Ologies with Alie Ward - Bonus Feed Drop: Implicit Bias on the REAL GOOD podcast
Episode Date: May 22, 2021Ohulloh! This is not your regular Ologies episode (which will come on Tuesday per usual.) It’s actually not an Ologies episode! This is a fun little bonus GUEST podcast we're dropping in our feed. R...eal Good is a show that started during the beginning of COVID to highlight different non-profits helping with the pandemic — but soon revealed that many problems that became so acute during quarantine had existed in people's lives for a long time prior. We care a lot about the issues they address (race, class, gender, mental health, affordable housing, etc.) so we were down to partner up with Real Good and share an episode of theirs with the always thoughtful, kind, and generous Ologies audience in our own feed. This is the second episode of their second season entitled "Just Admitting It Isn't Enough with Lynda Negron.” Lynda served as program director of an anti-implicit bias training organization. If you dig the show you can subscribe to it wherever you get your podcasts. https://www.stitcher.com/show/real-good And this Tuesday, get ready for the usual Ologies fare, as we deep dive with the most boopable aquatic beasts. Burbye. Support the show: http://Patreon.com/ologies
Transcript
Discussion (0)
Oh, hey, this is not a normal episode.
This is a bit of a bonus episode.
This week, obviously, we have Foraging Ecology
with Alexis Nicole Nelson is up.
You can go back and listen to the Cicadology episode
if you are inundated with cicadas,
but I wanted to also, in this feed this week,
we're gonna do something a little different.
We wanted to share an episode of a podcast called Real Good.
If you're like, what's real good?
Never heard of it.
You're about to, if you like.
So Real Good is a show that started last year
at the beginning of COVID to highlight
nonprofits doing work on the ground
to help with the pandemic.
But the big message of that whole first season
was that most of the problems people are facing in COVID
were not new when the pandemic hit.
They're intersectional problems concerning race,
and class, and gender, and a lot more.
So the second season just came out
and it's broadening out a bit to focus
on the people fighting systemic issues
that COVID highlighted.
And guests this season talk about critical issues
in diversity, equity, and inclusion,
including recognizing implicit bias
and the need for affordable housing
and equal access to mental health services,
all stuff that we care about.
This episode is called Just Admitting It
Isn't Enough with Linda Negron,
who was a product director at Biasync.
I think you're gonna like it.
More information on her in the intro.
So yes, you're about to hear an episode
of that podcast in our feed.
And it is with Linda Negron, a program director
at an anti-implicit bias training organization.
So if you like what you hear,
you can listen and subscribe to Real Good,
the podcast wherever you get your podcasts.
Okay, enjoy.
This is Real Good by US Bank,
a podcast about helpers.
It's okay to say that you've made mistakes in the past.
Like it's okay to accept someone else's feedback
and be better.
It would involve you acknowledging the fact
that you are not perfect, but you are human.
I'm Faith Staley.
This show was born out of the coronavirus crisis.
In our efforts to understand where work needed to be done
to help communities in need during the pandemic,
we learned that the issues they were struggling with
didn't crop up during COVID.
They're longstanding concerns with roots
in racial disparity, socioeconomic opportunity gaps,
and so much more.
We're here to give you a chance to meet those
who are fighting against inequality.
They're people who span a wide range of fields
and enact very different missions,
but one thing remains the same
for everyone you're gonna meet.
They're helpers.
They're doing real good.
This week, our guest is Linda Negron,
product director at Biasync.
It's an uncomfortable thing to talk about,
but people tend to favor people like them.
When we can see part of ourselves,
whether it's physically represented
or part of their lived experience that we recognize,
we often see people like us favorably.
And when I say we,
I don't just mean you listening and me talking.
I mean everyone, human beings in general.
But when structures put in place
favor one type of person over another,
what happens then?
Well, just look at the workplaces all across America.
Structures favoring predominantly white
and predominantly male workers
have created boardrooms overrepresented by white men.
And there's a trickle down effect from there.
Those people tend to put employees like them
in position to be the next crop of leaders
keeping the wheel turning.
In the corporate landscape today,
3.2% of senior management jobs
are held by black Americans,
as opposed to the 13.2% of the population as a whole.
Women make up more than half of our population
and 47% of support positions,
but only occupy 23% of management roles.
There are certainly more stats we could throw at you,
but I think you get it.
But it doesn't have to be this way.
Linda Negron's work recognizing how our brains are wired
and how to scientifically approach our own biases
is training business leaders how to create offices
that look more like the world around us.
Linda, when people ask you what you do,
what do you say?
Well, it depends on who it is
because if it's a stranger on the street,
I say I'm in tech and they know the eyes glaze over
and they stop asking questions.
But normally I say I'm a director of product
or head of product at a social enterprise startup.
So what we're trying...
So all of that avoids the juicy word though.
I mean, do you ever think of saying, you know what?
I work in bias.
Yes, I do that when we jump into the actual details
around it, but I find that unconscious bias
has created so many triggers for a lot of people,
whether it's on the far left or the far right,
and myself being far left.
It is very funny seeing how people that I agree with
politically even get very riled up
about unconscious bias training and corporations
where it's this idea of it's either unconscious bias training
or the full blown anti-racism, anti-sexism training
that actually gets into the nitty gritty details
of the history and the knowledge
of institutional oppression and all of that.
Whereas a lot of people tend to write,
a lot of activists I've heard say that unconscious bias
can be a cop out because it's this fluffy,
oh, everyone has it.
So, you know, just be cognizant of it
and don't get too hard on yourself for it.
And they don't think it's going far enough.
My argument is if we don't start with unconscious bias,
we're never gonna get anywhere.
So it...
So, before we...
I mean, there's so much to dig into here.
And I wanna find out how you came to this.
But first, because we're gonna be using these words,
can you tell me how you define bias
and how you define unconscious bias?
Exactly, okay.
So, bias is in layman's terms, it's this...
So, the brain process is something like five...
Five, I don't wanna actually say incorrect stats,
but let's give it 500 bits of data per second.
But consciously, we can only process about 10 of them.
And so, if the brain is processing, you know,
let's say 500 bits a second
and you can only consciously handle 10 bits a second,
the other, you know, 490 is happening unconsciously
in the back of your brain.
So, the human prefrontal cortex
can only handle so much stimulus
that's coming in at once or stimuli.
There's, you know, if I'm just looking at this screen,
I'm thinking about what I'm saying,
I'm looking at your facial expression,
I'm, you know, hearing sounds in the background,
I can hear my boyfriend making breakfast in the kitchen.
But all of these things,
some of them are getting processed unconsciously
because it's not at the forefront of my mind.
What I'm specifically focusing on
is my conversation with you.
So, consciously, I'm able to handle this conversation.
Everything else that's coming in
is being processed unconsciously in the back of the brain.
So, I actually don't know how it's being processed.
My brain is just storing it away
because that's how biologically we have developed
to handle as much process.
Because imagine if you tried to process every little thing
that you were seeing or hearing all at once, it's impossible.
You'd short circuit.
Yeah, you would short circuit.
So, this is an evolutionary tactic
to avoid short circuiting, pretty much.
So...
So, that's the unconscious part.
What's the bias part?
How does that manifest?
So, your brain automatically starts creating shortcuts
to not short circuit.
So, an example from, you know, primordial times,
like back in the day historic,
if I knew that a specific kind of plant wasn't good for me,
if I would eat it and I would, you know,
either get poisoned or get really sick,
I would just know that.
So, every time I would see it,
I would think that's not a good plant,
that I should not eat that plant.
Over time, you start to develop unconscious by,
like unconscious bias to actually say,
okay, well, I should avoid that plant
because it looks exactly like the other plant.
So, therefore, I shouldn't have that plant.
And it's just this short,
it's just like what we call mental shortcuts.
Again, so much of it is unconscious
that we're not even cognizant, like doing it cognitively.
We're just doing it, our brain is doing it for us.
We just know certain things.
Like, there, it's, a lot of people call it
like the gut feeling like,
why did you avoid one option versus another?
You just say, well, that one,
I don't know why I avoided it,
but I'm assuming it's because it reminded me
of this other thing, which I know isn't good for me.
And that's just how evolutionary,
we developed to, again, not short circuit,
if there's so much stimulus coming out.
Yeah, it's efficient.
Exactly.
So you just, it's, again, mental shortcuts
to avoid things that you know aren't good for you
or to go to things that are good for you and aren't.
Or are familiar.
Are familiar, yeah.
But again, like good and bad is funny
because it's all relative.
So what you think is good or bad
is actually just based off of either prior experiences
or experiences people you know have told you.
It's not necessarily good or bad.
And so how would you define the difference
between bias and preference?
So a lot of preference is bias.
You, if it's unconscious
or you're not really thinking about it,
it is bias.
Like for me, I unconsciously always go towards
chocolate chip cookie dough ice cream
before I go to anything else.
I like, that's a, that's a bias.
But a preference is me saying,
I'm actively choosing to not have that like
very cool new ice cream flavor
and just going to chocolate chip cookie dough
because chocolate chip cookie dough is what I like.
I know it.
I don't really love pistachio as a flavor.
So I'm just not going to go with it.
And.
So that's, it's interesting when you sort of break it down
that way because I think when we all hear bias,
it sounds very negative.
Oh, I don't, I don't want to be biased.
I'm not biased.
Of course we'll, we'll talk about with you
how we're all biased.
But in some ways bias is a, is a neutral term.
It's how we apply it, right.
And in the definition or the example you just gave
about ice cream preference has a kind of consciousness to it.
Yes.
Is bias always unconscious?
No, I think that bias can both be conscious and unconscious.
So bias is just this idea that you're
veering, you're taking a mental shortcut to choose one thing
over another or preference one thing over another
based off of other information that you know.
You're not, you're working off of limited information,
if that makes sense.
So again, like what we were talking about the plants,
theoretically, if you wanted to be truly unbiased,
you would eat every single plant to determine
if you could eat all of them.
Is that possible?
No, there's way too many.
You wouldn't live very long.
So you're going to use mental shortcuts to say
that plant looks like the other one
that made me really sick.
I'm not going to do it.
So then you go towards berries and, you know, wheatgrass
and all of the other things you know you can eat
and things that look like things you know you can eat.
So it's bias is to put it succinctly is as a mental
shortcut based off of limited information
that you already have to make a quick decision
in a true scientific method, fully,
I guess if you had all the time in the world,
you would find all of the information
for every possible item.
But again, as we've talked about,
that's impossible for the human brain.
We don't have the cognitive ability to do that.
Okay, so armed with these kind of working definitions
for this conversation, let's talk about you.
Where are you from?
Where did you grow up?
I grew up in New York.
I was born in New York, lived in Puerto Rico
for two years as a child.
So between the ages of two and four
and then came back to New York
and then I was a proud New Yorker ever since.
So my mother's got him on and my father's Puerto Rican.
So we spent two years there with my family on his side.
And I was in Queens originally,
then we went out to Long Island after we came back
and I was joking around
because everyone always asks New York,
so you're from Manhattan.
No, in fact, most of Manhattan is actually transplants.
I grew up where the real New Yorkers grow up,
which is right outside of Manhattan.
So I'm gonna get so much black for that.
So I gotta tell you, I'm in Manhattan
for the last 17 years and my husband always tells me,
you're not a real New Yorker.
He says I won't be a real New Yorker
until I walk over syringes in Central Park in the 70s.
I'll never get there.
But I defer to you, you're a real New Yorker,
having lived an itinerant life, at least in your early youth,
what kind of perspective did that give you with bias?
What was your experience with bias growing up?
It's definitely, so I, as I said before,
I was living in Puerto Rico up until the age of four.
I don't really have memories of before the age of two.
So when we came back, it was just me and my mom
living with two of my aunts that are also Guatemalan.
And I, from a really young age,
I was very aware of what bias looked like.
And an example of that, I don't know
what the most severe case of bias I experienced
as a kid or my mom did, but I'd remember the earliest.
And it was when I was in kindergarten,
since I had just come from Puerto Rico,
I didn't speak English, or if I did, it was not good.
So my mom had heard that at the school district
I was going to, if you couldn't speak English,
they would automatically put you an ESL,
which would mean that you were off track
for the advanced classes.
And they had known that I was, you know,
at the risk of sounding like every millennial mom,
I was gifted and I had, you know,
I was testing really well as much as you can test
as a four year old, but the teachers in Puerto Rico
were telling my mom that I should be fast tracked
into a special program.
But when we moved to New York,
she just knew that if I was put in an ESL class,
that wouldn't be the case because all of the ESL classes
are taught remedial content.
Even if these children are really bright,
just the sole fact that they don't speak English
means that they're not set up for success
and they're set up with way less resources,
way less content, you know, like,
and so much of those early years is whatever you can fit
in a kid's head is going to set them up
for the rest of their life.
So my mom just told me, don't speak to anyone
until you learn English.
Don't let them know.
And I knew that I just couldn't speak to my teachers.
So my teacher thought I was just like super shy.
And I could kind of, you know,
kids learn languages really fast.
So it only took me like less than a year
to really pick up enough English
to really understand what the other kids were saying
and doing.
So by first grade, I was fine.
But I remember, I only knew like two family friends
in my class.
So I would really only speak to them in Spanish.
And I was just trying to figure out
how to parse everything together
and figure out where we were going.
But it was a secret.
I couldn't tell anyone that I didn't really know English well
because if I got put in the other class
or, you know, I got put in ESL,
they would just automatically pigeonhole me
as someone who was quote unquote remedial,
even though other kids that were in the ESL classes
should have been allowed to experience
the same amount of learning,
but they weren't given those resources
or those opportunities.
So from a really young age-
How do you think, yeah,
how do you think that early experience shaped you?
It made me really aware of the fact
that I had certain characteristics
that other people looked down on.
And I became aware of the fact
that that was how life was just going to be
for me a little bit for a while.
It gave me a lot of drive,
which I think that a lot of people tend to glorify
this idea of grit,
that, you know, here she is like uphill battle,
like showing the world that they're wrong.
But I don't necessarily,
I think the psychological effects of it
are things that I'm still coping with, you know,
in therapy.
And it was really fascinating
reflecting on this in recent years
while I've been, you know,
trying to write more and write more of a blog.
And just really acknowledging the fact
that it's from a really young age,
I knew that I had certain characteristics
that other people made other people think
that I wasn't as equipped or capable
or as intelligent or as valuable as other people.
You know, that's such an interesting perspective, Linda,
because what you're describing is this almost a,
I don't mean to put words in your mouth,
but almost a fair justified resentment
towards having to be resilient.
You know, people could applaud you for that,
but you're kind of like,
why should I have had to work harder?
Yeah.
All right, so your teachers in Puerto Rico were right.
You are gifted.
You, you end up at Harvard.
And what was, what was that like?
It was the best of times and the worst of times for sure.
Just the traditional Harvard experience
of having grown up as kind of a big fish in a little pond
and having the very harsh reality check of,
oh, I'm not the smartest person in the room anymore.
That's awkward.
And, you know, being surrounded by so many people
who are just so brilliant.
And if you're ever playing the comparison game,
there will always be someone smarter, more well adjusted,
more social, more anything.
So very early on in my college career,
I had to rectify that comparison game
of trying to just use everyone else's barometer
for my own success and happiness.
So it catapulted me into a level of emotional intelligence
that I had definitely never thought possible
for myself earlier on,
because I was a very like STEM person.
So, you know, bias and stereotypes about STEM people
where we're a little emotional,
everyone thinks that we're a little like unemotional
or emotionally unavailable,
but I promise some of us are very emotionally intelligent.
You know, it was a Harvard graduate called Theodore Roosevelt
who said about comparison.
He says, comparison is the thief of joy.
So it sounds like an important lesson
that you were wise enough to teach yourself
as a college student.
Exactly.
I mean, 67% of Harvard students come from the top 20%
of wealth owning households.
And it's also a school,
I think it has like less than an 8% Latinx population.
So how isolated did you feel?
And did you feel kind of like,
hello, I'm the model minority?
Yeah, it was really isolating in the sense
that a lot of people can't understand your experiences,
no matter how much they want to,
they'll like they'll listen, they'll sympathize,
but there is a certain point in which,
you know, in the same way that you can talk
to one of your girlfriends going through a breakup
because you've understood it
and you've been there yourself.
I wasn't able to do that for a certain like life events
that were going, that I was going through at the time.
And...
Can you give me an example?
Yeah, so I remember my freshman year,
I really wanted to study abroad in Nairobi that summer.
I was taking Swahili, which is an African language,
my freshman year, and that summer,
the Swahili professor was conducting a study abroad trip.
And I really wanted to go, but you know, I couldn't afford it.
I was on full financial aid and it was extra money.
So I was trying to figure out how to get a grant
or anything like that.
So I was pretty convinced I was gonna get one specific grant
and then it fell through.
And I remember just being really upset,
you know, just like rightfully emotional at home,
just like talking to one of my college roommates,
just, you know, being upset,
but I wasn't going to be able to go,
which also sidebar, I actually ended up being able to go
because I got a separate grant.
So it ended up being a happy story,
but I remember just talking to a friend who just goes,
oh, well, like, I'm sure that your parents
will be able to cover it if you just talked to them
that you lost the grant.
And I go, what?
And she goes, no, I mean, it's really not that much money.
It's only like a little under $10,000.
And I just look at her go, my mom makes $30,000 a year.
I don't know how you think a third of her annual salary
or wage will actually be able to cover this trip.
And it was one of those very harsh realities for her
where she realized, oh, wow, I did not realize
that people make that little.
And it was one of those moments where I actually had to sit
there and explain that to her.
Explain that not everyone has $10,000 lying around.
In fact, most people in America don't.
And I think that it was, it's just little things like that
were like in ways that I would be able to talk to someone
at home or even just someone in the real world here in LA
where I am able to tell them, oh yeah,
I couldn't afford this.
When you're an adult and you're working,
you understand more that people don't have $10,000 lying
around a lot, especially if they have kids.
But in that environment of just privilege,
a lot of those people had never been exposed to individuals
who didn't have just that excess wealth.
Yeah, it's a very interesting and complicated experience
at a place like Harvard or other Ivy League schools
or places like that because there is this very privilege
community that is also very,
for the most part, I'm generalizing,
that is also very progressive.
And there are a lot of light bulbs
that still need to get turned on for people
who mean well, but have literal,
they may be very, very smart, but have literal ignorance.
Like in the neutral sense of the word ignorance
about other people's experiences.
Yeah, switching gears from Harvard to Tinder.
So what did you do at Tinder?
And we should say Tinder is a dating app, right?
And is Tinder the one that coined sort of swipe left,
swipe right, like put that into our cultural lexicon?
Yeah, they were the first of their kind.
They were the first dating app.
Well, I think dating websites had existed before.
So match.com and eHarmony were already in existence,
but they were the first app to visualize
the online dating experience
and make it more accessible and take away the stigma.
So you decided to take the plunge, a little leap of faith.
And you started Tinder and was it part of your job
to look for bias at Tinder?
Or was it something you just couldn't miss?
It's something you just can't miss.
So I started as an engineer.
I was working on, at first I worked a bit
on the spam project.
And then I went on to work on features
like the group dating feature.
So like you could actually create groups
and swipe on other groups.
I worked on one of the features called boost,
which was like the top revenue grossing feature
of Tinder in the year.
And it started off, I wanna say like maybe my last couple,
my first big push about unconscious bias at Tinder
was actually just getting unconscious bias training
in the company.
That's interesting.
So your work with bias at Tinder started as an employee
and the experience you had as an employee.
But you also identified bias in Tinder's users
in how they chose to swipe, is that right?
So once we started talking about unconscious bias
and it became a prominent conversation
that was happening, I started talking to,
and I moved from backend engineering to data engineering.
I remember talking to some of the individuals
building the algorithm about things that they were finding
and the sociologists that had worked there,
she was a staff sociologist,
some of her research had showed that
specific people that got matched the least
were black women and Asian men.
And I remember asking, is that user preference
or is that our fault?
And they go, what are you talking about?
They go, well, is it user bias
where this is happening on like a user level
and or is this actually something
that our recommendation algorithm is perpetuating?
And I remember just the look of confusion
on the engineer's face is like,
wait, we could possibly be perpetuating this?
And it ended up not being the case,
it ended up looking like it was more of a user issue
on a global scale.
But I remember just even asking the question,
oh, is this actually a user problem or an engineer problem?
It was the first time I'd even asked that.
And it became this question of,
oh, wait, us, we could be perpetuating a problem?
And I, so talking to the engineer.
That's such a powerful question, right?
I mean, that's part of your life's work now
is helping companies ask, wait, us,
could we be part of the problem and not knowing it?
Exactly, and so we talked about it
and I know people that still work there now
and it's definitely been a question
that they continue to ask themselves.
Like, oh, here's the problem, is this our problem
or is this something that we can't control?
Or is this something that we can control for?
And what do you say about that as someone,
you know, you're a computer scientist.
How do companies need to look at this question
about whether it's the responsibility
of platforms or businesses to counteract bias
versus personal responsibility of their users?
Definitely, so I think that corporate responsibility
can't happen before personal responsibility
because corporations are the results
of personal decisions.
However, so all it takes is a group of individuals
at a corporation, especially the C-suite,
to say we should review this, we should look into it,
we should just ask ourselves if we have a problem
and put in the resources to bring in some experts
to figure out if there's a problem.
That's the first step.
And from there, it is corporate responsibility
to fix their problems in the sense that, you know,
it's kind of this idea of like, if we all do our part,
eventually, like the wave will be big enough
or we'll be able to combat anything.
But corporations and institutions,
they amplify existing human flaws because, yeah,
like it is corporate responsibility
over personal responsibility, in my opinion,
to actually make the most impact,
but it starts with personal responsibility.
That's right.
Why don't people ask themselves that?
Like that question you just asked
in my part of the problem, is this my fault?
If every single person started asking that,
it would change everything.
Why do you think people don't ask themselves that?
A variety of reasons.
I think that, well, first and foremost,
specifically in America, and I can speak to this
on the American stance, we have this very deeply
ingrained, puritanical culture of being the city upon a hill.
Being, like, outside looking in, we have to be perfect.
We, like, there is just no room for flaws,
there's no room for imperfection.
It's, you know, you are what you say,
you say what you are, you hold strong,
and that is what is good.
And we really need to move past that,
and we really need to push forward with this idea
of it's okay to be wrong.
It's okay to say that you've made mistakes in the past,
like it's okay to accept someone else's feedback
and be better, but I feel like we kind of get stuck
in this, I couldn't possibly be wrong,
I couldn't possibly have made this mistake.
And I feel like a lot of it tends to be
to accept that you've made a mistake,
to accept that you have potentially perpetuated,
you know, oppressive institutions
or have been biased yourself.
It would involve you acknowledging the fact
that you are not perfect, but you are human.
So when someone is faced with the breaking news
that he, she, or they have made a mistake,
have caused pain or are biased,
is the justification or the defensiveness sometimes,
well, it's unconscious, I'm not in charge of that.
What do you do with that response?
Definitely, so that is, I think, why we've seen
a lot of activists be against the idea
of unconscious bias as a solution,
is because some people just go,
well, it's unconscious, so it's not my fault,
and I'm good to go.
And that's not what we're looking for.
I'm good to go.
Yeah, and so that's not what we're looking for.
When it comes to unconscious bias,
what we're looking for is this, it's two-fold.
It's the idea of catching yourself in the act
and then also being able to accept the feedback
for when you don't.
And so, if you catch yourself, like when you,
if you're being mindful and you make,
let's say you're thinking about who to promote,
or something like that, you automatically think,
well, this person's clearly the obvious choice
of who I'm gonna promote on my team.
And you start to think, well, why do I think that?
And it's just like finding new ways
to ask yourself the question of why do I think that.
Another example that people really like
is we call it the network mapping activity.
It's one of our micro-learnings.
It's this idea of reflecting on who you interact with,
like physics, or something like that.
Like physically, well, not now because it's COVID,
but reflecting on who you interact with on a day-to-day basis
and on a week-to-week basis and on a month-to-month basis
and seeing what the actual breakdown of people is
and seeing, oh, wow, if I'm not getting exposed
to people who are different than me,
then of course I'm gonna have biased thoughts
because I never see those other people.
And I don't have, I'm not de-stereotyping in my mind.
And it's just like going,
taking the active route of removing the stereotypes
of other ethnicities, other genders,
other sexual orientations from your mind.
And a really easy way to do this
that one of our subject matter experts loves talking about
is specifically, let's use the,
let's focus on racial bias specifically for black people.
Why don't you research black scientists
and black professionals who have made incredible impacts
and longstanding legacies in the world?
Like, if you ask anyone, please give me an example
of a black individual who has made a tremendous
social impact, everyone says MLK.
They go, okay, anyone but MLK or Malcolm X, name one.
Right, and then you say name a scientist
and they say Neil deGrasse Tyson.
Exactly.
There's just a whole, there's a whole long list.
Exactly, so go through this
and actually just start researching it.
And this exposure actually helps,
it's not long-lasting, but it will get you
in the practice of, okay, I actually need to start thinking
of looking, like finding the people who are
antithetical to the stereotypes
that I've been told my whole life exist.
And seeking, you have to become a seeker.
Yes, so it's become, it's this whole process of seeking
and making, seeking information, seeking knowledge,
seeking the knowledge of the other people's experiences
part of your daily life and a habit.
And it sounds overwhelming,
but it really isn't once it becomes habit.
You're now at a company called Biasync.
So Biasync is a science-based assessment
to combat unconscious bias.
What does that mean?
How can you be science-based?
So we're science-based through and through.
So what we're actually giving companies is
the first way to figure out the state of the state
when it comes to diversity and inclusion.
So before there hasn't been many ways to, you know,
measure unconscious bias or, you know,
have a data-driven approach to it
outside of something like headcount and promotions,
which are very long feedback cycles
that make it very difficult to actually assess
how productive certain initiatives are
because it's taking a really long, you know,
like headcount is something that like,
it takes a very long time to increase or make better or.
By headcount, you mean literally count how many
quote unquote diverse employees the company has?
Yeah, because that doesn't,
you can have a bunch of people of different colors,
but that doesn't mean there's no bias, right?
Yeah, and it doesn't mean that it's an inclusive environment
and it doesn't mean that it's actually,
people are actually given the space to voice their opinions
and that their voices are equally heard.
So how does science help?
And what do we mean by science here?
Is this a lot of math, a lot of sort of algorithm?
So our actual LMS, so we call it the baseline course
that actually walks users through the introduction
to unconscious bias and, you know,
describes two specific forms of bias
that arise in the workplace,
one of which is gender bias,
the other which is racial bias,
you specifically focus on black bias.
In the future, we'll address other, you know,
the myriad of biases like,
ageism bias against LGBTQ individuals,
bias against pregnant women specifically.
So like there's so many different kinds of biases
that we want to address, that we're going to address.
It's just a matter of not overloading our users
with all of the information.
But in it, we also have a variety of assessments
that we conduct, two of which are unconscious bias assessments
that actually measure how much unconscious bias,
roughly speaking, that you have
towards specific demographic.
From there, the actual corporation,
depending on whether or not they consent into the data,
certain corporations do, others don't,
we actually show an aggregate level of bias in the company
to actually see where their gaps are.
And when we say how, how do you do that?
Really, so how much do you know
about the implicit association test?
Nothing. Okay.
So the implicit association test is actually developed
by a few psychologists at Arama Mater.
It started in the 90s and it's been, you know,
put through the ringer in terms of actual validation
does this work, does this not, for decades.
And what we find now is that the group of academics
that have worked on this, like the general body of academics
that have worked on unconscious bias,
have for the most part,
agreed that the unconscious bias assessment is valid
in terms of understanding how much bias exists
for that person, for a specific demographic of people.
And so is this a, is this a test someone takes online?
Yeah, you can, yes, you can take it online.
So it's basically the idea is that we look at one,
like two categories of people and two attributes.
So the example that I'll give is flowers and insects.
So we're looking at flowers and insects
and we're using good words and bad words.
So the idea is to see whether or not you have an unconscious
bias towards insects or flowers.
And so we'll show you images of insects and flowers
and you're supposed to rapidly match.
At first you go, flowers, good, insects, bad.
So you match flowers to the good words
and insects to bad words and then you flip it.
And then you do insects to good words
and flowers to bad words.
And it's actually in a variety.
So we measure unconscious bias based on how much longer
it took you to correctly match good,
like the good attributes with a specific image
versus the bad attributes with a specific image.
Because if you're, as we said before,
our bias is shortcuts.
So if you're-
Yeah, it's, you're quick to say a cockroach is creepy,
but it's hard to say that the flower is stinky
or something, right? Exactly.
Or creepy. Yeah.
And so again, what we're showing you here
is just what you're, the 95% of your subconscious is thinking.
And it's not measuring racism.
It's not measuring prejudice.
It's not measuring sexism.
We're not telling you that this is how prejudice you are.
Because again, prejudice is pretty conscious.
Prejudice is saying,
I actively dislike this group of people
or I'm actively going to go out of my way
to make sure that this other group of people
does not have the opportunities that other people have
that this group of people like is not,
like don't interact with people that look like me.
That's prejudice.
And that's not what we're measuring.
What we're measuring is unconscious bias
to show you that you are human.
We have been taught these things since birth.
These are institutionalized in the media we consume
to the places that we're allowed to live.
And so-
So, so does bias sync go into a company
and help it engage its employees
and taking these empirical kinds of tests?
So they're embedded in the baseline assessment.
It's a baseline course.
So it's an introduction to unconscious bias
with the actual assessments integrated into it.
And so then from there, every month we app following it,
it's about a two year contract,
we give users micro learnings.
So little tips and tricks like what I was telling you earlier
to help mitigate the negative impact of unconscious bias.
So we're human.
We're never actually going to fully get rid of bias
and actually like bias,
we show companies where their pain points are
and where they need to focus on,
but we can mitigate its negative effects
and we can work to create processes
that prevent bias from affecting others
so that we can create a more-
Let's talk about those negative,
let's tell me about those negative effects.
It's easy to say, oh yeah, gosh, let's combat implicit bias.
But what role does bias have in corporate hierarchy
and then in a sort of corporate culture
and then in culture at large?
So the easiest way to distill it down
is that you both hire and promote people
that remind you of you, if all things even,
all things like no processes in place.
Yeah, yeah.
And why is that bad?
If what you're looking for is someone who's like you
in the sense that you know you're hardworking,
so you want someone who's hardworking,
if you know you're a really good team player
and you want someone else who's a good team player,
there's nothing wrong with that.
Absolutely nothing wrong
than having someone who matches your personality
in the sense that you know
that you've had the skill sets to be a great employee
to get to the point where you've been promoted.
So you want to hire other people that are like you
to also match those attributes.
The issue falls when you automatically assign unconsciously
your attributes to people that look like you.
And you know, if you yourself-
And assume that someone who doesn't look like you
doesn't have those attributes.
Won't have.
Exactly.
Right.
So it's not the issue that, you know, Faith,
you're intelligent, you are, you know,
a powerhouse in the podcast world.
You want to hire someone else who reminds you of you
in that sense.
The issue is if you have a team, you're managing a team
and you automatically only veer towards the people
that remind you of you in a sense that like unconsciously,
do they remind you of you because you look the same?
Or do they remind you of you because they're familiar?
It's a familiar face, like a face that you grew up with
and like she reminds me exactly of my best friend
from childhood, but did you grow up in an environment
that only had a specific kind of person?
So wouldn't another deleterious effect of unconscious bias
be a lack of growth for a company
because you're not getting all sorts of new experiences
and ideas that come from having diversity?
A lot of people tend to think that the negative impacts
of unconscious bias are, you know,
quote unquote purely ethical,
but they actually have financial
and monetary consequences as well.
We're talking, there are a lot of estimates,
I think Gallup estimates that we lose billions a year
based off of, this might be a wrong statistic actually,
I should look that up, but Gallup estimates
we lose a lot of money a year based off of unconscious bias
because we actually, it's this idea of, you know,
that whole joke or not joke,
you've probably experienced this as well of like,
you'll say something in a boardroom,
no one hears it, a man says it because he thought he thought it
but like you had said it literally five minutes prior.
Well, he's brilliant.
He's brilliant and that's his idea and that's amazing.
The problem of people's voices not being heard
or being appreciated, like these very credible
and talented individuals that you're clearly hiring
for your company, we're not listening to their perspectives
or their opinions.
And so that loss of idea, that loss of creativity
actually creates a negative financial impact
because then you're literally just paying people
that you're not listening to.
It's...
Wow, when you put it that way, that's kind of amazing.
And we're also looking at like,
people who don't feel included or don't feel heard,
much less likely to work hard.
So you're actually talking about, at that point,
loss of productivity.
And then at another layer,
we're talking about just a complete loss
of professional development.
Like what if the woman that you're not listening to
in the meeting could have been the next Elon Musk?
But you weren't listening to her.
And therefore she wasn't given the opportunity
and therefore she wasn't allowed to prove herself
and therefore she wasn't able to get
the financial backing of her company.
And then she wasn't able to create gas-free emission cars.
Like we're talking about just loss of productivity,
loss of creativity, loss of innovation
because people just aren't listening to good ideas
because of their bias.
Your inability to mitigate your bias
and quiet that voice actually leads to a loss
of productivity and financial success for you.
I am, this is one of those amazing conversations
that has taught me so much,
but has also left me with more questions.
And I mean the good kinds of questions.
Like the questions to ask myself
and to ask the people around me.
And I'm really, really grateful.
And you're great at what you do.
Thank you.
I'll try my best.
The makeup of our workforces often starts at human resources.
In order to create a more diverse workforce,
we need a more diverse pool of applicants.
HR is often at the top of that funnel.
And the HR team at US Bank is constantly looking
to give more people more opportunities
to get a better sense of how they're confronting systemic
and individual bias.
We spoke to US Bank's Greg Cunningham
and LCO Barcelos right at the outset
of LCO's tenure at the bank.
We learned a lot about why confronting bias matters.
And we also get a sense of what it really looks like
to be on the receiving end of it.
What is the mission of your job at human resources?
You know, there's so many ways to look at this faith.
I think first and foremost, we are here
to help the business achieve its priorities
and its strategy through talent, right?
So that's the first element
of how do we enable the business through talent?
And in parallel to that, it's being the voice of the employee.
It's understanding the culture, being the voice of the culture.
So I often tell my team, we are stewards of the culture, right?
We're stewards of the team,
but with the purpose of enabling business success
through people or through talent.
You know, well, you know why you're here.
We're going to talk about diversity
and we're going to talk about implicit bias,
which I love this topic.
It's so fascinating.
There's so much to understand.
And with that in mind, would you say
that being in HR is more challenging than ever before?
When these, I mean, I imagine that HR personnel,
HR officers of 40 years ago,
we're not having these discussions, right?
That's right.
Hard to say that was way before my time in faith,
but I would say it is a challenging time
to be ahead of HR or as I said, the steward of culture,
steward of talent and really, but it's challenging,
but it's exciting, right?
It's a really, it's a fantastic time
for someone that has aspired to be an HR leader
or be in human resources.
Such an exciting time because talent really matters
and culture really matters
and we see this now more than ever.
What would you say is the state,
and I invite both of you to chime in,
what would you say is the state of diversity
in corporate America?
Oh, boy, that's a loaded question, right?
I mean, Greg, you're the expert here as well,
but I would say it's in some ways, it's in discovery
because I think companies who thought
that they had it figured out are figuring out
that they actually didn't have to figure it out.
It's evolving because a voice is being found
and I find that absolutely beautiful, right?
Where there's a voice that's now growing
across our workforces across corporate America
and we have to listen
and we have to pay attention to that voice.
And so it's ever-evolving.
You know, Greg, you've written
that so many organizations hire for diversity
but manage to assimilation.
So I think that speaks to what Elcio was just saying, right?
Yes.
This is not just hiring people of different colors,
it's more than that.
Every organization has diversity, faith.
Diversity are multiple dimensions of identity
that we all have.
And so diversity is not where the real opportunity is.
The opportunity is around inclusion.
Inclusion's the verb.
And, you know, that statement I made
is one that I've carried with me for a really long time
because of my own experiences in previous organizations.
You know, companies do hire for diversity
and I think every organization has diversity statements
or some commitment around diversity.
But oftentimes what happens is, you know,
people once in the organization,
they aren't always in an environment
that truly understands how to get the best
out of their talents,
how to cultivate the skills
and as I like to say, their superpower in the organization.
We all want to be part of a team where we're contributing
and adding value to our full capacity.
And that's how teams and organizations win.
When every single person on the team,
when the entire organization is sort of moving together
around common objectives
and everybody's contributing in meaningful ways,
that's what inclusion looks like.
And so this notion of assimilation,
I think has been something that has really hampered
diversity and inclusion efforts
from making real change in corporate America
that we've all wanted to see.
And when you don't have that real change,
do you all have personal experiences
with companies not performing at their best,
not even knowing how good they could be
if they truly had diversity and inclusion
and took a look at bias?
You see it every day.
I mean, I think this awakening
that companies have had over the last six months
is too long and coming.
I think more often we've seen examples
of certain industries and individual organizations
who have valued and certainly benefited from it.
But more importantly, Faith, there have been studies
and there's real empirical data
that has been studied over a series of years
by McKinsey and others
that have shown that diverse organizations,
those companies that are more diverse
at the board and the senior executive level
actually perform better financially
in terms of earnings, before interests and taxes.
And those companies that have gender diversity perform
anywhere from 15 to 20% better.
Those companies that have ethnic diversity perform
anywhere from 25 to 30% better.
There's real data in studies that have been done on it.
And so I think this notion of companies
that don't embrace it are doing it at their own peril
and are missing out on real opportunities to grow overall.
So both of you are dedicated
to making sure people feel included
and that their voices matter.
So would you say that becoming aware of implicit bias
and having anti-bias training within your company
is a tool to achieve those goals
of having people feel included
and that their voices matter?
Is that where implicit bias awareness comes in?
Yeah, I think it's yes.
The short answer is yes.
Which is why we've made anti-bias training mandatory
for every single employee in our organization.
Every employee in our organization
takes anti-bias training.
Not only do they take anti-bias training,
they take cultural identity training.
And so we go a step further with our mandatory training
to make sure that it's not enough
to just be aware of the importance of anti-bias.
But you have to understand the importance
that identity plays into the question you asked before
about why women and minorities have been shut out
of many of the leadership opportunities.
But what's also critical in this conversation,
faith around bias is the notion that
we have to have different expectations
around what leadership looks like in our organization.
The awareness is one thing,
but to take action on it is vitally important
because we're missing out on opportunities
to grow the pie for everybody in the organization.
And leaders have to have new definitions
around what leadership looks like.
That's why people of color and women
have been shut out of C-sweets and organizations for so long
is because they weren't viewed as leaders.
They weren't viewed as having leadership qualities
and the ways in which they demonstrated skills
and talents weren't valued in the same way.
Back to the point Elsie was making about
everybody's voice matters.
And so I think what's happening is
we're having different conversations now
around how people contribute in differential ways
and what leadership looks like.
And there's not one way to lead.
There's multiple ways of leading
that actually drive better outcomes
even than what we've seen to this point.
Elsie, I have to ask you, you're 10 weeks on the job.
Have you had your implicit bias training?
Was it recent?
I have, I've gone through my training and...
Did you do okay?
I'm crossing.
I did okay.
I did okay, but it's an ever-evolving story, Faith.
Sure, I mean, honestly, did you learn something?
Like when you went through, did you have
an uncomfortable moment or a realization
that you didn't know before?
There is, with implicit bias to me,
it is always a learning opportunity, right?
So for sure, as I went through the training,
you learn two or three new things.
I can share a brief story with you
because its implicit bias is so near and dear to me.
I went through a personal experience with this in my career.
I grew up in Brazil, went to school in Brazil,
and after college came to the U.S.
and along my career journey,
I will mention the company's name,
it would be embarrassing to them.
But along my career, I decided to make career change
and decided to, back in the 90s,
there used to be this thing called job fairs
that we would all go to and all the employers were there, right?
And I went to this job fair and passed out
likely about 50 resumes across all the different job booths.
And with a name like Elcio Barcelos,
I didn't think anything about it.
I just, I didn't think people would think anything differently
for me as a potential candidate.
And when it was all said and done, Faith,
I probably had about four or five callbacks at most
out of 50 or so that I had passed out.
So then I got the little pamphlet from the job fair
and I said, I don't know why I thought about it.
I honestly, I wasn't aware of any type of complicit bias
at that point, but I thought, what if I were to change my name?
And my full name, you asked me earlier,
I said Elcio Barcelos.
My full name is actually Elcio Robert Thomas Barcelos.
So I said, I'm not gonna really lie.
So what I'm gonna do is I'm gonna drop the Elcio.
I'll be Thomas.
I'll drop the Elcio, make it an E.
I'll drop the Barcelos and go by E. Robert Thomas.
Yeah.
And then what happened?
But the same resume.
Nothing changed on the resume,
but it was now I was E. Robert Thomas.
So I mailed the resume out to all the employees
that were on the fair that I had dropped my resume to.
And I probably got about 35 or so callbacks from that.
Now, interesting enough, I did land a job
and the company that I landed the job offered me,
offered a job to E. Robert Thomas,
which was a big problem when I got my first paycheck
because my account was Elcio Barcelos.
The day that I was supposed to start,
literally the day I was supposed to start,
I received one of those automatic emails
or mess emails, right?
It was a letter in the mail at the time that said,
thank you Elcio Barcelos for applying.
You don't have an opportunity for you right now.
And but I appreciate your application.
But the same day, the same day I was supposed to start,
as one, I got a decline from the other, right?
So when you say is the training a tool that we have,
a training is a tool that we have,
but it has to be much more than a tool.
It has to be a way of life.
It has to be something that we are open to adjusting
and learning and applying, but it boils down to,
am I listening?
Am I paying attention to my surroundings?
Do I know what matters to one?
What matters to the other?
Am I able to look through those things?
And look, you can have the most impactful experience
and then tomorrow you still learn something new.
You know, just on a broader scale,
what do you think the consequences are
of not addressing bias in the workplace?
There are not, you know, not every big company in America
is doing what you're doing.
What are the consequences of this?
I, you know, it's to ignore it is to ignore the obvious.
And unfortunately there are companies
that still do ignore it.
And in a quick summary, I was meeting with a number
of heads of HR recently in a little round table session,
just talking amongst ourselves, trying to figure out
how to manage through COVID and social unrest
and all these things.
And one of my peers said, wow, it's like,
we just had this trifecta right a tough year financially
and we just had this COVID thing hit us
and now social unrest is hitting us.
And my reply was, but social unrest may be active now,
but it's not just hitting you.
This is something that's been real for a long time.
And so to ignore is it's, it's to not be realistic
to know that the world is evolving around you.
And that's that voice I mentioned earlier.
There is a voice that is growing and string
and we need to listen to that voice.
It really matters to listen to that voice.
Thanks so much for listening to Real Good by US Bank.
If you like what you heard, listen and subscribe
wherever you get your podcasts.
See you next week.
So listen to Smart Podcast.
We'll see you next week.
Smart Podcast to learn important things.
I hope you liked that episode of Real Good.
And obviously on Tuesday,
we'll be back with a brand new episode.
I might even do a little bonus field trip one from the road
because I'm going to cicada country, Ohio.
I'm gonna check out these bugs.
Okay, also I accidentally dyed my hair
a color I did not intend to.
And now it matches my mustard sweater perfectly.
I don't know what I'm gonna do about it.
Okay, bye-bye.