Ologies with Alie Ward - Tiktokology (THE TIKTOK APP) with Hank Green

Episode Date: November 17, 2021

Who’s on it? What’s on it? And why does the interface feel like you’re on a prank show? Scicomm host, vlogger, author, internet friend, and TikTok-maker Hank Green stops in to chat about learnin...g the language of the algorithm, dopamine, duets, data concerns, idealized selves, self-expression, mental health, authenticity, work/ life boundaries. And just a bunch of milk. Follow Hank on TikTok, Twitter and InstagramAlie Dadward aka me on TikTokGet Hank’s books! An Absolutely Remarkable Thing, A Beautifully Foolish EndeavorTHE MILK VIDEOHis website: hankgreen.comA donation was made to Partners in HealthMore episodes resources & linksSponsors of OlogiesTranscripts & bleeped episodesBecome a patron of Ologies for as little as a buck a monthOlogiesMerch.com has hats, shirts, totes, masks… Follow @ologies on Twitter and InstagramFollow @alieward on Twitter and InstagramSound editing by Jarrett Sleeper of MindJam Media & Steven Ray MorrisTranscripts by Emily White of The WordaryWebsite by Kelly R. Dwyer  

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Starting point is 00:00:00 Oh, hey, hi, it's your fingers who still smell somehow like a burrito alleyward and back with some allergies action. We've covered a lot of things on this pod show. A lot of scary things, pain, sharks, demons, the apocalypse, books made of human leather. But this, this is the scariest. This is performance art. This is permanent digital archives of Tom Fulery. This is a public stage. This is the fear of trying too hard. This is tiktokology. Did I invent the term for the sake of this episode? How dare you? This isn't like other ones where I've done that. Tiktokology is a real word, okay? I've only invented a couple words and this already existed. It's been used in headlines explaining the social media platform to like weary teachers and parents wondering
Starting point is 00:00:52 why their children are dancing so much. And actually, the handle tiktokology is taken by a cool dude named Derek who studies how tech influences society. So it's out there. Now, I'm privileged to have been introduced to thisologist who is one half of YouTube's legendary vlogbrothers. He was an eco geek blogger. He is the starter upper for a media empire called Complexly, the co-founder of VidCon and a philanthropist who does all kinds of really great fundraising for nonprofits, including this year's sold out awesome socks club, hosts of podcasts and YouTube series like SciShow and Crash Course. Also, hello novelist. What? Two-time novelist? How does he do it? I don't know. But an absolutely remarkable thing is a
Starting point is 00:01:35 2018 sci-fi novel he wrote. There's a 2020 sequel, a beautifully foolish endeavor, both our New York Times bestsellers. I put links to buy them from bookshop.org in the show notes because he's amazing. So I'm lucky enough to know this very cool guest who since 2019 has amassed 5.7 million followers on the platform. And in an email dated October 14, he wrote, I still want to commonologies, but I don't know what I talk about. Tiktokology? And I was like, hell, yes, we will. Yes. Yes. So some quick background on TikTok. It was found in 2016 as Doyen in China, then merged with this lip sync app called Musically and became TikTok. And in China, 82% of the folks who use the sister platform there are under 35. And in the US,
Starting point is 00:02:24 33% are 19 years old and younger. I'm not in those age groups, folks. And I have one video I put up yesterday under the handle Ali underscoreologies, because both Aliward andologies were taken by someone. I don't know them, but that's how late of an adopter I am. Why am I a late adopter? Because I'm scared. I don't know how to edit things. I don't dance. I don't know if I can talk fast enough. Can I point to bugs on a green screen? A lot of unknowns. But first, something we do know, a quick thanks to everyone on Patreon.com slashologies who submitted questions for the guest, who supports the show. Thank you to everyone telling friends and subscribing and leaving reviews of which I read all, including this
Starting point is 00:03:08 freshie from live likes podcast, who wrote amazing podcasts full of weird and wonderful facts that you'll immediately want to share. I got my dad to listen and his favorite episode is the one on butts. Also, happy birthday to birthday twin Jerry M. Okay, onward to TikTok technology. So this guest saw my fear and is generously walking me through the ins and outs of the ticks in the talks. We talk about the algorithmic ESP, disruptive media, dopamine, duets, hashtags, things lurking in your drafts folder, weird instant TikTok fame, the spreading of good and less good information, data concerns, idealized selves, self expression, mental health community, authenticity, work life boundaries, the lack of
Starting point is 00:03:56 them, perhaps, time limits and milk sprinklers with vlogger, psychom icon, and tiktokologist, Hank Green. Okay, number one, can you say your first and last name so I know how to pronounce them and also your pronouns? I'm Hank Green. He, him, H-A-N-K-G-R-E-E-N. Thank you. That's important. Okay, Hank Green. You have worked in so many medias, YouTubes, books, so many things. I had a blog once. Blogs. What was it on? It's called EcoGeek. It was about, oh, it was on WordPress on my own server. Yeah. Oh my gosh. Yeah. You have helped so many people do so many deep dives in so many ways.
Starting point is 00:05:00 At what point were you like, Hank Green, it's time to join the tiktok? I don't know. Do you remember the moment where you're like, I'm just, was it musically at that point? It was. So I joined, I downloaded musically on the floor of VidCon in like 2015. So I have a very old tiktok account. My tiktok account is ancient, but the real question is when did I, because I saw a bunch of kids being really excited about it and I downloaded it and I looked at it and I was like, well, this is obviously not a place for me. I feel like I'm in a clairs at the mall. Like I can't be here. It's all children and they're having a great time. And that was interesting to me. And then I moved on. And then it was pandemic times that I was like,
Starting point is 00:05:43 people seem to be having a good time on this app. I need to understand it. Did you feel like when you first got there, you're like, I don't know what these buttons do? Oh, yes. I don't know how it works. And I feel like I'm not, I'm not the sharpest tool, but I'm not the dullest. And every time I go to see how it works, I'm like, I'm confounded. And then I just go through something else. It is confounding. And one of the really wonderful things about tiktok is that it is not static at all. So even now, after 18 months of being a semi-professional
Starting point is 00:06:19 tiktoker, I will go on the app and I'll be like, I do not know how to do anything with this button. I do not know what this button does. It's new and I'm confused by it. Which I think they learned some lessons from some other platforms that get a little bit, everybody gets too comfortable. And then when you change something, people get mad. But if you change something every day, nobody gets mad because the change is the normal. I don't know what any of this is. And I'm fucking scared. So okay, that makes me feel a little bit better that I don't understand it because everyone is learning a little bit every day, right?
Starting point is 00:06:52 All the time. Yeah. Okay, so tell me a little bit about what the format of tiktok is. Vine was six seconds. YouTubes can go for hours. As long as you want. As long as you want. So what kind of timeframe does it allow and what do you like to do with it? Tiktok started at 15 seconds and then it went to a minute and now you can go to three minutes. Which is just like, are you kidding me? When you had a 15-second constraint, three minutes feels like all of the moments that the universe contains.
Starting point is 00:07:26 Which is great as a content creator to be forced into that, try and share something interesting or funny or even educational in 15 seconds to really put into that constraint and then allowed out of it where you can take that condensation attitude but fit a lot more in because you've got more moments. But what do I like to do with it? I like to do the things that other people on tiktok do, which is jokes and using the very rapidly evolving inside joke and meme space of tiktok to feel like you are part of a moment. But I also like to use it like a lot of people do. And this was what really shocked me when I got onto the platform is that there's a lot of people
Starting point is 00:08:16 doing educational content really well, really interestingly, really effectively. And I like to do that. I like to answer questions and I like to expose people to how wonderful their universe is. There's a few different things going on here. One, chins are weird, humans are the only animal with a chin. And I'm wondering because you are one of the foremost psychomers, I feel like, out there today, like you literally have questions from listeners who are like, thank you for helping me get my degree. How did you initially fit solid scientific concepts in 15 seconds? How did you do that? Well, I don't think I think that by the time I was on tiktok, I had up to a minute. So I don't know that I ever really did. I don't know that you could do that.
Starting point is 00:09:04 So that the expansion had already happened by the time I got there. Just a little backstory here. So when tiktok started, videos were 15 seconds long because of music licensing rules that allowed for 15 seconds of a song to be used. But it expanded to 60 seconds long when it merged with musically in 2018. And then this year, it hopped up to three minutes. But yes, the tiktok of the name came from, okay, you've got to say this really quick because time is running out. So people tend to speak fast and point to titles above them to relay content, especially if it's informative or educational. It's kind of a thing. I'm wondering too, is there a dialect that you feel like has emerged from tiktok in terms of really
Starting point is 00:09:43 rapid speech and like kind of punchy jokes? I almost feel like it's like listening to someone from Alabama or from the Midwest or something. It's a certain dialect of his own, you know? Yeah, one of the things I have noticed over the years of creating for different media is that the medium is in fact the message. It turns out it was true the whole time. And now it is more true than ever. And it is also the platform that becomes the new kind of media. So it's almost like email created emails, you know? And YouTube created YouTube videos, tiktok created tiktoks. These things are going to have their own visual language. They're going to have their own attitude. They're going to have their own worldview in addition to having their own
Starting point is 00:10:29 linguistic approach, in addition to having their own way of speaking. And I definitely see the sort of tiktok way of speaking as an outgrowth of the YouTube way of speaking, which is like goes all the way back to Ze Frank, who was a sort of pre-YouTube vlogger. So you may know Ze Frank from his True Facts series on YouTube or from operating on a teddy bear and pulling out some silky wet chicken guts, 41 million views, or the jump-cutty self-deprecating videos that he made because they earnestly became the blueprint for all future vloggers. Ze Frank, truly iconic online pioneer. That evolution feels very clear to me. It feels very natural to me. But it also is just one piece of a much larger sort of like the way the tools of a platform and its users and its
Starting point is 00:11:20 algorithms all come together to create a new form of media. That is, you know, a tiktok is almost as different from a YouTube video as a YouTube video is from like the radio. It's very weird. What about the time you spend creating? How much has your life shifted post pandemic in the last 18 months of making tiktok content as opposed to doing other things? And how do you manage that? Well, I think it's really important for my mental health to not answer that question. Thank you. That was a joke. Yeah, I don't know. The great thing about my job is that I like it all so much. And in any given moment, I mostly do what I want to do. And so it sort of doesn't ask me to put too much thought into keeping track of the time when I'm happy doing it.
Starting point is 00:12:12 Now, tiktok is a extremely addictive platform. That is why it is very good at that. It is very easy for me to get caught in the scroll like anyone else and to lose touch with the interesting parts of it. And for me, the interesting parts are the kinds of creation that people do in collaboration with each other and the ways in which that inspires actual creativity and actual community. So that's the pieces that actually drive me and get me really interested. But as far as timing, I have no idea how I do all the things I do, Ali. If I tried to keep track of it, then that would be a waste of time and I wouldn't get as much done, I guess. I did that once. I tried to add up how many hours a week I worked and that wasn't a good idea.
Starting point is 00:12:57 Yeah, I mean, I have a pretty, I don't know how healthy my relationship with work is. But if you ask my wife, she would disagree with me. But a lot of days I don't, I'm not really at work until 10. And I do work a lot of non-work hours, but I love what I do. I feel the same. What about all the people who look up to you and aspire to have a psychome career like yours? Maybe they see tiktok as a great place to share educational content. Where do you recommend they start? I mean, me or others. I mean, you start with interesting stories, but you also start with understanding the platform. You kind of can't show up and speak a different language. It was funny sort of going through
Starting point is 00:13:50 the transition of, in the beginning of me on tiktok, it was like, oh my god, that guy who taught me chemistry made a funny tiktok. And that was it. And the funny part wasn't that my tiktok was funny, it was me. It was that guy that you saw in high school chemistry class. And so that was a lot of the sort of foundation of my jokes. And then over that period of time, I had to switch and be like, okay, it's not funny that I'm here anymore. I'm just here. So I have to actually do it. I have to do the job. And I'm very lucky in that I have a lot of credibility built up and a lot of interest built up. And so it's easier for me. But the reality is that if you understand the universe and what is so interesting about it, and you all see you understand one of the great things about
Starting point is 00:14:44 tiktok is that they haven't heard all my stories yet. They don't know about all the sort of coolest parts of the universe that I learned about when I was their age. So if you know what's interesting and you can get into the minds of the audience, and of course, your audience is going to be different. And so that's always work. And it's always sort of magical work because you're inferring a lot from a little bit of data. And then you have to understand the platform. You have to understand how people communicate. You have to understand how the jokes work. You have to understand what is working right now. And the fact that what is working right now probably will be quite different in three months because it all changes very, very fast.
Starting point is 00:15:25 It changes so fast. In fact, you may be confused. Is tiktok part of the metaverse? Is it in the Zuckerberg portfolio? Or is it the disco playground of Jeff Bezos? It's none of the above. It's owned by a tech company headquartered in Beijing, but legally based in the Cayman Islands. Okay. And part of its parent company is owned by three state entities, which allowed the Chinese government to appoint a board director at Beijing by dance, who owns it. But the Chinese government isn't an actual stakeholder in tiktok itself. Now, if you live in India, you may have noticed that tiktok is banned permanently due to national security concerns. Pakistan, Indonesia, Bangladesh also banned tiktok because of its indecent content and gambling concerns. Oh, and the US tried to ban it
Starting point is 00:16:09 in 2020 for national security reasons via Donald Trump's executive order. But tiktok sued Trump, blocking the ban. And then President Biden was like, we're going to nix Trump's executive order, but also we're going to launch a commerce department review of any software designed, developed, manufactured, or supplied by a foreign adversary. So even with the bans, it's expected to surpass 1.5 billion users in 2022. So that's a lot of you, or I guess soon us on it. So it's banned. It's domiciled in the Cayman Islands. What's happening here? Should anyone be worried about the evil forces behind it, data mining, anything like that? Oh, yeah, of course. Okay, just checking. Well, I mean, I'm terrified of all of it. It's really weird to be, I don't know,
Starting point is 00:16:57 I feel like I was a part of the growth of YouTube in a way. I knew people who worked there from the very beginning because it was quite small when we started, and it's like 200 people worked at YouTube when we started uploading videos. Less than that, actually. God. So the reality that we are in a world where nothing does no harm, and that we don't have the systems for dealing with these new communications tools, and also the only real clear motivation that these platforms have as profit, and also hopefully not completely destroying the world because in that world it's hard to make money. I'm overwhelmed by the negative impacts all of the platforms I am on have had, Twitter, Facebook, YouTube, TikTok, all of them. Instagram also, you'd be
Starting point is 00:17:52 hard pressed to find a really influential communications platform that is algorithmically based, that doesn't have a lot of scary stuff that comes along with it. Some of that scary stuff are the dopamine loops that simulate slot machines, like just one more video before bed. That one was okay, okay, one more. There's also comparison to others, seeing faces mostly through filters, but also when a social media platform has access to your data and serves up very curated content, they hold a lot of power, power to influence thoughts and behavior and actions and elections. Facebook may be serving up the same viral content of a bear in a hot tub, but maybe we don't hear as much about its potential role in, say, providing a
Starting point is 00:18:37 platform to incite genocide and atrocities in Myanmar, and then not disclosing the data about it, citing privacy concerns. Suddenly, all those goofy dance videos and pumpkin memes, they get a little dicey. Now, as far as privacy and data, and as far as Chinese corporation versus American corporation, I don't know. But what I do know is that revolutionary communications technologies are always very societally disruptive, and that was true of the printing press, and it is true of the internet, and I am certainly worried that we will not be able to build up systems to deal with it as fast as we get new systems to revolutionize it, which feels like a very now problem and not
Starting point is 00:19:21 like an old problem. So that's something I think a lot about, and I worry a lot about. And that being said, what kind of good do you feel like it's done for you? Have you learned anything about yourself or your life that you just feel like you wouldn't have learned if you hadn't had a four-year page? Is it called an FYP or a four-year page? Yeah, you say four-year page. Oh, God! How do you do, fellow kids? For your page? For your page? No, it's for you. It's the page that is for you. So embarrassing. Has there been anything that you were like, holy shit balls, smokes? What? Yeah, sure. I mean, there's a guy named Mamadou who has a channel
Starting point is 00:20:10 that just constantly unloads about the sort of bizarreness of the biological world. One of the most dangerous animals in all of Africa is a cousin of the beaver, but it's not for the reason you might think. African crescent porcupines have about 30,000 ways they can ruin your week. But also, every line is a joke. So it's so entertaining to watch, and of course, that's resulted in a huge audience of people learning about the world from him. I watched a video yesterday on a person talking about the different systems of notes that different cultures have. We are Western sort of European culture, very based on sort of the ABCDEFG kind of scale, but that's not the same in all other cultures. And I was like, do that to me. That was
Starting point is 00:20:57 not enough time for you to share that. And she was, of course, also just a beautiful singer, so she got to sort of share it in that way as well. So all of the time, I feel like I'm having my understanding of the world expanded. And it's also like, sometimes it's like, wow. I tend to think only of the sort of like very negative consequences of oil drilling. But when you watch a crew working hard on an oil drill, and what is kind of this like very dirty, but beautiful, carefully orchestrated dance that if anybody lets anybody else down, then everybody is in danger, you get a different connection to something that you would normally never get a different connection to. Now, what we all do in our society is that we find the people who are kind of most like us,
Starting point is 00:21:46 then vibe with us the most. And so the filter, of course, creates those bubbles. But also, those bubbles help me be more empathetic to people who are not like me. In a lot of ways, I don't think that they help everybody be more empathetic to those people, because of course, there are people who are not in the same bubble as me. But that's really useful and interesting. But yeah, now I mean, it does not come without its costs. Can I ask you some listener questions? Oh, yeah. They know you're coming on. There were a lot of questions. I've narrowed it down to a couple. Real quick, though, a word from sponsors of oligies who make it possible for us to
Starting point is 00:22:25 donate to a charity of the oligists choosing. And this week, Mr. Green chose Partners in Health and PIH, the global health organization, restoring social justice by bringing quality healthcare to the most vulnerable in the world's poorest places, serving the health needs of millions of people. And Hank's own nonprofit, Foundation to Decrease World Suck, has sent several grants their direction. So to learn more about them, visit pih.org. And that donation was made possible by sponsors of the show. Okay, now that we have tossed some cash, let's lob questions at Hank's kind face. Kyle Pollock, Jessica Phillips, a few other people want to ask you who the F is Hank. Oh, gosh. If you know that.
Starting point is 00:23:07 Do you know about this joke? I don't, but I saw it asked so many times that I figured it would appreciate if I asked you. Yeah. Well, Hank is a genus of water birds, characterized by a long beak and a large throat pouch used for catching prey and draining water from the scooped up contents before swallowing. Appreciate it. Thank you for that. I'm now going to go on a deep dive to understand more about that question and that joke that I went over my head. Yeah. Okay. So for almost a decade, it's been an internet joke that people don't know who Hank Green, again, 5.6 million followers on just one of his platforms is. So when you ask who the F is Hank, you'll get a different nonsensical answer each time. Inside jokes are great. They're what
Starting point is 00:23:50 the internet is built on. And they're great once you are inside as well, which is why I just explain that to you. And TikTok trends change really quickly. So folks go to the Discover page to see what's cool. And then they make stuff based on that. For example, one week, it might be a geriatric pug dog named Noodles, who appears to be boneless on his bad days, kind of like a furry, exhausted chicken cutlet. Relatable content also does well there too. But don't try too hard to be trendy. That is called Chuggy. And the fact that I just defined it for us means that Chuggy just got Chuggy. Also, the word cringe is very cringe. Sigwani Dana wants to know the algorithm is built so that you have to post daily. And when you are having a no bones day or several no bones days in a row,
Starting point is 00:24:37 how do you keep up with posting regularly? And she also wants to know how many drafts do you currently have saved? Oh my gosh, that's a great question. I don't I'm I'm not affected by Oh, I've opened TikTok. Now I'm just watching a guy skateboard out. Yeah, I'm not affected. So I record. So first of all, every day is a bones day in the green household. No, no bad days. No, no, only positive vibes only. But I record almost everything beforehand. I have a TikTok assistant who captions my videos, suggests videos goes through my mentions to catch people asking questions so I don't miss good ones and also don't have to see people who are making content that will not make me happy. I currently have 274 drafts.
Starting point is 00:25:32 How many of those are postable or are most of them absolute? None of them are postable. Now, probably three or four of them are postable and they're from the last week or two. But but a lot of what I use drafts for is when people ask me questions, I make a draft video with the question just so I don't lose it. It's like a way of saving the comment. Okay, to make a piece of content later. So if I if I don't have any ideas for content, I can go through my drafts and look at questions people have asked me smart. Shane Redstar wants to know is the algorithm affecting our brain chemistry? Do you think children growing up with an algorithm have a different point of view than people who grew
Starting point is 00:26:05 up reading the newspaper? Yes. Well, so I think it's I think that the like the algorithm. What is the algorithm? I don't think it's the algorithm that's affecting us. I think it is the algorithmic system, like a system of algorithmic recommendation. I want to get away from the idea that the algorithm is doing is doing something that is its own goal. The only inputs that these algorithms have are human decisions. Now, it can do whatever at once with those human decisions. But when people like content, by pushing a button or by watching it, or by watching it several times, or by once you watch it, you go to the profile of the person who posted it, like all of those things are different data points that indicate different
Starting point is 00:26:47 things, or that can be used that can be synthesized into decisions that an algorithm might make for recommendations. But I don't think an algorithm directly affects your brain chemistry. But I think that a content feed that is designed to keep you from leaving it certainly can because there are lots of reasons why I could keep scrolling. It might be mindless distraction, and that's probably okay. We've always had mindless distraction. It might be self-destructive kind of, you know, examining lives that are better than mine, though. And like that is something that keeps people coming back. It's a self-destructive impulse to look at people who are happier and wealthier and more beautiful than we are. And that is a real thing that I
Starting point is 00:27:36 think we need to confront. It can also be a feeling of superiority over others that keeps you coming back over and over and over again. You know, you can be continuously exposed to people who are different from you, but are acting in ways that are worse than you. And that's sort of like the sort of most negative consequence of a filter bubble is not that we don't ever see the perspectives of people different from us. It's that we see the worst of the perspectives of people who are different from us. So that sort of outrage, superiority cycle, which I think has more to do, like when we think outrage, we think anger, but really I think it has more to do with a feeling of righteous superiority over others. Well put indeed. So patrons Hannah Neust and
Starting point is 00:28:18 Lindsay Mixer, Allie Barg, Nicole Kleinman, Sharika Allahi, Constance McRobert Smith, and Beth Souter all wanted to know about addiction and TikTok. And I went down some rabbit holes. So there was one study of Chinese students and they found via functional MRI imaging that nearly 6% of users have significant problematic use of TikTok and that design elements like the likes and the personalized and endless content available reinforces that. And scientists found that reward centers of the brain activated when watching curated TikToks. Well, simultaneously, there was a decrease in activity in the part of the brain that exhibits self-control. So it's not your fault you keep chasing the dragon. You're not alone. And there
Starting point is 00:29:04 was this great study by Upper Ajita Bandari and Sarah Bimo. And they found that TikTok is totally different from other platforms because instead of showing you your friends and family's content, it shows you the content of mostly strangers who represent just what you like. Or as Bandari and Bimo call your algorithmized version of yourself. And then there was another study that found that the need for escapism predicted the level of TikTok consumption, but that the need for self-expression was linked to how much content people made. And then what happens when you make a video that goes viral? Oh, so many chemicals. So one psychologist named Yamalas Diaz was quoted as explaining, quote, the intoxication a person feels from the combination of dopamine and
Starting point is 00:29:51 adrenaline that's released when their posts go viral is unbelievable. Neurologically, that high is like a drug, end quote. So this is your brain on TikTok. Any questions? Yeah, more? Okay. So a lot of you asked about the algorithm and how it knows you so well. Like for example, Patrons M. Case, Alia Myers, McKenna Rinta, Don Ewald, Sarah Eden, Grace Dennehy, Casey Jones, both first time question askers. Casey asked, why does the FYP know me so well? And Tess Hebert, who mentioned, I'm not superstitious, but I am. Stitious. I knew you were going to ask that. Tess Hebert wants to know, how does TikTok read my mind? I understand the means in your search history, but I swear I think something. And then 15 minutes later, I see a video about it.
Starting point is 00:30:37 And Jess Bousa de Garcia asked, how did TikTok realize I'm queer before I even realized? Is it magic? Is it ESP? Is it dark matter? Is there something more than search histories? Can it read our minds? I think that what we have discovered, that what algorithms have discovered for us and what we always knew was true, but doesn't feel very true, is that we are extremely social. Like we are a social species. We are individuals, but our individual roles happen inside of a very strong social and cultural framework. And so there are ways that are much more like sort of common ways of being that algorithms, you know, it's hard to sort of not give them sentience, but in say words,
Starting point is 00:31:26 like they notice. Which they don't actually notice, but the actions that they take, they segment us out and they can find similarities between groups of people that I don't think even humans have realized yet. And I know people who work on this stuff, and so the reality becomes very clear that they do not realize the true power of the tools that they have at their fingertips. And also, they don't want to realize it. They don't want to think about how much power they have, because if changing an algorithm can make people more self-destructive or happier or more social or less social, that's not a power that any one should have like on a society level. And so they don't like to think about the fact that
Starting point is 00:32:12 they might have that power. You know, in question from me, has it changed anything for you having to record something daily like this many times a day with nearly 6 million people seeing it? Has it changed the way that you have seen yourself? I'm like, is this like a hot tub where it's customary to probably bathe before hopping onto TikTok? Do I need to put on makeup again? Does your grooming have to change? I'm a guy, so that's one of the great things about being a guys that our society does not judge us by looks first, usually. And that is not the case in many parts of our society for women. So that's like just an inherent privilege and advantage that you run into. Welcome. So in that case, I don't. Though there are times when I
Starting point is 00:33:10 look at myself and I'm like, how do I position my head so that I have a little bit less of whatever that is. Understood. Maybe it'll be good though to get back into doing my hair every day. Maybe. And as we know, there are many genders and a whole spectrum of gender expression. And if you'd want to dive into the study of beauty ideals and how it affects us up in the noggin area, just look no further than the 2018 two-part collology episode with Dr. Renee Engelm, which I'll link in the show notes because it is a whopper. Allie Vessels wants to know, real talk, it seems like a lot of TikTok videos are just people superimposing their face on top of tweets and just pointing and making faces. How do we explain to Gen Z that Vanna Whiting, someone else's original content,
Starting point is 00:33:53 is not engaging content? Okay, heads up, Gen Z. Vanna White is the lady who returns over the letters on Wheel of Fortune, which is a game show on television that you watch while you're eating pot roast at your uncle's house. Any best practices you can recommend? Yeah, I've seen less of that. So I mean, one of the things that, that was definitely a thing when I first was on the platform, one of the things that, first of all, that's not unique to TikTok, that's like Reddit, that's like the Reddit to Twitter pipeline, you know? Or the Twitter to Reddit pipeline or the like everything to Facebook pipeline. But the sort of like the trend speed is very fast. And so people get wise to certain content types really quickly.
Starting point is 00:34:37 And if it sort of seems like the same thing they've been seeing for a while, they stop liking it and it stops getting surfaced and then it stops getting made. And in the world of content rather than art, what succeeds is what gets made. And the result of that is that when something is working really well, it's almost like the clock starts ticking and then it ends. And hopefully that will happen with just a righteously outraged misinformation. Maybe people just be like, ah, that was a trend. That was a trend from 2021. And then we got over that, right? No. And they'll, they just have to find new ways of doing it. Unfortunately. I thought Tiger Yuri had a great question. Wanted to know, how can TikTok creators make
Starting point is 00:35:22 their content more autism friendly? TikTok tends to be very visually and audioly overstimulating to the point of pain for me. Do you see any types of TikTok content that are a little bit less flashy? There's definitely a strong autism community on TikTok. In my experience, the most rewarding parts of any of these platforms are the parts where people are finding each other. And that's not going to be 100% for you, Paige, but you can curate your following page pretty heavily. And you can sort of be searching out people who are focused on really anything, whether it's woodworking or mental health. And that is a, is a nice thing to be able to curate. And I often find that I actually like my following page more than my for you page.
Starting point is 00:36:09 Good to know. It's also called a for your page, just in case you need to know any terminal. Last listener question, Mariah McGuire, I thought, great question. I said, oh my god, both of my internet dads, can you ask Hank what shadow banning is? And then there's a couple of entero banks after that. Yeah. So, so the simplest example of a shadow ban would be if you are leaving a bunch of really abusive comments on YouTube, YouTube might make it look like you are posting a comment and you can see it, the poster can see it, but nobody else can see it. So that's a true shadow ban where you have, well, you don't know that you are banned, but you are banned. And because you don't know that you are banned, shadow banning becomes a thing
Starting point is 00:36:51 where people often can, like you never know it happened for sure unless you get a new account, log on and look at every comment under a YouTube video. Wow. It's like being ghosted, but you don't realize it's like automated texts being. You've been ghosted by everyone. Okay. Good to know. Then there's sort of like the colloquially shadow banning can also include, so if I've got a TikTok account, maybe I post something on TikTok and TikTok kind of turns the dial down and is like, we feel like that was maybe a little bit too strong. We're not going to show this to as many people. And, and is that happening? I don't know. Who knows? No one knows. People don't usually go, if you're posting a TikTok, you don't usually go from
Starting point is 00:37:37 like 10,000 views a video to zero views a video, but you can go from 10,000 views a video to like a hundred. And in that situation, is it because people just stopped liking your content or is it because you sort of got like 90% shadow banned? So that's the sort of colloquial use of it has come to encompass a lot of different, mostly algorithmic sort of demotion nerfing of a creator that isn't outright like, sure, you can upload videos, but we won't show them to anybody. And it isn't outright like we've taken your account down, but it is some kind of space in between. And it's because that word shadow meaning, you don't actually even know if it, if it happened or why it happened or what happened. So spooky. Wow. What's scarier than a shadow ban? Yeah, it's like you become a ghost
Starting point is 00:38:27 and you're just walking around the world and you're like, I can see me. Yes, it's very the others. Oh, I should have had a spoiler alert if you've ever seen that, but it's very, is that Bruce Willis movie? Sixth Sense. I see dead people. Anyway, okay, we have one more minute. I'm going to challenge you in 15 seconds to tell me the thing that you dislike the most about TikTok. Go. Lee's favorite thing, definitely just terrible people of which there are plenty. Great answer. Favorite thing. Favorite thing about TikTok. Favorite thing about TikTok. Gotta be like absurdist sketch comedy. I saw one yesterday where a girl walks up to the other girl's window and the girl says, can I have your money? And then she's in a Starbucks apron and she gives
Starting point is 00:39:11 her the money and then she says, do you want anything else? And she's like some milk and then some milk starts to pour off of the roof of the car into the girl's cup and then she puts a lid on it and she turns it upside down and then she hands it into the car and there's milk everywhere. And then she walks away and the other girl's rolling up the window and then she does like a quadruple spin and there's like milk centripetally being like flown off of her body as she spins around and then she just lands on the ground like on her face. Okay, I need you to know I spent no fewer than three hours so diligently looking for this clip to no avail. I had Jared on the case too, we could not find anywhere. So TikTok, click clock, shit is fleeting and that's how they get you.
Starting point is 00:39:52 But let us not cry over losing a video of spilled milk. That's just the machine clicking and whirring behind the addictive ephemeral beauty of the viral video. It was amazing, pure art. And now I'm going to look at that and I'm also going to wonder how long she smelled like milk. Also the inside of the car got really milky. Oh, I hope it was almond or oat. Oh, I hope that wasn't cow milk. Let's get a little ripe. She's like it was worth it. Hey, Green loved it. Yeah, thank you. Thank you so much for being here. Thank you so much for doing this. You're the best. Thank you. Bye-bye. So ask heroic people, not stoic questions. I went in doubt, I guess just be yourself, but talk faster. I don't know. Find all things Hank Green at
Starting point is 00:40:39 HankGreen.com. You can follow him on all of the social platforms linked to the show notes. And of course on TikTok at Hank Green 1, which is somehow comforting to know that he did not get the handle Hank Green either. So he doesn't have his name either, whatever. I am at Ali underscore oligies for now on TikTok. We are at oligies on Twitter and Instagram. I'm Ali Ward on both of those. Come say hi. More links to all the stuff we discussed is at aliward.com slash oligies slash TikTok oligy. I'm about to embark on actually making a video. And apparently I hear that you can use other programs like InShot to do the editing and then you just upload her to that. But I honestly don't know. All I know is that you press the plus button and then I guess
Starting point is 00:41:18 you go for it. Okay. Thank you, Aaron Talbert for admitting the oligies podcast Facebook group. Thank you, Shannon Feltas and Bonnie Dutch, who help with merch. Noel Dilworth and Susan Hale, who do so much oligies biz behind the scenes. Thanks, Kayla Patton, who bleeps all the kids safe episodes. Those are up for free at aliward.com slash oligies extras. You can look out for small and cheese episodes in the main feed. They're shorter, condensed versions, totally classroom and work safe. Thank you, Emily White of the Rotary, who makes our professional transcripts. Kelly Dwyer makes my website and she can make yours too. Thank you, Stephen Ray Morris and Zeke Rodriguez-Thomas, who makes small oligies with me and of course lead editor. And I am actually
Starting point is 00:41:54 Jarrett on TikTok. Feel free to see his Dune Halloween costume and horny music stylings there. Jarrett Slipper, Nick Thorburn wrote and performed the oligies theme music. I'm Ali Ward. If you stay well past 15 seconds past the credits, I tell you a secret tidbit. And this week, I found the milk video. I found the milk video. Excuse me. Can I have all your money? Sure. Can I get anything else for you? Just the milk. Oh my God. Thank God. I looked for so long. I looked for so many days for so long. So well done creator Savannah Moss. Her spin at the end is so good. Anyway, I'm going to link it at aliward.com slash oligies slash TikTok ology. You can follow her. You can follow Hank Green, one on TikTok, me, your dad, ali underscore ologies. Please be nice to me
Starting point is 00:42:45 and give me tips in the comments. I'm so scared and lost. And I hope it's a worthy journey. Okay. I love you. Bye bye.

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