Odd Lots - What the Finance Industry's All-Night Scavenger Hunt Is Actually Like

Episode Date: May 28, 2018

For years, big banks, hedge funds and other investment firms took part in an epic scavenger hunt in New York. Inspired by the 1980 movie, “Midnight Madness,” teams of quants and traders would stay out all night competing to figure out some of the world's hardest puzzles. This year, the event was held for the first time in London, where Odd Lots joined a team from Goldman Sachs to compete for the prestigious title. In this episode, find out what it's like to actually compete in the fiendishly difficult experience that is Midnight Madness. See omnystudio.com/listener for privacy information.

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I'm Tracy Allaway. And I'm Joe Weisandthel. Joe, have you ever watched something called Midnight Madness? I cannot say that reason about it. Okay, it's this movie from, I think it came out in 1980. And it's about this group of college students and they go on an all-night scavenger hunt slash puzzle solving competition, and they go all around L.A. having these sort of wacky adventures while they compete to win the ultimate Midnight Madness Prize.

That doesn't ring a bell? It doesn't ring a bell, but it sounds amazing because A. in the 80s movie, B, a scavenger hunt with a bunch of puzzles, and C, going around L.A., one of my favorite cities. So I feel like I have to watch this movie right away. Okay, well, I'll give you a little bit of a preview. Take a listen to this. Midnight Madness, the ultimate game that requires sophisticated strategy. And rigorous self-control.

Midnight Madness, it's about... I'm totally going to have that Midnight Madness song stuck in my head now. I have to watch that movie now. You totally should. Okay. But there's a reason why I'm bringing it up, because on this very special episode of the Odd Lots podcast, we are going to talk all about a variation of Midnight Madness, a very special variation. So are people actually doing scavenger hunts around L.A.? Yeah, some people definitely are

doing scavenger hunts around L.A., but they're doing scavenger hunts across other U.S. cities and for the first time ever, a scavenger hunt in London. So let me just back up for one second. Midnight Madness is the scavenger hunt slash puzzle-solving competition that became a really big thing on Wall Street just after the financial crisis. It was sponsored by a bunch of big banks, big financial institutions, and you had a lot of those financial institutions putting forth teams of, you know, quants and traders all competing in the name of charity to try to win this Midnight Madness event. Now, for many years it was held in New York, and in 2018, for the first time ever, it was held in London. And Joe, I'm really happy to say I was able to compete in Midnight Madness, and it was a very, very cool experience. I'm already so jealous, and I haven't even heard your description of it. It's killing me.

All right, so I'm going to tell you all about it. You will feel like you are there. But before we do that, have a listen to what Alicia Weisel had to say about. He is the chief information officer over at Goldman Sachs, and he's also a long-time participant in Midnight Madness and also one of the first organizers of it. So I started, I rebooted Midnight Madness in 2012, but the important thing to realize is the movie Midnight Madness spawned an entire following of puzzle hunts, of which Midnight Madness, New York, was only one. There were all sorts of things in the Bay Area.

Various college campuses have them. MIT has a mystery hunt. So it's the phenomena of puzzle hunt, I believe, really took off with the Midnight Madness movie. And in the 90s, two college students at Columbia, Dan Michelson and Matt Labowitz, really Matt Labowitz was the prime mover along with Dan. They decided to host their own Midnight Madness in New York for their friends. They did it really on a shoestring budget.

It was offered for free for their friends. I played all the way through the rest of the series. And then finally, in, I think it was 2008, Midnight Madness 10 was the last of that series of the four free, just-for-fun, Midnight Madnesses that Matt and Dan orchestrated. I missed it when it went away quite a lot, and in 2012, there was a couple of things happening.

I wanted to do something different for my 40th birthday. I was looking for a way to fundraise for the nonprofit that I was involved with, and I was very much missing Midnight Madness and this incredible form of creative expression. And I just decided to put them all together. So that was Alicia talking about how he started the current round of Midnight Madness. And I got to say, Joe, you know, you think all night scavenger hunt, but this is a scavenger hunt on a whole other level. The amount of organization that has gone into these events is absolutely incredible. Yeah, and I have to imagine given the participant, banks, as you said, traders and quants, and the people who originated it, I'm guessing this is kind of a next-level scavenger hunt in terms of the brain power required to succeed.

Oh, my gosh. Okay, so first of all, there's a lot of physical energy involved because you are actually running around, in this case, the city of London, But yeah, the amount of brain power that's needed to complete these puzzles is off the charts, I would say. So, you know, I mentioned that this was the first time it was happening in London. I was part of a Goldman Sachs team. We had about, I think it was 10 people in the end, eight girls, three guys. And we gathered one Saturday afternoon around 7 p.m. on Saturday in the city of London. So we gather after all this preparation, and I really have to stress, we work so hard to get ready for this event. Everyone on our team bought little scooters that we would be able to take around London.

I know you love scooters, Joe. I do. We had backpacks filled with supplies like energy bars, lots of Red Bull, things that we thought might be useful on the evening. And finally, we all meet up at 7 p.m. in the city of London, a place called banking. King Hall. And we sit down, we meet each other for the first time ever the team. My team was called the SEC bombs, Joe, and you can laugh at that if you want. And we sit down and we listen to this guy get up on stage and he starts giving a speech. For you this evening, all that matters have the president of the Royal Society. And I have a challenge.

The biggest prize inudes you. For it could be right for the holy, scientific innovation, a cure for boldness. Wait, so you had to cure baldness on your scavenger hunt? Yeah, yeah, we did, actually. We had to find a cure for baldness. And basically, what it involved is you had to solve a puzzle that would lead you onto another location. And then at that location, you'd find another puzzle and so on and so forth. And you were basically going around London, collecting

ingredients that would eventually become the basis for this cure for baldness. And you won midnight madness if you were able to deliver the cure to the president of the Royal Society and get a certificate before anyone else actually did that and crossed the finish line. So that was the ultimate objective. So what are the rule? So I have to be honest, there aren't that many. The big one is no private form of motorized transport. So you can't hire your own cab or Uber or take your own car and drive around London. You are, however, allowed to have non-motorized transport,

which is why we had little scooters, and I think at some point another one of the teams had bikes. And then the other big rule is you're not allowed to tamper with any of the clues. So if you go into another location that has a big puzzle and you're the first team that makes, sit there, you're not allowed to start tampering with that puzzle and try to... That makes sense.

Yeah. So you can't wreck it for the people behind you. Yeah. Although that said, what you can do is you can leave false clues for the other teams, which is something that did actually happen that evening. So it's complicated and it's involved and it started at 7 p.m. and it goes all freaking night. Okay. So what did you do once you got the riddle?

Okay. So we had our mission, right? We had the President of the Royal Society say we need to find the cure for baldness. And we sat down with our first puzzle. We're with all these other teams in this banking hall. And we're trying to figure out what the next location of the evening is. Order of cough, request the pleasure of your company at 11. It departs at 11 p.m. EC3M4D.

Does that make any sense to you, Joe? I think I would just quit at this point. I've already so discouraged. I know honestly I would just be you know what I'm going home yeah so um there were moments that evening where I was certainly tempted to quit but let me try to explain to you how it works so the first puzzle that we got was this sheet filled with these sort of mismatched words so it would say things like bacon baby to posh spice eventually we figured out that those were the names of tube stations. So Posh Spice was Victoria Station in London. And if you matched all these things up, on top of a tube map, eventually you would spell out certain letters. And the letters that you spelled out were National Car Park Great Eastern Street. So it was NCP G-E-S.

And that was the first clue to the first location of the evening. You see how involved this is, Joe? Like I said, I think even after you explain that to me, even I think I would just be so discouraged that I would probably give up here. But, okay, I wouldn't because it sounds fun. So what happened next? All right. So we're off on our little scooters to the National Car Park at Great Eastern Street.

And remember, this is an immersive scavenger hunt experience. So there are all these actors who are hired to help you in the evening. So when we arrived at this car park, we were greeted by a bunch of guys wearing ski masks, and they take us up to the top of this big building to meet their boss.

So I hear you're looking for something that I've got. Am I right? We are. Okay. So I don't give my stuff to just anyone. You've got to show me that you're worth it. So I've set you a few puzzles. So, Joe, I don't know if you remember this,

but at one point in the evening, evening, I sent you a picture of a giant chessboard. Yeah, I remember that. And while you were out and you're like, Joe, can you, first of all, is that, that's probably cheating, right? No, actually. Like, you're probably not supposed to phone a friend. Oh, you can phone to friend? Yeah. I mean, I just want to say, I was really disappointed that I couldn't help you that night because I know you're like, oh, my friend Joe, he would know this because it's a chessboard. And normally I'd be like, yes, this is the one thing I can make a contribution on. And even that photo of a chessboard that you sent me was completely no help, or I had no insight at all into what it symbolized.

Yeah, I got to say I was disappointed, Joe, because you were my first stop when it comes to all chess-related questions, and I got no help from you, but that's okay. Okay, we figured it out eventually. So there's this big chess board, and you have to figure out what the chess board has to do with the goal of that particular activity, and the goal of that activity was you had to get through this room that was filled with laser beams to get to a safe that was on the wall so that you could open the safe and get the next clue. I'll let a member of my team, Natasha, explain exactly what she had to do once she got inside this room. What's been it like inside the room, Natasha? It's nerve-wracking.

Okay. What do you actually have to do? You have to basically pretend it's a chessboard and you have to place your feet. very carefully. Okay. Thinking where you're going to get... Yeah, exactly. And also I'm small, and you have laser beams on the walls. Okay.

And you have to duck. Oh, my God. So... And you can creep up until you get to the picture. Exactly. Right. So basically, you had to figure out that the chess board contained the key to getting through this room.

So if you followed the pattern that was on the chest board, followed it exactly in this room. You could get through it without setting any alarms or getting caught by laser beams. It kind of sounds like one of that scene in like Mission Impossible or something like that, where Tom Cruise is trying to perfectly get into a room and out without hitting off all kinds of sensors and alerts. Yeah, slightly less glamorous, I would say, but it did have an element of that.

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listen as you start your day. And on the West Coast, catch up in the evening. That's the Bloomberg Law podcast with me, June Grosso. Subscribe today wherever you get your podcast. So look, eventually we find the next clue. But this is when we come to a key point in the evening. We have our next clue, well, sorry, we have our next puzzle, which will lead to the next clue. But we also have this invitation to go to a secret party at a secret location. So what our team ends up doing is we split up. The main portion of the group goes off to pursue the next clue, and I go off to this special party with two of the members of my team, Laura and Natasha.

Natasha was the one you just heard in that clip. Okay, so what was the hardest puzzle you had to do? Okay, I could choose any number of things, Joe, but I have to say the one that we got once we got to this secret party, the secret party was being held on a boat. Now we're leaving the pier. We do have to just go for a very quick and short safety announcement. It's not too alarm you, just to familiarize you all with a vessel you're traveling.

Just to let you know this boat is equipped. this weird society doing a secret ceremony while we sort of sailed down the river Thames to the next location. And as part of this activity, you get given a map of London, of a particular part of London, and a sheet, a leather sheet that had these little holes kind of cut into it. And eventually, you had to figure out that the leather sheet was a constellation pattern that gave you the name of a constellation that gave you a hint to the next clue, and the hint to the next clue was a location on the map, and it actually led to three different locations in London. So we had to go to these three different locations, and then once we were there,

we had to crack particular codes that were insanely difficult, and I think even now I'm going to struggle to explain them to you. It's funny because everything you've explained so far, And this is you explaining it after the fact has, like, made my brain hurt. So the thought of having to do any of these puzzles in real time, I just can't even imagine. Yeah. Okay. So let me give you, I'll give you an example. So we're wandering around the south of London.

And, you know, by this time, it's about midnight. It's pitch dark. The pubs are closing. Everyone except us is really drunk. And we're finding these little shrines that the organizers of the event have built. in these parks and there are these mysterious guys standing in the parks next to the shrines. And when you look at the shrines, there are these little pyramids and they light up with lights, with these little dotted lights.

And based on those dotted lights, you have to figure out what the lights are trying to tell you. And each shrine has a different name. So for instance, there's one called the Shrine of Time. And eventually, if you think about it hard enough, you will figure out, although we didn't, you will figure out that the Shrine of Time is a hint for a binary clock. This is what we thought anyway. And the code is spelled out binary letters, basically, or binary numbers.

And eventually, if you figure out what those binary numbers are, you can get a special code word that will lead you to the next location. These puzzles, it just seems laughably hard. But I guess it speaks to how, I mean, you guys figured them out, right? Like, that's the thing that blows my mind is that you guys did work this stuff out. So I have to say, there is something called game control, which gives you hints. So throughout the entire evening, you're talking to someone on a Slack chat, the organizers, and they will give you timed hints. So you're never going to get a hint before everyone else does.

But those hints basically help you throughout the evening. But I know the puzzles are really hard. So let me see if I can give you maybe a more simple example. You know, after we figured out the pyramids puzzles, we went on to Burrow Market. Have you ever been there, Joe? I think so. Or maybe the last time we were in London together, you told me to go and I didn't. But it's pretty great, right?

Big food market. Yeah. It's probably my favorite place in London, just because I like to eat. But anyway, at that time of night, it's completely empty, except for these two apple sellers. These two guys are standing there with these big carts full of apples. And they're talking about how we have to order the correct apple from them. This apple is not the variety that you see here. It is a variety, but it is not these varieties here.

it does it is no that was so confused I know I know what do you mean by that it is not

a traditional variety it is an an an offspring apple it is a new variety

yeah yeah and it's not those ones there it's not any of those there not any of those

not one of those yeah can I just say like I feel the the English accent definitely makes

that even more theatrical and uh it It already sounds pretty great, but it's definitely great in the English accent. Yeah, we had some good accents in the evening.

So, you know, the clues are all there. You've got these two apple sellers. They're standing in front of a bunch of different types of apples, and they keep saying of spring, right? Why are they repeating of spring? So I'll tell you how it worked. Eventually, you had to look at all the different types of apples these guys had, and you had to work out which of those apples were,

of spring. In other words, which of those apples were available during the spring. And then, if you figured out the cross of those apples, you would get the name of the variety that you needed to order in order to get the next clue and the next ingredient to the cure for baldness. So in this particular example, the spring apples were cocks, orange, and golden delicious. And the offspring of those three apples, the cross, is something called a Rubinette apple, which I have never heard of before. I know this is not really related to the episode that much, but I've heard there's some great apple varieties in the UK that we don't get here. And so now, like the orange apple, I don't think is one that we have in the U.S., but I've heard it's really delicious.

Okay, keep going. Okay, well, I'll go to Burrame. I know that's not exactly relevant, but it was on my mind. All right, so after this, you know, we split up again. Some of us found the location of an underground rave, and we went there. At that point, it's almost dawn, and you can hear all these birds singing. But we're still trying to get the missing ingredients to this cure for baldness. We have a couple at this point, but we're missing one. We're trying to track down one in particular, something called chlorophyll.

So eventually we're at this club and, you know, we solve a bunch of puzzles once again, and we get the chlorophyll. We find ourselves an Uber and we call this number that we had figured out earlier in the evening and then we hear this message. Right. So this was the very last thing we needed, Joe. It was something called Newton's Flask. And once we had Newton's Flask, we could put all the different ingredients for the cure for baldness inside of it, make the cure, and then hope for win the entire event. Okay, so this is basically it. You're almost done with the scavenger hunt by this point? I thought so. Look, at this point, it's like 6 a.m.

It's bright outside, and we're the only ones wandering around London. We're not even wandering around London. We're actually running across it because we're trying to get to our next location, which is something called the Royal Institute of Technology in central London. So we head over there, get to the Royal Institute, and this is what we hear. Good morning, ladies and gentlemen. So I understand that you have been informed of the theft on the right.

So, well, it was sometime between the hours of 7 and 11 p.m. last night. The flask officer Isaac Newton was taken. So that was a police officer, a fake police officer, of course, explaining that someone had stolen the final thing that we needed to complete this. scavenger hunt. So we had to find the stolen flask. So of course it didn't end there, because after wandering around for about nine hours, six a.m. in London, of course, it would be too easy for it to just wrap up there. Quite obviously. And I have to say this was probably the low point of the evening for me because, well, I should say the low point of the morning for me, because we had

about 10 different puzzles all going on at the same time as we were trying to figure out who had stolen the flask and where they had actually put it. But I'm going to skip ahead a little bit because otherwise I think you would probably go crazy similar to what I did. And I'm going to say that we finally got the flask. We identified the right guy. Solved lots of puzzles. Leged it to the next location.

Had all the ingredients that we had collected throughout the evening. Handed it over to a special chemist who put them all together. And finally, finally, we had the cure for baldness. What time was this? I think that would have been around 7 a.m. So at that point, we've been going for 12 hours. 12 hours. That is incredible.

But you're finally done at this point? No. No. We weren't finished at this point. Remember, we had to deliver the cure for baldness to the president of the Royal Society, who you heard from at the very beginning of this episode. And he was in a secret location that, of course, we had. to decode and our only clue to figuring it out was a keychain that had a bunch of little

doodads on it so it had a cork a plastic head of some sort and a couple other things it's like a barracuda right it's like a snake where does we return behind so a snake key Okay, so if you had a little plastic snake on a keychain, where do you think that would lead to in London? I don't know London as well as you. So what's the answer to that? There's a place in Hyde Park called the serpentine. It's basically a lake. Serpentine, snake, get it? No, I mean, yes, after you explain it to me. But I'm pretty sure I would not have gotten it in, in real time. So where are you in London at this point and how far away is Hyde Park? So at this point, we were close to Trafalgar Square and Hyde Park was far away, to be honest, especially after a 12-hour

evening. And we thought for sure they weren't actually going to send us there. But let me guess they did. Right. So it turns out they would send us all the way to Hyde Park. And at this point, you know, this is the finish line, Joe. So we're We're all racing to get to this Hyde Park location, literally running around London trying to get here. And we finally, finally arrived to Hyde Park where our final challenge awaits us. There's always another one, right? We managed to find the president of the Royal Society. We hand him the cure for baldness.

We get the certificate that we needed. But we still have to cross the actual finish line, which is close to the search line, which is close to the serpentine pavilion. And that is where we are met by a massive symphony orchestra. So what time is this that there's a massive symphony orchestra in the middle of Hyde Park? Because I just imagine that alone must have been quite the sight. Yeah. So now it would have been around 8 a.m. and there's all these joggers running around Hyde Park. And then there's us. And we're running around Hyde Park for very different reasons. I can only imagine the reaction of the joggers, come seeing this huge symphony.

orchestra at eight in the morning. So we find the orchestra and the task that you need to complete in order to win Midnight Madness is you have to figure out how to conduct the orchestra. So you need to figure out a piece of music and then figure out what key it's in and what musical solo should accompany it. And there's this big board with all these different options on it that you basically have to match. And then once you get the correct match, you go up to the orchestra and you see if it actually works. Wait, did you actually get to conduct an orchestra? No.

I'm the least musical person ever. So it wasn't me. But take a listen to what happened when our representative from our team actually got up and tried her hand at conducting. It wasn't the right solution, Joe. So clearly we got it wrong the first time, but we got it right the second time. And that was the finish line for midnight madness. And I think we ended up finishing around eight or nine in the morning. Cross the finish line.

Lots of cheering. Lots of happy faces. We were pretty exhausted at that point, Joe. I have no doubt that you're exhausted because I'm not going to lie. I am exhausted. I have secondhand exhaustion right now from hearing you describe that whole thing. By the way, we didn't even talk about this. How many teams were there competing?

and how did your team do? Ah, good question. So I think all in all, there were probably about 15 teams. Most of those were coming from Goldman, also had a couple teams, I believe, from Gam. And then we had one very special team. It was a crack team of university professors from places like Oxford and Cambridge.

They weren't actually allowed to win. They were supposed to be a baseline against which you could judge your time. Now you asked me where we placed. So if you, yeah, this is the big thing, right? If you strip out the university professors, we came in second, which is pretty amazing, I have to say. And we were actually the number one team from Goldman. And remember, there were about eight different Goldman teams.

So being the first Goldman team is pretty much all that matters, right? Right, of course. So there's one thing I found out about our team after we actually finished Midnight Madness, and it was a pretty special thing. Remember, there were eight different Goldman teams, and most of those teams, in fact, I think all of them except ours, had put themselves together. You know, they knew each other. A lot of them were senior guys that came from a Strats background or a quantitative background, and they put themselves together as a crack team. Our team was actually comprised of people at Goldman who didn't know each other. They were just volunteers who had put their hand up.

And most of the people on our team were pretty young, pretty junior at Goldman. You know, we had one woman who was basically straight out of university, lots of women who were in their mid-20s, I would say. Whereas a lot of the other teams were much more senior than we were. And we beat them. That's pretty cool, actually. All those genius quant people, huh? They're not, like, maybe they can do math and find correlations between two different asset classes better than the rest of us can. But when it comes to puzzle solving, you're saying they're no better? Well, I think we had good strategy on the evening. I think we did a really good job by bringing the scooters, which gave us a little bit of an edge when it came to running around London.

But we were also very good about organizing ourselves because we split up very early on in the evening, which meant that we could solve multiple problems, multiple puzzles all at once. So that was probably our secret rather than any sort of quantitative edge, I have to say. So all that is allowed. Oh, yeah. Oh, that's clever. Well, A, congratulations. B, are you going to do it again next year? And C, can I come and join you?

A, thank you. B, absolutely. And C, yes, we should have an odd lots team for sure. I think you'd really enjoy it. Okay, I'm in. And I think it speaks to one of the big themes that we always discuss on odd lots, which is some of the similarities between games and finance and trading, right, Joe? Absolutely. No, as difficult and brain bending as this sounds, and like I said, it was almost painful to hear the clues.

Even after you explain the menu, the answer, I'm now so determined to do this next year. All right, you have to come next year. And I should just remind everyone, you know, this is a really fun experience, but ultimately it's done in the name of charity. And my team, the SEC bombs, we are still in fundraising mode. So, you know, if you like charity and if you like Oddlots, then you can head over to Raise Your Hands.org.uk forward slash fundraisers, forward slash sec bombs. And you can contribute to the money that we were raising in the name of Midnight Madness. That's awesome. And Tracy, congratulations.

Thanks, Joe. All right. Well, this has been another episode of the Odd Lots podcast. one of the more exhausting episodes, I would say. I'm Tracy Alloway. You can follow me on Twitter at Tracy Allaway. And I'm Joe Wisenthall. You can follow me on Twitter at the stalwart. And you should follow our producer, Tofer Forges, at Forges T, as well as the Bloomberg head of podcast, Francesca Levy, at Francesca Today.

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