Nuanced. - 2. Jonny Singh: Business Owner & Educator

Episode Date: June 17, 2020

Jonny Singh owns a small business called Beyond Nutrition, in Chilliwack BC. In this podcast we discuss communication, health, community, nutrition and how to make a difference! Jonny is an inspiring,... caring individual and it was an honour to have him as a guest!Send us a textSupport the shownuancedmedia.ca

Transcript
Discussion (0)
Starting point is 00:00:00 Greetings, friends, and welcome to the show. My guest today is a long-time friend, a truly altruistic person, and the owner of Beyond Nutrition. He supports his family, friends, community, and customers, and is a true example of someone who makes his role bigger than just himself. I am honored to have him on the podcast. We discuss health, community, growth, and I think there is a lot to get out of this podcast. Without further ado, please give it up for Johnny Sing. And three, two, one, and we're live. How are you doing?
Starting point is 00:00:50 I'm doing great, man. How are you today? I'm doing really good. So one of the things I wanted to get into you about is beyond nutrition. You obviously run that store amazingly. Can you tell us a little bit about it to start? All right, so Beyond Nutrition is really like my life, and it's my passion.
Starting point is 00:01:07 It's something that I wake up and want to do every day. We find with health being such a broad topic, with being such an expansive area for people to learn about and all these types of things that you can take to get better. now we want to help simplify that simplify that with products that will not only change the way you feel but take you farther be it energy be it stomach-related issues be it anxiety depression see after many years of doing this now we came to understand that a lot of the issues reside from lack of nutrients okay um that's a huge topic but all in all the body runs on nutrition so we want to help figure out and each individual's own specific needs what is it that they could benefit from why is the deficiency there in the first place
Starting point is 00:02:23 and to simplify a method which is convenient for them to use. That is the ultimate goal. Yeah, and that makes sense because a lot of people complain about iron deficiencies and not being able to focus after 2 p.m. and having the energy to do things, you're obviously helping resolve the issue of being able to continue after that and get more accomplished throughout your day and feel better within your body. Correct. And iron is, I mean, I'll take a quick 30 seconds on iron. Iron, iron is something that, you know, I think is very common, especially amongst women, to have low iron, right?
Starting point is 00:02:59 And it's almost interesting to see how many times I've come across various clients, mainly women, who have the iron tests done, have all these different numbers and all these different explanations, but they have all these symptoms of iron deficiency. So I do find that the confusion is so great. and honestly sometimes we can confuse you too because we want to help and the energy sometimes overtakes the information that we give too much yeah um but you know what we what we would like to do is at some point be able to offer something like where you could test for these nutritional deficiencies and actually have like maybe not exactly a straight line but more of us trade line that this is something I do need right now it's not really there I find yeah um and I'll simplify that by saying you know you could take your doctors test results take them to a
Starting point is 00:03:56 natural path yeah would you get the same feedback yes would they both tell you that you don't need something or you do need something and and you have to go through those experiences right to understand that maybe what you were told wasn't best fit for you. And another thing to consider is it's always good to get a second, third, sometimes even a fourth opinion. Yeah. Never hurts. Well, in comparison, if you think about your car, most people advise getting three checkups from three different mechanics. And we do not do that with doctors. We don't do that with blood samples or anything like that. No, we just take it and we go, okay, this is it. And I've been there myself, right? I mean, I'll dive into, like,
Starting point is 00:04:44 interestingly, beyond attrition, I had no intention of getting into health when I was, you know, 16, 17, and I think 18s when I got into this. And I battled with severe health issues now that I look back. Ironically, I actually have my medical reports and I was kind of sifting through them a couple months ago. And I'm like, that 16-year-old Johnny was like essentially like dying. Yeah. And anything from headaches, migraines, bloating, acid reflux, sleeping issues, anxiety and depression just, let's just say that was just all a part of that, you know? Because when you're feeling those symptoms and problems, those come along, right?
Starting point is 00:05:31 And just they come along with feeling unwell. And it was kind of a breaking point for me when I ended up getting migraines that would essentially made me black out really right and uh doctors had no idea what to do um and it was a lot to do with stress just high high stress levels so you know we ended up getting a bunch of scans done and the scans didn't reveal as much as i thought they would like you know when you go to the doctor you're like i'm going to get my answer today i'm going to know what to do i'm going to move forward and it was always like oh it's well we can use this and we don't know what's going on but just try this for now and um the last time that i that i had talked to them about those issues i was 17 and the diagnosis
Starting point is 00:06:18 was you either have a tumor in your brain or a cerebral spinal fluid leak and and that was it like that's all i was really left with wow um i ended up getting shingles shingles it hurts number one Yeah. Number two, you, you don't really deal with those kind of things until, like, you're really old, like, 50. Yeah. Right. So having gone through those experiences, I must admit, like, I understand when people come to me with them. Yeah.
Starting point is 00:06:52 And not only have felt them, but, like, the medications that were provided at that time, which my mom would love to grab for me, even though I didn't want them. Yeah. See, I would just research them. Yeah. And wouldn't take them. Yeah. And just continually researching, researching, researching, I ended up learning about prebiotics and probiotics. This is probably 2007.
Starting point is 00:07:14 Yeah. And those are things that are just starting to finally ramp up in the last two, three years maybe, right? But yeah, and found out about those things, you know, the opportunity arose for this to happen, you know, for beyond to come out. And if it wasn't meant to be, I don't know what it was. Yeah. Right? It just rolled right into health and nutrition. How did you land on the name Beyond Nutrition? Funny thing is, Beyond Attrition was actually already a store.
Starting point is 00:07:45 Really? Yeah. So Beyond Attrition was already a business that was operating in Chilawak and an opportunity arose to purchase it. Really? Yeah. And it was mainly at that time a sports attrition store, like it to simplify, like, you know, like the workout crowd and the protein and very, very, simple compared to what we're doing now that's for sure yeah but that's where it started and i'm kind glad it did because i wouldn't have been ready for all this like you know i wouldn't have been able to explain myself as good as i do now and and it got me it got me started it got me thinking it got
Starting point is 00:08:20 me learning um but very quickly it also became kind of not as interesting because i couldn't only go past the you know burn fat build muscle it kind of it was fun but it would It wasn't giving me the excitement that I was looking for. Yeah. So, you know, throughout the time, I just kept trying to increase my knowledge, just kept trying, you know, reading more, learning more. And, and I mean, that still goes on today. It's something for sure that will never end. I will never know everything.
Starting point is 00:08:52 Yeah. But in that same conversation, I can say that I work with various individuals and know various people that are willing, to answer those questions that will help others, you know? So if I have a client approach me about something I don't know, we'll find out. And I get to add that to my textbook. That's one of the things that I wanted to get into is because I've experienced that almost the whole time that I've known you. And so has Rebecca in coming in describing a host of symptoms of discomfort or whatever
Starting point is 00:09:28 it is, and the answer isn't always, here it is right away. It's, you know what, this is really. interesting and I've never really come across this. Let me look into it and I'll get back to you next time you come in. That's, when do you ever hear that from people? Uh, you know what? Like, I, I got to admit, like, it's, it's tough to say that what we do, we can, I guess, simplify the process. It would be great if someone could just put the problem in and say, here's the answer. Yeah. And trust me, my life would be a lot easier if that that was the case. Yeah. But there's so much, much that goes on in an individual's life and uh i want to use an example of a client where
Starting point is 00:10:11 you have a client walk in and they have a problem the problem seems like oh i just this problem's been happening well how long has it been happening you know when did it start what happened then you know like it's it's very interesting because when you start asking those questions and these aren't usually questions that feel like get asked often like let's dive into where this started from. And again, this is just something I find joy in. So I just do it for fun, really. And it allows me to get a much more in-depth understanding, which then allows me to even look at, okay, well, we've helped someone else with that very similar problem. What do we do there? Yeah. And we can sometimes use that as one of the guidelines, but at the same time, it doesn't mean it's, again,
Starting point is 00:11:00 one size fits all. Yeah. However, we had a client, example, she had a child, had very bad eczema. I mean, like, almost whole body, right? Sometimes to the point where when it flared up, it was like, eyes shut. Really? And, you know, 7, 8 year old boy, and it's tough to work with kids because you're very limited to what you can do from the health side. It's really, essentially, you go to the doctors.
Starting point is 00:11:25 Yeah. But the great thing was the client was into natural health. She wanted her children to be all about natural health. So she really always went that way first. Yeah. So, you know, one day I just had been doing a bunch of research on like, okay, well, why does this happen? And there was one really good article that I read on like when, you know, giving birth. Yeah.
Starting point is 00:11:46 And if the lady has a C-section birth, it actually robs the child from gaining the child. the beneficial bacteria from the mother. Really? Okay, so bacteria is everything. I mean, that's like another day. Yeah. But it really was interesting because so the baby then loses out on gaining that beneficial bacteria, but the mother also loses it because you've now opened up the body.
Starting point is 00:12:20 Yeah. So that was something I asked the client about backwards. I was like, hey, when you had your child, was it a regular birth? She's like, no, it was a C-section. So I was like, okay, this is the time to try, like an idea. Yeah. So we had a really great food-based probiotic, not just any probiotic. I mean, there's lots out there.
Starting point is 00:12:44 And if something worked great for you, like, again, I always say, that's awesome. We want to know what works for people. We don't have it. Tell me about it. Yeah. Always. So I actually just gave her a bottle of this liquid, fermented, did probiotic.
Starting point is 00:12:58 Yeah. And I'm like, you know, this is very safe. It can be given to pets. It's for kids. And very fortunately, it can be used universally, you know, based on our rules and regulations. Yeah. Which we'd be very careful with.
Starting point is 00:13:10 So she tried that. And in about a week's time, I got a phone call that almost all of that eczema had gone away. Really? Like, unbelievable, like, to the point where, like, I didn't believe it. Yeah. I was like, one week. Yeah.
Starting point is 00:13:26 and to this day, I mean, the client buys that probiotic for her child, you know? And it was amazing. So through the years, I've been very fortunate that the clientele has reached out to not only me, but allowed me to, you know, really dive into their life and give me the opportunity. And trust you with it. And trust me. It's huge. Like, I couldn't imagine this.
Starting point is 00:13:56 yeah right so you know i i'm not a doctor right i i want to see i feel just a human being yeah just wanting to help people yeah and uh for some interesting reason i have this ability where i'm able to listen you know understand most of time yeah and and figure out a solution and only if i feel confident that i do have a solution or we as beyond attrition have a solution for you will provide you the information first right and the product's going to be there right if if you're not ready today that's fine but the number one goal is information i mean i'd love to be everywhere and you know generate all the sales i mean that would be awesome but what i find is that'll happen anyways yeah right i don't wake up thinking
Starting point is 00:14:48 i have to make this amount of money to be successful all these years that i've been here doing this it's been going yeah you know the bills are getting paid sure it's not to the extent you know maybe someone would think it's a thriving you know business but if we do the right thing I feel we will be there one day yeah and and that's where we're heading to is we're going to go to this extent where we start working with the medical system incorporate what people are doing yeah maybe make it easier for them understand that you know supplements aren't scary yeah because there's lots of fears and doubts and and things like that that come along with uh natural health products yeah um many of which just feel afraid to ask a question yeah so i want to be that
Starting point is 00:15:44 person that you know if you have a question just reach out yeah and i have no problem like it doesn't have to do with the product if i have an answer or if i know where i can direct you to i'd be just happy doing that. Yeah. That was one of my first experiences going in there because I was maybe 17 or 18 the first time I went in and I was crazy overweight. I didn't have a lot of direction and I had just started going to the gym and one of my friends Russell said you got to get in here and start getting proteins and you got to get these things and that's kind of how you and I met. But throughout time, you told me we're going to move you away from the proteins in these specific just like supplements for the gym
Starting point is 00:16:29 and we're going to get you to a more natural lifestyle that has everything you need for health and I remember you saying on that wall like we're going to get you over to that wall eventually we're going to get you over to that wall eventually and now I'm on that side of the wall and I come to you all the time saying what does this do? How does this work?
Starting point is 00:16:47 The other really funny one was do you remember the mushrooms? Yeah. Because you gave me the pamphlet and you said eventually you're going to come back And it was like a year later. And I came back and I was like, what are these mushrooms about? And you knew eventually I'm going to check it out. And now we have Peerica, Chaga, we have all of the different mushrooms now just in the house because of you.
Starting point is 00:17:09 And they'd help. They work. You know, it's health is such a very interesting topic. Like I said, you could talk to someone as a doctor, someone who's a nurse, someone who's a nutritionist, dietitian. And you're going to find that they honestly. all really have different techniques and methods. I don't think, you know, that there'll ever be one solution, right? It'll always need to be catered.
Starting point is 00:17:37 And what I have over the years learned that I am kind of good at is when I meet a client and I see what they're after, I not only want to help them now, but I want to almost invest in the future aspect of, okay, if this individual is heading in this direction, they're eventually going to need this sort of, not product, let's say, but idea that this is available for you. Yeah. Okay. So what are supplements?
Starting point is 00:18:06 The word itself is supplement. Supplementing something that you're deficient in. Yeah. Right. So it's not that you have to have it. And there's always methods, techniques, you can get them from your food. You can get them through, you know, well, really food sources. But when you get into food sources, it's a lot to do with, you know, how is it grown?
Starting point is 00:18:29 Where's it grown? Is it in your control or not? So supplements kind of bring that together for us. It makes it easy. Again, easy and convenient. And that's what we pay for is the ease and the convenience. So with the mushrooms, I mean, we've had mushrooms in the store for like almost 10 years. And, you know, funny thing, like people always go, oh, like not mushrooms.
Starting point is 00:18:51 Like, oh, that's kind of weird. Yeah. And it, for sure, it took a long time for them to be where they are now. But why that happened is the very fortunate time we're living in, again, access to information. You know, you have great people out there who essentially can get out information to the millions and get people to just think about, hey, just try it. Just try it. Let's see.
Starting point is 00:19:20 you know, I'd almost say nine or ten people go, oh, my goodness, in the first couple days. Yeah. And they come back and they're like, I need to get some more. Very rarely do we have someone who's unsatisfied because, again, as beyond attrition, our goal is we're not going to even let you get something that we think you don't need. Yeah. And if there is any sort of questioning, again, take a brochure, pop up on the website, you know, find information, and then come back. Yeah. Like I have a client, and this was a good one.
Starting point is 00:19:52 You said a year. I remember we talked about one of the most interesting products in our store is Elk Velvet Antler. Yeah. Right? Yeah. And I had a client who we talked to them about it. And he came in like five years later. He's like, you talked to me with this product.
Starting point is 00:20:08 And I was like, oh, yeah. He's like, yeah, like five years ago. He's like, I came to buy it. Because, again, the investment is the information. Yeah. Right. We just provide the information. When you're ready, we're ready.
Starting point is 00:20:18 We're ready. Yeah, right? That's so cool. Yeah, man. That's just insane because there's so many places, and I wanted to go back to the difference in the service, because that really is the difference. I like my doctor. I think she's amazing, but she's not calling me to check in on whether or not I'm getting
Starting point is 00:20:37 enough sleep, getting enough exercise, and fair enough, that's not her role. But whenever I talk to you, you're straight into, are you getting enough sleep? How much exercise are you getting? What are you eating? trying to figure out where the deficiencies are falling and you're doing it with a smile you're not doing it we were going to talk about
Starting point is 00:20:56 going to other supplement stores and having them we went in and we said we need we're thinking of needing B12 and the person just said well the more the better and they have different IOU like all those weird words that I'm not familiar with perfectly but the more the better so they offered us like 10,000 IUs
Starting point is 00:21:14 of vitamin B12 no information on what I've been eating, whether or not I've been eating a lot of meat, or I'm on a vegan diet, nothing. Then we go over to see you, and it's all of those details and all of that concern, and the products work, and the products keep working. Every time we come in, there isn't a doubt because we can test it. We can go home, try it, come back, and realize.
Starting point is 00:21:39 We can do the research and talk to or watch Dr. Rhonda Patrick and see that the information is consistent, and you're never worried about. are they going to go research it? Are they going to go look into it? Because that's what you're offering. You're saying, go do the research. Don't trust me. Go find out for yourself.
Starting point is 00:21:54 You're going to find out that I'm right, that you do need these things in your body. And you can get them here for like 10. It's not even that expensive to switch over to this lifestyle. Yeah, it's, you know, and the word expensive is something I probably hear every day is, oh, it's expensive. And, you know, I sure, I'll say it is. But is it really? Yeah. Because we, we, if we look at ourselves as a vehicle, all right, and I often use this analogy
Starting point is 00:22:21 that if we look at our body like a vehicle, okay, well, your car has an engine, right, but it has many other parts. Yeah. Okay, well, you have brakes. Now, if your brakes are worn down and I think they start screeching at a certain time, right? Well, they're screeching, they're notifying you, hey, like, change them up. Yeah.
Starting point is 00:22:40 Okay, well, from experience, you know, I didn't change them. Yeah. I was like, okay, whatever. Well, what ended up happening then? The problem got bigger. Yeah. It got bigger because the brakes then went into the rotors, cut into the rotors, and I got to replace the rotors.
Starting point is 00:22:53 I just essentially doubled my cost of what I would have fixed for half that price prior to that happening. So, you know, an engine oil is like something that if the engine is not properly lubricated, it's going to malfunction. And the car is not going to last you that long. all right yeah so again back to our body being a vehicle you take care of the body's needs the nutritional needs i focus on micronutrients just on a personal level because i feel like they're much more overlooked than like your protein fats and carbs yeah i think that's a very simple topic and again food can be it can be done through food and of course like powders are
Starting point is 00:23:34 available there's so many great things now that you could put a scoop of this and whatever and you got what you need it yeah right and that's again easy peasy no problem but when it comes to the micronutrients, it's very difficult because people think that one-a-day multivitamins are going to really do something. Yeah. You know, the concept of one-a-day is so flawed. You can't put everything into one.
Starting point is 00:23:57 It's very rare. If it's a single ingredient product, sure. It could possibly do the job, but not something like a multivitamin. Yeah. So fueling the body with the right type of nutrition will optimize how you function, just like your car,
Starting point is 00:24:12 if the engine roll is done, the spark plugs are changed, the alignment's on there, the tires are properly inflated, you get better gas mileage, right? Yeah. So you want better gas mileage because gas is pretty expensive. Yeah. Right? So trying to simplify the process of nutrition is,
Starting point is 00:24:27 just look at yourself like a vehicle. Most people, as far as I know, have a car. Yeah. Understand a car. And, but taking care of it is what allows you to keep it, right? Keep it for longer. Yeah.
Starting point is 00:24:40 And reap the benefits. of it being a fuel-efficient vehicle and not running into issues all the time. Yeah. Right. Because you can dump thousands of dollars into a car, right? Now, your car is going to depreciate. No matter what you do. No matter what you do, you could put $100 into it.
Starting point is 00:24:56 You could put $10,000 into it. Yeah. That's expensive. Yeah. Right? But when it comes to the body, and again, I don't hold anybody at fault for thinking it's expensive or saying it's expensive. The reason why they're saying it's expensive is it's not currently being,
Starting point is 00:25:12 really I guess talked about through the medical system yeah you know like I've had many clients come in and they go to their doctor and something as simple as restless legs or not sleeping well and you know they likely for my understanding of all all the time that I've been doing this is like it's a magnesium deficiency yeah which is one of the most common deficiencies probably in the entire world well if something like magnesium which runs your heart runs your nerves run your blood pressure your anxiety um you sweat it out you know alcohol and caffeine depleted yeah we're essentially not really getting much out of our food unless we're really focusing on getting it and that would be another
Starting point is 00:26:00 task on its own well and a great task for people to undertake that they're just not doing so the the point isn't that you can't do it through eating good foods it's that you're not and are you going to sit down and make sure you find magnesium in all your foods probably not and you can like that that is something an individual can do yeah and uh and i invite people to just continue to look at what they eat like i always say take your biggest habit you know a lot a lot of the time it's coffee right so it's like okay well if you have coffee every day you're losing magnesium every day yeah all right and uh i mean there's other things that go along with that but i'll focus on magnesium so that individual should consider it. Yeah. Or start focusing on bringing more foods in with magnesium, or maybe just
Starting point is 00:26:42 not drinking it every day. I'm literally in that boat. I have, in university, I was doing like two extra large coffees a day. Of course. And now I'm doing a caffeine pill in the morning and a coffee in the afternoon. And I used to have a restless leg syndrome every night. And it would drive her back crazy because right before bed, the sheets are moving around. Like there's a cat under there and it's just my feet. And then you got me onto the magnesium. And that doesn't happen anymore. She doesn't, if you ask her, she's probably going to say, I don't have restless leg syndrome anymore.
Starting point is 00:27:14 It's always the other individual that can tell you. You yourself, and this is what's really awesome about what I've, you know, been able to see in the store is oftentimes, more often than less, it's people are coming in for others. Yeah. That's the most amazing thing. I mean. Or for their pets.
Starting point is 00:27:30 Oh, of course, pets. Their children, you know, their mom, their dad, their brother, their sister, their cousin, their friends, their co-work. you know when we first started you know it was it was like nutrition wasn't really even a thing yeah it was like hey if you went to the gym like you were like really into the gym you maybe popped in you know and even like vitamin stores like I'm sure like you know unless you were really old school and you really were like maybe into like the you know the hippie stuff you'd be taking some vitamins and supplements but like now it's everywhere yeah and I almost
Starting point is 00:28:02 feel like every time I meet people or you know we've gone somewhere go to their house everyone has something yeah right they're like oh i heard about apple cider vinegar or i heard about turmeric or yeah and it's it's become like so more normalized yeah which which allows us to be able to help more people for sure but the issue lies in okay well if you're taking a product does that mean that i need it too yeah and that's where the interestingness comes from is like okay well sure maybe but maybe you fit this better yeah Right? And it's like buying a, I mean, for guys, it's like buying a good dress shirt or like a suit, right? You want it fitted to you. Yeah. Right. And you can buy a suit that's not fitted. It's just not as fun.
Starting point is 00:28:47 Well, and that's one of the biggest differences between you as a nutrition store and as a health store. But even more broadly, small business in general is that you actually want the person to tell you what happened and come back. and if it didn't work, then we need to reassess and go a different way because you want to address the problem. 100%. That's insanely rare that somebody actually cares about resolving any problem in any place you go to. I got to say, man, it shouldn't be rare and it should be how it is. It's something I find if we put out a product, right? if that product can't and didn't, you know, make a difference in your life, well,
Starting point is 00:29:40 well, then we must have done something wrong or we didn't get enough information, right? Or the individual didn't use it properly. Yeah. In that, in that conversation, I'll say, majority of the time, what I've come to realize is it's the client sometimes buys a product. And I'm kind of bad at this. is that I love recommending liquids, right? Yeah.
Starting point is 00:30:04 I just find they're more effective. So I'm always like, hey, liquid, liquid, powder, liquid. Yeah. And, but the client's like, oh, I just, I don't look to taste or I don't want to mix it and they don't do it. So that's a mistake on, like, you know, my behalf, we shouldn't give you a product that you can't use. If you don't use it. Yeah. No one's getting the result.
Starting point is 00:30:24 Yeah. Right? Yeah. So it's not always that the product didn't work. It's like they didn't even take the product. Yeah. And worse is when they buy a product And they don't know what they bought it for
Starting point is 00:30:35 Yeah Right And then the individual doesn't even have an intention to take it Yeah So You know Whenever somebody comes through the doors I've always told myself
Starting point is 00:30:46 Like you know Give them the full attention Yeah And sometimes you know When people come in It can be overwhelming to them Because I love to give information Sometimes more than needed
Starting point is 00:30:57 That's for sure But my intention isn't that we have to make the sale yeah we just want to give the information yeah i've uh again very fortunately been able to gather you know 12 years worth of data that's really in my head yeah from you know people coming in face to face real reviews you know gathering the the articles the brochures and and just really just taking it and passing it forward right and what that's allowed and what we've seen happen from that is okay well if aaron love this product, and it worked for this.
Starting point is 00:31:34 Okay, this next individual who's similar to Aaron, dealing with Aaron's situation, will likely benefit from it. Yeah, and if the research says, like for Restless Leg Syndrome, somebody walks in and says they have that problem, the research and the customer reviews both line up. Oh, yeah.
Starting point is 00:31:49 And there isn't 100% success, eh? Like, I was always after that. I kind of fell flat on my face when I realized it can't happen. Yeah. Right. Well, that gets into the other problem I wanted to talk to you about, which is recommending, having somebody come in and they say I'm dealing with these problems and you're like well based on
Starting point is 00:32:06 what I know you're not going to be able to knock this out of the park with just one product yes so then you say well this will help and this will help and this will help each maybe like 20% and so you're at 60% this should help which is above average you should notice differences and then they look at you and say well I only want to buy one correct that's that's a bit of a hurdle for me sometimes and and in those situations I often feel a little bit defeated yeah because It's like, I know that the client walking out of the door, and it's not all the time. It's just certain times when somebody comes in with an issue, like a digestive issue, right? It's like the biggest system in the body is the digestive system.
Starting point is 00:32:47 Well, I'd love to offer one product that really just took care of all of it, but it's not the case, right? Especially with the digestive tract, the digestive microbiome is really well. I want to talk about but having someone come in wanting to purchase one product we still will do our best to make sure that the product we give them will hopefully and I say hopefully show them some difference yeah if a client take something and they feel better they will come back and then continue yeah usually the client who who wants one product it's it's usually to do with the fact that they're not as vested in natural health you know they want to just try it out or they hurt something and they just want to try it out and that's totally cool but if the
Starting point is 00:33:50 individual doesn't come back call us email us and just have a conversation that's actually the worst right like we just want to know what happened happened because the number one question I usually get asked after, you know, everything is how fast will this work? Yeah. And I was kind of like, I honestly probably giggle in my mind now about it because I always want to say, well, I've had people come back in a day. Yeah. But it's not always the case. So I can't use that.
Starting point is 00:34:17 Yeah. I just can't. But what I do say is, you know what, let me know when you notice it. Yeah. Because ultimately, truth is, if I personally recommend a product and I, I can't always. always explain every single reason why yeah i can explain why but on every single reason why once the client has initiated understood and i feel they're confident and we provide that product we want that relationship to transpire into okay we want to know what happened how it happened
Starting point is 00:34:51 and again the fear of coming into hell stores which has been around for a long time just maybe people not feeling that they will have heard them say that oh this is a dumb question i'm saying this for everybody now doesn't matter where you live where you shop who you're going to there's no dumb questions yeah if you don't know something just ask and if someone makes you feel dumb go somewhere else yeah that's it like if you know you come into beyond nutrition and for some reason this occurs to you where you feel you feel you that your question wasn't answered and you know we don't have all the answers yeah right we look for them you might want it instantly right keep looking always keep looking um i don't think there's dead ends
Starting point is 00:35:42 in life man i mean i for sure thought there was when i was younger yeah but no longer do i think that yeah i think every time you find a dead end the door on the other side's open yeah you just got to go walk into that one yeah right yeah that's so true because like nutrition stores have so many different amounts that you can take, different names for things, and that can be initially overwhelming to see both sides of a wall and not know how any of these things function in your body. Magnesium, it's like, what is that actually doing? And it's hard to imagine the same way when your doctor says, if you take this drug, it will
Starting point is 00:36:19 fix your anxiety. Like, he's saying that it's going to fix the issue. And there isn't much confusion in between. But when you get into different products, it can start to overwhelm people and it can run into a lot of problems. But I've always found that you're able to clearly articulate how this links to whatever they've come in to discuss. And that's so important. And almost everyone who comes and goes is always so grateful that you listened. And I think that that's one of the main differences between you and all other small businesses is the willingness to listen and then do everything you can right after to try and address whatever they just.
Starting point is 00:36:55 just said well what i want to say to that man is i'm i'm just a researcher at heart yeah um you when i was in like grade five i remember grade five because our teacher would always give us like a choice of like almost i think 50 different types of projects we could do and i would only ever do research projects yeah right that's the only thing i ever chose yeah and and i find that constantly learning keeps me going right and uh i i don't i don't want to be stagnant i get i mean i anyone who knows me is like I can't sit down yeah right but uh it's something I find interesting because if every day you learn one thing new you've added to your life if I can teach something to someone else and add to their life what I do know it's a chain reaction all right if
Starting point is 00:37:43 today I tell Aaron Aaron you know this is what I I've seen happen with a bunch of these clients you know with XYZ you might know someone you might not have that issue you might not even need that product per se but you might know someone right and as humans i feel we're supposed to help each other yeah supposed to meaning we should that's part of community that's part of community but that's part of humanity yeah right and and a lot of that is i thought wasn't there um the store has proved me that it is yeah right and uh so having seen I've seen various things in my life. You know, a lot of them you'll notice and even, let's say, good and bad, I'll use those
Starting point is 00:38:34 two words, good and bad. So, you know, bad things always pop up in your face. You always remember bad things. It's hard to remember good things. Yeah. It's like the bad trumps the good. Yeah. Always.
Starting point is 00:38:44 Like, you know, and I've seen clients who come in and they're like struggling to just sleep, to just sleep. This past year, our biggest issue has been sleep. Really? Yeah, and why that is is stress, right? People on lots of caffeine, possibly alcohol, in combinations, and just depleting, you know, their nutrients. Yeah. So their body is unable to just do what it would do for them.
Starting point is 00:39:13 Yeah. Right. So when someone is having a sleeping issue, they're always going to have irritation. They're not going to feel as good or happy. Because rest is key. Rest is 100% key. Yeah. So taking simple things like sleep, you know, and digestive, I know and I feel confident today more than ever that we know what we're doing there, right?
Starting point is 00:39:43 There's situations where clients are dealing with much more severe issues. Yeah. And I just want to say that there's lots of great practitioners out there, right? the downside to I guess we'll call it we'll focus on say natural paths we'll say natural paths for now there's much more outside that too by the way for natural health practitioners usually it's the fear because you're having to pay up front yeah and I got to admit like I feel like a lot of the clientele come in because they don't want to spend hundreds of dollars trying to figure out what's going on, let alone then having to buy product.
Starting point is 00:40:24 Yeah. All right? Yeah. And so I think that's where we come in really well is we can assist on many of, I mean, compared to what maybe naturopaths do with a lot of the minor issues. Yeah. Sometimes we deal with the big ones too, and they just get better just because we'll be dealing with the minor ones.
Starting point is 00:40:40 Yeah. Right? Yeah. You're kind of like a portal to people who this is their first step in realizing that there's a lot going on in their body that they don't understand. Yeah. Because I think a lot of people. like to operate in the world as if they know things and that's that's a fine way to
Starting point is 00:40:54 operate but when it comes to your body there's so much going on in there that you don't understand and words you can't pronounce that it's time to go to somebody else if it's about your body it's probably time to see somebody else who's more versed and you are like the portal into all of it and you never knock um traditional styles of medicine and you try and combine them all to make a healthy person and total body optimization, I think, is really growing for people. For me, I'm at work. I'm up at 7 a.m. Go to work. I'm there to all four. I'm driving home. Then I'm working on the podcast. I'm trying to get things together. I'm trying to get social media together. I'm working to
Starting point is 00:41:32 like eight or nine o'clock. Then it's to bed and wake up and do it all again. I don't have the choice of, well, I'm kind of tired. So I'm just going to take a nap. I have stuff to do. And so I'm trying to figure out what things, if I can buy this $21 product and it can keep me going for another two hours. That makes all the difference in the world to do getting things done and making a difference in the community. Well, when you say portal, that's actually, that's a great word. Yeah, I feel like I'm in that position or I've been put in this position in my life
Starting point is 00:42:01 where I'm able to direct, okay? And it's not always that like we have your solution actually. Sometimes people kind of get shocked when they've come in or called. And they're like, hey, so this is what's going on. What do you think? I think you need a massage. Think you got to go see the chiropractor. Yeah.
Starting point is 00:42:25 Sometimes, hey, you've got to go see your doctor. Yeah. Right? Because, again, if I feel that's the right answer, that is the right answer. Yeah. Because helping someone, guiding someone to the right door is invaluable to that person. Yeah. And honestly, the more people I can guide.
Starting point is 00:42:46 honestly, it just makes me feel good. Yeah. I'm sure they feel great when they get their results, but I still get 10 times more because I'm the one who got them there. Yeah, but you're operating it like this level of truth, because I'm sure you could find a product to sell them if you really wanted to instead of sending them to the chiropractor, but you say, what's more honest for me to do is to send you to this person
Starting point is 00:43:10 because this is likely going to address it way better than this product I have. but a lot of people choose the upfront $25 product over sending them to where they're actually going to get help. And most recently, Rebecca called you on the phone and you talked to her for a long period of time trying to figure out what was going on and then didn't recommend any products to purchase right away and said, if you really want to, you can, but it doesn't sound like this is the circumstance you need. And I cannot imagine walking into most businesses and proposing anything and them not
Starting point is 00:43:44 recommending a product by the end of the conversation. That's the goal of a business usually is to, to, I mean, let's be honest, like in times like this, as we are today, it's more important to, to have the sales, right? To make sure we can pay the bills. And I don't hold anybody at fault. I don't think it's wrong for someone to recommend. It's their job, right? It's like a doctor, for example.
Starting point is 00:44:09 We talked about doctors so much. And, you know, I have to admit, like, at one point I was like anti-doctor I was like I'm not gonna go you know like oh my god like no doctor for me but that's because I probably didn't have the right doctors
Starting point is 00:44:24 you know they didn't maybe care enough so this is something I I always wanted to get out on a bigger platform and I want to say this for sure today is when you're looking for someone
Starting point is 00:44:38 someone to make your food like at a restaurant someone who's going to fix your car someone's going to help with your health try to look for that person that when you talk to them when you meet them you feel that
Starting point is 00:44:55 they want to do this for you yeah of course like hey everybody needs to get paid yeah that's something that nothing is free I want to like leave that right there is nothing is free yeah okay it's an exchange
Starting point is 00:45:08 and finding that person who cares about getting it done is going to likely provide you the best result. Yeah. You know, I'll use mechanics. I love this kind of angle is, you know, I've had many mechanics in my life, you know. And now I look back, I'd say eight and a ten were horrible. Yeah.
Starting point is 00:45:33 You know, they charged me more. They lied to me and, you know, basically took my money and honestly, I could do nothing about it. Yeah. Now, today, I have, you know, be my barber, be it my mechanic, we have this relationship because I found those people that I know care, that if I draw my keys off and I leave it there, I'm not worried. Yeah. It's like I know that sometimes, and it's ironic, is like you think it's going to be huge.
Starting point is 00:46:03 And it's like one-tenth of what you thought it was going to be. Yeah. Right. And I love to be in that position too when somebody comes to me and they're like, oh, I thought was going to buy like eight products and spend hundreds of dollars one thing that i always leave out when i'm in my you know zone is my ultimate goal in my mind as i'm listening to somebody talk i'm trying to take all the things that are happening because it's never really one they might think it's one until we start talking about it yeah right yeah then they're like oh yeah that happens to
Starting point is 00:46:34 me too oh yeah and that and i'm like okay that's all linked yeah in my mind right so So I've been able to find products that can do, in my words, a shelf's worth of products in one. Yeah. So we have things available now. Yeah. And a lot of them are like Indian medicine, Chinese medicine, you know, things that have been around forever. Again, nothing's new. Yeah. It's just revamped, you know, and now we have information, access to information.
Starting point is 00:47:09 So everyone has the ability And I mean every single person has the ability to research But do they want to? You know, Are they going to open up their Facebook and Instagram And look at what's happening in Hollywood, you know? Or are they going to look up, okay, what's good for me? What do I want to do?
Starting point is 00:47:29 Do I want to help somebody? Because everything's there. Yes, it's very confusing and there's lots of information And it can be taken out of context. I mean, for everything that's good out there, there's something bad about it. Yeah. That's no doubt I hear about all the time.
Starting point is 00:47:41 I've been asked, hey, I heard coconut was bad for you, you know? And it's like, well, it could be based on you. Yeah. But is it? Yeah, not as a whole. Nothing's perfectly good or perfectly bad. Exactly. So, you know, if an individual, like we talked about Chaga earlier, I think you mentioned Chaga, right?
Starting point is 00:48:00 So Chaga's amazing stuff. And, I mean, again, I could talk hours about Chaga and what is done for people that I've known. but Chaga as much as I love the product you know most of the time I'm actually like hey making sure the client isn't you know having or taking things like blood thinners because Chaga naturally is a blood thinner yeah so we have to make sure that the client getting this isn't on a medication you know and so forth and and I I sometimes get stressed about those topics but one thing that we for sure have done is we focus and have focus on Canadian-made products.
Starting point is 00:48:36 Yeah. All right? So what that's allowed is Canada is actually quite strict on health regulations. And the label has to be very clear. When you're buying a product, it'll tell you right on the product.
Starting point is 00:48:48 I mean, it's usually pretty small text. So I'm reading it out for the client. But it's going to tell you if you are dealing with these issues or taking medications for XYZ to, you know, talk to a health practitioner or not take this product.
Starting point is 00:49:01 Yeah. And it's totally fine. That just means we need to find something else for that individual so sometimes what i want to do i can't do yeah right and um and back to doctors and pharmacists all include pharmacists i've seen because i mean doctors are bogged down right our system has bogged them down plus you know they don't have the resources that i think they should have yeah but that's my opinion on that yeah so who is the doctor is the question you're the doctor yeah you yourself always are the doctor
Starting point is 00:49:34 Yeah. How I can say that is because, again, when I was 17 and I was prescribed, many medications, one of which was acid blockers. Yeah. Right. And I remember, like, completely, like, I'm not taking these. I didn't go with the script. I left it there.
Starting point is 00:49:50 I come home and there's a big box. My mom picked it up. She left it there. She's like, well, I got your medication. It's like, I'm not taking this. Why did you spend the money, right? Well, that medication. when I trace it to what it does in the body
Starting point is 00:50:07 okay well sure it'll give me relief which I call Band-Aid relief right it'll give me relief but it's also going to rob me of certain nutrients yeah I didn't like that fast forward you know we're 12 years ahead here now and the same medication that I was prescribed I have clients that walk in
Starting point is 00:50:27 that have been on it for 10 sometimes 15 years So I'm going, why is that? Because I guess no one really is looking to resolve the root problem. We love Band-Aids. I think we live in the world of Band-Aids, you know? So we love quick fixes. We love cheat quick fixes. But then you're living not a great life.
Starting point is 00:50:49 Yeah. In between all these things that have happened, I've watched people, including yourself, right? grow grow in so many ways that I could have never imagined not knowing if this relationship or individual is going to be my life a year, two years, three years
Starting point is 00:51:10 even six months down the road right? Watching people progress become something greater and it's just continuing I honestly find so much joy in that I can't even put it into words right
Starting point is 00:51:25 the issues always lie in we give our trust to someone yeah sure trust the doctor but also question the doctor right and i mean it's not easy job for them because now you have everybody walking in saying hey i have this problem yeah because everybody is their own doctor online right yeah but always think of how you'd like to be approached right right if someone is in a professional setting, right? They've earned this education and they've gone forth and become a doctor or a naturopath. You know, let them help you to the best that they can. And you can let them know, hey, I came across this information instead of saying, hey, this is what I have. Yeah. Right? Because when someone comes to me and they're like, well, this is what I want,
Starting point is 00:52:13 I mean, sure, it could be a quick one-minute transaction and great. But then we didn't do our job. Yeah. And you're not giving the person the opportunity to demonstrate their knowledge and bring something back to you and say, well, describe it to me, and then I'll do my best to see if this matches out. Yeah, like I said, always think of like fitting that suit, right? Yeah. Make it fit. Make it fit so well that they remember you for life, you know?
Starting point is 00:52:35 And honestly, I, in a way, I guess I really want people to always know that we're there for them. And I mean, specifically, we're there for them. Yes, it's a business. I mean, how many times has the thought in my head, you know, the way. words go, I wish I could just give this out for free. Yeah. And I honestly hope one day I'm in that position to do so.
Starting point is 00:52:58 Yeah. Right. I would love to get out these things that can change people's lives, give everyone access to what we've learned about, come across. I honestly could not only change your day, but change your life. Yeah. Right. And changing lives, I think, should be part of everyone's motto.
Starting point is 00:53:19 It's as simple as opening a door for. someone right and it can be as big as you know working with them taking care of them being their ear whatever it may be yeah people i say people have walked in that have never met me and opened up their entire life yeah i don't know how yeah i don't know why right i'm i just think of i'm just i'm just somebody you know why are they telling me everything yeah but when they do it Again, it allows me access to helping them better because I've learned from my own experiences. And as much as I'd say that, you know, it was very tough growing up, you know, anxiety, depression, and stress, all these things, they're a part of life. To me, they're not a diagnosis.
Starting point is 00:54:09 Yeah. If I'm having anxiety because you wanted me to be on the podcast, I mean, yeah. Yeah. That's normal. Yeah. I don't need something for that. Yeah. You know, I just need to, you know, breathe deeper, have some water, you know, go for a walk.
Starting point is 00:54:24 And honestly, like, it can all be handled. Yeah. For sure, others deal with it on a more severe level, you know. But again, in my time so far, we've seen nutrition help with it. Yeah. You know, there isn't a need for people to just put bad deeds on everything, right? like it's it's it's it's not the wrong method it's just not the right one yeah yeah this is this is one of the things that i've been thinking a lot about because um i obviously worked with you um and worked
Starting point is 00:54:59 at the store and people opening up was a huge thing that happened all the time people would open up about various issues childhood experiences um deficiencies discomfort and they would admit all of these things that I just didn't imagine people would ever open up to. And I think that goes into kind of the purpose of the podcast is that I don't think anyone has real conversations anymore at all. Because if you're getting your real conversations, and I was, I'll come into Beyond Nutrition all the time and we'll spark up conversations and just keep going and it's awesome. But it's because we're almost starving ourselves of those real conversations.
Starting point is 00:55:42 it's always, hey, how have you been? Good. And that's it. There's no, what are you struggling with? Oh, you have, you've been through depression. What was that like? Let's talk about it. Are you good now? Can we get you on anything? Can we make sure that you're good? How can I be involved in making sure that it's part of the solution? We don't do that. We don't look beneath the surface of you're not sleeping. That's horrible. What can, what can I do? Can I go down to be on nutrition and grab you some magnesium? Can I get you sleeping pills? What do you, what would, what would, what would, what, would, work for you? Can we go for a run right before you need to go to sleep? What can we do and take tangible action to help? And that's something that really, to me, in Chilliwack, as of now, that's the only place I can go to have those conversations, is entering a store and talking to you. We're not having these conversations on social media. We're not having these conversations in the newspaper. We're not discussing what makes us healthy and how we can utilize. the health to be better in the community. Maybe we wouldn't be so cranky at the cashier if we had a good night sleep, if we had
Starting point is 00:56:51 all of the supplements. There's a reason that these things are important beyond just making your body work better. You can be a better person if you're not tired. If you're awake, aware, and maybe you hear that person mumble under their breath, that they're not happy with their life. And you take action on that instead of saying, well, I have my own shit going on. You take that action because you have the... energy to now. And there's no excuses for that once you start to get your body to this place where
Starting point is 00:57:18 you can really listen to people and say, wow, I haven't been listening to the people around me. And they're really suffering all around me because I haven't been paying attention. And it's really alarming to me that that is the only place I know that I can go in to have conversations about health, wellness, body optimization and building the community up. And that's why I wanted to have you on is because people need to hear this. again man i super super appreciate it um as i as i go forward you know in my life i can say this much is like i'm going to continue to do what i do and hopefully do it better right and i would say everyone you know ask everyone around you um talk to people you work with like i think everyone needs a hand
Starting point is 00:58:08 I like to always think like I can do everything on my own you know I think I'm finally finally at the level where I can accept that it's not just me working with others working together realizing you don't have all the answers right is okay it's all good but knowing that you know when people when people usually approach me, right? Majority of the time, they're unwell. It's less likely someone's coming to me or be on attrition because they feel great. Yeah. Right? They're like, we don't need to, so why would be, right? So I'm usually dealing with the other side, meaning the side when people are unhappy already.
Starting point is 00:59:02 I love the challenge of turning that around. I've started to see that more and more. And what you just said, like, a few seconds ago about, you know, how you feel. So I've mentioned that to many people is you don't have to do these things. But if you do them, you'll feel better. You'll be smiling next time you walk in. You'll be smiling when you go for that interview. You'll be smiling when you're walking on the street.
Starting point is 00:59:28 And then boom, there's an opportunity that you got because you smiled. Yeah. Right. Well, that really happened to Rebecca because she was in a circumstance where she couldn't work. she didn't have confidence that she could go to school without having a flare up and be in like incredible amounts of pain and so she was really looking at her life like I don't know what I'm going to amount to because I'm stuck in this box and then she comes and sees you and all of that turns around she starts on the liquid probiotic and she can go a whole day without having a flare up and she can start to focus on school she can start to focus on work she can start to feel good in the places that she is and then moving forward we got her onto the oil and now we take that every single day and now she doesn't just do better she thrives and she's comfortable at school and she wants to be at university and that's where she's missing out on due to this pandemic and that wasn't even a reality for her
Starting point is 01:00:24 before she walked in the door that's that's simply just amazing man i i mean i'll tell you i live for that yeah like that is exactly what i want for every single person that i come across i want them to be successful and it's not that you know success is monetary no i want to get that out of the way with too success is not monetary no success is everything but that yeah right success is when you lift others up you make them feel better and you know what was very very interesting it's at in the very beginning stages, like I, I for sure felt like a nobody because I had no real knowledge, you know, at 17, 18, I was just, I was a kid. Yeah.
Starting point is 01:01:10 And, uh, trying to reach out to like friends, family, you know, we got this, we got that. And, you know, no one really cared, right? Yeah. And, and I realized really quickly, like, when you're diving into, like, health and wellness um not a lot of times do people that you know personally want to open up to you on that like i don't want to share that hey man i'm having problems going to the bathroom yeah you're like i don't want to talk about that with my buddy you know and but what's really bad about that is like just that one thing alone of not being able to go the bathroom properly you know that creates a host of problems
Starting point is 01:01:51 yeah now you might even go to your doctor and still not reveal that yeah because i've been there i was like hey man i don't want to talk about my stomach problems yeah or like he's gonna keep me here longer i just want to get out of here yeah you know so i just directed my focus super like with intention that every time someone approaches us we're gonna help we're gonna find a way instead of me trying to find people to help yeah you know because it's not that i don't want to i would love to but i just noticed that the effort was being kind of like wasted or thrown away yeah you know and i mean a lot of people i know now i mean for sure are taking those actions because now they're getting informed yeah right and
Starting point is 01:02:41 it comes full circle man if you if you do things with your heart and you do with the right intention and you do things with the best you can at that time because i can for sure say i wasn't what I am today, what I was, you know, before, I got here today by making what people call mistakes, which we should really just call experiences. Yeah. Because the word mistake has a different toll on the mind. Yeah. So all those experiences led me to become the individual I am now.
Starting point is 01:03:13 And I'm thankful for it because it's only with the fact that I kept going. And I kept going, not on my own. Yeah. But the words of all the people that came through the door. worse yeah people that motivated me i mean just like anything you do you want to give up sometimes you're like is this even worth it you know i've beat myself up left right center on the topic of i'm not the one to do this i'm too young for this you know i don't have gray hair yeah you know why are you're going to believe me yeah i see those things to my to myself all the time and i did
Starting point is 01:03:47 up until now yeah because words words program you right they program you especially if you say them to yourself yeah so i was like no man if everybody's telling me that we've changed your life not one or two or three times i'm talking about like a lot of times i don't have a number but a lot of times and and i mean they're making me believe in myself yeah which i'm super grateful to every single individual from the bottom of my heart for giving this this young kid an opportunity where honestly like i I never expected. Yeah.
Starting point is 01:04:26 You know? The challenge always is, is not others. It's yourself. Yeah. And I can admit that very openly, you know, today is I made it harder on myself to get to this point where I probably didn't need to. Yeah. You know? That's the weird thing is that everyone accuses us of being such a narcissistic society.
Starting point is 01:04:49 Yeah. We don't take care of ourselves. We're afraid to talk about ourselves. We can go endlessly on about all of our. our flaws and all of our limitations and all the ways we don't measure up and that's where we go when people ask you like about yourself is usually like what are all the things that are wrong with me and what do I need to figure out in my life and that's one of the things I think is so important about your role in our community is that you take on the sense of responsibility
Starting point is 01:05:13 to make people better by the time they leave and as I've said and as I'll continue to say that's fading away and it's really alarming because we should want and encourage people to take on responsibility in the community and lift them up and say you are someone to aspire to be like remove all of the nutrition stuff you are a person who's constantly looking to improve the community improve the people who walk in and out of the doors no matter who they are no matter what their background is any of that you want to make their day better make their life better and you don't hear about that anymore nobody wants to take an individual a real person and try and make their day better because then there would be some sense of
Starting point is 01:05:56 responsibility to them because if you don't follow through if you don't if they don't feel better then that's on you too and you take that on and then if something does fail you say well then we've got to try this and we'll keep going and there isn't a quit and that's that's just something we need so much more of yeah it's uh it's something that if i could put it into a simple you know box and give it to everybody here just open this box and do this for everybody else it'd be great but uh i think the challenge is you know every person has the ability to lift others it's already provided to you from the day you got here yeah but we don't get taught to use that yeah right i think school i look back at you know schooling
Starting point is 01:06:52 uh many would agree you know just lots of things are missing yeah let's say that you know lots of things are missing maybe being human should be a class yeah right like this is how to treat people yeah the world right now and in many topics is is about that right like equality and just talk people treat each other i'm i'll be the first to admit i haven't always been the best individual you know i for sure have at times for sure been not nice yeah you know um and i realize those things i think realization is super key like again it was an experience i had at a time which where i didn't know better yeah i just didn't know better yeah right so now i know better right but i can provide that information to the people that are younger you know i again very something
Starting point is 01:07:48 really great about Beyond Nutrition is, you know, we don't have like a clientele. We have everyone. Yeah. We have kids. We have, you know, teenagers. The other day, I think we had like a six-year-old boy getting his fish out with his mom and the excitement on his face was just amazing. I'm going, the six-year-old kid for fish oil is excited. Yeah.
Starting point is 01:08:12 You know? And, you know, so having the family, having grandparents, pets. it's it's what it's what keeps me going in a way because i never know what's coming my way it's always something different yeah so you know back to the point of like trying to do better be better it's we all can do it um everyone should get that opportunity and i think we're in the best time ever now to get you know the new generation as they would call it to understand this yeah Because we are the people that are creating the next wave. Yeah.
Starting point is 01:08:50 Right? Yeah. So we should be the ones to set it out. Like, this is how things are going to go. Yeah. No more putting people down, right? Someone sees that. You got to stop it.
Starting point is 01:09:03 Yeah. Call it out. Call it out. Yeah. You know, how often do you see things happening? And people are honestly, like, one thing I do not like about phones and social media is people just love to hold the button. Yeah. you know and sure if it's something nice like a rainbow go ahead yeah but not on things that
Starting point is 01:09:21 you need to be doing something about yeah right and uh if if we kind of empower ourselves okay we just stand up we got to speak up and in the right situations right like when you're in high school and there's problems you really don't share them with people you don't even share them with the counselors people open up to me all the time they let it all build up inside yeah right they let it build up and guess what happens they end up poor health yeah because the emotion the anger the frustration i know firsthand man like it just it lives inside you it's almost like there's someone else inside you now yeah and that's not even you yeah right yeah um i remember when i had such problems where like i could barely like you know
Starting point is 01:10:05 wear jeans because my stomach used to hurt so bad yeah you know and i would not go out i wouldn't tell people why yeah just wouldn't go out wouldn't do anything and because you knew like hey i I don't want to ruin the day. I'll just keep to myself. Yeah. So I think that, like, there should be an avenue, you know, some sort of method where people just need to, you got a problem, speak up. Yeah.
Starting point is 01:10:27 Back to the car idea. Your car has a check engine light. You know you've got to get your car checked by that time. Our body has those type of signals. We just need to listen and do something about it. Yeah. Right? You're not feeling well.
Starting point is 01:10:42 Talk to somebody. There's so many resources now. And I guess not everybody looks out for them, but again, back to a human, right? As a human being, you have a friend, you have a co-worker, you have your parents, whoever it is that you have, if you feel you can help them, do it. Yeah. You're going to get the brownie points. Yeah. Trust me.
Starting point is 01:11:06 Like, there is for sure brownies involved, right? You're going to get the brownie points because when you help that individual, no amount of money could give you that feeling. Yeah. It's just how it is. Yeah, I definitely remember, like, when I was working at Dairy Queen, I was overweight, and I didn't know who to talk to. Who do I tell when I'm in high school that people are bullying me and making fun of me for being overweight? Chubby Chicken Man was the nickname, and I didn't know who to talk to.
Starting point is 01:11:38 And Dairy Queen, like, just coworkers, they're not going to have the answers. Going to school and talking to a counselor, well, they'll be able to counsel. me about how I feel about being overweight, but they're not going to help me fix it. And so it was just through Russell, who brought me to the gym and sent me to you. And then it's all of a sudden I can talk about, how do I lose weight? What do I do? How do I actually get rid of these things? Because it's a hurdle. It makes me tired. It makes me embarrassed. It makes me ashamed when I go swimming. And I can't say all of the things I tried to do to just mask it, to just make it not even a conversation. And it was so shameful for so long that you don't talk to.
Starting point is 01:12:16 anyone and you just let it build up build up build up and you were the one of the people who helped change that Russell and you were the two people who were like Russell told me to get to the gym and you started to direct me to products that helped with a weight loss if I was willing to take the other burden of adjusting my diet and eating better things and those conversations just don't occur enough no and if you look at that it's wasn't it quite simple which is two steps yeah two people that just you did everything yeah right you at all. I was the doctor. Right? So you were your doctor. Yeah. Right. You just needed someone to kind of, hey, go over here. Yeah. Or hey, do this. Even as many times as I've come across, you know, clientele, it's often that people, when I get the opportunity to like, I call it the tag team, right? If you can get someone to do it with you, I get more success. Yeah. Because we all need a kick in the butt. Right? We all need to, like, you kick me in the butt to do this. Yeah. Right? Right? it's it's we all need it yeah and just like uh i would say majority of you know people that have
Starting point is 01:13:22 come to me believe i have the answers i don't i need answers for myself from others yeah you know and and so it's again it's full circle right it's all full circle if i can help others with the power that i have my hope is that someone else with the power they have can help me with what i need yeah and it's happened man if i'm here today it's specifically that's why i'm here yeah because others have lifted me to be able to do what i do yeah and to those people i'm super grateful right and again that's just a word and i hope one day in my life i can you know do something bigger yeah for everyone that has done so much for me yeah and uh again man It's kind of emotional, but at the same time, like, you know, it's a, it's the best thing to know that someone, you know, thought highly of me.
Starting point is 01:14:21 Yeah. When I didn't think highly of me. Yeah. Right. And I feel, again, we all have that power. Everyone has power, man. Yeah. There's no one out there that doesn't.
Starting point is 01:14:31 Yeah. We just think we might not. Yeah. You give the power of attention. And once you start listening to someone, they will, they will open up and flourish. Because if you don't draw any lines and say, well, I can only talk to you about this. then the box is already there and you're already aware.
Starting point is 01:14:46 But when you go in and talk to someone and they're completely open to wherever the conversation goes, it frees things up to allow the things that really should be coming forward to come forward. Yeah, it's open conversation, man. You know, I, like I said, I myself was one of those people that just hit it.
Starting point is 01:15:04 Yeah. I don't want to talk about it. No one needs to know, right? No one can help me, you know? And when you're feeling unwell, you think unwell. Simple as that. The thoughts in our brain, in our mind, and how we register them, all comes from how we feel.
Starting point is 01:15:25 Like, if you think about the time, you know, where, let's say you wanted to ask out that girl that you like or whatnot, right? They say you get butterflies in your stomach. Why don't you get them in your brain? Yeah. Right? like it's like within your stomach yeah that's because the master of the body is the digestive system yeah so if uh you know i'll say if my two cents of the day if i could give that to somebody is you know if you're having noticeable gut issues you know you wake up or you eat or you sleep
Starting point is 01:16:00 and you notice there's something going on there address it yeah right that's the check engine light that's the check engine light yeah right your body again will tell you are you listening? Yeah. Right. So maybe we should come up with something for that, right? Like, hey, this is a sign. This is what it's saying.
Starting point is 01:16:18 Maybe I should work on something like that too. Yeah. Right? But at this time, if anyone's listening and they take one piece of advice is if, you know, you're dealing with an issue, especially stomach related, got related, brain related, which is all related together, or you know someone, right? You can do the simplest thing. And, I mean, the word probiotic for sure is where I'm.
Starting point is 01:16:41 heading with this but I wouldn't say get anything but something is better than nothing yeah you know so if today you're in a situation where you know you have 20 bucks get a $20 probiotic yeah go to the health food store you know tell them what's going on make sure you tell them what's going on yeah don't go in there and say I need a probiotic yeah because there's very have various I mean a variety that they all do different things different strains different strengths you can tell them hey I'm here today this one's going on with me. This is what I can spend.
Starting point is 01:17:13 Yeah. I'm going to say, man, people in health food stores usually are people who care. Yeah. Right. You know, I, I will say it's a very tough job because there's lots of restrictions, lots of things that people want you to say or want you to, you know, guarantee. I mean, the doctor doesn't give you a guarantee, man. Like, it's, it's like we're in a position of like, yeah, we need to guarantee something. I, as an individual and as the, as the business beyond a and we stand behind what we do. If you're unhappy, come back. Come back.
Starting point is 01:17:47 Bring the product back. If it's a money issue, if it's a product issue, whatever the issue may be, because if you're not happy, we got to fix it. They say customer services, you know, always customers right. And interestingly enough is like true. However, if the customer themselves
Starting point is 01:18:06 doesn't know what's right, then how would they be right? Yeah. So the opportunity, opens up to that same thing where an individual wasn't happy what happened why did it happen and you know what there have been some experiences where clients have used something and it didn't work out for them yeah funny thing is they don't want to return the product they just want to figure out what the next thing is to do yeah you know but all because we asked them hey just let us know
Starting point is 01:18:34 yeah let us know like how it goes for you and that's it well that kind of leads us into something else because as amazing as Beyond Nutrition is, you bring in brands and other businesses that are also absolutely phenomenal. So I thought we could also talk about them as well. Sure, sure. So if you want, we could start with alkaline planet. Of course. So from my understanding, in 1999, Chilliwack specifically won Best Water in Canada. Yeah. And then in 2013, they put chlorine into the water, enter Alkaline Planet. So can you tell us a bit about that so i mean if people are you know aware of alkaline water um they've for sure heard of like the the water ionizer machines and there's various brands that are out there that are available
Starting point is 01:19:20 and i actually had one as well and we used to actually give water at the store fill up huge jugs and you know because we and it wasn't that like oh i needed to get it out there i saw met people who were bedridden like literally bedridden that like johnny my life changed I'm walking, talking, I am moving, I'm jumping because of this water. Yeah. You know, dove into the research about like acidity, alkalinity. And, you know, we really do create acidic environment in her body because, you know, we live where we live and we have everything we want. Yeah.
Starting point is 01:19:55 We do. We actually have everything at our fingertips. Yeah, pop, chips, burgers, fries. Drive through here, drive through there, skip the dish, this. And I mean, like I said, what don't we have? Yeah. So we're in a time where like, you know, maybe that's not a good thing. Yeah.
Starting point is 01:20:09 Maybe. But the fact that we do, and, you know, no one's perfect, man, right? No one is going to be eating, like, to the tea, you know, and nor should they. We live in a great time. We have access. Enjoy your life. Yeah. Right?
Starting point is 01:20:24 Enjoy it with knowledge. Yeah. Right. If you know something is horrible for you, and this is just kind of like a thing that I say to people when they're, like, worried about dieting and lifestyle is, okay, well, you know, you love burgers and fries. All right, we'll cut the fries. Yeah.
Starting point is 01:20:38 Okay, wrap the burger and lettuce. Yeah. You still winning. Yeah. You're still winning. Yeah. You want a fries? Okay, we'll get half the portion.
Starting point is 01:20:45 Yeah. Or switch the kind of fries they are. There's just, there's methods, always methods, and just take what you're doing that's maybe not so good for you. Cut it in half. Yeah. Cut it by a quarter. Yeah.
Starting point is 01:20:55 You'll see the improvement. Yeah. So what things did you notice with the alkaline water? With the alkaline water, for me personally, so when when I was introduced to it, I used to like buy cases of water right in the back of my car chug water and it was weird because I specifically remember like I would drink half the water bottle and then I would just be like I call it the water water stomach you know like it was like bubbly and it'd be just like sitting there yeah and then I would only drink half and had a bunch of bottles in the back of my car
Starting point is 01:21:22 that were half water yeah and you know I try the alkaline water and I kid you not it was like it went down and it like disappeared yeah it's like my body absorbed it And I would assume that's what hydration is. Yeah. It's like, oh, I can use this. Yeah. You know, it's like when you're eating a lot of food and, you know, some people can't digest, like dairy. That's huge, right?
Starting point is 01:21:49 Like, they don't digest dairy. What happens? They blow. They get constipated, you know? And that's, again, kind of what the water was doing before I actually switched to alkaline water. Yeah. Was I was feeling like not great, but I knew I needed water, right? That was always a thing.
Starting point is 01:22:04 and as simple as water sounds is not as how simple it actually is yeah it goes way beyond because the water lots to do with energy different topic for a different day but the structure the pH level and the nutrients that can be found in water right make a difference yeah so here's an example where like you know I've had friends come over and they have a glass of water Right away, they're like, dude, what's, what's this water? Yeah. And, you know, I don't say anything because I'm like, it's, I mean, I used to talk a lot about water to the point where, like, people were like, it's just water. Yeah.
Starting point is 01:22:46 And I kind of like gave up on that. It would take too much of my day to just try to talk about water. Yeah. So, you know, the machines were thousands of dollars. And when Alkalam Planet, who is a local company in Chiloac here, approached me, we got together. and the first thing we did is we ran all the tests. Yeah. Right.
Starting point is 01:23:07 So we tried the water, great, pass, cool, because I had already had the machines. And we ran the tests. The tests were like the ORP, the pH test, checking for the chlorine. And I was shocked. Yeah. I was like, we can actually bring clients alkaline water in a cost effective method. Yeah. I can tell them it's not $5,000.
Starting point is 01:23:31 Yeah. I was excited, right? we want you to say it's the best. I want you to know what's the best for you. Yeah. Right? Because if you like it and you already know that you like it, now it's not expensive. Yeah.
Starting point is 01:23:44 Because now it's something you want. Now it's something you want. Now you already know what you're getting yourself into. It's not like, oh, maybe I'm going to hate this. Yeah. Because trust me, I've been there, done that where I've bought my first protein. It was like, oh, $65 later. I'm not going back there.
Starting point is 01:23:56 Yeah. We don't want that to occur. So with the alkaline water, we ran the test. And just specifically talking about the tap water in the shop, it was putting out 7.4 pH. And the alkaline planet jug puts it up to 9.5. Really? Right. So, I mean, everyone will have a different variation based on where they are, what their water is, you know, coming at.
Starting point is 01:24:20 But the fact that we can get that level for something that costs 9999, you can't really go wrong with that. Yeah. Right. And the amount of people that have brought others in that I've had life-changing experiences based on, okay, well, you know, I see that I started drinking this water and I feel much, much, much better just through water, right? To the point now where there's, you know, individuals who we've seen, when you use alkaline water with nutritional supplements, you're able to actually get better absorption.
Starting point is 01:24:55 Yeah. Right? So it's kind of like a compound effect. If you want it, you don't have to have it. But when you have the understanding, like my clients who are runners and the triathlons, they care. Because they're kind of in that world of like, we need hydration. You know, we can't be holding a big bubble in our gut while we're running. So through those conversations, people learn.
Starting point is 01:25:17 But it usually comes from sickness. Like I wish I didn't have to say that. But usually people come across a topic like that when they're dealing with sickness or a loved one is dealing with it. Yeah. So it's to kind of help, you know, reverse, call it damage, but like, you know, clients that do have severe conditions usually are able to use alkaline water and notice that by balancing or increasing the level of alkalinity, right, or trying to balance that level because we can never be perfect. You're technically always playing this game of, I'm trying to. get there, right? And so you incorporate that and at a level where it's affordable. Affordable, you can travel with it. Like I've had clients take the jug to like India, you know, go to China and
Starting point is 01:26:09 they're like, hey, we got clean water. When we need it, just dump it in there. Yeah. You know, so it's very, it's very cool to have. It's nice that it's a local company. And, you know, here and there, like you will come across other brands and products. And again, if you have a good experience first of all tell us about it second you know our goal as a business is to simplify the products yeah if i bring in 10 different you know ionizers well now i'm going to just confuse everybody even more yeah so i'd like to and i always try my best to provide a solution where it's narrowed down yeah narrowing it down takes off the stress off somebody choosing like oh, this, this, this, this.
Starting point is 01:26:54 That just gets crazy. Yeah. How does Alkaline Planet for you compare to Brita, which is probably what most viewers are most familiar with? Yeah, Brita, I mean, again, heavy duty marketing, right? Like, they did a good job, great branding. And, you know, sure, if someone's starting out, try it out, you'll taste the difference in the water slightly, that's it.
Starting point is 01:27:13 Yeah. There's really no benefit. There's no, you know, pH being changed. There's no minerals being added. it's kind of like a kind of like a more of like a when we could water taste better that's it yeah that's what it's for yeah so again the brittah individual is looking for better tasting water but if they're looking for beneficial water then that probably wasn't the right choice yeah right but the cool thing is is you know i always take your foot in the door right so sure maybe
Starting point is 01:27:44 you got a brita jug now and you're using it okay well maybe sometime you're going to come into beyond and you're going to try the alkaline water yeah right you might be like holy like this is actually different yeah or you might be like you know what i like my breta yeah and that's fine too yeah because like i said in the very beginning we usually are helping people get better i'd love to be that you know person or or business where people are coming to us proactively yeah that's what i really want right like before the fact happens or more so right away yeah not like hey i've been battling with this for like you know almost like 10 years can you help me yeah prevention better than 100% prevent and there isn't again a one one fit all solution for that but something like taking
Starting point is 01:28:29 a good multivitamin for sure not a one a day personally speaking something food based um you know a probiotic i think even just those two things alone yeah i think everyone could benefit from them yeah right but just good quality you know when you go to a health store tell them you're looking for a food based quality product. Yeah. You know, and you might not buy it right away. But trust me, let them show you, right? You know, let us show you.
Starting point is 01:28:56 And just take the action when you can. Yeah. That's the best thing I can say to anybody is take the action when you can. Don't get stressed about. I walked in. Oh, well, they gave me so much information. I feel obligated to buy. Honestly, wherever you go, if that's how you feel, go somewhere else.
Starting point is 01:29:14 Yeah. Yeah, because you're definitely really good about that, not pressuring someone to get it today it's like okay think about it take some time do your research come back later the shops open seven days a week man and uh we also have an online store now you know which i'm perfecting and i want to make it worldwide because uh the fact that you know the clients have shown so much love over all these years i would like to continue to serve them um especially when a lot of them moved yeah moved to other cities other you know countries even because life doesn't always keep you in the same spot yeah but if i can stay connected to the
Starting point is 01:29:50 clients that you know um have shown us love um i'd like to yeah and so now we are online that's awesome yeah uh next one is pureika all right purica man there there's something else um no it's it's not even a brand man it's a it's an amazing company i've worked with them since day one. And they're number one product that I carried from all these years was recovery. So they're a family-owned business. They're based on the island. And again, you know, when I look for, I referred to as a supplier for natural health products, it'd be surprising. Like, I'm actually trying to interview the individuals more than I am the products. Yeah. Before I look at the products. Yeah. You know, and what you'll learn is, you'll learn is, you'll
Starting point is 01:30:39 see what their intention is. Okay, well, we got people coming in all the time. They're like, hey, we got this product. I'm going to buy it? Yeah. Sure, we'd consider it down the road. There's lots of products to get. It's endless now.
Starting point is 01:30:51 Like, it's almost every day we're approached with new products. Yeah. Right? Got an email for this and we dropped off a catalog for that or, you know, clients are looking at this. And so it is never ending. But again, when I look at a product, I look at it as blank. I don't care what the label.
Starting point is 01:31:07 What's in it? is what's in it actually in it? Yeah. You know, is it done the right way? Is the client going to actually notice a difference? Yeah. These are things that come up. And again, not every product can be noticeable within days.
Starting point is 01:31:22 I mean, I'd love to do that, but not every product does, depending on the individual. So with Pyrrika, over the years, they've expanded into, like, I mean, not only joint health and, like, helping with, you know, the body's aches and pains. and they've done this with horses by the way horses and dogs and then it became like human products but to the extent they can help horses i mean that's amazing so like i said it's not limited to yeah and by the way they're using plant-based like whole food ingredients yeah so when someone just to simplify if someone's buying glucosamine okay everybody's probably heard of that by now glucosamine is for like your joints so usually you find that and it can be inexpensive compared to maybe the recovery at first sight and but it's coming to a shellfish majority
Starting point is 01:32:13 at the time yeah well purica is using whole food plant-based glucosome yeah so okay those are words sure great what do we notice we notice people come back and say whoa I feel better yeah whereas honestly like really no one ever says it with other stuff yeah and that that is Pyrica, right? That's Pyrica in itself ensuring that their product makes a difference. So I look for those people. I look for those companies that want to do what I do and support the vision because I don't make any products. Yeah. So, well, then how do I make sure? Well, we make sure by making sure the clients tell us. Yeah. Or we use the products. And obviously, I can't use every single product and nor do I have those ailments that the other individual might have. Yeah. So I
Starting point is 01:33:03 I can't speak for every product in my own individual level. There has to be trial and error with the customers. Always. Always trial and error. And when there's trial and error, we always stand behind it. Yeah. So, you know, if I've launched a new product, I'll get a couple of clients that I know, especially now, since we have such a great clientele, we can reach out to them that
Starting point is 01:33:19 came out and their money's not going to be wasted. If they didn't like it, no problem, right? And, but what usually happens if I've done my homework right, which I try to, you know, is we've come, found a product that can do this and then we just try to figure out the dosages. Yeah. Where did it work? How did it work?
Starting point is 01:33:41 When was it taken? Empty stomach with food. All these little things matter. Yeah. And simply like the Elk Velvet Antler, you know, that product, just the method of using it makes it work that much better. Yeah. So methodology is key.
Starting point is 01:33:54 But again, back to Pyrica and their products, as far as it goes, I probably carry all their products. products. And that's not common. Like, don't think that, okay, well, if it's pure a guy, I have to. It's not even that. If a company makes one good product, we'll just carry the one. We're looking for the product. They just happen to do a lot of things really good, especially the mushroom line. That's what I was going to bring up is because I started on 4-Sigmatic based on Joe Rogan and I, Erh Weinstein, promoting it on their show. And super excited, this coffee that's going to have lines main in it, so I'll think better, so I'll do better
Starting point is 01:34:31 in university, like, oh, isn't it so easy? And then I started looking at the back of the label and figuring out, well, exactly how much Lionsman is in it, how much Chaga is in it, how much of the product that you're trying to sell me is in the product. And it was nothing. And it was from China and nothing against China specifically in this podcast. But one of the comments that was made by Paul Stamens, who's an expert mycologist, was that Chinese products have a real problem with pollutions and other stuff in the product that aren't don't bring it to quality enter pyrica so you're right man i mean there's like product in each category now is like even like you use magnesium there's thousands of magnesiums right and there's different formats with the mushroom
Starting point is 01:35:22 specifically we noticed that yeah four sigmatics a company that i also heard a lot about and again this is where sometimes I feel a little bit defeated, just being being very open. Because I focus on carrying Canadian products, I'd say we do shoot ourselves on the foot. Because the marketing is so amazing on the American side. Right? They come out with things fast, quick, big. I mean, sometimes with like, you know, let's just say a big bang, they come out and everybody's like, well, we got to have that. And we don't have it. Yeah. Right? Because again, I'm not looking for the brand. I'm looking for the quality. Yeah. And I personally, haven't used 4-Sigmatic because I don't even need to yeah I actually like in a sense because
Starting point is 01:36:04 I had this relationship with Pirica you know we got the stuff we've had the stuff sitting around I was already on it and they were you know I'd say late to the game like I'm late to the game in a sense of like we don't launch things you know like we don't launch them out once when we don't know but when Pirica launched it I think they launched it with a lot of like time and effort yeah I would hope that they of course you know research their competitors you know, made sure that they did things right. And I've seen, and I think maybe you yourself, like with one serving, you can notice a difference.
Starting point is 01:36:39 100%, especially with the Chaga, just because of the impact of Chaga on the body. That one probably blows my mind the most. But even I was having trouble sleeping when I was at UBC for law. And one of the things that I ran into was trying to get to sleep. Rebecca wasn't with me. She's back in Chilawak. I'm in Vancouver. I couldn't sleep.
Starting point is 01:36:58 I didn't want to sleep. But falling asleep and relaxing was really tough. So I ended up getting the Red Rishi with the Ashwaganda and all the difference in the world. And you could argue some of it's placebo, but why would that even matter? I'm getting to sleep now regardless, and I'm happy with the product. And I've always been happy with the product. I have Pureka's magnesium. I absolutely love it.
Starting point is 01:37:22 I don't have restless legs anymore. I take the Lions main for this and for school, and I notice a difference. and I'm just so happy with them as a brand and how they've worked with you that I can't say enough good things. No, for sure. And see, value, like, anyone and everyone can always make a one-time sale, right? I think we all can. Right. That's nothing special.
Starting point is 01:37:46 The specialty is in the fact that can you provide the client with a benefit? Yeah. The benefit, usually what the client's looking for, you know, we try to, we try to, we, try to provide, of course, right, through the conversation, but sometimes they get benefits they didn't even imagine. And that's the thing with natural health products. They don't do just one thing. They do various things, right?
Starting point is 01:38:10 So what's nice is if you have the pure potency and the purity, it's in the name, Pyrica, right? Yeah. It's purity. If you have that, the success can be there. Yeah. Right? We've, I can't even count on my hands because, I mean, there's been so many people that use these products.
Starting point is 01:38:27 And you said the word placebo. So I kind of want to touch on that a little bit, okay? I get that a lot sometimes. Like, you know, it's like, oh, well, it's placebo. I'm like, well, in this case, if it's $39.99, that's not bad. Yeah. You know, because you still feel good, right? Yeah.
Starting point is 01:38:42 And I used to take it kind of to heart before because I was like, oh, like, you're trying to, like, not say this is actually working. You're just saying this is not really anything real. That's the way I was taking it. But no, you know what? We all love conversation. We all have opinions. And I think what that really is, it's just an opinion. Yeah.
Starting point is 01:39:01 Because for a lot of people, they just can't understand how something natural worked for them so well. Yeah. You know, and the proof in the pudding is when, like, you know, we have a product. And I'll use pain as a category, right? Yeah. Because pain is noticeable. Yeah. You know, especially when you don't have it.
Starting point is 01:39:22 Yeah. So we'll have a client get on our product, like our cannabis seed oil. Yeah. Had it for years. And, man, like, was that a product to bring into the store and what we dealt with with that? Yeah. But, you know, you have a client, and they'll take the product and come back and, oh, I think it's placebo. And then in that conversation, sometimes you'll hear me say, like, hey, you know, if that's how you feel, like, maybe just don't get it.
Starting point is 01:39:46 And they'll be in the next few days go, oh, I'm in major pain now. Yeah. But why I do that is it's kind of risky, right? Like, we're losing a sale. But at the same time, I'm proving the point. Yeah. Because I'm really here to prove a point. And you're trusting the customer.
Starting point is 01:40:03 You're saying if this is what you think and if you're willing to stand by what your opinion is, take the risk. Of course. Yeah. I mean, hey, I'm sure everyone wants to be pain free. Yeah. Right. So if that individual really benefited from that product, I truly want to know. Yeah.
Starting point is 01:40:22 So how I figured that out is I'm like, all right, well, if you think it's placebo, well, you know, let's leave for a little bit. No big deal. Yeah. Oftentimes, tell you the truth, they just buy it because they already know it's helping them. But it's in some situations where I feel maybe they think it's, you know, not where their money is best spent or whatever it may be based on their, you know, understanding. But it's best to know that. Like, if that's what you feel, okay, we'll eliminate it. Yeah.
Starting point is 01:40:48 Because I've come down to basically looking as two ways that you get reviews. One is, when you're really fortunate, you get it right away. client's in tune with their body or they see the benefit, they're like, wow, right? Because they're following through. Or it's, you know, sometimes we're not in tune with their bodies. We're not really listening.
Starting point is 01:41:06 We're not understanding. So it's when the client stops using that product. Yeah. And they're like, whoa. Yeah. That was really working. And hey, I'm okay with either.
Starting point is 01:41:17 Yeah. Yeah. So let's touch on the cannabis set of seed oil because that's the next major one that Rebecca takes and it makes a huge impact on her. I take it and my brain works better. And I know that because I can be foggy. I'm regularly like, oh, what was I saying?
Starting point is 01:41:34 Or what was I doing? Why am I standing here? That was my personality for a long time. And I just thought that was normal. Most people talk about going through that. And now I take the smoothies. I mix it into the smoothie. And none of that.
Starting point is 01:41:47 And things are so clear. And seeing other people's reasoning and their arguments seem so much clearer in the sense of, I know when someone's trying to straw man a point on me and take the weakest part of my argument and take advantage of it fully. And I'm like, okay, like I don't even need to go to war with you over this point because I know what you're doing and I see it. And that's fine. Do what you're going to do.
Starting point is 01:42:11 Disagree with me if you want to disagree with me. But I can see your point now and I don't have to get connected to it because I see how this communication is going, how things are occurring. And that and energy levels are up. I don't have a 2 p.m. slogged down ready to go to bed kind of personality. I don't need naps. There's been a lot of benefits. So if you
Starting point is 01:42:31 could just touch on your experience with that. Yeah. Again, huge huge product in the sense of the word cannabis. Yeah. Because where we are today with cannabis, we've never been, right? I mean,
Starting point is 01:42:47 we have access to it in levels where it couldn't have been imagined 10 years ago, I'd say. Yeah. Which is when we had this product launch. And just to start off, just to finish kind of like that kind of spiel on the cannabis, the tivaceteoil that we work with, it's a product that's actually manufactured in Nova Scotia. And it is Health Canada approved. Like it goes through full testing.
Starting point is 01:43:11 It's organic, non-GMO. And there's no like THC related stuff going on. This is specifically a health supplement. No psychoactive effect. Correct. So, you know, just want to get that out of the way with because a lot of individuals feel, like oh it's cannabis it's going to make me fly it's not the case here yeah all right so moving forward how i came to that product was actually i wanted to find something because i at that time
Starting point is 01:43:40 really was researching nutrient deficiency and my fear since then it still really stands today is we're not getting nutrition through our food yeah so i was researching and looking for okay would be the most, what would be the closest to complete food product out there. That, like, anybody could use, that anybody could take, any age, any time that they could just use
Starting point is 01:44:06 to, like, help their body take care of themselves. Because that's essentially what you're trying to do. You want, you want to provide the body with what it needs? Yeah. So it can do what it needs to do. Yeah. And that occurs in childhood when you're relying on breast milk. Correct.
Starting point is 01:44:18 You're not taking a bunch of products. You're not eating burgers and fries. You're not doing any of that. You're on one product. Correct. And, you know, touching on that, there's actually great, great, great information on this, but just looking into when you're a baby and you get fed breast milk, right? It actually has components of cannabis from day one. So, like, it's amazing because this information is there. And it's not like this is something that is foreign, you know? It's amazing if you look into that. But now in times you notice that it's not always that, you know, children are being fed breast milk or they're getting that in a longer capacity. Many issues come up with that, you know, situation, but you can naturally obtain those nutrients through breast milk at the beginning stages of your life. Yeah.
Starting point is 01:45:13 Moving forward, well, you don't get them. Yeah. Right? So, interestingly enough, all the research and every which way would just always end. end up at cannabis and I was like oh man like I don't want to deal with that yeah like it was it's gonna be a headache it's gonna be a headache like I was I was I had a headache thinking about it yeah I was like this is not what I want to do this is not the right time yeah people don't want to see this and again man that was one side of me the other side of me was like okay you know
Starting point is 01:45:42 what but I know some people that can benefit yeah so I remember I started off really small and I kind of almost tried to hide it and I also like trust me every day I was like oh like I'd be Like, is it okay if I talk to you about a cannabis product? How long ago was this? This is almost 10 years ago. Yeah. So what were you in 2010? Yeah.
Starting point is 01:46:01 Yeah. And it was like, okay, well, yeah, we have this. And people would, you know, be like, oh, no, I don't want to do that, you know? Because at that time, it wasn't. It's not legal, yeah. Exactly. So the first thing, they were like, oh, it's not legal. But it wasn't even that.
Starting point is 01:46:14 The product is and was legal. Yeah. It's approved. It's just that they had a different image of it, just like many things do in life, right? So the number one thing that cannabis is known for, regardless through what we do or any other avenue, is it's an anti-inflammatory. Okay. Okay. So inflammation is essentially the root cause of every problem.
Starting point is 01:46:42 Every problem. Yeah. So wouldn't everyone benefit from an anti-inflammatory? Yeah. A natural anti-inflammatory. Where, I mean, your liver and things stay intact. and so did your stomach and that's all nice that's all nice right exactly but again back to we deal with people coming with problems so what we started noticing really quick client comes in
Starting point is 01:47:05 pains aches related to things like fibromyalgia arthritis you know and they would come back and go wow i i just woke up for the first time in like 15 years and I don't have that pain. Yeah. I'm going 15 years. Really? You know, my jaw drops, man. Trust me.
Starting point is 01:47:32 Like, I... You're just as doubtful as anybody else. I'm more doubtful than my client. Yeah. And that's what they don't know. Yeah. Because I'm trying to prove myself. Yeah.
Starting point is 01:47:40 Right? So it's way beyond that. Like, the challenge is me and myself. It's not with the client. Right. And when I can prove that, like I said, that satisfaction comes to me. so having those results come in so quick it was amazing and honestly like even again word of mouth
Starting point is 01:48:00 is specifically why we're able to do what we do because again we're not marketing you know products made in the u.s we're not using what's already out there and kind of like pushing it further yeah we're we're trying to what i would look at is grow it organically yeah and not that like oh what i need to do it organically. It's just that I feel if we do it that way, it's going to stick. You know what I mean? Yeah. It's not like a fad. You've built it from the ground up and each each customer review has built on itself. Correct. And your relationship with Pyrika or any company has been built organically. You trust them with the product. Everything is solid. You can go to any part of what you're doing and have confidence. The confidence. Yeah. And,
Starting point is 01:48:49 Again, that's what I want with my staff, right? Like, you know, it's the shop, the products, you know, with the staff. And, you know, if they can feel confident, because I was there at one point when I was new, you know, if you have the confidence that you know this product's helping so many people because, A, you get to see those people. Yeah. But then B, you get to provide that. Well, someone's going to, someone will see that. People catch on, right? I think today more than ever people catch on too.
Starting point is 01:49:19 what we would call BS, right? So that's available everywhere, you know, but people catch on. And if the individual who's providing that product doesn't feel confident, you might not accept it. Yeah. So when I look at a product, I'm not looking for fads.
Starting point is 01:49:37 I'm not looking for like this three-month sale. I'm looking for, can this last 10 years? Yeah. 20 years? Like I'd love to say if I'm 12 years in today, when I'm at a 20-year mark, will these products still be those products? I believe so.
Starting point is 01:49:53 Yeah, and the cannabis setiva seed oil has already been 10 years, so you're not far from... Exactly. Yeah. So, and a lot of them, like even Pyrrika's recovery. Yeah.
Starting point is 01:50:00 It's been on the shelf. It's been there and we still use it and people still take it. Yeah. You know? In between all of it, people do find other products. Like, and I invite them to,
Starting point is 01:50:10 like, this is what's also great is, again, how fortunate I've been that, you know, people come and tell me, hey, I went somewhere. I bought this. But you know what? Didn't work like yours did. Yeah.
Starting point is 01:50:23 You know? And I love it. It's just honesty. Yeah. Like I don't take that as anything wrong. Yeah. You know, you tried something new or your friend bought you this or you saw this deal. For sure.
Starting point is 01:50:34 Because like I said, we're losing out if we don't hear from you. Yeah. That's the worst. Always, always, always let us know. Because if you found something that I haven't come across yet, well, you've not helped me. Well, that's kind of how the four-sigmatic thing happened was I came to you. And I said, hey, I'm really into whatever this is. And you're like, well, we carry something, but it's over here.
Starting point is 01:50:55 And it's a little bit different, but this is how it works. And you can trust this and you can trust this. And I've talked to these. You can get a backstory. And I think that's the main difference between small businesses and giant businesses. Of course. Is there's a backstory. There's a reason.
Starting point is 01:51:07 There's a logic. There's a story. There's so much to be gained from coming in. And you pick up almost any product at Beyond Nutrition. And you're going to have a story and experience, a customer review, all of these things. that link, but you go into a Walmart and pick up a painting, you can have no relationship with any of the things that are going on in that painting. Well, for sure.
Starting point is 01:51:27 And that's where the word for me is intention, right? Like I said, is if that company's intention is to help, and then add that to my intention to want to help. Yeah. Because we're synergistic on that now, right? Well, then we've just doubled up. Yeah. Right?
Starting point is 01:51:46 Because I am now able to provide something. that I don't make, but I fully trust because not only is their product being manufactured in a way where most people probably don't go to that extent. Yeah. Remember, we live in a time, man, where everything's about kind of making money. Yeah. I don't want to be negative about that, but it kind of is, right? Like, it's like, how can you make money?
Starting point is 01:52:11 How can we implement this and get more of that? And that's all cool. Like, I mean, I wish success to everyone on that side of things if they're trying, you know, um but ultimately that doesn't lead to the success that i'm wanting yeah right so you know let's talk about margins margins i mean you got products that are competitive with purica and i'm they'll provide us more margin we don't care yeah right i mean it's less likely that they're coming up because purica set out to make their difference in their way yeah and because i've made the journey with them I know what the reality is.
Starting point is 01:52:49 Yeah. And again, if someone finds something that works better, again, I'll still want to know. But here's an example of the Lionsmane, you know? Lionsman in the last two years has just really, I'd say, blown up. Yeah. And any individual who's used at my younger age for things like studying to the elderly who are doing prevention of, like, Parkinson's Alzheimer's. Yeah. Hey, man, all I can say is when somebody comes back and says, yo, I get another one of these again.
Starting point is 01:53:16 And again, and again. Yeah. How does that happen? Yeah, with different people from different life experiences. Of course. Yeah. Because no one's the same. Yeah.
Starting point is 01:53:25 No one's the same. Yeah. You know, so if that doesn't occur, then that company isn't doing what I need them to do. Yeah. And that's a perfect way of me to evaluate that. Yeah. And by the way, I'll throw it in there. Like, I'm not always perfect.
Starting point is 01:53:38 Yeah. You know, I'm sure we've had products that have come in that just didn't really take off. I thought they would have been great. And then they tasted not so great. Yeah. So people kind of. implement it and there are those things that we have to sort through yeah but it's all okay because I am more accepting now of making mistakes than ever before yeah and I'll be like yeah I made it
Starting point is 01:53:57 because the pursuit is good you know my intention's good man like I I I will say it so I you know can vocalize this is my intention is to help yeah right and when and if I can't I'll direct you to where I feel like you would get it. Yeah. There's no harm in that. There's only my benefit of me feeling satisfied that that individual came to me. And I might have not provided that service or product, but we still got them the result. Yeah.
Starting point is 01:54:26 Right. That's just so important. Like, I can't keep pounding on this, but I need to because it's just this idea that you're taking on all the responsibility and you're recognizing all of it from the makers of the product to the customer reviews, to the, experience that you have to making sure you come back and it's every step of the way you're there taking responsibility not saying well it didn't work because the customer misused the product and it's all their fault you don't end it there you look for well if i did that then how do i rearrange this to
Starting point is 01:54:57 make sure that it does work for them how can i reevaluate and change my perspective um going back to knowing that liquids is the best way but saying if they're not going to take a liquid then i might as well switch over and let them do what's going to work for them because hopefully then eventually they will switch over to the little bit longer term thinking i'll still i'll always still throw in my little little bits of like hey you should do this yeah but we can start here yeah because i again man i'm a very very picky individual yeah right i know about taste textures i mean i was the one that would say hey i would never even take like you know plant-based protein yeah but you you learn and and i think i think I think the key to that success is transition.
Starting point is 01:55:42 Yeah. Right. Don't throw yourself in the fire directly. Yeah. Slowly go into it. Yeah. Right. So then you can basically work with it.
Starting point is 01:55:52 And we all have the ability to better ourselves. Yeah. And I think we all just are looking for someone to help us do it. Yeah. Right. So again, man, thankful, so thankful that I get those opportunities on like a daily basis. you know and that's why I love it like every day I feel I know someone reaches out to me and just even it's a question and when people ask me I always go wow they're asking me
Starting point is 01:56:21 but then I'm like oh yeah it's because I can do this yeah right yeah so it's uh when someone comes to me and especially when I don't know it makes me want to go find out because I'm like you know what I want to get that to them yeah you know and usually it's just it's just questions and answers by the way not products yeah The product, the product is like the last thing on my mind, right? I mean, I could tell you, hey, Aaron, okay, well, you want probiotics because that's one of my favorite things, right? We were going to get there. Yeah, so it's one of my favorite things.
Starting point is 01:56:53 So, I mean, probiotics, I think it's, it is number one, actually. Because most of the time, I don't find myself or most of the people that I've met eating, you know, a variety of fermented foods. just it's not a thing for everybody yeah and sure you might drink a kombucha but that's not going to do what you know what what I'm trying to do here at least it's a good it's a good substitute or a good drink instead of drinking what's usually available yeah you know but not the solution yeah so with the the probiotics like what's the company again vitabiosa vita so vita biosa they make a liquid fermented it's dairy-free gluten-free probiotic and yes it tastes like molasses let's get
Starting point is 01:57:45 that out of the way with yeah um but you know and probiotics is huge for me because remember i talked to about kind of my story of like kind of what i've gone through yeah so pre in probiotics i believe saved me yeah so all those blackouts migraines those stomach issues i just happened to come across information back in like 2007-2008 regarding antibiotic use and then restoring the microbiome yeah and mind you I was talking about that stuff then and everybody was going over everybody's heads they were like what what's a prebiotic this is just something that you're just trying to sell yeah it was because my own experience was so dang great like it was like I was suffering
Starting point is 01:58:33 mentally, you know, physically and there was this kit at that time which isn't available now, but it was in pill form, okay? And it was just, you took two pills twice a day with your meals and I did it and it took about three months and I was like, whoa. But I didn't realize at the time. I realized looking back at it like, that's what I did
Starting point is 01:58:54 to solve the problem. Yeah. You know, it's not till later that you realize. And well, all in all, Throughout the time, I guess one of my more important things that I'm trying to achieve is what the client always wants to ask me, is how fast will this work? Yeah. I don't have an answer for that. But I can tell you, my intention is if I've chosen a product for you or recommended a product or kind of guided you towards that, it's because I already believe this is the fastest method that I can provide.
Starting point is 01:59:31 Yeah. Right. But it's just, I don't want to say something that I can't promise because we can't make those promises. And you don't know yet. You don't know yet, right? But the confidence is so high that if the individual, say, dealing with, you know, something like Crohn's, colitis, bloating, gas, anything stomach related, call it IBS. That's usually what people are familiar with. Familiar with, more so in the beginning, right?
Starting point is 01:59:57 When they go on that product, I kid. you not, you know, within days, like, I'm talking like a few days, they're back in the shop saying things like, I can't believe I could feel like this again. Yeah. I didn't know I could be normal again. How come I didn't know, how come my doctor didn't tell me about this? Yeah. You know, the questions kind of never end, but I'm like, we did it. Yeah. We figured it out. We figured out what the deficiency, the issue was. Yeah. Then the client of the choice. Okay, well, I take that product every day. Okay, well, why?
Starting point is 02:00:37 I really don't eat fermented foods. Yeah, right? I've given it a chance. Maybe I'm not there yet. You know, it's just, it's not my thing. I didn't grow up around it, and nor did I really know about them then. Yeah. But I do know now, and just like I never used to use plant-based protein, which I wholeheartedly
Starting point is 02:00:53 use every day now, I will say that it's something I'm working on. Yeah. Because I'm working on it still. Yeah. But I haven't gotten there. Yeah. So that probiotic that offers 10 strains with 19 herbs, I honestly just pour a shot and just take a shot. Yeah.
Starting point is 02:01:10 So does Rebecca. And she notices an incredible difference and did from day one and has recommended it to people at work who then come in and say the exact same thing. And they've dealt with you. And that's, I use it and I benefit from it. And I used to say for the people who are in my peer group, like, I've had the burgers and fries and wanted to sleep immediately after, and this changes that. This means you can have, you can be irresponsible and responsible, and you can try and balance those moments where you are giving into an urge, but you're also taking responsibility for the urge after.
Starting point is 02:01:46 It's, like I said, man, we should all be very, very thankful that we live here. Yeah. Right. Like, I think it's the best place in the world. For sure. Right. So, again, enjoy the life. Do the things you want to do.
Starting point is 02:01:58 And just do them with knowledge. Yeah. right like the probiotics like again they're everywhere some people think it's just about eating a yogurt yeah you know i'm not here to burst the bubble but i will on that one yeah it's not the yogurt yeah right and the amount of people that again within days can speak for this this probiotic product that we're talking about it's it is phenomenal like in my own opinion it should be recommended by like any avenue yeah but you have to understand that again you are your doctor yeah okay so what do i specifically mean by that i should probably explain it a little bit more
Starting point is 02:02:39 is if you come to an individual and they're offering like their availability of product offering is limited to a certain type of products they can only offer you that yeah agreed like that's what they can offer you. And they're most likely only going to offer you that. Of course. You are an outlier in the sense that you're willing to send people elsewhere in order for them to get services. Exactly.
Starting point is 02:03:07 And, you know, I will never hesitate. And especially with the community that we're in, you know, it's if we don't have what you're looking for, it could be because we don't have it. It could be that we might have been out of stock on it. And if you need it, we will send you to the next local business because it should be local. Yeah.
Starting point is 02:03:26 More than ever before, today, now, and for the next forever, people should be going to local businesses. I mean, who doesn't want to get up and be able to walk into a local store? I understand that online's available and, you know, the accessibility is there. But trust me, the human experience is always going to be the best one. Yeah. I promise you that. Yeah. Right.
Starting point is 02:03:50 So that will never change, in my own opinion, at least. back to the doctor so you're your own doctor so if you come to someone at a health store well I'm sure you're not expecting them to give you Advil right yeah so the same thing goes for the doctors yeah okay you're gonna go there you should expect them to give you the you know the types of products that they have available to them I guess the downside would be or the perfect world would be if like you know that the medical system would work with the natural products and then everybody would be happy go lucky it's not the case and it might not be the case um i'd like to say that you know beyond will hopefully one day achieve that yeah you know
Starting point is 02:04:36 we will aim to integrate you know all natural health with medicine with the you know the doctors and hopefully bring all of it together for people to then be able to address these problems the root of the problem to bring them better health to get them to the next level right that's that's the ultimate goal yeah but we're working on it yeah that's awesome right um i don't know where i went with it kind of went off topic but back to quickly the probiotic is if someone out there is experiencing you know a host of issues and this is where one of the first questions you asked it was like about the products and like you know how many products there could be and people usually when they're new don't want to dive into too much yeah hey
Starting point is 02:05:21 I was the same. When the first time I went to the health store, it took me like a year to figure out, am I going to go in? Yeah. And then I went in, and we bought one thing, right? So I know from experience, it's like, okay, well, you want to start slow because you just don't know. Or you're just weary, or you just maybe don't believe yet. Yeah.
Starting point is 02:05:37 Okay. Well, I'm going to say, I'm here to prove that. I'm here to make everyone actually believe, not only believe, but actually know that natural health products. actually do stuff for you. Stuff as in they actually better your life. Yeah. And if they didn't, I honestly couldn't do this. Not for this long.
Starting point is 02:06:00 Yeah. I admit that firsthand. Like, if I was still just doing protein and creatine, I wouldn't be here. Yeah. Because there wasn't enough fuel in that to keep me going. Well, and there's so much competition. The market is flooded with the next proteins. Well, exactly.
Starting point is 02:06:17 I mean, those types of products, I mean, they are everywhere. And, I mean, quality, I'll say quality always comes to mind when I think of those products, right? Because that's really the issue with that category. But aside from that, we still do that. We still carry like the quality proteins and the creatine. We have all that. And again, as you mentioned, it's where a lot of people start. Yeah.
Starting point is 02:06:38 So I did at one point want to wipe it out. I was like, I don't want to deal with this stuff. It's boring, you know? But not that it's boring. It's just like I wasn't finding it to make it be the game changer. It wasn't like, oh, I took a protein and I feel amazing. Yeah. It's just protein, right?
Starting point is 02:06:53 Yeah. So it's still, we have all those supplements readily available and as we should because that usually is a starting point, like for yourself it was. Yeah. And I'm glad at that time, I mean, it was years ago that this happened, but even at that time that I had kind of engraved in your mind that, hey, you know, one day you're going to come this way to this other wall, to this whole new world, because there's. The word health products has now encompassed products that are not also healthy.
Starting point is 02:07:25 Yeah. Because marketing can do that. Yeah. So I advise everyone to just be careful with anything they purchase. Could be your deodorant, could be your toothpaste, right? Yeah. Just because it looks like it has a natural label, please don't think it's natural. Yeah.
Starting point is 02:07:42 Double, maybe triple check it for yourself. And really know that this is a truly natural product. And that's your own job that shouldn't be put on someone else. Again, you're your doctor. You should put that as your own criteria that if I'm purchasing this product, I should make myself aware or like we have our best friend Google at our fingertips. Yeah. You could learn about every single thing at your fingertips.
Starting point is 02:08:05 Yeah. And then we're here to answer questions. And if we're not near you, I'm sure you can find someone near you to get those questions answered. That's awesome. Right? Yeah. So the next thing I wanted to ask you about was community support. because you obviously operate within Beyond Nutrition
Starting point is 02:08:21 and you make a huge difference there. But over the years, I've noticed you go out to Sardis Strong Man and make an incredible difference there. So Sartis Strong Man. So first of all, thank you, Mr. Bob Fitzsimmons. Amazing, amazing man. His wife, Alison Fitzsimmons. She's just as amazing, if not even more.
Starting point is 02:08:43 She's carried this event on for all these years. I have so much love for that event again I've seen many many many individuals grow from it I've seen it allow you know the younger generation to get involved in something that even I was shy in when I was in school which is getting into fitness you know being a being a skinnier guy my whole life I was always like you know oh like it's not my scene or like you know I don't look as good as these guys or
Starting point is 02:09:15 I put myself down more than anybody put me down, put it that way, you know, and it sucks because it's like, why would, why would you want to do that to yourself? Yeah. But you just don't know better, right? So what that event does is it opens the doors to allowing everyone access to a better, healthy life. Yeah. And the misfit Simmons, like, she, she does everything in her power to to lift you up like i i'm jealous i mean we didn't have that growing up ourselves yeah yeah and i'm sure schools locally are like hey i wish we had this at our school because i hear it you know um but what what we do we're the we're the main sponsor for the event and essentially every single person who competes walks away with a prize right we get them custom shirts made every year
Starting point is 02:10:07 for that event which i still see from 10 years ago people wear it and it's It's so nice to see that. But the biggest thing that comes out of it is, you know, and it's for men and for women, right? It's every year, it grows. It's grown so big that there's actually an alumni event now. Yeah. That's held. And that's even more amazing because it had no expectation.
Starting point is 02:10:28 But if you've competed or have been a part of Star and Strongman, you then have the opportunity to come back and be part of this event. And trust me, like, you know, it's only going to get bigger. we plan to always be a part of this event and it's not just about oh well if you win everyone already won when they participated yeah but they don't know that yet yeah because when they get fast forward five 10 years in their life they're gonna remember that yeah and how it brought them ahead so it's a lot to do with how it works on your internal message to yourself yeah you know they I've seen all sorts of ages in that in that event I've I've also seen people come in and regret that they didn't take part in it, you know?
Starting point is 02:11:14 So I didn't, I didn't compete. I went there for three years. I never got involved. I was incredibly overweight and knew I was not the person to represent strong man. And that's in the words, right? So it, it kind of, it kind of leaves you thinking. And just like how you felt, I felt the same. Like, I bet you if I was at that time in high school that was going on, I would have been like, well, I'm not the guy for this.
Starting point is 02:11:38 Yeah. I'm not the guy with a huge. muscles you know i'm not going to win yeah i wouldn't know i won't participate yeah so we really want to get the message across because again we're always improving right we'll get the message across that this is for everyone yes get involved try it once no one's going to be like putting you down like when someone is like actually it's their turn to let's say uh do in the event i'm trying to think of the wording here like do the uh farmers carry sorry the farmers carry right yeah and it's it's intense but you'll see the gym erupt like erupt everyone's on their feet clapping cheering
Starting point is 02:12:24 everyone on teachers students i mean everyone on the benches for sure plus the crowd yeah you know i myself get pumped up in that and i'm like oh wow this is amazing but you're not going to find that anywhere yeah it's so rare so you know again it's an event that always comes first for us um i'd love to actually be able to bring it to all the schools honestly just from my own self yeah but you have to find these types of people you know like mrs fitzsimmons and mr fitzsimmons and that like that love what they do yeah like i always say it's you got to find the people that love what they do yeah always yeah that's so true because they can really bring it all to life like and animate it as an experience when there's
Starting point is 02:13:07 somebody with a right mindset trying to make sure that all the little things are taken care of because those are the things that make the experience what it is 100% man always like I said if you feel in any situation that you know it's not fit or you're not finding success honestly just knock on another door yeah that that should kind of go all across the board um in health in your life um in business and your work like everything is a struggle, yes, but those struggles are the teachers as well. Yeah, well, and think about where we would be if you didn't have any health problems growing up. Of course.
Starting point is 02:13:46 We wouldn't be here today. No, 100%. And that's what's, I mean, the irony of this is like, and reflecting back is, I want to be in computers. Yeah. This isn't computers. Yeah. So it's like growing up, I was all about technology and computers. And I knew, like, I was like, this is what I'm going to do.
Starting point is 02:14:03 It's not what I do at all. Yeah. If anything, I don't, I don't even really care about. technology anymore and it's almost the opposite of what you do you're talking about real world and in-person conversations yeah and and so i think life life actually leads you you just have to be willing to you know listen and act take the ride and take the ride yeah like this was for sure like you know a ride and i'm still on it yeah and i'm gonna enjoy it as far as i can take it because there is no guarantees in life and that's where even my motto for the store changed it was like
Starting point is 02:14:41 you know live healthy and live strong and like live long kind of thing but i thought about it it's like you know extending life is great of course we live longer you know hit like 150 that'd be amazing but if it you're not living a quality life yeah if you're not living your best life yeah what was why would you want to live to 150 yeah true it has to be something in there yeah yeah so you want to be and thriving, right? I want to touch on one of my clients. He's 93 years old right now, right? And why this guy comes to my mind is his wife was my client, and he would come in,
Starting point is 02:15:18 and I'd always kind of get like a little bit of like, oh, like, you know, she's spending money here. And I was like, it's okay, it's okay. And I asked him one day, I'm like, hey, like, how about you give me a problem? Give me one of your problems. Give me an opportunity. Let me try to help you. Word for word, I said that to him.
Starting point is 02:15:34 Yeah. And he gave me, he's like, okay. He's like, well, I can't really walk much, you know. And I want to take my wife for a walk at the lake. That's pretty simple and that's pretty cool. Yeah. I was like, you know what? He's not even asking me for much.
Starting point is 02:15:49 Yeah. So I was like, all right. I'm like, I'm going to take this opportunity. And at that time, I had this product called Cardioflex. Yeah. So I gave him two packets of it, which was two servings. And I just said, hey, Nick, you know, next time you're going to go for the walk or when you want to for that walk take this and ideally drink it before if you can't drink it during just take it
Starting point is 02:16:10 he showed up maybe within the third fourth day right around like after he must have used him right away i said actually and he came in just like eye to eye without words we both just shook hands and it was like he's like it worked and again i was like what worked he's like i walked and i was like walk the whole walk yeah so really nick he's like i'll buy a top of cardio flex and now now he's one of my clients who just comes in automatically whatever i say and honestly he's given me that trust that anything i recommend i know he will take yeah i don't really need to recommend much yeah right and that's the responsibility side of things is you could take it one direction and you don't yeah i again man because if if someone's
Starting point is 02:17:04 giving you power you know oftentimes you've seen in the world right what happens when you get power yeah you kind of lose it yeah right or abuse it yeah yeah and so i'm trying and i mean i hope that i always stay grounded and i want to you know make the best effort but i do i really always make sure that i stay grounded to i just want to help we just want to achieve this and it's okay if i we don't you know upsell this person because someone else is going to come in he's going to bring someone else in Yeah. They're going to recommend somebody else. It's all okay.
Starting point is 02:17:35 It's going to be okay. Yeah. It has been up until now, you know, so we'll just continue with that same message. That's awesome. Yeah. The next one was the firefighter. I forget what it was called. It was a competition.
Starting point is 02:17:48 I can remember this one myself. Like the local one? The one, I think it was out a little bit down Chilawak Lake Road. I honestly don't remember at this moment. No. So much of my mind. Fair enough. Okay.
Starting point is 02:18:03 And the last one was goals. Goals. So where do you see beyond nutrition and yourself in five years? You know, it's a great question. I've never really had a clear answer because I've never, I can never see this being an end, you know? But what I will say is I know after all these years, we've picked up on one thing for sure, is that there's a huge, call it clash in the natural and the medical system. natural health products specifically and the medical system how we're going to alleviate the stress
Starting point is 02:18:39 because the stress is the individual who's wanting to get better should go to the doctor and will go to the doctor but then the doctor depending on their approach we find is less likely to include natural health products along with it yeah okay and i'll use something simple as like somebody who's diabetic yeah and they're on something like metformin you know simply research metformin you'll find that metformin depletes your magnesium levels in your B12 yeah and in my experience a lot of those diabetic clients that are on that medication are struggling with sleep ironically yeah magnesium deficiency sleeping issues go hand in hand yeah so I guess I want I want to figure out a way and
Starting point is 02:19:31 and actually make it happen where we incorporate it together. And you know, one day people will come to beyond and it'll be everything. It'll be, you need a doctor, you need a natural path, you need a live blood analysis, whatever you're looking to achieve in whichever you feel is best for you, because everyone has a different understanding. You know, for some people, they think the doctor is the only solution. For some people, they think that the natural path is the only solution. And I've learned there isn't an only solution.
Starting point is 02:20:04 Yeah. You have to look for all of them. Take all the data, combine it. Yeah. In a perfect world, man, I'd have a test for you, you know, be it through urine or blood, and it would tell me exactly what you're missing. And I'd be like, okay, take it. Yeah.
Starting point is 02:20:17 That's not the case. Yeah. So you're always going to want to work with someone. And again, I encourage everyone to find someone to work with because there's lots of good people out there. Yeah. You know, and if you come to us, we'll help you find those people maybe easier, you know. But ask for referrals.
Starting point is 02:20:37 You know, I've gone to places where, you know, they might not have the answer. And they might not also rush to give me one, right? So then I ask, well, who do you recommend? Yeah. Right? Like, who do you go to? Yeah. That's a good question.
Starting point is 02:20:55 Yeah. Because, again, if the individual goes there themselves. or has that experience, they give you first hand. So either it saves you time and money, right? Trial and error. Trial and error. Because that's what it really is. It's trial and error, right?
Starting point is 02:21:09 And that's always going to be, like, I mean, look at vehicles, man. You can have the newest, to newest vehicles. They still have recalls. Yeah. Right. So why can't, you know, you experience something and it wasn't the best, but why not try a better one? Why not look for a better experience?
Starting point is 02:21:24 Yeah. Don't give up. yeah giving up doesn't get anybody anywhere yeah that's for sure that's for sure yeah i have that i experience that with like memory cards in the video camera and trying to sort out making sure i have the biggest than the right size and that it's going to match up and ask those questions and make the mistakes and you do your best to research and try and figure it out for yourself but sometimes you're gonna yeah it's all it's all part of it man like is that maybe we'll just all start using the word mistake and call it experience now yeah right because i i
Starting point is 02:21:55 who tries it if you do try it let me know it does it change your perspective yeah right so experience everything um even the stuff that you might not want to trust me like i'm not someone who tries everything either i'm working on it myself yeah right um i'm saying it because it's something i want to do but i think if you know others can do it before me they'll benefit sooner awesome yeah well can you tell people how they can find you okay so uh we're in the retail side of the store we're actually located in the Vetter Crossing Plaza in Chilawak, which is on promontory in Vetter. Pretty easy to find if you're in the Sardis area, but if you're not, it's just on Vetter Road, three kilometers basically or so off the highway, three to five, I think.
Starting point is 02:22:38 And if that's not, you know, how you can access us, we're also online at www. beyondnutrition.ca. Anyone listening, anyone who's, you know, even wanting to ask a question, I would love to actually hear from you and I'd say reach out to me directly. My email is Johnny J-O-N-N-N-Y at beyondatrician.ca. I want to kind of end this with that. There will be some surprises coming from Beyond Nutrition in the upcoming future and expect to see us and hear from us more.
Starting point is 02:23:14 Well, I hope to have you back on after that. Of course, man. Awesome. Well, we just did almost two and a half hours. Oh, wow. Yeah. That's unbelievable. That's crazy.
Starting point is 02:23:24 Awesome. thanks for coming on. Of course, Aaron. Thank you for having me, man. I super appreciate the opportunity and honestly, man, like I, I brought up my heart. This means a lot. Always a pleasure. All right. Awesome. Have a good day. Thank you for listening. If you enjoyed this podcast, you can leave a review. And if you really love this podcast, you can become a supporter on Patreon. You can find me at Bigger Than Me podcast on Patreon. As you may know, we love to support local businesses. First, I'd like to mention the Butcher on Vedder Road and Keith Wilson. Rebecca and I go there for all our meat needs,
Starting point is 02:24:00 filet mignon, prawns, stuffed chicken breast, and lasagna. Their staff will help you find anything you are looking for, especially if you're looking for non-GMO, no added hormones, grass-fed meats. Find them online at the town butcher.com or give them a call at 604701-6328. Next, we have Murphs Gym, operated by Kyle and Angela Murphy. These two people are absolutely phenomenal individuals. Murphs Gym offers health, fitness, and community. If you want that type of experience for your workout, I highly recommend contacting Murphs. They are a 24-hour gym in Chilliwack.
Starting point is 02:24:48 Find them online atmerphsgim.com. Thank you. You know,

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.