Omnichannel - Experience Expert on: Intentional Networking & What Makes In-Person Events Outstanding! | Haley Westfall

Episode Date: January 17, 2025

Send us a textCreating deeper connections through networking doesn’t just happen; it requires strategy, intention, and the right environment. This episode explores how setting clear expectations and focusing on relationship-building transforms events from mundane experiences into opportunities for growth and meaningful connection.• Importance of aligning expectations with event experiences• Strategies for intentional networking• Food and beverage offerings as key factors in attendee satisfaction• Cultural differences in personal introductions and networking style• Pay-to-play events: balancing exclusivity and inclusivity• Creating intimacy in large gatherings through structured engagement• Logistics of event planning: ensuring hosts can enjoy the experienceGet My Free Ebook of High Converting Online Events & Learn how to create online events that sell:   book.dominikalegrand.com/main  Connect with Haley every week for a new episode of The Table podcast streaming on both Apple and Spotify.Connect with Haley:Follow Haley on Instagram: https://www.instagram.com/thehaleywestfall/Free Coed Community calls: https://haleywestfall.myflodesk.com/thetablecommunitycallsThe Table Experience Live event in AZ: https://www.thetableexperiencelive.com/get-your-ticketsGet a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

I think the biggest thing for me is when expectations and experience align. Is it whatever? Should I bring stuff? I'm not saying you have to feed me a five course meal, but I just want to be like appropriately prepared. Doing this, but I want to be present and then I would leave and I'm like, should I have like three pictures from this like three hour event? The future of marketing is going Omnichannel. Before we go into the interview, there's something I want to talk to you about.

If you are in business, you may have realized in order for you to sell anything, you need to build relationships first. The past five years, what I have found the easiest way to build relationships is through online events. And I actually have written a book about it, High Converting Online Events, how to create, promote and monetize your online event. And I really put every single step from coming out with an event that is actually enticing for your audience to come and actually wanting to come and feeling excited about coming how to set up the ads for your event like what to select like i put literally everything from a simple event to a more complex one so if you have a bigger audience and you want a more complex event you want want more reminders, you want automated text messages,

I also put the exact framework behind how to make that happen. If you want to build your business using the power of online events, you can grab a copy. I'm going to put a link in the description of this episode. You can go ahead and grab it. And let's go to the episode.

You are a serial connector. And you're extremely extroverted, right? Extroverted. Yeah. So can you explain to me a little bit about your yourself and your experience with events as someone who goes to events? And of course, let's hit our main topic, which is exceptional event. The extrovert, I think that's just in my DNA. I think that's just who I am from a very young age. You know, I was the child in elementary school that always got in trouble for talking in class because I just had so much to say.

And I am really, really passionate about meeting new people. I love meeting new people and hearing their stories and being able to actually cultivate relationships with them. So when I use the phrase serial connector, I mean that in a way of I'm always like connecting the dots. I'm always bringing people together. You know, every single conversation I'm looking for opportunities to serve and find kind of that connective tissue where, you know, maybe somebody is, I don't know, really into hiking and they're looking for a hiking buddy who wants to take advantage of the nice weather with them. Or maybe somebody needs a new bookkeeper. Like it could be personal or professional, but it's like my favorite hobby.

Other people are like Netflix bingers and I'm just like connecting people together left and right. That's so awesome. And talking in class. Wow. Which is funny, because I'm a first born. So I'm definitely more of like the high achieving like type A, but I would get my work done fast. And then I would, you know, need something to do to entertain myself. Is there any ADHD or something involved with you? Yeah, I don't know. Now, if there is, it's undiagnosed, or it could just be really high energy. We don't know. I'm not sure. Love that. And so you're instead of Netflix binging, you're like connecting the dots. I guess it comes very natural to you then. Yeah.

Yeah, for sure. And it doesn't, I mean, I work with clients all the time in my coaching practice that it doesn't come as natural for. And so I think it is a skill that can be learned. But I think that it's something that you have to get the reps in and you have to be doing consistently day in and day out, because it's not something that you're going to do a couple times and you're going to get that payoff. Really, the fruits of the labor come from being consistently doing it and then being known for that, right, being the go to gal or guy for that thing.

And so it kind of is able to be formed by creating this framework that then you put on rinse and repeat. And then once you cultivate that habit, it becomes a lot more second nature. Are you going into events intentionally or you are just like an open book? I'm just here to connect. And then you just see what's going to happen and just use your magic powers. I mean, both. So I actually have a freebie. I'll send you the link and it's three steps for networking with purpose. And it's my framework. I literally use it still to this day.

Even someone who goes to more events than anyone that I know, I use this framework to really get intentional around making sure that I'm putting myself in the right rooms, that I understand who's in the room, that it's the right room for me. And then I actually am giving myself an objective while I'm there. And so yes, there is intentionality that is kind of around even getting into the room in the first place and what happens there. But also it's easy to slip into old habits and our comfort, um, you know, our comfy blanket of our bestie, right? Our wingman or whatever that looks like, the person that we went with, it's very, very easy to slip into just kind of sitting in the corner and chit-chatting with them. So there is a little

bit of that like subconscious reprogramming to make sure that we're being intentional about holding ourselves accountable while we're in this space. I'm definitely going to put your freebie in the description of this episode. I love that. But I love that you mentioned that it's easy to get into our comfy, like, cocoon, you know, used to stage and it's so true. And that's why I never go with a friend to an event. I intentionally go where I don't know anyone. And I'm not bringing like safety blanket people next to me. I'm just like, I'm literally like a blank canvas. I'm like, I'm just here to connect with people. And then if I was to bring anyone, I would just find myself talking to that person and not being that open to connect with people. And that got me

into interesting conversations just to be open and be like, Hey, I don't know anyone. Tell me about you. And I think that definitely helps. It's so cool. And I mean, I have a friend, I was actually just at a event on Monday, it was a conference I've never been to before on a topic that I traditionally probably wouldn't lean towards because it was definitely more analytical focused a lot on finance, investments, real estate, tax savings, things like that. But the person that was hosting it is a super fun individual. So I'm like, okay, if anyone can make this topic fun, it's going to be her. But I had a really, really good friend of mine who was also at the event and we made a conscious

effort to sit at different tables. So although we went to the event, you know, the same event, and we're very close, we did have a lunch together, but we actually sat at different tables on other ends of the room. And the cool thing about that is you can kind of plant those seeds of what it is that you're looking for, who you're looking to connect with. And then you're like doubling your bandwidth because that person is like almost working one side of the room, if you will. And then you're kind of on the other side of the room. So if strategic, it can be done well, but you have to be really, really intentional. Wow. I've never heard that before that sounds like

a such a good plan just like you work that part I would do that and that's yeah that's awesome and also like you know giving yourself a chance to open up to people and openly connect I've been at the NM I went to a networking event yesterday and um I want to kind of ask you what do you think makes a good impression on people like what what are your go-to moves maybe your freebie tells a little bit more but um what are your go-to ways to form connections quickly with new people so you're talking about from the stance of a participant, like an attendee. Yes. And now we can hit on the host part as well. Okay. So as an attendee, it's actually a lot more simple than you think.

Um, I have found that even just asking, well, let me ask you this first. If you go to an event and you are meeting somebody for the first time, what is the number one question that people lead with when you introduce yourself? What is the first question that they ask? My name. Okay. After that, they know your name. Okay. After that, after that, either I say my name or they ask my name. A couple of leading questions. The first thing that they ask me is what do I do for a living? I mean, it depends on the type of event that I'm going to, but they also sometimes ask, how do I know the host of the event, which is something that we

can then both connect on. Like, how do we know who is creating the event? And I love that. I love the second one. The first one, you hit it on the head, like hit the nail on the head nine times out of 10. The first question people go to is, so what do you do? Right? It's comfortable. It's easy. It's like, nobody's ever going to think you're a weirdo for asking that question. However, on the flip side, it's also not memorable because that's what everybody else is asking. So one of the things that I really encourage people to do is to figure out a couple of questions that just not that they have to be super invasive, but they almost flip the script and kind of catch people off guard a little bit. And this is going to come back to when you look at the framework of kind of setting yourself

up to understand the room that you're in. This may kind of ebb and flow, right? Depending on who's in the room, what your goal is, et cetera. But I'm very, very big on like humanizing the experience and getting to know someone as a human being. So I may ask them, um, what's yeah. Like what's something you're super excited about right now? Maybe it's a trip they're going on. Maybe it's a project they're working on. Like there's 101 things. And in the freebie, it does give a list of like a handful of different questions, but that's the number one thing is to ask something other than, so what do you do? That would be thing number one. Uh, thing number two is just being a really attentive listener. So again,

this seems super basic, but most people don't do it well. A, because to go back to your question from earlier about the ADHD, we're all just super distracted and have the attention span of a squirrel. So, um, being able to just actually be present in the conversation is super helpful. And that could be less talking, more listening, right? Kind of general rule of thumb, maybe like a 70, 30, 70% listening, um, 30% talking. There's a phrase that I've heard actually several times, but ironically enough, I've heard it again twice in the last week and it's focused more on being interested than interesting because I think we try to edify ourselves and like over explain who we are and what we can do for them and all of the things instead of just listening because they're going to

serve up whatever it is that they need or they're interested in on a silver platter. So that would be the second thing. And then going along with the attentiveness, stay off your phone. Please stay off your phone. Please stay off your phone. Again, I think it's like a nervous habit because so many of us walk around like here's my like my phone's here. We're walking around with it in our hand or the Apple Watch or whatever, right? Like smartwatches.

It's almost like an unconscious like tick to look at it or to flip your phone up and look at it or to flip your phone up and look at it. And that's just like an instant signal to people that you're not fully engaged. You're not present in the conversation. So again, we do go into like more detail. Um, I actually also have, which I can send you super low ticket. I think it's like 20 bucks and it's for, um, oh my gosh, I can't even speak table talk for ways to maximize in-person events. And it's an audio training and I specifically made it for audio. So you could listen to it like a podcast. You could do it on your way to an event while you're getting ready, um, in whatever capacity feels good. And we go through before,

during, and after things that you need to make sure that you're doing. But again, simple, be attentive, be interesting and stay off your phone. Love those. And I guess for me, it's the mistakes that I'm making is I'm so interested in people that I

actually don't like talk about myself. I'm like, okay. I'm like, I'm so interested in people that I actually don't like talk about myself I'm like okay I'm like yeah yeah that's what I do and what about this and I'm just so curious to like dig into and get to know what they're doing and how that looks like and just understand your businesses and they're like wait we're not done with you like they would like be like hey I'm not done with you yet like so what do I do again like so and then and I'm like I have to be like, hey, I'm not done with you yet. Like, so what do I do again? Like, so and then and I'm like, I have to be like, OK, shit. OK, I have to explain myself. And then and then can we just treat you now? Like, I'm so interested in what you're doing.

So it's not even a fake thing. It's just like I don't want to talk about myself too much. Let me ask you this. Do you generally network in? Well, two questions, actually. Is it more female only or more co-ed it's co-ed it's both males and females yeah okay and then is it usually online in person or like a mix uh it's mostly in person okay okay so yeah I think you hit a really important point because

there is that opposite extreme where you walk away from the conversation and if they don't know what you do, that's not helpful either. But it's really fascinating. I've actually been doing a lot of market research around this because through my brand, The Table, we've pivoted more into the co-ed space in the last, I would say six months or so. And men and women, well, do a lot of things differently, but they introduce themselves so differently. And I'm not a hundred percent sure that there's a one

size fits all reason as to why we do this. But if you ask a female how, um, like what they do, like if you were to say that, that signature question, if you will, so what do you do? Generally speaking, we're going to use one to three sentences to describe what it is that we do. If you ask a male, they will use one to three words. And it's really, really fascinating. Partially, I think maybe we're trying to over qualify or over explain ourselves or we're just more talkative and have more to say. So I would really encourage people to your point, be able to convey what it is that you do in a way that is easy to understand. I am known for wanting things that are like cute sounding or fun sounding or alliteration.

But if they're not the words that your ideal client would actually use, right. Or referral partner or whatever that is, if they're not words they can identify with, then they're just like a deer in the headlights or just staring at you. Like, I don't actually know what that means. Wow, that's so helpful. And I guess it should be like an entire conversation to talk about how women and men talk about themselves. Because I did feel when I was in a women-only group, there was a slight competitive thing. I don't know if you ever noticed that,

but I just like feeling like it's a bit like competitive energy like one up in each other and i didn't feel like that was i don't know that authentic way of expressing that men tend to they don't want to um show that they are more than they are i don don't know, maybe they come off more rounded. It depends on their age as well, I guess. But women there, well, they're talk more, but they're like, also, like, you know, name dropping here and there. And then I don't know, I just felt like, I didn't feel that I want to open up to that type of audience. I don't know, but yeah. So I've been there and I would say it's not always that way. I've definitely been in rooms that have felt that way. It's a very kind of gatekeepy

cards, very close to our chest, right? We're not going to divulge the things, all the things, all the secrets. And it's really fascinating. So I, I have a second business called collab culture, which is a membership community for female founders. And, um, one of my best friends and I founded it this January will be three years ago. So January of 2022, and we literally founded it for this reason that you're talking about, because the experiences that we had in other places were not in alignment with the experience that we were really seeking individually. And we were bound and determined to create an experience that was distinctly different. And we founded this community and it's really cool because we really prioritize going back to

what I was saying earlier about that humanizing the experience. We really prioritize creating space for people to connect on like a personal level. And we don't limit. It's not like, oh, how many digital marketing people are already in this? Oh, you already have your one. That is not the vibe. And we're constantly kind of pumping that positive kind of culture, positive phrasing around. If we can all just put our egos aside, there's actually so much that we could gain from one another and we could get wherever we want to go so much faster if we just let our pride get out of the way. So I'm so fortunate that we have been able to cultivate a space that doesn't feel that way. But I hear you because I've definitely been in the ones that

have felt that way before. And I think for men, it's just like less emotional. I don't know if it's just, again, if it's more of like how they're designed, how they do business, if that's more of a general statement. But I feel like it's not as much at least front facing. They may say things on the back end, but as far as like that feeling like in the moment, I feel like you don't feel that as much in a co-ed space. Yeah. Well, thank you so much for sharing all that. That sounds like a very interesting and fun community. So we'll make sure to share that link as well with the listeners.

Let's go into exceptional events. And I guess I want to know your background on events. And I know you love to go to the events and obviously gathering the experiences of what it takes to have a good event experience versus a bad event experience versus a mediocre event experience. What has been that journey for you? As far as planning? As far as attending to events and then taking that and planning your own exceptional one. Okay. So as far as an attendee, I think the biggest thing for me is when expectations and experience align. So I want to know there are going to be rooms that are

very tactical, maybe, you know, not as frilly, not as fun, not as whatever, that they're nitty gritty. And I want to know that going in. So my expectations are very clearly aligned. On the flip side, there are rooms that I go into that are very, I don't know, raw, raw, very inspirational, motivational, not as much tactical. And then there's kind of everything in between. And so I think just having a really clear understanding in your communication as to what to expect versus what the experience will actually be is huge because I think we lose a lot of trust with people when that doesn't happen right when we're saying one thing or we're not saying anything and then

they come in and the experience is not aligned that's really unfortunate so that's one thing that I look for when I'm choosing and kind of using that framework we talked about earlier. I have an entire like tracking mechanism that I do after the fact, right? Kind of like debrief on the event. And so if I had an experience that was not maybe optimal, I can go back and reflect when that opportunity comes back again to say, how did this feel? Was this aligned? Was, you know, is this the right room for me? Yes or no. Um, I'm also really big about creating opportunity for people to

intentionally connect. So I, again, as being a connector, it's what I like literally get energy from. And so if rooms do not provide a conducive space for that, that's really challenging for me. So I'll give you an example. If, if the format is we're hundreds of us are going to sit in rows, right? Like you're at a movie theater and we're all going to be listening to lecture style speaking for 10 hours. This is where my possible undiagnosed ADHD may come in. I literally cannot, I cannot. I'm like, I will sit for a while as long as I can. I may have to get up and move to the back of the room or something to like get up. I use, I was actually teaching at a mastermind earlier this week. And I use this analogy when we think about community, right, in whatever capacity that feels like, whether it's personally

or professionally, community is about creating connection amongst the people, right? Connection amongst each other. So if we think about if you go to a movie theater, we all go to see a movie, you could literally be sitting next to people for three hours that you don't exchange a single word with. We're all sitting in rows on literally sharing an armrest right next to each other. And we could exchange not a single word. We're all focused forward on the stage, if you will, and consuming the content. And then we go about our merry way and we leave versus if you think about a wedding, most weddings see guests at rounds or some sort of communal

style table. So you go up, you look at the seating chart, you find your name, you're like, oh yes, table 10, we're going to have the best table ever. And you go and you create this kind of micro culture amongst your table, create conversations. It's not up to the bride and groom to entertain you, right? It's up to you to create that connection with each other. So I mean, that's another thing that I really like to look for is, is there designated pockets of time throughout this experience for me to meet even one person? I'm not saying it has to be hundreds, but even to have like a meaningful conversation. And like, to your point earlier, you're like, I want to know all about someone. Like I want to

have a chance to really get to talk to them. That is something that I am looking for as well. Um, so that it feels like a purposeful experience when I'm coming out on the back end. And then the other thing this is going to seem like, so I don't want to say trivial, but silly is like really understanding the food and beverage situation because nobody likes to be hangry and that you're not going to be in the right head space. So clearly articulating, if you say food is going to be provided at an event, is it lunch? Is it snacks? Is it whatever? Should I bring stuff? I'm not saying you have to feed me a five course meal, but I just want to be like appropriately prepared because that can be frustrating too. When you go to these things and you're like, well, I didn't eat dinner

because I thought there was going to be dinner. And there's like one bag of chips and we're all like vying for it. Um, so those are some simple things that are like easy to kind of pick out ahead of time. There's so many more things that, you know, once you kind of get into it that I really look for and kind of journal on to come back to after the fact. But if you're looking at things at a surface level, those are things that I really like to look at is are they clearly articulating what I should expect? What's the food and beverage situation? Is it appropriately outlined? And then is there going to be an opportunity for me to make at least one meaningful connection. I love those. And it's so funny to mention that you mentioned food situation, because the event that I went yesterday,

they said there will be food, and it was snacks, and I was so hungry. And it was held at like a restaurant slash bar. But then the restaurant part was actually the VIP section. And they had like a line that is like, if you haven't gotten your ticket, you can't even go to those tables to actually like eat. And I'm like, bro. So I was out of there very quickly because I was so hungry. My first route was leading me to the Chinese restaurant as I was going home.

I'm like, I'm out of here. I'm hungry. Like this is like, and then they were actually saying there will be food so I distinctly like they put it in the agenda there will be food and there was just like yeah light snacks and some drinks but yeah that and again I think that's if it's light that's fine but like say that you know what I mean because you would have eaten

dinner before or whatever whatever time of day it was. And so I will specifically, even as a facilitator, I will put lunch provided and I'll even put as far as like gluten-free options or things like that, because there's a lot of people now that have dietary restrictions. So it's like, you may even have food, but what if you have food that they can't eat? So figuring out what that is, the event that I was talking about, I went to Monday. Again, these are just like trivial things that I don't expect. It has to be like bougie, but also it's just funny to see some of the things that stand out to people. And the snacks is something that continually comes up over and over.

But at the event on Monday, we, um, there was breakfast and lunch included and we went out for lunch and this spread was insane. Like it was over the top, just like delicious. It probably cost a small fortune. I'm sure. Cause it was through a resort. Um, and we were all talking at lunch about how good the food is. And it's like, what a great problem to have that people are like raving about that. But again, it was so filling. Like it was just really well done that you didn't need a bunch of other snacks and things like that

because it was like a hearty breakfast and a hearty lunch, not some like dry crusty sandwich in a box that people are going to pick apart and not eat the entire thing. Yeah. So listeners, food matters for everyone. Or at least communicating appropriately about the food. Yeah, I love that. And I also love your examples, the examples the wedding table example because it's so funny how those micro communities they can form and then the people that you sat with at that table that you just kind of like it's your mini gang yeah it bonds you so I love that and it's such a different experience than when you are just listening and sitting in

one row and not talking to each other. So I definitely value that much more as well. One more thing that I wanted to kind of add here and maybe ask your opinion on was the amount of people at the event. Like, how do you think, what do you, the better is a bigger event with hundreds of people or, um, you prefer creating more intimate experiences or both is fine as long as the three elements that you just mentioned are happening. Um, such a good question and it varies so vastly. So I'll touch on a couple of things. Um, so the table, my personal brand,

um, the events, well, the basis of the brand is cultivating experiences that feel intimate, regardless of the size. So regardless if there's, you know, our February event is 250 people, I'll host an event that's under 20 people, right? No matter if it's 20 or 250, I still want it to feel intentionally designed. So when building an event of a much larger scale, those are the things that are very, very front of mind is what are the things that are going to be ingrained into this programming to create those micro communities like we talked about at a wedding. So that's kind of that mindset is like, what do we provide people? We actually have an online community

that's included as part of the ticket for the conference. And so you can start creating more intimate connections with people on the front end and then be able to have those cascade into a live experience versus on the smaller side, obviously proximity and just being in a smaller environment offers more opportunity collectively to connect as a full group. Um, I would say as far as retreats, um,

that's something that we've been talking a lot about lately when I've been doing teaching. And I personally feel we host a retreat every year for collab culture. And then starting in 25, we're going to host two a year. I have another mastermind that I'm running that I'll host a retreat every year for Collab Culture. And then starting in 25, we're going to host two a year. I have another mastermind that I'm running that I'll host a retreat for. And I have found in my experience, anything over probably like the 15 person mark, in my opinion, is a little too large for a retreat. You can do some creative things to kind of create some more intimacy, but those experiences are really intended to be kind of this escape, kind of this detachment from reality to go and be somewhere for a couple of days. So I would say somewhere around that is really good. But even like on Sunday, I hosted this wellness event.

So I host these pop-ups, table, um, every single month and they're all different formats. So we'll do a live podcast or we'll do a content day or we'll do a wellness event, like all these different formats. And the one on Sunday was outdoor and it was all wellness inspired. So there were workouts, there was a marketplace, there was stuff like cupping, vitamin injections, chair massages, cold plunge, right? All of these things. And it was more, I would say like open house style. So you had, you know, maybe 40 people plus another 40 people that were working the event and it's like spread out, right? It's outdoors. But it was really funny because some of the feedback I was getting was like in that unstructured environment, they actually found such intimate connection where they were feeling like their health and wellness needed to be reprioritized. in whatever the format is, just asking yourself kind of to go back to the brand, how do I create

an intimate experience for someone regardless of how big it is? And that could be as simple as even putting them, like assigning them in little pods or giving them a random partner to do an activity with or whatever that looks like. But it feels like they're a human, like they're seen and they're a human and they're not just like a button, a seat in a crowd. I love that answer. And I'm so happy that you can have both, like you can have a big event and still be creating that human effect and feeling everyone is seen. So I'm so happy that for that answer, I'm like, yes, you can have both as long as you're using the same kind of framework to help them to connect with each other and have those experiences. So I'm so glad.

And what the hell, you are doing these wellness retreat experiences. That's just so random to me. I know. How many events are you organizing in a year? Man. Um, so I would say through my, through the table and collab culture, probably like 30 to 40 a year, um, depending on what it is that we have going on. And again, some of them require a lot more bandwidth, like the wellness event had a lot because it was all of the vendors. There were a lot of moving pieces. We had swag bags, we had raffles. So there were a lot of layers, um, or like the table

experience, which is the two day live event in February. That one is obviously a much more labor intensive one, but then there's other ones that are a lot more simple, whether it's like, Hey, we're going to plan a hike or we're going to go and do like a happy hour or things like that, where it's not necessarily requiring as much work, so to speak. So yeah, it just kind of depends on what all we have going on. And do you have, I guess it depends on the type of event, but do you have anyone who helps you out? Or is there things that you like to do specifically? And or do you have someone who helps you out with other things like sponsorships or

like roles? And do you divide it between you? And so yeah, I love I love this question, because it's actually in the process of pivoting for me. So it's a great, great timing. Historically, for our collab culture community, it was myself and my business partner, Stephanie for the longest time. And then in 2024, we started to bring on a team to help support us on the back end with more of like the administrative things. We also have now a second chapter up in Northern Arizona in Flagstaff. So we have a new chapter leader who has been one of our like OG members in Phoenix for since the very beginning. So she actually moved. And so we have her kind of on our admin

team now as well. For me specifically, it's kind of a mix. It's a mix of my self VA slash OBM. Um, I'm actually in the process of kind of working through like a event specialist position, mainly for the conference that is focusing more on helping with some of the marketing assets, helping with launch, helping with sponsorships. My, my, I was like, my toxic trade is I will do it all. I will absolutely. I have quite literally no business trying to do it all, but I will. And so I'm really trying to understand, do I need, let's say another VA or do I need someone who's, this is their like zone of genius, their expertise and being in the event space and traveling to so many events and doing a lot of

speaking. I've met so many incredible people that this is literally their like jam. And so I'm kind of in a season of like, that's kind of the direction I want to lean when it comes to some of the support for the bigger events is having somebody that that is literally their specialty. Wow. So it was around some of the events that I went to. And you can maybe let me know about your experience. play uh pay-to-play type of events where there are certain benefits and certain segregations between the attendees that you know if you pay more you get access to um more people specifically the events i went to like you can you get to have a round table with these people and that people uh what what is your take on the pay-to to play model? And is it something that you also do

in your events? Yeah, it kind of depends. So all different, I'm going to give you all the different examples because they're all over the place. So within collab culture, it's a membership, like a monthly subscription. So when you pay for the membership, you get access to all of our all of our programming, which offers an opportunity for you to connect every week. So we have either a virtual or an in-person opportunity every week. And in 2024, we also have an online community, so you can connect there. where we added in a CEO roundtable tier. And this came off of the heels of some of our maybe higher earners or people who had more tenure, more experience, they have large teams, they're dealing with a lot more, you know, higher revenue numbers, et cetera,

really craving an additional conversation, but not wanting to take away from the group, right? Because those topics aren't going to be relevant for the masses, if you will. For context, the group is about 140 women that are on the membership for Phoenix. So we created this tier where those women that are in the CEO roundtable are also in the signature membership. So everybody is co-mingled, if you will. And then this small group of, I think there's 16 of them, get one additional call a month, which is virtual. And then we do a quarterly in-person together. So they're still part of the core, but then they get an additional, you know, separate kind of mastermind-esque conversation. Um, and they pay at a different

tier. Uh, as far as my events on a monthly basis, those ones are all in right there. Everybody is commingled together. There's not a separation. I may do things like this wellness one. It was like, we only have a finite number of swag bags. So if you buy in this timeframe, then that's like a bonus, right? You get a swag bag. If you don't buy in this timeframe, you were still more than welcome to come. You get access to all the same things, but you don't get this, you know, perk that creates a little urgency for people to make a buying decision. Um, and then kind of on the other end with the conference in February, we have two ticket tiers for the conference. And the separation is pretty distinguishable. They're getting things

at the higher ticket tier, like proximity seating. So they're getting kind of front of the house seating. They're getting a swag bag. They're getting a headshot on site. And then they are getting a VIP night. But it's very intentionally separate from the traditional programming because I don't want in the day-to-day feel there to feel any of that separation. So we do have a VIP night that is hosted by one of our sponsor partners off-site. And there is a fireside chat with a couple of the speakers that's there, but it's detached because I think it's really awkward when you're like in an in-person setting. It's like when you go to a bar and somebody has like table service, right? And there's like these velvet ropes and it's like, no ma'am, not you. Do not pass. You can't come over here. So we did want to have a, if you will, elevated experience accessible at a different price tier, but we

didn't want it to feel like any kind of separation in the course of the day to day. So the two days of programming, aside from you have designated tables, they're not roped off. It's literally just with like little placards on the tables. And then the VIP night is off site separate. Wow. Okay. So as long as you pay attention to the experience, it's not looking like they are like different humans. No, no, no, no, no, I don't think. And I mean, again, it's the cool thing is this is one of the benefits of there being us living in a time where there's so much of this. I mean, depending on where you live, where do you live at again? I don't know. I'm in Europe. I'm in Europe. In Europe. Okay. So in, um, Phoenix and I'm in Arizona, the entrepreneurial culture is so prevalent.

Like it's literally, there's stuff popping off all the time. And so that's the cool thing about having this buffet season, if you will, where you can kind of try a bunch of stuff, see what you like, see what you don't like, and then choose accordingly. And everybody doesn't have to do it the same. And I will tell you one thing. And I think a lot of people need to hear this. It's a little bit of a hard truth, maybe a little tough love, but no one, including the event host is more responsible for your experience as an attendee than you are. And I say that with so much love because I think a lot of

times we go to these things and we're like pissed off and we're, this isn't what I expected, but we never use the tools that I referred to before to really make an educated decision if we should be in that room in the first place, right? We go out of FOMO, we go because our sister's going or because whatever, fill in the blank. And so I think when we take the onus and responsibility as a participant to say, you know, it's not Haley's problem. It's not this person's problem, that person's problem. Yeah, I may not love it. But did I do my due diligence on the front end to ensure that I should even be here in the first place. I love that. And there's one more thing I wanted to ask you, because you are like wearing old hats in the event organizing, are you able to be actually enjoying your own events? Or you're

constantly like, running around like, putting out fires? Or like, can you be present in the experience? Or just like you let it go like whatever I'm just organizing I can't have fun yeah um I have prioritized that so much more in the past couple of months in kind of the beginning of understanding I wanted to do everything because I wanted to understand how everything worked and really get a good handle on what that looked like so that I could ensure when we're looking for help that we know like how to articulate what it is that we need. As far as like the, on the conference side, there will, there's absolutely like a full team of volunteers. So a full team of volunteers, a kind of like

production manager that is like, you know, you see the people with the earpiece and they're in charge. Um, that is like the point person for attendees, for sponsors, for vendors, for whatever, having somebody else so that you can be fully present because a lot of times people buy tickets to things to be in proximity to a host as well. And listen, I'm not famous. I'm not any more special than anyone else, but I cultivate a really incredible room that people want to be in. And so they want to be able to see me, to say hello, to talk, like whatever. And I don't want to be so overwhelmed that I can't even have like a three minute conversation. So to answer your question,

yes, like the wellness event that I hosted, obviously we had all the vendors and stuff kind of responsible for themselves, but I had two people from my team there that ran check-in. They gave people all the raffle tickets, did the swag bags they handled, making sure that we got all the prizes disseminated accordingly. And we're just like on site. If we're like, Hey, can you empty the trash? Can you, I don't know, whatever, um, random things. So I think it just kind of depends. The other thing that I started doing this year, which has been a game changer is having onsite content creation, somebody else doing that. Because what I was finding is I was hosting these

incredible events. And I am so passionate about being present pictures. But but I wouldn't like I was on the opposite where I'm like, I want to be present. But I'm like, I need to be doing this, but I want to be present. And then I would leave and I'm like, shit, I have like three pictures from this three hour event. So I have a photographer that I partner with for the table events. And a lot of them we offer a kind of lifestyle type headshot opportunity for people. And so she will facilitate that and shoot with them, which is really great. And she shoots some like still shot photos for me as well. Sometimes some B roll, um, with her like DSLR camera. And then over the summer I started bringing in a like content create like a mobile content creator.

So she just comes in with her phone and her gimbal and she is just kind of like in the background taking B roll, taking,, taking at the wellness event, we had her do little sound bites with the vendors and like the little tiny microphone and just having that conversation around what we want to capture and then just trusting that somebody else will do it. That has been a game changer. And then I'm able to then utilize those resources to then showcase those events for the next ones. I love that. That's such a good tip.

Well, thank you so much for sharing all your experiences around events. And I think this conversation was so helpful in so many aspects, not just how to be a good guest, but also how to be a good host. So, yeah, I'm definitely thinking that listeners would love this episode from you. How can they connect with you? How can they find you? Yeah, I hang out mostly on Instagram. So the best place to connect with me is going to be over there. So my handle is the Haley Westfall. So T-H-E-H-A-L-E-Y-W-E-S-T-F-A-L-L. All kinds of fun and a little bit of chaos happening over there, but that's where I hang out the most. Oh, I also have a podcast, which we were talking about earlier, that is also called The Table. So that is streaming on both Apple and Spotify as

well. I love that. And also your event that's coming up in 2025. Is this still like the tickets are open for sale? Like what's the situation there? Yeah. So it's February 21st and 22nd, 2025. Tickets are open and for sale. It is called the Table Experience Live and it is a co-ed two-day live event. So we're really focused on, again, going back to kind of the cornerstone of the brand, creating an experience that feels intimate regardless of the size. So it's going to be really non-traditional programming, probably different than what you've seen previously. Over the course of the two days, we have four keynote speakers.

We have a couple panels. We have these really intentionally designed intimate round tables where you get to actually choose your seat ahead of time to secure your spot at a table with an expert to ask your questions. So they're not teaching on a topic. It's literally, let's like say it's podcasting. And so you're like, I have a specific set of questions. You're able to snag a seat at that table and get your questions answered because I want you to get the things that you need to make movement in your business right now, rather than listening to generic lessons that is like fitting a square peg in a round hole. And you're trying to make it applicable to your business, but it's not.

So we have that. We have some really cool curated connection activities throughout both days where we're not just going to be like, okay, here's an hour of free time, go make a new friend, we're actually going to make you do some work to make meaningful connection. And like I said, we also have the VIP night, which is accessible for our ultimate sign or our ultimate experience ticket holders. That's after day one, and an entire online community that is actually already open now. And we host monthly networking calls for attendees and speakers in there. We have the online community and that will extend past the event through March 31st.

I love that. And is there any online option available for this event? I mean, you do talk about the community, but I don't think I can personally fly in for the event. But the online networking community and those things like this seems so much fun. Yeah, so I do. We are not planning to stream this one. So this is the first of its kind for me. So I'm still kind of learning what is most accessible and what people have an appetite

for. But I will share with you as well, I started hosting the table community calls, which is just a free series, two networking calls a month. And they one of them is always the second Thursday of the month. And then the other one kind of hops around. So the hope is that regardless of your schedule, at least one of them can be accessible to you. And they're co-ed as well. And just a really great opportunity to create with people that are in alignment with being passionate about cultivating meaningful connections. So I will send you that link as well.

Thank you so much. I would love to share that with my listeners. I think myself, you might find me in the community after this call anyway. Thank you so much, Haley, for being here and sharing all your wisdoms. And Thank you so much, Haley, for being here and sharing all your wisdoms. And thank you so much guys for listening to this one. Even as a facilitator, I will put lunch provided and I'll even put as far as like gluten-free options or things like that, because there's a lot of people now that have dietary restrictions. So it's like, you may even have food, but what if you have food that that that they can't eat? So figuring out what that is the event that I was talking about, I went to Monday. Again, these are just like trivial things that I don't expect it has to be like bougie.

But also, it's just funny to see some of the things that stand out to people. And the snacks is something that continually comes up over and over. But at the event on Monday, we, um, there was breakfast and lunch included and we went out for lunch and this spread was insane. Like it was over the top, just like delicious. It probably cost a small fortune, I'm sure. Cause it was through a resort. And we were all talking at lunch about how good the food is. And it's like, what a great problem to have that people are like raving about that. But again, it was so filling, like it was just really well done that you didn't need a bunch of other snacks and things like that, because it was like a hearty breakfast and a hearty lunch, not some like dry, crusty sandwich in a box that people are going to pick apart and not eat the entire thing.

Yeah. So listeners, food matters for everyone. Or at least communicating appropriately about the food. Yeah, I love that. And I also love your examples, the vetting table example, because it's so funny how those micro communities they can form and then the people that you sat with at that table that you just kind of like, it's your mini gang. Yeah, it bonds you. So I love that. And it's such a different experience than when you are just

listening and sitting in one row and not talking to each other so I definitely value that much more as well one more thing that I wanted to kind of add here and maybe ask your opinion on was the amount of people at the event like how do you think what do do you think the better is a bigger event with hundreds of people or you prefer creating more intimate experiences or both is fine as long as the three elements that you just mentioned are happening? Such a good question. And it varies so vastly. So I'll touch on a couple things. So the table, my that's under 20 people, right? No matter if it's 20 or 250, I still want it to feel intentionally designed. So when building an event of a much larger scale, those are the things that are very, very front of mind is what are the

things that are going to be ingrained into this programming to create those micro communities, like we talked about at a wedding. So that's kind of that mindset is like, what do we provide people? We actually have an online community that's included as part of the ticket for the conference. And so you can start creating more intimate connections with people on the front end and then be able to have those cascade into a live experience versus on the smaller side, obviously proximity and just being in a smaller environment offers more opportunity collectively to connect as a full group. I would say as far as retreats, that's something that we've been talking a lot about lately when I've been doing

teaching. And I personally feel we host a retreat every year for collab culture. And then starting in 25, we're going to host two a year I have another mastermind that I'm running that I'll host a retreat for and I have found in my experience anything over probably like the 15 person mark in my opinion is a little too large for a retreat you can do some creative things to kind of create some more intimacy, but those experiences are really intended to be kind of this escape, kind of this detachment from reality to go and be somewhere for a couple of days. So I would say somewhere around that is really good. But even like on Sunday, I hosted this wellness event. So I host these pop-ups the table, um, every single month and they're all different formats.

So we'll do a live podcast or we'll do a content day or we'll do a wellness event, like all these different formats. And the one on Sunday was outdoor and it was all wellness inspired. So there were workouts, there was a marketplace, there was stuff like cupping, vitamin injections, chair massages, cold plunge, right? All of these things. And it was more, I would say like open house style. So you had, you know, maybe 40 people plus another 40 people that were working the event and it's like spread out, right? It's outdoors. But it was really funny because some of the feedback I was getting was like in that unstructured environment, they actually found such intimate connection where they

were able to kind of sit and have these conversations with, we had like a therapist who specializes in like EMDR treatment for trauma. We had a chiropractor, we had a gut supplement company, like all these different people. And they could kind of break off and talk about where they were feeling like their health and wellness needed to be reprioritized. So again, I think it, I know people are like, tell me the magic number. I don't think there is one, but what I would say is in whatever the format is, just asking yourself kind of to go back to the brand, how do I create an intimate experience for someone regardless of how big it is?

And that could be as simple as even putting them, like assigning them in little pods or giving them a random partner to do an activity with or whatever that looks like. But it feels like they're a human, like they're seen and they're a human and they're not just like a button, a seat in a crowd. I love that answer. And I'm so happy that you can have both, like you can have a big event and still be creating that human effect and feeling everyone is seen. So I'm so happy that for that answer, I'm like, yes, you can have both as long as you're using the same kind of framework to help them to connect with each other and have

those experiences so I'm so glad and what the hell you are doing these wellness retreat experiences that that's just so random to me I know how many events are you organizing in a year? Man, so I would say through my through the table and collab culture, probably like 30 to 40 a year, depending on what it is that we have going on. And again, some of them require a lot more bandwidth, like the wellness event had a lot because it was all of the vendors, there were a lot of moving pieces, we had swag bags, we had raffles. So there were a lot of layers, or like the table experience, which is the two day live event in February, that one is obviously a much more labor intensive one. But then there's other ones that are a lot more simple, whether it's like, hey, we're going to plan a hike, or we're going to go and do like a happy hour or things like that, where it's not necessarily

requiring as much work, so to speak. So yeah, it just kind of depends on what all we have going on. And do you have, I guess it depends on the type of event, but do you have anyone who helps you out? Or is there things that you like to do specifically? And or do you have someone who helps you out with other things like sponsorships or like roles? And do you divide it between you and someone else? I love this question because it's actually in the process of pivoting for me. So it's great timing. Historically for our collab culture community, it was myself and my business partner, Stephanie,

for the longest time. And then in 2024, we started to bring on a team to help support us on the backend with more of like the administrative things. We also have now a second chapter up in Northern Arizona and Flagstaff. So we have a new chapter leader who has been one of our like OG members in Phoenix for, since the very beginning. So she actually moved. And so we have her kind of on our admin team now as well. Um, For me specifically, it's kind of a mix. It's a mix of myself, VA slash OBM. I'm actually

in the process of kind of working through like a event specialist position, mainly for the conference that is focusing more on helping with some of the marketing assets, helping with launch, helping with sponsorships. My, my, I was like, my toxic trade is I will do it all. I will absolutely. I have quite literally no business trying to do it all, but I will. And so I'm really trying to understand, do I need, let's say another VA or do I need someone who's, this is their like zone of genius, their expertise and being in the event space and traveling to so many events and doing a lot of speaking. I've met so many incredible people that this is literally their like jam.

And so I'm kind of in a season of like, that's kind of the direction I want to lean when it comes to some of the support for the bigger events is having somebody that that is literally their specialty. Wow. There are a lot of like pay-to-play type of events where there are certain benefits and certain segregations between the attendees that, you know, if you pay more, you get access to more people specifically. The events I went to, like you get to have a roundtable with these people and that people uh what what is your take on the pay-to-play model and um is it something that you also do in your events yeah it kind of depends so all different i'm going to give you all the different examples because they're all over the place so within collab culture it's a membership like a monthly subscription so when you pay for the membership you get access to all of our, all of our programming, which offers an opportunity for you to connect every week. So we

have either a virtual or an in-person opportunity every week. And in 2024, and we also have an online community, so you can connect there. In 2024, we added in a CEO roundtable tier and this came off of the heels of some of our maybe higher earners or people who had more tenure more experience they have large teams they're dealing with a lot more you know higher revenue numbers Etc really craving an additional conversation but not wanting to take away from the group, right? Because those topics aren't going to be relevant for the masses, if you will. For context, the group is about 140 women that are on the membership for Phoenix. So we created this tier where those women that are in the CEO roundtable are also in the signature membership. So everybody is co-mingled, if you will. And then this small

group of, I think there's 16 of them, get one additional call a month, which is virtual. And then we do a quarterly in-person together. So they're still part of the core, but then they get an additional, you know, separate kind of mastermind-esque conversation and they pay at a different tier. As far as my events on a monthly basis, those ones are all in, right? Everybody is commingled together. There's not a separation. I may do things like this wellness one. It was like, we only have a finite number of swag bags. So if you buy in this timeframe, then that's like a bonus, right? You get a swag bag. If you don't buy in this timeframe, you were still more than welcome to come. You get access to all

the same things, but you don't get this, you know, perk that creates a little urgency for people to make a buying decision. Um, and then kind of on the other end with the conference in February, we have two ticket tiers for the conference. And the separation is pretty distinguishable. They're getting things at the higher ticket tier like proximity seating. So they're getting kind of front of the house seating. They're getting a swag bag. They're getting a headshot on site. seating. They're getting a swag bag. They're getting a headshot on site.

And then they are getting a VIP night, but it's very intentionally separate from the traditional programming because I don't want in the day to day feel there to feel any of that separation. So we do have a VIP night that is hosted by one of our sponsor partners off site. And there is a fireside chat with a couple of the speakers that's there, but it's detached because I think it's really awkward when you're like in an in-person setting. It's like when you go to a bar and somebody has like table service, right? And there's like these velvet ropes and it's like, no ma'am, not you. Do not pass. You can't come over here. So we did want to have a, if you will, elevated experience

accessible at a different price tier, but we didn't want it to feel like any kind of separation in the course of the day to day. So the two days of programming, aside from you have designated tables, they're not roped off. It's literally just with like little placards on the tables. And then the VIP night is off site separate. Wow. Okay. So as long as you pay attention to the experience, it's not looking like they are like different humans. And no, no, no, no, I don't think and I mean, again, it's the cool thing is, this is one of the benefits of there being us living in a time where there's so much of this. I mean, depending on where you live, where do you live at? Again? I don't know. I'm in Europe. I'm in Europe, In Europe. Okay. So in Phoenix and I'm in Arizona, the entrepreneurial culture is so prevalent.

Like it's literally, there's stuff popping off all the time. And so that's the cool thing about having this buffet season, if you will, where you can kind of try a bunch of stuff, see what you like, see what you don't like, and then choose accordingly. Um, and everybody doesn't have to do it the same. And I will tell you one thing. And, uh, I think a lot of people need to hear this. It's a little bit of a hard truth, maybe a little tough love, but no one, including the event host is more responsible for your experience as an attendee than you are. And I say that with so much love because I think a lot of times we go to these things and we're like pissed off and we're, this isn't what I expected. But we never use the tools that I referred to before

to really make an educated decision if we should be in that room in the first place, right? We go out of FOMO, we go because our sister's going or because whatever, fill in the blank. And so I think when we take the onus and responsibility as a participant to say, you know, it's not Haley's problem, it's not this person's problem, that person's problem. Yeah, I may not love it,

but did I do my due diligence on the front end to ensure that I should even be here in the first place? I love it. But did I do my due diligence on the front end to ensure that I should even be here in the first place? I love that. And there's one more thing I wanted to ask you, because you are like wearing old hats in the event organizing, are you able to be actually enjoying your own events? Or you're constantly like, running around like, putting out fires? fires or like can you be present in the experience or just like you let it go like whatever I'm just organizing I can't have fun yeah um I have prioritized that so much more in the past couple of months in kind of the beginning of understanding I wanted to do everything because I wanted to understand how everything worked

and really get a good handle on what that looked like so that I could ensure when we're looking for help that we know like how to articulate what it is that we need. As far as like on the conference side, there will, there's absolutely like a full team of volunteers. So a full team of volunteers, a kind of like production manager that is like, you know, you see the people with the earpiece and they're in charge. Um, that is like the point person for attendees, for sponsors, for vendors, for whatever, having somebody else so that you can be fully present because a lot of times people buy tickets to things to be in proximity to a host as well. And listen, I'm not famous.

I'm not any more special than anyone else. But I cultivate a really incredible room that people want to be in. And so they want to be able to see me, to say hello, to talk, like whatever. And I don't want to be so overwhelmed that I can't even have like a three minute conversation. So to answer your question, yes, like the wellness event that I hosted, obviously we had all the vendors and stuff kind of responsible for themselves, but I had two people from my team there that ran check-in. They gave people all the raffle tickets, did the swag bags they handled, making sure that we got all the prizes disseminated accordingly. And we're just like on site. If we're like, Hey, can you empty the trash? Can you, I don't know, whatever, um, random things. So I think it just kind of depends. The other thing

that I started doing this year, which has been a game changer is having onsite content creation, somebody else doing that. Because what I was finding is I was hosting these incredible events and I am so passionate about being present, but, but I wouldn't like, I was on the opposite where I'm like, I want to be present, but I'm like, I need to be doing this, but I want to be present. And then I would leave and I'm like, shit, I have like three pictures from this like three hour event. Um, so I have a photographer that I partner with for the table events. And a lot of them, we offer a kind of lifestyle type headshot opportunity for people. And so she will facilitate that and shoot with them which is really great and she shoots some like still shot photos for me as well sometimes some b-roll with her like dslr camera and then

over the summer I started bringing in a like content create like a mobile content creator so she just comes in with her phone and her gimbal and she is just kind of like in the background taking b-roll taking at the wellness event we had her do little sound bites with the vendors and like the little tiny microphone and just having that conversation around what we want to capture and then just trusting that somebody else will do it that has been a game changer. And then I'm able to then utilize those resources to then showcase those events for the next ones. I love that. That's such a good tip. Well, thank you so much for sharing all your experiences around events. And I think this conversation was so helpful in so many aspects, not just how to be a good guest, but also how to be a good host. So yeah, I'm definitely thinking that listeners would love

this episode from you. How can they connect with you? How can they find you? Yeah, I hang out mostly on Instagram. So the best place to connect with me is goingHaleyWestfall. So T-H-E-H-A-L-E-Y-W-E-S-T-F-A-L-L. All kinds of fun and a little bit of chaos happening over there, but that's where I hang out the most. Oh, I also have a podcast, which we were talking about earlier, that is also called The Table.

So that is streaming on both Apple and Spotify as well. I love that. And also your event that is coming up in 2025. Is this still like the tickets are open for sale? Like what's the situation there? Yeah. So it's February 21st and 22nd, 2025. Tickets are open and for sale. It is called the Table Experience Live and it is a co-ed two two day live event. So we're really focused on, again, going back to kind of the cornerstone of the brand, creating an experience that feels intimate, regardless of the size. So it's going to be really non-traditional programming, probably different

than what you've seen previously. Um, over the course of the two days, we have four keynote speakers. We have a couple panels. We have these really intentionally designed intimate round tables where you get to actually choose your seat ahead of time to secure your spot at a table with an expert to ask your questions. So they're not teaching on a topic. It's literally, let's like say it's podcasting. And so you're like, I have a specific set of questions. You're able to snag a seat at that table and get your questions answered because I want you to get the things that you need to make movement in your business right now, rather than listening to generic lessons that is like fitting a square peg in a round hole. And you're trying to make it applicable

to your business, but it's not. Um. So we have that. We have some really cool curated connection activities throughout both days where we're not just going to be like, okay, here's an hour of free time. Go make a new friend. We're actually going to make you do some work to make meaningful connection. And like I said, we also have the VIP night, which is accessible for our ultimate experience ticket holders. That's after day one and an entire online community that is actually already open now. And we host monthly networking calls for attendees and speakers in there. We have the online community and that will extend past the event through March 31st. I love that. And is there any online option available for this

event? I mean, you do talk about the community, but I don't think I can personally fly in for the event. But the online networking community and those things like they seem so much fun. Yeah, so I do. We are not planning to stream this one. So this is the first of its kind for me. So I'm still kind of learning what is most accessible and what people have an appetite for. But I will share with you as well, I started hosting the table community calls, which is just a free series, two networking calls a month. And they one of them is always the second Thursday of the month, and then the other one kind of hops around. So the hope is

that regardless of your schedule, at least one of them can be accessible to you and their co-ed as well. And just a really great opportunity to create with people that are in alignment with being passionate about cultivating meaningful connections. So I will send you that link as well. Thank you so much. I would love to share that with my listeners. I think myself, you might find me in the community after this call anyway. Thank you so much, Haley, for being here and sharing all your wisdoms. And thank you so much, guys, for listening to this one.