Odd Lots - The Fed Hiked Rates Rapidly and Housing Is as Broken as Ever
Episode Date: May 11, 2023The Federal Reserve has hiked rates rapidly over the last 18 months, and yet inflation remains surprisingly high. Perhaps what's most surprising is that even in the most rate sensitive area of the eco...nomy -- housing -- the surge in mortgage rates hasn't had a significant cooling effect. Prices have barely budged and even the homebuilders have been booming again after a brief dip in late 2022. So what is happening now? Why did the rate shock fail to derail the industry? And what is the lesson that homebuilders have taken away from this cycle? On this episode, we speak with Zonda chief economist Ali Wolf about why and how the housing market is still broken despite this rate action.See omnystudio.com/listener for privacy information.
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Hello, and welcome to another episode of the Odd Lots podcast.
I'm Joe Wisenthal.
And I'm Tracy Allaway.
Tracy, housing. I feel like we'll never get away. I mean, it's so we'll never get away from this topic ever. It doesn't matter. Boom, buzzed. We're going to be talking about this forever. Well, I mean, everyone lives somewhere, right? Like you're either in an apartment probably hoping one day to own a house or you're already in a house and you're very, very conscious of whatever is happening to the price of your most important financial assets. So I feel like this is on everyone's minds. Obviously, there's been a lot of talk about it because rates have gone up so much. And at the same time,
I think we wrote about this late last year. It's been a really weird housing market in many ways.
Well, and you know, we had that conversation, of course, with James Egan of Morgan Stanley.
And at the time, he sort of made the bold prediction. And he said, you know, even with the mortgage rate shock, it's like, I don't think prices are going to come down.
And I think that's been pretty validated. The one thing that did come down in a meaningful way was housing starts and home builder activity.
and you see all the lines sharply moving lower at the end, you know, throughout basically the second half of 2022.
And yet here we are in, you know, spring 2023.
Homebuilder stocks are basically back near the tops and housing starts picked up again.
And it's not like rates have really come down.
So even even the one category that was like affected by rates was not affected by rates.
Well, it's sort of like a great microcosm of the soft versus hard data debate, which is the hard data is still coming.
in relatively active and strong, but the soft data is quite weak at the moment. And you see that in the
home builders as well. So there's activity. But if you look at, for instance, the confidence
survey of home builders, that's gone down quite a bit, although it is starting to pick up again.
No, it is. And, you know, like I was reading through D.R. Horton's recent earnings report,
and they're, like, expressing some optimism. They said some of the supply chain issues are behind us.
But still, like, there's sort of, like, deep structural, like, underhousing. And I have
I have like two questions sort of related to this that I'm thinking about is like still like the problems of like the post great financial crisis period. And we taught there's like a big odd lots theme like how much did that scar the homebuilders. Right. And then this sort of like mini home builder recession that we got the second in the second half of 2022 is that like that like that all over again where the home builders were like, well, you just pulled the rug out from us once again. And if the whole point of rate hikes, it's like eSupply and Jerome Powell specifically.
talked about that as like one of the goals. Like, have we accomplished anything from these rate hikes
so far? Definitely a lot to talk about. All right. Well, I'm very excited about today's guest.
The perfect guest, we've had her on before. We talked to her about the homebuilders during the
absolute peak of the mania. And here we are again with Ellie Wolf, the chief economist at
Zonda. So, Ellie, thank you so much for coming back on Odd Lots. Hi, Joe. Hi, hi, Tracy. Thanks for having
me. Absolutely. Thank you so much for coming back. So how is it? How is it?
is this that we had this huge rate shock? Like one of the fastest hiking cycles ever. And we couldn't
even like slow down like the new construction market. It's like picking back up again, home building
stock shooting up. Like we had a lot like a three month housing recession out of it. Yeah. So I think
the important thing is to go back to the beginning of last year. So we had rates in the threes.
And almost overnight it felt like rates went to the sixes. And there was just this huge fear that,
okay, no one's going to want to buy anymore, when in fact, we actually saw sales continue to be
strong once rates got to six. And there was this big question mark. This is kind of spring selling
season last year. How is this happening? This kind of defies logic. This defies what's happened to
the monthly payment change. And it was because there were a lot of people that were saying,
oh gosh, if they've already gone up, are they going to continue to go more? I don't want to miss my
opportunity to buy a home. That spurred some activity until about the middle.
of last year. And then you saw exactly what you thought would happen, which is consumers were like,
whoa, never mind, housing's expensive, there may be a recession, I may lose my job, I don't want to
buy a home. So demand froze up until we started to see the supplier, the sellers adjust. And I think
that's a really big part of what happened last year and how that's evolved this year.
Well, talk to us about the sellers then, because I remember this was a big component of Jim Egan's
argument at Morgan Stanley as well, this idea that with rates this high, you just don't, why would
you sell your house? It's going to be harder to get a mortgage at a low rate. And there's the
possibility that you're selling your house maybe for less than what you bought it at. So what are
sellers doing in this environment? Well, so last year, we did see a little bit of an uptick towards
the end of the year of resale supply. But I think it was a lot of the sellers thinking, oh,
shoot, if I don't sell now, I don't want to sell for less. So that drove a little bit of
increase on the resale supply, but the real story came from the home builders. So home builders,
as we talked about last time we met, were dealing with the issue of not being able to get homes
built quickly. They didn't know how much it would cost them to get those homes built. So then they
started to build spec homes. Spec homes was going back to scars of last cycle. A lot of builders weren't
going spec heavy, meaning building a home without a buyer attached. Because last cycle, when you build a home
without a buyer, those became the most risky because the music stopped and then you had a whole
bunch of standing inventory and what were you going to do with those homes? This time around,
builders started to do specs because they said, I can control for how expensive it is to get this home
built. And I don't have a customer who's mad that it took 14 months to get this home built instead of
eight. So they built these homes and all of these homes hit the market at the end of last year
at just about the same time, the demand fell off a cliff.
And that's where you started to see and hear about fire sales that happened from the builder side.
So they were really the sellers, Tracy, to your question, they were the sellers that were
influencing the market the most at the end of last year.
So the sort of like marginal supplier of houses, I guess.
That's exactly it.
So they had standing inventory and they said, we don't want this.
And if consumers don't want it at this price, what are they willing to buy this home for?
Okay, but what now? Because now we're back here in spring of 2023, and I assume that it feels like that fire sale is over, and we see housing starts picking up again. So that was like a one-time shock where we had this like brief supply of, I don't know, introduction of new supply onto the market. And now we're just back into tightness again. Yep. So what happened is inventory buildup, builders offered those discounts, builders offered incentives, consumers showed up, the inventory rolled over. So,
if you look at the chart, you have this rapid increase and now you have inventory coming down
at the same time that you have sales going back up. Because those homes are being sold through,
you then also have builders that are raising prices again. So instead of lowering prices like last
year, you have builders raising prices. And because demand is stronger, that is contributing to more
builders feeling more confident to start more homes. But I get, and I sort of brought this up in the
intro, which to me is the big question. It's like we did get this big rate shock. Like,
Are we going to see scars of the last six months or the Fed's ongoing inclination, whatever it is,
like tamped down this economy?
Will it contribute to some?
Okay, yes, builders may be more confident than they were six months ago, but is there scars of it?
Is there going to be a residual caution that once again sort of impairs the upward trajectory of new home supply?
In a way.
So I was on a call with a builder yesterday.
And as we were talking, they were saying a lot of this feels too good to be true.
This feels like we shouldn't be having as much success as we are.
But we're still going to go through with our land acquisition.
Because as it stands right now, we think that there is a demand for more homes.
And we want to be backfilling that.
Now, you have to have enough confidence to do that.
You have to have an equity partner that's willing to support that.
And you also have to feel good.
There was so much talk on that call about,
yeah, we think we're going to go through with land acquisition, but we also think a recession's
probably around the corner. And how are we trying to plan for a recession where maybe demands down
and then we're actually increasing starts at again the wrong time of the market?
What are you seeing in terms of product segmentation? Because I think this is one way that a lot of
different companies deal with the future economic uncertainty is they sort of tailor their offering
to maybe a level of person who is more.
more price inelastic or less price sensitive. Is that what we're seeing in the housing market as well?
Yeah. And we should talk about the different buyers because I think that's where the story gets
interesting. But probably the most important trend is if you think about work from home,
there was this discussion a couple of years ago that you just build a bigger home because
people are going to move further out and they want more space. And so home size is going to go up.
And in fact, if you look at what's happening with home size, it's not just about a bigger home.
certain buyer that's going to continue to purchase because in a lot of cases, those were the
buyers that were the most active over the past few years. The biggest pool of buyers that have been
untapped are those that haven't been able to purchase because of what's happened with home
prices and because of how competitive the market was. So we're actually seeing that builders are
reversing home size. So they're trying to make the home smaller to be able to account for the
quantifiable demand pool that wants to purchase a home, but just can't figure out how to make
the math work. This is really interesting to me. And I do feel like in most of the housing discussions
and probably including the ones that we've had, this is a dynamic that strikes me as underdiscust,
which is that in 2020 or 2021, a bunch of people maybe like sort of woke up to the fact that
maybe the future of work is going to be hybrid or I'm going to work from home. And so where I move,
I wanted to have space. But regardless of the macro situation, I would sort of assume that's sort of like
a one-time readjustment. So it is the implication to some extent.
extent that the people who really feel they need work from home space, like, that is done.
Like, they got their house, whether it's a rental or they bought it. And at that point, like,
that kink is out of the market. If you look at sales, it backs that argument. So basically, if you
think back to, again, last cycle, there was the drive to you qualify. So builders were going
further and further away from the central business district because of affordability. That proved to be a
poor investment when the market slowed because those were some of the buyers that had to move that
far out that got hit the hardest during the great financial crisis. And builders had the land
that was out there and the homes that were out there at a price that people couldn't support.
And those became kind of the ground zero for the price correction. So going back to scars,
builders then didn't want to go to those areas really from the great financial crisis up until
2020. And then what happened is 2020 hits and all of a sudden people say, you know what,
I don't care about living an hour from the Central Business District because that means an
hour away I'm going to get a 20% discount in price and a 30% bump in square footage. So that
basically said to builders, go. Go back to where you wouldn't touch before because that's where
the demand is. Problem is, it takes a long time for that lot to become available for a builder to go
vertical on. And over that period of time, more people are returning to the office. More people are
doing a hybrid schedule. And that demand that thought was to be this huge pool of buyers has dwindled down.
And so now when you think about the risk again, it goes back to the periphery, goes back to
the same location that was the highest risk last time, too. Can you talk to us about how that's playing
out, you know, if you widen the geographic net a little bit more. What we have seen over the past
couple of years is this idea of people moving, you know, away from maybe the biggest cities in the
U.S., moving out to the Sunbelt states, places like, I mean, Austin was a big one.
Is that like, is that just played out at the moment or what are you seeing in those markets?
So when we look at the rate of migration, luckily, census just put out their data recently
where you can look through the middle of last year, you can see the higher rate of migration
was happening the prior year.
We're still seeing that there's some migration,
but it's trending down in terms of new people that are moving.
You don't have, to Joe's point, that one time kind of rush of people.
There's still some people that are trickling out that are moving
that still have work from home and maybe they feel more comfortable with where the market is.
But I think you also have to take those markets separately
because there's been this big discussion of, okay, everyone's leaving big cities.
And so what this is doing is killing the Los Angeles housing market
or the San Francisco housing market or the New York housing market,
when in reality those markets became so expensive
because there wasn't enough building.
And even if you subtract out, however many people have left,
they're still undersupplied.
So it's a tricky environment where then you go to the Southeast,
which has been that kind of top market for migration.
Southeast doesn't have all of the infrastructure in place.
So we're hearing traffic's getting more frustrating.
Home prices in those areas relative themselves are going up.
But they're also pipeline markets.
They're markets that over time, builders will likely be able to match demand with supply.
But it's going to take time to get there.
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Now, there are a few markets, and in the aggregate, we sort of know that
basically prices really have held up nationally or much better than maybe some people would have
expected, et cetera. There are some markets that have seen price decreases. Is there like a common
thread and or is it the ultra boom towns or the Zoom towns of 2021? Like is there a common
thread of where it's like actually we kind of see a slowdown that's real? I would say there's a
couple there's a couple ways to cut that. Joe and Tracy, I think this is the most interesting part of
the housing market from my opinion is
there was a discussion that home prices can't go down if the unemployment is at record lows
and if resale inventory is at record lows.
When in reality, there are markets that it's not an oversupply issue or a credit issue like
last cycle, but it's a fundamentals do not align issue where we found in some markets that
home prices are so out of whack with incomes, that sure, there's a certain pool of buyers that
have been able to buy homes and maybe we'll continue to buy homes. But if you're trying to cater to
the Austin market, for example, not everyone is a transplant from San Francisco that can tap
equity from California that has a high wage that can really, going back to the price in elasticity,
they don't care what the home is priced. That's only a certain subset of the market. So areas like
Austin, Salt Lake City, Denver, Phoenix, these were areas that, oh, these are going to do fine,
everyone wants to move there, but because everyone wanted to move there, they started to hit
that price ceiling. So part of it is the boom cities, and then part of it is some of the coastal
western cities that just inherently are more expensive, more interest rate sensitive, despite
having higher wealth individuals, they have a higher base price. And they did see that the prices
were already high going into the pandemic, and now they've only gone higher.
Right. So this is really interesting because unemployment was supposed to
to be the sort of wild card in the housing market. As long as unemployment stays low, you won't get this
wave of forced selling that has contributed to previous crashes. I mean, notably the 2008 financial
crisis and housing bust. But you're saying we have seen some price decreases even in markets
where unemployment is still relatively low. Yep. That's exactly it. Because I think what people say
is, well, someone has to rent or own.
Yeah, but they have a third option.
They can move in with friends.
They can move in with family.
They can move in with roommates.
And we didn't see that during the pandemic.
During the pandemic, everyone was leaving family and leaving friends and leaving roommates.
When inflation gets too high, when home prices get too high, people have a third option.
And that third option is, I don't want to play in this market.
I don't want to pay more for rent.
I don't want to have to pay at today's home prices.
And I think that that also contributed.
You had enough people step back that even though supplies low,
fourth quarter really was the key component.
Supply was low, but demand got even lower for a while.
That's again, going back to Joe's point, that's changed this year because now the markets
come back to life.
But that's what we saw last year.
Yeah, I forgot about that like sort of third element.
We talked about the work from home one-time shock and then the household formation boom
that we saw.
As someone dealing with New York City housing right now, and I don't,
really want to talk about it. I would love a roommate. I want a roommate to move in too. Joe,
I'll move in with you. Honestly. Can we split a house? This might solve both our problems.
We could, uh, set up a studio at home. Can we do that? Can we like split a house? Oh. So going back to
like these themes that I think were very prevalent the last time we talked. You know, I think a year and a
half ago, we might have been talking about like windows and garage doors and certainly lumber prices and all that
labor. Top line. There's some specific details I want to get into, but like top line,
it does seem like, are those healed? Like, is the housing supply chain more or less healed at this
point? Let's give numbers. So supply chain issues, when we talk to builders for over a year,
almost 100% of them said supply chain was a massive issue for them. Our data as of April was that
35% of builders are saying it's a massive issue.
So I don't want to say it's healed.
I want to say it is so significantly better that the issues that we're dealing with today feel like child's pay compared to what we had before.
So just to follow up on this, though, like I mentioned, I was like this morning, I was like reading the DR Horton earnings call.
And they're like, yeah, we're not really seeing many supply chain issues.
But could this be the kind of thing where it's like all these individual builders say, yeah, there are issues have gotten a lot better.
But if there is this sort of sudden like, you know, reacceleration, suddenly they all start thinking that they have an availability of supply.
Meanwhile, that window company like shut down for a while because of the slowdown at the end of 2022.
Like, is there the risk that these issues actually come back in a meaningful way if this too good to be true market is sustained?
Absolutely. Yeah, no doubt. I think that's something that, luckily, though, it's not just you that I, that's identified that as a potential risk.
Builders have identified that as a potential risk.
They're saying if we all decide to start, we know that our suppliers forecasted that this year was going to be down for overall starts.
It probably does still end up down from overall starts.
But if it's way faster, that's what's been the weirdest thing about the market is it's whiplash.
It's the market's going so fast.
And then the market slowed so dramatically.
And then the market's coming back again.
And then you're trying to plan production through all of these swings.
And that's hard for builders to get right.
That's hard for land developers to get right.
That's hard for suppliers to get right.
Tracy, listening to that, like, it just seems like exactly the opposite.
A classic bullwip effect.
And also the opposite of what, like, the Fed was hoping to achieve here.
They're like, let's just like bring some calm to this market.
Well, I definitely want to ask about long-term affordability trends and also credit availability
because that's something that people are talking about in the wake of the banking crisis.
But just before we do, in terms of how home builders are feeling about the outlook,
can you maybe walk us through what exactly is happening?
with the survey because I think we have seen an improvement over the past three months,
but if you look at the index, I think it's still at something like 44 for March, something
like that. So still below 50, which would indicate like it's still a somewhat negative outlook.
So what exactly is happening in that survey measure?
Yep. So let's think about the demand side. So builders had the supply. They lowered prices.
consumers returned. Now when we look at what's happening, we have 60% of builders that are raising
prices again. And so this goes back to Joe, kind of, if you think about the policymakers, this is
probably the opposite that they want to see, is that prices are going back up and that this is going
to continue to stretch overall affordability. Builders are seeing this idea that, okay, now we've
lowered prices or now we've offered incentive, now consumers have returned. We still feel uncomfortable
about the market because again going back to is there going to be an increase in the
unemployment rate are we operating on a demand pool that is penned up from last year and so because
so many people didn't buy in the fourth quarter they returned this year is this artificially
high or is this something sustainable i think there's a lot of questions around that so i don't think
the confidence is fully back yet because part of the sales have been bought and part of the sale
trajectory feels uncertain. What we know is at the end of last year, 75% of builders thought they were
going to slow starts this year compared to last year. Our data for April shows only 45% are planning
to slow starts this year versus last year. And think about it. I think this is an important thing.
The reason builders slowed starts is because they were aligning starts with sales. If sales are down,
starts are down. But that realignment works both directions. If sales are up, as long as the land's there,
as long as the labor's there, the materials there, start should be up as well. So that's what we're
seeing is this new realignment of starts coming back up to the fact that sales are stronger than
expected. Well, you mentioned land there, which is a good segue to dive deeper to this. And we did,
I think back in March, an episode with Chase Emerson and the Arizona market. And he basically
made this argument exactly, which is like all these homebuilders walk
away or wanted to walk away from deals or pause land acquisition and they're going to regret it
because they're going to as soon as house home building picks up again, they're going to be short
and they're going to have to come back and pay more. So what are you seeing like on the land
acquisition front right now? So I think a really important difference between this cycle and
past cycles too is I remember when I joined the industry, there was just this common statement of
land acquisition is a great role to be in. But when the market slows you,
or the first person cut.
And that's the complete opposite of what we're seeing now.
We're actually finding that those land acquisition roles are still actually in very high
demand because builders are thinking about not just the near term,
but as I'm sure you and Chase and I listened,
it was a great, great podcast.
You guys talked about it takes a long time to take land through horizontal development
to get it ready for the builders to have access to.
You need to be thinking way more long term than just what next month is going to look like
or what the next six months is going to look like.
So we know right now from our builder survey at Zonda, 90% of builders feel that they have enough land for this year.
70% feel that they have enough land for next year.
25% think they have enough land for the following year.
So what we're seeing is this mad grab of what's available, what can I buy?
To Chase's point, there were a lot of builders that dropped a deal last year or changed their terms, but let's focus on the drop.
drop a deal last year, went back to the land seller this year and said, sorry, you know,
the market's a lot stronger than I thought it was. I want that deal back. And the seller says,
great, but you got to pay more money for it. So that's already happening. That's not even something
that might happen. That's what's happening right now. But it's also causing a gap between who is
able to pay that top dollar. That's not going to be every builder. That's going to be certain
builders that have good access to capital and has a good long-term vision and believes that they should be
investing to that point. So just on this note, how much of the activity that we're seeing,
whether it's land acquisition or starts, how much of that comes down to the experience of the past
few years where we did see, you know, timeframes for getting approvals and actually building
things, getting the components that you need for a house, extend. And I'm also thinking about
something we saw in the labor market, which is this idea of labor hoarding, you know, companies acquiring more
employees just in case it becomes more difficult in the future or there's some sort of disruption.
Is that basically what we're seeing with the home builders now?
To the labor hoarding, you have some of the builders say that specifically is we don't want to,
going back to the whiplash, we don't want to be laying people off and then having to chase
them back. We want to just try to provide steady employment if we can because we want to have,
we know that there is a systemic undersupply in terms of the labor pool, especially of people of a
certain skill set. So yes, that's happening. And then in terms of when you look at the land side,
I think there is such a fundamental belief that we need so many more homes built and you can't
replace land, especially in good locations. So you need to be absorbing whatever is available
to get yourself in a good position in the future. So how much could that activity be sort of
obscuring real demand at the moment? I guess is the big question.
So in terms of builder demand for land, is your question? Yeah, or both. Demand for land and also
just construction in order to like get it out of the way in advance of any potential disruptions
coming down the pipeline. Yeah. I think there's a lot of, there's a lot of indicators in the
housing market from builders buying land, from consumers buying homes that's looking artificial
given the dynamics. So in the land side, because at least over the past couple of years,
there hasn't been enough demand or hasn't been enough land, there's been such a rush with that
demand. I think that evolves because what we're seeing, and I mentioned this to Joe before this call,
we're finding in some markets, because it takes two to four years for land to go through the
horizontal development side, we're now finally seeing that there is some more land available
after three years of it being so incredibly tight.
Now, we don't think we've solved the land and lot issue,
but as starts activities down,
even if it's going back up,
it's down year over year,
and that's contributing to an increase
in overall land and lot availability right now.
Speaking of home builder activity,
I'm always fascinated by any industry
in which you have a significant number of public players
versus privately owned players
and the different signals that they get from investors and maybe public investors are rewarding one thing and the private investors can maybe think on different timeframes.
What are we seeing in respect to that on any category, whether it's new construction, whether it's land acquisition, are we seeing any different types of behaviors of public versus private players?
Crazy difference. Yeah. So what we're seeing right now is if you look at of total transactions, public versus private share, publics are now almost at 50% of overall market share.
where they were at about 35% going into the pandemic.
They were at 25% during the great financial crisis.
So public-private share absolutely skewing towards the publics in a lot of cases
because they had better economies of scale.
They had better margins.
When the market slowed, they ripped the Band-Aid off.
They lowered prices way quicker.
And they helped to stimulate some of that sales activity.
They also generally have better access to labor.
Generally, we'll get the phone call first from the landslide, so they have a longer lead time and they have better access to land.
It's really just allowing the public builders to get bigger, and the private builders are having a lot harder of a time being competitive in today's market.
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The news doesn't stop on the weekends.
Context changes constantly.
And now Bloomberg is the place to stay on top of it all.
Hi, I'm David Gurra.
Join us every Saturday and Sunday for the new Bloomberg this weekend.
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the latest headlines, in-depth analysis, and big interviews. All the stories that hit home on your days off.
And I'm Lisa Mateo. Watch and listen to Bloomberg this weekend for thoughtful, enlightening
conversations about business, lifestyle, people, and culture. On Saturday mornings, we put the past
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That on Sundays, we speak with journalists, columnists, and key political figures to prepare you for the
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take you. Watch us on Bloomberg television. Listen on Bloomberg Radio, stream the show live on the
Bloomberg business app, or listen to the podcast. That's Bloomberg this weekend. Saturdays and Sundays
starting at 7 a.m. Eastern. Make us part of your weekend routine on Bloomberg television, radio,
and wherever you get your podcasts. You know, I mentioned unemployment as a sort of wild card for the market,
and there's another one that people talk a lot about, and that's what the baby boomers actually do with
their own houses as they age and start to die. Are we seeing any evidence of that sort of generational
transfer of home ownership actually happened? Because I feel like this is something that people
have talked about as a possibility for many, many years. And it has yet to really materialize.
We are seeing some people maybe downsize, but we're also seeing a lot of baby boomers take advantage
of the low rates of 2020 and 2021 to maybe buy a second home for income and things like
that. Tracy, this question is spot on. This is really the kind of the boomers hold the cards for what
happens, I think, in terms of the resale supply. So what we understand is, and I can't remember if it's
83 or 86 percent, but AARP did a survey of boomers and said, what do you want to do? And either 83 or
86 percent of them said, I want to stay in place. So their intention is, I don't want to move.
if they downsize, depending on what rate they got and depending on if they still have a mortgage,
they may not have any kind of affordability shock. They're not exhibiting the same kind of
sticker shock that a normal buyer would. In fact, we know from the census data,
43% of people own their home free and clear, and that's skewed towards those 55 plus. So you have
a lot of boomers that own their home free and clear. They are happy because maybe their family's
close by. They're happy because their doctors are close by. They know where they're
where their pharmacy is, they know where their grocery store is, they're perfectly content where they are.
With that being said, the National Association of Realtors put out their survey for 2022.
They found that boomers are now the number one buyer and boomers are the number one seller.
This group is actually more active than I think we believe them to be because there are a lot that are staying put.
When you think about why boomers are moving, United Bandline says the third, the third,
biggest reason people move is retirement. Boomers right now, all of them will be of retirement age
by 2030. So if they're not already moving now or changing their lifestyle now, that's likely
going to happen over the next handful of years. And then when you look at this too, we had Zonda
created a baby chaser index. It's not just retirement, but it's if your children were living,
let's just use California example, you and your children live in California, they move to the southeast
because it's more affordable, they now have grandbabies.
Oftentimes we find 25% of boomers say they move to be close to their grandbabies.
So there's also, if millennials move and migrate, that plays into boomers.
So rather than boomers being this net marginal supply that sort of like eases the market,
boomers are made de facto be competing with millennials because those retirement destinations,
those baby chaser moves, which is a great term I hadn't heard it before,
they're essentially going to be going into the hot markets, perhaps not really solving any housing
supply problems, perhaps worsening them.
Yeah.
We've seen that actually for years, too, Joe, is that they're looking to downsize.
So they're looking for a smaller square footage.
Entry-level buyers are looking for smaller square footage because they're trying to adjust for
price.
But then you have an all-cash boomer or a millennial with 3% down.
And there's one group that wins out over the other.
So one of the things I wanted to ask you about as well is, you know,
if you think about what moves the housing market, you have supply and demand, and we've been talking about that, but you also have credit availability and affordability metrics. And those tend to be the two things that do actually move quite quickly. You know, you can get long running structural changes in supply and demand, but credit and affordability do kind of turn on a dime. So what are we seeing in terms of those two metrics, and especially in the wake of the, you know, banking drama.
of March, where we did see some banks start to report that they were tightening lending standards.
Yep. So let's address the credit standards first because affordability is a very wide discussion
at this point. But when we look at credit availability, builders are feeling more optimistic
that they want to start more homes. I shared the stat. More builders think that starts will be
flat or up this year than down. A third of the builders we're talking to, though, we're saying,
but buyers may be demanding more inventory.
We may be wanting to build more homes.
We may have now the supplies, the land, the labor to build it.
We may not now have the credit component.
So it's not going to apply.
This goes back to Joe's question of public versus private.
It doesn't apply to all builders equally.
But we were just at an event in Seattle.
And we had some capital partners say, in some capital partners are winning out
because other banks or other lenders are seized.
up. And so they're trying to gain market share during that time, but you're hearing it in real
time that there's a pullback in overall construction financing. And I wouldn't say I know enough about
this to go into detail, but we're also hearing from a consumer borrower point of view that there's
a little bit of tightening on Jumbo loan access. And Jumbo loans are obviously those for the higher
price point and usually higher buyers and seeing that come down a little bit. And that's been a key
driver of housing activity recently as well. It does also speak to this question.
of like, well, how effective is interest rate policy at solving any of these problems if one
effect of it is just going to be at least some category of home builders, even if they have
everything else in place, feel that they do not have the financing in place to continue to expand
operations. Yeah. And in a way, and I know it sounds counterintuitive because we want to get more
homes built, but because land development takes so much time, not having as much start activity
does allow the market to catch up a little bit. We were at a point where,
the suppliers couldn't keep up, the land developers couldn't keep up. And if you can get those
land developers to keep moving forward, having more land inventory over time will be good to let us
come out of this. But it is, it's tricky because now you're having financing seize up to get
new homes built, but you're also having builders raise prices again. So the market is operating
completely out of whack where you should be seeing demand come down and prices come down. But now
you're seeing prices up, but inventory potentially going down. Well, on that note, talk to us about
the affordability aspect of it, because it feels like we're still further away than ever to building
a sort of sustainable market where people are able to get, you know, a foothold. Yeah. This is going to be
the hardest issue to solve because even if we're saying land availability is a little bit better,
land prices are still expensive. We're saying labor availability,
is better. It's still expensive. We're saying supply chain is better. Okay, good. So now you can get
the windows, but the windows are still 20% more expensive than they were going into the pandemic.
You're looking at government regulation. That's actually the number one issue that builders are
saying right now that's impacting their ability to get more homes built and to be able to do it
quickly. Time is money when it comes to home building. And again, going back to Seattle,
it should take three months to get a permit issued from the local government. In Seattle, it's taking
eight months. In Florida, it's taking five months. So that's stretching out that too. So this is
great that all of these problems are not getting worse. But if you look at where they are in terms of
costs, they're still high, which is making it hard for builders to be able to bring a home to the
market at a reasonable price point. I'm glad you brought that up because I meant to ask about that.
I remember one of the bottlenecks and there were a few stories where it's like these government
offices in these places are just completely overwhelmed by like the literal paperwork.
aspect of it. There's only so many public sector employees. And we know that home builders have had a hard
time like hiring, but also public sector continues to be in short supply of labor. But that's still a
constraint, even after all this time, that the sort of permitting authorities, the paperwork authorities
are still, they're still overworked. Yeah, it's slow processing time and it applies to permits. It applies to
inspections, but it also applies to the land and lot development. I do want to say one thing, though,
because as we think about the constraints, so yes, a huge component is the regulatory component
that's slowing down the ability to get more homes built quickly. But another thing, when you talk
about supply chain, yes, the cycle times are generally within reason of where they were going into
the pandemic, but transformers are still a massive issue. Transformers are holding up the horizontal
development to get land ready. And then builders are saying that they've started a home and then
they can't get electricity to the home, and then they have to pause on that too. So I wouldn't say
everything solved, kind of the flavor of the week right now is transformers in the role it's
playing in the market. Yeah, this was why I asked that question about stretch time frames and whether
or not that's sort of obscuring a lot of the real demand. But, Ali, maybe one more question from me,
but what are you looking at in terms of the catalyst for the rest of the year and something
that could change the way the market has so far been functioning?
which is, you know, in terms of at least house prices and activity, we have seen it be relatively
resilient.
Yeah, I think we're tracking.
What we know is consumer confidence can change instantly.
So we're tracking what happens with consumer confidence.
And it's something where it literally can be weekend to weekend or day by day.
A builder will say, oh, this article came out.
The consumers read it.
And they said, you know what?
I feel weird about the market.
So I think there's still headline risk.
I think there's still economic risk.
I think there's still mortgage rate risk as to how the market goes.
We didn't talk about investors who are not as active today,
but if there's any kind of financial distress to investors or flippers that may want them to
offload any of their homes, I don't think it'll happen that quick,
but we're still watching investors as it plays into the market.
And also, I think tracking that pent up demand.
How much of this is sustainable demand,
and how much of this is people that didn't buy in the third and fourth quarter of last year
that are accepting the new reality. They've returned to the market, but it's not that deep of a pool.
It's only a select people that are willing to give up their interest rate or are able to buy in
today's market. All right. I have one more question, and it's kind of a wild card. And I've never
asked a question like this before. But I asked this question to chat GPT, and I was really
unimpressed with the answer because I said, all right, what's the next Austin? Like, what's the next hot city?
And it was like, Bozeman, Montana.
I'm like, yeah, I know.
I've read like 100 articles about Bozeman, Montana.
What is a market that is genuinely under the radar in your view, but actually interesting
in terms of where things are bubbling up?
So what I will say is under the radar is tricky because anything that was under the radar
became on the radar if it was attractive over the past couple of years.
So I don't want to say Charleston or Greenville or any of the small markets in the southeast,
because those are not hidden gems anymore.
Right, right.
We know about, yeah.
Markets that I think potentially could grow,
I always want to look at interstate highway connectivity in airports.
You want to look at a share of the population that's relatively young,
that maybe still doesn't have, the homeownership rate is allowing them to,
it's low enough that it's allowing for mobility.
You want to see some kind of job stability.
I am not biased,
but I do think Columbus, Ohio is still a market that has the potential to grow.
I think Richmond, Virginia is a market that has a lot of the, it's close enough to D.C.,
close enough to Employment Center, it has its own employment base.
It has the interstate highway system.
I think that that market has some potential thinking further out.
Portland is not under the radar and that you don't know it, but it's a market that didn't
really boom like some of the other areas because there were some.
Which one?
Which Portland?
stigma about living in Portland, Oregon.
Oh, Oregon. Yeah, yeah.
And so I think that market can still see a lot more growth relative to what it has seen.
But again, I mean, even the Fayettevilles of the world have become on the map.
So it's really hard to point to a look at that.
Tracy and I were there and a lot of a year ago.
It was crazy.
It was nice.
But yeah, definitely that answer was so much better than the chat GPT answer.
Allie, well, thank you so much for coming back.
That was such a helpful conversation.
I really appreciate you coming back on oblox.
Thank you for having me.
Thanks so much, Allie.
That was great.
That was really good.
I love talking to Ellie so much.
So much like I just find her to be really good at both big picture, like themes, but also knows so much.
Granular, yeah.
Granular specific data that I always feel like I learned a lot from her.
No, there were a bunch of things that jumped out at me from that episode.
One of them was this idea of the third option, which we're so used to talking about housing in terms of like you have two options.
Two binary options. You either buy a house or you rent. And over the past year or two, because of high
inflation, there was this argument that like, oh, it's actually a way of protecting yourself from higher
prices, from higher rent. If you go out and buy a house, get a mortgage. But there is that third
option, which is you just opt out of the market entirely and say, you know what, rent prices are
crazy. House prices are crazy. I'm going to move in with some roommates or move back with my family.
So should we split a house?
Should we split a...
Honestly, this would save me a lot of money.
Same.
There's another thing that she brought up that as one of these things that I've wanted to do an episode on for a long time, electrical components.
If you go to the ISM manufacturing survey, there is a section in there on commodities in short supply.
And there are not many left because actually most of the supply chain crises have or problems have like eased.
But the number of consecutive months, the commodity that's been in short supply, electrical components, 30 straight months have been listed in short supply.
The next most common is electronic components, 28 straight months.
So this remains like this huge bottleneck to everything.
And then when you think like layering on the inflation reduction act and energy investments, etc., like this is still this like, and I don't think many people are talking about it.
So I'm really glad that Ali brought that up.
Well, since we're on the subject of bottlenecks, this is something else that kind of jumped out at me from.
that conversation, it's the idea of like maybe what we are seeing is a classic bullwhip
effect amongst the home builders themselves because they know that time frames to complete
construction have become much longer. They know that it takes a lot longer to get permits and
things like that. So why not start now? And even if the market softens a little bit down the road,
you'll be better prepared. And I just think it was a question to Powell at the end of last year.
And it was basically one of these questions, like, what do you say to the person who wants
to buy a house and you're jacking up rates and what do you say to that first time home buyer?
And his answer was something like, yeah, it's not great that rates are going up.
We acknowledge the pain.
But this is a necessary step to bring basically some level of sanity back to this market.
And I see no evidence that that's happened.
If anything, it just seems even more crazy, more bullwipping, more uncertain, more reasons
for home builders to not be able to plan these different timeframes, as you mentioned,
with the sort of like, you know, the sort of just the longer cycle, the multi-year cycle for land
acquisition, I do not get the sense that the rate hikes, whether good or bad, have done much
to restore something that people resemble a healthy housing market. Well, also, if you're talking about
inflation and, you know, consumer power, it seems like there is still a large bulk of those that
own homes who just like are not necessarily feeling any constraints at the moment. They would have gotten
mortgages at relatively low rates, their home prices are still relatively high, and it feels like
they have a lot of bargaining power still. And all the boomers are going to move to the boomtown.
That too. The boomer booms. I was like, oh, they're all going to move to Phoenix and the places where
their kids are. It always comes back to boomers. We can end every episode of Oddlots by blaming
baby boomers for something. But shall we leave it there? Let's leave it there. All right. This has been
another episode of the Odd Lots podcast. I'm Tracy Alloway. You can follow me on
Twitter at Tracy Holloway. And I'm Joe Wisenthall. You can follow me on Twitter at the stalwart.
Follow our producers, Carmen Rodriguez, at Carmen Armin and Dashel Bennett at Dashbot. And check out
all of the Bloomberg podcasts on Twitter under the handle at podcasts. And for more Oddlots content,
go to Bloomberg. Bloomberg.com slash odd lots. We post transcripts. We have a blog. We have a newsletter
that comes out Friday. And for even more, check out our Discord where listeners and viewers are
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One of the most active ones, all kinds of interesting stories getting posted from around the country,
what's really happening in the real estate market. Go there and check it up. Thanks for listening.
I'm Francine Lacqua, an award-winning journalist, and I've got a new podcast, leaders with
Francine Lacqua from Bloomberg Podcasts. I've interviewed everyone from Heads of State to fashion icons
about the news of the moment. But I've always been curious, who are these people as leaders?
I don't think there's one right way to be a leader.
Make decisions. A poor decision is always better than no decision.
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I'm Jessica Chen and in season two of Leading By Example,
we'll sit down with executives like Grace Chen of Bertie Gray to find out.
It's important to understand where you spike, but also really acknowledge where you don't and find people who can fill those gaps.
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