Off The Vine with Kaitlyn Bristowe - Lo Bosworth: Vaginas, Being a Woman & Loving Yourself Well

Episode Date: September 26, 2023

About half the population has one, and yet there is STILL shame? We’re talkin’ vaginas, Vinos! Lo Bosworth joins Kaitlyn in NY to share what she’s learned as the founder of an incredibl...e women’s wellness brand, Love Wellness. From vaginal health to business advice and everything in between. These two talk about destigmatizing discharge, why women’s health is so reactive, and how the brain, gut, and vagina are all in cahoots. (Who knew?) This episode is packed with so many tidbits of knowledge, it’s the education we wish we had in school. Plus, Lo and Kaitlyn get into the challenges of entrepreneurship, the importance of self-care, and the luxury of having a good night's sleep. Oh, and Lo tries convincing KB to hop on the Sex and the City train – will she do it? Who knows! Cheers to celebrating womanhood and kicking vaginal stigma out the door! Find more resources at lovewellness.com or @lovewellness on Instagram .  THANK YOU to our sponsors! Check out these deals for the vinos: Clarins — Use code VINE23 at checkout for 10% off and a free 7-piece gift of skincare products at Clarins.com.  Curology — Get up to 6 skincare products FREE–up to a $52 value–with free shipping, and a no-cost consultation with a licensed dermatology provider when you go to Curology.com/VINE.  WaterBoy — Get an exclusive 15% off discount when they use the code VINE at Waterboy.com.  SKIMS — SKIMS “Fits Everybody” and more best-selling essentials are available now at SKIMS.com . After you place your order, select "podcast" in the survey and be sure to select Off The Vine in the dropdown menu to let them know I sent you!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:00 Okay, let's talk about the original enemies to lovers story. Before all of our reality TV couples, before the rom-coms, we binge, there was Elizabeth Bennett and Mr. Darcy in pride and prejudice. And Audible has just dropped a brand new original that will have you completely hooked, I am. It's not just any audiobook. This is a full cast performance. So Marisa Abella, you might know her from industry, brings Elizabeth Bennett to life.
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Starting point is 00:00:58 So whether it's your first time experiencing Pride and Prejudice, or you've read it a million times, you're going to fall absolutely in love all over again. So go listen to Pride and Prejudice now at audible.ca slash Jane Austen. This episode of Off the Vine is brought to you by Claren's. Use code Vine 23 at checkout for 10% off and a free seven piece gift of skincare products. Curology, get up to six skincare products free, up to $52 value with free shipping and a no-cost consultation with a licensed dermatology provider. when you go to curology.com slash vine.
Starting point is 00:01:30 Waterboy get an exclusive 15% off discount when you use code vine at waterboy.com and Skims fits everybody and more bestselling essentials are available now at skims.com after you place your order, select podcast in the survey and be sure to select Off the Vine in the drop-down menu to let them know that I sent you. Hey everybody, welcome to Off the Vine. I'm your host, Caitlin Bristow's Viginas. That's what we're talking about today. I've got Loeb Bosworth on the pod. Half the population has one. Let's talk about them. We talk about her starting her own brand, what you need to know and where you can get started. Enjoy. There's just something about talking for four hours. It's exhausting. That's exhausting. Yeah. But I also get exhausted very easily. Like I was telling somebody, I don't know what it is about sitting and traveling, like sitting in an airport onto sitting on a plane to go to somewhere that's like an hour time difference. I'm like, I'm like, I'm excited.
Starting point is 00:02:27 exhausted like what was i doing just sitting i know i think it's i don't know what it is but i completely agree with you i get exhausted but i've also had covid four times have you had covid four times i just took a test this morning and just because i like to take tests i woke up this morning i thought it was i was like it's either ac the ac in here or covid and so i took a test negative thank god yeah i wouldn't be here no and i've it was as soon as i got up and drank water i was fine and then i took the test I was like, oh, it was clear. Do you ever stay in AC and the air conditioning just, like, attacks your throat? You know, I have my air conditioner on year round in my bedroom. So, like. You like to be chilly when you sleep. Yeah, 66. 66. Yeah. Oh, I'm like a 72 toaster strudel. Oh, I hate that. No, no. Oh, I love being cozy and warm and I love it.
Starting point is 00:03:13 66. 66 for me. That would make me not want to get out of bed because I'd want to stay in the covers. You know how in, what country is it, where they like leave their babies in their little strollers on the sidewalks outside? restaurants in the cold. What? It might be a Danish tradition or something. What? The cold helps the baby sleep. And it actually has been proven that a cold environment helps you fall asleep and stays. Really? Mm-hmm. Yeah. Oh, maybe I should try it. Yeah. My mother also used to like put us in like full flannel pajamas, flannel sheets, flannel everything growing up, socks. I used to just fry. So now I've gone to exactly. You're like, it's like a resentment thing for you. You're like, yeah, I'm going to sleep in the cold. I grew like, I'm so hot. Now I need to freeze.
Starting point is 00:03:55 Oh, gosh. Well, thank you for coming on the pot again. It's nice to see you again. I ran into you last time I was in New York. Yeah, you guys were at that restaurant. I forget what it's called, but it's delicious. Delicious fish. Delicious. Yeah. Amazing cocktails. The food was insane. That was good. I really enjoyed that spot. I can't remember the name of it. I think that was the first time we've met, but I've, like, obviously followed you for so long and, like, have high awareness of you. But. Oh, because we did over Zoom. And then I met you at that restaurant. Oh, yeah. Yeah. You're right. So I think that was our first time. God, I love in-person interviews. I love, in-person is just superior to the rest. I'm so sick of Zooms. And then last time you're on the pod, we talked about how you started love wellness and all
Starting point is 00:04:38 of that. And you were suffering from anxiety, depression, and chronic yeast infections, which nobody has time for. I mean, it sounds gross. That's, you know, like calling it a yeast infection just sounds gross. But it happens all the time to people. and you were like, what is going on in my body? Yeah, I guess this was when I first started the origin foundational story of the business, yeah.
Starting point is 00:05:02 Yes. So what have you learned that you think all women should know about their vagina? So you're like a lot. Where do I start? My goodness. So with Love Wellness, we're on year seven, year eight of the business now. Yeah. Congratulations. That's amazing. Thank you. Oh, my God. It's been a wild ride.
Starting point is 00:05:21 Yes, I bet. I'm finally taking a short vacation next week. Good for you. Where are you going? London just for a couple of days. Yeah. I love that for you. Yeah, for my birthday because we didn't do any.
Starting point is 00:05:31 Well, we did all work travel this summer. Yes. So when I first started the company, it's because I had a whole host of health issues. I'm like a sickly Victorian woman. Like I've had COVID four times. I had mono. I had a TBI. A fucking door fell on my head.
Starting point is 00:05:48 Like I just, oh my God. In 2019, a heavy-ass door in a restaurant came off its hinges and fell on my head. got to be getting me. Yes. And I had the worst concussion and I'm very forgetful. Oh, no. You're like long-term COVID and. Yeah. So if I lose my train of thought mid sentence just for my... At least you have an excuse because I, that happens to me and I don't have any excuses. So I'll help you out, though. But yeah, when I started the company, I was dealing with all these health issues and saw doctors for almost 18 months before I had any sort of like concrete data that I could go off of in terms of test results, things that actually showed something was wrong inside my body. Because when I was really
Starting point is 00:06:29 unwell, it was like depression, anxiety, UTIs, these infections, kind of like you said. And it took me 18 months for a doctor to even run a blood panel for me. You know, I went to the doctor over and over again and they're like, you're just stressed. You're just like, you need to sleep more. Like, here's some Prozac. Yeah. Yeah. Yeah. I'm going to try all these things, right? But as a woman, you really have to advocate for yourself. And finally, I got, because I think they were 16 me in their waiting room. Good. Because at seven, they're like, let's do a blood test. Yeah. Give the girl a blood panel. Yeah. And it turns out I was suffering from some really severe vitamin deficiencies. And it took me a while longer to kind of understand how that had happened.
Starting point is 00:07:12 But at first, when those results came back, at least I had a starting point. And I felt less like I was being gaslit by myself, you know, because I think you start to wonder at a certain point. You're like, am I, am I making this up? Right. Like, am I, is this? Is it in my head? Because the brain is a powerful thing and it really can trick you sometimes. Completely. And anyway, once I had that information, I was able to go back to different doctors and do my own research and understand that I think a lot of my issues, like at the baseline level, were being caused by a major gut health problem, which is very typical for people of our age. Like, we were the antibiotic generation. We grew up taking antibiotics many times a year. And of course, antibiotics are incredible, but
Starting point is 00:07:59 life-saving, but, you know, they can, they don't discriminate when it comes to bacteria, right? No, they wipe out all bacteria, right? And so, you know, like we grew up the antibiotic generation, taking ibuprofen and, you know, things like over-the-counter pain, medication. alcohol, preservatives, sugar, like there's so many things that can cause gut dysbiosis or like, you know, disruption of your gut microbiome, which can lead to having to be way harder for your body to absorb nutrients. And it also can lead to things like leaky gut, which can cause depression and anxiety, also supported by those vitamin deficiencies.
Starting point is 00:08:39 The vitamin deficiencies I had were directly tied to the neurological symptoms that I was experiencing, which is pretty spooky. And then the gut and the vagina are also connected on the same axis. So the brain gut vagina live on the same axis. The gut influences the brain and the vagina. And when it comes to the gut, your gut microbiome, if it's in good shape, it basically, like, we like to describe it at level. And this is like the bacteria, like, text each other from the vagina to the tummy. And like the gut bacteria, if they're doing well, they can influence the behavior of the vaginal microbiome, either positively or negatively. Right. So if your gut health is in bad shape, it's likely that you may experience, you know, a breakdown in like the immunity of your vagina as an immunity organ. Because the vagina is actually an immunity organ. If you think about it. Like you have your vaginal microbiome, which dictates or determines your vaginal pH levels. Yeah. Your vaginal pH to be acidic because an acidic pH or environment helps prevent the overgrowth of like bad bacteria, yeast, pathogens.
Starting point is 00:09:45 right protects you from bad stuff um and so like if your gut health is out of whack your vaginal health could be out of whack and it could lead you down a road of chronic infections right use infections bv uti's yeah like it's all the same kind of area and bacteria so anyway once i had that information i was like wow my doctors finally started to point me in the right direction they were like why don't you try probiotics why don't you try boric acids depositories But it really took so much self-advocacy for me to figure out and put the puzzle pieces together. And that was really frustrating for me. No kidding.
Starting point is 00:10:20 But the experience did show me that there was a huge opportunity in women's wellness, a huge white space opportunity from a product innovation standpoint and from a brand standpoint. When I started the company in 2016, it was the early days of like Glossier and Casper, right? like consumer brands with a capital B were really in their early heyday. And so I thought, can I make a women's wellness brand that tackles or like turn some of these things that we have been embarrassed by that are stigmatized into just routine, like into a wellness routine, right? Yeah. And can we like address these things head on and get ahead of them and work to actively prevent these things from happening through, you know, the wellness routine that we put out versus having to just to be reactionary to these things.
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Starting point is 00:14:23 Like, I remember having to ask my sister, like, why does stuff come out? Like, what is this? And she was like, it's called discharge. And I was like, why is this happening? I thought I was the only one it happened to. I love how you have so many great. resources on your love wellness website. It really is so helpful. But can we talk about what people are embarrassed about? Discharge? What is it doing? What is its purpose? What is normal? What is
Starting point is 00:14:47 abnormal? We should get Dr. Horton on here to talk about vaginal discharge, but I'll do my best. And that's the doctor you work with for your company. One of our medical experts. Yeah. She's an amazing OBGYN. So it changes over the course of your month depending on your hormones. So like the consistency changes. But basically like what comes out of you is just like, your body's natural cleansing mechanism, it's like dead skin cells and stuff, just like being sent out of the body. What I love about the brand is that we give you the education that you didn't actually learn in school. Exactly. And a lot of what we're sharing has been, you know, discovered in the past like 10, 15, 20 years. Yeah. Like women's research is so far behind when you
Starting point is 00:15:30 compare it to research surrounding men's sexual wellness and health. Right. And, you know, when I started the company, nobody was talking about vaginal probiotics and the benefit of that. People didn't even know what I was talking about. They're like, I eat yogurt. I'm good. Yeah. And so, you know, sort of consumer understanding has changed dramatically. Yeah. You know, in the last 10 years when it comes to subject matter. But I mean, really, like we had like maybe 30 minutes of sex ed in school. Yeah. Oh, yeah. Right. And like it was like one day. They were like, we're doing this today. Correct. And that was it. Pregnancy and STD. Yeah. That's it. You don't actually teach. You don't actually teach. And it. I don't actually. you how your body works and so we're left in the dark they still don't they still don't and you have to if you want really good guidance from your doctors you already have to be well researched and well read to come in armed with questions and like have kind of a general you know exactly like and have a general understanding of kind of at least how you feel and what's going on to be able to like ask the right questions why do you think we are so reactive when it comes to
Starting point is 00:16:37 women's health? I think it's because we have been taught since day one that, you know, these are your private parts. Like, this is your private business. It's like between you and your doctor. At least now, I think women's issues are more of a conversation within a community of women. Yeah. You know, we have come that far where more women I see are comfortable talking about these things to each other. Yes, totally. But it didn't used to be that way. When I started the company, I was like, am I the only person on the planet having these problems? I didn't have, I wasn't armed with consumer research, right? You know, it's my first time starting cooking. You're like, is this even going to be a thing? Exactly. I had no idea. I was like, is this
Starting point is 00:17:17 just me? And if so, sad. But it turns out it wasn't just me. It can't be. And you're like, oh, wait, it's probably like. It's probably everybody. I was going to say it's probably 100% of women either need knowledge, feel shame, have something going on in their body that they're unsure about. questions about like certain things that you've again never learned about in school and now we can finally start talking about it as women together I mean we just launched in Walmart so if that tells you anything it should tell you a lot that's like the state of the category and where we're at that's cool Walmart yeah nice vagina is going super mainstream yes I love that I mean that's why we're here talking about it today yeah I think it's great
Starting point is 00:17:59 and like you said about advocating so hard for yourself it takes like 102 doctor's appointments to even confirm that, like, I found out I have PMD. Even still, I had to go through a few doctors to find that out. Here, it's like you really have to fight for it. Yeah, I've never been to a Canadian doctor. Yeah. But I can't have a perspective on it. I don't know. It's just interesting. Women's health is fascinating to me in general, but especially when you're dealing with something like that people have found such a taboo topic around. Yeah. But you created a brand around it, which is amazing. Do you have PCOS or PMDD or no? I mean, I get like bad PMS sometimes. Yeah. There is historically from me, like when I was experiencing really bad depression and
Starting point is 00:18:41 anxiety, like my PMS was really, really bad. Yeah. But I feel like it like fluctuates, you know, depending on overall health. What do you do? Do you have any self-care routines or practices that you do in that time that you find helpful? There are a lot of natural ingredients that have been clinically study that support and ease the symptoms of PMS and PMDD. And so Mood Pills is one of those products that has organic chaspery root in it,
Starting point is 00:19:06 which is like a miracle ingredient for women's bodies, Oshmogandas, which is a great adaptogen, things like that. St. John's wort, which is for some people, not for everybody. Medicine comes from plants, right? Like the prescriptions that we get are like the chemical forms for the
Starting point is 00:19:23 most part of like plants. And so I don't think it It takes a ton of brain power to make the connection that you can look to the earth for, you know, ingredients from nature to help support your body, right? Like, you are what you eat. Right. Truly. At the end of the day. And I think when it comes to PMS in that time of the month, too, just, I mean, I'm PMSing right now.
Starting point is 00:19:45 And I just didn't interview with somebody. And I was like, you know, I'm PMSing. I'm just going to get the bagel. Like, I know the gluten kind of flicks me up. But like, I'm just going to eat it anyway because I want it. It's about balance. Right. She was like, me too.
Starting point is 00:19:55 I'm getting the bagel too. Perfect. We're in this together. Yes, we're in this together now. But, I mean, PMS is like, God, like, I've started to look at other people who exercise differently throughout their cycles. And I've started to adopt that practice. Yes. Do you notice a difference? Well, like this week, I'm so tired. And I started running a couple of months ago. Oh, good for you. Like jogging really slowly. That's called what it is. Yeah. Jogging slowly. That's what I do when I run. Yes. Yeah. Jogging. I'm the slowest jogger on the West Side Highway. You know what? You're out there. No shame in your slow jog game. But I was like this week, I was like looking at my, I don't know, period tracker. And I was like, oh, it makes sense why I'm so exhausted.
Starting point is 00:20:37 It's the week before my period. And like, should I be out there running six miles? Probably not. You know what I mean? I don't even do that on the, you know, and I'm not being amazing. Yeah. I think like exercising according to your cycle has definitely helped. Yeah.
Starting point is 00:20:51 And like, just getting enough rest and listening to your body. And like, if you're in a bad mood, that's okay. Totally. Be in a bad mood. be in a bad mood. It's fine. You don't have to like squash those feelings all the time. They'll bury it. Just be in your bad mood. Just be in your bad mood. When I ask people like, how are you doing? And they give me an honest answer. Like, I'm actually having such a bad day or this happened to me. But I'm like, thank you. I love when people can be honest about that kind of thing. You should move to New York, girl. Yeah, seriously. That's true. I'm in the south where everyone's like, they're having a bad day than a good day here in New York City. I'm literally in the south where everybody's just like, oh, bless your heart. And they like their hair is done to go to the grocery store. and it's just everybody's happy, go lucky, and everything's great and perfect.
Starting point is 00:21:30 Everyone's happy on the side, yeah, no. Pleasantville over there. Do you have a medical background or you just have done so much research on your own? No, I'm just a hyper nerd. I mean, I wish that I was a doctor. If I could go back and do my life over again, I would have gone to medical school and, you know, be practicing. But I just have a deep interest in the subject matter. And you're very hands-on. I have done a bunch of research. Yeah. I mean, I have always led our product innovation at Love Wellness. from day one and continue to do so. I hired a new CEO. In March, I was the CEO for the last seven years and was like, okay, we need a real career CEO now. I was like, I don't know how to
Starting point is 00:22:09 manage 40 people. Seriously. The managing people is the hardest part. It's so hard. It's so hard. And you've never done it before. You're a first time founder. How are you supposed to develop talent? Like when you have not done that yourself, right? Like you are developing as an individual within your own company. How are you supposed to manage the development of a young UX designer when you don't know how to do that? Right. So bringing in that CEO was critical. And it's given me so much more time and like energy back so that I can focus on innovation, on marketing, on like the brand and who we are and we want to communicate. That's awesome. So do you have like a brand slogan? Love yourself well, which takes on a couple of meanings.
Starting point is 00:22:55 Um, next year we're doing a big rebrand, which I'm really excited about. Oh, that's awesome. Yeah. We're like, do we, can I talk about this, Anna? Yeah. Meg's going to kill me. Get people excited. I love it. Yeah, we were coming out with a rebrand next year with like updated, um, like, color systems so that people can better shop the brand and understand what products for what categories and things like that. So we're really excited for sort of like the next, the next phase. Yes. I love the growing and evolving as a brand. And I love, I'm, All for a revamp. Yes, it is so fun. I mean, there's so many people out there that want to build a brand and that are looking to have their own business. And what do you think your biggest learning lesson has been through all of this or the most challenging? I don't know. Yeah. I would say that one of the things that I think is really challenging for business owners right now is just, and this is like kind of high level and it's not super personal advice, but it's important advice is that the economy is in a really challenging place right now. like a recession is real. It's really hard to raise money. And I think that there has been such a bubble built around consumer brands. There are so many consumer brands that have launched in the past couple years. And we're seeing that bubble burst. Like it's like a tech bubble that like goes bust, right? You know what I mean? You're like seeing a bunch of companies go under a bunch of
Starting point is 00:24:14 companies being sold left and right. And it's because, uh, D to C is an old business model now. You know, you can start as a digitally native business, but you have to be omnichannel to be profitable or even be close to profitable because to acquire a customer on the internet now is so expensive versus the heyday of 2019, you know, where you could get like a seven ROAS like on an ad. It's not like that anymore for any DC business. It is really hard to be digitally native. And so I would think really hard about starting any kind of consumer brand in the next probably two to three years because we're seeing so many brands be really challenged just because generally, you know, the state of the economy, which is like a big nerd answer.
Starting point is 00:25:02 No, I actually love that answer because that's like what I really think. And I have seen trends change. I wanted the big nerd answer. Yeah. As as my business has like grown and developed over time, you know, like we're not immune to the to the trends. Right. I mean, and to the changes. Yeah. And so it's like what's happening around you. is really relevant. Yeah. No, that's actually really great advice. So don't quit your job and go start a nail polish company. It's my advice. Not right now, anyways. Not right now. Right now is not the time to do it. Okay, Bachelor Nation, remember Connor Saly, the tall guy who stole all of our hearts when he spent his one-on-one date with Hannah Brown carrying for her when she was sick? That's how I remember him.
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Starting point is 00:27:37 And after you place your order, select podcast in the survey, and be sure to select off the vine in the drop-down menu that follows to let them know that I've sent you. What do you think your, like, ultimate goal is for the brand? I think international distribution would be a really wonderful goal. We have affected so much positive change here in the United States, and we're only distributed in the U.S. Because vitamins, cosmetics, like, once you go international, you are subject to a whole different governing body, rules, regulations, label requirements. And so we just don't have the team size and bandwidth to be like, guess what? We're launching in, you know, 10 European countries, you know, and our labels are now
Starting point is 00:28:22 in French and German and whatever. Yeah, that's a lot. That's a lot. Right. Like, there's enough to kind of do at home for now. But ultimately, if we could be an international brand, I think that would be just so amazing. I think, well, I always want people to dream the biggest they can possibly dream. So that sounds like, you know, if you're putting it out there and you believe in it, it can happen.
Starting point is 00:28:42 We're going to do it. You're going to do it. It's going to be in French and German and it's going to be international and you're going to be an international sensation business woman. You are a business woman. It's which owning a business I know can be super demanding. So what does your like day to day look like? How do you balance? I don't even know if I believe in balance, but how do you do like life and work? How do you manage that? So we're in the office three days a week. Our team is in New York. We kept our Monday, Friday, work from home schedule. But we've been back in the office for since the beginning of 2021. And I think it's really helped our team. It's really helped me as an individual because if I don't have some place to get up and be during the day, that's like when my isolation tendencies start to set in and like I get depressed and lonely, right? Like when you're home all day by yourself. So I actually love going to work. But I have a really healthy work life balance.
Starting point is 00:29:42 And it's something that culturally is just a part of who we are at love wellness. Like we work like 930 to 5, 530. Yeah. Like you don't need to work on the weekends. Right. Right. You don't need to do so much all the time. And I think we really try to practice what we preach, right?
Starting point is 00:30:01 Like we're a health and wellness brand. And to be well, you have to have time for yourself. You can't just be going all the time. That leads to burnout. That leads to health problems. Yeah. disease, illness. Like, take a nap, man. Yeah. Okay. I'm all after this. I am great at like leaving at five and going for a little run or a jog and taking a tub and going to bed by like 930.
Starting point is 00:30:23 Good for you. I'm good at that. My gosh. I wish my structure, my routine is so all over the place because I'm here. I'm in this city. I'm in that city. But when I am home, I am so good at going to bed early and having that structure. Oh, God, I need it so bad to just recharge to then go again. But I'm glad you have that balance because I mean, truly think about what a luxury it is to be able to go to bed. Yeah. For any person, whether you're single, partnered, a mom, a not, right? Being able to go to sleep is like such a luxury. And so if you have the ability to do it more often or with greater frequency, like do it. Yeah. Yeah. It's the little things you got to be grateful for in life. you know what I mean? Absolutely. Which to some people, that would be a really big thing. But
Starting point is 00:31:07 you obviously are known from Laguna Beach, the Hills. Do you feel like that helped you with your growth? Or do you think that you had to prove yourself more in that industry because of it? I think both. And this is a question I get a lot. Damn it. Try to be original. No, it's okay. It continues to evolve as time passes. My feelings on it continue to change. So it's actually, whenever I get the question, it's actually kind of fresh. Okay. Oh, good. So, you know, when I launched the company, I had an initial immediate success because I had an audience on social media, which came from being on television. So to be in a position of privilege where you can communicate with hundreds of thousands of people, what you're feeling or your experience is a mighty one.
Starting point is 00:31:54 Do you know what I mean? And so for me, being able to launch with that type of platform and network was incredibly beneficial. I think what was challenging was why should I take you low seriously in this position, right? Like, you're not a doctor. Right. Like, you haven't operated a consumer brand before. Like, why you? And the reality is is that if you have a deep enough passion for something, like, you can learn enough about it to make it happen. And ultimately, I never wanted my long-term career to be in entertainment. It was always something that kind of made me uncomfortable. Um, and so I was always trying to seek out for myself, um, an alternative, right? And again,
Starting point is 00:32:40 I started to share my story and it's quite an authentic one. And once I started to do that, um, I think because the conversations were being had for kind of the first time, like not a lot of people at that time were like talking about vaginal health or urinary tract health or whatever, um, that it was really easy for a big portion of the audience to identify because they were going through the exact same thing. Yes. And it was like the light bulb went off for people. And they were like, holy shit. Because it's one thing if you're just trying to sell a product. It's another if you can speak to it from personal experience and something that you've been suffering from and found ways to help yourself and here's what it is. Yeah, absolutely. And I think, you know, that authenticity
Starting point is 00:33:21 factor, you know, is a huge part of why we were successful out of the gate and continue to be successful. Also, the products work really well. So the innovation is incredibly effective and like husband validated. Like our products work. Yeah. And they're like game changers in the category. And so I think that was also a huge relief for people. You know, like if you keep getting UTIs or BV or whatever, you're like at your wits end. You can try anything to like solve your problem. Right. And so it doesn't matter if somebody who owns a business that was on a reality show owns that business. Like, you will try it. And if it works, like, amazing. And then you're going to tell your friends. And then you've now built this community of women who can talk about these
Starting point is 00:34:06 things. And I always talk about how community is one of the most important things when building a brand. And I think that's, that is such an important community to have women that can talk to other women about things. You never learned about your bodies about not feeling shame about what works for you. Try this out. And again, your website has so much information on it and good resources. So What is that love wellness community like? Are they just like a bunch of vulnerable women who come together and talk about vaginas? What is it? You know, it's evolved over time. I think for people initially, it was like really a place of discovery where these conversations, like I said, were being had for the first time. And I think we have a lot of people that sort of participate in community, but we also have like a big silent community of people that still don't want to like leave a comment on an Instagram post talking about their body, which I completely understand. we've never asked people to like shout about this from the rooftops you know what I mean like you are as comfortable with it as you are right um so I think that there's like a big contingent of people who are just there for the education and absorb the information and consume the products and then there's definitely a group that is much more vocal about how helpful and life changing the brand has been for them and both are incredibly important and valid you know what I mean yes you're right
Starting point is 00:35:25 Right. And where can people keep up with the community? I would say our social channels for sure. You know, we have always wanted to build like a true community platform. And we've like had sort of like beta tests of that here and there. But I would say our social channels. And even like the reviews on our website is like where you see a lot of community building happening. People ask questions. Other customers respond.
Starting point is 00:35:50 Like you can find a lot of information in the reviews products on the wall. this.com, which is really, really interesting. That is. So for women that are listening that have questions, do you guys have like a team that they can reach out to? Yeah, we have a major customer service. Amazing. Amazing. Yes. And like we would die without our CX team. It's, is it maybe eight full-time people now that manage our CX team and a great VP of CX? And not only are they responsible for customer inquiries, but they're also responsible for a huge port. of the education on the website. So we have, like, different tools on the website where you can go ask it a question and probably find your answer without having to actually reach out to somebody
Starting point is 00:36:35 on our CX team. But if you can't, like, the team is absolutely amazing. Because I feel like a lot of people might get overwhelmed with what they don't know. So if you don't know where to start. Yeah, exactly. So you have people that can obviously help them with that. Absolutely. And we do that a lot. Some of the, like, most frequent inquiries we get are where do I start? Yeah. Whether it's because somebody just loves the brand from afar and they like don't really have major health issues they're trying to address. Yeah. So then they really don't know where to start. They just know that they like the brand and they want to try a product. Right, right. And there's definitely like day-to-day products that we absolutely recommend. Like bye-bye bloat is a great one that anybody can take. I use bye-bye bloat. Yeah. Take some before you eat your pizza. Yeah, I should. And then people that do have more serious issues that are much more specific, right? You know, like, I keep getting like infections over and over again. And like I know what to do to treat the infection, but do you have something that can be preventative long term? Right. Right. And then we can point you in the right direction. Because it's probably hard for you to like, people always ask me what out of all my wine brands, like which wine is my favorite? The red, the rose. And I'm like, I don't even know how to answer that. It depends on my mood. It depends on the weather. It depends on the day. It depends on the weather. It depends on the day. It depends on what I need. It depends on what I need. But I mean, I consistently take. are good girl probiotics and healthy V vitamin. Those are daily.
Starting point is 00:37:59 And I take them every single day. They're really preventative for infections of all kinds. But then bye-bye bloat and sparkle fiber are my sort of like touch-up ones that I go to just for bloating, whether it's food related or it's water weight from PMS or sparkle fiber just if you're like, oh my God, why haven't I pooped in three days? Yeah. So the sparkle fiber literally, how fast does it go through you? Oh, it's not like a, it's not a danger. Yeah. It's not like, it's not like a flat tummy teeth. No, oh my God. You're just like have to shit your pants for? No, I was thinking, you remember like when ballerina tea is a thing? No. I think it's the same as a flat tummy tea. Or it just makes you shit. Where like in an hour you like violently have to go to the bathroom. No, no. Yeah. This is the healthy way to do it. This is just a couple increased grams of fiber. But I would say like by the next day, like you probably can go to that. Yeah. Yeah. Yeah. Gentle. It's like, not horrific. See, that's what I, that's what it should be gentle. I do really use the bye-by
Starting point is 00:39:00 blow it all the time. It's amazing. It's so good. It's the best. Okay. I just want to know a couple quick things that you can't live without. Okay. I don't know why I like these games so much, but I always like learning about people with this. So shout out to Stacy. She's one of our listeners. Hi, Stacy. She had this game idea. So I have a list of categories and you tell me one thing you can't live without. So what is like a food you cannot live without? Pizza. Yeah. God, you live in New York. You get the best piece of all times. So lucky. Okay, who's a person you can't love without? My sweet dear mother. Oh, really? Yeah. That's nice. Both of my parents. Yeah. Oh, that's nice. Mom and pa. Mom, paw. That's sweet. What app can you not live without? What app can I not live without? Well,
Starting point is 00:39:41 now that I'm a runner, the Strava app. Oh, I love the Strava app. Okay. Like tracks your, like runs and things like that. Did you, when you started running, were you like, I hate this and then you started getting that runners high or have you always country in high school. So I've always loved running. Okay. But it's because, For me, I go to pace that works for my body, and I am able to just zone out. Yeah. So I don't physically struggle during it. I don't force myself to struggle. Yeah.
Starting point is 00:40:05 And then it's totally pleasurable. God, I can't do it. Every time I try and run, I want to run so bad. And every time I try my hip joints where my butt, like, connects to my hip on the side, it like turns into a rock and is so painful and I cannot run. Oh, no. I know. And I really want to run.
Starting point is 00:40:19 Slow jog. We can go on a slow jog tomorrow. I've tried slow jogging. I will slow you down from your slow jog. I swear. I want to do... A brisk walk. Wait, have you heard of the workout?
Starting point is 00:40:31 Oh, shoot. I'm blanking on it. You dance, but it's also like spiritual, but there is sometimes... The class, by tearing to me? No. Dang. I forget what it's called. Like, I'm going to need more specific.
Starting point is 00:40:41 I'll text you once I think about it because it's the amazing. Okay, what skin care can you not live without? Definitely SPF at this point. That's me. Yeah. Especially outside running. Myself and sunscreen every day. Yeah.
Starting point is 00:40:53 That's good. good. I always tell people vitamin C, moisturizer, and a sunscreen. I've been a big sunscreen girl since I was 15. Good for you. Damn it. Yeah. Well, you grew up in California where you probably had to learn. You need to sit in the shade and you need to wear
Starting point is 00:41:06 sunscreen. And thank goodness. Yeah. God, that's amazing. She provided me with that knowledge at a young age. I'm almost like, you want a tanning bed in the house? I'll use it too. We're like in Canada, like freezing cold. Okay, what clothing can you not live without? I love anything from the Frankie shop. Oh.
Starting point is 00:41:24 Yes, my girlfriend who lives here told me all about this place. It's great. Can you order online? They have it on Netaporter, and they have their own website. They do? Okay. They just have the most amazing trousers, kind of like chic downtown work gear. Yes, yes.
Starting point is 00:41:39 But that's like, it's really, it's very foddered. Is it true to size? I always need to ask that. Yeah. Okay. Everything is a little, well, most of the pieces are purposefully oversized. Okay. So you can do true. I always, when I'm online shopping, I'm always like, what is it?
Starting point is 00:41:52 Yeah. What about your favorite beverage? Just water, girl. Oh. Water. That was me. What's a show you can't live without? A show I can't live without.
Starting point is 00:42:03 I think old school sex in the city. Yeah. People tell me about this. Have you never seen? No. I know. What? Girl, just white noise in the background.
Starting point is 00:42:14 But that's Grey's Anatomy for me. That's okay. You can try another. I tried sex in the city and I found the first season to be weird. That was season one. I know. Okay. So should I start with season two?
Starting point is 00:42:23 No, you should start again with season one, but like get a few episodes into season one because when the show first started, it was very much like this episode is about this thing and then the next episode is totally different. And it continues that way throughout the entire run, but then the story start to develop on top of each other. Yes. So you should, oh, it hurts me for you. I know. That's usually people's reactions. I'm not a sexy in a city girl. I know. People, that's usually their reaction for me is they can't believe it. I don't know what it is. you'll find deep. My sister's obsessed. I took her on the Sex and the City tour in New York and I was like, okay, maybe I should. This is a thing. People are into it. Yeah. I got to go to Carrie's apartment. What about Friends? Oh, I could, I could reenact every friend's episode. I run by the Friends apartment every day. You do? I took my girlfriend there last time I was in New York. That's, yeah. Yeah, I know every episode of Friends. That is, Friends is my church. What's your favorite Friends episode? The one with Ross doing the sound when he's on. the keyboard or Phoebe running. I love that one. What's yours? Ross when he's stuck in the leather pants in the bathroom. Yes, of course. That one too. Ross to me is everybody, this is so controversial, but Ross is my favorite friend. Oh, I love Ross. I love him. He's insane. Ross is who I want to marry. Really? Yeah. See, people get mad at me for that because they think he's like sexist and like Oh God. Friends was on like 35 years ago. Yeah. Come on guys. Get real. Yeah, exactly. You can't hold that against Ross.
Starting point is 00:43:55 I can't hold it against Ross. The time's for different. Remember Ross got hot like recently? Like I feel like when he was, he was filled. Ross is always a handsome man. Okay, I agree. You know, why am I trying to plead my case with somebody who's on the same page as me. Yeah, like we're on the same page.
Starting point is 00:44:08 Okay. I believe you. So tell everybody where they can go to find all this information. I know you said this socials, but like specifically. Yeah. So lovewellness.com is your best starting point, whether it's education or products. We're at Love Wellness on all this. social channels and you can find us in store at Ulta, at Target, at Walmart, and we're also
Starting point is 00:44:30 on Amazon. That is huge. Congratulations on all of that. I mean, it just goes to show, obviously, you're working so hard. You've got such a good team, but it's definitely something that needs to be talked about and shared. And I'm excited for people to listen to this episode. Thanks. Yeah. I'm Caitlin Bristow. I'll see you next Tuesday. Two sisters, one, a respected TV producer, the other was disabled, nearly blind and deaf. Jill and Wendy Blackstone lived together, rescued dogs together. Jill was her best friend, her sister, her, everything. But the sister bond was broken the day Wendy and three rescue dogs were found dead.
Starting point is 00:45:23 in a garage next to a toppled over barbecue grill. Jill said accidental carbon monoxide poisoning killed her sister and the dogs. Detectives don't believe her. Police arrested Jill Blackstone for the murder of her sister. Investigators think it was staged to look like an accident. So what happened? A source has come forward with evidence never made public before, revealing the dark story of why Wendy Blackstone really died. Jill was a good producer. There's no doubt about that.
Starting point is 00:45:52 But would she produce murder is the question. Season two of Bad Bad Thing, the Blackstone Sisters, available October 4th, wherever you get your podcasts. Dive into true crime on Pluto TV. Unravel the mysteries with forensic files and 48 hours. Investigate crimes with Dateline 24-7 and unsolved mysteries. With thousands of free crime movies and TV shows, Pluto TV is the true home of crime. Download the Pluto TV app on all your favorite devices and start streaming true crime on live channels and on demand. Pluto TV, stream now, pay never.

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