Off The Vine with Kaitlyn Bristowe - Adley Kinsman: The Secrets Behind Going Viralish

Episode Date: July 25, 2023

Adley Kinsman, the incredible prankster and brilliant content creator behind Viralish, joins Kaitlyn in Nashville to talk about how letting your freak flag fly can make for better content, wh...y Canadians (and Adley) refuse to gatekeep, the best pranks Adley has ever pulled and the lengths she'll go for content, and so much more. It turns out, making viral videos can be a full-time job, and a very lucrative one at that. Adley explains how she pivoted to making content after being a contestant on The Voice... and touring with Blake Shelton! She's not holding back any insight on today's episode as she shares what she's learned and how she makes money from it, the behind-the-scenes of her viral videos, and why psychology is such an important part of it all. The two reveal why the foot is the more accessible boob, why Kaitlyn found herself naked boxing recently, and a confession about why Adley literally got fired from her doctor's office. Plus, they unlock the biggest secret of all: did Kaitlyn really fall in a pool in that viral video!? Thank you to our sponsors! Check out these deals for the Vinos: MASTERCLASS - Get 15% off when you go to MasterClass.com/VINE . Angi: Your home for everything home.  Progressive: Quote your car insurance at Progressive.com to join the over 29 million drivers who trust Progressive. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:00 Okay, listen up if you love a good slow burn romance, and let's be real, who doesn't? You need to check out the new Audible Original of Pride and Prejudice. It's an intimate performance that literally makes you feel like you're right there swooning with Lizzie Bennett and Mr. Darcy. Marisa Abella as Elizabeth and Harris Dickinson as Darcy, I'm obsessed. So whether it is your first time with Jane Austen or your 50th, this version is such a fresh, fun listen. Go to audible.ca slash jane Austin to dive in. This week's episode of Off the Vine is brought to you by Masterclass.
Starting point is 00:00:35 As an Off the Vine listener, you can get 15% off when you go to Masterclass.com slash Vine. Angie, your home for everything home and Progressive. Quote your car insurance at Progressive.com to join the over 29 million drivers who trust Progressive. Off the Vine. Okay, so just to start this podcast off on the podcast off. the right foot speaking of feet i mean the glasses are just working for you first of all i mean this is already my favorite podcast i've ever been on i do those for people if they like want to say something but they're nervous to say something it's like big daddy when the little kid puts on his glasses
Starting point is 00:01:11 and then you can say whatever you want great oh safety goggles yeah safety goggles uh i have my producer in my ear when i do podcast in case she's like oh don't forget to say that or yeah you miss this and she just said okay um if you're going to take off your shoes just don't play with your toes And then I was like, she said it so casually. And then I went, oh my gosh, I do play with my toes. You sit here. I sit here and I like pick and I play with them. Yeah.
Starting point is 00:01:37 I wonder. It's okay. I bet people love it. I bet it's great. She cuts it out. It's just more work for her. I'm embarrassed. I don't know.
Starting point is 00:01:46 You might try leaving that. You might try leaving that in there. Yeah. See what happens. Uh-huh. Totally different demo. We could get a whole new audience. Uh-huh.
Starting point is 00:01:55 We do that sometimes in videos like if people, are contemplating being barefoot or not, we'll say, keep your, keep your shoes off. It attracts a totally different group of people. Is that real? Mm-hmm. Oh, yes, it's real. What do your DMs look like?
Starting point is 00:02:09 You're telling me, if I post a pick of my feet, you think I'll, and like hashtag something? You don't even have to just be feet exclusive. Like, your feet could just be in the photo, and there are people out there that's like scour for that and we'll just find your feet and then sell pictures of your feet if you're not already doing it. Do I get the money?
Starting point is 00:02:26 No. Oh. I know. Keep those socks on. I have had this conversation on my podcast before where I'm on WikiFeed and I have a great rating. So I was like kind of proud of that. I don't even know how I know this stuff. It's embarrassing, but it happens. You just figure out when you get this stuff for your job.
Starting point is 00:02:43 Does it get more views if the feet are in there? It sure does. Take off the shoes. It's a sad reality. Oh my gosh. You just watch the line move. We're like, oh, we're not going to do that. And then you're like, if it adds two million views to the bottom line, do you just show your feet? Yes. with their feet. That's just so interesting. Oh my gosh. Okay. Adley, thank you for coming here.
Starting point is 00:03:02 You came on the podcast a very long time ago. Or was that just a conversation we had on somebody else's podcast together? That was a conversation we had on somebody else's. Oh. I think I'd just like and guess myself there. But, you know, you were hosting something with someone else and then I was a guest speaker. What was that about? Was that 2020 like COVID times? It was a women's something.
Starting point is 00:03:21 Panel. Yeah. There's probably some sort of panel. Okay, well, for people watching or listening at home, how do you, like, describe where you came from and what you do? This is taking me so long to distill down. I know. We make viral videos as a job.
Starting point is 00:03:39 I can say that now. For a while, it was singing. That's what brought me in the nationals in the music industry and then realized, I don't want to wait for permission from a suit behind the desk to be like, okay, now you. Now you can perform. Now you can go. So while we were touring. With Blake Sheldon.
Starting point is 00:03:55 yeah we it's like four years after I was on the voice and on his team that I got to go back out with him that's so cool it was really cool I mean it is so frustrating that it was definitely on their watch and schedule and when you could do this and do that and those contracts are toyed and like don't allow you but still freaking cool that you're on the voice and then Blake Shelton's team and then you tour with him but continue and because I never would have had that opportunity because I was an independent artist the whole time yeah so I just felt very lucky to do that but still internally I was like, I don't think I'm the best singer in the world. And entertainment was always the goal.
Starting point is 00:04:28 Music was just like the vessel, the first one I was given. And so then started making videos while on the road and put chickens in a bathtub one night. And it got 19 million views. It's like a 20 second video. Overnight, grew me 100,000 followers. And I was like, wow, this is a thing. Yeah. Because with music, I felt like I'm always having to self-promote or just always talk about,
Starting point is 00:04:49 hey, guys, records out, tell your friends, versus me just genuinely being myself doing something that I was willing to do just on my own that I thought was funny. Just giving some chickens a bath. And that's what resonated. Wow. I always wonder, like, what is it? Because you can spend like five hours
Starting point is 00:05:06 with an expensive videographer and like put so much effort into it and like spend all day shooting for it to not get as many. And then you can literally take 20 second video and go viral and like start your career. Yeah. I think it's the relatability factor. Like even how we come up with ideas now
Starting point is 00:05:21 is we'll take relatable concepts. like couples relationship struggles, the frustrations, and then, okay, how do we ten-x that? What do couples fight about? I want pets, and he doesn't want pets, so I'm going to ten-x that struggle and turn our apartment into a barnyard for a day and do a prank. And then all the comments are just filled with, oh, my God, this is so us. I would so do this. And you just took something that people are used to feeling more so than they can't relate to
Starting point is 00:05:50 the super professional behind the scenes of this part of life. Like I try, because I am like a whack-a-doodle and I do do weird things. But I always am like, do I put that out there? Are people going to be like, she is out of her mind? Because then I do like, I feel like that makes sense. So because as soon as I do like a curated post and like perfect and all this, it's like, nah. We want the real Caitlin back. Because you show on enough of that side of yourself.
Starting point is 00:06:19 Like when I'm scrolling, I don't want to see the perfectly curated stuff. I do for, like, businesses and stuff, like, you know, like for my wine label, I like it to be pretty, but I also like it to be silly. But for me, I'm like, I need to just let my freak flag fly a little more. Because that's what people relate to. They're like, oh, my gosh, Caitlin's not so different than me. Right. You've got all this amazing stuff going on. You've accomplished so much, but you at your core are not that different than everybody else.
Starting point is 00:06:42 I think that's why people get so attached to people on The Bachelor and, like, the voice. And because they're like, they're not these A-list actors who have security or. around them and like you can't relate to them you can relate to people on reality TV and because you see the tears you see the vulnerability you see the the nasty parts of people in some cases too so it's just it's I think it all comes down to relatability it's why people love um like presidents or anybody that we love or any type of celebrity because they represent some part of you that you're like I believe that too and that's just like an existential version of me and what I believe and what I represent you know so if you show your weirder sides and people like I have that weird side you're like I have that weird side
Starting point is 00:07:21 too so I love her and it makes people just attached to you more you know like today I was boxing naked should have posted that yeah she really boxing naked I got home from I went boxing this morning and I was all fired up because this instructor who I look up to so much her name is Sarah she's such a badass and I haven't seen her there for a while but it's kind of far away and sometimes I get on like these kicks of going and then I'll take a few months off but I haven't seen her there for a while yeah and she came up to me after and she was like you used to be blonde And I was like, yeah. And she's like, you used to always be on that side of the room.
Starting point is 00:07:54 I was like, this is the first time I've ever gone to this side of the room. And she was like, way to challenge yourself. And she's like, I can tell you you're improving. And I was like all fired up. Yeah. And so I came home and I was changing out of my sweaty stuff. And I looked in the mirror. I was like, yeah, you got bitter.
Starting point is 00:08:08 And then I just start boxing in the mirror. And then I realized how ridiculous that was that I was naked. Naked boxing. And then so I, I mean, if I posted that, I'd. It would be amazing. And you just blur it out. And you just see your bike. Like, who is you?
Starting point is 00:08:24 Where are you fighting? My old self. Uh-uh. You have two hours ago, Caitlin. That would be better than that. Damn, okay. So now I know. Yeah.
Starting point is 00:08:34 Because my brain is, Jason will say it all the time to me. He's like, I would love to get into your brain for a little while. It's just wild. Yes. And even if you film, like, if you have the balls to film those parts of yourself, because you'd have to reenact them a bit, you know. But you could just look, I bet no one's not going to watch that. You know what?
Starting point is 00:08:51 for this YouTube video, I'm going to cut to me naked boxing with black boxes over my boobs and vagina. Yes. I love it. Can't wait. I love it. And you don't even need the wine. No, I don't. No.
Starting point is 00:09:07 I just need to go boxing. I don't know. I think it'd be inspiring, too. It's like, man, Caitlin can naked box. I can naked box. Wow. Okay, thank you. You might have just made me go viral right now. Hey, we can partner on that. Let's blow it. up. That's what you do. You literally own a company. There's three companies, but yeah.
Starting point is 00:09:26 Three companies. Explain. Viralish. Viralish. So for a long time, we were just making these videos and then just teaching friends and family how to do it. And then we were covertly behind all of these Cairns on an airplane, crazy things that happened at Target. And it was just so funny to us, being like, oh my God, people have no idea that this is staged. You know, but we're just taking things that people like to have opinions on. And whether they're, it's everything from cooking, to couple stuff, to prank stuff, to some stuff is staged or Karens just are social experiments so people can have opinions on them just to point out sort of the state of the world. Interesting.
Starting point is 00:10:02 Like if eggs are, everyone's fighting about the price of eggs and how expensive they are, you can bet we're using eggs in a video. Oh, yeah. You know, opening shot, just smashing a carton of eggs and then finding a weird way to cook them or something just unconventional on the put of a car in the heat. That's so funny. But yeah. So then once we realized there is a, it took several years to start to formalize it. But then we started managing people that we were just training how to do it just because
Starting point is 00:10:29 we watched it change our lives like so drastically. And then our friends were getting laid off during COVID because almost all of them were in the music industry. Right. And we're like, you guys just make a couple of these. Like just be in it. It's so weird, but just try it. And then they were like, this is so much fun.
Starting point is 00:10:43 You get paid for this? Yeah. So fun. Great. And so then they started seeing, you know, the revenue that can come from. from having that many eyeballs on your content too. Where does the revenue come from? Like advertisers or I don't understand?
Starting point is 00:10:54 Yeah. Same way people are getting paid on YouTube. It's just ads. But we do it mostly. We'll do YouTube also, but mostly from Facebook, Snapchat. Those are our biggest partners. Oh, okay. Because I was thinking I'm never see ads run through your Instagram.
Starting point is 00:11:09 Yes. Everything but Instagram. More Facebook, YouTube. That makes sense. And now TikTok paying for one minute or longer videos has been awesome. Oh, good. And actually paying better than, Facebook. So if we can keep that up, I know. Oh, good. I was going to ask you what you think about
Starting point is 00:11:23 TikTok because I feel like your videos probably do so well on TikTok, but then there's this whole rumor that TikTok was going to go away and then it's not and now it is in one state. I don't know. Yeah. And then they didn't pay anything. And so they kind of changed the landscape a little bit because they were like, we don't have to pay anything. Facebook and Snapchat were paying fantastic and YouTube was paying good for long for them. And then TikTok was like, we can still get people to make tons of content and we don't have to pay it for it. People aren't used to seeing what
Starting point is 00:11:52 we do get views because you're more used to watching people on YouTube and people understand that YouTubers get paid. People understand that like random viral videos, how that makes money, but it's just add impressions, you know? Same thing. I think of it as our job is like to keep people on the app
Starting point is 00:12:07 for longer periods of time. So everything that we do, we design for watch time to keep people on and then Facebook rewards our profiles with higher reach and so if we can just keep people hooked and the way you keep people hooked is by pressing on their sensibility sometimes so we'll just before we even craft a video
Starting point is 00:12:23 we'll think of what emotion do we want to evoke do we want them to think they're going to learn something like a DIY or a cooking video do we want to just make them laugh or do we want to anger them anger is a really powerful emotion you know play books there's especially on Facebook
Starting point is 00:12:38 yeah the loudest oh my gosh I truly Facebook scares me but that's so interesting because now that I'm thinking about it. I just watched and I was hooked into your video of which soccer ball was going to be kicked and waxed the guy's chest. Oh yeah. I was like waiting for it. I was like, what ball is you going to kick? When is he going to wax his chest? It was like a wax strip attached to a ball and you're kicking them. But you're so good at like holding the entertainment of it too. And are you right? I didn't,
Starting point is 00:13:07 I was not leaving until I found out which ball was going to rip off that man's chest hair. Yes. It's on Facebook. Like we'll cut it down for the other platforms. But on Facebook, it's, that's an minute-long video and you're thinking you don't swipe away. The entire job is also just holding that. Like you're just trying to prevent that. So putting them in a trance where they think the thing is going to happen at any moment. And then it lasts at least, you know, three, four minutes. Okay, I don't mean to brag. But I made this roasted eggplant dish for dinner the other night. And I was really impressed with myself. Gave myself a little pat on the back. I can't take all the credit because someone taught me how to do it. And that was Gordon Ramsey. Ever heard of them? Yeah, I don't
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Starting point is 00:16:21 No. Okay. I feel like people in L.A., like gatekeep, and they don't want other people to have the success that they have, and they want to be at the top, and it's like this dog-eat-dog world out there. Yeah. And in Nashville, I find more people are like,
Starting point is 00:16:34 let's collab or let's do something together, where you're, like, not gatekeeping secrets on how to go viral and what you do and how to keep people in because there's room for everybody. everybody in the internet. Yeah, the world is a very big place. Yeah. And it's changing so fast, you know, to where gatekeeping bothers me.
Starting point is 00:16:51 And what do you think the biggest difference between not just L.A. and like Nashville is necessarily, but the types of people who want a gatekeeper. Where does that come from? Because you don't really have that in you either. No, I don't. Well, I'm Canadian. So I feel like that's my excuse. I'm always like, if anything like good comes from me, I'm like, I'm Canadian.
Starting point is 00:17:09 I don't know. I don't know where it comes from. I think it's just. like out there it's a lot of insecure people yeah like a lot of insecure people who have to like fight their way to the top to get these roles that there's like zero point zero one percent room for you're right i think that's the difference because like even in music is more of that way where there's only so many seats at the table yeah but with content creation there's endless amounts of seats and i think the people that i've seen that gate keep the least came from like the bottom
Starting point is 00:17:40 And they actively remember what that felt like. At least that's a motivator for me is remembering always wanting a seat at the table, whether it's in music or then it's content creation. And then when it hit for us, I'm like, I want everybody to feel this. I want to be a river, not a reservoir. It's like money or anything else. The more you give it away, the more it just comes to you. I totally agree with that mentality because I've caught myself sometimes wanting to be like, I want it. It's my thing.
Starting point is 00:18:07 And then I always remember how good it feels to that. then, like, open the door for somebody else, help them and how it doesn't affect you at all, except in a positive way. Yeah. And I love that. That's another thing is, like, a lot of that is Hollywood, where, you know, you had the man that felt like he was in power to do this and do that. And people thought that's what they had to do to get somewhere where maybe it's changing
Starting point is 00:18:30 over there, too. But I don't know. I just feel like, especially in the internet space, like, there really is room for everybody, podcasting, YouTube. I think it's changed more and more and more. I think it is flipped. And I think social media helped it flip because where you did just have the single guy behind a desk
Starting point is 00:18:48 or three or four people that you had to impress. Now it's flipped where the market gets to decide. And the leverage is actually with the creator because you can go direct to consumer now. You're not going through radio or just the movies or just on television. You can actively entertain. And if you are good enough, you will break through.
Starting point is 00:19:04 And that's who they want now. You know, because it's saving them millions of dollars in scouting and training and sort of. It's true. I wonder where it's going to be in like 10 years. I think I think influencers and micro-influences are the new celebrities. I think more and more it's going to move away
Starting point is 00:19:19 from just being gatekeeping. You're always going to have television and movie stars and the people that have hits on radio. But more and more you're seeing that dissipate to where you don't just have 20 to 50 ultra-famous people anymore. You have hundreds of kind of micro-famous people.
Starting point is 00:19:36 That's so true. Oh my gosh. Like Walker Hayes, for example, like musician, successful musician, but his viral videos crush, and he just keeps going and going, and every day him and his family do something crazy, and they're crushing it. Yeah, and it just exposes more than just one facet of yourself, more than just I can sing. You're going to see, this person is awesome. Yeah. And it's like the Taylor Swift effect or the Caitlin Bristow effect, where they just... Thank you for putting me in the same category.
Starting point is 00:20:03 You're so welcome. They formally just saw maybe one side of you, but through socials, they can be like, God, I love her and I will follow her. no matter what she does, like people are going to follow Taylor from country to pop to selling, if she could sell a towel if she wants to, or a rug, like anything, because they love her, not just the single she put out. People buy her rainwater if it rained on her concert that day. Do they really? They sell the rainwater.
Starting point is 00:20:27 It's wild. That's not even surprising. It's amazing what you can sell now online to. Toes. Feet. Yes. I think that one is still the most surprising to me. And Blake, my husband, thinks, is because it's something.
Starting point is 00:20:39 that people don't see a lot. You know, they're mostly covered up, kind of like a boob, but it's a more accessible boob, you know? A foot is a more accessible boob. Mm-hmm. I think so. We got it. That's exactly what it is.
Starting point is 00:20:52 Publish it. I'm going to make that a T-shirt. Mm-hmm. I'd buy it. I'd buy it. That is so interesting, though. I just love your pranks. I am like a fellow prankster.
Starting point is 00:21:04 I can't creatively come up with pranks that, like you guys do all the time, but I should have just hired. to you as my prank puller idea giver. We should just come up with some to do to Jason. We'll just leave some around the house. We'll booby try it before we get home. Yeah, because I, my last April Fool's joke I pulled on to him was everything and people are like, how are you
Starting point is 00:21:21 going to top that? And I'm like, I have no idea. I think I peaked. So maybe I'll just count on you. I saw somewhere that there's bathing suit shorts for men that dissolve in the water. Oh, yes. We have a drawer full of them at the house. Because it works every time. Desolving
Starting point is 00:21:37 bathing suit prank and people are always at the house and always We're always like, oh, just get in the pool. And then we're like, here, I got some shorts for you. Roll for the camera. That's incredible. I just love a shenanigan. Yes. And you got to up the stakes, though, so you've got to do it like at a family reunion or something like that.
Starting point is 00:21:54 My family would, that would, that would land with my family. Good. Which is not as funny. It's like almost funnier if you do it with the family that, like, is chill about it. What is the craziest prank you've ever pulled? Oh, man. I should have been prepared for this one. Yesterday we waxed a guy's mustache off with his own truck.
Starting point is 00:22:12 Oh, wow. What if it ripped his whole face off? It could have. So we, for the video, we started doing that because people, that's the immediate reaction is like, you're going to watch that because that is high stakes. That has someone's face. And actually you can't wax men's beards because the hair is intertwined underneath the skin. So it'll, like, scar you, like, really, really bad.
Starting point is 00:22:32 So we do that. And then we do a switch to where we don't actually do that. And then we do like a whip pan real. quick and then he shaves it off and it looks really scraggly with the hair is on the wax strip. Sarah, also love that you don't keep secrets on that. You're like, because I would have been like, no, that really happened. But you're like, no.
Starting point is 00:22:52 We did for a long time because it does ruin it for people. My mom still commits to everything is real. So my brother last week got, in videos, just got three people pregnant and he got evicted and I was homeless and my mom still sells it. She's like, yeah, he's just down on his lock and really his life's falling apart. So God forbid he ever really getting. engaged. There was a video that went mega viral last week of him proposing and having audio of someone's father who had passed away
Starting point is 00:23:17 and it ended up front page Reddit CBS Inside Edition all this stuff and my mom's all her friends are like that's not his girlfriend and my mom's committed to it yes. That's like that TikTok video when they're like mom I got pulled over and I like done this and I told them that you had fallen down the stairs and that you're really injured and he's following me to the house to make sure and the mom's like what and Then they like walk in and the mom's like on the ground like committing to the bit. I love it. I should have done that with my mom.
Starting point is 00:23:45 She would commit the most. Oh, I believe. That's what I was just thinking. I'm like you should 100% do that with your mom. She would like actually break her leg for your sake. She would. Just to help you go like really viral just to commit. Oh, that's incredible.
Starting point is 00:23:59 But yeah, we used to keep it secret and now we're just, we're recruiting. We're trying to teach more and more people. Everybody wants to be. I feel like between age 15. to 34 with a phone in their hands like I want to be an influencer because it's the best job or creator I should say but people just think they've got to
Starting point is 00:24:17 build an audience for two years with a niche and it's just a hard way to go and then eventually sell them something and not a lot of people know that you can make viral videos as a job and I can't think of a single other industry where a single take video can make anywhere between one and
Starting point is 00:24:33 $100,000 without ever building an audience you don't have to have a bunch of followers And then how do you feel about the other side where people want this influencer life and they want this like overnight fame and success? But for a lot of people, people are really sensitive to backlash and comments and judgmental people, which are all of them out there. So what is your take on that? Are you just like, it's a business? Or does it affect you ever? It sure did for a long time.
Starting point is 00:25:03 I think everybody has to will go, that has a heart or soul or like has feelings. Like it's going to hurt in the very beginning. And then now I feel like we're playing the adult version of like when we were kids and they were like, would you eat this cockroach for $25? But like now it's at a bigger scale, you know, of, I think anybody would do a lot of, they would stage the content that we stage if they knew what it actually did. And it's not just for views or likes, you know. Yeah, that's so true.
Starting point is 00:25:27 And that's, I always think about this for myself too. I'll never forget. I've probably told the story on the podcast. So forgive me if I'm repeating myself. But I'll never forget when it first became a thing that you could make money on Instagram and you could like do an ad and I did an ad for something that I like and a girl's like you're such a sell out like get a real job and it was this whole thing at the beginning where now people won't say that anymore because they know it is a real job but she was literally holding a Bud Light and
Starting point is 00:25:53 her photo and I was like what if Bud Light paid you 10 grand just to have that same photo you already have up there would you do it and she was like I never thought about it that way and it's like it really is like why why would you not do it and and the people that are just angry feels like the people that would want to do it anyways and what if they had the choice i think so too i think like our age and younger it's more and more accessible and more people would really lean into that and that's why i think i'm so vocal about it now well when we built a company around it right teaching people how to do it but because it is life changing and you don't actually have to go the in the traditional influencer route and build an audience you can start day one and we can just teach people how to
Starting point is 00:26:34 craft that whether you're a thrifter or a DIYer or a cook like there's just a certain way of psychology is really what we're teaching at the end of the day that is I do you do you hold like courses yeah we're coming out with one yeah just to say yeah girl I'll give it to you okay it's we're building the list now because I'm still filming all of it it's hard to distill all of it down into here's what it is because even we're teaching how to film it I'm going to film a Karen video differently than a cooking video right differently than a DIY video so it's like All right, how do we put this in a course? But we're doing that and we're giving a lot of it away for free because that's what I love to do.
Starting point is 00:27:09 So where is it like if people follow you on all these platforms, they'll, you'll talk about it and we'll see it. Or viralish.com forward slash create. They can get on the list and then I'll email or text them first when it's ready. And then I'll run a lot of it by them and be like, is this valuable or do I just think this is valuable? You know, we're doing a lot of that right now, just iterating on what I think this is so helpful because it was so helpful for me to learn. Yeah. Somebody else may not learn like that. Right.
Starting point is 00:27:34 And then we're trying to get more people out to the house to just work with them one on one. Do you guys do videos every day? Every day. Like right now I just left the house. There's probably 10 people there filming. And you guys do some crazy DIY. Blake is a handy man. Yes.
Starting point is 00:27:48 My gosh. Blake is my husband. And we just found a niche with him. So we put out a challenge for him because he does not like making videos. He doesn't? He's an engineer. He was building hospitals when we met and had no social media. Wow.
Starting point is 00:28:02 And I was like weekly vlogging at the time. for like three people. I didn't care to watch. I just loved making videos. And I was just learning. And he was like, I never want to be in any of that. That's funny.
Starting point is 00:28:12 Come 2020, we were averaging about 20 million views a week on just me kind of doing it by myself and I'd wait for him to get home from work. And be like, okay, I prepped one. We just hold the camera and say this. And he would have a little note card and his voice would shake.
Starting point is 00:28:25 And he's on camera. And so, I know, when we started making him be in videos, because I'm like, listen, I can't always dance for the dinner or what if something happened? I mean, what if I got sick, you know, then your whole livelihood kind of goes away. I was like, you can do this.
Starting point is 00:28:38 You get it. Is he like it now? Yeah. Because he just looks at it differently than I do. I love the creativeness of it. And he's like, I'm an engineer. So there's a template to me. Yeah.
Starting point is 00:28:48 I just see it's very black and white. And you can just, once you understand the template, you can apply it really to any niche. Which makes for a really good team. Yes. It's so helpful. How is it working with your husband every day? Do you guys just get along so well? We do get along really well.
Starting point is 00:29:02 I think we're very lucky in that fact. I think you have to have opposite skill sets. You have to have the values have to be the same. What you want to do, the way you approach, like how you want to do life together, I think is the same. But then within that, your opposite. So if he's saying, if he's got a strong opinion about something, I respect him enough because I'm like, he's talking about something that is not my skill set. So we just have to trust each other in what we're doing. But I'll say we set out a challenge for him.
Starting point is 00:29:28 This is the power, I think, of the formula and just making viral videos and how approachable this is. learn how to do it. We said, all right, Blake, you're going to start a TikTok. And this is just a few months ago, maybe six or seven months ago. He said, how quick do you think we can grow you to a million followers? And here's your rules. You have to only use the formula that we've kind of developed and that we're
Starting point is 00:29:46 teaching. After you only use the formula, you're going to pick a small niche, like DIY, redneck DIY, and you can't speak in any of the videos. And it took him 29 videos. Shut up. 29 videos. I'm over here, just grinding away.
Starting point is 00:30:01 trying to do dance moves and like well that's working for you so I don't know that I would stop that I'm not at a million well you know what grow a mustache and we'll wax it off with your car
Starting point is 00:30:14 I can grow a mustache I'm on medication for that okay so aren't we all head there's a quicker more redneck way that pays well here I am pain for spural actone medigation but I would play on you is make you think
Starting point is 00:30:30 we're actually gonna like wax your facial hair and the whole time just to get you actually genuinely so nervous and sweating and freaking out and we just hold that moment of tension with you for a long enough and then we just prank you at the end where it wasn't actually going to do that anyways but just watching you freak the whole time. I would be so scared to hang out with you guys every day because I'd be like my head on a swivel. Like what are they going to do to me? This week's Off the Vine is brought to you by progressive insurance. Most of you listening right now are probably multitasking.
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Starting point is 00:32:07 No! We knew each other before then. On the thing. The women's pain. And we saw each other at Sean Johnson and Andrews. They'll get together. Oh, yes. Yes. But that was so funny because again, I was like, I don't know if that's going to do well. Are people
Starting point is 00:32:22 who think that's funny? So the thing was, for people who don't know, because so many people still are asking me, was that pool thing real? And it's funny because it was and it wasn't. That was the great part of it. So I wasn't going to say that unless you were. The funniest part is that we're like, well, we're hosting it at the viral-ish house
Starting point is 00:32:45 and things that we're supposed to go viral. And so we're like, we'll bring Daniel a cake and like celebrate. And then he'll trip and go in the pool. But I was like, I don't want to go in the pool because I'm a weirdo who likes to keep my makeup and hair on from the night before if I have something the next day. You had to go somewhere. Yeah. And I was like, so I had gotten my hair professionally done, my makeup professionally done. And I was like a fresh spray tan. And I go, I'm not going to go fall in the pool because I'm going to keep this for tomorrow. Well, he, and he was in on that.
Starting point is 00:33:15 Uh-huh. And then he grabs me like, because he panicked when I tripped. And then he just instantly. Yeah. He just grabbed me and we both fall in. And he felt so bad. But I was like, this is hilarious. It was so funny. Because I really didn't mean to fall in the pool. No. So it was perfect. I don't know. It was really, really well done. But Daniel was game.
Starting point is 00:33:37 And then I think, yeah, it was fun. Because we knew we're crafting, I don't know if we could say this, like how we came about with David's bridle. I don't know. Yes. I don't even know if I told you this. But our job in the whole bit was to, our job and what we were hired to do was get David's bridle at least 40 million organic impressions.
Starting point is 00:33:58 And I said, I think. that wasn't the number, but I was like, I think we can do this if Caitlin goes in the pool. Because we're thinking about headlines, and I'm already writing for Caitlin Brissot Falls in the pool at David's Bridal event in Nashville. And so then I'm like, all right, that has to happen. And then I know I can hit that deliverable. And so
Starting point is 00:34:13 then when you're like, I don't want to go in the pool, I'm like, okay, we can still do that. That was nice of you. You were like, okay. We can do that. Everything's down the drain. That's fine. My job's tanking. They like cancel the party. We're not going to go. So it's still happening. So, yeah, it still happened.
Starting point is 00:34:30 Just because Daniel's like, I'm not going in alone. That was, he, like, panicked when he fell backwards and just like, what did you say instinctually? Is that the word, right? I think so. Because we all, he knew to not grab you. That was hilarious. That happened to. But your ankle really rolled as I was watching it back.
Starting point is 00:34:50 I'm like, I committed up to the bit. You did. Yeah. You did. I really was like, I'm going to make this ankle roll. So good. So believable. That was my, my friends.
Starting point is 00:34:59 little boy the other day was he's hilarious and he really wanted to commit to the bit that he was under like a what is that called like a armour yeah like the end of a couch oh yeah you know like a ottoman oh like this but different but bigger yeah he wanted us to believe that he would the that ottoman was moving without him under there the kid comes out his back's bleeding it's like all scratched everywhere and he was like and they were like wow you really commit like so is he available for hire people who commit to the bit
Starting point is 00:35:36 are in it my brother is one of those people his first video led to third degree burns his second video bloody eye and then he knew we can't show blood on camera like it'll demonetize the video so it's 30 seconds I'm saying 30 seconds till the end like I need you to milk it for 30 seconds and I see he's bleeding so he just rolled over hit it and then the last 30 seconds are us trying to roll him over and then as soon as I yelled
Starting point is 00:35:59 cut he rolled over he's already black and blue swollen blood everywhere oh yes and his third video he got like pushed doubt I mean scraped up his whole body I'm like this kid is he's still sticking with it to win it yeah that's incredible he commits like none other though he's doing public stuff out at target today we've learned the targets that we can film at oh yes so but they I got trouble for filming at Costco the other day really yeah um but we're um but What do you do at Target? What are you doing? Tease it.
Starting point is 00:36:28 I don't know everything that they're filming. So we just have certain numbers that we have to hit for certain shows. And so then after that, I don't really tell them what they're doing. But I think he's doing something. It's some type of scare prank. Like he got in the deep freezer last week. So I think he's getting in the deep freezer and then putting on like some creepy mask and someone's not going to look until a certain amount of time.
Starting point is 00:36:49 I love it. I just love pranks. I love them so much and people love to watch them and it's just so funny. wait what was it the bleat oh bleat what are like hard things that people stop listening like either or scroll past like if they see blood is it swearing like what are other things that people are like that's not good messes messes so with cooking videos right you've seen the crazy cooking videos on TikTok people combining things they shouldn't be combining and then so we'll have people like do subtle gross things like lick their fingers and then put it back in the food or play with
Starting point is 00:37:22 their hair, and then it goes in the food. Or play with their feet like me. Yeah, just those little engagement tactic things that are just like, ah, they're continuing to hook people and people are going to have opinions about them. But if you go too gross to where it's just unbelievable or just kind of hard to watch, people are gone. So we've had to play with that line over the years to be like, okay, here's what it is for this person.
Starting point is 00:37:42 Now this person that is a chef may have a totally different line because people like their vibe different. It really is a whole psychology thing. Yes. What did you take in school? PR marketing, strategic communication, which I never thought I was going to use. I thought I was going to go work in a cubicle for a nonprofit. That was my goal when the voice happened.
Starting point is 00:38:02 I was going to go work for a nonprofit that helped people struggling with depression, addiction, self-injury, suicide. You probably do help people without even realizing it by making them laugh. When we first started during quarantine, I would cry happy tears a lot because I was like, we are just entertaining people. Whether you love it or hate it, you're always going to get the hate. But we people would just make them laugh when we were just heavy, heavy and pranks at the time. And it was making our life better too because when you have to make videos and create content as a job, as you know, your life just naturally becomes more interesting because you're staying, you have more and more memories. And your brain's just always going about what you could possibly do next.
Starting point is 00:38:40 And that's where the internet is kind of cool too where I get so inspired. Some people get miserable after scrolling TikTok for hours. I like feel inspired. I'm like, I've got to be more creative. I got to get funnier. I don't have a new more big. That means you have a good feed. Yeah.
Starting point is 00:38:53 I do. My feed is incredible. I wouldn't change it for a thing. As soon as someone tries to send me a video of like something political, I'm like, I'm not even opening it. Not even opening it. Not messing with the good algorithm I've already got going on here. Do you work a lot on controlling your inputs? Like I think we're so blessed when we grew up, we was like kind of this path.
Starting point is 00:39:12 Like we went to high school and then you could go to college and then you had to pick a job. And we were more limited to our exposures at the time. But with social media, with podcasts. you have mentors from afar now and you can control your input so if I have a bad circle or a bad family a bad friend group and I don't have a lot of opportunities like you could just listen to mentors from afar and expand your vision of what's available to you that's so true past your circumstances see that's what I always give credit to my family and the friends that I surrounded myself with because they always were like like they're like Caitlin you whatever you do you'll be successful
Starting point is 00:39:46 because it's you like they were always very encouraging like that and my the friend group that I had for my 11 years in Vancouver, they were all like these like female entrepreneurs who had big personalities and just like, I don't know, I always found, and then my family being so supportive of like not doing the blueprint of going, doing this, do this, do this, like just go and you'll do whatever you want to do. Yeah. And I think that's huge. That is huge. And I feel I had a similar upbringing and I'm so thankful for that. And so my biggest encouragement to people who don't have that family, because we got so lucky. We were very privileged to have vision to see past our circumstances because I saw people doing bigger things that were outside of Stillwater,
Starting point is 00:40:24 Oklahoma, you know? And because it was encouraged. But why do you think outside of your just nature, maybe, but did you have, how do you encourage other people with your platform, I guess, to give them the confidence that that's available to them too? Or is it mostly just by being yourself? Yeah, I think I try to do that. Like when I went on Bachelor, I was always like, I want people to, that know me at home to watch and go, oh my God, that's exactly who she is. and then inspire other people to just like, like, live as truthfully as they can if they're shy or weird or outgoing or loud or quiet, like just be exactly who you are and that, like, aligns you with where you're supposed to go. It just does. I think somebody said this to me recently because everyone was talking about, you know, law of attraction.
Starting point is 00:41:09 It seems like more and more over the last several years when they said it's actually like law of resonance. Like if you just, you are authentically aligned with yourself and you're not trying to be somebody that you're not. It is, you resonate. You know, you're like a light. And then that naturally attracts what you want. So it's more than just sitting here thinking, I want this, I want this, I want this. I have to become it first. And then you resonate and then it naturally happens for you.
Starting point is 00:41:33 Like you have to, I see so many people out there, you know, that come off reality shows that want to be the relatable one or the funny one or the smart. And they try to get into that box of what they think they should be. And it never works. Yeah. where it's like just be like Joe grocery store Joe who was on one episode of The Bachelor was just so himself he was kind of awkward he was shy but he was good looking but he didn't know he was good looking and he literally got set home night one and people were like no we're not done with him and they like every he got like the most followers out of it he went on dancing with the stars he now is like the main podcast for ABC like and it was just because you could tell that guy was everything just to his core of who he was and embraced it. And that just goes to show. Yeah. He was just himself.
Starting point is 00:42:22 And I think some people, it's hard to even take away everything that's been put upon you and be like, who am I? I feel like I'm talking to more people having more conversations like this of people being like, I'm not sure exactly who I am. I feel like I'm a sum of all these different inputs that some of I don't want. Yeah. You know? Well, and how do you not let numbers affect that? Because numbers mean money and business and growth and opportunity. and you see those numbers and it's, you know, obviously making you feel like you're doing something right.
Starting point is 00:42:53 How do you not let that affect you mentally when the numbers go down or when your followers go down? And, you know, obviously with everybody coming up into this space, wanting to be an influencer, oh, you get this many likes on your face or you don't or like, you know what I mean? How do you, how, yeah. I think it's hard because the market that we were talking about gatekeepers earlier and how it's like flipped. And I think in some senses the market does tell you. if you're good enough, not if you're good enough, but if the way that you're entertaining
Starting point is 00:43:21 or showing up is good enough. So if you know, like, I genuinely think I'm the luckiest person in the world, and I thought that even when I was bankrupt. But I had this self-identity that it is going to happen for me. If I just keep being myself and keep entertaining, I just knew
Starting point is 00:43:37 in my gut that I'm going to get there. And I didn't know how or when, but I believed it, so I didn't know if it was going to happen in six months or six years. But it made every setback or every, that picture didn't work. That video didn't work. I knew it was going to be there. I knew it was going to happen eventually. So then it makes the, I just wanted to fail faster, you know? Fail faster. Yeah. To get there. I love it. I love that because that's the, I mean, first of all, I always say a woman's
Starting point is 00:44:03 intuition is just bonkers. Like what we can feel in our guts is insane. And if you really, like, I read so many books on that kind of thing too and, and believe it that I do the same thing where I'm like, well, I just know this will happen for me. me and this is just a moment of like, oh, okay, yeah, I can't keep going up. I got to go down and then go up and then go up. And I don't mean that in just like numbers and Instagram followers. I mean that in like emotions and like life and everything. So that's, I like that mentality.
Starting point is 00:44:33 I wish like the, you know, I hope generations coming up can have that kind of mentality too where even if it's not a viral video where if it's school or relationships or life like. Jobs. Yeah, going up and down. And even if you. you go, you, for example, like you said, you were bankrupt and you just knew in your gut you would figure it out. Yeah, I was thinking the whole time, I was like, this is going to make a good testimony
Starting point is 00:44:55 someday. Someday I'm going to sit on a podcast and I'm going to be able to tell this story. I got goosebumps. Yeah. It's so cool. You know what one of my favorite, most defining moments is I think this is what gave that to me because how do, like that's easy for me to say now. I was like, oh, I always knew that I was going to be able to entertain a lot of people,
Starting point is 00:45:12 you know, and be silly for a living. But it was during the voice. So I auditioned for the voice as a dare. and that's how I moved to Nashville and got into this world and it was just a vessel. There's a dare for you to go in the voice. I never sang on a real stage before my life. I did not belong there. I showed up.
Starting point is 00:45:26 You sure did. I drove from Oklahoma to Nashville, chugged energy drinks through the night for an 8 a.m. audition. Like, had this, I don't give a shit energy, you know? And that also kind of translates because everybody else there was shaking in their boots. Like, I want this so bad. I meant to do this since I was two and I've always knew it. And I was like, oh, bless.
Starting point is 00:45:44 You're like, this was a dare. I was the cheerleading sorority girl who didn't know who she could sing I guess and so that got me in there and so then I moved to Nashville signed a bullshit record deal pardon my language
Starting point is 00:45:56 but it was crap but I was laying you know when you're gonna be on a show and you know your life's changed but it hasn't aired yet so it was in that interim and I'm laying on the abs mat at the gym and I'm praying
Starting point is 00:46:07 and I was like God I wanted to go work in PR for this nonprofit I wanted to go speak and encourage and inspire people and brighten their day and it was like this wave came over and me
Starting point is 00:46:18 as audible as you could ever think you're hearing God's voice or knowing something so deep in your intuition and he said ad I just gave you a stage in a microphone and a voice you didn't know you had what do you think you're supposed to do with it go speak go encourage go inspire people I just gave you a way bigger platform than you were going to give yourself and I still brings tears to my eyes so I was like okay
Starting point is 00:46:40 I will earn everything else thank you for this thank you for this privilege thank you for this opportunity all earn the rest and I now I'm like okay are we entertaining people there are we making them smile are we expanding the table for creators you know that is cool
Starting point is 00:46:56 it was my North Star yeah do you have a North Star like that not necessarily a moment but like people define success like in music people like were always saying like oh hey when I stand on the stage and I accept a Grammy in front of all of my peers that's success to me
Starting point is 00:47:12 and I thought that was a dangerous way that's a very dangerous way to live that is a very dangerous way to live yeah no I'm like I remember thinking before I even on dancing with the stars I was like I can't let that win to find success because I talked to Hannah Brown and she was going through such a dark time and she thought if I just win that trophy then I'll feel like a winner and it will be success and she was like and then I felt just as low the next day after winning it and I remember thinking those times but I think for me it was um I'll never forget a girl coming up to me I got hated on so bad on The Bachelorette from a lot of people that I wouldn't want to be friends with any names. But it was when I was like, oh my God, the world really hates me. And one girl came out to me at the airport
Starting point is 00:47:58 and she started crying and she was like, no one has ever made me feel more seen than you and you don't even know who I am. And she was like, I want to wear less makeup and embrace my, even though I'm like, Botox, makeup. But I did like this like real Instagram post where I was like by the way like that's fake this is real and that to me felt like I was
Starting point is 00:48:20 doing something right and something like I was like hey that's why I wanted to go on TV in the first place shocker it was not to find love on The Bachelor it was because I wanted to have a voice I wanted to have a platform I wanted to entertain yeah all those things and that was when I was like oh it's even bigger than what I thought it could be because you're bigger than just Caitlin Bristow in that single moment right and then the world gets to see that and then the world wants more of that and do you still what part of your do you still feel like there's so much more that you're going to accomplish as your intuition say may this is going to be even bigger than I even think it is today I was telling my producer earlier this was um after I boxed naked in the
Starting point is 00:48:56 mirror I gave myself a pep talk as I do once in a while and I was like verbally yeah out loud not even in your head oh no it has to be out loud your words have energy okay and I said I love your face. I love your body. I love your heart. I love your personality. And you are going to be the person that shows the world that age doesn't matter. And you will forever be successful in doing what you love to do and being who you are. And I like had this. And I like got emotional with myself. And then I just sometimes I give myself me your high fives. And then I was like, and then I felt so good after I was like, who I meant that. Yes. I meant that. I want to always. I want to. There's so many things that people can pick me apart for for imperfections. And I'm like, no, I want to shine
Starting point is 00:49:40 a light on the imperfections and the rock bottoms and the lows and the and I want to shine a light on the successes and the accomplishments and all those things. And I think that's what I was put on this planet to do is be a light of everything. I don't, so if you're pissed off at me, good. That means I'm sharing things that you might not want to see and that you probably have experienced you and you're just mad at me about it. Amen. Oh, how long did it take you to get to that perspective? 37 years. That's so true though.
Starting point is 00:50:11 And I'm so glad you do that in the mirror. I'm going to take note of that because I do it kind of in my head and then I get scared and I like stop doing it even though that's so relevant. Faking. Even if you don't mean it, say it out loud. Your body and subconscious doesn't know the difference between a joke, sarcasm or realness. Yeah.
Starting point is 00:50:28 Say it out loud and mean it. Okay. I'm going to get better at that. Naked. I will do it. I'll work up to that. I wonder how do you protect your mental health when you have off days because everyone does or when you're like me and PMDD kicks my ass and I get so depressed but how do you protect your
Starting point is 00:50:46 mental health oh I similar how you like fake what you and say what you know is true you're just not feeling in that moment I fake smile a lot yeah I'll just sit there like a goofball and just be like everything is awesome and then eventually and then I'll tell myself that's a couple dad jokes yeah I'm not kidding yeah I'll just tell myself dad jokes because I think they're so funny so it's just laughter and it's the best medicine it really is it is and it's universal too yeah and it's contagious it is the best gift and so I'm like okay if that's one gift that I can give to people then let it be that and so even if it's silly even if it's goofy which it is that's most of our content but it's universally understood yeah and you can laugh at how dumb
Starting point is 00:51:24 it is or you can laugh because it genuinely made you laugh but I make myself laugh I love that and you are somebody I could see that you could make yourself laugh like Not a lot of people can make themselves love. I believe that you can. That's what I'm going to try that. Next time somebody has something nasty to say to me, I'm just going to say, knock, knock. Brownp. Browp, who?
Starting point is 00:51:49 I was not ready for that. I have a jokes list in my phone. Add that one. I'm going to put that one on there. And I'm going to say, if that didn't make you laugh, then continue to hate me. Sure, fine. That's good. I feel so much better than I did 20 seconds ago.
Starting point is 00:52:03 Thank you for that, give. I told you. The gift of poop. Poot jokes. That mental health and controlling inputs, too, if I'm feeling down about something, I will go listen to a good podcast, a good something that is, erases that negative thought. Because we have, if your family's being mean to, your friends are being mean to, you're fighting with your husband, go listen to something that just transports you to a different landscape than where you're living right now and the way that you're thinking. I watch Grey's Anatomy. Yeah?
Starting point is 00:52:30 Yeah, that's what I do when I'm either friends or Gray's Anatomy. Or I read. Reading really helps me to escape. What kind of stuff do you read? I really like like a dark and twisty romance fiction. Oh, really? Yeah. Okay.
Starting point is 00:52:45 Okay. And then I like a self-help book. But that's working out and reading really. I want working out to be it for me so bad and it's just not. You know what? That's okay. Because it used to not be for me. I used to hate it.
Starting point is 00:53:00 I used to hate working out. And then I would be like, well, I'm not going to do it. But then I changed the way because I had some serious body dysmorphia and some, like, disordered eating. And I, like, thought of working out as punishing myself and I hated it. And I switched my attitude. And honestly, it was, I took an intuitive eating course. I went into Dancing with the Stars. I wanted to feel strong.
Starting point is 00:53:25 And as soon as I started to, like, lift weights and feel strong, it changed everything mentally for me. And now I love working out. for mental clarity that's so good have you done an ice bath you love an ice bath really yeah I just got one I'm working up to it I'm scared commit how cold it's well what do you have your set at like 43 that's what I'm thinking okay so I did that in Mexico for my first time my girlfriend Aaron Trelor she runs raw beauty talks and she's just all about like health and wellness but in a way
Starting point is 00:54:00 where she used to struggle really bad from an eating disorder. She like helps people and she does the intuitive eating courses and I'm just, I've been friends with her for so long and she, so we were both in Cleo's wedding party and we were a little hungover and, well, I was. I can't speak for anyone else. I was. And she was like cold plunge. And I was like, I can't do a cold plunge. There's no way. And I like dip my toe and I was like, there's no way. And she goes, just go in and do at least 30 seconds. And so I go in 30 seconds and I'm just like, I can't do it. I won't be able to do 30 seconds. I sat in there for 10 minutes. 10 minutes, your first time?
Starting point is 00:54:35 Yeah, because all of a sudden, you're just numb. I had done it with my feet. When I was on dancing with the stars, I did ice baths on my feet every day. Okay. That was nice. That was a deep one. I felt nude. Don't touch your feet, Kailen.
Starting point is 00:54:47 But to go fully in, oh my gosh, I sat in there for 10 minutes. And honestly, after two minutes, I didn't want to get out. I think I was just numb, but. Yeah. So you didn't go, like, shock or anything like that. I've heard horror stories. I need to quit putting those inputs in there. Oh, don't do that.
Starting point is 00:55:03 No, yeah. Or make a viral video about going into shock, I want. I want to do some cool ice bath videos. Yeah, you should. I have some ideas. Oh, I love that, too. Just that'll shock your system right out. Like, if I ever have bad anxiety, getting cold makes me feel really so much better. Like, I'll dump my face in like an ice water bowl.
Starting point is 00:55:25 Really? Uh-huh. Yeah, I like to get cold. I'll go, like, take off all my clothes. What's with me and being naked? And just, like, lay off the whole bathroom. Being naked really is awesome. I love it.
Starting point is 00:55:35 I know. Oh, I got to be our house is a bunch of windows and I'm naked most of the time. And then sometimes people come to work early. And I'm like, oh, we're very close now. I remember watching Kesha do an interview. No, not Kesha. Megan Trainor. She said that she would get, because she has had a kid and she was really self-conscious about her body.
Starting point is 00:55:56 So she stood in the mirror and she would stand there. I think she'd set a timer. I can't remember how many minutes. and at first she said she was just shaking and like didn't want to do it you saw that and then by like day three she was like that role is kind of cute and like that dimple and she said it just got easier and easier every day and I think I don't know I've always been kind of like free bird with being naked even when I was really self-conch I would still be like that's funny naked feels good and I feel like everybody should do that just embrace your naked little body I think people could learn a lot from that just standing it because it's hard to just stand in a mirror naked and affirm your Because every part of your brain doesn't want to do that. But I think it's small steps, like she was saying, with anything, to get confidence back, it's like yoga. It's a practice. You're not going to be good at it day one, you know. Well, also this book that I'm listening to, it talks about microshifts where everybody expects
Starting point is 00:56:47 this big bang to happen where your life just changes and everything falls into place. And like, they wait for this big moment. And so they don't realize the little micro shifts that are happening throughout your days, weeks, months, hours, whatever that are leading you to those big moments. that we forget to like appreciate the micro shifts. Do you control the microships or do you just observe them as they happen to you? Observe them as they happen. Okay.
Starting point is 00:57:09 You can, I wouldn't say control. You can. You're saying like if you have a goal though. If you're like here's a goal and I got to break it down into like monthly, weekly, daily micro shifts. And then eventually you're like, oh my God, I'm so much further along than I thought. Yeah. Whether you're trying to lose weight or trying to grow your hair out or whatever you're doing,
Starting point is 00:57:26 you have to just notice all the little progress along the way. Yeah. It really does make it, it's, you know, it's. the gratitude of the people talk about all the time, it really does make such a difference. A huge difference. I could talk to you for a lot longer, but we're coming up on an hour, and I would like to...
Starting point is 00:57:39 Oh, Brady. Oh, my gosh. I know. This is a really nice conversation. I love that. I want to play a game, but I'm only just going to do a couple. But, okay, so it's called viral video voices. So would you say you're familiar with viral videos? Yes.
Starting point is 00:57:54 Okay. So I have five, three-second sound bites from some of the top viral YouTube videos of all time. And I want to see if you can get. the sound bite. That's fun. Okay. I'm going to embarrass myself. Oh, oh, oh, oh, oh. Stop. I can't breathe. Great lady. That was epic. Great lady. Oh, oh, oh. And then Stewie recreated it on Family Guy once, and it was so funny. Okay. I hope you get this one. It's one of my favorites. One second. What did you think about the ride? Oh, that's not I like turtles, kid.
Starting point is 00:58:31 Nope. I love that kid, though. I like totals. One second. What did you think about the ride? That was great. That was right? No. And apparently. No. What? Wait, I've seen people say the apparently thing. Is that from something that I don't even know the genesis of? You don't know the apparently kid? I don't think so. Maybe I do. Is it old? Is it new? It's old. Last one.
Starting point is 00:58:57 Give me an easy one. Okay, I'll give you an easy one. I keep thinking I know the ones that you're going to play. I'm over too so far. I mean, they're old. These are old. Charlie bit my finger. Oh my God, that was good. I was like, we didn't give you much to work with there.
Starting point is 00:59:14 Two giggles. Two highly identifiable giggles. That's really good. That's one I was hoping you were going to play because that's maybe one of my favorites of all time. Oh, it's just the best. I will never forget being like, what is this YouTube thing that's making me laugh?
Starting point is 00:59:27 And that's the best because you can't ever recreate that. You can't recreate that if you try. No. Like now, it's a lot more of trends, like the chest wax kickball. Right. We are working for it now. Yeah, to just entertain people, but you can't stage moments. So when we have got to do it as a job, you've got to stage most things because you can't capture magic like that.
Starting point is 00:59:44 It would take you filming all week for one video. I love it. So, wait, I'm going to get this, and this is, if the alligator bites do, you have to tell me a confession. Oh, okay. It's a good thing we weren't drinking. You go, wah! Sorry. Are you a really reactive person?
Starting point is 01:00:01 person is I am too which is that like a 50 50 shot I'm like I went to the bathroom before this wow okay it's that intuition yeah our intuition is locked okay confess confess to me okay this one's recent I got I'm not this gross normally I got I'm not this gross I am. Well, maybe I am. I got fired from my doctor a couple months ago, and she calls me, she's like, I can't see you anymore because I'm ADD, and you've got to go and you've got to pee in a cup every few months to make sure you're not on anything that is bad for you, like meth or
Starting point is 01:00:49 Coke or can't be on any of that stuff while you're on Adderall. So I go in for a refill. I hadn't had any in a few days, so I go in and I go, I'm starting to pee in the cup, but I'm just like answering an email or scrolling TikTok or something, and I I'm still holding the cup because I'm ADD and I'm like oh my God I can't stay here much longer like I got to go I was supposed
Starting point is 01:01:09 to do this and get out the whole point of being there so I just scoop it out and I'm like let me just get enough in there to where they can separate it out I know they're scientists yeah right if they'll have enough urine they can separate it out from the toilet water and everything else and then they'll know I'm not on
Starting point is 01:01:26 I'm not on back yeah I'm like they'll sort If they can't do that, we have bigger problems. So surely. And then when she calls me, she goes, your urine sample came back, I mean, mixed with all types of cleaning supplies and things like this. And I'm like, oh, well, here's why. Like I forgot to pee in the cup because I'm 880. So I just scooped it out and figured y'all could figure it out.
Starting point is 01:01:51 She goes, that's not how that word. You can't dilute your pee when you're doing a drug test. They're like, so you've been drinking chlorox bleach and cleaning supplies. Yeah, yeah. She was like, I can't see you anymore. You've got to go see a psychiatrist. And I'm like, oh my God. And how fitting, I suppose. I'm like, I really thought y'all could sort it. And she goes, no, we can't. You can't dilute a drug test, you idiot. She was giggling. So I think she believed me. Oh, yeah.
Starting point is 01:02:16 She goes, but everyone who's like, are you doing the thing you do? And I'm being recorded. This is a bit. Yeah. This is a bit. Oh, I should have. No, I, this is genuine. I've deluded the drug test. And apparently that's why you take a drug test is just to make sure it's just pee. What's in there? That's embarrassing. That's very funny.
Starting point is 01:02:34 Emails, peek up. The whole thing you're there to do. Everybody's done it, though. You go to do one thing. Oh my God, maybe that's my confession. I went, I had a pain. Like, I honestly thought it was my appendix. And I have a really big fear of throwing up.
Starting point is 01:02:47 So I was like, I got to get there before like the vomit starts happening. So I go to. Which side is your appendix on? You're right. Okay. So I go and I'm telling the doctor this and she was like, okay, well, we'll get you to pee in a cup. I'd be in the cup. so embarrassing.
Starting point is 01:03:01 She comes back and she was like, ooh. She was like, high over that right away. And I was like, oh, man. And I was like, oh, my, okay, dramatic. What? Yeah. Did you notice it smell worse than like normal pee? No, but I think that I think I have a lot of acid in my stomach.
Starting point is 01:03:19 But I also hadn't eaten yet and had just come from a workout and I was really dehydrated and nothing in my stomach. And so I was sitting there thinking I had appendix like a appendix, like a pedic. and she was like, I think you just need to poop. So $200 later, I find out my pee smells and I needed to poop. You just had to go to the bathroom. Yeah. So viralish.com forward slash create.
Starting point is 01:03:43 If you want to learn. We'll just, we'll give you our formula. We'll break down how we, exactly what we're doing in these videos and that eventually we'll do, we're going to go into much deeper training. If you actually want to do this as a job, here's what you do. It's the same way we've taught everybody else. So smart. I need your help and also where can everybody follow you and laugh and feel joy.
Starting point is 01:04:05 Yeah. On Instagram it's just Adley, Adly, A-D-L-E-Y. TikTok is... You just claimed Adley? At Adley. Adley-L-E-L-Y. Okay, Beyonce. It's amazing.
Starting point is 01:04:16 It was an inactive profile for like 12 years, not one post on it. And I was like, yes. That's incredible. Because then they could give it to me. Yeah. Got lucky. And then Facebook. com, if anybody's still on Facebook.
Starting point is 01:04:29 Or TikTok. It's like Ford Slasher at The Adly Show. Amazing. You should follow my husband too, though. His videos are better than mine right now. I'm just helping him make his stuff. It's Blake. Dot Kinsman on TikTok.
Starting point is 01:04:40 Really? And his stuff is great. Okay. Well, yeah. After that story, I'm going to follow him too. Well, thank you so much for coming over and coming on the pod. It's so nice. I love when I can, like, have friends over in Nashville and podcasts at the same time.
Starting point is 01:04:53 I'm like, this is amazing. It's so easy. I should probably let the dogs out of the room now. Yeah. Get them back in here. To do it. I'm Caitlin Bristow. I'll see you next Tuesday. Plus, Pluto TV has hundreds of channels with thousands more movies, available on live
Starting point is 01:05:36 and on demand. Download Pluto TV on all your favorite devices for free. Pluto TV. Stream now, pay never. So what's it like to be the mom of four little girls and the wife of an NFL quarterback? Well, it's absolute insanity in the best possible way, but you can hear that for yourself when you listen to my podcast The Morning After with me, Kelly Stafford. And yes, Matthew joins sometimes too. It's parenting, it's marriage, it's friendships, and it's football. It's our life. So check out
Starting point is 01:06:10 the morning after with me, Kelly Stafford at Apple Podcasts, Spotify, Amazon Music, or wherever you listen to your podcast.

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