No Jumper - Waka Flocka Flame Full Interview

Episode Date: June 30, 2020

Adam was able to catch up with the one and only Waka Flocka and gave him the forum to share about his real personal and noble cause, the suicide prevention he put in place to help people. They also ta...lked about Gucci Mane, longevity in the game, being business savvy, being fake woke online vs doing something tangible, and give advice to young rappers. Check out Waka's awareness campaign here: https://www.drolife.com/ 6:35 Waka only started rapping because Gucci went to jail 13:19 Waka talks longevity, being business savvy and making the mistake to bring street politics into the business 26:48 Waka says people don't actually care about the community "Most labels make money off of violent music yet complain about the streets" 33:00 Waka's advice to young rappers, to understand taxes ----- FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_Jumper/4874336901 FOLLOW OUR NEW SPOTIFY PLAYLIST! https://open.spotify.com/playlist/529mn7of2HBKdLfrAMUzcK?si=rWVBWCuWSXeh0TFYb2P-dQ CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz Follow us on Soundcloud: https://soundcloud.com/nojumper iTunes: https://itunes.apple.com/us/podcast/no-jumper/id1001659715?mt=2 Follow us on Social Media: https://www.snapchat.com/discover/No_Jumper/4874336901 http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/No-Jumper-198283650194402/ http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: http://www.twitter.com/adam22 http://www.instagram.com/adam22 and adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 All right, walk and flogga, how you feeling, man? It's nice to finally E meet you. I know it would be better if we were meeting in real life, but this is the best we got for the time being. How you doing? I'm good, man. How are you feeling, dude? It's odd doing the Zoom interviews.
Starting point is 00:00:14 I'm not a big fan personally. I like the real life experience of looking somebody in the eye, but, you know, it is what it is. Yeah. Look, me, my eye. I ain't got a lot. Where are you posted up right now? You're in Atlanta?
Starting point is 00:00:27 Yeah, I'm home. I'm in Georgia. Okay. How's it doing? Are you down with the reopening at all, or are you avoiding it on personal level? No, I'm just avoiding it all together. Yeah. I ain't going to play with it, man.
Starting point is 00:00:42 Yeah, because they got crazy spikes from all the places that are reopening. Definitely. I can't even sit down plate. I mean, I've got a whole family and the company that are worried about it. Okay, so, yeah, talk to me. They're telling me that you got some suicide prevention shit going. on that we should dive into? What's the deal with that? Because you rock the world when you have that tweet saying that you wanted to like dedicate your career to the suicide prevention type stuff.
Starting point is 00:01:09 No, it's just suicide prevention. It's no shit. No stuff. It's serious. You know what it is for me. I did it. Awesome. Just speaking my mind kind of thing, kind of seeing like, ooh, I out here that feel the same way. That's it. What are those Jack Daniels playing cards or something right there? Yeah, definitely, man. I feed my mind when I talk. When you talk, man, this helped me express myself. Really?
Starting point is 00:01:39 Let me see. What are you doing with it? You're just playing with these cards? Or is this like a magic trick? No, it's spades. Oh, you play spades. Okay, okay. Yeah, so suicide prevention, for me, jump.
Starting point is 00:01:54 So you know, my little brother comes in and suicide. I got two other friends that I know committed suicide. One of them is in the service. It's serious, you know what I mean? And then you see fans DM you all the time, my whole career since MySpace. Like, you know, I'm gonna say people going through it's like, yo, your life's so perfect and blah, blah, bye, how you feel?
Starting point is 00:02:14 And I'm telling them like, yo, it might look perfect because you feel like your world not perfect, but to me, my world ain't perfect either. So I'm just sharing my, you know what I'm saying? All of us struggle, all of us, All of us got illnesses. Some people got kidney problems. Some people got lung damage.
Starting point is 00:02:32 Some people lost their leg. But we still hurting. You know what I'm saying? We still got an illness. Some people got a heart problem. I'm just making an analogy so you can understand what you're saying. And I start learning. When it came to struggles and mental things, it's a feeling.
Starting point is 00:02:48 No matter how, how old, it's the same feeling. No matter of you, rich or poor. I'm going to be real with you. It's like, I don't, you know, you never really like, listened when you hear people talking about, you know, an illness or a way that people pass until you really, like, have that personal experience with it. I feel like I'm almost still kind of in that box with suicide where I haven't had, like, anybody in my life really do that that affected me in a huge way. But it's interesting to say that, like, you've had that
Starting point is 00:03:14 experience and it made you a lot more empathetic to what people go through. Yeah, I go through it. You know how I feel my guy like, I met a guy who best friend committing suicide. He in the Marines, excuse me, the Navy Corps. And his best friend recommended suicide because when he was in the service, he was up there. He was LeBron James. You know what I'm saying? But when he came out of the service, he was a kid in high school, the kid in college that did four years, but still there was no recognition. So it's like
Starting point is 00:03:50 you work that hard and still don't get recognized in the real world. And some people can't deal with that. Like some artists can't deal with, like for instance, me, some artists that, like, I know I'm not hot. They're like hard in the paint video hot. But I know I'm bubbling because if we think of money, I never fell. If we think in character, I never fell, you know what I'm saying? But to be hot, some people are used to being hot so long that they can't deal with it no more. And that's when people start catching a mental depression stages. It's not a coincidence that every artist
Starting point is 00:04:28 and celebrity go through depression. Right. It's just, it's not a coincidence. It's not an excuse, it's real. No, I was thinking about that when I was watching you on Everyday Struggle and just thinking about how you're somebody who kind of came out of that that gigantic wave,
Starting point is 00:04:44 that roller coaster that you were riding for a couple years there of just insane you know, like basically just living the rapper dream of hitting it. huge, but not just hitting a huge, but hitting it huge off of like basically saying what the young kids wanted to hear, the younger generation wanted to hear at that time. And it seemed like it's sort of like fizzled out so quickly that you were able to have a perspective that you don't
Starting point is 00:05:06 really see from a lot of people who had that period in their career where now you just talk like a normal person and seem to like realize how silly a lot of that shit that that seemed so big to you at a certain point was. And it's kind of fascinating because a lot of people we know get to that point. They have that one or two year run and then they spend the entire rest of their career just scrambling to try to like in some way recapture some of that energy that they had at that point. Yeah. Yeah, true. But for me though, I ain't live no dream. I was literally living my life. I don't know no celebrity. I don't give a shit about no wave. I don't care who started drill 808 anything. I don't care. The only credit I want is on the card. I've been like that from day one.
Starting point is 00:05:53 I never in my life learned to be a rapist. So it was just a hustle. Hustles don't last long, but they stretch. Only a hustle can get what I'm saying. It's not for me to win you over being gangster. I wasn't acting game. I was acting like myself until I seen other opportunities and things that I don't have to look over my shoulder to do.
Starting point is 00:06:15 But I had to read and do more, you know what I'm saying? Other than that, that's why I changed. I'm going with the wind I don't want to rap Because like the legend of Waka was always That basically Gucci got locked up And you sort of like had to do something Because things weren't gonna
Starting point is 00:06:34 You know nothing was moving on your own And you know That's exactly what it was Right I only wrecked because my dog was locked up I got to literally Have two to 300 real friends That we hang together all the time
Starting point is 00:06:46 To go out to the club 50 deep normally I've been like that forever So it's like, yo, but I'm looking like locally rich and I'm still selling a pound of weed to 10 pounds of week, literally. So it's like I'm kicking those. You know, like just dumb shit. And then I actually see myself in a position. People are looking at me like I'm going to start. You know what I'm saying?
Starting point is 00:07:06 They let me go in a club, get free bottle, let 30 people in, but I only got like a thousand dollars on my life. But I can make me a thousand look like 10,000 because I got five 20s on top, 520s on the bottom. and 800 ones in the middle. Right. You know what I'm saying? Flex. So it's a lot of things that went with it. So for me, I just did it because once again, Goochers locked up. I had no career.
Starting point is 00:07:30 My career was a criminal, being a fucking criminal. My friends was people in jail. Shootouts, literally, all the time. Nothing to brag about. It's just, I wanted more, my guy. So I'm going to fuck it. Let me try to rap. Everybody else is rapping is playing.
Starting point is 00:07:44 Like, every rap I knew was they never want to take pitches. They were stiff. These ninks acting like they were like the best person in the world. I'm like, that that right there will keep me to where I want to be. But let me go in the booth. I ended losing all my money and became a rocker shit. I mean, it's pretty crazy though just because there's a million motherfuckers trying to make it as rappers, but somehow like in that moment, even if you maybe hadn't perceived yourself as being that kind of person,
Starting point is 00:08:09 like you really seized upon some kind of energy that the culture really needed at that moment. Because I know even like with me and my friends, like riding BMX bikes my whole life, I was around like a lot of young people who like just, just, just gravitated towards your shit. I mean, I might have been like 27 when you popped off, but it was like unbelievable, just the level to which it kind of spoke to a lot of people who maybe hadn't even necessarily been rap fans at that point,
Starting point is 00:08:33 because I was in Texas at that time a lot too, and a lot of my friends in Texas, like, clearly were like, your content was resonating with them on a level that they hadn't really appealed to before, especially just because they had that sort of like rock energy that they had never really had, like rap music that spoke to like the, side of things as well as that rock side of things.
Starting point is 00:08:52 You know what it was? And it still works today. Right? The C&D market, if we're going to talk money, the C&D market is what you call like, and money-wise, like the lower class.
Starting point is 00:09:10 The A and B markets are the upright line people. What I did, I know the C&D market is the reason that A and B market is it surviving. Why the fuck would I pay all my money to be with celebrities when I could just hang with all the people that have actually listen to my music like today why am I worrying about getting on fucking Spotify playlists all day if nobody in these neighborhoods really know me they never seen me they
Starting point is 00:09:34 don't know how I talk they don't know how I walk they don't know what I eat they don't know how I act in certain environments they don't know how I party so that's a disconnect they connect them with me through Instagram hell no I would never be that kind of person I will always let myself connect with people because what if Instagram disappear. You know, as I've been since my space, right? I'm not going to disappear because I'm still connected to people. People is who plays the music. They're the reason
Starting point is 00:09:58 everybody in music. Have capital or have fame or have cloud or have status. Because people are giving you the status. That's why I fuck with all my fans because I wouldn't be shit if it wasn't for the people listening to it. So why would I give a fuck anybody blog or say anything? Now I will go to all these media
Starting point is 00:10:16 outlist because it's a plus. But artists today at my time then, they didn't realize it. Well, especially at that time, like you, Chief Keefe, a couple other people that were really coming out were like the first artists that we'd really seen who were able to be massive in the streets without necessarily like needing
Starting point is 00:10:34 any kind of industry co-signed to start things off, which is like a very new concept in like 2009. Man, my mama and Gucci started that. And my career was the first to benefit from that. Right. My mama, excuse me, my mama and Johnny Cabell, Gucci was the first artist. Then it came, OJ, then Nikki got the treatment. Then French got a little bit and Diddy got him.
Starting point is 00:11:00 And Yogadi came over there and did the double G album and blew up. I could go on and on. Then I came in a mix of all that shit and blew up. So it was really my marvel and a guy named Johnny Cabell booking all the shows. This is me telling the real, the world. This is nothing else. Their method is the reason. is the reason how all
Starting point is 00:11:19 the hood nigger artists survived. Because guess why? We knew all the clubs in the world would have book them. Most artists would be scared of going, not saying scared, it's just a risk. Most motherfuckers are like, why would I go on a club? I've got to have 50 guns. I can just do a, you know what I mean? A college show. For us, we ain't thinking of risk because this is our
Starting point is 00:11:39 environment. And this shit lit and they're paying money to them. That's how they work. The show, booking shows, that shit work. That's how young boys popping. That's how the baby got popping. They're using them C&D markets to get it popping. They don't care what anybody can say about them. Little baby, same thing. Future, same thing. And he got on a major tour. All these artists that are popping today understand the power of the C&D market. Definitely. No, yeah, it's pretty crazy because now it's so hard to even tell the
Starting point is 00:12:06 difference because you have artists like transitioned so seamlessly from being like a street artist to being like a major artists on a label who's selling millions of copies. Like it's almost like There's very little friction there to stop an artist for making that transition. Yeah. But it's all kind of reasons. There's never one reason, Joe. It's all kind of reasons. There's never one reason.
Starting point is 00:12:28 You got people down got the right role man or the right system. The right guy booking his flights and hotels, things of that nature. It's a lot that go with being an artist that's set. You know what I'm saying? It's not like people always say, oh, you got in a good manner. No, the manager still need to assist me. It's a lot that goes with it, a lot. But it's simple, you know what I'm saying?
Starting point is 00:12:52 100%. But so is there still a part of you that, like, because you clearly understand, like, what the path should be for a younger artist, but you haven't necessarily got fully in that lane of trying to be the guy coaching some young crazy artists. Is that still appealing to you in any way? Man, I don't know.
Starting point is 00:13:10 I just give real advice. I just tell the nigga I did. Right, Joe. Man, you ain't got to listen to. nothing I tell you. I'm telling you this freely because I'm not trying to sign you or none. Some motherfuckers I might want to do some work with, but anybody that I work with, they can tell you I never try to push paperwork. Like, it's just, yeah, this is just game from a nigga that lost over 20 million doing it.
Starting point is 00:13:32 All because I didn't have the knowledge of properly doing it. I should have stuck doing it on my way to I properly lined it. You know what I'm saying? That's all. That's it, my nigga. And a lot of shit we did is the reason why music is like it. It ain't the sound. I don't care about the sound.
Starting point is 00:13:45 I'm talking business. For me, for me to be, I hear people be like, yo, he's got walker style and walker's got, whatever. Who gives a fuck? I don't care about that. I care about the business. I care about the business. Like, how long did this shit collide?
Starting point is 00:14:00 Could I stress this walker, for 60 years? Who you think are going to make the most money? The man that benefited the first five years or the man that benefited through 60 years? Who made the most money? No, definitely. The 60 year got. Right.
Starting point is 00:14:12 You know what I'm saying? So that's what I wanted. And that's what I got. fake gospel. You know what I'm saying? That's facts. But I mean, most people like tend to play that role for a long time of being the artist and being out there and being loud and crazy for like as long as they possibly can.
Starting point is 00:14:27 Whereas it feels like you sort of like bowed out on a lot of the rapper theatrics early on. Like you just didn't want to, like you didn't feel comfortable just being that fake version. Yeah. I stopped in 2012. I stopped. I slowed down since then. I knew I'm like, okay, I peaked for a lot of them. because I seen what other big artists was at,
Starting point is 00:14:48 and I was bigger than them. Like, I didn't did toys, niggas that had better fans than them. You know what I'm saying? They look bigger, but I literally had more interaction when people didn't. But I noticed that I didn't have the proper setup to going to that extra level.
Starting point is 00:15:02 I didn't have people that knew how to create my stage that make it blend with the music and blah, blah, blah. I didn't have the proper order, though. You know what I'm saying? I didn't, that's what it takes. It's like to run a, big company is different from running a small business. You get what I'm saying?
Starting point is 00:15:20 So you can have a small business that prosper, but I can have a Fortune 500 company that prosper. Vote for us one, but the level of management is way different. Definitely. And I was running my shit too hood. I bought street politics and business. Street politics and principle do not exist in business at all. Right.
Starting point is 00:15:39 The principle of the streets do not exist in. And I learned that the hard way, but for me, My ails was in losses. They're lessons. And everything I learned, I can use today. And I'm using it today. And I'm, shit. Bless.
Starting point is 00:15:53 When you see these conversations taking place about how the music industry basically needs to empower black executives better and create like a pathway for black people to be able to have more of a substantial role in the music industry and everything, do you see those initiatives as being effective in the long term? Do you believe in the realistic chances of reform within the music industry? Does that seem like something that you could possibly see? I don't believe in nothing. I don't believe in nothing.
Starting point is 00:16:23 I don't understand. And I just don't understand why it's not going on. So there's no sense of me even trying to talk about what's why it's wrong. You know what I'm going to do. And I ain't even going to talk no more. I'm just going to be shown. You don't think my example is good enough for you to try to lead with? It is what it is.
Starting point is 00:16:42 But for me, I'm not living like that. I'd rather live in action. I'm doing, did a lot of talking, you know what I'm saying, fluffing and looking woke and all this. It's right, blah, blah, blah. I learn music. So I know, I know it for a fact. I know it from A to Z, literally.
Starting point is 00:16:58 I know how to get paid from 150 plus outlets and music, not just Spotify, this, that, and the third. I know how to get paid globally. I have the staff to do it. You know what I'm saying? I have the team to do it, they license to do it, they insured to do it. So when I know I know these things, I'm not about to argue about this.
Starting point is 00:17:15 Because I know, if I know, niggas, all y'all big dogs know you see. So it ain't, you know what I mean? So why I argue? Why make, I'm not into making my black brother or black sisters look bad. I'm not into, I used to do that. Yo, why all these big guys are together? I'm not about to even speak ugly no more. Cool.
Starting point is 00:17:32 I know what the fuck going on. That's all I need enough. Hmm. Um, you see you keep alluding to like how you, you sort of like foresee yourself being viewed. in a different light within the next couple years. Like, what is the version of Waka Flocka that you're so excited about that you want everybody out there to eventually see?
Starting point is 00:17:50 You don't seem like you're forcing the issue, but you're very, very confident that your name is going to be associated with something much bigger than just being a rapper over the years? Shit, I am behind closed doors. Right. I don't know what I just ain't putting the publicity out of it.
Starting point is 00:18:07 But shit, I'm good, though. You know what I said? I know what's about to have. Shit, I ain't no talking. So you're capable of signing an artist or making big plays at this point and you don't even want to put it out there to get the appreciation for what you've accomplished?
Starting point is 00:18:23 Shit, I already done it. And my niggas that I'll help is signing other people right now. I don't need recognition for that. You know what the recognition comes from? Playing Spade, laugh and talking to him. Right. That's my recognition with their family.
Starting point is 00:18:38 Like, I'm cool. I want to hype from something else. I take the height for rebuild them out of Clayton County. That's when I want credit when I can rebuild Claycomb. That's gangster. You know what I'm saying?
Starting point is 00:18:49 My wife could go rebuild Baltimore. That's gangsters. All that other shit, I'm cool. I would love to sign the next future Drake, young boy, baby. But shit, I want to be a person to sign them and show them how to have a retirement how to own property, how to buy their neighborhood.
Starting point is 00:19:04 You're telling me if you had signed... That's when I was a break. If you had signed a little baby a couple years ago, it wouldn't be tempting for you to put it out there like, hey, look, I signed this dude It was huge now. Like, you wouldn't even want to necessarily take on the, you know, because in a way that's going to sort of be something that he has to live up to
Starting point is 00:19:19 in his career. It's like if he came in the game, like, oh, I'm the artist that's side to walk. Jump. I did it. I did it with an artist's biggest. I don't have to tell. If he don't say nothing, why should I say it? It's like, once again, I'm just from a different kind of error, bro.
Starting point is 00:19:36 If I want credit, I'll go get me a fucking American sports card. The only credit I want is on the card, bro. Right. I don't want this. Any, I'm telling you, and it's not area. This is me just, I got it. You can't, you got to get out of your mind, bro. Like, all this.
Starting point is 00:19:51 I'm cool, bro. I'm just, I take credit with my old man, and I can't move me shit. Right. Right now, fuck that credit. So you think you're like building something that in the long term, it'll seem more obvious to the people, what your role has been in all this? I built it. Okay.
Starting point is 00:20:07 It's built. it's built I'm looking at it it's lit I'm cool you know what I'm just I'm just taking notes that's how I'll join you know what I'm taking note but okay so what is it what actually makes you want to
Starting point is 00:20:23 get on a track still this day because I saw that you did the video with Swipey and my boy either the connect like what actually about that made you actually want to get on a track again shit either the connect just lit you hang around him he's just a great young nigga to be. He reminds me to me. Right.
Starting point is 00:20:40 In the New York version. So I just, he damn they pioneered that sound. It's his sound. Uh-huh. It's just a lot of similarities. I just, I enjoy that shit. You know what I'm saying? I'm human.
Starting point is 00:20:54 I like the song of hell. Right. Let's get it. But so there's, you don't feel like when you stop, like, rapping, rapid that you had to make a hard break because I know there's a lot of people in the media or people who move on to another stage of their life, they like to make a very harsh
Starting point is 00:21:08 separation from the rapping side of their life, whereas I see you kind of going a little different way where you still like you appreciate doing it from the actual act of rapping, so it seems like you don't want to like just give that up. I don't know, again, I don't know, bro. I'm going with the
Starting point is 00:21:26 waterways. Right. I'm, bro, that's too much stress, bro. That's mental illness. Thinking like that, I'm telling me, that's what I'm big going to talk like it. I don't give a fuck about the future because I know what I'm doing right now. My right now is the future. I'm cool.
Starting point is 00:21:41 Right. You know what I'm saying? When I learn how to think like a macro and then a micro, you always look. That makes sense. So when you see all the New York shit in particular where there's like there's a crazy sound coming out of there. But then it's also very much like directly associated with a lot of the street shit that's going on out there. There's a lot of crazy violence that's been associated with a lot of the big artists that are blown by in New York and stuff that have this more like drill sound or whatever. Like what is your perspective on that since you already kind of lived?
Starting point is 00:22:10 this like 10 years ago in terms of coming up with a very like signature sound that was also associated with a lot of real shit that was going on in the streets? You know what that is? Jump. In reality? That's dumb. Not realizing they're artists. Not realizing they're a star.
Starting point is 00:22:30 Not realizing the power of their celebrity. So they keep thinking that it's just about their life they was used to. So they rap in that. You know what I'm saying? It's becoming the present day. that's an indication of me recognizing that these niggas and got somebody around them that actually done it, lived it.
Starting point is 00:22:48 You see what I'm saying? They're not doing nothing wrong because that's all you know. So you can't fault somebody like, yo, why are you rapping about that? That's all I know. How you want rap is a total woke shit that grew up in the hood around guns, violence, and addicts all day.
Starting point is 00:23:02 They never seen a Dr. King or fucking Ronald McNair or they never seen these kind of guys. You know what I'm saying? They never seen these like we hear about all the time. So you only rap and talk about what you see or what you want or what you're trying to make your life to be. That's it. And once you see it like me, I got to see other shit.
Starting point is 00:23:20 I'm like, shit, I ain't rapping like that because I know we're going to die rapping like that. Right. I know I can't own goddamn the next Disneyland. Rapping like that. Like, fuck you, nigga, bye. I can't, who the fuck want to come to my thing? Fucking bring their kids.
Starting point is 00:23:36 It's something I'm saying. Fuck you, nigga, Bob. I'm not saying you wrong, but I'm not saying. I'm grown now, bro. I'm 34 years old. My daughter about be 15 on the first of July. Like, bro, what the fuck do I look like rapping like that? All they shit I'm rapping about, I'm green lighting it in my daughter life.
Starting point is 00:23:52 So I can't be mad if I'm beefing with somebody that nigg would hit my daughter inside the head. Because if I wasn't thinking, if I was thinking about my daughter, I would have never beefed with it because that pops me with that. That's why I changed my life. You know what I want to put my family in my action. I want the kids to grow up with my problems. You know what I'm saying? So if I literally love you as like I say I do, I live a different way. And that's why I'm doing what I'm doing today.
Starting point is 00:24:16 Right, definitely. But how does that change the way that you communicate with somebody like either and them who are very much still in the middle of what that point is? I build your mind. I talk to you and give you the real. That's it. I build your mind. Literally.
Starting point is 00:24:33 Right. I'm still learning. So I don't have like a. proper program and shit, you know what I'm saying? That you see guys come out with programs in their 40s because they realize they live life. Like, I'm living, you know what I mean? My name?
Starting point is 00:24:45 But I'm moving faster than the average person, so it's different. But you can actually, I'm giving them real Jews. That's it. It's Jews, man. That's it. You put them in their head because I can't live their life for them. Having an artist is kind of like babysit.
Starting point is 00:25:00 You know what I'm saying? It's like having a brother or having a kid or having some, you know what I mean? Because your life got to be their life. So for me, I'd rather get people game and put them on and put them to the right path than put them apart of my life. But I finally got artists that I like now that I'm about to just put out that I feel like like my little favorite, my favorite rapper right now.
Starting point is 00:25:23 I don't know who I'm too stuck on L.A. Folos music and listening to L.D.N., when I want to fucking run through a wall. And my two artists, I got L.D.N., a local shooter, L.A. Falls from St. Louis. I can just put L.A. in. He like my, if this cash money, he's little Wayne other way. I mean, I got Lou Dean walk and flogger over the way. So I feel good. Definitely.
Starting point is 00:25:47 My R&B. I'm lit. I'm cool now. Now I could come out here and whatever come with that, I'm going to take it. 100%. I always wanted to ask somebody like you this question is when you look at like the media in hip-hop right now, what's your opinion of the state of it? There's a lot of different companies, brands, trying to make stuff to questionable results these days.
Starting point is 00:26:09 You know, I don't know about you, but on a personal level, I grew up reading double XL and the source and shit. And it's sometimes kind of interesting because there's less of like a shared communal, you know, conversation in hip-hop because, like, those publications have kind of gone away. And now we have basically like Instagram accounts that are sort of like the shared thing that everybody sees on in terms of like hip-hop news and stuff. What are your thoughts on that? And do you ever put thought into how that could be done better as somebody who owns a media company of sorts? Once again, to ask a question and answer at the same time, that just shows me people don't give a fuck about the community's well-being. They care about the dollars they put in their pocket. So your answer is already obvious.
Starting point is 00:26:57 They don't give a fuck. My opinion is, again, let me build my shit and move. with action. It's obvious. You can talk all these, Black Lives Matter and all this, that and the third. Same companies I see invest in Black Lives Matter, right? And my rebuttal to that, they should just give all the money to all
Starting point is 00:27:13 black banks that they want to help Black people. My rebuttal to this is, I've seen companies that actually plays this gangster-ass music and make money often, but complain about violence. But, nigga, you getting paid off the music. How to fuck you tell him people don't do drugs, but you're the same people
Starting point is 00:27:29 invest in the music that's talking about doing it. It's an ox and moron. You know what I'm saying? When I realize all people do is talking and talking circle, I just go directly at the problem. That's it. And right now, I'm learning how to do that. In about another two years, you don't know exactly this conversation.
Starting point is 00:27:43 We'll rewind this two years. And he was like, oh shit, this is what he was talking in riddles about. Why? Jump, man, you're part of that. I'm telling you, jump. It's obvious how people feel about the community. So why the fuck we keep talking about it? I just truthfully told. That's why you don't see me voice in my opinion.
Starting point is 00:28:00 Why am I talking about the obvious? Like, look at you, like, savings you own a company that's worth $5 billion, but 70% of your revenue come from the black community. What the fuck am I talking to you about? You made all this money for all these years, and now you want to talk this is pressure? So you go give me $100 million or $200 billion or $200 million, or $200 million, I'm going to shut the fuck up. No, that's called a paid nigger.
Starting point is 00:28:25 Right. You know what I'm saying? Well, it is kind of crazy to see so many of these record labels and companies have to put out black squares and put out their Black Lives Matter posts and then a lot of a lot of them it's like we could pretty much 100% assume that there's not really any substantial change that's going to come behind that right what's your opinion on it uh it feels fake as fuck from the most of them i mean i definitely feel like there seemed like there's initiatives going on within some of these companies that they're probably trying to actually enact some kind of change but it seems pretty unlikely that a
Starting point is 00:28:57 lot of them are really going to do anything too significant if it affects their bottom line All right. You know that. What am I talking about? Facts. Okay, but so what, how do you feel about like the state of, you know, these protests seem like they're like dramatically different than anything else we've seen in like the history of America where normally, you know, there's some sort of outbreak of, or outcry after something bad happens and then it just seems like it fizzles out pretty quickly? This seems fundamentally different. Like, do you feel more optimistic about there being some kind of change during your lifetime than you've felt previously? this feel like it's it's kind of more of the same. Sure. My life changed every three, every five or six months. Right.
Starting point is 00:29:40 I'm getting older. You know what I mean? My mind changed. I definitely see this fake shit going on. But I'm from, once again, I'm still going to understand my humble beginnings and snitches get stitches. I don't give a fuck what level are you talking about?
Starting point is 00:29:56 Expose anything. You're all right. So I know. So why the fuck I'm going to talk shit about it for? It's nothing to talk about. I know. So shit, why expose you? I'm just going to do the right thing to stop people from fucking with you.
Starting point is 00:30:12 I'm not going to yell it out or do all that done shit. No, not me. I'm okay. It's the same as people telling on the neighborhood drugboat. What the fuck you think he's not going to knock on your mother's door and try to do them to you? You stop in his armory. What you need to do is put up some motherfucking neighborhood patrol. Do the right thing.
Starting point is 00:30:31 You know what I'm going to? Like, hey. But for me personally, I'm not talking about nothing. I'm going to do the right thing. I'm going to get the right team or get with the right people. We know the truth, you know what they call white America, white America. That shit don't mean, like, nigger, you know the truth. Okay, but what do you personally think that, like, a white person who's involved in hip-hop,
Starting point is 00:30:56 like, what is the ideal role that a white person should have if they are in that, if they find themselves in that position? Like, how would you prefer to see a white person in that? the culture, uh, conduct themselves. Man, I ain't got no right down to that. It's like me asking how you see a black guy on an actor and rock and roll. Nick can do your thing. Right.
Starting point is 00:31:18 You know what I'm saying? But I want you to understand if you're a banker, you're not going to be broadcasting you sell weed. You're going to stay in the banking community and help the banking community, all right? So if I feel like if you're in a community, help the community. help the community out. Once again, I'm going to answer your question. If I see Warner Bros. These labels make all this money up the black community, just help it out. All that exploiting shit? Like, of course people exploit.
Starting point is 00:31:44 That's how people make extra money. It's like selling weed. If I'm buying pounds for $300 and you don't know that, I'm going to sell it to you for $3,000. That's exploiting. Ooh, good shit. You do. What do I need to know about spades? Man, I play poker. I'm starting to feel like I should be a spades guy. I played off. You play poker? Yeah, I play poker, but I hear you and Joe Budden talking about spades,
Starting point is 00:32:08 and it makes me feel like I should get down. Oh, yeah. I like poker, too. Are you play poker? Of course. Oh, that's good to know. I'm looking for more rappers that want to play poker on camera. I'm trying to set up like a big game or something.
Starting point is 00:32:21 I got some more camera for you making millions. Oh, yeah? Oh, yeah. You got a nice of fan base, man. We get some money. Oh, shit. That's all kind of right. What are we doing?
Starting point is 00:32:32 We're going to sell them. E-pills or something? They're probably down. Yeah, they'll make you an excellent person. That could be our motto. I got some for you now that you said to S.L. All right, let's do it. Let's make some money.
Starting point is 00:32:48 I'm ready. But for me, if I could give any young artist advice, I told them to get them a tax attorney. Instead of a CPA, get them an EA. Get them a guy that understand tax. You know why? Because the facts show most artists have taxed it. Most artists got taxed it.
Starting point is 00:33:14 I'm a prime example. I had texted it. You know what I'm saying? And I lived through it. I learned the strategy. Get you a tax attorney. That's it. If you can make it through your career for any substantial amount of time
Starting point is 00:33:26 and not run into huge tax issues, then my hat's off to you. Because, you know, many of us have had to deal with it. That's what I threw the jack up. Yeah, you're right. The only way you do. that is you separate yourself from the business and it goes back to most artists is losing because we don't have mothers and their mothers and their mothers don't know nothing to finance so from
Starting point is 00:33:48 start you did it the wrong way that's a fact that's the best advice you can give some I know people who've made hundreds of thousands of dollars and they ended up sleeping in their car a year or two later because the tax shit caught up to him so hard man jump man this is this is a fact I slept in a hotel for Piedmont in Georgia where my phantom rose roy's ghost and my bentley my wife and my daughter for eight months in a hotel when was that this was like 2016 17 facts facts because i had to fire everybody and i told my mother i didn't find one i'm going to do it on my own i want to do it on my own i want no help. So I started from ground fucking zero.
Starting point is 00:34:37 Right. Literally ground zero. I never know how to open bank accounts. I didn't know how to get a bank loan. I didn't know how to fix my credit. If I even knew what the fuck that was, I didn't know shit. And I was a famous rapper named Walker Walker. Right.
Starting point is 00:34:55 She's embarrassing, bro. For me, you know what I'm saying? It's not for no way of it. No, but once you learn, as the artist you have to once you make it you have to learn business or you're going to pay a lot of people money to watch your business definitely
Starting point is 00:35:11 no that's crazy how did you approach that though like did it ever make you question like wanting to do some shit that you didn't really believe in just to make money did that ever happen uh not but you know how I learned business I learned business by partnering with a clothing brand that I went now
Starting point is 00:35:29 and drove Joe made my heads I've seen how they set their company up the right way. I watch how business was conducted, even though I'm not selling apparel, but I got a merch. I never sold merch in my whole career. Just because I know people were going to cheat me doing it, so I'd rather make nothing.
Starting point is 00:35:44 Watch you cheat me because I'm making one. So when I've seen how they conducted business and he's my boys, I'm like, fuck it, walk a fucker, it's drunk. Let me take myself out of being an artist and make it a brand. When I got with my assistant, my executive assistant,
Starting point is 00:35:59 and my daughter, We started talking about my daughter doing makeup mirror. We invented the makeup mirror. Like when I started learning how to do outside of music, I just put those skills into music and everything opened up. I knew once the label played with me, it's one magic word that the label hates. One, if you don't care who you are, I audited your ass. So once I do an audit, your ass is right.
Starting point is 00:36:23 It tells me everything you spent, all the money I made, and how much you hide them for me if you hide it. And if you are, then, and then I'm going to sue the shit out of you and just win triple. No, that's dope to hear about you. And I'm suing the label right now. Oh, you're still involved in that. All right.
Starting point is 00:36:40 Oh, no, yeah, because they're playing with the money. Right. They thought I was dumb and shit. They ain't know how clever I was. They ain't know how big the team was because I came to them. I was just unorganized purposely just to see how much they had exploit me and take advantage. That's like the basis of their whole fucking business is making a bunch of money off you
Starting point is 00:36:59 and hiding it as long as they can. Yeah, basically. And then dragging it out in court. Yeah, but guess what, though? Let me tell you the oxymoron about court. What kind of gangster real-nickle-knit rap-up when they take somebody to court and sue, though? It's not gangster.
Starting point is 00:37:18 What I'm saying? But once again, I ain't talking those gangster shit. I'm talking to business. No, that's fine. It's dope to hear about you starting a business with your daughter. It feels like, like, do you see her getting genuinely excited about business and entrepreneurship and like in a way that you
Starting point is 00:37:32 would love to like just be able to instill into people and in particular your kids? Yo, I'm gonna tell you something about my daughter, right? My daughter's 14, man, first $30,000. That shit I never did. This year I got problems with her. She spent $6,000 this year on bullshit. Now it's crunched out.
Starting point is 00:37:54 Now it's time to tell her about this, that, and the third. But I say that to say this, I don't know how it feels to raise a privilege. kid. It's my first time doing it. I'm not a privileged kid. So now I'm learning what privileged kids go through because she's privileged. Technically, people are saying. Now, that's crazy to think about just because, like, you know, my whole entire childhood, I remember my uncle gave me $500 when I graduated high school and I had never had $500 before. And I was like, you know, I can't even imagine what $30,000 must feel like to a 15 year old. But she, they ain't, her mind.
Starting point is 00:38:28 Her mind ain't money though. She don't care about me. She don't care about the money. because she knows just steps on how to make it. She got a platform to start with. The only thing I love by my daughter, she don't spend it on dumb shit. She spends on things that makes her happy, doing nails, doing regular shit, calling out with friends.
Starting point is 00:38:48 She knows what she wants. Now she's getting into business. She wants to do stuff hallway. She's like, Daddy, let me get a job. Well, I can't get a job. You got a job. She wants to get a job even after she's made $30,000 off makeup? She is.
Starting point is 00:39:01 She signed up. the case of the chick fill in a goddamn six-flare she ain't playing that's how she feels that's cool i got i got to respect it as a father i got to respect it but i got to protect it at the same token right do you feel that she gets treated like a normal kid in school eat by the other kids even though you're her dad or is that is that kind of a thing man my daughter experienced everything i'm a rapper right so of course i'm let my daughter go to privilege schools i'm not going to call no creeds out but somebody told my daughter move your puff balls she felt that experience You know, racism work.
Starting point is 00:39:34 She got bullied by a girl because she said, girls, like, oh, you think you all that because who your parents is? She's like, I ain't even say that. My daughter got in problem with kids because the media made me seem like I was just a passionate LGBT community. So my daughter caught the flak in school from that. And my daughter knows that. She's all going to like, my dad ain't like that, but that's crazy.
Starting point is 00:39:55 You know what I'm saying? She dealt with everything under the son of it. So, and once again, I've built a black her mind to be strong and classy everything else is easy i don't lie to know i don't got to hide nothing for a month i don't i don't talk certain conversations around my door because he's still a child like you know what i'm saying like i'm actually raising that's why my career slowed down because i got a daughter i had to stop i didn't it's bad enough i was on a road all the time now i'd be thinking about that a lot because i have i have friends who smoke weed around their kids they don't give a shit they'll
Starting point is 00:40:30 talk about anything sexual, whatever, around their kids, they don't give a fuck. And then I got other friends who would never say a swear word in front of their kid, could never imagine smoking around their kid, etc. Like, how do you, like, where do you think that it's worth drawing the line, given that, you know,
Starting point is 00:40:46 you've probably seen, like, the extremes of both sides. I did, right? But I actually seen somebody was extreme with their kids, and somebody was conservative, and both kids grew up opposite. Yeah. And vice versa. I've seen one kid go be an addict. So for me to answer that question, you know what your kids can
Starting point is 00:41:06 handle. You know what your kids can see here. That's all I can tell you. I couldn't tell you how to raise your kid. I know my daughter's a goddamn, I do. I know one time I stopped leaving what weed ran with she's a kid because she came. We went to my friends in house. She got them seen. I had like an ounce of weed. A daughter came to me. I'm like, Daddy, what's your problem? Like what? She literally, she showed me the weed. like you could go to jail for this. I don't know what my friend's thinking. That let me know that she's watching me.
Starting point is 00:41:35 You see what I'm saying? Let me pick this shit out now. I can't be leaving this around the house thinking a kid don't know what weed is. Hell not. Wow, that's crazy. I got my first kid on the way, so I'm trying to figure out how to act around him.
Starting point is 00:41:49 Man, that kid about to go. The guard's about to open another portal for you in life. Yeah, that's what everybody keeps telling me. I'm excited to see it. My advice to you is, stop living your life and live your kid like when your kid get old enough you'll have to this is just my little 15 my little experience i learn you got to be a father and learn how to be the first friend the first best friend not friend the first best friend okay you know what I'm saying
Starting point is 00:42:18 you got to be the first technically boyfriend to your daughter not in that sense i'm talking about when i go out open your door you're this you know what I'm saying you got to instill the classy. You know what I'm saying? The shit that when she get to meet her boyfriend, whatever, whatever. When they get to meet who they love, my nigga, they're going to know that they're supposed to be appreciated and that's the key. I learned that growing up as a kid. If women don't feel appreciated, they start, they're vulnerable. How many women that's bad in spots? It's freaky because technically, and they don't feel
Starting point is 00:42:57 appreciated so they can't take it down. But they so beautiful. You know what I'm saying? Yeah. That's when you're down, man. If a woman don't feel appreciated, they want to do. Oh, that's 100%. Facts.
Starting point is 00:43:09 All right. Yo, Walker, you got to hit me up next time you're in L.A. so we can do a real-life version of this, and maybe we can play Spades. Maybe I'll know what I'm doing by then. Man, definitely, man. Shoot me the text. Let's get it.
Starting point is 00:43:20 You ever play online poker? Online poker? You could gamble, right? Yeah, yeah, yeah. I got a site for you. They're trying to get a big game going. I think if you're involved, I can think of a couple other people. We might be able to really pull this off.
Starting point is 00:43:36 Hey, man, it ain't no career. I mean, it's definitely a fun hobby I do once every couple of months. Yeah, no, 100%. I think we got a good, like, charity angle on it, too, so I could have a good reason to get a bunch of people involved. I'm telling you, man, I got a limit, though. I don't gamble freely. I'm that kind of rich guy that brings $500 to the paper.
Starting point is 00:43:57 Let's go. If I lose $500, I'm done. You're over it if you live. this 500, man, I lost like 5,000 at the casino playing poker before. I said a thousand. A thousand. A thousand. If I lose a thousand, I'm done.
Starting point is 00:44:08 Bro, I got a friend. We both played the same poker tournament yesterday, and he won 80,000, and I fucking, I didn't win shit. So I'm still kind of hurt over that. I can't lose 80,000. You know what I can do with 80,000 hours right now? I could go give me a half a million dollar house with it. Buy some meat pills.
Starting point is 00:44:27 No, fuck a meat bill. I get a half a million dollar house. Right. And all I got to do is put 10% of that down. That's 50 grand. I take the other 30. I use 25 with their 30 just to fix the house. Put it back on the market. Sell it for like $1.50. 160. I just doubled my money and paid. Come on, man. That's what $80 grand to do with me. But if you do that, how much time, like how much time you actually spend involved with the actual repairs or is it mostly hands off? Who cares? You're just calling the plays. No, I'm hands-on with this, you are. I ain't for no goddamn, you fucking fucking right. That's like, shit, who's what about to let me watch my money?
Starting point is 00:45:08 Right. I don't know? Not the kid. But it's an issue of time, don't you think? Because, like, you know, at a certain point, you just can't be putting, you don't have enough time at a certain point, right? Time is wasting when you don't know what you're doing. I know what I'm doing. My time ain't wasted.
Starting point is 00:45:23 I don't believe in time unless it's being wasted. Hmm. That's just my horror. Like, bro, like, trust me, I look at myself sometimes, jump and be like, niggins, how the fuck did you learn all this shit? I'm a little nigga that came from eating goddamn poking beans and white rice together. Like, but I ain't give a fuck by no job. Nigger, I want all my money.
Starting point is 00:45:49 I wanted to goddamn spend my back end on some bags to set up me some spots around America to sell weed because I ain't know how to do shit. But I realized, nigga, why the fuck would I buy a nigga a gun and buy him some dope? Because we get logged up. I can get snitched on. I got to pay for his lawyer. I got to bond him out. I got to pay his rent, his car note,
Starting point is 00:46:07 give his girl money, his mama money. And when he get out of jail, like I put him back on his feet. Fuck out of here, man. Hell no. I'm your partner. Let me get you out of the street. Look, bro, get this house.
Starting point is 00:46:17 Cool. Look, fuck giving you your money. Cool. Let me fix you this up. Bro. Let me get you a loan. Get you a $150,000 out of loan. So now the only person you got to pay back is yourself. So now your hustle going to really show you what the fuck you really do.
Starting point is 00:46:30 You know what I'm saying? That's game. times. All that shit is capital. No, that's smart. I'm about to go get me a rental property after hearing this. We got to put that money to work. Man,
Starting point is 00:46:44 let's say. Money, just because you save money is just as good as no money. It's dead money. Who the fuck want dead money? Everybody's like, yo, I got $20 million in my account. I tell a nigga, bro, I got, I got, I got, I got, I got, I got, like, a good 30 young, but do I got in my account?
Starting point is 00:47:01 No. I got in my businesses cycle. So I can leverage that I can take that $3 million That $30 million and turn that bitch into 300 million dollars Because I know how to do that I learn it ain't about what's in your account
Starting point is 00:47:14 It's about what's cycling That's again What's the difference between five years of being hot Or 60 years of being that new You know what I'm saying bro It's the macro, the macro approach That's it That's real
Starting point is 00:47:28 Hey Walker you never let us down I appreciate your time man Oh always Yeah, hey. Let me know when you're out in LA. We got to get that in again. And lock in with my artists, man. I need you to lock in with LA number four and two essence. Okay. And Lou Dean, the local shooter. All right. I'm with it. Locked in, let me. I'm going to check it out. Don't worry. They'll pedigree. So I ain't got to do no convention. I ain't convinced you about nothing. Hey, I believe it, man. I trust you.
Starting point is 00:47:57 I don't push lanes. And a lane to me or somebody that's talking about something they don't live up to. Mm. That's real. I appreciate Gigi. Thank you so much for your time and good luck with the cards. All right, bro. Appreciate it.

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