Normal Gossip - Minder, the Finder, and the Grinder with Elise Hu
Episode Date: May 22, 2024Elise Hu joins us for a tale of startup bros and the hermit crabs that come between them. Buy Elise's book, Flawless: Lessons in Looks and Culture from the K-Beauty Capital. PRE-ORDER KELSE...Y'S BOOK, YOU DIDN'T HEAR THIS FROM ME, HERE!!!Subscribe to our new newsletter for writing from Kelsey and Alex, blog recommendations, and bonus secrets! You can support Normal Gossip directly by buying merch or becoming a Friend or a Friend-of-Friend at supportnormalgossip.com.Our merch shop is run by Dan McQuade. You can also find all kinds of info about us and how to submit gossip on our Komi page: https://normalgossip.komi.io/Episode transcript here.Follow the show on Instagram @normalgossip, and if you have gossip, email us at normalgossip@defector.com or leave us a voicemail at 26-79-GOSSIP.Normal Gossip is hosted by Kelsey McKinney (@mckinneykelsey) and produced by Alex Sujong Laughlin (@alexlaughs) and Ozzy Llinas Goodman. Jae Towle Vieira (@jaetowlevieira) is our associate producer. Abigail Segel (@AbigailSegel) is our intern. Justin Ellis is Defector's projects editor.Show art by Tara Jacoby.Normal Gossip is a proud member of Radiotopia.
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Hi, and welcome to Normal Gossip. I'm Kelsey McKinney, and in each episode of this podcast,
we're going to bring you an anonymous morsel of gossip from the real world. I am so excited
to have with me today, Elise Hue. Elise is the host of TED Talks Daily and a host at
large at NPR, as well as the author of Flawless, Lessons in Looks and Culture
from the K-Beauty Capital, which is based on her years as a foreign correspondent in
Seoul, South Korea. Previously, Elise helped found the Texas Tribune, a nonprofit digital
startup. She is a graduate of the University of Missouri Columbia Journalism School, and
she lives in Los Angeles with her three daughters. Elise, welcome.
Thank you so much. I'm super caffeinated and ready to go.
Hell yeah. Elise, we are both Texas girls. We're from almost the same place. I wonder,
do you think that there's anything distinctive about the way Texans gossip?
It's more physical. It's the knee slapping. It's the kind of leaning in. I think the
physicality is really special. I think there's a certain gameness among my Texas girls and
Texas guys when we share stories.
Yeah. I think for me, I live in Philadelphia now and it's the first place I've lived
since growing up in Texas that has a volume that's way higher. It's just louder. People are just yelling, and I don't
really know why, but I feel like that's connected to what you're saying, this exuberance of
gossip and excitement. You have three daughters. How do you think about talking to them about
gossip? I have a tween now. My oldest daughter is 11. And she is in that time, it all started
around fourth grade, but I think it gets worse in fifth grade and then in middle school where
people are starting to be very judgy with one another and talking behind each other's
backs. And I try not to intervene. And the reason I try not to intervene is because I want her to not have or get used to the
idea of an adult swooping in and helping them with their interpersonal crises.
Affairs.
Right.
Affairs.
So I try to be the person that she can talk to.
I just don't want us to have the kind of relationship where she feels like she has to keep things
from me or keep everything from me. And so
usually when she does share, I'm like, thank you so much for sharing and try not to have
an opinion, though she would tell you the opposite. She would be like, oh, every time
I tell you anything, you launch into a lecture. So let's just be realistic about how our perceptions
of the situation are different. But I just
try and tell her like, look, I don't care who your friends are. Like you can choose
who your friends are, but there is no quarter for a lack of kindness. So what I want to
do is just impart a basic kindness. And because the middle school years can be very fraught.
I've heard that you are a big community builder, that you are like force all my friends to
be friends with each other.
That's my dream. Right. That's what I want on my tombstone. Like that all her friends
became friends.
Oh, that's so beautiful. It does kind of restrict your gossip access though, doesn't
it? If all your friends are friends. Have you considered this as a
potential downside?
No, you just have to be really careful about your group chat, who was on the group chat.
So the channels, like managing channels is really important. Also just generally not
being under the influence when you're gossiping is very important.
Being able to have like mental wherewithal.
Yeah, you actually have to have the cognition, right?
Like I was having this conversation with Kat. I was having a different conversation with
Liz. Liz knows about Kat's husband. You know, like it's, you just got to keep all your channels
straight. Yeah. It's always funny to me when people are drinking on reality game shows
in particular, because I'm like, you are making a huge strategic
error because by drinking you're going to be loose-lipped and then you're in trouble.
A good gossip is loose-lipped intentionally and strategically and not accidentally.
Yes.
Yes.
I mean, we don't get paid much as journalists.
True.
So we trade in information.
Our currency ends up being information. And as a result,
you really have to know how to hold it back.
I heard that you brought a gossip for me.
I sure did. It's kind of an apocryphal tale.
Great. I'm terrified.
Is that gossip? If it's an apocryphal tale. I've heard it a few times.
I think most stories are gossip, but that's one of my hot takes.
So okay.
It's a little story from the pre-digital age.
Perfect.
So I think it's about the mid-90s because when this was told to me in the auths, the
characters were already decades older than me.
Okay.
There's a man and he's a known cad.
He's a cad.
He's a man and he's a known cad. He's a cad. His relationships with women
don't observe traditional borders. Okay. He's married. He has two daughters. Okay.
And he has one of those jobs where he's away from home a lot. Oh, how convenient. Isn't
that interesting? It really helps when you're a cad because it allows him to form a relationship with
another woman.
He takes on a mistress and him and his mistress are going along fine for about a year or so.
No one's the wiser.
Then this guy gets a little ambitious in his endeavors in his extracurricular. That's someone like you like to hear.
His nights are already busy, right?
His nights are busy with the wife and family or with the mistress.
Right.
And so he picks up a woman at work.
Oh, a daytime mistress.
Exactly.
Perfect.
Because his nights aren't free.
Whenever I hear about men like this, I'm like, aren't you exhausted? This just seems like
so much work to me to be like, okay, so I have my wife and then I have my nighttime
mistress and then I have my daytime mistress. It's like, maybe you just need a hobby.
Clearly, he has a lot of stamina or extreme horniness or something. Because he can fit all of this in. The daytime mistress
and the man only meet up at lunch for nooners because that's the only opportunity.
Because she's a daytime mistress.
So anyway, he keeps this relationship going with the flings at lunch. He brings her to
his place for these nooners. But someone-
To the place that he lives in with his wife
or to a second place that he has because he travels for work.
This I don't know. As we say in Texas, don't catch me lying because I don't know this
particular part of it. When I first heard this story, I didn't ask the right question
clearly. I'm like, where is this place? Sometimes you get too excited.
Geographically, like which zip code is it in? Yeah.
No, I don't know any of this stuff.
Okay.
I only know the particular relational dynamics.
But it's not the office.
Yeah, it's not the office.
It is a home.
It is a home where he has a bed.
Okay.
And this is when the triple timing kind of begins to unravel.
Uh-oh.
And he starts to get in over his skis.
Though I would say he was in over his skis when he tried to bring on the daytime situation.
Yes, I would agree with that.
But somehow it gets word to the nighttime mistress, the main mistress, mistress number
one.
That the daytime mistress exists or that the daytime mistress exists?
Okay, got it. Interesting.
And this mistress is furious. And she's like, I don't believe it. I need to verify this
somehow. But it is the early 1990s. And there is no location tracking. There are no cell
phones. But you know what kind of technology exists at this time? Landlines. Landlines, not effective for this purpose. Facts machines. Facts machines. That
would take too long. Not sure how many people would need to be involved in order to verify
an affair via fax machine. But it is the time of audio baby monitors. So this is pre video
baby monitors. These are baby monitors that
are essentially walkie talkie devices that are always on. It's a transmitter and a receiver,
right? And so main mistress places a baby monitor under the dude's bed and has the
other part of the baby monitor, the receiver baby monitor on her person.
So one day at lunch, she parks outside his place at noon or o'clock.
I mean, tis the season.
Right.
And listens to her end of the baby monitor in the car or from the car.
And that's how she catches him in the act.
Damn.
I was about to say that the problem with a baby monitor, I assume now, but also
especially then is that it has a limited range. You can't sit at your apartment.
No.
Incredible. The information she had gotten is not only that he was having a daytime mistress
affair, but also that it was at noon at his apartment.
It was always during lunch. The daytime part of it is so crucial in
catching him in the act. So she goes on to bust him and she tells the wife, to this day,
the wife and this main mistress remain good friends. Oh my God. And it led the man to say
a phrase that I'll always remember and why I'll always remember
the story.
Please.
He said, never run around on your run around.
Honestly, he's right.
Don't run around on your run around.
Would you like to hear the gossip that I have for you? I cannot wait.
Today's story is about two best bros.
Okay. Our friend of a friend, we're going to call him Emmett. Emmett. Today's story is about two best bros.
Our friend of a friend, we're going to call him Emmett.
Emmett.
Emmett has never had a best bro.
His whole life growing up, he wasn't on teams, couldn't find his group.
He was so excited to leave the town where he grew up and go to college.
He goes to college in a big city in Texas. The lottery roommate he's assigned,
this guy's name is Xander.
Okay. We got Emmett, we got Xander. They meet in college.
Yes. And Xander is like the first day, he's like, do you want to walk and find food with
me? And Emmett's like, yeah, I would love to. And they go on this walk and Xander is
like immediately asking him like
questions nobody has asked him, right? Like he's like, what's your relationship with your parents?
Like, like, what was your high school experience like? They are like,
immediately intimate in a way that Emmett is like, I didn't know boys could have friends like this.
Kaitlin Luna Yeah, I'm already sort of incredulous about this story, because I don't imagine boys to
be really interested in each other's emotional lives either.
Yeah, exactly. And now suddenly he's been gifted by the universe Xander. Oh, sweet.
They're both computer science majors. They both don't like football. They're both left-handed.
They both love video games. It's like everything's coming up in it.
I can't say that being left-handed at the same time as your roommate
really is benefits you in any way. But like, if you have those special scissors, left-handed scissors,
you can share with your roommate. Yeah. And sharing is important. But in it feels like
less secure in this friendship than he wants to because Xander is a really popular
guy. He's very charismatic and he's really good at making friends. Xander has all these
friends and Emmett's like, my friend is Xander. Is this relatable to you at all? What would
you do in this scenario? I would cling on to my one friend for dear life.
Just wrap your tie yourself to him.
He would be my sole source of validation.
Emmett is like, he's a 19 year old boy.
So obviously he's not going to talk to Xander about it, but he's like, I think the solution
to this problem for me is to get a bigger social group.
Of course. I mean, the answer is find other friends.
Yes.
Now that you have a base friend, you can build from this base.
Exactly. So he's like, and being friends with Xander has given him like a little more
confidence, right? Because Xander just like rubs confidence off on people.
That's great.
Yeah. So and it's like, you know, he makes some friends. He starts dating a girl. Their freshman year goes
pretty well. Not only does he have more than one friend, suddenly he has a girlfriend.
Romantic interests. Wow. Okay. Crazy growth. Okay. Their freshman year goes great. Their
sophomore year starts off good. They're still living together. They're still living together. They moved into an apartment, which is very cute. Spring semester is 2020.
Pandemic hits. Now they are in their off-campus apartment, just the two of them. And there are
all of these like little mild dramas, right? Like, Emmett's now girlfriend
Rita is trying to come over and Xander's like, but who does she see? Who's in her circle?
Right? All of this stuff. How big is her bubble? Exactly. They're like, can Xander date? Right?
Like during this period because it seems dangerous, but also he's lonely.
Yeah. Because everybody had different tolerance levels and different protocols too.
Did you have any drama like this, like interpersonal?
Yes, actually. The dissolution of my marriage began during COVID. I'm not trying to get
super dark, and it wasn't actually super dark. It's just that what happens is-
I really just did not see that coming out of it anymore.
No, no, no. You hotbox all your issues, right? Because you're stuck in the same place, living Groundhog
Day. So I'm guessing for Xander and Emmett, it was accelerating or hotboxing at least
some of their issues with one another. It wouldn't have otherwise been apparent had
they been able to leave the house.
Right. Exactly. They have these little issues, but they are like mostly having a good time
hanging out. They're just bored because they're like,
our classes are online. We can't do anything. So they're like, you know what? We're going to move
our computers into the living room, put them on the table. We're going to start fucking around
with some ideas. We're going to see if we can come up with something that the two of us could do that
would occupy our time, but that also might be a future.
This is like Larry and Sergey in the garage.
Yes.
Elise, can you explain crypto?
It is a currency.
You can pay stuff with it.
It is all built on the blockchain.
That blockchain is a universal ledger that everybody can see. So the idea
is that it's supposed to be far more transparent. And yeah, that's a very basic beginner levels
understanding that I have of crypto.
Thank you. I know more than before. One thing I think is important about crypto is that
it is also decentralized, right? Like they're like anti-government, anti-bank. So it's like
a little libertarian in this sense.
That's why the ledger is so important, right? Because there is no central bank. You just
have the ledger to verify these transactions and verify the source of funds and all of
that.
I love that they're using the word ledger. Something about that is very funny to me because
I'm imagining a big book.
Web three, baby.
Literally web three. All these articles are popping up everywhere, right? And Xander and
Emmett, they're computer science majors. They're reading all of these. And they're like, this
seems like the future to us. And while they're thinking about this, they've also been playing
a lot of video games. Do you know what microtransactions are?
No, I don't think so.
A microtransaction is a purchase that you make within a video game.
Okay. So this is the stuff I'm buying my kids in Roblox all the time.
Yes.
Yes.
So I'm constantly having to use my touch ID to buy more Roblox this or that. And so I
am making microtransactions daily, it sounds like.
You're a microt micro transaction queen, actually.
They are just taking my money over there at Roblox.
Our boys are like, what if you could use crypto to make these micro transactions?
Nobody has come up with this before.
Well, I mean, they're in college.
So, in their minds, no. They're like, this is a great idea.
We've got it. They're like, basically, like, what if we were Stripe, but for crypto, right?
What would be the middle software that people use? Yeah, I like this. Oh, you do. Well, it seems like
there's already products like this on the market, but that's fine. I mean, it sounds like, hey,
a business is being born between two friends, like entrepreneurial spirit,
America. Yeah. Yeah. They're like, here we go. We're working on a company. It's an idea.
Is it an app? Like, what is it? And immediately things like are going well, but this also
means that the apartment is like rapidly deteriorating because they are working all the time. Okay.
I'm smelling it. I'm smelling it. Yes. I want you to imagine like Navy sheets. Oh
God. Like those IKEA climbing wall handholds. Yeah. But they're like just for decoration.
You can't actually climb on them. Okay. The two of them are also just like doing voice
to text at all times. So it's like loud in there and the computers make a lot of noise
and it's hot. Yeah. They're in Texas.
Yes.
In the summer.
Yes. So it like smells crazy in there, right? It's like boy hours.
Yeah. Ew.
Do you think that Emmett's girlfriend, Rita, is going to want to come over to this?
No, I'm guessing she's not into it if their relationship is still standing.
Rita is like, I shan't be coming over there into the hackathon cave. It's dark and smells
weird. If you want to see me, you have to come to my apartment.
Yeah, of course.
And it's like, that's fair. One day, Xander gets a call from an investor.
What?
And the investor is like, we want to give you money to do this thing that you're doing.
The thing about the investor is he's like, I want to give you money to do this thing that you're doing. The thing about the
investor is he's like, I want to give you this money. And it's like an unfathomable amount of
money to these two guys, but it's actually not that much money. Right? Like it's like in the
hundreds of thousands, right? So it's still good money, but it's not like to them, they're like,
we're set for life, right? So now is when Xander starts being like, we should drop out of college.
We have money, we should. Do you think they should drop out?
No, but that's because I'm 40. But I guess if somebody were to offer me, so I'm trying
to be my 20 year old self and somebody's offering me hundreds of thousands of dollars to build
my company, then heck yeah. I didn't really like college that much anyway,
is probably what I would say to myself.
Emmett is like, it seems like smart to have a college degree. I don't want to drop out.
And Xander's like, isn't the goal of a computer science degree to drop out? Isn't this what
all the greats have done? Emmett is like, you know what? You're kind of right. And Xander is so persuasive. He's
so charismatic. And so he's like, you know what? We will. We're going to drop out. And
so they drop out of school. Where's our sound effect? They drop out in the spring of their
junior year. The vaccine exists now. They get it. Very quickly, their roles are starting
to become clear. Xander is doing a lot of
coding. He's also meeting with investors. He is the face because he is the charismatic
one.
Okay. So he is the finder. They say in every business, there's a minder, a finder, and
a grinder. You can play different roles.
Explain minder, finder, grinder so that the people will know.
Okay. There's somebody who minds the business who's kind of hands on. If it is a coding
related company, they are actually coding, right? Maybe sometimes. But really, I guess
that's the role of the grinder, who's really kind of the foot soldier doing the labor,
making the product that the company sells. That's the grinder. The minder is more, I
suppose, in the operations role, making sure the taxes get paid, the bills get paid, that they hire whoever they need to hire. So that's minding
the business. And then finder, that's the salesman, right? Or saleswoman. It's the person
who's out there, who's trying to make deals, collabs, new clients, all of that. So that's
finding the business. So you can have a business, especially when it's two people, where somebody's the finder and the minder, and then somebody's the grinder
and the minder, or you can shift roles. But it sounds like in this situation that Xander
is the what?
He's the finder.
That's his primary role.
Exactly. Xander has become the finder, which means that Emmett in your scenario is basically
being both the minder and the grinder. He's doing marketing. He's making playlists. He's
making every digital asset they need. He's making decks so that Zander can present them.
He's troubleshooting the product. He's sending emails. They name their company, we have named
their company Micro, M-Y-C-R-O.
Okay.
It has to be a Z or a Y in there.
Yeah.
Oh, you're right.
It should be micro with a Z at the end.
You're right.
Micro's.
They name their company Micro's with a Z.
Can you foresee any problems with this relationship dynamic?
Of course.
Founder relationships are notoriously difficult. Most of the time, they end up firing
each other. In this case, if you are in it, you're particularly set up to be aggrieved
because you are basically doing all the work. I mean, you remember group projects in elementary
and middle school.
Yup, I sure do.
Essentially, he's the girl in the group having to do all of the work while the
other one gets all the glory of being out there and glad handing.
In the beginning, they feel none of this though. They're just exhilarated. They're like,
all we do is work. This is great. We love it. One day they're like fancy investor
man is like, can I come visit you guys, see what you're up to? And they're like, totally.
And then he has to come over to their weird pack cave.
That smells of BO and rotting pizza crusts.
And Coors Light. Yeah. And he's like, listen, I think you guys have a really good idea,
but like you need to become a real company.
Maybe change your sheets.
Yeah. What do you, how do you become a real company?
Hire perhaps. And?
Maybe move out of here. Yeah. Maybe get a fucking office, right? Like
stop working out of your weird Ikea handhold apartment. So they get this office that's
like downtown, it has glass windows, they get merch, they redo their logo, they have
room to grow.
There's also leftover from whatever company was there before them, a huge fish tank in
this office.
And Xander's like, I don't like fish.
I don't like the way they move.
It freaks me out.
They're suspicious.
And it's like, okay, but we can't just leave this fish tank empty.
And Xander's like, I have
an idea. I'll take care of it. And it's like, great. He's doing some of the binding.
Oh, right. Well, yes. What will happen? What is the big decoration decision that we have
in store? Thank you for asking. It is a bunch of hermit crabs. No shells have the company
logo painted on them. Stop it. Yeah. This guy is coming in with
like 30 hermit crabs and like placing them into the tank. And in it is like, you know,
just like banging his head against the desk. And he's also like, how is it that you're freaked out
by the way that fish move, but you're fine with hermit crabs? Like this is insane.
Hermit crabs are so hard to keep alive too because they have to stay
in their shell. So you cannot mishandle them. Yes. If you pick up a hermit crab and accidentally
turn it upside down, it's over. It's like donezo. You're murdering a hermit crab because as soon as
they fall out of their shell, they are done. Oh, wow. But now our office has lots of hermit crabs. Those are their pets.
The office begins hiring.
It's hiring every girl that they know, just all of them.
Because of this, the company's content marketing is great and also they immediately have like
a cult classic blog, but they still don't have enough coders.
Right?
So it's like, it's a classic scenario.
Yes. I love classic scenario. Yes.
I love this story.
Yes.
The problem is that Xander is really rapidly
getting founder brain.
Do you know what I'm talking about here?
Can you describe it?
Yeah, it's like teetering on megalomania.
Yes.
It's this belief that because you've
had a short track record of success,
that your way of leadership is the right way.
And you've only run your one company though.
And so there are no other examples.
It is kind of a myopia.
It's a lack of looking for outside perspective because you begin to become sort of narcissistic
and certain of the way you're doing things. And also for someone like Xander, it manifests in like, he starts wearing like a uniform
that is like a t-shirt, a blazer and a baseball hat.
Okay. So he's kind of creates his own personal style. He's trying to make himself into an
icon. Got it.
He like starts drinking Soylent. He grows out his hair a little bit. He starts saying
stuff like, you know, maybe Elizabeth Holmes was misunderstood.
So he's becoming a caricature of a tech bro.
Yes. So Xander is becoming like, I would say worse, but some people might say just like
more refined every day, right? Like he's listening to the great books on audiobook,
but at like two times speed.
Yeah, the blinkest version.
Yeah, exactly. He's like listening to like He's listening to The Prince by Machiavelli
in the original Italian.
And it's like, but you don't speak Italian.
And he's like, yeah, but I'm getting it.
What about the other Tech Bro classics,
like Siddhartha and The Alchemist?
For sure, 100%.
And I also imagine that he's listening to these things
while he sleeps and being like, it's habit stacking.
This poor guy, he sounds insufferable. Because of his megalomania, he also starts
giving speeches at all of their meetings. Oh no.
And he views them as like kind of the way a coach talks to a football team. But also
the speeches make no sense. Clear eyes, full heart. Can't lose. Can't lose. But worse than that because he's 21 years old.
So the speeches make no sense. But in their defense, they've only hired a bunch of gals that
they're friends with from college, right? Yes. Okay. So it's not like the employees know any better.
No. They're all just vibing. Everyone's vibing. The hermit crabs are vibing.
The hermit crabs are vibing.
One important thing about this office is that something that they read in some article that
was like how to start a company.
On Forbes that somebody surely paid for.
Exactly. That someone got paid 12 cents for. Was that you should have a feedback box so
that anybody can write feedback on a piece of paper and put it into
the box.
Oh, this is old school, like comments and suggestions that you could drop in at your
local Arby's franchise.
Exactly. So there's like some feedback that is like, you know, I want there to be better
blinds because the sun's in my eyes all day. But there's also starting to be a few little
slips in the suggestion box that are about Xander's speeches. And they're
like, we don't like these speeches, they're bad. Do you tell Xander if you're in it and
you've seen these little slips of paper?
Yeah, I gently find a way to tell him. I like practice. I might write out some notes. I
might ask my therapist how to diplomatically talk to my co-founder about it.
Do you think that these boys have therapists?
They don't even have laundry, clearly.
What Emmett has is a girlfriend. He talks to Rita and is like,
how do you think I could present this to Xander? Rita's like, well, I would maybe be really gentle
with it. I wouldn't give him the actual slips of paper. I would just tell him, right?
Just paraphrase.
Like, here's something that we're hearing. Yeah. So one day, Emmett goes in there and
he's like, Xander, I have to tell you about something. Xander's like, cool, close the
door. I have something to ask you too. And Emmett's like, okay. So he sits down and he's
like, I've been reading the suggestion box. They say they don't like the speeches that
much. I think you should cut them shorter. And Xander, to his credit, takes this really
well. He's like, cool, no problem. I'll cut the speeches shorter. That seems reasonable. I don't really know why I'm giving them shorter. And Xander to his credit takes this really well. He's like, cool, no problem. Like I'll cut the speeches shorter. That seems reasonable. I don't really know why I'm giving
them anyway.
Okay. This went well.
And then he's like, Hey, are you free tomorrow? Like, could you take off tomorrow to help
me with something?
Xander asks Emmett.
Yes.
Okay.
And Emmett's like, no, I can't just take off tomorrow. Like one of us for sure has to be here. Okay. And Emmett's like, no, I can't just take off tomorrow. Like one of us for sure has to be
here. Like there are things to do.
Yeah. You can't just randomly take off. Sure.
And Xander's like, oh, but I'm like getting a little bit of an outpatient procedure. And
Emmett's like, what kind of outpatient procedure? They are still living together. This is like
important context. So he's like, you don't have any problems. Like, what is going on with you?
Yeah, like are you getting a mole removed maybe? Okay.
What Xander is getting is body hacking, where you get like a little thing put in your finger
and then you can like open stuff with it.
Oh, yes. I live in LA. There's people who do this.
Yes. So Xander's like, this technology is so sick. I want to try it out. This is like
getting the first iPod, right? Like he's like, I must have it. Wow. And Emmett is like, what are
you going to do with it? And Xander's like, I can open like doors. Like I can open our apartment.
I can open the office. Emmett's like, but we don't even own our apartment. Like why don't you have
to wire the other end of it? Yes. And Xander's like, listen, man, I just really want to do it.
Are you going to help me or not?
I guess yes.
Sure.
I mean, I feel like this is kind of akin to somebody being very devout in a religion and
essentially saying like, this is my thing.
I believe in this.
And I might not believe in the same thing, but I'll support my friend.
I can respect it.
Yeah.
I'll respect that. All right. This is how you want to practice your, you know, religion of yourself.
Then your God technology. Yeah. You want to honor your biosphere. Yeah, sure. And it's
like, I totally respect this man. Like I think it's super cool. He doesn't, but he's like,
I think it's super cool. I'm super happy for you. He's like, but one of us needs to be
at the office. Like someone has to open the office. I'm super happy for you. He's like, but one of us needs to be at the office.
Someone has to open the office, so I cannot go with you.
How are you feeling at this point?
Let's check in.
All of this seems logical.
I think this company is a hot mess, obviously, and they need some grownups to run it.
Oh, interesting you say that because the investor comes by the next week and he's like, I think
that the two of you need someone with authority.
Yeah, this is the point in which the investors come in or the board comes in and they install
a CEO.
Exactly.
And so the investor is like, I think you need an adult in here, definitely at the C-suite
level.
He's like, my recommendation would
be that you hire a CFO.
Yeah. Somebody to oversee the finances. But wait, what happened with the biohacking?
He got it. It works.
He went and got it. And then, and then Emmett didn't take him. He found somebody else to
take him. Okay. It's like getting a ride to LASIK, I guess, only you're now hacking yourself
so that you can open doors with your finger.
Exactly. Yeah. What do you think about hiring this person with authority? Like, how do you
pick someone? It has to be somebody who's not going to come in and like, try and be
the dad or the mom. Because these guys are going to be so sure of themselves and arrogant
about their position and how much success that they
have achieved on their own, that they're not going to want, they're immediately going to
butt heads with somebody who's like going to be contradicting them, right? So it has
to be somebody who has an excellent bedside manner. That's all I'll say about how I think
about the CFO role coming in.
I think that's a really good idea. And I think these guys are not thinking that what
they're thinking is mainly we are concerned about someone coming in and taking over our
company. That is their main concern. So they're like, we want someone that we think won't
take over our company and ruin it. They will let us be in charge of it. And so one day
at breakfast, Xander is like, Emmet, what do you think about
bringing my dad on as CFO? Isn't it bad enough that they're roommates, that they're working
with friends? You're not supposed to mix friends and money. It's even worse when you're mixing
blood and money, like your family. Okay. What do I think about it? I think bad decision,
yellow light, yellow light, slow down. Okay. The pros of this is that Xander's dad
is like Xander, like very charismatic, very persuasive guy that everyone likes. He believes
in crypto and he does have experience like working in tech at a pretty high level.
Okay.
So he was a CFO or?
No.
Oh, no, no, no, no, no, no, no.
He has worked for several failed tech companies.
And Emmett is like very sensitive to the fact that Xander still seems to be a little mad
at him for not taking him to go to the biohacking appointment.
See, this all goes back to go to the biohacking appointment.
See, this all goes back to trying to put some chips in your finger.
And so he's like, Zander's kind of mad at me for not taking him to this appointment.
And I love Zander and he's my best bro.
And we just need an adult.
So like, sure.
Sure.
Anyone.
Great. And that's how Xander's dad starts pitching a fit because he doesn't like that he's always
on every email after the two of them. Like the order of the CC line he doesn't like.
Ah, CC line politics.
The second fit he pitches is because he doesn't like that people put their leftovers in the
office fridge.
Where are they supposed to go? Do you want them out rotting on the table in
the open air? Do you want them by the sink? Where does he want them instead? Exactly. The other
problem is that this man is not doing any of the three, right? Theoretically, he could come in and
be the minder and let Emmett only do the grinding. But instead, he's come in and he just does nothing. So now-
Wait, who's overseeing the finances? Isn't this supposed to be dad's role?
Theoretically, yeah. So now they have to get every purchase approved by him and he's in
charge of all of this stuff, but it doesn't seem like he's working. All day he's just
like wandering around and making jokes and shit.
Griping about leftovers in the fridge. Yes.
This goes on four months.
For several months, Emmett keeps going over to Rita's house and being like, I hate this
man so much.
I'm losing my mind.
He keeps asking me all these inane questions during the day and disrupting what I need
to do.
This is such a problem.
And he's also like, I'm having a bad
time living with Xander because I'm mad at his dad. So none of this is working. And eventually,
Rita is like, well, we've been together for a little while. We could move in together.
Nicole Sarris Oh, yes. Yes. Let's complicate things further.
Lauren Ruffin What do you think?
Nicole Sarris You know what? Let's just go for it. Let's just go for it and see what happens.
Why?
I'm just open. This story sounds like such a hot mess. You have mixed the personal with
the business so much in so many ways that can become problematic and if not downright
toxic that, you know what? Why not? Let's just go ahead and throw another wrench into
it and see what happens. But you know what this means,? Let's just go ahead and throw another wrench into it and see what happens.
But you know what this means, obviously, it's a breakup between the two founders and their long time living situation and the very situation that allowed them to give birth to this company
in the first place. Yeah, that is the question here is how do you tell Xander? Yeah. And is he
going to take it personally? Emmett is nervous about this for days. Finally he's like, Rita and I's relationship is getting really serious and she has asked
me to move in with her.
And Xander's like, that's really great, man.
Congratulations.
And Emmett's like, so that would mean that I'm going to move out of our apartment to
live with Rita.
Is that okay?
Yeah.
And Xander's like, he's like, yeah, I've been thinking about getting like thinking about getting my own place anyway, like getting a little bit of a bigger space
and like something that's a little cooler. And Emmett's like, okay, great. I love my
best bro. Perfect. Then they just drink beers and they go home.
Okay. So this went much better than I anticipated.
This went very well. Incredibly. So Emmett moves out, he lives with Rita now. Things get
better for the two of them interpersonally
because they start doing this thing where they go and get a drink every week and talk
about the company and talk about their problems.
Okay, great.
So, essentially they have a meeting for their relationship.
Yeah, yeah, they're checking it.
I like this.
But the problem is still Zander's dad, who like hanging around and nitpicking and like leaning in door frames and like making, you know, dad joke puns and like doing all these problems.
And the suggestion box is filled with suggestions for Xander's dad.
Who's reviewing this? Emmett is reviewing it.
Emmett is reviewing it. Okay.
What do you do here?
Well then you're going to have to institute, since they're doing these regular check-ins,
what I would think is there's a great opportunity to also do a regular summary of what's in
the suggestion box. Like, hey, since we're doing these regular check-ins, why don't we
also do a regular temperature check? And every week I'll bring you just a top line summary
of the two or three main themes that I'm seeing out of the suggestion box.
Yeah, that's basically right. And it starts being like, here's what I've seen. Here's
what the overall themes are. He gives this to Xander and Xander one week and Xander is
like, okay, so the problem is that like my dad is out on the floor too much. Basically,
like he's disrupting people. Oh, instead of it being the problem is my dad. The problem is something my dad is out on the floor too much, basically. He's disrupting people.
Oh, instead of it being the problem is my dad, the problem is something my dad is doing.
Where he geographically is in the office is the problem. So he doesn't quite see it.
And Emmett's like, sure, yeah, I would say that's a problem with your dad for sure.
It falls under the general umbrella of dad as a problem.
Yeah.
And Xander's like, okay, I'll talk to him about it.
And it's like, great.
And he does, he watches the next day Xander go into his dad's office and shut the door.
And for a few days, Xander's dad is better.
All right.
So that sounds like a good short-term fix for what is a much larger albatross of a problem.
They're making incremental changes though.
Let's applaud these young lads.
Yes. They're making incremental changes and the product is getting better, which means
that they are now working all the time. He's at the office early, he's there late. He's
never at home, which Rita did not expect because Rita was like, we'll move in together and
then I'll see you more.
Right, right.
We'll have quality time.
She didn't realize that Xander and Emmett weren't just sitting on their couch watching
movies at night.
They were still at the office.
So one day Rita has a really bad day and she texts Emmett and is like, Emmett, I had a
really bad day.
Could you bring me home a treat?
Oh, okay.
And Emmett's like, of course I can bring you home a treat. Like super easy, no problem. But by the time he leaves the office, everything's
closed. Okay. It's so late. What do you do? Does does his friend and co founder Xander
who he spends all his time with does Xander have any treats laying around? Could you raid Xander's house for
something?
Yeah. So he starts looking around the office, right? And he's like, is there anything in
Xander's desk? Is there anything in Xander's office? Is there anything in Xander's dad's
desk? Is there anything in Xander's dad's office? No. And then he looks across the office
and he's like, what about one of the hermit crabs? Oh my God. Could he bring her
the hermit crab hermit crab shell? The shells are marked with the company's name on it.
The company branded hermit crabs. Do you think this is a good treat? I thought what she wanted
was a chocolate chip cookie, like a gigantic crumble cookie or like a gift certificate for a spa
treatment.
Yeah, I think you're doing a really good job and you would be a great boyfriend. And it's
like, let me put these two hermit crabs into one of the little cages that Xander brought
them in.
No one can see this, but I am just shaking my head slowly.
He brings them home.
Just the most withering, slow head shake.
Rita is like, this is not only not a treat, this is something that you got from your office
that has the company logo on it. This is not what I wanted. And Emmett is like, I did really
want to get you a treat. Everything was closed by the time I left the office. And Rita's like, but you could have left earlier. And Emmett's
like, you're right. I did think you would like these though, because you like animals
and like you like things that are like cute and small.
Yeah. But is a Kermit crab a cute and small, sweet animal?
Yeah. Yeah, exactly. And Rita is like, I'm going to bed.
Okay. So it's just kind of cold in the house.
Things are cold everywhere. Things are rapidly devolving.
Oh no. Zander stops.
He starts like canceling their drinks sometimes when they're supposed to get them.
And he's like, Oh, sorry, man. I just have like a lot of shit to do.
I'm busy signs of a slow fade.
Zander's dad is becoming more preposterous every minute.
He programs a Slackbot so that whenever anyone says beer, it auto-generates a military quote
about discipline.
It's a nightmare in there.
And Zander is getting, he's just becoming more and more elusive.
They're supposed to go to drinks, he doesn't show up.
He keeps giving Emmett shit for stupid little mistakes he's making.
He keeps freaking out over what the receptionist is ordering for lunch.
All of a sudden he's in the minding game.
More and more suggestions are going into the box.
But now there's no outlet to receive the suggestions because they are not even meeting regularly.
A few weeks later, Emmett gets home from work at like 10 PM and Rita is crying.
Oh no.
And he's like, oh no, he's like, what happened?
And did something happen to the hermit crabs?
One of the hermit crabs is dead.
I told you how fragile they were.
And Emmett is like, I thought you hated the hermit crabs.
I thought they weren't a nice treat and that you didn't like them. And Rita's like, they grew on me.
They were so cute. They were always walking around. Sometimes they held their little claws
together. I loved them and now one of them's dead. She's like, and I think the other one killed it.
Oh no. And Imid looks over there and one of the hermit crabs is, and I think the other one killed it. And it looks over there and one
of their hermit crabs is holding the claw of the other hermit crab.
No, it was a murder.
It was murdered.
Oh my God, that's so much more tragic and violent.
It is like, this is awful. I brought this treat, then I didn't get credit for the treat
and upset my girlfriend. And now one of our hermit crabs is like a murderer and has murdered the other hermit crab.
So why didn't she just get some cheap chocolate at the Texaco station?
Rita is crying. She's like, and also hermit crabs will die of loneliness. They have to
be in groups. So now the other one will die.
Oh no. So you didn't know this about me because it's not in any bio, but I am a former
hermit crab owner. And so when you brought up that they got a bunch of hermit crabs in this story,
that's how I knew they were so fragile because it's very easy to kill a hermit crab. And actually,
one of my formative memories of childhood, we were also talking about kind of like how girls can be mean to each other and fourth or fifth grade,
right? My fifth grade frenemy killed my hermit crab by dropping a body out of the shell.
And so I know it comes full circle.
So you really are identifying with Rita here.
Yeah, I really identify with Rita. This is a tragic story, especially when one killed the other.
Gosh.
What do you think Emmett should do here?
First of all, really focus on consoling and connecting with Rita.
Even though he may not take the experience that she's having with the death or the murder,
the suspicious death of her hermit crab and
the imminent death of the other. Right. And the imminent death, the likely imminent death
of the other as seriously he needs to be there for her in this time. Like he needs to really
validate her experience because this is real. I mean, look at me 30 years after my hermit
crab was murdered. I did not know that I'm not over it.
And I'm sorry to break this up.
Of course you wouldn't know about it.
I've never talked about it.
In any situation.
I love this show so much.
It is only because of this serendipitous invitation to be on Normal Gothic that I am now processing
the death of my-
The trauma of your, the death of your poor hermit crab.
Emmett is like, I don't really know how to handle this scenario, but what do you need
from me?
Okay, that's good.
Like, what do you need from me in this scenario?
And she's like, I think I just need you to like be with me.
Okay.
She's like, and I want to bury the hermit crab.
Oh, that's sweet. And Emmett's like, okay, when do you want
to do that? And she's like, I want to do it tomorrow. And it's like, okay, so do you need
me to take the day off work? And she's like, yes. And it's like, okay.
Oh, wow. Okay. He agrees to take his day off work, even though it's very difficult for
him to take off work given the high stakes
of their startup.
Yes. Do you like this plan?
Yeah, take the day off work. Yeah, bury the hermit crab. Give it a proper goodbye.
So he writes an email that night that's like, you know, I'm going to be out for the day.
He doesn't give a specific reason. He like makes it sound vaguely like a family emergency,
right?
Okay. Okay.
And he schedules it to send in the morning.
They have a great day. They like paint a picture of a hermit crab on a rock and they like go
bury the hermit crab and then they put the little rock on top of it. They like go out
to dinner. They have a great day. Rita's like, I'm feeling a lot better. Like, thank you
so much. Oh, that's nice. The next day, Emmett wakes up and he has a Slack notification from Xander's dad.
Oh God.
And the Slack says, and I quote, from this point forward, you need to be at work from
9am to 5pm every day or face disciplinary action.
Stop it.
From this clown show of a CFO. Okay, nobody respects this guy and he has nothing to do
with the founding of the company.
Yeah. And you're in it. You're like up to your eyeballs in fury and resentment. And
you're like, I'm the only one that actually does anything. Like your dad does nothing.
Xander just like flits around and looks pretty and has parties in his new loft. Like
what do you do?
You go to the investor and be like, I can see this coming a hundred miles away that
the dad, the new CFO that we've installed is problematic and I need to tell you about
it now. So you essentially signpost that shit's going to hit the fan so that you have an ally
before the shit hits the fan.
Yeah. You forgot that Emmett is now like 22 years old.
I know. I keep imagining him to be a little bit more worldly.
Yes. You want him to have experience, but the problem with these startups is a lot of
times they don't. And so Emmett is like, I fucking like, I've had enough of this shit.
Like I'm done. I hate this.
So he's going to do something impetuous instead. Awesome.
Emmett takes the living hermit crab back to the office because he's like, he's going to
die of loneliness. I need to take him back to the office. He goes storming into the office.
He goes straight into Xander's office. Xander's like, why do you have a hermit crab in a little
box? And Emmett's like, that is not important right now. Xander's like, why do you have a hermit crab in a little box? And Emmett's like, that is not important right now. Zander's like, but you do have a hermit crab in a little
box. That's crazy. What are you doing with it? Emmett is like, that's not why I'm here.
He's like, Zander, why are you having your dad send me disciplinary slack messages for
taking one day off?
Yes. Let's focus on the heart of the matter.
And Xander's like, I don't know, man. You should have been here. You didn't even tell
me you weren't going to be here. And it's like, I'm sorry I didn't tell you that I
wasn't going to be here, but I needed to be with Rita. It was a hard day. What are you
talking about? I thought this was a partnership. Why wouldn't you come to me personally and be like,
why are you taking a day off?
And don't we have a degree of leniency with one another as co-founders? Come on.
And Xander's like, maybe this isn't a partnership anymore.
Plot twist.
Emmett is like, what do you mean? Maybe it's not a partnership anymore.
And Xander's like, I mean, if you don't take this seriously, and like, if you keep like having all these
problems, like maybe you just don't belong here.
All these problems he took one day off, right? So this is not a pattern of behavior. No,
it is one day he had to go be with his girlfriend despite being the one guy who makes the product
of this company.
Okay. Xander's like, I think what needs to happen is I think you need to be put on like
basically a discipline protocol to improve your performance. He can't even do that.
And Emmet is like, if this isn't a partnership, like if I'm being put on a discipline protocol,
I fucking quit. Yeah. And Xander's like, what? And Emmet's like, I quit, man. I'm being put on a discipline protocol, like I fucking quit. And Xander's like, what?
And Emmett's like, I quit, man.
Like I'm not doing this anymore.
Yeah.
I would do the same thing.
I am now firmly team Emmett.
Xander looks miserable, right?
Like he's crying.
He's like, man, don't quit.
And Emmett's like, no, like I'm done with this.
I don't want to deal with your dad anymore.
I'm out of here." He does
quit. He actually quits. He does not go back. He watches from a distance over the next year
as things deteriorate. A few people get laid off and then a few more. He sees the company
disintegrating. Then one day he logs on to Instagram and he sees that Xander
has posted what is clearly like, you know, when tech bros try to brand a failure as a
pivot.
Yes. Yes.
That.
I've decided to move on.
And Emmett feels very vindicated. He's like, I knew that I was doing the minding and grinding.
I knew that you and your fucking dad couldn't do it.
It's Schadenfreude. You couldn't doadenfreude. Yeah. Awesome. Good. Okay. We are almost at the end. How do you feel?
What do you think? I feel like this is a story that has probably played out anonymously many times
with these sort of characters, um, except sans hermit crab. The hermit crabs really add a lot to my experience of this.
But I remain, my allegiances are the same. I remain on team Emmett that the bringing
in the dad was a poor decision. I think that we could see that come in. And you know what?
We don't need yet another crypto company. The world is not missing
yet another crypto company. So I'm okay with the failure of this particular firm too. All
right. So generally I'm feeling good.
Okay. I have some updates for you.
Oh, oh dear.
A few months ago. So like-
So the company folded. So just to bring us So like, so the company folded. So just to like bring us up to speed,
the company folded, the company folded the relationship between the friends also folded,
right? The roommates, the relationship with the girlfriend is intact. Still intact. Okay. Yeah.
That he can still take from this time of his life. He's learned a lot. And I think I want to know
that it's like painful, right? Because it's like, of course, this He's learned a lot. And I think I want to note that it's like painful,
right? Because it's like, of course, this is the company you founded. And it's also like,
your first friendship breakup, which is never good. No, no. So a few months ago,
Emmet goes to like an accelerator. Oh, okay. Cause he still wants to come up with something.
Yeah. And he sees across the room, Xander. Oh, wow. Do you go say hi?
I think you're obligated to say hi. I mean, it's just to be civil. But I keep being the adult and
saying like adult strategic things because I'm 20 years older than these people. Does he say hi?
I think he has grown up a little bit, right? Like, this is a hard experience.
It forces you to grow up.
So he sees Xander across the room at this accelerator and he's like,
I need to say hi to this guy, right? Like he was my college roommate.
We founded a company together.
So he goes over and Xander like lights up to see him like huge smile.
And it's like, I feel really, really happy to see my friend, right? Like after
all of this time, Xander's like, it's so good to see you, Van. Like, we should play a video game
sometime, like old times. Like, I can't believe we stopped doing that. Do you think that they
should play video games together? And not do business? Sure. And not do business. Yeah,
let's just play video games and keep it at video games. Let's have the right level
of friendship.
Few weeks later, they get on a call. They're playing their video games, right? They have
their little like headsets on so they can talk to each other.
Okay.
And maybe it's because they're like not looking at each other, they're able to have like a
real conversation.
And Emmett is like, why did you have your dad send that message?
Oh, he decides to bring up that old issue. Uh-huh. Uh-huh. And there's like a long pause
on the other end. And Xander's like, I mean, man, there were a lot of mistakes with bringing
my dad in. Oh, good. Okay. And it's like, yes, good. Thank you. And Xander's like, I think honestly, like,
I was just jealous that you took the day off to like be with Rita and you didn't take the
day off when I needed you to. Oh, about the biohacking. It's about the biohacking.
This company that was already a house of cards.
It wasn't all the other messed up factors that brought it down, but it was that one
founder didn't give the other founder a ride to go get a chip installed in his finger.
Yes, correct.
Of course.
And it's like, he's like stunned, but he's also like, I'm really sorry, man. Like I didn't
like, I didn't mean to diss you like that. Like I should have taken you to get the biohacking
done. Xander's like, thanks, man. That means a lot.
And just think this could be a multimillion dollar company that the investors are all
like reaping the rewards this day. And maybe the crypto ecosystem is better off because
of it. But today it doesn't exist because one guy didn't give the other guy a ride
to biohacking, but he did give his girlfriend a day off to
bury their hermit crab.
Yeah. It's so funny that what brought us down in the end was that I didn't take you to get
biohacked. That's what killed the company. And Xander's like, oh, that's not what killed
the company.
Oh.
And Emmett's like, what killed the company?
What did kill the company?
His father was doing embezzlement.
Stop it.
Shocker.
Of course he was, but of course he was because what was he doing this whole time with all
that money anyway?
Uh-huh.
Oh, okay.
So they were running illegal fraud schemes.
Zander's like, I'm so sorry, man. Like I shouldn't have hired my dad. Like I've had a weight
on me that I needed to confess this to you. And it's like, I have something that I need
to confess to you too. Like it's smaller, but it is important.
And Xander's like, okay, man, what is it?
And Emmett's like, you know how early on there were all those suggestions about how you should
stop giving speeches?
And Xander's like, yeah.
And Emmett's like, I wrote them.
I wrote all of them.
Don't think it's on the same level as financial fraud.
But this is like a healing. And now our boys have been healed and they are able to be friends.
The final updates I have for you are that sometimes Xander reaches out and is like,
do you want to start this thing with me, man? And it's like, no.
No, no, bro. No, bro.
And he and Rita did break up. They are not still
together. But I've been told that it was very amicable and Rita now lives on like an
animal farm. So she made it. Of course she did. And it hopefully surrounded by many,
many hermit crabs. How do you feel at the end of this story? What I love is that in
the end, everybody came clean. Yeah Now, the level of misdeeds were
clearly not the same. There is no sort of moral equivalence between embezzlement and
then stuffing a suggestion box. But I do love that they were able to A, reconcile in the
end and then B, everybody sort of speak their truth. And I'm love that they were able to A, reconcile in the end and then B, everybody
sort of speak their truth. And I'm so glad that everybody's alive except for that one
murder victim, hermit crab.
Yeah, he was a sacrifice. Elise, thank you so much for coming on the show. It was a pleasure
to have you.
I had so much fun. What an awesome story. God bless friendships from college.
This podcast is produced by Alex Sujong-Loughlin and Ozzy Linus Goodman. Justin Ellis is Defectors
Projects editor. Jasper Wang and Sean Kuhn are Defectors Business guys. Tom Lay is our
editor in chief. J. Tolvera is our associate producer.
Abigail Siegel is our intern.
Dan McQuade runs our merch store, which you can find at NormalGossip.store.
Tara Jacoby designed our show art.
Thank you to Jasper Wang, Catherine Xu, Patrick Redford, Israel Deramola, Ray Rado, Chris Thompson, David Roth, Dave McKenna, and Luis Páez Pumar for your help on this season.
And thanks to the rest of the Defector staff.
Defector Media is a collectively owned subscriber-based media company, and Normal Gossip is a proud
member of Radiotopia.
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I'm Kelsey McKinney, and please remember, you did not hear this from me.