Off The Vine with Kaitlyn Bristowe - Jaclyn Johnson | How She Built a Business, Sold It for Millions & Bought It Back!

Episode Date: July 9, 2026

#961. Jaclyn Johnson has built businesses, sold them, bought them back, started over, and learned that success doesn’t always look the way you think it will.This week, Jaclyn joins Kaitlyn for a refreshingly honest conversation about the highs and lows behind building Create & Cultivate, what it actually felt like to sell the company she poured everything into, and why buying it back became one of the biggest full-circle moments of her career. She opens up about navigating burnout, a breast cancer diagnosis that shifted her perspective, moving back to New York, and the lessons she’s learned through every major pivot along the way.Plus, Kaitlyn puts Jaclyn’s investor instincts to the test in a game of Invest or Pass, pitching everything from startup ideas to some of the biggest brands we all know as Jaclyn reveals what she’d invest in, what she’d pass on, and why.Whether you’ve followed Jaclyn for years or this is your first introduction, this conversation goes far beyond business. It’s about reinvention, resilience, taking risks, and finding the courage to bet on yourself—no matter what chapter you’re in.If you’re LOVING this podcast, please follow and leave a rating and review below! PLUS, FOLLOW OUR PODCAST INSTAGRAM HERE!Thank you to our Sponsors! Check out these AMAZING deals!Nutrafol: For a limited time, Nutrafol is offering our listeners $10 off your first month’s subscription and free shipping when you visit nutrafol.com promo code VINE.Apartments.com: The place to find a place!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Start your free trial today. This episode of Off The Vine is brought to, to you by NutraFAL. For a limited time, NeutreFOL is offering our listeners $10 off your first month subscription and free shipping when you visit N-U-T-R-A-F-O-L dot com, promo code Vine, and Apartments.com, the place to find a place. You're listening to Off the Vine with Caitlin Bristow. Hey, everybody, welcome to Off the Vine. I'm your host, Caitlin Bristow. Today's guest is someone. So many women have learned from, followed, admired, maybe even quietly stalked on Instagram while trying to figure out their next career move. Jacqueline Johnson is the founder of

create and cultivate a brand that became one of the biggest communities for ambitious women, founders, creators, entrepreneurs, but I'm talking like you're not here. I'm just going to talk to you. Your story is not just all I built the successful thing and everything was perfect. You built it, you sold it, you burned out, you bought it back, you moved through a cancer journey, stepped into angel investing, launched this new company. How do you say it, Cherub, Cherub. moved back to New York, now you're dating, living with your new boyfriend, and helping women understand money ownership, investing in ways that I think doesn't feel like a bunch of men invests gatekeeping the room.

I feel like you're really like, you know, you're helping everyone understand. And we basically just talk about everything. Yeah. Everything from A to Z that you've gone through in your life and how you got to where you are. So I think you guys are really going to enjoy this conversation. And I'm not just saying that because she's sitting right here. We'll just jump into it. We were just talking about how hot France was.

Burning. But then we come back here and New York is supposed to get like a heat wave of 100 degrees. So everyone's like, it's so hot in New York right now. I think it's Arctic comparatively. Like walking here is like a breeze, beautiful. Like who could even like. I know I have a jacket on. Like a long sleeve is insane.

I had a cold water bottle and a fan just like walking around the streets. It was crazy. It was so hot. And we were talking about airplane food because I feel very sweet. swollen today and I'm like, well, I did eat my way through. Actually, it was so hot. My appetite was so off that I was sad about it because I wanted to eat my way through Paris. And I was just like, it was so hot. I just want water. But airplane food gets me every time. I love it. I don't know if it's the salt. I don't know if it's just the luxury of eating food

in the air, but it tastes so good to me. And some people think I'm crazy for that. But anyways, you were like, oh, what airline did you fly? And I said, Air France. Okay. And I can't remember if I told you guys this or not on the podcast before, but I'm I'm going to say it again because it's important. Everybody should follow Rachel Points on Instagram. Okay. She saved me approximately $20,000. I swear to you because I have the Amex Platinum card.

Same. Okay. There's so many benefits that you probably don't know you have. Definitely. Well, you might because you're smart. I don't. My boyfriend's like you are wasting so much money. I don't do anything with my Amex.

Tell me everything. You follow this girl, Rachel points, because she said if you have amex platinum you probably didn't know you had this so all of a sudden i'm looking at flights to paris because i went for um the louveton fashion show my girlfriends work for them and they put it on this incredible show was amazing uh and i was looking at flights and everything was so expensive because it was men's fashion week and it was like some DJ jazz festival i was there for the the music festival we must have just missed each other i was there too playing in the street It was crazy.

I forget the name of it, but yes. Continue. Okay, same. And it was so fun, but man, it was expensive. And so I looked at the flight on Delta because I'm a Delta ho. And it was like more than $8,000 for one way. And I was like, well, I'm not doing that. And then I thought I'm not going to Paris, but then I saw her say this about the Amex card.

So I went and I looked into it. And I usually I'd just be like, screw it. I'll pay the money. Maybe not that much. Or I just won't go. But I was like, I'll look into this. I found out on, it's like point. thought me that you can link your card through this point system.

I got a round trip business class for under $1,000. No. I paid $932 round trip business class, lay down beds, and $350,000, and $350,000 Amex points, which I have over $2 million because I never use them. Yeah. Rather than spending $8,300 on one way. It was, this is so upsetting because now I'm going to have to go back and look and see because I don't even want to tell you what I paid for my ticket. No, I don't want to know.

You don't want to know. It's so crazy. It's bananas, but Rachel points will save you. Rachel points. I'm on it. And it's crazy because you really can. I should have her on the podcast because I want to learn so much more now. Yeah. She has all the hacks.

So just we'll start there. But thank you for coming on the podcast today. And I feel like we can just bond over our sweatiness together. 100%. I can't wait. Especially just coming back to New York in a heat wave. I'm like, cool, cool, cool. But I do want to start going backwards too early in the beginning

because I feel like a lot of women probably know or might not know of create and cultivate. But I feel like we don't know the full use story. Yeah. So before the companies, before the investing in the book, the events, who the hell was Jacqueline? I mean, it's so interesting because it feels like lifetimes ago. But, you know, I was living my little ambitious life in New York City. I was mentioning earlier, I went to NYU and was just kind of, I always thought I wanted to be a magazine editor. Like, that was really my path because I think a few different things.

One was, I feel like growing up, I'm in my 40s now, but growing up and seeing movies, like every successful boss woman magazine editor, right? Like, no one was doing anything else or if they were, they were like the villain lawyer or whatever, right? So I was like, oh, that's what success looks like. And therefore, I want to do that. I love clothes. I love vintage. I love styling. And so I wanted to get into that world.

And so that's what I went to school for. I ended up interning at Condi Nass Avenue Magazine, which is like, you know, a social light magazine here in New York. And like slowly just realized that the industry is not built off editorial. It's built off advertising, right? Like it's like the ad sales team is 40 people and the editorial team is too. Interesting. Okay.

So this is interesting. got more and more interested in marketing and then ended up getting a job that would eventually like change the trajectory of my career, which was at this company called Attention, which was now like a massive agency. But at the time was this two guys who were kind of crazy and were like, we're going to build essentially marketing for at the time, didn't even have a name, but social media. And so they were really early to that. And so I was able to kind of get in and start my career at this like at the forefront agency. Wow. Oh, that's okay. What's interesting to me is I grew into ambition. I was, I didn't even, maybe I was always ambitious and I

didn't know because I didn't have the confidence to think I could be ambitious. But it feels like in my life, once I started realizing I could do what I put my mind to, I started getting more and more ambitious. But did you always kind of have that in you? Such an interesting question. So it's interesting. So my parents are small business owners. Like they own a company together. So I grew up around business in my household. So I never did. new parents who like went to a nine to five. Like they were always at homeworking. I was in their office like working on the couch or whatever while they were working. So I never understood like corporate. I understood like work ethic. And so I think I came from a family that had a strong work

ethic. And so for me, I was always driven to work. So even in high school, I had two jobs. You know, I worked at Banana Republic, iconic. And I worked my way up. And then I also was like working the front desk at a gym. And I didn't like, it's not that I like needed the money or anything like that. I just loved it. Really? I was like really obsessed with working. And I don't know where that really came from. Maybe it was my parents.

But I think also the fact that I went to college out of state. So like my sister went to, I'm from Florida. My sister went to UF on like, you know, basically a scholarship. My family was like so excited. They thought like, you're going to follow our footsteps. My parents didn't go to college. So they didn't understand like the benefit of. an NYU versus...

So they didn't... They weren't pushing you to go... No. No, they were like, why wouldn't you go to the free state school? Right. It was like they just... They, you know, they didn't understand that side of it. However, my aunt, who lives in Boston, who's incredible, was like, young single mom,

worked way up in real estate is now one of the top real estate brokers in Boston. Was basically convincing my dad, like, no, no, no. Like, she has to... Like, a school in the Northeast is going to change her life. So it was like this kind of weird thing. within my family because I had to get a scholarship to go, right? Because they were like, you know, obviously we're not going to pay hundreds of thousands of dollars. But like, and so getting to NYU was almost like I had to like really push for it on my end, which is just

so interesting. And they didn't understand wanting to be in a big city. Like they didn't understand any of it. So I think the pressure once I got there was like, okay, now I have to do something with it now that I've got. Thank God you like to work hard. I seriously was the opposite. I worked at my first job was at this place called Smitties in that's in Canada, which is the equivalent to a Denny's. Amazing. And I set tables. And I was like, get me the hell out of here.

I was like, I hate working. And then I worked at a golf course. And I kind of started to like that because I had my own cart. I got to pack it. I got to drive it. I got to like do my little sales thing. And then I was like, oh, I can sell. And then I was like, but I still hated it.

I hated working. I just liked the idea of selling something and like work in a crowd. And then I was like, no, I want to entertain. That's what I really want. And so then I thought I was going to be a dancer. And then I was like, I don't even work hard enough at that because I'm not good enough. And if I put my mind to it, I probably could, but I didn't. And then I just gave up everything.

And it was like around 29 that I was like, no, you know what? I got to make something of my life. And I got really ambitious. Yeah. I think it goes in waves. Like I think for me, I have always been like that. Like I get, I think it's also where you get your value from, right? Like, I get so much value from my job.

Like, I get so much validation, like more so than anything, more so than like a guy thinking I'm hot or whatever. Like, I get so much validation from being good at my job. And so that's where I derive most of my happiness, I would say. Interesting. Versus like maybe you derive validation from other places. I do. I want people to like clap at my entertainment and laugh at my jokes.

and listen to my podcast. Yeah, so you're an entertainer. I like entertaining. And I think that's part of like taking all these different jobs, right? It's like, what do I like? What am I good at? And I don't think you know that right away. Well, that's when people go to college and they don't know.

They're so young that they don't know what they want to do. And then they waste so much time and energy. But do you feel like going to NYU really helped like get you on the right path? I will say what NYU did was put me in the right positioning to be in the city where what I wanted to do was like the key industry. Yeah. So again, do I think the NYU education has made me successful? No.

Right. Do I think proximity to the places I wanted to be at made me successful? Absolutely. And does the NYU name Carrie Waite, of course. Yes. I even know that and I'm Canadian. And you talked about getting laid off earlier in your career. From where, why, what happened?

Okay. So skyrocketing in New York, doing really, really well. I remember I worked my way up very quickly because I was basically like one of the first people doing social media marketing. And so brands were like in agencies were like snapping me up. I started making a lot of money really young. My parents were like, what is happening? I also was a blogger, not to brag. This would bring me back to 2007.

I missed that boat. I wanted to be a blogger, but I could. It was like, it was the best time on the internet, I want to say. So there was like 10 people blogging. And no one was blogging about themselves. It was just stuff you thought was cool. Essentially. And so it was like my little collages of outfits and like playlist and like, I'm a young single

girl in New York City, whatever. It was so funny. It's still live. It's adorable. It's adorable. But that was starting to take off too. So it was like this kind of simultaneous thing. But then the recession hit.

Right. So it was like 2009. And so everyone in New York started to get laid off. And essentially my boss at the time who was John Foley, who went on to go to found Peloton. Yeah. was like, listen, we're probably going to be laying people off, but there's this position in Los Angeles at City Search, which was the sister company, same job, same title, same everything. Which was what?

What were you doing? City Search. So this is again, an older, think of it as Yelp. It was kind of like early Yelp. Okay. And so I kind of had this moment where I was like, okay, do I move to Los Angeles? I was like ending a relationship. My lease was up.

It was like kind of a perfect storm. So I went out to L.A. and they like moved me out there and like weekend one I went to Coachella and I was like I love it here and then 16 years later I was still there but I get to this job and you know basically like day one I mean just work dynamics in Los Angeles versus New York are very different and I think I so I came in very excited had lots of ideas really like raring to go and I feel like the upper management did not like that energy. They had been there for many, many years, 10 plus years, a lot of these people, and were like,

relax. I thought that was just corporate. No, yeah, just in general, right? I mean, I do think I was lucky that the company I worked for Under John, Pronto, had a really good team. Like, every, and they were open to doing new things. They were excited. We were all, like, building together. It was a very good collaborative environment.

So I think I came in thinking, like, let's go, guys. Everyone's like, shut up and build this spreadsheet. Then I was like, okay. And then literally within two months, I got let go because they said I wasn't a good cultural fit. So crazy. I know. But thank God that happened. I was going to say probably did it feel like failure in the moment?

100% I was devastated. Okay. Because some people are able to be like, okay, bye and then start the wrong thing. You were devastated. So sensitive. I was like, I was also I was like, I just moved to a city. I knew no one. Yeah.

I was like perfect. On top of that, I started to apply for jobs. in LA. And again, this is like 2009. And everything was entertainment or gaming. And like my background was like specifically in like beauty fashion marketing. And so denied, denied, denied from every job. So I was like, I literally at one point was like, do I become a yoga instructor? Like, who am I? What am I doing with my life? Like it was a big ego hit. Yeah. I was the death of an ego is such a thing. It's always, always, always a blessing. But in the moment, it is the most hard thing. Hardest pill to swallow is the death of an ego, I think. And what it does to you. But then

it forces you to build yourself back up to figure it out. And then when you do, you're like, I can do anything. It's so empowering. But I just, I feel like going from corporate to getting laid off to freelancing to eventually now you you have built, create and cultivate. And I want to talk about that just like a full story, I think is where someone builds a company, sells the company, watches it change, and then you bought it back. It's crazy. I've never even heard of that. That's so I feel like I wouldn't even know if I sold like my hair accessory brand, say,

because I miss it so much. I miss my wine label. I miss my hair accessory line. I want something else so badly and I'm trying to figure out what that is. But if I sold it and then bought it back, I feel like it would change everything. of how I looked at that business. Yeah. Which I'm sure it has for you.

But what was missing for women when you first started Create and Cultivate? And tell everybody who doesn't know what it is. Totally. So Create and Cultivate is now the largest media and conference business for ambitious women. It did not start that way. I had started my first company, which was a marketing agency, and really had no idea what I was doing. I have always been at that point the creative, like working in strategy or social media or

partnerships or whatever it might be. And the business side of things was very foreign to me. So I was like teaching myself as I was like building the plane type thing. And I wanted to get together women to kind of who were going through the same things. But at that time, there was like no girl boss. There was no like women raising millions of dollars. There was nothing like that. Nothing existed.

And so I started with this like small group of women and just kind of was like, let's like chat about it. And it kind of took on a life of its own. Like people were obsessed with it. They loved it. They were like, once the next one. Once the next one. But I was doing it as like kind of a side hustle. side gig thinking. So it was like a conference, like a mini conference at the time. So like the first one was

like maybe 30 people. But it was cool. It was like we did it in Palm Springs. Like my friend who was like running PR at Levi's at the time came in like Levi's hosted stuff was like very cool. Conversations, crafting dinners. Like it was very fun. And then but like it wasn't like I was making money off it. It wasn't like a business. It was like this is just a fun thing to do. My other business did events. So I was like this is a great like portfolio builder for future clients. And then like the next year was like we had people being like, where can I buy tickets and stuff? And I was like, oh, okay, let's do it. Make it a little bigger.

It was like 50 people, 100 people, 150 people. And at one point I was like, the brands that I would die to work with on the agency side are now emailing me interested to work with create and cultivate. Like, interesting. Like what does this end up looking like? And so it was funny. It's like sometimes you don't recognize your own thing like when it's sitting right in front of you. one of my clients was Mark Rose, and he owns a spare room in Hollywood. And spare room was like one of my first clients, like ever at my agency. And we were like in a client meeting. He's like,

what's this like create and cultivate? And it's like, that's like, side thing. And he's like, that's your brand. Like you do what you do for us for that brand. And it really like shifted my mindset where I was like, oh, right. Like all day long I build other people's brands. Like I can do this for myself. And so I started taking it more seriously. And then I brought on my business partner. like the rest is history. I just love a business opportunity where you create a room that you would want to be in. Totally. You're like, you did it. That's incredible. I feel like, yeah. I think that's, you know, one of the through lines I think of every business I start is like it's a problem I have. It's something that I wish existed in the world. And I think those oftentimes are the best businesses

because you find your people very easily, right? Yes. Yes. And so as you're building it and it's growing, what made you decide to sell it? So it's such an emotional roller coaster. So, and cultivate was bootstrapped. So we never raised outside capital. We put our own money into it. So I would really say like it got very serious and I kind of went full time 2016. And truly from 2016 to 2019 was a rocket chip. Like there's no other way to describe it.

We're doubling revenue, growing as quickly as possible, but also being bootstrapped and knowing I wanted to sell the business, you have to show massive growth but also massive profitability. That's how it works. So everything you do is extremely scrappy. So even though you're like, look at my big successful business, you're like a tiny team, everyone's doing every job. It's a lot.

It's a lot. And so what happened was two things. One was in 2018, we had early acquisition offers. And that was very fast for the business. And so Refiner 29, a few other people came into the mix and were like, we're interested in buying the company. My business partner was Raina Panchansky. She's the founder of DBA, like the first, like, influencer talent agency. And she was going through an acquisition process eventually was bought by UTA.

And she was like, you should bring on a banker and like formalize the process. She had just gone through this. She was like, this makes sense for you to do. We bring on a banker. It becomes this whole big thing, right? We get a million offers. It was like, I mean, life changing money. Amazing, amazing, amazing.

We go down the path. We go with the person we want to buy the company. We go through diligence. We get through that. And then basically at the finish line, the deal. falls apart. Oh, no. Devastating. And so I was, like, it was so hard to, like, readjust your expectations after that because in my mind, I had picked out my office at this new bill. It was a public company. I was going to be an C-suite executive at this public company. I had

planned so many things around this and then for it to fall apart. But I essentially was like, absolutely not picking myself up back up by the bootstrops. What's that saying? I don't know. Yeah, what is that? Picking it back up by the. the bootstraps. I don't know. I don't know, but we said bootstrap and like the same. Bootstrap. Maybe it's not that. Pick myself up by the. It is. Bootstraps. I don't know. Double bootstrap. And it ended 2019 I brought on more people onto the team more like essentially C-suite executives. Best year. Top of 2020 crushing it. Yeah. We have offers back in. I'm like so happy. I'm like this is it. We've got this. COVID hits. We're an events business. Nightmare.

So I'm like I'm cursed. Like, This is just not meant to be. You're like, I have a hex on me. Yeah, there's a hacks on me for sure. And it's like building a company is so hard on its own, building a company that's self-funded harder, building a company that goes through a global, like when you're like, what's the worst thing that could happen? Like, it's literally that.

And it's like, okay, perfect. We end up pivoting. We end up doing well. But like truly I was so beaten down by the end of it. At that point, I'm 10 plus years into building. I'm exhausted. I also was like, our events coming back, I have no idea. And so we end up selling the company end of the year to private equity.

It was a great deal for us at the time, especially being like, you know, large-scale equity owners in the business. The partners were happy. They also were like, you can't keep going. You're burnt to a crisp. Right. It wasn't my favorite exit, but it was the exit I knew I needed to take. So, I mean, made peace with it was like.

was like, this is no longer mine. Seven months after we sold, I stepped down because we got a new CEO that I really liked. I was very excited. And I was on the board and still involved from like that perspective, but like not day to day at all. And I really, it was like a really interesting time period for me because you're like, okay, I have all this money that just hit my bank account. Like by every stretch of the imagination, I should be like the happiest person on earth.

Yeah. And I'm like struggling with an identity crisis. Like my inbox is empty. My relationships falling apart. Like my marriage. And like everything like comes to a halt essentially because you're running on adrenaline for so long. I was just thinking that. Yeah.

That it's adrenaline. Yeah. And it's like and it's trauma response because you're just like, okay, global pandemic, no problem. We're going to do this. Because like when you're the boss, it's like you can't break down. Yeah. You break down everything else breaks down. Right.

Right. And so I was just like holding it together for like 10 years. And then your body goes. Boop. Yeah. Body keeps the score. It really does. So what happened when the adrenaline wore off? You're having what, what was it? What did your life look like? So different. So I basically was like living up in Napa, gardening, like just sounds nice. I was honestly amazing. It was honestly amazing. I'm going back tomorrow. I can't wait. It's heaven. And I needed that. I needed like a reset of my nervous system. But once I reset, I realized like, I don't know who I am as a person separate of this business.

I'm very unhappy in my relationship. And, like, there's a lot of things that go into that. And so I completely, like, blew up my life, essentially. So I got divorced. I ended up, like, basically taking time off, being single in my late 30s, like, obviously totally different ballgame. Really, I would say, like, went crazy for, like, seven to eight months, had so much fun. But then was, like, what am I doing?

Right. Ended up meeting my now business partner and creating Cultivate and did some fun events together that she was really leading, which was really fun. And then, like, seven months later, I get a phone call that's, like, we're looking to resell the company. And was it an immediate, yes, I want to buy it back? No. Okay.

I, at that point, two things. One, I had started Cherub, which is my other company, which was still in the baby stages, like, Nason. And two, I had this other company with Marina that was, like, we were doing events. But my first reaction was, like, I can't do this again. like at the level I was operating. I will literally die. And because initially they were like come back as CEO.

And I was like, no, immediate no. I was like absolutely not. Like I can't because one, the company had gone in such a different direction. It was really focused on wellness, which made sense because the new CEO had a wellness background. That's where her relationships were. But like there's that piece. Two is like, I don't know anyone on the team.

Like it'd be like the worst thing for the team for me to come in. And three was like, I didn't want to do it. Like, I just was not interested. And so my gut reaction initially was like, okay, let me think of who would be a good buyer. How can we have this land softly? How do we like maintain this? And that was my initial reaction after I got on the phone call. Then I realized like it wasn't that kind of a situation.

They were pissed essentially and we're like, no, no, no, I need to. You have to answer this in 24 hours of what you want to do if you're in or you're out or we're like shutting the whole thing down. And I was like, okay. So at that point, I called Marina and I just said, listen, this is what's happening. I have no idea what's about to go down. But like, is there a world where what we're doing right now, which is like these like events coexist with creating, cultivate? And is there a world in which you want to be the CEO and like run it day to day?

And she's like seven years younger than me, very different like, you know, a point in her career. And she was like absolutely yes. Like, no hesitation. Like let's go. when I was like, okay. So I called, I basically went back and was like, listen, like, if we're going to put this up for sale, I want to, like, throw my hat in the ring, which changes things because then I had to, like,

recuse myself from the board and, like, bring in a third party. And, like, we'd involve a bunch of people. And then basically over two months of a very gnarly, like, back and forth, like, we end up getting the company back, which is amazing. But it was, like, starting from zero. Well, because that's what I was going to ask. So watching it changed from the outside into like more of a wellness space, was that hard to watch or did you disassociate or what it was? I disassociated for sure.

Also, like I would still go to the events and it was just so interesting because it would be like people had no idea who I am, which is fine. Right. But I was like, oh, this is like an entirely different audience. It's a new girl. It's a different world that I'm no longer part of really in like many ways. Like walking up like it was like people were like, did you check in? And I'm like, oh, right, okay. Like, it was just like a different thing.

But I was like rooting for it. I was still like wanted to be successful. So when you buy it back, are you changing the concept again? Completely changed the concept. So basically we buy it back. And it's essentially like starting over. Because like there's no employees. There's nothing.

We just have these like assets like for the business. And, you know, immediately it was funny because like Marino was like, okay, so we're going to go back. We're going to do like exactly what you did. Right. And I was like, no. I was like, we have like the rarest opportunity in the world. We get a legacy brand that's beloved and we get to do whatever we want.

Like we get to literally start fresh. Yeah, that's exciting. And so exciting. And so one of the things that she was very passionate about that I actually think was the right move was our model when I was running it was so many events, like 75 plus events a year. Our own events, events with brands, events with influencer. Like, it was just so many events. And I think because the time period that had passed, like now brands do their own events.

Creators have their own events. Like there's just like that world that we existed and no longer existed. And so we wanted to do something bigger and better and venture backable. And so we decided to launch the festival. And so the festival is a three-day event. It is multiple stages, thousands of women. We call it Coachella for Career Women. It really is like musical performance.

We had Dochi perform last year. That's cool. Yeah, it's like amazing. How the heck do you get dochi? That's a whole other story. We got her before the Grammy. Thank God. Oh, okay, good.

Oh, my God. Yeah. I just like, it was funny. Like, I was like, this girl's going to blow up. I know it. And we got her very early. Thank God. And then obviously, like, to her star went, who.

Yeah. I mean, who we have this year is like even bigger and better. So could anyone come to this event? Yes. Yeah. So thousands of women tickets. We have all kinds of tickets, student tickets, GA tickets. It's so fun.

That's awesome. And it's just like. It's okay, so that's all the fun pop culturey stuff, obviously. But then on the flip side, we have this meeting program where you can connect with like over 15 people throughout the weekend for 15 minute meetings. So if you want to meet investors, you can book meetings with investors. If you want to meet PR people, if you want to meet influencers, you book these meetings so that you're getting like that ROI for your career. We also have a place called study hall where we're doing AI workshops. We're doing pitch deck workshops.

Like we're doing so many things. So it's like you can really curate what you want your weekend. look like. Because I was going to say, what does create and cultivate need to be for women now that it maybe didn't need to be 10 years ago? But the world and the industry has changed so much. With AI, with everything that's happened. So you kind of have to like evolve with the times every year. Align. Yeah. It's interesting because I think early days, fundraising and like raising money from venture capital was like a small piece of the conversation. Now it's like all anyone wants to understand or talk about is like the venture capital piece, raising money, building your business. The second thing is AI.

Claude, opening eye, whatever. Everyone wants to understand how to implement this into their business. And not just, like, hear people talk about it, but, like, literally sit with your laptop and be like, show me how to do this. And so the workshop piece, I think, has been, like, a huge part of it because it's obviously exciting to see people speak. But, like, I just think, like, that tactical hands-on type content just does extremely well for us.

Yeah. Oh, that's amazing. Okay, we're going to take a quick break. Summer always seems to mean more plans, more weekends away, somehow living out of a suitcase. and when I'm packing, I want to keep things so simple. I don't want to be bringing a million hair products dressing over whether my hair is going to cooperate or not. That's one of the reasons I've always loved having Nutrival as part of my routine because it

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Nutraful is offering our listeners $10 off your first month's subscription, and then free shipping when you visit NutraFol.com and enter promo code Vine. That's Nutraful.com, spelled N-U-T-R-A-F-O-L.com, promo code Vine. This year specifically, what is the intention behind the festival? Yeah, so really what, like, our goal is, is this is the, like, go-to weekend for any, and we say ambitious, women because we do mean women in the C-suite, women thinking about starting their career. Women who are like in their 40s who are like, I want to start a business.

Like content creators, it doesn't matter. Like we cover everything. We have four stages. One stage is like all business, right? So fundraising, et cetera. We have a content compound, which is all about content creation. So whether you are a content creator or trying to work with content creators. And then we have a mindset stage, which I'm really excited about.

So that is all about like balance wellness, like the mentality behind it. We're doing a lot specifically around like also, also things like breast cancer detection and the things that you kind of like put to the side when you're building a business. And then we also have like a test kitchen, which is all women in food and beverage, like getting products on shelves. It's like crazy. So you can go and as mentioned, like you can really make this however you want. If you're like, I need to go and find an investor for my business or I need to go and figure out how I'm launching my business or I'm just launching a product. Like it really can be whatever you want it to be. And like we wanted to, we want you.

to walk away feeling like you had ROI on your experience for your business. Like the conversations that women are asking for and needing are so A to Z. Yeah. Like everyone's, we're really doing the most. So that sounds like you're keeping up with what you need. But truly every girl is doing the most. Like I always laugh, but I'm like, we're learning a new language. We're going to Europe.

We're launching a business. We're raising money. We're investing in. I'm like, I don't know any man that's doing that. No. We don't. Wolf probably gets so annoyed at me because I'm always like, bashing men on this body.

Yeah, exactly. No, but it's like, women who bash men have, like, the best boyfriends. A hundred percent because we know. Are Gen Z founders asking different questions than millennial founders? It's so wildly different. Like, here's what I'll say. Gen Z founders, and I do love this, have the most confidence and audacity around what they're building.

And it's so nice to watch because I'm like, I feel like a little. little bit as an elder. I'm like, yes, this is what you need. Because that was not what existed, like when I was launching businesses. Which means that the people of our ages are using our voices in the right way that the younger generation are looking up to, which is great. It's great. It's a totally different world for them. The opportunities are endless. Also, it's like, legitimately for my first business, I built my website. I learned HTML and coded a website. Now they're like, I'll whip this up on Squarespace. I'll like just AI, my whatever. It's like it's never been.

And they've got a deck and they've got it all laid out to spreadsheet. It's never been easier for anyone to start a business right now. And so the attitude around it is just so different, you know, which I think is amazing. Which also makes me think, how do you create a space where you're talking to 22 year old creators, 35 founders, 50 year old executives? So one of the things that we really talked about when we relaunched the company was from launch to legacy. And like that is the conversation we want to own. And so I think that's. I think that's the best way to reflect that is by having diversity on the panels.

Diversity in race, diversity in age, diversity in position at your company. And so having that spectrum and those conversations cross-generation is how you're able to speak to everyone. Because frankly, like, I need to learn from Gen Z. Like I'm like, you tell me your ways. And then at the same time, I want someone I can relate to and be like, that's what I'm going through. So it's really through the curation of the panels. That's cool. Through all of this, you also had to enter a cancer journey.

Oh, yes. What year was that that you got diagnosed? Last year. It was? Yes. And are you clear? I'm good right now. Yeah.

So essentially, and we were just chatting about this, but I moved to New York a year ago. Yeah. So I'm a big, like, everything happens for a reason, like a person. So I was in L.A. for 16 years. And I had wanted to move somewhere probably like the year 14, but like the thought of like selling my place, leaving my friends, leaving my Pilani studio. Like, I had like a. comfortable. You get so comfortable. But dating in LA is like a true hell that no one deserves.

Truly. And I was like, I never leave my house. If I do, I go on the worst states of my life. And like, why am I here still? Like, there's no reason for me to be here. But like, where do I go? Right. To like start over. Like, ugh, kill me. And so, but I like challenged myself. I was like, okay, I am going to Airbnb in like three different cities. This was like my goal. And the first one was New York. And so I got an Airbnb for a month. All my friends were like, okay, perfect. I'll come week one. I'll come week two. I was like, no. I need to be alone.

I need to know what it's going to feel like to be alone where I have to like make my own meetings and like go on dates and figure out my way around the city. And I did it and like completely fell in love with the city. I felt like back in. With New York. With New York. Okay. I felt so much more in my element and alive again and like out of my comfort zone. Like I remember talking to my mom and my mom hates change.

She's like, oh, I don't know. Like sounds like a real boomer Yeah yeah totally big boomer energy And I remember calling her and she was like You sound happy Like and when my mom says that She was like I think you need to move there And I was like okay and so I put my house on the market

Which was like a weird time And it like it was like post fires Whatever and essentially got this like All Cash offer from this girl who's like I want to buy all of your furniture Like meant to be Yeah like clothes in two weeks I was like cosmic godwink

Yeah perfect So I move here kicking off my journey. I turned 40. And like basically I'm getting like all these pings that are like you need to schedule your mammogram. Like like the auto, whatever. But I was like it's my first one. Like I just moved here.

I need to get like, but it was all for LA. So I'd like find a doctor here. I had to redo the thing. So I was just like putting it off. Yeah. So I'm like, it's my birthday. I'm going to Europe. Whatever.

Like who cares? And then the weirdest thing happened. I started having like a pain in my left boob. I was like this is so weird. Like it kept like reminding me. I was like, I got to do the like do the thing. So anyway, I meet my boyfriend. like new boyfriend like you know going really good moving really fast he like um i go to get my first

mammogram and they're like um yeah like basically a week later they're like oh it came back like kind of abnormal like whatever come back for a second one no big deal i'm like no big deal like i don't have a lump like i'm fine go back in and i go and i do it and then i'm sitting in the waiting room forever and i'm like why is going on like did they forget about me i'm so confused and so i go to the front I was like, I'm just like, no, no, no. Like, you just wait. I'm like, okay. And then they call me back.

And basically this woman's like, okay. So the radiologist basically saw something that we don't like. But essentially it's like the way that she described it was essentially it's like these calcifications that are like by themselves normal for your age. But when they like clump can be a problem. And she's like in their clumping. So you have to get a biopsy. And I was like, okay. But again, I was like, okay, sure.

Sure. So I started going in for that. I go in for the biopsy, which is like very intense. And my boyfriend's there. I was like, great. I'm like, sorry you're like going on this weird journey with me. And I get, and this is the first time that basically after the biopsy, the woman's like, okay.

So essentially like there's a scale. And we're going to find out if you're like pre-cancerous, benign, no problem. or it's like stage zero cancer and it's like, you know, a different conversation and blah, and she's like, I don't think it's that. And I was like, okay, great. So I leave. I'm like, no problem. I basically you'll know within two weeks on the portal. So I'm like checking the portal and like essentially like two weeks go by. And I'm in Arizona for work. So I'm calling the portal. And I'm like, hi. I'm checking the guy on the portal's like, I see the results. You don't see the results. I'm like, I don't see the results. He's like, okay. Like, I'm like, can you tell me what they are? He's like, no, legally I can't do that. I'm like, okay. Whatever. So then I get a. phone call back and I'm thinking it's the portal guy. And I'm like, hi. And she's like, oh, it's Dr. Bilba. I'm like, oh, she's calling to tell me because the portal's not working. And she

basically was like, um, are you like, do you have a pen? I'm like, sure, yeah, like, whatever. And she was just like, yeah. So it's stage zero cancer. And I was like, like, I feel like I blacked out for the conversation because I just couldn't believe it. And she was like, it's like double positive. It's level two aggressive. It's like she's saying all these words and I'm just like, like writing it down. And. And she was like, so you need to call like MSK, like Morrison Kettering or NYU. It's so overwhelming. You're like freaking out.

I call my sister obviously. I hysterically cry. She's Googling and AIing and like trying to figure it out. And then I like call my boyfriend. And I basically was like, listen, like we're new. He had just moved in. I was like, I don't know if I'm about to go on like a six month chemo journey or whatever. And so I'm like if you want out like.

Oh, you know you didn't. Yeah. And he was like, he's like, no. Imagine he was like, this is. Yeah, I know. Could you no matter? But also like that would make or break like a thing. Totally.

And so like it was so sweet. He like flew out the next day was like an expert on breast cancer by time he landed. I was like I've listened to 19 podcasts and like read these like journal. Like he's so sweet. Like the best. Bless. And basically like here's what I'll say like my medical experience previous of this has been like shitty. Probably like everyone else is.

Memorial song Kettering is like best in class. Really? Like took such good care of me, got me in immediately, walked me through all of my options, like, walk me through the process. And luckily, I don't have breast cancer in my family. I don't have any of the genes. And they felt like with the lumpectomy, which is like the next step in this, like essentially it's like a mini mastectomy. They felt good about what they had taken out and that it had clear margins. And so essentially, like, I'm just high risk for the rest of my life.

And I have to go back like every three months. Oh, three months. Yeah. Wow. Now, did that change your relationship with your body? I feel like stuff like that can... For sure. I think like I...

It was a few different things. One was like the ironic part was like I feel like I was at the healthiest I've ever been. I was like working out, eating good, doing everything. Like I was feeling like the best. So I was like, no way. But again, body keeps the score. For 10 years, I wasn't taking care of myself. I wasn't eating well.

I wasn't working out. And so I think that just caught up. Yeah. But at the same time, I think hormonally, because mine is double positive, it means it's hormonally derived. It just, I became very obsessed with like hormones and like the effects and where I'm at in like the specific circles and like my period and like how it all sort of plays together because that all informs so much of what's going on in your body. So how do you try? Do you have like an app that you use the text? So yes, I do use a few different apps, but I will say two things.

One is you can never get a baseline for hormones because they were always changing. But what I did do is I went in for this thing called biograph. Have you heard of this? No. Okay. So it's only in New York and San Francisco. And basically it's six hours. You go in and they essentially do every test imaginable.

So they do blood work, full body MRI, dexas scan, eyesight scan, you name it. Like you're in there forever. It's beautiful. It's like really nice. But I did it because I was like, I just need to know everything about my body now. And what I love is that they connect all the dots. So they'll be like, okay, like your iron is low, but your blood D, whatever is fine. So like you need to take this supplement.

Or like, for instance, they found that I am like borderline osteoporosis in my hips. For being in 41, they're like, that's kind of abnormal. Why? So getting to the bottom of that, looking at exercises I can do. So just like I like having the information. I find it so empowering. So empowering. Some people don't like it.

I want every. Tell me everything. Everything. I just did a pernubo scan, which I love. The best. Found out I have endot tissue, so I have endometriosis, which does not shock me at all. I figured I had that because of the pain I go through every month. But like I got cis, no, fibroids removed.

They're back, larger than ever. How big? Not, I say larger than ever. They're just bigger than my last one, but like four and a half centimeters. Yeah. So I got embolization. Have you heard of this? I just highly don't recommend.

So I had a massive fibroid. Yeah. It was like a, not a water mound, but candlelo. Holy shit. Crazy. I'll send you a photo of it. It's like not out, but like inside. It was like pushing against my whole stomach.

Oh my gosh. Because of pernivo. Yeah. And they were basically like you can have the surgery. And at the time I was like, I don't want to do like a crazy surgery. But they did this thing called embolization where I have this little scar on my wrist. You can kind of see it. Yeah.

They go in. No, you're kidding. Through your wrist? It's crazy. And they cut off the blood supply to the fibroid and it kills it. And so it sounds amazing. It was the worst pain in my life. Mamrie took care of me.

She thought I was going to die. Literally, she's like, I'm freaking out. Like, you're in so much pain. I was in so much pain. After? After. It was, I have questions about it. I don't think they definitely warned me in terms of like what it was going to be like.

But, yeah, fibroids are an indicator of hormonal impact. balance. Oh, yes. Yeah. It is frustrating because hormones do change so often that you're like, how do I even keep up? No, yeah, I don't know if you can. So then, so now you're like obviously very aware of what you put in your body, what you're doing. How is your lifestyle changed? Totally changed. But I also think it was like before that I was being pretty proactive about it. But like I have cut back my alcohol intake for sure. I'm very specific about what I eat. Like high protein diet, lots of greens, lots of veggies, and whole foods. I don't eat a lot of processed foods. Like, even like going out to dinner, it's like one of my favorite hobbies, but I have to

rein it in because I do you feel like shit after? I know. I know. I think about this all the time, especially moving to New York because I was in such a good rhythm in Nashville with like, you know, I have a big kitchen. I have my home. I was getting proper rest. I felt like I was, and I come to New York and I'm like, all I want to do is eat and drink. 100% every day all day. In like the first year, that is what you do. And especially having such a tiny little kitchen. Yeah. I'm like, well, I'd just go across street.

I have the best meal in my life. 100%. I know. I know. My boyfriend's like, I don't under. You're like such a weirdo in New York because I'm like, I'm going to make my own sauce. I'm going to make my own whatever. But it does.

I feel the difference. And so I just try to do it as much as I can. Well, you also have like sculpted arms. And I'm like, honestly, it's, I mean, it's just Pilates. But also it's like, for whatever reason, my arms just get ripped. Like, they're so nice. Thank you. You have like my dream arms. Now, did that diagnosis and now having it in your past, does that make you want to slow down at all? Or are you like, I'm more ambitious and I need to live this big full life? I definitely, I feel the difference in my energy levels. And I maybe isn't even correlated to that. But I'm pretty strong about my boundaries this time around. Like I'm like, I only take a certain amount of calls. I'm only doing a certain amount of things. I'm not going to get to the place that I because it was so unhealthy. Yeah.

It's healthy. I mean, I feel like women are realizing so much about what matters about how we, you know, fuel our body, how we take care of our body. And it's great that we're all doing that. But it's also scary because it's for a reason because you just hear of so many horror stories now. Totally. Yeah. But I think like the good news is I do think we are in such a stage of early detection.

Thank God. Because growing up, anytime someone had cancer, it was like always stage three. or like the worst case. So thank God. And if you really pay attention, like, and unfortunately it's so expensive. But if you can, like, just push your doctors. Like, I think that's the biggest lesson I learned is like, especially like all my friends who've now had breast cancer or gone through it.

It was like they knew something was wrong and had to push and push and push to get the MRI to get the blood test, to get the whatever. And so be aggressive with your providers. I think that's the key. God, we shouldn't have to. I agree. I know. But like, yeah, it is what you have to do.

Also, just on top of like our health, our hormones, everything we deal with, I feel like there's also this weird thing where women are just told to like, especially now, build your own life, make your own money, become whole, heal, grow, glow up, all this stuff. And then somehow be soft and get in your feminine era and not be intimidating. Do you feel exhausted personally by the contradiction or is it just me? No, I feel so exhausted. Yeah. Like, it is such a hard balance.

I feel like there's so much pressure on women to do, I mean, you can't open TikTok and it's like, you need like this surgery and like this cream and this thing. And it's like, okay, we're going to do that. And then like, oh, go, you got to make sure you look good and like have the best outfit. Keep going. I'm going to show you something. Yeah. And it's like I, there is so much pressure. It's not enough to be smart and ambitious. It's not enough to be pretty and whatever. It's not, it's never enough. And we keep moving the bar. Yeah. And I think it's ridiculous. I think at the end of of the day, like, we have to set our own boundaries of like what we want out of our lives and like also be like the only ways we need to be softer is on ourselves.

Yeah. Oh, God. I think that the truth. It's, I just saw this and I was like, I know I'm part of the problem because I was talking about this on my last podcast from the guy that was in here before you because he got a facelift at 33. I've gotten like my blef. I've got and I'm like, am I contributing to the standards that as being.

because of my own brainwashing, or am I doing it because I actually do enjoy, like, feeling young, looking young. But then I saw this. Listen to this. Okay. Hold on. She's so pretty. Let's dissect the ratio between her cheeks and her nose and her lips and her bust and her waist and her hips and the angle of the arch of her brows and the slant of her eyes and the sharpness of her jawline.

And what does she do? What does she eat? For baby glowing gummy gummy and you plump, plump, porless skin. And what's her fitness routine? For ballerina arms and a tight little waist and dimpleous tan, honed legs, drop the fitness routine. Drop of what you eat. Drop all the links.

What can I do to glow up? What do you think? And everybody on the internet has been asking, how old do I look? What can I do to look forever sexy and 17 with endless collagen for a tasty, juicy, youthful look with an abundance of likes? It's the booming business of being hot. When you wake up, first thought, body check. Are you breaking out? Are you forming wrinkles? Do you have new pimples? Are you morning skinny? Are you bloated? Are you naturally pretty? And what kind of pretty? And what's your season? What's your colors? Anti-aging, anti-aging, anti-aging, anti-aging, anti-aging, anti-aging, anti-aging, buy all these products, and then you'll be pretty. And so what's your ratio? And what's your And maybe it's just time to see now.

It's, but that's reality. It's like, you think we're getting so far ahead in certain ways and then you realize what it actually is. And I'm like, oh, no. No. Yeah. I think like I'm hitting the phase of, I'm like, I want to age gracefully. I want to look like myself.

I think that's also a part of it too. Yes. But I also'm like, if it's going to make you feel better and you want to do it great, I do think all of these 20 somethings and 30 somethings getting crazy plastic surgery. Like the facelifts and stuff like that. It's just, it makes me sad because I'm like, I feel like your youth is like, I like looking back and seeing like me being kind of chubby in my 20s and like being like, I'm so excited. You know, like you, it's just like it makes you you and like I also think like I don't want a society where everyone looks the same. I know. And people are usually hard on me because I have done like a couple

things. But at the same time, I'm like, I actually do freak out to change what I really look like, even though people think, oh, you don't even look the same. I'm like, but that was 10 years ago. And you also hold me to the standard of I should look the same at 29 when you first saw me on your TV screens to now at 41. And I'm going to change regardless, but I really haven't done that much. Yeah. No, totally. Like in reality, I mean, it is true. I look so different than I did in my 20s. I think that's also like when you hit like your mid 30s, like so much of your like the way your face looks. Like a lot of things just kind of slim out or like it becomes like a different thing. But yeah, look, I think do what makes you happy.

But I know, but we got to think about these things. We got to think it's exhausting. I'm talking to myself right now. Yeah. I know totally. Okay, we all know this feeling when your to do list is so long. You don't even know where to start. Oh, I feel like that right now, actually.

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Starting a podcast in 2026. Invest. Tell me why. Okay. So I do think podcasts are about to have a massive shift. You do? I do. I think that we're going to start to see a lot of podcasts come into the forefront that are specifically around like weekly insights, daily shows, things of that nature. Like, it's about to become more prevalent in that arena. Like I think we obviously, have like the highly edited interview format that people love and that people know. I think, have you heard of TPBN? So it's like tech bro, whatever. It was acquired by Open AI for 150 million, like something insane. They've been around for like a year. All they do is daily news on like the tech industry. And like that is the podcast. And I think we're going to start to see more niche down

daily and weekly shows. How do I keep up with the times with my podcast? Do I change the format? I think like, well, here's what I would say. I think like the interview format is. is here to stay. Yeah. I think people tune in for you, um, which is like a great thing to have. They're sick of me by now. No. I don't think they are like people come for you, right? So at the end of the day. So I think if you can figure out a way to do you, and I don't know, you might even do this, but like something that's like quicker weekly, daily, just you bits. That reeks of effort though. It's so much time and it's so annoying. But I do think like more of that ownership would be interesting. Okay, then my next question is launching a substack. Should I do that?

Yes. Okay. So yes, I would say invest because I do think substacks you own. Right. Like what is a substack for people listening? So substack is essentially an email newsletter. However, they've built it in a way that it feels social so that like when you read one substack, it recommends another substack and you kind of create this like quick following within a substack. There's a lot of high engagement as well. Essentially, what I like, like about substacks is a few things. One, it like reminds me of like the live journal days of like being able to like write out on all your thoughts. Two is like you own that audience, right? Like whereas like Instagram you don't own that audience, right? Like TikTok, you don't own that audience. Like, especially for someone where creation is like your top metric owning that audience, I think is important.

Okay. Um, AI generated influencers. Oh, hate it. Pass. Freaking me out. It's freaking me out. It's really a lot and it's going to keep getting better. What? Don't we want real people, though? We want real people, but people are not going to be able to tell the different. I know. Get out of here. Give me out of here. Okay.

Friends in business. Oof. I'm going to go pass on that only because I think it can work, like, it can work, but you have to be so brutally honest with each other. Celebrity skincare brands. Oh, enough. Pass. Unless you're like inventing a molecule. Right.

I'm like not interested. Okay. Pinterest making a comeback. I love Pinterest. I'm going to say invest. I will say I think I use Pinterest for very specific things within my life, but I am such a visual inspiration person. I would say now my algorithm on Pinterest is so good that I'm like, I go there when I

need outfit inspiration. It's all outfits for me. Outfits home to form. Outfits in home. But like I do shop from Pinterest quite a bit. I do too. I do too. Okay.

Snapchat. Pass. What are we doing? I agree, but it's so popular with the Jensis. The kids, I know, these days. Okay, let's go wellness. Cold plunge. Absolutely not.

Why? I hate it. I used to think it was so great. Now, I'm like, I don't think it's for women. I don't think it works. I will say when I did it mentally, I was like high. Yeah, it does like wake you up. Yeah.

I'll just splash some cold water in my face. That sounds great. Okay. Red light therapy. I'm into it. Smash. Smash. Yeah, let's use smash about that.

That sounds very cute. NADs. Yeah, on the fence. I don't know. Because we don't have enough data. But people love them. Matcha. Macha.

Matcha. That is another Canadian thing. We say Americano. We say avocado. Matcha. I love that. Your pass? Pass.

It tastes like dirt to me. I love it so much. No, people love it. Or a ring. You know, I want to say I don't have one, but I would like one. I love mine. Okay. People are obsessed.

I need to get one. I really love it. GLP ones. It's smash. I'm into a GLP one. I'm on a GLP one. You are? Yeah, I started microdosing a GLP1 last year.

It has changed my life in the way that I, and it's like less about like weight loss for me. It was inflammation. Like, I've heard that this would help with endometriosis, but I'm too scared. I don't want to lose. I work so hard for my muscle. Yes. And I'm so scared to lose it. I do a compounded one with glycogen.

So it helps with preserving muscle. I will say, so I'm on the teeniest time. the lowest dose you could ever be on, you have to work out. Like, you have to weight lift. You have to be protein. Like, if you don't, like, it's not great. So it's like, you have to commit to it, basically. But I was doing that anyway, so it wasn't like a huge lifestyle shift.

Okay. Okay, let's go into investing. Country clubs. You know, pass. I don't need it. Private membership's probably the same. Yeah, pass, I would say. Okay. Electric cars. I'm into electric cars. I like an electric car. I think it is the future. I just

think it's taking a while for people to catch on. Okay. Next category, dating. Dating apps. Someone needs to invent a better one. So, like, let's invest in that. Like, let's figure it out. Yeah. Maybe we should start that together. Yes, yes. Let's do it. Matchmakers. Pass. Worst experience. Worst experience. Oh, no. Yeah. Okay. What was what happened? Oh, God. Okay. So legally, I don't think. I can say their name. I went for this matchmaking service. When I tell you the worst people I was set up,

I felt like a sick joke. I was like, this is a joke, right? Like, and paying five figures? Yeah. Like, unreal. Yeah. That is insane.

Bad, bad, bad. Don't do it. Soft launching on Instagram. Pass. Like, we're past it. Yeah. Okay, money. Bitcoin.

Pass. I mean, if you can get one for cheap, sure. Angel investing. Smash. So into it. For people who don't know, I've looked it up today. So now I know. But tell me what.

Okay. Well, we got to get you involved. So essentially, Angel investing is investing in companies in the private markets. So like public markets or the stock exchange, that's where you invest. You invest in the private markets and you make money when they eventually sell or do a secondary or something like that. I do want to get more into investing. Okay. So separately, I will talk to you after this.

So I have a company called Cherub. Tareb connects creators, influencer celebrities to startup founders, essentially, who are looking for both cash investment but also sweat equity. So creators are doing a lot of equity deals where they essentially will get equity in these companies in exchange for strategic consulting, posting about the business, doing press, things of that nature. And I mean, the best example of this is obviously Alex Earle and Poppy. But there's so many cool companies out there looking right now for creators. and you can get in on these companies that you would talk about anyway, for the most part. I did invest in Fia. Oh, yes.

Okay. Yeah. Amazing. Yeah. Everyone. Which is so good. I saw the list. I was like the Kardashians, Alex Earl.

I mean, insane. Oh. And that was like the Super Bowl of investment. I mean, they had so many creators on the cap table. But there are so many good companies out there that are just like looking right now for this type of thing. I have a good one. I have a few good ones for you. Okay.

Can't wait. And last investor pass, this is just for fun. Pickleball. Listen, if it was four or five years ago, I'd say invest. And I do know a few founders of pickleball companies. And it is a huge trend, but it's crowded now. I know. I just get excited for old people to move their body.

A hundred percent. And it's like, now there's Paddle or Paddle or whatever. Like, oh, the Paddle. I'm like, what's the difference? It's crazy. Crocs. Love. Why not?

I love Crocs. Sox of sandals. If it's a high-heeled sandal I love that little look Okay And then Airwant smoothie Too expensive Pass

It's insane It's insane Oh it'll give you this skin bowl It's got collagen I'm like but you'd have to drink one every day For you to start to see something in three months And they're like $80 a smoothie Also the one I got was very sweet

I was like ooh I don't even like want this Yeah But now I'm hungry because I have not had breakfast And I have a four hour drive to the Hampton So you got to eat your protein. I've got to go get my protein. And I'm very big on protein and fiber right now are my two things that I'm really invested in.

Tell everybody where they can find you, where they can find this app that you have. What is? Cherub. Yeah. So crate cultivate.com for all things, crate cultivate. Cherub is invest with cherub.com. And I'm just like mostly on Instagram at Jocelyn. Amazing.

Thank you so much for covering today. I, Caitlin Bristow. I'll see you next Tuesday. Welcome to Pluto phone. If you know the name of the movie you'd like to see, just stream it for free on Pluto TV where all your blockbuster favorites are landing all summer long. Catch Anchorman, the legend of Ron Burgundy.

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