PBD Podcast - Bjorn Lomborg On Big Pharma Being Accountable For 75% of The Total TV ad Spent | Ep. 254 | Part 2

Episode Date: April 5, 2023

In this episode, Patrick Bet-David and Bjorn Lomborg will discuss: Why Nuclear power is the future Kamla Harris lying to the public If Greta Thunberg is being manipulated by media Big Pharma being accountable for 75% of the total tv ad spent FaceTime or Ask Patrick any questions on ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://minnect.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to get clear on your next 5 business moves? ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://valuetainment.com/academy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the channel to get exclusive access to perks:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/3Q9rSQL⁠⁠⁠⁠⁠⁠⁠⁠⁠ Download the podcasts on all your favorite platforms⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/3sFAW4N⁠⁠⁠⁠⁠⁠⁠⁠⁠ Text: PODCAST to ⁠⁠⁠⁠⁠⁠⁠⁠⁠310.340.1132⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get added to the distribution list --- Support this podcast: https://podcasters.spotify.com/pod/show/pbdpodcast/support

This is coming from US Energy Information Administration. So this is not like something that's from a blog. It's the US Department of Energy, okay? So nuclear 92.5, geothermal of 74.3, natural gas around 57% hydro power 42, coal 40, wind 35, solar 24.9. Yet that's all we keep hearing about. If you go to the next one The CO2 emissions you should have yeah, that one right there if you could

They you and then the last one will be great Zoom in a little bit so we can see it all CO2 emissions avoided by the US power industry again nuclear And that's by million metric tons 476 187 17 45, and geothermal. Can you explain this chart right there? Go back to the one you were on. No, just go on the one that we were on. Explain this chart. What does this mean to the average person?

So, well, I'm not sure it means anything to the average person, but let's take a step back and say, if you have more nuclear power, you use less of everything else. Now, you use a little bit less of wind and solar, but you also use less of fossil fuels. And it means you end up emitting less CO2. Nuclear simply replaces CO2-emitting energy. So that's why nuclear has saved more CO2

than any other technology. If you have more wind, if you have more hydro, you also save CO2, but much less. And what you have to remember is it's really hard to keep a society running with wind and solar, because they predictably will run out. You know, at night, there's no solar. When the wind dies down, there's no wind. And we have no sense of how little batteries we have. Right now the world has batteries

to cover enough electricity consumption in the world for one minute and 15 seconds. So fundamentally batteries are not in any time soon going to be able to step in on this. So whenever you use solar or you wind, you inevitably have to have some backup power that both has greater cost and that also means typically gas. So unless you're a very fortuitously positioned where you have lots of hydroids backup, you will emit more CO2. So, nuclear is the only large-scale way

that we can cut a large part of our CO2 emissions from electricity. Tom, what are you noticing in private equity, what direction money is going to with nuclear? Are you seeing a like a trend there? Yeah, you're seeing, if you take a look at the minds of private equity and then venture capital, you have people like Bill Gurley and others like him.

They're pointing out that investment in, you know, Gen 4 nuclear is not only important, but it's critical because Gen 3 nuclear has proven to be safe. It might make you look around France. France has got a ton of nuclear and it's not old nukes, right? It's relatively new. And so that's how they're being powered. But they're looking at it as investment opportunities. And you're not seeing a bunch of investment in the next 2% more efficient solar panel. And you're seeing full recognition that it's that oh we could just get lithium from seawater. And then you take a look at the energy it takes to get the other resources it takes

to get the lithium out of the seawater. But you're seeing tremendous interest in investments and in new nuclear power. And more importantly evangelists saying will you please read the reports. And I'm seeing VCs, they'll tweet it, they'll connect to a report and say will you please read the reports? And I'm seeing VCs, they'll tweet it, they'll connect to a report and say, will you just read this? Will you just read this? And they're trying to push, you know, rather than just yelling or making documentaries

that are fake. They're trying to get people to read the facts such as we're right here. And so there, smart people are out on the forefront, but they're being drowned out by the political people. Follow up on the nuclear thing. We were talking about this off camera before we started. Nuclear is one of those words where, I mean, just, you say the word nuclear people are like, have a nuclear meltdown. That's a taboo word. You hear that? I mean, we all know what happened

in World War II in Hiroshima and Nagasaki. And then there's been disasters. We were talking about the three-mile island that they kind of covered up in Chernobyl. In Chernobyl, and was it Nagasaki or Fukushima? Anyway, all these situations, you hear nuclear, people get freaked out. Is it, what should we not be fearful of when it comes to nuclear? So, if you actually look at how dangerous

different things are given how much kilowatt hours they produce, or how much energy they produce. It turns out that Nucleus is one of the safest things ever. It's a little bit like with airplane crashes. Actually, it's incredibly safe to fly, but every time there is a crash, you will hear about it. Great analogy. So, it's a little bit the same way with Chernobyl, obviously, was a terrible disaster, but you know, 10 years later, the EU, the World Health Organization, the International Nuclear Commission, several other organizations went together and said, how many people actually died from this?

And they find that it's much less than 2,000 people. You know, remember, this is in a world where coal firepower, which emits lots and lots of air pollution, will routinely kill about half a million people every year. But it happens all the time, and it's not one single disaster. So what does it kill? It kills half a million people every year. The air pollution from coal firepower. So it's basically the fact that you've cleaned up much

of this in the US, but most places, you just belch out this black smoke, especially in poor countries, and it simply blankets the neighborhoods with dirty air. Or West Virginia. I don't know about that. But if you go to New Delhi, for instance,

it's terrible, literally terrible. You know, it's like smoking a pack of cigarettes or something a day. That's also because they burn a lot of their cultural waste and it's not just the coal-fired power plants, but we know that coal-fired power plants make a huge impact. And the point is there's a lot of deaths from a lot of different technologies. How hydropower very clearly also leads to big breakdowns of, you know, dams, that kind of thing. And, you know, even wind power and solar power, people will drop down from the rooftops where they're installing them or down from the wind

turbines. They're not nearly as dangerous. So, you know, they're still pretty good. So are you advocating for more use of nuclear? Because you're simply saying nuclear is incredibly safe and we should recognize that. Just like you actually recognize, most people recognize airplanes are incredibly safe although that's not the same thing. I think that's important distinction

because you know, these days you hear what's going on in Ukraine, Putin drops a nuclear threat every single day. Obviously there's a two, you know, different examples, but just the word nuclear, people, you know, different examples, but just the word nuclear people, you know, the hair raises on their skin right there. It's alarming. Yes. Yes. And just because you share a word, you shouldn't think that that's the same word. Exactly. Exactly. And it's distinguished to two. And so, and this is also why fourth generation nuclear power, because remember, third generation actually have to be actively protected.

So, you know, if you lose all power, that was what both hadn't Fukushima and Chernobyl. If you lose all power, basically you can get a real meltdown. What they're saying is that the new fourth generation nuclear is passively safe. That is, if you lose all power, it just stops. Which, of course, is a better setup. There's a lot of technical. I've got a reason why we didn't do it for the third one because you'd be like, well, shouldn't we've done that already? But, yeah, so the point here is it's potentially much safer. It's potentially much cheaper. But again, I want to see that before we say, yeah, let's go. I want to get a reaction from you on this story of Kamala Harris. Kamala Harris issues dire climate change warning in Africa.

Existential threat to the entire planet. Okay, she said this three days ago. I want to say April 1st. Vice President Kamala Harris visits Panuka Farm in Zambia and gave stern warning about the existential threat of climate change calling it a global priority. Harris noted that Africa's won the lowest emitors of greenhouse gases, but is plain some of the highest cost related to climate change, particularly in terms of food security.

Harris highlighted the importance of climate resilient agriculture and reducing greenhouse gas emissions around the world, citing food scarcity as a cause of conflict and displacement. Harris's visit to Africa's part of the Biden administration efforts to build partnership and bolster the continent's growth amid global rivalry over its resources. What's your thoughts about the story with Kamala Harris? Well, it's very typical, almost all Western politicians will go down in lecture, poor Africans,

on climate change. And I think it tells you two things. First of all, she wants to say this is an existential threat. And it goes back to that whole conversation we had before that most people who are advocating on climate will tell you, this is the end of the world. And it's obvious because if you can get people to believe this is the end of the world,

you don't think about the costs. It's a little bit like with COVID, if we don't do all these draconian things, we're all going to die, then you're more willing to let yourself do that. It is not climate change is a problem, not the end of the world. And that should it be helpful if you actually told the truth on that. The second bit is much more sinister, I think, because that goes to saying, I'm here in Africa, and a lot of people will typically say, you are so vulnerable to climate change.

So that makes it the most important thing we should all cut our carbon emissions. What, why are they vulnerable? Because they are poor. Remember, yes, poor people are most vulnerable to climate, but they're also most vulnerable to pretty much everything else. They're vulnerable to not having enough food to, not having good health, not having good schooling,

all these other things. So why not target economy? Why would climate instead of economy? If you actually want to make poor people less vulnerable, also to climate, but presumably also to all these other things, you lift them out of poverty. It's not rocket science. And they know that themselves.

So what Uganda and others are actually saying is, we would like to get rich as you are, Miss Kamala Harris, right? They would obviously like to be like the US. They would like to have a lot more energy. What are we telling them? Where's Helen? No.

We're saying you cannot start using fossil fuels. I know we're using what 80, 90% of our energy from fossil fuels, but no, you can't do that. So you've got to actually want to increase its emissions and have much more energy that will make the much richer, which is a tiny fraction per capita of what the US would ever do. But the US and almost all other rich countries are saying no. We are literally telling no you have to stay in poverty in order to fix climate change. I think that's incredibly entitled.

And of course, the reason why we do that is because Camilla Harris and all other Western politicians know that they can't tell you or me or other rich people. I'm sorry, you have to go, you know, sit in the cold and dark and be poor. That's never gonna work, but they don't seem to mind to tell that to poor countries. And that's of course why a lot of African countries don't like us very much.

Just to give you a sense of proportion, the average person in Uganda has less power than what in total for industry and everything than the average Californian use to heat his or her pool. That's the sort of level we're talking about. They use more on heating their pools than the average Ugandan has everything. And this, of course, is why they actually think, and I think they have some moral right to say that we'd like some more. So what does Greta go down to Africa and interact with people who have so little? I think she'd do that. I think she knows that that would look bad.

But it is, it is, it is impressing that she goes to the US and to Americans and Europeans and tell them, you got to cut, but not to Chinese and Indians and Africans because she knows that would be looking really bad. How naive is Greta? She became the face of the movement when she was 12 years old. I mean, she dropped out of middle school to pursue this, you know, not exactly an expert.

She just cared about the environment, respect. Now I think she's 18 years old, right? She made a single-handedly brought down Andrew Tate arguably, but she's no expert, right? I mean, she's not the doogie-houser of climate. Shout out to that show. I know you watched that back in the day. But how naive is she?

And everyone listens to Greta, especially on the woke left. But does she actually know what's really going on? Is she actually understanding budgets and ROI's and investments? Like, could she possibly understand this as much as scientists? What are your thoughts on Greta? So I'm actually gonna surprise you a little and say,

I have a lot of respect for Greta. She basically listens to what pretty much everyone tells you, the world is ending, and she's at least taking the consequence of that and saying, well, if this is really the end of the world, we gotta do much more than all these adults are saying. I respect that a lot. She's misinformed, but it's not her fault. It's really because pretty much everyone in the media,

in the mainstream media, and Kamala Harris, as we just heard, is telling us, this is an existential threat unless we do something about it, we might all die. I think it's, you know, respect that she took that consequence. What we should take from that is of course not to say, oh, she must be an expert. She's just, you know, regardless of what she's heard, we should say maybe we shouldn't scare our young people this much because there's no justification for scaring this much. It's a problem, but it's not the end of the world. And they say huge difference.

One makes you give up everything and makes you give up your school. The other one is one of the many challenges we need to fix in the 21st century. She's some people would say a useful idiot is what she is. She's, she's good to be used as a pawn to validate more of their point and connect with younger kids, students, and oftentimes adults are afraid to go after somebody that's younger because you seem like you come across as a bully. It's a perfect person to use and abuse others who have opposing views. It's extremely strategic.

She's certainly been used by a lot of people and she has had that sort of moral teflon as they call it. She's a kid. How dare you? How dare you? How dare you're criticizing it? And if you're just watching peripherally and you see that, you're like,

oh my god, this girl cares so much, but then you see the pictures of like where she's getting fake arrested in Germany I believe you have that rob and then you believe that there a lot of it is is grandstanding and showcasing For for clicks and eyeballs Yeah, this image right here. So what you what you see is her being arrested and then what you don't see behind the scenes, I'm sure you can, if you keep looking at the images, the camera pops, yeah, and the floor is really talking to them. Yeah, yeah, yeah, basically. She looks like she's not expert.

This girl, unfortunately, is being used and her shelf life is half-known. You know what, you know what, I want to do something. Can you do me a favor and play this video? I saw this video. This guy, I'm going to send it to you Rob. Can you do me favor and play this video? I saw this video. This guy, I'm going to send it to you, Rob. Let me know when you see it. This is a video that pop-up-up-up-up-up-up, let me find this and send this to you, too. This is

error drop. This video validates Robert's MacBook Pro, who is who I'm sending you to. No, don't send it. I want to send it to Rob's iPhone I send it to both of them Rob at this point. I'll send it to your blackberry I'll send it to your next tell I swear to God. I'll I'll if whatever you want Oh, by the way shout out to Rob today. He's on the ball. He is And I was like second into it. No, no, he's on fire. Sometimes he's got you know, he doesn't get his car He had his ways on it. He drank the vault drink. He had a he had the right drink. So Rob if you got it That's quite power. He's like a dragon whiz divul drink he had a he had the right drink. So Rob, if you got it that whole power is a dragon whizzing in the morning. It's that good thought word.

That's all school. Rob, you got it. All right, so check this out. This video. Rob, you're allowed to use your voice, buddy. You're doing sign language. Watch this year. Watch this year. You just got to see this. It's phenomenal. Okay, watch it. If you know it, don't say anything, Tom, and it ruined the joke or stuff, just kind of watch it. Have you ever seen this or no? That's the first thing. I have not seen this.

I've been in the sun. I can human beings be programmed. Watch this. Go ahead, watch this. Despite what you might be thinking, these two circles are not equal. I repeat, these two circles are not equal. One is in fact larger than the other. Which many things you would need.

What I need you to do is determine which one that is. Let her be. So please raise your hand if you believe the blue circle is larger than the red. They look exactly the same. Blue looks a little bit different. All right. Please raise your hand if you believe the red circle

is larger than the blue. That's very good. Now, before I said anything about these two circles, what was your first instinct? Equal, right? Because they look equal. The reason why they look equal is because in fact they are equal. These two circles are identical.

You and I got just about every one of you to raise your hand and say that they're not. So what do we learn? That you can be manipulated like that to believe in something that goes against your natural instincts. Just imagine, just imagine as a child your thought that the blue circle is larger than the red. If you say it enough times, you convince yourself that's the truth. If you're told the lie enough times, it becomes part of your reality. And if enough people are taught that lie that the blue circle is larger than the red,

well now it becomes part of the culture. And if that culture then passes that misinformation along to the next generation will now become this tradition. Oh my God. What do you think about this when you see this? What's your reaction when you, how much truth is there with the credibility of how they're using this to get people to say, no, it's real. It's real. It's real. Let me say, oh, maybe it is real.

Let me buy into it, right? It's totally real. We've seen things generationally in the United States that were started by one political party that were adopted by another. And then now you look back in history. Wait, that's not the way it is. This political party said this when it started, I can look at history, but we've gone through generations where it's been appropriated the other way.

It's all over the place. This pretty much describes our educational system by the way. Bingo. This is our educational system for the most part. I got to sit there and listen to this program and of my kids and they're going to come down and tell daddy, hey daddy, the red circle is big and the blue. Billy, it's not. No, it is because my teacher said so. Your teacher is also brainwashed, okay?

But I don't care how many times you show me that video. That blue circle is very nice. You think the blue one is big and the red one. We all know you think the blue is big and the red, but I think they are genuinely equal. They both have a voice in America. I'm talking about those two circles. Yeah, no, but there's credibility behind the fact that all of us fell for this.

No, by the way, none of us are like above this. Nobody can be like, well, let me tell you because of my IQ score when I went to men's home, bullshit, you're also part of this. We're all victims of this to some point. Okay, at some point you fell for this. Okay, if you fell for Russia, you're part of the circle problem. If you fell for the Russia collusion,

if you fell for the COVID, you're also part of the problem. Everybody was convinced it's only one way or the highway. There was no need for debate. There was no need for discussion. What was that one story you told about the teacher? She came into the class and she basically said, hey guys, wanna tell your kids that if you have blue eyes, you're smarter than anyone with brown eyes.

And then all the blue eyed kids are like, yeah, we're smarter than you. And then the teacher came back the next day. She goes, actually, I had my facts incorrect. It's actually the brown eyed students that are smarter than the blue. And all the brown eyed kids are great. And then she came back the third day.

And she's like, totally kidding. You guys are all completely equal, but it's just sort of proving your point. Like if you can fall for an narrative and you're gullible and you don't question things. If you keep saying white people are racist, shit, maybe they're going to believe they're racist. And I've wasted all my money giving to the protesters on behalf of the marginalized Red Circle because it was the same size the whole time and we've been marching in the streets. Damn it, we're equal.

How much of the problem is this, Bjorn? Well, I think there's certainly part of this that we're easily manipulated on many of these things because we don't have a good connection to it. Most people don't have any good intuition about what is global warming. If you think back on acid rain, do you remember acid rain in the 1980s? This idea that air pollution would actually kill off the forests. It was huge in Germany. And I'm more familiar with the purple rain that's printed as known as thank. In Germany, majority of people actually believed that Assad Wain would lead to there being no forest

in Germany in the year 2000, which of course was entirely true, untrue. And we've had many of these kinds of conversations. Now all of them have partly, they're partly true, but they are also massively exaggerated. So I would tend to say this is much more question of there being so much interest in pushing a story because it makes for policymakers get to save your life. We get to save you. It means that you get to spend a lot of money and it means that you get to control the conversation for a decade or so. So I get why this happens.

And I think in our sort of excitement of getting rid of this, we shouldn't forget there are real problems out there. But we should just have a sort of sense of what's the right level of concern. And we have no good sense in that in common. And I think Pat brought up a very good point at the very beginning of this conversation about like where Gen Z falls in terms of where this is on their list of priorities. And this is at the very top of their list. And it's because A, of course you want to care about the planet.

Like what kind of psychopath doesn't care about the planet. I think we can all agree. We have one planet, despite what Elon Musk is trying to do on Mars. I'm not moving to Mars anytime soon. Like we all care about Earth. But then also the age thing is a big thing. If you're 14 years old, if you're 16 years old, you're 18 even, you can't vote.

You don't have a job, you haven't even been to college yet. You're not worried about prices and home prices and mortgages and the stock market. These are not concerns of yours. But the Earth, you can do something about that. You can actually tangibly do something, quote unquote, to help the environment. And that's why this comes to top of their list.

So I can completely empathize and understand why young people treat this as such high priority. But if they're only hearing one side of the story, why would they ever know other? The only reason they're hearing that is because that they're talking about that is because that's what they're hearing. Correct.

And that's what they're being taught. So they're going to school and the teachers are telling them just the biggest problem. Just the biggest problem. Matt, if I'm going to ask you, what do you think is the biggest problem we're dealing with right now in the world?

Oh, thank you. This is what I've been spending the last 20 years of answering. It turns out the question is wrong. So the short answer here is, the biggest problem in the world is that we all die, but we don't have a good technology to avoid it. So the short answer here is, the biggest problem in the world is that we all die, but we don't have a good technology to avoid it. So it doesn't make sense to rank the worst problems. It only makes sense to rank what are the best solutions.

So you can't really say what are big problems because it depends on whether we have anything to do about it. And it turns out that there's some really, really good solutions to the world's big problem. So, you mentioned poverty. We know how to get people out of poverty by getting more trade, for instance, that is opening up our trade.

Do you remember, you know, 20 years ago, everybody was very in favor of free trade, then we started becoming realizing, oh wait, there's actually problems with free trade as well, you know, the rust belt and that kind of thing. That's absolutely true. But we still have not, we've kind of lost sight on the fact that trade still helps many more than it inconveniences. So, you know, for rich countries, for every dollar that it costs for people like in the in the in the rust belt, it generates benefits for the US of about seven dollars. So yes, we need to compensate them. We need to have that conversation.

But for poor countries, free trade generates one dollar problem for every time it generates $95 of net benefits. That's incredible. This is, you know, that's why of course China got so much richer. That's why, of course, China got so much richer. That's why China has lifted out most of its population now from poverty. This is because of the power of retrite. So that's one of the many solutions. Do you mind if I give you a few more? Go for it, I'm listening.

So we're actually doing, I'm coming out with a book this month on what are the 12 smartest things to do. So this is one of the smart things to do. Education is obviously a big issue. So education sucks most places in the world. It's certainly as terrible for most of the poor people in the world. They go to school. We've managed to do that and everybody is in school, but they have really, really poor education, so they learn almost nothing. And one of the reasons is that there is such a big difference between the best student

in the class and the worst student in the class. If you imagine you put all the 12 year olds together in one grade, obviously some of these kids know everything the teacher is saying and more, and some of them know clue what's going on. So, the solution to that is to get more individualized learning, what they call learning at the student's own level. One way of doing this is getting kids in front of a tablet one hour a day. If you do this, the tablet will have software in the local language that actually teaches this student.

And so the software very quickly figure out, oh, the student is really smart, so I can rush ahead or the student has no clue what's going on, so I'll back up and start doing this. If you do this, it'll cost about $30 per kid per year. Now, they're not gonna get the tablet, they'll share many $30 per kid per year. Now, they're not going to get the tablet. They'll share many of them. And, you know, these poor countries, you'll also need to have solar panels to recharge them a night. And you need a locker to store them at night so

they don't get stolen that kind of stuff. We've calculated all that. And this is done on many, many studies, right? It'll cost about $30 per student per year, but it means that each of these kids over a year will learn what they normally would have learned on three years in school. They'll simply learn three times as much. Now remember, it's still a pretty crappy school, so it's just less crappy now, but it means that they will become much more productive when they become adults and they will produce much more productive when they become adults and they will produce much more. It actually turns out that this benefit delivers about $65 of benefit for every dollar it

costs. So again, if we do these kinds of things, we could actually make the poor part of the world about $600 billion richer every year by an investment of about $10 billion. That's just fantastic. Yeah. So the point here is to say there's a lot of things we haven't heard of because they're not sexy, if you will, but they just happen to be incredibly effective. Let me give you one more in though. I have 12 so you can just say stop. I'll give you one more. So tuberculosis is the world's leading infectious disease killer. It's not COVID. It was in 2020 and 2021, right? But even in 2022, it was not tuberculosis is a killer that we don't even think about anymore in the rich world.

It used to kill a lot of us. tuberculosis over the last 200 years probably killed about a billion people. So everyone you know, and that's not true, but a fourth of everyone you knew in the 1800s died from tuberculosis. Killed Doc holiday. We all know that. If you watch Why It Opened Young Guns. Well, there you go.

Yeah. And it was a terrible disease, but then came a peninsula. And we basically got rid of it. You know, we knew how to fix it. And it's not been a problem in rich countries. It still is a huge problem. So it kills 1.4 million people in the poor part of the world.

And this is mostly moms and dads, you know, so it's middle aged people who've just got their own family. We've already educated them and then they die. That's not just a terrible tragedy for those families, but it also means that there's less productivity in the, in the nation. Which goes back to your initial point, like, if you're trying to not die of tuberculosis,

you're like, you want me to worry about the climate and the 2100? Exactly. Dream on. Yeah. And so we need to get more medication. This is mainly a problem of people actually taking. One of the reasons why it's really hard

to get people to take it is you need to take the medication for four to six months. Have you guys ever gotten like a two week peninsulin cure? I'm not a hard two week vacation, Bjorn. Sorry about that, but I can't help you there. But it's hard to keep up when you get well, to keep remembering to take it, but these guys actually have to take it for four, six months. And that's really hard. So you need apps, you need to have sort of games,

maybe tuberculosis and anonymous, where you get together every week and say, yes, I took my pills and that kind of. So there's a lot of ways to sort of engage people in doing it because if they don't, they create multi-resistant tuberculosis, which is much worse. And then we need to find a lot more.

So we estimate about 10 million people get sick every year, but we only treat about 6 million of them. And this is the 4 million that both die, but also pass on the tuberculosis to new generations that then go on and die. So if we do this, it will cost about 6 billion dollars, but we'll save about a million people every year. It turns out, again, it delivers $46

of social good for every dollar spent. So what we're basically trying to say is, there are these 12 amazing things. In total, they will cost $35 billion per year, not trillion dollars like AOC's solutions to climate. A very, very small amount. It will save 4.2 million lives every year and it will make the poorer part of the world 1.1 trillion dollars richer every year. It will simply deliver an incredible amount of good at very low cost. And that's the basic point. So you ask, what are the biggest

problems? Well, here are the best solutions for the world. These are very cheap, they're incredibly effective, and you've never heard of them, because they're not fun. They're not the kind of thing that we talk about with climate that makes us all anxious and politicians can get you worried about. They just happen to be incredibly good solutions. And what do you think about the fact that big pharma

can only advertise in two countries, US and New Zealand, Tom, you know what I'm thinking about with this? Here's what I'm thinking about. You know, we talked about this briefly a month and a half ago. It may have even been with Ed Doud when we talked about this. When it comes down to solutions that is about your health

or something that has to do with like a COVID vaccine shot, how much money, Pfizer's valuation doubled during the two years, they went from being a 40 billion dollar company to being a 100 billion dollar company during COVID, what a great, profitable thing COVID was for Pfizer. Pfizer was probably sitting there in their room saying, this was a great way to increase the valuation of the company. So if they're sitting there and they're saying,

let's think about what else we can do to take the company from a hundred billion dollar company to a 300 billion dollar company. I, you know, with another pandemic, with kind of speed up the process or another thing. The mind goes there. I think the part about having profit in the area of health is a part about that. It's a little bit, I understand the innovation part. We can innovate to find solutions like, you know, the debate where some people are sending

the cure for cancers already here, but they don't want to have it because if they do it, they would lose so much money. The cure for this is such and such here, but they don't want to have it because if they do it, it would be so many of these cures are around, but they're being kept aside because other companies will be affected by that cure and profit margins could go from XYZ to whatever. How much do you think there are plenty of other cures out there that we could solve a lot of the issues we have on pennies on a dollar, but some companies are suppressing them

from being known to the public because it could cost them in their valuation of, you know, 20%, 50% or 70%. Do you know what I'm asking? I don't think so. I think that's mostly sort of conspiracy theory. We know that we have a lot of incredible medical breakthroughs that have happened. Basically, these companies made a lot of money on them at first because they sell them to the rich world, and then eventually it goes broad and everybody gets them because the patent runs out. And that's what has saved countless lives and has made human health much, much better. What we're seeing now increasingly is that the costs go up. So for instance, these gene modification tests, drugs that are specifically designed to alter your genes because you have a gene malfunction. They cost, I just saw this

new story. They cost what? $3 million or something. That's very, very costly. That could only work in the very richest of countries, and they may not be good value for money. But the crucial bit here is the technological innovation happens in rich countries where we're willing to pay for them. A lot of the problems are in poor countries where they can't pay for them. And so my point here is simply to say there's a lot of things we already know how to do. We just couldn't really be bothered spending money on it because we're focused on other things.

We're focused, if you want to put it very bluntly, we're focused on climate change because it gets all the attention instead of these very, very simple things. You know, malaria is another good example. Malaria is almost exclusively in sub-Saharan Africa. It didn't use to be that way. So remember, 36 of the U.S. states in the early 20th century were endemic in malaria. I'm sure I can't remember the 36-8, but I'm sure Florida was one of them. But when you grow up, when you get rich, when you start putting screens in

your doors and you can afford to tackle this, it becomes a lot easier to tackle. That's why we basically eradicate and most rich, rich world countries. They haven't in the poor world. They also a little unlucky. They have a much, much worse mosquito that distributes the play area. Do you think it's okay for big farm auto advertise on TV, events, sporting events, all that? Do you think that's okay? I don't have a good, I haven't thought about that. I come from a place where we don't,

so I haven't thought about that. But why don't you guys, because you do come from a place that don't, it's only two places that do it. It's us in New Zealand. Why don't you guys? Why don't the other 190, whatever amount of countries that we have?

Why don't they advertise? That's a good question. They're not allowed. By the 190, whatever amount of countries that we have, why don't they advertise? That's a good question. They're not allowed. By the way, I'm not saying that we have the answer. I'm just saying let's have the discourse. Like what can we speculate? Why they don't allow pharma companies to advertise in those countries?

So I know when I come to the US, I see all these ads and all kinds of things that they can do. And I'm sort of like, ooh, I should do that because it will make me more safe. And then I'm also starting worrying, oh my God, do I have this? Do I have this disease? Could this be, yeah, I don't,

I'm just freewheeling here, but I'm guessing that a lot of this leads to some anxiety as well. And it also leads me to vastly overspend, because I'll, you know, I know. So when I go to, have you guys ever gone to get vaccinated for something? Then they tell you, did you know this bug? And, you know, you have no idea, is this something that bites one person in Sweden every year or is this something we all die from? But you feel like, maybe I should get that vaccinate. You know, it's not advertising on things you have virtually no sense of is probably not

the right way to, you know, get information. Imagine if they did it for Boeing and Airbus. You know, they were advertising, do you really want to get on a Boeing flight? Don't you want to go with a more safe Airbus? You know, can you make these decisions? It's probably nice to have other people making those decisions, whether we should certify them as air worthy. What do you think, Tom?

I'm against karma advertising, and I go back to a case study that was back when I was growing up, there were afternoon soap operas for very popular in the United States. And when they would, on general hospital or the young and restless, there were these very incredibly popular shows that were like, the most popular shows on television at the time. And they would invent some random melody to create a storyline intention. And an amazing amount of, let's face it,

mostly housewives who were home watching these things used to call their doctor or go to their doctor and say, I think I've got these two symptoms. I think I have, but what is it? It's not because they saw it in a general hospital. And so I think there's a certain psychosomatic effect that you can have on the populace. And I do not think that a hypermedicated populace is a good thing. And I'm not in favor of pharma advertising for two reasons.

One, I don't think there's the societal benefit is there to scare and induce. And then also, pharma has to get back the cost of their advertising and the drugs in America are already expensive, Pat. And so now if you're advertising a Super Bowl commercial, well, then the Super Bowl commercial cost is going to be in that medication. And I think that, you know, we did very, very well in the rest of the world with pharmaceutical representatives educating doctors at symposiums and then doctors prescribed them accordingly as the various FDAs of the world in the various countries or collections of countries did it. So I am against medical advertising for that reason, psychosomatic effect on the populace

and it increases, not decreases the cost of the medications at the end unit because you get to get the advertising dollars back. And you create this, and suddenly you create this monster where you're a research organization looking for the next problem. And you're trying to find the next problem on a grand scale. And you do make a good point that eradicating malaria, which is one of the things that the

Gates Foundation, I don't agree with them on everything at all. But the Gates Foundation, one of their charters was, hey, what are one of our beehags, big heriodecious goals, to quote the popular business book. And they said, let's eradicate malaria on a global basis. And it's not that it's still a problem in sub-Saharan Africa. It's that it's down to sub-Saharan Africa. And the progress has been made. And you're gonna help elevate the quality of life

for those folks. You know what you guys maybe think about both of you? So while you're talking, I went up there and I looked up because of what you said, you said there's a part of when you look at you, oh my God, do I have this? Am I not taking this? Maybe Chris is stressed out all the sets, right?

And in time, the way you would do it some side, you start kind of being worried about it. So I went online, have you guys ever had anybody in your life that's hypocontrias? Do you have anybody close to that type of country? Do you have anybody in your life? You don't because you live in a country that they donocontri, do you have anybody close to that type of country? Do you have anybody in you? You probably don't because you live in a country that they don't advertise, but do you have somebody to?

Yes, fortunately not close to me and my immediate family, but there is a member of the extended family that don't need the details. It's just close. That's your name. Yeah, please give us the name for number. No, I was only describing it. So people listening can go, God, I know what you mean. Yeah, so do you have somebody in your life that is?

Yeah, the hyper-conjurex is a real thing. They think they're sick and they get, and they get, so you know what's crazy. You know what's crazy about them? It's like, I'll sit there and I listen to them, and I'll be like, man, I would hate to be you, because you have so many sick, did you know that? If you do this, did you know that? If you do that, did you know that, did you so many sick. Did you know that if you do this,

did you know that if you do that, did you know that, did you know that this, did you know that, did you know that, did you know that don't touch that, don't know, oh my goodness, what must you be thinking about all day long? But here's the question, how did you become this? Can you pull up data, Rob, type the following,

increase in hypokondria cases in America, okay? Increase in hypokondria cases in America, okay? Increase and hypochondria cases in America. We're jealous because in your country this doesn't exist. Because in your country you're not being advertised left and right that the end of the world is coming. See if you can pull up a chart because the one I have right now is shown that it's been an increase and more and more people are dealing with hypochondria, they're afraid that they're not healthy, they're not good, they have an issue, I don't know if you're

able to find it or not, but keep looking forward, while you're looking forward, we'll talk about it. Here's an article here that says, anxiety is the most searched symptom on Google. But how does that happen though? Like here's, we asked the question last week when we were talking a couple of friends, who gets the best out of you, right? And we thought about a couple names. And then the follow up question was, I want you to think about the person

I guess the worst out of you. Who gets the worst out of you, okay? So then the next question becomes, who do you listen to on television that by the time you're done, you have anxiety. Who do you listen to on YouTube or television by the time you're done, you're like, man, you know, we got this, right? So if you watch advertisements on health, like I give you an idea, you know, I almost don't want it. I can't tell the story. It's too, it's a terrible.

It's a funny story by can't tell the story. It's a very, now you have to tell the story. I can't tell the story. You have to, I mean, I can't tell the story. You don't have to name names. I've been, he's gonna feel so bad. He's gonna feel so bad. But I'll give you one of the stories.

I won't tell the story of the whole story. But by the way, this one 30 years ago. So we have 30 years. You passed the Stat. I won't tell the stories, whole story. But by the way, this one 30 years ago. So we have 30 years, you passed the Statue of Limitations on the Story, Pat. I'm gonna tell you this story. I won't tell the other one, but I'll tell this one because this is not as dark as the other one. We had a guy that were playing basketball one day,

13, 14 years old, conversational masturbation comes up. Okay, obviously nobody here's ever masturbated, but some do, okay. You've heard, yes, statistics, right? My boys are getting to that age, so they're going through puberty class that we gotta sign off and all this stuff,

and I'm looking at the content of this puberty class that they gotta go through, I'm like, dude, I can teach you two in five minutes, we'll sit down as a father, I'll break you down for you how this stuff works. But, so we're going through this playing basketball. One of our guys asked a question because there was a story that we can school about AIDS. Okay?

And the story was that AIDS is starting to spread. So then one guy has a question he says, can you get AIDS by masturbating? And so we collectively as a group are like, off, of course you can get it, we're playing a prank on this guy. This poor guy gets so scared. Obviously it's a dirty prank that you know, the old see sometimes the stuff and stuff that happens. This guy gets worried. He goes to the doctor. He starts panicking for a couple weeks. He asked his mom to go to the emergency room. Goes to the doctor, asks him to his mom to step out of emergency room, goes to the doctor, asks his mom to step out of

the room and asks the doctor, can I get AIDS from masturbating? And the doctor starts laughing. This is what he means. He says, no, I'm telling you, because they're talking about in school right now that this can happen. This was a topic of discussion in the school for about a month. Look at Tom's face for a second. By the way, as dumb of an example as I'm giving you right now,

go back to when you were a kid and how somebody would say something to you. I had a cut one time here. Okay, we got into fight and I got a cut and the other guy's blood touched my blood. And about the cake, you're gonna die because that guy's sick. You know for a week, I was, I'm like, this is it. I'm going around telling everybody my family, my mom, I love you know for a week. I was I'm like this is it. I'm going around telling everybody my family. Mom. I love you Has been to I love you something happens. I love you. Nothing's happening, right? So again, I'm giving you very

Simple example here as when we were young what we feared because somebody Boe shit at you and to think you could die from XYZ because you're doing this and a young boy, that's a conversation, boys have amongst boys. When you go through this phase, right? You think bring that up to 45 years old and you're sitting and watching a basketball game ESPN. Have you been farting a lot?

Like, there could be a cause that you have liver cancer and with this medicine that's out here right now by this FDA proof of it's not an out of the proof, but if and with this medicine that's out here right now by this FDA Probe of it's not not an out of the approval But if you take this medicine you need to see your doctor because if you have farted more than 17 times in a day That may I know this is a joke But people are sitting there saying Maybe I have liver cancer because I fart one too many times

Maybe I have this yeah, there's a part of me that's convinced based on what both of your answer was, not based on data. There's a reason why these other countries don't allow big pharma to advertise, because it probably increases anxiety. How many can you rob? Can you pull up a commercial to see what percentage of commercials on TV are about some drugs or prescription or big pharma. I'm so curious to know what percentage is 70% drug drug. I was in a low therapeutic value study finds no, I want to know what percentage of commercials on TV, what percentage of commercials on TV are big pharma. Yeah, it's

one in a one we're solving for one out of every 10 commercials. Oh, you're looking at a drug. 6.6 billion that hey, big spenders, big pharma spent $6.6 billion on ads last year. 6.6 billion on the total ad spend overall. I just want to know what percentage is big pharma? That is all I want to know. What percentage is big pharma. That is all I want to know What percentage is big pharma and that 20% of that is that high speed talking at the end of the end of the end of the

Okay, there you go. I just found a clue. General Thorac and loss of head Okay, watch what I just found. Check this out. Check this out Tom. Pharmaceutical industry TV advertising spending in United States from 2020 It's shown the dollar amount, but it's also shown on this website, Statista, that says, in 2020, TV at spending of the big, former industry counted for 75% of total at spend.

Tom, did you hear what I just said? Wait, what? Okay, so let me send this to you, Rob, go Google this. Type in what, or you found it? 75% what do we talk? So no wonder people have hypoconjury in America. No wonder people are panicking that they're dying. No wonder people are so worried about everything

because of these at 75% of the time. My question a lot of times, I'll go from this, let's just have a very strong argument in some area, right? And I'm a capitalist, to the core. So I prefer to talk to communists and socialists. So I'll have a same-seater, or a jank, or cow, or a packman, or what was that Vivek not Vivek.

One of the bigger socialists is got an interesting name, McCommunist or Richard Wolfe, the professor who was either number one socialist professor in America according to Forbes 2016, 2017. And I'll talk to him and I'll say, oh, there's a leak right there for your capitalist argument. Got it. Oh, okay, you see they have a leak right there for your capitalist argument, got it. Oh, okay, you see, they have a point there.

They have a point here, right? And you kind of try to strengthen the argument. 75% of ad spend is by big farmer. If you're sitting there, you're wondering why the other 190 something countries don't allow farmer to advertise, you have to ask the question, why? So what would happen in America in 2024, moving forward, we took a six year break, big pharma,

not permanent, let's just take a six year break. Let's see how much anxiety drops in America. Let's see the levels of anxiety drop in America. I'm never gonna hear about this story. I just gave you about my friend who, back in 13, 14 years old, he thought he's gonna get eights from masturbation. I'm sure that story's gonna come up quite often

when people ask me questions. He's in the lobby with a rightful pack. He's in the lobby, he's in her. Oh, this is why you do it in the home. Yeah, I got it. Not that you can't get out there. They can't get in. That's a great idea. Man, what do you think about this stuff? What do you think about why these countries are not doing it? not that you can't get out that they can't get in.

What do you think about this stuff? What do you think about why these countries are not doing it? Am I just like, you know, going crazy right now thinking about why these other major countries in the world don't allow big pharma to advertise under TVs? I think we've just underlined it and you can take a look at all this. Let's take a look at all the high. Look at the cost of all the hypochondriacs needless trips. So how much doctors time would we save? How much? Yeah, deductible expenses,

$15 a time and then and the people that are hourly that are not paid a salary, but then they don't work those hours because four hours are not there because we all know you take forever to send a waiting room. So they have to take half a day off. And then they got to pay 20 bucks. Add all that stuff up, Pat. Look at all the time and cost and societal benefit you would get out. If we could just cut hypokondria in half in America.

But, and also, my guess is that the big problem is that we're really all worried about. Have you ever read one of those doctor books when or go on net doctor and see what are different kind of symptoms? WebMD. One hour and I'm doing it. One hour and I. The job is so crazy.

It's very easy to get to feel that there's a lot of things that could worry you. I don't think we need to be hyper-conrex to actually get more worries. So it would cut a lot more anxiety than just for the high... So I'd like to just... Because I think actually we've sort of ended up in a place where we're talking very much about the same thing that we worry about with climate change, that we're in some ways allowing everyone to expand on all their fears and worries. And if you then confirmed constantly on TV,

yes, you are going to die. Yes, that next hurricane you saw is actually the one that's out to kill you. And it's just going to get worse from here and out. We're essentially allowing, if you will, a pharma ads and a browsing on WebMD for the climate conversation as well. And maybe we should ask for a little more sensibility so that people wouldn't be as scared, both on medical issues and on climate.

Well, climate and pharmaceutical industry have one thing in common. They use the prospect of tremendous doom to get a purchase decision. So call it what you will when you line up with a, saying, I'm supporting all the following elements of climate change, I'm going to do this. You've made a purchase decision. You've been sold, you've been marketed to, you've been lobbied and you made a purchase decision. You've been sold, you've been marketed to, you've been lobbied, and you made a purchase decision. And so now you're with that group, with that mob, and that's what pharmaceutical industry is doing. They're finding, pick a doom, get it out there, amplify it, and then be the solution. Yeah, I think accidentally we have started a conversation on a topic that I would love for you

to do more research on. That's why you came here today. I don't know that this is done. I got a job and I got a good back in a year. You, if you could, I would be so curious to know the link because I tell you, you know how miserable life can be if you have somebody who has hypokondry. You know how much it hurts the people around you? Do you know why?

Because folks who have hypokondria they they don't know it and they're not trying to hurt you. They're sincere. I don't think they're playing games because they need attention. I sincerely believe they are so afraid that the world is coming to an end with their help that they're dying that everybody around them constantly has to hear the message. You have no idea how sick I am. If you only know how sick I am, you don't know how sick I am. Shame on you. Do you know what I'm going through? You know how sick I am? And we have, if we don't bow down and say, oh my god, you are so sick. And you say the opposite, that's why you don't do research. You don't sympathize for people like, do you have the person to look at? I love you. I understand you know, you may have some things here, but where does that fear come from? Now we know. I love you. I understand you know you may have some things here, but where does that fear come from now? We know thanks to big form of seven B five percent of at spent is these guys by the way if you look it up

It says the US consumer drug advertising boom on television began in 1997 when the FDA relaxed its guidelines relating to broadcast media Relating to broadcast media. Why? Type in 1997 FDA broadcast media FDA broadcast media. Can you click on and see what stories comes up? Consumer directed broadcasts in 1997, that's the one right there. Docket number FDA, advertisement, consumer direct, the broadcasting. let's see who's on this bill. Zoom in a little bit. I'm actually really curious at this point. Now I have to go researchers.

Here we go, frickin' A. Additional copies of the documents I'm gonna go, I'm gonna go, okay, go, go, go, go, go, go. Okay, well we're not gonna do it right now, but I have to go take a look at this. To see what was the reasoning behind it, who pushed us, okay, the background, introduction.

The Wisconsin and the assistant sponsors who are interested in advertising their prescription, human and animal drug, including biological products for humans directly to consumer through broadcast media, such as television, radio, telephone communication system. Background, the FDA requires manufacturers, factors, and distributors who advertise prescription, human and animal drugs, including biological products

for humans, disclose and advertise them. Certain information about the, okay, that's fine if you disclose. You still scared a crap out of a bunch of boomers. Exactly. Okay, this prescription drug went on the distinguish between them. Anyways, I wouldn't know why the other guys don't do it.

So Patrick, I've heard your request for me to look into this. But if I could just say, because I have spent the last 20 years on figuring out how people worry about climate change. So let me just take it back to saying sure. It seems to me and I've never thought of the parallel. But in reality, we have a situation where we've now made an enormous number of people, both kids, but also really adults. Incredibly worried. We have a Camille Harris who will go out and say, this is an existential threat, and we have everyone telling us this could be the end of mankind. That is a terrible thing to tell people. Now, if it was true, we should probably be saying it, but it's not. That's not what the UN Climate Panel is telling us. And so,

That's not what the UN climate panel is telling us. So, just as concerned as we should be about the terrible state of people being hypercontrex and living in this permanent state of fear, there's something really odd about the fact that we've allowed ourselves to live in a society now where a large number of people in all the top politicians are telling us, this is the end of the world. And of course, it makes us make really bad decisions. You know, there was a game back in a day's called bullshit. I think we need to start playing bullshit again. I was, I was, we're studying why,

do you know what immigrants in America make the biggest income per year? Do you know from what country? Make the biggest income per year. Is it not Korean and Japanese? It's Indians. Really, Indians. Above everybody. It's not Korean and Japanese? It's Indians. Really Indians. Above everybody.

It's not even close by the way. Japan's up there, China's up there. We're doing a video here next week on this topic. We're doing it this week here on this topic. But then I went in there to see why this is. Okay, US, US has the Indian, an immigrant community in America is only 1% American population. but 8% of CEOs in Silicon Valley

are Indian. 1% population, 8%, okay. What they're doing with STEM. What percentage of their kids go to STEM versus going to regular one and to be teachers on all these other degrees. And then it led to this whole rabbit hole I went into on Indian parenting, right? Go to IndiaParenting.com. Go to IndiaParenting.com. I think this is the sad, I hope I get it right. Maybe if I'm wrong, we're just gonna have to Google it and it'll come up.

The type Indian parenting, Indian parenting, let's see if this comes up. There it is, that's the one. Is it India or Indian parenting? That's the one. Okay, why isn't it coming up? We just looked if this comes up there. It is that's the one is it India or Indian parenting? That's the one okay, why isn't it coming out? We just looked at this two days ago Now come we need an Indian I T guys website real quick help us out here Oh website gave ten things this we have an Indian ID guy. I was just on the site two days ago this website gave ten reasons Ten ten things Indian parents do that's different. You know what was point eight or number nine, judgmental. And you're like, wow, because you typically are race thinking what?

Don't judge. Don't don't give them bad self-esteem. Let them outside said what Indian parents do is they judge hardcore. And they'll judge and say, that kid is bad. That that it is. This is bullshit. Don't buy into this. Don't buy into that.

I don't buy into this. I think we need to get a little judgmental again with big pharma and freaking climate change. I think we need to judge a little bit and say, hey, grab out, out gore. I'm gonna pull a bullshit card on you, buddy. I think you're full of shit. Go ahead.

Let's see what you got here with you. Oscar award winning performance that you had, skearing a crap out of all the people. What kind of liability or responsibility should you get for doing that? Anyways, we went in a whole different rabbit hole today, phenomenal. Now we have to go read a bunch of different material.

I was not looking forward to having to do this, but we have to do this now. And it's all because of you. Yeah, you get to blame. Why'd you do that? What's this all about? We're being friendly with you. Yes, and then I just make you and it's all because of you. Yeah, you get the blame. Why'd you do that? What's this all about? We're being friendly with you. Yes.

And then I just make you all interested in all kinds of stuff. You know what? I don't appreciate it. But playing games my heart, you know. What I do appreciate is a great conversation. And we had that today with you. We're thankful for you for coming out.

This was fantastic. We want to encourage everybody to go by our friends. Here's book, false alarm. How climate change panic costs us trillions of dollars, hurts the poor and fails to fix the planet. The link will be below, rob, both in chat, as well as description. Once again. And if you are interested in the 12 smart solutions, I'm coming out with this month. It will be caused called best things first. Is that also an Amazon to put the link or not yet? It will be, but it's not yet. All right,

well, we're going to look at you. The link. Fantastic. We'll put that there as well. But it's great having you know, thanks for coming out. This was fantastic. Gang, we're doing a live podcast this Thursday with a really. We're looking forward to seeing you guys there at $59.90. If not, you will see it on podcast. Except we're doing a Thursday night. We're not doing the warning.

We're doing a Thursday night, 7 to 9. First time we're testing this, we'll see what's gonna happen. A lot of European people who watch the podcast will be sleeping, but I want you to wake up and stay up there. I want you to stay up because we're gonna do a bunch of things to help minimize your hypokondry, your dealing with all these BS commercials that we have to watch 75% of time. Anyways, Nan Bear Pig. Take care everybody.

Bye bye bye. Thank you, Bjorn.