Noob School - Episode 90: A Pillar of Greenville SC Fitness - Billy Fletcher

Episode Date: November 6, 2023

On today's episode of Noob School, we're joined by Billy Fletcher of Optimization Training Lab, speaking on how sales experience ties into his industry. Tune in for excellent advice on fitness for people from all walks of life, from information on Jiu-Jitsu to Fletcher Fitness - a personalized program developed by Billy himself. I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #noobschool #salestraining #sales #training #entrepreneur #salestips #salesadvice

New School. All right, well, welcome back to Noob School. Today, I've got the OG of fitness in Greenville, South Carolina, Billy Fletcher. Billy, welcome to the Noob School. I appreciate you having me here. I'm looking forward to best talking. Good. Awesome, awesome. Well, Billy has done more things for fitness in Greenville than anybody that I know going back to

what the early 90s? Yeah, it was probably early 90s when I first moved to Greenville, yes, yes. So you started in a, well, now he's got a big gym with multiple things in it. I'm one of his customers, but he's got

the best jujitsu in the area. He'll tell you more about that. He's got a special place for getting high school and kids kind of optimized for sports. And he's got a really cool way to train people using resistance weights, particularly let's say more mature people, to kind of keep their muscle tone up as they age

without spending a lot of time, which is good. And that's called Optimization Fitness Lab. Training Lab, yes. Training Lab, excuse me. So you've got a big, a big complex over there, but you started in 96. There's a town called 96 in South Carolina. Where is 96?

If most people familiar with Greenwood, it's right near Greenwood. So Greenwood was the big city to us back then. You went to Greenwood. That's great. We didn't have anything in 96. That's great. That's great. And you told me you weren't as big and strong as you were or now,

but you were in sports and fitness in an early age? Yes. I mean, growing up in a small town, it wasn't really a lot to do. So almost everybody played sports. And I wouldn't say I was, you know, I wouldn't, looking back, I would not consider myself really much of an athlete. Yeah. But really kind of changed, I guess,

and really kind of led me down the path I'm on now. I had some very, what I could see, to be very good coaches that encourage, me and and then when I you know they say well he'll work hard so would work hard and they they acknowledge me for that and that encouraged me more and then you know and getting in the weight room way back like when I was in the the seventh grade I remember the first time I went and picked up some way I didn't really know I was doing but they had some supervision there and everything and that really changed my really changed my life starting there you

know but I give credit a lot to the coaches because you know they had not had those same coaches. Maybe I would have done something else. But yeah, and you know, just physically changing, you know, through my training, but also probably more that I would say looking back is also the psychological piece, you know, gaining confidence and, you know, put the work in. You can get a result. That sort of thing is also a big part of it. And so just to stay on that point for a second, do the work, you know, drink the water, get the sleep, get the sunlight. All that stuff, and you see your body respond and your markers are better and whatever the things are. And that carries over, like my point with the salespeople is, that carries over to sales.

If they say, you know, if I make the calls, if I show up on time, if I follow the process, the results are going to come. It's the same thing. Yep. Yep. Yeah. It's the same thing. And the more you see that success, the easier it is to keep doing it. Absolutely.

Right. Absolutely. Yeah. Interesting. Okay. Okay. So, all right, so 96 and you went to Clemson. Yes. Okay. And what did you study there? Well, I tried to find my way there, like I would say. So I started off and actually in education because I wanted to, I thought I wanted to coach, which I am coaching now, but just in a different route. And then later went back in health science, which was more related to what I'm actually doing now. And, yeah, those are really the main things that I studied there. Mm-hmm. Have you followed anybody that's doing, like, really out-of-the-box things to try to live a really long time? I would say that's probably the people I follow the most, yeah.

I mean, that's, you know, now is, you know, wasn't my, I wasn't thinking like that when I was, you know, back college and that's all going to live forever. Yes. Yeah. But now I think that's become more of my focus over the last few years, not just for myself personally. And that's kind of been part of my journey too, is it's like I've been very fortunate to be able to kind of follow my passion and be able to make a living doing it.

So it's kind of like the things that we have at our gym are things that I love. So I don't have a gym to do one thing and then I do something else. It's kind of part of my whole life. And of course, the longevity part has become, you know, as I get older, it becomes even more important. Every day. But not just, you know, living longer, but living well. Yeah. You know, and that includes, you know, physically but also mentally.

Yeah. You know, even the spiritual side of it is a part of that. And, you know, so, yeah, that's, I would say, you know, a lot of people I look at in that area. I just actually found out this morning that I think you're a fan of Martin Divine. Yes. So I've did a bunch of training with Mark. So he's kind of a guy look up to. You know, Dave, Dave Asprey is another guy.

I'd be familiar with him. And I've done some things through some other organizations, a Piron, which is a company that really, they do like performance medicine. So I really learned a lot from them through some of their, you know, coaching programs. You know, looking at, you know, DNA and genetics and trying to optimize people from that perspective. So, yeah, that's a huge area of interest for me. Yeah. And then it comes back to, you know, for us, like, you know, part of it, the big part of it for us is, especially as we get older is our, you know, our muscular system, you know, just keeping it as strong as we can and as mobile as we can.

So, yeah. Well, Dave Osprey sounds familiar, but there's one guy that I've been following who young entrepreneur sold his business for, a boatload of money and kind of devoted his life to, with himself being a guinea pig, to figure out, you know, how long can he live? And he's lowered, whatever that test is, it says, how old is your body? Yes. He's lowered his, like, every year for 10 years. Yep.

So he's getting younger. Yeah. And he's doing the blood transfusions, and he takes like 140 supplements. Yeah. You know what I'm talking about? Have you heard of this guy? There's a few amount. I'm not sure the specific one.

We'll figure that out later. but it's wild. And he looks crazy. I mean, he's just completely ripped because he's just, his body is kind of his business. Right, right. But I'll go back just sideways for a second. One of my points to, I work with a lot of people

that are young people that are in college, remember, they're just out of college. There's always that thing of what am I going to do? What am I going to do? I had that when I was that age. What am I going to do? And I always tell him, you know, whatever you like, whatever your passions are, you know, try to find a way to get in that ecosystem.

All right? And people like just recently, last week, a young man said he wants to be a race car driver. Hadn't really driven a lot of race cars, but he loves this Formula One. And I said, well, it's okay. I said, you're a really good salesperson. So why don't you see if you can go sell for any of those magazines. or websites or suppliers or just get in there. And while you're there, you know, maybe you start driving on the weekends or something.

But, you know, honestly, no one's going to hire you probably tomorrow to be a Formula One guy. But I think, you know, in your case, you are in a different, very different place today than when you started. But you just got in the game, right? You got in the game. Right. Like I know at Clemson you were working for Nautilus, right? Yes. Yeah.

Yeah. So you worked at a gym. started to understand what that was like and that probably wasn't what you wanted to do for your whole life but it was it was an entry point yes yeah and how long did you do that um i worked there for i think two years um and the gentleman that owned that gym uh wanted to open up a one-on-one gym in greenville and so asked me to come you know work with him and so that's kind of how i got to grahamble yeah and uh you know of course he's been here ever since but it yeah But it's just, it's taken on, yes, like you said, it's taken on so many different, you know, pieces.

You know, I mean, like I said, you know, beginning it was probably more focused on the physical. Like I said, you know, just the physical training, you know, getting people just in shape and that sort of thing. But that led into interest in other areas of, you know, just really, you know, seeing people, like the physical is just a way to help people transform. So, and then when I saw that, that was really that that was even. And really, looking back, that's the same thing that happened to me. It's like I said, the psychological piece of it was probably a bigger transformation, but I didn't really realize it at the time into looking back. And now with people that I see make changes.

And sometimes just changing their belief in themselves. You know, and you see that sometimes through physical training. They're not, maybe they don't believe they can do it or they can lose weight or they can, you know, build muscle or get stronger. And they see that and like, oh, where else can I apply this? You know, like you said, it's the same principle. It's a process. It is.

You know, and you can, you know, if you got the right process, you can apply it. Well, isn't, like, your weight, isn't that just like the ultimate wrong way to look at things? It's like, how much do I weigh? Yeah, I think so. I mean, you know, it's, you know, it's really more about the composition of that weight. Yeah. You know, I think a lot of people, you know, I even have some doctors as clients that still will kind of focus on that sometimes. I'm like, you should know better.

Yeah. And we kind of joke about it, but yes, it's like it's you can be the same weight, you know, that you were, you know, when you're 50 that you were when you're 20 and look totally different. I had a guy on my basketball team in college, he was four inches shorter than me and weighed 30 pounds more and was ripped. Yes. I mean, compared to me, he was just all muscle. It was like like a boxer dog or something, the way he looked. And he had, you know, he's very lean. And that's the first time it hit my head that maybe this whole, how much do our weight thing,

is not that big a deal. You know, and especially I think it's hard for women. Yeah. It's just kind of how, you know, from society or whatever, they kind of focus on a weight. But, you know. That's such a weird thing, too, because who knows what a woman weighs? Right. No one's telling.

Unless she tells them. Yeah, no one's telling. Yeah. Yeah, I think it's for some, I don't know who in the world made that, made that the standard that people worry about because it's, it's so wrong. That's just how life is sometimes. We believe things for reasons that aren't necessarily true. Yep. I call that head trash.

Yeah. So what about the, is it jujitsu or judo? Judo? Jiu-Jitsu. Jiu-Jitsu. Yep. Now, how did you bring that to Greenville? Why did you do that?

Same kind of thing. You know, I had an interest in martial arts. And I trained in a few other styles of martial arts. And I think most people, at least my age, that, you know, got a jih Tjitsu. And originally it was from the UFC, the ultimate fighting championship. And when that first started, it was really, you know, it wasn't like it is now. It was no rounds, no weight classes, you know, no time limit. very few rules.

They didn't even wear gloves. But that came out of what was called the Gracie Challenge. It was basically like, you know, in martial arts, you have, you know, you mentioned like judo or, you know, karate or these different ones. And if you go to any of those schools, it used to be like if you went in, they'd say, well, this is the best art. And so how do you know? You know, and so that was kind of the graces. Oh, okay. They said basically, well, you know, we'll show you.

Yeah. Yeah, we'll come to your school and we'll have a match. And we'll see who wins. You know, and that, they used to do that in Brazil, which is, you know, kind of Brazilian jiu-jitsu is the style that we teach. And then watching the first few UFCs, it was a, yeah, who actually, it was pretty cool. I think it was the year before last, Hoys Gracie, who was famous as a Hall of Fame, was really the first Gracie to fight the UFC and won, like, the first two or three tournaments. And he's not a big imposing guy. like, you know, like six foot, maybe 175 pounds,

and he's fighting guys that weigh way more. So I'm like, he's making it work. I'm like, whatever he's doing, work. So I became very interested in that. And there was really nothing in Greenville at the time. And the closest place I could find was Atlanta. Okay. And I didn't know when I went down there that I was training with a legend,

but Jacques-Aray, his founder of alliance, went down there. It was a little intimidated at first. didn't know really what they expect, but they were just great. Jacques'eret's always been great to me and started training down there. And my intention was to go down once a month. And then that, I was like, you know, came once a week. But I'm only training like once a week and then trying to find people to do stuff with the other times that didn't know anything like me.

And I go down there and all those guys are training all the time. I was like, I had to do something different. And so I taught a Jacare about opening up a school here in Greenville just to really honestly to have people to train with with my whole intention being eventually to bring someone much better than me to teach and we're eventually able to do that with Hafiel who's our chief instructor now who's really been instrumental in building our program to where it is now like there were no black belts in the whole state of South Carolina and I think we have like close to

30 training in our school now so it's pretty it's pretty cool that's very cool and so So just how would a 170-pound person beat like someone, there's like 250, some bigger person? What do they do? Well, it's kind of cool. I watched the MMA a little bit. Will you get like grab a knee or something? Yeah, well, Jiu-Jitsu is more the grappling part. So now the UFC, not to disparage it at all, it's a spectator sport.

So people understand getting punched and kicked. So they have rounds now. And if you're on the ground too long, they'll stand you up. Yeah, okay. But if you watch the old UFC's like they were, I mean, especially if you didn't know what Jiu-Jitsu is boring. It's just, it's like they're laying on the ground from 30 minutes, you know. But basically it's utilizing, you know, so the self-defense part, you know, we take in

consideration like, you know, punches and kicks, but for the sport itself, it's just grappling. So think of it as like wrestling with submissions. So you can do, you know, joint lock. some chokes, that sort of thing. So it's really, like you mentioned, the process, it's the same thing with Jiu-Jitsu. It's like it's technique. Yeah.

You know, so you're using technique, and what we tell people is, you know, it's really understanding, you know, obviously the techniques, but they're applying leverage. So if you have leverage, you have an advantage, and then also being able to calm your mind and be able to think.

You know, so if you're under duress, you played sports. So some people, like, when the pressure's on, they don't respond as well. If you stay calm, you can perform. So that's another beautiful benefit. With some of our older clients that we've gotten into,

we have a we call a master's class on Saturday, which is, you know, for some of the older. I mean, I should go to that. We'd love to have you in that. We love to have that. But it's, yeah, because it's, you know, we're not putting you against 20-year-olds and that sort of thing.

It's just so you can learn the movement. You have to be very attentive because if you've, you know, you've got to be focused on what you're doing. But, yeah, so being able to really apply that to a technique with someone resisting is, you know, it's pretty amazing. So, yeah, if the person has the technique, you know, they can overcome a much larger opponent. Right, I got it. Let's talk about the resistance training and why that's so interesting in terms of, because I know as people age, one of the things is they lose muscle and if they fall, they might hurt themselves.

that kind of thing. So how do you keep that muscle up without going to the gym, you know, two hours a day? So tell us about this thing, and this is the thing I'm doing. Sorry, I love it. Yeah, so kind of in general, our, you know, what we say is our system is really focused on, you know, quantified, high-intensity strength training. So, you know, you're mentioning sales earlier, like, you know, this kind of a, maybe you can tell me if I'm screwing this quote. I think it was Peter Druckers talk about if you want to manage something, you've got to measure. it. So we utilize some special technology, ARX, which basically stands for adaptive resistance exercise,

which you've had a chance to experience. So we use that for a training tool, but also is a measurable. So we can measure how much force you're creating. We do it in a safe way, but it allows us to really measure how a person is increasing in strength. So our focus in the training is really to stimulate, you know, that's what we always tell people, like the primary objective of the exercise is to stimulate the muscle. And then we do that through, you know, high intensity exercise. And, you know, one of the forms, you know, processes we use is basically taking the muscle to fatigue. So, you know, and our philosophy of that is if we're going to train the muscle intensely, we can't train it for long.

You know, it's like if you compare it to running, you know, if I'm going to sprint as hard as I can, I'm not going to go for very long. If I want to go at less intensity, I can keep going for a long time, you know, but for the type of result we're looking for and the stimulus we're looking for building muscle and building strength, then intensity needs to be high. So, and we do the movements in a slow and controlled manner to keep it safe. So we can train in a high level of effort while keeping the joints safe, fatiguing the muscle, and then letting the body do what it does, which is recover and adapt to that stress.

So that's why the workouts are, you know, I mean, it works out good from an efficiency standpoint, but the reason they're short is because they're intense. Yeah. You know, so, you know, and doing that, you know, one to two days a week is what our typical client will do for that. Yeah, yeah, which I find amazing that I can, most people can keep their muscle tone up or maybe even improve it a little bit with one or two 30-minute sessions a week. Look, that's pretty cool.

Yep. That's pretty cool. And again, I want to keep harping on something is that, you know, Billy found and chose something he really liked at a young age. And it's so easy as a young person to see Billy now and say, well, I want to do what he's doing, which is a big multi-jum, with Jiu-Jitsu and stuff. That's not how it starts. Right? You started studying it, and then you lived it, you worked it, and you started working for somebody else, and you worked for somebody else again. And eventually, how did you make that?

bridge from doing the one-on-one to having your own thing? Yeah, I mean, I think some of it looking back was, you know, well, actually, I would say my uncle was very instrumental in that. He was looking for, for, I knew I wanted to have my own place. And he was looking for an investment. And I won't say he was a smart businessman because I had no clue what I was doing from a business standpoint. But at least he invested and at least he got his money.

back and, you know, I think it was a good investment for it. But, but yeah, I mean, I just took the jump and it kind of, you know, went for it. And, you know, when you talk about like the sales and the business part, I would say for me, that would be one thing I would recommend to someone, you know, if they're asking my opinion of it, make sure you got that other part too. I was fortunate enough to be able to be successful without much of a, you know, understanding of the business side of it. I was basically just because I was super passionate about it.

In the last few years, I've kind of spent more time focusing on the other part as well. So make sure that we're not just measuring things with results in the gym, but also looking at it from a business standpoint. Because you've got to have revenue coming in to pay the bills and be able to do it and be able to add equipment and be able to offer a better service. So that would be, I would say, the other side of the equation. that I didn't put a lot of focus on in the beginning. Yeah.

I think it's very normal. It was very normal. It was my first business, you know, I really had almost no chance of success. I had a good idea and nothing to back it up. I mean, I didn't know how to do sales, marketing, accounting, anything, you know. And so I tell people all the time when they have a good idea. I'm like, you've got to round out those other things, you know, whether it's sales or marketing or whatever. I think your passion and you just did such a good job,

you probably drew enough people in the gym to make money. So you did not have what sales training at the beginning. In your career thus far, what things have you done on the sales side that have worked well? Honestly, for us has been, I would say, really the referral business, you know, just, you know, just basically try to do a really good job with the clients that you work with. And that's really how we've mostly, from a fitness side of it for sure, that's how we've mostly built our business. And a lot with our jih Tzu program as well.

You know, Hafiel, who does a really good job with the social media part for getting the word out there about our jih Tzu program. And we have someone that we, you know, have hired to help with that too as far as promoting it and, you know, getting people to come in. for the demo sessions and that sort of thing. So, but yeah, that's really been in the last. I mean, we saw a big difference when we started doing that in the jiu- because we felt like we had a good product,

especially with the jihad, so we thought we had a good product, but we're like, why are more people not coming in? Yeah. And I think some of it was just they didn't know we're there. I think that's true. I think it's true. I mean, I think in my case, I was actually looking for wanting someplace where I could do a little bit of,

because I do Orange Theory, every day. But I wanted to add some weights. In fact, Arn's theory told me, John, you should add one or two times a week with some heavier weights. And I think Devin Pace called me and just said, hey, I'm doing this thing. You might be interested kind of thing. It was good for me. But that's the thing. If you got something as good as you have, you know, you need to, I think you need to be more aggressive, even if it's just on social media, saying this is the kind of stuff we can do for you. Yep.

Most people don't know if you can get your, keep your muscles strong, you know, for an hour a week. Yep. It's pretty good. Yep. Yep. Yep. If you tried anything in sales or marketing that's just been a huge flop, was the

biggest flop ever? The biggest flop ever. I mean, honestly, I've tried several different things. I think, and just looking back, I don't remember any specific ones, but just, I think part of it is I didn't have. have a really good plan. Yeah. And then also, for some things, I probably also didn't give it enough time.

You know, so I think that's, I mean, really honestly, everything, if I'm being honest, looking back, I think everything we tried sales-wise or like marketing never paid off until probably the last two or three years. And that was our thing we deal with our social media. Yeah. It was probably the biggest thing from that side. And then I work with a gentleman. She has a podcast.

It's called a high-intensity business podcast. We brings in people in my industry to talk about business, but also just the exercise, you know, sometimes it would be just purely about how to train. And other times it would be about business and that sort of thing. And he started coaching me a couple years ago and spent a big help on that side too. Well, you brought the first CrossFit to Greenville, right? I believe so. I believe so.

Yes. What year would that have been? That's probably been, let's see, probably about 13 or 14 years ago, I believe. Wow. Yeah, yeah. And where was that located? Well, at the time, we were on Washington Street. Okay.

And I was doing one-on-one training, and I had the jiu-jitsu. And at that time, I was doing it all. I was teaching jiu-jitsu, and I was like, man, this is rough. And I was also always searching for a better way, you know. Which I say now is like, say it was a mistake, but I wasn't saying I was searching for a better way. I was searching for the best way. And, you know, now I'd say, you know, there's, I'm not going to say there's one best way. There's many ways that work, right?

And it's just finding what is best for you at that time. Yeah. So the training I was doing originally then was very similar to what we're doing now. We didn't have some of the, like, the ARX or anything like that. And then that's when I said, I've been looking at this CrossFit stuff. and let me, you know, see what that's all about. So I said, well, maybe that's a better way. And so we started doing that and we were in that same location.

And then we moved to Lawrence Road. And that's really where we had the CrossFit gym there. Okay. I've seen that gym many times. Yeah, my son, Taylor, has been a CrossFit instructor for a number of years. It was a CrossFit reaction with Brandon for a while. Now he's at the Roupe. know the Roupe, it's a veterans center that just opened up. He's going to the CrossFit gym there.

Awesome. I worked with him for years, but I think I've just aged out. Yeah. I mean, that's why we basically moved away from it. It's like it's great. I mean, I'm not going to say it doesn't work. But for long term, sometimes it's challenging. Like it can kind of beat your body up.

So on the social media side, which social media is working best for you? Really, I would say Instagram and Facebook still some, but you still do ads through Facebook. And like I said, for our jiu-jitsu program, we really helped us get because we have, where you can basically sign up for a free trial. So it's, you know, no pressure, you know, you come in, you can try it out. And we basically give two private classes and then we, and there are two private sessions. Then you can come try a group class. And, you know, we had a pretty good, you know, when people come in and try it, they like it, you know.

And, of course, we do a similar thing with our fitness now. We say, you know, come see what it's all about. Yeah. You know, no pressure. Find out what you're looking for. Make sure it fits because if it doesn't, you know, it's not what you're looking for. We don't want you to sign up. It's not like a gym where we want you to sign up and never show up.

We want you to show up. So I think that, you know, that allowed us. to really get people in to come in and try it. Whereas before we would offer like a class, but I think doing the private first and using the social media as a way to get people to sign up for that, has been really helpful. So I came in for the test class with Devin.

We're finished. She goes, so you want the one class a week or two? Excellent clothes. I love it. She's probably, I'm the worst closers. So her and Larry, let do the do the most of the sales. That's great. That's great.

We're going over to the favorites now. What would your favorite book be? When people ask me that before, I realized I kind of go to probably some of the things I've read last. That's because it's fresh in my mind. But one book actually, Hothiel, or Jiu-Jitza surgery, gave me, which has really been incredible. It's a book called Becoming. supernatural by Dr. Joe Dispenza. Okay.

And that's really kind of blown my mind. I was already interested in some of the things he talked about, but just the way it explains things. And speaking of like longevity, I guess he would be another person that I would look at from that perspective as well. Okay. Pretty amazing stuff.

And I think, you know, he's not really talking specifically about fitness, but some of the things he talks about, and the mind and how that impacts our body and everything else is just, you know, it's pretty amazing. So I think he wrote a book also called You Are the Placebo. I have not read that one yet, but that's on my list. I've heard great things about Dispenza.

Yeah. I just haven't read it yet, but that's a good one. Okay. Favorite band? What pots in my mind is Prince? Prince. Nice. That is awesome. That is awesome.

Oh, Prince, man. He could play any instrument, right? I think so, yeah. Yeah. Yeah. Yeah. And then favorite word? That's the easy one for me. Arate. Aratee. What does that mean?

It's a Greek word. Basically, it means like excellence. I think if you were to look it up in the dictionary, but actually I heard a gentleman who also has kind of, I thought a lot of his work, Brian Johnson. He was on a podcast with Mark Devine, and I think Mark asked him a similar question, you know, and he said, basically, I can sum up my life's purpose in that one word.

And so his way of describing it was Arte is about being your best self from moment to moment to moment. And I was like, wow, that's pretty powerful. You know. So that kind of like, that really stuck with me, you know. And so, you know, I tell people that that's kind of the goal. You know, do I fail every day? Yes.

But if you can have that as a goal, you know, it's pretty, it's pretty powerful. So, yeah, so we originally in our logo for the gym, we had that in there, but it was a little too much. Too much. And so we took that out, but still a big piece of kind of driving force, so to speak. I'll have to look into that. I've just, I mean, in the last year or two, I think I've finally turned a corner. You know, we hear and we talk about things like, you know, all we have is this moment and blah, blah, blah, you know. And I used to always hear that.

And it just kind of went in one ear and out the other. And then I would worry about what happened 10 years ago and I'd be worried about what might happen eight years from now. And I finally got into the point where I just, I really don't worry about it anymore. I really say today, today is today. I mean, I don't have any other day at the moment. The Super Bowl didn't happen this afternoon. So today is the day we got. So what are we going to do with it?

Yeah, yeah. And then tomorrow, hopefully we'll have another one. But we don't have next week. We don't have last week. Yep. Right? Yep. Isn't that wild?

I heard, I mean, I've heard it the same way many times. Of course, R-I-Tay that really kind of really got me thinking about it. I heard a lady just last week I was watching a documentary, and the way she were, I mean, I wish I could remember exactly how she said it, but she wasn't saying like you don't, because sometimes I'm taking that as like not planning. You got to plan. She's like, it's not you're not planning, but really you only, you always only have like right now. You know, the past is the past, can't do anything about that. The future, you know. But that the way she wore it was really, really powerful, you know, which really makes you think, you know. And so it's really true, I guess. You only have that one, you know, if you read Joe's book, it'll blow your mind even more because he's like different dimensions and all that stuff. It's out there. I'll read it.

I'll read it when we get together and talk about it. Maybe we'll do a book review or something. That's cool. So in terms of promotion, why don't you just, for the record, talk about whatever you want to promote or any part of your gym or anything for the listeners. Okay. Yeah, I would say probably right now, you know like so we kind of like I said I mentioned we kind of rebranded the name of the gym

optimization training lab you know because going back to the Arateate thing is like look at it there's everybody may have different paths of what that means and then like what optimization means you know so and obviously we don't have every path at our gym but we do have kind of three different ones really that we focus on so we have the fitness part which is what you're doing you know and I say that's just piece. You know, there's also the mental part as well and other things that we work on within within that. There's a jiu-jitsu path and then there's the, you know, sports and speed school that Braille runs. That could be a path, especially for our younger kids that are playing sports and so forth. So, and then just, you know, if that resonates, you know, our website, all of our

programs we have what we talked about, you know, you can sign up for a free demo and come see what we're all about. You know, we've had people come in for one thing and end up doing something else. Yeah. You know, we had one gentleman a few years ago came for Jiu-Jitsu, you know, and he just was overweight and really struggling with some health issues and that sort of thing. And, you know, so why don't you just come try to work out, get a little better shape first, you know, and now he's lost, you know, over 100 pounds.

Wow. He's become an instructor himself and that sort of thing. So you never know where it's going to lead. So you're all about optimizing health. You have a couple of different ways to do that. Okay. All right. Well, you are the OG of Health and Fitness in Greenville, and we're lucky to have you.

Well, thank you. Thank you. Thank you. Don't be going back to 96. But thank you very much, and thanks for doing so much for Greenville. Thank you. All right. Appreciate you.

Thank you. All right.