Omnichannel - Attachment Styles in Business (Part 1): How They Affect Sales & Prospecting

Episode Date: September 23, 2025

Send us a textAre you anxious when selling, avoidant about following up, or calm and confident when talking to prospects? In this video, we explore attachment styles in business — anxious, avoidant, and secure — and how they show up in the sales and prospecting phase.Understanding your attachment style can completely change how you approach sales conversations, handle rejection, and build trust with potential clients. Whether you struggle with overexplaining, ghosting leads, or fearing "being too pushy," this video will help you spot your patterns and move toward a more secure, grounded way of selling.This is Part 1 of a 3-part series on attachment styles in business, covering: ✅ Prospecting & sales ✅ Client onboarding & delivery ✅ Handling feedback & long-term relationshipsIf you want to sell without anxiety, build deeper client trust, and detach your self-worth from the outcome, this video is for you.Sign up for HumantoHuman waitlist: https://www.dominikalegrand.com/programsTimestamps: 00:00 – Intro 01:12 – What are attachment styles? 03:30 – How anxious attachment shows up in sales 06:05 – How avoidant attachment shows up in sales 08:25 – Secure attachment & confident selling 11:00 – Practical steps to become more secure attachment styles in business, sales anxiety, prospecting tips, anxious attachment sales, avoidant attachment sales, secure attachment, client relationships, emotional intelligence business, selling with confidence, human to human marketing#emotionalintelligence #AttachmentStyles #SalesTips #Prospecting #BusinessPsychology #EmotionalIntelligence #HumanToHuman #AnxiousAttachment #AvoidantAttachment #SecureAttachment #EntrepreneurshipGet a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

So to me, when you are secure in business, you understand that it's not about you. So when someone says no or someone says, I need to think about it or I need more time, you don't collapse into yourself and start spiraling like an anxious person would do. And sometimes it means that when you are presented with opportunities, you might withdraw because you overestimate the load of the work instead of taking it step by step and then seeing how you handle each step in the way. Hello, my dearest entrepreneur friends, welcome back to another video or if you are listening to this one on the Omni channel podcast, welcome back to the podcast.

Now, in this series of episodes, what we are going to tackle is how, your attachment style shows up in business in various way of the business journey. And I believe that it does show up in very clear ways. And my goal with the video series is to help you understand what are the symptoms, how does it look like so you can have the awareness and understand yourself better and start shift back to be more of a secure way. So what we're going to do is we're going to first look at three parts of the business journey. And the first one is going to be before someone becomes client. So this would be around prospecting phase. Second, we are going to look at how the attachment styles show up after someone has become a client and someone has

been working with you. And the third part is around feedback. So when you receive feedback from the client work, how those attachment styles can distort feedback and how the secure way of getting and handling feedback looks like. So we are going to also cross down with the anxious attachment style, the avoidant, and then we're also going to examine the secure ones so that every single time I can help you stir the shape back to where the secure attachment style is operating from and also it can help you adopt a better way of thinking and acting therefore you are maximizing your chances of landing clients, maintaining clients and having to create a positive experience when you are serving clients okay so many people who are not aware of these

they are literally letting the distortions run the show but Lucky for you. It's not going to be you. All right. So this episode is part one. We're going to do the first part when before someone becomes a client. Second episode we'll do when you work together already. And then the third one, we're going to tackle feedbacks. And by the way, this is something that I heavily want to kind of lean in inside of the human to human program, which is all about helping you become an invaluable service provider in any organization you touch and emotional intelligence and developing these reflexes not only going to help you stirs you start your back and know how to be healthy in your way of relating and reacting but also you can recognize them in your own clients these patterns and you know

what you're dealing with so you know how to adjust your behavior or not take something at face value right So it helps to empathize a little bit better and lead a little bit better as well. Now, let's look at the anxious attachment style prior to working together. So in my opinion, one of the most pivotal symptoms of someone having an anxious attachment style in the prospective phase is the way they show up before they lend a client. So these people tend to over explain, for example, in sales calls or DMs and over follow-up. And because they are a little bit anxious, they can interpret someone's response as a rejection. So they would like to be this typical, I'm just following up, I'm just following up, circling back another time. Like all of those, let's me circle back, let me follow up, like all of those.

those anxieties are coming from this type. And unfortunately, if you don't have a handle on this one, what can happen is you actually come off as desperate and you push the client away before they would become your clients because the way you show up before they actually exchanged any money is a bit too much. And what the health is secure way of doing this instead of let me follow up, let me do this, is to kind of relax and have a calm way of going about the way you show up and let the client come to you. And what you can do is you can try to read their context in what they are in, try to see if what you're doing is helpful for them. And if you get them on a call, for example, listen more and talk less. Also, you can be secure in a way of saying,

Okay, let me know by next Wednesday. So having a clarity on the timeline when you're going to speak again instead of letting them go and then you're being anxious about when they're going to come back to you. So secure is always clarity and always moving the conversation back to clarity, clarity, integrity, let's talk, let's see. And then having all of that clear and out in the open instead of letting you, spiral and guess what's going on and getting anxious about it okay I know I said this before but this is very anxious type is to interpret silence as a rejection boy oh boy

these people do not like to be rejected and they would do anything to not get rejected instead of letting silence be either a signal to give them space or a signal to seek clarity from a grounded space and not like anxious and spiraling right so that's something that anxious types they tend to be thinking and spiraling instead of speaking up from grounded as and seeking clarity and understanding or sometimes just be in silence and trust in the people in their powers that they're going to come back because if they want something they'll come get it and you don't have to prezzle yourself into them. You don't have to over function and overdo it, but you need, sometimes you need to

just learn to lean back and let them come to you in their own time. And if you feel, and it's like specifically in this conversation, if you feel that the client is not certain, you overfunctioning and you becoming like super anxious can sometimes look like you are trying to give them bonuses and then discount yourself when it's completely not necessary. It's not. It's not, that you need to band yourself to get the client, it's more like, oh, okay, let me slow down, let me understand where they add. Maybe they will need more time and also having the security to let them go. And sometimes, but you know what? It seems like you need more time to think about this, right? Let me know, it's okay, come back to me whenever you're ready. That is also secure

because I'm not chasing, I'm not discounting, it doesn't have to happen immediately. I'm kind of detached and secure in a way that doesn't make the client feel pressured. And I think that's very important for you to understand that when you're coming from the desperate energy, you can create unnecessary pressure, even if what you were offering is actually highly valuable and actually the client wants it. But because you're coming with this energy of neediness and anxiety, you are pushing people away. And I don't think that's what your intention is. So be okay with silence, seek clarity if you need to, but also have the ability to let people go and trust in your power that will come back to you whenever the timing is right for them, okay?

I think this generally comes from the belief that if you do more for the clients that you will be chosen. So one of the signs I also see is this, I think I told you this general overfunctioning, this, oh, I'm going to do this, I'm going to overfunctioning. I'm going to pretzel myself. I'm going to be super available. I think that's also very anxious before someone is working with you. And I think the add antidote to this is to have multiple people in your pipeline. Do not just rely on one person coming through. Always plant seeds. Always have people in your connection that you're working on, quote unquote. And so you don't become over reliant on this one client and also have your own life and have your own schedule. Don't be overly available.

And I'm not saying you should fake it. I'm saying you should get busy. Because if you're busy, you don't have time to spiral when someone is slow. You don't have time to over-analyze what they meant, where are they? And therefore, you can just relax and leave your life. And you don't have to over-bend yourself backwards to accommodate someone's agenda and schedule. Just because you want to earn business and you want to please them,

There's a lot of people pleasing there and there's a lot of I need to earn them and I need to do a lot to earn it. If you're secure in what you offer, you don't actually have to earn the business. You can be proactive. We can take steps towards someone becoming your client, but it doesn't have to be this overarching, overfunctioning, anxious energy. Okay. Now we're going to look at the avoidant type of attachment style and how they show up prior to business. Okay, let us examine the avoidant fall. in the prior to getting clients scenarios so avoidance they like to hold back on

following up or asking for clarity even when they are actually interested in working with someone and I'm not sure if this is like an ego play or if this is something that they are just completely unaware but it can sometimes come off as this I'm too cool for school type of mentality like I don't chase I don't But then sometimes the I don't chase can become passive and there can sometimes be this, well, I don't spam people. I don't know. I leave them alone.

Like, you know, they pride himself in not chasing. And I think it's because they think that chasing means like what they anxious folks do, like they're circling back and being annoying and too much. I think avoidance, they never want to be too much because they hate them, people are too much. And they never want to be even remotely associated with being too much. So they are actually the opposite. They are like very much like zero action and very low type of engagement and follow up. And I think the balance is somewhere between where you understand that you need to connect with people in order to earn business.

And in order to create business and opportunities for yourself. So connecting is something you can't escape. You can connect through DMs and reaching out. But what you have to think about is meaningful connections. So instead of spamming everyone, And being inconsiderate, which is what you are thinking when you are thinking, I'm too much. I'm not going to, you know, I'm all going to go and chase people. It's about how can I show up with quality and how can I show up in a way that is meaningful for people that I want to earn business or build relationships and see where that's going to be leading me.

So it's having the courage to show up, having the courage to ask for what they want, but also understanding that it takes time. You have to actually connect with people and making those connections meaningful rather than going to, you know, spam mode, which is we hate that anyway, right? So I think that's where the balance is, is not to be, I don't need business, I'm okay. That's kind of a little bit of a resentment towards the practice of prospecting and the practice of connecting. And it's like the avoidance of it. Like, I don't need it. They come to me. And yes, they can come to you.

And of course, you can put yourself out there and let them come to you, but also it's entirely in your hands to invite people to do business with you, especially if they have done it before, especially if you know you can help them and you have something meaningful to give and provide. It's actually lazy if you don't do that because, like, I'm too cool for this one. Nope, that's under me. That's, I don't do that because it's not spammy. Spammy is different. Don't let yourself get fooled by your distortion on your attachment style, that it's what's happening. It's not what's happening. Another thing that I observe with the avoidant folks, especially in sales conversation,

in prospecting, is a little bit of avoidance. Like, they think that, oh, I don't want to open Pandora's box and, like, have the client over a moat, over, you know, I don't want this to be, like, too emotionally. I don't want to be too emotionally present with prospects. like I'm trying to hold back and just very cool and calm and collected. And I think that sometimes is good when you are a cool and common collected, I think. But what you need to think about is what is the most attuned response in being with the people right now, the prospects or the prospective clients?

And to me, that's where the security lies. So if you want to come back to security from here, is reading the room, is understanding where the context is, where they're at, what's going on for them, and attuning yourself to that one and coming from there. If they are too much, you can stir them back to baseline. You can ground them. You can be like, okay, you know what? Let's focus on this. Like, you can gently guide and ground.

I'm going to leave the final symptom that you are more avoidant in business. And unfortunately, I have felt this myself, is there is this distortion around the more business you have, the less freedom you have. And sometimes it means that when you are presented with opportunities, you might withdraw because you overestimate the load of the work instead of taking it step by step and then seeing how you handle each step in the way. Sometimes it's a good reaction. Sometimes it is an overwhelming work that you kind of think, okay, this is too much for me, but sometimes you can magnify the work that it's required and kind of rule yourself out and say, you know what, it's too much.

I'm not the person for this. And this is beautiful as well because I'm not the person for this is also what I see with avoiding folks all the time. You get presented, someone comes to you, they come to your DMs, they say, I want to work with you, and you are going to sabotage it and say, I'm not the person for you. Let me find you the person. And you hook them up with someone else, it was you the entire time, but then you hooked them up with someone else because you thought, I'm not the person, because you rule yourself out, because either you overestimated the workload or underestimated your capacity, or you kind of thought subconsciously that this is a freedom violation, and I might not be able to recover from this in terms of my freedom, and I might not handle the load and overestimating that. Okay. So this is something that I see all the time. The antidote for this is to, first of all, if they come to you, they want you. Cool. That's one. Second, you don't know until you do it. You will see and you will feel into it. You will understand it. But you have to say yes and see it through in order for you to see it through. You cannot just reject the client because you think it's going to be too much. You will figure it out. You will hire help. You know,

just make sure that you're charging enough so that you can always find people and pay people to help you out if you need to think that's also a very logical thing to think and yeah don't overestimate the workload if you don't have to okay and don't delegate if someone is coming to you and say what i want to work with you don't be like um it's not me that you want recognize that it's you that they want and say yes if you think that this is a match to kind of look at the overall secure baseline onto the entire thing that we just mentioned. The very first and most foundational, secure way of showing up in business is to follow up with clarity and calm.

So when you show up with clarity and calm, you understand that I'm grounded, I'm okay, and I want clarity from a place of groundedness, and I don't need to chase, don't need to detach and say, well, fuck this client, right? It's about let me investigate, let me see through, let me ask the questions, let me get clarity, and it's okay for me to do all of that. And there's no drama. There's no drama there, okay?

Another secure way of being is to showing interest without urgency. So, instead of trying to close the deal and trying to accelerate the process, you can show interest in wanting to work with someone, but you can absolutely be secure and okay. the timeline. So it's not about rushing. You're not rushing people in business. You have to close them or else. You allow yourself to not only build a business that provides you until they come through, but also to kind of be a little bit more secure in the way you are showing up and the way you are operating and not relying heavily on the pressure and the urgency and the speed because that's not really secure, in my opinion. Another baseline, secure way of being

is to express availability without over-efforting. So this means that we're not bending backwards, we are expressing interest, we are open, but we also have our own life, we also have our own business, we also have our things that we have to do and tend to, and I'm not going to press on myself and become overly available to you

so that you can, you know, be accommodated. Yes, you can be accommodating, but not overly excessively accommodating, right? So have your life, live your life, and then see if you guys can meet in the middle. I think both of you need to kind of accommodate. You don't have to overdo it. You don't have to over-discount. You don't have to do any of that in order for you to get business, okay? Just be expressing that you're available, but don't overdo it.

And the final tip here that I think is helping you kind of bring this back to baseline is to detach your own word from a client's decision. So to me, when you are secure in business, you understand that it's not about you. So when someone says no or someone says, I need to think about it or I need more time, you don't collapse into yourself and start spiraling like an anxious person would do. you also don't go like well then fuck you and be self-rages like the avoidant type of person would do but you can be like you know what it's not about me it's not about my worth it's about the timing it's about something else it's not about my worth it's about maybe a timing your job is to investigate what is really happening but you detach it from your own worth from what is a client is deciding when it also goes back to pricing sometimes you do get price objections people want to reduce

pricing. I think in a scenario, it's important for you to remember. It's not about your worth, but it's about most of the times it's about them. It's about the client, their finances, their startup, they have other things, they allocate their budgets differently. It's okay. Just find clients who are at your level and then work yourself up slowly to increase your value, your expertise, and that happens over time. All right, thank you so much for watching and listening to this one. We go deep into this topic. with human-to-human and with real-life situations as well. If you're interested in the program, let me know I'm going to put a wait list in the description

of this video. You can sign up and I'll let you know when we launch and when we start. And if you want to do this work and become invaluable in the way you show up for your clients, then I think this program is going to be super helpful for you. All right? Thank you so much for watching, listening to this one. I'll see you guys very soon.