OpenAI Podcast - Episode 13 - The Thinking Behind Ads in ChatGPT

Episode Date: February 9, 2026

How should advertising work in an AI product? Asad Awan, one of the ad leads at OpenAI, walks through how the company is approaching this decision and why it’s testing ads in ChatGPT at all. He explains how ads are built to stay separate from the model response, keep conversations with ChatGPT private from advertisers, and give people control over their experience.Chapters00:00:29 — Mission and principles00:04:01 — Separation between ads and answers00:07:31 — Who will see ads00:08:52 — Internal input and decision-making process00:11:06 — Controls and how ads will work00:15:53 — Guardrails for sensitive conversations00:17:33 — Skepticism about ads00:20:26 — Helping small businesses00:24:13 — Future of ads Hosted on Acast. See acast.com/privacy for more information.

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