Omnichannel - The Art of the Ask: Insider Strategies for Securing Big-Name Interviews

Episode Date: January 17, 2024

Send us a textEver wondered how the top podcasts reel in those big-name guests? Let's pull back the curtain on one of podcasting's greatest mysteries and examine the surprisingly straightforward tactic of making the ask—but not just any ask. In today's episode, I peel back layers of misconceptions and share personal, behind-the-scenes strategies on landing interviews with industry leaders. It's not about having the largest audience or the fattest wallet; it's about the mutual value exchange and the courage to approach individuals who are making waves. We delve into the importance of doing your homework on potential guests, crafting a personalized invitation, and why an authentic interest in their story trumps numbers every time.This conversation is more than just a guide; it's an empowering push towards connecting with the people you admire. From the nuances of timing your request to crafting a message that resonates, we cover how to earn the privilege to extend that all-important invite. Learn why seeking guests who are passionate about leaving behind a legacy can be far more rewarding than chasing celebrity status. By the end of our talk, you'll be equipped with the confidence to reach out to the movers and shakers in your field, creating engaging, meaningful content that resonates with both your guest and your audience. Join me as we navigate the art of the ask and transform your podcast from good to exceptional.Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

Okay, people often ask me, how do you get high level people on your podcast? Like, how do you get people to come to your podcast? And my answer is, I ask them. That's it. Of course, there's a way to ask, when to ask, how to ask. And I would like to say, you can ask when you have the right to ask. Okay. And what I mean by that is, what I mean by that is you can ask people when you have the right to ask. So when you want cool people to come to your show that you've been looking up to, what

you need to do is know them. You need to know them. You need to be following them. You need to know what they're about. So when you are facing them, you actually know them. them you need to know what they're about so when you are facing them you actually know them you know what to ask you know exactly where you want to go with the episode you've been observing that person you you just know who they are what they do what they are working on what they're about and then you can have them on your show and you can actually

introduce them to people that is the most important so if you want someone that you have been following and you're loving to come to your show first you have to actually have the rite of passage of knowing them and when you know them and when you've been following their work and you know what they do and what they're about and you approach them in that i know you and i and i think we should we should talk about this you know i would love to have you then you're on the rite of passage and when someone comes and reads the message that you sent them in inviting them to your show and you're already showing that you know them then they are more likely to come because they're okay it's not

just a spammy person that is messaging to everyone to invite them on their show they actually know me and they know exactly what they want to talk about so that's the first very important you know you have to know them you have to know why you want them what you want to ask from them why you want them on your show and you have to let them know what it is that you want to talk about when you approach them uh the second thing is is they actually have to do and have to have the courage to speak to these people that that's a whole nother ball game because when you believe that if people say yes to you they say yes to you because you have deserved to actually talk to this person regardless of your numbers i know a lot of people get in their heads about how many downloads or listeners they have or they have to have the x

amount before they invite bigger bigger people on the show i don't believe in that i don't believe in that and i don't i don't align with people who care about like the listeners i don't align with people who just like hey i'm only coming unless there's a million listeners you know that if that's what you want okay then it's it's a no-go for me then obviously i'm not at that level or you want to seek out those opportunities then it's a no-go for me because it's not gonna work you know i don't have a 1 million listeners you know or some people are very calculated like even if it's someone that you know and you approach them and you're very calculated so how much do you offer for me to come well okay then it's not it's a no-go like

right so if they care about your numbers and they care about the listeners and they care about how much you pay them to come and it's a no-go i mean at least for me it might be for you like you have the budget or sponsors whatever whatever to get these people on the show but i feel like especially podcasting it's like we are here it's a mutual exchange giving them exposure putting them on social media putting them on youtube putting them on fucking every podcasting platform so whenever someone is looking up their names they can find episode and they can connect them further so people are building legacy and taking more shows and practicing to speak and wanting to be better and wanting to be out there that is their

motivation okay and your motivation is you get to talk to cool people and you get to you know hang out with cool people and ask your questions that you always had to these people. That's your motivation. And of course, bring value to the audience, to the listeners, right? To bring the people that you think they want to hear. So, but when someone says yes to you, okay, when someone says yes to you, and it's a high level person that you go, Oh my God, like, I love this person. I read their books. Like, I've been listening to them forever. And I'm like, Oh, I wanted to book them for the longest time.

And they say yes to you. And they don't ask about your numbers. And I don't care, like how many clients I'm going to sign for me. They don't ask that. But they just, okay, let's do it. Say yes. And they come. come they say yes to you because they see what's in it for them beyond numbers and beyond listeners okay and they check that it's a legit podcast that you've been doing this you know repeatedly not just a one-off thing but they say yes to you say yes to you because you deserve to speak to that person and that's like a whole another psychology of the podcasters you know because especially if you are someone especially if you are someone who want to have quote-unquote the high-level guest you know the the rock stars of your industry coming to your show and and um asking asking them questions or having discussions

with them so if people say yes to you it's because you earned it you have the right so i don't want you or anyone thinking that they don't deserve to have someone be in your shows because they're just like whatever you know insert limitation okay so that's how you get people on your show i don't personally like to have people that i don't research myself okay so when if i get inquiries from people which i do by email as well people email me or like these podcasting agencies email me like, I have a guest for you. He's great, you know? And I, okay, let me be the judge of that.

Let me be the judge of that. So I'm always like, okay, if you want to come or if I have inquiries and people coming, I want to know why, what is it that they do? Do I love it? Do I, am I aligned with it? Is it interesting for me? Is the topic interesting for me you know I always research the person that I have if I get inquiry or if I want someone that I personally I want to have then I'm always you know I know why I know why you know and I have

listened to dummies especially enough or been exposed to their work enough so that i know what to do with them okay so i want you to and then when i know what to do with them i have all the rights to talk to them of course i know them right so it's not even like a deservingness it's it's more like of course i know exactly what to ask them i i know if they were in front of me i know what i would ask them so it's really up to you guys you know it's it's really up to you guys but i think that's how you do it right you know that's how you get high level high level quote unquote high level people or guests on your show i hope that this was helpful if you want me to go into like details on like how do you do that like what exactly i say in my messaging what do i say like

like all those things i will i am putting together a program preferably end of march on intentional visibility and on on how do we how do we actually act on creating our own visibility online um stay tuned for that you know it's it's called intentional visibility it's going to come out in march and i'm i would be happy to to kind of actually show you within the framework of the program. So more on that later. But if you know that you're in for intentional visibility, drop me a message and I can give you more info. Okay, good luck. I'll see you guys very soon. Bye.