Ologies with Alie Ward - Andragogology (300TH EPISODE SPECIAL) with Alie Ward
Episode Date: June 19, 2024Boy howdy hot dang, Ologies has hit its 300th new episode! In celebration of this milestone, we’ve turned the tables and lead editor Mercedes Maitland hosts this episode with special guest… Alie W...ard! We talk about Alie’s twists and turns finding her way into a career in science communication, selling art to child actors in LA, how she built Ologies from a small indie podcast into a chart-topping favorite, why it’s important to give adults a fun space in SciComm, putting yourself out there, how fear can kill curiosity, what it takes to be a science communicator and so much more. Buckle in for Mercedes’ debut as a host and find out whether she can be trusted to carry this beloved Fabergé egg we know as Ologies.Follow @AlieWard on Instagram and XFind @Alie_ologies on TikTokA donation went to TheScienceHaven.orgMore episode sources and linksSmologies (short, classroom-safe) episodesOther episodes you may enjoy: Pedagogology (SCIENCE COMMUNICATION), Tiktokology (THE TIKTOK APP), Alieology (YOUR HOST), FIELD TRIP: How to Change Your Life via the Natural History Museum of Los Angeles, Attention-Deficit Neuropsychology (ADHD), Volitional Psychology (PROCRASTINATION), Agnotology (IGNORANCE), Fearology (FEAR), Victimology (CRIME VICTIMS)Sponsors of OlogiesTranscripts and bleeped episodesBecome a patron of Ologies for as little as a buck a monthOlogiesMerch.com has hats, shirts, hoodies, totes!Follow @Ologies on Instagram and XHosted by Mercedes Maitland of Maitland Audio ProductionsEditing by Jacob ChaffeeManaging Director: Susan HaleScheduling Producer: Noel DilworthTranscripts by Aveline Malek Website by Kelly R. DwyerTheme song by Nick Thorburn
Transcript
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Oh hey, it's that cuckoo in the nest who just wants to be a good little sister.
Not Allie Ward. It's lead editor Mercedes Maitland here with something a little different for the
300th episode of Ologies. Or, okay, actually it's the 301st because Mosquitoes was a beast and we
made it a two-parter, but shhh, it's fine. It's fine. So if you're joining the party late and this
is your first episode, absolutely do not be mistaken.
I am usually hiding away in my little editing hermitage under the stairs while Allie does all of the talking.
But instead, this week I interviewed Allie about her career as our favorite science communicator.
But first, let's handle some business.
Thank you to everyone over at patreon.com slash ologies for chipping in as little as a buck a month to help pay me and the rest of the team, and for submitting your questions
for the ologists.
Seriously, you folks rock.
Thanks also to everyone cruising around in ologies merch, which we'll link in the show
notes.
Those can help you meet other ologites in the wild, like Claire, who I met at a Tim
Horton's bathroom last year while I was wearing my own ologies t-shirt.
And thanks to everyone who rates and subscribes and leaves reviews.
Usually Allie reads one for you every week to prove that she reads them all, so here
goes.
Thanks Heyitsbrin, who says, I'm currently writing this from the desk of my first internship
with my university's Museums department, and I have to thank Allie for that.
If you need any encouragement to just go out and do the thing and follow your nerdy passion, whatever it may be, this is the podcast you've been looking for.
Because of Ali, I've asked more smart people stupid questions in the past year than ever
before and I'm doing my dream internship and starting a thrilling research project because
of it. So listen, enjoy, and happily build your fun fact collection.
Honestly, such a relatable review, and I'm gonna get to why.
But first, let's get to androgogology. Androgogology? Hmm. So, I promise, I did find this word in
the literature. Sure, it's usually offered as an alternate to the more common and much
easier to say androgogy, but I don't make the rules. So, androgogy comes from the Greek andr meaning adult,
male, and agogo meaning leader of. So, leader of adult men? I don't love that,
but it is what it is. So, you may know the term pedagogy, which refers to teaching,
but did you know that the ped specifically refers to kids? So, androglogology, adult learning, or science communication for
adults. And who better to talk to about that than our very own Dadward Von podcast. We talk about
winding career paths, being 20-something in LA, following your dreams, why adults learn differently
than kids, what to do about the political polarization of science, and how you can become
a science communicator with science correspondent, TV host and producer, writer, sometimes painter
and award-winning science podcast host, Ali Ward.
All right.
So I'm rolling on my end.
How do you feel about this?
Like a good mix of excited and like, holy shit, you know?
You're hosting. I know, it's very strange.
Yeah, I love it.
Well, I mean, maybe first thing I'll have you do
before we get started is say your first and last name
and which pronouns you use.
Oh, Allie Ward, she her.
Well, thanks so much.
So I know that recently you and our pod mom, Jarrett, did an AMA and we talked a lot about you in that episode. I say we, but I wasn't there. And that very clearly made you a little
bit uncomfortable. You really wanted to talk more about your psychom and your ologies
and all of that. So I'm thinking we're going to go mostly that way this time. You don't
have to tell just many of your personal secrets, but I will ask for some of them.
I love after the field trip episodes too, people are literally up my cooter for those
colonoscopy. I feel like people probably have gotten intimate enough with me, but we'll
see what comes out. I'm not people probably have gotten intimate enough with me, but we'll see what
comes out. I'm not literally.
Thanks for that.
So you've had quite a career in doing this and that with sci-com and other com stuff
that's not necessarily science. Tell me about how you got started. When was your first awakening
to science?
Oh, that's a good question. I think it was involved cow patties because we lived in this
area that was kind of a suburb of Sacramento, but at the time it was all cow pastures behind
our house, like a barbed wire fence and then cows. And so it's literally as far as the
eye could see. And then there were ponds and polywags and stuff like that. And so both
my parents worked. And so we were lovingly kindly latchkey kids. I don't know if we ever even
locked the doors. My sister and I would play Atari, watch Three's Company and the Jeffersons,
and then we would go run around and try not to get tetanus. One game that I loved to play
was this thing where we'd go poke cow patties,
and then I had a clipboard and we'd try to guess how old they were based on their texture,
poking them with a stick. And so I think that was some of my first fieldwork. And then I
just loved being out in nature and I loved seeing the polywogs, the tadpoles, like grow
legs week by week. And my sister had a boyfriend who was an entomologist.
She's seven years older than me.
He was also into heavy metal, so was my sister.
He was this guy that would come in all black with hair down his back, but then he would
talk to me on the porch about bugs while my sister got ready for whatever their dates.
I started getting really into bugs from that once I started seeing how much diversity was involved in the insect kingdom. I loved it. So then I
started getting field guides to bugs and I would just pour through them like we
didn't have the internet back then so I would just look at them like the kids
would look at their iPads and I was just constantly reading them and so when I
was in high school I thought maybe I would go into film and science
and make documentaries. And so I really wavered a lot between like art and film in my like
teen and college years. And it was a big internal struggle for me. But I think the first job
job that I really wanted was probably like being a documentary filmmaker that that was
like the first career that I thought.
But I was also torn,
cause I like like performance and I like plays
and stuff like that.
But I was really torn between like in front of
and behind the camera.
And so I think probably something to do with like film
or TV, cause we watched a lot of TV growing up.
I think I was like, that looks fun.
It looks non repetitive. I was like, that looks fun. It looked non repetitive, I think. I
was looking for variety.
So how did Allie cut her teeth and film?
My sisters and I though, we would make films along with this friend, Aaron Campbell, who
lived across the street. I think we made some horror series about a haunted potato head
that if you saw it, you would die on sight. site. So Erin Campbell by the way, that neighbor
is also known as Erin Talbert now that she's married and she admins Theology's podcast Facebook
group. So I've known her since we were four and she was a co-star in our movies. But I always loved
the idea of like working with people and running around and making stupid shit. And so I think I
was, I loved being like a rascal. I was
like, how can I be professionally like a creative little rascal so that I'm always doing something
different? But yeah, my sister Celeste would direct and Janelle, Erin and I would star
in them and usually involved a haunted potato head that we carved and put lipstick on.
That's amazing.
So did you go to school then for something in film?
Yeah, I started in biology.
So I was taking AP classes.
Yeah, that was my track.
I wanted to go into environmental sciences,
environmental studies.
And so I was really torn between art and theater and film and science.
I knew I liked both.
I remember being really torn as to what I did in college.
I decided that biology was the route I was going to go because animals were so interesting,
earth was so important.
The first two years of college, it was all biology, organic chemistry, and I was
always in summer school trying to get credits at J.C.'s to transfer because it was just
so much cheaper and because it just saved time.
In the end, it took me five years to get through college because I changed my major anyway.
I was like, ah, man.
Look, anyone who makes you feel bad for taking more time to do your degree is wrong and you
shouldn't listen to them.
If it takes you five years or ten, that's fine.
I took five to do mine too.
But it was good.
I'm glad I did.
I took all the lab classes.
I learned so much about cell biology and ecology and stuff.
And then I had a moment where I was studying the mouth parts of a crayfish and memorizing
them in a library at the junior college I was at getting extra credits and I was like I
Wanted to be a biological illustrator. Maybe at that point I was like I loved art
maybe I could do something that was like a little bit cheaper to get into like biological illustration and I realized like a
Lot of biological illustrators already did what I'd want to do
And so I was like maybe I should just go the creative route and just love science on
the side.
So I forgot that whole part about loving drawing and being a biological illustrator.
I loved that.
And I just realized there's this guy named F. Netter, Frank Netter, who is one of the
best biological illustrators for human anatomy.
And I would look at his illustrations like they were in the Louvre.
I would just whore over them.
They were so beautiful.
And I was like, that would be an amazing life.
And then I was like, yeah, it would be.
And Frank Netter already did it.
So what am I doing?
And so I was like, well, maybe I'll just go into back into like filmmaking and creative stuff and
You know just look at my bug guides on the side
All right
first off
It breaks my heart to think of Ali setting aside this dream of hers and the way I see it as long as what you
Create is made in your own style. There's always room for more creativity in the world
But let's put a pin in that for now.
Who was this master illustrator, the so-called medical Michelangelo that Ali was so enamored with?
So, Frank Natter was born in New York in 1906, and like Ali, he knew early in life that he wanted
to be an artist. But eventually he did his worried mother's insistence on training for a more
dependable career as a surgeon. Turns out that maybe that
wasn't the best advice, but it did change his path as an illustrator. He's often quoted reflecting
on his early days as a newly-mitted surgeon, saying, "...this was 1933, the depths of the
Depression, and there was no such thing as medical practice. If a patient ever wandered into your
office by mistake, he didn't pay." His time in medical school did turn him on to anatomical
illustrations, though, and he eventually gave up his medical practice when he realized that
there was more demand for his drawings than his skills as a doctor. He went on to illustrate
a series of anatomical atlases for every organ system in the body, one that medical students
still use today. He traveled often to witness his subjects firsthand and was present at
groundbreaking moments in medical history,
like the very first successful permanent
artificial heart transplant.
Wait, wait, wait.
Artificial heart?
What?
I didn't even know that was a thing.
So this prosthetic heart called the YARVIC-7
was about the size of a grapefruit
and looked a little bit like two plastic gas masks
connected to some tubes.
And this thing had to be connected to a
400 pound refrigerator-sized air compressor that the patient, one 61 year old Barney Clark,
had to wheel around everywhere he went for the 112 days before he died of complications from an
infection. So, maybe successful and permanent or a bit of a stretch, but hey, at least Frank Nutter
was there to capture the moment with his art.
Something he might never have done had he not, like Ali, first taken a turn away from
his career as an artist to try his hand in STEM.
Did you ever get back into doing the drawing, even on the side?
You know, I kind of did.
I've had the, God, I've had like the weirdest career.
Sometimes I was wondering, like mentally, if there was something really wrong with me that I
hopped around from so many jobs.
And I think maybe I'm just a little neurodivergent.
Oh, yes.
Ali, yes.
Same girl, same.
I was like, am I okay?
Do I need to be put away on an island? Because I would talk to
my now husband, who's younger than me, and I would mention, oh yeah, I used to be a painter.
I used to do painting. He was like, how many jobs have you had? I'm like, all of them.
I've had every job. I've sprayed lettuce at a produce mart at like five in the morning. Like I've worked at a pottery studio and gotten fired.
Like I've been an illustrator for a weekly newspaper in my 20s.
So I eventually got back into painting and I did it in my 20s to supplement my income
and because I loved it.
I was like a waitress and then also a painter.
And I'd put up my paintings in like flea markets and coffee shops and do custom stuff. And I loved it.
I haven't done that in about 10 years and I really missed it.
But like a romantic kind of life. I'm imagining 20 something alley, just having a great time.
Were you in LA at that point?
Yeah, it was awful, but it was also the best.
Like it fucking sucked sometimes
because I was a broke, so broke.
That is your 20s.
I mean, that is your 20s.
And I remember like a lot of the creative jobs I had,
obviously like didn't pay.
Like I became a reporter and a columnist for the LA Weekly.
That was another dream of mine.
And we're gonna get to that.
But first, Ali's romantic life as a broke LA artist.
I used to sell my paintings at this flea market and I had to borrow
like a wayward shopping cart to put all my paintings in and then I would push them like
four blocks at whatever like six in the morning to set up like rickety down these LA Melrose streets to go set up at the flea market. And
then LA is so weird that like one of the first paintings ever sold was to like Frankie Muniz
from Malcolm in the Middle. Because LA is just weird. And then there's like some kid
who's like a bajillionaire and you're like, I'm these on my porch and here I am, so broke. So LA
is weird like that.
Okay. I just had to give you that piece of lore, but back to journalism. When did you
start with that? And I know that your dad was also a broadcast journalist, so how did
that shape what you're doing today and what you've done?
I never, ever, ever, ever thought I would do audio ever.
Ever.
I didn't want to.
I thought it was so anxiety inducing.
I couldn't imagine like my dad, so my dad, everyone's grandpa who passed away and everyone
has been so so supportive and sweet about it.
I don't know how I would have made it out of that without it.
But he was an amazing writer and a very wonderful,
ethical journalist.
And so he ended up in radio.
And so we would listen to him in the mornings.
He would do traffic and news.
He was the news director at this AM radio station.
But we'd listen to my dad.
And so I was always so intimidated by the fact that he was like
live, that he was in live radio.
That just seemed, if you have a moment of dead air that is the death of you on radio,
it's just really, really like on your toes and adrenalinizing.
I can confirm this with first day at experience.
So back in 2022, just after I started as lead editor with
Ologies, a friend of a friend who is a reporter for CBC Radio
and a fan of the show, caught wind that this podcast was going
to be edited in Northeastern Ontario and asked me to do a
quick radio interview to talk about it.
Um, was I very afraid?
Yes.
Did I do it anyway?
Also, yes. I was live. I think afraid? Yes. Did I do it anyway?
Also, yes.
I was live.
I think I did fine.
But the second that call was over
and the adrenaline stopped pumping,
I think I spent a good 10 minutes just sitting
on the floor with my head between my knees,
just having a good old anxiety attack.
But that's fine.
That's how we stop being afraid of things, I think.
I got into print journalism in my 20s. My sister was
a crime reporter, Celeste. And so she would have to go cover these gruesome PTSD-inducing things
where bodies and duffel bags popping up from rivers. I mean, it was gnarly. And I did not have
the stomach for that. I was like, absolutely no way. But I always loved writing and I never thought that I would be good enough.
My sisters are great writers.
My dad is a great writer.
My mom is hilarious.
And I thought I loved writing, but I was really, really embarrassed about having anyone see
what I wrote because I was just afraid it would be bad.
And so I got into print journalism because I was still doing paintings and illustrating at the time. I
had gone through some work in LA, like acting, which I really liked until, and I'm sorry
if anyone's already heard this story, but I got mugged by a couple of guys with knives
and it was pretty traumatic. I didn't realize until later exactly how much
that kind of broke me in terms of what amount of trauma I was able to simulate or tolerate.
So Allie talked about this in the 2018 Furology two-parter with Mary Poffinroth and in the
2019 Victimology episode with Dr. Callie Renneson if you want to dig deeper
into how our brains and our bodies can react to these kinds of incidents and how we deal
with them as a society.
And so from there, I just didn't, as a woman, I didn't find it fulfilling to play out a
lot of violence against women for entertainment.
And so I had my SAG card and at the time you could get SAG insurance if you made
like $13,000 a year acting. And so even after I kind of pulled back from it, I would sometimes
write casting directors or producers and be like, Hey, if you ever need someone, my insurance is
about to lapse. They're like, we'll bring you in for an audition. And then I would get enough to
like squirt by and have, you know, have health insurance for another year, which was very generous of people to bring
me back. But you kind of had to put yourself out there and be like, hey, I'm broke. If
you need me, holler. And sometimes putting yourself out there, hugely, hugely important
career-wise. And I know that that's a lot of why you're here. You did that with us.
You're like, hey, if you need an intern, hey, if you need an intern.
Yeah, it was, that was mildly terrifying. But you know what? It was right after this is like,
it's going to sound so silly today. I don't know. It was shortly after Russia had invaded Ukraine.
Okay. Oh, wow. And I was thinking about it. And I was like, Oh God, this is when people were like,
is this going to be World War Three? Oh my goodness. And I was like, you know what? Like we could have a nuclear
winter in two years from now. Like we could all be dead. Fuck it. Who cares? So, you know,
I took your advice like very, very truthfully. Like we're all going to die. Like cut bangs,
texture crush. Because I've been a fan of the show since, since 2018, since shortly after
finishing my undergrad and working this horribly boring job where I got to listen to podcasts.
And yeah, I just took that advice to heart. And I knew Jared because of, because of his quarantine
calisthenics that he was doing during COVID. So I reached out and kept reaching out because I knew that
both of you, I knew for sure that Jarrett was ADHD. I think at that point you were starting
to suspect and talk about that yourself. I had recently learned that that's also me.
So I was, you know, if it was anyone else, I might've been like, oh, they're not interested.
I'll stop following up. But I'm like, I have a feeling that these people
are like me and they're chaotic and they forget things. So I'm just going to pasture them
until I get an answer. And that's what I did and it worked.
It was really one of the best things you could have done because I saw based on how many
times you reached out, you reached out like three or four times. And I was like, oh, she
really wants to actually work with us.
Of course.
It wasn't like I sent this out to a bunch of places, we'll see who gets back.
But it felt like if you were passionate enough to write us back and say, hey, just wanted
to check in again, it was a sign that you were really willing to work on it passionately
and that you had some zeal for it. At the time, Allogy's wasn't
taking interns, and we still kind of don't, but Jarrett's company, Mindjam Media, was.
So you interned for him. Yeah. Now, you're a lead editor of Mercedes Maitland, of Maitland
Audio.
This is exciting.
Absolutely bizarre because who am I? Some random girl sitting in Northern Ontario working on this chart-topping show.
It's bizarre.
It's bizarre, but it's nice.
You're so good at it.
We're always like, thank God for Mercedes.
All right, all right.
Enough about me.
This isn't about me.
We're going back to you.
The same thing happened though.
Just to recap, I always had jobs to supplement, usually minimum wage or tip jobs.
I was catering a lot and then got mugged, was like not in it for that anymore.
And then I was like, fuck, what am I going to do?
And so I started painting again and then that led to me reaching out to the LA Weekly at the time.
I really wanted to illustrate for them.
I had been painting a lot and selling paintings and it was like really what my focus was.
And I saw that the creative director at the LA Times was named Ryan Ward, the same last
name.
I don't meet a lot of wards unless I'm in Montana where all my relatives are.
And I decided I would, first thing I did is I called the Alley Weekly and I was like,
hey, are you guys accepting any submissions for Illustrator?
So like, no, we're filled up by.
And then I was like, okay.
And then I saw Ryan Ward's name on the masthead.
So I called up and I was like, hi, can I talk to Ryan Ward?
And they're like, who's calling?
And I was like, oh, Alley Ward.
And they're like, Who's calling? And I was like, Oh, Allie Ward. And they're like, Okay. And then so I got
put through to him and I was like, how you don't know me. Isn't it weird? We have the
same last name. My name is Allie Ward. Your name is Ryan Ward. Anyway, I'm an illustrator.
I already called him and I tried to see if they would stick with my portfolio, but they
wouldn't. But anyway, I just wanted to see if like you ever take submissions. And he
was like, Yeah, you can send me your stuff. And he ended up liking it. And then I got my first assignment to illustrate for them,
which was like fireworks,
like Mentos in Diet Coke,
like the happiest thing ever.
So I started illustrating for them and I loved it.
But then yeah, there was a Tegan and Sarah concert
and a reporter was supposed to go and couldn't.
And so they called me up and they're like,
can you be at the Willtern in like half an hour?
And I was like, out the door.
And so I went and covered it,
and then that got me my first assignment.
And then they started giving me more and more.
And then at some point,
the LA Times was opening up a new chapter,
like a new section.
And so they kind of poached me
because they offered healthcare. So I started writing for the LA Times as like a columnist
and like I covered like art and events. And so I felt like that creative drive and that
media drive and that storytelling drive, like that really had a place to flourish there.
And I always wanted to do more science content for them, but that came eventually, I started doing more TV.
So before Allie found her way into educational TV shows,
she appeared on the cooking channel
and had various TV and movie roles,
including three seasons as Miranda on Nash Bridges
and appearances on Key and Peeel, Grey's Anatomy,
even an episode of Drunk History.
And if you've been listening to the show for a while, you'll know that her career
took a turn towards sci-com when she started volunteering at the LA Natural History Museum.
After that, she started taking on roles in science and technology shows.
Allie's work on the Henry Ford Innovation Nation with Mel Rocka has won two daytime
Emmys for Outstanding Writing and Outstanding Special Class Series. You can also find her on How to Build Everything,
GE in the Wild, Brainchild, and as the host of her very own Did I Mention Invention, and
a new Quick Connections series. She's consulted for other shows too. For one, she's helped
produce the kids' show Aided Twist Scientist. So, our pod dad's been a busy little rascal,
keeping us entertained and filled with weird science facts for at least the last 10 years.
But it was so many stops on that journey. So many like hairpin turns and backtracking.
And I always feel like there's so many people who aren't quite sure what they want to do
or they feel like ashamed of, like, well, if
I like this but not that, then which one should I do? And like the perfect job for you is
probably not necessarily like laid out in an ad. You kind of have to figure out what
you're good at because you love it.
And take the opportunities when they come to you, right? Oh, hell yeah.
Yeah. Take the opportunities and like tell people what you want to do. You've got to say like, hey,
if anyone's looking for this, I'm doing this. Because people just aren't mind readers and
people are in their own shit and letting people know what you want to do or what opportunities
you want, you're come top of mind when that comes up. It may not be immediate, it may
be two months down the road or two years down the road or five days down the road. But if you tell people
what you want to do, you will get so many more opportunities. And that is really hard
for people who are neurodivergent or who are self-doubting or who are in historically underrepresented
groups. There are so many things mentally to overcome
to be able to put yourself out there, and it's not easy.
And I feel like I'm the ghost of Christmas future
being like, do it, and we're all gonna die.
Yeah, it's true though, it's such a good philosophy.
You have to.
It's funny to me how people don't like it
when you tell them that we're all going to
die.
I have learned.
People get weirded out by that.
But it's like, it's the truth, man.
We are.
Like, why hide from it?
We're barely here.
And it's very silly, but on Innovation Nation, the thing that Mo'Raka always ends with, and
that's a show I've worked on for like 10 years, but they always end with like, dream big and don't quit.
And honestly, very true.
Like don't be afraid of failure.
That's one thing I've learned from Innovation Nation is like every person that I interview
is just like, oh, you're going to fail.
You're going to fail so many times.
That's the only way you go forward.
You're going to fail.
You're going to learn what doesn't work.
You're going to change things.
You're going to go forward.
Yep.
All right. I'm a firm believer in positive quitting. Sometimes you start a thing and it's
just not the right move for you. But as long as you're looking at that experience and going,
okay, well, why did I try that in the first place? What do I know now that I can use to
make adjustments and keep going? What part of that plan is still salvageable? If you do that,
you're golden. And I was really, really hard
on myself when I quit a journalism master's program a month in. But life's too short to force
yourself to do something that you hate just for the sake of not being a quitter. And I realized
I really had wanted to be a science communicator more than anything else. And journalism school
wasn't the only way there, and it certainly wasn't the best way for me. I'd much rather
quit a month in and get a head start on something better for me, to be miserable for two years
and come out of it with the degree that I don't even want anymore. And just like Frank
Netter giving up his medical practice or Ali changing majors or leaving behind acting,
if I had seen that redirection as a failure and given up, where would I be today? Not
recording this, certainly. Probably in bed.
But if you can try to find what you would be happiest doing and just make as many inroads
as you can and also have a community of people, I think James Burke from Connections,
his philosophy is like one plus one equals three. Like things are always going to go better when
you collaborate. Like there's a magic that happens because you just feed off each other before you know what you
get further. And so having a community of people that are like-minded is so helpful.
And you know, when I first started doing Sci-Com, I made some friends and we started calling
ourselves the nerd brigade because we'd be like, Hey, does any brigade of nerds want
to go get some drinks or whatever?
And I mean, it all started from just a couple of us
being like, it was Valentine's Day
and like four of us didn't have dates.
Let's just, everyone researched some horrible
or wonderful mating habits in the animal kingdom
on Valentine's Day and let's just go read at a bar
and go hang out.
And then we just met more and more nerds
that were all side commerce.
And there's like 12 of us.
And it's so helpful to be able to ask like, hey, how much should I charge for this?
Or if someone asked me to do a talk, should I charge them or not?
Or hey, I can't do this, but you would be great for this.
Or hey, I need to brush up on my skills.
Does anyone have a minute?
And we're all friends, but it's also just
helpful to have that community.
You really get ideas from each other.
And if I hadn't sat around with all of these friends
and heard some of their behind the scenes stories,
I don't think Ologies would be what it was,
really inspired by them.
And so having a like-minded community where you can help each other,
not just opportunistically take from the group, but help each other. Like, you know, don't pull the
ladder up behind you. And I think that that's, that's so important. Shout out to my SCOM siblings,
my own nerd brigade, my classmates, my friends from the science communication master's program.
When I get around to launching my own podcast someday, I know who I'll be calling for help.
But who was helping Ali back in the early days of Ologies?
What was Ologies like in the early days in your first year?
Who were you working with?
How much of this were you doing yourself?
How the hell, Ali, how the fuck?
How the hell did you manage?
How did you manage?
Because-
Poorly, badly, Mercedes, badly, so badly.
But it wasn't apparent though, from a listener's perspective.
I started listening less than a year in, to all the Gs, and I fell in love with it immediately,
by the way, and it's the whole reason why I did my master's degree in science communication. But now that I'm on this other
side of it, and I can see how much work it is. And I know that back then you had more
jobs going on the side. You were doing more in TV, I think, at the time as well, right?
How the fuck did you manage to put out a full length episode weekly, year round?
We're not talking seasons and we're not talking a crew of 20 people like you hear at the end
of some of other podcasts that are up in the charts with us.
It was rough.
Like, Ali what?
It sucked.
So bad.
That was a shell.
No, it wasn't a total shell. I was a shell.
No, I wasn't a total shell.
It was so hard.
Ologies is the hardest I've ever worked in my life.
I spent college getting up at five in the morning to work at a telemarketing place next
to a crematorium.
Then I'd go to school all day.
Then I'd work again the evening shift at the
telemarketing place answering phone calls from six to ten, then I go home, do homework,
and then I get up and do it again. So I've had early mornings, I've had long days, I've
worked in like the Mojave Desert as a caterer, collapsed and needed an ambulance.
Oh God. collapsed and needed an ambulance. But Ologies takes so much focus to work on. And it's also
a lot of the work that I put into it is so driven by passion and wanting to do it justice
and wanting to do the concept justice. I saw this list of ologies on a really shitty old website,
like a GeoCities website in 2002.
And I knew then, I was like, this is so fascinating.
I wanna know who does this.
I wanted to make something out of it,
either a book or I pitched it as a TV show
and they were like, no.
The totally wrong move.
And so when the opportunity came up to do this,
when the suggestion came up to make
a science podcast, I was like, oh, I want to make ologies, like for sure.
And I did my first interview.
First thing I did was buy this recorder.
It's called the Zoom H41, I think.
I always want to say H1N.
I always want to call it a bird through number.
Anyway, it was $250.
And at the time I was like, I can't believe call it a bird food number. Anyway, it was $250. At the time,
I was like, I can't believe I just dropped this much money. It's a lot of money, plus
a couple of mics and cables. The first recording I ever did, I was so nervous to press the
button and it was just me on the couch going, making a fucking podcast. How does this work?
I still have that recording somewhere of me just being so afraid to press the button,
even though it was just me on my couch testing the equipment. When we get off this call, Ali, I fully expect you
to go find that so I can put this in there. Test this testing one, two, three. This is Ali,
one, two, three, four, five, one, two, three, four, five, and recording a goddamn podcast. So here
we fucking go. Okay. And stop. And so I recorded my first one with Leela and then I recorded a couple more and I couldn't
figure out the format.
I wanted it to be, like I always talk about like West Coast, East Coast, and I think I
stole that from my friend, Matt Myra, who did a bunch of Nerdist podcasts.
I always attribute it to him, but I don't know if it was from him.
But it's like East Coast podcasts are like the daily and radio lab and
this American life where they are produced. They have a lot of staff. They have good music beds.
They've got great transitions. They work on these for months and months. And then there are like
West Coast podcasts, which are like a couple of people with a mic talking about farting,
talking about whatever. And then they just put it up. Maybe they cut out some incriminating stuff, if anything, and then, you know, whatever. And so, I think like, I thought I could make
a West Coast Science podcast, but I realized after I did like six or seven of them, I was
like, I can't put it out just like this because there's a ton of context or background or
I was afraid that there are stretches of information that would be too much
to really digest at once. And so I thought maybe it needed some breaks or it needed some more
context or like a stupid joke here or there or whatever. And so I sat on it for like almost,
I think nine or 10 months, trying to work with it, trying to figure out how am I going to do this? Maybe I could put like a little insert of voiceover to explain
what this geyser does or whatever. And so I was kind of working on it. I'd made a trailer for it
with my friend Jason Scartamaglia, who is amazing. He made the kinetics, um, select ecology. I can
never say salicyology, Kinetic... salicyology.
Kinetic salticidology. The jumping spider beats at the end of the episode. He's
great. He's an amazing composer, Jason Scartamaglia. And so he helps me put
together a trailer. And I had gotten the handles on social media, I had made the art myself, and then someone
messaged me and they were like, Hey, just so you know, I heard that another podcaster is thinking
about making an Ologies podcast and my stomach dropped. I have never had that kind of like
emotional nausea like I did before. It was like, I was so close to putting it out,
but I was tinkering and tinkering and tinkering
and wanted it to be perfect and didn't know what to do.
And I was like, fuck, it's go time.
I have to do this.
So I reached out to him and I was like,
hey, just so you know,
I heard you're thinking about doing this.
I've been working on this for a year.
Here's the art, da da da.
Like right away I was like, I have the handles.
And he was like, oh yeah,
I'm probably not gonna do it, don't worry about it.. I was like, we got to put this thing up tonight. And so we put out that first
trailer and I had to go. It was just like getting pushed off of an airplane after flying around for
10 months saying you're going to skydive. It was like, I just got kicked the fuck out.
It was like, well, I'm in the air now.
And so I just had to make the next one.
And so, you know, I haven't listened to the volcano episode in seven years because I just,
I probably couldn't.
Those first ones, I'm like, I don't even know what they sounded like.
But I mean, I was like cutting each thing on GarageBand at the time, which was a free
program, which is great because it's free, but it is also harder to use. It's like, I
moved up to Logic Pro or Pro Logic simply because when you
cut out a section, it would automatically bring up the rear.
But with GarageBand, you had to line them up one by one. And it
was driving. So I was like, all right, $199, here we go. I was like, I'm bleeding
money. I don't know what I'm going to do. But yeah, I put it up and then I worked really,
really hard on the first episode, put it up two weeks later. At the time I was with a small
network and I remember the day it went out. I was like, this is a dream that's been 15 years in the
making, a year spent trying to edit and figure this out.
All this money, I'd put out a couple thousand dollars
in equipment and things like that.
And then I told myself the day that it came out,
I'm just not gonna listen to it.
I'm just gonna go for a hike.
I'm not gonna turn on my phone.
Came back from my hike in the afternoon.
I put it on and I realized
that the network put up the wrong version. They put up a completely raw version with none of my edits, none of my applied,
none of them. And I had put it out the night before like, hey everyone, it's dropping,
da da da. I had spent a year telling people I was going to do this and they put out completely
raw audio with nothing, none of my anything. Again, my stomach dropped and I was like, am I, did I get cursed by a witch?
Like what the fuck did I do in another life?
But it ended up being a weird roundabout.
It was good because at that point that small network that I was having was having a lot
of internal problems.
There was like
harassment going on. There was like some drug binges from the people in charge. People weren't getting paid. It was a real shit show and they ended up closing
shortly after. But that day I was just like, love you guys, but I put up all my own money for this.
I'm going to leave. I'm just going to do this independently.
Oh, I love that.
Yeah. I was like, I think I had to pay them $1,500 to get my theme music from them.
Oh, geez.
I know. Which I was like, well, okay, I'll just cash out anything I have in savings.
But it was worth it in the end because they would have taken 50% of everything I made
and I would have had to trust that they would have put up the right file. So that was like all of these things on the way there were devastating
for something that was like I had wanted to do for so long. And it was also like the nexus
of like art and writing and science and storytelling and like comedy and everything. And here was this like Fabergé egg and I
just felt like I had broken it immediately. But it turned out for the best and if I hadn't
owned it myself, I wouldn't have gotten a lot of the opportunities. So yeah, that's
the story of episode one.
I do really think that that's one of the strengths of this podcast, is that you've kept it independent. I thank you for saying that.
It's been really tough.
When I first started, after I left that network,
I was wanting to see if any other networks would take me
at first, and no one would.
It was too small at the time.
I think I had maybe 5,000 plays, an episode
on a good episode at the time, which wasn't enough for anyone
to take it. And so I was like, all right, I guess I'll keep it independent.
For context, the show's most popular episode, which is part one of ADHD, has been downloaded
over a million times. A million. I wonder if those networks who wouldn't take this
potty-mouthed little science podcast back in 2017 ever regretted that.
And then I had networks being like, hey, we'd like to take you on.
We'll take 50% of what you're making.
And I was like, no, no, I don't want to do it.
So I ended up keeping it independent and that's been really helpful.
It was scary at first, but also at that point I was like, well, you're just going to take a bunch of money and I'm already doing the work. But at the time I
was doing the editing, a lot of the editing myself, and then Patreon was huge and still
is. The show wouldn't be what the show is without Patreon. Like Cara Santa Maria, Dr.
Cara Santa Maria, who hosts Talk Nerdy, She gave me some advice like start the
Patreon before you start your project because the people who are gonna support
you the most are gonna be there while you're making it and it was Patreon that
I started in September of 2017 like you know or maybe yeah around then right
when right before I launched that helped me be able to pay for...
Stephen Ray Morris was helping me edit for a long time.
I took him on and maybe four or five months into it.
That allowed me to shower and leave the house sometimes.
It was doing it on the road when I was doing other TV stuff.
It was just, it was really hard,
but it was something I was so passionate about
and I'm really glad I stuck it out.
But it's tough.
I mean, you know how it is.
This is a weekly show.
We put out like hour, hour and a half every single week.
We do encores like if I'm in the hospital
or planning my dad's funeral and that's about it.
Like, so it's a grind. Podcasting can be a grind
because you just have that weekly thing to put out. There's no semesters. We don't do seasons like
that. So it's tough. I mean, how do you handle the grind? Because you work your ass off for it.
I'm always like, I'm so sorry you have to work for me. This is really hard.
No. So there was actually, I'm getting ahead of us, but there's a listener did ask that question.
One of the listeners, looking at you, Rebecca Newport, asked me how it is working with you.
And- Oh, God.
I don't know. This is, I'm trying to, I'm trying to trying to express by gratitude in a good way. It's chaos and I love it.
That's how I describe it. It's chaos, but I love it because I feel like that's our natural habitat.
Yeah. Yeah. As a little bit neurodivergent, we thrive in like under time pressure, I think.
Yes. Yeah.
And under novel information and problem solving.
Yes. Yeah. So it's great. And I get to work from home, which is really lovely. I don't
have to go on and like put on this mask of pretending to be like a normal human being
in front of other adults that feel more adult-ier than I do.
So that part's really nice, but also without that external structure of there being people
watching me knowing that I'm doing my job or not.
That can be tough if it's not something that's really engaging, right?
I don't think I'd be able to pull it off if we didn't have it that way.
I understand what you're saying. Like there's something about, okay, like we put out the show.
It's kind of like, it kind of feels like if you were in a theatrical production and it was like,
you do the show, curtain falls, take a breather and then, all right, got another show. Like,
curtain falls, take a breather, and then, all right, got another show. Like, yes, it's that kind of excitement.
It's exactly this energy, the same as when we would do school play as a Christmas time.
And my favorite part was just being backstage, gated with nerves
and trying not to giggle too loudly while we waited for our cues.
And as the sort of person who needs a bit of a push from adrenaline now and then,
the backstage vibe of the show is a good fit for me.
And when I'm not racing to the finish line after dark
on a Tuesday night, at least I literally get paid
to lend my ears to something that's been good
keeping my attention for more than five years.
And it's tough, you know, like my own anxiety
and my like passion for the show and also for listeners.
Like I want the show to be a good experience for listeners.
I don't want to have it lag.
I don't want it to be unsatisfying with the information,
but I don't want it to be too long.
I want the information to be relevant, but also novel.
And so I think we tinker with it because we want it to be
good. And that is, it's hard to just say it's good enough and walk away.
Yeah. I know that we talked about this a little bit with one of the last episodes. I found
myself down like a little research rabbit hole. And like they, oh my goodness, it's
like a black hole almost trying to stop.
Oh, the research? Yes. And that's, oh boy. But I imagine trying to step into your shoes and doing all of that
research. I don't know. I feel like I could spend two weeks researching a single episode.
And I know that you get really sucked into your rabbit holes too.
Oh God. Oh God. get really sucked into your rabbit holes too. Like, oh god, oh god. How do you decide when to
let go of something? And is it terrible or do you kind of love it also?
I love it. And the only thing that gets me out of the rabbit holes and says enough is the looming
pressure that I'm like, if I don't get these asides in, I will make Mercedes-Benz life hell.
And it's just like finding out weird information about people or places that you never would have thought were involved. It's
really hard because those things can be really, really interesting and give so much more context
behind these things we take for granted. But yeah, you could spend weeks on one episode,
weeks and weeks and weeks. And it's really hard to pull back. Because I feel like a huge dog, like a pit bull or a German shepherd with a toy in its
mouth that just is like, I don't want to give it up.
So it's tough.
But that's the beauty of weird information and history and context.
I love it.
Yeah.
And I think it's part of what makes the show so like appealing as well as when you do those asides and like
you never you think you're gonna tune into an episode about trains and you're like I
don't know do I really care about trains that much and then you go into these fun stories
and the asides the stuff that you don't expect to find right?
Oh I love it.
I think that's part of the the fun of the show for sure.
I hope I always try to figure out like do we need a little brain break or do we need a diversion
or do we need to have it go somewhere you're not expecting it to go?
And I'm interested because you have a master's in sci-com.
I don't have that at all.
But when you were learning how to come, Sai, what strategies do you feel like were big
takeaways and what do you think science media gets right and wrong about it?
Yeah, I think this is stuff that I wanted to ask you as well is how you learned SciComm.
Because I don't think that it's something, it's clearly
not something that you need to have a master's in. That's just the path that I went through to
learn this stuff and get in the door. And I am so glad I did. This program at Laurentian
University in Sudbury, Ontario is the only one of its kind in Canada and it's hosted in part by
Science North, which is this super fun science center that I went to so many times as a kid on school trips and as a halfway point attraction on the way to visit my parents' families.
And the program is run by these two incredibly smart, incredibly talented, compassionate smartypanzas, Michelle Reed and Dr. Chantal Berio.
Honestly, two of the best teachers I have ever had. I adore them. We spent eight crazy months learning how to analyze and craft messaging.
We learned about learning theory, audience relations, design theory, research methods,
social media strategy, and our pick of either traditional media or exhibits.
And then we were sent off to do internships and a major research project over the summer
semester.
And if you're curious, you can hear about mine in the evolutionary anthropology episode from earlier this year.
But I think one of the big, almost like a gut punch kind of lessons that seems so obvious
is that information isn't enough to get people invested in something, to get people to change their
behavior or be interested or change their mind. It's not no amount of, oh, I've got to provide
the right information. I've got to make it understandable or I've got to dumb it down
for people in the right kind of way. Is that so much of science communication is about
is that so much of science communication is about relationships and getting to know who your audience is, know your audience. And you really have to tailor what you're doing
to your audience. And like, do they even want to know about this? Why would they want to
know about this? How is this information relevant for them? And that's something that's a little bit different when it comes to psych com for adults
versus kids.
Is that kids just, they're just little sponges and they're curious about everything.
If you tell them a cool fact, they're hooked.
Kids are curious for a reason.
Basically the entire point of human childhood is to learn.
We are incredibly helpless creatures without all of
that cultural knowledge and skills that's passed on to us from older generations and even our peers.
And it's also easier to spark curiosity when everything is new and surprising. Like,
do you remember what it was like figuring out how things worked for the first time?
As adults, we at least like to think we've got the essentials figured out already.
And unlike kids, we are rarely a captive audience. Sat down at a classroom or
brought to a museum on a field trip or family outing. But with adults, you're
like, I got bills to pay. Why should I care? You know?
Completely.
It's got to be relevant to people. And it's got to be something that they're
kind of ready to hear. And sometimes there's people that you're just not going to reach them in whatever hour that you have. Some of these things take
a long time. That's, I think, the biggest takeaway. Yeah, I always think that's 100%
true. And it's like you have to have something that people can put in their pocket. Every time you tune into anything, whether you're scrolling, whether you're down a wiki
hole, whether you're online shopping for a laundry basket, you want something out of
it.
You want a laundry basket.
You want to figure out how this dead person's life went and maybe you'll learn a little
bit about your own life from
it. And so I always think, what do they want to put in their pocket? Because you don't
seek out things without wanting something from them. And so it's like, how will this
change a person's life? Will they never think about snails the same way? Will they garden
differently? Will they look at love darts in a snail
and think about shooting their shot?
Like what changes our life?
As adults, no one's really making us learn things
outside of what we might need to know for our jobs.
So what motivates us to spend our time
learning about science rather than watching reruns
of Gilmore Girls or, I don't know,
deep cleaning your apartment while badly
and loudly serenading your neighbors to the newest Hozier album.
Well, in 1970, adult education researcher Malcolm Knowles published his new theory of
adult learning in the book The Modern Practice of Adult Education, Androgogy vs. Pedagogy.
Based on his model, the most important differences when it comes to adult learning vs. childhood
learning are, adults need to have a good reason to learn something new.
You can't just tell them, learn this because I said so, or because it'll be on a test
later.
They're not going to like being told what to do, or what to think, no one likes being
patronized, but they're also not going to be interested unless it really has some sort
of purpose for their lives.
It could be as simple as being entertained or enjoying a new
appreciation for what you come across on a hike. If that's what makes you feel like you, that can
be a good reason. And I think that for me, being a like volunteer docent at the Natural History Museum
of LA like changed my whole outlook on science communication. And so the thing is, is you can't
just be
a docent to show up, put on the vest and a lanyard. They make you go through an orientation.
It's maybe three, four days, full days, right? And the mission of the museum is to inspire
wonder and curiosity. And I was like, well, I love that. That's sane. And then what they have you do is they have you go out
and just turn you loose in the museum
and pick like three or four artifacts or objects.
And to go look at it and write down how it made you feel
and how it made you feel when you looked at it
and how it made you feel when you read a little bit
about it on the cards, you know, on the plaques.
And so I picked a couple objects and that exercise alone, the way that it made me look
at those objects and the context it gave me is so different than just walking past something
and going, oh, there's a desk, like, oh, there's a bowl.
Like a couple of the objects that I randomly picked, like one was a bowl that had been
used to collect hearts for human sacrifice.
I was like, oh, it's in the anthropology wing. I was like, well, this bowl I'm looking at,
you could use it for guac and chips. But knowing what this had been used for, also there are
so many other, there's a whole other rabbit hole about repatriating artifacts.
Oh, I could go down that rabbit hole with you easily.
There's like another show that I want to do about that, about just tracing objects, who
should have them, how are they collected?
I mean, oh, but that's a part of the context of that object too.
And you know, another thing that the NHM has is Walt Disney's very first desk he ever used for animation,
which you walk past it, you're like, okay, that's a wooden desk.
And you stop and you're like, oh, that's where all of these really historical animations
were made that turned into Disney, da-da-da-da-da.
And then also, who would Disney hire?
Who would Disney not hire?
What kind of empire did it create?
And what was that founded on that was really exclusionary?
So there's all of that and it's like those objects having the context, it goes from an
object to something that has just so much meaning that's just almost like has like a
sacred history. And so when
communicating science, it's not just that, you know, the sun has flares. It's like, what did
those flares do historically? Who are the people that made the instruments that could help us
understand that? Like what happened in the past from a technology standpoint when
solar panels were like, who saw the auroras?
There's just so much more to every single fact.
When you can put a story to it, it suddenly has meaning and you suddenly have something
to put in your pocket.
You can't not have an emotional reaction to something when you have context to how it
affects the earth or animals or other people's lives or
what it's doing there from like an existential standpoint. So again, those emotional connections
help us bring those stories into the context of our own lives and experiences and memories.
And that's a really powerful force when it comes to learning new information. So despite, you know,
our culture's history of rote memorization in classrooms, modern learning theorists recognize that to really make an impact, learners need to bring
their whole selves to the table, including their own experiences and their relationships and
their communities. So being able to make those emotional connections is so important, and story
is a really great way to do this. There is a reason that storytellers have been revered throughout human history.
They help us see through other people's eyes and learn from them and imagine how their
experiences might apply to our own.
And so I think that just being a docent was so helpful in that way.
And another thing they teach you in that program is people don't necessarily
want to be lectured to. If you're holding a coyote pelt, which was one of my stations,
they just be like, okay, you're the coyote pelt. I go stand on the thing and then some
people would come up and want to touch it. It wasn't like, these are the guard hairs.
This is what they do. This is da-da-da-da. It was like, what do you notice about it?
Notice it's really fluffy. What do you notice about the difference in the hairs? And then
they tell you and you go, why do you think that is? And then they go, well, I guess maybe
some is for warmth and maybe some is for water. And you're like, yeah, exactly. And so letting
people observe and come to their own conclusions about things or having them participate in
it, I think is much more exciting. And that's why I love having like Patreon questions.
That's why I love the idea that the listeners in ologies like have a seat at the table instead
of just listening to two people talk. But I kind of like the asides for being like, I
know you're here and you're part of this. You're not just
like an audience, you know?
All right. So I was looking through my old notebooks while I was working on this just
to kind of refresh my memory. And I found a note scribbled in the margins next to a
section on Lev Vygotsky's sociocultural theory of learning that said, transmission alone
doesn't work. Ology's community building. H mind. So, Vygotsky's sociocultural theory of learning says that we make meaning through our interactions
with each other, not just by being told something we didn't already know. We're able to learn more
when people who know a bit more than us about some things can kind of give us a scaffold of
knowledge to leapfrog over so that we don't get bogged down figuring out the same thing that
somebody else already has.
And apparently that made me think of this wonderful community of ologites Ali has so
expertly crafted, especially that hive mind I was thinking of in the Ologies Facebook
group.
And so I think that the museum really launched so much of what I hold dear when it comes
to science communication,'s making it relevant.
And if it's relevant to you, then it becomes relevant to an audience.
If someone's like, you have to listen to this album, this album's so good, it's so good,
you'll be like, okay.
And I feel like if you're the same way about anologist, this person's really cool.
Trust me, okay, this fact is awesome.
People are like, all right, okay, I'm listening.
And so I think that excitement is helpful too. But you know all that.
It's contagious. It's contagious.
I hope so. Yeah.
Yeah, it's genuine. You're genuinely a nerd about this stuff.
I love it so much. I love it so much.
Okay. I could talk to you for ages, Ali. I'm sorry. This is so long. I feel like I'm like, oh, my stories are so much. OK. I could talk to you for ages, Ali.
I'm sorry.
This is so long.
I feel like I'm like, oh, my stories are so long.
Don't be sorry.
This is great.
Do you want to do some listener questions?
Yeah.
All right.
Let's go.
Belly up to the table, listeners.
But before we get to your questions, dear listeners,
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by Ali, that helper send donations to a cause of theologist choosing each week.
And this week, Ali chose the Science Haven, which was founded by molecular biology guest
Dr. Raven the Science Maven Baxter.
So the Science Haven is committed to creating an inclusive platform for science dialogue
and meaningful connections between disparate communities.
Through their events, programs, web series, workshops, and public discussions, they
strive to promote the accessibility of science and create an environment where
diverse perspectives can be heard and respected. Their goal is to foster
innovative solutions to our most pressing global issues through
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their way this week and we'll get to your questions right after these
messages.
All right questions. Let's start with Allison P, Emma Oe, and first-time question asker Shannon Wright who asked about doing SciComm
specifically for adults. As Shannon said, I believe that critical thinking and the scientific method is so important for not just kids but adults to understand and live their lives with.
How do you believe we can celebrate these methods of thinking and make it cool to approach
life this way when fast facts and quick videos seem to be the preferred method of information
intake?
You've talked a little bit here and there, and we've talked, you know, off the show
about how you find it very important to have like this outlet, the science communication
outlet for adults.
Yeah. Specifically. Tell me a little bit about that. to have this science communication outlet for adults,
specifically.
Tell me a little bit about that.
Oh, that was so hard to figure it out
because I was looking at the top science shows
and Hidden Moraine Radio Lab,
and I was like, none of them really are like,
there's a little E next to podcasts.
It means that there's explicit content.
There might be swearing, you might talk about boning,
whatever, and I was like, none of these shows
in like the top 20, top 50 have the E next to them
in science.
If you go into the comedy, sure.
Crime, sure.
But science, no.
And I was like, there's got to be a reason for that. And so for me,
like keeping my voice authentic was a really big struggle because I was like, well, what
if I do that and then no one listens? Like, what if people want to listen to this for
their kids and then I just blow it all because I wanted to say F for a couple of times. And
so I really struggled with it. And I realized like what was missing from my life, like creatively and what was missing from science
communication I wanted to listen to was that candor.
You know, like in a comedy show or something,
saying what you feel is always like the best route.
Being authentic is just the best route.
And so being able to do that in the science communication
was like felt more authentic and felt more me.
And I don't know, I took the risk doing it
and I'm so glad I took the risk doing it.
It was really hard.
I really did not know if I was gonna alienate
a huge audience or bring embarrassment
to the science community or whatever.
And by talking like a real person.
But I heard scientists, friends of the nerd
brigade, people that I knew from the museum, talk like people. And I was like, that's great.
And a lot of what I would hear on NPR was just these really sanitized sound bites where
every scientist sounded the same. And I felt like the 2016 election in America was weird for a lot of people. It was very anti-science
sentiments started around then. A lot of climate change and things like that, flat earthing
started around then. So I was like, well, the people who are voting are not six, you
know, they're adults. And so getting adults engaged with science and letting them understand
that scientists were not like a lab, people in lab coats judging them, I felt was really important. So I was
like, I'm just going to be authentic and I'm going to let scientists be authentic. And
if I fail, then I fail. And I'm so glad I did. And I still get people being like, I
wanted to listen to this with my eight year old. And I was like, your eight year old has
so many options for kids science entertainment. And I've worked on them. Like I've worked on brainchild. I've worked on A to Twist.
I've been working on innovation nation for 10 years. And like, there's plenty, trust
me. So that's why we started doing Smology is to offer that to people. But also, you
know, I think it's good to inspire kids too. And I like that we don't really talk down
to them with it. But yeah, it was a tough decision.
I'm glad I made it though.
I'm glad too.
It's much more gratifying to be appreciated for who you are than to be appreciated for
who you're not.
And I think that that's important with science communication.
It's like your voice makes you different.
Like whatever is weird about you makes you who you are.
You're irreplaceable.
No one can be you if you're yourself.
But if you're trying to be like everyone else, you're very replaceable and you don't stand
out.
There are so many science communication jobs I've gotten because of ologies because I showed
up in a voice that was my own and then they're like, oh, we want one of those.
You're like, okay, you didn't before.
I didn't think anyone wanted this before.
And you know what?
I think we all know it's a lie that adults always
have to take things seriously.
And I think the show really proves that.
Adults need to have fun with learning, too, especially
as it becomes more and more obvious how badly we
need grownups to love and appreciate and trust science.
So a lot of you had questions about navigating this weird shifting social and political environment
of science communicators, including Shannon Wright, Michael in Seattle, Jacqueline Church,
Felix LaSalle, and...
Amber McIntyre asks, have you had to adapt to communication in recent years?
They say if you're not offering a catchy headline or an article that isn't too long, you're
losing audiences.
Earl of Gramelkin, who asks great questions all the time, asks, what do you think the
future of SciComm looks like? Antonia Clark says, what moves today's public compared to
20 or even 50 years ago? Chris Whitman asked about, we seem to be living in a country of
evidence-based politics and faith-based politics, being that we're in a political shitstorm season right now. Yes,
we are, Chris. What is the relationship between science education and those who have some
level of science education and what political party? I know that's a lot. I just threw a
lot at you.
No, those are great questions. Those are so relevant. And it's just like, I think that's kind of what I'm trying to do, like coming through
the back door where it's like, people don't want to click on something that's about climate
change because they're like, I'm bummed out enough.
Like the things that we see online, especially in the last eight months, I feel like people
are constantly devastated. The democratization of media is excellent for giving voice to people who are voiceless.
It's also a lot to take in, and what we take in is tough because our dopamine centers might
want something pleasing.
We might get a little bit of adrenalized from seeing things that are scary.
Also our humanity wants to know what's going on
with people suffering.
So it's really hard to know how much you should be
compassion led in what you are looking to consume
and how much you are escapist.
And so I think that if it bleeds, it leads,
is something they say in the journalism industry.
And I remember seeing that when I was working
at the LA Times, a huge celebration in the newsroom for a Pulitzer that was won for a ghastly, ghastly story.
They did a great job covering it. They're also, it's a business and they got a lot of
eyeballs on it. This thing where the more you can scare people, the more they're going
to click is something that's just psychology. People are fucking tired, man. It has been
a shit storm politically. There are genocides that are going on in multiple countries. Climate
change is like, it's a lot. We've been through a pandemic, dude. We've been through a lot,
right? And so instead of telling people, care about this because it's a shit storm, giving people
context to appreciate the thing that's at risk, I feel like is more helpful.
And so telling someone, this is why you should love this thing, yes, it's a little bit of
danger, might make them take more action or care more or be able to ingest headlines about disastrous
things with more context and with more emotion, as opposed to just hammering people who feel
helpless.
So doom and gloom are not great motivators.
Why bother learning something new or changing your attitudes or beliefs or actions if everything
around you is telling you that it's all going to suck regardless.
There is a lot of suck in the world. There is a lot of suck in the world. But without some joy
and some hope and some reasons to care, why bother? Now, real quick, I wanted to get back to that part
of Chris's question where he asked about the relationship between science education and
political identity. So I don't know, Chris, maybe you're looking to know how many Republicans versus Democrats studied science,
but I have something that I think
might be even more interesting.
So in a 2015 paper called
What is the Science of Science Communication,
Dan M. Kahan writes,
if the reason members of the public
fail to take climate change
as seriously as scientists think they should
is that the public lacks the knowledge and capacity
necessary to understand empirical information, then we would expect the gap
between public and expert perceptions to narrow as members of the public become more science
literate and more proficient in critical reasoning.
But that does not happen.
Members of the public who score highest in one or another measure of science comprehension,
studies show, are no more concerned about global
warming than those who score the lowest.
So why are some people more concerned than others, even when they all have access to
the same stuff?
Well, Cahan discovered that risk perception about certain things like climate change and
fracking was different for Republicans and Democrats.
The more liberal you lean politically, the more likely you are to see those things as
very risky.
Okay, that's easy enough to wrap your mind around if you don't live under a rock, but
here's where it gets really weird.
The higher people score on measures of science comprehension, the more the political divide
widens.
Conservatives tend to see even less risk in climate change and fracking
the more they know about science. What? Why? So, Kahan and others who have figured this
out think that people who are most practiced at using reasoning skills about scientific
knowledge can then use that power for good, or, if their in-group's cultural disposition
demands otherwise, they could use it for bad by using those reasoning skills to cherry pick and explain their way into seeing what they want
to see.
So there's good news and there's bad news about this.
The good news is, researchers only see this pattern for topics that have become strongly
tied with political identity.
The bad news is, we are seeing a lot of political polarization these days.
And that's not looking like it's going to
get better in the next, I don't know, five months. So what the hell do we do about it?
I think that it's changing a little bit in terms of having to offer something that's not fear-based
and having to offer something that's not like, you're in danger, so you better listen to this,
like you're in danger, you're in danger, you're in danger. I just don't think that's good for people.
And I don't think at the end of the day, it's as effective as having people appreciate things at
risk. You know what I mean? I do. I do. And that's something that I struggle with myself,
with everything that's been happening over the last eight months and trying to, you know, get people
To kind of take care to pay attention. Yeah
Is kind of threading that line of being like this this is serious and it does affect us
But also not wanting to shut people off. Yeah, right. The genocide episode, fucking excruciating to work on.
We worked on it for months.
And that was really encouraged by you.
I was afraid to crack into it and not do it justice.
I was really afraid to put out information that could be questioned or put out something
that was too much of an op-ed because so much of our news is through a filter of enraged op-eds to where it just becomes
noise and that episode was the most challenging one we've done by far and it
felt like writing a thesis you know and having to approach that in a way that
wasn't like I'm gonna tell you what to think about this, but with this context, I'm going to let you make up your own mind. Instead of yelling
at you what to think, here's arming you with a lot of information that you can then take
away and feel confident in your own convictions. But it was a really tough thing to be like, I want to put out information where people
can take it as fact and then not have it be something that they can argue against because
things are so, so politicized and it's so us versus them and so much of that is so fear-based.
It's really rooted in fear and trying to come up with humanity for anyone listening
and like appeal to a common humanity. And it's tough because sometimes you want to scream.
That doesn't always help things.
Yeah, it's been a lot. It's been a lot. Okay. I'm going to go from there to...
Oh wait, can I interrupt you for a second?
Yeah, absolutely. I do want to put a pin on that last thing and say how instrumental you were and putting that episode out. I
don't think I would have
taken on that topic without
Your encouragement and conviction and your research on it. You've researched the shit out of that episode
I could not have done that on my own without you following up on so many facts, fact checking
so much stuff.
That was a hugely collaborative episode in terms of the way that you produced that, not
just edited it, but produced it.
I just want to, behind the scenes, let people know how much the voices on our team matter,
and in particular, how instrumental you
were for making a really, really important episode
that I'm so proud of that we did.
And it wouldn't have happened without you.
So kiss, kiss.
Thank you.
I've been told I don't know how to handle compliments, so I'm going to stick with
thanks.
Thanks.
And let's keep trucking.
You're welcome.
Okay.
Look, it went against all my instincts to leave that compliment in there, but I know
that Dad Ward set it on record for a reason.
Now for an abrupt change of topic, a couple patrons asked
about navigating the flood of misinformation and pseudoscience out there on the interwebs
and how we can get folks excited about science, including Patricia Evans, Amy Grace Laura,
Raja, and…
Shiant Montgomery says they're a high school science teacher, and they spend a lot of time
worrying about the flood of misinformation and disinformation that is pushed into social
media feeds. They say one thing I've noticed about experts selling pseudoscience conspiracy
is that they're very sure of themselves. They say they have proof and for some reason people
seem to feel comforted and trusting of information delivered in this way. Whereas an actual scientist
will say things like, this is the best model we have right now.
And that's not a satisfying answer for a lot of people.
In a world where everything feels scary and uncertain all the time, how do science communicators
help people be more comfortable with science as an ongoing process and inoculate against
fake science?
Damn.
Good question.
I think getting people geeked out about journal articles,
a great way to go, an amazing way to go. If you can somehow make a scavenger hunt with journal
articles and be like, okay, these are the facts we need to find, find what you can in the most
updated journal article, give me the bibliography, cite the source, look and tell me if there are any conflicts of interest at the bottom, tell
me who funded the study, tell me if it's been peer reviewed, tell me what the p-values
are on it.
Okay, hold up.
I want to talk about p-values real quick.
In a nutshell, super simplified, a p-value is a number between one and zero that tells
you how likely a finding is the result
of chance.
So the lower the number, the more stock we can put in those findings.
Typically, p-values below 0.05, or 5%, are considered significant, meaning there's
a good chance that the researchers are on to something.
But go up just a little bit to over 0.1, and scientists typically say that that's not significant.
10% is too big a chance that the findings don't mean what we thought they might.
I think it's really key that people understand how basic statistics like this work, because it
goes to show just how rigorous and certain the data have to be before scientists really make claims about anything.
And making it like a scavenger hunt of those rabbit holes because it starts to get really
fun when you can start to read papers and find what you're looking for, see the citations
in them, follow that citation.
There's so much on Wikipedia where you see the tiny number of citation after a fact.
I don't know what the percentage of people who click on that citation and then go to the paper to find the fact, but you find out way cooler stuff when you
hit the citation. This is where a lot of my rabbit holes start. But I think that getting
them comfortable with scientific literature is great. That's the backstage. That's the
VIP area of facts. I feel like the facts you read in headlines or on social media are the kind of like the
puppets that you might see, but then the scientific literature is like the weirdos holding the
puppets and everything behind the scenes.
And so I think getting into that to fact check things on your own and also consider what money is to be
made. Is someone peddling a nutrition program? Is someone selling you a jaw exerciser? Is someone
selling something? Because a lot of times scientists themselves are who couch things in this may this is the best we know, it depends, like
they're not selling you anything. And so I think that that is kind of important. But
get people excited about literature. I think that's fun as shit.
So for the patrons who asked about reading and accessing journals and dealing with jargon,
including Katie Hammond, Kelly Dooling, Alia Myers, Rowena Zee, and first-time question
asker Jian, you are asking the right questions. When it comes to dealing with jargon, I mean,
man, I feel ya. Unfortunately, so much scientific writing is still so heavy with technical language,
and I think the biggest solution to that, besides honestly Googling, has to be a culture shift.
As for paywalls, it can be hard if you don't know anyone with access to
a university database. Luckily, I think we're really seeing a shift towards free open source
research, but that's not helpful if you're GN and need to pay 30 bucks to read your own paper.
Oh my god. Okay, so I certainly would not recommend visiting scidashhub.se to check for copies of paywalled articles,
okay?
Alright?
You hear me?
Do not.
Don't do it.
Don't go to sci-hub.se and enter the DOI of a paywalled paper there.
I definitely have not done that once or five times in the past week, or have that tab open
on my browser right now
because I follow the rules even when they're ridiculous.
I've got a really good one here from Tiger Uri who asks, why does spewing facts get so
many humans to dig in their heels even more with wrong beliefs?
Why do we need an emotional connection to be willing to entertain a logical change?
Or most of us, they say.
That's a great question.
Hi, Tiger Goody.
I think it all comes down to empathy.
I think when people are digging their heels in, they're digging their heels in not because
of the facts, but what the facts mean to them.
So if you tell them locusts are coming, you better watch out.
There's a shit ton of locusts.
They're about to erupt.
They don't want to believe that because that puts something at stake for them.
They had a bad experience with locusts in their past or whatever.
I think that the facts that they don't want to accept are usually the ones that are threatening
to them, that are threatening to who they are or what their connection to their social
support system is.
So they want to dig in because it threatens them and what they have at stake.
And so I think that you have to come at it with empathy.
Why is this
person defending this fact that might not be true? What does it mean to them? What are
they scared of? Or how do they feel judged? Because when you judge someone with a fact,
what's at stake is their own humanity and their own intelligence. And so a polarizing
yelling at people just doesn't work. Like if you scream at someone, like, get out of
the fucking road. What are you doing? You'd be like, fuck you. I was trying to drive here.
But if someone's like, can you pull up a little bit? You're like, oh yeah, sorry. And so that
limbic system, that's what my therapist talks about, limbic system, fight or flight, all
of that, anxiety. And when your limbic system is engaged, your prefrontal cortex kind of goes offline as
they explained it in very, very, very simple terms.
And so your ability for rationalizing judgment, all that stuff gets a little bit hijacked
by your limbic system being like you're in danger.
And so I think thinking about human brains, and that's just how we're wired to work, we're
wired to pay attention to whatever's threatening. Taking the temperature down and understanding that everyone's coming
from something out of fear and protection and trying to understand that we're all in
this as a humanity.
I agree. And you know what? This is another one of those great examples when I say like,
yeah, okay, I went and got a master's in psych comm, but you don't need a master's to be good at psych comm necessarily, is that
everything that you've just said there is related to a concept that we were taught in
that program.
Really?
Yes, that's right.
One of the coolest, trickiest things I learned about changing people's minds is that sometimes
facts can truly be perceived as threats, especially if those facts challenge a core belief
about your own identity or worldview or values.
So in their 2016 paper,
Neural Correlates of Maintaining One's Political Beliefs
in the Face of Counter-Evidence,
Kaplan, Gimbel, and Harris found that people
who were less likely to shift their core beliefs
when presented with conflicting information
had more activity in
the insular cortex and the amygdala, brain structures which react to perceptions of threat,
uncertainty, anxiety, and fear, and which help us use our emotions to make decisions.
Put simply, they say, one interpretation of these activations in the context of our study
is that these structures are signaling threats to deeply held beliefs in the same way they might signal threats to physical safety.
So most studies that have looked into this phenomenon have poked at people's political
beliefs rather than their beliefs about science, but I think we can all see how seemingly straightforward
facts have become so entangled with politics.
And when we start to lump apparently objective facts into a neat little package with other
things that we believe in, like economic policy, especially when we attach a moral value to them,
we run the risk of being blinded by our commitment to our in-group.
So how do we fix that?
First, like Ali said, we can take the temperature down, work on assigning less moral value to
whether or not people believe a certain fact. Second, you can try something called moral reframing.
Rather than just telling someone why they're wrong, even if you do it nicely,
we can remind them how that fact or that idea fits in with another part of their identity,
maybe in a way their in-group doesn't tend to talk about so much. So, for example, if you know
politically conservative people tend to be more anti-mask, but also really
value in-group loyalty and national identity, finding a way to help them see how wearing a
mask can be a sign of loyalty to protecting the people and the country they care about from harm
has actually been shown to help move the needle when it comes to changing minds.
And Allie says it's been helpful for her too to have family who have different political beliefs
because it helps her understand the fears and the motivations behind the things
that she disagrees with.
And I know it's cheesy, but coming from a place of love and empathy can go a long way.
Just don't expect to see changes overnight.
It can take years of relationship building with people with wildly opposing views to
come around, if ever.
And that's why smart people are always telling us not to waste our time arguing with people
on the internet.
But what about talking to the people you already know are nerds?
Thank you to these next two patrons for asking the questions that kept me up the night before
we recorded this.
So first timer Emily Woodland says, how much do you have to know about a given topic going
into an interview to ask interesting and engaging questions?
And Carol Young asks, how do you structure your interviews?
They say, I'm always amazed when there are 500 Patreon questions and you manage to summarize them and also balance them out with your own.
So what is your process for interviewing, Ali?
Do you come into it with a list of questions that you want to ask? Do you come into it kind of like I did today to soothe my own anxiety of being like, we're
just going to have a chat and it's just going to be a conversation?
That's a great question.
And thanks to you and Noelle in the past and now Susan who sorts the Patreon questions ahead
of time for me, because I used to try to do that myself and it's a lot of work.
It is. That was one of my first jobs as an intern was sorting. Actually, here's a fun
tidbit. The very, very first thing I ever did working for Allogies was sorting everybody's
penis questions.
Oh, was that the first episode?
That was the first thing I ever did. The very first thing. And it was incredible. It was
great. But it took
hours.
We gave you an actual bag of dicks. We're like, here you go.
I was like, this is perfectly on par for the show. This is 100% what I signed up for.
And it changed the way I asked them. So sometimes, yeah, you get thrown hundreds of dick questions.
And what would the show be without knowing the general scope of those?
And yeah, I go into it knowing kind of like the general topics that people want asked.
And I read all the questions.
And so by the way, if you're a first time question asker, but I haven't said your name
on the show, keep putting first time question asker.
It doesn't guarantee that I'll say it because we have so many, but I try to prioritize them.
But yeah, so I don't like to research theologist a lot because then I already know
their backstory and it's not as fun because I know their backstory, but the audience doesn't.
And so I'm really a proxy for the audience. I feel like I show up, like me and the audience
are on one side of the table and the experts on the other. And so I feel like the more
I know, the more it's me and the expert on one side, and then we're inviting the audience to enjoy, which feels exclusionary and I don't
like it. And so sometimes I'll try not to dig too deep into someone's past, but I'll
usually have a little list of questions I'll write on my phone that are just some basics.
And if I see that the patrons, like 50 or 60 patrons ask the same question, I'll move
that into my questions I'm going to ask before the break because then I know that it's something
on a lot of people's minds they're going to want to hear up top and also because that's
a lot of patrons names to say.
And some people are like, why do you list them all?
And it's like because they pay for the show and because they asked it and it's a good
question and because it's great to hear your
name on one of the shows you listen to.
And so I like people to know that they are being listened to and that they're part of
the show.
We love you.
But I think I like to ask those questions that essentially what not smart means to me
is ask the questions that aren't asked to impress an expert, ask
the questions that you actually have, like ask uninformed questions. Because a lot of
interviewers, I think, to show off that they belong there, try to ask questions that the
expert will go, oh, you've done your research on the subject, which is great between you
and the expert, but the audience is like, what are
you talking about?
So sometimes it's good to ask those basic questions.
And oftentimes I get told the basic questions are fundamentally the best ones because that's
what got them into the field or that's what they don't know yet.
Those are the misconception questions. So I go into it with a very large amount of embarrassment and humility, just being like,
I'm going to head in here and I'm going to look like a fool.
And that is okay.
That's my job.
It's not to impress anyone, but it's just to be the audience.
So I love doing that.
I love showing up like someone who doesn't know what the
fuck they're talking about.
It's interesting because it's something that I kind of discovered doing a few assignments
that I did in my grad degree. I came into this program with a bachelor of science in
anthropology, which is like not, it's not a hard science. It's science, but I felt, I don't know,
a little like insecure in that, like,
I didn't take a ton of straight biology courses
or chemistry or physics or whatever, right?
And then I'm working with these other students
to help them come up with psychom about biology.
And I was like, you know what,
I think this is actually better that I don't know. Yeah. Because it helps you get in the mindset that your audience is going to be
in. And rather than lecturing them, you're learning with them. Yeah. And it's hard to
know once you're an expert in something, it's really easy to forget that other people don't
know these things. Totally. Especially because so many of us who are nerdy like this, it takes up so much of our world
and our brain space, right?
That it's like, does a fish know what water is?
Yeah.
It's true.
And it's a great way to bond with your audience too.
You're like, I don't know this either. Well, a ton of people had questions
about becoming a psychomer,
including Faith Stemler, Amity Bliss,
Kelly Taller, Charlotte Parkinson,
by the way, no, not too late,
Peregrine, Cynthia B., Anna Elizabeth,
Nicole Harper, Olivia Lester,
Rick T., Cece Tinknell, Sophie, Dave Miller, PhD,
Betsy B., Cheryl W., and first time question asker Deathnell,
which is a great profile name, by the way.
They ask how much science education
or other relevant education, such as writing,
communication, education, statistics, et cetera,
do you think it's generally good to have
to be a good science communicator?
Did you have to go to school for any of that
or for science communication itself? And then a lot of other people asked just like, how do you break into this? Is this the stuff that
you need to go to school for? Stacey Pinkowitz asked, can you share some reflections on the
best way to break into SciComm as a career path? Like is the best way to do it going viral on TikTok,
short form sketches about plant facts or writing a blog or a comic?
Is there a solid realistic academic route or internships just knowing all the right
people?
And I say, I'm sure there isn't one linear way to be a science communicator, but I would
love to hear your thoughts on that.
Great question.
Great question.
Okay.
Here, I'm going to distill it down into things I think work.
All right.
All right.
Here we go.
Here's what I think works.
Number one, curiosity. All right. All right. Here we go. Here's what I think works. Number one,
curiosity. Be curious. Continue remaining curious or fostering curiosity. Ask yourself
on a piece of paper or a Google doc, whatever, what would your dream career be? Write it
down like no one is ever going to see it. Write out what your dream life and dream career would be.
And it can be really hard to do it.
I remember when I first wrote down that I wanted to be
someone who writes or makes TV or wants to be
in front of the camera or whatever.
It felt so embarrassing, because what if someone found it
and was like, oh really, you?
Yes, I feel that.
Do it, do that. Be honest with yourself.
The sky's the limit, right?
Because just admitting it to yourself and seeing the words on paper or in pixels, put
something in your head where you remember that that's where you want to be.
And little tiny steps that could take you there become something that you're willing
maybe to put yourself out there for.
And another thing I would say, if you can take some classes,
I think it's great to have some background.
Because there are a lot of questions,
a lot of things that I'm able to look into because I have
that biology background, that chemistry or environmental
science background, like generalist stuff.
Because I can read scientific papers better,
and I can digest them better, and I can digest them better and I can look
for the facts I'm looking for.
And JC is amazing.
Junior colleges, community colleges, amazing.
Even if it's just something that you want to take on your own or online college or whatever,
gets the information into your brain.
I know a lot of people who went to really expensive colleges who didn't learn shit because
they bought papers from someone else and then they got a degree and freaked out
when they graduated because then they'd have to get a job because they'd never had a job
before at Ivy League colleges.
And then I know people who are geniuses at botany with a library card.
And so it really depends on how much you put into it and how much you love it.
Sharpen writing skills is always helpful if you can, just to sort of get an excitement
for writing and how words are used and what words are most authentic to you.
So there you have it, folks.
Ali's quick guide to becoming a psych bomber.
And for those of you who asked if they'd recommend more people get into the field, including
Merg and Doug Pace, I say hell yeah.
There are so many ways to be a science
communicator, and we need them badly. And not every psych comm job is public facing or in the
entertainment industry either. Anytime you're creating content or communicating in some way
about a science topic to someone who's not an expert in that exact topic, you're doing psych comm.
So Stephanie, who says, I am not a science communicator,
but I do create content in a specialized field
that I did not study.
Well, I've got news for you.
You sound like a science communicator to me.
So being a science communicator
could mean you're briefing politicians
on what they need to know to make an informed stance
on a policy issue, or you're working with a marketing team
on advertising a new product,
or you're a patient advocate at a hospital, or you're talking to kids about coyote pelts at a natural history museum.
I also think there's a ton of room for more efforts in sci-com between different scientific
disciplines too, like say evolutionary anthropology and public health.
But to get there, let's recap.
Okay, so that's... what is that?
Stay curious?
Write down your goals, get some classes wherever
you can get them and think about your voice.
What is your voice?
Are you someone who likes to spend a lot of time alone drawing comics?
Great.
You don't have to be great at drawing comics.
You really don't.
You can kind of just start drawing them.
Are you someone who wants to write songs about science?
Is anyone out there doing that a lot?
Probably no. Does that mean it shouldn't be done? No, it means that the world is waiting for you.
So go do it. Are you someone that wants to be an anchor on a TV show, whatever? So ask yourself
like what medium makes you feel like on fire, like in a good way. And in terms of making your own content, TikTok, yes.
Can Instagram, sure.
I don't love that these are big media corporations
that make money off of us,
but it's also a really great way
to get your voice out there.
And if you're talking about something you're excited about,
if you are giving context to people
and knowing what
are they going to take away from this, how is this going to change your life a little
bit? Is it funny? Is it relatable? Whatever. Is it your voice? Putting your voice out there
makes you something that people then become to seek. So trying to be like other science
communicators, it's not worth your time. Be yourself. Be as weird as you want to be. Be
weirder than you think you should be. On my desk, I have a bunch of little inspirational quotes for
when I have my inevitable weekly writing anxiety, which I go through constantly, even though I've
written so many tens of thousands of words in my life. But I have things that are post-it
notes that say, be weirder than you think you can be. I have one that says, it's only
a rough draft. Just be weirder than you think you can be and keep putting stuff out. If
it doesn't get hits right away, keep making it, keep making it. And make sure that you
like making it. Make sure that you would do it for fun too, you know?
Because you get better at it and you start to find your audience.
And I mean, I think if you don't see someone like you doing it, that means that the world
needs you there more.
Like, I've always thought that where like if you don't see yourself in the room, that
doesn't mean that you don't belong there.
It means that the room needs you more.
I had a ton of friends in the comedy scene and I did some comedy stuff years ago.
I would see back then on the bills, it was all men.
It was all men, mostly white men.
Maybe there'd be one girl on the bill.
Yeah, there was a thought like, well, maybe it's just like, maybe just do women
not do veterans community?
Like there'd be that little sinking feeling, that little misogynist thing where it's like,
yeah, is Christopher Hitchens right?
Are women not fun?
Like what?
You know?
And then you're like, no, it was fucked.
It was because no one was paying attention to women or non-binary people in a com, you know what I mean?
And you have to remember that the imposter syndrome
is just a byproduct of someone not wanting you there.
And fuck it, you know?
Is really important.
Like I like forget that I'm like a female science podcaster.
Like I used to get a lot of questions about that
in the beginning.
Like, what's it like being a woman doing sci-com?
And I remember being like, what?
Oh, I guess.
You know, when I was just like.
That actually, that was a question that Matt Thompson
asked.
Really?
Yes.
What are some issues you've seen as a female science
compared to your male contemporaries?
Oh, my god.
I was told straight up by a massive network
that their audience did not want to hear about
science from a person like me.
What the fuck?
A woman or a person like a co-host I had done a pilot with who was a black man.
They straight up were like, they don't want to hear about science from you.
This is probably, this is before Ologies.
So this is at least like seven, eight years ago.
And I remember being appalled.
And I was like, are you fucking, A, are you thinking that?
And B, are you saying that to me?
And I was like, well, fuck you and your network.
I don't want to make science for people that can't see people as people.
Like that's nuts, you know?
Yeah.
So, I mean, I've definitely been up against it. For sure. I've had producers
tell me they'll let me know when it's time to re-up my Botox. When it's time to get Botox,
they'll let me know. Oh, all of it. It's funny because a lot of it is just rolled right off
my back. Like, what the fuck? But I forget that I'm like a woman science creator. I'm just like, I'm a raccoon in pants and I'm
just out here fumbling around doing my thing. When you are who you are, you forget.
Yeah.
That's not how you look at yourself, but you forget that the world looks at you that way.
I think it's gotten better. I think that the LGBTQ movement and the trans community has done so much to break down gender and
to show people that it is much more of a construct.
In the future, we'll look back and see just the gender binaries is absolutely bonkers
and archaic.
And so I think that movement in the last several years has really opened the
doors for a lot of people to say, fuck you, instead of like, this is what it is. So you deal with it.
Yeah. But yeah, it's also infuriating to be like, oh, okay, before I go on camera, I have to spend
an hour in makeup gluing hair onto my eyeballs while my co-host just puts on a black t-shirt and is like,
sweet, I'll be eating hard boiled eggs looking at my phone. And you're like, I hate it.
It's like when you're in a wedding party and the guys are like, we're going to go
drink on the golf course while you all spend four hours getting your hair and makeup done.
Getting up at six a.m., we'll roll out of bed hungover at eight and go play some golf. I hate it. It is also invariably every single dating profile always has a guy in a suit
drinking whiskey on a golf course being like, I clean up nice. And you're like, oh, this
is from your cousin's wife.
Oh, Ali. We have very different caliber of men up here. The joke up here is that if he's not holding a fish,
is he even real? I've heard that. Anyway. This is such a tangent, but it's so fun when you have
single friends and they have dating profiles and you can go and play those games. It's great.
I know. I know. Okay. We're going to get to, we're at now two hours and 16 minutes because we just cannot
stop.
Of course, naturally, these last questions.
I wonder if you know what they might be.
It's gonna be a big surprise.
So a number of listeners, including Olivia Lester and Denny and Earl of Grimvulkin and
Carly and Tanner,
in Carly and Tanner's words, they say, woohoo, congrats on the 300th episode. Only feels
fitting to ask the classic questions. What's your favorite part of making ologies and your
least favorite part? And I know you talked about this a little bit in the AMA you did
with Jared back in December. So I wonder if maybe you might want to go broad and tell
me about the best and worst parts about being a science communicator generally.
Oh, for sure. I always like to ask the worst first because I like to end on a high note,
which Dr. Dirk Moses called me out on. He was like, you Americans always want something
optimistic. And I was like, this is absolutely mortifying that I asked that in this, you know.
But the worst part about the job, can I say two?
Can I gripe, double gripe?
Yeah, man.
Okay.
One of the hardest things about the job that's not petty is also a great thing because I
love the community and I love learning from the community.
I acknowledge it. a great thing because I love the community and I love learning from the community. I consider every listener a collaborator on the show because they teach me so much. They
constantly give me upgrades to my software. I'm learning about things that have changed.
I'm just learning about so many different perspectives. I think sometimes it gets hard
for me when I'm holding so many different perspectives in my brain
to remain authentic when I'm judging myself before I say something or when I'm...
I want to be really, really inclusive, but I also know that I can't touch every base
for every single listener in every episode.
And so sometimes if people are like, oh, there's too many asides, they don't know the backstory
of like that aside is to maybe correct something that was exclusionary or something that was
antiquated, or to include more people who weren't included in that statement.
And so trying to be as inclusive as possible sometimes is a really hard moving target and it changes
from maybe year to year or I know that I am going to unintentionally piss someone off
or hurt someone or exclude someone just because it's, you know, so many people in the world
and everyone has an individual experience and so I have to try to Remain myself while also keeping a lot of friends in mind at the same time
Friends who might have conflicting opinions. So that is that can be hard because it can
Keep me too much in my head when I'm doing interviews and when I'm writing and that can be really that can be tough to
Try to get everyone while also making things distinct.
Do you have a strategy?
Do you have like a go-to to work around that?
I think always coming from a place of good intentions is good.
I think if something rubs you the wrong way where you're like, I think this is going to
exclude people.
I think it's good to listen to that voice.
And you know, I remember an early episode, I was talking to a friend,
and I was like, I've got to go back in and include.
Because we can take an episode down, edit it,
and put it back up, which we've done if we've ever
had an error.
As soon as we know that there's an error or an omission,
if someone lets us know or if we realize,
we fix it as soon as possible.
And it's happened a handful of times, not that often, but it happens.
Like I'm sad if someone being like, I'm not being seen more than I am about someone being like mad
at me. And so I think coming at it from, don't let your own limbic system kind of like hijack
your empathy or humanity. So a few of you wanted to know how Ali manages the downsides of this hectic job,
including Laney McKeating, Anna Thompson,
and first-time question asker Emily Woodland, who
asked about finding balance, and Earl of Gramelkin
and Josephine Murdoch, who asked about how she handles anxiety
and imposter syndrome.
But it's funny, because I learned a little bit
about my procrastination or my anxious procrastination, my difficulty sometimes
in starting or finishing things because they won't be perfect.
That rumination part of it is, is someone going to be mad at me?
Is someone going to be mad at me?
Is someone going to be mad at me?
Am I going to not do this topic justice?
Am I going to admit something?
Am I going to put out a fact that might be outdated, which then gets quoted and is bad
for the cause. All of those things.
And I've learned that I really have to just jump in and start and do my best with it.
And that's why Susan fact checking, you fact checking, so helpful to make sure that we're
good.
But I have to trust the process and know that I can start and I can correct as I write.
So I want to do the best I can with them, except myself, who sometimes I treat like
a robot, but I'm learning.
And the other worst thing?
Social media, it's so hard.
Social media is the other one?
It's so hard because it's like as soon as I start posting and then I get sucked into it.
But that's again, like I have to treat it like pretend that there's a huge deadline
or pretend that there's someone waiting the wings being like, I'm going to do it first.
And then I just have to jump in.
Although I did find out that recently that I have a fake account.
Someone is impersonating me on TikTok and I saw a bunch of people like Lada from Radiolab,
like a bunch of people are following it and it's not me.
And it's a horrible picture of me.
It's like Allie underscore Ward.
And I was like, it was like, do you want to follow Allie underscore Ward?
And I was like, what the fuck is this?
So yeah, that's not me.
Allie underscore Ward, not our pod dad.
We'll link the real Allie Ward in the show notes, but if you're dying to take a scroll
break, I mean, weird, it's basically the end of the episode, but it's fine, you do you.
The real deal is Allie underscore ologies.
All right, what is the best part about being a science communicator?
What's your favorite thing?
No week is the same.
No week is the same. No week is the same.
We've done this every week for almost seven years.
Every episode is scary to start.
Every single one, I'm afraid, is going to be the one that makes people stop listening.
That's hard, but I have learned so much.
I forget, as much as I include the audience, I forget that they're learning all this stuff
too. I don't know what I forget that they're learning all this stuff too.
I don't know what I think happens when I publish an episode.
I don't know what I think they're getting, but I'm grateful for doing this because I
just like it.
I like to know what the deal is with mantis faces, and I like to know what's going on
with fish sticks or whatever.
I don't even think fish have dicks, but you know what I mean.
I gotta re-listen to ichthyology. But I forget that all of the weird stuff I know are things that the audience knows. Like I forget that they're getting that too. And so I think a lot of times when
people are like, oh, it's a good show. I'm like, is it? And then I'm like, oh, they're getting what
I'm getting too. And I'm doing it for me because I want to learn this stuff. Because there's that kid that would sit there and read an insect field guide in the depths
of it and learning the range of a snow flea that lives nowhere near me.
And stuff like that.
And so the fact that I'm always learning something is great. And I really credit Ologies with making me understand myself
more too of like what my authentic voice was. And I think that it's been really rewarding to be able
to make the Ologists like rock stars. Like that was my goal that I wrote on a piece of paper
before I ever started the podcast. It's like I wanted people to be like ologists, like
rock stars. Like if you saw someone whose work you really liked or someone who's famous
or something like being an ologist of any kind was something that people want, ooh.
Because anyone who studies something with a passion or in depth has a trove of knowledge
that is hidden all the time.
And so I wanted people to have the same kind of reverence and awe and giddiness about an
expert in leopards or ants as they would someone who had a bit part on a TV show or had a leading
part in a movie or something.
And so that's been so gratifying to shine that light on people and to make hopefully
people interested in other people.
If they wouldn't know that this person, you know, in line or in front of them at baggage
claim is this expert, one out of six scorpion experts in
the world, like what's that guy over there all about? Or what's that person's story? And so I
hope that that's kind of what Ologies does is it makes it known that you don't have to be a pop
culture celebrity or a comedian to be interesting and worth listening to,
you know, that everyone has a cool story
and everyone has something that lights them up.
So I love that.
That's probably my favorite thing.
It's general, but in terms of being a science communicator,
like context and people and stories is so fun.
I love that.
Yes. That's one of my favorite parts of this job too, is that I get to learn different
things. Always.
Always. Weird party facts.
I get paid to be good at trivia, basically. It's great.
I have not been to a bar trivia thing since I started the show, but I would be curious to see how well I do. One thing that I have yet to do and my goal always, my big, like the thing I wrote down
that I didn't want anyone to see that I was like embarrassed to mention, but I always
wanted to be number one on the science charts.
I wanted to, even if I just touched it for a second and we've done that, which is-
We've done that.
Amazing.
Like amazing, amazing to have, you know, to be up there sometimes, to have been up there.
It's so great.
And my next goal is I want to read clues on Jeopardy for their ologies category.
It used to be called study groups, I think, but I have an email out to producers and they
were like, it was during the strike.
They're like, get back to us after the strike.
And I haven't yet.
And I want to read clues on Jeopardy so bad.
They shoot in LA.
So any Jeopardy writers.
Well, fingers crossed for you.
Fingers crossed.
You gotta resend that email.
I will, I will.
I'll follow up.
Well, thank you very much
for having this conversation with me.
Thank you.
Thanks for listening.
This has been fun. very much for having this conversation with me. Thank you. Thanks for listening.
So ask brilliant people bumbling questions. Cut bangs, text your professional crush, whisper your cringiest dreams into your diary, and above all be good to each other, folks. As usual, you can
find Ali on Instagram and X at Ali Ward and on TikTok at Ali underscore
Ologies and again, watch out for that Ali impersonator.
If SciCom for adult audiences isn't your thing, you can find our kid-friendly cuts
in their very own Smology's feed.
We'll link that in the show notes.
Thank you to patrons at patreon.com slash Ologies for keeping me company and submitting
so many great questions all of these years.
You can buy Ologies merch at at Ology'smerch.com.
Thanks to Erin Talbert, moderator of the Ology's Facebook group Hivemind, and Aveline Malik
of The Wordery for making our transcripts.
Noelle Dilworth is the scheduling producer, Susan Hale is the managing director.
Editor for this episode is the talented Jake Chafee, who I am so happy to have sharing
the load with me.
Nick Thorburn wrote the theme music. I'm Mercedes Maitland, and I usually do not host, but just for today, here
I am. Now, if you made it all the way to the end, thank you so much for trying something
different with me today. I am no Allie Ward, but I hope you got a kick out of it. So it's
now 12.04am on Tuesday night. Wednesday night? I'm running on four hours of sleep and my back aches.
I have written so many words in the last two days.
Honestly, I have no idea.
I have no idea how Allie has managed to do this
every week for the last seven years, but I am in awe.
Allie, thank you so much for handing me your Faberge egg
and trusting me not to crack it too hard.
Now, my secret is not that juicy. and I think after how genuinely scared shitless I have been
to get this far into the episode, maybe that's okay, maybe we can deal with that.
But I will tell you that it was nearly 40 degrees Celsius today, that's around 100 for the Americans,
and not only do I not have AC in my living room office, but I also couldn't run the fan while I recorded.
So I did it in my underwear.
There, are you happy?
You happy?
I am.
All right, thanks for listening.
Hacodermatology, homology, cryptozoology,
lithology, nanotechnology,
meteorology, cryptophatology,
nephology, serology, Peptology, Nephology, Seriology, Salinology.
I'm gonna sleep well tonight.