Omnichannel - Why Trying to "Build Relationships" in Business Often Breaks Them?

Episode Date: January 17, 2026

Send us a textMost of us are taught that in order to generate opportunities in business, you gotta build relationships with people first.So we do it.We prospect for hours, send DM-s, do outreach, spend hours on our phones, or simply dread doing the "relationship" building because it feels misaligned with who we naturally are and avoid it altogether.In this episode, we discuss the paradox behind the "relationship" building approaches and how it can feel good, and what a different orientation is that makes this effortless rather than a chore.We go deep inside this work, inside the Art of the Approach. We start on February 1st. If this resonates, you can register here. https://www.dominikalegrand.com/art-of-the-approachJoin the Art of The Approach here: https://www.dominikalegrand.com/art-of-the-approach

Okay, guys, hello, hello, welcome back to another episode of the Omni Channel podcast. My vision is blurry because I have the lights beaming into my eyes. If you're listening to this one on the podcast, like you have no idea. This is my second attempt to communicate with you guys. And hopefully this time it will work out. So I have to put myself into a comfortable position. And for a change, I'm not in my bed. I'm sitting at a desk, which is truly an agony for me because I love to be in my bed.

And I mean, maybe I should record from my bed. Like, imagine you guys I'm delivering my program, the art of the approach from my bed. Like, wouldn't that be on brand? I got some makeup on as well. And I am wearing some sort of a professional-looking attire on the top. Let me show you guys. If you're watching this, and you can see, I'll show you, I have a rotatu slides. I can't twist my leg. Oh, wait. There. Wait, wait. Should I, like, remove it? Okay, this is not the type of YouTube video. There. Okay. Thank you guys can see it. And let's get into the topic of this, of today's episode, because otherwise I'm going to be sitting here forever. And I must tell you I'm getting hungry. which means that my glucose level in my brain is dropping at a rapid... The glucose level in my brain is dropping at a rapid pace.

Today I wanted to talk about relationships in business because that's what we hear all the time. Like we hear people saying to us, like, you got to build relationships because those will create opportunities. And, you know, that's what's kind of what we all been doing. I think that's where networking events come to place. Like you're going to meet people. You've got to build relationships.

And that's where things will happen for you. And that's what we hear. For some of us, it works really well. Some of us, we do it really, really badly. Some of us, we don't do it at all. And some of us, we do it and we actually enjoy it. And I'm in that category because I personally, if I'm not interested in someone, like if I'm not interested and curious and, like, feel prior resonance with someone,

I don't approach them online or in person. And if for some reason I approach them and it doesn't kind of, we don't wipe, like, it's okay to let that go. That happened to me as well. In context of a podcast guest, for example, when I had someone I booked on my show, it happened in person as well. when I had an entrepreneur that I kind of knew their work before and I met them in person and the vibe wasn't there and I talked to them briefly and then yeah never talked to them after that

because we were just not wiping okay so for me I purely base my relationship building on how I feel about the person and that initial how I feel about the person kind of has to be there and this becomes like, let me test the theory, right? Let me see if we really genuinely resonate or not. And sometimes we do and sometimes we don't, and that's cool. But in all of those, from beginning to end, I'm enjoying connecting with people I genuinely feel there's resonance with. And when I approach people who are, I don't know them, but the way they approach me can change me. Like, can be like, oh, you know what?

this guy is cool. And that changes my perspective of them because of the way they came to me. And that's cool too. Like either way it's okay. It's just what I'm saying is like to me like approaching people is never something I'm dreading. And I think when most people get wrong and it's not again, I think it's just not they don't know any better, but they either just don't do it at all because they're like, I don't want to approach people because they know I just want to sell them. I get that. If that's your intention, really, then okay. We'll go inside of the art of your approach on how do we approach people with clear intentions.

And you understand what that means on a nervous system level. That's literally the first thing I will teach you inside of the program. That's like module one. How do we approach people clean? And I think because of that, like that's why. Like many people, they don't like it because the approach is not clean. And there is other types who do it because it's transactional. Both of these approaches, they don't feel good on a nervous system level.

And this is something personal, and I don't know if I'm the only one who feels this way, but I have this thing where my inner states and what I'm communicating outwards, it has to be congruent. That I can't fake like people. I mean, I can, but it doesn't feel good. Like, I don't feel good in my body if I'm incongruent with my expressions. And also, I know that people can pick up on that. First message, someone is ever sending to us, we can smell their intention from a mile away.

You don't even have to be like a super high tag pattern detector. You can sense intention through text message. I'm telling you, I can. so you can too. That's why cleaning that portion is so important. And that's like the baseline of approaching anyone. Another thing I wanted to talk about here, what I have discovered is that I don't build relationships with people. I build fields with people in which relationships can exist. So a field is essentially a container that holds two people together in which there is safety, in which they can come and go, in which if you don't talk to them, it's okay.

Like time and space does not apply. I'm going to give you like the easiest example, like imagine a friend that you know for a while. And I'm sure we all have those friends where we don't talk for. six months and we pick up again and it's like nothing happened no time had passed the time did not fracture the connection in relationships it feels like a chore sometimes it feels like oh i kind of have to do this i have to maintain this i have to put effort i have to do the social niceties i have to like do all the things i don't want to do because i otherwise i'm going to lose the relationship it's maintenance work and it's draining as hell.

To me, if you have a field with someone, you don't do maintenance work. It exists without maintenance work, right? It allows distance. It allows no. It allows space. I don't know if I made sense. I'm going to give you this dating example.

And I know, I know we are moving away from business, but I have to because I want you guys to understand this. because essentially how the field is built is through safety. And so I'm going to give you a dating example because I think that's the most striking example. Many female friends, when they are first starting to date man and meet them for the first time, small things, you send them a message, for example, and they don't respond right away or they delay, then can set them off. It can send them to self-doubt.

versus when you have a friend or a relationship, when there is safety, there is field, if someone doesn't respond to you by all means, you're like, cool, she'll respond when she can or he'll respond when he can. He must be busy. Like there is like this goodwill. You give them goodwill like, yeah, it's like it would be out of character for them if they would leave me just like that. But even if they do, that's cool. Like we're fine. Like there is safe. we're good, there's the field. And that allows that come and go type of energy. But when you don't have that people, you're trying to build a relationship. It can be like a small thing when you're setting up a date and you're still at the beginning phase of a relationship and you're like

canceling on you and you're like, no way. This guy canceled on me. How dare he? Right. When your friend is counseling on you, you're like, okay, no problem. Let's do it another time. And you might be thinking, well, that's just a friend and this is something romantic. Well, it can apply for your partner that have been for a while. Like if they don't feel like going somewhere and you thought about going somewhere, it's cool, there is space that can happen. And obviously, I'm trying not to give partners example because those people are with us. That's why I'm trying to move this to more like a friend level because friends can really be there and not there and that can still be okay if there is field that is built between us. When you have a field with someone, the field essentially gives you

the space of come and go, come and go. There's continuity, there's nothing rupturing. There's none of that and there's clarity as well. If there is anything you don't know, you ask. When it comes like business ask and you have built safety with someone you have built a field with someone even if you bring up an ask with a yes or no like you allow them to to respond in a way that they want and you are ready to hear whichever outcome it will be you make it pressure free it doesn't matter it will still hold the field together but if you only build a field with someone so then you can exploit it it will collapse the field right away. But that's what I realized.

I'd rather build fields with people than trying to build relationships. If you're trying to build a relationship sometimes without the field, it can feel like you're trying to accelerate and push. And my orientation is not towards like, how do I get close? My orientation is, how do I feel good? How do I feel safe? how do I move in and out without feeling like I have to check in with people all the time? To me, that's my orientation.

And it doesn't mean that you cannot reach out. It doesn't mean you have to build fields for everything. We'll go deeper to this whole thing inside of the out-of-reproach. But it does mean that you are thinking about this whole, relationship building in a completely different way. Okay guys, that's it for today and I hope I wasn't confusing the hell out of everyone watching or listening. The auto-of-brew approach is starting February 1st. It's priced at $47. It's not easy. This is deep nervous system work. This is not a walk in a park. That's why the program itself is an orientation. It's like an orientation. It's like an orientation.

It's like it's giving you a calibration towards like where where are we orienting our attentions, our mindset. I'm going to put a link in the description of this episode. Once you register, you will receive an email. And inside that email, you will get a link to our private Facebook group, which is where I'm going to deliver the program live. This is something that you will have lifetime access. Every time I'm adding a new module, it's going to.

be always there because I feel like this program itself will evolve as the work evolves. So I'm sure that will be the pacing one dropping whenever the pacing one is finally coming together in my head. But you will have lifetime access to it and you can watch back the recordings if you can't make it to the live. Okay. So if this is something you'd want to do, I'm going to put a link for you if this resonates. I'd love to see you there. I'll be honored. to be teaching to you. And thank you so much for watching and listening. And now I'm going to go and feed myself because I've been holding this mic for a good hour now with tiny breaks, but still. I'm hungry, I'm exhausted. I don't want to be here anymore. Goodbye.