On The Brink with Castle Island - Pelle Braendgaard on the Notabene Flow payments platform (EP.674)

Episode Date: October 8, 2025

Pelle Braendgaard, the co-founder and CEO of Notabene joins the show. In this episode we discuss: Pelle's background and path to co-founding Notabene. The travel rule and how institutions achieve com...pliance for blockchain transactions. The launch of Notabene Flow, the first open stablecoin payments platform enabling pull payments for businesses. Views on the evolving market structure for stablecoin payments The state of digital identity. To learn more about Notabene visit notabene.id and follow the company on X.

Transcript
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Starting point is 00:00:00 Today on the podcast, I sat down with Pele Brenegard, the co-founder and CEO of Nota Benei. Notabene is a leading compliance software company that enables companies transacting on blockchains to comply with the travel rule and other know-your-customer obligations. They're also big players in the stablecoin category, and they've launched a new product called Flow, which is simplifying payments and compliance for stablecoins. I think you'll enjoy this one, so without further ado, here is my conversation with Pele at Notabene. Matt Walsh and Nick Carter are partners at Castle Island Ventures.
Starting point is 00:00:31 All of these expressed by them or the guests on this podcast are solely their opinions and do not reflect the opinions of Castle Island Ventures. Guest and hosts may maintain positions in the assets discussed in this podcast. You should not treat any opinion expressed by anyone on this podcast as a specific inducement to make a particular investment or follow a particular strategy, but only is an expression of their personal opinion. This podcast is for informational purposes only. Brought down by bad mortgage investments, Lehman, which has 25,000 employees will be
Starting point is 00:00:54 liquidated. The federal government loans, American International Group. AIG, $85 billion. This is a different kind of market, and the Fed is asleep. The federal government is stepping it to stabilize Fannie Mae and Freddie Mac, the two mortgage giants that have been threatened by the housing crisis. The Bank of England has pumped 75 billion pounds more into Britain's ailing economy with a new round of concentrated easing. You print a couple trillion dollars, and all of a sudden, people start to worry. So out of this worry, we have something called a Bitcoin.
Starting point is 00:01:20 Bitcoin. Pelle, well, thanks so much for coming back on the show. It's been a while since you were on. Yeah. And there lots happened since then. It must be four years or something. That's unbelievable. Well, we've been involved with Nodibene for a very long time and happy enough to be on your board of directors, which has been a lot of fun. Maybe just as a good way to start for folks that didn't listen to the first episode, give us a little bit of background on you and the company. So I've been involved with crypto payments and identity for a very long time and was always really keen to get crypto into the everyday economy and solve a lot of the issues that I know a lot of other people.
Starting point is 00:01:56 and the industry also came to doing. Prior to founding Notabennem, we built a lot of the core technology behind decentralized identity at Uport, including a lot of the basics, like decentralized identifiers, verifiable credentials that's now embedded in, seemingly even Apple products,
Starting point is 00:02:14 Swiss identity, European identity, a whole bunch of different areas around the world now. It's just core tech. The reason we found at Notabena was when the first hints at regulatory clarity came in 2019, FAAF released their guidance or the first draft guidance of essentially a roadmap for regulatory clarity. And for those who don't know, FADF is the Financial Action Task Force. And what they do is they set recommendations for global regulators. And sometimes regulators take them up on
Starting point is 00:02:45 it. Sometimes they implement it eagerly. But the interesting thing is this particular guidelines was actually set in place by Trump during the first reign, whatever the term. Administration, yeah. First administration, yeah, where FinCEN, under his instructions, basically set in place this movement with Fadav that they wanted regulatory clarity globally because the US actually at that point was the place with most regulatory clarity. And that's that things in motion that also led us to found not a benefit. Because one of the requirements there was that crypto companies and stable coins,
Starting point is 00:03:21 which was very emergent back then. Companies are required to implement payment regulation, which is known as the travel rule. So we set out, then Alice and I and my other co-founders to build this, and we said, sure, clarity is here. Within a year, it's there, it's great, fantastic. And we started building the network, and we were very clear it was the network that has to be built,
Starting point is 00:03:43 and these things don't happen overnight. But we were still probably a little bit too optimistic about the regulatory clarity. But it's there now, and it's pretty much global. took some time, but it's giving so many opportunities for companies and for the technology right now. So it's very exciting to be part of it. I would venture to say that most normal people have not heard of the travel rule and don't know what it is. In fact, I was not as familiar with this until about 2015. I remember having a conversation with Jerry Brito at Coin Center around the need for
Starting point is 00:04:11 companies to emerge that would help bigger financial institutions comply with the travel rule. So I had a prepared mind for when we met and you started talking about the travel rule. So maybe a little bit of background on just what that rule is and how to be in compliance with it. This is going to sound funny for a CEO who founded a company that helps companies implement the travel rule. We really wish travel rule, which has been around for many, many years in traditional payments, goes back to being something just a technicality that no one actually has to deal with. The reason for that is in traditional payments, there's no such thing as a travel rule service provider.
Starting point is 00:04:45 It's a technical detail, a technical requirement that's implemented through SWIFT. or through Visa or MasterCard or any of these existing payment networks, they all implement the travel rule, and then it goes into companies' existing transaction monitoring frameworks. So people don't know about it, and people think it's this new thing for crypto.
Starting point is 00:05:03 No, it's something that's been around. I think it's been part of the BSA in the US since the 90s, and really Swift implemented it before then anyway. So the requirements just basically said, well, transmit the stuff that's part of a regular payment message, just make sure it's accurate, and then transmit that along.
Starting point is 00:05:19 And that's really what the travel rule does, is that it requires, and I can just imagine the collective eyes rolling over when they hear what the travel means in it, but it's that the information about the originating customer and the beneficiary customer travels along with the payment message. That's what it comes from. And starting a company during COVID, focus on travel rule. It was definitely not great for SEO, but you still managed to do it at that particular point. But essentially, the only requirement is that you transmit the same,
Starting point is 00:05:49 information that is part of a regular payment message along with it. And crypto didn't have a good way of doing it. There wasn't a messaging layer for it. There's a ledger and ledgers are very different than messaging layers. The public ledgers are public. And this is private information. So you need a messaging layer to do it. And some of the early initiatives were trying to do this in public blockchains.
Starting point is 00:06:11 And we were coming from decentralized identity and privacy preserving technology. We were horrified by this. And we said, no, this is going to be so bad. We have to keep pushing. We need a SWIP-like messaging layer, or it would be really bad for the whole industry. I remember some of those early days. You had people that were actually posting on the Bitcoin forums, and you can read them still.
Starting point is 00:06:32 You can go on the Linux pages of the Bitcoin forums, and you can read these various, hey, we should upgrade Bitcoin to enable travel rule compliance. You had other companies that were maybe looking at the operatern and just putting personal information in the operaturn. Some of these early implementations were pretty scary. Curious what you thought of those. maybe talk a little bit more about how you guys implemented it. I was always horrified by the idea of putting PII on blockchain.
Starting point is 00:06:57 I'm still horrified by a lot of the initiatives that are coming up right now that people are doing with soulbound tokens and ENS names, because this is all you're exposing PII and tying it to an immutable transaction letter. So people are just constantly doxing each other and themselves because they don't realize that's actually what's happening. So what we do is we implement a messaging layer and it's all built really behind the scenes using decentralized identity technology. So for a institution like a crypto exchange or a bank, we help them create a decentralized identity and we help them send messages between each other. So that's something that we built first as an in-house temporary solution while we were waiting for surely the industry will build an open messaging system for this.
Starting point is 00:07:46 And it didn't happen. And then Fadav kept saying, can you help push something? And we said, we don't want to go in and implement the public standard, but in the end, we had to. So what we do now is we've rolled out a new open public domain messaging protocol. It's public domain like the internet. It's public domain like Ethereum or Bitcoin. It's that it's implemented through improvement proposals.
Starting point is 00:08:08 And this solves this way where institutions or individuals can go in and send messages around crypto transactions before they happen. It's definitely something that most people would interact with this only in the context of their crypto exchange or their custodian. They would maybe be getting asked some questions and some click-throughs. But is it fair to say it's an implementation that the VASP, the centralized companies are really tasked with? It is.
Starting point is 00:08:35 And that's been a struggle for a lot of institutions, and we've really been there helping them through this process, because it's difficult if you're a crypto exchange and you were founded maybe in 2016 or 17, something like that, you had a very simple withdrawal mechanism where someone enters a wallet address and maybe you added white listing to it. Now you have to essentially ask for the same information
Starting point is 00:08:57 that you ask for on a wire transfer form, so you have to ask who are you sending it to? And it's a complicated thing for people to start implementing, both from a technical product side, but also from a compliance, what do I not do with this information? So typically something that the institution do, but it also does provide that information and that step that if it's implemented correctly,
Starting point is 00:09:19 end users do need to be part of the situation. And one of the reasons I think this is actually good is because you shouldn't want a company to transmit stuff that you don't know is happening. You should be brought into that situation if you are the end customer. And you can also use it to make sure that you're sending the money to the right address. I've been involved with Bitcoin since 2010 and early financial crypto projects since the 90. So I am fully aware of what happens when you sign a transaction, and it still scares me entering the Bitcoin address. I know what's happening. I'm perfectly capable of managing my keys and all of that.
Starting point is 00:09:55 I try to avoid doing it as much as possible, but just popping and pacing a blockchain address, a Bitcoin address. It's scary. Yeah, it's a white-knuckle experience. Just look at the by-bed incident. There's a lot of things that could go wrong. It's so scary. I try to avoid it as much as possible.
Starting point is 00:10:10 And travel rule actually allows product people. to go in and build better, safer products where end users can skip that part of it and ensure that the funds are going where they're supposed to go to. Because that's actually the reason for the travel rule is there to be able to ensure that you're sending money the right place. And honestly, that's great. That's great UX that you can do that. But people sometimes try to hide it away behind our users aren't used to it.
Starting point is 00:10:35 But it's a benefit. It's a superpower for customers. And it's also a superpower for institutions because it gives them a lot of capabilities that they aren't able to do without the trial of it. It's an interesting and it's a little bit of a scary rule in a lot of ways because if you don't comply with this, you could actually go to jail on certain countries. I mean, under the Bank Secrecy Act in the U.S., chief compliance officers and companies have what's called strict liability, I believe, is the term, for some of these violations. So an interesting product to sell probably because
Starting point is 00:11:04 it's not a question of, am I going to be in compliance? It's just how will I be in compliance? Also, frankly, it's imperfect right now because most of the world is implementing it right now, and we're seeing the compliance rates really, really go up, which is better for everyone, because it makes it easier for the end users to verify that their transactions going to the right place and easier for compliance officers to do that as well. But it is scary in the beginning. But it leads us to a whole bunch of new opportunities for the industry, and that's something that we are very focused on, and actually something that, The whole reason we did this was we decided five years ago we wanted to build Swift for crypto.
Starting point is 00:11:41 And now that's been implemented. We have 250 plus institutions with compliance teams that have operationalized. It's built into the product. They're doing realtime authorization. They built trusted networks. They perform due diligence on each other. It's integrated in backends, whether they're trading firms, whether they're retail. And that is amazing.
Starting point is 00:12:02 I mean, it's just really amazing to see the enthusiasm, the way people, people have implemented. And yes, the rules, and as you said, there's a reason why people are implementing, but people actually starting to see the benefits of this now. And we're starting to hear that a lot more from customers who came in from traditional payments or traditional finance to saying, oh, finally we can actually do this now because we can actually implement payments using the travel rule rather than having to KYC our customers' counterparts, which is what you have to do without the travel rule. So it becomes, again, like a superpower for the companies. When we initially invested in Notabene in the seed round, a lot of the action around payments
Starting point is 00:12:41 was using Bitcoin in Ethereum, but you're starting to see stable coins pop onto the scene. And I would say these days, in my mind, that is the killer use case for payments. It's just the stable coins. So you guys were really early to seeing that. Maybe talk a little bit about the new product that you're launching and how stablecoins factors into building this swift-like system for the cryptocurrency ecosystem. So this is something that Alice and we've been so excited. It's been part of our plan for the last five years. We were waiting for stable coin to get the adoption that it has. And I think the final exciting step was Genius Act in the US. Of course, there's still more to come in the US. But globally, it's interesting. The first administration of Trump's Bush to Fadoff has really created regulatory clarity almost everywhere in the world already. So whether it's from the UK, EU, Switzerland, Singapore, Hong Kong, Korea. Most places, they have really good guidelines now for companies to do it. And we've seen a lot of
Starting point is 00:13:41 companies there who are processing significant payment transaction volume that they just wouldn't have been able to do in the past. But it's very exciting to see. Except we were founded to create Swift for crypto. So now we realized with stable coins, with the ecosystem, with all the fantastic infrastructure providers that are there, we actually can do one better. We can now actually build the better Swift. And no, I did not say the better swift just for stable coins. So I'm saying the better swift. And stable coins is part of what makes it better. And everyone agrees that stable coins solve so many issues with correspondent banking,
Starting point is 00:14:15 but it still needs this additional layer to be able to operationalize it. And that's really what we've launched here Monday at our second annual summit in New York. We launched Not a Benef Flow, which is a new payment product that sits on top of our existing Notavana network. And we've been working with a lot of great design partners who in many cases are existing customers and partners such as BITZO who've been a long-time customer and our leaders in stable coins in Mexico and Brazil, for example, and orbital and also custody players like Zodia and wallet providers like defense. It's been great to get everyone together talk about how do we make this work because it's not something a single company can do. You have to make sure
Starting point is 00:15:02 the economics works, compliance works, the trust works, the different workflows work. Just like all of this was built for a swift over actually probably hundreds of years. And then every decade or so, there was a new optimization that happened. And we've been trying to do all of this over the summer, get all of these companies involved and get them going and integrate it. And people are so enthusiastic. They immediately see the benefit of this. So what not a benefit flow is is very different from other stable coin payment network.
Starting point is 00:15:32 that you might have heard of or stablecoin focused blockchains as well. It's a B2B focused payment network. So when I say B2B focus, it's designed to be able to request payment of an invoice, for example, and have the payment come in and be immediately reconciled. So it's designed using all of these trust mechanisms and real-time authorization tools that companies are already using at scale globally, taking them in, and essentially creating this payment network to just basically take the underlying stablecoin movement
Starting point is 00:16:06 and operationalize it within businesses at scale. And this brings a ton of opportunities. Because this is where I say we're going after the Swift market. We're going after this $120 trillion B2B Swift market. And it's available for us because we can do things like tie payments into the workflow way better than Swift can because we offer pull payments. That's a unique thing that no one,
Starting point is 00:16:29 really been able to solve before crypto or stablecoins. There's been some experiments trying to get it working with smart contracts, but they're not really going to work at scale because you need to create something that works across blockchains, across stablecoins, handle fiat conversion, Forex conversion, all of these different aspects of it, app permissioning, risk management, fraud management, all of these things have to happen. And that's what we built is this network that allow companies that are already doing all of these different parts, giving them the opportunity and possibilities then authorize a transaction in real time.
Starting point is 00:17:04 And these pull transactions can then be tied directly into business workflows. What's really appealing about it to me is that if you think about it through the context of an exchange, of VASP, even a business that's trying to meet payroll, the reconciliation challenges here are just enormous when you think about the different blockchains that transmits stable coins, spinning up new wallet addresses, the risks that you fat finger something and send stable coins into a black hole. So it seems like this is solving not only a compliance challenge, but an operational challenge of just sending a payment.
Starting point is 00:17:37 Is that a fair way to think about it? Yeah, absolutely. And not just for the businesses providing the payment services, but for the corporates or businesses using this, it's a massive issue. I know from our head of finance, our VP of Finance, who's amazing and he's been one of our big internal design partners as we work through this,
Starting point is 00:17:55 because we take, we have customers all of the world, we have this issue. We send invoices out. We have to trace that. People are always asking, can we pay with stable coins? And we have done it a little bit in the past, but it's very, very difficult to tie these transactions into our account receivables flow. It would be great if we could also perform payments with it, but it's also difficult to tie stable coins transactions into account payable flow. So all of these business reconciliations, it's a giant headache. And honestly, SWIFT doesn't necessarily do it particularly well, but at least it's a lot. It's a lot of Swiftmasters has context.
Starting point is 00:18:29 And that context is essentially the travel rule information, which is the goo. And then it has a memo field. I think it's an 80-character memo field, which provides context. And that's all you could fit in an old telex back in the day. So that's all you have. And it's funny things that will have the new stablecoin blockchain. They are saying, oh, we'll have a memo field. And I'm like saying, first of all, that better be encrypted.
Starting point is 00:18:51 Secondly, a single data field is not enough. So we actually, for the first sign, allow companies to embed a full invoice using the global standard for e-envoys, which is UBL. That can be embedded directly within the payment requests. So the business who's receiving it, they can forward directly to the Camps Payable Department. It can be handled by them, authorized by then. Then when it gets paid, it ties directly to the Cams receivable. So everything gets automatically reconciled.
Starting point is 00:19:21 This is why pull payments are so powerful. Visa and MasterCard, they do a great job at this. This is why everyone says credit cards are expensive and the interchange fee is expensive. But you know what? For a merchant, it solves a massive issue. It solves that reconciliation issue. It solves being tied directly into the fulfillment process. And if we can do that for larger scale transactions and transactions that may not be
Starting point is 00:19:45 economical to do using Visa or MasterCard Rails, that is a great market for the industry to go for. And that's actually how I think we can really go for this large market. It's such an interesting market structure right now, because I think about you guys is sitting a level or two up the stack from the underlying blockchains that are transmitting these stable coins. And then, of course, you have the issuers that are coming in. And I think you're going to see a lot more issuers come into this market now with the Genius Act, passing in the United States and just clear regulatory frameworks. But it feels very balkanized, both on the blockchain level, with these new L1s launching that are just doing stable coins. And
Starting point is 00:20:23 also at the issuer level. So how are you seeing that unfolding in terms of just the cast of characters that are issuing these stable coins and the underlying databases that are transmitting the stable coins? I think it's great that there are a lot of new stable coins coming and we see a lot more in the U.S. But we're also seeing a lot globally. And actually having that is going to be fantastic. It's going to give a lot of diversity to the market.
Starting point is 00:20:47 I was at Stripes New York tour the other day where they launched their Open Issurance platform, which was fantastic. They also made the point that having this duopoly, a circle and tether, is bad for industry and people are scared to just rely on either of these two. So having some more diversity in there is going to be great. There's still issues there, but one of the largest issues I see is liquidity for smaller stable coins. But that's one thing that Stripe's been working on as part of this framework, that there's always going to be direct one-to-one liquidity between all of the stable coins as part of the open issue. So that's a way of doing it. and I'm sure we'll see many other interesting ways of handling it.
Starting point is 00:21:25 And when it comes to the layer ones that are stablecoin focus, it may initially seem silly if you come from a crypto background, why can't you just use Ethereum or Solana? And they're not actually the first, by the way. There's the Gnosis chain, which is a dye as its underlying fee mechanism as well. And the fee mechanism is really one of the important parts of it, because we've heard for a long time that companies can't pay gas in East. they want to pay it in dollars.
Starting point is 00:21:52 I'm sure people can figure that out eventually, and it wouldn't necessarily be that easy, but it's certainly easier that you could do it in a stable coin. So we'll see how that plays out. On the performance side, that's also fine, but I'm not 100% bought into. Falana is pretty performant and there are ways for them to localize and optimize payments
Starting point is 00:22:11 for optimized transactions for payment purposes as well. So I don't know, but let's see. It's an interesting market. I'm all for free markets and all for competition, It's great to see the diversity. Yeah, I think you're just going to see different categories emerge. I struggle to see a world where any of the existing stable coins that exist today could actually satisfy the need to settle an overnight repo transaction that is
Starting point is 00:22:33 denominated in the billions of dollars between banks. So I think you'll also just see new categories of stable coins that pop up. And some are more focused on B2B use cases. Some might be just industrial scale, huge money movement, overnight transactions between banks or things like that. I would say one issue that I am seeing is on a lot of the business who are involved with the space. They're already really struggling with their own pre-funding requirements. And one of the promises of Tablecoin is that there's no more correspondent banking.
Starting point is 00:23:05 Yet the irony is that unfortunately many of these absolutely incredible companies who've been able to just really execute and just build fantastic stablecoin infrastructure, They ironically had to build their own closed correspondent banking networks because that's how they have to do to connect a Fiat connection. Every Fiat connection requires essentially a correspondent banking account for them with serious amounts of pre-funding. And that's a very, very big issue. It's very expensive to manage all of that, not just the pre-funding part of it, the technical integrations and legal requirements. And what we actually hear from them is that they're seeing this advent of stable coins. many, many stable coins and many, many, many blockchains.
Starting point is 00:23:47 There's not necessarily a legal agreement, a bilateral agreement that they have to do to do that, but they still have the additional technical integration and pre-funding. So some of them are quite worried about that. But one thing that we are trying to do with flow, we build it in a way to actually solve a lot of these issues that they have, and all of them take this is of the largest issues that they face, are these operational burdens of having bilateral agreements and pre-funding. So with not a benefit of flow, we've built it in a way that they can just focus on their particular market.
Starting point is 00:24:17 So if they want to own a Fiat component, they can do so, but they can focus on maybe their locality, just where they are, rather than having to build these agreements around the world, because the flow network automatically handles that. So that at least eliminates some of the pre-funding part of it. Ultimately, I think the market will probably handle the rest of this. But it was interested to hear that from our partners, that they are actually seeing all of these new blockchains as the equivalent of
Starting point is 00:24:44 pre-funding that they have. have to do for liquidity purposes. Yeah, you bring up pre-funding. It's very interesting because part of the reason why credit cars are so appealing is because you can have deferred settlement. There's effectively credit in the system. Do you think that folks will come along and try to do something in the stable coin space, maybe inject credit into a network like this and allow for people to have a deferred settlement?
Starting point is 00:25:06 There's no reason why they couldn't do that. Essentially, what we do is we just build this messaging system. A merchant sends a payment request to their customer. it then is settled through their customers' wallet provider or bank. And how that funds get to the other side, we help them negotiate the settlement of the stable coin, and maybe there's a potential liquidity step in there. But there's no reason why we couldn't have a credit aspect of that as well,
Starting point is 00:25:33 no reason at all. So there's no reason for this somewhat artificial separation or historical separation of credit and debit cards today. We can actually handle that. It's something that someone can just start offering companies within our network. request aren't doing themselves. That is probably the accelerant, at least for payments in the U.S. market, where credit cards are such a dominant payment device. You see really the growth of stable coins in my mind. The first phase here is just people outside the U.S. that want to
Starting point is 00:25:58 store their wealth and dollars has been driving a lot of this. But to actually get that deferred settlement, I think, would be huge. Maybe we could talk a little bit about just how you guys have thought about crafting the financial incentives to be a member of this network and to actually participate because I think there's some very obvious cost savings opportunities on the reconciliation front. Obviously, you're in compliance with the travel rule, which is a big win. But how do you see this evolving in terms of just the revenue opportunities for some of the folks that are in the network? It's a great question and something we've been thinking a lot about. Our initial idea for this was to let's make sure all the participants in the transaction flow
Starting point is 00:26:35 are fully incentivized through the network and through the messaging to it. And then African talking with a lot of our design partners, we had a very convoluted idea first. This would be the fairest way of doing it. And then the equivalent of the acquiring bank, so the PSP or VASP who starts the payment transaction, they said, well, we already have a business model. Don't mess with our business model. We're quite happy with what we're doing. So we said, oh, okay, that simplifies things a little bit.
Starting point is 00:27:03 And then we're realizing if someone needs to do a Forex step, like a liquidity provider, they already have a business model. Wallet providers, they already have business. model. So what we've actually ended up with is a somewhat as a variant of the interchange fee, the much maligned interchange fee, even though it's maligned by a lot of people, it actually provides a lot of value. This is what's allowed companies like RAM and many other very innovative companies start building incredible businesses. So we've essentially built a model. It's not as large of an interchange fee, but we built a fair model around that where essentially the equivalent of the card issuers,
Starting point is 00:27:40 could be crypto wallet providers, exchanges. They can start earning revenue because they are, number one, they K-YC their customers. They make sure that this is a good, safe customer, and they can verify the identity to the merchant. That's a real value. Also, they're keeping the fund safe. So they've earned that part, similar to that interchange fee,
Starting point is 00:28:01 but it's going to be a lot more transparent. What the actual pricing settles up to, we're still working on, but we're getting there. And companies really like it, because it protects the existing business model, provides some additional revenue, eliminates again, these complex bilateral agreements that everyone hates and that you have to do
Starting point is 00:28:19 if you're working with a partner. Even in Sablecoins, you're working with a partner who's doing Fiat on the other side. Now you have to do commercial negotiation. This just provides transparency all along. And it's a win for end customers, for the business customers, but also to the businesses within it.
Starting point is 00:28:33 It provides, I think, also a lot of opportunity for new innovation in the space. There's this great book written by D. the founder of Visa. It's called One from Many. And it just talks about some of the pain points and just what was breaking with this balkanization of credit cards in the early days and the banks having these issues, compliance requirements, the merchants all being upset. And then Visa came about almost as this attempt to fix this. And it originally was a consortium and obviously then turned into an operating business. But is it oversimplifying to say that this feels a lot like that where you have this
Starting point is 00:29:06 balkanized liquidity landscape and stable coins. You have all these cast of characters that need to engage. And you guys are following a similar network playbook here. Absolutely. So we've been trying to build something that actually makes sense for the businesses who are involved who are actually doing the money movement, keeping funds safe. And that's also really what Dee discovered. It's a very interesting book. I love it. Actually, I have a favorite quote for it where Dee discovered I believe it was when they were doing, they had a two-week design session where they really built the Visa Network
Starting point is 00:29:38 as it is today. They designed all the processes in Sal Salgado. And the first thing that they realized is the primary function of the card was to identify the buyer to seller and sell it to buyer. And you brought that up. And that's really the function of the travel rule. And that's
Starting point is 00:29:54 what we've been doing over the last five years. When I read that a couple of years ago, I was like, we're along the right path here. This is basically what we're doing on this. It's a unique book. Even the way it's written is just, it's a little strange. Like he has this inner monologue throughout the book, but a lot of the same pain points, I think, that exist. And I guess building these new payment systems is always complicated.
Starting point is 00:30:14 But when you're starting by just solving acute pain points, it seems to have been how Visa was able to be so successful. You can't come in as a massive player. And Bank of America came in initially as this massive player. They said, here's Visa. You just do what we say. And the member banks were not having it. And that's also what we're seeing, some of the other initiatives that are happening with 10,000 pound gorillas in certain markets who are trying to, that's what you do. And that's not what you do.
Starting point is 00:30:41 If you actually want to build a real network, you need an open-loop network. And we can argue whether Visa is fully open-loop, but they essentially built a great de facto open-loop network because they were able to really bring people into the governance, build agreement on it, and build something that work for everyone. And that's also what we're trying to do here. I'm an old school crypto guy. For me, the open loop is part of crypto. It's incredibly important. And you see a lot of companies in the space who are trying to build closed networks. And people who come from the industry who should know better are building these closed loop networks.
Starting point is 00:31:19 And it's very frustrating to me that, okay, now you've achieved a certain market power. And now let's just close it in. And I'm like, that's not what you built your business on. You build your business on an open loop network. and everyone's seeing what's happening and no one wants to be part of these closed loop networks. So that's really one of our strength is that we built everything we do around open loop. Obviously, as a business, we have limitations where we can do business, but we build it on top of open protocols that anyone can be part of.
Starting point is 00:31:47 And at a core, we build the tools to allow companies to manage their own risk appetite. Because that's also, I think it's misunderstanding that a lot of crypto libertarians, and I am such a crypto-libertarian, but a lot of crypto-libertarians make the mistake that you should be able to transact with whoever you want to transact with. Absolutely true. You should also be able to not transact with the people that you don't want to transact with. That's also a foundational right of the libertarian argument, but people forget that part of it. And we provide people the tools to be able to decide who they want to transact with, who they don't want to transact with. That's equally important because otherwise we are essentially in communism. And I don't think that's actually
Starting point is 00:32:26 what we want. No, that's not what we want. But it's a great point. I guess history of financial services would lead you to the conclusion, I think, that open networks always win, despite the fact that closed networks are always attempted. It might be the way I would phrase that. And you see a little bit of that in the crypto ecosystem now where you have custodians looking at the tokenized security market and almost wanting to displace the DTC and, hey, everything will be custody to my bank. It's impossible for me to imagine that working, just as it would be impossible to imagine a stablecoin issuer owning the network and just creating the industry standard on top of their on stablecoin. But I do think we'll probably see attempts like that. I'm curious if you agree that
Starting point is 00:33:06 it'll be messy here for a while before the open system wins. Absolutely. I mean, we've seen it just in the crypto travel rule space. And I will not mention names, anyone who knows what's happening to know exactly who I'm talking about, but there's been definitely clear attempts of creating closed-loop networks where large players wanted to essentially build a network to. to control and manage their position. And you see no other large players build competing networks to be able to protect themselves against their largest competitors' network. And then there have been a few attempts at creating public domain open protocols,
Starting point is 00:33:42 and none of them have really quite worked. And then we've been trying to build an open network, but build a tooling to allow people to actually implement this. Because the open loop network requires a special set of tooling. And we saw that with the internet as well. And I used to run my own email service. I did it for a long time until I just gave up and said, okay, Google here.
Starting point is 00:34:01 I'm with you. It's fine on that point. But it is something that we're still going to see happening. And I think on the travel rule part of it, it's mostly settled now that open networks work. And we have significant transaction volume. I think we have much more transaction volume, I believe, than the closed networks, unless you count inter-entity volume between the sponsor institution of set closed network. So I think open works, but there will always be these attempts, always be attempts at building these closed networks.
Starting point is 00:34:32 The temptation is so strong. Oh, yeah, we're going to use a market position. We're going to control it. We're going to set the price. We're going to prioritize our stable coin, et cetera, et cetera. And people see what it is. And sometimes people want to join, just do I have to join? But everyone knows about it and knows what's happening and they knows the risk of that,
Starting point is 00:34:53 which is also why it's been a very different sales process bringing the sign partners on than in the early days of trying to sell travel rule. People 100% want to be part of this and see the value of it. This next question is probably outside of the bounds of what you're building now with no to benet, but you're someone that was involved in the cypherpunk movement. You were crypto before blockchains were around. You're in the weeds here. And obviously, Uport was a pretty revolutionary concept.
Starting point is 00:35:18 If you think about the promise of owning your own data, owning your own identity, and some of what the world will probably look like in 20 to 30 years around not being a contributor to social networks that just monetize your eyeballs and being able to port your social graph from service to service and really the consumer being in power with his or her digital identity. Where are we in that journey? And curious just around the general blockchain identity space, what you're excited about right now. It's a tricky area because I always said great hopes for a lot of the possibilities of this technology, but it's a really difficult thing to sell to end users and really for it to work.
Starting point is 00:35:59 According to the ideals that everyone has, you have to sell it to the end users. Business users will be there. That's not the problem. But you have to sell it to the end users. And it's been very, very tricky thing to do. And unfortunately, it may be that governments have to push it. And I'm not necessarily about that either because I think people need to own their identity. But there's so many missed opportunities that have been here.
Starting point is 00:36:23 And I think a lot of it is also this idea that, oh, we need one identity. But the reality is there's no such thing as one identity. We all have many different identities out there. There's work identity. There's a lot of people in crypto have multiple Twitter identities or ex-identities. And there's so many different identities in your every day, do you really want them all in a centralized profile that maybe you control, maybe you don't? also libertarian ideal that I control all interactions, all data I have.
Starting point is 00:36:53 But the reality is most of the data you have is related to interactions you have with others. So now do you also control their versions of that data? So it starts becoming very tricky. And most people are not really looking at that. Blockchains provide some interesting ways of doing it where you can prove certain parts of it. But I think it's going to be a while before we see a system. And I don't actually think we necessarily want a system. It was quite interesting to see I live in Switzerland, and Switzerland has been several votes to the country to approve digital identity over the years, and most of them have failed.
Starting point is 00:37:26 It actually was just passed a week ago, and I was interested to see that the reason why it passed was the past versions were centralized identities built on old-fashioned open ID technology, but the one that actually passed is now based on decentralized identities, like the same identifiers that we built at Duport. I haven't looked into the technology, but okay, that's kind of cool. That for government purposes, that's also a great thing in Switzerland. They are going to be very, very clear because it's probably one of the most libertarian countries in the world. It's going to be used for just specific purposes, like government purposes, and not for getting a bank account or anything like that. So that's great to see. I will say one thing that does worry me constantly is the idea that CK starts or CK proofs is the solution. And I think we need to look at these as they're just technologies.
Starting point is 00:38:15 But in most cases, the reason why identity is important is that you want to correlate a person to an activity. And that's true whether it's an identity between you and Nick. For example, you're correlating your relationship, being partners, and working together. It wouldn't work if you couldn't correlate your day-to-day interaction. You need that correlation part of it. So the idea of building a non-correlatable identity system, it removes the overall point of identity, because the point of identity is not to prove that you're not on a sanctions list. That's not actually the point.
Starting point is 00:38:50 And that's not the point of KYC either. The point of KYC is that someone needs to be able to correlate you with your transactions so they can make decisions on it. So if you're now building a non-correlatable identity, it doesn't quite work. And unfortunately, I see a lot of super smart people fall into the trap that this technology is so cool. We can solve everything with it. But then I tend to point out the idea. And I've actually seen companies that say, oh, we're CKKYC.
Starting point is 00:39:17 And I'm like, you do know the CK negates the second K. And people don't quite realize it. And it's sad because it's very cool technology. It's very, very cool technology. It has tons of applications, including applications to tie permissioning applications. But it's not identity. Provisioning is different than identity. And I think they're great applications for it.
Starting point is 00:39:37 And once we learn to use it for that, I think it's going to be a lot better. And I think once we learn to use it, CK roll-ups is already used at scale. That's a fantastic use case for it. Totally. Well, that is a super thoughtful answer. And it'll be really interesting to look at how this evolves. Obviously, some of the social networks and the blockchain space are making some attempts here. So good place to keep an eye on.
Starting point is 00:39:57 Pelle, this has been great. Super excited about what you're doing with Nodibene and Flow, the new product. Where can we send folks to learn more? Just go to our website, nodabena. Dot ID slash flow. You can learn about our great new product as well. We have a fantastic white paper that goes into the details of why this is needed and what we're doing. Awesome.
Starting point is 00:40:17 Well, thanks so much for coming back on. We'll do it again soon. Thanks a lot, Matt. Take care. Thanks for listening to another episode of On the Brink with Castle Island. To learn more about Castle Island, visit castle island. And to listen to all of our podcast episodes, please visit castle island. vc slash podcast or just click on the tab on our website. Thanks for listening.

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