Omnichannel - Behind the Scenes of a $2.2 Million In-Person Event: How Andrea Franco Did It

Episode Date: February 20, 2025

Send us a textMaking $2.2 Million at Your First In-Person Event?! Yes, it’s possible—and Andrea Franco is here to share the exact blueprint.In this game-changing episode of the Omnichannel Podcast, Andrea takes us behind the scenes of her massively successful debut event and reveals:✨ The event prep secrets that set the stage for success✨ How she sold out the seats (no fluff, just actionable steps)✨ The irresistible offer that made the event a $2.2M successAndrea gives us an inside look at what it takes to create extraordinary event experiences, especially with her focus on inclusivity and luxury. She shares how an investment of nearly $600,000 laid the foundation for an event that was both memorable and financially secure, thanks to strategic pre-sales and sponsorships.Whether you’re planning your first live event or looking to level up your strategy, you won’t want to miss this one.🔥 Tune in now and get ready to take notes!Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

Because there's a bunch of strangers in this room they don't know, you know, and I made sure that like, and again, I love having speakers and other people, but I wanted them to feel safe with me and to do events for so for us to do 2.2 million a day. I knew I had not only an incredible event, but an incredible offer. It's another vibration to be able to hold hug someone and be there for them and look them in the eyes and just like they can feel you. The future of marketing is going omnichannel. Before we go into the interview, there's something I want to talk to you about. If you are in business, you may have realized in order for you to sell anything, you need to build relationships first. The past five years, what I have found the easiest way to build relationships is through online events. And I actually have written a book about it, High Converting Online Events, how to create, promote and monetize your online event. Also put the exact framework behind how to make that happen. If you want to build your business using the power of online events, you can grab a copy.

I'm going to put a link in the description of this episode. You can go ahead and grab it. And let's go to the episode. I got so hangry and hungry at the same time. As I was watching back your YouTube videos. The Hangry Italian Girl? Yes. I was like, she makes it so delicious.

Like you are eating like a lobster sandwich with cheese. I'm like, this looks so good. So I want to kind of go back in time a little bit for this episode. So how did you go from the hangry Italian girl to leading multi-million dollar events? Beautiful. I love that question. I actually like I got a whole spiel. I think that this everything in life is destiny, right? And so for me, I was always willing to really figure out what is my passion. And so I don't know if you know this, but I had an accident, a glass exploded in my hand while I was waitressing. And I always had a passion for food. So I was in school for mental

health psychology because I knew I wanted to help people. I was also going to EMT school. So I was riding the ambulance. I passed that with a 98 and I was going to go become a therapist. Um, then this accident happened and it put me on my ass. And like a lot of people who are very successful, there's usually something that happens where you kind of pivoted in a new direction. So I was in my bed for quite some time, really contemplating life and I couldn't work. It was terrible. So I ended up starting to go to restaurants and posting. I literally started the hangry Italian girl from my bed. I was like, just not in the best place. But the only thing that brought me joy was food. Like I love food, right? Same, same. Good. I love that. A woman after my own heart. And, uh, so yeah, I started

doing that. And eventually within a a couple months, like I was always like pretty good at social media, self taught, I had a Twitter with hundreds of thousands of followers. And I learned the algorithms and I studied so I ended up starting a media company. So I would go in, I would get paid to eat food. And then I would pitch the restaurant owner, hey, I can run your social media, I can help get in more clients. So then that began. And not, I mean, probably like a year after that, people started asking me like, how do you grow your social media? How do you do this? How do you do that? And that became my very first program that was $97. I'll never forget it. And it was called How to Build Your Social Media 101. Like I didn't even, I didn't know Zoom and this and that and pages.

I had no idea the coaching industry really even existed. And so I just did this little thing for $97. Ten people joined. And seven of those ten wanted to continue working with me. So I ended up starting one-on-one coaching, which I really didn't know at the time what I was doing. And one of those seven women that I charged $1,500 for coaching at the time, you know, now I'm 120,000, um, went on to make six figures within a couple of months. So I knew I was onto something. And I think from there, I started investing in mentorship and attending retreats

and attending events. I worked with Tony Robbins and, you know, I was like, okay, every single day I was like, how can I grow? How can I learn more? But at the same time, I think every year I started joining like high ticket programs and learning. And so eventually I probably did about six retreats before doing my really big event. I knew, I mean, a little crazy because I went from like 10 to 15 people to 175. But to me, it's not about the numbers. It's mastering what are you teaching? Are you embodiment of these teachings? Or do you really care? Are you mission over money, and then the money comes. And so that was really the journey of how I went from the food to the media company to coaching, and then really to everything that I

do today. I love that. And actually, that was exactly what I was noting as you were speaking. I literally just noted, love that. Like, I was supposed to write like some kind of keywords for me to ask the next question. But I'm like, no, I'm just gonna say I love that. But um, you know, I especially love the fact that you were putting yourself out there. Like you sound like that type of grindy entrepreneur that is like out there doing it, putting yourself out there because pitching restaurants and then becoming a client. I think that's just so brave. I don't know if you consider yourself brave, but I think that's just such a brave move. I mean, honestly, restaurant owners are not the best people to work for. So I think I had a little bit of thick skin before, you know, so I ran this food company and then I ran this media company.

And I think having two pretty decent businesses, obviously not as successful as the coaching and the events and all that, but it taught me a lot about resiliency, hard conversations, negotiation, you know, like restaurant people do not want to pay top prices. But I would, you know, at first, the first couple of months, I'd be like, Oh, you want to look for 1000? Okay, 500 and this and then I learned to walk into a restaurant with my head held high, like this is the price or I'm out, you know. And so I think there were so many tools and skills that I learned through those two companies to then walk in and become a mentor and start a successful company because I had already had so much experience. Yeah. And it was so important, I guess, in that journey. So you talked about attending to Tony Robbins' events and then obviously organizing Man for Magic

what did you take away from those events that you you may you wanted to make your event exceptional especially because you're dropping hundreds of thousands of dollars before before the event is even like yeah um that's actually a really good question. So I've probably attended, if I had to take a guesstimate, you know, over 50 events and retreats. And so I would go to events. And honestly, in my head, I would be like, I love this, this is not a vibe. I love this, this is not a vibe. And so I would pull things here and there. But's to be full transparent like for example a lot of events I went to the food was like women need to be nourished it was not that men don't for the record right but like when we're going all day long we want to feel safe we want to feel seen

we want to feel nourished to be able to be in a room and so there were like things that I noticed where I'm like this is not conducive for the women in the room that I'm doing. So, you know, eat with Tony Robbins. And I love the whole experience, but it starts at like eight, nine in the morning and goes to like 3am, you know, and for a lot of the women, I noticed more are like dozing off or getting tired. And I'm like, that's too long for me. So there are things that I'm like, Oh, I love this. I love this signage. And so I just learned so much around the experiences that really lit me up, the things that I loved. And then the things that I was like, I am going to improve this experience. And so I know that most people do not drop close to 600,000 on their first event. It's a very ballsy move, you know, and I knew that I wanted to not just

be the best. I wanted to have the best. I, so, you know, between my food, I mean, I think we spent over a hundred thousand dollars just on food for the event, you know, and, but everyone's like, oh my God, this is so yummy. This is so great. You know, the decor, we, we decked out that room and lights and sparkles, you know, like the signage and the team that I had there, I took care of all of my team's flights, all of my team's rooms, make sure they were at their highest so they could serve all the people that were coming in. You know, we had just so much that I feel like kind of gets missed at events where it's one thing where someone has to wait really long or they don't feel

like the food's that great or their allergies aren't met we make sure that we're not just you know I love to eat meat but I made sure that people who are gluten-free or they're vegan or they're this that we had something for everyone you know um so I think that all these events showed me just as much as what like I enjoy and I like but also what not to do i love that and i love especially the care that you put into and the thought that you put into that when you were doing all these you know preparations for the event and especially like dropping close to 600k on it where you're like like your family members like are you okay like is this oh yeah i actually had one of my mentors say to me you don't need to spend this much like this is over the top because most people wouldn't invest at that level you know

and yes a lot of people are like what if you don't make it back? Like, what if this, what if that, I can actually tell you, I don't know if you're aware of this. I walked in the room in the green. So I walked in the room already making $600,000 before I stepped foot on that stage. I pre-sold what I was selling at the event to people. We had so many people who wanted to sponsor the event and speak at the event, which costs money. And between the ticket sales and all that, like I was in the, in the room golden. And so I didn't have any fear in my body. There's no pressure that I needed to sell something there. Although we do pitch at the event, um, it felt really good, but I knew,

and I'm just going to speak for myself here. I have a rather like bougie taste, right? Like I want to feel like I'm going in a room and I'm being taken care of all five, like all my senses are delighted that I'm spending this money to, to not only on the ticket, but I'm coming here, I'm traveling here, I'm staying here. I'm taking time out of my family or whatever I'm doing in my life and my company, you know, I wanted to make sure that it was over the top. And I had Tony Robbins, number one sales guy come and he said, this is the best event I've ever attended. Eli, I think I saw Eli on your picture. Yeah, that's what he said. He was like, you are going to do events better than Tony Robbins. Like

this is incredible. That's what he said to me that's so nice such a huge compliment and you know what I love when you said that you already pre-sold and you already made 600k back was that an intentional choice or you were like you know I just don't want to feel the pressure of like I need to sell to to make like ROI on this? To honestly, no. The funny thing is like, I wasn't even gonna sell to anyone. But like, people knew I was making a pitch and some of my clients who already were working with me was like, what are you pitching? And I was like, Oh, this year long thing. And they're like, give me the deets. And so I ended up just telling a handful of people about it prior and they and I gave them a small

discount and a little bit of a long of a payment plan as they wanted to not painful. Um, and they were like, I'm in, I'm in one woman signed up. One of my, like, I love, she's one of my bougie clients. Um, she signed up eight months before the event, eight months before the event, I had no details about the pitch. I was just like, this is a year long. There's going to be four in-person experiences. That's all I know. I don't know where they are. I don't know what's included. And she was like, I'm in whatever that level of trust, like whatever you're selling. I mean, I mean, sign me up. Yeah. And so, you know, I had a lot of clients that I worked with that, that loved me, my work, And so, you know, I had a lot of clients that I worked with that loved me, my work,

my team, you know, my year long program is not just me. It's my whole team. There are like 10 calls a month that they get and, and for in person experiences. Again, a lot of people don't give that much, but for the price that I was charging, I was like, I want to make sure they're met money-wise, love-wise, mindset-wise, tech-wise, OBM-wise, event-wise. We have my event planner trains in my program once a month. So to me, it was a no-brainer steal kind of pitch. But at the same time, I think that I have developed such a level of trust with clients. And also the people I had, and I want to say this too, for everyone listening, who's planning events and it's like, Oh my God, these strangers are coming and they don't know me. I had people that have never heard of me before walk in my room,

love the experience and pay me 120,000 in full 60,000 or 30,000 because it was that good. And I think that so many people cheap out or don't do the little things, but that's what creates a high level offer. Someone is going to willing to pay you 30, 60 or 120,000 or more or less when they walk in your room and they're like, wow, well, if this is what I get for this event,

what am I going to get at those retreats? And what were those little things? You mentioned the decor, you mentioned the food, you mentioned like the timing, the pacing, so it's not like super duper long. What are the tiny things that you only you pay attention to? So it's exceptionally good for the attendees. Yeah, I think that I'm very cognizant of this not being a pitch fest and a speaker fest. So the run of show curating all the experiences at my event, like day one is release. Day two is rewire and day three is recreate. Right.

So I made very sure that everything flowed and everything made sense. So, you know, day one is like, we're doing breath work, we're doing inner child healing, we're, we're allowing them to open their hearts to feel safe there, because there's a bunch of strangers in this room, they don't know, you know, and I made sure that like, and again, I love having speakers and other people, but I wanted them to feel safe with me and the agenda in the room. I think that was the way I curated every last teaching, everything kind of built on each other. So it was like you were ready and excited for that next thing where you

weren't bored out of your mind or, or just like, you know, I've been to events where it's like 10 speakers in a row. None of them are, it's like random, random, random, random. So, and again, sometimes that's really great depending on what everyone desires. But I think having the run of show in place, everything kind of building on each other, having a couple breaks, having a beautiful lunch, you know, checking in on the room, having an amazing support staff. Like there's people that I've been to events that don't even pay for like coffee and drinks.

Like we made sure that at the back you have water with lemon. There's a coffee station. There's tea. If you need that, like even like location wise, I try to say 30 maximum 45 minutes from an airport. You know, I was supposed to go to a retreat. It was two hours away from an airport. Like that's really tiring.

You know, when you're traveling, I think that like every last thing I'm looking at, I'm also looking at the hotel itself, you know, like how are people going to feel when they walk into this hotel? How are we decorating the hotel? How are we flowing? But even the table setup, right. We do group activities. So I wanted round tables where people could look at each other and feel safe to get to know the people at their tables. I mean, they go like I paid and I don't mind sharing this. I paid 50 something thousand dollars for my AV team. The music, when it hits, how it hits, how loud it hits can make such a different experience than if it's too low or it's not the right song. You know, I opened up my entire event with a rose ceremony

and people told me that I was crazy. I'm going to tell you why. We had 175 women there and I wanted to hug every single one of them and hand every single one of them a rose personally to welcome them in my room. And they were like, that's going to take too long. Nobody's going to want to stand there. That's boring. Every single woman in that room was in tears it literally made everyone feel so safe and seen by me that I wanted to hug them and hand them a rose and thank them for being in my room wow that gives me just chills listening to you know what I was noting as I was listening to this I noted warm because that's maybe that's your Italian side coming in, the warmth, you know,

maybe the integration to help people feel seen. I think that's just such a warm gesture to do that. How long the preparation was for an event like that? When the music, the pacing, the decor, like everything had to be, you know, computed into this. How long did you prepare for it or your team? Full transparency, right before this podcast, I was just on with my event team call. So we prep way in advance.

I have two calls a week right now. And my event right now, my next one in April, is five months out. So I would say I hired my event planner in April is five months out. Um, so I would say I hired my event planner probably close to 10 months out. And then we immediately started getting on one to two calls a week and, uh, really real. I mean, everything takes different hours. You know, it's like the decor, you're picking everything out. Where does it go? You have to fly to the hotel, do a site tour, make sure you're setting everything up properly um the av like i it took me hours and hours and hours to come up with all the songs and create a playlist for him um so i i can't tell you exactly

how many hours but you know for me even i'm always starting like right away, like right after my last event, we started looking at, okay, what's the venue? What's this? We got that within, within a month after my last event, we already had the venue locked in for my next one. Um, so I'm a Virgo. I, but I also am, I believe in over-preparing and I believe that if you want to have an experience for people, that you should not start planning an event over 100 people under seven to eight months out minimum. That's so important to learn that. And thank you so much for sharing that. What I wanted to kind of add here is ask about the marketing of the event because you said you're planning ahead of time now how is the marketing of the event because you said um you can obviously let us know about

what kind of offers you were pitching during the event but i imagine you also pre-sold you did some pre-selling for this year's event or yeah or was that completely scratched yeah let me know i love that question because it's serendipitous to this podcast so do you ever look at your memories on facebook yeah i do so today i woke up and at this point last year we had sold 80 tickets for april today we've almost sold 200. Wow. Yeah. So I upped the, I'm going to do 300 instead of 175. So we really have a hundred left to sell and we have five months, which I know we'll do. Uh, last year I did run ads. Cause again, I run ads for like three months. Um, and we did get a couple of sales from ads. I loved it. Um, um but for me like a huge part of me is that organic

marketing as well and you're gonna wanna if anyone is listening and they're like i want to prep an event you should raise the price every couple of bits right so i initially for the people who attended the vet in april they had a very low price like well i don't think this is a all opinionated right right? How low things are, but to come again. Like an early bird, like a super early bird type of deal. Like stupid early bird, right? I think we did like a month after the event, we brought a stupid early bird to the public. And then like right now on Monday, the price raises a little bit again, and then we'll probably raise the price again at some point in January. And then

if we aren't sold out by March 1st, uh, we'll raise it again. So for me, I raise about every 60 to 90 days. You're always going to look at, and like, you need to be smart. So like, if you've sold five tickets, you probably shouldn't raise your price yet, you know. But if things are selling well, as time goes on, you want to continue to raise the price. So at this point, we've sold almost 200. We literally only have like 17 VIP tickets left. But again, you know, this time around, I started a little bit earlier. So that was step one. But I also had footage, right? And testimonials, which I didn't have last time. So I had never done a big event. So for someone who's new to this, you have to really get creative with your copy online, because you see the vision, but there's no photos, there's no testimonials. So everybody else can't see the vision. And so I must have posted a hundred times about this event, you know, so it was, what's the experience in the room going to be like,

what's it going to be like to be with all your sisters? What are they learning? What are they going to, who are they going to be after, you know, so you want to split it up into all kinds of different posts and really hit all senses, all the things that someone's going to experience in a room. You know, even some of my copy was around my experience as a vet, why I think it's so important to get in a room. And I do think the industry is going to be moving into more in-person stuff. I'm seeing in-person just pop up now, which is why I actually decided to buy a seven acre home and like host some people there stuff like that um but i see a

lot of people get discouraged and then stop posting and it's like it's not over till like the day before your event is when you should shut up about it if it's not full yeah that's so important and so is it organic is it on facebook on instagram and then you said you said you had some paid ads running last year uh do you do email marketing it's like what are the channels that you are utilizing to market um so i started ads a little later i wanted to see what i could do organically i think we did about 100 organically before i started ads. I don't know my exact numbers on ads yet. Um, I'd have to look at my doc, but we, we sold. So I have to say this too, because there's two kinds of ads. I just want to say this really quickly. There's cold ads and then there's ads to

retarget the people who already clicked. So our best performers were retargeting ads where someone went to my page, didn't check out yet. So we did have a couple of cold ads. Don't get me wrong, but it was mainly my people who just needed to be reminded. And it's so much less work for me to have to do. So I think we ran ads for about three months and I loved them. It was just so great. We don't have to keep posting over and over again. And, you know, it's kind of just being put back in their face because they clipped. So I was doing sending of emails, Instagram and Facebook. Those are my three channels. I would say personally, Facebook is my favorite.

I have a group called Met for Magic. And I also I probably have about like 10,000 people on my personal profile you know I'm really like someone who loves to pose someone who is great at creating content and copy obviously I teach this for a living so I hope I'm good at it but I also am not afraid of no so one of the things that I actually wanted to share with you that I did that I never have done before is I sent messages to people I guess you could say cold DMs, but they were warm. They were people I knew. And I set my voice and I was like, hey,

I just wanted to let you know. And I was super specific of why I wanted that person in my room. And I meant it. I did not message anyone I didn't want in my room. It was someone where I was like, I got a call that they should be there. And a lot of people converted through me actually doing some reach out to towards the end. I love that. And that goes back to your, you know, like your grinder, entrepreneur mentality that just goes out to talk to people to get things done. And I guess when you personally take your time to record your voice to invite someone to your event and you tell them why you want them there that's kind of like oh she wants me there okay yeah you know especially in the first round right because it was not there's no pictures yet

yes oh there's a car outside um so it actually really worked with, um, several, like, I'll give you an example. There was a woman who I knew very well. Um, well, actually I didn't know her. I knew of her. She like lived in Connecticut where I'm from. And I just was like, Hey, I'm really having a pull to send you a message. I'd love to have you in my room. I've seen you like liking the event posts.

And I just wanted to give you a personal invoice. She literally signed up within two minutes after that memo. She said, you know what? I've been on the fence. I think I just needed permission. Thank you so much. And it was VIP like $2,222 from a 60 second memo.

That's so insane. And you know what? So most people, they don't even try to go there, right? To even send a DM because they're like, oh my God, they're going to think I'm like salesy. I'm like, oh, what am I doing here? But that's the thing. If so many people say that, I'm not trying to be salesy. Then what the fuck are you trying to be?

You're selling something. You know what I mean? I know. It's wild to me. It's just wild to me that people are like I want to fill this event but I'm not willing to make a post every day but I'm not willing to send out a memo but I'm not willing to send out an email then you shouldn't like for me I knew I had a lot of money on the line a lot of time on the line a lot of people who were invested in this. And I wasn't going to let anybody down.

And I think that we moved into a culture on the internet of this soft girl era and everything's just going to come to me. I'm like, no, you have to still work and do your job. But then the ego is great. Your net worth is your net worth. And a lot of people don't want to connect. And especially like genuine connection. Like people didn't answer me.

People said no. It didn't bother me. It wasn't like I pulled some random stranger that I'm not Facebook friends with and invited them to an event they probably never heard of. Mostly the people that I messaged had liked, had commented. You know, I've connected with in some way, shape or form, whether they were a past client, done a program, whatever it was. So it felt kind of like a warm lead to me personally. And again, I just want to share this. It's not something I've ever done. And I used to say what you're saying, like, I don't need to do that. I don't need to reach out to anyone. But I was like, you know what, we've got, and at the time we probably had like 40

tickets left. I was like, I want to get these sold at the time we probably had like 40 tickets left I was like I want to get these sold and this is how I'm gonna do it and I probably sold at least 20 to 30 tickets doing that I love that I love that so thank you so much for sharing that with the listeners as well um what I wanted to talk about is what is something that you're going to do differently this year? I mean, next year, sorry, 2025 compared to the Man for Magic 2024 event? I mean, really, the major changes are we're just going bigger, you know, so there's going to be more people, probably a little bit more speakers. But I think that's just a major change, to be really honest. I loved what we did.

Obviously, I'm changing a little bit about what I'm teaching, too. Different speakers, I'm going to switch some things up because I just don't want it to be the same exact event. But I laugh because if you look at someone like Tony Robbins, he runs Business Mastery, the same stories, the same things, over and over and over and over. And no one ever gets tired of it because repetition is the key to mastery, right? So there will be some, some similar teachings, especially, but again, driving that home over and over again. But a lot of these people are coming to get into the room, to have the experience, to meet new people, to really go all in on themselves. So for me, I'm probably upping some of the decor, um, you know, making sure we have like Epic food as always, but really it's just about going bigger. So more staff,

more support with the breath work. And I think that's really the biggest changes. And obviously I grow. Um, so I'm even more in embodiment and even more excited to really just like land this home. I may, the only other thing I may do a little more of is letting people share a little bit more. I mean, we had a ton of incredible mic shares, but not in every moment you like, can people come up to the mic? Because then, you know, you're kind of not teaching as much or doing things when like, trust me, when it's my time, everyone wants to talk, you know, which I

love because I love hearing from everyone. So I'm going to try to fit that a little bit more in as well. Love that. And what offers are going to be running this year? If you don't mind, why am I keep saying this year? I think I'm just like teleporting to January. You know what, because this is gonna come in January anyway. So maybe me saying this year actually makes perfect sense. So maybe before I ask that question, I want to go back to last year's event, which is going to be 2024 event. Can you tell me about, because you said you had like 120K offers, 30K offers. So were there like a thought process behind what type of offers you're going to be offering to people or actually i'm going to make this really easy for you because it's one

offer with three tiers right most people sell a million things and i'm not saying all people but a confused buyer doesn't buy right so i had one offer it was a year long it includes me my OBM my in Co coaches energy events so we had a full team at the 30k you get three retreats and all the group calls right and then you get two calls with my co-coaches. At the 60K, you get four retreats and you get one call a month with me, Voxer with me, and then four calls with my co-coaches. At 120K, which there was only one, two spots of that, that's you get VIP days with me in person, you know, more calls every single month. So like 120 K is like full blown one-on-one absolutely all in 60 K is one-on-one with me. Um, but like

one call a month and then 30 was getting the group and my co-coaches. And so I'm actually selling the same exact thing this year. I know that people that either it wasn't a divine timing for, or they wanted to save up financially to be able to do it this year, um, are going to come back and then actually pull the trigger on that. And, you know, there'll be a lot of people that I know. I mean, it was pretty impressive. I've seen a lot of people in this industry do events for, so for us to do 2.2 million a day, I knew I had not only an incredible event, but an incredible offer. And again, the offer really talked to so many different people. We have, um, women in nonprofit, we have coaches and mentors. We have people running ads. We have,

um, someone who does a weed dispensary. We have, um, just like so many different women inside the container. There's health, there's love, there's this, there's that. And I think it's just because we hit every avenue with our pitch. You know, it was like I'm teaching social media and business, but we're also teaching mindset and body. We're teaching energy, we're teaching communication. And I have my entire team who helped me create my multi-millions beside me. So it's not just about me. I think that's a big thing that sets me apart from a lot of people is it's not the me show.

And it never was destined to be. Like, do I love being on that stage? Am I the main person on that stage? Absolutely. Do people want to work with me one-on-one? Absolutely. That's why they're going to pay those higher prices. And those two tiers sold out like that I actually

ended up taking on extra people in those tiers because people were like screaming down my door to work with me one-on-one um but I always wanted to create a community of women like the women we have 52 people on the container and it literally is like they're all best friends it's just incredible I love that and how big is your team if you don't mind sharing because you said it's um it's not just you it's also your team and they are obviously very smart people so there is my OBM I actually have two of them now so that's like the tech um the sales pages the emails the contracts all of that and then there is, um, my energy coach. So she does all things, intuition, frequency, energy, um, body scans, all of that. So she also, you know, works with mindset as well. And then we have my event planner. Um, and so she talks about like events and selling and all that. So anybody,

whether you're, you're coming to me for kind of all the things, but honestly, most people do come to me for a business, but I'm very honestly, most people do come to me for business, but I'm very good at like mindset, confidence, communication, all of that. But, you know, you have someone who really focuses on frequency and energy and intuition, someone who's doing the back end, the tech, all of that, and then someone who's doing the events. So I think that in the container, there's nothing that's untouched. Was it hard to curate that type of team?

To be honest, my energy coach is my best friend who first was a client. We ended up becoming friends and we did a retreat together actually last year. And I was like, it was like we were made to do this. And then I said, you want to be on my team? And it was just like a resounding yes. My OBM that teaches in the container has been with me for five years. So I trust her very well. And then my event planner, honestly, she was like so grand slam onto the park with the event that I was like, these people need to know you.

They need to know that like there's other ways to do events, you know, very organized, very seamless. And so it was people that I already like, knew, trusted, that helped me endlessly. And then I was like, of course, I know they can help other people if they want to be on this mission with me. And every single person was just so excited to help all these women. I love that. And can you just talk to me about about about the 2.2 million day? How was that thing? Like, how did you feel? Is this was this was this your highest event sale so far? Yeah. So it was my first event. And honestly, like, you know, from what I've seen in this industry, even with more numbers in my room room I'd say most people do high end about

a million dollars like it's huge to make a million dollars at your event um and I it's I don't even know how to explain it because it's like my goal was four um but also because I'm crazy. You mean for a million? My goal was four. Um, so we, we did 2.2 and that was just from what I sold, uh, for the year long. But I feel like it was so fucking surreal. Cause it was my first one. Like people were coming up to me, like, this is unheard of for people who have like, one of my mentors is on his like fourth event and hasn't done more than a little over a million. Most people I know that I've hired, that I've worked with, that's the average. So to do this, my very first time, never hosting this container before, having all these women just trust me, it just showed how much care that I put in.

And also, I was like, holy shit, which is why, by the way, this year, I really didn't sell anything else besides this year long program. That's 110% when I've been in, I wanted the best retreats, the best testimonials, them always feeling met, them always feeling loved. Um, so I probably left a couple million on the table this year, going all in on making sure that by the time I make this pitch again in April, the women in my room who were a part of this year long container because I'm pitching it again, can get up and say that's the best thing since sliced bread. I love that. And so you're going for 4 million for 2025 or trying to hit the phone i would say that like my exciting

stretch out of my ass goal would be five million nice i'm gonna be checking in with you and see if that that happened definitely you know look for sure next year, I'm definitely going to work on other projects. Like I'm going to be creating an Oracle deck and, you know, more passive products. And my podcast, now that I'm moving, it's going to be a lot more VAP days, other retreats. So I'm definitely going to have other things on my docket next year and not only do this container, but it still is always my number one. So I do think four to five million is absolutely possible and you know i like to play in the quantum of the possibilities of what we can do in the world i know you might as well just get it you know yeah i'm excited well thank you so much for coming and sharing all of the juicy details about the event

I can tell you care a lot you know I think for the next five years in person is going to be my thing and there's no level that like for anyone listening that's like it's just it's another vibration to be able to hold hug someone and be there for them and look them in the eyes and just like they can feel you where and this is not nice of me to say but there's so many people posting on the internet lying off their ass about their income have no embodiment in what they're doing don't give a shit and it's like when someone gets in the room with me they know they feel me and I feel the same way when sometimes I meet someone that I've been seeing on the internet say,

blah, blah, blah, blah. And I meet them and I'm like, Oh, that's scarcity. That's not the same thing I was feeling over there. You know, and so that's why I do love in person work. Like, you're just able to feel send someone so much deeper and really understand like, who that person is. And I think you're gonna be coming down with an event company because this, like, who that person is. And I think you're going to be coming down with an event company because this is like vetting planner one-on-one that you're already, like, exceeding or, like, in-person events and just, like, maybe going to the realms of doing that. But if you're doing anything in Europe, please let me know

because I would love to know, you know? Yeah, I think eventually we'll get to there. Definitely doing things out of the country is a little more complicated with like ordering the signs and ordering the decor and all that stuff. But I definitely think it's something we'll definitely do in the next, I would say, four years. Did you feel nervous about meeting so many people? Because I don't know, I'm super introverted.

So I'm like, I love people from a distance. You know, like, you're nice. I have to be honest with you. No. I will tell you that before I got on stage, my heart was palpitating out of my chest. And I was hysterically crying. And I was like, what is happening? Did you have a panic attack or just like a happy crying?

No, I was having a panic attack. Oh. Like 110%. panic attack or it's like a happy crying um no I was having a panic attack oh like 110 percent like I've never really had them before much in my life but I think that in my true belief my my heart was expanding to hold that room you know like I knew what I was about to walk into and I was so overjoyed with like love and ecstasy and all these emotions, but it also like felt like my heart was going to be out of my chest. So it definitely felt like a panic attack. Um, but the second I walked in that room, it stopped, you know, the second I started dancing and got, I got on the stage and I was like, thank God. Cause I thought I was going to pass out. That's what you feel when

you're having a panic attack. Right. Um, I don't think I was nervous. I think that for me, I just always want to over deliver. I want to be the best, do the best, make sure everyone's experiences is a hundred out of a hundred. So that was just my hope that everything ran smoothly, registration and the food and the event and that everybody was happy uh but no i i i think it's funny because i'm a hermit i i have a i'm a cancer moon and rising so i definitely like being alone at points but i'm very good at when it's time to get out on stage when it's time to get into a room i'm more than happy to go talk to 100 people i just at the end of the day then need to go in my back by myself well how can people find you i mean i'll put everything in the description of this episode, but I like you. So Instagram is andreafrancoxo. Let me pull up what my free group is,

which is only for women. I know it's like Met for Magic. I was just checking it today. So I was listening to your episode. Met for Magic with Andrea Franco. That's what my group is called on Facebook for Women. I'm Andrea Franco on Facebook. Those are like the main three things I do.

I'm happy to give you like a free training if you want to gift your audience with like a free law of assumption training if that's what you want to do. And yeah, why not? Cool. I'll give you a law of assumption training so they could sign up and learn how to create their destiny and hopefully their their dream event if they want to uh but yeah Facebook is my my jam I like when people you could add me follow me on there or join my Facebook group thank you so much I love all of that and have a good day