Omnichannel - Pedro Moreira Part 1- How to build a killer sales funnel?

Episode Date: October 15, 2021

Send us a text podcast RSS Pedro is a digital marketer and sales funnel expert that works with coaches, course creators and service providers to improve their reach and sales through automated sales funnels and paid ads. He creates custom strategies, sales pages, email and facebook advertising campaigns to maximize the ROI. Work with Pedro Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

Welcome everybody. You are listening to the Omni Channel podcast, a podcast from digital marketers to digital marketers. I'm your host Dominique Caldegrant and my mission is to help fellow marketers and entrepreneurs to grow their businesses online. So buckle up and let's get started. All right, you guys, in this episode, we are going to talk of the business side of things, of running a funnel billing agency. Pedro is going to talk to you about his way of hiring and firing people, his way of working with clients, and what are his prerequisites when it comes to working with clients. He's going to talk to you about his coaching business

in which he helps freelancers, beginner agency owners to scale up their funnel building business to 10k or plus a month. So if you guys are interested in that and how Pedro keeps track of everything and how he's setting goals for his own business, then keep on listening to this episode. You're going to be finding so much value. All right, let's get started. I guess my next question is going to be towards your YouTube channel that you mentioned. You have a YouTube channel, by the way, where you train people on

like how to get clients when they are running their own funnel building freelancer business do you want to talk a bit more about that is this something that you are doing on the side like next to your agency or and and if someone wants to get into this business um what do they need to learn and know right yeah i do have a youtube channel because i found that i i just like to share my knowledge right so i alongside with the youtube channel i have a coaching business for funnel building specific so what i do is i i teach funnel builders that are freelancers and they want to become more, right? They want to either be a freelancer, but getting higher paying jobs or they want to build an agency.

So I do have a program, a coaching program for that. And the results have been pretty good with that with my students the purpose of youtube channel is really just to express and help a lot of the beginners out there because when i started out i mean funnels is a fairly recent topic and when i started there's there were like very no information okay so it's like i kind of feel the struggle and understand the struggle of when someone is looking to learn and to become great at funnel. But there's just a lack of information. Or either you pay thousands of dollars for a course that is only going to get you so far. Or, I mean, you need to spend a lot of hours trying to figure it out by yourself.

So that was one of the main reasons why I created a YouTube channel. Every time I learned something new, I created a video in the easiest format. I'm not a video editor or nothing else, nothing like that. I create it in the easiest format as possible and then share it with my audience.

I don't promote the YouTube channel. I don't try to make it big. It's just a platform that every time that i see someone struggling with a specific topic i go to my youtube channel i link the video and send it out to them and funny enough even yesterday i had one one guy that i helped out he's just starting out he just reached out to me saying peter i want to really thank you because i've learned so many things with you in your in your youtube channel and every time i i reach out to you with the questions you are really upfront and you shared your ideas and the curious part was that he didn't learn for his own ego as soon as he learned that he shared that with another friend of his right so

him so it's like he shared that as well so this is the impact that you can build with just one video imagine with hundreds of videos with thousands of people following you and all that and that's a really beautiful thing so that was the main purpose of my YouTube channel. But I mean, as time went by, I mean, I tried to also make a business out of it because there was a demand. So I just created a model. I put all the information that I use on a daily basis to be a better funnel builder, to get better results, but also to have a business at the same time because it's different to be a good builder and have a business that works and it produces profits right so i accumulated both of those type of information in a program and every time that someone needs

uh really help on that i mean i just mentioned you have this if you are interested let's go let's work together so i mean yeah i do have that but that's the side thing that i have my main focus in my agency that's the one thing that really produces a lot of my income and a lot of results but the coaching business is going really well as well with great testimonials with people working with me and i almost i receive almost single day a message of appreciation saying, Pedro, this really helped me a lot. That really fills my heart. Yeah, that's really awesome.

I'm going to ask you a bit more about your agency. What do you think it takes to become a successful agency owner when it comes to funnel building business? What it takes to become a great agent? Yeah, what does it take to become successful in this industry that you're in? All right. So if you are building everything from scratch, it takes a lot of energy and focus, like any other project really it's just when you are doing this alone especially it does take a lot of uh effort and it does take a lot of focus

and building a game plan so you this i mean it's going to to defer from people to people obviously because everyone has their own methods but i'm going to talk about what works for me and my perspective so you do really need a game plan and what's your goal building the agency is it just to get like financial freedom and you don't want really want to scale awesome then you don't need to really work a lot i mean you need to work like six to eight hours per day that's it and you can take your weekends off i mean you just work on lead gen system, you become great at funnel building. So that's going to take some time because you need to know the science behind it.

You need to test and you need proof of concept and all that. But once you have that, I mean, it can take like half a year to get proof of concept in one specific niche, right? So once you get that, everything becomes much easier because the demand, people looking for funnels is really high right now it's really really high i i get leads every single day on the dozen so it's like it's really really high so it depends on do you want financial freedom and you don't really want to scale your agency then focus when you're starting out focus

on being really great and understanding the strategy behind it, what kind of strategy it takes to get results in a specific niche, learn that first, learn how to build in a clean and simple way. That's the second thing as well. And after that, you need to learn the offer creation and copy. So those are the things that you want to do. And you don't even need to be a master of it. You can hire someone who already is, right?

So you just need to have bigger margins there. But after that, it just takes persistence and time and you are going to get there. But if you want to grow big and scale and fast, you need to put a lot of effort there, like six or eight hours in my experience it's not going to make it

you need more than that you need teamwork so you need to start working on finding the people the right people to work with because if you want to scale you can't focus on being a one-man army because that's going to take you only so far

so you need to find the technical guy you need to find the? So you need to find the technical guy, you need to find the design guy, you need to find the copy guy, you need to find the lead gen system guy and all that. And you need to work on your offer as well and your margin. So that's what it takes to, like in a really simple way. If you want me to get more detail in a specific topic, I can.

But that's going to be like in a really broad way i mean it's going to be what it takes it's business perspective so you need to understand your goals what takes what where you want to get you see 10 000 per month then you don't you don't really need to do like really a lot you just need to get really great at getting results at the final which is going to take like six months or a little bit more and after that it's just getting five to ten leads per day per month sorry and close like to clients yeah i think those are really good so just to summarize it it all depends on what you want so if you want to have weekends off if you're looking just to get by and you don't want to build it into some huge thing then you you're better off you know I mean you're you can still make have results but not sacrifice too much of your time um and you mentioned yeah and you mentioned

if you want to make it bigger then you need to have a team and and build a team. When it comes to finding the right team, like what would you be advising when it comes to how to hire someone and what's your strategy in finding a good team member? That's a good one. Yeah, that's a good one and a hard one. So first you need to do a lot of networking. And you need to do it in advance.

So if you want to hire in three months from now, you need to do the networking right now, like today, because that takes time to find the right people. And it depends on the stage that you are in. So if you are in the start of scaling your agency, you really want to sacrifice quality in terms of higher graphics, better building, and all that. You want to sacrifice quality in terms of that so you can find someone that is cheaper than is going to build. Because after that, I mean, it's just a continuity thing and you can, you can get, you can still get great results. Okay.

So you want to sacrifice that, but once you get in a comfortable stage of an agency, you want to start working for quality now because you have more budget for quality. So you kind of want to hire a higher end people, higher end copywriters, higher higher end designers higher end technical guys with integrations and all that so you can really grow to the next stage and really work on on quality so it's going to depend on the stage that you are in but in terms of finding the right people it's really uh i mean you can make it this simple you You ask for portfolio. If they don't have it, then they are not the guy for you, right?

So you have a portfolio and you want to, and when you are asking the funnel building in specific, people are going to send you images. That's what they are taught to do. They are going to send you images, which is fine because images are really easy to understand their design, their style, and all that, if you like it or not. But after that, you really want to ask for the link, because with the links, you can

understand what type of jobs they do. Is the funnel well-made? Is it fast? Is it slow? Is it well-optimized for mobile? All those things are the buttons. I mean, the buttons, it's just going to depend if it's a live version or not, but you need to understand at least the

sales page, how they build it, right? And after that, I mean, you can instantly hire and then work on the first project. Just pay an initial fee. Don't pay just 100% of the fund. Just pay an initial fee to get the feeling and to start

seeing how long do they take to deliver that's a really important one and a lot of people are not up front with that by the way they they mentioned i i take one to two days to build everything and then in reality they take one week so that's bad because they want the job so they they say that and they oversell it but at the end of the day you kind of want to juggle and see, all right, you have three days. If it delivers in three days, that's a good time. If it doesn't, you need to make a choice.

You either give him a second chance to see if it was just a one-time thing or you need speed. So you need to say, thanks for your service. That was amazing. But I'm going to find someone else. You might not want to say that, right? I'm not going to need your service anymore. But thanks for your service that was amazing but i'm going to find someone else you might not want to say that right i'm not going to need your service anymore but thanks for this one it was great working with you like that um so yeah it's really um it's really bad when you're trying to find white people you need speed understanding uh what they do you need to to understand for

the funnel builders um the type of work that they do ask for design ask for the link ask for delivery time uh and then and just go with their gut feeling right with copywriters it's almost the same thing you want to ask for portfolio if they have it awesome if they don't it's the right time that they are really new don't go for that because i mean you are going to really sacrifice a lot of clubs that you don't want bad. And then you just want to read your copy. Maybe go through, if you already have a copywriter in your team,

make him or ask him to read it and give you their opinion. It's going to be subjective, but anyway. And after that, hire, see how it goes. If it goes well, often continue. If it doesn't go well, don't take it really personally, just hire someone else. And you do this in a really high frequency way. So your process is really based on existing results

and then really try to see if that person is a good fit and just try to almost like in a fast process just make sure that okay if it's not in three days you'll know and then just try to move on from that so you don't stuck with one person who's not working for you right whatever i mean you don't want to give too many chances to that person because uh it's going to sacrifice your business i mean it's like depending on what you are building right if you really want to scale, you need to find the right people fast. So the best way to find the right people fast

is to be fast. So you hire someone, they do a really amazing job, speak with them. And if in five works from now, if they do like five gigs from now and they keep doing the exact same thing that they promised,

they are doing a great work. I mean, hire them on a monthly basis, increase their payment even just to get them really excited to working with you. And they see you've got an amazing worker there. You just need to give them sentences after that so they keep working with you, right? But if they don't deliver a good job in the first, second, or third try, the chances are that you need to find someone else. And even after that, it's not just about

building. It's not just about delivering the work. It's about, are they feeling well working within your company, with your team? Are they following your team's spirit or not? So that's another level there that you also need to find. That's why speed is really valuable in terms of hiring people. Because, I mean, there's thousands of people out there. And how are you going to get those that really work well with you and your team? It's by knowing the company's values what you value the most there right and trying to find the right people that are willing to work with you um

for your condition i mean that's pretty much about it yeah i think those are super important um when it comes to company values um what do you value the most when it comes to your business and your company do you have a culture that you built and if so what is that company culture all right so i do value a lot um like honesty right i i like people to really be upfront with me and say, I'm going to deliver in a week and they meet the deadline. It's going to be one week because we are running a business here. So if we had strict timelines, we need to follow that. If for some reason they don't deliver in a week, that happens. It's okay. We need just a little bit more time. That's fine.

But if they keep doing that, it's okay. We need just a little bit more time, that's fine. But if they keep doing that, it means that we are not building the same frequency here, right? We don't share the same values. I just want to look for someone else.

I value I value I value when value I value like when it's like honesty and then you don't need to be the best in the world in that okay

humility is really great in these things because there's no way that you are going to know everything even up to this day I'm not I don't know everything right so the the openness to to really learn more and admit that you need help there it's really valuable as well and most of times there's there's some people that they don't want to to to give that feeling of i don't know i'm not enough i don't know i I'm not enough. I don't know, I'm not enough.

I need to find the answers before it's too late. And most of the times, that's not going to work for them. So if they are straightforward and they say, I don't know the answers to this, can you help me? Just make it faster to solve everything. I'm going to do a tutorial. And then from that moment on, it has that tutorial for all the other projects so that's something that also values sharing communicating uh other than that i mean it's just really

abstract and it's just going to depend on those things so yeah i cannot be that precise, but honesty and being open to learn more and communicating that those are two things that I really value a lot. Yeah, thank you so much for sharing that. Just to move towards the end of the conversation. Is there any books that you'd like to recommend for anyone when but that really shifted your mindset or changed your life or is this something that absolutely someone needs to read if they want to get good at um sales and marketing all right so books i mean for funnel building specific, you can start with the.com secrets and e-com secrets, not e-com secrets, expert secrets from Plague Funnels, Russell Brunson, right? And other than that, I mean, I have a bunch of books that I read, but I'm terrible at memorizing their names. So I can't really figure out right now name that of a book that i would really

recommend but one thing that i recommend it's not just about reading the books it's about always being on on aware that you want to learn you want to become better so every time that you come across something that got your interest try to figure out why why did you got your interest and a lot of people don't do this they oh i'm interested i've read this i'm going to move forward and they are going to lose a lot so even even if you if you have like a book that shares an idea and you are interested try to know why you are interested in that. Okay? Figure it out. And then make a move. Read the book. Okay?

That's one of the practices that I teach also in my coaching program, which a lot of people don't do. I mean, a lot of funnel viewers, they reach out to me and say, Pedro, where can I find inspiration? I mean, everywhere. You are on the web. You are on the internet. Go to Google. You have, everywhere. You are on the web. You are on the internet. Go to Google. You have inspiration everywhere. You just need to filter.

And to filter, you need to be aware that you have that possibility to filter. So every time that you go, and this is a practice that a lot of people struggle to learn. I don't know why. I mean, I might ask the psychology to know this answer, but I don't know why. People have the internet, have Facebook. Even Facebook, they are scrolling. There's a ton of inspiration there. So they just need to be aware that once they get to that,

okay, I got interest here. I stop. Why? Okay. And the reason why, does it matter or not? No, it doesn't matter. Okay, awesome. Yeah, it does matter.

So let me explore a little bit more and most importantly record everything okay take screenshots of why have like a notebook where i always always have a bunch of notebooks for specific things where and i have this one as well i mean i have a bunch of them because they have their own purpose. For digital strategies, I have one book, but I point everything there. For funnel building, I have one book, but I point everything there. For coaching, et cetera, et cetera, et cetera. And the main reason why I organize this way is because we easily forget about all information because we are surrounded with information right so it's really hard to to keep everything in mind but once once you you need to answer for something

and you remember that you saw something somewhere you go there you go to swipe file folder you go to your notebooks right so i mean i'm digressing here a little bit but that's really important those techniques uh and more than just reading a book which a lot of people by the way they oh which book do you recommend i recommend this one i'm going to read it and then there's this for god right that's why i i mentioned books are amazing i read a lot of books not as many as i would like to i'm going to be honest with you i watch a lot of videos a lot of educational videos I take a lot of notes I go to a lot of webinars and seminars and all that but what I really what I really really prefer on that is

just not be present in that moment is to keep tracking of everything right so that's one skill that I recommend for everyone to start working on that because apparently it's a really hard skill to to learn i don't know why but yeah that's one thing that i recommend modern books read the books understand why but also be aware of everything television do you like to watch tv awesome do you do you get uh do you get um excited and do you get enthusiastic by something that you seen there try to know why are you in facebook instagram tiktok anywhere else youtube did you got interest for something specific try to know why because after that if you do this every single day it's not even tiring it's like it's something that doesn't consume a lot of energy well it does

but that's not going to to really tire you um once you do this for like six months or a year you are going to learn and grow so much wow those are really awesome techniques um i'm a notebook person myself i think in every two weeks i finish off a notebook and I have so many and for every single books or seminars I ever watched I know exactly which notebook I notated those and I know okay I need to go back to the red one and I know exactly like remember the page that I wrote the information so I can go back and look up the information so I think um that's definitely such a good way of just remembering everything and just like keeping track of like, where did I put that information so I can go back anytime. So I'm with you on the notebooks. Awesome. I'm glad.

So what's next for you? Like, let's see in five years, like, be yeah i mean i'm gonna be honest with you my game plans are not for five years plus because uh i just i tried to do that uh but my personality does not allow me to do so i mean even when i shared a little bit of my story uh 10 years uh back i started with marketing and designing i started designing posters flyers communication cards and all that right and then i got good at it pretty good at it and then i got interested to explore another thing right but then another thing and everything led me to funnels right now but one thing i can say almost for sure is that in one year to two years time, I'm going to be growing my agency to a hundred thousand per month. That's one of my biggest goal right now.

That's one of my focus that I have and I'm going to get there. Another thing that I can say for sure is that for the next year, I want to help. I want to develop my coaching business. I don't want to scale it. I want to have like five spots every three months for new people to come in to learn everything I need to teach. And one thing about me is that I don't hold any information back. You ask me, you're going to get it. I mean, that's it. You ask me the information, I will not keep it in. I'm going to share everything with you.

But I mean, that's another thing is that the most that's another thing that i also mentioned to my students the more you interact with me the more you are going to get okay so did you pay for a three-month coaching program that has this information awesome but if you ask this we're going to get this information i mean i'm not going to hold just because you paid for this much information um so in terms of goals my agency is going to hit a hundred thousand per month in about two years from now hopefully i'm going to get there i'm going i'm working to get there after that i don't know i can tell you three years or five years from now i don't know i might sell that company and go to something else for my

coaching business uh i'm not going to scale it. I'm going to really focus on up to five people for every three months because that's the way, I mean, people need time to learn. People need me present and to have the time for them. So that's something as well. And I don't know if I'm going to do coaching for one, two, three, four, five years.

Right now, I have a one-year plan. I want to impact up to 15 to 20 people building their funnel business in a profitable way. That's what I'm going to do. And yeah, I'm pretty satisfied with that and proud of that. Yeah, I think, you know what? It's so good to have at least that the one year plan is better because then you don't lose sight of um the future and what I want to say is that basically I tend to like jump into the future and have like huge plans like I'm gonna be in Forbes 30 under 30

and like that's cool but like dude um it's just so far off at this point that if you make plans like so far ahead in the future you're gonna be like discouraged because uh you don't see right now how the hell they're gonna get there so um i think that what you said that you're not even planning that far ahead it's just so good because you lose sight um whenever you do that right 100% Dominique and but if I if I was I mean it's also about the stages you are in right now if you are starting out and you're planning five or ten years that's going to be like you mentioned too far away but if you are you already have like a business uh doing pretty good and you are expanding, you want to be planning your years ahead, right?

So you are going to have five and 10 years plan. That's pretty standard for big businesses. But yeah, I mean, for smaller businesses or even for just freelancers, I tend to say plan your next six months and then a year. So have to say plan your next six months and then a year. So have a goal for the next six months because that's a good amount of time

to get to a reasonable goal and then have a goal for a year, like a crazy goal for a year, a pretty good goal that will make a difference for you. But after that, I mean, you do this every single year and you're going to fine i mean i've been doing fine i've grown a lot in this past year i've grown more than i have in the past five years

which was amazing so i'm in the right track and about being the right track it just it takes time and you are not going to get on the first try yeah thank you so much for sharing all of that um before i let you go uh i wanted to ask you like a one final question um when it comes to goal setting and being consistent um do you have any tips for the listeners um do you do organize your week? Like, do you have like monthly targets? Like you said to set like a crazy goal for a year. Like how would you then dissect that to make sure you get there? Any tips on that? Okay, cool.

That's cool. Yeah, that's a good question. So, I mean, it's really, I do plan just to answer your first question. I do plan my weeks and I have monthly goals, right? So I have monthly tasks and I have plan, just to answer your first question, I do plan my weeks and I have monthly goals. So I have monthly tasks and I am aware of them. So I plan my weeks, I have monthly goals, and I always plan my day in the night before. So I think this is a pretty common thing to do as well in the entrepreneurial game.

I've learned this a few years ago and to be honest with you I didn't value as much as I value right now these simple tasks but it helps me to maintain focus. That's the first thing. So I do plan my day in the night before and I plan my weeks. After that you mentioned you asked something specific which I'm not recalling right now can you remind me yes I wanted to ask you you said you had to set one crazy goal for the end of the year and you said okay you plan your weeks and months in order to get there yeah that was my question like if you have any any techniques on that and you just said you plan them out 100 okay cool yeah um can you tell the listeners if they want to reach out to you where can they find

you um i mean uh i'm in facebook most of the times uh it's going to be pedro morea you can find me in www.let's go funnel.com so that's going to be the easiestira. You can find me in www.letsgofunnels.com. So that's going to be the easiest one for you to find because Facebook, there's billions of people there. So you can go to www.letsgofunnels.com. You can find me there. I mean, yeah, I'll make sure to link that anyway. I'm going to link it in the description anyway.

Do you accept people for your coaching business right now because you said you already take five people in like do you have spots like available at the moment for sure so i'm gonna have not not right now i'm gonna have a spot in about a month from now because i have not one spot actually it's going to be two spots because i have two students that pretty much they are doing pretty well on their own they are doing close to ten thousand dollars per month right now so yeah I'm gonna have about two spots in about a month from now and and after that I'm gonna only have a spot I'll say in two months after that so so yeah okay well make sure if someone wants to join in a month pedro has two spots you guys yeah i'm gonna have yeah yeah thank you so much for for being here pedro that was a super super valuable session for me i think for the listeners as well

um again if you want to reach out to pedro i'm gonna link every of his socials in the description down below uh again good luck on your journey pedro and i really hope you can hit the 100k soon let's see let's go yeah good luck thank you so much for being here. Thank you. Bye. Alright, you guys. Thank you so much for being here and listening to this episode. Again, Pedro still has spaces if you are interested in venturing into

the funnel building industry and start freelancing yourself or if you're already in the industry but you want to get a more extensive one-on-one kind of training, as you guys remember, he's not holding back any information. So don't forget to check out his coaching program. Link in the description down below.

Thank you so much, Pedro, for coming. And I'll see you guys next week.