Nobody Panic - iZettle Careers Week Special - How to Be Your Own Boss: The Work/Life Balance with youjuice founder Anita Drozd

Episode Date: June 19, 2019

Episode two of the four part iZettle careers week special is everything Work/Life balance with the brilliant and inspiring youjuice founder Anita Drozd. Support this show http://supporter.acast.com/nobodypanic. Hosted on Acast. See acast.com/privacy for more information.

Hello, I'm Carriad. I'm Sarah. And we are the Weirdo's Book Club podcast. We are doing a very special live show as part of the London Podcast Festival. The date is Thursday, 11th of September. The time is 7pm and our special guest is the brilliant Alan Davies. Tickets from kingsplace.com. Single ladies, it's coming to London.

True on Saturday, the 13th of September. At the London Podcast Festival. The rumours are true. Saturday the 13th of September. At King's Place. Oh, that sounds like a date to me, Harriet. Hello and welcome to Nobody to panic employment possibilities. Basically, we're doing this series all this week,

which is all about how to be your own boss. And it's brought to you by Isettle, who are the bosses of being your own boss, if you will? Basically, they're those card readers. It makes you go like, boop, they're not just card readers. They've got an amazing blog called the business owner's blog. Also, if you use Isettel, you can see, like, cool stuff like your sales, and you get lots of help.

And they have a podcast called Been There Done That with Loz of Tips as well. And crucially joining us today for this episode is the wonderful Anita Drozzt. Oh, is that correct. Perth, we thought we'd do each of your names, each, you know. I love how you rock, basically. Anita loves how we rock, we love Anita. Now, she is the, are you a co-founder or soul founder? I'm a sole founder.

Soul founder of UJuce Limited, which is a delightful pairing of juice bars in Brighton and Hove area. Now, you can follow them at Ujuice Cleanz on Instagram, Twitter at UJuce. And if you go on ujuice.co.uk, you can kind of see more about what their vibe is. But Anita, tell us about UJews. Oh, where do I start? Jujus is a chain of health foods, bars, and, you know, we make incredible juice and immunity shots and smoothies. Immunity shots. Immunity shots.

They actually go incredibly well with apple juice and shot of vodka. Maybe not the first thing in the morning, but you know, excellent, excellent. We'll give people healthy options. What we put in our logo is eat, drink, cleanse. That's what we essentially want to give to our customers. How long has it been going on for? Five years.

Five years. Well done. Thank you. Well done. And how many locations have you got now? Well, we have actually, as of today, we have two. Last week we've shot our big location. because actually we're growing business in a very different way.

So although it was a sad day to let our beautiful premises go, we're really excited about what's the project in the future. Because you want to focus more on the bar on the juice, right, rather than... Well, actually, yes and no, we're famous for snacks. Our kale chips and two-met crackers are in high demand and our customers are really upset when they come in and we don't have them in store. And also we specialize in the brain foods So this is a direction we're going to take.

When I say brain foods, it's food which stimulates your brain to work well. Amazing. Yeah, it sounds very mysterious, but it's very simple. It's just very clean, nutrient-pack food, which carries you through the day and doesn't give you lows. It just keeps you on a nice high without anything extra-hearted. Basically, like when you have a coffee and then by 4pm you're crawling up the walls, screaming, say, for example. Now, this episode is all about how to, when you're your own boss, achieve a good working life balance.

Because I think with some of the other people that we've spoken to, one of the main things that they've all said is, oh, expected to take over your life, and of course it will. But you kind of also have to not burn out. Now, obviously, you work in a lovely, well, it's an industry that is promoting wellness and well-being. So you'd be quite, you know, well-placed to kind of tell us how to not push yourself to the extent,

that, you know, to keep kind of your own balance and your health in check. Have you got any tips for how to not burn out, basically, when you're setting up by yourself? Well, you know, it's a learning curve, I think. When I first started, Jujus, I just didn't know how to give control to anyone. I wanted to do everything myself, and it's really dangerous. And, you know, it's the founder's passion. You want to be the best, you want to give every single person who has to do the best, the best experience you want to be there for them.

It's really easy to actually burn yourself out really quickly. So I took on extra people to work and I was still working there every day from, you know, 7 a.m. till 5 p.m. then I was going home and I have a, at that point I had a three-year-old daughter. And I was, you know, I was a full-time mom. So yeah, no, it was quite an interesting time. But I loved it. I was so. high from I just took on so much love for people they appreciate what we do and and they loved it and and we were growing really fast so then you know then what happened was I thought well it's going well and then different opportunities presented itself and I

grew and I over-expanded and this were the burned out the burnout started because from starting my little store in 2014 in the Montpellier place which is is a lovely residential area in Hove or Brighton, actually Brighton. I went to three locations in 2016. So in the middle of that, my marriage fell apart. Oh, God. And, you know, it was a pretty shittier, I have to say. I was completely burned out.

And I just, I really, I don't know how I did it because it was tough, but I don't need a bravo for that, you know. I'll give you one, brother. You do need one. That's amazing. You know, what that experience really thought me was, I was running like I had this chicken. I had a plan. I had things which, you know, I were written down, budgets, strategic, like different strategies.

But nothing actually worked because my mindset wasn't there. My heart was there. But I just couldn't, I didn't look after myself. I remember one day actually coming to my store and it was. just after I opened the third location, which went hugely over budget. It was very stressful. I was sleeping on my sister's couch because I split up with my husband two months before. All that, right? And I came to the store and I was thinking, fuck, when was the last time I had food? Oh my gosh. Now, there we go. Yeah, and I couldn't remember. I literally could not remember.

But you know what? I actually felt really strong and healthy. And this is not, this is actually sincere thing. I'm not trying to promote my product because I drank I was living on the juice and smoothies. Well there we go. It works. You really personally tested out. I did and I just thought yeah I've drunk shit loads of juice

and shawls to get me through it for like about a week I think and you know and that how I kept going so that was one thing. Also like I think adrenaline at one point if you were just kind of living your life and only drinking juice

for a week, you'd probably be like, oh, probably have some solid food. But the kind of, if you're in that sort of pit, then I imagine you just, you lose all perspective and you just run, run, run, running on fumes. Yeah, absolutely. But, you know, going back to the question, how do you, I don't know how do you achieve the right balance between work and life because we all have different agendas. We all have different priorities in life. for me to start with, although I started my business when my daughter was two and then I opened my

first store when she was three. I feel slightly ashamed now that I say that, but business was my main priority. She was a baby and she was looked after and I gave 100% to business and because that's what I felt was right and I think it was, you know, I don't think she suffered because she didn't have full time mal at the time. And then as as a I kind of grew the business. I understood that, you know, there are other qualities, which I was given as a kid, as family, which are more important than work.

But I have no go on. No, I was the point? So when you were burnt out, you're living in a sister's couch, and you realize, oh, my God, I've just lived on juice. Was there a point when you're like, right, I have to, I have to? Yeah, I think it was a Christmas, 2016, and I was on my own, my sister's house, actually. She was working at the Gatwick at the time and, you know, she was busy.

And my daughter was in Africa with her dad. And I was just, I sat down and I had for the first time in many years. I actually had a day to myself. And I wrote myself a little letter of where I want to be this time next year. And it basically said, you know, some things were quite basic. I want to have two days off. I want to start spinning lessons. And I want to go.

and do the poetry class with my daughter. Non-career things. Non-career. Yeah, so important. Yeah, a lot of people say that, though if they write stuff down, it gives them a chance to refocus. I think it's so easy to write stuff down for business.

And you're like, you know, it's so easy to like, I want to expand it, expand, expand, but actually to write down what you just want to do with your day. Yeah. Is really, you often think that if you do that, then you're a bad business owner, but you're not at all. You just, because you have to be a full.

person, I guess, in order to run a business properly. Well, you know, I think you should do what it feels right to you. At the end of the day, when you're running your own business and you're your own boss, you're the person who makes the decisions and you're the only person can justify it. Actually, I want to tell you about some interesting experience. Brighton's such a beautiful and unique town, and I feel really blessed. I live there, but quite often when I was in this manic mode, I haven't noticed. I've forgotten how good life in Brighton was and how privileged was I to just be able to walk to the beach

and lay down on the beach for 10 minutes. I don't know. And I drink coffee, we're just sitting in a quiet. Yeah. And then a year ago, I said, I said, we really want to feature you in our summer video. We think your business is great and it just is so in line with what we want to show. So can we come and do it and I was like, yeah, of course, please. And of course they've chosen the worst week of the year to do so, which was my busiest week, because I knew from years of experience, it was a week of Great Escape in the middle of French Festival. Great Escape is this fantastic, you know, new music festival.

But for the first time, I actually said yes. And I thought, you know what? Yeah, I know I'm busy and I'll be running around, but this is important. This is what I want to do. It feels right. So I did it, and we ended up having great time. The whole Isatoal team stayed with us for three days and followed me around.

And first day, you know, I was still like in the meetings and I was trying to juggle. And then I thought, no, no, no, no, no, it's not going to work. I need to show them the authentic business I run. And so I said, do you know, guys, I take you to my farm. And as we were driving to a farm. And that's where all the produce comes from and stuff. Yeah, well, most of the projects, as we're driving to beautiful, South Countryside, I thought, why am I not doing it when, you know, when they're not there?

Like, why do I need to actually have people coming all the way from Sweden to slow me down and take a half day off? So, yeah, it was actually a turning point for me. So thank you, IZATO. Not only for your POS and card readers, but also for teaching me a very valuable lesson. Do you think it took you going all the way down to sort of the very bottom and hitting rock bottom to sort of reassess? Absolutely. Yeah, absolutely. I mean, you know, I don't know if it was a rock bottom. For me, it felt like one, but it was a big adjustment starting a new personal life and starting two new businesses and it worked. But just going back to this work balance, you know, this taking moment. And I think maybe if I took a moment every day,

from day one of you just I'll be somewhere different but would I be in a better place? I don't know but what I say now is I actually appreciate my time and I choose things I want to do and I know that some things I have to do like you know get my daughter out every morning and take it to school

although sometimes just think you know slack that off you know the Sam is out let's go to the beach no I don't do it guys I don't do it but I have luxury because I'm my own boss to make choices I've listened to a really interesting talk by Renee Brown but she said you've got to fail you know you've got to fail and I quite often thought that failure was the worst thing

but actually the best thing maybe not you know more than a few times but that allows you to grow that allows you to you know when you experience you appreciate good and you can't as Renee Bryce says and I agree with her you can't innovate if you're not prepared for failure so this is my my I don't want to say it's advice me who am I to give you advice guys you know well you've rid of business and we don't so it's it's my it's my experience like be be ready be be be open to failure as well because that that actually may allow you to grow yeah And what else do they say?

Oh, well, how do you balance this work and life? Surround yourself with the right people. Yeah, did you find having other people around you was helpful when you realized you've got the balance wrong? Yeah, incredibly. And, you know, you've got to delegate when you run business. Although I know, and I thought the same way, remember when I first started pressing juice, I thought no one will press juice as well as I do because, you know, I've been pressing juice the most. I mean, it turns actually out that the other people, they do pretty much the same job on Jews.

And I put the right people in the production and the front of the house. And you know, for me the biggest compliment is as we were closing the door of our central Brighton's door on Friday, we decided not to have closing party because actually it doesn't feel right since we're not closing. more doors but when customers were coming in we've invited about 60 people to have a lunch on us our regulars and when people were coming to the door they were coming fast to people who were behind the counter not to me because they knew them more and they also every day they loved them and and they had such a connection they knew exactly that I'm the boss and you know I'm at that particular location I'd be mostly in the kitchen but I loved seeing the love they were bringing by

of you know flowers or some lovely cards that for me was such a you know I sat I sat in the patio and I was watching it and I was really emotional about because I knew I've chosen the right people for right place so yeah yeah that that was that was something very special and beautiful yeah don't don't go alone if you're feeling that you are unable to because I do the same sort of thing in terms of like I just feel like well it'll take longer for me to explain to somebody what I want so I might as well just do it. But then that means that then nobody knows what I want, so then every time I have to do it.

Whereas if you explain it once, then someone can do it again and again and again and help you, help you repeatedly. It makes long-term sense to delegate, but short-term sense to not. I think it's a very female thing, you know? Yeah. We operate in a very different kind of programs.

Yeah. Yes. So... Yeah, for some reason, I could just... It's so much easier to imagine a guy being like, you do this you give that to me and I'll do it please

yeah we do it I remember coming to my production many times after they closed and literally being complete idiot and checking how clean

the place was not even checking just looking and I would see a tiny bit of something in the corner where I mean you know we have like five star ratings all the way

and our places look like literally like some kind of cleaning, you know, laser something clean. They clean and spotless and tiny, but I would see a little thing, but I would only want to see it, and then

I end up scrapping the whole freaking floor for hours. And one day I thought, what am I doing? Like, how is that helping me to relax or grow my business? It's just stupid. So, yeah, sometimes look at yourself and think about. Prioritizing is something that we've talked a lot about on our

regular podcast where we just sort of do how-toes in for life and and prioritising comes up quite a lot because I think it's something that person and I'm always like, yeah, I'll prioritize and then when it actually comes to it, I absolutely don't know how to do it. But it's, yeah, all those like tricks about like,

do, if it's under five minutes, do it now? Two minutes. Two minutes. If you can do it under two minutes, do it now. And the idea of like starting the day by doing the thing that you really don't want to do because you'll just put it off until like 6pm when you're knack it. and you're doing all the procrastinate.

And you want to have a glass of wine instead of actually doing. Exactly. Oh, you do have a glass of wine. And then you're too drunk to do it. Like, so many times. And God, I don't operate heavy machinery as a job. But, yeah, yeah, prioritizing it and having a bit on delegating. Yeah, any more sort of work-life balance?

Yeah, I think what I've learned and it took a while was switch off your fucking phone. Oh, my God. Excuse my language. No, it's fine. It's got to be a strong. has to happen yeah switch it off I mean don't be an idiot and don't be on your phone when you when you come home and whether it's you on your own or whether you know you're cooking dinner for your partner or playing the kids just switch it off yeah

because the messages will be coming up someone will be texting you about something right no work let's stop looking on Instagram you know be present in the moment a little bit more it's a it's a hard lesson to learn I know yeah because you do miss because whenever I've turned my phone off or whatever, like I will miss emails. Like emails will come in late and I won't respond to them. And so what? Exactly.

And then if you respond to someone telling me once, or maybe it was you too, so I can't remember, someone very wise. Probably you or Gandalfe told me that like if you do reply at 9.30 at night, then you set a precedent for that person that if they email you, you're going to reply. So if you don't, then people will just stop emailing you past 6pm

because they're like, well, Stevie. an AET doesn't, they don't reply. And that's, yeah. And also like, obviously when you're first starting out a project and, you know, you put everything into it. I imagine it's so difficult to not be doing it until you go to bed. But then you are in the long term going to do a much worse job because you're going to be like a headless chicken.

You're going to be tired. You're going to be, whereas you need to give yourself like wind down time. Also, there's a great article that I read age ago. Again, don't know where it was. Don't know who wrote it. But it was like the most important thing when you're creating something or starting something is like complete brain silence which is I don't know staring out the window

doing something like ironing well watching TV isn't one because you are engaged in the TV show but cooking is one because it allows your brain to file all of those colouring in's one yeah but then you've got to be one of those people colours in and that's just be secret about it I think yeah a secret colouring don't let anyone know that you have a colouring in but yeah I've got so many colouring in books

people have bought them to be like aunties and I love them my aunties probably listen I love them or like friends people have like sent me them and I've just got like a little portion of coloring in books of my father I'm just

I don't have any of coloring in pencils so it just dresses me out and I really get them I get you some from my daughter I have about gazillion of them oh yeah very easy for you to colouring mommy's taking some I've always been quite

like coloring in but then I did it the other day and I was like oh no wonder they do this you know, the psychiatric unit. Like, this is like, you're like, oh, you're just so focused on like coloring between the lines. It was like such a full like mental switch off to be like, you have to be, you know, I was like,

very helpful. Let's all do more coloring. Did you manage to do everything that was on your letter that you wrote to yourself? Yeah, I did. I did actually. And I just carried on doing it. I think 2017, May 2017,

was also a great significant point for me because I was in my central town location and it was this great escape festival. It seems that the good things are always happening around May for me like all the big discoveries and commitments. I was also born in May. Well, my mom was born in May. Well, there we go, large milestones.

That's it, that's it. Sorry, keep going. No, so, you know, I've had a tough 2016 and what was in the letter, what I said in the letter was have fun as well. So, May 2016, we started getting those incredibly cool guys coming to the store, you know, from bands and the girls. And it was such a, they just created this beautiful vibe

across the town. And I was, we're super busy because, you know, those rock and roll guys nowadays, they introduce. They're not into drugs. no no they want to use and shots immune t-shirts so um i just i was looking at them and i so enjoyed you know i played their music and the whole my old team were just dancing around the country it was brilliant and i thought you know what next year this is my goal for next year next year i'm going to take at least one day in the greatestcape or does my business

business month a week and i'm going to go and just watch the bands playing they're They played from like 10 a.m. till 4 p.m. to 4 a.m. It literally doesn't stop. It was brilliant. And you know what? I did that. That's amazing. And then last year I thought to myself by 2019, May 2019, I'm taking the entire four days off. And I'm going to, I love music. I'm going to watch as many bands as I want and I'm going to enjoy myself. And guess what? this is exactly what happened that's excellent so yeah sometimes you have to visualise thing and really put it

make yourself like what's the thing the vision board or yeah yeah yeah yeah yeah also it takes quite a lot of effort sometimes to have time off you know like as in you have to crack it but if you're taking it seriously and you've like written it at yourself and you're like this is one thing

then you can then you can prepare as if it's almost a work thing yeah yeah it's honestly be be kind of logic to yourself. Yeah.

Maybe it sounds weird, but you know. I think that's lovely. Just just really stick to it because you will really benefit from it. You'll be more effective at work and happier in life. So yeah. It's a huge trust thing, isn't it, to put people in place to do your job when you are not there and to trust that like it will all be fine and they will do you, like you saying, like no one's as good at juicing as I was.

Then realizing that's what I thought. Maybe everyone's quite good at juicing. And I can trust them to be in charge and say like, I'm going way now deal with this. I think people who start business by themselves must be such a huge step the first time that you like get an assistant or give a part of the thing that you do away to somebody else or get someone in to help you to be like this used to be my thing and now I'm giving it to you but really even the even if you think you know oh I can't afford an assistant or I can't afford anybody to help me or I can't outsource this particular job be like take that expense and

invest it back in yourself because you can't do all of the things you can't be there 24-7 you've got go to the to see the music yeah yeah you've got to live your life you you've got to do you for yeah my someone someone was said also very clever probably and I don't know who the person was if you don't go forward you go backward and that that's that that is the truth you know so going forward sometimes is getting out of your comfort comfort zone or you know surroundings and and experiencing things because then you grow and and you see things differently and um you achieve greater things. It also probably, as well, like, help the business as well in a weird way

because not only, obviously, you clear-minded and more, like, happy, but also, you know, like, you might go to a festival and be like, hey, maybe I'll start doing festivals. Do you know what I mean? Like, you never know. Like, the more you, um, do you with information. Yeah, if you're going to obsess yourself about something, we'll never work out, you know, obsession is a horrible thing.

Yeah. But you're so right, like I couldn't digitally agree more. I always get great ideas when I'm actually out. outside work. Yeah, of course. I mean, because I look at word differently, so definitely. Amazing. Just I thought how interesting it was to, you know,

you take that huge leap to be your business. And then when you're there, you sort of, it must be this realization that every single step is gonna be another big, exciting leap rather than like, oh, the business is done, tick. Now I have a business. It's like a constant thing. It's a constant thing like, our good friend, Richard Branson.

You know, it could have just parked at being virgin music or whatever. Yeah. But every single day being like, oh, maybe it's this, maybe it's this. Maybe it's planes. Maybe it's strange. Maybe it should be space. Maybe it's a space show. Do you ever, he tried to take on Coca-Cola?

Yeah. Is he? Yeah, well, he did like, well, he, there was virgin Coca-Cola for a while, wasn't it, virgin Coke? Sure, it did work out, but he definitely shifts in bottles. But you know, he accepted Renee Brown. He said he had to fail to try it out. There we go. Exactly.

He could take the lessons he learned from Coca-Cola and put them into space. It's a vision. behind it. For me, my vision has changed as I kind of went along because I have an idea of where I want to be in five years, let's say. And it's very different. Five years ago when I started, my vision was very different to what it is now because I've experienced things. And also I've listened to customers. I looked around, I saw and I still see what works and what doesn't work and I went for it my my vision is constantly changing but I think you know a core principles are there and they don't change you know we sorry I know

we haven't got time ago maybe we'll use it anyway we we've always said that our juice will never be in a plastic oh right so we we ran 100% sustainable business and and I remember I have lots of different friends who run like very successful businesses not so much food related and you know different industries and everyone's saying anita this is really a great idea but it's so expensive you're going to you're like you know you'll see you're not making money on it and I said well you know I'm convinced I will because not only that we'll sell you juice in the glass bottle we ask you to bring it back and we give you a loyalty card so we get people back

coming to the store and getting more juice and I had such a mixed opinion believe me I opened the first store and people were just loving the fact we had the glass bottles and they were bringing them back saying oh we remember the old days where milk was delivered in glass and we were putting milk bottles oh yeah you know outside door and it's so nice i was a few months ago i was walking around the area and i actually saw um so a few doors where our juice bottles were outside waiting to not be collected but actually someone probably just just had to just have happened one day, something in the air, three or four doors,

I saw people putting little, huge bottles outside, in the bag, in the huge's bag, obviously taking them back to us. Oh, cool. And this is, so, yeah, and I'm ever compromised in that because I knew that was a very sort of core principle I want to have in my business.

And it's such a thing now as well, like sustainability is now so popular. People are really waking up to it, and you were ahead of that, And that's great that you stuck to your guns. Because if you didn't, you would just be any other juice bar, whereas now you're actually part of this whole, like, kind to the earth movement, which is just one.

Because I always feel really guilty whenever I have a smoothie or one of those big chains, and they have, like, the plastic thing with the round, down top. I just feel so rub, because it's just, it's so much plastic. But you know what? I know what you're saying. And I always think this way, If you can just maybe have one less drink once a day or have it in you know just ask for a glass of water and then

Don't go to Tesco to buy your plastic bottle, but have have a glass of water at the pub, you know, just something like that You make a difference. Brighton's very very special in sort of you know sustainable plastic-free movement. We're really like there's some people who are pretty out there. I'm a very close friend with Silo. We've worked with Silo, which is a words-fast, zero-waste restaurant in the, well, hasn't existed before. Oh, wow. So Silo Brighton, yeah, which also closed its door on Saturday. Oh, no. Well, they're moving to London. So. Yes. A lot going on with me. What a journey there. I'm really feeling it. Please check them out. They're absolutely brilliant.

S-I-L-O, yeah, L-O, yeah, C-L-O, yeah, C-L-O, brilliant concept, really incredible business and ethos. And we've always kind of supported each other, so things like that. But sometimes we get our lovely customers coming into stores going, oh, why, you know, oh, you're doing your chia pudding in plastic. Well, actually we don't. It's in VEDWA. Oh, yeah, that stuff's great. So it's a compostable thing, yeah. And, you know, if every single business, we don't have plastic straws

because we use paper straws, which actually are not great. Good for environment, but they don't add on to the experience of drinking a nice, you know, cold and thick smoothie because they're too thin and the juice doesn't flow. The sweet doesn't flow. But still, so I compromise the way, okay, well, maybe I'm not going to give you 100% experience, but I'd rather give you an average... Straw experience.

Straw experience and be kind to planet. Yeah. Then go for it. But innovation. Vaguer just introduced 100% compostable straws, which are looking like plastic straws, so they think. So yeah, we're educating ourselves every day

and educating our customers, you know, as well. Amazing. And is anything about balancing your work in your life that we haven't got to that you'd like to add? I think we've got it covered. Thank you very much. Yeah, pretty much. Thank you so much.

Yeah, you're amazing. You're a real advocate of the work. You look like you've really got it under control. And needs to look so healthy. She looks so well. We're literally glowing. We've got a beautiful dresser. Oh, bless you lady.

I want to go to Brighton or Hove immediately and to load myself up with UJuce. So if you are in the Brighton area and the Hove area, I'll say those socials again. Ujuice.co.uk, Instagram, Ujuice cleanse, Twitter, UJuce. And yeah, thank you so much, Anita. That was really, I just, also, even if it's not about business,

it's just important to notice things and live in the moment. And I think we need to be reminded constantly. day about that. And thank you so much to I Zettle for making this happen. Make sure you listen to their podcast. Bean there done that. Spelt like coffee bean,

which is all about start-ups and loads of great tips there as well as if you prefer reading your tips, their blog, the business owner's blog, for more great advice. Thank you so much. And that was, that's

careers week. Thank you. See you soon, guys. Go start that business. Go start that business. Get after yourself. Balance yourself. Bala.