Omnichannel - Amanda Lee- To be Known is To be Seen

Episode Date: February 25, 2022

Send us a textAmanda supports inventive women in creating + projecting their unique vibe by implementing organic social media strategies, authentic social media management + content creation that will... magnetize their ideal audience to engage and convert into dream clients.Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

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Starting point is 00:00:00 And it's one of those things where, you know, you know, for me, I've been doing something that I'm so proud of. It feels so good to be doing, but I am so terrified of sharing it on Facebook. Yeah. I'm so terrified of showing it on my social media. And that is being seen. Sharing that moment is being seen. So it doesn't have to just be like, I still, I love doing reels, hate going on a live, love doing a podcast. Can't get me on a live. Welcome, everybody. You are listening to the Omni Channel podcast, a podcast from digital marketers to digital marketers. I'm your host, Dominique Caldergrand, and my mission is to help fellow marketers and entrepreneurs to grow their businesses online.
Starting point is 00:00:48 So buckle up and let's get started. Hello, everyone. I have the amazing Amanda with me today. Hi, Amanda. How are you feeling today? I'm so good. I woke up feeling great this morning, rested and everything. We had a nice little holiday here in the States yesterday. So it was a little bit of like an extended weekend, slightly, you know,
Starting point is 00:01:09 social media manager life. You don't really get like a full course. I mean, it's 7am, right? Yeah, it's 7.07. I'm in Maryland, not too far outside of DC. It's a little dark out still actually. So it's like, you're so committed to this episode that you were willing to wake up so early for us. Thank you so much. No problem. Actually, it's part of my routine now. Um, my fiance leaves anywhere between 3 AM and 5 AM.
Starting point is 00:01:40 And if it's after 4 AM, I stay up usually because I can't fall back asleep. So then I take this time in the morning before the kids and I really just try to like, this is when I'll do like a lot of copywriting or like detail oriented tasks that like I don't want an interruption. I don't want to have to like only get 15 minutes to do it and then have to step away for a minute or only have an hour to do it. I'll have this chunk of time that no one's in the house basically is what it feels like. My fiance is gone. The kids are quietly sleeping. It's kind of like my, my time of day. So I think that's why I've like, I've really kind of become this morning person that like, I never anticipated just because this is like my time. Like I don't have to like be full on mom while like doing my whole day to day. So like right now it's like they're sleeping. They don't need my attention. And it's like, I can just focus on like whatever it is for me. I actually stayed up over the weekend on what night was it? Saturday night. I was so inspired. Everyone had gone to bed. I all of a sudden realized it was 3am. I'd finished a website.
Starting point is 00:02:45 I'd finished like an offer. It was so much, but I was so inspired that like when I went to bed and I woke up in that next morning, like at a normal time, like around now I was still okay. Because I was just so like the adrenaline of my creativity. You were in flow as say. Oh, I wasn't. I didn't. I look, it was like 3am and I had to force myself to stop. I was like, you got to go to bed. Like you have kids, Amanda, you have to go to bed at some point. You're not, it's not pre-kid life where you can just sleep until two instead. Like I can't shift my schedule that much. Yeah, exactly. So Amanda, can you tell us the listeners, what exactly are you doing and how come, how can, how did you get where you are at this point? Like your origin story a bit and just
Starting point is 00:03:32 like, what are you doing? So I'll kind of do it a little backwards right now. I'm in a place that I never expected for myself. Mindset wise, mostly like I knew that I was capable of doing these things, but even before venturing into like the online service world, like when I was still in my nine to five, I was freelancing. I freelanced for eight years while working my jobs. And I kind of had started working for a newspaper in like 2012. And I got into like marketing advertising. I was running the classifieds department. So help wanted ads where we were making like big, pretty colorful ones, really getting like, and those were like high, high ticket kind of ads. And then we had like regular like business advertising in there where we would have like a lot of construction companies
Starting point is 00:04:22 and different things like that. So I kind of started really learning how to like network and connect with businesses and create graphics. And even though they were really cheesy newspaper write-ups, like the taglines, like doing the copywriting of it. Like I have some of my old ones, like just, I saved them when I left the paper and like some of the, like the slogan style, like advertising, it's like, oh my gosh, it's so cringeworthy, but it's like a nice reminder of like where my foundation started. And I realized then I was like, I love this. I love what this feels like. I loved like the, so we had deadlines and stuff. So we had very like the adrenaline rush of it all. And so I think it set me up to be able to deal with big numbers to deal with like telling, like,
Starting point is 00:05:11 so I had to help like make sure that the people paid their payments on time for that. Like, so it really set me up in a different way than I think a lot of people that have started their journeys kind of have. But what I learned is when I left that newspaper, when it began downsizing, I went to like an online variation of it, basically. And what was terrible is in like, we're kind of like a small town. It's like a tri-county area. The place that was putting out news was also the people that were putting out your mug shots when you got in trouble at the bar on the weekend. So it's like you go into these local businesses and they're like, you just wrote an article about my nephew. And I'm like, oh, gosh, like and it was just it was so hard to do business that way.
Starting point is 00:05:56 Like intertwining, like everybody's like town gossip as well as like breaking news. And I was like, I don't, I can't support this. This didn't feel right. This didn't feel like how it felt when I was like helping people find jobs and like getting connected with businesses. So I went from there and I tried a couple of marketing roles that just kept getting cut because of budgets. And so then I found myself in a HVAC company, like heating and air conditioning, doing like install coordinating. So like when you needed it to come out to your house, I was the one that like set it all up. And I was so unhappy. I was, I ended up pregnant while I was in this role and they were so like vulgar about
Starting point is 00:06:38 like how they respected someone pregnant. Like they just did not give me any kind of like support. Like they wanted me climbing ladders, pulling parts. And like, I was like, I'm pregnant and like, I'm very transparent. I'm very open. They knew that at that point I had miscarried already in my lifespan three times. Oh my God. And I was like, yeah. And I was like, look, I'm telling you guys out of like looking for that respect back.
Starting point is 00:07:03 Like I want that respect because I want, I had been, I had not like looking for that respect back. Like I want that respect because I want, I had been, I had not been that pregnant that yet in my journey. And so I was like, I'm not doing certain things that I'm not comfortable with. Like I'm eating at these times every single day. I will have snacks that like, I wanted to make sure I was doing everything right. I was so cautious about this pregnancy and they did not respect it. And I remember one of the days they were like, you're being stupid about this. The girl was like, I didn't tell anybody here at work that I was pregnant until I was six months. And I was like, if that's what you chose, that's what you chose, but that's not what I'm comfortable with.
Starting point is 00:07:39 And, um, when she said the word stupid, I already had made the decision. I was, I'm going to my desk, I'm getting my things and I'm done. And I did. And then I worked in a, I went back to like my original kind of like what I did coming out of high school and stuff. And I worked in daycare, but I was helping so much on like their marketing side of things. Cause there was nobody there in place for it. So because I enjoyed it so much, I kept doing it. And I realized while I was there, I was like, I'm not going back to a nine to five after I have this. I don't know what it looks like yet, but I am not doing this. I was like, I'm going to be home with my son. I want to do work from home. And I like in my head, I was at call center, like, you know, corporate style work from home.
Starting point is 00:08:22 So like, I didn't really understand that there was more than freelancing. So I was like, very, very fresh, had my son, my first week of doing this after making the decision, my fiance gets laid off, we have a six week old, and I'm doing this for like $11 an hour for my first client at like three hours a week. So like, what are you really bringing home? And here we are, we have like all these bills, we have a new baby. And I'm like, oh my gosh, I just have to make this work. And then I kind of started just putting myself out there and like anything that I felt capable
Starting point is 00:08:58 of doing, I did trying to figure out where my, my niche is, what I wanted to do. What was I, I didn't even realize passion was part of it at that point. Like I was in a, like, I need to make money. Like, and that was where, like, that was a very hard part of like a lesson that I had to learn was like, I was so money focused because I had this need to provide that. Like it made me take on some of the worst client experiences I ever had. Like the client that I mentioned, $11 an hour, three hours a week, those three hours were broken into like 15 minute increments throughout the entire week. So then I almost didn't have time
Starting point is 00:09:37 to work with other clients because the way that the time was being broken up, I couldn't just knock out an hour, then have another couple days to get stuff done with another client. And it became such a toxic like situation. And I didn't have a contract. I didn't like, I didn't know all these things. And then I like stumbled into my first coach and she, I didn't initially sign with her because I was like very anti-coach originally. I was like, I have all this experience and all this knowledge. I can do this on my own. I don't need all of this. But then there's all these questions of like, how do you do this virtually? Like, what do you do in
Starting point is 00:10:15 this like capacity? How do you price these things? Because you get so, especially here in the States, everyone, like the minimum wage is what everyone wants to offer as their rate of pay for everything here. So like when you hear $11 an hour at first, you're like, oh, well that's what minimum wage is in my state. Like that was what it is. And I'm like, I can do that from home and I'll make more money doing it that way. So you rationalize all these crazy things. And yeah. And so I got a coach eventually and she kind of really just made me push myself in a way at that time, my journey that like, I never expected myself to, and I fell in love with social media during it. I fell in and I don't mean like, Oh, I like just being on my phone and sweat. Like, no, I fell in love with what it can do for like
Starting point is 00:11:05 your business, what it can do for like your mindset, what it opens you up to. Like just during my journey, I've like become so spiritually in tune with myself and not realizing that was ever something like, I was always very drawn to like, I have a Cherokee Indian family and stuff like that. So it's like, I have family members, I have a Cherokee Indian family and stuff like that so it's like I have family members I have this very spiritual background so there was always a little bit there but I never like thought about it in my like terms of my mindset my emotions like inner child I remember someone mentioning the inner child to me like probably two years ago and I I was like, this loony too. I literally learned that last year. That was like, so I actually worked on my child last year. I didn't know what the thing,
Starting point is 00:11:51 a child was. I just learned it. Well, and it was like, I remember hearing it and I'm like, okay, whack it. Like, whatever. And I'm like, these people want me to pay all this money for this stuff. And I don't get why. And I'm like, now I'm in a place where I'm like, I want to spend money on these things because I understand the impact. And if it had not been for this stuff. And I don't get why. And I'm like, now I'm in a place where I'm like, I want to spend money on these things because I understand the impact. And if it had not been for this online space, I would never have like found this part of me. And I think what something is so special about this journey, even though there has been hardships, it's struggle. I had to figure out last year how to do maternity leave while working for yourself. Like, what does that look like?
Starting point is 00:12:26 What does that feel like? What felt right to you? And I was like at week two and I'm like, I want to go back to working. But when I was pregnant with my first son, like you couldn't have convinced me to go back to work, but it's different because I was working for myself. So like the, the style of what I was doing was so different. I'm like, well, he's napping. Waylon's playing. I have time right now. Like I could be doing this. I should be showing up and
Starting point is 00:12:51 sharing some of these things. So it was such a different feeling. And I think coming out of that pregnancy and like really going, okay, what does my business look like now with two children? What does my business look like right in this moment with where I'm at in my life personally? I went, I really want to be more and like, I want to be more myself in social media because I felt like we had such a, at that, you know, I started in 2018. We had a lot of people that were like showboating, like that it was like showing up and like these beautiful chic offices and like these like elegant outfits and these beautiful photos. And I'm like here on my laptop in my living room. And I'm like, okay, how do I,
Starting point is 00:13:39 how do I do content? Like to be, to show up as myself. And then I just stopped questioning it. I started going live every, I had my, my coach actually put me on the spot. She had her, her son ended up sick and they were in the hospital and she was supposed to do a training for her group. And she was like, I need you to do it. And I was like, oh my gosh. Okay. And then I ended up being live for like an hour and I was like, all right, I'm done. Like I'm good. And it was just kind of testing the waters. And I realized in the last six months, how much like organic social media, like a foundation to like what I believe in. And when I mean that, I mean, being organic in every aspect, like being showing up and sharing your like truth, sharing those hard days, going and asking questions and not being worried about, oh, does this make me not look like an
Starting point is 00:14:31 expert because I'm asking this publicly? Like there's all that self-doubt that we carry around within our journeys that like, I was like done with it. Like I literally did a post where I was like, I'm so over my own shit. Like I'm done with it. And I was like, I've been in a funk. I've not been inspired. And like, I didn't know what I like, how I wanted to embrace what I was going through because a lot of it's always been there. Like I've been a social media manager, content creator.
Starting point is 00:14:59 I've done the strategy side of things for so long now, but like, I didn't want to just like word it that way. Like I wanted it to be more me. So like, I really started owning the fact that I refer to myself as a social unicorn. I really started owning the fact that I want to like really do more strategy style sessions and like not doubt that I have that knowledge there. And I feel like I wasn't owning the term strategist because I was like, oh, but do I feel qualified enough? But it's like, then I'm in these conversations where I'm giving like a whole strategy. I'm like, yes, Amanda, you know, this like snap out of it and
Starting point is 00:15:35 just own it. And so like, I just really embraced it. And I started doing reels. I have gotten so much more confident about how I express my message and my personality by using them. And I, I have gotten so much more confident about how I express my message and my personality by using them. And I, I remember like reading something about someone who was like, oh, reels changed my business. And I was like, this is another one of those, like, oh, here it is. And like, I don't have, like, I have one, one of my videos has like 10,000 views on it and it's my engagement
Starting point is 00:16:06 video. So it's like, it has nothing to even do with my business one, but I had shared that because I believe in sharing part of my personal journey as well. And so it was one of those things where I'm like, of course, that's the one that's got 10,000 views, not the one where I'm like, here's why you need a social media strategy in your business. But it's all about getting that reach and really building that relationships and showing up and just being on social media. And I remember like, as I started doing these reels, I started really seeing how the organic strategy that I believe so strongly in was actually working, like seeing it on Instagram really let me see how impactful it is when, because very commonly with content creators and social media managers, we show up like with
Starting point is 00:16:54 magic for our clients. We're consistent. We have it all scheduled. Our own profiles usually are so weak sauce that it's not funny. Like it's one of those things that like, I saw, I saw someone share a meme the other day and it was like, you want to know why my page doesn't have a bunch of followers? Cause I'm focused on my clients accounts having them. And so it was, I was like, wow, I resonate with that. Like that was one of those ones that like, I get it. And so I really started just using Instagram more understanding, understanding how to be found outside of just someone finding your profile. Where else can I show up in Instagram?
Starting point is 00:17:31 Utilizing Reels to make sure you're using the trending audios so that when someone clicks on that audio soundbite, your video is in that area of Instagram. Same with the filters and effects that you're using. Those are little tags in there that are just another way for you to be found. And realizing that I had looked at my insights for just like a seven-day period, and I had 30 new followers that I didn't have an ad. I wasn't going and crazily finding new people. I wasn't showing up in people's messages when doing crazy nonsense. I wasn't selling myself. I was showing up in my content being me, like just
Starting point is 00:18:11 being me. And I was doing my thing when I was going through my hashtags, looking to get inspired for like what kind of reel to do, like, okay, what's trending right now? How can I make this like fun? Like we all need to get inspired. Sometimes it's like, you end up feeling like, I feel like I started doing like the same reel almost in a row because that's what I got comfortable with. And I was like, no, I got to mix it up. Like, that's what this is about. It's about catching people's attention. And so like, I just started like really diving into it and it's just worked for me. I have people showing up in my messages, asking like, am I taking on clients? How can they work with me? What are my prices?
Starting point is 00:18:46 And it's just, and this is just since January. Like my Instagram has started to really naturally grow by just implementing reels and showing up with like one or two posts outside of that. Like not even daily, just, I will mostly post reels now on Instagram and I share those to Facebook as well. And that's primarily what I'm doing, but the way I network outside of that, like I'm doing more collaborations. I'm recently been accepted into the social babe companies, like blogs where I will, I'll have my own like monthly write-up and stuff like that. So I'm just kind of approaching how I do social media more intentionally. Like I want it to be more like feel good. Like I get excited to be
Starting point is 00:19:31 on a podcast. I get excited to be an expert in someone's membership group. I want to be able to have these opportunities that I'm just getting one, the exposure and the experience, but I'm also sharing value with an audience that I otherwise probably wouldn't connect with in that moment. So it's one of those things that like, I think I just kind of like, had like my own rebirth, I guess is how you can kind of say like, coming out of last year, ending last year, kind of like I was in a very like negative space. I had the ick. It was not good for my like mental state. I know. I remember us talking about this, right? We had this somehow in December, we were just like both like not feeling motivated. And I'm so happy that you're back to your flow and just finding. I feel even like I don't even know if I want to use the word I'm back to.
Starting point is 00:20:22 I feel like I've found my actual flow of things. Last week was like a major week for me. I've like put together something that I've never done before. I, I now I put my website together officially. I never had the need to, because I didn't have products that I like resources. Like you didn't have like a workbook through me that you had to download in that manner. You didn't have any kind of like course or content vaults or whatever you want to refer to them as. I didn't have trainings that you could go and buy. I was doing everything free and I still have a lot of things that are going to continue being free. But I had this like epiphany moment where I'm like, I see the value. I see where this has a dollar value to it that I can stand behind. Like I felt good enough about the quality of what I put
Starting point is 00:21:12 together. I like branched off all these ideas behind it. I ended up creating basically I'm calling it the five figure content vault and it's got everything in it. It's got a workbook that is just jam-packed with... It's a content planner, but it's not just like your 30 topics and we're calling it a day. It's your 30 topics, and then I outline day by day by day what you need to do to put together your post for that, the copy behind it. Sometimes there's an outline that you can kind of fill it in and like break, like branch off of it. Sometimes I'm sharing like tips on how to do this and how to connect with that kind of like that post style. I've even shared like some of my own content within it where you can see like content that I have on my Instagram right now that speaks what I'm talking about. And then I have like a band hashtag list and best hashtags for your nation. By the way, who is this for? Like, who do you think is a great? This is for ambitious entrepreneurs, inventive women. This is for people who they may not be ready to outsource,
Starting point is 00:22:26 but they're ready to make that investment to take their business to the next level within their content. That is who this is for. This is for people who are truly ready to take their social media to the next level by being very authentic in their content, because that is what my message is really about. This content planner is very much going to help you stay authentic in who you are. And because of like the style prompts that you have, the topics that were like going on, it's not just like inspirational posts. Like there might be one of those in there, but it's definitely like reflect on how this
Starting point is 00:23:03 is an instrument. Talk to your audience about what this meant to you when you read it, like getting deeper with your audience, because when your audience resonates with your content, it converts, they show up in your messages. And I have proven that now with like how much I've shown up in my content and all these messages that I receive, whether it's, Hey, I'd really like to work with you somehow. I don't know how yet, but like, I really am about what you're about. And that kind of message is so empowering to feel like you are being like your content is fully being heard and seen in the tone that you are showing up with it in. And I want to do that for other people. So like the way that I've,
Starting point is 00:23:40 I've designed this, there is actually, um, there will be, I use Asana to do my content planning because it helps keep me accountable the way it sends me messages and things like that. I'm actually going to have a template within my offer where you can upload that content planner that's also like you have in a beautiful workbook will be laid out for you in Asana. And all you have to do is upload it. And with that, it also has, I made, I went ahead and made over 28 days worth of social media templates for your post as well to go with that content. Cause I think something that gets very overwhelming when
Starting point is 00:24:17 you are not a social media manager, when you are not a content creator, having to focus so much of your business on content creation takes you so much out of your unique genius that like, it's like it gets put off or it doesn't get done authentically because you're just like drained. You're having to do all this other stuff to like keep up with the social media and get your name, like that brand awareness, getting your, like your identity heard, you don't have time to do all this all the time. So I'm kind of giving you that, that foundation where you may just have to add in your own antidotes and a little bit of your personality, but here's the core of what you need to like write about that day. Cause sometimes it can be so overwhelming just picking what you're
Starting point is 00:25:00 going to write about. Like there's so much to write about. How am I going to write about this? So, or what am I going to write about? How long am I going to write about it? And I really kind of break it down on how to do it and how to like, you know what I even put in there, like there's a really trending real soundbite, um, for the public service announcement where you reintroduce yourself. I made a reel where I reintroduced myself using that soundbite. And I showed that as an example of how you can show you don't have to dance. You don't have to do all these like trending little things that they want you to do and everything like you can just be you and like smile on camera with the soundbite and then put in your content that you want. You don't even have to use a video of you. You can find stock videos and put your message into that and just utilize Reels in different
Starting point is 00:25:46 ways. So I really go over like how to repurpose your content, how to like utilize it across multiple platforms so that it's not like just copy paste redundant. But I also have in there, like I did the masterclass last year. I have all the links to it so that you could really kind of have some of those beginning stages of how to be organic on social media. How do you take the keywords of your dream clients like pain points and find them in groups? It's got so much information. And then outside of the workbook, I also have training videos for how to use the Asana content planner, that template
Starting point is 00:26:21 that I'm giving. I have how to repurpose a, like the social media templates that I'm giving, how to repurpose those into stories or highlights or cover photos for your reels that you're making. Just like kind of really giving like the foundation of how to not overwork yourself when you're creating. Like it sounds like so much work still, but when you have it there in front of you broken down in this way, it's like steps. I basically turned social media content planning into a SOP. Like that's what I feel like I did in this.
Starting point is 00:26:56 But it's very energetic. It's fun. The way that I'm delivering it, when you buy it, you get an email and it goes through everything, like an order of like the videos. And then that's okay. If you don't want to do it all at once, you're going to get secondary videos for part two. So like, it's going to kind of keep you accountable. Cause I know sometimes like when I get that whole course and my email at once, like I don't end up going back and finishing some of it. Like I don't.
Starting point is 00:27:25 So I want you to have it all at your, like, if you want to roll through it all together, that's great. But I'm also going to send you a, how is day two feeling? This is something like kind of just, it's helping me set up a nurturing process. And that's what I want people to see. And that's why I'm so open about talking about it because I want people to see how they can really make their content work for them. Like I'm not reinventing the wheel. I'm reusing the content that I'm doing to create my content, talking about my offer and without being salesy, like without being like, Hey, buy my product. Hey, get this offer. Honestly, I'm so happy that you're doing that. And I have a couple of questions, just like you said, you mentioned,
Starting point is 00:28:04 this is very something that they can repurpose. It's have a couple of questions, just like you said, you mentioned, this is very something that they can repurpose. It's not just for reels, but it's just for all across social media. All across. Like it doesn't just go over reels. It goes all over just like your daily consistent content. So if you're not comfortable doing reels, I have examples of carousels that you can do.
Starting point is 00:28:20 I have examples of other content that you can do. But it just kind of gives you that perspective of why you need to be doing these things. Yeah, that's amazing. And what I wanted to say as well, when you said it's not salesy, two questions. The first question is, what do you think about these coaches that are a bit more like DM me, DM me, but like really every single thing that they post is about DM me, DM me. Like what, how do you feel about that second question? I feel like it's watering down the genuine connection of what the DM is about. When I'm like, hey, go ahead and send me a message or can I send you a message?
Starting point is 00:29:03 I usually ask someone or I'm such a bold person. I'm learning that some people find it bad etiquette. If it is, it's probably not for me. But I will like when I see someone like looking for something, I might not even comment on like the thread. I'm going to message you first. And then I might comment that thread saying, hey, I sent you some resources, check your messages. Because I feel like when you show up just with that value, I don't have to sell myself. Like I don't like, because someone's like, okay, what do you think about that? I literally, the other day had someone, I, she was like, I don't know how to reach out in groups. Like I don't like I, she was like, I feel like every time I do they're deleting my post. Cause it post because it's like a self-promotion.
Starting point is 00:29:46 I'm like, you have to think about what that end result is that you're trying to convey and turn that into a question and post that. Just post that question in that group. Save your message for your your personal social media page, your business page, your Instagram, your tech, like all those other areas, put that message out in. But if you go in that group and you just ask those questions, people who are more likely going to be your ideal audience are going to engage in that post. If you ask a thought provoking question, like I asked, what is your purpose on social media? And like the different responses that I got really let me see where these people were at and what kind of mindsets they had. And if they were someone worth me going through the process of like building that relationship. And I don't mean like their value worth meaning my time,
Starting point is 00:30:37 because I can tell how they respond. If there's someone that is going to be in my audience. And when I don't say my clients, because your audience is built more than just your clients. It's your followers, it's your supporters, it's your tribe or whatever term you want to use. It is all of these things that help support the algorithm, the engagement, your growth overall. You don't want your audience to be strictly your clients
Starting point is 00:31:03 because they're most likely not the ones engaging in helping share your content. Unfortunately, it doesn't seem to work that way. But like they, I had her send me a message and she's like, I just don't know what to do. And I was like, and I kind of gave her some, I'm like, who is your audience? Like what, who tell me who they are, who is this person? What do they, where do they hang out at? What are some of their interests? And I kind of just broke it down and like how they can find these things in groups or how they can use hashtags on Instagram to find people that are going to most likely be aligned with that kind of mindset. And she was like, well, why don't you just do that for me? There was no job post. There was no like me pushing my, like, we didn't even talk about what
Starting point is 00:31:47 my numbers were. I didn't even have my website. Like none of this was in place. It was just the foundation that I've built of like, one, I come off very confident. Um, when I'm talking about what I am passionate about and what I know they're like, I might stumble because I get so ahead of myself. Like, that's what it is. And it's, and you hear that you read that. like, I might stumble because I get so ahead of myself. Like that's what it is. And it's, and you hear that you read that. And that's because I very much believe in showing up as your authentic self. And when you do that, this is what happens.
Starting point is 00:32:15 And so I kind of just have, I've changed how I'm using social media in that sense of, I used to really care about what groups let you self-promote. I don't really care about that now. I'm looking for like the questions where I can show up with some value. I'm looking for the job ops that are like very aligned with me. Even if I'm not taking on clients, kind of showing up and like just talking to that business person. Like I'll go and congratulate someone on their growth so that they've, they're in this place that like you're outsourcing. That's, um, that's beautiful.
Starting point is 00:32:48 Like you're, you're in that place now. That's something to celebrate. Like I'm just showing up with more of like a genuine intention behind it. And what that's doing is it's not making me look thirsty in social media and that's drawing people to me. It's making me more magnetic being that way. And when it's so unintentional, like it's just natural. It's just, I don't have to put in all this work. And that's where like some people get so overwhelmed about, oh my gosh, what steps am I going to follow in
Starting point is 00:33:16 social media? Like, how do I do this? What breaking it down into how many times you post today? I'm someone like, yeah, they suggest posting on Instagram between one to three types of content per day, meaning a live, a real carousels, everything. I post maybe twice a day, like in my feed, if I'm lucky, like it's mostly like there's like one to two days a week that you might get two posts out of me in that day. But like, I'm for the most part consistent, but I also show up in my stories. I reply to other people's stories. I'm going through hashtags. I'm just networking in a way that like how you would want to use social media personally, like when you're shopping and you're looking for things that I'm doing that with my, like my keywords of who I want to connect
Starting point is 00:34:03 with, whether that's other inspiring females that like, I feel like are my peers, or maybe it's other people who I feel like I could impact their business in some way. So it's just kind of like flipping that perspective a bit. And I, it's felt so good. And it's like, re lit me up. Like it's, there's been something that like, I feel like I've been, I've been very happy with what I've been doing, but like, I just felt like there was this gap. There was this huge gap in what I wanted to do and how I wanted to do it. And now that like I was saying, I made the website and I've had this section with my products in it, where I break down this very nice offer. I also have one-on-one options now that where there's like strategy sessions and I even have like a coffee chat.
Starting point is 00:34:50 Like, do you just want to have like a moment? Because like, I don't get a lot of adult interaction outside of my fiance. He probably doesn't want to hear about my business as much as I talk about it or like my toddler. And I will talk about Scooby-Doo and all this other some dinosaurs and everything else. I love getting on a call that's just where it feels good. There's times where I have these discovery calls, for instance, where I may not have gotten the opportunity or maybe I decided it wasn't for me, but I used to go, oh, that was such a waste of my time when that happened. I spent all this time getting anxious over the call and then handling the call. Now I look at it. I'm
Starting point is 00:35:30 like, that was such a good conversation. Like, even if nothing more than that comes out of it, like having that conversation about our industry is so refreshing because like, I can't just call my mom and be like, mom, you won't believe what meta put out today. She'll be like, what? No, that's so great that you do that as well. I mean, this experience, I think it's very lonely as well, like because we work from home and we don't have the community necessarily like human, you know, like we don't have that. And I do have, I mean, I have you, have uh other girls that are in my space just grinding entrepreneurs it's just so good to be like sharing our days sometimes and just what has been going on
Starting point is 00:36:12 and I think maybe if there was a community like a mastermind type of thing where we just come in and be like yeah that was my week that's my. And just like having that. I love that. And it's something that like, I feel like I've built some of the most beautiful and more like genuine connections in this online space than I have in my like real life day to day kind of thing. Like the females that I feel like are in my area are few and far between when it comes to like wanting to support one another yeah um like you'll have them just just interrupt you from here I love how you do that so genuinely like Amanda like whenever you see someone who can be my potential client you're tagging me like that's something that you do that's so fucking amazing that I think it's one of my things like it's I here's and you want to know some of that comes from me working in that classifieds like I talked
Starting point is 00:37:11 about the newspaper because when I was doing that the internet was still like they weren't using Facebook to share job ops and stuff like that so I was taking people's posts that they were putting in the newspaper and I was putting it on my social media, sharing it in the classified section of my local because I wanted more people to see it. And I also wanted my clients to get results. So like I thought about it in both ways. And I'm like, if I'm referring people or connecting people who have that experience and have that rapport, then I feel good about it. And something I learned like in this online space, that word of mouth referrals go so far. They, they have been the core of how I gain my clients. Yes, it's me that take like that they connect with and decide to sign on with. But it's that
Starting point is 00:38:01 first initial interaction of someone putting something out about me where I didn't have to go and like, oh, pick me, pick me. Someone else is going to pick her, pick her. And that speaks volumes to that person who put up the post. So when I, and because, and I'm sure you've experienced this too, I've been on calls too many times where someone wants to cut my rate because of a bad experience that they had with a previous content creator, social media manager, virtual assistant that did them wrong somehow. They didn't show up with what they agreed on, didn't do the work at all, took their content hostage.
Starting point is 00:38:40 I've heard such crazy things and they want me to be okay with that's why you're taking $10 off my hourly. Like, no. So when I refer somebody, I know that that person is going to get someone with a quality rapport. I know them. I've connected with them. I know you're going to get good business out of this person.
Starting point is 00:38:59 And I want entrepreneurs to get more of that. So because I want to make sure that people are getting the best experience, I'm going to take time to go through it. That helps one, my engagement as well. Like, I don't mean to make it about selfish, but if you really break down when you're referring someone, when you're commenting on that post, that goes into your engagement for the day. You're engaging with these other posts. You're showing up in groups.
Starting point is 00:39:22 You're showing up in someone's post, referring someone else. And that stands out to people. I've had people go, Hey, I saw you in a group commenting about someone else's business. And I want to connect with you because I shared about somebody else because I didn't make it about me. I took me out of the equation. I'm like, Oh, this person needs someone. I know someone for that. And if I'm not 100% sure if that's something that falls into what you're like an expert in, I'll even still tag you and be like, is this something you're within your like your magic hat? Is this something that you feel like you want to take on?
Starting point is 00:39:56 Do you have room for this? I find other ways to ask it without being like, this isn't something I think I know about you. But I try to make it to where we all need our names being seen. To be known is to be seen. That is something, it's on my website. I put it in my content. I feel so strong about that statement because for so long I hid behind the camera. I didn't want to be there. And the second that I started letting people see me, I started becoming known. So when someone tags my name, they're like, oh my gosh, I see you referred all the time.
Starting point is 00:40:30 I want to do the same for other people. Like that is such a, what that feels when that hits my inbox is like no other, like when someone's like, I was referred to you by somebody and I want to connect with you. Like, I like what you're putting up. And even if like, I don't get the response from the person that like the post was on you tagging me feels good. Feeling like I was thought about, especially in this lonely space is so important, I think for us. And I think it really helps you have that support system. Like you're like, I can go to, I can go to Amanda and ask what her opinion is on this new offer I want to do and not be sent to her calendar to schedule an appointment
Starting point is 00:41:11 because it's like, yes, we all know that we have this, like we, we want to make money, but there's also this level of when I worked in an office, I could go to another desk and be like, how do you handle this conversation? Like you've been here longer than me. What do you do in this scenario? I don't have that in this. If some, if I don't make these genuine relationships happen, no one's going to support me and like bounce ideas with me or bounce, just be able to talk to you about some of these things. Like I'm somebody who sometimes like, I actually got really irritated the other day. Someone showed up in my DMs, like Amanda, I could do all these things for you for X amount of dollars. And I'm somebody who sometimes like, I actually got really irritated the other day. Someone showed up in my DMs like, Amanda, I could do all these things for you for X amount of dollars. And I'm like, we're not even friends on Facebook Like once I am ready, I'm going to go to someone that I've already built a relationship with on some level, or someone's going to refer someone to me. So you showing up in my message, selling me before
Starting point is 00:42:14 we're even friends on Facebook is already writing you off. And like, I didn't come off in a very mean way, but I was trying to let them know, like, and I was like, if this approach is working for you, that's beautiful. But like, I'm just letting you know, if you're trying to connect with people like me who are about organic or about being authentic, who are about just having intentional social media, this is not the right like move to make. Like, and that's just what I was trying because like there was times when I first was, I came from a sales newspaper background, I was used to just sending messages to people like, yeah, like, Hey, we have a special going on right now. Do you have a job you need to post about?
Starting point is 00:42:53 Do you have an, like a sale coming up? It needs to, I was that person. And like, it was hard getting my head, like where I'm like, well, how do I show up in your messages without like telling you what I'm about? And it's so like seeing where I was and where I am now when it comes to that. It's like, I hope that like she never responded. So I hope she wasn't offended, but it was one of those things. Like I get offended at how braced if you show up in my messages or like when someone doesn't change the name and their copy and
Starting point is 00:43:20 paste message. Oh my God. Hi, Sarah. I'm like, who's sarah i think you sent the wrong like i'll tell them like i'm like i'm like i think you might have sent the wrong message like no honestly um i'm not responding to them there was a guy who sent me like a message and he not only that and the amount of fake profiles that i'm getting these messages like i'm clicking the profile there's only one profile photo i'm like oh it's fake like i know i know it's like all of these like super like yacht models yeah like it's so fucking hot i'm like oh that's a fake profile and there was this guy messaging me like telling like stuff like oh you know we can get you like 40 leads a day using ai and i'm like like, dude, I work in sales. I know this bullshit. You know,
Starting point is 00:44:08 I work, I'm using AI too. Facebook is an AI, you know, it's. And that's my thing is like these people, when they show up this way, it's like, you've not looked at my profile. No. Because you're coming to me with the services that I offer. Yeah. And I'm like, can you just be transparent here? Because he was already like, oh, come to a call, come to a call. And I'm like, I just sent a transparent here? Because he was already like, oh, come to a call, come to a call. And I'm like, I just sent a voice message and I said, I would just appreciate if you would be honest with me.
Starting point is 00:44:31 You know, I've been there, done that. Just be transparent, dude. And he was like saying stuff like, oh, okay. You know, I see that you're not interested, blah, blah, blah. But you know what? If I know someone who wants Facebook ads I will recommend you and I'm like dude don't do that because you don't know me what if I'm also like I don't want my name associated yeah but it's so manipulative to say like I rejected the guy and he was like
Starting point is 00:44:59 you know I'm gonna recommend you bullshit you won't recommend me second you should vet who you're recommending because you don't know me you haven't been in my space you won't recommend me second you should vet who you're recommending because you don't know me you haven't been in my space you don't know if i can deliver anything it's like i've had clients where you like you said like they push the call thing and i think that's like this new coaching like mentality that's coming out and i've noticed it in the masculine community um i had a client last year who he took on a male coach as well. And that was their thing was like, if you can get them on a call, they're like 70% more likely to sign with you on the spot.
Starting point is 00:45:35 And I'm like, I don't even like going over my numbers on the spot. Like when someone's like, what's your, what's your rate? I'm like, oh gosh, what are the services? Because when I'm creating content, that's a different rate than when I'm just doing your engagement. Like I don't have just like, because of how I- I hate that. No, like I need to like, I tailor my,
Starting point is 00:45:55 if you were working one-on-one with me, if you're doing service-based style work, if you're not getting a strategy session out of me or something, if I am doing your social media management, I'm writing your copy, creating your graphics. I make a tailored proposal to each specific person. I have one that it's not like, I don't even have it on my website, but I lightly keep it in my head where I call it my minimalist package and it does not exceed five hours. And it's really just meant to be engagement. And it's not meant to be anything else. And it's really just meant to be engagement.
Starting point is 00:46:25 Yeah. And it's not meant to be anything else. And it's for those people who either only can afford the five hours a week or five hours a month, whatever it may be. And I have that, but like outside of that, like I don't have a flat rate and I've had people go, can we use that minimalist package for content? And I'm like, no, we can't. I can embrace what the rate is with those same amount, but like creating content is just so much different. Like when you're doing that for somebody, it is just a different place of like where you're working from. There's research to do that depends on how much they're giving you to create content from. I have more often than not, I create content from scratch without any direction from my client outside of knowing what who their audience is.
Starting point is 00:47:08 I know who their audience is and what their unique genius is. And I go with it. Yeah, I take I get into these natural conversations where I can start kind of using their own antidotes and really incorporating who they are and putting that within the content. And it's one of those things that it just, it becomes part of my magic. And when I realized how I did that, I, I talk about how I have an intuitive approach and like, I would have probably never said that two years ago, a year ago that like I was intuitive. Like I wouldn't have broadcast that. Cause I would have been like, Oh, this closes me off to people because it's certain words, certain people don't like resonate with, then it's over with. And when I started realizing like how using social unicorn
Starting point is 00:47:49 was like such a way to really like navigate if I'm for you or if I'm not for you, it helped me start getting on these calls with people who I was more aligned with or getting these followers who I was more aligned with because I was using this phrase that spoke to a certain kind of person. And that was my people. Those are my people. So. I mean, we all had those experiences where we just got the wrong client approaching us, but they fall off very fast. I'm so happy that you're doing the tailored approach with your rates as well. I feel a bit like the question was somebody's, hey, what's your rates?
Starting point is 00:48:26 Like, what's your price? That's the first thing they asked me. I immediately like- They don't want to be asked what their budget is, but they don't, that same person does not want to be asked what their budget is for this project. Honestly, and those people, I understand there is that, but on how I work is that if I go into a call with someone and it's a
Starting point is 00:48:46 6k coach 20 whatever I make it fucking happen like if this coach is someone that is I love I trust I will just rob a bank or whatever I make it happen so that's what I believe in and that's what so I recently had someone who like I was all about her project. We're creating a quiz. I love creating quizzes as lead magnets because the amount of information. Oh my gosh. And she was like, well, what do I do with these results? Like we were just talking about this yesterday. And I was like, you turn this into email sequences.
Starting point is 00:49:19 Yep. Like these, this is, you tag that. Say you have four different result types. Each one gets a different tag segment and they all get different kind of follow up messages depending on where they came a, she does. And I, this is very personal for me because it's about parenting styles. And so that's probably where I came in a little bit different for me. It's almost like when you work for a nonprofit, it feels good. So like this situation, like I did not feel she came in still very fair. I just have to be very mindful of how much time I'm putting into the project so that I am still like within a reasonable amount of money. But it's more about like the impact that her business could have and how this quiz could really help like open up so many different parents to like this, like nurtured parenting style that like reading her content is so good. Like creating her quiz questions. It's
Starting point is 00:50:25 like, I get to just read her beautiful, her beautiful work. And like, like I'm sitting there going like, wow, I could do this with Waylon. Like, this is way better than like trying to do a timeout for the third time today. Like, why am I doing that again? Like, let's do this instead. Um, and like, she's even like brainstormed with me a little bit, like, because my son loves to cook. And, um, she's like, I think I want to do a segment in my, my like nurture journey about like cooking with your children. And I was like, if you need to do any trials or anything, my kid is up for it. Like he is all about that kind of stuff.
Starting point is 00:50:58 And it's more about that connection that I made. I'm like, okay, she sees the value in this because she's investing in herself. It's not so much what that value amount is that she's investing, but she took that step to go, okay, I need to outsource this because I want someone who's an expert at it, putting it together. And so it's just been such a good feeling about it that like the dollar amount doesn't necessarily matter because she took that time to go, I still want to invest with you, even though I can't afford you. And she like came in as much as she could. And she was so transparent. And it was one of those things that I was like, this is like a one-off project. Like I can totally do this for that amount. Like let's just,
Starting point is 00:51:33 and it's one of those things that it's also building that long-term relationship. Like I'm also being a support person for her. She's doesn't have someone to bounce ideas. Like she's just getting this business into the online space. She's been doing this. She's got the experience. She's just not been doing it in the online community. And so she's like, I just don't like how, like I didn't have to give her the full breakdown on what to do with an email sequence. She didn't pay me for that. She paid me to create a quiz. You didn't, you didn't pay me to create the whole process for it. You just the quiz. And there's so many people out there that are so like, oh, well, if you want to go over that, I'll send you an invoice for the next amount. And like, I'm very much about like having your value, like heard and respected. But there's also that line of like, I just think we need to be real with people where like, if you have a question, ask it like, and if it comes down to like, I had someone who was like, I just don we need to be real with people where like if you have a question ask it like and if it comes down to like I had someone who was like I just don't get how to write copy and
Starting point is 00:52:31 I was like look like if you aren't in a place to like buy my full uh content vault I have the workbook by itself for 39 dollars like soup something super manageable nothing that's gonna like it's not gonna cost you your electric bill to pay it and stuff nothing that's going to like, it's not going to cost you your electric bill to pay it and stuff like that. So it's like one of those things that like, I'm still trying. And I also have freebies that like, I will send you freebies all day. Like I, it's one of those things, like I do hate when someone like subscribes to get your freebie and then within two seconds removes themselves from your audience. I don't like that. I think that's bad sauce. As I like to say, that's that sauce is weak. Um, I had it happen. I don't know, last week sometime I saw the new
Starting point is 00:53:13 subscriber and then like within 30 seconds I had them unsubscribed and I'm like, just, and like, I don't even send out like newsletters. Like you, like you're, I'm building my email list because I don't know how I want to utilize it yet, I'm I don't send out daily weekly anythings yeah so it's like to unsubscribe for me I'm like I don't even send you stuff like what okay girl it happens but they are they weren't your ideal client as well because they're just there for the freebie and they're out you know so of course what I do with that information is exactly. I ended up posting in my story. I'm like, don't you just hate when people like aren't being genuine? Like I just utilize it in another way to like normalize that it's not just happening to somebody. Yeah.
Starting point is 00:53:54 Because I think for me, especially like we talked about how like this lonely space happens. I feel like sometimes certain things are only like a situation that happened to me. And it's until I see someone else's story post testimonial about something that I'm like, oh God, it's not just me. So it's like when I share little things like that, it's trying to be like where I can resonate with my audience a bit more. Okay. Amanda, we have about 10 more minutes before we wrap up. We could go on a bit longer um but i have two questions the first
Starting point is 00:54:25 question ask away uh you were mentioned this very concept of if it's to be like to be seen or something like that how was it again to be known is to be seen to be known as to be seen okay and i loved it and i and i love what you do um but what about those people out there that are a bit fearful of stepping out there and just being their true self because I've been suffering from that too and it's so it feels nice yeah it feels as though I'm trying to uh grow but I have my safety brakes on because I'm still having that. What do they think of me? Like I'm doing pole dance now. And I was so excited. I saw your post about that. And I was like, and yesterday I was so good. And, um, the instructor was asking me, Hey, do you want me to take a video so you can post on your Instagram and Facebook? And I'm like, no,
Starting point is 00:55:23 because I don't know what my clients would think of me. I don't know if they would trust me. I had this come up with another girl that I'm connected with. She does like, she's like a, like a healthy lifestyle coach. And like, in a lot of her reels, she's using cussing and she's doing, and she's like, I had a friend tell me I need to stop that. And she's like, do you think that I'm cussing too much in my content? And I was like, no, I don't think you are. Like, I think that it's what that does is that attracts the right people to you when, when you're showing up that way, it's like, oh wow, look how she's so empowered. It like for you to me, when I see that, like in my content, like, look how empowered she is to share this. Like, yes. Like that's how I feel like, uh, but I get being
Starting point is 00:56:07 closed off about it at the same time. So when I say to be known as to be seen, I don't mean seen has to be on camera, but put yourself out there all over social media, show up in engagement, comment on other people's posts. Don't make it just about you. I have a post where I wrote about, like, are you writing selfish content? And by that, it's very like, it's one of those things where it's like, but yeah, you write about your experience. So what do you mean selfish content, but you need to write it in a way that's going to inspire or educate or add value to your audience's experience of reading that. So don't just make it me, me, me, me, me, make it how this was part of where you got to now, or this is something you struggled with this morning and you feel this way now showing up
Starting point is 00:56:52 is what I mean by being seen. If you're not comfortable on camera, that's fine. I have someone who is actually local to me. She runs like a luxury picnic date kind of thing where she sets up these beautiful little like picnics and things like that. And she's like, I don't know. What did she say the other day? She's like, I don't know how to like connect with like my audience. Like how do I find them? I was like, go on wedding photographers pages that are local to us. See who is following that wedding photographer. Cause they're likely to be a couple who is likely more like you're already like breaking it down for them that way. And she's like, you just showed up and just told me that. And she's like, I need to get on camera
Starting point is 00:57:35 map more. How do I do this? And I'm like, she's like, I'm terrified of like being on camera. I'm like, so do your setup process, take a video of like, okay, here's where I ordered this piece from. Here's where I got this from. Show your process. And that's still showing up and being seen because showing your process is going, okay, I'm not scared for my competitors to see this. I'm not scared for someone else to see how I'm doing it because I'm doing it at my expert level. And no matter if you copied me, you're not going to show up the same way as me. And it gives that confidence. And I, and so she's actually created several reels now where like, she shows how she shops for the product. She shows how she sets it all up and she's getting better with it. And what I do is when I see a reel that like could be inspiring
Starting point is 00:58:19 to her, I send it to her. She's not a client. She's not my client. She wants to be one day, but she's not currently. And I'm not, I still take time to send that to her because I get that. She's never going to become my client if she can't get over these hurdles. Exactly. And so that's the bigger picture for me. So when I say to be known as to be seen, that means showing up as authentic as you are confident being. So if you don't feel confident showing yourself fully authentic on like doing the pole dancing, that's okay. Because that's a, that's a really raw moment to like be vulnerable with and share, but you can, you can talk about it. You can ask, you can make a poll in your story to ask about like a poll, put a poll
Starting point is 00:59:06 in your story to ask about like what your audience thinks about that. Is it exercise or is it a hobby? Like you can do things like that where you're still bringing it into like who your identity is kind of becoming a little bit, but you're not upside down smiling around right now. Exactly. So it's like, there's ways to still, and you can talk about it like this. Like, have you had a moment in your journey so far that you held back because you were worried about it pushing your audience away? Yeah. You can talk about it like that.
Starting point is 00:59:39 And it's one of those things where, you know, you know, for me, I've been doing something that I'm so proud of. It feels so good to be doing, but I am so terrified of sharing it on Facebook. Yeah. I'm so terrified of showing it on my social media. And that is being seen sharing that moment is being seen. So it doesn't have to just be like, I still, I love doing reels, hate going on a live, love doing a podcast. Can't get me on a live. I hate lives. I'm so like, dude, I'm like, Oh, well, I told you earlier about the, when I did my masterclass, how during my, my day two of it, I was about to do like the, the shared screen training. And my three-year-old
Starting point is 01:00:18 comes out with the world's worst tantrum I have ever seen in my life. He wasn't feeling good. We had gone doctors, he was on medicine, the whole nine yards. And he come out crying so loud that I was like, I don't even know if anyone can hear me with this now. Like, I was like, this is terrible. No one wants any kids screaming in their speakers. And I was like, so I just went with it. I was like, okay, so I'm going to just stop here. You'll have a recorded training in a little while and just kind of wrapped it up. And I had such like a response out of it. I turned it into a reel. I used a lip biscuit song. I have to check that reel girl. I'll send it to you. And it's so funny because I literally like use part of the live. And then I like video clip of my kid, like sitting
Starting point is 01:01:02 there with this face after he stopped crying where he's like, and I like have this in there. And I had someone go, I would have never shared that as like, and she's like, but because you did, it makes. And I was like, girl, I was doing a client zoom call one time. And I looked over in the living room and he had baby powder from head, like my entire living room was baby powder, his, his head, his face. It was everywhere. And I continued the zoom call because he was just, it was just baby. It wasn't at that point. It was already a mess. I was already gonna have to clean it up. What was him being in it for 10 more minutes? Really gonna do. He was laughing. He was having fun. It was what it was. And I just
Starting point is 01:01:42 kind of like open up about those moments because it stops me in my tracks for so long that because of like I can't control what can happen when I'm live like not even like yeah it's already bad enough like yourself like like staying on topic not getting distracted keeping what you want and everything it's hard. But then you add a toddler in it. Who's like mommy, mommy, mommy, dinosaurs, apples. I want this. I want that. Like, Oh my, there's sometimes like I get on these calls and I'm like, I need you to go away. Cause I can't have a sentence like right now I cannot think. And it's when I just say it, when it happens, I'm like, Oh my goodness. Cause so many people respect it or resonate with it. When you're just real about it, when you don't try to like hide it and like show that they're like, wow, she's just like owning that.
Starting point is 01:02:30 She's in this stage of her life where she's got a wild child and she's got a nine month old and she's just doing her thing because it's still possible. Like it's so possible to still do it. I have people all the time. They're like, how do you like juggle it all? Or like Friday, I built out almost my entire website. Saturday, I built out the entire course. Like, yeah, like all I have to do for the course still is actually like do the training videos.
Starting point is 01:03:00 That's all that needs to be done. The email is ready to go when like someone buys it, like I've done it all. But it's those moments where I just, I don't necessarily go, okay, Amanda, you have to work from six to nine on this. And then from nine to two, you do this. Like I don't break it down like that. I start my day, like I said earlier, like between five and 6am usually I start doing my copywriting or batching content or whatever it is that needs more like detail oriented, like attention or that I mentally need like quiet time for, and I work on it then. And then I'll do like engagement and other light
Starting point is 01:03:39 things throughout the day. I'll create reels. Like I had someone go like, how long does it take you to like do an entire reel, like create it, edit it and post it. And I was like, I can do one in like two hours. And they're like, what? And I was like, and they're like with two kids. And she was like, what do you, how do you keep them out of the real? I said, I don't always like there's a video. Oh my God. I was just about to comment. I think I've seen your, your son's face is just like, like, he's just like right there in the corner. And I'm like, oh my God, it's so cute. And all I try to do something because he, okay.
Starting point is 01:04:11 So my son loves being on camera. He would record himself and watch himself all day long playing and everything. So when the camera comes on, he's like, it's my time to shine. That's how he is. Like he's a bad. And that's what makes it hard during my zoom calls when like they're in the afternoon, he's like, Ooh, it's time for my, my closeup, like all about it. And so it's like, I try to embrace it as much as I can. Like he
Starting point is 01:04:36 loves sitting with me while I create graphics. He loves it. He likes to pretend he's typing copy himself sometimes. Like, so I try to like really embrace it because I think that's beautiful because I think you probably can resonate with this as well, especially in the female capacity. I was not raised where like my mom encouraged me to like just follow my own business desires. Like she's like, no, like you need to, you need to either be like a nurse or work in the school system or you need to do this or that. Like she very much believed that you needed to leave your house Monday through Friday, go work a nine to five where you had the security of like the health insurance.
Starting point is 01:05:13 Like she very much felt like that. And she's still sometimes she's like, well, what are you doing? What are you going to do about these things? I have other benefits that you could never give me at a regular job. Like there's, there's things that I wouldn't, I, you could never get me to go back to that atmosphere. I would have to be losing everything. And it's like, my kids need me to do it. Like, that would be the only way that you could get me to like, I have to do it for them kind of thing. But if it like, if I had a choice, I will never do it again ever. And I don't discredit it. It is for some people. Some people need that structure.
Starting point is 01:05:49 Some people need that. Like they, and like, I don't necessarily do basically, you know, they don't have the free fall. They like the structure. They need someone else to be accountable when like payments don't go. People don't want to deal with all the different aspects of what it is to be an entrepreneur. And I don't always want to deal with it all. But I think it really helps like build our character getting put in some of these situations. Like I had to tell someone the other day,
Starting point is 01:06:14 like they just couldn't afford me. And there was nothing that I could do to like make what they were looking for fit into the budget that they had. But what I did do is I came up with, here's what I can do within your budget. And I think they were kind of offended that like, I like said it in the way that I did. And I was like, look, I don't mean it offensively. It's just, I also can't like wrap myself up around that much work. Exactly. And limit myself from working on other things that I'd rather,
Starting point is 01:06:45 like, I'd rather not have a client and be able to work on creating my next part of my course. You know what I mean? There's certain things that like, when it comes down to the dollar value, like, and I guess I mean this in the fact that like, when I started my business, I was so money driven that now, like, I still need to pay bills. Obviously we all do. Like there's things that I want. My kids want, there's things that I want. My kids want, there's things that we want to go do and go see and travel. So money is still very much like part of what my like desire is. But when it comes to my business, I am more about being impact driven and having that
Starting point is 01:07:19 like creativity freedom than like taking on a client that I'm not really about like I'm past that listen I love that about you Amanda for real like this is what we love about you uh we need to go soon but before we do that uh can you just let the listeners know how they can reach out to you what you talked about your content plan what is something that you are planning to launch this month or soon hopefully so i'm actually launching this month um my five-figure content vault um it's the main one um so to get everything like all of the templates all of the training videos the entire like the whole workbook and everything plus Plus a one-on-one 90 minute session with me is 599. So 599 us dollars. But I also have this broken down into like smaller packages where like, maybe you don't need everything. Maybe that's not your
Starting point is 01:08:18 budget right now. I have it as low as $39 to where you can get just the workbook. I'm always open for questions. If you buy something through me and something is not making sense, you need to bounce some ideas on. I'm not going to turn you away. If you show up in my DMS, um, you can go on my website, which is amandaliesocial.com. And then there's also like strategy sessions, coffee chats, like there I have, my coffee chats are free. And I call them coffee chats because I need that time of day to happen early so that because of my kids,
Starting point is 01:08:51 just so that I can have that free flow of like first thing in the day. So amandaliesocial.com. If you want to find me on any social media platform, you can do at yours virtually.amanda. My Facebook, my personal Facebook is actually, I think the social unicorn is backslash the social unicorn. Um, but I'm, I'm pretty much just all over. You can find me everywhere these days. Um, I don't really
Starting point is 01:09:19 utilize clubhouse right now. I don't really utilize TikTok for business. Same with Snapchat. Like I, sometimes I'll share my reels like into Snapchat. Like I see that it's got like some business features, but I just, I I'm not, I'm not somebody that feels like I have to be on every platform because I don't necessarily know that my audience is going to be on every platform. Yeah. So like, I don't, I'm not someone who like jumps on, like, I gotta be everywhere. I mean, listen, this podcast is literally called Omnichannel because, because of that purpose, because I'm not saying that you should be everywhere, but the future is, is to be not just one platform trying to diversify and just see where your traffic is coming from. That's why we named it Omnichannel. I love it. I love it.
Starting point is 01:10:07 Some other exciting things that I'm about to do. I'm about to be an expert actually on the 28th. Kayla Duncan has a membership program called Fully Booked Out and you can find it on Facebook. Just searching Fully Booked Out. I will be a guest expert on the 28th where I'm talking about how to keep the social and social media, kind of talking about like the organic, authentic, being genuine. It's kind of going over those kind of things. And it's kind of going to be a little bit of a glimpse of what it's like to have one of my strategy sessions, but like in a live format. So I will be doing that on the 28th. March, I'm doing a live interview on Instagram. So like,
Starting point is 01:10:50 I'm just trying to show up more like in these like impactful ways, because it's so empowering to connect with other like, inventive women, like it's such an empowering feeling to connect with people who like, want to like hype you up, but also like you just, that energy of just having that conversation just lights you up. So like I, when I realized that, like, I really like got on fire when I get to have these kinds of conversations, I've like embraced them more. Like they don't terrify me to do anymore. So it's so good. I'm so happy. And I think, I think what's really important is that like, we all like have this very unique genius about us and the way we feel about that unique genius gives us the power to be so valuable when we do show up in these other areas that like that person's audience may have never had someone speak to
Starting point is 01:11:45 them in that way, from that perspective, from that mindset, from that experience. And I think that's huge. I think that like, I remember not wanting to listen to like people's lives or people's podcasts, like when my fiance was around, cause I was like, oh, he's going to like be like, oh, what are you doing? You're listening to like other people doing the same thing as you, but like, he's so supportive and I don't know what it was. I think it was my own self doubt. And I was like projecting that. Like, I was like, Oh, he's going to make fun of me. Like, and now I do it. And he's like, the other day I was listening to, there's a podcast called lit early where it's like L I T is capitalized. And, and um it was just such a really cool story that was going on in the
Starting point is 01:12:26 podcast and he like chimed in it was like so like about it and I was like well look at you like you little social media manager and training um but he was like so about it if he was just listening to 10% of everything that you do honestly it would be so he listens way more than that maybe not by choice but because I like I'm just embracive with him yeah but like he does he'll like he the other day I was pricing things and he's like you need to be charging this for your graphics and that and now like you know going back and forth and he's like I hope I didn't like offend you I was like do you know how amazing it is that like you even think that like that message behind you telling me that I should be charging more tells me how valuable you see me.
Starting point is 01:13:09 Exactly. Just like, and just that little way, like he didn't even realize that, but like by telling me that I wasn't charging enough for something that I felt like I was like good at, like that I was like, okay, that's a good price. He's like, no, that needs to be more like that's way more valued than that. Amanda, like hearing him say that, I was like, you do get it. Like you get it. Yeah, and the support, it's amazing. Well, thank you so much, Amanda, for being here. I'm so happy for everything that's going on with you.
Starting point is 01:13:37 I'm so excited, girl, for everything that you're launching. So listeners, shout out to Amanda. She is amazing. Her content, well, everything is going to be helping you with your content creating process so much. Again,
Starting point is 01:13:52 thank you, Amanda, for being here. Thanks for having me. This is always such a good time with you.

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