Omnichannel - Himani Jane - Scaling Live Launches past $100k-500k

Episode Date: November 8, 2021

Send us a text podcast RSS Himani Jane is a Sales Expert who builds and installs Sales Closing Systems for Live Launches to empower coaches to automate, accelerate and scale their coaching business past $100-500k in just 8 weeks. This unique 1-1 service is creating waves in the coaching industry. Trained under two 2-comma club award winners while getting her hands dirty on the job, she claims that this process of creating up to 16 high touch-points that includes nurturing, qualifying, ascending and closing sales is the fastest and easiest way for her clients to reach unimaginable territories with their Launch revenue every single time, without having to sell on their calls ever!Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

I mean, that's the impact that I see happening inside of the live launches. I mean, it's so beautiful. It's so beautiful. On one hand, for me, live launches work like this. There are two aspects to it. On one hand, there is the coach, which is you guys. You're talking. You're giving out the value.

You're sharing so much, all your wisdom, your experience, your passion, your skill set on one hand. And they're learning from it. And they're showing up. And you're, you know, you're inspiring them. You're showing them a light to the next step in their lives where they can completely make a huge shift for themselves, their families, their loved ones. On the other hand, you have your team supporting you. You have your team supporting you who are nurturing them them who are building high touch points with them like at multiple points I always say 16 touch points they keep connecting with them keep connecting with them because you cannot do it you know your job pretty much is to go live and give

out the content and warm them up that way but your team goes hand in hand with you and they're trained in a very specific way which is what i do i train the teams to support you in the way so that you can have um crazy number of sales when i say crazy number of sales i mean really crazy number of sales unimaginable territories that you allow yourself to go to even if you didn't believe that it was possible welcome everybody you are listening to the Omni Channel podcast, a podcast from digital marketers to digital marketers. I'm your host Dominique Caldegrant and my mission is to help fellow marketers and entrepreneurs to grow their businesses online.

So buckle up and let's get started. Today I have a very special guest, Himani, with me, who is a specialist. Hi, Himani. It's lovely to see you. You are a specialist when it comes to sales closing techniques. That's your superpower. Can you tell us? That's what they say. Okay. Well, I know that is your superpower. And I've seen that I've seen your testimonials. I heard about your story as well. So I'm so excited to have you in the podcast. I'm sure you have a ton of value to share with the listeners. But before you do that, do you mind explaining a bit more about

your journey of how did you become a sales closing queen thank you so much for having me on your amazing show dominica i'm so excited super excited to add value share as many tips as I can for our listeners for your listeners and yeah the story is like this I started out as a trained interior designer and I did very very well with that so I was designing luxury homes and I was designing high-end furniture and even making it something which a lot of people are unable to do and over a period of time I realized that I was you know I was just losing it and the reason was global marketing e-commerce all of that kind of stuff and you know price competition price points taking precedence over quality and stuff like that and availability of a lot of far more price value stuff in the in the markets and I didn't realize because I had honest to god I didn't have any marketing background I can't say

like you know some someone else that oh I've been in sales and marketing for 10 years 15 years none I mean I ran a business so I obviously came in with an entrepreneur mindset which really really helped because it didn't take me even a second to switch into that in the online world. So that really came in handy. And I also, because I ran a business of my own for about 15 years before I quit, I also developed the ability to pretty much foresee problems and issues and, you know, to have that connect with my. That's really good. That's foresight. That's super good.

Yeah. Yeah. So those things really came in handy to, for me to adapt to the new me in the online world for the first time. And I just stepped in trying to survive, make my business survive. Somebody said, go join one funnel away challenge by Russell Brunson and create a funnel. It'll save your business. i did that and it didn't i think yeah and in like in like in like seven days in my checklist it was like no this is not gonna work like this and i completely left my previous life behind and i stepped into a new one, which was the beginning of my online journey as an

entrepreneur. And slowly and gradually, I mean, you know, that rest is history. So then what happened is I trained as a business coach under my mentor, who's a two karma club award winner. And then she slowly grabbed me into becoming, you know, helping her out with sales for her high ticket program. That's how I got introduced to sales and high ticket programs and group programs and the whole format of live launches. And it's so happened that without any prior training, just because of my mindset, because of my entrepreneur mindset and her training and my willingness to learn it. But then I think the first launch,

I was made the head of sales. I got the maximum sales for her. And I was coaching alongside for my program and I was doing sales with her. It was crazy. It was absolutely crazy for me to manage both the roles, but I did. And I cried for more than a year,

year and a half, I think. But by the time I came out of it, that whole thing, and I was like, oh, I and a half, I think. But by the time I came out of it, that whole thing, and I was like, oh, I've already helped like 500 businesses, 500 amazing women who jumped in on a call with me at one point or the other, whether or not they signed up for the program, but I've spent like at least an hour each

with each one of them, giving them so much value. And that made me realize that I've also now developed that skill where I'm very easily able to find the gap in anybody's business by just talking to them. It comes very naturally to me because I practiced it so much with a very large audience in a short span of time. So that's how I turned into, so from a business coach, I turned into, you know, from a business coach for newbies, I turned into a sales and mindset coach, generic, and then specialized into becoming a sales closing expert for launches, live launches, the five-day challenges, which

I totally, totally love. And I think nobody's offering this and it's the need. This is the only way I think we can create such a huge impact in the lives of a very large number of people in the shortest span of time and people need help with moving on to the next level and the next level and I'm so excited to be a part of their journey and you know seeing them grow I'm so excited to, first of all, your story is very inspiring. And especially, I mean, you cried for a year. I mean, it's not so happy, but I think a lot of the times, especially when you put into a position that it's, you know, when you need to rise up

to the occasion, I think can be a painful process to get there. But once you get there, you are there. And for you, I think it's a huge, it to get there, but once you get there, you are there. And for you, I think it was a huge opportunity that really shifted and changed your life. And just like you said, talking to over 500 entrepreneurs, it's just incredible to have that insight in the business. And that gives you a very special insight that I don't even know if I talk to 500 entrepreneurs, they might be the course of my business. Right. And so that's incredible to hear that. Thank you. When you mentioned the live launches, can you tell the audience why live launches are a great way to sell high ticket programs?

Oh, I can go on and on and you'll have to cut me out here because I love them. I love the energy that live launches bring along. So, you know, I see a lot of people doing evergreen something. I see them doing, okay, I'll go live, you know, I'll do a masterclass or a webinar, one hour, 90 minutes, whatever it is, one time, because they feel much safer, much more in control, less overwhelmed. But trust me, guys, once you taste the real power, the real superpower of live launches, there's no looking back. There's no looking back. It's like, imagine this, it's like planning a gala event.

It's like planning a fancy wedding where, you know, you're taking care of so many aspects of it and you're the whole purpose the whole goal behind launching is that you're that you're designing leading your audience i mean when there's so many people who sign up right when you put out your link you run your ads you bring people organically in into your ecosystem and you get like 500 people signed up 1000 people signed up 1500 people signed up, 1000 people signed up, 1500 people signed up, the larger the better it is because you're going like, you know, talking to all of them at the same time.

And the energy that you create in a, in a Facebook group, all of them happen inside of Facebook group, because that's a controlled environment. That's like your party hall, the venue and the, the whole thing is designed with the end goal in mind that you create a beautiful beautiful nurturing caring transformative experience for every single person who shows up at least once at least once I hope they show up much more they engage they communicate they do the homework, they get questions. I mean, they get answers to

their questions. They, you know, they get, they experience the wins, small wins, big wins, some of, you know, something so that they start believing in themselves finally. I mean, that's the impact that I see happening inside of the live launches. I mean, it's so beautiful. It's so beautiful. On one hand, for me, live launches work like this. There are two aspects to it. On one hand, there is the coach, which is you guys. You're talking, you're giving out the value. You're sharing so much, all your wisdom, your experience, your passion, your skillset on one hand, and they're learning from it and they're showing up and you're, you you're inspiring them you're showing them a light to the next step in their lives where they can completely make a huge shift for themselves their families their loved ones on the other hand you have your team supporting you you have your team supporting you who are nurturing them who are building high touch points with them like at

multiple points i always say 16 touch points they keep connecting with them, like at multiple points, I always say 16 touch points. They keep connecting with them, keep connecting with them because you cannot do it. You know, your job pretty much is to go live and give out the content and warm them up that way. But your team goes hand in hand with you and they're trained in a very specific way, which is what I do. I train the teams to support you in the way so that you can have crazy number of sales. When I say crazy number of sales, I mean really crazy number of sales, unimaginable territories that you allow yourself to go to,

even if you didn't believe that it was possible. And that's when you start seeing, experiencing, imagining, enjoying this amazing superpower of live launches and then you stop doing everything else trust me on this you gave me chills because you're painting me the picture so well like especially like with the the team like as you know work together with the audience and the team is supporting you know the whole process um what what do you think is the biggest mistake that coaches who do live launches make in the industry well there are enough number of mistakes that they make because most of their coaches irrespective of how much they have paid to sign up with their

coaches i'm sorry i'm saying this but yeah yeah, I'm experiencing it. My clients come from very, very reputed. They're already working with very reputed coaches charging huge amounts of money, but they're not taught this. But let's talk about, since you asked me about the biggest mistake that they're making is they completely forget that the nurturing process, if they, the moment they themselves start getting into the DMs, into the messenger, into the inbox of their audience, they have lost that sale pretty much. I mean, exceptions are always there. So imagine I'm saying, do not send them a DM yourself. Why do you think is that? Is it because they are authority and they are like going down to that level or what what do you think is what why do you think there is they're losing this

because they don't know what to do and how to close which one oh no they absolutely know what to do and how how to close because it's their product their offer their program is something that that them it speaks totally about them what they they stand for. So if they're good, if they're a good coach, if they're able to talk well, if they're able to deliver their lives, their content, then I'm sure they're able to also take care of the DMs themselves. But the problem is that I talk about scaling. I only talk about scaling. Like, you know, like I'm saying that, okay, 80% or 90% of the revenue, you're leaving that on the table, 80 to 90%. Whatever you're making, even if you're making $50,000, $100,000, that number is, it means

nothing. And I'll give you examples if you wanted to about the kind of clients that I'm working with, what numbers are they coming up with and where are they moving in a very short span of time. So you got to understand that if you make yourself available to your people all the time, it only shows your desperation. It's like you're not giving them the next,

you know, like you create curiosity in your business. You create urgency in your business to make them sign up. This is exactly something like that, where you create a strategic gap between you and your audience. I mean, if everybody can, if you keep dropping your Calendly links, your call booking links in the comments of your lives and let people look and make yourself

if i may say loosely available to book a call with the whole charm of them wanting it so badly to reach out to you and talk to you and get your input is completely gone it's like surf like you are serving yourself on a platter to them so you are literally taking yourself away from the position of authority so you know don't do that guys don't do that and i see a lot of issues a lot of objections a lot of mindset limitations that come in the mind oh my gosh i paid so much money i mean if you're scaling you are most definitely running Facebook ads, which are expensive. They're moody. They're crazy.

And you're like, oh, oh, my gosh, I've spent so much money on Facebook ads. I cannot let these leads, these people, humans go away. They need to be nurtured. I want to get the maximum out of it. The other one which I get is if I bring in another team of people, salespeople, no matter how much I train them, they know nothing about my business because it's my business. It's what I offer. They're not supposed to know anything about their business. They should be the salespeople. They are in this industry. The salespeople are called as social sellers. That's the industry terminology. They should be able to work between one coach to the other to the other because it's the process that they learn. They're not going to teach. They're not coaches terminology, they should be able to work between one coach to the other, to the other, because the

process, it's the process that they learn. They're not going to teach. They're not coaches inside your program. You have a six month program, 12 month program. They're not coaches in there, are they? Yeah. So they're not supposed to teach that stuff. They're supposed to nurture your people. Their role is very, very clear. They're supposed to nurture your people. They're supposed to add value. They're supposed to qualify them, ascend them to the next level and the next level and the next level in the sales pipeline.

And they got to disqualify the ones who are not a good fit at every stage. And they got to report all of this in a CRM so that they're able to manage it. So that by the time the call gets booked in your sales calendar they're pretty much yes people because all the work all the hard work has already been done and nobody's selling anything along the way ever it's so interesting how you describe this process of people just booking right into your calendar

right away, right? Without having that pre-qualification process going on and why that is, you know, not the best way to go about it, because then you are available for people, for everyone. And, and a lot of people end up wasting your time as well. I think that's something that, you know, we can talk about about as well so essentially what you're saying is that once there are the social sellers done with their job and they book in someone for a call that that has already been through a process of pre-qualification pre-qualification pre-qualification, pre-qualification, pre-qualification. There's no selling going on at that point. So would you be then handling, handing that call, like the end of it to the actual coach,

like would still be the person to have the final touches or would you outsource that as well? Like what's the process there? So, yeah. So there are, when I said the terminology social sellers, the sales team for live launches, there are two kinds of people. One is the appointment setter, the other is the closer. So you got to have a lot of experience as the appointment setter in order to graduate to becoming a closer yourself. So all that that means is both of them are actually doing the entire nurturing work and qualification the whole process that i described they're also jumping in

on let's say connect calls which are on a zoom um they look at their business they build that connect they they are asked they're taught how to ask goal-based strategic questions to grab the information that we need to qualify them or disqualify them and we report them in a particular crm in a certain format or i teach all of this and uh yeah so um how many you know i get it and i get it so so at the end of the day, who is signing the client? Like who is actually closing the deal? Is it the coach or is it the closer? Yeah, so it can be one or both. So like when I used to play this role,

I would try and close as many clients as I possibly could completely by myself. But there were some people who would have either met with me already in a big sales call like a long sales call like a one hour whatever and they still wanted to connect with the coach and it was it was more like okay I'm you know I'm about to pay high ticket it's a big deal you know people hesitate they want to be doubly sure they want to be triply sure they just want to meet them

just to just to you know have that last question am i the right fit or whatever you know some one or two more questions like a 10 minute call 15 minute call which is perfectly fine so you can put them on a three-way chat with the with the coach and let them take on from there and pass on all your notes from all the work that you've done so far there's some people who are newish they're not yet experienced they're not yet confident they're still undergoing training so it is recommended that um that they just book the calls and that's it so they are called as appointment centers they're not closed so it's up to them if they want to graduate to being closer but i would also highly recommend that the coach themselves definitely take the sales calls there's nothing sales about it nobody's selling anything because you've already so if you've done your lives well you would have

put out your program the pricing the offer how it's going to benefit them the whole offer stack the you know if you have coaches inside what are they going to get inside uh you know your your program how it's going to change their life what is the what is the transformation that that you're offering all of that must must have been done by now so that you don't have to sell anything they're supposed to know everything before they jump in on a call and in fact I teach in my advanced program I've got you know two different levels in my advanced program I also teach them that once somebody has booked a call on the sales calendar, and they've gone through this entire long pre-qualification process, then we put them through another filter, which is a pre-screening funnel. You create another pre-screening funnel,

and you give them two days before they actually jump in on a call. Like, you know, somebody says, okay, I want to book a call. And you say, I want, okay, great. Let me put you on a call like you know somebody says okay I want to book a call and you say I want okay great let me put you on a calendar and you manually book them so that you can control the date so you give them at least two days so that they can go through the pre-call the next level of pre-qualification which which includes watching a video in a certain format and it's like completely they're like they're like yes people if they don't do that then you don't even jump in on a call with them so you save precious time you save yourself so you also mentioned about you know people wasting so much time they jump in on calls because they're not qualified as yet you know they're expecting free coaching call they are not yes people as yet you know all kinds of people jump in now the problem is two ways. One is

they don't sign up and they waste a lot of your time. But now imagine as a coach who has so much to offer, not only is the time getting wasted, but then what happens is, let's say I do 20 sales calls and only one person signs up. The first 15 calls, no no one signs up it has a huge impact on my on my psyche on my mindset and it reflects in the way I'm having that the next conversation with the next person and the next person and the next person it's not good for your business at all yeah or your self-esteem as a coach for sure um I wanted to ask you about um so we talked about this whole process uh we talked about the importance of having those you know people you know social sellers closers all of that just lined up documenting tracking all of that um in your work do you have a certain degree of revenue when you take on a like when I take

on a coach yourself like what is your especially for example if tomorrow I want to have a live launch like if I have a 10k program for example I want to sell that in in five days you know uh live launch right um at which point do i need to hire someone for the job to do the sales closing for me is there any specific growth curve like is it the beginning is it like where are you coming to play sure so um Sure. So my role starts when I see that your business is ready to scale. When I say ready to scale, there is an ingredient, there are a couple of ingredients which I look out for. So I do a free discovery call before I sign up my clients so that I know whether the two of us are a good fit for each other or not. So what I'm looking for is someone who's, there are so many moving pieces in a business that they've been working with their coach with for, I don't know, some people are working with their coaches for a couple of years now. And it takes a while to get all those pieces right and get them up and

running and get it. And when you start getting sales, how many sales do you get is not important as much as whether you're able to now get sales, which means your machinery has come together. It's been lubricated. All the pieces have come together. Your messaging is great. Your offer works. Your pricing is amazing. You have amazing energy when you're going live. People love listening to you and they are ready to buy from you. So that's the stage you know i've i've had people coming to me who i have i have people coming to me who are making

anywhere between twenty thousand dollars every live launch two hundred and fifty thousand dollars every live launch that's the range that's why i say that number is not that important but uh somebody who is making fifty thousand dollars they jump to a hundred and fifty thousand dollars right in the first launch after working with me you know that's the thing because they already have the thing running but they don't have a sales closing process in place so they are not able to automate the systems they're not able to press on the accelerator the sales accelerator um and they are completely overwhelmed so you know they're like completely consumed by the sales calls because you know all of that is

happening you do it by themselves as well they do yeah yeah yeah so you were saying that the amount that they're making is not that significant but what is more significant is the fact that they know how to sell their offers, right? They kind of have those things going locked and loaded already. It's just that they need help with scale up, right? So that, so, and then also

like having those processes down at the end where you close them and help them, you know, with the sales process. And so that's where they can scale up and make more so there has to be some of that element yeah so i actually write sops for them so like you hire obms for

your businesses so this is like doing something similar to create the sales closing process which is where all the money comes from so you you have everything systematized you have sops written out for you you've got i write DM scripts, lots of them. Can you tell, for those who don't know what an SOP is, it's standard operating procedures. You said RID, I don't know what that is. Can you explain those terms as well for coaches? Maybe they're making money,

but they don't know the sales terms. So that very inclusive. Sorry about that. Yeah, absolutely. With pleasure. So standard operating procedures is a set of documentation step-by-, written out in a sequence where you say, you know, it's something like you have a launch list when you're doing a launch or even when you're doing an automated webinar, there's always a checklist of things that you do in a certain sequence like you know you let's say your webinar is running on autopilot and so but every every time you got to change the date at least every time you know

when the emails are going out um many things you know your um coaches yes yeah so the same thing uh same thing here uh there are a lot of things. It's not that simple because here there are a lot of dynamic pieces. So you've got to make sure that everything is cataloged so that you don't miss out on anything. And I'm doing DM scripts. So there are different scripts. I write them out. This is because I don't expect you to sit and write them out. So I meet you. It's all customized to your business. So we meet every week i ask a lot

of questions and we create a whole set of training portal that your teams can use for the life of your business for as long as your business is breathing you're coaching whether people come and go your business is going to stay so you don't have to sit and train them because what the way you nurture your people inside the dms when you were doing it it's very different from how the sales people will do it how your social sellers will do it so you know people have to look at them with a certain credibility why should they talk to why should they even start a conversation with them a third person who's not even a coach yeah so, so there are things which form a part of the sales closing process.

There are different pieces. One is, as I explained, the standard operating procedures, the SOPs, then there are DM scripts. So you send out messages, a certain script template for during the launches. So the launch, what we call as five-day launches, actually is a nine-day format if you do it, the whole thing, the way it is supposed to be done people obviously create multiple variations to

suit themselves um but yeah let's stick to the you know for the purpose of this podcast let's stick to the nine-day version so the end every day what do you say to them how do you connect with them how do you reach out to them um you're given homework. So how do you ask them if you can offer them help? I want you to get onto the, I want them to get on a call, on a Calendly call, on a Zoom call with you so that you can meet them one-on-one. Build that super, super amazing rock solid rapport

with your people. I'm talking about the social sellers here. Even before they get into the main sales call, there's a lot of stuff that goes on. those scripts then in between the launches most of the coaches like to do their launches let's say every six weeks eight weeks sometimes 12 weeks whatever works for them but in between the launches you got to keep um the nurturing process needs to keep going on it doesn't stop because there are a lot of people that we've seen. They come for your, they come for one launch. They come for the next one.

They come for the third one. The longest that I've seen somebody sitting silently in the back bench and then, you know, showing up one day and saying, where can I sign up? Or I want to book a call and I have some questions is one year. The guy was there for one year watching, showed up for pretty much every launch. And finally it took him one year to take that call. So you got to keep nurturing them.

And you also got to keep a log of how many times this person has shown up. There's a lot of data that we are talking about. And the larger the number of people that sign up for each challenge the imagine you know first challenge you get like 300 people which is very very small size of the audience the next challenge now you get up and you start doing well in your business you hire some someone you hire a you know you hire a team you hire a facebook ads person dominica is amazing she's going to come and help you and so team, you hire a Facebook ads person. Dominica is amazing. She's going to come and help you. And so next time you have 500 people and then you ramp up your ads. Next time

you get another thousand people. Plus you have your audience already sitting in your social media, watching your lovely content. So before you know it, you are already past 5,000 people. Now you got to nurture every single person every single launch and there's no way and there's no reason why the coach will have to do this job by themselves absolutely no 100% agreeing with you on that um we talked about a lot of things inside the how and like how does it look like it looks like a task. So I'm so glad that you're helping coaches with this because it's insane, right? And the bigger you grow, the harder it gets

because there's so many people. It's just incredibly hard to have all that data collected. And just like you said, it's an impossible task for a coach to do by you know him or herself you also mentioned about how there was one person who took a year to actually convert to a sales you know and I feel like that's so true in so many aspects when a lot of people even come to me or I'm sure to other coaches or you as well. And being, oh, I've just been lurking for weeks now. I've just been lurking for months now. Right. And so I think we all do. Even you, I think I do. I think some lurking is always going on you know like i am a lurker i do a lot like we all lurk right but because because i think

for the same reason i the live launches are so good because then you have those touch points you have those energies right and so that the lurking process is accelerated a bit but still a lot a lot so this this person uh was an exception but generally i would say some people obviously are very impulsive they are visionaries they're four different kind of personalities we'll not go into that a lot but sales teaches you all of that and the people who are visionaries they take instant action so they're the ones who generally sign up the first time over but not but they're like that's a small number of people i'm a visionary and i signed up for a coaching program like this i went into a call i was like dropping the money where do i sign

up and i saw that's me i'm very impulsive i'm not really much so those are the people who get the fastest action those are the people who scale the fastest those are the people who reach their first ten thousand dollars their first hundred thousand. My clients are aiming at five. My aim for all my clients is no matter where they are, if their product is good, if their offer is great, and if they are really passionate

about what they're doing, my vision is to get them, each one of them to $500,000 within a year or less. Every single one of them. And that's why I'm doing one-on-one coaching with them because group coaching does not allow that according to me yeah what do you think is that

it's because they fall into the cracks or is it because they need the attention like the the precise attention and like the tailored messaging and all of that actually both actually a lot more also because what happens is I see the standard format. So every time there's a trend that's happening in the coaching industry. So most good coaches obviously would follow that. And it's very difficult for them to stay on top of all their clients one-on-one. And they're also trying to pull out time for themselves and their families. So what they do is the standard format is they outsource their coaching business to, on an average, 10 coaches.

You've got a coach who's helping you with one thing and the other thing and the messaging and the offer and the tech and the, you know, you just name it and it's there. And so what happens is there's a lot of disconnect between all of this. So, yes, you have hot seats. So what happens is there's a lot of disconnect between all of this. So yes, you have hot seats. There are hybrid group programs, which means they're also offering not just the group coaching calls, but they're also offering one-on-one hot seats. You can book a seat. You can show up. You can ask your questions.

But the problem that I'm seeing is that you're asking questions from a space of what you already know. Nobody is tapping into what you don't know. And you signed up with a coach to learn or to implement what you don't know. If you did, then there was no need for you to sign up. So there's a lot of disjoint perspective there and you know a lot of those people come to me and they work with me and I see that a lot of the basics are also not in place so that's the problem that we are facing so what do you mean basics is the offer or like what do you think that you said you a lot of the basics are not there what kind of basics are we talking about i don't i don't want to create a polar reaction here but yeah okay i will i will share so i've seen people um coming from fancy programs they're

the pricing of this i've been a business coach i can see through the entire business i may not teach it today but i've taught people how to write offers I've taught people how to work with Facebook and they say I'm the queen of Facebook that's what I used to teach to teach them the whole you know all the pillars of a successful business coaching program and what I see is their offer pricing is so bad it's so bad like doesn't, it hasn't even taken off the ground. I see that Facebook is the premise of this entire business. Coaching business runs on Facebook. I mean, yes, you are there on YouTube, you're there on Instagram and, you know,

every other platform of your choice. But as I've always said, because you conduct, you deliver your program inside a Facebook group, that means the Facebook group or Facebook itself is the pivot of your business. Everything else that you're present on, every social media that you're there on, you grab people from there into inside your Facebook group. So that's your pivot. And you can have as many platforms it doesn't matter so if you're not good at facebook if you if your profile is not optimized if you don't know how to set out your profile it's almost like saying that my business is not even open for business you know basics which you're taught in like the first week i mean the first it's like a brand it's a branding issue

like when you're not congruent with like what you're portraying of or yourself as well and like your posts like your content or all of that and i think i think the biggest help that you need which you cannot outsource in a business in a in a high value coaching program is getting clear on your messaging. Nobody can outsource that and do it for you because it is, this is one piece which is aligned with who you are. Nobody else is aligned with who you are. Nobody else can be. You can outsource tech, you can do whatever, you can get someone to write emails, even for that they have to know the basic stuff but what I'm saying is everything starts from your messaging and you cannot learn messaging on day one it's not possible so I have I've taken years to reach where I have today I'm talking about sales closing I'm talking about scaling I'm talking about five hundred thousand dollars and more I'm able to do

that because as I said I started out as being a business coach for new people who knew nothing. And I struggled because it was so difficult to teach them because they're all over the place. And it's so hard as well to go from zero to something. Exactly. Because their vision is so scattered because they're trying to run after 20 people. I mean, it's very normal. Somebody who doesn't know what they don't know, they are going to find out, you know, so they want to listen to more people. They're not able to make up their mind.

So it's very difficult to get them to take action and get them to bring in the results that you want them to bring in. So coming from that space, if they don't understand the basics if they don't know you know it's very easy to say go and find your target audience without that you know and start talking to them and start putting out your content strategically for them attracting them you cannot do it on day one it's not possible i mean i'm seeing this this is this is a little

controversial because i've you know when I started out in this industry, I was watching some really amazing coaches, like at least seven of them. And I was moving around, I was a part of at least a hundred groups. And I mean, you know, and I was going over from one to the other, to the other.

And I was listening to some really good people. Everybody said the same thing. Find out who your target audience is. Niche down, niche down, niche down. And I started teaching. When I started teaching, I started saying, please don't niche down. This is not the right time.

You're just starting out. You won't know anything. It's time for you to experiment. See who are your first five or 10 clients. Where do they come from? What does that make you? How does that make you feel? What kind of results are you able five or 10 clients? Where do they come from? What does that make you? How does that make you feel? What kind of results are you able to bring for them?

And by then you will have the clarity. And when you have the clarity, you will know it. And that's the time for you to niche down one level. When I changed my niche so many times, four times, five times. I'm so, so glad you're saying that because just like you said, it feels as though like everyone was taught

from the sale the same you know book of stack this is how you operate business like niche down like find out and like and I understand that it is important to find your authentic self and like your niche but just like you said when you're starting out you don't know what you like and if you have someone signing out for like a good six months something and you realize that in between you hate the niche this is not like you are stuck with someone for six months you know you're coaching someone so I would also say that your action needs to proceed and then you have the clarity after so the first action and then you have the clarity after. So the first action and then the clarity.

And just like you said, dipping your toe into different waters to say, oh, I kind of like that, but maybe I don't. And so you have to first have those experiences. Then you know that's not for you or it's for you or not. So I agree with you on that. The second thing I would want to add to this is something that i've been seeing in the industry a lot and they talk about i don't know i don't know if you know shonda so basically what she's saying is that and i think more and more coaches start with this uh idea of create your own audience meaning that you create the demand you know you create and install

those beliefs and people almost like you know um and maybe they were not aware but you are creating them essentially you're creating for example it can be many beliefs on action taking like you know the reason why you're not taking action is because you don't have urgency like i think for sean that like she was implanting that belief in people it's because you don't have urgency you like clarity all of that right and so like when you create the audience and especially if you are doing a live launch you can create the audience because there is a main topic that they come and sign up for. But from then on, it's really up to you to take on and create that people that are then going to be perfect fit after they go through all the days and consume your content and

resonate with you. Because a lot of the times when you say a new concept to me, I'm like, oh, you know what's actually true? Now that you say that, you back it up it makes perfect sense and it's not like something I'm just making up but it does make sense for the person it's just like my belief system you know I'm just sharing that with you and if you come with me then we created a new audience you know I have a really good example for that I know a coach that is her whole messaging is around impossible goals like she her her goal is to help girls reach impossible goals and like that you would say well just a bit

you know interesting but at the same time she's creating that because she believes in that herself and like okay well whoever's going to resonate with the messaging will come to her so she's not like looking out there hey anyone has an impossible goal and like researching the field but hey i this is what i do do you share the same belief and if so come to me and we'll share the same beliefs and this is what i'm coaching you know and so again i agree with you on the fact that we need to first dip into the toe and you know which one we like, but then creating an audience as well is something that is, I think, where the whole industry is shifting towards, where we create the demand, where

we create the audience. And that's good because that gives us the power back as well. I help people with reaching impossible goals. This is such a great one-liner. This is, you know, this is what I call as a signature offer. This is like, you know, your uniqueness, your authenticity. In fact, anybody, I mean, I'm no one to tell you how to find your coaches if you're new, but in my experience, I think the bigger their audience sizes, the distant they will be from you. That's for sure.

Try not to work with those people. The bigger, the larger the number of coaches that they offer to you in their programs, stay away. The larger the price of their program. I mean, I'm not saying don't pay the money. That's not what I'm saying. I mean, you've got to invest in yourself. But just see whatever you're trying to do in that industry there's always like a middle limit i'm not saying go go for the lower limit but somebody who's like really really high on top may not always be the best

person for you so always take that call always see the ratio of how many coaches to how many people how many clients how many students um you need one-on-one you need people to meet you one-on-one you need people to take a look at what you have done what you've been doing whether it is in sync with what needs to get done and not just give you access to a training portal and say oh come and ask your questions to us it doesn't work that way and the longer the program the longer you're keeping yourself away from i mean if you're if you're the kinds who's like um this is my comfort zone i'm okay with signing up for a 12-month program i mean i would i never did anything more than three months if you cannot

take action in three months and get the results trust me you will i mean this is my thinking and i'm i'm very radical when i say these things so you don't have to believe every word of what I'm saying. So do your own research at your own risk. But this is what I have always believed in. So I started my first program for two months. In fact, my current offer is also eight weeks, but this is one-on-one. That one was a group program. That's it, eight weeks, and you get your results.

Today, the world is fast. Today, everything is about clarity movement action results and i always say if you are stuck with a mindset coach i mean they're amazing i have nothing against mindset coaches but this is another radical thought that i've learned by action nobody has taught me this is the biggest mindset shift that happens is when you make your first hundred dollars when you make your first thousand dollars when you make your first ten thousand dollars that's when the biggest mindset shift happens go make that happen and see your mind shift see the inspiration coming to you see how you get up in the morning and you want to take

that next action that you already know that's where clarity comes in and. See how you get up in the morning and you want to take that next action that you already know. That's where clarity comes in. And that's how you grow. Not by listening to, you can listen to so many people, YouTube, podcast, everything is filled up. Whatever platform you like, keep filling yourself with positive vibes.

But if you're not making money, it's not going to work. That's not how it works. that's so true thank you so much for for including that um to to the podcast as well because i do feel like our culture especially i'm not sure if you see it as well like especially we're working with coaches in this coaching world where a lot of people tend to consume and consume and consume and consume and consume and believe they need this they need that and then and then at the end of the day you're still not making money right and they're still like in stuck in whatever like right now you're cool you have your mindset right but you're still broke and that's

just not gonna help you in the long term so direction is actually it's I know it's not fancy it's not glamorous nor easy nor comfortable but it's the only way to actually it is scary to say the least taking action is very scary go ahead and do it you're not gonna die trust me that's the worst that could happen you're not going to die it's all okay you're in good hands yeah I also love how you say obviously you your mission is to to help coaches get to 500,000 right and in their launches and it's it's for some coaches I believe that they're listening they believe that's such an unimaginable goal what would you say to those people because obviously you've seen that happen

you see million million dollar launches like you you experience that you work alongside as well with the high ticket coach yourself you know those numbers are possible and there what would you say to those people who said that's bullshit it's impossible if you love what you teach if you believe in yourself and you know you're doing the right thing if you know that you are aligned with what you really want to do as of now and it can change it can shift a little bit going forward in your life journey if you believe that I'm not trying to tell you it's possible and I'm not trying to perk you up that i'm not trying to tell you it's possible and i'm not trying to perk you up and i'm not trying to say oh my gosh you can do it because those those are just mindset words for me and they're while they're very important as i said unless i'm able

to get you to take that action they mean nothing to me that's the space that i operate in. So going back in the conversation that we've had so far, if you taste the real power of the live launches and why you should stop doing everything else, why you should stop. So I'll tell you, I don't see eye to eye with low ticket at all. So if you are the kind of person who is still working with low ticket, if you are the kind of person who is still working with low ticket, if you are the kind of person who's still offering alternatives

to your high ticket clients during your launches or weekly lives or webinars or masterclasses or whatever that you're doing, and you're saying, okay, I have a $5,000 program, but if for people who don't sign up for the $5,000 program, I have this 1,000 or $2 thousand dollar program whatever that that it does trust me people will buy that and not your five thousand dollars program you're saying no to money coming in

into your business so a lot of business hacks a lot of things you got to keep your business very very simple and once you start doing the right things and i help with that also because i'm as i said i'm all about sales so anything that is coming in the way of you getting more sales any extra piece that you have any tweaks that are needed in your business and that's why i work with you guys one on one um all of that is taken care of and my only advice to you is experience the superpower of live launches if you've not done them get into them find yourself a launch manager or a launch strategist and get started and experience one two three launches and start understanding how they work and if you're already doing them and you're like inconsistent if you're like okay some launch

okay i signed up four or five clients another one not you know not so good another one i signed up 10 clients you're not working with the right team because there are it's a very very um layered it's a multi-layered um system of putting out your offer to your people, which means in simple words, all it means is that it has a lot of moving pieces and you need someone when you are focusing on your audience, your live content, your other stuff, your tech, whatever, managing your business, that's a part of your job. You need a person who can take care of the launch list,

every task on the launch list. And it's a pretty, pretty long list. If you don't of the launch list every task on the launch list and it's a pretty pretty long list if you don't have a launch list that means you're not doing all the tasks all right so do that and once you experience the superpower i'm telling you you're leaving at least 80 percent of your revenue so if you are at twenty thousand dollars you could have jumped straight to a hundred thousand dollars if you are at fifty thousand dollars then you would have jumped to um five hundred thousand dollars you know something like that in the next or the next live launch something like that and it's happening to my clients um my current client i'm working with she's she came to me when she is making 150 000 working by herself no sales system in place and our aim is to take her she wants to do 100 million um let's see i've

told her let's start with 300 and 500k and so we're going to work together the whole year and every launch we're going to up her revenue and the next one you know go to the next level then the next one improve the systems even more scale it up even more i'm installing all the sales closing systems in our business and it works like that always works like that so that's why i say that and if you want to know if you feel that this is resonating and this is making sense and you have some questions and you want to jump in on a call. So, um, I will be opening up a few, a few spots for, especially for Dominica's audience and, uh, to, to say my thanks and my gratitude for this podcast.

And you guys are more than welcome to jump in on a call and we can discuss and you can ask your questions directly that's that's perfectly fine okay well thank you himani uh guys if you're listening and would like to not leave 80 of the revenue on the table just saying you're leaving money on the table if you don't work with him money so i highly highly suggest you to reach out to her and to just again we talked about taking action so here i am taking action telling you to take action as well and do reach out to her so okay guys listening himani can we do 10 we can absolutely do 10 spots in you know um for your listeners i'm happy to do that

i'm happy to open 10 spots for you guys all right so guys jump on this uh offer that himani is just making you because she she's not available just i'm saying this so you understand as well she's not going to just open up you know her spots for people but specifically now she's going to make an exception for you and and have a have a chat with her to see what's possible in your business because honestly I I don't think I've ever met with anyone who does what you do you are such a rare breed in this industry and and honestly this is something that is so so needed in the coaching business especially with the live launches right like we're talking about and and we are shifting towards that when more and more people are doing it. And I think if you're listening to this and you've done before and it didn't work out,

it's fixable. It's something that Imani and her expertise can help you fix and just put all the pieces together. So next time when you're launching, you're actually making money or more money or whatever your goal was. So definitely reach out to her and and have this first conversation you're going to be mind blown for her by her expertise for sure

thank you so much i'm so humbled and i'm i'm so much in gratitude for such kind words coming from you dominica i mean it means a lot. Thank you. No, you're very welcome. And listen, Himani, it's just, you listeners, you have to understand that really what she does is rare. And when I said I've never met with anyone who's specifically training,

you know, that part of the process and helping with those, it's so it's it's super rare as well even i think kimani can tell you do you know anyone who does the same thing that you do so i'll be honest with you i was researching on my niche i mean i was all already i was already uh doing sales and mindset coaching and uh so when I came out of my mentors program and I worked with actually two uh two different two karma club award winners and then I said okay I got to do something completely different now with all this information that I'm carrying it's going to blast my head off and um I used to have these you know you imagine you visualize

in your sleep when you wake up in the morning and you're like I can do this I can do this different ideas that keep coming to you and I needed to validate that and I think I booked about 50 calls in a span of one month with people who call themselves any kind of launch support, different areas that, you know, people who work as a team for launches, different coaches, people who call themselves as sales coaches, everybody who does something to do with what I do. And I had one-on-one conversation with each one of them inside of Zoom. And this is what I realized, that there is possibly, I'm sure that

I haven't spoken to the whole world, but in my understanding, there is absolutely no one who's offering this. And in fact, I'm saying this because I also got to realize and, you know, someone said that your niche is super, super,

super niche down and there's a very small audience. I said, I'm okay with working with a small audience because i'm looking at getting them results that they have only imagined in their wildest of dreams and i'm going to make it happen for them and it's already happening for them i've got testimonials from my clients who are getting massive results and they are further creating such a huge impact in the lives of their tribe. So when they work with a large number of people,

they are impacting lives of so many people. And then when those people further get to work with their tribe, because now they are getting trained from their coach, who's my client, now they are able to also impact a much larger number of people than otherwise. So I think this is where I was so kicked and I realized that this is my sole purpose, literally to create such a ripple effect, to create, you know, like a dominoes effect

and in some sense touch lives of like a very large number of people than otherwise. And people are not teaching this. People are not even looking out for this offer because once you sign up with your coach, with your high ticket coach, you're in for six months, 12 months, whatever the situation is, you're like, this is it.

If I'm suffering, if I'm struggling, if I'm overwhelmed, this is it. I'm going to go to my next coach and I'm going to ask them this question. It will get sorted out. Most often than not it doesn't and do you know what is the reason why it doesn't get sorted out apart from the fact that there is no one-on-one personalized connect no and that reason is that none of these coaches

for whatever reasons of their own are only teaching or putting out strategies and strategies and strategies and what is needed to close apart from strategies is the tactics the tactical the tactical scripts the tactical things the tactical um you know the real stuff that you that help you create touch points with your audience they do not teach them it's not a part of their programs and i'm saying this with so much confidence because i don't want to name people but i work with pretty much all the best top-notch coaches who are associated with teaching live launch method and uh none of them teach it and i've got this on tape i have this on recording i have put out my testimonials on my instagram handle which is called sales with himani and um yeah you can go and watch it they don't have this stuff. Nobody is teaching you this.

And it's so interesting, especially because it's such a huge missing piece, right? It's once that's figured out, that can literally move mountains when it comes to the success of a life launch. So that's why I'm saying it's such an incredible program that you're offering. Can you tell a bit more about your program itself? Like what exactly? So that's why I'm saying it's such an incredible program that you're offering.

Can you tell a bit more about your program itself? Like what exactly you said, it's an eight week program. It's a one-on-one coaching, just a bit more information on what's going to happen once someone is signing up. Yeah. So it's called Launch Sales Accelerator. So the whole idea is to accelerate your launch sales. As Dominika just just said it's an eight-week one-on-one program so we i meet with with my clients one-on-one every week one call

a week generally the call is scheduled to be for 30 minutes my calls can go up to even two hours depending upon what the client needs because the whole idea is to make it work for all of us and because if you don't get results I get really really upset I mean you know I feel horrible so that's why I'm very very choosy about whom whom I work with and so basically there is a so we meet every week there's a lot of questions a lot of brainstorming a lot of looking into your business explaining to you a lot of the new concepts that you've not been taught so far and based on that i write a customized set of documentation which is like a done for you service and i put it out in a you know i hand it out to you before the next call so that you can go through it and we discuss it one-on-one and i

look at your previous week's work what you've done and you're free to ask me any questions and I and each week is built on the previous one and the previous one so each week is built one step on the other one on top of the other and so we cover everything that your social selling team so this is not with the social selling team, this is with you. But if you already have someone supporting you, I hope you don't have VA supporting you because they're not trained to be social sellers. Yeah, but they're more than welcome to join in

on the calls as well. That's perfectly fine. You get all the recordings of the Zoom calls that we do. You get all the documents. I look at your stuff one-on-one like every single thing so um so um if you don't have social sellers guys you got to hire them right now so people ask me what is the right time to hire the team you know i haven't reached a certain number of you know in my business once i reach there that's the time i can scale trust me the teams take time to learn grow implement and you got to constantly wean out remove the weakest link in your sales team is all the money is lying in your sales team

all the business money is lying in your sales team the strength of your sales team so this is this is what we do even if you are new if you're not ready to scale as yet, but you're somewhere in the middle, I highly recommend that you start bringing in at least two to three people in. And it's not really much on your pocket. So I can explain to you when we talk. And you train them. And there'll always be one person out of the three

who will disqualify themselves. Then you add a new person. And then there'll be the weakest link amongst those three and then you remove the weakest person so this is a little longish process till the time you really get a solid team in place who are like rock star closers and you know appointment setters and that's what you want because if you really want to scale and you really want to get time out of your business and not sit and nurture every single person inside of dms and not go completely crazy and not spend two two hours one hour on the sales calls and this is what you gotta do and you really you know so uh yeah so number one is hire

the people as soon as possible as soon as you know that you are into this for good into the coaching business please start hiring your people and then number two is start training them so this program of mine is basically creating a training portal for your business together with you as a coach your social sellers can come in they can keep getting trained people come and go in your business but you and your business stay so you create the training portal most people most vas most sales people whoever that you're using currently for your live launches they're basically just tagging people putting out some posts helping you out with some odd jobs that's not sales at all that's not sales at all are you just

asking them to send out some random couple of dms that's not nurturing at all so um when you don't have the training portal they don't know what to do they're actually shooting in the dark even somebody who's who may be a good potential to become a good social seller for your company going forward you may lose out on them because you didn't have the training and you are not taught how to train. None of your programs, trust me on this, none of your programs teach you how to train your people.

So that's where we are. Wow, it's incredible. Okay, well, thank you so much, Himani, for being here. Very welcome. Again, 10 spots are available for Himani. So hurry up, guys. Thank you so much. up guys hurry up guys and book a call with her and again thank you so much for being here himani it's absolutely incredible what you're doing and

i cannot wait to to see how big this whole thing is gonna get it's going to be they're gonna be training people to do what you're doing right now and you know it's going to be like just like you said the ripple effect of everyone understanding that importance and just seeing the results and once they see that oh my god this is what i needed so um i'm so so glad that you were here and the pleasure is all mine this is so amazing for me to be able to come i mean you know the way you and i met uh just just a little while. And I look forward to working with you as well on live launches and getting to know you a lot more. But thank you so much for inviting me

on your amazing show and giving me this opportunity to speak and put out my message in front of these lovely coaches. And if I'm able to have a little bit of impact in the lives of even one person, I think this whole thing is totally, totally worth it. Thank you.