No Priors: Artificial Intelligence | Technology | Startups - The Operating System for Self Driving Cars (and Tanks, and Trucks...) With Qasar Younis and Peter Ludwig of Applied Intuition

Episode Date: June 17, 2025

When will fully autonomous vehicles see widespread adoption? According to Applied Intuition, that future is closer than you may think. Applied Intuition’s CEO, Qasar Younis, and CTO, Peter Ludwig, talk with Elad Gil about how now is the best time to both work on self-driving vehicle technology and monetize it. Qasar and Peter discuss the advantages of developing their own OS in-house for their autonomous applications, self-driving technology’s potential to drive re-shoring of vehicle manufacturing to the United States, and how best to gauge the bar for safety in autonomous systems. Plus, they explore how self-driving technology may reshape the designs of not only vehicles, but cities themselves. Sign up for new podcasts every week. Email feedback to [e-mail] Follow us on Twitter: @NoPriorsPod | @Saranormous | @EladGil | @qasar | @AppliedInt Chapters: 00:00 Qasar Younis and Peter Ludwig Introduction 01:28 A Primer on Applied Intuition 11:08 Applied Intuition’s Customers 12:04 Impact of Chinese Vehicles Manufacturers 15:44 EV Policies in the European Market 20:49 Can Robotics and Automation Re-Shore Vehicle Manufacturing? 21:53 Training Models for Autonomous Vehicles 26:41 Gauging the Bar for Autonomous Vehicles Safety 32:03 Timeline for Large-Scale Autonomous Vehicle Adoption 36:28 Rethinking Urban Design for Autonomous Vehicles 38:47 How Applied Intuition Uses AI for Tooling and OS 42:09 Designing for User Experience 43:31 Applied Intuition’s Hiring Strategy 45:01 Conclusion

Casper and Peter, thank you so much for joining me today on New Pryors. Thanks for having us. I came as casual as I could for the San Francisco. I was worried about you. Usually I'm buying up. You're writing something nice. That's kind of, that's concerned. Is everything okay?

Yeah, it is. Two things. One is, you know, I wanted to fit in with the San Francisco vibe. You know, Sunnyvale. I usually dress more like people. I think that's my outfit. And then secondly, you know, I got this Carhart, you know, thing. And I don't know if you guys know, Carhart is suddenly cool.

I got the memo from the, you know, Cool Club Newslet. It's a Detroit brand, if anybody doesn't know, we're representing Detroit and Silicon Valley. Wow, nice. Very nice. Yeah, I just thought, I thought you're not impressed. It's okay. I'm extremely impressed. I thought it was one of those things where I think you guys just raised at a $15 billion. I wish, and so I thought it was more like kind of, you're done.

They're just checked out now. No, no, no, no. So last night we were having dinner with one of the top three global OEM CTOs, and he says, you know, I can't reveal who this is only because it's active, active negotiations on a deal. And he says, well, you know, congratulations on the fundraise. How do you feel? And I said, well, you know, honestly, I feel a little nervous. You know, we have, we have, you know, big goals ahead of us. He said, don't be a coward. Attack. I was like, okay. I will send that message to my team. Don't be cowards. Attack. I mean, I guess in general, when I think about you all, so I've known you for over a decade. Yeah. I think I've led two of your rounds. And I feel like you're the most successful, most quiet company in AI. You're now at over 1,000 people.

You're in the hundreds of millions of revenue. You've been profitable the whole time, so you haven't spent a dime, I think, of any of the money that you've ever raised, which is pretty insane from a... Unbelievable to me as well. Capital efficiency perspective. We're trying to change that quiet part, by the way. Yeah, but we're here. We came up to San Francisco and wore a jean jacket. Yeah, welcome.

See mom? Yeah, exactly. Could you tell people a little bit about more generally what you do? I know you have three lines of business around engineering, tooling, autonomy, and then sort of in-car really a product. Could you kind of break down the origins of the company, how you got started, what you focused on, and just kind of give a primer. Because I think, again, you've accomplished an enormous amount. There's still a lot ahead of you, but my gosh, you've done this. By the way, this is directly for founders more than anything else.

There's a huge value, especially when the company is young, not to be constantly. constantly out there. I'm sure there's downsides as well, like people don't know you and it's harder to recruit or whatever. That's never really been a huge issue for us. But the advantages you get is you can operate, you know, the moment you say we do X, there's an expectation you do X, even if X ends up being wrong. And so I think that like, it's like, you know, keep your identity small kind of view. And so, yeah, the company applied in tuition is a 15 billion We just raised $15 billion profitable AI company. And what we really do is we're in, we build vehicle intelligence.

So it's a broad category of how do you take this, you know, all the positive things about AI that we're seeing in, you know, in LLMs and in chat, and you take them into the real world. So how do you put intelligence into cars and trucks and tanks and fighter jets? And as roughly as those three business lines. So we originally started with engineering tools in order to build and deploy. that type of, you know, intelligence into vehicles and tested and validated. Because unlike your laptop, these are safety critical systems. This was initially stuff that was built, I think, for the self-driving world, right? You were doing simulation environments. Exactly. And then we expanded

to all software in the vehicle. That's broadly what the company does. In terms of what's unique about the company, I think, is we've always thought pretty deeply about building products that are going to be used quickly. If you're in the AI universe, especially in eight, nine years ago, in the autonomy universe, a lot of research happening. And research can be super exciting and actually quite, what's the word, like losing huge, like metric tons of money without actually, you know, you can convince yourself you're doing some really, really impressive things. How do you describe the company? Right. Yeah, just underlining engineering tools, our vehicle operating system, and then autonomy and applications. And so we started engineering tools, but you sort of reach a point where in order to make your engineering tools better, you actually need to be developing applications yourselves because that sort of informs you and if we're really getting to next generation technologies. And then it comes to, okay, well, I want to run these applications on vehicles and, well, we need a great operating system. And we think that we can do something better than anything else in the world. And so that's sort of how we end up with those three business.

serious. I mean, there is a company that executed the strategy is Microsoft. Yeah. 75 to 82 was doing tools that people don't remember that was Microsoft's reason. Then they went to operating systems and then went to applications like, you know, office and windows and stuff like the, office and a word and stuff like that. We're doing the same except the hardware is not PC manufacturers, it's cars and trucks. And I think what's, you know, one of the old Peter Thiel things like, what do you believe to be true that other people don't believe between who's starting the company? If you remember, there are a lot of startups in 2016, 2070 doing self-driving. And our view was there's no path to autonomy.

There's no path to like this next generation because without the manufacturers in the loop. Today, we're almost like a Tesla minus the hardware. We do all the stuff that a Tesla has or some other companies, but we put it, we didn't partner with manufacturers to bring that technology to them. Yeah, it's really interesting because if you look at the self-driving wave to your point, there's like two dozen different companies or three dozen, you know, tons of companies. And then if you look at the ones that have arguably been most successful in the U.S., it's two incumbents, right? It's Waymo, which is a subsidiary at Google, and then Tesla. And then you guys are sort of providing that same sort of stack more generally for any automotive provider to sort of adopt and use. And I think it's not only the self-driving or the economy side that you folks really focus on, but I think the OS is really powerful.

You sell, to your point, defense, construction, but a lot of your business is the giant automotive companies around the world. Could you talk a lot about what you're providing? writing through that OS and why it's beneficial and what does it actually do? When we refer to the vehicle operating system, we're talking about the full software stack that runs on these embedded systems that run on these vehicles. So at the lowest level, right, we even do bootloaders because if you want to do very reliable updates to embedded systems, you have to control the bootloader. And then you go above that and we can talk about the actual, the technical, gory details

of the operating system itself. So think about like a true operating system. But on top of that, you have to have the middleware, which is responsible for some abstraction, but also some really important safety-critical data transport aspects of it. On top of that, you actually have the applications that are running, and also many layers to those, of course, but they end up really controlling the vehicle, but then also displaying information.

And then information could be displayed to someone who's in the vehicle or could actually be displayed to someone who's outside of a vehicle, let's say in the mining example. I mean, Peter worked on Android at Google. That's where we met. We worked together at Google. What is the big lessons from Android? especially on hardware diversity right that's kind of the I think the big big innovation of

their Android it's an incredible story from where it started to where it is today I think it's true that Android is the number one OS in the world like it runs on more devices than anything else by by a healthy margin the big thing that Android figured out was just how to run applications uniformly on a huge variety of hardware and how to do that in a way that the user experience is actually consistent. And there are a lot of lessons, both at the technical and non-technical level, how to actually enforce that. So there's this thing called the compatibility test suite, which is super important. And it's this enormous set of tests and test infrastructure that allow these hardware makers. I think it's like a north of them. It's like millions

that I've heard. Yeah. It wasn't you as big when we were working on it back then. And, but what do you get? Like you get this OS that can be used by billions of people on like many thousands of different types of devices. And so certainly in our world, we're not. And so certainly in our work, we've taken inspiration from some of those techniques and practices to make sure that our technology is applicable to such a wide variety of vehicle types and chipsets and all of the details there. It seems like one key insight there as well is that if you look at the supply chain for automotive, there's lots of different manufacturers for a lot of different modules. There's sort of embedded intelligence, release embedded systems on each one of these devices,

and it's really hard for traditional car OEM to actually make use of some of the capabilities of these things because they don't really have a good, either API or interface. to interact with them and I think you all have kind of built out exactly that full layer to hook into all these different yeah and I would adjust that the the you know that's not really embedded intelligence a lot of the stuff that's a software that's on these it's embedded non-intelligence yeah a lot of a lot of just i.o you know it's it's the seat warmer turns on and off and you can actually pull all of that into a central you know CPU and that gives you a lot of efficiency not only in just the ability that now all the signals are centrally processed and you can do more interesting things

like Tesla does. But it's also just cheaper. You're taking all these like redundant systems, which are all kind of, you know, poorly managed and built with different software stacks within each of the subcomponents. And you're removing wiring harnesses, I mean, thousands of dollars of physical hardware can literally be removed to get more functionality. So you're basically streamline the guts of a car and you're replacing hardware components with software. Yeah. And then you're moving a lot of the... Yeah, and I would say that people who grew up, let's say, purely in the Silicon Valley mindset

or purely in the mindset of, I can go to the store and buy this computer and I can write software and this computer runs, whatever operating system, and it generally works. You're so abstracted away from some of the very complicated details of how that hardware works.

It's overly simple. When you actually get into safety critical systems, there's so much complexity in how reliable this hardware needs to be, how long it needs to last when it's actually deployed in a field and then just the cost constraints that you have fundamentally cost matters a lot

especially in embedded systems and you have all these constraints and we still want to do really advanced things and I think something that we've done really well is figuring out how to do some really advanced things but actually in a cost effective way. Sure. In the kind of current zeitgeist of Silicon Valley where you have humanoid's emerging

a lot of these questions are not answered on that side. Now it's better in the sense of A lot of these companies are kind of verticalized. You know, they're doing the hardware and the software, and the system is way, it's more complex and more simple than a car. But in trucks, business, car business, tanks, jets is, you're talking about hundreds of companies, sometimes thousands of companies working on an individual product. And they all come with very different views.

And nobody's really stitching all that together. Yeah. And we don't, since we're not, we don't have a wiring harness business. So we don't have a, you know, we don't make chips. we can, or we're not a cloud provider, we can really come to the manufacturer and say, hey, you actually need a new way of, you know, operating this vehicle.

So that's one area that you have. Are you able to announce any customers that are working with you on this? Yeah, I mean, publicly, we have a bunch of customers. Publicly are the hero customer that we'd come out with, which was Porsche. So I think everybody knows. It generally considered to be

the most competent OEM on the planet. In terms of, you look at a Ferrari, a Ferrari will make more, per vehicle because it's truly a luxury good, but Porsches are the most profitable cars on the planet. It's $30,000 to $40,000 in profit per vehicle. So they found that sweet spot of high volume and ability to charge a lot because of the brand.

And I think, you know, a company like that is getting pressure from a Tesla that says, you know, people are looking at those. Even though they're very different products, people are looking at those. And so I think we're helping them offer, you know, offer a consumer experience, which is at par, if not better.

And I would say it's a pressure from Tesla and also the upstart Chinese companies. There's a lot of interesting stuff happening in China. How do you think about that? So I think one of the big shifts that's happened globally is this rise of Chinese manufacturers like B.D, Xiaomi, actually launched a car, I think, within five years, which is pretty amazing.

Because I think there were like soft phones and other sorts of hardware, but they never really did anything in an automotive. The claim is that these systems are actually pretty good on the self-driving side and in a variety of other ways. you know what what do you've used the global impact of these chinese car manufacturers rising up lots of nuance here um so number one they are good so the car business is extremely international this and what i'm saying going to say next applies also the truck

construction and mining but in the 80s and 90s the big boogeyman was japan yeah and if you grew up in michigan and detroit like us that's all it was it was japan's coming they're buying Rockefeller Center and, you know, we're going to all be working, speaking Japanese soon. Obviously, it didn't happen. Then it was the Koreans. So 2000 to 2010 was Hyundai is coming and all the conglomerates there. Yeah, exactly. Genesis, et cetera.

That obviously didn't happen. Right now, the newest version of that is China. There will be another one, but there'll be Vietnam or India or something will come after China. So what the upstart wants to do is they look at the industry. They don't have any legacy platforms. And so they can enter the business with a blank slate. And you get a lot of advantage of that. You don't have all of these, you know, you have hundreds of millions of vehicles out

that you're servicing and maintaining and brands that already have some legacy to them. And that's allowed them to, with this EV shift, introduce they being the, you know, the Chinese Communist Party and broadly the Chinese ecosystem to introduce lots and lots of brands at lots of different price points that all have pretty impressive products. Though it's not, so the autonomy stuff, you know, we go to China regularly and we test drive these vehicles, super impressive and better than Tesla to be like very, very clear. On autonomy or other features? On autonomy and other features. Yeah. All around. All around. Like super impressive. I think if you look back at Elon some of his statements about he's seen the same thing over the years. And then you can

just honestly look at the sales of Tesla's in China. It's not that impressive. It's because if you go there and you do the comparison, the local stuff is really good. Now, the stuff that's not talked about often is there is subsidies that are happening. The Chinese consider this to be a national asset. they look at, you know, the car business as a, let's we look at defense. Yeah. And they're willing to subsidize it. And they're, because fundamentally the car business in some ways, and any of these manufacturers are there like jobs programs.

Yeah. So you have hundreds of thousands of, you know, of people who work in these industries and then service these industries and they create entire economies around cities. We think about like a, you know, one manufacturing plant. Let's say it's a billion, five billion dollars in investments. The large OEMs have dozens, sometimes hundreds of manufacturing plants. And these are, when you talk about global industry, you don't get any bigger than in the industrials and then automotive. And so China's like, if we're going to be a superpower, we need to have a real industry.

I think you fast forward five to 10 years. You're going to see a heavy consolidation. You're seeing the early versions of that we saw, you know, already, which is the, like the Huawei's of the world are starting to become this like new generation supplier. I mean, if we could be a company, we would be Huawei. Like, it's a super impressive company. Not on the, everyone thinks about Huawei on the mobile phone side. We're talking about their automotive business. They provide everything.

And they provide a platform, a reference vehicle. And allows the OEM then to really focus on what they're good at, which is manufacturing, marketing, branding, distribution, and consumer experiences. And so it's, that's a really, so it is a really interesting ecosystem to keep an eye. And it's the most dynamic ecosystem on the planet. How do you think that impacts sort of the economies of some of these countries? So if I look at the U.S., I think we're very lucky. I have a Tesla.

I think it's a fantastic car. And I think it's almost like a local champion in terms of EV and autonomy in the U.S. It's an American car company, by the people forget that. People only think the American car companies are in Detroit. Tesla is an American car company. Tesla is an amazing American car company. In Europe, it feels like they're much more threatened by the Chinese OEMs in part because they're letting them enter the markets. In the U.S. there's heavier tariffs around it or, you know, other means to sort of prevent access in Europe.

It feels like certain markets are pretty wide open. And you see BYD and others gaining share really aggressively. is that a how do you think about that from a policy perspective in Europe and is that you know not going to really hurt the economies there I think they mean there's a resident European I mean there there there's always a question of right trade and trade deficit and so I mean European companies as well as American companies they benefited a lot from the Chinese market right General Motors Volkswagen just as an example so they've over the years they've made a lot of profit in in China and so just from let's say a furnace perspective like you can

see just by trade, right? It makes sense that there's some balance that can be achieved there. I think in the long term, though, absolutely these questions always arise. And you hit a point where the volumes become high enough

that countries will demand that you manufacture there. And then once you start manufacturing within the country, oftentimes those cost delta does actually go away. Like whether, no matter what the brand is, if it's a local brand or an international brand,

if it's manufacturing the same place, you usually end up with a product that's going to be of similar costs. Yeah, when you talk about, like, if you look at, so if you open your, car, you can look at the content of the car in your door frame. It says this is, where is it made and how much of it's made? This is not a new thing. In Michigan and Detroit, this is a 50-year-old,

70-year-old debate. And because there are real implications where if you just buy all the subcomponents from foreign countries and you assemble them in Detroit, that doesn't mean it's made in Detroit. My slightly more caustic view or aggressive view on Europe is Europeans are a little bit of asleep at the wheel. In the sense of I think if I could inject something into the brains of the leadership of whether it's the U commissioners or the industrial families and leads is, it's like what I was told, you got to fight. Yeah. And there's almost just like, oh, it's going to be, you know, the Chinese are so cheap. The reality is it's not.

There's a finite amount of dollars that requires to make something. And when these factories are so automated, that labor arbitrage, which historically was the reason why China was really, you know, cheaper, goes away. So a fully automated factory in Romania versus, you know, China, they're not as different as you think. I, you know, I fall into the category of you for, at least for America, being an American citizen is we can't just be a consuming state. We have to build. Because with that building, you also provide jobs and expertise. Yeah. And there are countless case studies of American companies that offshore are manufacturing. This is, you hear the Detroit annoyance here, right? Offshore are our manufacturing.

to other countries, including Mexico, then the knowledge of building things is there. And then if you're Chinese, you're Mexican, you're Vietnamese, you're Indian, whatever you are, then you're like, all I just need a little thin layer. And this vacuum company is now, I get all the profits. I don't need the 25 employees sitting in San Diego marketing this thing.

Growing up in Michigan, I remember this very, because I was entering the workforce at the time in the late 90s. And the view was at the point was like, oh, this is globalization, and it's okay. And it's like, we have to have a bit more strategy because the reality is everybody on the planet has some strategy. Thailand has some strategy.

The U.S. basically made a conscious choice to allow its industrial base to leave, even though it was phrased in a different lens. But that was a conscious choice. It's our naive view that the system will just take care of itself. It doesn't because everyone doesn't play by the same rules globally. And I think in industries like us, If you're an AI company in, you know, in San Francisco and you supply, you know, let's say developers that are mostly based, that doesn't matter.

For us, we're a truly global company. So we think about a lot of these things all the time. The advantage, though, we have, which is extremely significant is we have the best technical talent still. You hear about Deep Seek. You hear about these other things. They're absolutely real. It's not, again, you can't discount it. And by the way, it's not that for America to win, China has to lose.

Yeah. We cannot. the UK won, Germany one, Japan one, and the U.S. still won. We can live in a world where everybody is winning. It doesn't, we don't have to have this conflict, but we do have to agree on the terms of engagement. And I think like, that's where my view always is, is like, if we're on the same term, or, or playing field, in that context, Silicon Valley has some huge advantages.

The best of the world come here. So it's like just as much as we complain about China, Mexico, a Germany, where we want to attract that. and to live here and to build here. And we're still, I think, the best in the world. So if we think ahead and we say, okay, we went through a period where parts of our manufacturing and industrial base were effectively exported to other countries under labor arbitrage effectively or cheaper labor. A lot of know-how went out of the country and kind of stayed there. And in some cases, it almost feels like we've lost some of that know-how over time. Does robotics and autonomy

and the automation of factories allow a moment in time where we can bring that back? A factory arbitrarily anywhere is cost competitive based on automation versus labor. Is this a moment in time? And how should people act on that from a policy perspective or how should we be thinking about that more broadly from the perspective of starting companies or innovation? We don't know policy.

We're not, we didn't go to Kennedy School went to engineering schools. But I think broadly speaking, I think it is a huge opportunity. And you see companies like rebuild and Andrews and taking advantage of this reality. So I think if I'm a founder, it's an extremely inspiring time

because everybody is seeing this opportunity and willing to fund it. You know, these companies like Rebuild Andrel are funded by classic venture capitalists. They're not funded by some PE shop that's doing a roll up in New York. Yeah, it makes sense. And then I guess the other piece of it is you all spend, I mean, you're a very profitable company, which has always been very impressive given how much you've scaled the team and scaled your efforts. But also you spend a lot on models and on the development of different AI-based tooling.

Could you talk a little bit more about what sorts of models you've been training, how you think about the world there, where that's heading? Yeah, so we do a lot of work in autonomy, right? So we talk a lot about our work in L4 trucking, and we have some really interesting things there right now, largely in Japan. That itself is a huge part of this, and there's an awful lot of data and model training that goes into that. We also do interesting work in autonomy in aerial and maritime as well. And so fighter jets and drones and boats and all of these things, there's a huge data problem. Data is not nearly as easy to collect in some of those domains as it is, let's say, on the on-road. domain. So we've had to do a lot of work over the years on how do we actually collect this data and

make this useful and put it into formats and such that you can actually get good performance out of the autonomy models that you train. Is there anything you can share in terms of some of the approaches you've taken there? Yes, there's a few things I think that we've done that have been super advantageous over the years. So we've been investing in synthetic data for quite a while. And the details of how that works has evolved and actually gone through several generations in our own tech stack. Traditionally, you had a very computer graphics heavy approach. Now you have approaches that use things like Gaussian splash and diffusion models to do really interesting things with synthetic data. And you can extend synthetic data into a bunch of other domains,

including into classified domains for defense, where you can actually get some really interesting advantages. And then, I'd say broadly in autonomy, you always have this thing where if you have interesting data, as the machine learning techniques change and as, let's say, the new research papers come out, as long as you have that corpus of data, you can do really interesting things. And we've seen our own technology evolve in that direction as well, where we're actually able to use data that we collected even years ago to do things and get levels of performance

that would have been previously impossible, just using newer techniques applied to the data that we have. I think one technical strategy that's been quite advantageous for us is I think we always wanted a weight in the way, I mean, explicitly we talked about this, wait in the wings until like the autonomy ecosystem converged on a handful of techniques and this kind of post-transformer boom and then just seeing like you can ride in v13

the Tesla FSD product right or you can go to China and you're like this is it yeah this like can't be there was a I mean you're not talking about three years ago there's a huge debate on if you know end-to-end in the many ways and the end is marketed it's it's a marketing you know phrase as much as a technical phrase end-to-end camera-heavy systems where they're gonna are they going to be able to perform? I think the big, big thing. So now we're on the same page that autonomy is definitely going to happen. And when you're playing in the ecosystem, you also know kind of which way it's going to happen. And so now the question is, who's going to monetize this and who's going to take advantage of it? And, you know, the Waymo stuff is super impressive,

but it is worth putting an asterisk. The business model hasn't been figured out yet. The Tesla business model has been figured out. And so people kind of, interchange these and they often talk poorly about the Tesla system by saying, oh, it's dangerous and it's not as good as a Waymo. Yeah, but much more likely to continue to exist. And the big story of the many dozens of autonomy companies actually isn't, I mean, they know as much as us and we know as much as them, and simply because we recruit many dozens of people from, you know, I think we're probably Waymo's biggest employer outside of Waymo and Cruz and Tesla, all of these organizations. So it's not like there's this false view that there's some secret in how to build self-driving tech.

Actually, within the business, everybody knows how to build it. And it's just like, you know, in these podcasts where you're always going to stay fairly high level, and you're not going to get into that, you know, into that depth. But generally, the ecosystem's conversion on what those techniques will be. That was not the case. Just four years ago, a lot of debate. And then as we saw, okay, there's a convergence. This is when you really, you know, move it. You folks basically waited for that moment in time where the ticket. techniques and then purchase crystallized. You're like, okay, now is there a moment in time to really enter the market.

And stay alive until that. Because we don't have to do the research or we do different types of research, but we can kind of wait for state of the art and just jump straight. I mean, we're really, you know, in the automotive terms, there's research, advanced engineering and production. We've always kind of hovered around advanced engineering, where it's like you don't want to just try things and have a group of 50 to 80 researchers, you know, publishing papers. But at the same time, you can't just be like some system integrated.

One of the things that I find really interesting about the adoption of generative AI is the bar is often higher for these AI systems and it is for people in terms of how good the output has to be. And it's kind of striking, right? If you ask somebody like, how should I do a series A pitch, you'll take whatever they say because they say it's a confidence and then like, you know, you do it in a chat, you're like, no, actually, this isn't right. You look at self-driving and you look at the safety record. The claim for many of these companies is that you decrease death and injury dramatically by just adopting self-driving. And yet from a regulatory perspective, there's all sorts of hurdles to adoption. What is the right bar for safety for autonomous systems for, you know, like should it be

at human level? Should it be dramatically better? Like how much better? Yeah, there's a colloquial and then there's like a regulatory answer. And the colloquially answer, my view is in that many people in the industries, most of those systems are pretty good right now. Like, they're already, uh, certainly Waymo. If you just like, you use a proxy metrics like meantime to disengagement on a Waymo that's tens of

thousands of miles. Yeah. Well, it's also like, I guess people measure the number of accidents, injuries, fatalities per mile, right? Yeah, exactly. So like all of those, the Waymo is way better. Not even kind of close. And frankly speaking, a lot of these L2 plus systems are a lot better.

We're in a capitalist environment. and there's liability involved. And so the question really fundamentally emerges is who's liable for what? And so in the historic debate of roughly what you have is like, am I the driver who's responsible or is the vehicle responsible? And that can be actually boiled down to

is there somebody in the driver's seat? Yeah. When you know, the Waymo has taken that view and a Waymo engineer would always say, well, FSD's nothing like us. You can't have a Tesla with nobody in the driver's seat. Elon is trying to change there. But there's a liability piece of it,

but separate from that. And the media headline is always Waymo causes an accident versus Waymo saved end lives. Yeah, exactly. Or Tesla caused an accident versus Tesla. And so I think it's human nature as well. We can't be afraid of our own shadow. Progress requires some of that risk. And I think part of those having that conversation is the risk is lower.

In other words, it seems like a lot of the media headlines are actually the opposite where there's a purposeful amplification of danger, even if the danger is decreased. And we've seen that a number of other instances too. So it does feel like a purposeful approach by the people writing the news. I think part of the issue is that sometimes the mistakes that the autonomy systems make, they're just not the same mistakes that a human would make. And so then when it makes the news, a human will see that and be like, well, that's completely crazy. Like, how could that happen?

But it's more of a result of the technology itself. Yeah, but I think, you know, just going back to the journalist kind of media view, we are what our incentives are, right? and the incentives there. A journalist writing nine people died of pedestrian fatalities last night in America. Well, that happens every single night. Sure.

It's not interesting. And so it's just trying to get clicks. And the clicks are, you know, the Uber ATG car in Arizona killed somebody. It's just people talk about that all the time, happened years ago. And it's like, you know how many hundreds of people have died in America from human driven vehicles?

But that's on the, let's say, on the cultural colloquial side, on the regulatory side, the issue that you have in probably, speaking mature developed economies is the bureaucracy is the bureaucracy's goal is to you know create more bureaucracy yeah and so a place like the national you know a transportation authority is is going to department of transportation is going to say hey for airbags we did this yeah so this new technology comes and we definitely need to regulate it in this way take a more extreme example take a country like spain or italy where the government is really you know very bureaucratic yeah

Imagine we take Italy and just remove the government. I'm not saying a revolution, but remove the government and say, we're going to build these government institutions for the things they need today. Like that defragging and that the garbage of maintenance, that garbage collection never happens. And these systems, so it's like a lot of it's just illogical. That makes sense. And you're talking about the programming term garbage collection.

Yeah, exactly. And yeah, I would just add that. Not garbage collection. Yeah, sorry. These autonomous systems, they will be. significantly safer than human drivers, and provably so, and actually a lot of the technology that we develop as a company contributes to this

across the industry, and we do a lot of work in verification and validation, which is around this proofability aspect that something is safe, but it's never going to be perfect. Like, you can, fundamentally, you can easily design traffic scenarios where the autonomous vehicle gets into an accident by no fault of its own, and so you can't have that bar, right? It has to be... Imagine this alien shows up to the planet,

and it's like there's two ways of transport people. One is this, this one that the computer does and it virtually is perfect. And the other one is this like half asleep 18 year old teenager going to Starbucks shift after parting all night. Yeah. Like no, no objective, you know, would pick the teenagers. The same thing, I think even you look at like AI in the, in the, like, why is chat GPT so loved? Search exists. There's all this legacy looks, It's just a better product. What do you think is a timeline to large-scale adoption of autonomy? So obviously, Waymo's growing really quickly right now.

Tesla is continuing to push forward on different autonomous systems. Like, how many years away do you think we are from? General availability? Yeah, general. And frameworks changing from a regulatory or other perspective. So it's just kind of very, very nuanced question because it's different in different countries. So let's kind of bound it to America for now.

And then we can talk to the world. every vehicle manufacturer in America that ships a real amount of cars is building some version of a Tesla competitor so I think general availability on a FSD-like system over the next five years is going to be common just like navigation systems now how good those systems are

and what the price points are those will all define the breadth of those features Waymo will continue to expand cities I think we're seeing Waymo in 2025 what was promised in like 2018-2019 which is we're going to do 40 CD rollouts and that's going to be the next two or three years. The example really to think about this is

let's say we're sitting in 20, 2007, the iPhone just launched and you asked me how fast are we going to see the iPhone in lots of people's hands? It's like slow, slow, slow, and then suddenly everybody has it. I think there's going to be some version of that. One, you know, again, anecdotal example is I go to L.A. And, you know, it's not Silicon Valley.

Yeah. Everybody knows about self-driving. That was not the case. like 12 months ago. And why is that? Because the Waymo's are everywhere. Yeah. And so it's like for the first time

when I explain applied intuition, people are like, oh, I get it. Before they were just like, you know, all these like almost like Luddite kind of responses. Yeah. And as every person who sits in a waymo,

they just convert over to, okay, self-driving is a thing. The natural next step is, okay, why doesn't my car have some version of this from a passenger car? So I think like the whole, the whole window of expectations

for self-driving was like 20, let's say, 15 to 2020. and that's really like 2025 to 23rd. But I think general availability is coming quickly out. I just add, like, as an engineer, I think the next five years are probably the most exciting period imaginable, because

whether it's automotive defense, so think planes, ground vehicles, boats, all general robotics, like all of these things, right now we don't see a real rate limit to how fast

we can advance to technology. like we're just making progress every single day on all of these things and we don't see a point where that progress is going to slow. Yeah, it's definitely like, it's funny from like an engineering perspective, it's, it's sad and somehow that like all the people got excited like when it wasn't right. Like this is the best time to work on self-driving. Like it's ready, it's ready to go mainstream. And frankly speaking, to monetize all the billions spent on crews and Argo and those companies, all of that didn't go for nothing. That's in people's heads and those people continue to work on the technology. think it's a super super it's kind of a magic moment in time in the industry and that that that's true

of autonomous systems and obviously it's true with all the sort of language models and chat GPTs and all that maybe maybe extrapolating from that question is like when will this stuff be completely commoditized where it's like your expectation for self-driving is zero dollars yeah I expect it for free like right now when you get in a car you're not like car play I need to pay like three dollars a month no it's my phone is just being projected in the heads-up display is as is expected to free I think at 2030, 2035, you're going to have deep downward pricing pressure to where it's like the expectation is going to be close to free. And I think the, not to pick on Waymo a lot, but it's just the easy one because we're in San Francisco going to see all these cars around and it's continue to still exist. That's a big question, right?

You spend $12, $15 billion on developing this technology and it commoditizes before you monetize it. that's a super, super scary situation. And I think Waymo's public offering and Waymo's business model are going to be big, big questions. If they pull it off, it's phenomenal. It feels very transformative in all sorts of ways in terms of, you know, the magical experience of getting in the car and, you know, everything else. I think they've done a really good job. I mean, I would go on a limit, say, like, the self-driving revolution will have as much of an impact as the LLM revolution is happening. Like we, we, because not everyone grew up in Detroit, you don't appreciate these little things like the entire, all the way where everything's designed, where hospitals are, how parking, it's all based on cars.

Cars are this, like it's this invisible thing that, it's like electricity. It's invisible things around you impacting every single thing. Can you imagine going for a month and not interacting with a car? Yeah. Or a week. Yeah, no, it's interesting because I remember when all the first wave of self-driving stuff was happening, there'd be these dinners and conversations. around self-driving adoption. At the time, people were really worried

about truck drivers being displaced. And I remember meeting with different Congress people to talk about that specific issue that they're worried about. And to your point, I think people have kind of underthought the degree to which urban design is in the modern world designed around cars. It's where to put the parking lot.

Everything. Grocer stores. How far they are from neighborhoods? How big can they be? How small should they be? If you look at a New York and why New York is the way New York is, it's because actually the car is not the main thing of your life. It's actually the subway and walking. And it's, it's, there's no other place like New York. Yeah, yeah. And eventually what you

should end up with is lots somewhere outside of a city with a bunch of cars and then we need a car, you push a button and it comes in and it grabs you and it takes you every one or, and you probably need fewer vehicles. Yeah, I think I think, well, that's where there's a debate. I think you see this with mobile phones is as calling became free. Remember calling used to be minutes and text used to cost 10 cents a pop. Yeah. Text and calling haven't gone down. They've gone away through the roof orders of magnitude higher than we ever communicated in 20 years ago only 20 years ago not a long time ago so there's a version that in 20 years from now we have an order of magnitude higher imagine everyone had a private jet do you think people are flying less around the world more

they're flying a lot more so i think there's a version that you have a lot more uh actual miles driven yeah and the inside cabin on the car can change dramatically right you can work out in the back if you want to if you're in the right but that doesn't necessarily mean there's more traffic It doesn't necessarily need more parking lots. You could actually, I'm, you know, I'm in the optimistic view of the world. And this is, again, my view, the issue with Europe and sometimes is instead of the knee-jerk reaction being no, the knee-jerk reaction to be yes, this will usher more productivity. It brings up, you know, we shouldn't have huge percentage points of our cities, just empty parking lots. You make those parks, it's really nice.

And I think self-driving can help it. Beyond it just, it's literally less humans die. So you've kind of laid out your vision in terms of economy and sort of the reworking of cities and some really large-scale things that are very exciting that are coming and how you guys are going to help power that for the industry. How do you think about using AI and other parts of your business? Yeah, and specifically on tooling and in the vehicle OS that where let's say in cabin experience. Number one, the way software is being developed, we see this through all the, you know, the coding assisting tool, assistant tools. all of that needs to happen in automotive

and these other industries so we're at the heart of that that's why we're changing a name to WinSurf Automotive because on that there is a lot of very interesting constraints to the problem

when you talk about building software for vehicles and so I think we as a company we're in a really interesting spot where we both have the AI technology and we also have the expertise and all of these really

interesting constraints on the software that's actually being developed so I think you'll see some interesting stuff Yeah. And then on the vehicle OS side or in-cabins side, you know, the vision there is a pretty straightforward, you know, which we're working on now, which is you take a, you know, a mining operator and he walks up to his Kamatsu dirt mover, this giant machine that, you know, moves dirt basically 24-7. That machine should know who that person is. And as they enter, that person can have that, you know, conversation with the machine. Because the machine sees it. It sees the world around it. It's multimodal. And it can sense it. What really happens on a mind in terms of safety is a little bit of intelligence goes a long way. And so what you're starting to see is as emergence of this teeming. And I think like that type of AI experience

is, I think is more fundamentally important than even just getting, you know, Waymo going or just getting out to because that's the hidden part of the economy, whether it's writing software for the engineering tools that write software safety critical systems or the stuff that happens beyond your eyes. And that's the stuff I think we're super excited about. even going into defense defense this own universe uh the short version of what you know what we're seeing in defense has been talked about by others but uh we're certainly experiencing it as defense is moving from a one person one machine to one person to many machines uh-huh the way to think about intelligence within these other domains and dominions isn't just well how can you use an lLM

sure you know there it really is like well what does intelligence look like for a warfighter in the field who has a couple hundred drones. Yeah. And how does he say, okay, I need this there, and I need it fast, now to get information from other, you know, other parts of the force and other forces and other countries to actually make that decision very, very quickly. Yeah, the problem space is all about autonomy for the individual system. It's about collaborative autonomy for the swarm.

And then it's about the comms and the RF between all of these systems and how the data has actually moved between them. And so really, really interesting problems. And, yeah, we've got some really interesting. So, like, you know, we think vehicle intelligence trademark is that. It's like this. Yeah, I, you know, it's funny, you know, as founders, for the founders who are listening, it's super rare to actually work on stuff that you, you know, you really love.

And it's no disrespect to people who work on like the dentist CRM. Sure. But it's like a lot more fun than dentists. Because it's like taking AI in a way, which is not just the chat box, which is great for all the reasons it is, but it's like beyond that. So, you know, one of the things that I think is unique about a pot intuition is you also have a very large and sort of deepensual the design side. Yeah. And you think deeply about these sort of forward-looking experiences, both the in-cabin and more broadly, could you talk a little bit more about both that team, but also that future that you're imagining that's coming? Yeah, I think if you, you know,

in the in-the-chatGBT world, there's some design there, obviously, and it's significant. But once you're truly like multimodal in the in-cabin consumer passenger vehicle, there's lots of screens and just the way you interact. It's not just a button and a voice. and so still some of that work is under wraps but you know we we're doing real work there if people are particularly interested in that especially from a designer's perspective and you're tired of doing like login screens for Google like this is like a good or like you know spending six years on just changing the shade of the sign in so we're we're really working on fundamental experiences like HMI in the way that I think a lot of people at CMU when they're doing

So very deep experiences where you walk into the car. It somehow recognizes you. The seat moves into place for you versus somebody else who drives it sometimes. Like everything auto adjusts. Yeah. Your playlist comes on, whatever it is. It kind of logs you in. Yeah.

And just like how it interacts with you. Design isn't only pixels. It's an experience. Yeah. Yeah. So I think design is a huge area for us as well. And then I guess from a team or hiring perspective, to your point on great things to work on, are there specific types of profiles you're looking for or just hiring across a board.

or how are you thinking about that right now? Well, unfortunately, I've hired from all, let's say, the spectrum of, like, peer researchers, all the way to folks who are working on the other end of just, like, infrastructure implementation. I think we have, like, over 100 roles available. Yeah, of course, everyone, ourselves included, is always looking for great AI talent. So that goes without saying. But we also have, I would say, an extremely deep appreciation for just really strong software

engineers that are also just deep in the operating systems and the, let's say, systems engineering realm. We work on stuff that's very important and very, very technical. And so, yeah, people who like hard problems like to work upon. Yes. Our company is, it's something we're proud of. It's like 82% software engineering. It's extremely concentrated. It's a very, very technical company. And we build products. You know, we're not doing services and things like that. So that allows, you know, if you like that kind of stuff. You know, I think we're an interesting place. We might not be that cool, though.

I think there's a... I got the jean jacket. I got the car heart jacket. That's about it. Last time you'll see this. It's like a costume. The best evidence it's a costume is I'm uncomfortable. It's like a morning like a clown outfit.

Great. Well, thank you so much for joining me. Yeah, thanks for having us. Awesome. Find us on Twitter at No Priorit. Pod. Subscribe to our YouTube channel if you want to see our faces, follow the show on Apple Podcasts, Spotify, or wherever you listen. That way you get a new episode every week. And sign up for emails or find transcripts for every episode at no dash priors.com.