Omnichannel - Geni Cor - How to build a 6-figure Personal Brand On LinkedIn?

Episode Date: September 28, 2021

Send us a text podcast RSS Geni is a LinkedIn consultant and business coach who has made over $120k in personal sales in 18 months and has helped her clients make over $500k leveraging their personal brand and selling strategies on linkedin. In 2020 she was named one of the Top 10 LinkedIn coaches to follow on yahoo! finance and launched her program “LinkedIn Mastery”. Contact Geni! Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

Welcome, everybody. You are listening to the Omni Channel podcast, a podcast from digital marketers to digital marketers. I'm your host, Dominique Caldegrant, and my mission is to help fellow marketers and entrepreneurs to grow their businesses online. So buckle up and let's an absolute linkedin wizard you guys she's going to talk to you about how to build a six-figure personal brand only using linkedin you guys are going to be learning so much from this conversation alone so keep on listening thank learning so much from this conversation alone. So keep on listening.

Thank you so much, Jenny, for coming. I wanted to talk to you about LinkedIn marketing specifically, because when I've seen your Facebook page, I was like, I need to talk to this girl. She is doing something that is not very common in the practice as well. So I wanted to make sure that I have you in the podcast and just tell me about why LinkedIn? How did you become a LinkedIn marketing expert? Yeah, well, LinkedIn is a very untapped platform.

And I was building my agency back in. So I moved to London. So I'm originally from Spain, from Barcelona. and it was my dream to move to London. And I was like, okay, I want to move to London and I want to establish my own business, my own agency back then. So I started with jewelry and I started with doing like some e-commerce and I started like with email, regional stuff and then I then switch or transition to financial advisors and they were on LinkedIn it's like okay I need to make this work

and I got a lot of LinkedIn courses but a lot of them were like not good because they don't actually tell you how to get clients like from the process of someone lands into your profile they see your content then you talk to them you get them on a call and you close them no one was was talking about that yeah everyone was just like oh yeah social selling score and all of those vanity metrics like um so i had to figure a lot of things out myself and it was um it was hard at the beginning because like honestly it's not that you have like a plug and play system and then out of desperation I think I made it work so probably in the first in the first week of me using everything I learned like 12 calls which was good and then pandemic hit um but I was lucky enough um to have inbound

leads so my first two agency clients worked and came to me on LinkedIn and it was such an easy sale um and then from there I still like sharing my results and then people started to comment on me. It's like, Jenny, can you please help me? And from there, it transitioned to basically consulting other entrepreneurs, other coaches, and basically it went like that. Yeah. I'm not sure if you're familiar with that, but there's a lot of people that say that LinkedIn is only for B2B. It's only for business to business. Will you agree with that?

Yeah. Yeah, finally. I know some people that are selling products, but I don't think it would be as good as Facebook is or Facebook marketplace. For me, it's like, yeah's it's b2b 100 um and i also saw in your profile that right now you're helping coaches specifically scale their their business up to 10k um by using linkedin like how's that process look looks like for you and why coaches why did you pick them specifically yeah well I help coaches consultants and also service-based businesses but I've been mainly working more with coaches so basically I pick

coaches because I'm one myself and I really want to give them what I didn't have at the very beginning um give them that um the strategy the support everything kind of like the roadmap plaque and plate um and I did coaches because like that's what people wanted um a lot of people start like talking to me on LinkedIn where coaches are consultants like okay yeah let me see if I can help you out on that and so it's sort of like that and and yeah like right now we're helping coaches uh skills 10k or 20k whatever they want to do or optimize their processes in there um it's been it's been eventful it's been interesting to see is this is linkedin enough by the way in today's world? What do you think for coaches

to scale or for consultants to scale? Is this only enough to get into that 10K or should they focus on other platform at the same time? Or do you think that you have to pick with one and you have to stick with that? Like, what's your take on that? Yeah, that's such a great question. So I would say that if they want to scale to 10K, LinkedIn is enough for sure. But what I would say is I started combining Facebook with that. So a lot of the traffic that's coming to my LinkedIn profile, I'm sending them to my Facebook group. trainings and that is like what actually like at scale because or even with facebook if you're only using facebook there will be a point that you will need to start having other platforms so you don't put all your eggs in one basket but linkedin is probably enough for 10 even 20k um but i teach my clients on how to drive that qualified traffic to a Facebook group so they can close faster as well. But LinkedIn alone would be enough for six figures. Would you like to share with the listeners like some very quick tips on how to optimize a LinkedIn profile in order to attract clients? Because I've seen in your messaging

that you don't like to promote cold messaging and being ghosted by prospects. What is a simple trick that everyone can use to apply to their profiles? And how can you advise people on that who don't know where to start out? Just, they just created a LinkedIn account. Yeah.

Yeah, finally, like I am all against cold pitches, cold DMs. I receive them every single day. Me too, I never read them. Yeah, it's like, it's so annoying. Especially if it's a marketing email with in-mail, you know? Yeah, yeah. Oh, it's a marketing email with in-mail, you know? Yeah, yeah. Like, oh, that's horrible.

Yeah. So I would say that the way to treat your profile would be like a funnel. Because that's the way I treat mine. So you have to keep in mind like the top of the funnel and the bottom of the funnel. Top of the funnel being people that are not ready to buy but they are consuming all your content and that would download like for example if you have a free guide or something like that and then slowly like nurture them to the bottom of the funnel which is where you will have your calendar for them to book or like a master class be master class masterclass. And then from there, you upsell them to the high ticket offer.

But also what I would say is to have really clear of who you are serving, like who's your niche, what's the main problem and what is the main solution, like what's the main transformation. So for example, my case would be, I know a lot of people are using LinkedIn, but not a lot of them are making money on the platform and a lot of people are using linkedin but not a lot of them are making money on the platform and a lot of them are being ghosted um so that's what i that's what i help them avoid to be close to on the platform just send call peaches are going nowhere so i would say that um have really clear who you serve what you do how do you help them and also keep in

mind that treat it as a as a landing place but as a funnel and keep in mind like what is the first step your audience need to take and the last step they need to take for to send like to jump on a call with you and close them okay so so let's assume that I clearly know who I'm targeting and I clearly started to make content. Like how often do I need to produce content on my LinkedIn profile? Yeah, I would say from my perspective on this is I would say from Monday to Friday, one piece of content per day. Oh, wow. That's a lot of content.

Well, it's like five pieces per week it's not that for example on facebook you can also have two you post in every single day but you could be posting three a week but also what you put in is what you get out you will not get inbound leads coming your way if you barely post content um and it will also help you to generate leads faster the conversion rate it will be higher as well because they will start building some familiarity with your brand and it's just building up your personal brand and your authority um but i would say five pieces of content per week how long does it take for someone to, when they start working with you,

to actually start seeing results and generating those first clients? Yeah, I mean, that depends. But what we've been seeing is on the first 30 days or in the first two weeks, we've seen also in the first week that they closed um three clients that depends on the person and on their work ethic but the family on the first let's say four four to six

weeks if they have no idea about linkedin they have no audience no nothing that is how long it would take them if they have been using linked they have been closing deals they have already like some sort of audience established then that will be way like for example two weeks let's say or even less but it depends on what stage they're at with the LinkedIn journey okay so it all depends on if you're familiar with the platform or if you're a brand new person and it also depends on the frequency and the amount of work they actually put together a bunch of people with the same interest artist is there something similar in LinkedIn I have no idea because I've never used the platform for yeah yeah for sure it's a great question too um on LinkedIn you can also use groups the only difference is that they barely have an engagement but that

doesn't mean again that there is not people like actually going through what it's being shared on the groups. So myself, I use LinkedIn groups a lot to just connect, share value, share content with them. different influencers they're like way ahead of me in my same industry and what I do is I just comment on their posts I just engage with comments of other people I start connecting with those with the people that engage in their posts and that's also how you start building a more targeted audience and then also using sales navigator it's as simple as you just typing business coach or business consultant and you have the entire list. You just need to know how to approach them the right way. So how do you go about, again, building your list? I think you mentioned that you can research.

Do I need to build a list of like a hit list of like the top influencers that are ahead of me? And do I have to do some research as well or just like how do you go about just creating that hit list yeah for sure um in my case what I have is a top five list of influencers in my space um and by influencers we are talking about people that have let's say 30,000 3,000 followers obviously I have to have engagement on their content um so I just build like the top five and then I make sure that every day I comment and I engage with their content as well because a lot of them then will just engage with your content and if

they do that means that all their entire network will see that they engage with your content even if you're not connected with them wow and that that is just kind of like a pool of people and of leads you will have to just work work on those so that's something that I found really interesting um and it's been working quite well I think I got like three or four clients out of this strategy alone so it was real powerful for sure so how's the process look looking like working with you like do you consult one-on-one do you have um like a mastermind like like what is the process of? So just walk me through once I want to work with you, like how does it look like for anyone who's interested?

Yeah, so right now we have a program, Mastermind, and it's a hybrid of different trainings involving my team as well. One-on-one sessions, Q&A q a calls every week it's a very hands-on program very um hands-on on accountability because that's really important and it's a plug and play system really it's everything that i've learned this past two years everything i invested into put in like a 12-week program and that's how I do it and then we have like a higher mastermind which is one-on-one which is for people that are already making let's say 20k 50k a month um with other sources and some with LinkedIn so we just take a look at their entire systems optimization uh delivery appointment setting it's kind of like more of a general view

on what it takes to scale the business's experience um so that's the one that we have like the higher higher program but right now we are working a lot on the linkedin mastery program which is the one that we take people from 0 5 to 10k 20k 30k so that would be in initially like an online online course or like a coaching session yeah it's not it's not a course um it it's it's like a consulting program so we we have for example one-on-one calls then we have weekly calls uh Q&A group calls. Then we also have a lot of trainings that are recorded. So it's like plug and play. They can watch it implemented.

Then we set up a call with them to make sure that everything is being executed. And that's basically how we operate we we chose this this type of um way to deliver because um we've had or i personally consulted like 10 to 12 people one-on-one um and then because you can you just only you only have 24 hours in a day yeah that you can do so if you want to reach more people then you will need to kind of do a group coaching or like a program that will allow more people to get into a program and that's basically what we what we did we just had all the feedback from these 12 people and then we put it into a program so like results honestly are are there you just need to follow everything because there's no way that you will not get results if you follow the

entire blueprint that we actually give you uh what is the biggest mistake that you see people on LinkedIn making? Well, there are a lot, but the biggest one is they just not engaging with other people and just throwing cold DMs out there, hoping it sticks. It doesn't work like that. It doesn't work like that. People do business with people that they like business with people that they lie with people that they have some sort of similarity with um a lot of another big mistake is them not building their personal brand starting with automation right away and and just getting their account banned um that happened to me when i was getting started too really yeah yeah yeah yeah that's a big no-no for sure um so and probably another big mistake is them not taking seriously not being consistent you cannot have like one week of posting content and then you don't post any more content till two to three weeks later it doesn't work like that there's a lot of business that can be and

then a lot of revenue on the table on linkedin you just need to leverage it the right way build the right connections the right way and then it's a matter of how many people you can you can reach with one post and just keep the ball rolling from there um Is there any paid option like on Facebook that you can boost your post? I don't know. I'm asking you. Yeah. No, you could do like LinkedIn ads with the business page,

but I do not recommend. Everything that we do is probably organic and I've done paid ads before. Why would you not recommend it, by the way? Yeah, we don't recommend it because you cannot do an ad with an individual page like facebook like you need a um a business page and like a business image kind of like more of a corporate kind of image um linkedin ads are also way more expensive than facebook ads i know because i've done Facebook ads and LinkedIn ads.

So with a budget of 2K, you will probably not see as much results. And if you have like 3 to 5K, and if you're getting started or like if you're 20K, but you have to throw like 5K on those type of ads, which is done, don't, don't recommend it. If you were, for example, like a corporate or a corporate advisor or something, or like a financial advisor or something like that, then probably, but if we're talking about coaches, career coach, health and wellness coach, that I don't think that that would be um like a good way to go or for example if you have an agency maybe then yes and if your term is on LinkedIn for sure so for organizations I would say yes but for individuals I would say

Oregonic works so super well um there is a section in my podcast where I ask entrepreneurs what were their biggest fuck-ups in their career. If you had to think about what was your biggest fuck-up, what would you say? Oh my gosh. Spending money on LinkedIn ads, maybe. I love that question. i love that section i love that question too um oh i had a lot um my biggest one was when i did automation and i had no idea of who i was sending the messages to i just was desperate to get clients so I just went to

LinkedIn sales and said financial advisor and I just didn't care about their location their names anything I just put that on automation and I just like let it let it go and um yeah I had some calls from that but like I had no sales and then my account got banned and I wasn't able to get my account back until like two months later so my entire like lead gen was gone that was the biggest one and also like when you're like going and doing that thing um I remember that I was just replying to messages and I was just switching names. So instead of John, I said Michael or instead of, and I was like, oh my goodness. So it was, yeah, that was the biggest one, honestly. But you learn from those mistakes, but that was the biggest one or sending a lot of spam

messages, like seven follow-up messages when they even like the first one and it's just like hey here here's my service we do this we do that let me know if you have time for a chat without even caring about their problems the situation their goals if they even need me or not oh that was um it was two years ago that was a big one for sure yeah um when it comes to follow-up messages um do you always let people come to you by the way like do you let you know or do you advise your clients to let people contact them or do you also somewhat promote outreach like organic outreach as well but not being super spammy and not sending seven follow-up messages like what do you what's your take on that yeah um obviously you have to have

outbound um myself I have inbound coming but I always have outbound too because um if anyone tells you that they don't do any outbound meaning not one single message and everything is inbound i mean maybe they're doing so super good but no outbound zero i mean that's suspicious because everyone you have to have up and you have to be out there in order to have inbound inbound is not going to happen if you don't have outbound if you don't have your like people talking to people you're having your brand out there um so i would say that yes you will need to have outbound but you don't need to chase people you're just having a conversation but this type of outbound is kind of like a warm one. So that means that you will not reach out to someone that you haven't commented on a post or they have commented back on one of your comments

or they have, for example, liked and comment one of your posts or view your profile or view your story. You will not reach out to someone that you never had any touch with because that doesn't work. That's not efficient. So when I say outbound adbone is a type of when someone like does some sort of action or takes some sort of action on your profile then you can go and be like hey thanks so much for visiting my profile i really appreciate it i'm curious what stood out to you what made you drop by

and then you from there you start conversation that's different and just sort of mean everything be like hey I'm Jenny Kaur I'm a LinkedIn consultant and I can help you I can help you I can help you yeah yeah it's like that doesn't work so anyone like no don't do that that doesn't work honestly yeah I feel like everyone especially now on Facebook I've seen that people just So anyone like, no, don't do that. That doesn't work, honestly. Yeah, I feel like everyone, especially now on Facebook, I've seen that people just want to help me every day. Like I've received messages of how to scale my coaching business to seven figures, but I'm not even a coach, but it's fine. But that's just very common.

But I do feel like because everyone wants to just help help help you just get lost in translation and just don't even know who to trust anymore so um that is really good advice that there has to be that initial connection whether it's a story view like a profile visit because then you have leverage as well to say like hey why did you friend me on Facebook like with you I think that was the like, hey, what did you find me on Facebook? Like with you, I think that was the same. That was exactly what happened. You sent me a message and I completely forgotten why.

And I was like, hey, wait a second. Why did I add her? And I checked back your profile. Yeah, I know why. Because she's an awesome LinkedIn wizard and I need to talk to her. So I think that happened with us as well. Yeah, like honestly, building relationships is the number one thing. And it's so funny

because it's what a lot of our clients and a lot of people in the industry are struggling with. Like you're not gonna close someone on a 5K, 7K, 10K program if you don't have, if you first don't live with value, then you build a relationship and then you try to find if you first don't like with value then you build a relationship meaning you try to find if they are strong with something and if they're strong with something you will need to see if you can help them or not then if you can help and you just ask for a call because

like it's it's like a disservice if you don't do but if they are doing all right and they don't need your help then what's the point of like asking for a call or just asking for a call with within the first message it's like hey here's what i do um would you like to grab a few minutes in a call i know that i can probably create results um i have one of this of this um emails today it's like well um thanks so much i really appreciate it but like you don't even know me you don't even know my business you don't even know if i need help or i don't need help you don't even know in my if i'm a good fit for your program or not you don't know anything because you haven't even care about building that relationship and that rapport in the first place so you don't even have you haven't

even earned the right to ask me for a call like every time that i ask for a call is because i earned the right in the conversation and every time someone I ask for a call is because I earned the right in the conversation and every time someone spooks a call with me it's because they earned the right to jump on a call with me or someone from my team but a lot of people they just feel like they can just pitch you a call right away and you will say yes um so that's really what's what I see that's happened a lot um but that would be my my take on that um yeah I think that's very true especially uh with with consultants and coaches who have like free discovery calls I'm sure you have something similar when when you get into talking to people first and see and if you can help them and just assess their situation

um but you mentioned very interestingly that you said okay at the first message i'm not going to pitch them and just drop my calling you know i can help you no there's my calling so so um again you said you have to earn that like when is a good time if um there is an okay let's imagine there is someone viewed my profile like my my post um then i will message them to check in um like how would that process look like because you said don't drop your calling right away do you think that they would open up to you and be like so what's your business struggle oh i don't know i don't think that's even that it's just um not realistic to have people open up to a stranger, right? Yeah, yeah.

I think you have to lead as if you are talking with a friend, really. It doesn't matter if it's a CEO of whatever company. It is not easy for people to open up, and I think for ourselves as well, to open up to our own struggles, right? But I think that whenever as well to open up to our own struggles right but I think that when when whenever I talk with someone uh like the first thing I do is I just get some background information about their um about their business where they are at like for how long have they

been doing this how many clients they have and um it's also a way of pre-college hiring them it's like okay would it be able to actually help this person and i'm like oh and and what like how's how i know if they're launching an offer how's that going for you or what are your goals and oh amazing like are you are you like close to achieving that oh no actually i'm struggling with this amazing when you find a point that you struggle with you just lead with that oh amazing i hear you like what point that you struggle with, you just lead with that. Oh, amazing. I hear you. What do you feel you're struggling with right now? What's the main issue with that? And then from there, you just uncover more struggles they have.

And then you will be able to ask for a call and be able to actually get a call booked. It has to be really organically. It has to build up um the conversation the report and be really genuine and authentic because like people actually can really tell from miles away when you're being so fake and when you're just following the script like copy and paste it like a robot um obviously you need to know how to where to lead the conversation but um i every time that i use scripts they never worked and and probably this way of building this standard relationships with people it's like the best way not only for me but for my appointment centers as well for my team

um and it works real well wow i think they're super important as well that you build that relationship you don't copy paste and you try to get to the root cause of the problem in a genuine way that you're genuinely interested. You need to go soon. But before you go, is there any books that you would recommend to the listeners that really helped you or even courses that helped you to get to where you are right now uh that's a great question what I would say is more than books um I always say this mindset is everything in business so I heard like I I listened to a lot of podcasts first time in the morning, South of the Moment or business podcasts or whatever that is. When it comes to courses, I would say try and find as much information as you can on LinkedIn resources or on Facebook or on YouTube. Also, my Facebook group is open for anyone that wants to join. I do weekly live trainings there. So, and just try to like them trying to just get their feet wet before

they even invest into a program. Cause I did that and it wasn't the right program for me. And I already know everything they were talking about. So that's a lot of money down the toilet but um but yeah and just be consistent with one thing that you're doing every day and if it doesn't work in the first 30 days that's fine it's the first 30 days i've been doing this for three years now almost and just like give it time and just always have in mind this goal of, okay, what am I doing this? What am I talking with this person? What am I posting this post today? Like what do I want people to do when they see my post or when they see my name on there or when they talk to me?

How do I want them to feel? And then everything is going to build up from there. Yeah, those are great advices as well um that you constantly develop yourself constantly better yourself in order for you to be to be more adequate and better at your job um for the listeners who wants to get in contact with you would you mind sharing your your availabilities your contact info as well yeah of course they can contact me on linkedin so um jenny core slash b2b consultant i'm always in there they can also contact me on instagram it's jenny core or they can contact me on facebook jenny core with two eyes and yeah i'm always like either on LinkedIn and Facebook and or

on Instagram well I'm not going to keep you up any longer because I know you have to run do you have any plans do you want to grow your business like as far as your future goes you mentioned about um creating a program that's more even more like one-on-one or high ticket like uh what how do you see yourself in the future yeah that's a great question um right now we're working towards multiple successors um same the right foundation the right team i think one of the most important things is to have the right team um because even if you have a great offer and a great audience you also need to have a great team a player team um and probably by next year we're going to scale that to seven figures and then we will be able to see and assess um what type of businesses would like have more impact with our

um seven figure mastermind and how we can like help them further with linkedin and with like groups like with with teams of people that we will need to to train that's more of of like in the horizon right now because obviously our focus is on getting the best results for all of our clients coaches consultants but um that's what we're working on and basically we would just we just want to disrupt entire linkedin industry because there there's a lot of people that needs to be educated on the platform what's possible within the platform like i've made six figures only on linkedin so i know it's possible which is to spread more awareness and really educate more people that it is possible alongside if they use Facebook and Instagram for them to use LinkedIn. And that is not all just for

corporate people. It's like for people like normal people like me, like you, or for anyone that really want to make it work for them. All right. Thank you so much, Jenny, for being here and for the awesome advices. I'll make sure to put all your links in the description so everyone can contact you and work with you and if they need help with to really boost their LinkedIn marketing and make sure that they reach the right persons. All right. For sure much thanks so much for having me um you're welcome yeah we will keep in touch for sure and i hope this was helpful for your audience too no it was definitely it was i learned so much i'm gonna go back to linkedin i'm just gonna do something with my problem because i haven't been in there for ages amazing well have a nice day

and thank you so much for having me on good luck good luck talk to you bye bye thank you so much for listening to this episode again if you'd like to work with jenny and boost up your linkedin game you can reach out to her i'm going to put all her socials in the description of this podcast thank you so much for listening and I'll see you guys next time.