Omnichannel - Turn Your Connections To Opportunites -The Art of Connecting With People Online

Episode Date: August 1, 2024

Send us a textThe Art of Connecting Your Prospects Online!There is an epidemic of business owners not knowing how to form connections online.This is true not only with cold audiences but also with their own buyers and list of people, they often feel confused and completely out of touch about how to connect with them.In fact, there are some ways some business owners attempt to connect that are almost GUARANTEED to get rejected, or ignored.It is almost guaranteed to get rejected because of the sheer ways the business owners go about it. So if they have already anxiety about it, and attempt to initiate connections with these common mistakes they will end up reinforcing their beliefs that, this is hard to do. When in reality it's not, they just went about it the wrong way.If you are feeling uncertain or even anxious about connecting with people online to generate opportunities for your business this episode is for you!In this episode you will learn:- What common connection mistakes do business owners make and what is a much better approach in starting conversations online?- What energy and mindset you should adopt when it comes to connecting with people?You can absolutely learn to build genuine connections that lead to opportunities online!  We also dive into the importance of slowing down and nurturing authentic relationships in sales. Using the analogy of dating, we illustrate how taking the time to build trust and demonstrate expertise can facilitate better recommendations and long-term success. By adopting a fun and playful approach, we emphasize that connecting with others should be an effortless and enjoyable process, avoiding forced interactions and fake enthusiasm. Embracing a positive mindset will not only make the process more rewarding but also enhance both your personal enjoyment and professional achievements. Tune in to transform your approach to online networking and start building the connections that matter.Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

like both nurturing and connecting i think they should be fun they should be fun okay so every time i'm connecting with people i'm already in my fun energy like i'm having fun i'm i'm in a good mood i'm i have i'm uplifted like i don't mind i'm not here to make a sale right now i'm just like i'm just like flowing right so for me hello my dearest entrepreneur friends welcome back to another video or if you are listening this on the omni channel podcast welcome back to the podcast today we're going to talk about connecting connecting people because nokia have made this incredible incredible one-liner that has been stuck in my head every time i hear the word connecting so great job on marketing nokia great job but specifically uh when i talk about connecting i want to talk about how to connect

with people online okay because i think in person it's quite easy for how to connect with people online, okay? Because I think in person, it's quite easy for us to connect with people because we see each other face to face. But online, what I have been seeing is an epidemic of people not knowing how to connect. It's business owners not knowing how to connect with their buyers. It's two business owners don't know how to connect with their buyers it's two business owners don't know how to connect to collaborate it's just overall like across the board i see there is a big connection issue okay and i understand like you know it's scary to put yourself out there it's's scary to connect. And a lot of people, and I see this, there is this retardedness, and I'm sorry to use this word, like that the entrepreneurs, they don't know how to speak to their own audiences. Okay. So not even we're talking

about cold audiences, we're talking about your email list, you know, I see sometimes entrepreneurs, they lose touch to the point where they don't know how to speak to the people their own people anymore okay so I want to talk about connecting and how I personally connect because I feel like for me it's very easy to connect with people uh offline and in person as well it's just all about like do I want to or do i not want to but if i want to it's easy for me to connect with people because because of i'm going to tell you what what i'm going through in my head now i know that and i see this mistake over and over especially when someone is prospecting and if you're out there in the dms you're reaching out to people you're you're trying to pitch your

services and stuff like that's great you know it means that you're trying to pitch your services and stuff. That's great. It means that you're doing something. But I want to go through what levels of connections that I see. The very first would be someone messages me to pitch me immediately. Those connections, they're usually like, okay, for me, that's not interesting at all. There are people who check or like my latest posts and then they connect in DMs. Again, very quickly expressing some interest or expressing some excitement and then very quickly they pitch me.

So there isn't a lot of depth in these connections and therefore they don't work. Again, it could be a scenario they send me a group or it can be a scenario that they position themselves as the authority, even though we are doing the same exact thing okay so it's a mismatch it's a complete misfire and these connections they don't work nor lead to any opportunities when people pitched me like vas as well i went on calls with them i just didn't feel the vibe you know it's so often these like pitch connection requests it's a big numbers game and because it's a lazy marketing way to create opportunities especially if it's done this way I would say it doesn't work really for me I'm

not sure like the the client sophistication level that is actually there for this type of approaches okay and i want to say i want to say this as well not to pay and not to shit on everyone but i see it as well like if someone is sending a message to someone and they are not responding and you keep messaging again and again again like almost faking interest like oh tell me more like i wonder like how is this for you like do you need help like so while that's great not so great but i'm glad you guys are out there doing something about your businesses i'm so glad you are but again it, it's a turn off, okay? And I'm going to quote Philem Jones because he's great at communication. And he said that sales to him is earning the right to make a recommendation. So without you knowing what the issue is and knowing what you're facing with you are not to make a

recommendation okay so we're not going to send them something like hey i have this program i think it's perfect for you blah blah blah like i haven't earned the right to make a recommendation because i didn't ask the person if they need help with anything okay so like I said the solution is not to be like hey do you need help with anything okay because then you are like shooting in the dark you don't know what are you doing and apparently you're doing everything right under the sun so it's not the solution okay but I want to bring back the conversation on like how do we connect how do we connect how do we connect what i have found was very easy for me to connect with people is by looking for commonalities and i'm don't i don't just want to look for surface level commonalities okay

i want to look for commonalities that are you know um not surface level you know just go to someone's feed give it two three minutes before you even connect with them and and start from there okay not just like i see i see you are an amazing coach like those are bullshits to me but i really look into where they are you know things that you can tie yourself into like commonalities that you can really build on those commonalities and I remember watching The Voice and there was a season where Camila Cabello was one of the coaches and I was observing how she managed to persuade these singers to become part of her team and what she was actually doing is that she was every time she was like oh my god me too oh my god i also had straight stage fright oh my god i'm from here like like no matter like who she was talking to

she always managed to find commonalities on the spot with the person that she was that the singer that she wanted in her team do you want somebody that has actually been on a singing competition oh my gosh and 10 out of 10 times that oh my god me too like oh my god i'm same that led her to actually get the person and it's not because like we are trying to trick someone but it's just because people like familiar things you know people like to they connect on things that they are um they are similar on okay so people like to connect with people on things that they also share like shared interest shared commonalities like if they have a passion for food or whatever, right? So that's what makes people connect, common stuff, not like fake common stuff,

but really, really common stuff. That's a really great way for you to open the conversation, to look for commonalities and open the conversation from there and let the connection build over time now i have been showing empathy and i have been making bold asks right off the bat with people but i never done it like on the blind right so i knew for example i'm going to give you this example like for me when i'm booking podcast guests I'm usually knowing why I'm booking that person because I know I've been exposed to their work I knew I could handle them so when I'm approaching them with the way I'm approaching them even if it's like hey you want to come to my podcast it's not what I say I explain to them what I valued in their work before I make an ask

so that becomes like this person really knows me into like, I'm flattered that this person offers me and not just spamming everyone else. Okay, so that's where I'm making a bold ask, but I'm already aware of the person's situation. And I already worked up some kind of a knowledge base about the person before I made a big bold ask okay the other thing that I want to two things that I want to like mentally I want you to dial in actually three one is the energy of desperation the first thing is your energy okay and it's so important because we know that if we are anxious in our energy and we really want to make something happen and we really want to control the outcome of this person becoming a client we

can really get into this needy energy and that's when we are like hi i'm just following up i'm just following up right and that energy is actually pushing people even further because you're not secure within yourself in in like okay i don't need a sale i'm okay if you can channel that instead that's the best way to start the second is also on the energy level is a rush okay what i'm what i'm seeing is people have this rush of i need to make this happen or else okay i need to do this right now today like tell me now answer me now and i understand again the desire to grow your business and have more clients and that's why we need to reach out to more people and actively work on our connections to see if we can generate more opportunities.

But because we do plant seeds every day, we don't have to worry about the rush because the seeds that we were planting yesterday or a month ago, they will come into fruition soon. So the rush energy is something that i would urge you to avoid because i feel like the more rushed you are with your approach the more it comes like you can feel like you know it's not going to be attracting the person to wanting to satisfy your needs it's going to be repelling them even further so let's not rush connections

um think about dating okay think about dating like you are dating the person for the first time you're meeting the person for the first time and you're already like in your head because you kind of stopped this person let's say and you are super into this person and you're in your head you just want to rush to like the deep stuff and i used to deep stuff anyway not like sex but i meant like emotionally you really really want to connect with someone and you want to rush that process further so i used to be very guilty of doing that because i felt like okay i can only have a great conversation if I'm talking about the deep stuff because that's what people use me for that's what I'm used to do I'm like therapizing my whole family and all my clients

as well but I'm really good at this deep stuff so what I learned is to slow down just slow down and to appreciate things that are you don't have to go deep we can be fine you know we can just be chatting about the commonalities of the where we were from or what we were visiting or you know if we have common national grounds or we are neighbor countries or we can enjoy that level of conversation you know before we rush into the sales dude and that's why i said at the beginning of this video that sales is earning the right to make a recommendation you know according to phil and john's and the reason it's so true is because you earn it you gotta earn the right to make a recommendation and how can you earn it? You can earn it by building a connection with someone

and then being useful in those connecting moments. Or you can earn it by demonstrating people that you know your shit and you can help people and you can demonstrate over and over and you can earn the right so people will come to you and also that comes with time. So rushing is actually not going to help you so you need to slow the f down you think about your dating and you don't want to rush into marriage because that would turn people off like normal people would get turned off if you talk about

marriage in the first day okay so slow down and compose yourself like have some self-respect and not to lower yourself into degrees where you don't have to okay and you might be thinking well well me trying to make money for my business is not lowering myself well it's not lowering yourself but it's so hard for someone to look at you as the guide as the someone who is going to hear to be leading things for me like even if it's not leading them per se but leading their projects or handling their sales stuff or like what I'm doing I'm literally taking on their online events and I'm like from start to finish I'm there to do the whole thing from the emails to the automations to everything so they really have to trust me that i'm placing my whole reputation on you and i i'm trusting you that will not you

will not tarnish my reputation so there has to be that trust built over time to so that they can be like okay i think this girl can really really i can you know she's she's she's strong she's solid she's not going to tarnish my sacred reputation in my business so like i said that comes with time and we cannot rush connections what you can do with connections is really to nurture them you know and that's why we say i woke up well nurture them uh nurture nurture nurture and it has became this buzzword like we throw it on like okay well i guess she needs more nurturing you know which is like it sounds like a drag to some people to be like fuck this person needs some nurturing like oh here we go oh my god i can't with nurturing like yeah like why is she not there yet no we need to we

need to get it now like bro uh and nurturing becomes just like and the same kind of approach comes to connecting with people like i have to connect with people oh my god i need to go back to the dms like oh my god so i think like both nurturing and connecting i think they should be fun they should be fun okay so every time i'm connecting with people i'm already in my fun energy like i'm having fun i'm i'm in a good mood i'm i have i'm uplifted like i don't mind i'm not here to make a sale right now i'm just like i'm just like flowing right so for me chatting is actually so much fun as well as writing an email is so much fun as well as making a post and content and and making a content or filming a podcast like these are fun activities for me and if i ever show up into like i don't feel like doing this

and i have to force myself into like fuck i well i guess i need to do my daily quota and connecting people i i i should just walk the fuck away and come back to another day because it's not the mindset we need to be in when we are connecting with people connections they should never be forced they should always be light-hearted it should always be fun and they should always be like you know just like effortless you know and the same with the nurturing and i'm gonna tie this to nurturing and this is my third tip and like how to connect people have fun have fun get yourself into a funny playful energy if you can and connect from there it's much more you know effortless you know and you don't get offended even if people are like not responding to you in a way you're just like

whatever next one. So I think that's a good way to connect with people. But nurturing is another layer of fun because now I get to communicate with you. Now I get to, especially by email, like email nurturing, right? Now I get to communicate with you. Now I get to have another chance to show you that i know my shit you know and that to demonstrate to you that i'm helpful and you know teach you some stuff in the meantime right so the more i see this as people showing up with

their fun energy and genuinely sharing valuable insights with people. And when they connect with people, they do it because they love to chit chat and they actually enjoy chatting with the person, right? You don't have to fake that you're enjoying it, which is, oh my God, don't even get me started there because the fake enjoyment of like oh my god you're amazing like they love bombing like fake the fake thing like oh my god it's so interesting like if it's not like don't say it is that's you're being so fake and I can spot fake people like oh my god like by the depth of the comment like if it's like oh my god you're amazing versus

oh my god that post when you wrote about this that made me really feel like this and i appreciate that so like that feedback to me is next level and i've always when i'm connecting with people as well i'm always trying to look for things that are unseen and that would really take me some time to dig deep into what good can i say about this person like what what value do i see about what they are doing and i always always openly share it up with people and they appreciate it like oh my god i feel so seen i'm like yeah i know i see you so, let's not take connections like, I don't want it to be a drag. I don't want it to be a drag.

And if it's not a drag or a chore or something that most people are like, oh, I don't like outsources. I want to hire a setter so I don't have to talk to people. You know what I mean? Like that to me is like, oh my God, why are you in business if you don't want to talk to people like why are you in business if you don't enjoy making connections

like what are you doing because then feedback comes from connections too like your clients they should be able to tell you about what's working and what's not working so let's just change the paradigm around connecting and let's make connecting fun again okay thanks so much for listening to this ramble i hope that this was somewhat helpful if you like this one make sure you subscribe to the channel i'm sharing it on a channel um you can message me dm me if you need my personal help with your marketing whether you have team members who are connection retarded or you feel like you are out of touch with people you know you don't be like how do i talk to them then i can help you with that too i can help you bridge the gap and help you connect better.

And yeah, just fix up your marketing because marketing is connections, right? Thanks so much for listening to this one and I'll see you guys very soon.