Omnichannel - Carl Dagdag & Dominika Legrand - 3 Crucial Marketing Mistakes That Can Make Your Coaching Business Fail in 2022

Episode Date: June 10, 2022

Send us a text podcast RSS This is a special expert round up session! Carl Dagdag and Dominika Legrand, digital marketing and Facebook ad specialist will be covering what are the 3 fundamental mistakes that still needs to be fixed in order to keep your coaching/consulting business fail in 2022 and how to correct them! Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

When I was listing out things that people are not going to pay for, and I think it was like people selling purpose, happiness, alignment, like big shit, big shit, right? Like, oh, if you want to know, like, discover your purpose, like, ugh. Like, what? There is literally nothing that I can materially stand behind that vague offer. You know what? People are actually smart. They are able to spend money on what they want and they're not going to buy into vagueness.

Purpose. I can Google that. If I can Google the solution, how do I find my purpose? Oh, YouTube video. There. I can find that in five seconds. Why would I be paying for that?

I can basically watch it. Mel Robbins is there. We're crying out loud. Tony Romano is there. Thousands of their videos. I can watch my motivational videos on YouTube and get me productive and get me motivational throughout the day. But what are you actually offering? Even if your media buyer is not that good, but if you have these three um you sure are

going to succeed you sure are going to see some results welcome everybody you are listening to the only channel podcast a podcast from digital marketers to digital marketers i'm your host dominique calderon and my mission is to help fellow marketers and entrepreneurs to grow their businesses online. So buckle up and let's get started. Today, I'm so super happy to have Carl with me, a Facebook ad expert, a fellow Facebook ad expert. And this is a special episode because, you know, usually I do interview styles on my show, but I really wanted to bring some kind of a value content exchange, like a bit of a round table around the topic.

And I think Carl was the best candidate for that. So I was messaging him and I was like, hey, dude, can we talk something Facebook ads? Because that's what I do. That's what you do. And like, can we meet in Facebook ads? Because that's what I do. That's what you do. And like, can we meet in the middle? And he said, yes. Two days later, here we go.

Hello, Carl. How are you? I'm doing fine. I'm doing good. How are you? I'm great. Thank you. I was just telling Carl like, oh, is it Friday or is it Saturday?

I think it's just so incredible that when you are working from home you literally don't know which day it is anymore yeah yeah and if you're literally like you're in the zone of what you're doing you're definitely gonna miss time like i know that i know that famous guy or legendary guy he didn't know what time it is, what day it is, or he doesn't really keep track. He takes away the clock out of his room and he just works, works, works. It doesn't matter if it's day or night.

As long as the work is not finished, I'm not done here. I don't care what day it is, what time it is. I think you're talking about Einstein. I know. I don't know if it's Einstein. I don't know. I'll make a research.

Pretty much everyone who likes to immerse into their work and they forget about time. When you're in flow and it's just like time is non-existent anymore. I think that's the proper term. Yeah, I think it's like flow state, right?

That's it. So for today, we have a super interesting topic for you guys. And I think the reason why we chose this topic is that we want to help coaches, consultants on the online community out there

and just like pinpoint some of the biggest mistakes that we see in the industry of Facebook ads that they make in order for them to just like, first of all, shed some lights to those mistakes. And then hopefully by helping them, we go down, connect their revenue, right? So that's our conversation for today.

And essentially in today's conversation, what I wanted to chat with you, Carl, is what are the three crucial mistakes that we see coaches, consultants make in the Facebook ads industry that will likely, you know, cause them not to succeed with their campaigns. And the first mistake that we are going to talk about is the audience, right? And the target audience. What do you think about the target audience, Carl? Well, to give a little bit of context, and thank you for making that intro, and to give a context, you know, the digital marketing space is an evolutionary space. We do Facebook ads, Instagram ads, TikTok ads, even email and sort of stuff.

These all are involving overtime, right? They're all involving, like, we have discovered, we encountered iOS 14 with Facebook ads. But if you nail these three elements, these three crucial elements that you mark in your marketing, even if they tag out, even if your campaign is not, even if your media buyer is not that good, but if you have these three,

you sure are going to succeed. You sure are going to see some results in the way because you have these three crucial steps. Yeah, so number one is the starting audience. Like so many people, I see mistakes with all the people that I'm talking to in Facebook groups and when

I do some audits, I see a lot of them making the mistake of they think they know their audience but they actually don't. I'm not quite sure why that is because maybe they think they've gone through this same scenario before or, you know, they're trying to position themselves as they know the solution because they've encountered it themselves and they're giving out the solution for their audience. Like some of the force graders or coaches are talking about demographics, male, female. They nail it out, right?

These are the audiences. They even have an avatar for it, right? It's, you know, laying out all of the essentials that they think they need in order for them to, you know, craft a better message, craft a better offer, something like that. I have a client right now who's making a market research, and she's talking about how burnout moms, how she can help burnout moms, and her positioning is, you know, this self-care, eating snacks in the morning that maybe you should do, and that's actually the whole product itself, right? But when I try to dive in and really understand what's happening in the market,

what's the main problem that people are screaming on top of their lungs, I tried to check them on TikTok, tried to check them on Instagram reels. They actually mentioned that they're pouring water in a cup. But their cup is almost like a strainer. So the problem there was not really, these parents are focusing on the chores, they're focusing on everybody else, but the problem is the holding selves. So now we've had a clarity of who the target audience is, what are their pain points, and what's actually keeping them at night.

So in order to do this for me is I look at other forums. Like, for example, when I want to watch a movie, I don't rely too much on Rotten Tomatoes because they will give a splat on some good movies that I enjoyed and they're giving 100 on the movies that i didn't enjoy right but when i try to check on the youtube comments right you will see a lot of people in here for example i'm going to watch this movie um encounter right i'm going to watch encounter is this a good movie or not? I'm going to go to YouTube comments on the trailer

and people there literally are typing in how awesome the movie is or if it's too bad that they said to waste their time on that. So in that perspective, you have to understand intimately, you have to know them intimately, what they actually want. So many people, so many coaching programs and courses, they know their market, they know the target audience, but they don't. So that's one of the key ideas that I have in my mind.

What's yours, Lala? First of all, I love that you've given us the context because I do agree with you that without knowing them that intimately, it's going to be really hard to effectively find and target them with Facebook ads. Of course, the foundational research is not something that you can skip. And the more, you know, intimately, the more deeper you dig in, the better you get. And just like you said, Carl, like going into those forums, you know, the comments and all of those, you know, information are so necessary to have that raw feedback from people, the actual thought. Because a lot of the times clients like to make assumptions

about a problem right like even i think and it's i think maybe you know your clients are also guilty of this that they think they know what the problem is but in fact it's it's something that runs much deeper and i can give you um give you a very quick example. One of my clients, she is a relationship coach. And she thought that the main problem was that the couples were in a roommate type of relationship. And that was the main issue. That was just no intimacy and all of that. But the root cause of that is that they felt unheard, unappreciated, and all of those led

to a certain outcome, right? So sometimes we look at a problem, we say, okay, that's the problem. And only when we start researching, looking into deep is when we realize that, no, the problem of this is because of that. And that's just a symptom that we see on the top. So I love that you pointed it out as well. When it comes to forums, do you have like a go to way to or a go to place where you always go to conduct this researches? What's your strategy for that? Well, there are a lot of things, of course. You guys have

heard it too much. Answerthepublic.com, Quora, Reddit. Right now, I focus on these main channels where people are always hanging out. Tech Talk. Tech Talk used to be just for young people, but right now now it's really penetrating the whole

market. Like you see a lot of, you know, middle-aged people, right? They're really going into it, right? Now, if you go to Tech Talk, Tech Talk or Facebook groups and YouTube comments, in YouTube, you can see there, you can just type in anything that is related to your topic. And you can actually just click on some people or some influencer just really talking about that topic that you're also serving.

And then you can go to comments. And then you would see them, you would almost hear them screaming on top of their lungs what their actual problem is, right? most hear them screaming on top of their lungs what they're actually um um what they're actually what their actual problem is right they're gonna share they're sharing these you know this one time um i love my kids i love them to death but if i can just have seven days of free time for myself like that would be really ideal.

But you have these moments and you can start looking at them and you can start knowing what are the terms that they share. Do they consider themselves as, for example, if you were selling SEO for marketing agencies, do they consider themselves as digital entrepreneurs? Do they consider themselves as online entrepreneurs or just an entrepreneur or a business owner?

Or anything that comes to mind. You can start to mimic them in your copy, in your messaging, and that's how you can resonate with them better. And yeah, I think I went a little bit of a different direction here. That's the point. If you go to these forums, if you go through YouTube comments for tech talk, in tech talk, you can actually type into the topic of that and then you will see the top engaged posts or like it will have like 1.3 million viewers and then you can see the comments of the people really engaging and screaming the same thing. Wow, you perfectly laid it out there. Wow, this is something that I'm really experiencing right now.

Wow, this is something. I'm glad that I can't put it into words, but you perfectly nailed it, how I feel. And that's when you understand these people what are they what's keeping them at night what's really painful for them uh yeah i'm gonna ask you sorry i'm gonna ask you more on the tiktok research because i that's specifically something i have never done i have tiktok on my phone but i i don't know how to go about researching so if you can share more about that, that would be awesome. Yeah.

Well, if you go to TikTok, because as I've mentioned, TikTok is, if you are a coach or someone, you can't really tell that TikTok is already for millennials. It's just for millennials or it's just for gents. Definitely, the YouTube presentation then is still on those categories but if you try to look at it it's almost competing with Facebook right it's not like

we can tell that like by 5-10 years from now it's going to be like Facebook and then TikTok it's not going to be Facebook and Google and YouTube anymore. If you go to,

if you go to, because you want to get a feel of how the community is, is really sharing their ideas and their thoughts, that's how you can understand them more intimately. Like, so you go into tech talk,

you go into tech talk, you don't go to your for you page. I don't know. I'm not really a tech talk, you go into tech talk, you don't go to your for you page. I don't know. Um, I'm not really a tech talk user myself, but it's something that I just do for my research. Um, you go in there, they have a type field there, and then you can type in the topic that is related to you. For example, um, productivity, productivity or procrastination, get into the

keywords that, um, you know, that is related to your business. For example, if you're a productivity coach, you can type in procrastination, something like that. And you would see these people, you would see these influencers. The good thing about TikTok is that TikTok is more of, yes,

there are a lot of education in TikTok and there are a lot of influencers too who are just sharing their documenting their life. They're just sharing their thoughts and it just blow up because of the amount of authenticity,

the amount of how they share themselves, how they share their stories, their own struggles. It's not like YouTube. Hey, this is how I made $100,000 in a year. How this 70-year-old became a millionaire. It's not like that. It's more of a deeper connection. These influencers show what they feel. And then it would just go viral. You will look in the numbers you will have five million viewers of this it went viral

you click on it and you go to the comment section and that's where the audience congregates that's where people are congregating because you would see this people for example you are a productivity coach for example um you would see these people what they're actually struggling with. Oh, I never thought of that. I never thought of it that way. Like, oh, you explain it very, very good. I couldn't put it into words. Now you explain it perfectly, more clear. So you go to these topics.

If it's not just TikTok, you can also go to facebook groups and youtube but it's just that it's it's it's knowing more than knowing them intimately what they're doing what are they doing yeah and it's so interesting that you pointed out just to recap. So you were saying for TikTok, I would just put the keyword of, you know, like if I'm a relationship coach or a public activity, I would put those keywords in research and then look up like the top trending viral content and just like check the comment section and see what people are saying. That's just essentially. If you're in a relationship, right? Like if you, you can, you can type in different keywords. You don't have to necessarily put in relationships or something like that.

You can put in other keywords that's related. Girlfriend, boyfriend, wife, husband. Yeah. Long distance relationships, something like that.

You have to make sure that it's aligned with your offer. Yeah. And that's, that's awesome. I love that you share that with your offer. Yeah. And that's awesome. I love that you shared that with the listeners. I think that will be such a valuable, even for me, honestly, I have never thought of even going on TikTok and just try to audience research there. But I think it's such a new, great way. And thank you so much for sharing that.

Personally, I think one of the elements that I like to add for the targeting and research phase is just check your competitors. And this is a free tool that you can access on the Facebook ads library and just to see what they do, see the engagement that they get on their ads. And just like, what are they up to? Like how they formulate their messaging? Do they get shares? Do they get on their ads and just like, what are they up to? Like how they formulate their messaging? Is it, do they get shares? Do they get likes? You know,

right. And this is something that, you know, obviously before we run any campaigns, we would always check like what's going on and, and just get some inspiration from that as well. Because if something is already working, you can also add your own twist to it

and try to make it work that way. There are tools that I like to sometimes use is the AdSpy and BigSpy. It's just basically all the ads that has ever been done before. You can literally look up minimum a thousand like and the country and the language and the check you know in your specific industry like what has been performing really well and that's also like a ninja happy way of like spying and just finding out what has

been working as far as you know your even research, it's just shows like the countries that were targeted, demographics and just the engagement, right? So I think those as well can be useful when you're researching. Yeah. Yeah. Because you, I like that you point that out because if you, if you understand that these successful entrepreneurs, these successful people who have already launched ads and have come to that level of success when they get engagement and get into all of these things, you would understand what resonates more, what should be, what worked for them, and then you can kind of reverse engineer that

through your campaigns. You don't have to always reinvent the wheel. A lot of times, people are looking for that one shiny object that will boost their campaign, boost their conversions,

and all of that, boost their engagements. But it's just looking at what's out there, what's currently working. You don't specifically need to copy that. You just need an inspiration for what's already working. Exactly.

And sometimes it's just an inspiration, right? And even some of the audits that I was doing before, sometimes clients were like, okay, so the reason why I did my ad this way because i saw my competitor was doing it and it was working for them so uh they did their own twist right so it's it's actually something that you know if you're not aware that you are able to check you know your competitors um ads they're running real time for free, actually, I think that would be such a competitive advantage to have if you just did those prep work, right?

Not just the audience research, but all of the research that comes with launching a campaign. That's what happens. Yeah. All right. I think we can move on to the second mistake that we see in the coaching industry that could really make or break some of the ad success of the campaigns and that's like the messaging part like how do i i actually craft messages that are working and i think i love that you suggested carla we start from the research process because without that, I don't know how the hell would we be writing ads, right?

Like without knowing them, that will be really fucking hard actually to nail the messaging. But one of the techniques, first of all, messaging is crucial because I think you can quite agree with me because then we can really, first of all, get that effect that you talked about of like, hey, that's me. Like you literally just described me and also filter. Right. So I think the filtering effect of the messaging is so important. If I was to launch a real estate ad and I said, hey, attention, real estate agents in Calabasas, Los Angeles, then I already know that I'm talking to that specific group of people. So it does have a filtering effect. I don't know if you agree with me on that.

Yeah, I definitely agree on that. And for me, messaging is also something that you can take advantage and leverage in terms of how you can differentiate yourself from the others right so you you might have competitors who are targeting targeting the same audience targeting the same demographics and psychographics but if you know how to differentiate yourself with the way you talk the way you write your copies and all that how you you know say you're into a relationship how how how you resonate with these audiences you know that you're talking that's something that um can actually give a difference to what you're offering versus with what you're

offering. Everyone else is out there. And I think, I think there's industry, especially in the coaching industry, and maybe correct me if I'm mistaken here, but everyone wants high ticket clients, like premium clients and,

and eight figures, six figures, seven figures. Like this is legit, is legit what I see. How do you get premium offers, premium clients, and six figures, seven figures, whatever figure. I feel like that's the three main things that I see. The coaches used to promote themselves.

Or I don't know. Even us marketers, that's what we see. And that's just not a way to differentiate yourself because that's just such an overused, you know, angle. I think that's for me when I see ads like that, I'm like, meh, I don't even care. Well, for me, the number one technique that I like to also I teach to my clients and you might be probably might not even heard of this one, but I call this the Amazon School of Marketing. And this is like from a copywriting standpoint, because obviously, copywriting is the way to sell the word. And, you know, of course, if you're talking about a coach, it's not necessarily nailing copywriting right away but a cool thing to do in this aspect is to go on amazon and just check the top 100 books on your topic and just check the titles and and what they how they are structured and also the

description of the book because those things are usually written by expert copywriters. And those files, I usually use them in headlines. So what I like to do, I like to get the first 100 headlines from headlines on a specific topic that I'm going to be advertising on, just on an Excel sheet, just collecting all of them and then get the description as well like how do they sell the book how do they angle what do they say to sell and i think

this is like if you are very much at the beginning and you really need some inspiration on how do i wear this like i think that's like the go-to my go-to way to still to this day to to start out with what i'm constructing the copy obviously I'm looking at my research, everything that I piled on, but just like those headlines, sometimes those headlines can be such a great way to sell, you know, your own ads as well and just using all my headlines. So that's my go-to. Yeah, it's very crucial to nail the headline.

The headline is more of like the principle of what it comes to offer. my notes doing. Yeah, it's very crucial to nail the headline. Headline is more of like the principle when it comes to your offer. If you don't nail the headline, like the whole campaign or the whole offer, it's more of like 20% of how you do it

in the headline will really reduce your conversion rates up to 80%. So it's really an important factor to get that. And I like that you are getting your inspirations from these successful books on Amazon. Me, personally, I look at magazines.

Oh, wow. Really, if you try to look at it, do you know that even the copywriters, the high-skilled copywriters are not the ones in mikey or apple or you know they're the ones who are in the magazines right yeah they're the ones that do magazines they're really top paid there's a reason why business or companies are paying copywriters with six figures seven figures just to write their stuff it's because if they don't nail that messaging part then like the whole campaign is just an attack and it's all yeah yeah and i

love that you said about the magazines because um they literally are there to sell the magazine itself so like those headlines that we see on the cover, those are made so that you buy the magazine, right? And it's not the photo that you buy the magazine for. It's just those headlines, you know, like X amount of ways to get your summer body, like whatever, you know? And those are the things that are made by print magazine that we're talking about

that actually sell it. So I think that was a great example like you gave there um for the people to to take and hopefully apply and just like you said like the copywriting industries is actually it's it's yeah they paid quite high to sell because this is not something that you can just nail out of the get-go that's why i said you know the amazon type of direction the magazines like those are directions that you can get inspired by and obviously doing your research right but um the whole thing the complexity of that is actually you know take some time testing for sure to get it right.

So that's why you might need to hire someone who actually knows how to write if you don't want to be bothered with that. There's one more thing I want to add here before we move into the third mistake. I was actually running a campaign in which we were talking about again we're selling this workshop for like relationships and um target audience was around their 30s they had one kid um and as i was talking to other you know people moms doing my research um what i found is that it's a big problem that a lot of dads are not participating in changing diapers. And the reason why I was crafting the ad, I was saying, this is how a reconnected relationship looks like. Daddy changes diaper without you having to ask.

And I was like adding like a lot of like other reasons that, you know, that I know that these women desire. And I remember when someone joined in, they literally said, I want to know how to get my man to change diapers. Like, help me. I want that's why I want to come. So that was like such a good feedback on, you know, when the research is done right. And someone literally is joining the workshop, the program, whatever that was at the time. Because they were like, yeah, that's what I want. I want him to do that.

So that's like a good feedback for us that we did our research right. Let's move on to the third mistake. And I think, Carl, you're going to cover this one. Yeah. This is what I think is the most crucial part. I mean, not the most crucial part because I think the most crucial part is nailing your audience.

But this is what's making the sale, right? It's the offer. So a lot of people, and I think we should test match with this one so I can have your opinions about this. They tend to make the mistake of really sounding vague with their

offer. It's not that. They always tend to sell their product in their offers. This is 100% constant. This is 100% made from the US or something like that. Which is kind of vague for me, which doesn't really sell.

If you look at your target audience, what are they actually craving for? And you need to get that outcome, picture out that outcome for them. For example, if you're a productivity coach and you're selling something, or you're selling your productivity program, because I have a lot of these people pitching me about productivity, and then their offer would go something like, I'm going to 10x your productivity and shape your mind so you can attain your fullest potential, right?

So you're kind of like, well, why would i give you a thousand five hundred dollars for increasing my productivity like i know how productivity works i know that i suffer for i know how i suffer from uh from procrastination but it takes to read some atomic habits i can just grab an atomic habits book or some some some books that i can literally help me right so why would i instead of offering something like if you feel procrastinating of your holding hand to achieve your goals for the next three months right so they need something like i've suffered from procrastinations for a long time, but you pitching to me that you're 10x my productivity is something vague. I'm not really convinced about it.

I can do it by myself. I know the problem is me. I think that you're going to sell me this mindset shift of motivating me every day, but I don't see the value for it. But if you tell it into something that I'll be your holding hand through the process and let's get straight to your goal, because at the end of the day, procrastination is something that I, it's the least of my concern. My concern right now is to actually achieve my goals for the next three months. So you would actually picture out the outcome and then sell it to them as if you're just talking to them, as if you're just, you know, imagine if you can have this, imagine if you

can have this, and then, you know, your product as the physical, pitch it to them, and that's going to make it more interesting. Yeah. I love that you say that because I think I created a post about this a while ago when I was listing out things that people are not going to pay for. And I think it was like people selling purpose, happiness, alignment, like big shit, big shit, right?

Like, oh, if you want to know like discover your purpose like oh like what there is literally nothing that i can materially stand behind that vague offer uh there's nothing i can hold on to or that oh discover this is gonna you know happiness embody or get aligned and and i don't feel like i'm okay i'm gonna pay for alignment or i'm gonna pay for like what exactly am i fucking paying for like this is so like uh there's no i don't know how like some people and especially i think coaches are super guilty of that that they're trying to spell that after working together that's how you're gonna feel you know like okay alignment like what how the fuck do i define that emotion you know i don't even know like how do i get money behind that it's really hard i think just for people to like okay but what does that look like what exactly

just like you said like if you were yeah you're gonna hold my hand great like at least i know that they're gonna be accountability and that's something i can stand behind but i cannot stand behind weight gas and i think and i don't want to bash new coaches here, but there's an assumption, I think, that somehow that people are gullible. And that's a huge mistake. That you think that people are stupid and then they buy into some gullible weakness that they're not. You know, if people are actually smart,

they are able to spend money on what they want and they're not gonna buy into vagueness and yeah and just this it's magical you know world of the industry that we throw around left and right purpose like yeah i can google that if i can google the solution and how do i find my purpose oh youtube video there hundred million thousand books and yeah, I can find that in five seconds. Why would I be paying for that, right? So I think that should be like, this is something you can't Google

or it would take you really hard to gather all the information. Then it's a good offer in my case, right? It's not something I can just get it from the internet. Yeah, yeah. It's just thinking of that, you know, so many things that you can find on Google, so many things that you can find on YouTube.

If you were a coach and you have a course, there's so many things that you can find on YouTube. What will I get from this offer of yours? That's, you know, that's something that I can get on Google, on YouTube, because I can basically watch it. Mel Robbins is there, for crying out loud. Tony Robbins is there.

Thousands of their videos. Gary Vaynerchuk is there, right? So I can watch my motivational videos on YouTube and get me productive and get me motivational throughout the day. But what are you actually offering me? Because I see if really it comes down again to knowing your customers intimately, knowing your potential audience intimately and know what their problem is. Because if they are in that stage of awareness of their problem,

they know that they're procrastinating. They know that there's this YouTube that they watch all day. Gary Vaynerchuk, oh, I'm going to hustle, I'm going to hustle. But they're still not getting to where they want to. What can you offer? If you include that, I'm your holding hand along the process, that's when the game changed. Because listen, you may have the best product, right? You crafted this product, you crafted this solution to a problem, but if you don't know how said it, but if you're going to give me a vegetable, but I don't want the vegetable, but I know that I need a vegetable, right?

I think I'm not going to get it. I'm not going to eat it, right? But I know that I need the vegetable, right? wrap it with ham. And then you give it to me. I look like a dog. Just kind of, you know, grab it and put it in my mouth and really digest it in just three seconds. So it's basically just knowing what they really want instead of getting to know what they need. You might have what they need. You have the vehicle of what they need along the process,

but you need to be able to understand what they want. And then after that, you can transition to, hey, this is what you want, and this is what you need to get it done. You know, walk me through the process step by step. I'm going to be a folding hand. We're going to have a coaching call about this. And I'm also going to track or measure your progress every day. I mean, every week or every month those kind of offers yeah and i love that you said that because uh with the bacon example that was a great example um but it it is that's that simple and it's not simple because you know a lot of times um and that's the reason why you know right now i think you're shifting

towards pre-selling programs like um coaches are pre-selling like you're not you don't have a done deal like a course or anything but they are they're pre-selling to see if there's a response for that specific course or specific program because a lot of the times you think you have the most magical idea and there's a need for that but then you already built a whole program you spend hours on end on constructing that and then you realize that oh no one fucking want to buy it and then that's why you know we are moving towards okay so instead of trying to push that down people's throat and like trying new angle and like marketing messaging like we want to really validate what they want and if you haven't not done this before if you've never done your ads like you kind of don't know what works before

you actually start testing and say okay offer number one number one, number two, number three, and then just like trying to see what is the situation there just to get that feedback from that audience. Yeah, that's awesome. And, you know, when you try to look at your competitors, try to look at some of the coaches, of course, that might be selling their own products and you see them working, you already know that your service, your product is actually viable, right?

Now you just need to discover how you're going to sell it in a way that is different and putting your personality on it. And that's how you can separate yourself from the market itself. Yeah, I think that was super helpful that you were sharing with us, Carl.

And I'm so, so happy that you came in this mini discussion for us today. Again, I think we should do more of these and just get different subjects and different takes on the Facebook ad industry. There's so much more to cover but I think hopefully for those that are listening if you are in a coaching and you're considering ads hopefully this was somewhat an eye-opening conversation for you to listen to thank you so much for being here thank you so much Let's go.