Passion Struck with John R. Miles - BJ Fogg on How Tiny Habits Can Transform Your Life EP 388

Episode Date: December 19, 2023

https://passionstruck.com/passion-struck-book/ - Order a copy of my new book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today! Picked b...y the Next Big Idea Club as a must-read for 2024. In this episode of Passion Struck, host John R. Miles interviews Dr. BJ Fogg, a visionary in the world of behavior science and personal development and author of the NY Times bestselling book "Tiny Habits." Dr. Fogg shares his insights on creating habits, the intersection of persuasion and technology, and the power of behavior change. Full show notes and resources can be found here:  Sponsors Brought to you by OneSkin. Get 15% off your order using code Passionstruck at https://www.oneskin.co/#oneskinpod. Brought to you by Indeed: Claim your SEVENTY-FIVE DOLLAR CREDIT now at Indeed dot com slash PASSIONSTRUCK. Brought to you by Lifeforce: Join me and thousands of others who have transformed their lives through Lifeforce's proactive and personalized approach to healthcare. Visit MyLifeforce.com today to start your membership and receive an exclusive $200 off. Brought to you by Hello Fresh. Use code passion 50 to get 50% off plus free shipping!  --► For information about advertisers and promo codes, go to: https://passionstruck.com/deals/ Building Lasting Habits for a Purposeful Life: Lessons from BJ Fogg on Tiny Habits In this episode of Passion Struck, Dr. B.J. Fogg, a behavioral science and personal development visionary, shares his insights on how tiny habits can transform your life. He discusses the core principles of his behavior model, which emphasizes the importance of motivation, ability, and prompts in creating lasting change.  Dr. Fogg explains that the key to using tiny habits for overcoming trauma and facing mental health challenges is to identify specific behaviors that can contribute to healing and well-being. Individuals can create positive habits that support their recovery by breaking down larger goals into smaller, manageable actions. All things BJ Fogg: https://tinyhabits.com/  Catch More of Passion Struck My solo episode on Why We All Crave To Matter: Exploring The Power Of Mattering: https://passionstruck.com/exploring-the-power-of-mattering/ Take a look at my solo episode on How To Live Intentionally With Passion And Perseverance: https://passionstruck.com/how-to-live-intentionally/ My solo episode on Master Your Mind: 6 Proven Strategies To Overcome Self-Doubt: https://passionstruck.com/6-proven-strategies-to-overcome-self-doubt/ Listen to my episode with Dr. Kara Fitzgerald on how to become a Younger You: https://passionstruck.com/dr-kara-fitzgerald-become-younger-you/ Watch my interview with Dr. Gabrielle Lyon On The 3 Keys To Being Forever Strong: https://passionstruck.com/dr-gabrielle-lyon-3-keys-to-being-forever-strong/ Catch my interview with Kara Collier On How Real-Time Glucose Monitoring Systems Can Transform Your Health: https://passionstruck.com/kara-collier-glucose-monitoring/ Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally! How to Connect with John Connect with John on Twitter at @John_RMiles and on Instagram at @john_R_Miles. Subscribe to our main YouTube Channel Here: https://www.youtube.com/c/JohnRMiles Subscribe to our YouTube Clips Channel: https://www.youtube.com/@passionstruckclips Want to uncover your profound sense of Mattering? I provide my master class on five simple steps to achieving it. Want to hear my best interviews? Check out my starter packs on intentional behavior change, women at the top of their game, longevity, and well-being, and overcoming adversity. Learn more about John: https://johnrmiles.com/ 

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Starting point is 00:00:00 coming up next on PassionStrike. It's like, well, now that you know how to create habits, the big question and a harder question is to what end? What kind of habits do I want to form? What do I want to achieve with that? Now, I as an academic researcher, I can't tell people like you must do this or that or whatever. I have my opinions and I have things I work on, but what I offer as a method for reliably creating habits quickly and easily without relying on willpower very much. But then the question is to what end? Welcome to PassionStruck.
Starting point is 00:00:32 Hi, I'm your host, John Armiles, and on the show, we decipher the secrets, tips, and guidance of the world's most inspiring people and turn their wisdom into practical advice for you and those around you. Our mission is to help you unlock the power of intentionality so that you can become the best version of yourself. If you're new to the show, I offer advice and answer listener questions on Fridays. We have long form interviews the rest of the week with guest-ranging from astronauts to authors, CEOs, creators, innovators, scientists, military leaders, visionaries, and athletes.
Starting point is 00:01:10 Now, let's go out there and become PassionStruck. Hello friends, and welcome back to PassionStruck. Incidentally ranked by Apple as one of the top five most popular health podcasts and the number one alternative health podcasts in the world. And thank you to all of you who come back to the show every week to listen and learn how to live better, be better, and impact the world. I am so excited to announce that my new book PassionStruck is now available for preorder, and you can find it at Amazon or at passionstruck.com or at slash PassionStruckBook.
Starting point is 00:01:37 And if you order it there, I have curated over $300 in free gifts that you will receive. If you're new to the show, thank you so much for being here, or you simply want to introduce this to a friend or a family member, and we love it when you do that. We now have episode starter packs, which are collections of our favorite episodes that we organize into playlists that give any new listener a great way to get acclimated to everything we do here on the show. Either go to spotifyrapastinstruck.com slash starter packs to get started. And in case you missed it, earlier this week, I had the privilege of sitting down with
Starting point is 00:02:06 Maria Manunoz, a multi-faceted American television presenter, podcast host, and accomplished author. You may recognize Maria from her captivating stints as the host of extra Nene news, or from her role as a TV correspondent for today, and Access Hollywood. Notably, she also co-hosted the unforgettable Miss Universe 2023 pageant. In this profoundly intimate episode, Maria takes us on a deeply personal journey through the pinnacle moments of her illustrious career in the entertainment industry. Yet, what truly sets this conversation apart is Maria's candid reflection on the challenging chapters of her life where
Starting point is 00:02:39 she bravely confronted a brain tumor and battled pancreatic cancer head on. Her story is an on-spiring testament to resilience, offering invaluable insights into how she navigated these trying times with grace, courage, and unwavering determination. And if you liked that episode or today's, we would so appreciate you giving in five star rating review. They go such a long way in strengthening the passion struck community where we can bring people, hope, meaning and connection. And I know we and our guests love to see and hear from you.
Starting point is 00:03:06 Today, we are incredibly fortunate to have with us a true visionary in the world of behavior science and personal development. Dr. BJ Fogg, BJ's journey is a fascinating one, starting from his early days immersed in the works of Aristotle, leaning him on a groundbreaking intersection of persuasion, technology, and behavior design. We'll explore how this philosophical underpinning has shaped his approach to influencing human behavior in profoundly positive ways. In today's episode, we draw parallels between BJ's path and mine, both of us transitioning from the tech sector to the realm of health and wellness.
Starting point is 00:03:37 We dive into BJ's pioneering work and persuasive technology. We discuss his unique approach to teaching, likening his courses to a startup, which paves the way for new learning and behavior change methods. We'll delve into how the strategy embodies the principles of his tiny habits model and what it means for innovative education. We're also going to get a closer look at BJ's New York Times bestselling book Tiny Habits, culmination of his extensive experience in research and behavior change. BJ will break down the core components of the Fog Behavior Model, and how it's progress
Starting point is 00:04:07 since its inception. But we won't stop there, our conversation will take a deep dive into applying B.J.'s model for a range of life-changing scenarios from mental health and overcoming past trauma, the breaking free from toxic achievement culture. We'll discuss how B.J.'s work with Stanford School of Medicine is revolutionizing the approach to treating depression and older adults moving away from medication towards havoc creation. In light of recent global challenges, BJ's insights on managing big emotions are more relevant than ever.
Starting point is 00:04:33 We'll learn about his lab's compilation of over 200 techniques for regulating positive emotions and how these can be personalized to individual needs. This episode promises to be a journey through the transformative power of behavior change, with BJ sharing personal transformative stories and how his model aids in healing and resilience. Join us as we uncover the keys to unlocking our inner potential for deep personal transformation and learn how to maintain these profound changes over the long term. This isn't just an interview, it's a gateway to redefining success and authenticity in our lives. Thank you for choosing PassionStruck and choosing me to be your host and guide in your journey to creating an intentional life. Now, let that journey begin. I am absolutely so honored today to have Dr. BJ Fog on PassionStruck,
Starting point is 00:05:22 someone that this community has wanted for so long. This is BJ Fogg. I am so happy to be with you, John. Thank you for inviting me. BJ, I'd like to start the interviews out. Just in case the audience doesn't know a lot of things about you, which in your case is probably not going to be as relevant.
Starting point is 00:05:41 But I understand early in your career, you had a major fascination with Aristotle. How did that inspire you to envision the intersection of persuasion and technology? And how has that philosophical foundation now influenced your approach to the behavior design? Yeah, rewind, rewind, rewind. I was an English major, a pre-med English major.
Starting point is 00:06:05 And I got a little unhappy with critical theory and analysis, just reading books and trying to say smart things about what's in the books. So I drifted toward linguistics and then rhetoric. And so within the world of rhetoric, you have Plato, Aristotle, the softest. And I got really into Aristotle because he systematized everything. And I was fascinated where he could take almost any topic and break it down to the here are the components. And here's how to think about it clearly.
Starting point is 00:06:28 I was in France immersing myself in the French language, but reading these simple books about Aristotle, not the complicated ones. And I don't read some, but it was there in France in a whole different environment where I was like, and this would be, oh, early 90s, maybe 1991. And I just thought, oh my gosh, what he's talking about, the means of persuasion. So the book I was really looking at was called rhetoric by Aristotle. So what are the available
Starting point is 00:06:58 means of persuasion in any situation? And I thought, well, of course, computers are going to do this someday. And I'd kind of toyed with that a little bit, but I hadn't really had that breakthrough. Inside, and then I thought, oh my gosh, this is what I want to do my doctorate on. I want to go study how technology can be designed to help us change our habits for the better can influence our attitudes and behaviors for the better. Fast forward a few years, that's what I ended up doing at Stanford as a doctoral student, as no longer an English major, and no longer a rhetorician, but a social scientist, an experimental psychology, doing true scientific experiments in laboratories. And that's what I did for four years at Stanford, a series of experiments to show the potential of technology to change our thoughts and our behaviors, which at the time people thought that was crazy. They were like, that's never going to happen. And I was like, yeah, it is going to happen.
Starting point is 00:07:55 Now, it seems really obvious, but I had a lot of naysayers back then because computers were not being used for that kind of thing at all, when I was doing the research. And that allowed me to not only see the potential, but see the scary underbelly of that. And so, fast forward, in my lab's work a few years later, we did a lot of work on the ethics of what we called persuasive technology and trying to warn people that this is coming. And this can be really good, but this can be really bad.
Starting point is 00:08:25 And nobody really cared at that time about the dark sides that were coming, but we definitely anticipated and tried to shine a spotlight on the power of this and how it might be used for bad purposes, including, and I've read about this in my 2002 book for governments would use it to sway elections, salespeople would use it to find exactly what persuades you and manipulate
Starting point is 00:08:51 you and so on. And unfortunately, almost all of those things came true. Yes, it is one of the biggest dilemmas. Now we're looking at it with AI. People don't think about the implications of what technology can do in the hands of bad actors. You and I have a really fascinating parallel career path. We both began in the tech sector and have eventually transitioned into behavior change, obviously, you more than me, but also into health and wellness. And as I explained earlier, my background involved senior executive
Starting point is 00:09:25 roles at corporations like Dell, Loes, and Catalina marketing. And in all of these, we were doing many of the things that you just described. We were really examining how do you use big data to decode consumer behavior and also internally in a company, how do you help influence employee engagement? How did that background that you had lay the groundwork for a lot of the work now that you're doing in behavior science? I got really focused on behavior. So rather than wording about attitudes and opinions, there's this moment, I was doing this project for LinkedIn
Starting point is 00:10:02 when it was a tiny startup, and it had a ton of competitors. And in doing that project, which I included, what attitudes do you want around LinkedIn and opinions and behaviors, the insight came, oh no, you designed for the behaviors. You figure out what behaviors you want, and you don't change behavior by first changing attitudes and opinions. But that's the assumption in a lot of academic work and a lot of interventions,
Starting point is 00:10:25 is you just need to raise awareness or change people's opinions and their behavior will follow. And then what came to me in doing that project was just thinking, what are the behaviors that you want? And then design for those behaviors, that then led to the fog behavior model and a set of methods and other things. John in some ways it was going the heretical that being of saying, decades of academic work on you must change attitudes in order to change behaviors and rejecting all of that and saying no, it's just about figuring out what are the best behaviors and then designing for those. That shifted my thinking and my work at Stanford and also my work in industry dramatically. And I just became super obsessed about what is behavior, how does it work, and what are the components of the lovers you can shift to change behavior. Well, I find all that fascinating and I'm going to come back to your behavior model in a second. But before I get into that, I did find another part of your background very interesting.
Starting point is 00:11:28 My first cousin graduated from Stanford and you had one of the classes he wanted to attend and because of its popularity, he could never get in. Oh, sorry. But I understand during the first day of your courses, you liken the experience to a startup emphasizing the dynamic nature of the class. Can you share a little bit more about this approach of embracing uncertainty and adaptability? Yeah, I feel so fortunate that that's okay to do it, Stanford. And I don't know others who did it that way. I've probably taught 20 different classes at Stanford over the course of 20 some odd years.
Starting point is 00:12:04 So every year I come up with a new class. They all have to do with behavior change and helping people be happier and healthier in some form. I think I'd be bored teaching the same class over and over. So I come up with a topic that interests me and a topic that I think hasn't been well explored. Back in the day when video was not used for persuasion, we had persuasive video class.
Starting point is 00:12:24 A few years back, we had a class about climate action and how to design systematically for helping in that domain. And so because the topic was new, and because I'm not necessarily an expert on video or climate action or connecting to nature or other things like that, I just wanted to be up front with the students. First of all, I've never taught this class before and nobody's taught this class before. And I have a plan, but that plan's going to change. I guarantee it's like a startup. It's going to change. And there's going to be twists and turns. And I'm going to make mistakes. I guarantee I'll make just like a startup. And then, John, I would say, this scares you that we're going into territory that's been unexplored and I will make mistakes and twists and turns, then you should drop the class.
Starting point is 00:13:11 This is not the class for you. But it turns out that it's Stanford. That just makes, I would say, 80% of the students that much more eager. Like, oh my gosh, this is exactly why I came to Stanford. Some of them would tell me it's like, please don't cut me from the class. This is why I came to Stanford for these kinds of classes. And it took so much pressure off me because in one week three, it's okay, guess what, we got to change the syllabus. I felt like I'd warned everybody. And then typically what would happen in courses is we would starting about week three or four, we would just week by week, to readjust and readjust, match what we're learning,
Starting point is 00:13:48 match what the students wanted to do and match where I thought we had bright new ground. So very much like a startup, you'll just pivot if you want to use that language. Since you brought it up, I'd love to talk a little bit more about the work that you're doing around screen distraction. I had a great interview several months ago with Gloria Mark, who you might know, who has a great book, Attention Span, and it was just shocking to me that we are now at a point where the majority of people are shifting their attention every 45 seconds. I couldn't believe it when she gave me that statistic.
Starting point is 00:14:26 What are some of the things you're investigating? Let's rewind to 2006. The class I taught then ended up having the co-founder of Instagram, Mike Krieger, and Tristan Harris, who now leads the Center for Human Technologies and shows of on TV and Congress. They were actually on the same project in the class that I believe opened the door to do Instagram years later. It was that year in 2006 where they were having the FTC was having a hearing they called it tech aid or something like that. And you can still find this online. And so I had my students, I said, what do you think the problems are here? And I had a formal testimony there,
Starting point is 00:15:09 but I couldn't go to DCSF, I did it in video, which I'm glad about now, because now I have a video of me doing it. There were some things we surfaced, and this is a little bit different than your question, but one of the things we surfaced was this issue, and I called it persuasion profiling. I said, technology companies will,
Starting point is 00:15:26 this hadn't happened yet, they will test and see what persuades and influences us and they will store that and they will buy and sell that record. A lot like a credit report record is bought in sold. That certainly happened persuasion profiling. I talked about video games that had cause and effect relationships built in and I don't want to get into that, but I thought that could be used to train people to go to war and do very dangerous things because you're playing this video game and if I do this and this happens problematic right because people are experiencing I do this and this happens and our brains are wired to glum onto the cause and effect relationships And I felt like that was going to happen more and more in video games. There's not a great example of that, but I'm sure it's happened. But then there is another area that I said there will be a time we cannot believe our eyes, where we'll see videos of things that are created by technology. And we'll have to remind ourselves this is not true.
Starting point is 00:16:22 But this was 2006. So now about 15 years later, that started being called deep fakes in those are. I still think we're not very well prepared for those kinds of deep fakes. So those are some of the issues through that class and through that government hearing that I wanted to put on the table. But again, back then, I got no follow-up calls, I got no follow-up emails I got no follow up emails.
Starting point is 00:16:46 It was just like nobody cared. And it was hard to say, people, this is coming. This is coming, whether we like it or not, but people were concerned about other issues. Fast forward, screen time, it was Tristan Harris from that class that I helped champion and he had a really breakthrough TED Talk and they really put him on the map.
Starting point is 00:17:05 And I think Tristan Harris is doing amazing work with screen time and now more with AI. So he's much more expert than I am on that space that it was, I think 2018. I decided to do a class at Stanford all about screen time and helping people manage their screen time. We created a really wonderful tool. We brought together online tool that people can find at screentime.stanford.edu. And this is Genie that asks you about your screen usage to then suggest how to minimize that. And on the back end, we have over 200 different ways of reducing screen time through the Genie helps match you with the best ways for you. Hopefully it's helping people. However, one of the sad realizations from that class and then we brought it into my lab and did research on it, people know screen times an issue and a challenge and a problem, but it's mostly an issue for other people and not themselves. We saw that over and
Starting point is 00:18:02 over, not in the research, but just in the response. We have this tool. People would like to reduce their screen time, but they're generally think it's a more a problem for my kids or for other people and not myself. So that's really hard, because as you know in my work, the only thing that works in the long term is to help people do what they already want to do. And if somebody doesn't already want to do something, even though there's a tool or a resource, they're not going to do a long-term reliably. They might do it a little bit. I think all of us are in this. Yeah, you screen a lot.
Starting point is 00:18:36 Yeah, I should do less. It's so useful. It's so entertaining. Whatever. It's a tough problem. It just really is a hard problem. I'll stop there for now. It really is a tough problem. And I just wanted to give an anecdotal example of how this technology
Starting point is 00:18:53 is working in ways people might not even understand. I was in charge of technology at Catalina. And if people aren't familiar with Catalina marketing, in our heyday, we had a three year history of 75% of the shopping visits that all Americans, they've written, wow. People who lived in France, Germany, Italy, and Japan did. And we formed this joint venture with Nilsen Catalina ventures. This was 2011, 2012, and this is where things got really scary.
Starting point is 00:19:31 We used geolocation, and we combined Nielsen's data with our data, and we were able to map when a person was in their home, when they were watching a television program and we were able to through that geolocation know what program that they were using know what their buying preferences were and were able to send them an offer on their phone while they were watching that program and that was 12 13 years ago. So imagine if you're a company like Facebook, Instagrams, or Amazon, Google, the capabilities that some of these companies have. It's just amazing. Wow. I think 20 or 30 years ago, I think people would have been very alarmed by that. And even the privacy issues aren't. You're carrying this mobile phone. That means those companies that own the operating system and maybe the carriers. Now, where you are all the time. And people again, didn't get that concerned about it. I had a student of mine who was from China and he actually returned to China and led huge
Starting point is 00:20:36 companies there and he visited me recently. And I got the real scoop on what's going on there. And one of the things was, oh yeah, we're observed everywhere we are, everywhere we are observed. And we just assume that everything we do on our phone is being recorded and he seems surprisingly okay with that, which was stunning. And his thinking on it was, well, it's really safe society.
Starting point is 00:21:00 If something gets stolen within a minute or two, the authorities can go watch the video, do facial recognition, find that person, and they can find exactly where that person is in this second kind of thing. That may be coming our way to our culture as well because the pattern is these kind of alarming ideas of what technology might do. Seems like we trade off some of our rights and our privacy for these benefits, and eventually we can just get used to it. So this is really not a very happy topic,
Starting point is 00:21:34 but it is a pattern that I've seen and I've really tried to shine a spotlight on some of the challenges. But what I've learned is if policymakers or funders or even activists are not worried about that problem in the moment, shining a spotlight on it doesn't work. There's got to be a wave and a kind of a movement and a crest that's breaking. It's hard. I'll just be frank, John, I've been blamed for some of these things when it's like opposite, no, I'm the guy that raised the alarm. It's like blaming somebody about climate change who was warning about it and saying, no, you're the God.
Starting point is 00:22:09 No, I've been on this raised the alarm on it, but people contacted me now and that's not my expertise anymore. We moved away from, in my lab, from persuasive technology and looking at technology in general around 2010. Or after this LinkedIn project and really letting them marinate doing some development, it was like man there's a big opportunity here to
Starting point is 00:22:31 really just understand human behavior and how behavior works. So we fact-change the name of my Stanford lab from the persuasive technology lab to the behavior design lab and it's not the same thing, despite what some people say. It's a whole different approach. I feel like we've done what we needed to there, showing the potential, showing the pitfalls, writing about the ethics, running events on the ethics of it, and then having a wonderful student like Tristan Harris
Starting point is 00:22:58 emerge who is doing a much better job than I ever could do. He's so talented and articulate. So in the lab, in my teaching, we moved on to just looking at human behavior and especially habits and how those work without looking at behavior change to the lens of technology. I'm going to just conclude this topic by saying that I think history repeats itself, and I think we should really look at people like Oppenheimer and Einstein and Tesla and others. And there were warnings that went ignored and the repercussions when they weren't adhered to on this topic. And yes, your right. He is absolutely doing some phenomenal work around
Starting point is 00:23:39 this topic. DJ, for a listener who might need a re-learning of the FOG behavior model, I was hoping that you might be able to take us through it and just give us the core components because this is going to serve the basis for the rest of the interview. Yep. So, there's one sentence, and then I'll layer in more. And the one sentence is, behavior happens when three things come together at the same moment. Motivation to the behavior. The same sentence is behavior happens when three things come together at the same moment.
Starting point is 00:24:05 Motivation to the behavior, ability to the behavior and a prompt. So that's the model behavior is these three things coming together at the same moment. It's like fire happens when you have fuel and air and a spark. And if you're missing any of those components, fire doesn't happen. If you're missing motivation or ability or prompt, the behavior won't happen. And that model, although you can describe it, at least the one-on-one version of it in about one sentence, applies to all behavior types of all ages and all cultures. It's a universal model for behavior. Now, with that, you can do a whole bunch of things, but that's the cornerstone model of understanding
Starting point is 00:24:45 how to analyze behavior or understanding how to design for behavior. Okay, and I had a side question off of this. And before we got on, I mentioned the work of Katie Milkman and Angela Duckworth. Angela has done a ton of work on how the combination of passion and perseverance can lead to success. And my question to you is this. I know she has done a lot of work studying West Point cadets where she perfected a lot of this design that she has. I happen to go to the Naval Academy, so I've got some firsthand perspective on this. And when I think back to that time, yes, some firsthand perspective on this. And when I think back to that time,
Starting point is 00:25:24 yes, grit, passion and perseverance was extremely important in me getting through not only Pleap Summer but the entire program. But to me, there was a really missing ingredient. And that is how intentionality plays into it because you could have all the grit in the world that you want. But if you're not intentional about aligning it to your aspirations, your behavior, your core values, that grit is gonna go in the wrong direction. What is your thought on that and how it impacts our behaviors?
Starting point is 00:25:58 I think that's a really important insight and it relates in a lot of ways to a method I developed in 2010 called the Tiny Habits Method, which is a really important insight and it relates in a lot of ways to a method I developed in 2010 called the Tiny Habits Method, which is a really effective way of creating habits. But once you know that, it's, well, where do I want to go with this? Once you have grit, where do you want to apply that? It's a resource or a capability, you can go in any which direction. So you have to decide where do you want that to be applied. Similarly, with the tiny habits method, well, now that you know how to create habits, the big question and a harder question is to what end? What kind of habits do I want to form? What do I want to achieve with that? Now, I as an academic researcher, I can't tell people, you must do this or that or whatever. I have my opinions and I have things I work on,
Starting point is 00:26:45 but what I offer is a method for reliably creating habits quickly and easily without relying on willpower very much. But then the question is to what end? And that's not something I have the perfect answer. I certainly wouldn't prescribe to people listening that you must do this and this. It's, you know, figure out what you want to achieve in your life. What are your aspirations? And then you script use a tiny habits method use various tools to get there, but you got to know where you're going. Yeah. Okay. I want to spend the rest of our discussion today, speaking about some major things that many people in our community
Starting point is 00:27:25 are dealing with. So these topics cover mental health, overcoming past trauma, toxic achievement culture, and how to make profound transformations in life all influenced by your model. And I wanted to start with mental health. Great. And in this topic, you have collaborative work that you're doing with Stanford School of Medicine, and you've developed a new method to reduce depression and older adults by fostering new habits through the tiny habits method. And this is a really important project because you're really doing this without having to use traditional medication based treatments. Can you share more about the core principles of this approach and how it may change things for primary care physicians in the future? Yeah, it's really exciting. A faculty member at the Medical School named Nancy Moro Kodugles brought me into it and it's really her vision. And she'd been working with a woman named Dolores Gallagher, who is one of the leaders in behavioral activation. So at Nancy's sauce, we could take Dolores's work
Starting point is 00:28:26 in behavioral activation on my work in tiny habits and merge them together in the service of perhaps helping older adults struggling with mild to moderate depression. So I contributed my piece and helped create the training program for the moderators, but Nancy really deserves the credit for having the vision and moving this forward. And it's called the PEP project, PEP. And so people can find it there. We started doing the research really days with pandemics. Like, oh, we can't meet with people. So we're going to have people come onto Zoom. And it's like older adults on Zoom. And
Starting point is 00:28:59 there's so much prejudice that it's older adults feel like that's not going to work. It's like, yeah, I think it will work. And it did. So, Nancy, mostly Nancy, led small groups of older adults, taught them the tiny habits method, which brought in aspects of behavioral activation, and had them create new habits, and also helped them celebrate.
Starting point is 00:29:22 In other words, taught them how to feel the positive emotion. And that just had remarkable effects. Now, Nancy is a clinician. So she has patients and she's dealt for decades with depressed patients and prescribing medication. And after the first round of this, her insight was like, oh my gosh, jaw drop. This is at least as effective as what I've seen in prescribing medication. So we did other rounds of it. There's just a few interesting things there, but what's the secret sauce? I think it is one, having the participants identify activities that they wouldn't enjoy. So that's from the behavioral activation. And often it was like, what did you used to do that you don't do anymore? Water from the behavioral activation. And often it was like, what did you used to do that you don't do anymore?
Starting point is 00:30:07 Water color, play the piano, listen to rock them off, okay great. Now we're going to use the tiny habits method to help bring those things back into your life. And when you succeed doing that, tell yourself you did a good job in tiny habits we call it celebration, which I didn't think they older told us we'd get that well, especially in kind of high level training, but they did.
Starting point is 00:30:28 It's just going to sound crazy to me. Well, one example that Nancy Dylan is like, and these were her patients in this case started hugging herself. Good for me. I did a good job. And there's other ways to say, good for me. I succeeded. Those pieces came together and we got really, I think, interesting results.
Starting point is 00:30:46 Now, it's still early days. So if people go look up the pet project, Nancy is inviting others to use the protocol and run research and to see how this works for them in different settings. But the key, I think, was one, having people connect to activities that were uplifting and enjoyable. And in this case, with older adults, it was often things they did in the past. And then two, have this really simple way, the tiny habits method, to make those a daily routine on a regular basis. And third piece, allow yourself to feel successful in doing it.
Starting point is 00:31:24 Okay, I think that's some great advice. And I wanted to take this from older adults to anyone who might be experiencing depression because this is something I battled with myself. I went through a period of time where I faced tremendous burnout that led to severe depression. I remember when I was at my low point, I didn't have any emotions. I didn't feel like doing anything. And sometimes making that initial choice to make a change was the most difficult thing to do. So if someone's battling things like depression or anxiety, how could they use the tiny habits to break through? John, I don't want to pretend like I have the answer on this. I'm not a clinician How could they use the tiny habits to break through?
Starting point is 00:32:05 John, I don't want to pretend like I have the answer on this. Okay, because I'm not a clinician and clinical depression can be a really hard topic. But I do know a lot about getting yourself to take the first step. So we'll talk about that. In fact, we'll put in a little bit of broader context. They don't want to make sound like I'm prescribing things
Starting point is 00:32:23 or I have the answer for people with depression. Because I'm very careful about not trying to be an expert in areas I'm not. I'll just give a technique. So let's say there's something that you need to do or even want to do and you find yourself not doing it. I have and it's a tiny habits approach. I find myself resisting. I was doing was writing a letter recommendation for one of my students for Dr. Praya, writing a letter for Stephen, I will just take the next step. And I'll say to myself, out loud even, DJ, just take the next step. So I'll do that. So that helps. I'm just going to go, just take the next step and I can stop. And in this case with the letter, the next step was just to get out a pen and paper and break it down. What do I need to do to get this done? And what happened in that case was, and I actually used the actual pad here, and I just finished the letter this morning earlier. Once you list what the tasks are, it's
Starting point is 00:33:12 all, that's not as overwhelming as I thought. In another context, let's say exercise or walking, we've seen this with hundreds and hundreds of people in tiny habits, the first step is just put on your walking shoes. Even if you don't go walking, that's okay. Just take this start-to-step, put on your walking shoes, call that a success. If you happen to go out the door and walk, terrific, good for you, but just give yourself credit for taking the next step. So that's one technique that I've used to get myself to do stuff
Starting point is 00:33:45 when whatever reason I wasn't taking action related to that is very similar is I'm holding up a timer. And I could have done this for the letter recommendation, but I did it. But other times I'll say, okay, set the timer for three minutes or seven minutes. I'm just gonna work on this. And when this goes off, I'm done.
Starting point is 00:34:05 I can just stop. And I usually do this for more unpleasant tasks, like, oh, I got them up the kitchen or something like that. And it's like, as soon as it goes off, I'm done. And what happens is, like, yeah, I can do that for three minutes or seven minutes, but so often, once you get started, it's like a timer goes off and you're like,
Starting point is 00:34:22 oh, I'll just keep going. Getting started, taking that first step is often the hardest part. So either just telling yourself to take the first step and using grid or willpower discipline to do it, or galing it back and saying, I'm just going to work on a three minutes and you kind of trick yourself into it. I think very similar in terms of the psychology that's just getting yourself to take action. And you may have to tap into a little bit of discipline and willpower to just take that next action. But the trick I think is telling yourself, if I only want to put on my shoes and not do anymore,
Starting point is 00:34:57 that's okay. If this timer goes off and I stop working on the kitchen, that's okay. And be true to that. Time goes off, the kitchen's not done. You're like, when off I'm done, be true to that. You took that step. Most of the time when you do take that first step, you'll keep going. But I think if your brain knows that the first step is going to force you to take subsequent steps,
Starting point is 00:35:17 you're gonna figure that out. So just figure out what the first step is, take it, and then decide if you wanna take further steps after that. Yeah, I think that's some great advice. I love nature. And so being a nature to me is such a relieving aspect of my life. For me, the key was just getting out the door and starting to go for a walk and tuning out from listening to the radio and things like that or my device and really paying attention to the sounds that I was hearing and really getting into a mindful state where I could really focus on showing myself some self-love so I could get over those things, but you're right,
Starting point is 00:35:57 it does take making that initial move and then building upon it every single day and then eventually you find yourself in a completely different place. And can I second that? I said earlier that whom I to prescribe to people what they should be doing. But if I had to pick one and just one, it would be nature. Find a way to connect with nature. And that's my class on behavior design for connecting people with nature. So the only class I've repeated it Stanford because I just feel it's so important. So that is, I agree with you, that's a game changer and it's going to be different for different people depending on where you live and so on.
Starting point is 00:36:35 But find ways where you can connect to nature. It's just so powerful. I know you're a big surfer and etc. So you and I both share that love of being out there doing it. I wanted to switch topics some I still on this mental health area, but I've been lucky enough to have many conversations with thought leaders like Dan Pank, Chris Carr, Susan Kane, Liz Fossilian, who have shed light on managing big emotions, whether it's regret or grief, et cetera. In light of the heightened anxiety and stress that people are experiencing now due to political turmoil, the different conflicts that we have, your lab's work is actually doing some very
Starting point is 00:37:22 interesting things on positive emotion regulation. And you've compiled an impressive array of over 200 techniques for this purpose. Can you explain some of this to the audience and how what you're doing might have broader impact? The premise of the work, well, even more of the foundational. The work in my lab has always been about how do we help people be happier and healthier. And people are really anxious. People are discouraged. People are feeling sad. And the premise of the research is there are actions you can do to elevate your emotional state or to take that anxiety and reduce it. So it's a net gain and positive emotion. I believe that's absolutely true. And that weren't true. We wouldn't have done the project. And what we try to do is come up with what are the simplest things you can do with the
Starting point is 00:38:08 biggest impact. And that might be something like one, for example, let's go to your texting, scroll back, I'm going to scroll back seven swipes or 13 swipes, and I'm going to look at who shows up that I haven't texted for a while and send them a quick little hello or just even send them a mysterious emoji. So this might be somebody from three months ago or six months ago or further. Super simple. What seems to happen is when you interact with that person and hopefully it's friends that are texting not like companies. That social connection elevates your mood. A listening to music, of course, is one of those things that can elevate your mood and so on. Coming up with ways to do that was important in the project. Now, fast
Starting point is 00:38:53 forward, what we found in that project was the the social relationships, just kept emerging and emerging. So that project morphed into one that's like, how do we help people build strong personal relationships? Setting aside do water coloring and walk out into nature and listen to your favorite song from high school. People could understand and we have this visualization called buddy mapping. And if you, I think if you go to buddymap.org, you'll find some of that right now. We haven't released too much on it. But there's a way to visualize your relationships. That in and of itself in a 30 minute session has positive effects. And then how do you strengthen
Starting point is 00:39:38 your relationships? We've come up with a set of ways to do that. And these aren't like rocket science. But what we're trying to do is get really good at systematizing. How do you strengthen relationships? And that seems to me, in addition to connecting the nature, just some of the most important things you can do. And some of the things are really simple. Say you're at a party. And one of the very specific things is when somebody shares something with you, you just say, that's interesting. Tell me more. That's all you have to say.
Starting point is 00:40:10 That's interesting. Tell me more. Five words. Guess what? The person is going to enjoy talking to you. The relationship is going to strengthen. They're going to think more highly of you. You're going to learn about that other person.
Starting point is 00:40:22 And again, looking for, and this is a theme in all my work, what's the simplest thing with the biggest impact? And those things are discoverable, and those things are important to share. We're not quite ready to share the buddy mapping projects and the results from that, but I think what I am very comfortable sharing is that man, write a list.
Starting point is 00:40:43 So you won't be doing the full buddy mapping visualization visualization but make a list of who's closest to you. And then be deliberate about connecting with those people and strengthening those relationships. I think that's some great advice. Is there anything from that project that we might be able to put in the show notes that could help a listener. Yeah, I'll explain what the buddy mapping looks like. So it's three concentric circles, and you put yourself in the middle. You can write me or put a smiley face, and if you do it on a slide, you can put your picture. Then you have one ring around you, and we call that level one, or inner circle, and you put your closest friends and colleagues in. You should not have more than six. Okay, this is not my work, but it's other people's work. You can't have more than six very close relationships. Draw another ring. That's level two. Our middle circle, those are friends, but not like your closest friends.
Starting point is 00:41:35 And then level three, outer circle, are like acquaintances. But if you just start placing people into those circles, it causes you to think about how strong as its relationship, maybe she's drifted from me, maybe this person's gone closer. So then you have a visual of your relationships and just that visual alone seems to make people feel quite supported. Oh my gosh, I have a lot more people around me
Starting point is 00:42:00 than I thought I have people I can call in. And John, when I'm in a tough spot, I pull up my body map and it's on a Google slide and I look at it and just looking at it makes me feel less lonely and less overwhelmed. And then next step is you can say, oh, this person's in level two, my middle circle, I really want them in level one. How do I do that? What actions can I do? What behaviors can I do to bring this person closer to me? And then, and this was huge for the students,
Starting point is 00:42:32 I couldn't believe, how do you keep people distant from you? The last fall, this was one of the projects in the course, and when I got to the point of like, how do you keep people out in your outer circle? Oh my gosh, the students just went crazy. And I didn't really remember how important that is, but apparently it is important to keep people at a distance.
Starting point is 00:42:51 So through the buddy mapping system, you can visualize your relationships, you can understand who's closer and farther. And then the next step to that is, there are these actions you can take, behaviors, some of them are habits, some of them are one-time actions that will help you have stronger relationships with the people you want and distance relationships
Starting point is 00:43:13 with the people that you want to have less impact on your life. I love this because this whole week I've been on a whole bunch of television programs who are wanting to talk to me about, how do you handle toxic situations in the holidays. And this is a great way to map that system of people you need to support you, but also people that you could identify by mapping them out. Who might be the toxic people that you need to think about before you go to these different events. So different way to think about it, but I'm gonna use that model myself.
Starting point is 00:43:46 Great. BJ, I now wanted to shift a little bit into Prama, but I wanted to look at this through post-traumatic growth because I think that's where the model could really apply. I wanted to look at motivation and ability in healing and going back to your model, it's really a behavior is influenced by motivation, ability, and a prompt.
Starting point is 00:44:10 How do motivation and ability interact in the context of recovering from adversity or recovering from trauma, and then what prompts could you use then just start taking steps? Well, let me answer the first question partially and you can follow on. So in the fog behavior model,
Starting point is 00:44:30 motivation and inability are compensatory factors. In other words, they can be traded off. And in the visual version, which you can't see in audio, there is a line, a curved line that I call the action line. Basically, what that line shows is that the harder a behavior is, the more motivation you need to do the behavior. And if your motivation drops for that hard behavior, you will no longer do it. Okay, so the harder the behavior, the more motivation you need. In contrast, the easier a behavior, the less dependent it is on motivation.
Starting point is 00:45:08 That relationship between motivation and ability had never been unpacked before, but we see it all the time in our lives. And you see it all around you. And so one of the things I talk about is simplicity changes behavior. Why? Because when it's really easy to do, your swings in motivation, what I call the motivation wave. Our motivation goes up and down for different things all the time. That's normal, it's human nature, and actually it's a good thing, that we have shifts in motivation. But if you've set yourself up to do something really hard, run for an hour a day,
Starting point is 00:45:39 and your motivation drops, or your motivation goes to another area area like I need to clean the kitchen floor. Then you won't run for the hour, but if it's as simple as putting on your shoes, then the motivation swings will not derail that. And that's really what led me to the development tiny habits method. Now, in terms of when I think of any challenging problem, whether it's trauma or depression or discouragement or anything abstract like that. The way I think about it is boil it down to behaviors. What behaviors can I do that would help me in this domain? Now, I'm not a clinician, I'm not a subject matter expert. So this is where I'm
Starting point is 00:46:18 going to pause because I don't want to suggest behaviors. The way I actually think about it, we teach this and I'm holding up a little magic wand right now. If you could wave a magic wand and get yourself to do any behavior, that would lead to, let's say, less impact at trauma in your life. What would you get yourself to do? If you magically get you, so you write down what those behaviors are, it's those behaviors that you can make easier to do. It's those behaviors, you can say, how do I prompt that behavior? So the key here is to take whatever abstract thing you're shooting for. It could be something positive,
Starting point is 00:46:51 it could be something that's very distressing like trauma. And then you figure out what are the behaviors that will help me move forward. Then you can design for the behaviors using the fog behavior model. Maybe I'll give an example for my own personal life and we can talk through it. As I was going through cognitive processing therapy, we were analyzing different stock points that were impacting my ability to get past the trauma that I had experienced. past the trauma that I had experienced. And one of the core ones that kept coming up was trust issues.
Starting point is 00:47:27 I think that this is something a lot of people could experience. So how if you were having issues with trust and others, could you develop behaviors to move yourself to more trusting situations? I'll contextualize it. So let's say I have a cousin that I feel like betrayed me, and I no longer trust that cousin. I probably wouldn't try to tackle all of trust. I would say, I find a specific person. And I'll just name this person Kevin. I don't have a cousin named Kevin. And I say, okay, I don't trust Kevin. This is why I did it. But I really do want to trust him again.
Starting point is 00:48:01 If I could wave a magic wand and get myself to do any behavior that would lead to me having more trust in Kevin, what would I get myself to do? Oh, I would text him. Oh, I would call him. Oh, I'd invite him over for the weekend. Oh, I'd have him go to therapy with me once a week for a year and talk about this problem, just list.
Starting point is 00:48:21 Not just one or two, but a lot. But you're not gonna do all those. This is a process I call behavior design. So I teach industry professionals how to use behavior design for products and services, but you can also use it in your own life. And so let's say you have 20 different behaviors, all of which would help you reestablish your trust in Kevin, then you go back to the list and you say, which ones are going to be the most effective? And you put a star by those. Now, there's other better ways to do this, but it wouldn't come across me just explaining. There's a visual sorting system. So the way that I think can come across is go back and
Starting point is 00:48:59 identify the ones that will have impact doing a therapy once a week with me for a year, we'll have impact chatting with me on the phone for an hour will have impact, et cetera. Don't star the ones that won't have a lot of impact. Then you go back and you circle the ones you can actually get yourself to do that you can get to have happen. So now you get to the realistic part.
Starting point is 00:49:19 Well, Kevin's not gonna go to therapy with me for an hour, wait for a year. So you don't circle that one. But yeah, I think I could have him talk to me on the phone. And yeah, I think I could get myself to text him. So what you're looking for in that bigger list of behavior possibilities are ones that will have impact. And you can get yourself to do or you can get happen. And those I call golden behaviors and those are the ones that you put into practice. That's great. Thank you for sharing that. Another area along similar lines, people are feeling adversity or trauma because they're
Starting point is 00:49:54 exposed to toxic achievement culture, which is becoming a more common thing right now, especially with our younger generations, where people are feeling that they constantly have to achieve and they tie success to the external pressures that they feel are hitting them to get into the best school that they can get into or have to sell to feel like they're worthy of love. And part of this, to me, really gets down to authenticity and how could using tiny halts challenge the conventional wisdom on achieving authenticity, especially in environments that reward superficial success?
Starting point is 00:50:34 Yeah, it's a really hard problem and a really good question. I think we all experienced this in some form, of course. I look at every problem in terms of, if you can match yourself with the right behavior, a set of behaviors, you're on your way. But what is the right behavior, the right set of behaviors? Now, let me back up a little bit and find behavior. Behaviors the broad categories. I'm drawing a big circle with my hands. Inside of that circle, you
Starting point is 00:50:58 have a subset of behaviors we do automatically. We call those habits. So habit is a type of behavior you do automatically. But then there's a subset that I call one-time actions. There are things you do one time, like calling your cousin Kevin one time for an hour. That's a one-time action. It's not a habit. And then there are behaviors you do for a limited period of time, two weeks, 40 days, etc. And those are different types. All of those are behaviors. The key is to figure out which behaviors, whether they're habits, one-time actions, or what I call span behaviors, the limit of time, are the best behaviors for me, too, not feel so bad about not getting an A in class, etc. And I'm going to go back to the behavior design process.
Starting point is 00:51:39 So I can't tell you, John, what the exact habits or behaviors are that I could make some guesses. But I think it's more powerful for people to understand there is a system where you're not guessing you're systematically driving. So first of all, get really clear, say you're working with your teenager who's really sad that she got a C in chemistry. I like scaling the problem back and say, okay, if I could wave a magic wand, maybe you do it with her. And you could do any behavior that would help yourself feel okay with getting a C in chemistry or have you want to phrase it, what would you have yourself do? You probably have to help her come up with ideas. And then you go back to the list and say, which ones do you think would help you the most? Star, star, star, which ones do you think you could actually get yourself to do? Circle circles. And in this case, you might also say, wow, if we could wave a magic
Starting point is 00:52:29 one and get your grandpa to do anything that would help you feel, okay, with getting a C and not an A plus, what would you have your grandpa do? Same thing. And what you're looking for, again, are those behaviors one that will have impact, whether it's by her or grandpa or teacher, and you can get people to do, those are the ones you designed for. Now notice in that system, it's building off the behavior model. Which behaviors can you get yourself to do?
Starting point is 00:52:54 Those are gonna be the behaviors you have the ability to do, and you have the motivation to do. If you're lacking either one of those, you can't get yourself to do it. So that phrase, what can you get yourself to do? What can we get your grandpa to do? It's carefully designed. It's a way of asking ourselves, do I have the ability and motivation to do this? And if you don't, let it go. Go down your list and
Starting point is 00:53:15 look at other options. The last thing I wanted to cover with you was the topic of making profound transformations in life. And I have this concept that oftentimes we are visionary arsonist. We have these deep aspirations that we want to achieve. And we arson the very things that would lead to successful outcomes. What is your advice on some initial steps that people can take to break these destructive habits that they fall into? I am going to give them a very specific habit.
Starting point is 00:53:50 I'm going against what I said earlier, but I feel safe suggesting this. And then I'll give a more general answer. The one habit that I feel very safe and suggesting to everybody is first thing in the morning, when your feet touch the floor, say it's going to be a great day, or I'm going to make it a great day. That I call the Maui habit, and there's reasons I call it the Maui habit in part because I first talked about it 10x Maui years ago. It's helped so many people, and even if you feel like it's not going to be a great day, like there's times when it's, oh my gosh, this is going to be really a hard day. I say, it's going to be a great day somehow. Some people do it when they first see themselves in the mirror
Starting point is 00:54:33 and so on, but it's early on in your day. And most people as soon as your feet touch the floor, you say, it's going to be a great day. You can change that up. Some people like I'm going to make it a great day. That just seems to have found effects on what happens next and what happens next and what happens next. So I'm feel very comfortable prescribing that to everybody. Well, I'm glad you brought that up because I don't do it as soon as my feet hit the ground, but within about five minutes of waking up, I'm out the door on a walk with my dog. And the first thing I do when I'm on the walk is I look up at the stars and the moon because I do this at 5 a.m. in the morning. And I say today is a glorious day. And I will live it with excellence. And then I say a couple of other manifestations.
Starting point is 00:55:22 And I've been doing this for years. And I have to tell you, it makes however you start your day completely different in the mindset that you're taking towards it. So I think that's a great. I love that example. And there are skeptics of this, but the skeptics when they try it, they're like, oh my gosh, I can't believe how powerful this is. When you set that trajectory upward, let's say you're walking along and then you see some trash on the ground. If you're like sad and unhappy, you might just walk by and be mad, but if you're feeling more optimistic, like, oh, I'm just going to pick up this trash and throw it away. So you deal better with, and then the next thing that comes your way, rather than going downward, you are more likely to take a more positive action. So what you're doing is setting an upward
Starting point is 00:56:04 trajectory for your day. So rather than the spiraling downward, it can continue to lift. That's how I think the mechanism works. Let me give another answer to your previous question. Hey, everybody, behavior change is not as hard. As you think, are not as hard as you've been led to believe if you do it in the right way.
Starting point is 00:56:24 And there are ways to do it that are pretty straightforward and pretty easy and even fun. I'm going to give you not the details of the tiny habits method or behavior design, because you can find that elsewhere. But let me give you two overriding principles for transformative changes in your life or doing anything big or small. Number one, help yourself do what you already want to do. So if you don't already want to go run the stairs in the stadium, don't pick that. Pick something else you want to do. Walking and starly with your dog sounds like a great thing. So number one, help yourself do what
Starting point is 00:56:59 you already want to do. And that means figuring out what you already want to do. But it also means saying no, or deprioritizing things you don't already want to do. It's too short to make yourself do stuff you don't want to do. And those things never become true habits. Next, and there's only two, I call these maxims. The next one is help yourself feel successful. For words, so important for some people, it's really easy, for some people, it's really hard. Most people are in the middle. And so when you just put on your shoes, say, good for me, what you're doing is you're opening up your evaluation of yourself. You're being nice to yourself. You are acknowledging your successes.
Starting point is 00:57:40 You're feeling positive emotions. And the more you practice that, the better you get. And those are the two keys. Help yourself do what you already want to do and help yourself feel successful. And with those two things, those are the keys to engagement, lasting change, any product or service that you use on it has done those things. Any habit that's become part of your life has done those things. So now you know what the keys are. has done those things. Any habit that's become part of your life has done those things. So now you know what the keys are. And it's not that complicated. So shoot for those two things. And the second one means don't beat yourself up. Be nice to yourself. If you do something that you didn't not on your game plan, let it go. And maybe you say, Hey, I learned something good for me. Yeah, I didn't stick
Starting point is 00:58:20 to my game plan. But oh, well, let it go. I'll learn something and you find that you don't let that negativity or that judgment or beating yourself up bring you down. And with time you will find you can let that go really readily and you get really tuned into all the things you can tell yourself, good for me, I did a good job. And that just will be transformative. and that just will be transformative. So a key takeaway that I have BJ across our entire conversation is that I think oftentimes we try to over complicate behavior change. And what I've heard you talk about again and again is simplicity,
Starting point is 00:58:59 make it simple. And all these formulas that you're sharing are really simplistic ways to think about it. I think our biggest reason we tend to become visionary arsonists is we way over complicate the process instead of really hitting the nuts and bolts in a simplistic way. I'm happy, but I'm also humbled that I, from whatever reason, the behavior model, the pieces came together for me that led to a tiny habits method. It led to me coaching over 40,000 people individually over the course of eight years. That all along the way has given me a strong sense of responsibility that I need to share and I need to convey what has come to me. And so that is really important in my work. And John, that's why when you invited me to join you, yes me on your show, asking me such great questions. It's what I need to be doing, and you're helping me do a better job of it.
Starting point is 01:00:10 Well, thank you so much for being here, BJ. It was such an honor to actually have you. I've wanted to have you on the show for a couple of years now. I am going to end by asking you this, I'm sure the audience is wondering if they wanted to use your tiny habits methods. I know you have various programs. The least expensive one is actually buying a copy of the book, but on your website, you have three or four more opportunities that people can participate. Can you share what some of those are? Yeah, I'll start with actually the least expensive. It's the free five-day program in tiny habits that I've offered for since 2011. So if you go to tinyhabits.com, you can roll in that program. And at this point, you're not working with me, you're working with one of the coaches I've trained. And it's free, no strings attached, and we love offering that. So that's free.
Starting point is 01:01:05 A really great investment during the week is probably 35, 40 minutes to learn a lot about habits. And next up is the book, Tiny Habits. And I would encourage people to buy the US paper back version, which is my favorite version. Paper, I won't go into why, but that's the one I would get. And then leveling up from there, it's a big step. There are people we train to be tiny habits coaches.
Starting point is 01:01:28 So we thoroughly train and sort of fight people to then use tiny habits in their coaching practice. More on the industry side, outside of tiny habits, if you want to create products and services that help people, often it's really big companies. Sometimes it startups would, in this case it's not about habits and changing your behavior. It's like how do you design a product or service that really works. That is now in the world of behavior design, and I call that behavior design bootcamp.
Starting point is 01:01:58 And that's where you learn to moderate design sessions where you are using the magic wand, and you're doing the more sophisticated version of some of the steps I went through pretty quickly and that is. Super powerful set of methods to help move forward your business projects that's the most in depth training that we offer. training that we offer. But man, you can start with the free tiny habits thing, or if you're interested, just more in the behavior design, just go to behaviormodel.org. There's a bunch of resources there to help you understand the fog behavior model and to apply it. Okay. Well, if you can get your team to send me any resources that you want in the show notes, I'll definitely include them. Thank you so much for coming in all the way from Hawaii to talk to me today. It was such an honor, as I mentioned before, and thank you for all the work that you've done that is helping tens of thousands of people, if not more.
Starting point is 01:02:52 Thank you so much for inviting me. Wow. That was such an honor to have BJ Fog on this podcast. And I know our listeners have wanted him to come on for such a long time. So I was so glad that we could make this happen. Links to all things BJ will be in the show notes at passionstruck.com. Please use our website links to purchase any of the books from the guests that we feature here on the show. All proceeds go to supporting the show.
Starting point is 01:03:12 Videos are on YouTube at both John Armyles and our clips channel at passionstruckclips. Advertiser deals and discount codes are in one convenient place at passionstruck.com. Slash deals. You can sign up for my personal development newsletter live intentionally at passionstruck.com. You can sign up for my work-related newsletter work intentionally on LinkedIn or you can find me on all the social platforms at John Armiles. You're about to hear a preview of the PassionStruck podcast interview that I did with MT Connolly who's an elder justice expert and MacArthur genius grant recipient whose work has had a profound impact on
Starting point is 01:03:43 shaping policy, research, and practice in the realm of aging and elder care. In our latest book, The Measure of Our Age, Navigating Safety, Money, and Meaning Later in Life, MT delves into the complexities of aging and the challenges that come with living longer lives, something that we explore throughout that episode. We had this victory of longevity that from an evolutionary perspective happened in a nanosecond through the accompanying issues that go with that longevity have been both less of a priority and are coming into focus more slowly. I mean, that said, it's not a mystery that we're living longer lives. We've known that for a long time,
Starting point is 01:04:25 and we haven't addressed the workforce issues, the caregiver support issues, the financial issues that accompanied them. One of the big questions that I struggled with was, why haven't we approached those questions better because we don't just want time, we want to be able to live that time well, and we're really undermining our own quality of life. Remember that we rise by lifting others, so share the show with those that you love and care about. And if you found today's episode useful, then definitely share it with those that you
Starting point is 01:04:55 love and care in your life. In the meantime, do your best to apply what you hear on the show, so that you can love what you listen. Until next time, go out there and become passion struck.

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