Odd Lots - The 10 Most Interesting Things We Learned on Odd Lots in 2024

Episode Date: December 30, 2024

As 2024 comes to an end, Tracy and Joe once again look back at the year that was in Odd Lots. On this final episode of the year, we revisit 10 of the most fascinating, surprising and unforgettable fac...ts and ideas that came up on the show in the last 12 months, talking about everything from chicken prices to nickel mining to private finance. Click here to revisit these earlier 10 episodes: Become a Bloomberg.com subscriber using our special intro offer at bloomberg.com/podcastoffer. You’ll get episodes of this podcast ad-free and exclusive access to our daily Odd Lots newsletter. Already a subscriber? Connect your account on the Bloomberg channel page in Apple Podcasts to listen ad-free.See omnystudio.com/listener for privacy information.

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Starting point is 00:00:00 Thanks for listening to Odd Lots. Follow the show on Amazon Music for more future episodes or just ask, Alexa, play the Odd Lots podcast on Amazon Music. Today's show is brought to you by Vanguard. To all the financial advisors listening, let's talk bonds for a minute. Capturing value and fixed income is not easy. Bond markets are massive, murky, and let's be real. Lots of firms throw a couple flashy funds your way and call it a day. But on Vanguard, at Vanguard, institutional quality isn't a tagline. It's a very big. It's a very big. It's a very much. It's a lot of commitment to your clients. We're talking top-grade products across the board of over 80 bond funds, actively managed by a 200-person global squad of sector specialists, analysts, and traders. These folks live and breathe fixed income. So if you're looking to give your clients consistent results year in and year out, go see the record for yourself at vanguard.com slash audio.
Starting point is 00:00:51 That's vanguard.com slash audio. All investing is subject to risk vanguard marketing corporation distributor. Podcasts Radio News. Hello and welcome to another episode of the All Thoughts podcast. I'm Tracy Allaway. And I'm Joe Wisenthal. Joe, it's nearly the end of the year. We made it.
Starting point is 00:01:26 This is like year nine, isn't it? No, for real. No, it's true. Next year is going to be our 10-year anniversary, so we'll have to throw some sort of odd thoughts event. Yeah, nothing big right now for nine. But another year, another fascinating year, another year of learning new stuff. I'm really enjoying it. I hope we keep doing it for a while.
Starting point is 00:01:46 Yeah. And I think we both did learn quite a lot. And in fact, that is what we are going to talk about today. So we have compiled a list of the 10 most interesting things that we learned over the past year. So you want to dive into it? Let's do it. Let's revisit them. Because, you know, we do so many episodes in the year and I forget about some. And in the compilation of this episode, they're like, oh, yeah, I totally forgot about that particular episode. So let's use this time to sort of revisit the odd lots in 2024. This will sear at least 10 factoids into your mind forever, Joe. That's correct.
Starting point is 00:02:22 All right. So first on the list, we wanted to do an episode on price pack architecture for a long time, this idea that companies are getting more sophisticated in the prices that they're charging for, you know, different people and different things. From our episode with Lindsay Owens, executive director of the Groundwork Collaborative and David Dian, the executive editor of the American prospect, we learned that McDonald's knows when you get paid. So the McDonald's app is put together by a company called Plecture.
Starting point is 00:02:51 And Plexure works with IKEA. They work with 7-Eleven. They work with White Castle. And the reason, as you correctly said, Tracy, that McDonald's gives discounts on the app is because they want to get on your phone. They want to get on your phone and be able to figure out
Starting point is 00:03:09 what you're doing on that phone, where you are at particular times of day, what your food preferences are, what your ordering habits are, potentially what you're using to pay for those things and your financial behaviors through that. They're aggregating a bunch of data about you. And we had one of the slides from this presentation that's a lecture put together that shows how they are using this data. And one of the things that they were using to make predictions about what people would be willing to pay was their payday. So you can imagine how you can use this. If the app knows that you get paid every other Friday, it might give you a $3 McMuffin on Thursday, but when Friday you have some money in your pocket, it might raise it to $4, right? If it knows that it's cold out, it might raise the price of hot coffee. If it knows it's hot out, it might raise the price of the McFlurry. Often, Plexure combines this data that's within the app,
Starting point is 00:04:17 like what they call first party data, with additional data about you through what is called an identity graph, that aggregates both stuff you're doing on the app with your email, with your social media, with your browser, with your subscriptions, with your other app downloads, with your travel history, with your retail history, all of these other things. And the predictive power of that is such that you can pinpoint what you're going to buy maybe before you even know.
Starting point is 00:04:51 And therefore, you can target prices accordingly. So I think we're at the beginning of this where they're trying to discount things and get people on the app and get people used to ordering on the app. Joe, has this scared you off the McDonald's app forever? No, I still feel stupid for not having downloaded the McDonald's app, if I'm being honest, because I do go to McDonald's from time to time, and my kids really like it. You know, it's still a treat. But yes, this reminds me, actually, that I need to download the McDonald's app because,
Starting point is 00:05:24 and just thinking about this episode, I remember there are deals to be had. Even with sophisticated pricing, there are deals to be had from a regular person like me that just goes in and pays my credit card. There are definitely deals to be had on the McDonald's app. But I think this kind of taps into a lot of the frustration that people have with inflation, where it feels like companies might be charging different prices for different people or depending on the specific way you pay. And let's face it, no one wants to do all this like homework and all this like work
Starting point is 00:05:57 just to get a slightly cheaper, you know, hamburger. I agree. I'm still going to download the app in 2025. I'm going to download you. Okay. All right. Here is another clip. Fascinating conversation that we recently had with Jetson Leader Louise.
Starting point is 00:06:14 He's an economist at Boston University. We were talking about the existence of Medicare fraud and how to detect it. I had not realized just how big kidney dialysis specifically is as part of the federal budget. Take a listen. Dialysis patients, there are about a half a million of them. We actually spend, I think you know this, 1% of the federal budget on the dialysis program. That's incredible sad. Not one percent of Medicare. One percent of the federal budget is the dialysis program. We do not in general pay for ambulance rides or taxi rides for these people to go
Starting point is 00:06:47 to and from the visits. They are responsible for getting themselves to the clinic. Every day, three times a week generally for a few hours, and that's in perpetuity. It's very challenging to get a kidney and therefore to get off of dialysis. So we had this system, and this is sort of the canonical Medicare fraud. We build in a little thing. for the few people who need it, and that turns into a loophole through which bad actors drive a truck. So we built in this provision, which is if the only safe way that you can get to the dialysis clinic is in an ambulance, Medicare will pay for an ambulance. And they pay for it at a competitive rate for the ambulance companies at, say, $250 for a one-way ride.
Starting point is 00:07:23 Now, that's not that much money for a real ambulance, but it's a heck of a lot of money for a taxi. And what happened is thousands of firms around the country opened with the express intention not of giving people serious medical care, but of becoming an expensive ambulance taxi. And build the government. We have 100% data from the dialysis system. We can see all of these payments more than $7 billion for non-emergency ambulance transportation over the following 10 years. Tracy, that episode certainly convinced me that setting aside everything else, there still appears to be a lot of waste. I don't mean the dialysis specifically because people need dialysis, et cetera, but the fact that, you know, there's all this fraud associated with it, the taxis, apparently.
Starting point is 00:08:05 that's been cracked down on. But there's a lot of money coming out of the federal government and clever people find ways to get it for not delivering a service. That's true. I think, look, I think most people would agree that stamping out fraud is probably a good thing. I guess the question is, is that going to be the entirety of it? But Elon Musk saw this episode and reacted to it on Twitter slash X. He did. So there's that. So maybe that'll move the dial. All right. Next up in our list of the top 10 most interesting things we learned from Oblots. We have the fact that Boeing hasn't built a clean sheet design in about 20 years. And Boeing's recently departed CEO Calhoun, he basically said the company doesn't have any plans to do so for the next 10 years, all of which means it might be
Starting point is 00:08:54 more than a 30-year gap between Boeing building an entirely new aircraft, which is just kind of mind-blowing, like one full adult's lifespan. And this is from Richard Abilofia. He is a managing director of Aerodynamic Advisory. This looks like a glide slope towards oblivion, because remember, it's not just the loss
Starting point is 00:09:15 of market share. It's also the demographics. You know, engineering workforces have that muscle memory that needs to be maintained. And it's been since 2004 that they've launched, since they've last launched a clean sheet design. They've done some good work since. But again, you're talking about
Starting point is 00:09:31 an aging engineering workforce that's not attracting new people. Will they have the kind of core skills needed to create a new jet in the 2030s? I have no idea. You need something to dream for. You need something that represents the future. And, you know, Dave Calhoun, the CEO at the top of the heap, said about, oh, a year and four months ago, that, don't worry, we won't be launching anything new for at least another decade. other than sheer demoralization and encouraging the competition, I mean, the only way to explain it is that he's the best CEO Airbus could ask for.
Starting point is 00:10:07 If you're an engineer, you hear that. What are you working for exactly? You're coming up with work packages on the basis of, I don't know, minor tweaks of existing products, stuff that's already in the pipeline. You know, it's a tight market for technical labor. You're probably going to be pretty interested in going to work for somebody else. So you might also notice that the demographics are changing because the young and enthusiastic folks who have a future are leaving or not joining. And that, too, of course, is a significant change in the fabric of your workplace. So that was from our conversation with Richard Abilafia, one of the best aerospace analysts around that I know.
Starting point is 00:10:46 And it's just kind of, yeah, it's kind of mind-blowing. A 30-year gap between America's premier aerospace company actually designing a clean sheet aircraft. I think it's chilling. In fact, that might have been, to my mind, that's stuck with me all year and maybe the most chilling thing we've learned because, you know, we talk, for example, in other industries about knowledge and talent loss. Nuclear comes up a lot, for example, building a nuclear station. What happens when America's one commercial maker of civil aviation jets doesn't have very many people that know how to design a jet? Like, I actually find it to be a chilling fact. No, absolutely. Today's show is brought to you by Vanguard. To all the financial advisors listening, let's talk bonds for a minute.
Starting point is 00:11:46 Capturing value and fixed income is not easy. Bond markets are massive, murky, and let's be real. Lots of firms throw a couple flashy funds your way and call it a day. But not Vanguard. At Vanguard, institutional quality isn't a tagline. It's a commitment to your clients. We're talking top-grade products across the board of over 80 bond funds, actively managed by a 200-person global squad of sector special.
Starting point is 00:12:09 socialists, analysts, and traders. These folks live and breathe fixed income. So if you're looking to give your clients consistent results year in and year out, go see the record for yourself at vanguard.com slash audio. That's vanguard.com slash audio. All investing is subject to risk vanguard marketing corporation distributor. Canadian women are looking for more. More to themselves, their businesses, their elected leaders, and the world are out of them.
Starting point is 00:12:34 And that's why we're thrilled to introduce the Honest Talk podcast. I'm Jennifer Stewart. And I'm Catherine Clark. And in this podcast, we interview Canada's most inspiring women. Entrepreneurs, artists, athletes, politicians, and newsmakers, all at different stages of their journey. So if you're looking to connect, then we hope you'll join us. Listen to the Honest Talk podcast and IHeartRadio or wherever you listen to your podcasts. Our next clip comes from Igor Smilyanski. He's the CEO of the Ukraine Postal Service. And he talks to us, you know, they used to talk about technological leapfrogging and how
Starting point is 00:13:09 EMs went to wireless before they ever had wirelines. Something similar going on with a post office there. Take a listen. When we talk about the occupied areas, Russians destroyed the entire infrastructure, which means when Ukraine deacupies these villages, for about five to six weeks, you don't have mobile connection, you don't have electricity. But we have to work because you cannot leave people in the vacuum. Not to mention, they would operate in Russian rubles, and you want to bring them back to Ukraine.
Starting point is 00:13:38 So you have to bring them Ukrainian currency. And we are the first company they see. We're trying the best we can to implement automatic sorting lines. Our goal for this year, I know it sounds weird during the war, but we want to be 100% digital. Even when there is no digital, meaning we build a system where in the morning our mail carriers will download through Starlink and generators the data,
Starting point is 00:14:02 work during the day, and then upload the data at night, which means, again, we are not dependent on the infrastructure, structure if Russians shut down the electricity or mobile or anything. The Starlink has been really a saver to us. You won't be able to run internet cables in those areas, right? I mean, it just will be millions of dollars. Probably it will run through the field which you need to demine and then Russians can bomb it again and it can go off, etc.
Starting point is 00:14:28 So via Starling, you are flexible enough when you combine Starlink and the generator. When you combine the two, you're basically no longer dependent on the same. central infrastructure. And you can provide civilized services right away. Not, you know, not five months after the occupation, not three months after Russian destroyed the buildings today. Like, for example, it was in our case. So we rebuilt it. They put up the Starlink generator and they get back to work. So, you know, it's like a theory of broken windows. You cannot have that. You should have the services and the Starlink allows you to have that connection to the world. Yeah, that was a really extraordinary fact. Just thinking about how quickly you can rebuild a service that would have taken weeks and weeks or months and months of infrastructure.
Starting point is 00:15:16 We did another episode also this year now that I think about it about sort of Elon Musk's dominance of the skies and satellites. And it really is fascinating, I guess, the consequence of that. But one very interesting one is that you can have a whole infrastructure that probably took years to develop and maintain. and now in some places replicate at least some of those services almost overnight. You know what the best part of this episode was? What? I think afterwards you started ordering a couple things from Ukraine, right? That's right. I started buying things on eBay, and a number of them did come through Ukraine, including some used books recently. Yeah, I know. It's kind of crazy that you can order stuff from a war zone.
Starting point is 00:16:00 But there we are. The Postal Service in Ukraine is still working. We'll see whether or not they 100% digital. Yeah. All right. Next up, this was a pretty fun episode. We spoke with Isaac Rose Berman, who's a professional sports gambler and the author of How Gambling Works newsletter. He talked about how professional sports bettors basically have to trick betting platforms into
Starting point is 00:16:24 thinking they're stupid. Take a listen. So another thing that a lot of people do, obviously, is you bet on other people's accounts. You know, you go and you get your roommates' account, your mom's account. your mom's account, your friend's account, and you're just constantly cycling through different accounts. I'm not advocating for that. That's against the terms and conditions of these sites, but that's just a reality. And that's how a lot of betters are able to get down a sufficient amount of volume, especially when they're constantly getting kicked out. And the real thing is that, you know, you're just, you have to disguise your bets in a way that they don't see or they don't realize that what you're doing.
Starting point is 00:16:57 And so one of the, one of the common ways that sports books identify and profile their customers is based on the first few bets that you place. So one thing that a lot of people do that's really quite silly in my opinion is, you know, you go into a book and you bet a bunch of stuff that's pretty obviously a really smart bet. You know, if you open up an account and you're betting the maximum amount on, you know, Bulgarian table tennis and you keep winning and then, you know, I have friends who come to me and they're like, Isaac, you know, why did I get kicked out of this book? And I look at their bet history and they're betting on the most obscure stuff at like random times for very large amounts. And it's like, yeah, you know, these companies aren't dumb. So the main way is when you open up an account, you place a bunch of bets, which look kind of normal. You bet on some NBA. Maybe these bets won't have a positive expected return.
Starting point is 00:17:41 Bet for the home team to win. Exactly, exactly. You're in New York. You want to bet on the Yankees. You place a bunch of bets, which in the short run, they might lose a little bit of money, but in the long run, they'll make you money because they're kind of putting the sports book off your cent. Joe, that was pretty funny. And I got to say, I feel like I don't have much promise in terms of actually making money from sports betting.
Starting point is 00:18:00 So maybe I should be selling my account to someone. Yeah, open some accounts and rent that out. But seriously, that was a really disturbing episode because I already knew that there's all these problems with online gambling addiction and so forth. But then the fact that essentially you can't really win because if you're good at it, they'll constrain you so much. And that if you're bad at it, it'll shrink your book. It's sort of deeply, deeply disturbing episode to me. Yeah. Well, you know, they set the odds.
Starting point is 00:18:26 They set the terms. Yeah. So one of the things that's come up a lot as a theme on the podcast this year and the year before and et cetera is with the energy transition, other commodities besides oil are of deep importance and deep geostrategic importance, et cetera. And there are various commodities that go into batteries and other things like that. And so we sort of have to rethink our world map of where the important spots are. And a really crucial area is Indonesia, which has a dominant grip on the global nickel market. in partnership to some extent with China. And we had a great conversation with Michael Widmer,
Starting point is 00:19:02 head of metals research at Bank of America, on what's going on. When you're looking at the biggest players in the space, it has actually changed a lot. And you mentioned it already at the outset. Historically, when you're looking at it, we had Russia as a big nickel producer, Australia as a big nickel producer.
Starting point is 00:19:20 The Philippines were in the fold as well. Canada, to some extent, too. But what's happened recently is as the energy transition started to take off, market participants were really focused on increasing nickel supply quickly. And there's one country that just jumped at the industry. And that country is Indonesia. It has the weather type of ore, but it has that in abundance. So it's very easy to actually take it out of the ground. And the Chinese went into Indonesia. They're very innovative also in the production technologies and managed to take the nickel out that they then needed to drive the EV battery
Starting point is 00:19:58 industry. And one of the things that the Chinese government realized very early on is if you have a strong demand growth for EVs, you also need the raw materials. And particularly the battery raw materials. Without batteries, the EVs don't go very far. And so the Chinese government looked at where some of those battery raw materials are. They did it in lithium, another battery raw material. they lit it in cobalt and they did also in nickel and in 2013 the two presidents of china and
Starting point is 00:20:29 Indonesia effectively set together and the discussion pretty much went like that the Chinese said look we need the nickel the Indonesian said well we have the nickel and the Chinese said well can we invest and they said yeah do come that's developed that industry together and so the Indonesian government then together with the Chinese set up industrial parks and through that industrial park supported by Chinese money the nickel industry then developed very very quickly. Tracy, you know when I listen to these conversations about the sort of global supply chains, global hold on key commodities, let's just put this way, we have some catching up to do. There's a lot of talk in this country about things right now and maybe there are ways to sort of
Starting point is 00:21:08 buffer some of the economic or national security concerns about some of this stuff, but other places have been thinking about this stuff for a long time. No, it's true. And China here has been incredibly strategic about basically, you know, helping to set up Indonesia's nickel industry and making sure that they're sort of first in line to get that metal. So yeah, quite a long ways to go. All right. Next up, we have Harvard Law School Professor Jared Elias and Duke University School of Law Professor Elizabeth Defontan. They're talking about how private credit has swallowed the economy. And I think the takeaway from this is that private credit is basically already changing the world of debt and the way find
Starting point is 00:21:51 works. So you can have concerns both for the investors themselves and for sort of the broader economy or the broader market. And that's the issue with private credit. We have heard a lot from people about concerns about the marks that people are carrying these private credit loans at and that they might be entirely stale. They might be largely overstated. There's really no way to know until you exit that investment. And that's exactly how it is on the private equity. that if a private equity fund buys a portfolio company, who on earth knows what that company is worth until they actually finally exit that?
Starting point is 00:22:29 And there is some misvaluation and so on. That's the question is, can we have that both on the equity side and on the debt side? What does that mean for our economy if we are suddenly just very liquid for almost all of the companies? Yeah, and so something to think about is the broadly syndicated debt world
Starting point is 00:22:47 in the high-yield world of debt, created this benefit for all of us. And that benefit was we could follow the trading prices of debt in real time and get a sense of where are their problems in our economy, what sectors are in trouble. Like, think about COVID-19. So COVID-19 hits. We're all watching. Like, what are the debt prices of the big hotel companies telling us about the likelihood
Starting point is 00:23:10 those hotel companies go into bankruptcy? Congress and regulators can look at those signals and say, okay, we've got to do something really special for the airlines. We've got to do something really special here. And when the airlines go to Congress and say, we need something special, they can point to their debt prices and say, look what is going on regulators. Look what's going on Congress. Our debt is trading down to zero. Like, please, we need special treatment.
Starting point is 00:23:36 Investors looking for a deal can say, hmm, the debt of this company is trading at a really low level. I think I could do really well if I owns that asset. I'm going to go make that board an offer. And so all of those price signals just disappear from the allocation of capital from policymaking. And I think it poses a real challenge to what are a really well-functioning set of capital markets to lose those signals. Yeah. So I think this is absolutely fascinating because a lot of the concerns that you hear ad nauseum nowadays are this idea that private credit is in a bubble, right? Yeah. Private credit is going to burst and there's going to be this big crash.
Starting point is 00:24:15 And people are sort of worried about that scenario sometime in the future. But in the meantime, there's already been an impact on things like transparency about, you know, who actually owns corporations and then the price signals that Jared was talking about. It occurred to me listening to that, that there's sort of a, this is adjacent to the question about passive investing and who is putting in the work to setting prices. Because prices, as our guest talked about, are very used. useful. But it does feel as though the sort of people who are working to set prices that everyone can look at are shrinking because, A, you have all this money going to passive investing. And then you have some other pool of money going to private market investments in which the marks are really not very known. And so it does sort of make you wonder, like, you know, there's a lot of free riding
Starting point is 00:25:04 going on. And at some point, you got to wonder if it'll actually be problematic that there isn't more publicly available pricing. Anyway, it's just something, just. something I thought of, but it's an interesting sort of theoretical problem to think about. I'm not sure price makers are the real victim is going to be a strong populist platform here. But there is definitely something there. There is that free writing problem. We are all the victims of fewer and fewer pricemakers. Okay, fair enough. You have the desire to help, to make a real difference?
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Starting point is 00:27:09 We're all over the world. Listen to the latest from Bloomberg News Now on Apple, Spotify, or anywhere you listen. Speaking of prices, it turns out, and this is something that we learned during our three-part series called Beak Capitalism, everyone needs chicken wings, we all love it. Turns out that chicken wing prices, for various reasons, are extremely volatile because by and large, the chicken industry does not price around the wing itself. Take a listen to this part of our conversation that we had with Michael Skipworth, the CEO of Wingstop. Now, the reason you see so much volatility in the price of wings is the reality of the fact that these poultry companies,
Starting point is 00:27:55 they are not growing these chickens for the wings. They're setting the size of the flock, how many birds they're going to harvest based on breast meat demand. The chicken wings themselves represent 6 to 8% of the bird. It's a fall off product. And so why you see so much volatility in the price of wings, it clearly is a supply and demand dynamic, but the demand is not what's driving the supply. It's really centered around the overall market for breast meat. And so that's what's created a lot of volatility in that commodity. And there can be years where that spot market hits below $1 a pound and then take a year like 2021 after the pandemic where every single brand out there added chicken wings to their menu, you saw that spot market hit an all-time high of $3.21 cents a
Starting point is 00:28:53 pound. Tracy, I love the idea that, you know, there's financial instruments exist. And in a way, you know, you get this price of a chicken. And then it's almost like the wing is a derivative of a chicken, right? A wing is sort of a chicken derivative itself because that's not really where the supply and demand is happening directly with most of the bird. And so then you can get these weird, weird swings in the fall off part of the bird. Yeah. You know, technology needs to solve this with chickens with, I don't know, multiple pairs of wings. Then we'll have plenty of cheap chicken wings. You're right.
Starting point is 00:29:28 This is the solution. We need to innovate our way out of it. All right. Definitely check out beat capitalism if you haven't because that was one of my favorite series of the year. Up next, oh, speaking of favorite series of the year, this is from Richmond Fed President Tom Barkin. We went on the road with him in North Carolina and we learned a lot, including, you know,
Starting point is 00:29:50 what a Fed president learns when he actually goes on. on all these business trips, but we also learned that Surrey County is the carport manufacturing capital of North America. My brother and I have been to this industry over close to 24, 25 years. So almost since it first started back in 99 and 97, actually 98, 99, the beginnings of this industry, but it kind of grew in this area. So Surrey County is pretty much the hometown or a home place or the birthplace of this type of structure. Now, there's been other structures made out of different, you know, tubing, like round tubes, all that that's, you know, on the West Coast.
Starting point is 00:30:29 But to be square tubing and to go into what we're doing now is different. So it started off and you probably drove by, even where you live, you see the little tops and people park their cars or you drive by some kind of dealer that sells outdoor equipment or something. You see a little sign that says a price. Well, that's how it pretty much started. All right. Did that surprise you, Joe, to learn that there's a sort of carport hub in North Carolina? It surprised me, but then it's like these days it's agglomeration effects in everything. Yeah, it's true.
Starting point is 00:31:00 So you think of any industry where they make anything, and there's probably one area that dominated. But I think both of us had the same reaction when we were driving through Surrey County. It's just carport business after carport business. Yeah, it was really incredible. And I sort of, when we were going to a carport business, I thought it would be really obvious, you know, which one we were going to, but we probably passed like five on the way before we got to the one that we were visiting. Yeah, it's true. All right. Our last clip of the year comes from an episode we did with John Coogan, he is the CEO and founder of Lucy Nicotine. We sort of talked about the modern
Starting point is 00:31:35 history of nicotine because obviously nicotine consumption sort of fell off as cigarettes got less popular. But then it's been surging again, obviously over the last decades, first with Jules, then other vapes like Elfbars, the disposable vapes, and now obviously the pouches. Anyway, turns out that these disposable vapes, these very tasty flavored vapes, in part exist because of the FDA's crackdown on Jules. So take a listen to John. It's hard to explain exactly what Elf Bar is because it's kind of a hydra of companies. Like the IP has been sold so many times.
Starting point is 00:32:16 They've rebranded a million times. There's also puff bar and puff stick. And essentially what these companies do broadly, I'm not speaking about any particular company, but broadly the strategy has been to, instead of engage with the FDA directly and file the PMTA, wait for approval, then market your product.
Starting point is 00:32:36 They've just said, let's push this product as many places as possible, get it into every independent store that maybe doesn't care about the regulatory status of these products. Let's just flood the market with these products. And if we get shut down, what's going to happen is that we're essentially just have a front company that's just a couple random American citizens that are acting as a front for us in the U.S. The FDA is not really going to be able to shut them down. They're going to try and shut us down at the ports. All we need to do then is just set up a new company.
Starting point is 00:33:10 structure and import under a different label. So that's how you see the evolution of these things where, like, I don't even think Elf Bar is on the market anymore. I think it might be called like Elf Tak or something. Yeah, no, there's like a, they all look the same under like different names. And I'm like, is that an Elf Bar? So they're all made in the same Shenjin, like the core company behind Elf Bar is Shenjin, I Miracle Company, which is hilarious name. But it's like, like, miracle, but then also I, which I think is like an Apple reference. It's very convoluted.
Starting point is 00:33:42 But the Shenjin I Miracle Company, they have a massive facility where they make this stuff. And then they just find a new frontman. And I get emails every single day from a new random Gmail account that says like Puff Bar, 500 puffs. Like, would you like to white label this? Because they're looking for someone that has American citizenship, distribution lines, and can order their products and then get them into stores. Tracy, I love learning about it. about the history of nicotine.
Starting point is 00:34:12 I have to say I have a friend of mine who totally separately happens to be kind of a friend, guy in the neighborhood. Is he going to hear this? He might. It's all right. A neighbor who's in the nicotine business. And he showed me these Gmail emails that he gets them too. Yeah, but a lot of the ones that he gets are from companies offering straight up counterfeit Zen
Starting point is 00:34:34 or things like that. And they say, oh, we can make this packet. It looks just like Zen. and there's the same nicotine, et cetera. So I actually think in 2025 there's more to do on the sort of the nicotine and drug supply chain, because I think there's actually a lot more fascinating stuff here. And I also think it's such a perverse regulatory outcome where, you know, Jewel kind of went through the process like it was supposed to and then got basically shut down.
Starting point is 00:35:00 But Alf bars have just evaded most of the regulation. And they taste like cotton candy. Yeah. And you can find them everywhere. And they're in these like bright colors. I stopped after listening to this episode. I'm very impressed. Yeah, thanks.
Starting point is 00:35:15 We're all impressed. Thank you. All right. Shall we leave it there? Let's leave it there. This has been another episode of the All Thoughts podcast. I'm Tracy Alloway. You can follow me at Tracy Alloway.
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