Noob School - Episode 58: TEACH ME MASTER: Learning Sales The Right Way With The Right Mentor With Dustin Caudell

Episode Date: November 28, 2022

TRAVELLING DOWN MEMORY LANEDustin Caudell was once a noob under John’s tutelage, now a Principal at Fidens Advisors, he walks with John down memory lane and shares his story about starting in sales ...and growing into a successful sales leader. Dustin discusses the importance of having a great mentor and how it will shape you as a successful sales person. Learn more about Dustin in this latest episode of Noob School. WISDOM FOR THE NOOBSJOHN: The secret to making big money“If you want to get big money from a company, or from a business owner, you need to understand their business and how it's going to make them money.”DUSTIN: Be successful in sales by finding the right mentor“Find somebody that is doing the right things that work in sales that you want to do that's having not just one month of success or two months of success, but continued success, and just go figure out what they're doing, then do what they're doing.” Connect with Dustin and learn more about his work:LinkedIn | Fidens AdvisorsConnect with Noob School and John by visiting the following links:LinkedIn | Facebook | Instagram | Twitter | TikTok | Website

Transcript
Discussion (0)
Starting point is 00:00:00 I think part of it really is just find a good mentor. John was a really good mentor to all of us and taught us a lot. So I think in your book you mentioned that for the Noobs. It's just find somebody that is doing the right things at work in sales that you want to do that's having not just one month of success or two months of success, but continued success. And just go figure out what they're doing. Right. Right.
Starting point is 00:00:25 Right. And do what they're doing. Yeah. right and and you know the behaviors and the attitude and the techniques and all that stuff the stuff you taught us at a really really young you know coming in right out of college but those transferred right right they they transfer as you go and as you as you grow and it's really I remember coming in you know thinking in sales well gosh I think I can make a lot of money here and I was financially motivated and you know a year in we were doing so well we were we were we were we were were outperforming anybody else, people that were coming out of law school and what else we were making a lot of money. Welcome back to Noob School. This is where we interview successful business owners, and we dial it back to the beginning and figure out what they did to make their revenue grow. All right, welcome back to Noob School. Today I've got all-time favorite, one of the greats I've ever worked with
Starting point is 00:01:38 and a really good friend, Dustin Cordell. Welcome, Dustin. John, thank you so much for having me. You're welcome. I'm super excited about being here. Absolutely. Well, Dustin is somebody I recruited right out of Clemson. He's a long line of Clemson PICA's. So, crazy people. Yeah. Crazy people. Good crazy. I would say a good kind of crazy, but crazy nonetheless. The craziest of attorneys over there. But yeah, so delighted to have met you back then. And I'll never forget when I interviewed you, I think I already knew I wanted to hire you because you were Clemson. You were from Greenville. You were a PICA. Some of the people that I already worked with us knew you, and they were like, you're going to like Dustin.
Starting point is 00:02:20 So I think I'll like him. And then I saw that you worked at a clothing shop in Clemson. So how long did you work there? I worked there pretty much throughout the college tenure there, four years. It was good. How did you get the job? So I had a friend who had a job there that referred me in, and I went and met the guy that owns the shop.
Starting point is 00:02:39 Steve Potee, great shop, M.H. Frank, still there. Go by there. If you're in Clemson, Best Men's Shop. around. Yeah. And so got referred by a friend of a friend. And that's... You worked there four years. Four years? So unlike most of the people I was hiring, you had four years of sales experience. Mm-hmm. I did. And when he showed up, he was wearing some really nice shoes. Or I was wearing some shoes. One of us, was it me? You were. Yeah, I wanted to know what you thought of the shoes. Yeah. Yeah. And they were Aldens. Aldens. Okay. They were really good shoes.
Starting point is 00:03:10 Yeah. They take a while to break in, though. They do. That was my problem. They were, they were I was going through a close phase, it didn't last very long, but it gave us something in common to talk about. It did. Yeah, so that's cool. And again, for the new school folks, I think, you know, getting a job, you know, well before you're going to get your first sales job, getting a job in sales. Oh, yeah. I mean, it gives you a huge leg up on the competition. Yeah, I mean, I learned a lot in that little part-time job there.
Starting point is 00:03:41 You know, you had people coming in buying suits who were important people. You know, when you were in college, you got to learn how to talk to them. Yeah. And sort of the, you know, shoulder to shoulder, mono, mono, folks a lot older than you that you were talking to about whatever they did in their businesses. So all that was super helpful. Yeah. In that situation, I mean, before long, you were the expert, and they were asking you
Starting point is 00:04:05 for advice on type of suit and cut and pinstripes and all that stuff. They were. That's amazing. That's amazing. Because that goes, you know, something that we teach the nubes all the time. They struggle with, you know, the equal business stature. They're used to thinking, well, I'm 22, and this guy's 50. It's like my dad's age, and you feel this, and you can't feel that.
Starting point is 00:04:25 You have to get over that. Right. You absolutely do. And the more you do it, you know, the more you put yourself in the situation, the easier it is. You start to learn from them, too, because they have interesting stories. All you have to do is ask them about themselves, right? Meet some really interesting people. Well, you're particularly good at that, always.
Starting point is 00:04:41 You're always good at dealing with the high-level money people. that probably was helpful early on was having all those discussions. Yeah, when you look backwards, it probably was. So you started with us 93, 94. Yeah. And you were an inside salesperson. And I think we gave you, was it Ohio? You gave me the other part of California that Vessel didn't have.
Starting point is 00:05:06 So was that northern? I think he had northern. I had southern. Okay. Well, that's, you know, that's not bad. No, not bad at all. Weird time zone. Yeah, it was good.
Starting point is 00:05:17 It was good. I got to learn from him, the pro, the California pro. And it was really, you know, I'll never forget. And I'm so grateful for the opportunity from John and from Larry to come in. And, you know, how do you get into sales? Well, I already was in it. I liked it. And I majored in accounting and finance and always joked that I did enough of that
Starting point is 00:05:36 that I realized when I got out. I did not want to do that. Right. And I really enjoyed, you know, sales at the clothing store. and I was thumbing through a book in the Clemson Library where I didn't spend probably enough time, but I found a little book of the fastest growing companies in South Carolina and Datastream was in there.
Starting point is 00:05:56 And Larry was Clemson, you know, he had Clemson PhD, right? Yeah, yeah, yeah. And so I sent a cover letter there, and that's how I got hooked up with you. So he gave it to me. He gave it to you. So that's another thing, Dustin. You did a little bit, well, accounting undergrad is so smart.
Starting point is 00:06:15 Finance. Finance. Most of the salespeople don't understand this. I put it in my book, and I talk about it some. Of course, I didn't do it, but, you know, if you want to get big money from a company or from a business owner, you need to understand their business and how it's going to make them money. And if you don't, then you're just, you know, you're just some pesky guy saying, hey, you want
Starting point is 00:06:38 to buy two caseloads of this stuff. I mean, you know, it's like I figured out how to do. change this process with this stuff and make you an extra 800 grand per quarter. Yeah, it's so important, right? And so that's sort of, as you get into enterprise sales, that becomes the most important thing. When I first started, you were such a great mentor with me and with Todd and with Pace and all the other folks that you recruited. But before you got to there, when we were selling sort of line-level software, all those
Starting point is 00:07:11 things in the Noob's book are super important. Just to show up, how to be a professional. Right? You taught all of us that. Like we were, you know, coming in and you taught us the importance of showing up, how to be a pro, how to look right, how to talk right. And the, you know, the taping sessions. I still remember those, having to bring the tape to your office. I know that was painful. Painful. It's painful if you had a bad tape, but you had good tapes. And every once in a while, you could use the same one twice and you wouldn't remember it. I know, I know. I know. I know. got so bad toward the end. They had so many reps, Dustin, and some of them talked so long,
Starting point is 00:07:46 I'd do double speed. I'm like, I, you're fine, you're fine, you're fine, you're going. Well, that's cool, man. That's cool. But I think having a finance or accounting degree undergrad is really strong. Even better would be if you were like really into, let's say, lumber, you know, or let's say sports marketing. If you have like an accounting and sports marketing double major, or one's a minor, and you went into sports marketing as an agent or something, and you know what, you understand the money part. I mean, it's just doing something. And people talk about college today, how the old-fashioned just, I'm going to go get a liberal arts degree and figure it out later.
Starting point is 00:08:26 It's kind of, if it's not dead, you know, it's not, it's not feeling so well. People need, if they're going to go to college, need to have some purpose, they're getting ready for something. That's right. Specialty, something that you're passionate about, something that you want to learn. And the business background, you know, Clemson was really good, finance and did a little bit of accounting. Those were really good things to help me understand just to be able to talk to other people about business. Business owners, business department leaders in the business. Those were all well-rounded skills to help me in sales a lot.
Starting point is 00:09:00 So when you started at inside sales, this is the time I would say, Dustin, was at least playing the role of a noob. You're probably beyond a nude because you had four years. I was in third. Okay. I was a new. All right. So what was that like starting out? It was exciting.
Starting point is 00:09:16 It was scary too because, like, you know, we were selling software. I didn't know a lot about software at the time. I sure didn't know much about maintenance, right? And so those were things I had to learn a little bit about and get to know, you know, like you were saying, what makes those things tick and why it's important in the business. So those things were exciting, but they were a little scary when you're coming in, trying to pick that up. and you're trying to do a good job at it.
Starting point is 00:09:40 And anyway, you really have to have a lot of stick to it and a lot of work ethic and show up and really just make the calls and learn from the people you're talking to. Yeah, yeah. And so how long were you in that role before you got promoted? Oh, that's a good question, John.
Starting point is 00:09:57 We were growing pretty quickly. So maybe a year, a year and a half. That's pretty quick. And you went to manager or corporate? Corporate. Corporate. So we went from, you know, there to, selling bigger solutions.
Starting point is 00:10:10 And then we had a small team of people selling bigger solutions. And me and Mike Cannon and Bradley and then Keith Smith and a couple other people. So it's a good point for the nobs. Dustin was well prepared to come work at our company. We're selling software to maintenance departments. And he did well, did all the right stuff
Starting point is 00:10:32 his first year and a half or two. And then got promoted. All of a sudden he's an outside salesperson. Yeah. Makes more money. travels around. Amazing. Yeah.
Starting point is 00:10:41 It was amazing. Now, what's important about that for them to learn? Because clearly they want to be on that path. You did their homework and picked a good company. Yeah. Company is growing fast. It's more likely to promote people faster. More opportunities.
Starting point is 00:10:54 Absolutely. And then you prepared yourself in college, and then once you got the job, you did the right things. And I can't remember all the great things you did, but if you ever did something wrong, I would have remembered it. Like if you were a jackass or, you know, couldn't get to work on time or, you know, did something really, you avoided all that and just kind of kept doing the right stuff and then you got your promotion. Well, I think part of it really is just find a good mentor. John was a really good mentor to all of us and taught us a lot. So I think in your book, you mentioned that for the noobs.
Starting point is 00:11:32 It's just find somebody that is doing the right things at work in sales. that you want to do that's having not just one month of success or two months of success, but continued success and just go figure out what they're doing, right? Right. Right. Right. And the behaviors and the attitude and the techniques and all that stuff to stuff you taught us at a really, really young, you know, coming in right out of college, but those transferred, right?
Starting point is 00:12:04 They transfer as you go and as you grow. And it's really, I remember coming in, you know, thinking in sales, well, gosh, I think I can make a lot of money here. And I was financially motivated. And, you know, a year in, we were doing so well. We were, we were outperforming anybody else. People that were coming out of law school and what else we were making a lot of money. Right? And that was pretty fun.
Starting point is 00:12:26 And then, you know, fast forward a couple of years. You're flying around in planes all over the country talking to other business people and you're, you know, 24 years old. Yeah, that's crazy. It's crazy. Or maybe even overseas. I met you in France a few times for a deal. Michelin? Yeah, well, that's good, Dustin.
Starting point is 00:12:44 I think it's so many great lessons from Dustin today, so pay attention. But one of them is finding people older than you. Let's just say it doesn't have to be older, it's usually older. But someone who's already at some place that you'd like to get to, owning a company, VP of sales, international sale, whatever it is, and see if they'll be kind enough to mentor you and just say, oh, don't do that, do this. I mean, for me, it's pretty easy to tell a noob how to get started.
Starting point is 00:13:13 You know, we've seen it so many times. Yeah, super important. You know, once you find that connection, they're usually willing to help you, right? I mean, you know, good folks are usually willing to help you. And just look at what they're doing and do the same thing, right? So tell us about 24, 25 years old. And we did give you a different territory. I think this time it was Ohio.
Starting point is 00:13:35 Yeah, maybe so. Because your girlfriend was going to school up there. Now I'm my wife. Your wife, yeah. Your wife now. Indiana. Indiana. Indiana.
Starting point is 00:13:44 Yeah. Indiana. Now, where were she in school? Michelle was in school at the University of Indianapolis, getting her occupational therapy degree, and they need somebody to manage and sell in the Midwest, and I raised my hand. Yeah. I took full credit for that.
Starting point is 00:13:58 I pulled some strings, Dustin. It was awesome. Well, it was good. So what was it like going from, you know, smiling and dialing on the phone, to being in person with people wearing suits, conference rooms and such. Oh, yeah. It was a whole second wave of learning.
Starting point is 00:14:12 Yeah. Right. And you had a different constructor for that. Oh, yeah. Scott, right? Yeah. So, you know, back on the gratitude side, we had great people coming in the company
Starting point is 00:14:22 and my next sort of mentor at Datastream was Scott Millwood. And he really taught me how to, you know, work in an enterprise fashion and sell a big deal. Right? And he taught me about value. based selling, taught the whole, you know, our team. So we had a good little team and we were doing well. And then Scott came in and he organized us and taught us about sales process in terms of enterprise sales process, value-based selling, which you hit on already. How do we help this
Starting point is 00:14:49 customer? What questions do we ask? Like, what kind of problems is he having? How are we helping him solve his problems? And how are we helping him either save money or make more money? And he was really instrumental in getting our small corporate sales team at the time dialed in on that. And so that was that was, that was, that was, you know. hugely important at that time in our growth. And that took off for us. Yeah. Right. So we inside sales took off and then, you know, splitting that into new prospect and abs really. That was big. Big catalyst. And then, you know, moving into the enterprise sales with that corporate sales team, they were all growing really, really fast in that sort of leading up to the 2000 in that time frame.
Starting point is 00:15:30 What you just mentioned, you know, we had a bunch of, I don't know, maybe it was, let's say, 20 salespeople inside. And they all were calling new prospects and existing customers. And I'll never forget, our CEO used to complain that some of the people would call the prospects, and they would never call the customer. Some of the people would just call the customer and never call the prospects. And we would try everything to make them call the correct mix. And finally, I don't know what genius came up with it, but it was like, why don't we just split them? The ones that like calling customers, let's do, you know. And so we tried doing that.
Starting point is 00:16:10 And the sales for those 20 people, we were able to hire 20 more people. We were. 20 stayed with customers and 20 went to prospect, and the number just doubled. Yeah. And if I'm remembering it right, I think me and J.B. were the first two. Y'all tried it. I was prospect and he was abs. Okay.
Starting point is 00:16:27 That's right. sudden it worked. I remember that. Yeah. Okay. The experiment worked. Were you still on inside then? Mm-hmm.
Starting point is 00:16:34 Okay. Yeah. Yeah, because J.B. was one of those people who liked the customer. Interesting. Okay. Well, that's cool. So how long in corporate sales? So one of the things in the Noob's book for the Nobs is picking the right company,
Starting point is 00:16:47 and you already mentioned that. But the company was really growing, so it afforded me a lot of opportunity to grow with the company. And so you basically, in a company like that, you can write your own ticket if you, if you're good at it, right? I mean, if you're good at selling and the company's growing, then the company's going to say, well, hey, are you interested in going to do this? And you're like, well, yeah, that might be interesting. I go do it.
Starting point is 00:17:08 And so our inside business kept evolving, and we had great leaders there, managers there, great team members there, and then the corporate business kept evolving. And so the next step for me was managing a team of corporate salespeople there. So I was a regional manager for the Midwest. How old were you then? Oh, that couldn't have been 1996, 1997-ish. Like 27? Yeah, 27.
Starting point is 00:17:34 Somewhere in there. And you were a manager? Yeah. Yeah. And we had maybe 1998 somewhere in there. And then we were adding great corporate salespeople and we had promotions going on from inside sales to corporate sales. And I was fortunate enough to have a lot of great salespeople on that corporate sales team.
Starting point is 00:17:55 Who was on your team? Who are some of the good ones? Cizor, John Ellison. We just had a bunch of a bunch of really good people on that team. Those guys are just still selling monster deals now. Oh, yeah. Different companies. Yeah.
Starting point is 00:18:09 Yeah. So that was what I did next after being a corporate sales rep. I was a corporate sales manager and then was managing all corporate sales in 2000. Yeah. So. And then, I mean, weren't you still doing that when we sold? So there's a lot of stuff that... We did it?
Starting point is 00:18:28 Yeah, we did. It was I procure years. Okay. So I managed corporate sales in North America in like 99 to 2000. And then we went to I procure. And I worked in I procure for a couple of years, build a new division of data stream, e-commerce division of data stream. And then back into corporate sales leadership and corporate sales management has VP of sales when we were bought. Yeah.
Starting point is 00:18:53 Yeah. Yeah. Yeah. You know, we had a great, we had a little left turn there with a little e-commerce division. Yeah. It was a lot of fun, but it was kind of crazy, crazy time. It was crazy times, but it was really interesting, you know. We were well positioned to take advantage of that MRO and all the spin for those guys.
Starting point is 00:19:10 Because we were, you know, we had created this massive company that knew all those people that bought the stuff. We had our product, Zara call was used, let's just say, you know, 50,000 companies around the world used our product. to manage their maintenance departments. And the collective amount of inventory that they purchased through our system and kept track of in our system was like $25 trillion. It was massive.
Starting point is 00:19:37 It was an unbelievable number. And so we're trying to get our little piece of the rock. That's what we weren't. And I think, you know, it's just the scale to make that happen is like a Google scale. You've got to have so much money. You've got to have $10,000. thousand engineers and so many servers, and I think we should, next time we get the chance,
Starting point is 00:20:00 you know, we should outsource that to somebody and just take a sliver instead of trying to do it. We did all right with it. We did all right with it. It still works. It works. Yeah, there was a great story. We talk about equal business stature, particularly with, you know, a younger salesperson and an older kind of manager you're selling to and how people need to get comfortable with that.
Starting point is 00:20:19 And Dustin had a great example. I saw my own eyes. So we fly up to Detroit, and we're meeting with, you know, a Fortune 50 company that's a big supplier to automotive Ford, I think. And the senior buyer in his suit, he's just like, hello, John, you know, hello, John, I give him my card. He goes, hello, Frank. He gives him his card. He goes, hello, Dustin, do you have a card? And Dustin goes, nope.
Starting point is 00:20:45 And the guy was just like, okay. And so the point is that Dustin did not, because of his age, he didn't cower. and say, I'm sorry I don't have one. I lost my cards or I'm new or I just got back from a trade. People kind of back up and make all these excuses. He just said, no. The honest thing was, I didn't have one because I was brand new in the division and I didn't want to have to explain that.
Starting point is 00:21:07 Right. And so I just said no and didn't explain. But I think going back to your experience in college at that clothing square helped you with being comfortable dealing with older people. It certainly did. So we sold the company in 2006. That means you had like a 15, 16 year run. Yeah.
Starting point is 00:21:31 That's pretty cool. And then you did a couple of things after we sold, and then you eventually joined me with an adventure, and you ran sales for Foxfire for how many years did we do that? Maybe nine? Nine? Eight or nine? What?
Starting point is 00:21:48 Wow. Well, it was, we had some great experience. experiences there too. We had some great experiences there too. We sure did. Learned a lot there. Yeah, we did. I tell you one thing I've learned it is it's it's much easier to sell if you have like a bigger company with a lot of momentum. It's like stuff just kind of eases out of the woodwork. You have a little company. Yeah. It's like crickets. Yeah, a lot more challenging when you're trying to sell something big from a smaller company because they want to know about your size and that kind of stuff.
Starting point is 00:22:21 Yeah. And you don't have the, you know, if you've been in business 15 or 20 years, you have this big network of people that you know that everyone kind of knows you. Right. So anyway, it was, but again, it's a good way to learn because we had to hustle a lot more. We did. We absolutely did. And then you got a great offer, as I recall, from a company in the software space to run
Starting point is 00:22:46 a team based on the West Coast. It included a global team. You had a guy in Singapore. Yeah. And anywhere else in Europe? Yeah, we had, you know, by the time I finished up there, we'd had partners and people in Singapore and in Europe and in other places in Asia and Middle East. Yeah. So all over the world.
Starting point is 00:23:07 So you were managing a global network of salespeople for this company. And partners. And partners for like six or seven years? Yeah. Would that be similar to your experience? I mean, Foxfire would have been smaller. We had just partners you're managing for the most part. We had some salespeople.
Starting point is 00:23:23 Data stream, you had lots of individual salespeople. This place was kind of a mix. What was that like? It was good. So the sales in North America were primarily direct, and the sales in the rest of the world were primarily indirect through partners. So we had really good channel partners there that represented us in the local countries. And so I gained a fair amount of international experience there that I didn't have.
Starting point is 00:23:48 have. On the data stream side, it was pretty much all domestic for me. I know you did some really good tours internationally, but I didn't have a lot of global experience at data stream. And so I really got to work hard with those partners internationally and learn a lot about that. So that was that was really fun. What are some of your takeaways for the Noob School in terms of working with international partners? Yeah. So I think, you know, the biggest is always try to see things from their perspective, right? I mean, they're in different cultures and different places and they operate in different ways. And you've got to take the time to learn a little bit about that. Yeah. And when you're dealing with, you know, a partner in their company in France and the people that they support,
Starting point is 00:24:27 it's different than the U.S. and in Japan, you know, or in Singapore. So, yeah, they're just nuances and how they do business. And I think, you know, you don't know everything, so you've got to continue to learn. And I think those are the biggest, biggest things is really try to learn what you can from those key people. How overall, how do you feel about like when you took over the sales team to where you left it? Good. In terms of growth and everything, the company growth. Yeah, really good.
Starting point is 00:24:56 We did well. We really increased everybody's sort of throughput in terms of their averages. Yeah. We grew. Super. Yeah. Really good. Company grew pretty good.
Starting point is 00:25:08 Yeah. Good. And so now that you've done that, you're kind of back in Greenville and you're doing some coaching and consulting around the area, I imagine, I don't know. But you're doing that while you're looking for your next kind of VP of sales kind of opportunity. Yeah, so I'm trying to figure out what I want to do with the rest of my life when I grow up. Okay. So one of the things that I learned is, you know, it's really, and I was afforded great opportunities
Starting point is 00:25:36 with John and with a lot of other folks, but, you know, it's a lot about the people, right? The business is about the people. It's also about products, but working with a great company with great people. is really fun. And those aren't super easy to find every day, right? You've got to spend some time and make sure that, you know, what you want to do and then who you want to work with. And so that's what I'm working on now,
Starting point is 00:25:59 trying to figure out what I want to do next with the team of people I want to do it with next. Yeah, well, I mean, think about it. I mean, you've had some great experiences, but it's really only been with three companies. That's kind of amazing. It is sort of amazing. In today's world, you know, you look at folks,
Starting point is 00:26:14 and they might have been with 15 companies, right? I've been with three. Really pretty interesting. Oh, man. That's crazy. Well, let me ask you this. Is there any head trash you can recall that you had when you were, you know, coming up through this where you thought something about selling or sales or managing? And you were sure it was true.
Starting point is 00:26:39 But then once you experienced it, you're like, oh, that was just head trash. That's not true at all. Yeah, there's some really good ones. But I think, you know, one of the ones that a lot of good salespeople make are the idea that they have to try to sell all of them. Right. You just get that and you have some success and you believe that everybody should buy what you have and everybody should be a buyer and it probably is further as from the truth, right?
Starting point is 00:27:06 Not everybody needs what you have. Not everybody's ready to, maybe they do need it, but they don't know they need it yet. They're not quite ready. don't understand it yet. So that was probably one of the biggest things is that later on you realize that not, you know, you don't have to sell every one of them. And in fact, you're probably making it harder on you if you're not doing a really good job qualifying and trying to pick the right ones.
Starting point is 00:27:26 Yeah. That's a great. That's a great head trash. I had the same thing. I used to feel like I was somehow failing every time I didn't close a new league. Why can't we sell all hundred? All of them. You know, Larry would say, how'd that call go?
Starting point is 00:27:40 Oh, he's not going to buy. Oh, you know. You're going to get in trouble every time. And what we've both learned is, you know, there's 100 prospects. You know, maybe there's 11, if we're lucky, that are ready to buy. That's right. And let's just find those 11 real quick. Right.
Starting point is 00:27:57 That's right. Work smart. Work smart. Right. Help me. Those are the ones that need our help. And then what would your favorite word be? So I got, I had a couple favorite words.
Starting point is 00:28:06 Okay. You can do that. So I did a sales favorite word, just a blast from the past. It's a verb. It's a word. It's a made-up word. All right. So when we started at Datastream, there was no sales force yet.
Starting point is 00:28:21 There was no CRM systems. There were little things out there. And we had our own little database that I think maybe Will McEwen or somebody had made in paradox, yeah. In Paradox. And so at the end, when you disqualified somebody who didn't sell them something, you sixed them. Sixth them.
Starting point is 00:28:39 Sixth. Yes, I remember that. Sixth. A deep six, yeah. A sixth. Because they were like a one was a customer, a two was about to buy, three was a maybe, four was unqualified, five was a partner. Remember that? That was a partner.
Starting point is 00:28:53 That was like a partner. It's almost as bad as a six. Yeah. That's right. So when they didn't make it, you sixed them. Yeah. So that's my favorite sales word. I love it.
Starting point is 00:29:03 I love it. You know, a couple other words I like are privy and zeal. Okay. I like those. I love that. Privy. Be privy to. Privy to, in on. Yeah.
Starting point is 00:29:15 En on something. Zeal. Zeal. Do you play wordal? Michelle plays wordle. You got to get on that. She's much better than me. I help her sometimes, but she crushes it.
Starting point is 00:29:24 We do the wordal every day. I do it. My wife does it and my daughter Lizzie does it. And so that's kind of how we stay connected. Yeah. Who does the wordle first every day? There's another one. Do you do Samantle?
Starting point is 00:29:37 You've got to try Samantle. Wurdle's all I can take on. So I'm not that great at Wordle. I'm better at Semantle. Okay. So Samantle, you guess a word, and it tells you if you're hot or cold, closer to the word you're trying to get to.
Starting point is 00:29:51 Whoa. And it keeps going. It keeps going. So I'm a little bit better than that. How do you spell it? I think it's S-E-M-T-L-E. Semantle. Oh, it's semantic.
Starting point is 00:29:59 Okay. Semantics, semantle. I'll try that. And one more word, or is that it? That's it. Okay. Those are good words? Zeal, Privy, and, sixth.
Starting point is 00:30:07 Okay. Okay. All right. But lastly, for the Noob School, folks, anybody who wants to get in touch with Dustin for any reason, how would they do that? You can certainly find me on LinkedIn and connect, or you can reach out to me. Dustin got Caudell at gmail.com. Gmail.com. Okay.
Starting point is 00:30:24 Okay. Well, thanks for being with me on the ride so far. Yeah. We've got a lot more to do. A ton more to do. I don't know what it is yet. Yeah. That's part of the adventure.
Starting point is 00:30:37 Yeah. We'll have to have you come back and we'll do a drill. down on, like, sometimes we'll do like deal analysis and stories and such. So we'll have me back for story time. Good. I'd love to. Thanks for having me. Thank you, Dustin. Thank you. Thank you, man. Thank you. Thank you.

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