channel called Ordinary Things. We were hanging out New Year's. He just told me like, bro, like, you're into hip hop. All you ever talk about is hip hop.

I don't fucking care about hip hop. But like, you know, I was always just breaking out these stories. It would always just be some shit that I was interested in. And he was like, you need to make a video about this shit that you're interested in. And naturally, the first thing I said to him was like, oh, no one wants to hear like a lame British white guy talk about hip hop. And I would just like say that. I would always say that. I'd be like, no one wants to hear my perspective on hip-hop.

But then one day he convinced me, he was like, just fucking do it. And so I did that first video, the why Jay-Z shot his brother at 12. That was your first video? So that was my first, like, sort of video of this style. There was actually one before that that was about the British rapper Russ, which kind of flopped because that video had like a bunch of other problems with it. But basically, the Jay-Z thing was like the first sort of trap law type video that I did. But you know what's so funny to me about that video being your first video is that, like, I remember, I think it might have been when the blueprint was coming out.

Or it might have been the blueprint too. But either way, like, Jay-Z got featured on 60 Minutes. And part of the rollout for the album was that, like, you know, there were, you know, he has certain storylines or certain things he's never talked about before. And he's talking about those on the record as well as publicly. And that was one of the stories was like, oh, Jay-Z shot his brother. And here he's in the 60 Minutes interview or whatever it was. And he's finally like coming clean about this. So to me, but that was probably about 2002.

So it's very interesting how you could have a story that was a headline story at that time. But then you like unearthing it could just completely breathe new life into it and cause people to learn a bunch about somebody who like, like most people feel like Jay-Z, what the fuck do I have to learn about Jay-Z? I already know so much about Jay-Z But if you really like can zero in on interesting storylines That's one thing I feel like I've learned on a personal level from your videos Is that you can make people be curious all over again Even if they feel like they know everything there is to know about that person Yeah bro, I appreciate that man

I appreciate you notes in that Because the thing is like you're totally right And like when I got into that video You know it was more of a case of like my friend egging me on And it just being like okay Like what's an interesting hip-hop story that as a headline as a thumbnail like my friend this dude who's not necessarily that into hip-hop would be like oh shit i want to know about jay z did this thing that i didn't know about or maybe like you maybe you vaguely knew a

little bit about the story but i'm going to sort of just find all of the publicly available information and just lay it out for you in a way that you're going to enjoy as like an entertainment appreciate that man what's the hardest you ever went with it like what's the most in-depth you've ever got to like a moment where you were like jesus i cannot believe i'm actually doing this right now when you're like looking through the birth certificate information of like a rapper's kids or something oh man there's been a few of those there's been a few of those some of the some of the court reading like court transcripts of like six nine stuff was pretty deep the cash money uh the cash money young money lawsuit stuff like i read through like the whole all the legal papers with that

um and you know that that that shit was interesting because i feel like my thing is like whenever i attack a story just like i try and just keep it in the front of my mind all the time of just like know, like tell me something I don't know. Like even if it's a story everyone knows, like the Kanye Taylor shit, like what can I, every single time I do a story, I want to at least bring you a fact or a concept or an angle on a well-known story that like people haven't necessarily looked out or covered before. And just like, I'm always looking for that like magic moment where it's like, here's a thing that people haven't on earth. And with that, it's like, I get the court papers and it's like, okay, well, there's just minutiaeher in here that people haven't bothered looking

into. And like, that's where I feel the good story comes from. Yeah, man. You know what's funny is I've always thought that one interesting thing about DJ Vlad's channel, which obviously you end up referencing his stuff all the time, but is that he's sort of like realized in a lot of ways that you could have a rapper who's a, you know, fourth tier rapper who just happened to be around a popular rapper for a couple years. But those stories that that rapper has about the really famous rapper, a lot of times could be things that millions of people are going to want to hear about,

because people actually really are hungry for, you know, real shit for stuff that will make them feel like they understand a Jay-Z on a level that, especially now with the way social media is and everything, it's like, you're never going to get an uncut Jay-Z thing. Like, Jay-Z does not allow himself to be on camera unless it's completely controlled. So when you do have a tiny thing, like Jay-Z snatching the phone out of the guy's hand who was filming Beyonce, it's like, oh, my God. like you get to see the real him that's what rap famous people hide that from us these days and like a lot of times you know seizing upon that but what's interesting is that you as an outsider

you've sort of been able to create like a whole thing out of sort of finding those nuggets without necessarily having that person come and tell you them directly yeah bro for sure i mean like real talk i think what you say about me being like an outsider is like so so important because you know like my thing is that like i roast people i go in i make fun of the my disc people like part of that is like I want my videos to just be mad entertaining and like I want to give you all this information but I want to like

keep your attention with like fun little things but also I think you know I know I know there's aspects of my schick and what I do that people don't like or like rubs people up the wrong way but like I think it's really important for hip hop to have an outsider voice and like you say like Jay Z's whole existence is so stage managed

that like you need a guy like me to come along and call him an elevator punching bag because everyone else is too scared to do that. You know what I mean? It's so true. And I like kind of made my piece a long time ago as far as like, you know, my objective isn't necessarily to like, you know, get some clout and like, be friend all of these rappers and like be hanging out with all the rappers.

It's like, I've got to make the best video for the viewer that's going to just like make them laugh the most that's going to, you know, say stuff that other people might be too scared to say about Jay Z or Drake. Yeah. Do you feel like... Do you feel like you get away with it though? Because you're in the UK, so you're like kind of chilling and you're like, oh, I'm not going to be at the club, I don't have to worry about fucking Drake sending the OVO goons at me.

Yeah, that's, I mean, that, that is kind of part of the, uh, part of the benefit of being over here. Like, the kind of guy I am, like, I don't get out much. Like, yeah, it's funny, this whole quarantine shit, like, I'm usually just sitting in my room right in a video anyway, like, I'm kind of a fucking boring dude. So I'm kind of not worried about running into people. No, but at the same time, like, I roast everyone. Like, I make the jokes. I go as hard as I can with that stuff.

But like at the end of the day, I'm not in the business of exposing people with information that's not already out there. Like, I don't go around messaging people and saying, like, who's got dirt on this person. I'm just making jokes out of stuff that's already there. You know what I mean? It's like the thing with Drake, it's like I roast him all the time for the young girl shit. But like, you know what I mean? It's like, everyone's saying it. And I'm just roast.

I'm saying the stuff that people are saying in the streets that they're joking about Drake with their friends. I mean, I know so much more about. Drake's dating life from watching your video. Because it's all these little nuggets that are out there in the press and they're out there in the gossip rumor mill. But to see it all compiled back to back, it's like, wow, really, I feel like this is giving me a portrait of this guy's dating life that I never had before. Dude, I didn't know anything about this whole J-Lo, Georgia's, I mean, Smith thing.

I mean, like, I knew, I guess, a little bit, but I guess I didn't really know. I actually just sent that video to my girl earlier because we were talking about just like Georgia Smith and just like her musical like trajectory I guess and she was just like she she felt like Drake stifled her career and that like since Drake doesn't fuck with her like that's why a lot of like that's why she's not like mainstream famous and I was like I didn't really have a stance on what she said but I just sent her your video I was like I learned a lot about that situation from this video that's kind of the game you play though right like when you sort of like you know when you massively accelerate your career by associating yourself with with a massive artist

you're like, you know, you're playing with fire because on the one hand, you're getting all of that bonus free clout from fucking around with Drake and whatever you're doing with him behind the scenes, behind closed doors is all well and good, but like, you know, unless you're going to marry Drake and you're going to be the dude that is going to be

or the chick that's going to be in with Drake forever, the relationship is probably going to sour at some point, and then like, what are you going to do when your career is kind of going a little bit left? Like, should you blame that on Drake, but you kind of, you wanted the free clout that came with messing with Drake. So I don't know. But yeah, bro, I'm glad you liked that video.

I do. Another one, too, was when you were telling the story about how Eminem got sued by, like, the dude because he fucking, like, pistol whipped him or something like that. Oh, shit. Yeah, yeah, bro. Yeah, that's a classic story. There's a lot of classic Eminem stories, man. Yeah, right. He's another dude that, like, you never get any real shit from him now.

You only see Eminem when it's very carefully curated. So people love being able to see him. Even I was watching that LA Originals documentary on Netflix the same other night, and he's just hanging out in the tattoo shop. And I'm like, it's so weird to imagine Eminem just hanging out in the tattoo shop. Like you would never have that and you would never let him just stick a camera in his face. You know, it's like these celebrities these days, they just don't operate on that level because they can't take the chance, you know?

Yeah, because, yeah. It's the weirdest thing, man. You think like these celebrities, especially like the top tier rappers, they're just like, they're portraying. to be these idols, but like they're in the crib, farting, like anyone else, you know what I mean? And it's just like, it's such a weird experience, especially when you consider like the new era of artists aren't really doing that. They're more focused on like being in your face all the time. Like, you know, Migos are like, there's always a new piece of content or a feature or something

from Migo. It's like offset, fucking uploading four-hour gaming videos now and shit. Right. That's crazy. It's like the new media celebrities and rappers are just like constantly shoving content in your face but like the legacy ones they're just protecting themselves right like like megos have put themselves in a very different category of like just inundating the industry with their work like nobody puts out more verses like it's not like they're thinking like oh damn like take off like you already did 35 fucking versus this week like maybe you shouldn't go to another 35 features it's just like but with drake it's like you know every drake feature is a moment you know it's like it's very curated you know i think it's funny is

about people like worrying or like thinking you should worry about what Drake thinks of you. It's like from your perspective as somebody who prior to this did not have a lot going on, it's like if you get to the point where Drake is actually upset with you or Drake even knows who you are. That is, that's amazing. You've officially like reached like an upper echelon status in society compared to where you were before and maybe you could find a way to make the relationship better from there. But I mean, I think that's pretty amazing.

Yeah. bro, I always say, like, people say to me, like, bro, aren't you, aren't you scared of, like, a rapper, like, that's heard one of your jokes, like, pulling up on you? And, like, you know what I mean? I'm not, I'm not like a video ever right there. That's the best video ever. Well, that's the best video ever.

But also, I say, like, if a rapper's got a problem with something, something I've said about them, if they pull up on me, I'm straight up apologizing. Straight away. I'm apologizing on site. Because I don't want to smoke with anyone. I'm apologizing. And at the end of the day, at the end of the day,

I would hope that they could, like, understand and not understand, but I appreciate that just like, I'm just fucking comedian. I'm just out here cracking jokes. I don't really want smoke with people. What fucking props do you get by like beating me up? Look at me. Yeah. Like I don't feel like,

obviously I don't think it like hurt his career all that much, but I don't think like Ross really got a lot of W from the fans for sending people after me or for the thing with Guwop Dad. Because it always sort of reads that way. It's like, why is a rich celebrity sort of picking on a guy who's just, just like a funny guy on the internet. I will say, I will say nobody talked shit about him anymore.

Russ? No. I think the fans do. My next video is a Russ video. My next video is on Russ. About him getting niggins beat up? No, it's kind of about why everyone hates him. But like also, it's a crossover thing.

Basically, I'll like, I'll give you the, I need the private link. I need the early link. Yeah, I'll hit you. Before it's done, it's basically. A draft. Half done. I'll stream me doing it.

No, I'm doing a thing about why everyone hates Russ, but like, I don't know if you know, we've got a Russ in the UK who everyone also hates. Right. So I didn't know who's hated, but I knew you had another one, yeah. Oh, yeah, yeah, he's hated. So I'm doing a video. It's kind of like why everyone hates anyone called Russ, and then like the two Russes beef with each other as well. So it's like a sort of Russception type shit going on. Russ, Russ, on Russ violence.

But yeah, bro, I remember seeing the video about him sending his goons for you. And like, he seems to be sending the goons. I watched the one where they put the beats on SmokePurp as well, because I talk about that video, and it's like, I don't know how much, and Guopda. Yeah, bro, I don't know how much bragging rights there are to fucking send in your miscellaneous goons. See, but listen. No disrespect to Russ, but the thing I think is funny is that Southside never got beat up by Russ's Coons. Yeah, exactly, exactly. Wonder why, wonder why.

Yeah, it's weird. What's the difference? He's that, oh, oh, it's SmokePurban London. Oh, uh, fucking Guabdad by himself in Texas. Yeah, maybe it's the like 50, maybe it's like the 500 guns the Southside's always showing on Instagram Live. That might be part of it. Yeah. I need more guns. It's no, but isn't like, like Southside is like, doesn't Russ people know like 21 Savage's people and they're cool with. That's all Atlanta stuff. So yeah, there's probably some connections there. I mean, he's not running up on none of the Atlanta.

They were going crazy on each other for a minute though. Like 201 Savage came out. It was like fuck rest. Like he's not. No, they were in the strip club together. Remember that footage? Yeah, that was fire. But I'm saying like that was so funny That was kind of fired That gave him like See you guys are acting like he didn't get cool points He got a little cool points I'm sorry No but I don't think anybody really cared about the nail salon beating

I don't think he like what There's no video of you but like There's a video of them in Smoke Perp And like him vividly like punking Smokpurp after After they saw him again And then they were like what's up nigga I just want to say this is that Within rap

I mean I think Lil Dicky is another good example of it Where I don't think My Messiah. I don't think, his show is amazing. There's no deny that. But this is the thing is that it's like, I don't think most rappers really like have heard little Dickie's music.

I don't think they really care about his rapping. But most rappers can tell that Little Dickie is pretty popular and successful. So to the average rapper, they don't give a fuck about what his music actually sounds like. They just know he's popular and successful. So they'll do it. So they fuck with that. To most rappers,

success is the name of the game. They don't really give a fuck about it. And so with Russ, it's like, I don't think 21 Savage most likely has really spent that much time listening to Russ's music, but Russ is very successful. So the 21 Savage, it's pretty much like, hey. You're lit. You're lit. I'm cool.

You're lit. It's cool. Like, let's chop it up. I think the smartest thing Russ has done, though, is he's played like everyone fucking hating Russ to his advantage so, so well. Because the fact is, and I kind of, this is kind of the point that I'm making that video is that at the end of the day,

it's like people tweeting and saying fuck Russ. It's only a net win for Russ. Because if you already didn't like Russ, you're already going to think, fuck Russ. If you already liked him, you're going to be even further incensed to be like, no, like Russ is the guy. And if you've never heard of him, well, now you've heard of Russ.

But it's weird. It's like you have Russ's fans who for the most part, I don't think are the kind of people who give two shits about an Adam 22 beef or a smoke perf beef. But then you have like the mainstream rap world, the online rap fans who are the types

of people that are way more interested in something like the Russ Adam 22 smoke perp type beep. But those are the types of people who probably mostly know about Russ from the drama and from the beef that maybe aren't necessarily the people who are most likely to listen to his music. But I mean, I'm of the opinion that like Russ is better.

Like him having that level of controversy is probably still a net win for him because it's still going to cause people to, you know, that familiarity is still going to be the thing that forces people to check out your music video or listen to your album regardless, you know? 100%. Yeah, I think it's smart man. I think the clout chasing game is, you know,

It's a name of the game, man. Tough cookie to crack, but it's exactly, exactly, man. Adam, like, you must know, you must see a lot of people, you know, coming and go into interviews and, like, you know, the moves that people make on the come up, getting in, getting in beasts, getting in fights. Like, the shit change, the rule book changes on such a daily basis, man. This is very, very true. Yo, where do you get your ideas from?

Like, is there a certain process that you typically go through? Or is it the kind of thing where, like, do you ever find yourself, of struggling to come up with ideas of things to make videos about or are you very rich with ideas for that stuff yeah man i got hello ideas i've ever since this sort of started taking off like you know from the first day that i made that j z video i had a short list of you know like three five ideas because they're all just like these are all just classic stories that i've read about in the fucking 20 20 whatever years that i've been listening to hip hop like just stories that i'd read about and remembered so like anytime i spot something or anytime i'm researching a story and it

reminds me of something. I just put all of my story ideas into a list. And I've got I've got hundreds and hundreds to choose from. But like, you know, I'll usually choose. I'll maybe plan out like a month in advance like, you know, what five or six I'm going to cover just based on, I'll literally just scroll through the list. And I'll be like, oh yeah, like Cardi B story or, you know, I'll do something on Wayne again. And then I try and, you know, no, sorry, sorry, go ahead. I was going to say, I just try and like keep tabs on what people are enjoying. Like, obviously, you know, views is the name of the game. So like certain artists that are maybe more popping on views,

I might bump them up and do them a bit more recently. But then also like the Tim Westwood video that I did, like, you know, that was a passion project. I'd literally for the entire year I'd wanted to do the Tim Westwood shooting just because he got shot, right? Yeah, yeah. That's a classic one, yeah. I didn't watch the fourth thing, but I knew the gist of the story

he got shot. Yeah. Westwood said he said he would pay someone to shoot him again because it was so good for his career. Whoa. You need to pay Rust to send goons to put the beats on you again. I would pay Young Thug to send goons to beat me up. Well, no, they can't shoot me or anything.

They can't hurt me too bad, but just the idea that would be cool. Have you ever been to come spray up the tour bus, bro? Yeah, exactly, exactly. Have you ever been in the middle of like researching his story and then being like, ah, like, I don't have enough information. I'm just going to chop it out. I'm just going to quit this one. not very often.

I think usually what it is is like I'll pick a story or a topic and like sometimes the core story I mean you'll probably be able to tell from certain videos but like sometimes the core story isn't enough to carry like a 10 15 minute video so like I'll pick an angle that can kind of supplement it. So like I guess like a good example of that right, it wasn't a short story but the little the little Uzi-Evert video I did about him having the beef with drama and his label. Like in that you know there's like a big like there's like a three minute sequence in there where I take a look at his car collection.

Yeah, exactly. I just, I needed, like, an extra element to just demonstrate, like, why him beefing with his label over money is dumb. Because, and that was, like,

the perfect example. So, yeah, if I find a story, like, certain things, like, I don't know, maybe the Y&W Melly story I did,

like, pretty short, you know, I'll just come up with an element or an angle where I can give you new information about this person that, like, maybe people haven't covered

to pat out a really thin story. But generally, generally, man, like, the opposite happens. I'll jump into a story and I'll end up finding a piece of information I didn't know that like leads to like fucking just an entire five minute sequence of telling people shit that I didn't even know. Right. Yeah. Like I just did that Alex only fans review, which is like, you know, as soon as that idea popped into my head, I was just like, oh, I could get millions of views doing that. I'm doing that. But it was a weird thing because it's like, yeah, I had to pad it a lot. Because it's like, there's only so much I could really say about her only fans, which is like, oh, look, like there's your boo. boob, there's your underwear, cool. Like, you know, I had to, like, actually sort of dig into, like, why is this person famous?

Why is this person interesting to people? And, you know, I actually had a lot of fun with that. And, like, I feel like I'm very motivated at this point because of the quarantine where there's not as much to do. Where it's like, I want to actually, like, just really try to, like, think of these things to make videos about, which is, it's pretty blatantly, like, influenced by your stuff, to be totally honest. I was going to say, look at you. It's dope. It's dope. Look at you, trap lord, fucking expire.

Hey, come on. Inspiring everyone. It was sick, bro. I love that video. I love the Young Chop video you did as well. I appreciate it. You know what I mean? Fucking more people doing.

I thought he was going to wait until we did our show to talk about Young Trot. But I get on YouTube and he's already talking about it by himself. I mean, he got arrested for letting the dogs start to death. I'm like, I cannot. It was like Saturday afternoon and I had a lot of energy and not a lot to do. And I was like, let's do this. Let's do this. I got real hyped up on that caffeine and I just went in.

there you go bro no I really enjoyed both of those like yeah to what you were saying about sorry just one thing yeah as far as like given the backstory and padding out the stories like recently I've just been trying to make it more of a habit to like you know I've been setting up a lot of stories with artists like backstory because I've just got this idea that like what would be dope is if someone came to my channel that maybe wasn't even that into hip hop you know like like with your Alex video given that context at the start of the video so that like if I knew fuck all about this chick I can just in like two minutes getting on get up to speed and like what she's all about and why she's doing this.

So you'll probably notice a lot of my recent videos. Like I'm doing one on Rich the Kid at the moment. And it's like, you know, to understand the feud that I'm going to talk about, I just want to give, you know, a real expedited five-minute biography up front. So, yeah, I've just been doing that a lot. And I, you know, I feel like that's the way to pad things out, make it accessible for someone's never fucking heard of Young Chop or Alex or Rich the Kid or whatever. I don't want to count my chickens before they hatch,

but I'm very, very optimistic about this dapper Dan video that I have coming out because I actually read his book and I like, my brain switched into YouTube mode at one moment in his book where I was like, oh, I can make a video about this part of Dapper Dan's life and get a shitload of views. But like also sort of do justice to his overall story, even though I'm using that clickbait. And I feel like that mentality actually it really makes me very encouraged to read more because I'm like, there's a lot of information that's in books that is you know you wouldn't really be able to find it by just searching google for that information so like i i actually there's an 800 page pimp c uh i'm just gonna claim that i'm doing this but this 800 page pimpc biography that i've been reading for a while now and it just sort of hit me like i could do like a fucking mega deep dive into pimp c and that would be something that i think people would fuck with so you know i'd love it bro do it i want to watch that have you done it have you read many books uh in the pursuit of of your channel and also can I get the lighter? Yep.

Yeah, bro. I'm trying to reach for some books right now that I got by my bed. Oh, shit. Yeah, bro. I'll be reading like, what have I got here? I got the biography of Dr. Dre popping. Good one. My dears.

I got the P. Diddy biography. The P. Diddy biography that I read to do the P. Diddy Shine. Yeah, in the club shooting. Fucking doc that I did. Yeah, the club shoot out. Like, I read this amazing P.D.D.O. biography. And it's just dope because exactly what you're saying.

So, right? Because it's like you can do a bunch of research. search on YouTube and find a lot of really great facts that way. But it's like if you delve into a book, especially a book that was written like 10, 20 years ago, it's the minutia. It's the tiny little details that people have overlooked for 10 years that only become interesting because of some shit that happened last year. I feel like that's where you find the best stories and like the best, just the best little

details that I think are going to make a story that's going to exist in 2020 on YouTube. So much more valuable because you've gone and you found information. Like the story that I did on how DMX broke out of jail when he was at 50 when he was 15 years old. That's pretty much entirely a story from his book that I couldn't find anywhere online. And I was just like, this is lit. Did you read the Gucci Man biography? Yeah, bro. Love the Gucci biography, man.

It's sick. Yeah. That was a great one. It's like I was just looking at that on my shelf and thinking like, you know. But I feel like the best Gucci clickbait has probably. been done because it's like, okay, obviously he killed this guy. Yeah. But you know that?

There's a lot more that you probably could do. Oh, you know what would be a good? You gave me the most information I've ever known about that. Gucci, Gucci crack. I appreciate it. I'm a huge Gucci man fan too. Gucci's like various acts of violence over the years.

Like in particular, the video of him beating the chick up on stage at one of his early shows. That's a crazy video. I don't even think he talked about that in the book. And he threw that, threw that chick out. Out of the Hummer, like out of the Hummer fucking limo, I think. That's why we did you do a video on that? Gucci saying, it's on the list. It's on the list.

Gucci said red or blue pill, like good Gucci or evil Gucci. And his girl was commented on Instagram like, no, no, you guys don't want evil Gucci. I'm like, as a real Gucci fan, you do not want evil Gucci. He is capable of some evil. Somebody said, somebody said, you know, violent Gucci music. with new Gucci like attitude or something and I was like yeah that's what you want man we we need that Gucci with a big pregnant codeine belly oh man there was a certain that's where all the good ideas were I'm getting one of those man that's where the good ideas where no but there there is a

weird thing with that where it's like you know Gucci main as an artist was probably a bit better when he was basically living like a completely unhinged unhealthy lifestyle but then like us being fans of Gucci Man, the human being. It's like, hell yeah. I love seeing you on your Instagram story getting up at six in the morning to go work out. I love seeing you and your wife. Dude, but then he post that meme.

It was like, it was like the dude running through the house with the two pistols. And it was like, it was like. That's why the old Gucci might be back when you see some shit like that. Yeah, that was crazy. He was like, uh, uh, Gucci Man shooting up young jesus, he's homes in his crib.

That was crazy. That was crazy. bro, it's a madness But yeah, that Gucci book's got so, so many good stories But like that's the thing It's like people say to me shit like You know, are you worried about running out of ideas Or like are you worried about someone else coming along

And doing exactly what you're gonna do And it's like bro like what do you mean running out of ideas Like shit's happening all the time There's like infinite things And what people are looking for I think They're not just looking for anyone to like do the story They're looking for like me or Adam or fucking

I don't know Blackie speaks whoever to like, you know, take on the story and then give their perspective. It's like this Russ story that I'm doing next week. It's like I'm doing a US versus Russ and UK Russ. It's a perspective that like very few people are going to connect those dots on that story. So it's like there's fucking, there's just unlimited stories to do. There's unlimited angles. And like there's more content like this good for everyone because I think there's just an appetite for this type of shit.

Especially right now, dude. You can be running it up, bro. For sure, man, for sure. I'm working overtime at the moment. I know, I see. Wait, wait, do you drop like every Monday or something? Because I feel like every Monday I wake up, there's a new video. I try and drop every Monday in an ideal world.

I would drop every Monday and Thursday. But I'm just, so I've got an editor that I work with. Oh, do you? So basically, we're just going crazy back and forth, just trying to get as many together as possible whilst this quarantine is going on. Because, like, as well, like, she's stuck at home. She can't go out. We've both got fuck all going on.

So we're just like, let's just do these vids. You got a female editor. I was going to say, is this is a female editor, man? Wow, very woke. Very woke. Pretty woke. No, no. I just,

bro, it literally just just so happened. It's funny because like before this, um, in my corporate film life, like my corporate film business had kind of grown a bit and it wasn't huge, but like I had maybe like three, four people working for me.

Um, but they were all dudes and like I really wanted to hire like a female editor onto the team. Because people would be like, oh, you're just a bunch of dudes. And it'd just be kind of like, oh, shit. I'm trying to be.

be kind of we woke up in here. But yeah, it just so happened. She came along and she's just fucking super talented. And yeah, we've got a good thing going. So shout out to my editor, Camille. Shout out Camille. There's a mothering nature that a woman brings to any situation. I feel like in a business, like, saying mothering is probably inappropriate.

But I feel like, you know, you want a woman in the room. Not because like, you know, sort of making it like, all women are good for us, taking care of kids or whatever. But there is an extent to which, like, if you have like a woman in your workplace, They said it's a bunch of dudes that they're going to like care about your well-being in a way that a lot of dudes are just not going to. It's very good to have that energy around, I think. Yeah, I think it's good. And also, I guess to a certain degree, it probably gives like just an extra female perspective as far as like the shit I do.

I don't know. She's never like called me out on some dumb shit that I've said. But I'd like to think that like if I if I dropped into a gaggers. Yeah, if I dropped some serious misogynistic joke without realizing it, hopefully she'd pull me up. you misgender somebody then she'll call you dude you you made me realize that that con that con that con yeah bar was a little more suss than i really realized because like i didn't taylor might still have sex no but he said at first he said i feel like she might owe me sex or some shit like that and i that was susser than the actual it is right oh me sex it's kind of it's more transactional

it's kind of fucked up and like that reads weird yeah bro it's just again not to just go back to that story but it's just fucking it's just crazy the whole taping the phone call thing and yeah that was crazy him and kim just literally just completely just leap over the idea that this woman wouldn't want to be called publicly a bitch on a billboard charting song that's not even like that's not even what he said to her on the phone he like he said the weird sex line and she kind of took it kind of easy and was just like oh okay but like i don't know if i'm going i want to you know i haven't seen almost anybody publicly take connie's side in that whole thing thing like me and Vlad were talking about how fucked up it was and it's it's not like I really

heard from anybody that thinks that were wrong in 2009 I was in what fucking like ninth grade eight like yeah something like that I don't know eighth grade dude I didn't fucking think that that was that big of a deal but now I'm like oh dude why do he do that you know what I think happens a lot and this is something I've noticed a lot through doing my videos is that I think especially a lot of old media shit like that where it happened on the VMAs in 2009 and like a lot of the It's kind of been lost. Like the key moment of him interrupting her, you see all the time and you see it on the news,

but it's like, you know, I feel like the value and the nuance of those situations, it's in finding those moments that haven't been played over and over again. The moment of like Beyonce giving, giving Taylor Swift a chance to come back out and speak. It's like those moments kind of get lost in time. If you didn't watch that live,

if you didn't watch that live, you wouldn't know that that even happened. Totally, totally. And it's like, it's the same shit with like reading books for story ideas. It's just the case that like, you know, little details make the story and like little details are what can make or break the narrative. And like if it's some shit that happened 11 years ago, little details get lost. And then before you know it, like 2020, people have just got the complete wrong idea about the story.

So it's good to like break it apart and try and set it straight. I guess it the way I think about it. Let me ask you this. What makes me think about everything now? What's the business of running your channel like? Like how well is it doing? is a struggle. Obviously, I've heard CPMs are down

for a lot of people right now. How's that all going? It's been good, to be honest, man. I guess the journey for me is, it was weird because obviously, like, I'd been grinding, trying to make YouTube videos and, like, working in film for years anyway. So I guess when I made that Jay-Z video,

that was like January 2019. And then the first thing that, like, really went viral sort of broke out for me was my Frank Ocean video on Frank Ocean Finescent. death jam for 20 mil. And then literally that that hit like a million in like a week. It was my first breakthrough hit and then literally immediately off of that I was eligible for ad sense. I like monetized my channel. And then within like two months of that, I was making enough to like go full time and

make it living. So I basically like left my business moved into just making YouTube videos. And then basically I just hustled until I could afford an editor so that I could like double my productivity and that's kind of it and like it's grown it's grown nicely since then um but i guess like my goal at the moment is to just um like increase the output that i can put together but like it's going well i mean i you know i mean i i can't complain like the view count is is going up each month and it's pretty good but i don't want to like overexpound the business i don't want to bring too many more people in um or like overcomplicate it like sometimes people hit me and it's like, oh, can I like intern for you?

Or can I like, you should hire a researcher. But like, I want the videos to be like a pure expression of like my perspective on these stories. So I don't want like people coming in researching or like pitching in ideas or angles. Like I want what goes on screen to be like my personal reaction or response to like whatever info I found in the story. So I don't want to like over expand or like overcomplicate the team like at this stage. So.

But yeah, I mean, it's going great. Like I say, I've got. editor she works she works full time on this um i've got like some sponsor plugs that get me sponsorships here and there which don't um and it's going nice but like i'm you know i mean i'm basically i'm still living the same as i was before so it's not i'm not uh i'm not taking like a rapper yet but hopefully at some point have you ever seen any his like videos where he'll have a sponsor but he'll make a he'll make a song about it yeah that's pretty funny fucking amazing yeah bro that's i knew you were really a rapper that's i knew you really like we're a rapper do they request that though is that

thing where the sponsors are like so like can you do another rap no you know what's funny right i literally i started doing the rap like i think i got like one or two sponsors that i did the old way and then i was like this is just kind of whack like i felt like such a fucking herb just sitting there being like hey guys like make sure you go on over to fucking stinkbox.com and sign up so i thought i thought that shit was so whack um and i was like just what can i do uh i saw someone else i think it was naked jakey i don't know if you know him he's like a gaming YouTuber but like he used to do some of his Patreon reads as wraps at the end of his videos.

And I was like, shit, that's dope. I'm going to, like, do that for my sponsors. But, like, for the longest time, like, sponsors wouldn't even comment on it. I'd hand it in. It was happening like, it's normal. Yeah, they'd be like, yeah, the video's approved. Cool. And I'd be like, what about the fucking fire 16

nice bit? And I'd be like, like, nothing. But, like, I mean, I got some I got some good feedback on them recently. So it's dope. But, yeah. I mean, we did a manscape to add the other day. And I mean, We're basically like, he didn't manscape bad. Reading the stuff about like the ball cream and shit. I'm just like laughing my ass off.

It's so obvious that I'm reading this for the first time ever. It's like I've never seen this before. And I'm just die and laughing. They were totally fine with it. And I'm like, all right, shit. I guess they really just want to be talked about a lot of times. They don't really care if it's like a goofy-ass context. They just want that link in the description.

That's all they want. That's all they want. That clicks. That's true. Yeah, bro. I think I just got my first repeat sponsor I think I got

Skillshare back again because until literally yesterday I'd never have a sponsor come back a second time I was starting to think always a different one I was starting to think

maybe they don't fuck with a rap now I've got a repeat That really is a thing that a lot of people don't know about is that it's pretty easy to get a sponsor one time and then from there it's like a little bit more challenging

I should actually tap you with Fashion Nova that would be fucking hilarious to see you do it now I rock some fashion over. I need to get my Insta more pop in because I had someone going in touch and they were like, oh, can we, can we do, we'll do that on your Instagram.

And then I sent them my Insta, they were like, no, your number's trash. They're like, nah, bro, not yet. They got a kid boo doing that shit. They can't be all that, Becky. No, but he, like, kid boo. He's like a couple thousand. How many you got on Instagram? I got like 8,000.

Do you? I, yeah, I hear you. You're going to get up, you're going to at least get to 10K by this. We got you. But you know what? Oh, shit. Let me just say this. It's a weird thing.

in your head of like how shameless you should be because after I did the Alex only fans review it's like my brain starts going in various directions and it's like well I could do another Alex video and then I'm like no that doesn't sound like I think that would be a little bit corny and then I'm like

well you could do more only fans reviews and I'm like yeah I could do more only fans reviews but I need to like balance it out with other shit as well and like it's sort of you know sometimes it's like I was just looking at a kid boo because he like keeps making these videos to get like a thousand views like saying that he's like quitting rapping and I'm like good I know I can get a lot of

views if I make a video about what a fucking dumbass kid boo is but it's like do I really want to like actually put myself in the position of making a video about kid boo for views that just sounds kind of dirty you know I think any time spent looking at kid boo's face is time that could have been well better used elsewhere that's a fact oh man that's a snaple fact I keep telling I'm like, bro, you got to start playing with Aylix, bro. She's going to pull up on you. Aylix is what's she going to pull off on you doing? Bro.

She's going to pull off on Lainer. She got goons, bro. Who? Alex's got goons. Alex goons will be switching on her for sure. I would love to see the goons. Maybe I can make a video if she shows me the goons. I want to see a video of a guy with a gun screaming about,

oh, you better not talk shit about Alex's only fans again. That, I'll take the bait. I'll talk about that at least, but I don't know. So like I got to ask the big question that everyone's asking Sorry if you've been asked this a million times But both of you What do you think six nine's moves are going to be

Now that he's out the out slammer You tell me if you agree with this I feel like it's kind of quiet for six nine right now Like people they keep like planting different seeds of things Of like oh he just spent so much money on cars and jewelry Or oh he just got I didn't even see that He just got 1.5 million followers whatever But I mean

there's definitely going to be a shitload of attention on whatever he does at this point just because it's six nine but it doesn't really feel to me like people are talking about it that much but at the same time he hasn't really given us that much like if i see an instagram story of him saying something it would be very interesting to see how much the rap world takes that and obsesses over it you know he hasn't taken that leap yet yeah totally totally i think i think it's all leading up to like a big moment and I think because he hasn't like outright he's done he's dropped a few little you know he dropped a few little fucking segment around the place yeah little crumbs cheese but like it's gonna pop when he drops his first thing and I think if he's smart it's gonna be like

a song it's gonna be something that's monetized it's better all of the attention goes to some shit that's going to make him some some cash so I think it'll be a song and I think a certain point will come and he'll just drop a song and it'll just all be about that because I don't think he can be out there clowning like he used to but that's the whole question is like does Does his troll persona work for a song at this point? Because before he was able to get away with for the most part being like, yo, I'm the toughest motherfucker in the world. I'm going to kill you, blah, blah, blah.

It's like, is he tempted to come back with a song where he like makes more jokes about being a snitch? Because that's mostly what he's giving us so far. It's a much of snitch jokes. Yeah. I don't know if he does a pro snitching song that anybody's going to be trying to hear it. Like obviously people will listen to it, but I don't know that it'll actually. What if he comes out and just like tries to just like.

like be like some like dreams and nightmares meek mill beat switch where he's like he's like pleading for your fucking forgiveness in the beginning and then he's just like fuck y'all niggas at the end i mean it's going to be it's going to be a hard song either way because this is a guy who clearly like is able to get well-written songs and is not i don't know about that right now though yeah you can find a million writers nobody's going to be shy about writing a song for you but i mean i'm curious what about producers i guess any up-and-comer producer all kinds of producers will give them Sure. A ghost producer?

I think the thing is, I think whatever he does, I think the smartest thing he can do is just like be honest. And I think if he, because he's like making these little jokes about him being a snitch, I think that he's laying the groundworks for him being honest. And I think, you know, so much of hip-hop's about storytelling, people having an interesting story. Like, where are you from?

What have you done? What dirt have you done? What did you get yourself out of? And I think if he, people like the authenticity. And I think if he just comes out, he wears the snitch thing on his sleeve. You know, he makes some songs about like, you know, talk us through. Why? Like make a song about what it was like making that decision sitting in the cell,

making your decision to flip on everyone. And that shit I'll listen to. Yes, but that's the question is like, can he pull off substance? Because up to this point, his music has been entirely devoid of substance. But that's what I'm saying. You know, it's like, are we ready to see Daniel Hernandez as Talib Quali? I don't know that I'm ready for it. Not even as Talibu Kali, but I gave that specific reference of the Meek Mills' Dreams and Nightmare song

because he could like start it off where he's like, you know, being open and shit and then lead it into like, oh, it's six nine, fuck y'all niggas at the end of the song. Because, okay. Encompass both into the same song. People, I think, tend to give Six Nine too much credit for his music in a weird way because it's like, yes, he did have this bizarre series of like really big hits. You know, that definitely happened. but I mean go listen to his album like his first project

like does that feel like a coherent project to you fuck no it's like can you honestly listen to that project and be like oh this is a guy who's going to have like an amazing rap career I mean that is very much still up for debate like I have absolutely no doubt that there's going to be a lot of people

who tune in no matter what what I'm actually interested in is like can he become a in any way respected member of the hip hop world from here and I have absolutely no idea but I haven't necessarily seen that much evidence of it yet

The story itself Is so interesting So unprecedented Who's ever seen a fucking clown running around With six nine tattoos on his forehead He's got all of the cards in his favour But it depends what he drops If he drops some fire shit

I was saying to someone on Fucking Discord the other day Like if he comes out And if he dropped a song with If he got someone like DeBaby on a verse and just said, bro, I'm gonna pay you the 250 you want for a verse. You just rip me, diss me for a verse, or me being a snitch. And then I'll do a verse responding to it.

People will fuck with it. It would be fire. That is brilliant. If I was the baby, I wouldn't do it. But there's definitely a lot of rappers who would do it. But is he seriously going to like face that criticism head on? See, that's also a big part of it is like, will 6'9 do an adversarial interview? Like, they tried to get them on the breakfast club, they said.

Breakfast Club said that they tried to do that And that they turned it down But I would love to see what Charlemagne has for that dude I would love to hear You know like if he really comes out like that Like could you imagine Joe Budden interview at 6-9 And like real like he wouldn't do it But could you imagine him like really talking to him

The way he wants to talk to him about his behavior Only person he would like even do it Was if it was like in the house orchestrated Or if academics did it I think that's the only way I want to know how much academics is getting paid For these fucking Instagram post You see the one of like, oh, 6-9 and this fucking Latinx artist that followed each other back.

It's like, oh, wow, did they follow each other back? What a good. I think there might have been some money exchange right there. I'm sorry. Academics, 6-9 industry plant for sure. 10K projects industry plant. Academics has been fucking on the Instagram grind promoting that producer Russian too. You know he got a check for that.

I'd never heard of this dude before. but he has good numbers but it's like maybe russian maybe russian's about to produce something for six nine and he's laying the siege you know laying the crumb you know i could see it yo imagine academics just like orchestrating all this shit behind the scenes like knowing exactly what he's going to happen so he's building up the characters because that's that's kind of and this is totally i'm

but that's kind of like the problem for academics his channel is that for a while he had like you know soldier boy six nine etc x trippy oh wow the fuck out and it's basically like a soap opera and then he's just like the dude breaking it all down for you but now all the characters in the academic soap opera either chilled the fuck out got locked up or they got killed so it's like he has to like create a new generation of soldiers for his show why not rushing you know what it's interesting like first off i love academics like he's he's fucking one of the dons in this thing that we're all trying to do So shout out academics.

But like you say, it's interesting. I like this thing of ours. This thing of ours. You ever hear the mafia dudes call that? This thing of ours, man. All right, continue. I'm sorry. I had to highlight that.

I felt like it was easier than just saying us culture soldiers. Yes. Oh, that, that sings to my heart too. Wow, I love that. The house fault you wouldn't understand. That's fresh. You wouldn't understand. You're not a creator.

White YouTube shit? You know, no, no, no, I don't say that. No, but, um, Fuck, well, I've forgotten the point I was trying to make now. What were we talking about? What we're talking about? Academics. Yes. Academics.

I feel like it's tough to like split your time between the kind of more polished industry, like ordinary, what's it called, like, everyday struggle type way of speaking about people and more likely to like run into people or have to be face to face with someone than just talking shit on YouTube like he used to. Because he, I watched a lot of his old videos for research and like, you know, he was definitely used to be a lot more liberal about the way that he'd speak about people. or diss people or sort of just make some jokes like obviously academic some of academics stuff's hilarious when he just he just is uh is roasting people so like but but i know that you i know you deal with that

shit because being a white person in hip-hop it's like when you're just a fan you can afford to laugh at shit more and like you you can afford to not think about the actual ramifications of what you're talking about because as a person who's observing a culture that for the most part is black culture, you just don't want to put yourself out there like you have like a irresponsible perspective on a lot of the violence that we might sometimes have to talk about and stuff. Do you think about that a lot? Yeah, man, I think about it. And like I've tried to do, I try to take a nice mixture in stories that I cover because I don't

just want to be that guy that's just like shooting, stabbing, shooting, shooting, stabbing, like something bad that's happened. You know, I try and do a mixture. I did like ACON setting up of the fucking one billion. dollar electricity project in Africa. I did the video on Snoop Dog and the game marching to the LAPD fucking precinct

in response to like a lot of the violence on the black community perpetrated by the LAPD. I try and get a mixture of those stories and cover those angles to just like, you know, have some positive stuff in there but at the same time like I feel like you know there's a lot of unreasonable arguments about like

you know, should I be doing what I do? Should you be doing what I do? you're doing and it's just kind of like I just love hip hop I love these stories and like there's no reason I shouldn't talk about them give my perspective on them if I say something that's fucking out if I say something that's outrageous and or if I say the N word or if I'm racist I deserve to be cancelled but like I'm not that type of guy I fucking I love all the artists that I'm talking about even if they're doing some dumb shit and I'm dissing them or roasting them like you know what I mean it's like people like I used to get these comments that were so funny when I was first starting out

people would say shit like uh like bro why don't you go make a video on the red hot chili peppers or fucking some music you know something about damn dad said that shit to me too to you name that bro i couldn't name you one red hot chili pepper song bro it's like this culture is all i've lived and breathed my whole life so it's like you know i know i don't look the typical of fucking hip-hip-hop fan whatever that might be but like all i listen to is the shit so i've got nothing else to talk about i know that's a funny uh it's a funny perspective that like people should comment on things strictly within their ethnicity, not based on what they're actually interested in? Yeah, man, to me, like a lot of that stuff, it's just kind of, I don't know, it's just, it's just noise.

It's sort of like, I don't really feel like I need to, I don't think I've done anything so far that requires justifying or an apology or like an explanation. I'm just having fun talking about the artist's music that I love, fucking cracking some jokes, being a sarcastic English prick like I actually am. And I don't know. I'm just doing my thing. I don't know. But sometimes it's not about like if you've done anything. It's just like just the, you know, it's more of the fact that people just looking at it as like people

capitalizing off something that they are, like they're perceiving you guys to not know about and thinking that you don't actually care or that you actually, you're just using it as like strictly monetary reasons. You feel me. So you got to go hard to justify your existence. Exactly. You got to prove yourself.

Totally. And with that, I always think to myself, like when I get those kind of comments or that kind of thing, I always think to myself, like, I'm just going to keep going. And I think people will say shit like that less and less as the years go on. Because, like, you know, it's going well for me at the moment. And I'm just literally doing what I love talking about, the music I love. And like, I'm going to continue doing it for as long as I can.

If they'll let me do this for 10 years, I'll still be doing this in 10 years. And then, you know what I mean? Tell me to make a red hot chili peppers video in 10 years when I've been doing hip hop back to back and just like showing how much I'm dedicated to like learning about these stories, you know. And it's funny, you get a comment like that of just like, bro, you know nothing about this culture. And it's like, but I, say, bro, I probably know more about you. I spent, I just spent three weeks, like, soaking up this information because I love it.

And like, I love the people that are involved in it. And you know what I mean? I'm a sarcastic prick. That's who I am. But, like, I'm dedicated my life to this shit. So it's like, I ain't trying to do a red hot chili peppers video. Have you had any offers or thoughts on going corporate? Because if I was trying to run like a UK.

like Tim Westwood competitor or like a quibby the quibby Tim with Tim Westwood I might go grab traveler Ross and be like yo we want you to yell over these beats for these rappers any offers for shit like that to be honest not really not really I definitely I got plug my charger in real quick I hope the audio doesn't turn into trash no I haven't really had any offers like that but to be honest like I'm open to whatever people offer but My thing at the moment is I'm just really trying to like stay mega, mega focused in what I'm doing now. I just, I've got a list of hundreds of stories. I just want to do them all.

I'll just, I'll just, I'll fucking love what I'm doing at the moment. So it's just like, I don't know. I don't want to get too distracted by any corporate stuff or side projects or anything. I just want to grind and like put out as many of these videos as I can really. If you could find me any crazy like Farrell or any R-D stories, I would love that. I'm going to add that high up on my list so that I'm a kind of. have some Farrell stuff. There's some good Borrell stuff.

Farrell's been involved in so much shit over the years. That's what I'm saying. I know it's probably some old hood, like, you know, like, like, family or like, yeah, like freestyle. You know, it's some crazy Virginia beach stories from back in the day that I know no one's talked about. I need that. Sure, man.

No, for sure. I'll definitely put that high up on the list. But yeah, this is the thing. It's like the classic stuff. There's so many good classic stories. And certain weeks, I just find myself, I'm like, oh, fuck should I do something that's like really current and popping now might get the views or should I do some old school shit or like a Tim Westwood thing that is just going to be a joy for me to sit

and research for a week but not necessarily everyone's going to fuck with but you got to find that balance you know you should do it yeah exactly you should do a deep dive into if you could find evidence that skateboard pee has ever done a kickflip that's a good one like forensic analysis Forensic analysis of Ken Ferrell actually skateboard. If you're going to start calling me Skateboard A, I'm going to need some receipts, right? Like, nobody's going to really like be. I think there's videos of him at least like doing an Ali or like at least riding a skateboard. No, I'm not doubting his cultural contribution.

And to be honest, Farrell was like putting BMX bikes in videos back in the day too. So I respect that for sure. I just personally would like to know to what extent skateboard P has skateboarded. Yeah. Adam, would you, would you watch a video that's about all of the rappers? that claim that they can skateboard because I was watching a video of them, Rich the kids skateboarding earlier

and he was trash. You'd fuck with that house phone. Now, he wasn't, he wasn't trash. He's got some joints. Yeah. Did you see that video where he- I put one video and he was bad? I wasn't, I wasn't, I wasn't-

No, listen, I've seen some pretty decent footage of him too. Listen, yeah, go, go on YouTube right now after we get off the phone. There was his kid calling him out in the car and his comments on Instagram. So him and vice, uh, he was like in L.A., he was like, meet me at the Venice skate park 11 a.m. Wasn't there a documentary?

Yeah, it was like a whole vice thing of him playing skate against his kid. It was a hell of fire. Oh shit. We'll tell you what, I'm going to put that high up on the list. And when I do that or when I do the skateboard piece story, I'm going to hit you guys up. You can send me a clip. And you can like, we'll slot a clip in there and you can roast some fucking skateboard tricks or something. Oh, I love that idea.

Yo, do you ever think about or do you ever have issues with the Utes out there in the U.K.? Sort of, you know, sort of showing you our undue amount of attention? Maybe they don't appreciate you not covering them and they're threatening you in the DMs. Anything weird like that ever? I get a little bit of that. I get a lot more stuff recently of people just saying, bro, do a UK story. Obviously, like, UK drill's a big thing here at the moment. And I've done like, I've done a handful of UK drill, UK type things, you know, every now and then.

But yeah, I get asked it a lot. And I've got a couple of UK stories on the list. But like my audience is probably like 65% US. So, you know, no, that not everyone. over there is fucking with the UK stuff. So I'm trying to, I'm just trying to come up with smart ways of like doing a US, sorry, a UK story, but in a way that like the Americans might be into it. So like this Russ thing, right?

It's mainly a rust story. But like I'm going to use it as a platform to just kind of like teach people a bit about the UK Russ like at the end to try and do a bit of cross cultural exchange. No, for sure. For sure. But no, I mean, Adam, I would. No, go on. Go ahead.

I was just going to say, Adam, I was interested to ask you about how you. you enjoyed your time in the UK because you interviewed a lot of people. And I feel like you picked a really interesting selection of people to interview. You had like some proper legend because you interviewed was a Dizzy Rascal, right? Yeah, that was a fire one. Hey, and I just want to, before I even finished answering this, I just want to ask, have you ever seen the true Jordy clip of him asking Dizzy Rascal about the stabbing incident?

Because I luckily I watched that right before I interviewed him. So I knew not to ask about that because it gets really. uncomfortable really quick and true jordy i know uh definitely regretted the way that that conversation went at that point bro that's actually a fire uh thing to tell me about because i think in about three four videos time i'm going to cover i'm going to do the breakdown of that story oh wow i was gonna ask if you ever did that one yeah yeah it's high up on the list i'm basically i'm planning on doing it next month um so i'm going to dive into that right and that's a that's a sick piece of media because i haven't i hadn't actually seen that clip but i'm definitely going to check that out

Oh man, it's so fucking crazy. Yeah, but when I was out there, yeah, like, a camgirl actually helped us, like, put together the list. And we had some, like, people in the UK or were sort of consulting on, like, who we should interview and stuff. And it was pretty funny because they were trying to slip in their own fucking artists that they managed or whatever, trying to get us to interview some people that had, like, no music out and shit like that. But, well, I got some fucking epic ones in there. And actually, it's been pretty amazing seeing H fucking explode ever since then. he's killing him and he's dope as well

when he first came out i was like i don't know don't know about this guy but he he's been consistent man he's definitely here to say dude they love him he's this fucking white kid from the uk he's fucking always wearing a track suit and he's he's super super good and he's a hell of funny like great personality he's definitely like put me on i'll go check it up yeah he's got a lot of good shit out there yeah everybody should go listen to age

it's that northern accent is just like it's just different enough people just haven't quite seen it done like that with that accent. So I think as a added all together it works. But you had some fucking good drill ones. You had a you had an unknown tea like just before he got his charge which he beat which is amazing. I can't

believe that. I like when he basically unknown tea is this UK rapper and I interviewed him and he was very much like you know not trying to talk too much about any sort of street stuff which is one thing that like every UK rapper because the cops are just on them so hard. Everybody is super

paranoid about saying anything that might implicate them in any kind of shit. So, but so I asked him about like a little bit about street stuff. He didn't say shit. He gets arrested like a month later for fucking killing somebody outside of party on New Year's Eve or some shit like and not shooting them, stabbing them like a million times in the stomach. And then it comes out like six months later that he beat the case and that somebody else did it.

And I mean, it's it's so crazy because when somebody gets accused like that, it's kind of hard to not like fully just. imagine them doing it and think about it as if it happened. And then when you find out it didn't happen, you're like, oh, god damn. You're a normal person. There was some crazy fact as well that like in the police report, something like when they went to arrest him the morning they picked him up, he said something like,

oh, I've been expecting you. He said some really ominous shit. It sounded like, oh, he's definitely going to lose this case. But he beat it, man. Fucking fair play to him. Hey, that's amazing. Yeah. Shout out to bro.

Yeah. Yeah, man. Yeah, some proper interesting UK shit, man. I thought it was a dope selection that you picked out. I thought it was definitely a good selection of someone that knows, like, where things are going in the UK, because the scene has been growing fast. Definitely.

Actually, Fredo hit me up recently. Fredo. Fredo is how they pronounce it out there to differentiate him from Fredo Santana. But, yeah, that's... All right, P. And he's all of a sudden been making some moves, making a splash, basically commentating on, you know, sort of New York steel

in the UK Stees which is pretty funny because it's like so obvious New York stealing the UK steams is so funny because obviously the UK were like crib and drill music from Chicago but I mean he does have a point with a lot of the Brooklyn stuff is like

clearly just I mean they're using UK producers they're rapping like UK rappers it's kind of out of control but actually he's somebody that we should probably do a fucking interview like this with on Zoom Defo bro Defo yeah he's sick he's sick and he's been uh you know I mean as far as like it's so hard for UK people to like break through and get some attention in the US

and like he's been going hard in the UK for a long time. So, you know, I still, I still am not sure whether anyone from our country is going to like really break it over there anytime soon. But like he's making waves. So yeah, definitely speak to him. He's he's dope. He got a, there was a good story. He got arrested not that long ago.

He was riding around London with like 50 racks strapped into his rangeover and then they fucking pull him over and took it off him. You don't think you don't think skepta kind of broke the mode a little bit a little bit yeah skeptical kind of has skeptical kind of has a little but still it's like it's not only went so far you know it's that that song you did with ASAP rocky is probably the best push that we've had I mean that that went platinum that that did like 150 mil views on YouTube or something like that the the the recent one the like I came I saw that one or like okay yeah that one I didn't know that that one I didn't know that

that shit even was that popular. That's crazy. Yeah, that was popping. I mean, maybe I was overstating some of those numbers a little bit. No, no, no, no, but I think you're right because I just saw something about that. Like I watched some fucking weird A-Sat Rocky shit. And yeah, they were saying that that was a hit. No, but I mean, that is a very, very big question. It's like, when will America be able to get over ourselves enough that we could appreciate a UK rapper?

Actually, Kip Leroy is blowing up and he's from even further away. I was about to say, bro, the biggest rapper is Drake. and he's not American. Very true. It's Canadian as fuck. Canadian is like American light. You know what I mean? I feel you.

And it's not like Drake is like trailer park boys, Canadian. It's like he very much like reads us a North American. It's not like he's like fucking, you know, a total. I could imagine Drake like falling into a bunch of goofy ass Canadian stereotypes and it's not really working as well.

Yeah. What's up with the hair, man? Are you going back regular or are you keeping it? bro the thing is yeah I did it and I was kind of like shit's crazy but I did it for the six nine stunt obviously I kind of liked it so I kept it giving me ninja vibes right now

yeah people keep saying that you know I've started Twitch streaming like a lot lately it's requirement yeah you need neon hair to stream I kind of fuck with it but I probably would have had it cut off if we weren't on lockdown because none of the fucking barbers are open so I can't get cut

but I kind of my barber's still in my house shit now. Huh? My barb is coming to my house, man. Oh, shit. Yeah, we need that over here. You can't even do that here.

You can't even go and do that. Damn. Sounds like you guys have got it a bit more relaxed than we have. Well, see, that's why I don't believe this shit when I see Puffy and Khaled with the fucked up hairlines and beards and shit. I'm like, bro, you know, if I can get someone to pull up, you can get the barber in your fucking garage, make them wash his hands. It's going to be all right, dude.

People are overreacting. No, but then I saw this story. This dude in Missouri. or Mississippi A barber? Yeah, he was a barber He continued to cut And he died

Yeah, I saw that I saw that story, man I mean, the question is Are you willing to die for the drip? Yes, yes 100% Correct answer I didn't even think about it

I need to fix my shit At some point But I don't know I've kind of feel like I've been now I'd never died my hair In my life until this point And now I've been converted

To the fucking gamer Cool hairdo fucking gang It's kind of cool, right? Yeah, it kind of Come up with something original to do It makes you feel like a free spirit sort of like Once you do it, you kind of understand why people like doing it Because it does sort of make you feel like a little bit of a different person

Because when I had my hair dyed yellow for the M&M thing Oh yeah That which I should do that again But when I did that I found myself really like it having this goofy ass bleach blonde hair Like I don't know It just made me feel like a different person My hair's blonde right now

Yeah, how's fun You'd be getting some interest in diet jobs done man I see a few, uh, few situations. Wait, what did you say? I said you, I see you getting your hair dyed every now and then. Yeah, man. You've had a few different styles, right? You've had a few different colors.

You know, I just let, I just let bitches do what they want. They're like, you should dye your hair. I'm like, okay. Like, coming to my house and I'll fucking suck your dick and dye your hair. I'm like, for sure. Not anymore. Not anymore. I'm saying this was.

I need to find, I need to find that kind of hair salon, bro. That's where I need to get my hair. Do that. But for house. It's a branding thing because it's like that having yellow hair takes you from being like a regular ass dude. You know, you also have a lot of drip and stuff. You got some tats. But it really like, you've got to do stuff in the culture to differentiate yourself.

Yeah. Yellow hair is a big part of it. Yeah, I can't just be looking like every other nigga walking on the street. That's why I wear, you know, that's why my drip is so on point. That's why I'm wearing the Chip the Ripper LRG collab right now. I'm not going to lie. That's probably one of the worst goodies I've ever seen in my entire existence. You want to say.

No, no, shout out to Chip the Ripper, though. And shout out to LRG, but if y'all need some to design some shit. Lifted Research Group. Speaking of 420, were you blazing it up in the crib? I wasn't. I wasn't, unfortunately. I'm currently staying with my parents on a lockdown ting. So it's not really, I was not really like that in the streets.

This bed frame behind you looked very fancy. And I was going to ask you, was this your crib? Oh, okay. What's the Trapler Ross Swift? What's your split rolling situation like? You any good? I'm all right, man. I'm all right.

I got some techers, bro. I've got some techniques. But like I say, right now, I'm not really in a situation to be indulging because it's very, very wholesome. Those are the only kind of lads I like those, the ones who are all good spliffs. You got to tell your parents like, man, come on, dude. It's lockdown, mom. I got a thing is, yeah.

I got a smoke to split. In the UK, in the UK, like the attitudes are a lot more. fucking old school, you know, about that kind of stuff. You can't go out in the backyard or something? We haven't got backyard, man. It's a pretty small, it's kind of a small apartment that we're in. So it's not even, it's not even popping like that. I'm out here, poor shaming.

I'm fucking hit the front porch, man. People don't have a backyard, yeah. I'm, I'm fin of something popping on a little late night walk or something. Exactly. Something like that. Get your mind right. Get your mind right. I smoke, bro.

I'm not going to lie that. That's definitely one of the major L's. of lockdown. I'm not going to lie. Damn. You don't got no else. So you've taken else. Small else. Hey. In absence of elves. Most of the Englishmen I know dabble in the cocaine and the ketamine too.

You a fan of that? What? What? No, man. I'm not. I'm not. I'm a all natural boy. Oh, that's good. That's good. Also, her coke in the UK was really expensive and really hard to find. Not hard to find, but really expensive and really trash. I got a lot of friends that indulge.

and that's what I hear is fucking, yeah, pricey and bad. But it's not really my way. I don't even drink, man. I knew some dudes in Liverpool and anytime, well, actually, I never even went to their apartment, but I heard that like every time you would go there, there would be a big ass pile of Coke and a big ass pile of ketamine and everybody would just be walking up and just mixing it up and just I never went though. That sounds terrible.

That's that northern hospitality, bro. I've heard a lot. That sounds like a terrible time, honestly. That just made me nauseous. You should look into this guy, Ben Hennon. Ben Hennon is this legendary BMX rider, who is also one of the most savage partiers alive. And I just want to throw his name out there.

People should look into him. So what's that no jumper weed saying, Adam? What's the situation with that? I mean, I feel like that's a good business to get into now. Definitely, but we had some hiccups in terms of our distribution status, but we're going to be coming back strong very, very soon with new loud, Louder, loud Interesting

Bro, I was in LA Last year Before all this shit went down Because I was, yeah, I was even gonna link up With you guys But the situation You guys have got going on out there

Is fucking crazy The whole legal shit It's like They've got weed billboards For a humble Brit For a humble Brit That shit is crazy Because like weird fucking 20 years

Behind on that stuff I wonder how long it's gonna take For that to sort of catch on out there Or anywhere The queen's not having it, I doubt. Yeah, bro, it's going to take so long, man. It's going to take so long. We need to, the queen needs to die.

Don't say that. It's a new shit. Bro, the queen's unkillable. What's that? I thought she said she's on killable. I was like, what is that? I know, I thought you were talking about some drug called killable for a second. I was like, what's this new drug called killable?

That's the new shit. That's the new shit. Killable. Ironically, it makes you unkillable. Exactly. When you heard Boris got the coronavirus, were you rooting for the virus or for him? Right. It was so sad because it was like that shit happened.

And then it was like, oh, we can't make fun of Boris. But once he recovered, it was like, well, it's a W that, you know, we can make fun of him again. But it's a bit of an L. Yeah, I mean, it's kind of weird because like on one hand, you don't want your leader to die no matter how shitty they are. But then on the other hand, like, yeah. I think if Donald Trump died, a lot of people wouldn't care. Oh, a lot of people would not care. They wouldn't give a fuck.

But at the same time, like the president dying, that can't be good for everything overall, right? But, I mean, I think a lot of people would, I mean, Mike Pence being the president. Yeah, that doesn't sound too. I mean, I'll be honest with you. I got a lot more faith in Mike Pence than Donald Trump. Yeah, I feel you. Mike Pence is the one calling the shots anyway, right? Thanks.

I doubt it. Trump is just a face, man. He doesn't, he doesn't calling anything. Mike Pence is just trying to leave this four-year term with his fucking dignity intact. As long as we don't have Joe Biden. Soiling his reputation too bad. Can you make a video about Joe Biden? fucking, fucking, like, being a creep and whispering into a young girl's ears.

Find every time that Joe Biden interacted. Anytime he interacted with hip-hop in any way, and boom, there's your video. I need to find a picture. I need to doctor some pictures of, like, Joe Biden and Drake and, like, Jeffrey Epstein hanging out together. On Drake's plane, they're all hanging out together on the Drake's plane. You're fucking hilarious. spread.

On the off white plane. Off white plane. That's what they got to be on. That off white plane sucks as fuck, because he's only painted that as cloud so that people can't see him flying in the air with all those young chicks on it. Holy shit.

Hey, this is like, we do not go side of this. This is crazy because it's like, I'm watching your video, but we're talking to you. It's like, I'm high as shit. I don't know.

It feels like I'm watching the video, but I'm talking to this, nigger. Well, I get I get weirded out Because like my videos like I plant Obviously I script them and I plan out what I'm gonna say and I have time to like prepare My carefully crafted jokes calling out Drake for being a fucking creep But then I I think like if I'm put on the spot in a situation like this

I don't know I feel like it's you just freest out a great joke right now Freestyle pretty good That was that was a 10 out of 10 joke Hey what I just want to raise awareness of this this what happened to Lail Hanson they'll happen she disappeared she she fucking she got like a million subscribers and then all of a send her instagram goes dark and she hasn't posted a video in like wait wait was that the one with the that the one that was like ex told me yes that one she was from the UK too right I don't know what happened like some some or no she's a Canadian I believe she was hot though she was she looked

she had the workout videos it was down but now she's gone disappeared I don't know what happened Adam I was going to ask your advice bro because you're like you're like king of the of the bad chicks what's a what's a rainbow-haired little simp like me got to do to get my game up on on with this cloud

oh wow I don't know you gotta find the girls doing the only fans out there you want me to put you in touch with Riley Reid I feel like she might she might be down to wife you up she might fuck with me I think so I'm down bro yeah you got you gotta you gotta like put some pop in like UK chick on and like

Yeah, just run it up, man. If you dated Riley, really, that would be huge for your, for your channel. I think the subs will go crazy. Yeah, that actually would be great. You should do it, you should do a deep dive into her song. Oh, my God. I'll be like the best toe blunt smoker in the game. Yeah.

Oh, yeah. There you go. That was her, right? That was her smoking the blunt out of Little Palm's toes, right? Was that her? Another innovation right there. That was huge. There we go.

That was the next level. You know, you know, rich when instead of a roach clip you got a Riley Reed. I know and she was loving it too. I think I saw her smoking a blunt out of her asshole in the club one time. That's fine. I wonder if it hit her. Huh?

I wonder if it like, like does she actually get hot? I don't know. I think it was a blunt in her ass. That's the best way to smoke. That's the only way we smoke in the UK. Out the asshole. I do know there was another way in doing it.

The cops leave you alone. Are you a rabid top boy fan? Yeah. Yeah, bro. I love Top Boy, man. shit was fire. Unbelievable. Oh, yeah, super.

I actually want to re-watch it before season three drops. Okay, I was about to say, I spoke to, like, some American friends that had seen it, and they didn't realize there were two seasons before the big season that Drake was involved in. Yeah. So it sounds like you've seen those seasons, so that's let. Oh, yeah, yeah, I've seen it all. Throwback, man. The old ones are fucking sick, too.

The old ones are way better, honestly. Yeah. Yeah, man, because it's not got those drizzy fingerprints all over it. In it. They say in it so much of the dialogue. and like in sort of like an awkward way that is not really how people use it in real life yeah the thing with that show is like some of the dialogue

it's just like a little bit it's either like outdated slang or it's just like overuse of a few keywords the fact that they say food for drugs in that show so much oh I love I love that food I love that though say that anymore people ain't said that in like 10 years I swear nah but see but people out here say like if you if you're buying heroin out here that's dog food

dog food yeah but they're there For them, like, it's just food as in like, this is what's feeding us, you know? Like, if you're going to buy a brick, it's like, oh, I'm going to get the food. Oh, that's whack. I'm sorry. That is not into that either. I thought they meant like, I got a brick of this black tar heroin for you. And that's why we call it the food.

We need that to talk. We need intervention. You're thinking about heroin. You can't even go two seconds without us. How's fun? We need intervention. I think he's off the dog food again. What's more respectable?

A rapper that sells dog food. or a rapper that sells crack? Um, like respectable in the game. Crack? Crack is a little outdated, I feel like. There's not a lot of crack going around, yeah. I feel like,

I feel like being a heroin dealer is more dangerous nowadays. Because like a crack head is kind of like feeble and like, kind of, you know, fragile. The thing with the crack game is they haven't really innovated since the 80s. Exactly.

Whereas like now with the, with the, with the dog food game, they're innovating. You got the fentanyl, you got the China White, you got the little technological advances, you know what I mean? I wonder if there's anything to come after fentanyl? Like, is there a crazyer drug? Super fentanyl?

That'd be fucking terrifying. Finanol is the super drug because it can be laced into anything. So it's like you could like have some fake zans that have finnolity. You can have some fucking coke that has fentanyl in it. You can have heroin that has fentanyl in it. You drink a fentanylenaul. I heard. Bro, bro, I heard that that niggas are making a fake Cairo juice where it's like,

they cut the lean with like their own like medicinal syrup shit. Like they like, it might be some fentanyl, some crushed up fucking Advil and some high fructose corn syrup. And then they cut that into the lean. I'm giving too much sauce right now. I got to drink. I got to drink this deuce I got in my fridge before I have my baby. Oh shit. Bro, congratulations, man.

I appreciate it. But I haven't, you know, I had to sit there in the fridge. I spent sitting in the fridge for like six months. Oh, and about having a deuce you. No, but it might be, it might be bad by now. No, it's not bad. It does go bad eventually. Not a couple months.

So how are you feeling about the impending baby life, man? That shit's exciting. That's a new chapter. I'm ready. I'm ready to do some parenting. Fuck it. Let's go. Let's throw a ball.

I think you should wait until the first day where the baby is born. and then pour the dues. I want to be like a helpful member of the family. So that's the thing about me when I drink lean is. Or maybe save it until the kid is like kids like first birthday. You can put some on pacifier. You're going to get child protective services call them. And the kid ain't even out yet.

Kid don't even drop for six months. Your kid's going to be born with so much clout, bro. That's a blessed, blessed child. That's a blessing and a curse. imagine the day that we have to explain to the kid like hey there's millions of people who give a shit about you i know you're i know you're four i know you ain't done anything in your life yet but there's all these people and they're all obsessed with you i'm sorry i feel like your kid's going to come out with face tats i don't know we're probably going to wait to run up to you and say even weird or shit when you're with lena and the kid like at the grocery store you know i was thinking is that as much as i feel like i don't need a security guard right now. I feel like the kid

makes it seem a little bit more important. Yeah, for sure, bro. What do you think people are going to like? But it's not like, how often is the kid going to be leaving the house? Kid don't need to leave the house all the time. So, you know, what if you just want to fucking go on a walk with, you know? If I need to go on a walk, I feel like

I can walk in my neighborhood without. If I need a security guard to walk in my neighborhood where I probably won't see one other human being, that would be pretty bad. Do you get, I mean, obviously, like, you're fucking mad famous and I've seen clips of you walking around where people are like what up adam um this is this is quite a new thing for me because I've been recognized a few

times like how do you guys fucking deal with shit like this so I find it really weird man I just say you know you try to keep a positive outlook on it for myself for the most part like even the other day I was at this park this public park playing Pokemon go this fucking crack head runs up on me He got like a little ass like fucking line. He got a little line of lean on him. He got a little tiny ass red bottle.

He's trying to give me some weed. He's trying to like wrap to me and shit. And I'm just like, I was just like, bro. After a little bit, I'm like, yo, you got to chill. He's like, he's like, oh, my bad man. Like sometimes I feel like people deal pretty well when you're like reasonable with him. I mean, yeah, maybe in the moment.

Then he's like fucking goes back home. Like, yo, fuck Adam 22. But I really don't give a fuck if he's going to go say fuck Adam 22. Like I don't really, as much as my business sort of depends on people liking me, I really don't care that much about like some guy liking me because I was rude to him when he fucking ran up on me all methed out of the park. I will always tell this story about how I used to mention this girl's name on the podcast all the time, right? And then I stopped talking to that girl and I started dating another girl like kind of in the same time frame. And I was out at the at a show and this guy comes up to me.

he's like, ho-ho, like, yo, house phone. Where's Liz at? And I'm like, I'm like, obviously, like, not with that girl. I'm with a whole other girl. And my girlfriend was so pissed at the time. My ex, she was really pissed. It's kind of weird, man. Some random dude as well that came in and fucked your shit up.

Bro, I think we argued about this for like two, like, she would bring this up, like, for almost like a year after, you know? Jesus. Yeah. This is the thing I'm, this is the thing I'm scared of. was just like because generally it's not happened that much to me so far and it's always been super super nice people yeah but like yeah the the ops man the ops are lurking out there you know yeah i mean hey it's not too late you might want to go full m huncho and just be become a mask guy

oh that's a good show it's too many old it's too many videos of you or your face out now though they we already know yeah fuck it he'll change get plastic surgery we'll never know bro are you gonna are you gonna get blackie speaks on your show to do a face reveal oh my Imagine he gave me the face reveal. He would never. He's got to do it on his channel. He wants the views. He should do it with you because I feel like it would just be an iconic moment.

That would. Has hello Yaseen showed his face? Oh, I don't think he has, you know. What do you said about? Hello, Yucin. I fuck with his videos too. He's fucking funny as hell. He's a little crazier though.

No, God. He's a little crazier though. Like he'll fucking, he'll just like, this fucking stupid thought, bitch, whore, worthless slut like he's fucking crazy his videos are he'll be wild and out sometimes he'd be whirle and out sometimes for show for show yeah yeah we're about to do another interview we got bravo the bag chaser coming through in case you want to go uh check out our next artists our next interview coming out he's a shoreline mafia affiliate oh lit yeah bro bag chaser boom

fucks for that i fucks for that yeah bro well listen i i appreciate you guys having me on man like Yeah, good chat. Appreciate you being on, man. You guys been showing love for the longest time, man. House phone, you fucking, you've been putting me on. So I've got to say, I appreciate that. And Adam, you're showing hell of love. So it means the world to me.

If there's ever anything I can do for you guys or any way I can show you guys love, like hit me up because fucking it's all love, bro. For sure. Let's, uh, we'll come hit the pub with you once the quarantine is done. I was about to say once the quarantine is done, I'll hit you when I'm in the UK, bro. Go have a couple pints. bro i'll be flying out to L.A. as soon as I can because I miss it

over there bro. I'm gonna come through. I need some UK some UK ketamine though so I'm gonna come over there for UK ketamine let us know the lowest quality in the world baby hey yo if you need if you need me to ship a pack to your parents' house you know get in my DMs man

I like that hit you up with a little shi you know what I'm saying yeah let's become drug traffickers why not uh... Chaplore Ross we appreciate it man everybody go subscribe make sure he go subscribe and follow him on instagram too man because instagram is not popping we got to get my man road to 10k we got to get him 10k least like to 10k i need i need all of adams adams girls and adam and house phones girls in my

dm's bro i got no girls right now because i'm wiped up yeah everybody go comment on riley reads instagram say check out trap lord ross he's got he's got rare clouded out dick at trap lord T-R-A-P-L-R-E-R-O-S-S. The thing is, is if they made it this deep into the podcast, they definitely know a lot about him, but if we had said all this earlier, maybe it would have made more of an impression. Well, we're going to put his Instagram at in the description.

There we go. Facts, facts, folks. Give me that clout, baby. There it is. Chaplore Ross. No jumper. Coolest podcast of the world. Check us on YouTube, SoundCloud, iTunes,

Zoom, apparently. Are we live? Were this live? No. Oh, okay. Like, comment, subscribe. Nojumma.com. If you want to support, Trappler-Ross, go subscribe.

Go get yourself a Kadama. Boom! Another classic interview in the books. If you guys enjoyed this, make sure you like, comment, and subscribe and head on over to nojumber.com to support. Appreciate y'all.