Omnichannel - This is How You Build Instant Trust

Episode Date: July 5, 2022

Send us a text Today, I’m going to be talking about the strategy of preeminence, concept created by Jay Abraham, and how this mentality can change the way you are approaching your client relationships. This can help you build instant trust between you and your prospective clients.podcast RSSGet a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

The amount of social media outlets that we have at our disposal is incredible. And to have a good advisor, you know, in this space is also sometimes suggesting you something that is against their own services. And if you don't need ads, Facebook ads specifically, I will tell you that you don't need them because your audience is on LinkedIn. And then I can connect you with a LinkedIn expert. But it's always to be that protective of what I think is the best for them. Even if that means saying no to me or to what I'm offering out there, it's very important to do as a business owner. Welcome everybody.

You are listening to the Omni Channel podcast, a podcast from digital marketers to digital marketers. I'm your host, Dominique Caldegrant, and my mission is to help fellow marketers and entrepreneurs to grow their businesses online. So buckle up and let's get started. Hello my lovely internet friends, I hope you all doing wonderfully. Today we're going to talk about a topic that's like super super important to me and it's gonna be about whether or not you want what's best for your client or you want what's best for you now i know that most of you are

in service-based industry you are consulting you know you're coaching you're selling a product something online um or you have essentially most of you are trying to sell stuff online um but essentially what i want to ask you is that whether or not you care about providing what's best for your clientele and what's best for your client a lot of times story time a lot of times um clients approach me or prospective clients approach me and asking me about um you know facebook ads like can i do facebook ads for them and um i a lot of the times i say no and um is is very simply because i realized just by talking to them that facebook ads might not be the best approach for their business okay or that what they are trying to sell for example organic marketing would work wonderfully because you know organic marketing also have that very strong you

know local built trust factor that perhaps a facebook ad cannot convey you know facebook ads are much less personal you know than someone doing organic marketing and genuinely being out there, you know, creating value to their immediate audiences than Facebook ads that are a bit more for everyone. And, you know, you can either take something away from them or not. I think, especially if you look at groups, for example, it has that familiar feeling of belonging to a community that is something that a Facebook ad for example can never ever beat right because that impersonal ad that you see it's it's gonna be really hard to create that you know type of local you know community type of feeling so a lot of the times I get approached you know by clients with a certain request thinking that they want to work with me because they think that

that would solve their issues if we do ads for them but I want to remind you that it's not always Facebook where your audience is staying a lot of the times it's if especially if it's like a more professional setting i don't know why i'm stuttering guys especially if you're talking about more of a professional setting that you know you're trying to go to business owners to sell them something then you will be looking at linkedin or twitter or you know it depends on your market maybe it's instagram maybe it's tiktok you know maybe it's reels you know there's so many youtube you know youtube is all there for that relationship building but all i'm saying is that the amount of social media outlets that we have at our disposal is incredible.

And to have a good advisor, you know, in this space is also sometimes suggesting you something that is against their own services and if you don't need ads facebook ads specifically i will tell you that you don't need them because your audience is on linkedin you know and then i can connect you with a linkedin expert but it's it's always to be that protective of what's what i think is the best for them even if that means saying no to me or to what I'm offering out there is very important to do as a business owner so I want to ask you whether or not you are approaching all of the situations like with that in mind that this might be the solution for them or this might not be the solution for them? And do you actually go out of your way to figure out or help figure out what's the best for them at this specific moment? Okay. Can you say no to someone who's signing up or want to sign up for your services just by, you know,

giving the audit or suggesting what's best for them or understanding that this is right now that doesn't make sense for you. But you know what does? This, I think that does. And I can connect you with that person. If you approach your business, by the way, with this mindset of being the most trusted advisor for your client, and this is something I have not invented, guys. This is something that was taught by Jay Abraham.

And I think if you are in the marketing space where you look out for your clients and think, okay, what's the best for you is this. And you approach everything with that mindset of what's the best for you is this. And I'm not here to sell you my services but especially if it doesn't make sense for you i'm not going to do that if you approach all of your clientele with that mindset now you are 90% ahead of all your competition because not many you know advisors marketers consultants are going to advise against their own service. Not many will try to genuinely help you.

And if you find those people that they do, it's actually creating that intense trust between you and your prospective clients or even existing client. I did have occasions where for a client specifically, we signed for two months. And after the first month, I said, you know what, I think we should stop here. And we should, you know, evaluate and perhaps when you have more budget, and we can come back to this but you know and when she said yeah but you know i kind of want to continue working together i trust you even more just because you said that right now that might not be the best you know solution for me so just by looking out for your clients i cancelled campaigns two weeks in guys we said we had a contract for a month i cancelled them two weeks in because

it didn't bring the clientele the kind of result we were expecting so i'm not going to go full term if something is just not working at this point so it's all about whether or not i look out for my clients and a lot of people and i don't want to name anyone but a lot of people go into that with a mindset of how i'm gonna sell this thing okay um that that's what i do and so i'm quick i'm gonna create all these narratives around the fact that you need this you know a lot of people does this it's it's a sales tactic like you know installing beliefs that you know it's faster for you to to do ads you know so people can find you that's true like i can tell you like all the narratives that people are constantly creating so that they sell their businesses like i can give you like the most

extreme narratives of like well you the reason why you're not successful is because you have some whatever karma work to do and so i can do that for you so you're gonna be like everyone has their own belief systems and everyone has their own uh what they think is the best so that you can buy into their programs it's mostly that's the the outcome here is to get you there but having that integrity and having that ethical approach to business of what makes sense for you is is going to if you can do that if you can nail that if you can hone in on like okay you know what that doesn't make sense for you and i'm gonna tell you flat out if that doesn't make sense for you because i it's it's it's much better for me to to suggest you something that is in your interest than trying to sell you my services and guys if you understand this if you approach your business this way that when you are

in front of someone who comes to you with a problem and even you're trying to assess it to best of your abilities you see that this is not is in it's not in my expertise at this point but i know abcd that is actually a better match for you and I'm going to make sure that I monitor the process make sure you're happy but I'm going to send it over to them is so valuable nowadays it's so rare and it's so valuable that if you just supply all those things and this having this mindset of being the trusted advisor of your own clients, of not letting them to invest when they shouldn't, of, on the contrary, telling them this is time to invest right now,

is not letting them buy more than they should, do more than they should, sign up to things that they shouldn't, right? All of the things. If you have that best interest for their for your clients, then I'm telling you that you're going to be ahead ahead of your competition. And that is why, you know, there's literally no one else that your client will pick besides you. Okay. So how can I assess? And that's what you're doing essentially when you're going on a sales call with anyone is how can I assess my client current situation to the best of my ability so that I can tell what's the best for them? Even if that means that's not signing up for me or with me or my services,

but someone else that I know that I can trust or suggest them. That's how you go into every single sales call. And that also takes some honesty because then sometimes you have to be honest with yourself. Like, okay where where is my most uh optimal expertise lie like how can i um help them with what i know but how can i also see my own limits as a coach or you know consultant how can i see that this is where my limits are at this point and this is how far i can take you point? And this is how far I can take you. But what you need is here and I can take you here.

And so because of that, I'm going to get someone who can take you here in me. So we don't have to go up those stairs, right? So, I mean, you would go, but you know what I'm saying, okay? So essentially, master just one thing. Have that mindset. Come and embody that. Really, that, like, how can I help them with the best of my abilities? How can I be honest with them with where they can't tell is?

And have that approach from the get-go, okay? You're not trying to sell anything to anyone. And it's very rare to me that I have to hard sell anyone. Because of my intentions of going into a call, because of the ability of knowing when to push and when to you know, come back to from those like, if you think that something is genuinely in their best interest have that you know stay in your stand in your ground and say okay i think that's that's even though it's outside of your comfort i think that would be the best for you and if you can trust me

to guide you through that then i can you know you can get you where you want to go okay so even that is is it takes that honesty with yourself like okay I need to push and it's so funny because every of my clients I have a different persona that I bring in you know some of them need tough love some of them need more nurturing some of them need me to be um you know more assertive like there are so many aspects of yourself that you need to bring in with a specific type of people so that you can optimally work with them um that it's just um it's it's it requires that skill to see that but first you have to see them for you know who they are and what they really really need at this point and channel that in and really try to help them out there where they are okay

so i really want you to forget about selling forget about you know how i'm going to close this and the scripts and and what i'm going to say exactly so that closing happens and like all the tactics and like of course uh you can if you have no idea what you're doing um you can try those but honestly I never ever ever use them to close anyone and and from where i come from as long as i'm genuinely trying to help them to the best of my abilities and i suggest that what makes sense for their business even if that is going against me that's where it's instantaneous for them to to come trust and work with me because they know that I look out for them. Okay. So be protective of your clients. Be the trusted advisor that they need. And I'm telling you that we will never have shortage of clientele. You will never have shortage of people coming to

you for help because they can tell you that you're genuine and you're trying to help them, essentially. Okay? So that's it for today. I'm going to go. Thank you so much for your business or if you need um if you think you need um whatever strategy workshops or whatever you want to do online uh come to me first drop me a message and we'll talk about what i think you need instead i will tell you bluntly honestly and i'll help you redirect you to someone if i cannot help you personally. Okay. Thank you so much for being

here. Have a great day. I'll see you tomorrow. Bye. Thank you.