No Laying Up - Golf Podcast - NLU Podcast, Episode 46: Jamie Kennedy from the European Tour
Episode Date: July 12, 2016Jamie Kennedy, social media manager for the European Tour, joins me to discuss how he got his amazing job, the process behind sharing material on social media, links golf, his relationships with playe...rs, and of... The post NLU Podcast, Episode 46: Jamie Kennedy from the European Tour appeared first on No Laying Up. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
I'm going to be the right club today.
Yes! That is better than most.
How about him?
That is better than most.
Better than most!
Expect anything different! Ladies and gentlemen, welcome back to the No-Lang Up Podcast.
We have joining today for the very first time.
From the European tour, he is a social media manager for the European tour.
Jamie Kennedy, Jamie, what is a week like for you being media for the European tour for an event in which the
European tour is not running, like this week for the open championship.
I'll be courteous, I'm going to say the open championship for you.
We'll get to that question in a second, but what's this week like for you?
Yeah, I mean, this is a little different, definitely.
Funny you should say, but the naming of it, because I've just arrived in my hotel here
just near Trun and I've just arrived in my hotel here just near
Trun and I've got a note that says we hope you enjoy your time at the Scottish Gulf open.
That's in Scotland and they've pictured it so I'll be making a formal complaint like
us for it's due and telling them that it's the open championship so but now the weekend
itself yeah it's a little different, you know, obviously we run our
events and have a lot more going on than just the goal of tournament, but this week it's
where you know we're sort of a fly on the wall a little bit, helping out players and just
enjoying it like everyone else really.
It's my workload a little less than normal, which is nice.
So it's as a goal fan myself, it's just fun to come and watch the open.
Yeah, it's going to be a nice week for it to actually have a down week for work wise.
Having been one of the biggest events of the year.
But are you, it's a little bit about your background.
Are you, you are from Scotland, that's correct?
That is correct, yeah.
So I've had the, I was at the Scotch Open last week and I'm, I'm here again, so I've got
a couple of home events, which is good fun.
We get a couple every year.
That's got to be pretty prime time for you. Do you still live in Scotland?
No, I live down in London. I grew up in Edinburgh and played a lot of golf out in East
Lothian, the Murafield North Barrett Park to the world and then went to the States for
a little bit and then came back and so I'm based at Wentworth with the European Tour
down there about living London. So I do a fair bit traveling.
No, I know you've, you're listening to the podcast and you follow on Twitter, so you've heard
me say this before, probably, but being that you work with the European Tour, I figured
you'd be the best person to ask on this.
Why is it called the European Tour?
Yeah, it's a valid point and we got asked it a long, you know, it's starting as events
around Europe and you know, we've grown up.
I think we play in like 28 different countries, not or something, so we're traveling to
all corners of the world.
So it maybe doesn't make sense with as many people as it used to, but I guess it's a brand
now.
For the most part, would you say that the players enjoy traveling to all these different
countries or what's come of the feedback you get from them?
Are they, do they see that as more of a burden, or is that part of the reason why they're
out there for the different experience?
To be honest, I think you'll know from being in Europe and you tend to just travel a
little bit more than maybe you do when you're in America and you just go sort of state-to-state.
So the guys on R2, if they've come from the challenge tour or they've come from the
European tour, they sort of enjoy it and they enjoy the sort of travel and flying and
you know, probably picking their schedules but maybe a bit more key.
But you know, it's funny, we had Patrick Reed, you know, one of your favorite golfers.
He played a full season on Arthur tour last year, so he came
and played quite a few events. He was really well received by everyone, and I was talking
to him at the end of the year about how it all had been. Trying to get, because it's
hard for us to try and gauge what it's like. We do it every week, so it's good to get
someone like him. He was raving about it. I think he'd have been taught how to play
Snicker by one
of the players in China. So that was like a surreal experience for him trying to understand
how to play snooker. And then he'd come to Dubai for the season ending event where he played
pretty well and enjoyed it so much that he called his family and told them to come out and they
ended up having like a week's holiday in Dubai after our last event in the year. So, you know, things like that are probably, you don't really get a sense of it, but, you
know, the places these guys stay and the courses they get to play and the cities that they
can go and visit.
I mean, it's a pretty good deal for the guy.
I get to do some of it and I enjoy it, so I can't imagine what it's like when you're
getting paid a lot of money and getting to play the courses that I just watched.
Yeah, and I think considering how long the season is now,
and what the weather's like in most of Europe for her,
for most of the year, it's definitely understandable
why the tourists so expanded all these warmer climates and warmer destinations
because especially in continental Europe,
there aren't that many months out of the year where you can be playing golf,
unless you're playing in Spain or Italy, and even then the weather can be a bit unpredictable.
So I do understand it.
So yeah, you get to do some of the travel.
How often are you on the road with the tour?
Yeah, I do a fair bit.
We've got a few guys on the team obviously that sort of we debate all ups.
But I'm probably doing about 15 events a year.
I don't go to sort of the South African events because we've worked closely with the Sunshine
Tour and we have good relationships with other tours.
But we sort of get to a little bit choose our schedule, not to quite a steepest record
level or anything like that, but we get to sort of almost play a bit of a draft at the
start of the season and sort of say,
right, I've never been to Switzerland before, so I'd like to go there and something.
So it's, you know, I'm excited to go up and I'm excited working, you know, you have to appreciate
that it's a pretty good gig. So yeah, 15 events this year. So I'm here for a couple of weeks and then
I'm actually not back on the road again until Hazel Tinkham going over there for 10 days for the
writer cup and then a few season ending events as well. So I got to page myself a little bit.
It's gonna say it sounds like I imagine you would be very happy with your job and it sounds
like a pretty much a dream job. But how did you get started with the European tour and how did
this role was a specific role that you were hired to do, or did this role
kind of evolve into what it is now?
Yeah, I mean, probably a big show both, to be honest.
I mean, I think I was working and I went to university in Jacksonville, so obviously right
next to the PGA tour headquarters and played a bit of soulgrass.
I also went to J.U.
So my roommate Edson's Russell Knox.
He obviously doing pretty well.
Now my other roommate was Duncan Stewart,
a Scottish guy, and he's one on the challenge to her.
So it was funny, we actually met at the Irish Open
about a month ago.
Russell obviously, obviously, almost won.
And Duncan was just traveling to visit.
And we had dinner one night at
Tukofot and put on my Instagram account saying that between us we'd want I think two
events in the last six months obviously I wasn't helping at all but yeah it's so really
cool to see them doing well and still get you know a sore muscle last week I'll see them again
this week and you know he's obviously doing pretty well. So from there, I actually worked for a company called IDS Sports in Jagsville, which is a
little fun. I traveled with the, I worked at the first ever playoff event on the PGA tour
and then worked at the US Open tennis. And I was sort of recording and analyzing some of
the stats behind both sports. So it's kind of why I'm a bit of a stats nerd and golf nerd.
But then I basically came back to the UK after doing that for a couple of years.
I was working for a golf website in Edinburgh, which is a little pretty good fun there and playing quite a bit.
And then I started sort of blogging on my own and doing Twitter kind and things like that. There's actually Shane Bacon, you know, a good friend of
you guys that he sort of dropped me a note on Twitter. I think one day I send
him an email saying, you know, I see the tour looking for for someone you know
you'd be perfect for it and so didn't think much of it applied for it.
So you're going to win worth for an interview and next thing on you, I was my
first event was actually the writer cup and Glenn Eagles.
Well, first event I ever went to, I was at the tour a couple months before it, but
they handed it over to the reins and said, tell everyone about the writer cup and she'll want it to be there, so that was pretty fun.
Well, you have any idea how many hour long podcasts I've sat on with Bacon, and he's never
once come up with a job opportunity for me. What do I have to do to get a job opportunity?
So tell me a little tell us a little bit about what what your role is
Specifically for the tour. I think I think before you get into it
I would say that I think the European tour was ahead of the PGA tour as far as how they were implementing
Twitter interaction, so I'm mostly focused on Twitter, I would say, but I imagine Instagram and Facebook as well, but
You guys kind of took the lead in
Interacting with people and kind of taking a fun twist of it instead of everything being strictly formal and
promotional tweets it was
You know you have captions in there that you wouldn't expect to see from like a very corporate account
I guess there's what somebody might use a corporate account
You guys felt like at the first you were doing live video
Tweets and whatnot is that something that you were the lead on a part of I mean I imagine it's a team
It's on it, but I guess how did that,
how did the, how did you guys become the innovator in that category?
Yeah, well, firstly, I'm going to tip my cap to that.
That was very nice to me to say that.
No, I mean, I think it was timing really.
I mean, I came on a time where, you know, I was lucky enough to be sort of at
university and, you know, I think our generation is built around, you know,
coming to like Facebook and Twitter at the right time, you know. I was lucky in being at
university in the States. I, you know, before Facebook was open to the public, it was just open if you
had an American college email address which I obviously had. So just fortunate enough to be
sort of surrounded by social media when I was growing up and spend a lot of time on obviously and then when I started at the tour I just
brought a little bit of that sort of personality and obviously just they were
looking for people to kind of drive that forward you know goal sometimes
it doesn't get the best rap but it's obviously there's tons of fun in it and
it's you know amazing game and you know just getting to be around some of these
players and see I mean walking on the range at some of these events and just getting to be around some of these players and see, I mean, walking on the range at some of these events and just seeing how well they hit it and just their
personalities and stuff. I mean, we're so fortunate. We've got guys all across the world,
all different sort of nationalities and stuff and they're all funny guys, they all hang out
together, they enjoy each other's company. So it's, you know, my job is basically just
to sort of showcase that a little bit like I can and luckily the tour they put a lot of confidence in me and
the team around me to sort of push that forward like you say try and drive
innovation and video and things like that anything that's around the corner that we can use
Basically just showing fans how cool it is to be there. I mean
You know like I said we play in 28 different countries. It's not like you can come out and watch that many events.
So we like to think that people are sitting on their sofas,
take out their phone, and they get a cool sense of what it's like to be at an event
and get to know these players a little bit more than just seeing their golf swing
or seeing the sort of token interviews at the end of round.
It's been really fun.
We work pretty closely with the guys at Twitter and Facebook and Instagram and obviously we're closely with the players and we seem to be doing pretty good job at the moment but you know as well as anyone with the no-longout blog and Twitter accounts and stuff you never know what's trying to corner and you just sort of react to it and you can't find too far ahead before it changes but it's a blast, man. It's so much fun. Right. I think it's easy to kind of forget now. I mean, I think I remember specifically
it was last June, I was driving back on a Sunday, and you know, I was in the middle of nowhere,
and I was getting, you know, Twitter videos on like, I could check my phone and see videos
of highlights on my phone. And it's like, now it's very common.
Like there's PJ tour and European tour posting videos every single day.
You don't think anything of it really anymore.
You're used to seeing it, but not that long ago,
this wasn't really a thing, right?
So yeah, people nowadays are not near their TV.
Near their TV is necessarily.
So the way they keep up with things is on their phones or on social media.
So I find so much value in being able to get, you know, if somebody's hitting a crazy
shot, you know, I'll see people's reaction to it.
And then typically within five minutes, that's posted, you know, European tour, PGA tour
account.
So is there somebody always just sitting there waiting for one of these things to happen?
I guess what I just want to know what the creative process that goes into like posting a
tweet like to somebody have to pre-read it before it goes out or I just I was
fascinated on how that works. I get asked that a lot by friends and stuff and
even just playing golf with somebody finds out that's what I do they always want
to know what goes on behind the scenes and stuff but to take you back and sort of
understand how it works. I mean I think fans basically decide on how this sort of innovation happens.
I remember, I don't know if you remember, it was the Nedbank event in South Africa, I think
like two years ago, I just started and Luke Donald was playing a whole and I mean, it's
on a sort of nature reserve at Sun City and it's got so far in here by and there's animals everywhere.
And a baboon came onto the hole and like didn't run at the Donald bit sort of close enough
that Luke got a little scared and luckily wasn't wearing white trousers at the time and sort of took
off to British caddy and you know we saw this happening in the office and we're like oh my god
and you know within seconds people were posting videos that they've taken of their TVs.
They wanted to share it.
That's a light bulb moment for people like Twitter and people like us that clearly people
want to show that and share that.
Everyone talks about sharing and people want to share that and send it to their friends
and hilarious.
At that stage we didn't have access to be able to do the videos like we do now.
So we had to turn it around and it might have taken like 20 minutes.
And by that point, you know, there was fines and other videos that were sort of trending.
And so that was a big wake up call for us.
So that's when we sort of met with Twitter and met with our IT guys.
And we're like, you know, we need to be a lot quicker.
And so the basically the way it works, your question, probably a good example is actually
the show.
I saw you trying to hit the cake, a couple of weeks ago.
So whoever's at the event, basically, you know, we're multi-screening all the time, you
go different screens going on, but you sort of always have one on the feed that's coming
through and when Rory hits that shot into 18, I mean, as soon as you see a bit of tourists off,
before you even see the ball, you know, if you see Rory hit and like,
twirl his club and start walking after it, you basically, you know,
tuck your chair under your desk and get going to work before you even see a line.
So, you know what's going on? He does that.
But yeah, so we're able to clip it up.
I think that actually, we got that clip of Roy's live on Twitter in less than a minute
from when he hit it.
So, you know, just be able to do that.
And like you say, you know, from a fans point of view, I just open up Twitter and see
everyone's reaction to it and celebrity's reactions to it and then we're all
re-sharing it later on and stuff and it's just a really cool way. I mean, it's a
second-screen nature of how we all do things now, it's watching golf and then, you
know, if it's a break or if you've seen a show or something, you just want to go
and see what one's saying about it and see it again and over and over again and
it's just, it's a lot of fun doing it.
But yeah, so that's how it works.
We've just had a few guys behind the scenes
and we all try and get on the same page
in terms of like tone and personality of the account.
And the key is just to be quick on it.
I mean, we want to get things out there
and put it in front of the fans as soon as possible,
whatever it is.
And you know, the guys keep getting good shots
and it makes our job pretty easy.
I mean, I think after that, when we met at Wentworth,
we had to sort of a big company meeting,
and a lot of people were coming up and saying,
oh my god, like, 3 million people would watch that video
in two days, and it was really well done, Jay.
You did a great job.
You know, that was, I'm just thinking,
you know, my job was literally like four or five clicks
and tied me up a couple of tweets.
Like, I didn't have to hit a 252 yard shot
over a water on the 70 second hole to win it event.
Like, Rory makes our job pretty easy.
These other guys that hit good shots and the whole one's
make it easy, but we'd have to be ready to be in position,
but it's good fun then.
Let me just say though, Rory shot there on the 18th K club.
His was from closer than where I hit it from.
Yeah, yeah, yeah, yeah.
I just told me three years.
I mean, we saw it.
I looked like you had a little editing on your videos.
I'm just saying.
I'm just saying.
It's all I'm saying.
So, is there ever, I guess,
are all the tweets that they come from the same location?
I've always pictured that several people have access to account
You run the risk of the same person posting the same like doing the same thing or kind of overlapping each other
Yeah, are you always like right next to each other and can be able to tell like okay?
I'm posting this blah blah blah
Yeah, completely yet. We I mean we have teams who sort of find ideas back and forth and how you word things
Are you caption things or somebody will fall photo or storyline or some of the other stuff, or some of the stuff that's about a photo,
or a storyline, or they've been outside and picked up a quote from a guy or something.
But, yeah, we don't, we pray, well, retained and who's looking after it and who's in charge,
and all the media guys, and did some of those guys that are a company, understand social
media now and much better. And it's really cool to see the way it's changed in a couple years from,
you know, when I first started and, you know, I was probably the kid doing social media
to know we've got a pretty good strong team and, you know, some of the videos that we get
to be together with the players out with the events and things like that is, you know,
they obviously value it and enjoy it.
And, yeah, so I mean, it's not just me, there's a few other guys that do it, but, you know,
we find ideas back and forth and try and make it as entertaining as possible.
Is it 24 hour job?
Is somebody always working social?
Yeah, I mean, yeah, the one thing I think I said to a couple of friends in the business
after about a year of doing it,
the irony of it is that working in social media means
I now have no social life.
We've got events, season ending events in Turkey and China
and all hours of the day you could be asked to be covering
event or researching things.
It's good fun to see all those different events but I don't
think people quite appreciate the sort of hours you have to put in and you know obviously
in the US we've got huge fans in the US that want to see the Scottish Open or want to see
you know the European Masters in Switzerland and stuff so we need to make sure that we're
you know posting and giving them content and they're awake as well, not just concentrating on people here
in Europe or wherever the event is. So it's pretty full time.
Yeah, that's exactly what the question is going to have is in that you probably, you
are in one time zone at one time, but you guys need to be in basically all the time zones
because your fans are all over the world. And I mean, you, yeah, you, they're,
they're from American standpoint, we're almost,
at least almost always six hours, you know, behind
from a time zone perspective.
And a lot of the golf happens while we're not awake.
And you need to see the highlights and stuff like that.
But is there anything, and hopefully this doesn't get you
in trouble by bringing up a bad incident?
Has there ever been like a tweet that you've like had to delete or
it got some bad blowback on or like a really bad typo and something has ever gotten posted?
I mean I've done I was a king of typos for the first six months. I mean my own countryman
Richie Ramsey has felt his name was then E-Y at the end for by the first six months until he came
up to me like basically wrote it down on a bit of paper for me.
Jokingly with a bit of the Scottish banter in there, but I've done plenty of stuff, but
we are always trying to push boundaries and push limits and stuff, so of course we sometimes
have to be careful with where we draw that line and we can use the players to entertain
people, but it's obviously we're not trying to make
fun of these guys or anything.
We'll leave that out to you guys.
But there's times where people come up and say something was maybe just a little bit
over the line or something.
But to be honest, if we're not having conversations like that every few months, we're probably
not doing our job well enough. Keith Pellies, ourellies are new CEO he's coming and he's been really proactive and I'm you know
One of his sort of messages is always like let's keep pushing boundaries
So I'm sure he would agree that if we're not if those things aren't getting fired up
And you know, I'm probably not doing my job and it should be somewhere else
So yeah, it's pretty fun. Yeah, you got to. You got to push the envelope a bit from time to time.
I have a question.
It's not Brexit related.
It's not independence related.
It's going to lead into my next question.
You're from Scotland.
If I ask you, do you identify yourself as a Scott or a Brit?
What's your answer?
I'm always Scottish.
When I was at university and people asked you where answer? Yeah, I'm always Scottish. Okay.
When I was a university in people's actually
where you're from, I said Scotland.
Okay.
So the reason I'm asking is,
I want to ask Europeans,
specifically British people,
do you care if the Americans call it the British open?
Is it?
Like I was growing up,
I mean it's always brought up by like really, you know, my dad played rugby for Scotland and my granddad, you know, almost played rugby for Scotland and stuff.
I got tough Scottish men and my family and stuff, so anytime I was growing up and I'd mention like the British joke, when it was like blasphemy in our household, I'd literally beat everything we'd stop and my dad would beat me, repeat the open championship and do a hundred lines type things. So yeah, it's one of those things that it always like takes in my head.
I'm sure it'll happen 50 times this week. I'll be having a coffee in the media center
and I'll hear someone behind me saying, oh, this guy's done really well. They're pretty
show open in the past. I'll just like have to bite my tongue. But we have it the same way
because a lot of people, I always call it the PGA
championship but you know we all know there's a lot of people in Europe and Britain that call it
the sort of US PGA or American PGA championship so I guess you guys can do the exact same thing to us
but yeah it's definitely going to be a lot of British open jobs but I enjoy any time anyone on
Twitter says the British open I start what I'm doing and just click on that
tween look at the reply. There's some absolute gold that comes from, you know,
it'll be Arthur McDougall with three followers up in the North of Scotland that's
correct in the guy, it's just fun. Yeah, I mean I think I did help. That
explanation definitely helped hearing the background and hearing that the pride people take in it, but from the American perspective, I think that did help. That explanation definitely helped. Hearing the background, hearing that the pride people take in it,
but from the American perspective,
I think you can understand this.
You used to live in the States and that,
if you tell a golf fan the open championship,
they know exactly what you're talking about.
It's very easy.
But if you're talking to something that's not necessarily
the biggest golf fan,
that you need, if I said the open championship,
they'd be looking at me like
What I don't really know what that is if you say the British open they think of the Claire jug
They think of the golf in the early morning people people recognize it a lot more so
It's not it's not we're not trying to offend people now. I just do it to I do try to do it to make make people upset because I know
I know how upset people get it
Yeah, no no that's fine that's fine. No I just I think I don't know any
Americans that would that give that up said it if you call it the US
Matt I mean see people call it the US Masters or US PGA.
Yeah I just I just don't yeah but it's it's it is fine to see the
reaction right now because I know now I know people do it just to stoke the flames to the fire. It's too easy
So what did so we can transition a little bit into the the open championship?
I'll do it for your sake, but what can you tell me about Royal Trunnel last time the open was there was 2004
Todd Hamilton won it. I don't really
remember a ton about the course everyone knows about the postage the postage
sample the 8th of part 3 but what can you tell me about Royal Trum?
Yeah Trum's a really really good course I mean it's in one of the areas of Scotland
out west that's got you know near Turnberry and near the coast and things and it's
it's it's exactly what you want from like an open championship course it's exactly what you want from an open championship course.
It's sort of a little quirky.
It's the first T's right by the coast and the T-Oknock right next to a fence.
And it used to be Iver Ops and Standing Next to the fence.
And they sort of typically they play the first few holes downwind
until they get to the postage stamp and they play that.
And then they come back in and the back nine system, I'm just a brute, you know, if they get the wrong wind and they're playing
into the wind on the back nine, you see some pretty high scores, but yeah, it's funny
that it's always been Americans at one here, actually.
And I was like 16, I think it was.
My mom and dad brought me with my brother, my brother's a little older than I am and we
came stayed in the Mark Calpavikia suite,
the Royal Trune Hotel overlooking the course.
And I think I was like a five-handed cap
at the time or four-handed cap or something,
16 years old and dead as a treat was like,
right, you know what, we're gonna go and play,
we're gonna look through this course for two, three days,
we're gonna let's go and play it,
and you can take it off your list.
And they don't let anyone under the age of 18 play.
Oh wow.
There's no juniors get to play, so my dad's being,
my dad was kept going at this guy in the pro show,
saying, my son plays off four.
Jimmy, do a swing.
Jimmy, show me your swing.
I didn't do anything, so we didn't play,
and then we got outside and watched four Japanese guys team off to take like three shots just to be able to hit the ball and you know
Ended up there. We just went over to the practice area hit some shots
But the area itself is really cool. You know, it's a it's
Glasgow's a major time. It's like 30 minutes away, but it's quite quaint, but you know
It's we've had a lot of rain here
Recently you'll see that the scholarship Scorsh open and stuff.
So it's going to be playing a little softer than it has.
And probably they would like as well.
So it might bring a few more people into play that
wouldn't typically have a chance of the open.
But it's a really cool open venue.
And to me, one of the cool things about the open that Trune has
is the classic 18th second shot. I don't know if you've seen any of the photos of it yet, but the clubhouse looks like it's
parked on the back third of the green.
So the guy is hanging, they don't put a stand or anything behind it.
So the guy is hanging, you know, there's some guy standing out behind the clubhouse.
And I was just saying, you know, Murafield's got that.
And obviously the synengers have got that and stuff, but it's just real classic sort of open championship feel to it when you see them coming down that
sort of hallway down the 18 to on the 72nd hole or whoever it is and the club
standing behind it's really cool sort of image as they come in so it'll be a
lot of fun and I'm really looking forward to working at it and also just as a goal find just seeing it.
Well, I think we'll get to it in a second, but one of the things you said there makes me feel really good about my pick to win it.
But I'll get to that here in a second.
But first I want to ask, it's kind of a two-part question in that what kind of player does Trune fit and the second part of it is do you
feel like the different courses in the Rota really necessarily fit different types of players?
The basis of that I'm saying is I feel like US Open courses really do differ a lot. I mean the
style differs so greatly but I don't personally think too much about the course when I'm looking into an open championship
But so yeah, do you see anything with true that's specific that fits specific players?
Or do you think it's not as consequential for an open chip?
Yeah, I mean I completely agree. I think I think yes opens can be really different
You know, I was lucky enough to go to Chambers Bay last year. I was actually I had the first tea time the day after
So I went out and played it and played it with a few of the other media guys
They have a sort of lottery every major and you put your name in a hat and you know, I you know thinking I'd watch it all week
But you just you know getting out there and seeing you know if you told me when I was 10 years old
You're gonna go play a US Open course over the thought, you know thick Ross and try and keep the ball in the fairway
But so that was so different obviously.
I hope it was so different this year.
But yeah, when it comes to the open,
the challenge is almost always very, very similar.
And you really, it course management's like the absolute key.
You need it.
Usually you need pretty high golf IQ just to, you know,
sometimes five iron off the T's, the right call to lay up
short of a bunker and leave
yourself the right angle. It's sometimes really hard for fans watching on TV to understand
a guy hits it to 30 feet from 130 yards or something in the crowd or clapping. That's
like the best shot he was trying to hit. With a certain bunker on a short side or something
you're just trying to stay away from. That, that's what's really cool for me.
And while I always tell people
if they're coming to the open,
it's come on the practice days like today, tomorrow
and Wednesday watching these guys,
it's not like a gust of where they're going round
and taking photos and just enjoying
and hanging trick shots and stuff.
These guys, this is their absolute like, you know, bread and butter
work that they're putting in the next few days. They're trying to see, right, they'll
hit three, four balls off a tee. They'll try and take on that bunker. They'll try and
hit a stinger off the tee and see how far it rolls. It's, you know, you hit so many different
shots at the open that I really think it comes down to, like, course management. And
the greens aren't going to be quick. I think, you know, they'll be running like 10 or
11 at the quickest, obviously, because of the wind and things. So I feel like that
equalizes putting somewhat because you can just be aggressive on the greens. So it has
to be a ball striker that's got some sort of course management, obviously, you know,
Sack one last year at the old course, which fits, you know, he seems like a guy that thinks
his way around the course and is quite happy to lay up to like a really specific yardage and just, you know,
be trusted in his way, and his putter and get his caddy doing the crazy dance that he
does.
You're trying to get it out of me right now.
You're trying.
You're stoking the flame right now.
I'm going to keep talking until you let me off and tell me who you're going to be.
You're still you're stoking the flame.
We'll talk about Zach Johnson laying out and whatnot. But.
Yeah.
The ultimate layoff guys that wins the Open Championships.
So you should do an entire podcast on him.
And who was it laid up every part five of the,
or Mike Weir back in the Masters you should do.
Well, that was that was ZJ2.
We laid off on every part five for in the O7 and won the Masters. So yeah, you should have. Well that was that was ZJ2 we laid off on every par 5 and 07 and won the masters so yeah you should have special on those guys and just
give them give them advice on going over a specific shot so they should have
just taken it on. I'm just cursing the entire time through all the way through it so
I've always wondered and I've not really played I've played some links golf in the US which you
know you you you scots would probably laugh, but I think like something like band and doons is very different
style of golf. I'm still not quite to the level that it is in Scotland, Ireland, but I've got
the chance last couple years to play a few rounds in Scotland. I've got to play the old course.
Just a couple weeks ago I played some courses in Ireland and I'm just blown away by how different
the style of golf is. And I feel very comfortable and uncomfortable in those courses at the same time.
And I really love the challenge. I'm not afraid of it at all. It's just like I just feel like I'm
wandering around out there without a compass and don't really know what to do. I think second time
through I played a couple of the courses in Scotland two times and second time I improved every single time I got to play one of those courses twice.
But I know these players are the best players in the world, but it just blows my mind how
fast they can switch from normal like American style golf to like Jordan Speed last year,
won the John Deere and then came over and finished one shot out of the playoff on a completely
different style play. Now I know that again these guys are the best players in the world,
but I feel like you really do need experience with these links golf.
I know these guys have done Walker Cup and they have experience,
but how do you guys, even on the European tour, transitioning week to week?
People think European tour is links golf every week. It definitely is not.
There's not much links golf on the European tour.
But how do these guys seem to just seamlessly transition from week to week? How do you
begin to explain that? Yeah, I mean, it's such a good point, especially our guys. I mean,
we try and do it so they've got links, events in a row. I think that's what they like to sort of
get into the right frame of mind. So the French opens not late. It's coarse, but it plays hard and fast with thick rough
and it's testing.
So I think Rory came over and played there to get a bit
prep for this week coming.
And we could just start to show up.
And before this week, you get guys like Phil and Sturker
and Danny Lee last week.
They come out.
But I think JB Holmes is probably a good example
of your adjustment.
He came over last week.
And he's a really nice guy.
He came across really well. But I think he was like, uh, eight over par from six or seven holes,
the cast was sure. It just, you know, it really does take adjusting, um, like you say, until you
player, until you see it, you don't really get a feel for it. I grew up playing North Barric and
Mirafield and courses sort of out there. right there. So, I absolutely love it.
And one example, Lee Slattery on Arthur, he won last year.
He came into the media center last week after,
I think his second round, and he'd done a bit of media,
and he was telling, he was like middle of the pack.
And he just came over to us guys,
and he was like blowing his cheeks out,
and he just looked like he just worked tight,
and said a playing round a golf. And he said that he'd hit three wood on two consecutive holes
that castles your same three wood, same swing he said and the first one went 345 and the
second one went 195.
You can understand that, just talk to me about it, but yeah, you end up hitting shots and swings that you just never ever think about.
Another cool thing to do, when you come to the open, is to go to the practice area and
just see some of the shots that they're practicing.
You'll see guys, obviously, playing driving irons and playing stuff, but they're trying
to hit it like head high or they're trying to hit, you know, try and get a cut that's
going to work and stop on the greens and stuff.
But it's a real like, speed last year, I mean, to do everything he was doing and then come
and just about when the open was just so impressive.
And, you know, Rory doing it the year before, you know, where he's got really high ball flight,
but he makes it work on links.
I mean, it really, links is obviously can be a bit of a lottery when it gets to the weather
and to the wind and things like that.
But when guys play well on links, it's almost more impressive than watching them on sort
of any other course anywhere else in the world.
Yeah, because it just takes this, the biggest thing to me is the unpredictability of the
bounces, right?
And that, you know, the US golf is so, maybe aside from the US open, almost every week the greens are relatively soft,
if not very soft, and it's target practice
once they get short irons in your hand,
land it right next to the hole.
But even in Ling's golf, even if you've got a wedge
in your hand, sometimes that's a disadvantage
because you may try to play for the front of the green
for it to run out and it doesn't,
if there's an upslope of some kind,
or you land it at the hole and it runs too far past, whereas maybe if you have seven iron in,
you know, you can land it in front of the green and run it on.
There's so much strategy in like a Rubik's Cube trying to solve it rather than, you know,
it could be an easy hole to hit driver, but you don't want to necessarily have a 70 yard
shot, perhaps, into the green.
Yeah, that feeds into that course management thing.
I mean, the best example I can give people within a three-second window of understanding
it is go to our Facebook page.
I threw up a gift the other day of Danny Lee was playing.
I was obviously, you know, I couldn't play Greenbriars.
He kindly came over and was great and all the media and stuff he was doing has got
on them and played really well.
He finished third at the Scottish Open last week. But he had this shot on the 6th
whole of the par 5, I think on a second day or third day. And the RTV guys had got this
really cool close up of, he had a perfect live but it was like a 110 yard shot to a front
pin on a par 5 and that fit exactly to what you're saying. Just go and watch his swing
that he puts on this. I mean it's like
Rory Mapper right hacking out of the deep rough, you know the recoil and he I mean he's swung at this thing like
190% it was like it was like his caddy said oh I've left the wager in the 9 iron on the last
hole. Oh I've got the love wedge you've got to try and get it there. I mean he knew he was gonna have to try and hit it high,
he was gonna have to try and get it there. I mean, he knew he was going to have to try and hit it high, he was going to have to try and stop it quick.
And I've never seen that swing like it.
It was absolute.
We can believe it when we watched it.
And I was like, I've got to show that to people immediately.
But that feeds in.
I mean, exactly.
You say he probably just put himself in the wrong position
there.
Looking back, he probably should have tried to lay out way
closer.
So he only had sort of 20 or 30 yards to chip in.
But it's just so much fun watching the best golfers in the world,
especially the open where it is like such a strong field.
It's just play a course in such a different way, you know, you see Darren Clark winning
a few years ago when you know, you know, just it was maybe over his peak and things like
that, but going up against Dustin Johnson at Royal St. George's like two guys, it couldn't be more
different in every way, but you know, they're competing on score alone and it's so much
fun to watch and I'm looking forward to it. So are you ready to drop your pick yet? Are you gonna?
All right, fine, I will. I will. I made the pick before the season started. I'm not like as confident in it,
but I've been sticking to my preseason picks and they've treated me very well so far.
I'm going with Rory. Okay. Are you laughing at the pick or are you just like, oh, that's
really safe. That's really a big shocker number four player in the world or whatever.
Yeah, I mean, he's, it's an interesting time for him.
I mean, he was at France playing the French Open a couple of weeks ago, and you can tell
he's working on something.
I think he's working on his takeaways, he's changed his group slightly, and he's really
grinding.
I think he wanted to play quite a few events with his head of it.
We spoke to him in France, and you know, he was saying he was going to head over to Ireland.
He was going to play a couple of rounds of truned.
But I mean, he wasn't taking time off before he gets here.
He was going to Ireland.
I think he was booked in to play Royal County Dying in a few courses in Ireland that he knew
would prepare him in the same way.
He's definitely grinding to get there.
But I mean, he's going through the swing changes.
But I mean, he finished third in France going through the swing changes and saying he wasn't quite there yet, but he's
seeing good signs as his patterns, you know, despite all the grip changes and attention
on it, his patterns actually being really good this year, both on the European tour and
wherever else he's played.
So now he's a strong pick.
I think the softness of the rain recently
will probably help him.
He can probably just fly a little bit further
on the fairways and don't worry about running into bunkers
and things like that.
But I'm sure we'll be a popular pick.
And I wouldn't be surprised if that came to dividends in the end.
Yeah, I think one thing I was going to mention about the links
as well is that what you just
said about running into bunkers. Those bunkers look so small. And I mean, when I play like
American South golf, I'm not scared of bunkers. You know, if I'm obviously not trying to
hit it in them, but I'm never like taking a different club to avoid going into a bunker,
right? But in links golf, if you miss a fairway into one
of these bunkers, you are pitching out.
You're not getting on the green from fairway bunkers.
Oh, completely.
I remember the first time I played the old course a while ago,
I played it maybe five or six times,
the first time it's the only time I had a caddy.
And he's typical, so San juice caddy is hilarious.
And he shoot my hand on the first tee.
And I think he told me, I'm sure he said three things.
He's like, you're gonna get three things today
that you've never seen before.
That you're gonna have the longest pop that you've ever had.
You're gonna understand what a full pop feels like.
He said, you're gonna go in a bunker
that you didn't even know was there.
Because you just have to time balls rolling around,
you can't see it from the tee.
And then he's like, and you're gonna have a bunker shot that you can't get closer to the hole.
And all three things came true, probably, within the first two holes or something.
But, you know, just the way the ball trickles, I mean, even in Kessler's
Dirt last week, I almost tweeted this video of Andy Sullivan hit this shot on the 16th,
it's like 330 yards, Andy Sullivan
smashes his driver and runs it up and it's like 15 feet from the hole at one point the commentary is saying It's a great show. He's got a good chance for eagle and then the ball just keeps rolling
Keeps trickling and it trickled down rolled into the bunker. Got on a down slope to where he
Just barely got it out and made par on this short par four
But it's just what you're saying till the ball stops. You don't know where it's going to go. And it's, you know, some people don't like it because it's
a bit of a lottery, but I mean, it's just so much fun to watch. And I think, I think you
really got to embrace it. You've got to have a lot of patience because, you know, it
probably happened to a lot of the players this week that they'll think they were in the
fairway and they'll be striding ahead of their playing partners, you know, twiddling
their wedge, thinking they're in the middle of
the fairway, and then one of the unfortunate marshals, I'll have to point out to someone that
falls up against the face of a bunker. And I think you'll look at the layout of a hole and be like,
what is this bunker even doing here? How would this come into play? 50 yards in front of the
building? And then you miss, you're going to miss into the tall grass and you need a punch out of some kind,
or you need to run one through the fairway.
And you're like, that's why that bunker's here.
I cannot roll up into this green.
It's really, it's really a great strategy.
We're doing a feature this week on the website.
What we are linked to as well on the postage sample,
this is getting a lot of attention.
So I've been doing a whole bunch of research
in the last few weeks on it.
And there's a, in 1950, there's a German guy,
he was an amateur that came and played.
And bear in mind that holds 120 yards.
And you know, G-Mac hits six iron the other day
and when he was warming up.
But this guy, I think he went in the bunker just down
to the right, which is a bit of a deeper bunker
that people will see this week.
But it took him 13 shots to get out of the bunker.
He won, potted for a 15.
I mean, it happens of the bunker. He won potted for a 15. It happens all the time. Tiger back
in the 97, he took three to get out of the bunker and then three potted as well. So you prepare
to get the popcorn bought in the first couple of days this week because come the weekend
it's going to be pretty amazing watching some of these guys.
And like you said, it's not who was it we were talking to.
It was Russell Knox.
He was talking last week and he'd come over from playing a course in the States.
And, you know, he obviously loves it over there and is doing very well, but he was saying
exactly like you said, you know, you're going to hit driver off the tee, you know, if you
hit wedge one, 45, it's going to spin and go to 142.
And he said over here, you don't get the same weather for four days in a row, you don't even get the same weather for four holes in a row.
You have to be prepared to absolutely battle on one of the cool things from being here events is, if you see players after they're lined, you go into the players' lines and see them having a bite-tea or something, they literally look like they've run
a marathon.
I mean, last year with the wind in St. Andrews a couple of times, there was a couple of
delays and things I went over and I'm trying to clear the guys in the players'
lines and stuff and they were just worn out.
You know, it's a tough walk anyway, but it's just so mentally exhausting.
The importance of a good caddy's hug is just,
it's the ultimate test, in my opinion.
But it's just, for a fan, it's just hilarious to watch.
At the same time, it's quite inspiring to watch.
It'll be good.
All right, without further ado, who's your pick?
Oh, my pick.
Well, I tend to
write our we do like a fantasy watch all the time so there's a few guys up
there I mean even I call my government he's a member there I mean could he pull
it out and do the sort of Tom Watson run at the Claire joke I can't imagine what
that press conference would be like it'd'd be something to take it to the door, I think.
And Mateo Manicero qualified last week, he's coming back
round to a bit of form.
But there's a lot of guys on our tour.
And I think Andy Sullivan played well last week.
He's a pretty sneaky pick.
He's obviously sort of in our right or cup team at the moment.
He won a couple of times last year when Bacheld Roy down the stretch and Dubai. He's got the right demeanor for it, he
puts very well, he's become very straight off the tee, he's a little further than
people think he is and he grew up playing not necessarily a link
skull, but he played Walker cups at Royal Aberdeen and stuff like that.
I mean he's played plenty of link skulls, so he's a kind of guy that might
fly under the radar a little bit,
but you know, who's to say we can't get two of the three majors
and on that right-of-cup team so far,
it'd be pretty fun to watch him win.
So that's why you were laughing at my Rory pick.
Like, you're going off the first page of the betting sheet
for your picks, that makes sense.
I've got to go for the value.
And, you know, I mean, I just can you imagine Andy Sullivan with
a four-shot lead walking down 18th? I mean, he's he's smiling on the first tee smile
after triple bow game. I imagine what he'd be like walking down. He'd probably be signing
autographs and all the whole way down he'd just be a good fun. I mean, I was lucky enough
it was my first time I got there earlier in the year and I got to
hang out a little bit with Danny Willett and his cadding stuff afterwards and
and just see how surreal it is for these guys to get to that point that they've been working so hard before.
To see a guy like Andy Sullivan or one of our other European tour players or one of the sort of young Spaniards or something, Rathlore or someone to see someone like that do it and be here.
It's just that it's surreal and I'm pretty lucky to be around.
That was guy, that may be the answer to my next question there is what would you say is like the most
memorable experience you've had so far? Well, I mean, sitting with Danny Willett, just the two of us
and talking about him coming down the stretch at Augusta, I mean that was crazy. I actually remember as Caddy told us this amazing story that sort of too imperceptive what happened. You
probably remember it and obviously watching the masters pretty closely but he
was playing with Westwood. Westwood pitches in for Eagle on 15 so he's at the
back of the green waiting to walk off. Danny I think it laid up, hit it close. I
can't remember if he made the bird here, it made par. But because Westwood was already on the 16th and T-the par three, and Danny will actually
have to go to the toilet. So he went to the toilet there, sort of near some of the concession stands
through the Pimento cheese and find the toilet. And then as he was coming out of the toilet,
they were changing the scoreboards above the 15th grandson Send. And that's where Speed's quadruple bogey got put up
on the leaderboard.
And he actually walked, his caddy told us this is all,
he walked onto the 16th tee, just turned to Smarty's,
Jonathan Smart's as caddy, and just said,
we're leading by one.
And apparently his eyes went from enjoying
around a golf just into complete game time mode and
he hit it close on 16 made birdie and then went on to win.
But if he hadn't just gone to the toilet at that point, he wouldn't have known that he was
leading.
Some of the cool stories he hear just from meeting these guys and getting us sort of
behind the scenes, but I was just, if I just find out I was leading the master by a shot
and Jordan Speeth was one behind me and I was on that tee, I think I would, my shot would have looked
like a skimming shot.
I would spin it and it would have skipped across the water and gone halfway across that
pond.
I mean, that's what makes these guys so good that if everything wasn't on the line, they
probably wouldn't hit these shots, but they're just so good under pressure.
Yeah, it would look like that.
Those Wednesday intentional shots,
they skip across the pond there on 16, I think.
Yeah.
And that was a funny thing.
So my first trip to Augusto was
had been watching it since I was a kid.
And as soon as I got on site, I
got whatever work I need to get done in the media center.
And then I'm immediately out.
And the funny thing was I knew where everything was.
I'd never been there before, but it was like I was inside of a computer game or something.
And you exactly were out of walking to get to AIMN corner.
I was like, confidently giving people directions around.
I'm saying, oh yeah, the eighth tier, it's over there.
I've never been here before.
But I get down to AIMN corner and walk past 12.
It's a so rookie filer, teaming off on 12, and then I got to 16.
The very first shot I've ever seen on the 16th hole,
Gustav's Rory is on T, there's a huge crowd there.
And he hits like an A-R into the front right pin, hits a pass of pin, spins it,
and goes in for a home one.
So the first shot I've ever seen on this hole,
I've watched all my life is Rory holding I, and I was just,
I'd take a second there and just thought to myself
like where the hell am I I'm standing watching Rory Makro make all the ones at 16 but it's yeah so that
was game to get to Augusta it's probably the highlights so far but every week on tour we go
anywhere it's some of the personalities and some of these players are just really good fun.
There's countless guys that I know, pretty friendly with Hunter and they're also funny and so much fun just to chat to and they don't take their job too seriously until they sort of get on that first tee and it's a guy that grew up playing golf.
It's just so much fun to watch guys that are professionals and have that sort of demeanor and not take themselves too seriously.
Well, that's actually the next question I had was related to the underrated personalities.
But first, the story you just told, the only time I've been to the masters, I'm with
Tron and Big Ranny and two other no-ling up guys and our friend Goodman. And we walk onto
the grounds and it's two Monday morning.
First shot we see, we walk up to nine green,
KJ Choi hits one past the pin,
and it just starts trickling, trickling.
I didn't think the first time I've really got
appreciation for how fast those greens are.
Trickling, trickling, trickling,
falls in the hole.
Throw the hole out to you in the practice round,
crowd going nuts.
We looked each other like, let's go.
Let's just leave.
We love having the only shot. So we wander around for the like, let's go. Let's just leave. We'd love to have you on these shots.
So we wander around for the moment.
We end up at three green.
You know, you're saying you understand the layout.
16 green is right there, just down the hill.
And we hear this, oh, big build up, long build up
and just an absolute uproar.
People going insane.
It was when Martin Kimer was doing the skipping
off the water, skipped it off the water
and hold it for a whole and one.
Like the BJ had done it before,
and I think he was the second one to ever do it
and that went in that competition
or one day competition or whatever.
And oh my God, that roar.
We missed it.
We were so close, we ran down to see what happened.
And we were like, yeah, you just skipped it off the water
and did we seriously just miss that?
That was my only critique of Augusta.
It was like, everything's so close,
but you hear the roars, you feel like you're always
missing something.
You're really just like at the right hole at the right time.
But yeah, so you get to know a lot of these guys,
being on the tour, like who are some of the more underrated personalities?
I feel like I'm finding this out more on a day-to-day basis even,
our guys, Tron and Randy just had their first podcast,
a drop-to-day where they had John Van Develle on, and like, just hearing him talk for 30 minutes, 30 minutes later,
I just view his entire career and his whole life differently. Like, I'm now really, really rooting for the guy.
Who are some guys that you've gotten to know
or are just some really underrated personalities
on the European tour?
And I mean, John Biden about he is hilarious.
Him and Thomas LeVay, the other French older guy,
he's played on the rollercoaster stuff.
I mean, it's something about the French guys,
they're just absolutely hilarious.
Like Rafael Shaq on people like that.
Just Alex LeVay, all these guys are hilarious.
Actually Thomas Levy, I remember one of the first events I was at, he still plays a little bit.
And there's a rain delay and I walk up onto the tee and I'm sort of looking over the tee board and I'm always sort of trying to get there to get a GoPro or a take a video or something like that and I see that he's got a he had a ball balanced on
the top of his driver like the sole player of his driver and I was like that's kind of cool
and then I get up there and realize that he's got a T balance on top of the ball
balanced on top of the driver what this is weird and then I get up even closer and realize
that the whole thing is resting on a wedge so So he had a T balance on a ball,
balanced on a driver, balanced on a wedge.
And he was just like entertaining the folks.
He was like this entertainer, but anytime you see him,
he's like, you know, he has people on the clouds of laughter.
He doesn't play that much anymore,
but some of the guys on tour that people probably
aren't too familiar with,
or maybe they're sort of
Google guys that you've got to Google to get to know them, but Rafa we mentioned earlier
I mean he's like top 30 in the world Spanish guy, I mean he is like the definition of cool
like walk your own golf course with them you immediately feel unattractive.
I was there, he was at Kessler's shirt last week and I watched a couple of holes and got a couple of photos and quote-trow-moment and stuff and he's so friendly, so chilled, you know, he loves surfing.
He's like, oh you need to let me know if you ever want to use my place in
Bali. I was like, is this real life like the top 30 glider in the world?
He's like, you want to use my place in Bali? So he's a really cool guy and Chris Wood who won our BMW PGA Championship
at Wentworth. Generally, I mean, he's the easiest guy to spot in the range because he's
about 6'7", but he's just like super, super friendly, really nice guy. Pong Trash ID,
it comes across as a serious guy, but he's hilarious, a really sweet guy off the
course. One guy, nobody will probably have ever really heard of it, his name is Philippi
Acula, he's like a chillian guy, he is just, he walks around like he's won the lottery,
he's never got a smile off his face, he actually is playing pretty well this year, but he's just a really nice guy to be
around. Some of the younger guys like the dude, Cole's heart, I mean, he's different to everyone else.
He is so laid back, it's amazing that you can even swing, he just doesn't like any sort of
blood pressure or pulse going when he's on a golf course.
So we started doing a few of these sort of,
I guess, you'd class him as viral video ideas.
We're always pitching them to players,
and you never quite know how players are going to react to it,
but it's amazing how many times we've done these shoots
and players come and completely embrace it.
And, you know, Bernd Veeceberger, a player that,
I wasn't sure how
Chatti he would be or friendly he would be he's a nice guy on tour but we
invited him to do our sort of all sports challenge in Dubai where they're
using you know tennis rackets and Nerf balls and stuff and he literally had us
all in stitches the whole day we were shooting this thing he was doing it with
Andy Sullivan,
Peter Uline, he was like tripping the guys up, he was trying to put them all, he was like
showing you and nuding when they were trying to hit and stuff. You know, it's generally like,
what you see on TV, some of these guys, they're the funny guys on TV, or maybe a bit quieter off the
course, some of the guys that are serious on the course are just hilarious and laid back off the course. I guess Biffy is one of the ones now as well.
He seems to be getting a lot of attention with you guys and some of the price over in
the States at your Johnson. We did a sort of crib shoot with him recently, so I think
it's going to be coming out of the next two or three weeks where we went in his house. I mean, that guy is just crazy. He is absolutely crazy. I mean, he refuses to snipe to shave his beard and
you know, I think he went over to the US open and and like, he is bodyweight and barbecue food
every day. But yeah, I mean, we're just really lucky. We've got so many guys from and it's nice to
see like the French guys hanging out in the Spanish guys hanging out and the guys from Thailand
They come and together and play practice rounds and stuff
It's just cool to see that sort of like camaraderie on tour
It's not these guys are you know playing for millions of of euros and world-ranking points
But they go out and practice rhymes and have fun just like you know me and you would if we went out and played around a goal
Yep and have fun just like me and you and if we run out and play it right ago. Yep. Well, I think, yeah, you mentioned Veeceberger there.
He's a new follower.
I mean, maybe you have to be a new target for a player.
I have one in the podcast that sounds like so.
Nice.
Yeah.
All right, last question I'll let you out on unless you got anything more for me.
I feel like, obviously Danny Willett has been a player on the world stage for a couple
of years, but the Masters breakthrough clearly was his breakthrough, his emergence into a top
10 player in the world.
I would say that in general Americans, I lump myself into this too, it takes a significant
win like that for us to really take notice or really appreciate a player's
ability when we don't see you very often on the PGA tour. Shane Lowry had his
breakthrough last year at the bridge stone. He didn't win the US Open but I think
everyone can appreciate that performance that he put on at the US Open. Who
would be maybe one or two guys that you see as the next European guys that we
haven't fully
gotten appreciation for on the other side of the pond that could be busting through soon.
Yeah, I mean, this is quite a lot. I think we've had quite a lot of young winners on
tour this year. We've got a lot of really, really good guys on the age of like 23.
When they come out now, they're so much more ready to win than they were before. You know, they've got absolutely no fear.
You know, one of the guys comes to mind,
Brandon Stone, he was playing today
at Trun with Ernie and getting some tips off Ernie and stuff.
But he won in South Africa earlier this year
and you know, really, really good swing.
He's like one, everything there is to win
in South Africa as an amateur, you know,
carries himself as like a real professional.
You know, he's definitely want to watch.
He's got a Max Keifer German guy, he made 23 E straight cuts last year.
He's just a really consistent ball striker that does well.
Probably you guys need to get on this guy.
He's got a Twitter kind, so Adam, he's got an Instagram account and get on him. We try and do anything we get on this guy i mean i think he's got a twitter time so adam he's got instagram account and down and uh... we we try to do anything we
can with this guy's and she ran that to paratory
uh... can't say that i have got a bear sped up
isn't it that's right isn't telling is uh...
he's just on he's like just inside top hundred on the race to buy this year
think
uh... he's like nineteen year old Italian. You have never seen someone play golf quicker
than this guy plays golf.
Wow.
Our TV guys don't even like him,
because by the time they cut to him,
he's hit a golf show.
He's often, he doesn't take practice swings.
He doesn't take his glove off.
We did a, we do like a player blog every week
where we get player.
We sit down with a player and he writes.
He basically just writes it for us.
We don't have to do any of the writing, we just want to get a feel for their personality
and see what they have to say. And he said that the most practice swings he'll take in a round is two.
Like if he's just trying to work on a cut on a tee, he might take one practice swing, but I
generally think if he was playing this week and he was that guy that was going out first on
Saturday when they have a odd number that makes a cup
I feel like he could shoot 17 an hour. I mean he's a
He's really talented guy
But he's a lot fun to watch and he's sort of the best part of what these young guys on tour alike
So yeah, make sure and get him added on social media and keep an eye on him. All right noted
Hopefully that no one's left listening and that me not having heard of this guy isn't
heard by anybody else out there.
I think I'm going to let you go unless you have anything else for me, anything that we missed.
No, the only reason I want you to let me go is so that I can hear that little theme that
you guys have got.
I'm obsessed by golf commentary and when I hear all those famous clips, I just like,
I mean, no offense to the content in the middle of the podcast.
I can listen to that all day.
So you can let me go and I'll just listen to that as you wrap up.
You fast forward to the end and listen to the Eddie and the podcast.
But Mr. Kennedy, thanks so much for joining us.
You guys still listening can follow Jamie on Twitter at Jamie R. Kennedy and also, obviously,
at European tour.
But Jamie, keep up the great work.
Thanks for taking an hour of your time.
I know it's a busy week for you.
Enjoy the open championship this week.
And we will, I get, I'm hoping to make it to the rider cup.
I have not worked out the details yet,
but there's a chance if that happens,
we'll have to meet up.
And then also we should try to figure out a weekend
to play some Scottish golf.
We've got three wild cards open and a good word you down Clark and see if we can get you out there
It sounds good
Just imagine till your followers as well. We've got funny video coming out this week where we had a little kid named Billy
Who's gonna do a few interviews for us this season?
He was interviewing G-Mac and asking why he stopped winning majors and started opening restaurants and stuff
I said it's
It's pretty fun.
So we got, you know, we're a bit scared to ask some of the questions that everyone wants to hear.
So we hired a little, a little six or eight-year-old kid called Billy, so we're
getting him to ask our questions for us. Perfect, put in child labor away. It's great.
It will be on Twitter and Facebook, so you guys enjoy that.
We'll do. All right, Jamie. Thank you for your time, man. We'll talk to you again soon.
Cool thanks. Enjoy the, Jamie. Thank you for your time, man. We'll talk to you again soon.
Cool thanks, enjoy the Open Championship.
Thanks, buddy.
Give it a right club.
Be the right club today.
Yes!
That is better than most.
How about him?
That is better than most. Better than most. How about him? That is better than most.
Better than most.
Expect anything different?