Passion Struck with John R. Miles - Adam Posner On: The Secret to Connecting Powerful Relationships EP 97

Episode Date: January 11, 2022

Adam Posner is the Founder and  President at NHP Talent Group and the host of the top career podcast, ThePOZcast- showcasing experts to help you harness your inner tenacity to drive your life and car...eer forward. In today's episode, Adam speaks to John R. Miles about the secret to connecting powerful relationships. The two discuss why Adam left the corporate world to pursue recruiting. We go into the most significant advice that he ever received from Gary Vee when he worked for Gary at Vayner Media. The lesson he learned and applying that advice to building the second chapter of his life and becoming a master connector of people and companies. We go into many topics on career advice and today's trends. The dos and don'ts for things like cover letters and your resume writing. How you should approach a recruiter whom you have never met. How do you properly use LinkedIn to best showcase your personal brand? What is the best way to create a profile on LinkedIn? And then, we end the episode by talking about our advice on podcasting.  Have You Tried Nutrafol? 80 Million Americans (both men and women) experience thinning hair. It's common- even normal, but it's not openly discussed, so going through it can feel lonely and frustrating. It's time to change the conversation and join the thousands of people standing up for their strands with Nutrafol. You can grow thicker, healthier hair AND support our show by going to www.Nutrafol.com and using promo code PASSIONSTRUCK to save FIFTEEN DOLLARS OFF your first month's subscription - this is their BEST OFFER available ANYWHERE, and it's only available to US customers for a limited time. WE NOW HAVE PASSION STRUCK PODCAST STARTER PACKS New to this channel and the passion-struck podcast? Check out our starter packs which are our favorite episodes grouped by topic, to allow you to get a sense of all the podcast has to offer. Go to https://passionstruck.com/starter-packs/. Learn more about me: https://johnrmiles.com. SHOW NOTES 0:00 Introduction to Adam Posner 3:41 Embracing collaboration over competition 4:55 The importance of not blaming others 11:40 What it is like to work for Gary Vaynerchuk 16:01 Double down on your strengths 18:56 How the job market is shifting 24:24 The switch to virtual interviewing 26:35 Dos and Donts for a resume and cover letters 31:29 Do you put a photo on your resume? 33:20 How to send an email to a recruiter 38:30 When it is best to talk about compensation 43:11 How to make a LinkedIn profile stand out 47:30 How Adam Posner got into podcasting 50:11 Podcasting best practices FOLLOW ADAM POSNER *Instagram: https://www.instagram.com/nhptalent/ *Website: https://www.nhptalentgroup.com/ *Podcast: www.thePOZcast.com *LinkedIn: https://www.linkedin.com/in/adamjposner/ FOLLOW JOHN R. MILES ON THE SOCIALS * Twitter: https://twitter.com/Milesjohnr * Facebook: https://www.facebook.com/johnrmiles.c0m * Medium: https://medium.com/@JohnRMiles​ * Instagram: https://www.instagram.com/john_r_miles * LinkedIn: https://www.linkedin.com/company/JohnMiles * Blog: https://passionstruck.com/blog/ * Instagram: https://www.instagram.com/passion_struck_podcast ====== ABOUT JOHN ====== John R. Miles leads a global movement called Passion Struck. He is passionate about being the catalyst who helps individuals expand into the most excellent version of themselves, unlocking the most no regrets life possible. He is a combat veteran, multi-industry CEO, successful entrepreneur, top podcast host, and author who is helping people worldwide regain their passion. John is one of the most-watched, quoted, and followed high-performance trainers globally, and his leadership acumen spans more than two decades. He's founded or co-founded more than half a dozen successful start-ups, was a Fortune 50 CIO and CISO, mentors rising entrepreneurs, and invests in successful tech ventures. He graduated from the U.S. Naval Academy, where he learned vital leadership skills and was a multi-sport Division 1 athlete. Like this? Please join me on my new platform for peak performance, life coaching, self-improvement, intentional living, and personal growth: https://passionstruck.com/ and sign up for our email list.  

Transcript
Discussion (0)
Starting point is 00:00:00 Coming up next on the passion struck podcast. But if you apply to a job and you don't do the proper research before an interview That's that's a double red flag right there in my book put in the time because you're interviewing them as much as they're interviewing you And you want to be prepared with questions the biggest regret that I've seen from job seekers are the ones where I've good conversations with them And they didn't think they needed to research they think they knew all about it already and then at Like, damn, I wish I really like put in the time because I now after talking to you I really like what I'm hearing here, you know, they kicked themselves from not doing the work upfront Welcome visionaries, creators, innovators, entrepreneurs, leaders and growth seekers of all types to the passion struck podcast Hi, I'm John Miles a peak performance coach Hi, I'm John Miles, a peak performance coach, multi-industry CEO, Navy veteran, and entrepreneur
Starting point is 00:00:47 on a mission to make action co-viral for millions worldwide. And each week, I do so by sharing with you an inspirational message and interviewing high achievers from all walks of life who unlock their secrets and lessons to become an action-struck. The purpose of our show is to serve you the listener. By giving you tips, tasks, and activities,
Starting point is 00:01:10 you can use to achieve peak performance and for too much passion-driven life you have always wanted to have. Now, let's become PassionStruck. Hello, everyone, and welcome back to the PassionStruck podcast. And thank you each and every one of you for returning every week to listen and learn to live better, be better and impact the world.
Starting point is 00:01:32 And if you're new to the show or you would like to introduce it to a friend or family member, we now have starter packs. These are collections of your favorite episodes organized by topic, which gives you a great introduction to everything that we do here on the show. Just go to passionstruck.com slash starter packs to get started. And if you haven't been there before, please also check out our YouTube channel at John R. Miles, where we have over 225 different videos available to provide you inspiration. Today we have an amazing guest, Adam Posner, who's the founder and president of NHP Talent Group,
Starting point is 00:02:11 and host of the podcast, a top career podcast. And today we talk about his career that started in advertising that found him working at VaynerMedia, his dream job with GaryVee. How being fired from this dream job and the coaching that he got from Gary Vee changed his career trajectory and inspired him to get into
Starting point is 00:02:30 recruiting and to create his podcast. We talk about trends that are happening today in recruiting and how it's becoming the age of the employee. Adam gives advice to job seekers on how to approach a cover letter and resume in so many other topics. We also discuss both of our podcasts and reveal some of our secrets to success. Thank you for choosing PassionStruck and choosing me to be your host and guide on your journey to living a no-overgrived life. Now, let that journey begin.
Starting point is 00:03:27 Now, let that journey begin. [♪ music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, of our shows kind of brought us together, Amy Maylin. So I was happy she did that because I think what you're doing on the podcast, which is your podcast is really awesome. And I've gotten a chance to listen to a number of the episodes. So nice job. I appreciate it. And likewise, I think it's really important in the in the podcast and community to really embrace the concept of collaboration over composition. Right, we're not competing with each other. There's plenty of ears eyes out there for everybody and that's how we help each other grow, right? We raise each other up and we introduce each other to each other's audiences and that's really what collaboration is all about and that's something I really love in the podcasting space. Yeah, I agree. I haven't had on that many people who have their own shows, especially one
Starting point is 00:04:07 as successful as yours. So, you know, towards the end, we can get into a little bit of that too. And maybe we can have some more. Yeah, maybe compare stories on what's working, what hasn't. But I thought a really good starting point would be to take you back kind of before you're in your career that you're in now. You and I had kind of a similar beginning in that we were both in the corporate world doing that corporate dance. And we both reached a point where we had our dream job. But for the audience, can you give them some background on because you were in the advertising marketing space and
Starting point is 00:04:45 kind of that path. And then we'll explore that a little bit more. Yeah, absolutely. No worries at all. I think it's important to share the backstory and anything when I'm interviewing a guest too because I think it's important to understand where people come from to really see where they're going here and my career, Boana Ray's New Yorker, you know, I always knew in college, even in high school that I was going to end to some kind of business advertising, marketing, track. And that's exactly what I did.
Starting point is 00:05:10 So after graduating, jumped right into advertising in the New York area. Got a job in a B2B Food Service Agency, which was great, really planted my roots there. And then over the course of 15 years, spent time at various ad agencies, marketing agencies, spent a good amount of time at Sir ad agencies, marketing agencies, spent a good amount of time at serious XM satellite radio right around the time that Howard Stern came
Starting point is 00:05:29 on board over there. And that really looking back at it now, I mean, that really shaped the style and influence of me as a podcast. I'll get that a little bit later. And then I went back to AdLand that I landed over at VaynerMedia working for the Great Gary Vayner Truck. And this is 2014, John. And at that time, I thought it was the Holy Grail, grass is greener on the other side. Whatever a freaking analogy, you want to use there. But I learned pretty quickly within the first few weeks actually that it wasn't, something wasn't right. And ultimately, there's a couple of factors here. First and foremost, I was not set up for success. I was not set up to be successful in the role,
Starting point is 00:06:05 and it was my responsibility and fault looking back on it for not raising my hand earlier, for not trying to course corrected. And then it kind of went downhill pretty quickly, and I didn't handle some interpersonal situations, well, I mean, I was a very different person than I am now. I was going through a lot of changes on my life at the time. We went from living in the city, we were buying a house. There was all that pressure. And I lit all that pressure against me. And I wasn't able to do the job that they hired me for.
Starting point is 00:06:32 And ultimately, I lost my job. And it was a tough one, John. 35 at the time, as I mentioned. And it was like kind of this early midlife crisis where I had to really pause for a second and say, listen, is this what I want to be doing? Is this what I'm good at? Is this what I want to continue to do
Starting point is 00:06:49 for the next 20, 30 years of my life? And the answer was no, and it caused me a great moment of introspection and really to take accountability for my losses. Really say, you know what, stop blaming others. It's time to look in the mirror and say, would you do well, would you not do well, and would you want to do moving forward? Yeah, well, I think that's a good backdrop. And I thought I would share for the audience.
Starting point is 00:07:14 I had a similar situation. I had been working at lows for a number of years, really loved lows, the culture, but decided it was time for a move. And at about that time, I got a call completely out of blue from a friend of mine at Egon Zender saying somehow or another Michael had heard of me, and Dell was really interested in me coming to join. So long story short, eight rounds of interviews later, about three months, maybe four months later. I finally get to my last interview and it's with this president of the consumer business, Ron Gerrgs, he's the inventor of the razor. If you remember that phone. The phone. Yeah, he was motorola and that was his claim to fame but brilliant guy but I will never forget this interview so I walk into this conference room
Starting point is 00:08:13 and there is Ron Garrig's completely drenched in sweat he had just gone for a run in the hot text of Sun. And he doesn't explain it. What the F are you here for? And I had a moment to decide. I said, I'm here for an F and job. And if you don't like me, I don't give a crap because I'm sick of this process at Dell. And me to the hospital. Needless to say, yes.
Starting point is 00:08:42 I just go. He, I spent about 25 minutes with them. I walked out and that HR person who was with me said, what did you do? And I go, I was just completely brutally honest with them. He goes, you're the first person that's lasted more than three minutes. With him.
Starting point is 00:09:04 And with him. And before I landed on the way home, I had a job offer. That is, but that's not that's if I mean, I could tell from a couple of minutes of us interacting, I feel like that's not really your personality to come out of the gate like that. What was it that kind of what was that? What clicked in your head that said, if this guy's coming at me like this, maybe he's expecting I'm going to come right back at him. Well, I had at that point, I had nothing to lose. I had another job offer at this point going to Red Hat, which is another historian amongst itself, because I think back I made the wrong decision, but it was like, I've
Starting point is 00:09:40 nothing left to lose. If he's going to come at me with that, at this point, I'm frustrated because I didn't think I was gonna have to come back. And yet, it's another interview. And so I just kind of gave it back to him and we spent five minutes talking about work and then he found out that I used to be a college athlete in cross country and track.
Starting point is 00:09:58 And we spent the rest of the time talking about cross country and track. So. So you've found something to relate to. And he liked you. By the time you got to him, John, I mean, he already knew your background and your skill set, right? And it moves more just if you guys could connect
Starting point is 00:10:11 and you did it. And then talk about that a lot. I mean, we'll jump into recruiting later in talent. But when you get to certain senior level conversations, the folks already vetted skill set wise when it gets to a senior executive. You're seeing if there's a chemistry there. Yes. Well, unfortunately or fortunately, I mean, he and I got
Starting point is 00:10:37 you know worked extremely well together, but it only lasted at a very short time because six to eight weeks after I joined Dell, he was fired. And unfortunately, at that point, I thought I was gonna go work for another president right away, and he was in Singapore, and that was another interesting Dell moment because he invited me to come out to Singapore, and I said, I'm glad to meet the new team, and he said, no, you don't understand. The team will be interviewing you
Starting point is 00:11:01 because I can literally have any one of the country be the CIO. So I don't know you and you're going to have to prove that you're the one because before you were Ron's guy. Needless to say where I wanted to go with this is, you know, at Vayner, I know it was a short tenure for you, but at Dell at that point in time, it was so chaotic that the average VP was only lasting six months. That's terrible. It's toxic. Yes. So where I want to go next is, I listen to Gary Vee quite frequently.
Starting point is 00:11:33 But what in the world does he like to work for? Yeah, it's a good question. Actually, some last night in the NFT event in the city. It was cool. It's something for about 30 seconds. It's set a quick look. This is going to come off interesting. The Gary, you see the Gary V is what you get.
Starting point is 00:11:49 He is truly kind, compassionate. He cares. And I mean, he's scaled and grown so much in the six, seven years since I've worked there, but he still keeps it real. He finds the time to stay in touch with me when he can. We connect a couple of times here. I mean, I had him on the podcast, which was great. But he learned, he talked a lot about, you know, humility.
Starting point is 00:12:09 I mean, he learned a lot from my interaction with him about his weaknesses as a leader. Could he have been more candorous in the beginning, right? Could it, and I saw that evolve too over a couple of performance conversations that we had. But he's a real deal. But the thing that really kind of stood out to me is his presence.
Starting point is 00:12:24 I was lucky enough to sit down a couple of business development meetings and to watch him work a room and to really just be himself and command the tension and just speak off the cuff with such competence. I mean, that's a big takeaway that I got from him. And the other piece is really care. You know, care is a leader and that's something I do with my team. You know, really, it sounds so cliche and it sucks We didn't even have to say this in 2021, but to really lead with care and That came from my time with Gary as well as Claude Silver who it was currently the chief heart officer the head of people AK but at the time when I worked there. She was an account lead
Starting point is 00:13:00 But even back then she really spent a lot of time with me to make sure I had a soft landing You know when my time left and still very close with her as well. So her last Thursday as well too at an event. But Gary is a real deal. You know, people talk a lot of smack about him and that's fine. He's used him in the public guy and he's polarizing and he's a brand. He's a presence. But at the end of the day, he's a dad, he's a brother.
Starting point is 00:13:24 He's a leader of a company and just all around good guy in my eyes. We will be right back to the Passion Struck podcast. 80 million Americans, both men and women, experience thinning hair. It's common even normal, but it's not openly talked about. So going through it can feel lonely and frustrating. That is why it's so important to take charge of your hair growth and make the next few months your time to grow thicker, fuller, healthier hair with neutrophil.
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Starting point is 00:14:36 Plus free shipping on every order. Get $15 off at neutrafall.com spelled N-U-T-R-A-F-O-L.com from O Code Passion Struck. For hair, as strong as you are. Thank you so much for listening to and supporting the show. All these codes in URLs can be tough to remember, so we'll put them in the show notes for the episode. Please consider supporting those who support the show and make it possible. Now back to Passionstrap. That's a great backdrop and I've heard a number of his episodes where he talks about that he has spent a lot of time working on some of his own leadership skills, especially hiring and firing employees because he self admits he wasn't the best at
Starting point is 00:15:26 it. So, I mean, I think maybe through your experience and others, the great thing about it is he learned and he made changes. Which many leaders won't do, though, just stick to the course. So I remember as you were in your final interview with them, I heard another podcast episode and he gave you some advice that kind of launched you in this new direction that you're in now. What was that? Yeah, I mean, I kind of repeated Daly to myself. It stopped focusing on the things that you
Starting point is 00:16:01 suck at and double down on your strengths. And it's interesting because we're kind of brought up to always work on our weaknesses. You it's interesting because we're kind of brought up to always work on our weaknesses. You're not good at math. Let's go double, go to extra help. You're not good at science, you know, work on that. But it wasn't until like that conversation with the light bulb went off in my head
Starting point is 00:16:16 on that day that I got, like, oh, we sat there for an hour talking and he's like, well, what are you good at? And we started to go through all the things and I'm good at all my strengths and everything. And it really made me think, you know, why am I going to take the time now to really work on my deficiencies in whether it be account management, digital strategy, when I am over indexing and tremendous on relationships and conversationalist and building
Starting point is 00:16:38 and fostering those relationships. And that's really what pushed me in the direction of going through recruiting where I could really capitalize and leverage that experience. You know, that arbitrage between working on things that you suck at and doubling down on things that you grade at is unbelievable. And that's what really projected me into recruiting. So when I got into recruiting, I pivoted into a new career at 35. I did not know anything about the recruiting industry, except for what all those conversations I had with recruiters that I've worked within the past, but I didn't know what it really meant, the art and science of it until I sat down in that chair. So I had to learn, technically, how to be a recruiter. I thought in my head, from a candidate perspective, I knew it was like to be a recruiter,
Starting point is 00:17:16 but that wasn't even close. The process, the mindset and all that. However, the fact that I had 15 years of marketing background behind me really propelled me as far as how I presented myself out into the marketplace for candidates and clients. The fact that I had 15 years worth of relationships when I got into the Biz Dev mode, I was able to call on past contacts. And that was really tremendous. And that was really where propelled me in my first couple of years in the business. Yeah, well, you know, I have noticed since my career started, that the recruiting business itself is really changing. I remember I had key contacts at Spencer Stewart,
Starting point is 00:17:56 Hydroconstruggles, Egon Zender, like I mentioned before, or in the scene you're consulting, you know, high-tech communicative search rooms. Yep. Yeah, you name it. senior consulting, you know, high-tech, you can search for them. Yeah, you name it. And then about seven or eight years ago, all my concept tax started to disappear.
Starting point is 00:18:13 And these were people who had grown up their whole careers in recruiting. And they were replaced by other executives, but who were coming out of industry who had no recruiting experience. And the difficulty being on the other side of that is I had a decade plus experience with these other recruiters who knew me would call me regularly check in these new people. It's like in every single firm and multiple offices, you had to establish a completely new track record. But they were, but they were looking at you completely different. Can you explain kind of what's going on with the industry
Starting point is 00:18:50 right now? Oh, wow. I mean, where I even start with this one. I, well, let me kind of backtrack on that too. I think the fact that I came into recruiting for recruiting for marketing and advertising jobs, having done it for my entire career was a tremendous advantage. I'm like, other recruiters coming into industry, I didn't have to learn a new industry. I wasn't coming into recruiting to recruit finance and healthcare and having to learn it. So those roles that I was recruiting for
Starting point is 00:19:12 and doing business before, I've been in those roles before. And I could get on the phone with a hiring manager and talk shop, get on the phone with a candidate and I could really suss out if they are a skilled marketer. I could ask them the questions that I've asked that I went through with my career. And that was a huge competitive advantage too, but what's happening now? I mean, if we pull back the
Starting point is 00:19:28 curtain, if we pull, I'm sorry, if we pull back the lens and we're looking at the 30,000 foot view, the last two years high level, we have seen the dynamic shift from the candidate slash employee away from the employer. We've seen this big shift where the employer used to have all the leverage during interviews and the job search because now employees have a choice. You don't wanna work there? Fine, there's other jobs open right now. It's all about supplying demand.
Starting point is 00:19:54 That's really what it comes down to. Plus the fact that we've all realized that certain jobs, you could be equally productive working from anywhere versus being in an office for better or worse. Now yes, listen, there's some roles, some companies where you should be equally productive working from anywhere versus being in an office for better or worse. Now, yes, listen, there's, you know, some roles, some companies where you should be in an office because of the type of job that you're doing. There's some, some roles, like, you know, there's a lot of creative roles where I feel like you need to be in an environment together at least a couple of days a week for that true energy and collaboration.
Starting point is 00:20:20 But high level, John, I mean, the dynamic is shifted. The pendulum is swinging in a different direction. And now we're going into 2022. It's a candidate driven market where they have choices. They have options from a hiring perspective. Many companies that were very specific as far as where roles could sit geographically have now opened up nationwide. So I love it.
Starting point is 00:20:41 I mean, I have roles with clients that were only being the New York area, for example. And now I could source nationwide for them. and it's opening up an incredible talent pool and it's opening up candidates that would never for whatever reason move to the New York area, but I was kind of wanted to work for a New York based company gives him the opportunity to do that. And it's really interesting. There's pros, there's cons. It's a lot of gray area. A lot of things were figuring out a lot of polarizing messages out there and It's tough orders to navigate right now Yeah, well, I tell you if it was me years ago That would have made a huge difference because I can't even tell you how many countless times I was offered jobs in New York But I was gonna have to move yeah, and at the time we didn't want to raise small kids there
Starting point is 00:21:24 These jobs that are coming up, are they paying the same New York salary if you're in Oklahoma City? Yeah, it's interesting. And that's a whole of the conversation too. I'm on a couple different sides of the fence on this one. So in some regards, we have companies that are New York based and they'll pay the same salary regardless of where folks are anywhere in the country. That's cool. And then other companies, they're looking at it as, there's a reason somebody in New
Starting point is 00:21:52 York gets more. It's a cost of living. And I understand both sides of the coin there. However, there's some folks that are okay with that. And there's some folks that say, listen, why should you pay me any different? I'm a little bit on the fence. I'm on this one. I could I haven't kind of established a full form
Starting point is 00:22:08 to pinion on geographic pay equity. I'm just not there yet. Because I do understand the differences. I mean, what are your thoughts? Well, I think I see both sides of it. One, it is much more expensive to live in New York. In fact, the job, same job here in Tampa would probably be a hundred to a hundred and fifty thousand dollars less.
Starting point is 00:22:31 But if you're bringing the performance of the same person who's in the job, regardless of location, shouldn't you get the same pay? pay. But hopefully it will bring up other areas of the country because these other areas are going to now have to compete with the rates that people can get, especially as more and more people are getting in the freelance zone. And so that's an interesting point too. And that's where the leverages for companies that are able to just pay the same across the entire country, they have a huge competitive advantage in this job market right now. That is a huge, huge, incredibly huge advantage. I mean, who wouldn't want to go to a company that's paying, you know, prime market rates versus, like, handicapping me because I live in the middle of the country somewhere or a smaller town? Right. And then you have to think about this too. So much talent. Let's talk about the New York
Starting point is 00:23:22 area for a moment during the pandemic. So many people moved out of the city, out to the burbs, upstate New York, to other places to escape the pandemic. And they're not coming back. They're happy there. They built new lives. So you're not going to go off the talent anymore? Come on.
Starting point is 00:23:39 Now, we've had three financial services companies come into St. Petersburg where I live. One of them, Dynasty Financial, I spoke to their CEO and their head of HR and I'm like, what made you make the move? And the CEO goes for the money that I was paying to live on the upper east side. I'm now living in a 5,000 square foot house on the water, have a big boat behind me, and he goes, I'm paying everyone the same salaries they were making up in New York, and the dollar goes so much further down here than it does there.
Starting point is 00:24:16 So the whole world's life balance is completely different. And so lifestyle change too, I mean, we've seen so many changes, so many dynamic changes. We've talked about the hiring process. You used to go in for interviews. You'd be there all day in this gauntlet, right? You're talking about before you go in and you meet, you'd be there all afternoon all morning. You're sitting there waiting, you're in your suit,
Starting point is 00:24:36 you're waiting there in the lobby to get in called in. And now it's all virtual. And again, there's pros and cons to that. From one side of it, it makes it easier from a scheduling perspective to get on people's calendars. That's all virtual. And again, there's pros and cons to that. From one side of it, it makes it easier from a scheduling perspective to get on people's calendars. That's been easy. But in my opinion, I think it's tough to do this all the time for interviews.
Starting point is 00:24:54 I think for certain roles, unless there are 100% remote and then it kind of works, where you're missing out on that body language, you're missing that eye contact, you're missing that human connection, that energy, that feel that you get from somebody. Because ultimately, let's say what is, John, you're able to take a look at a resume in a background and assess pretty quickly if someone on paper has the experience and skills, the hard skills necessary for that job. But the interview is
Starting point is 00:25:16 really about their interpersonal skills or soft skills. Trying to determine in 30, 45 minutes an hour, if someone's character traits, their skills, I mean, their soft skills, right? Are they gonna be good for the group here? And I don't use a word culture fit. I think it's a garbage word fit is not something, but are they gonna add? Are they gonna be a culture add to the organization? So doing that remotely, does that always work? Versus face to face, we've seen a lot of things change.
Starting point is 00:25:40 It's crazy. No, one, and if you're trying to understand office politics, it's very difficult to do that remotely because it's hard to see body language, how people are looking at each other who's pointing towards who and others. So there's also that aspect. Well, I thought we could take this a little bit further down this line of career advice. Well, I thought we could take this a little bit further down this line of career advice. My audience is that kind of 25 to 44. Yeah, is the bulk. And I know a lot of them right now are probably like I don't understand this whole recruiting business at all. So a couple of things I wanted to ask is, let's first talk about resumes. Do you have some good advice on dues and don'ts?
Starting point is 00:26:30 Yeah, so let's start with cover letters, because that's a big topic that comes up. I rarely read a cover letter. I've seen too many of them that are literally just, there's a big mistake. People just regurgitate their resume and their experience in their cover letter. And that is, it's hurting you because you're wasting my time.
Starting point is 00:26:46 You're not adding anything, right? Now, I think a resume, a cover letter is important. If you need to call out a career gap, a transition, something where it might be a red flag to a recruiter or a hiring manager, something that you will want to add context to, they may not be in a resume. If you want to talk about time, you took out to raise your kids to travel to take care of a sick, elderly, relativism, just giving examples there. That's important. But I've also seen cover letters where people also where they're forgetful and they will
Starting point is 00:27:13 leave in another company's information in the like two, like instead of Deer Adam and they'll say Deer, like the other Harry Mendes name or the other company in there. And it's not an automatic rejection just based on that, but it's one of those things where you're like, you know, attention to detail, they pay attention to what's going on here. So cove letters have to be very mindful of the other big topic that comes up as length resume length. I don't really have a hard and fast rule to this. I think it's more about if you're able to succinctly, confidently tell your career story and your accomplishments, it doesn't need to be in a million pages.
Starting point is 00:27:49 You don't need to list every single thing. And I think it needs to be relevant to the job that you're applying for. I think job seekers really need to be mindful about customizing their resume. And I'm not saying, look at the job description and copy exactly that into your resume, but, and especially if it's not relevant, if you don't have that experience, never lie on your resume, but you said it's an indicator. If I'm the hiring manager and I'm looking for XYZ skill set and you have that,
Starting point is 00:28:10 but it's not called out prominently in your most recent role, then edit it in. Customize your resume, put the time in. What does that take? 15, 20 minutes for a job that you're actually interested in. So I think that's critically important. The other piece too is to quantify your results and talk about the ownership of that program
Starting point is 00:28:29 or project that you did. I ran this program or I was, you know, talk about your role there and what you accomplished and what you did. I wanna read what you did, right? I don't wanna just read, you know, shuffled papers. I wanna read about like what came out of that. What was your role in that?
Starting point is 00:28:44 That's important. I think that there needs to be some better guidance I want to read about like what came out of that, what was your role in that? That's important. I think that there needs to be some better guidance in that regardless of a lot of misinformation out there when it comes to resumes. But the key to keep in mind is the end user reading it. What do you want them to know about you and your experience? Just switch, switch your, just be mindful of the end user.
Starting point is 00:29:03 Okay, well, I appreciate your advice on cover letters because personally, I try to have a wit of them at all costs because I think they can do oftentimes more harm than good. The only time it ever worked for me kind of along your advice is I got the job at Lowe's because I researched the gentlemen who was the chief operating officer. And I loved doing home repairs. And so I wrote him a very personal cover letter that was directed to him,
Starting point is 00:29:33 acknowledging his 36 years and going from Melroom Clerk to being the COO. And then I went into why I loved low so much. And it just so happens that his brother was the CIO. He handed the resume to him. Literally a week later, I got a call and I was hired about two weeks later after that. But that's what it should work in your favor, right? I mean, that's another piece too.
Starting point is 00:29:57 If you're going to do a cover letter, like, you know, I mean, it also depends, shall I say, on what level you're at, right? Like what the type of role is, but I've seen them do more, I've seen them either be a relevant or just do harm. Very rarely, you know, if someone sends me a cover letter, I honestly, I don't even get many cover letters these days,
Starting point is 00:30:15 nor do my companies that I work for ask for one in the application process. I think that's something that's kind of going out the window because you could also do that in an upfront email too. Right? You know, the email has really replaced, let me cover letters or ancient. Right?
Starting point is 00:30:29 Like people literally cover letter. It would be a letter attached to your physical resume that people mailed. Now it's an email, right? So you could take the same opportunity and email to convey it properly. A great. Now the other thing I find really interesting is for years and years and years, I've
Starting point is 00:30:48 never, I never saw a picture on a resume. And now I'm seeing pictures on all these resumes. And I, and I don't like it personally because I think we all have hidden biases. And it's going to, it's like submitting a book proposal and putting a book cover there. You're taking a chance because the book agent, literary agent, may absolutely detest the book cover and thank, you know, this writer is not going to be pliable in wanting another cover. And I think the same thing could be said with a picture, but would like to get your thoughts. Yeah, I know I completely agree with you. I'm 100% against having a photo on the resume, because there's there's a bias there. There's 100% bias here. And I talk about bias a lot too. I talk about early in my career that we first of all, let's all be honest here.
Starting point is 00:31:38 All of us, it's okay. We're human. We all have unconscious biases to some degree. Just by nature, by nurture, the way we're brought up, the environment where we live, we have unconscious biases. The first step in working towards reducing unconscious biases or to be aware of what your biases were are. I went through an exercise a couple of years ago with one of my clients where they were able to, because I was reviewing resumes through an ATS system, and they were able to quantify with data resumes that I passed on based on names. And I had a slight bias towards rejecting certain names that sounded foreign. And I admit that. I mean, it's something that it was unconscious, but the numbers didn't lie. And it wasn't like overly skewing to any kind of extreme point, but it was something that I had to take notice on. And then at that moment, I was able to say, okay, well, here's a bias. And now I'm conscious of that unconscious bias and able to properly
Starting point is 00:32:29 evaluate and think about it as future resumes came through. So I think you take away the photos for sure. I mean, the same thing I could be said on LinkedIn too, I look at almost every candidate that I want to move through on LinkedIn to see what their LinkedIn presence is, right? For better or worse, I think that's important too. But you just have to be mindful of your biases, especially as a recruiter and a hiring manager. Yeah, and part of one more question on the resume and then that's exactly where I want to go is to LinkedIn. So if you are regardless of your age, someone who wants to approach a recruiter that they don't know and who doesn't know them. What are some of the best ways that you can connect with them and if you're sending an email to
Starting point is 00:33:12 a recruiter, what would you do and not do? Yeah, so I hear here's the thing because I'm very empathetic towards candidates out there. I've been in this issue as many times and I've been laid off four times in my career before recruiting. I've been unemployed for as long as seven, eight months at one point, really struggling in the job search. So I get it. I understand emotionally what it's like to be a job seeker. However, as a job seeker, it's your job to own your job search process. The job search is the hardest job you're ever going to have.
Starting point is 00:33:43 I mean, you know that as much as I do, John, it's the hardest work that you're ever gonna have. It's going to be the most stressful, because it's the most emotional, especially if you're at a work. So now think about it, you're reaching out to a bunch of different recruiters out there. The thing I could tell you first and foremost that pisses me off about job seekers is when people reach out to me
Starting point is 00:33:58 and they're irrelevant to what I recruit for. All of my information is on my website, all of my information, what I do, what I specialize in is on my LinkedIn page. And if you can't take a second to take a look and see that I specialize in marketing, media, advertising, and reach out to me blindly if you're something completely irrelevant,
Starting point is 00:34:16 that upsets me. Because that means you're not mindful of my time and you're almost putting the onus on me to say, wait a minute, this isn't relevant, let me get back to you. Like that just, That's just not being respectful of other people's time. So I think the first thing is relevance. The second thing is, if you are relevant to what I do, take a look at my open jobs. Take a look at my open jobs first
Starting point is 00:34:36 and see if any of those are relevant. Be conscious of my time. We don't need to be best friends. This is a transactional relationship. I'm trying to help you out. I think that's really important too. And I think it's also important to understand the recruiting relationship. So, what I do is I am a independent recruiter that represents companies. I don't represent candidates in the marketplace. I am not a true executive recruiter where candidates are coming to me. My clients pay me to fill open positions for them. So I represent my clients in the marketplace. So this isn't really a knock on candidates because a lot of them just don't know it
Starting point is 00:35:12 and that's totally fair. But I always try to explain to candidates that like they want me to represent them. Like if you came to me, John, you're like, hey, I'm looking for a new role. I would say, hey, listen, that's awesome. I could certainly point you in the right direction, but I don't represent forwardly and go out
Starting point is 00:35:24 and say, hey, John, I'm going to go shop you around in the marketplace. And I think it's important for candidates to understand that they are an external recruiter, are they an external recruiter, are they a contract recruiter, are they an executive search recruiter, and understanding with each one of those type of recruiter's relationships are within the industry, within their clients, and within candidates. within the industry, within their clients and within candidates. Yeah, and I think the other thing to pay attention to, and I'll tell this in a great story is, I have a friend who he retired now, but he was an extremely successful recruiter, but he was extremely successful because he was microfocused.
Starting point is 00:36:01 He was construction industry, and he only did two or three different jobs. But the guy's work ethic was unbelievable. He would do a hundred phone calls a day, half of them to companies and half of them to people. And he said some days he could get through him and it would be two o'clock in the afternoon. He'd give some days it would be midnight. But he said for 20 years, that's what he did.
Starting point is 00:36:26 But he said through doing that and being that micro focused, he learned who was really researching him and was coming to him because they knew who he was and what he could offer. And I think sometimes, to your point, it's the same with recruiters. You got to understand, you know, what industry are they in and what niche are they in.
Starting point is 00:36:49 Spend the time. It takes two seconds. You can look at my profile. I literally have it listed there of what I do in like the first line. So before you reach out blindly, you know, take a minute to do your research. And that's when it comes to job and this is a double edged sword. If if I am, if I am reaching out to a passive candidate, this means passive candidate means somebody that did not apply to the job. I am recruiting them. I'm trying to get them. I have a little bit more bandwidth by the time the interview comes, if they didn't have the time and they didn't put in the research to the company because I'm, I'm asking them, but if you apply to a job and you don't do
Starting point is 00:37:23 the proper research before an interview, That's that's a double red flag right there in my book put in the time because you're interviewing them as much as they're interviewing you And you want to be prepared with questions the biggest regret that I've seen from job seekers are the ones where I've good Conversations with them and they didn't think they needed to research I think they they knew all about it already and then at the end like damn I wish I really like put in the time. Because now, after talking to you, I really like what I'm hearing here. They kicked themselves from not doing the work up front.
Starting point is 00:37:52 Okay, I think that's great advice. So one other piece before we go into LinkedIn, question just popped in my head is, how about salary? Because I was always top on my father, never bring up compensation, don't get into that, delay it, delay it, delay it. But sometimes I wonder if it's better, if it's kind of like going on a dating site
Starting point is 00:38:14 and if you're not completely honest, when it comes to the end, you're gonna have a mismatch. Is it better to let the recruiter or the company know up from what your expectations are? I won't move somebody to the next round unless we talk compensation. And the reason being in twofold, one, I want to be conscious of your time and my time. The last thing I'm going to do is get to the finish line and we're off so much on salary that it's a non starter. What good does that do for anybody? My client's excited. The company's excited about hiring you.
Starting point is 00:38:43 You're excited about the role. I always have this conversation at the end of every first phone call. And here's how I set that up. I'll be like, John, we'll get to the point of the conversation. I let's talk shopper on compensation goals here. I'm not looking to negotiate with you right now. I'm not looking to pigeonhole you. I'm not looking to lock you into anything. But what I want to do, John, right now is get an understanding compensation wise, a range where
Starting point is 00:39:05 you need to be to consider making a move and see if we're in the same universe here. Some candidates will tell me their range, some candidates will tell me what they're currently making. I will never ask what somebody's currently making. You can't do that in many states across the country. And then I have other candidates that will push back and say, either, hey, that's something I'd rather wait till we get further down the line and then I'll do my little speech again about talking about it now. Or we'll have a conversation around
Starting point is 00:39:31 their compensation goals being too high and I'll say, listen, I'll be straight up with you. I know the budget for this role. I know that there isn't a wiggle room there. We are too far off on this one. I wanna thank you for your time. Now two things are gonna happen when I say that. One, they're gonna say, okay, thank you.
Starting point is 00:39:44 I appreciate that. Or they'll come back down say, okay, thank you. I appreciate that. Or they'll come back down to Earth because rightfully so every job candidate, every candidate should push for his high Zika gig. Why wouldn't you play that arbitrage game? This is your opportunity to make a jump, but I'm going to be truthful with you. I'm going to tell you if you're in that range or not. And we'll go from there. And does a company ever put out their best offer right away because my son is 23 now.
Starting point is 00:40:08 He just got a job offer for a company and he was going to accept it and I go, Josh, rule one of job search is you always negotiate and he goes, really? I'm like, you've got to. Yeah, they're expecting it, but I wanted to get your thoughts. Yeah, so there's a couple of things here. One, yeah, generally speaking, yes, that's kind of the rule there too. And I think a lot of companies kind of have, depending on the level, there is a little bit of wiggle room
Starting point is 00:40:34 because they know that every good candidate is going to negotiate. But I've also, and this is actually pretty cool, I've worked with some companies where they are one and done. This is our offer. This is our best possible offer. But when they make that offer, it's always above the candidate ask. Say you're looking for 125, they can say, John, we'd love to have you on board here. We'd love to offer you 140 for this role. This is final and firm. This is our strongest
Starting point is 00:41:01 possible offer. And the recruiter keeps the company in line. The team keeps the company in line. I mean, this is what we're talking about here. But you're showing the candidate that you want them more than what they're asking for. We don't like to negotiate here. We're just going to come to you with our best offer and it's a take it or leave it. And I've seen that work really well too. And it's a lot smoother, more organic conversation than saying take it or leave it. I don't mean it as firm as that.
Starting point is 00:41:24 But when you get to that point of the conversation, we're talking about, you know, how much we want them, they want us, and it's just closing the deal. And I've seen that work really well, but the whole hiring team needs to be on board with that mindset. Otherwise, it's more the traditional negotiation. Yeah, don't you wish that's what happened when you went to go by a car? Yeah, that we want you in this BMW so much we're gonna drop the price for you by
Starting point is 00:41:50 $5,000. I mean, that's it never works. I mean the majority of the cases you're negotiating, but you also have to understand I think there's another tough part. It's kind of the weird thing too. People come from different salary histories, right? I could be a director coming in from one company that paid me really well at 150, or I could be a director coming in from a company that I was at 125 at. So you come into a new company and you're going for that BP title, it's hard to kind of level set.
Starting point is 00:42:18 And it bothers me when certain hiring managers are like, I don't think that person's worth it. What are you gauging that against? What is your value of their compensation worth? And what they're doing is a lot of times you're saying, Oh, I've somebody in this company who's at this salary already, who I think might be more experienced in that person. Why would I pay that person more? Because you freaking have to, if you want to get them, it's a cost of doing business. It's a, it's crazy man. It's a whole mind F. Yeah, the mine F.
Starting point is 00:42:45 Yeah, it definitely is. So let's switch gears to LinkedIn. So it's kind of the same question as the resume. What are some of the do's and don'ts about creating a LinkedIn profile? Because I know you probably can tell within 10, 15 seconds a good one versus a bad one. Yeah, I mean, first and foremost, let's pause here. I don't hold it against a job secret if they do not have a strong LinkedIn profile. That's not the end all be all. Not everyone
Starting point is 00:43:13 is present on LinkedIn. Not everyone is, you know, on LinkedIn all the time like I am and not everyone cares. You don't have to be, right? But if you are going to put the time in again, you know, it's kind of like this, you know, your LinkedIn is your billboard, is your advertisement for your career, for yourself, for your brand. Your resume is that data set, right? Is the proof and point there. So how you going to make it shine, right? And I think it's good on LinkedIn. If you're a job seeker, it really uses an opportunity to showcase your thought leadership. And you could do that a few different ways. Simple way to do that is to repost articles relevant to your industry and put your point of view
Starting point is 00:43:51 and spin in the body copy on the top. Like I'm sharing an article on what's happening in digital marketing right now. Here's my thoughts on this. Maybe I agree with the author. Maybe I disagreed. Maybe I have a counterpoint, you know, a different angle to come at that.
Starting point is 00:44:04 Now, if I'm a recruiter and I see that, wow, this person is interested, really cares about their industry, like they're really like a student of the game, and they're intellectually curious. I mean, I think curiosity is one of the most attractable traits of any candidate, in my opinion, you know, insatiable curiosity.
Starting point is 00:44:19 And it can really help you stand out. Could it hurt you? I don't think so. I never ding a candidate again, who has a poor LinkedIn profile. But I think it's important, you know, to keep it professionally personal or personally professional. How do you want to kind of play that? I think it's important to infuse your character, your personality. I'm strongly against getting into anything political or religious on LinkedIn. It's just not my thing. And I mean, personally, across any
Starting point is 00:44:44 social media, I've learned my lesson early on, right? It's just not my thing. And I mean, personally, across any social media, I've learned my lesson early on, right? It's just not worth it. Like, you know, getting into political religious battles with anybody, but use it as an opportunity, absolutely. Okay, and how about the summary space? Would you tend to use that all up? Would you do something short? what's your advice there?
Starting point is 00:45:06 I mean, it really depends what your objective is. I have a lot, for me, I have a lot of information to share because it's my business also, right? Like I talk about who I am, what I do, and then I'm talking about NHP talent group from a recruiting perspective. I'm talking about the podcast, the podcast, from the content perspective, and I have all my contact links within there. But if you're a job seeker, I would use it to really summarize who you are and what you're doing, what you're looking for if you're on the open
Starting point is 00:45:28 market and make it personal, make it fun, make it something lively that's going to kind of showcase who you are. Give me a sense, give me a taste of your personality. I think it's a great opportunity there. Okay, and do you think things like videos are things that candidates should do or just shy away from them? If you feel comfortable, why not? If I could click on a video of you and you're talking about yourself and it gives me a sense, I mean, that's going to get me excited. It's going to get a higher manager excited, especially in this digital remote world that we're in right now, where you may not have an opportunity to meet somebody face to face. Okay. Okay, so let's go from the whole career topic
Starting point is 00:46:10 and spend some time talking about podcasting. Oh yeah. So I happened to listen to an episode that you did with Jordan Harbanger and great job interviewing. I wanna have him on the show, but he wants me to pay to have him on the show, so I'm not. Well, it's a donation.
Starting point is 00:46:31 You're not paying him exactly. Donation. But one of the things I thought was you asked him what his advice was for podcasting and his advice was don't do it. Yeah. I thought it was pretty funny, given that's where he makes his living, but
Starting point is 00:46:48 You know you got in this game earlier than I did I just got in the game February of 2021 and a whole bunch of people tried to talk me out of it And it is a lot of work because there are 2.6 million other podcasts out there that people can be listening to But I don't know about you, but for me, it's become a great lead generation, not only for potential customers and business, but for also getting additional great guests on the show. So what got you into it originally? Yeah, I mean, it's kind of crazy. So as I alluded to in the beginning of the podcast, I've been a lifelong Howard Stern fan growing up in New York. I listened to him on Terrestrial Radio back in the Howard Stern
Starting point is 00:47:36 that a lot of people know about the raunchy Howard Stern. But then he moved over to serious satellite radio in 2005 and I started working in 2006. Big reason why I went over there is to follow him, which is awesome to watch that growth by the way. But when Howard went over from terrestrial radio to satellite radio, it gave him an incredibly different platform where previously on terrestrial radio, he would have to take his 20 minute breaks.
Starting point is 00:48:00 But now, he had an open canvas to have really long form conversations. And that's when Howard really matured as a host and an interviewer to be this, in my opinion, the best interviewer on the face of the era, possibly. I mean, he's incredible. And I don't know if you listen to him or anything, but his style of interviewing is a conversation. And it's to not talk about the same things that every guest will talk about. I mean, he's got movie stars, celebrities, everyone you can think about. And he really digs into their personal stories. about the same things that every guest will talk about. I mean, he's got movie stars, celebrities, everyone you can think about.
Starting point is 00:48:25 And he really digs into their personal stories. I mean, I talk about there's one podcast that's really stood out to me with Hillary Clinton, lover or a hater, but he did two really interesting things there. One, he brought up the Bill and Hillary Clinton love story, which I've never heard before. And it really helped to humanize her. I didn't know how Bill and Hillary met their love story. And it brought out her emotional side and then he literally segwayed the conversation
Starting point is 00:48:49 into her, she admitting that she probably should have came on his show during the election and she probably would have related to a lot more people. I mean, Howard has millions of listeners. We know how close that election was. I mean, it could have swayed in a different direction, right? But to have that conversation with somebody to get that out of them to admit that they should have done something because he brought that out of them, that's insane. Right, so that's kind of like really the way a model. I really want to have a conversation with guests
Starting point is 00:49:14 and really dig into go down, you know, rabbit holes and go off topic. I mean, listen, I do a lot of preparation for my shows. I have a direction, I have a flow. But, you know, after doing, you know, 200, almost 200 podcasts and 100 live shows, I have a direction, I have a flow. But after doing almost 200 podcasts and a hundred live shows, I built up this muscle memory where I feel confident and have the skillset, if I hear something from a guest
Starting point is 00:49:34 that's interesting to just go in that direction and be able to pull it back and get back on track to finish the show I want to. So, I mean, that's kind of like my podcasting journey there, but it didn't start out that way, you know, it started out with an itch that I need to scratch going back to a question where I've always kind of had this bug to be a broadcaster. And I listened to a couple of shows around talent in HR and it's like, you know what, I could do that better. And now three years later,
Starting point is 00:50:01 I got this cool microphone in front of me. I got this cool microphone in front of me. Well, are there, like on this whole topic, I think I listened to some of these podcasts. I've been interviewed on some of them. And I think people have a natural knack for it and asking questions. And I think other people, and I'm sure you've felt this, it's almost uncomfortable to be on it because some of the questioning that they're giving you was so awkward and oftentimes they haven't even done any research on me as the guest.
Starting point is 00:50:36 You know, in any one I bring on my show, I'm sure you're similar. You know, I've already listened to about 10 of your podcasts. I've read articles from you. Yes. You could put in the one. Yes. So I would tell a listener out there, if you're not extremely passionate about doing it,
Starting point is 00:50:55 think twice because it takes a lot more work than you're ever going to expect, especially if you're putting out a couple episodes a week. And you have to be religious about it because it's a long, it's playing the long game, which I want to get to because I know you like that advice, but it's really, you can't expect short-term results because it's like interest, it's compounding. Of course, especially unless you're a celebrity or an athlete or have a built-in social media kind of presence,
Starting point is 00:51:29 you think you're gonna launch a podcast and you're gonna have thousands of listeners. You know, I didn't break, I didn't break a thousand listeners per show until a year and a half into the show. Like it took time and it takes work there too. One quick funny story going back to the guest research. I was on a show, I'm not gonna name it obviously within the last year and the guest,
Starting point is 00:51:51 it's kind of leading me in and telling my story and background and everything. And I'm like, you know, and then I went over to work at Bayonet Media for GaryVee and goes, wait, you worked for GaryVee. And I literally almost walked away from the interview. I'm like, did you not even do an ounce of preparation? That's my jam.
Starting point is 00:52:08 I mean, that's like a cornerstone chapter in my book of life, right? Like, like, get into your research. You call yourself a frickin' host. Get out of here, man. Wait a minute, time. Well, I know your show, like mine, we are trying to bring on as top talent as you can. And so with that comes a level of respect to your point right on because if someone's been on 20, 30 different podcasts, I don't want them to do the same episode on mine. So I listened
Starting point is 00:52:39 to what they've said and then I tried to take them down a completely different interactive track so that it's unique. But a lot of shows don't do that. You just hear the same thing over and over. Now, you brought up Howard Stern as being like one of the best interviewers. I think Larry King is one of the worst. I remember when he interviewed Seinfeld.
Starting point is 00:52:58 And he said to Seinfeld, he goes, how do you feel about your show getting canceled? He goes, I had the top producing show ever and decided to walk away from it, Larry, to do even do any research. Yeah. I mean, Larry King just got, I mean, but it was kind of always like that. It's funny because I asked Gary Vee and he actually liked Larry King as an interviewer because it makes sense because Gary doesn't do a ton of preparation he goes off intuition and feel
Starting point is 00:53:28 And what people around him tell them but you have to do the work I mean, I mean listen I'm in the process now with finalizing the course I put together the pause course Which is really meant to teach people how to build a B2B to see podcasts to generate business development opportunities Because that's what my show did organically over the last three years. I reached out to guests who are decision makers and companies that I want to work with.
Starting point is 00:53:51 And I built relationships with them. I had them on the show. And our long conversations with them, I connected human to human. And then it wasn't until afterwards where I either pitched my business and services or the conversation where conversation organically happened. And it's funny to this sign actually helps me because at the end of the show,
Starting point is 00:54:09 when we hang up and they guess, oh, by the way, what's NHP is that, you know, when they go, oh, that's my business. These are my daughter's initials. Get some all emotional, not by design, right? And they relate and then we start to talk shop and then before you know, if they're being converted into a client and we have a real relationship. It's a magic of podcasting. Okay, so since you open that door right there, how do people, how do people contact you? Yeah, sure, actually you can find me on LinkedIn, Adam J. Posner, you can find the podcast at thepascast.com and all recruiting needs at
Starting point is 00:54:39 NHPtalentgroup.com. Yeah, but I just let you do it there since you introduced it. So, I like the way. And that's another funny thing too. I think that, I mean, I was taught by my media coach too. And the, listen, we're all here to promote something and build audience, you know, exchange and everything too. I've had, I've had guests, I've had, I've been in guests on shows where the host doesn't wrap it up
Starting point is 00:55:02 properly and ask me the same question. It's just a respecting. I always end it like when you're on my show next week, I make John wear it to people find you where they connect with you where they learn more. I'll also have the links that you provide in. I'll talk about it when I close the show. Find this podcast here, book here. That's part of the game.
Starting point is 00:55:20 There's a structure there. Do the work. Be a pro. Well, I couldn't say it any better. game is a structure there. Like do you do the work? Be a pro. Well, I couldn't say it any better. So I want to end by just asking you a couple of phone questions. So one of them is why is the long game so important? It's the only game. I cannot even fathom living in a short-term transactional world. Every success that I have is predicated on a long-term relationship, adding mutual value to someone else.
Starting point is 00:55:53 And I think it's okay if you're upfront with people that it's gonna be a true, you don't have to be best friends with everybody. That's not what I'm saying at all. But being honest and true, on authentic and your intentions, and clear with people, and sticking to your word, I mean, that's what I built my business and my career on. You know, that's the reputation I have. and true on authentic and your intentions and clear with people and sticking to your word. That's why I built my business and my career on. That's the reputation I have. In today's world of me, me, me, on demand, look at me now, short-term transactions, it
Starting point is 00:56:15 just doesn't sit with me and it doesn't work. I've shown, turning 43, next year, like it's paying off all the time and relationships are paying off. All those seeds that planted for the last 20 years were professionally. Warded them, fertilized them. Their harvest, it's harvest season. And that's what's all about. Well, Gary Vee has some things I agree with and disagree with. One thing I agree with them is patience, which is exactly what the long game is. Who are the your favorite two or three guests that you've ever had on your show? Yeah, that's a great question. My favorite, I mean, aside from my daughter who I've had on a couple of times, she's always my favorite guest for many reasons. She's actually a great guest. Just real authentic. You know, she's just charismatic
Starting point is 00:57:07 and I do a show with her every year. I'm going to be doing at the end of December our year and show me a third year in a row that I do my final live. I do a live show with her and I bring on like 10 of my favorite guests for 15 minutes and just talk to her and me. It's pretty cool. But Matt Higgins, who's actually the other, he's Gary Vee's partner in VaynerMedia. He's one of my favorite guests I've had on. And recently I had Leanne Hornsey, who is the Chief People Officer at Palo Alto Network. I had her on a couple of weeks ago, the show didn't air yet.
Starting point is 00:57:40 Just an absolutely incredible conversation about people hiring talent interviewing. I've had some really emotional shows. You know, I, uh, Staff Sergeant Travis Mills, United States Army, uh, one of the few surviving quadriplegic's. Just a tremendous guess. Yeah, I know who he is. Yeah, he he's fantastic. And I mean, I've had some great shows. Dave Launcher Matt, millionaire, Ments, I had him on recently and we just connected. And it was a conversation. I literally put my notes down and we just talked. That's when I know it's a good show.
Starting point is 00:58:17 When I don't even look down on my notes, and next thing I know I'm looking at my time and I'm like, yeah, it's time to wrap it up. Well, kind of what's happening here, because my notes once. Who is, I know we all have this list of, and we could get anyone on the show, who would you want to have? Yeah, I mean, there's a few of them.
Starting point is 00:58:35 I'd love to have Mike Tyson on the show. I'd love to talk about his career. I would love to have, strangely enough, I'd love to have Madonna on the show. I mean, I'm not usually like Madonna fan, but I think her career and longevity and transforming herself is incredible. You know, she's someone I would really like to have a conversation with. I think Mark Cuban would be cool. Actually, somewhat access to him, which I should probably work on a little bit. I think Mark Cuban, I think his story, his journey is pretty cool there too.
Starting point is 00:59:05 But ultimately, for me, I just love to tell a good story and unpack a journey. It doesn't even have to be somebody famous. I have some guests coming up on the show who are not household names. And I'm pretty confident they can be some pretty damn good stories. Okay, and I will end on this question. Do you have a personal motto or slogan that you go by and how has that impacted your life? Yeah, absolutely. And now I'll talk about a work one and it's really playing your work and work your plan. Playing your work and work your plan. And that's what keeps me focused and disciplined. I mean, I spend plates in my job and my life, my career, you know, and my job is not my topic. There's a lot of things happening at once. And I need
Starting point is 00:59:44 to stay focused, especially with my type of brain that's just going a million miles and that was ideas. So my first day of recruiting, first day in the business, my mentor, my boss at the time, Tom Hall, before I even turned on my computer, before I even started recruiting day one, he said, plan your work and work your plan, go in every day, and I do it on a post-it note every single day. And if I get through all of them, awesome, tear it up, throw it out. And if I don't, at least I know why, because listen, curve balls come right and left all day, but at least I'm focused and I know what I got to do and I keep them in front of me and I apply that really to life.
Starting point is 01:00:16 Plan your work and plan. That's your great advice. I use the Ivy Lee method, so every night I come up with the five priorities for the next day and you just tackle them in order. And if you don't get to one it becomes the number one priority the next day. Yeah, I mean, I mean, I do that. I mean, I go through. Mounds of posting those, but I do mine in the morning when I start fresh and then I also close it out the end of the day. It starts to new it starts a new ones like so I started this one this morning, but it's off the one that I crumbled up when I came in from yesterday. So I continue and I cross it off.
Starting point is 01:00:48 And it's just a method and it keeps me organic. Everyone has their own method. And but some, I mean, some people kind of work kind of off the cuff, but not me. I need to be a little bit organized. Okay. Well, Adam, Adam Posner, thank you so much for being on the show. And what great advice you gave for the audience today. Thank you so much.
Starting point is 01:01:06 John, thanks so much for having me, man, and thank you to your audience for listening. What an excellent interview that was with Adam Posner. And I was so happy that he came on the show and especially liked his advice about the long game and his advice all around career, resume writing, dos and don'ts, all that. And I would highly encourage all of you and don'ts, all that.
Starting point is 01:01:25 And I would highly encourage all of you who haven't checked out a show. Pazcast is a great podcast if you're looking for career development. Now I want to use this opportunity to highlight one of the fans of the week. And this fan is coming to you from the United States. It's Abdel Kurend, who writes, Amazing show. This podcast is not for the fan of heart because he will force you into uncomfortable spaces
Starting point is 01:01:50 as he challenges you to go within yourself to address your weaknesses. Abdel, thank you so much for taking the time to write the podcast and for that great feedback. And that is something we absolutely are trying to do with this show both through our momentum Friday solo episodes Why try to talk about topics that get you to move from being stuck to becoming passion struck along with our interviews And thank you so much all of you for helping us break over
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