No Laying Up - Golf Podcast - NLU Podcast, Episode 38: Chad Coleman from Callaway

Episode Date: May 1, 2016

On a twitter dare, Callaway social media director Chad Coleman booked a flight down to Leon, Mexico to caddie for Wesley Bryan in the El Bosque Mexico Championship. Fast forward a week, and Bryan is lifting... The post NLU Podcast, Episode 38: Chad Coleman from Callaway appeared first on No Laying Up. Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm going to be the right club today. Yes! That is better than most. That is better than most. Better than most! Ladies and gentlemen, welcome back to the No-Lingup podcast. I'm Chris Solomon, and I have, as a guest for the first time, people are going to start thinking this podcast is sponsored by Callaway, but I promise that it most certainly is not, but social media director for Callaway, as well as the only undefeated caddy that I'm

aware of in the entire game of golf, Chad Coleman, Chad, what's going on? I finally made it. I finally made it in no way in a podcast. This is just a dream. You finally, you finally live in out the dream, you've been begging for years. I mean, I've been begging you and texting you repeatedly. I don't know how many times to have me on the podcast and you keep you know you keep just putting me off We win so I guess I guess I have to go caddy and win a tournament to be cool not to come on the podcast

Barely barely got you in this week already had a cancel and you once this week because I can I don't understand how time zones work apparently so It's all good. Thanks for having me on. Of course, welcome. And so, all right, I'm assuming most people listen to this and I've heard the story, but if you haven't, Chad was, and I want you to tell the background of the story here eventually, but you were invited to caddy for a web.com tour event last week for Wesley Bryan, a famous

of the Bryan brothers. Basically on what I gather is a Twitter dare and you went down to Mexico and he won the event with you on the bag holding him back. So first, I want to know how did this whole thing start? Like, had you guys ever talked about doing this before or there had to be some kind of conversation about this before it happened? Oh be some kind of conversation about this before it happened. Oh man, it's been crazy.

Yeah, so we had actually talked about this a while back about a month ago. We had, we were just texting and we had this idea for me to eventually caddy for him in a tournament, whatever. This was, we were thinking whenever they get back in the States. Yeah. I think there's a bit in Utah or something so we were talking about maybe that one somewhere closer to California you know so it's an easier trip easier for everyone and I would go and capture the experience you know what

it's like for a marketing guy to caddy for you know Wesley and that kind of thing so we we had this idea and we just kind of tabled it after we talked about it. And so I'm sitting in my desk last, let's see, it was Thursday of last week, the week before last sorry. And I was sitting in my desk and I see this tweet pop up and it's Wesley who tweeted just completely randomly out of the blue. If this tweet gets 100 reads, we'd hashtag chat, we'll come down to Caddy for me in Mexico next week. And I'm like, that's weird.

Why would he do that? Like, is he just messing around? I didn't really think much of it at first. And then about 10 minutes later, I get a text from him. He goes, hey, so George is Monday qualifying next week, so he can't caddy and my other caddy that I had in mind backed out. I just sent out a tweet, it's already gotten a hundred tweets, and I also just called your boss Harry and asked him if you could come

and if you could be out of the office and he said yes, so pack your sunscreen. And at that point, like, what can you do? What can you do? I think I can be like, how could I say no to that? So it was a little bit further away than we had talked about and a little bit quicker notice. But once all that was in place, I was like, all right, let's do this.

Let's all get some go to Mexico. How's your Spanish? Not good. Not existed. Not existent. Do they speak much English down there where you were? Leon? Luckily, yeah, luckily most of them spoke some form of English Or there was someone around at all times to like translate if you're trying to talk to someone someone around at all times to like translate if you're trying to talk to someone. But yeah, I thought I knew Spanish really well because I took it like three years in college and I just realized when I got down there's like, oh yeah, I'll be fine. I'm totally fine.

I'm like Spanish pro. And I realized that I forgot literally everything. I probably sounded like a huge idiot trying to speak broken Spanish to these people but that happened to me when I went to Barcelona with a buddy of mine and I had spoken Spanish in 10 years but I just so cocky to my buddy I'm like I got this all right I'll be able to get us around I got this we get there and like there's all kinds of letters I've never even seen before there's X's and all these letters And then somebody finally tells me they speak Catalan in Barcelona. They don't even speak Spanish

So I was so unbelievably confused and so cocky that we couldn't we couldn't find our ride and then somebody Never let me hear the end of that, but Do do the guys out I mean maybe didn't get a full grasp of this just in one week out there, but, you know, I don't fully understand the reasoning behind why all these web events are in South America, and there's a lot in South America and this event in Mexico. Yeah. Is it whether, reasons or what, what are the guys out there think about having to travel to all these random places?

You know, that's a great question that I wondered, but I never got an answer. I never really asked why they did it, but I have always wondered that, because now they're back in the States for the rest of the year. But they went to Brazil, Mexico, and then they had that one random event in Louisiana that Wesley won. That was his first event that he won. So it's like they have like all these events in South Carolina or South America and like they come back to Louisiana for like a random one and then they're back over.

But one thing that I did realize was, you know, the a lot of the guys out there don't bring their own caddies for those events because it's pretty expensive for a caddy to book a flight to Brazil or wherever you know so shoot there were probably only maybe like 15 guys out there that had their own caddy that week in Mexico just because of the you know it's tough to travel especially and a lot of those guys don't have full-time caddies anyway so it was you know they took a lot of local caddies out there which they took a lot of local caddies out there, which was surprising to me. I didn't realize that's how it worked.

Yeah, because I mean, caddies, at least on the tour, caddies are basically responsible for their own expenses, right? And they usually crash. They stay with several guys to a hotel room or something to save money. They'll drive from tournaments to tournaments. That's what I was wondering how that how that worked on the caddy situation I know I know like even Duffner like when he went to Malaysia Or when he goes somewhere he uses a local caddy there and it's there's there's guys on tour that also do it

I know it's like Sergio's done in the past and So I figured yeah, that makes sense that like if you would use a a local caddy at that club to save money. You're already spending so much money to travel down there. It's hard to ask your caddy to do the same. Yeah, especially when they look at that per size and you're like, all right, if my guy doesn't top 10, I'm losing money this week. There's no way I'd be worth it. Exactly.

A lot of those guys are a lot of those guys who are who are caddies on the web are you know they're sacrificing a little bit and and banking on the fact that their guy will get to the PJ tour and that they'll keep them on you know so I think some of them might have been like kind of okay with that because because you know they want to be out there they want to be loyal that way. They're making up their guy getting to the tour and staying with them. So there's some of that too, I think. Yeah, that's what, like there's no guarantee though if they do make it,

they're going to keep you on the bag even. They say, oh, you were good for when we were playing in Mexico, but now that we're on the big boy tour, I'm going to upgrade a little bit. Yeah, now that they've got people banging down their door to be their caddy. Yeah, exactly. So do you, I guess, how much is your perspective? Probably not for, you can get the full experience in this regard because you're not paid as a caddy.

You are employed by Callaway. This was more of a fun thing you did, but like the caddy grind out there. Did you get to talk to any other caddies out there that were traveling like more full time, just understanding what life is like for them? I didn't talk to them, but not much about that, because I didn't realize until the end of the week

how much of a grind it really is. You know, because not only for the caddies but for the players as well, I mean, it's mentally and physically exhausting. You know, you get out there every day and you practice from sun up till basically sun down and then on the tournament days, you know, you're out there, you know, for five hours or three in the round and he practiced before and after. And you know, when I was sitting in the airport on the Monday morning coming home, I was just wiped out and I was so exhausted. And I was still on like a high, you know, because we had won, I couldn't believe it happened.

But I was exhausted and you know, we rode to the, we had these shuttles that took us everywhere. So I rode to the course and to the airport and everything with all the other players. And there, every single one of those guys is going straight to Indiana to do it all over again, to start all over again. And I was so glad to be coming home to American food and my own bed and Taco Bell. After one week. After one Bell. After one week. After one week, after one week and so like I was like I have a whole new respect for these guys because it's not easy you know it's not easy to be you know just in such a zone

and in such an environment for an entire week and then just to pack up your suitcase and do it all over again. Yeah. And not go home at all or any, you know, it's, it's wild. But I definitely haven't hold any respect for both the Caddy's and players out there. It's just not easy. I think there's something to that too, like what you just said about going from one place straight to the next without like a home trip, you know, like even when I travel and I

like on the road for four days or so, like I'm usually ready at that point to be back home for a little bit. So you can wash your clothes. Yeah, reenergize a little bit. Yeah, it's a stability. They're going straight, you know, they're going straight to the next one. And it's crazy to think, you know, Wesley is married and, you know, he was faced out in with his wife whenever he could but the wife has super sketched down there you hardly get hardly good good wife I

especially at the at the host hotel because everyone you have like a hundred guys trying to use Wi-Fi to stream video on one so it's basically not existed you know so it must be hard it must be hard on you know hard transition for a family life as well I can't imagine it's easy for everyone to be gone that long, you know. Did you get any sense just in the week you were down there about what the comradery is like between guys on the web.com tour? Because to me, it seems like those guys are pretty close and they kind of do the same thing that I was talking about with Caddy's. They travel together. They try to save mine and do this. I mean, they're not living, they're doing better financially than I'm making it sound

like they're by saying that. But I feel like those guys are, they're just, it's a little bit more of a community there than it would be on the PGA tour. Did you got it at all? 100% dude. It's awesome out there. Like the first night I got in in I got in on Tuesday night and I remember West was like hey me being the just me being the lobby and we'll have dinner here at the lobby away on you

This is like 7 o'clock and and like you know Everyone was down there the lobby eating together everyone's just you know shooting the shit having a good time It's it's like they're all like best friends out there Mm-hmm, and I told West I was a good time. It's like they're all best friends out there. And I told Wes I was like, that night I was like, dude, this is pretty cool. It's like you're traveling circus with 100 of your best friends. You're just traveling around playing golf

with a bunch of your best friends. That was the vibe that I got. All those guys out there are really nice. They're all younger guys, so they all, for the most part, even the older guys that get along, and it's a really cool environment for sure. So did you have any catting background before you did this at all?

No, not at all. No, this was my first time, and I actually, I literally have no idea what I'm doing. So I texted Shane Bacon the night before and I was like, alright dude, I'm kinda getting a little nervous here because I literally leave for Mexico tomorrow and I don't want to make a complete ass with myself. What if any, because I know he had it in St. Andrews for a long time, so I was like, what kind of tips do you got for me?

And he gave me a couple pointers that that came in handy Like the caddy who whose player finishes out last usually puts the pin in Just a verbage when you're on the course, you know saying you know favor the right side as if as opposed to don't go left That kind of thing So that was helpful, but I got I was able to caddy for the program, so I wasn't just from straight into competition, so that definitely helped. So were you experience?

I think I saw Snapchat or something where you were, how are you barking out the yardages? Like two, four, nine, or you were, you know, whenever I can work in a Tommy Boy quote or reference in 80s thing that I do that's work related I jump on it and Yeah, I just I just had that idea. I was like we were walking out there. I was a guard west that's next Snapchat I'm gonna need you to be the one stabbing me just just go along with it just just hold the phone and say all right Chad What I got here and pull out the old two-four diner? You know I was pretty I was here. And I pulled out the old 2-4-9er. And you know, I was pretty happy.

I don't know what percentage of our audience picked up on that, but I'm sure the ones that did were pretty entertained. I loved it because you did actually look really confused when you did that too. Trying to add it up. I was because we were, you know, that was the pro-amp day. So I was just getting the hang of it.

And we were at 6,000 feet elevation. so like, depending on the time of day, you had to subtract a certain percentage for the elevation, whether it was 5% in the morning, or sometimes we were at 8% or if it was warm in the afternoon, it was a full 10% so you have to do, you know, there's several things that you have to calculate to get one number, right? So you got the elevation because we were at 6,000 feet. You've got what number is it to the front? What number do we want to land it? The elevation of the hole, the wind, a lot of factors in there that we kind of had to go through a checklist every time to get a number.

But we got it down pretty good. Obviously, we had, we never disagreed on a number. We always had the same number. And obviously, it worked out pretty good, because he was just firing at the flags every day. It was a clinic. Well, and far. I want to talk a little bit about his game

and the whole experience eventually appeared. But do you feel, I feel like when I watch, when I'm at a tournament, and I used to think a caddy was like the most glorious job ever, right? You walk with the players, you travel from tournament to tournament, and you carry their bag. It's pretty awesome. Then the closer I watched it,

the more I realized how busy they are the entire time. Like did you entire airtime? Did you ever feel like you- I was gonna be thinking. Yeah. Did you feel like you were like, didn't have time to get everything done, like like rake the bunker and then get the yardage and get like yeah, yeah Yeah, you're always thinking about the next thing. What what can I do next to a save time so that I'm being efficient as far as The route that I take to walk

So I'm not like going around anyone, I'm not wasting time. Where can I set the back to where it's on my way whenever I leave the green? There's a lot of little things that you have to think about like that. And then, yeah, luckily, it only rained on us for like four holes on Saturday it was Saturday but I was so flustered when it started raining. I mean I was a mess. You have to hold the umbrella and like I was like clinching the umbrella between my chin and my shoulder so that I could like use both hands to wipe off the clon and then I also had to like keep the grip clean. And I had no idea what to do.

And I didn't have enough hands. And I was like, what is going on here? This rain needs to stop immediately so that I could like go back to normal. Because I was really in a bad spot there. But luckily, it didn't last too long. Isn't it? I feel like it'd be hard to rake the bunkers

to a acceptable level for a professional golf tournament. Is that, is that, is that just me? Am I just bad at raking bunkers? Um, I was definitely worried about that too, because every time I was raking a bunker, I was like, okay, think, imagine like the next guy behind you hits it right here. Yeah.

I don't want that person to be super pissed at the rake job. Like I don't I want to make sure that if someone lands right here, they have a good chance to get a good lie and I don't want to be that guy who screws it up and like you know watches the rake job so yeah I mean that wasn't that wasn't too bad We only got it we didn't get it too many bunkers like I said West was just he we had a really solid game plan that kept us out of Any trouble that week or any any big numbers were basically out of play because of the way that we we played the golf course So we we already saying we I love it. Yeah So we we already saying we I love it. Yeah Mostly west, but I was gonna say it pays off too if you're just in the last pairing then you don't have to worry about breaking the bunkers for the group behind you then as well

Yeah, I was like I was like trying to keep the the tent that last day was like super hot So I was trying to keep the the towel wet so that I could you know wipe off his grips and his gloves and I the towel wet so that I could wipe off these grips and these gloves. It was this dirty towel by Sunday, it was used in the same towel. There are these, you know, the water coolers at every teabox. And the entire week I was like, I wish I could just dump this towel in that water cooler. And like, it'd be done with it because it was hard to find water out there to keep the towel wet. And on the last day about eight holes in, I was like, you know what? I can definitely just dump this towel in there now because nobody else is coming behind us. What was, what did you have any like really bad screw ups or what was like the worst screw up that you had? You had to have some

you had to. Let's see, oh I definitely did. The bag definitely fell down a couple times. Like literally, you can't even... One time I was like, all I did was I set the back down, and this is a super hilly course. So it was... Everyone was saying, this is the toughest course to walk that they have all year. And we just got done walking up this huge hill, and I set the back down and I'm huffing and puffing because I'm super out of shape and I got like my bottle of water out and just like took a couple steps away and started chugging some water and all of a sudden the bag just slams to the ground and I'm like, what's this like? Mom man, you gotta keep a hand on the bag at all time. I'm like, I can't even take a drink of water.

Come on. Did you have any like a best move where you ever do something like you talked him out of a club or talked him into a club or whatnot and it worked out really well? Yeah, so I think it was the fourth hole on Sunday. This is the first one that comes to mind

because like I said, we had a pretty good game plan and you know, the win wasn't too bad until Sunday. Sunday was pretty bad so that changed up our our plan a little bit because some poles were super done when and somewhere into the wind whatever. There's this par 4 that that's like a super dog like left and there's a there's water there's like water all on the left so you can either hit a driver at the green, but there's like tons of water or you can lay up in the middle of the fairway with like four or five iron. So we've been hitting four iron there all week, but it was on Sunday.

It was super downwind and West pulled out his foreiron. And again, he's very self-sufficient, like he knows what he's doing. Luckily, I didn't really have to give him much advice, because he's really smart about what he was doing. But he pulled out a foreiron, and there's huge bunkers on the other side of the fairway. Like, if you go long, you're in one of these huge bunkers on the other side of the fairway. Like if you go long, you're in one of these huge bunkers. And straight downwind, I said, and he pulled four, and I was like, what's with he got there? He was like, I got a four.

I was like, you don't think he should hit five, and I was like, yeah, I do. And he was like, all right, so is that guy agree with that? So he got five out, hit a great five iron, about, stopped about five yards short of the bunker. And he gave me a nice comment. He said, you know, nice, nice, nice, nice, nice choice there, Chad. But that was about, that was about the only, that was about the only thing that I really contributed in a

time week. So on the No Laying Up podcast, you're saying the best movie pulled was advice on how to lay up. Sorry, is that a major copo? Do you need me to cut that part out? I might have to cut that part out anyways. Can you cut that part out? Well, would you call that a lay up? No. It's a par-4.

No, well, I mean, it's a drivable par-4. You don't have... I'm not condoning recklessness. And you play him with the lead at the time too. He was, we were tied for the lead at that point. He was three under through five. I think this was whole six. Or he was three under.

So we were two back starting the day. I think at this point, he was tied for the lead. Okay. I mean, it's fine. I get it, I get it. You don't have to go for every green. In my mind, that doesn't qualify as a layup. OK.

Oh, you were there. Just me. That's just me. I wasn't there. You're the expert, though. I've never claimed to be the expert on this. I just don't let anybody get away with it, but I can let this one slide.

So how close are you? It sounds like you were pretty close with Wes before this even started. Is that accurate? Yeah, you know, we, we, uh, Cali signed him and George about a year and a half ago, I would say. And when we, when we signed that, it was, at the time, it was, it was primarily for, you know, how can we partner to utilize them and the audience that they've built with their trick shot stuff to share our content in a cool way and create new and compelling content with them. And like, oh, you know, a young, fresh, cool way that resonates with the under audience.

So that was kind of the original idea. We obviously knew that both of them wanted to play professionally, that make it on the web.com and the PGA tour. That was their ultimate goal. So an equipment contract was part of that. But it was more of like a hybrid contract. It was like the first one that we've ever done at this company where it was more focused on two different

aspects. You got the marketing aspect and you've got the playing aspect. So the fact that they're super socially active, we did a lot of cool things with them. We did virtual reality golf tips with them and tried a lot of cool things socially. So I worked very closely with both of them because a lot of the stuff we partnered on was social act social activations and stuff so I got to know Wes and George both really well on the personal level so that definitely helped you know having um feel Mike I could keep him calm and you know keep him kind of grounded and we had a good friendships that were really comfortable out there on the golf course and I think that definitely helped.

Yeah. Because for me personally, I'm not a big trick shot guy. But I didn't know that he had this level of talent, Wesley. I knew there were good golfers, and they played in college, and I just didn't think. If you were to earn this PGA tour card, I would have been really, really impressed. If you had had some top tens, I would have been really impressed. To win twice in your first six starts, or how many starts has he had? I mean, did you know he had this level of talent, like, be honest.

I personally didn't, because up to this point, I'd never actually played golf with him. Yeah. But I knew he had game game and I asked him that. I was like, when you came out here on the web, when you got through, did the guys treat you differently? Because you, to the outside world, to the general golf fan, you were more known as Trickshot Guy than a player. And I was like, is that how you got treated out here?

And he's like, no, he's exactly the exact opposite. He's like, I grew up playing with a lot of these guys collegially and everything. And most of these guys out here know that I'm a player first before anything else. So, you know, it wasn't, it wasn't like that at all the vibe wasn't like that at all. As far as how you got treated. And, but I was like, you know, I would say that the mass general golf audience doesn't see that side of me. They don't know that side of you. So they think you are just a trick shot guy. Does it feel good to like have proven yourself?

You know, he was like, yeah, you know, definitely feels good. But, you know, it's not surprising to, he said it wasn't surprising to him at all. He's confident in his game and he knows that he can compete with the best of the best guys out there. And so he's proven that. Yeah.

I think it's safe to lump me in that bucket as far as guys that saw him as a trick shot guy first. Right. I mean, in my defense, I don't think anyone expected somebody to go out there and win 33% of the time. And they're first six starts. But I guess what is, what it, it sounds like he's a very well-rounded player, but what is, I guess, his biggest strength, is he long, is it, is putting, what, what did you see out there? He's not super long.

He's, he's one of the best putters I've, I've ever witnessed. Right. He's just, he is such a good putter. And if you ask anybody out there on the web, comment or they'll tell you, you know, we, all the players we played with, the pro and partners. He got a lot of comments out the week. It's very well known that he's one of the best,

if not the best putters out there. And his wedge game is ridiculous. Like, let me, let me, I gotta say, his entire game is very well rounded. But if he had to, he's not particularly long, and then his wedges are ridiculous. I felt like, any time we were in, within 110 yards, he would put his wedged to tend to, like, between three and five feet.

It was ridiculous. And then that paired with, you know, his iron game is very sharp. So that any time he had 20 feet or in was a legitimately great chance to make Bernie like we weren't, we were never trying to, I felt like if he had a 20 footer, especially on Friday when he shot 900, he was making everything and there was actually,

it's funny on today we shot the course record 9 under 63 on Friday. There was a point in that round. I kid you not when the West set out loud. It was like, God, need my putter's ice cold. Need my putter to warm up. There was a point in that round when that actually came out of his mouth. Were you mad? I wasn't but his playing partner was He was like shut up. You're like seven under right now

And and then he he went on to drain like a 25 foot putt That was while we were walking up to the green. He had a 25 foot birdie putt And he made it right after he said that But that just goes to show like that round could have even been better because he missed Probably four birdie putts inside ten feet in that round. Wow, that's a ball striking. So did you get the get get the sense that dudes out there it sounds like it but the guys out there were genuinely happy for him with this win like he's a pretty popular guy in the locker room as well. Absolutely. He's a very popular guy. He's easy. He's a's easy to like. He's just a nice, really good

dude. He's just a very nice guy and easy to get along with and easy to root for. And you know, he's friends with a lot of the guys that there. He's very, for what I can tell, he's very well liked. So how did it work at the end of the week? He just, how much did he earn for the win? And do you get a caddy cut for that? Like how does the, that's what people are dying to know. It's how, how this worked out that, that arrangement worked out. It just give you a wad of cash when you walked off the 18th green. Yeah, not quite. You know, this was a different situation because I was also there for work.

So, you know, I've always, I've always dreamt of, ever since I started this job of the idea that I could be at an event on Sunday where I could, like, we had a player win and I could be there to immediately capture the experience of what it's like after a win. And, but, like, I can't just go to every tournament until Sunday and just hope that one day, maybe one of our guys will win, you know, like, can't just go to every tournament until Sunday and just hope that one day Maybe one of our guys will win, you know like can't do that So this was a very rare unique opportunity that I had been waiting for for a long time my goal to

For this basically for this trip and this experience was to capture the experience of what it's like to caddy for west to cad caddyforweb.com guy, from just a marketing guys perspective. So I went for work. So I didn't have to bear the expense for the flight. And then I ended up roaming with west and west paid for the hotel. So it wasn't your typical caddy trip. So I didn't want him to pay me what that normal caddy take

would be. So I guess 10% for a win or whatever. But we did work out at Teo, I mean I was also working for him that week, so. But it wasn't as much. I'm sure when it came for him, it's just like he's probably on such a high that he's probably, I don't care how much I pay, this guy just won a tournament, I'm going to the PGA Tour. I did see that he's now going to the tour. Is that, I thought it was three wins and you were on.

Are you just assuming that he's going to be top one, fit top, whatever, and the money list is up? He's already locked it up. So given, you know, the amount of money that there is to win on the web.com tour in a given year, if you pass a certain dollar amount, that means that no matter what happens you get your card. So with that win he actually only needed about 20 thousand dollars to up to that point. So with that win he easily locked at least his PGA to her card up for next season. It's also important for their priority though to get his high up on that list. Exactly. So if he ends the

season as number one of the money lists, he gets a better selection that he gets into more tournaments and that kind of thing. But then if he were to win three events this year, that gets an immediate battlefield promotion is what they call it to the PJ Tours. So if he wins this week, next week he's taking it up on the PJ Tours. That's wild. Has he played in any PGA tour events yet? No he hasn't. No. Okay. So is he like, is he like thick and, is he, is he, is writer cup 2016 a goal now?

Is he on that, on fire that much? I mean, he, you would, you would never know it by talking to him. He's a very humble, like very humble guy. He, you know,, his goal at the beginning of the year was to finish the year inside the top 25 on the money list or two, you know. So like he's, I think he's still having like to process everything that's happened, you know, and re-evaluate his goals because they've obviously just changed, you know, so much now. So I think what he's, his next goal is to win again and to get to the PGA tour and then once he does that, he'll evaluate and see where he's at and pick another goal. I think it's kind of one step at a time for him.

Yeah. Well, I know you're obviously you're a big social media guy being the social media director for a large equipment company, but we got a question from Jeremy Clements who asked like, how hard was it to be in the middle of all that and not share anything in real time. Like was it killing you to have your phone on airplane mode? It was killing me. Because when I play golf or whatever, I'm always used to having my phone out, capturing whether it's Snapchat or my camera, taking photos.

That's just part my camera taking photos. That's just part of my life now. I got a test today. I have it. It's just a habit. It's just a habit. You know, because you never know when you're going to catch one of those great tour sauce moments.

Castel, whatever course we played in. The castle course. The Scotland. Yeah, the castle course. So, you know, I put my phone in his bag and I turned it off and there were several times throughout the round where I instinctively just went for my phone and I had to stop myself while I was zipping open the path. I was like, wait, I can't do this.

I can't do this. Chad step away, step away. Are you allowed to do it like at the turn or anything? Or not at all? I don't know what the rule is. I just didn't want to even mess with like even any sort of violation or anything. So I just I didn't touch it.

And we were we were walking up the 18th to the 18th green on Sunday. And I knew that he literally physically could not do anything to screw the tournament up enough to lose it. I knew we're gonna win. Like the the only thing I was thinking about is how many tweets am I getting right now? My phone is probably going off the hook right now. Well you yeah you we thought you have two phones and so we have our group WhatsApp and you just never responded to anything for the entire week. He's another thing that was killing me.

Because I have my WhatsApp on my personal phone. And I just shut that thing off for the entire week because I had an international data package on my other phone. And so I didn't even realize until a couple days in, I'm like, oh my gosh, I bet the WhatsApp, or WhatsApp threat is booming right now. I actually was gonna text you or DJ or somebody and say,

hey, let everyone in the group know that I, like literally I don't have access to that this week until I get back to the stage, because I, and then of course, as soon as I get back and I turn on my phone, I have like 50 million WhatsApp messages so if you guys just killing me for not responding, saying that I'm big time in you guys, so that's not so.

That's funny. We thought you were gone. We thought you never gonna come back. And then after like 30. You're like, why is Chad Snapchatting, but he can't respond to our WhatsApp? Exactly, we were upset. But I didn't think, and then you came back

and you were insufferable for about an hour. And then we like, we didn't really miss him that much back and you were insufferable for about an hour and then we like We didn't really miss him that much. So yeah, that was funny But all right, so I guess tell people a little bit about what what your job what your job is like a social media director Because it I think I mean maybe some people assume you're just sitting there and tweeting and being social all day It's easy work, but what is your I imagine it's it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, what I love as far as what I'm passionate about in my career, which is social media marketing, and what I'm passionate about in just my life in general, which is very lucky to be able to do that for a living.

I did social media content for an agency out of college who's working there for about a year where I was doing social content for clients agency out of college. We were working there for about a year where I was doing social content for like clients that we had like big brands like Walmart, Sam's Club, PF Changs, we're some of our clients that I was writing social copy for, but I realized very quickly that like not only did I not like working for an agency,

but I felt like I wasn't able to really really provide value because I was realizing that to be successful at social, you have to have your social person or your social team in-house. They need to be part of the company. They need to be part of the culture. They need to understand what's going on in the company. Hiring an outside agency to try to write social content as if they are a part of your brand and your culture is very difficult. And lo and behold, that was four years ago and you see this trend, lately of almost all companies are bringing their social team in-house now because people are starting to realize that. So I realized that there were a lot of opportunities in the golf space, just being a golf fan my entire life.

I played golf since I was a little kid. And so I was lucky enough to get my foot in the door. Thanks to Ashley Mayo, a golf digest who had heard about this job of Calaway opening that's the first social media position in the company. And she, I just as a golf fan and I was on Twitter and all that stuff, we had communicated with her for, you know, a long time. So she knew who I was.

And so she, you know, took a chance and recommended me for the position to Calaway. It was crazy from the first phone interview I had to come out here for an interview, getting the job offer. And they, you know, I was basically living in California from start to finish in the matter of like three weeks. Wow, it was crazy. No, actually Mayo was a power broker like that.

That's pretty awesome. Yeah, she was awesome. She was, I wouldn't be here without her, that's for sure. It's a good person to know. Yep. I feel like, and you've only worked for Calloway, so you probably can't answer this, but I feel like, I think pretty much anyone in the industry would say this as well,

is that Calloway just seems way out ahead of things compared to the other companies. I know you probably don't want to shit on other companies, while you say this, but I feel like the company is very, is willing to spend money, willing to spend marketing dollars on things that may not be, may not give an immediate turnaround of profit, right? I mean, like, you guys are doing things with the dude perfect. And I feel like there's always some kind of project going on.

I feel like, I don't really have a question with this, just other than I feel like the company is very dedicated to kind of the things that you're doing. I appreciate that. I mean, we have a great team here that works really hard at finding new ways and new avenues and ways that we can share a brand story with different audiences and a way that's different from what you... You know, because generally speaking golf marketing has been so like cut and dry. It's very formulaic and you know, you have your TV ad on golf channel and whatever. We're really dedicated to finding those channels, whether it's, you know, partnering with vice sports to do like in-depth profiles on our athletes and show a side of our athletes that nobody's ever seen before in a very vice way. So we partner with them, we you know, we

profile our athletes and do cool things and then they share it on their channels. So we're reaching and we're putting our brand in front of an audience that typically wouldn't see any golf content. Or you know, do perfect same thing, partnering with them to you know, put our product messaging in front of their audience in a way that's cool and fun and unique and nobody engulfed ever done that before. So we're trying to really be fine creative ways to creative partnerships and ways that we can reach different demos and different audiences in a way that's fun and cool and unique

and that isn't so overly advertising. We want people to experience our brand differently than any other golf brand on social and digital and everywhere and that's an important piece of the puzzle. Well I think pretty much everyone thought you had a great job ever and now it sounds even better so people didn't already hate you, now they may hate you at this point, but it's fun. Hey, you can't say too much because you're over there galloping and who knows where you're at right now. Galloping. Probably in like Galloping. Who knows what country you're in or what you're doing or what beer festival you're going to. I mean, I never know what you're doing over

there. Well, you Well follow me on Snapchat, you can see exactly where I'm at. And I do. And I do. I'm in the Netherlands right now. I had a little Kings Day celebration here yesterday. The Kings birthday. So the whole country had the day off and my apartment is currently just absolute filth. So I can just smell the dried beer on my floor at the current moment. That's great. That's awesome. I'm glad you're having a blast. We had it is it is a good time. I'm not complaining about my life. We have some Twitter questions if you want to hand some of those if that works. I'm going to butcher the pronunciation of this. Amole Yanik says, what was the moment

when looping went from being fun to being serious since he was in contention? Oh, that's a good question. Like I mentioned earlier, we were very comfortable with each other. That helped our kind of vibe and we're out on the golf course because I was able to make him really comfortable whether he was playing well or whether he hit a bad shot, which was rare that we didn't hit many bad shots. But you know he's a very, he's a very like, his personality is very casual. He doesn't ever, he never gave the vibe that he was nervous or frustrated or anything like that really at any point. So that made it easier, but we were talking about stuff other than golf or on the course

and when he shot 9 under on Friday, it didn't really seem like it was crazy. It didn't really seem, he just kept making birdies, but we never really talked about how many under par he was or what was you know he was having us a pretty special day go and he was he was pretty even keel which you know I was freaking out inside definitely more than he was I wanted to like I wanted to be like oh my god dude you're eight under right now we have a par five left to play the last hole you're about to shoot nine under par like Like holy crap dude, that's freaking awesome. That's what I wanted to say, but.

You can't do that. You can't, you definitely can't do that. So, hey, nice shot dude. Yeah, good shot. Hey Wes, you think we're gonna win? You think that's gonna happen? What are you doing? Yeah, hey Wes, you know, you do you realize

that was just a three shot swing here on seven on Sunday. And now with three shot lead, like, you do do realize like we're probably gonna win this golf turn in the whole crap man, that's pretty freaking cool That's what I was feeling inside. There was never really a point, you know, I think on on Sunday on the back night is when it got I would say the most serious that it got all week in the sense that like West was most serious that it got all week. In the sense that like Wes was really dialed and he knew he had the opportunity, he knew it was in his control, he knew he had to, you know, just play smart and play well this last night holes and it was ours. And there I go with

the ours again. You're on team Wes. You know, We were both pretty calm and collected that entire back night. It's really the only time that I really felt relief was on the 18th. So he hit this wedge, it's par 5, he had this wedge his third shot to like 6 feet for birdie. We knew that he had won it. So he didn't really call me in to read many Puts that week. If anything, it was like a couple times where he just said,

hey, just confirm what I'm seeing here. Cause he likes to read his own Puts. And so, you know, so for whatever reason, I, he walked over to the backside of his putt on the other side to see that he was bit out looking at the break And I walked in behind his ball for whatever reason. I don't know why I did that But I walk I like walk behind his ball and squat it down and and kind of read the break from

From my side and I was sitting there kind of analyzing it looking down at the break and then all of a sudden I look up at Wes and He's just staring at me with this huge grin on his face. He wasn't even reading the putt, he was just staring at me with this huge grin because he knew that we're about to win this thing and that was the first time that I could ever like exhale and be like, holy crap, this is actually going to happen. I think that might be the answer to the next question I had at Car for the Course once in a while. What was the most caddy sauce moment you had while on the bag? Oh caddy sauce. What defines caddy sauce? Well, I mean, it's just torsos in general. I mean, like, what was the sauceiest thing you did during the week? Was it bending down and going eye level to read a putt for your player?

Well, holding an umbrella over him as he was about to hit it, about to hit a shot and then pulling it back. There was a couple, there was a couple of tour sauce moments. There were a couple of times on Sunday when West told me we're about to hit an approach shot into a green and he told me, um, he looked at me and said, chat about to talk to this one. before he even hit it. So, every time he said that, he hit a great shot. It only rained a couple, it only rained one time for a span of about four holes. I was thinking back to Art Trip to Scotland when I pulled the caddy sauce. I thought about that and I was, but like I honest to God

I thought about that and I was like am I supposed to do that? Like am I like when he's lining up a pot am I am I really supposed to hold the umbrella over him? I had no idea what to do so I opted just to not do it because I didn't want to make a complete fool of myself and help him just be like Dude, what are you doing? So I actually thought about that on my head. I was like do I actually is this is actually something that myself and help him just be like, what are you doing? So I actually thought about that on my head. I was like, do I actually, is this actually something that people do or know or I didn't really know?

So I just didn't. I was pretty, I was pretty, I behaved myself pretty well. I didn't want to do anything too crazy because this is my first time and I had, you know, no really no idea what else to do. If any of us were there in the audience, I'm sure you would have snuck in a few of those moves just to make sure that we saw it. 100%. 100%.

I'll have to find that tweet on the video of you holding the umbrella for me over a putt because that's a fantastic one. Oh, that was classic, classic move. All right, Fried Egg's Golf has a good one. Which actor would you like to play you in the made for TV movie that is surely to come from this? I think that goes to theater. I don't think that goes straight to TV.

Are we going like A-list slip? I mean, who do you want to play you? Well, let's see. Who you want to play you and a more realistic option. I'm trying to think here. Let's see. I don't want to play you and a more realistic option. I'm trying to think here. Let's see. I don't want to play. I would think either Will Smith obviously because of the Bagger Vance connection,

instant connection there, that his brand that he built for himself and Bagger Vance would instantly translate over, give me some credibility if he played me. That's an easy one. Everyone saw me. That's an easy one. Everyone saw that. That's an easy one. Looks wise, Leo, Brad Pitt, somewhere in that region I think would be the best portrayal of my physique and my looks if we're going there. And then, I don't know, who do you think would be good. I was not prepared for this very well at all.

I'm interested to see if anyone's still listening to this can come up with a good actor that would look like Chad. I'm trying not to, I'm trying, I'm trying, yeah, let's crowdsource this. I'm trying not to insult you, but I'm trying not to get your head any bigger than it already is at the same time. So it's really challenging. Like I feel like a bearded Ryan Reynolds could do it, but I feel like it's too big of a compliment

Yeah, definitely a compliment. Yeah, but I'm okay with that. Yeah, I don't I don't think I'm gonna give you that one That's I'm not that nice. I'm a little heavier set than Ryan Reynolds But he could put on some weight for the role if you need to He could put on some like he's some weight. He's got range. He's got range. Right, range. So what would you say of anything? Was this the coolest thing you've gotten to do

as since you've worked for Caliwain? Oh, man. I don't, I'm like, I've been really lucky with some of the experiences I've gotten to have in the past. I just passed my four-year mark working here at Calaway. There have been so many incredible, unforgettable moments here. I've done a Twitter chat with Phil Mickelson standing next to me. I've hung out with Gary Player and I'm a fan of the show. I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the show, but I'm a fan of the them all in one bucket as all of these are incredible,

incredible, equally incredible experiences and that and this definitely goes in that bucket. Say fans are there. I'll take it. No, it is kind of hard. I can't imagine trying to rank all those things, but I wouldn't even know to begin honestly. Who is to try to rank them? Who's somebody like within the Callaway family or anyone you've gotten to know through this process that is like way different? And when you met them in person, they're like what we may think of them on social media or just from what we see on TV. Like a employee? Yeah, no, no, like a player or like a caddy or somebody like My dream is that you tell me that Patrick reads like the coolest and funniest and most entertaining guy ever off the course.

Like something like anybody that kind of just... Oh, I think it's great. Yeah, we went 50 minutes before I mentioned Patrick Reads. Are you proud of me? I'm very proud. Yeah, I mean, this was a way up for you to lead with Patrick Reads. I mean, I'm a compelling guy. I didn't want to seem too desperate. I didn't want to seem to come on too strong. No, we just had an ad shoot with him. I didn't go, but Amanda Ballyonus was there two days ago, I think. We had an ad shoot with him, and he was just apparently in a really great mood. He's a really good, funny guy to be around, especially when you have him not in front of like a TV camera where you kind of get,

that's the cool thing about these like ad shoots that we have is there's a lot of downtime where you get to kind of goof off with the players and you know just have a good time and get to know their their actual personalities you know we have we have a lot of really really fun guys on our staff that it's cool to be able to get to know that side of them you know the side that you don't see on TV because we spend a lot of time with them where there's a lot of downtime and you kind of get to, you know, do whatever. So does he, does he know who I am or does he know that I make fun of him a lot? I don't know.

I would imagine so. Next time I see him, I'm definitely going to ask though, just to clarify, just so that the golf world can clarify. I don't think he's blocked me yet. That's a start, right? Yeah, I mean, Polter, Zach Johnson, he hasn't blocked me yet, super good. What's your list look like right now of PGA Tour Pro's of Block No Leg Up? I think it's just Polter and ZJ, Brandyl Shambly, Tim Rose before. That's an odd one. What's that?

ZJ? ZJ is an odd one, isn't it? I never even provoked it either. I have no idea how it happened. Not a single clue, but that's fine. Tim Rose before, I don't know idea why. Brando, I think I probably instigated enough with him, but you gotta be, you can't be thin skinned

with the block. I mean, I've only blocked people that have stolen my material. That's the only people I block. Like if you're gonna, if you're gonna follow me and just steal my stuff, you're outta here. Which is, which is a lot of people. It does have people steal your stuff.

It happens from time to time. But, so even if somebody's harassing me, there's some people I want to block. I'm just like, I refuse to do it though. But, Revelle unblocked me. I'm kind of, I'm upset about it. I kind of feel like I earned that block and that I deserve it. You definitely earned that one, for sure.

I have no idea why he unblocked me. And now he like, he instigates stuff with me all the time now. It's quite entertaining. That's great. Yeah, I want to know if if Patrick hates me because I I love him Last question would bones on a podcast be a possible thing you could facilitate and be as amazing as I think it would be Bones on the no-leg up podcast correct

Yes, it would be incredible and uh, it's a little bit above my pay grade but I know the people to talk to to see if we can make this happen because it would be a very very very good match. I do. You and bones. I mean it would just take hours for me to get all the full questions I have out there. Just to hear about the veto, the the one Vito a year he gets, and yeah, oh my god, I would love that. So...

He's another guy that's really funny. He's got some stories, man. I can love it. So for you to be able to have an hour on Filter with Bones, to pry some of those out of them would be pretty epic. All right. See if we can make that happen. That might be my number one podcast goal out there.

Besides now that I've finally had you on, of course. So. Right, right, right. Yeah. All right, man, this was a blast. I really enjoyed hearing about your week. And it was, I've been, sorry, I took Tocque Tocque Thursday to do it because I was dying to hear about this thing.

I'm sure you've done a lot of media and interviews and stuff since then, but it's awesome. Yeah, I mean, it's awesome. It's been, it's been crazy and you know like I keep telling everybody I really didn't do much. Wes was the you know he did most of the work here and I just kind of did the old show up, shut up and keep up kind of routine there. So big props to Wesley for, you know, it's really cool to have been friends of him since the early days when he was quote unquote just a trickshot guy and, you know, he works really, really hard at his game to see it all play out like it has and to be able to have seen it firsthand like that. Like there's nothing that makes you happier in life than seeing someone like that who works really hard achieve his goals right there in that moment. So that was one of the most special

things about this entire thing. So thank you for having me on. Yeah, of course, I bet it was going to say he probably, the experience is probably a lot better for him having you down there too. I mean, it's, it would be pretty lonely to win, you know, without anybody you know, really down there, except the other players. But if somebody on your support team, I'd had to add to the experience for him too but I can't imagine that you just sitting you know sitting at home two weeks ago you could have never pictured that this was a thing that was going to happen and to live live that out it's pretty damn awesome I mean I remember I was shocked enough that you were going down there I thought that was so cool I didn't like think that you were

gonna win the tournament but man props. It props. It's crazy how it all happened from beginning to end. Like, one tweet that was sent and then all of a sudden I'm on an airplane and then all of a sudden we shoot the course record and then all of a sudden we went by four shots and I'm sitting here on Monday when I got back and I'm like did that this this last like 10 days actually happened. It props the Harry for approving that and take it that's pretty awesome it's awesome so all right Chad next time I'm not having you back until you win a PGA tour but when it's tournament on the actual tour the big boy tour okay and then you can come back. Well I think I think I'm gonna hang up the old caddy bib just straight in Hall of Fame. See able future yeah I mean to say think I'm gonna hang up the old caddy bib just straight in Hall of Fame see able future Yeah, I mean to say that I'm batten a thousand is You know

Pretty cool. So you should send that to the golf Hall of Fame I bet that would just be front front room in there I'm sure they're putting a plaque for you down there in Leon Mexico Okay, let's not let's not kill ourselves here. Alright Chad, appreciate it buddy. You guys can follow Chad of course on Twitter at hashtag Chad and we'll do it again sometime in. Cheers.

Get it right club. Be the right club today. Yes! That is better than most. be the right club today. That's better than most. How about in? That is better than most. Better than most! Expect anything different?

Anything different?