PBD Podcast - Papa John | PBD Podcast | Ep. 184

Episode Date: September 15, 2022

In this episode, Patrick Bet-David is joined by Papa John's Founder John H Schnatter and Adam Sosnick to discuss Entrepreneurship, why his Garlic Sauce taste so good, and how the numbers really add up... in the pizza business plus much more... Enjoy! Donate to the John H Schnatter Family Foundation: https://bit.ly/3xnkFEG Check out Papa John online at: https://bit.ly/3BdS9qh Follow Papa John on Instagram: https://bit.ly/3DqiYKK Join the channel to get exclusive access to perks: https://bit.ly/3Q9rSQL Download the podcasts on all your favorite platforms https://bit.ly/3sFAW4N Text: PODCAST to 310.340.1132 to get added to the distribution list Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal bestseller Your Next Five Moves (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida. --- Support this podcast: https://podcasters.spotify.com/pod/show/pbdpodcast/support

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Starting point is 00:00:00 I What I've become. I'm the hot. Our cast is late. So I'm fired up. Yeah. OK. We never do podcasts this late. Folks, episode number 184 with the founder of Papa John's
Starting point is 00:00:35 pizza, Papa John Schneider is in the house here with us. It's great to have you on the podcast. Thank you, Patrick. Thank you. Yes, it's a we got a special project we're going to be doing today. We have a lot of things to cover you on the podcast. Thank you Patrick. Thank you. Yes. It's it's a we got we got a special project We're gonna be doing today. We got a lot of things to cover with you guys today One of the things I asked them if he'd be open to and I literally we just told them a few minutes ago I said would you open open to this idea of
Starting point is 00:00:56 We in a minute probably in about 30 minutes. So stick around We're gonna order pizza from four places local different names all big names including Papa John And we're gonna order the works and we're gonna order the pepperoni I believe it's what we're gonna be doing okay And we're gonna time to see who shows up the fastest and at the same time we're gonna have Take a bite order look what it looks like and we'll have it on the camera You'll be able to judge it a person that's been in this you were a founder of Papa John It's not like you were got hired or you're a CEO you're
Starting point is 00:01:26 the founder and you're gonna give your feedback on now is Papa John gonna do a blind taste test to see what you think I think we throw a little mask on you tell us what the best is can you recognize I feel we can have some fun we're gonna do this in about a half hour or so I think in about 30 minutes or so yeah definitely stick around and then we have a lot of things to cover. Obviously, the controversial story with you, I want the audience to hear about it on what happened when on the recording with a laundry, the market agency, all that stuff,
Starting point is 00:01:55 on how that happened, where you're everywhere, every time we turn on the TV, you're looking at an ad, you're watching NFL, you're everywhere, Montana, man, you are literally everywhere to all of a sudden, boom. After what happened with Colin Kaepernick and a kneeling in the commentary and a recording that came out, and the story afterwards, where not a lot of people have seen the story afterwards, what happened with the recording of the agency came back out.
Starting point is 00:02:18 And as a part that I think it's good for them to know as well. And then look, the reality of it is, you know, you can love a more haitom. He went from zero to being a billionaire and he had a chameuro which he sold when he was younger to support his dad's business. And eventually years later, he went and found a person that he sold a chameuro to who had already sold it. And they eventually found somebody that had the chameuro. I think you bought bought the Camaro for $25,000 and the person you sold the Camaro to to help you find a person, you gave them $25,000 and you made it a Camaro day and everybody that drove a Camaro got free pizza for the day or something like that. I heard it. It's $250,000. Yeah, $250,000 to the guy he bought. Right.
Starting point is 00:02:58 $25,000 to the person that she found the other one. exactly pop a john in the house let's go alright so uh... for folks that don't know if you don't mind take a quick minute and give your background on upbringing how pop a john's got started and how it ended up turning into a multi-billion dollar company well i think my two really heroes were my dad and my grandfather my dad was a zero entrepreneur had probably nine 10, 11 businesses in every single one failed. So we had these bankruptcies, these financial issues all around the house
Starting point is 00:03:32 and my grandfather, who was more conservative, he had three businesses in the law firm and they all prospered. And so how blessed was I to have the dichotomy of being a family that's literally broke a year behind on the house payments turn off Like truth turn off the gas to over here where everything's paid for and it's safe and it's prosperous and he gets a new Cadillac and a new card a new house So it was that dichotomy that take the risk, you know, you got it if you've heard entrepreneur, which I am by spirit take the risk But if you make that risk you take that bet you better make it good like so so so you saw them
Starting point is 00:04:12 On 11 businesses with your dad as well as your grandpa at what point did you say? Like my dad built 11 constantly struggling didn't happen You know, maybe I don't want to start a business. Maybe I should just go be a safer job. Maybe I should go do completely, I mean, I'm going to be a salesperson. What made you say even though you saw all the struggles with your dad, I'm still going to start a business. I didn't know. Um, I had a grass cutting business when I was eight, nine years old.
Starting point is 00:04:37 I had a pain of gutter. It was when I was 11 or 12, a little pain company that my grandfather and I started. Um, work through high school, work through college, head central solar, help with my dad, various companies. But really didn't know I was an entrepreneur and I kept back from graduating college at Ball State and I couldn't find a job. And my father had a bar that was bankrupt,
Starting point is 00:04:59 50th of a beer joint, mixed lounge rough, bikers, fights every night, everybody's drunk. Legit. Legit. You're gonna get in a fight every night mixed lounge. This is in Indiana, is that you grew up? Indiana in 1983, he's going bankrupt. He's $64,000 in debt, selling 50 send beers.
Starting point is 00:05:17 One of those I'd come in and help him. And we're not 10 days into this thing. And I said, Dad, I don't, he thought he was $10,000 in debt. I don't think you're 10, granted it. I think you're 20, 25 now, it ended up being 64. And he said, well, and you were 16 at this time?
Starting point is 00:05:35 I'm 21. Okay, got it back. 21, got it, got it. 83, I'm 21. And I said, no, Dad, I think I can do this and he said There's no way just he was an attorney was prosecutor young city judge Please just help my reputation do what you can do and just let the thing go under and I said no data I think I can really do this I can fix this now that was 10 days in it just was like
Starting point is 00:06:07 I made good grades in school, pretty good athlete, but I worked harder than other kids. I mean, I always had to do things a little bit. This, running the business, was like falling out of this chair. It was the most natural, make the beer cold, have good people's servident, smile, clean the place up, make sure the Mick Burgers hot and have a pool tournament on Sunday, a duke tournament on Tuesday, little kings on Thursday.
Starting point is 00:06:31 But it was the most intuitive things. And we're $64,000 in bankruptcy, Labor Day weekend of 83. I sell the car for 2,800 in October of 83. We pay it all $32,000 by January 1st of 84 I sell the car for 2,800 in October of 83. We paid all $32,000 by January 1st of 84 in Clark County State Bank, loamed me the other 32 grand. And less than four months, we went from bankruptcy to solvent.
Starting point is 00:06:56 Yeah. It was just, it was just, it was my get. I give you confidence. They give you a little bit of confidence, well, maybe I can operate a business. I was confident. Got it. So that's, operate a business. I was confident. I got it. So you're struggling with what's it mean confident? It was when I went in.
Starting point is 00:07:10 It was before I went in, but after I went in, it was like, okay, I can run a business. And your dad just couldn't figure it out, but you could at 21. And he was a grown man, judge, lawyer, and he just couldn't operate a business, but you came in at 21, hot shot and figured it out.
Starting point is 00:07:23 How did that work? Yeah, dad was just, he was happy to go lucky. He loved the race track. He believed in absentee ownership. He thought the thing would run itself. Whereas Papal was saved every nickel, you know, penny saved as a penny earned. You have to be there, you have to tend to the shop.
Starting point is 00:07:42 But entrepreneurship runs on all four sides of the grandparents all four So entrepreneurship was in the blood. I just didn't know it. That was your original question When did you did you know it? I didn't tell I got thrown in the the lines then and a pork chop suit and survived You pay you help now you're solvent at what point do you leave and say I'm gonna go do it on my own at what point do you leave and say I'm gonna go do it on my own? Word December January 83 84 and My dad had a joke John gets him drunk at night and I get him divorced in the morning because he was a turn
Starting point is 00:08:17 I hated we were good great business model right I Hated the bar business. I hated the drinking, the smoking, the fights. You're really doing something that's a negative impact on human beings, which is part of my soul that I totally disagree with. And I had this idea for pizza place when I was up in Muncie, Indiana, because I'd made pizzas at Rocky's sub-pub,
Starting point is 00:08:42 and also made pizzas under Chris Carmer's senior degree. It greets pizza real. So I had all the recipes and the design of the place and the logo and I think it was March February March. I go I know what I'm gonna do. I'm gonna bust that room closet down that wall and I'm gonna put me some used to restaurant equipment in there and I'm gonna take that box with the recipes and the logo and And we're going to do five dollar pizzas out the back and 50 cent beers out the front with a 50 cent game of pool. That was our business model. Five bucks pizza, 50 cent beer and 50 cent game of pool. Game of pool. And we got, we got the pool tables up to a thousand a week. I used to go in the bank where they had a machine. A thousand dollars.
Starting point is 00:09:25 That's two thousand games. In quarters. In quarters. Any chance. The girl behind the counter, the bank's teller, was kind of cute. And I don't give a fuck. The $3.
Starting point is 00:09:36 And it sounds like how Ricky I would pay me in quarters. We were doing, and then we're doing three grand a week and pizza sales at the broom closet. And we're doing seven thousand a week, selling 50 of the broom closet and we're doing 7000 weeks selling 50 cent beers. We're knocking down a hundred and twenty four thousand dollars a year selling five-hour pizza and 50 St. Gabriel pool and 50 cent beers in 1984 Wow, so at this point have you made pizza before? Is this your first? That's all I've done. That's all I don't know. I made pizzas when I was because we were talking outside is
Starting point is 00:10:02 I was a dishwasher at Rockies 235 an hour, 1977, 78, that was minimum wage. And I hated Worshin dishes. And right across from our worst dishes is where Joe Fondressie made pizzas. And the phone and Dressie brothers, Joe John and Frank ran the Rocky sub-pub and I always dreamed of getting promoted from Worshin dishes to making pizza. And they got to write up in the Saturday scene in Louisville. Joe Fondriece went to the front of the house to host us and John Stodder,
Starting point is 00:10:33 Papa John got promoted from Worshan dishes to making pizza and I fell in love with it. I loved everything about it. So how much different was the pizza that you were learning from them versus how you adjusted it to your style? What I did is I went around and stole everybody's best ideas. I went to Gatties. They did some things with the cheese. Chris Caramacini, the Greek. He had little sweetness in the sauce, little sugar that I wanted to increase the acid sugar ratio with our Bindripe and Dimaegins of Papa John's make a little sweet nothing. I learned that
Starting point is 00:11:10 Greeks we do 8,000 a week in pizza sales and Rockies we do 8,000 a day at Greeks because it was college so Greeks taught me the sauce and the processes for high volume They had a bakery in town crawls bakery. We used to study what they did with the crust. Dominoes went over and took a lot of their systems away from our employee, Dominoes. So we just went around everywhere. I was a flip-tamber because it wenties in 1980. So we just went around and stole everybody's best.
Starting point is 00:11:38 What you're on from Dominoes and Wendy's? Would you pick up from them? Dominoes systems are, and were incredible. They just had a, a, processes where the efficiency of getting that order, getting them a, getting the oven and getting out the door. We're second to not. What was the second, wind, windies. Mm hmm. Windies what I learned to windies. I don't like grease. The grease coming off of the sandburgers gets you an image in your hair.
Starting point is 00:12:05 You go work at a Wendy's, Ovation Hamburger, and you'll kiss the kitchen floor of a pizza giant, a pizza, a Papa John's, because the flower, who cares about flower, but grease. So what I learned from our David, who learned from Colonel Sanders was quality. You know, quality is our recipe. And we used to patty the beef in the back of the store and our David Thomas was a fanatic about quality and You know, we had him speak a couple times at our convention. He was a really he was simple guy wouldn't you know, wouldn't be wouldn't a big talker wouldn't didn't use big words
Starting point is 00:12:40 But you always knew where he stood with him and the course Colonel Sanders 15 miles down the road from where I grew up. All these guys early on, Jim Patterson, Sanders, right? Did you meet with all of them at that time? I didn't meet the Colonel. I met Patterson.
Starting point is 00:12:54 I got it. Horse Kent Taylor with Road House, Jim Patterson. Who had the most impressive personality? Like, who did you meet and say, this is an impressive person here? In the food business. Yeah. Patterson.
Starting point is 00:13:08 Patterson did the only one of any of us that's done multiple. Patterson did Long John Silver. He did Wendy's. He did Chi Chi's. He did Raleigh's hamburgers. He did Fudruckers. He's the only one of us that really can't tell you could say who just passed away this past year with Texas
Starting point is 00:13:25 Roadhouse. He did Bubba's and Jaggers. He did a couple. They haven't really grown anything big yet, but I mean Colonel Sanders was kind of chicken. Our David Thomas was a franchisee for KFC and then became Wendy's and then of course only I've done his Papa Johns and a few other things the bar. came Wendy's and then of course only I've done his Papa Johns and a few other things the bar. But Patterson was the one guy that was multi-faceted in his ability to do more than one concept. You know Dave Thomas, the late Dave Thomas and Ray Croc lived in the same community here in Fort Lauderdale. Did I know that? Yeah, before they passed away, both of them lived here. Great. I'm glad you're right. Crocs my hero. Yeah. Yeah. Yeah. Behind the arches, John love.
Starting point is 00:14:06 Great, great book. Crocs, the guy that figured it out, if that franchise, he doesn't make money, then the mothership is worthless. I mean, he looked at everything from a franchise, he perspective, he used to charge the franchise, he's like a half percent royalty. What even covers overhead on supervising it? And it wasn't until Harryu born came along and uh... think late seventies and the eighties and came up with a real estate play or will you know will buy the land bill the building take ten percent of the
Starting point is 00:14:32 world he was the business guy harry stu born was the guy that figured out the economics but rate was a salesperson he was the vision he was a guy that said we can turn us into something big he was uh... multi-mixer he was a milkshake uh... blender salesman for god take when he met that. You're saying Ray Croc. You must have loved that movie. The founder with Michael Keaton. I mean, how many times have you seen that movie? I've seen it a couple of times. I don't think it really embraces what Croc was all about. I mean, he lost all his friends at his country club because they wouldn't live up to his QSC and
Starting point is 00:15:08 V. He was fanatical about quality, service, and cleanliness and value. And a character, you know, he liked to have a good time. But crock, I mean, remember, crock, McDonald's, what, 55, 19, 65, 1960? Hell, Burger Chef had been around 20, 30 years. White Castle been around 20, 30, 40 years. A Burger King, Burger Queen. All these concepts were way before McDonald's. And yeah, he came 20, 30, 40 years, check my mouth out. Burger King came out before McDonald's.
Starting point is 00:15:40 I don't know, I know Burger Chef did. So, but, but, but, check out. You're saying McDonald's wasn't the OG that we think it is as today. We think that's the original McDonald, hamburger joint. But he, by the way, he's right.
Starting point is 00:15:51 Burger King came out before McDonald's. Wow. I didn't even know that. Did you know that? I don't like that. McDonald's was late to the party and Crocs still kicked all the time. I love that.
Starting point is 00:16:00 Yeah, he kicked the rods. What kind of relate to that? You kind of relate to the fact that, you know, pizza, a lot of these guys have been around for a while and you came out and well, the thing we're most proud of is our team, you know, our people in our product and our team. But remember, in our category, there's some 40,000 independent pizzerias. So when I came along, you had dominoes, little Caesars and pizza. You had the three day players. Now all 40,000 independent pizza reas are wired like us.
Starting point is 00:16:30 They want to be John. They want to get through that wind of opportunity. And out of the 40,000, we've been the only one that can come out of that horse racing and get to the top four. We did it. And that's just because the great team effort and great product. And I got to tell you, we leaned on the book behind the artist by John Love, pretty hard.
Starting point is 00:16:49 Did you, did you ever meet Ray or no? Nope. I've been up to Oakbrook. 34th. To go through the museum. I mean, that the office up there has actually has a McDonald's in it with a pup. Because he liked to drink beer after the day was over. But, you know, your quality is always good, your consistency. Very systematic guy. Everything was about system with him.
Starting point is 00:17:12 Everything. And I don't know when it was. One time McDonald's tested out creating a pineapple burger. I don't know if you remember that story. So one guy came up and I said, let's sell a pineapple burger. You know how long it lasted? Like apparently it lasted like a couple days. People hated it. Yeah, said let's sell a pineapple burger. You know how long it lasted like apparently lasted like a couple days people hated it And yeah, it's probably not a good idea
Starting point is 00:17:27 So they would test some of the products that would come out in and boom Ray one time said 90% of the best ideas That we got at McDonald's came from bottom up. Would you would you agree with that like was that also culture with you guys We're a lot of your operators would say hey John, what if we do this and what if we test this and what if we do that? operators would say, hey, John, what if we do this and what if we test this and what if we do that? Well, I think you always got to look for new and better ways. The Mick Rib sandwich was a franchisee of idea. The Eggman Buffen was a franchisee of McDonald's, but I'm sure for ever one or two great ideas, they may probably have a thousand bad, but when you start running
Starting point is 00:18:01 your business from the C-suite and you're not out in with the franchise E store level The suppliers if you're not out looking on what's going on in the real world and learning Then you're not gonna innovate and get better the first y'all disordered some pizzas from jets and poppah John's when I walked in and The driver of poppah John's hadn't busted me yet and I asked the guy guy, I said, hey, is the pizza any good Papa John's? He goes, nah, not really. And I was like, floor it. He has no clue who you are yet. Now, he waited after about three or four minutes. Well, I go, he's imagine how fun that's hilarious. And I go, really, he goes, yeah, it's not too good. So do you eat? He goes, I don't eat. But I'm like, you know, three or four years ago, a driver would have never said our product is something he wouldn't proud of home.
Starting point is 00:18:46 A driver saying, driver of Papa John's, just told me in the lobby, he says, you know, it's not a very good pizza. So I got to tell you this. So for me, here's my Papa John's experience. Are you a pizza guy? Like, do you have one day you order? Like, by the way, if you're listening to this,
Starting point is 00:18:59 just out of curiosity, what's your pizza? Like, if you're gonna watch a game on Sunday, if you're gonna order pizza for your kids or yourself or your family, what do you order? What's your number one place you go to? What's yours? I? I don't want to go too long on this story. I had a pizza place in South Beach called pizza roustica Mm-hmm And when I was going in my heyday and partying in nightlife in South Beach with Keith I would go out I was I had no money to my name
Starting point is 00:19:23 I would go out had five dollars in my pocket and I would go out, I had no money to my name. I would go out, I had $5 in my pocket, and I would go out and party in South Beach. I knew all the bartenders and the owners and the clubs and the promoters out to go out and you're gonna shock you, get wasted. For free, have fun. Great times at South Beach, I'd spend $5 at the end of the night on a slice of pizza. And then I ballooned up to about 235 pounds. The biggest I've ever been in my pictures. I burnt them all but we're gonna ask if anybody is afraid of
Starting point is 00:19:50 Adam you have those pictures DM me right now I'm gonna share it with the audience. Anybody want to know? Anybody who's the worst one? 235 is what we're looking for not 232. No anyone in South Beach they know about the John Storch. So here's what happened with me so I'm in the army. We lived in Van Nij down the street from base it a Little Caesars. I was a little Caesars guy in an idea. So if I'm in Van Nies Well, my dad, hey dad let's order some little Caesar. We go down the street pick it up and boom come back
Starting point is 00:20:16 $5 hot and red and now they had the little Caesars. What was a bread? That's something that was a crazy bread the crazy bread Yeah, it was great anyway, so I go into the army and I'm in South Carolina, okay, and then we go to Fort Campbell, Kentucky. I'm in Fort Campbell, Kentucky, so guys, that's where the pizza is, so yeah. Perfect, that's where the Papa Johnson is. Is that a local place? No, everybody's Papa Johnson.
Starting point is 00:20:36 So I've never heard of Papa Johnson. So we talk about it, I've been in California, I've never heard of Papa Johnson. He says, do this the best pizza. I said, Papa Johnson, yeah, I'm not ordering Papa John's. What's their little Caesars? Dude, just try Papa John's. So they bring Papa John's.
Starting point is 00:20:50 This is September of 97. You remember the dates? I tell you, I can tell you this because it's like, when you go bootcamp and AIT for six months and you don't eat pizza, the first time you eat pizza, it's like a 16 year old boy for his first time, experiences, you know, the magic of, you know, what you call some crazy bread.
Starting point is 00:21:08 Come, come, come, some crazy bread. Yeah. So anyway, so I eat this Papa John's pizza, but what got me hooked wasn't the pizza. John, when I dip that pizza into that garlic sauce that you have came over for me. I said, this is since September of 97 till today Dylan will tell you you ask you call my family right now ask what's daddy's pizza that they pop a John's just because of that sauce from September 1997 whose idea was a garlic sauce? Well the two little add-ons we give to the
Starting point is 00:21:38 consumer to say thanks are the pepperoncini and the garlic sauce. Pepperoncini's came from the Fondresi brothers of Rockies. And that was just a nice little touch they did. The garlic sauce came from a local independent pizzeria in New Albany, which was two towns over. And the problem with that garlic sauce is it mixed lions next to the broom closet operation. We could melt that margarine, put the salt, and the garlic in
Starting point is 00:22:07 there, fill up these little cups, and then put it out with every pizza because we're only selling, you know, five, six pizzas a day. Well, we started getting busier, and this garlic sauce issues a real problem because the garlic sauce is getting everywhere. And we couldn't figure out how to pour it in. So we went down to the local funeral home because that garlic sauce will eat through rubber holes. We used to get the holes from who's your hardware, a little mama shop, a hardware shop in downtown Jeff on spring, went to Coots FUNER home and the
Starting point is 00:22:47 Fluid that you get out of the body that won't that garlic sauce won't tear that tube up So we put a five gallon bucket up there with that tube That they use for dead bodies and we fill up these garlic sauces and we'd line all the cups up Well that worked until we got up to you know 3040 pizza today and then that sauce was going anywhere and so Storm number three we got rid of the garlic sauce. We said that's it We don't want to do it. It's too big of a mess. Plus it's expensive. Yeah customers raised cane. They went up
Starting point is 00:23:20 They got they went good people and so we had to put it back in Yeah, yeah, if I um that garlic. I figured we sell you know 200 million plus pizzas a year At garlic's tosses got to be nine to ten cents a cup So pick a number 15 to 30 million dollars and it's expensive to do But we finally found a manufacturer that compared how to get that lid to stick on that cup without that garlic sauce Going everywhere. Yeah, I mean listen to when that lid to stick on that cup without that garlic sauce going everywhere. Yeah, I mean, listen, that sauce is there. If they order, if they deliver the pizza,
Starting point is 00:23:49 I will chase the guy down. And I'm not taking the pizza until you bring that. And I want it to be hot and so they'll go back and get it. They've never not had the garlic sauce at the pizza. Of course they have. They've showed up in Plano. In Plano, two years ago.
Starting point is 00:24:02 I ordered, I'm like, listen, I order pizza once every other month If I do it, I'm doing Papa Jones. I want to enjoy it. I want it to be thick cheesy. Just fat is what I want If I'm gonna have a couple of these slices right I want it to be thick So anyways one time a guy forgot about sending on a take this back I want it hot and I want it to be this anyway By the way for those of you guys that just tuned in here's what we're gonna be doing stick around in a minute We're gonna have four of our team members come in here. Each of them is gonna call a pizza joint local here and they're gonna call an order two pizzas,
Starting point is 00:24:32 okay? And we're gonna see how long it's gonna take from the moment they order to deliver it and then we're gonna have Papa John right here judge all the pizza by the looks by the box, by the taste, by the flavor and then we're gonna see what's gonna happen. So do not share this video with any of the local pizza shops. Matter of fact, let's give a location of what we are right now. This podcast is right now being done from Verro Beach. So if you guys wanna call the people in Verro Beach, we're gonna confuse you a little bit.
Starting point is 00:24:57 We're not in Indiana, we're in Muncie, Indiana. Yeah, we're in Muncie, Indiana. So okay, so at what point when you start Papa John's, okay? And I think it's 84, if I'm not mistaken, I think you start in 84, right? You start in 84, at what point when you started it, and it starts going through what it's going through? When did you say boys, team, gang, we got some going on here, you know, some's taking place. When did you realize you have some special? The psychology on this is fascinating. At store number one, we go from the broom closet to actually opening a restaurant. Room closet is, I told you, is doing 3,000 a week. We
Starting point is 00:25:37 put a store next door to the bar. It's a free scanning store and we put a sign on the door. Volume triple. We go from three grand to nine grand and we're like, that's it, we didn't know anything about marketing. We just thought if you had the best pizza, you'd win. Wait, wait, so you put what sign? We just put a pop of sign sign. We'd have a sign on the room closet. We had a, we passed out a brochure and say, in the pack of mixed lands, we didn't have any sign on the front door. We didn't understand that he put a sound in the front door. Sales are going to go up. Sales triple. Now we got the bar doing seven grand a week. Pool table is doing a thousand and Papa John's next door is new and 9,000 a week. We're off to the races. I'm all pumped. I'm ready to go.
Starting point is 00:26:22 I'm excited. We go down to Dominoes in which about three miles down the road and Grands Plaza. I walk in there. I'm, you know, I'm 22 years old. Sure. We're doing that. I said, what do you do in a week? You know, he said, we're doing 6000 a week. And I just basically looked at the guy and I said, we're going to kick your ass in the whole world Basically 22 years old how I thought With one store because we were whooping them in Jerusalem and Anna we were gonna beat them though But I thought that way which is crazy most people would be like I don't scared I was like no if you can beat him one one place. Why shouldn't you beat him in the whole world? Then let's fast forward to 2000.
Starting point is 00:27:07 We got like 18, 1900 stores. We're making, you know, $780, main bucks a year. And I'm going through people like shit to a good. You know what I mean? Because I mean, I'm not, I'm relentless. You know, I'm, I like the tenacity, the perfection. I'm on it. And we turned the corner, we're making 70 million bucks a year.
Starting point is 00:27:31 But in my mind, we were still broke. I was still back when dad's businesses were going under and they were turning off the water, turning off the gas, a year behind on the house payment. So mentally, I still think we're broke, even no, we're not. So got our coach, you know, I'm still working with guys like like the greatest one of the greatest guys in the greatest coach in the world, Tony Robbins who, you know, gives me advice. And so I've always had great coaches along the way. So I got this coach in 99. We're going through this and, you know, it's not.
Starting point is 00:28:02 And that's the nine. It's's not. It wasn't Tony yet. If it was Tony, I would have issues. I had. So, but I'm literally like, it's my way the highway. If you did do it my way, you know, I was bad. It was a bed envelope dictator with an attitude. So, $99.84, you're 62 baby, 22, you're 37 years old. Give or take, 37, 38 years old. 37 years old give or take 30
Starting point is 00:28:30 37 38 years old 37 years old, okay, and at this point are you wealthy? Yeah, we're worth hundreds of millions of dollars. Okay, so at this point you're yeah, I'm set I'm sorry, but I didn't I didn't it's still you asked Stone number one. I thought we were invincible. We're gonna be dominoes in the whole world here Where our story, 1800 worth, the company's probably worth a billion dollars. And I think I'm still broke. I mean, you know, because you're just, you know, you're that. That's the right mindset though.
Starting point is 00:28:53 If you want a little bit of that, but you don't want to be, Dennis Robman operates out of the state of fear. Jack Nickless Tiger Woods operate out of the state of self-esteem, you want to operate, you want a little bit of fear. You don't want to be complacent, but you don't want to be that running the show. You want solid sense of self-running the show. So I got this coach and this guy's tough.
Starting point is 00:29:16 I bet I can care because, you know, and so he says, looks at me, he says, you're worth hundreds of millions of dollars, I go, yeah, he goes, Vietnam's over. I said, what do you mean he goes, Vietnam's over, bro, I said, they're not going to turn off your lectures. They're not going to turn off your water. They're not going to lose your house payment. You're not going to lose your house. Vietnam's over. You need to wake up. Hmm. I just stuck.
Starting point is 00:29:41 I was like, shit. Was that good council? I was a good council. Vietnam's been over since 1999. So so meaning in other words, let. Was that good counsel? I was good counsel. Vietnam's been over since 1999. So, so meaning in other words, let me interpret that to see if that if I'm processing this properly, you stayed in wartime leader mentality for too long rather than learning how to be a peace time leader since war was already done and you can figure out better things you need to do to take the company to the next level.
Starting point is 00:30:04 Was that kind of what you're saying? I think I learned that you can operate from the worst in you a fear or you can operate from the best in you. His words would have been a dictator versus a statesman. You know combative, collusive versus cowardice. I want to know with this guy name name guy or knows you well know no nice Was in author or no, I don't know if he had a book or not. I think he's got a book. Okay cool Cool, so he's given me that mindset so did it hit you and did you receive it or were you still fighting him when he told you that? Well, you're like I know what it just it was the finally the button clicked
Starting point is 00:30:43 It just, it was the finally of the button clicked. It just clicked that, okay, you got store 1800. Nothing wrong with going to store 3000. You make a great product, you've made your point. Now just keep, it just went from, they're gonna turn off electricity. I'm gonna lose the house to, look what I can do to humanity with all this resources and good. What it really changed was the culture,
Starting point is 00:31:08 where we always had a culture of integrity, quality, authenticity, win-win. We always had that in place, but we started to really obey a natural law, and natural principles. In fact, our GoLab program was based on principles, universal law of mutual respect, kindness, thoughtfulness, win-wins, compassion. We really changed the company from a transaction-based company to more of a people transformation company. And that happened in that old one, old five time period because that's when John changed, you know. And that
Starting point is 00:31:53 was the most fun I ever had was really coming back in 0809 till 16 and 17 that was the funnest run that was see From 84 to 93 was survival just survival. I mean biological Yeah, you you eat which you know 10 years of just trying to survive just trying to survive. What's your schedule like during that time? What are you doing? Oh, you're working? You're working 12 to 14 hours six days a week and you're working a half a day on Sunday We did take a half a day. We would cut out a one or two on Sunday By the way, that's from a CEO founder who also had a similar struggle story
Starting point is 00:32:32 That's like the kind of mindset you're like all right But what kind of I mean hours of you've been sleeping by the way by the way This is why some people hate capitalism Because who the hell under right mind is willing to listen to this message and say you want me to go 12 to 14 hours a day Six days a week and half day on Sunday for 10 years. Now I'm good, bro Totally get it, but there's a reason why the man sitting here is a billionaire. It's not easy to do that It's a very very lonely and it's for hearts. Okay, so 83 is survival your long now
Starting point is 00:33:03 93 we go public. We go from where we can't hardly get $3 million loan from National City Bank in Kentucky. Go over Kentucky, $3 million. What was your unit up when you went public? Do you remember? Like, 30, I mean, it was a good unit up. Okay, good, yeah.
Starting point is 00:33:19 Two where the companies worth $200 million. I think it was June, June 26th and 93. We go from where I didn't have five grand to go on vacation with family to now I'm worth $100 million, one day. But I still felt broke until we really turned on the measurement system and the new culture in 0304.
Starting point is 00:33:42 I didn't, we were successful. We made a lot of money. We took the stock from $13 a share, if you look at pre-spit, pre-split, probably $130. 10x. Yeah, easy, maybe even more on a lot of times, we split the stock so many times. But it was from the fear of failure back to the 99, 2000 story. It was like I was doing it because I was worried about going broke. So 20 years you're going with this feeling,
Starting point is 00:34:07 what was the first night you slept? What you slept? So 84, you're doing this, you're starting it. When did you really sleep? Because there's a difference between sleeping and sleeping. I think, you know what I'm asking? I think 99, 2000 was 16 years. Where I really kind of went okay. I can
Starting point is 00:34:28 I can get a good night. I think that yeah, I mean I definitely slept better Okay, this is this is where I got an interject here for a second You're saying for 15 years. You didn't even sleep. No, not not didn't sleep That's not I didn't say not sleep. I said sleep good. He said this was the first time that he really Got's a good night's sleep. Well, this goes back to your point. But the capital, what it is to sleep with that level of fear
Starting point is 00:34:52 and paranoia and someone's after it and what if we go out of business, it's a different kind of sleep. But I'm asking, that's what I want to tap into and understand that nature. And by the way, here's a crazy thing. Even after you get the 100, 200, 300 million under right, because you've been in that state for so long, you still don't know how to snap out of that state.
Starting point is 00:35:10 At least that's my experience, yourself, 16 years. Well, we measure the sleep every night, so I'll probably know more about sleep today. Yeah, ora. But the war rings, but if you read the book, why we sleep, George can do is read the first page. The bound of things that happen when you sleep are as far as repair. I'd say I slap, but really not,
Starting point is 00:35:35 when you're in a state of fear, you're in the reptilian part of the brain. You know, we call it a brain regression, flight or fight. And you know, you're, you're repair it to your body's done in the North Horpox cortex the frontal lobe of your body And I think goodnight sleep is more about getting in the frontal lobe of Don't think that if you don't spend the world the world ain't gonna spend A position of okay. I'm in this for everybody to win. I'm in this for the better event of humanity.
Starting point is 00:36:08 I'm in this, the better my community. I'm in this because we're proud of what we serve. I mean, there's a higher level of consciousness that come when you operate from a position of compassion, thoughtfulness, then when you're operating because you're afraid you're gonna get broke and you're counting your money every day.
Starting point is 00:36:29 So, but by the way, if you're watching this right now, in a few minutes, we're gonna call four different pizzas and we're gonna order two pizzas. It's gonna come in here, we're gonna time to see what delivers on time. And Papa John's gonna give us some feedback on this pizza, how it tastes, how it looks, the design, the whole nine.
Starting point is 00:36:42 And we'll do that once the live hits the number 35, which we're getting very close to, and you hit that and give it a thumbs up if you're enjoying this podcast so far. Subscribe to the channel, but I want to go back to this year. So, okay, at this point, just to put things into perspective. 2000, so 84, 16 years, you talked to this man in 99, 16th year, you're able to get some rest, you're enjoying yourself a little bit more now. So are you kind of sitting back and saying, I've been working in the business so much, let me see about working on the business, where do we want to go next?
Starting point is 00:37:12 Is that kind of what happens next? Not exactly. Remember Christ said 12 disciples and to preach the gospel. And up till about 888 and 9, there was 10 12 of us that we could get out and preach the gospel of what Papa John's was all about. Remember we talked about crock Sanders? There's a culture, a methodology, a process, idiosyncrasies, and every kind of brand that are intuitive, instinctive that you have to learn We got about 17 1800 restaurants in 97 98 and we lost our quality There's simply too many restaurants to go out there and check on that we did it and so
Starting point is 00:37:58 While we started getting John and head screwed on We started moving things from a culture perspective pretty positive Our product quality it suffered and this would have been really the second time that the product quality had gotten away from us so we had to terminate the CEO in 2000 and Figure out a way who was a CEO. I don't say no No, so you're joking. It's not you. It's somebody. CEO. Also, when did you stop being a CEO? We stopped in 2000. Oh, I'm thinking you stayed CEO the entire time. Oh, chairman. Okay. So you stopped being a CEO in 2000. Yeah.
Starting point is 00:38:35 Okay. So your audience, you had a founder, originates a concept. You got a CEO who runs the whole organization. You've got a chairman of the board, who runs the board, who the CEO reports to, and then you got a spokesperson, I pop a jot. So I carry sometimes four hats and sometimes like today, shareholder and founder two hats. So the quality. Who's the most important out of all those? Because that's the questions I had. The question. CEO is number one. It's not no. I have my opinion, and I'll let him answer, but I don't think it's even a question. I think the C.O. with the founders methods and ideology,
Starting point is 00:39:16 assuming the C.O. has the right mindset, is a quality mindset, not a production mindset, and knows how to get the right people on the bus and get them in the right seats. So anyway we're over tired in 2000 and we couldn't figure out how do you measure a million pizzas a day and we fought we worked on that for almost a year and had it to made a supplier out in Modesto came in the Kentucky and we set up till two, three in the morning and figured out you're never going to measure a million pizzas a day. But what you can do
Starting point is 00:39:54 is measure 65,000 a year in poll like you do an election. And we set up a program to where we had pictures and service and stopwatches in 40, 50,000 homes throughout the country so we could monitor the product quality and service. Now, it fundamentals in a business are like staying fit. You got to do your emotional, spiritual, and physical pushups every day. You saw those products, the product came in from Jet Speeds and Papa John. You saw that when you came in. To get that Papa John's product quality, which was probably a six or seven, back to when I left almost a nine or 10, because you're never going to
Starting point is 00:40:34 get to a 10, but you've got to be above an eight, would take a year and a half wear and tear on me to get them back in shape to do that. That's why I thought it's so hard. The first two years years don't do this Don't let this regime come in here and destroy your product quality and the service because once you guys lose once you get 80 pounds Overweight it's awfully hard to get back in shape. So we fixed the business from 0 1 0 5 We had the culture lined up had the measurement system lined up for back to quality Stock went from 10 bucks back up to 40 bucks were on a row we had another CEO he comes in first thing he does let's
Starting point is 00:41:13 quality soften make sure the guys in the C suite get their stock options the people the stores get screwed starts making money on the food service so So, 0809, got rid of him. Came back in stock 680 a share. And that's when we had, that was down from 40 at the top, 40 or 50 from the top. Now to 680 a share, this October, November of 2008, came back in, but now we have the lessons 99, we have the culture in 2000, 2001, and we we have the lessons in 99. We have the culture in 2001, and we also have the measurement system. So within a year, year and a half, we have we're back on top, we have our go-left culture,
Starting point is 00:41:52 we're running our business on principles, we got great product quality, great service, we're the number one place to work in Kentucky for six straight years. We win ACSI quality world award in the pizza category where were 18 19 years only restaurant chain to even compete with this That was better was Chick-fil-A and so now we took stock from 680 in 2009 to when I stepped down in 16 to 80 bucks a share Wow
Starting point is 00:42:18 13 for yeah, 13 full so let me so let me ask you this question and I'm curious on what you're gonna say about this how much of it was the new seals you hired that weren't capable of doing the job and how much of it was the fact that you stayed as the chairman It was very annoying to be reporting to the founder because it can never be as good as you so you were always kind of almost not helping them out You were not because sometimes you can get in the way as the founder of the new CEO that you hire. Yes. Yes. And yes.
Starting point is 00:42:53 No, I'd prefer enough for you to say that though, you know, if you're saying that. Yeah, it's, it's, it's a toughy. We, how do you find the right man to marry your daughter? You know, it's like, like, it's your baby. We groomed a guy between myself and the president CEO, the president CEO, Papa Johns, is Rob Lynch. And the, and the, and the, the coming is in worse shape than it was when I was there at 680 shares, as far as product quality service. Today, it's your same to it. Oh, I mean, it's, it's, it's, it's, it's, now I got a black cloud over, it's got a desk bar. I mean, why do you touch that stock at 85 bucks a share when the product is bad.
Starting point is 00:43:31 The service is bad. The franchisees are not making the money they were making. Their traffic cancel is down. They you international cops negative eight. Russia. It's in the tube. UK's in the tube. China wouldn't, Taiwan hits is going to be in the tube. I mean, there's nobody building stores in the US. You have no growth. If you take their Philadelphia, French as the two years ago, we're going to build 49 stores in Philadelphia. That guy's gone. He's not going to open these stores. The guy they signed up in Texas Texas getting right open 100 stores. I don't think he's open to any. Traffic counts, they've got, brag about 18 million new customers. Traffic counts are like negative hypothetical,
Starting point is 00:44:14 46, 8, 10, 12%. You know, if I was an analyst, I would say, give me the market is going to grow in outside of Russia, Poland, Germany, UK, China. How come international comps are negative eight? How come UK is in the tank? How come your traffic count in the US? You've got all these new customers is negative. How come you've lost the ACSI award last couple of years? How's your franchise doing in Dallas?
Starting point is 00:44:41 How's they doing in Pennsylvania? And by the way, how much money did your corporate restaurants make in August? Just ask a question. What are your transactions? What are corporate stores made in August? If they would answer that question honestly, I bet the analysts, I bet they'd run for the woods. Well, I'm glad you're being very gentle
Starting point is 00:44:57 about the way you're putting them on blast. It was very, you know, the way you went about it. If they're listening to it right now, the founder who started this company, he's calling out the product today with Papa John's, which we'll find out here in a minute, when we ordered, because it breaks my heart,
Starting point is 00:45:12 because I've been, I've been, that's a cost of, yeah, the cost of, it's a cost of, a cost of view, Papa John. When you're saying all this, essentially kind of throwing your namesake in the mud, are you disgusted by it? Is it upset you?
Starting point is 00:45:25 Or you're like, well, you know, when I was there, and maybe you're more proud of what you were able to accomplish, like, how do you feel basically saying everything you just said about the company where it's at now? We've been through this now three times. Where every time I leave, they get away from the principles, they get away from the quality, get away from their service,
Starting point is 00:45:42 get away from their transparency. But, so is there an emotion that this is? There's an emotion. What's that emotion if you could put a name to it? First of all, you hurt for the employees. Because when this went down, this started three years ago, four years ago. And they don't care about the employees.
Starting point is 00:46:00 And we're not in the pizza business, we're in the people business. I mean, there's three, four hundred Families in Louisville that just got left hanging because they just picked up went to Atlanta All the good Employees that they were there 10 15 20 25 years are gone So no regard for people and the thing that I tried to do is I tried to save the employees. I tried to save the franchisees And employees I could it was they just moved so quick. You know, they didn't care. And they wanted to cut GNA.
Starting point is 00:46:29 Franchisees, I've been telling them for some time, hey, pay attention to your food quality. We've been through this. We've seen this movie before. You get your service. And then COVID came along. You got a monopoly. Got a captive audience where people are sitting at home,
Starting point is 00:46:43 consuming alcohol. You can charge a higher number because people are trapped and they got free money and tidal months. And so this last two years, they've had a free ride. That's the worst thing that could have happened that Rob Lynch, the CEO of Papa John's because he thought it was easy.
Starting point is 00:46:59 He and, he got caught flat-footed. And now they let the product, the service lift, service lived Amage slip what they should have been doing the last two years is getting ready for this day when Covid's gone and we're back to reality they got caught flat-footed and now they're in a you know The spiral downward because the reason we just mentioned by the way the same could be said for everyday Americans that were every all the entitlements you you talking about the stimulus that you're getting the free free money that was going out there. People got lazy and then obviously that you see what's happening now. We talked about this February March of 2020 on the interviews. The thing most dangerous about this is the psychology habits are formed in 18 days. It's litified in 44 in three months.
Starting point is 00:47:43 It's a lifestyle. We've been sitting around for three years with free money. I worry about the psychology of getting free money and not have to make a contribution. Socialism is taken from people that produce and rewarding to people that don't produce. That's what we've been doing for three years. Well, we know it doesn't work. It's an idea that it comes out of a place that's never been proven. No one's ever proven that this system works.
Starting point is 00:48:11 An America-approved, no system has provided better innovation in the world than the concept of capitalism. No country has done a better job doing that than we have. So they can give to argument as much as they want. Hey, Pat, before we transition, I really want to get your feedback on that initial question I had. He said, you said, oh, there's no question as to who the most important is. I asked CEO, founder, director of the board, the spokesperson, the president. You said no question. I did. And then he answered, I think you said the founder and the CEO of their envisions in line, visions in line.
Starting point is 00:48:46 What was the answer? None of these is as, okay, who's got a tougher job? Biden, Trump, Obama, Bush, Clinton, Reagan, or Washington. Washington's not even a question about it. Who's got a harder job, you know, Tim Cook or Steve Jobs and Wozniak? It's not even a question to see the founder. The founder has, it's a very, very, it's very, very emotionally taxing. And not just on you, on everybody in your family that's
Starting point is 00:49:17 involved with you, your spouse, your kids, your everybody. A founder's life is not a sexy life. It's just not. That's just a reality of it. There's nothing sexy about being a founder while you're a founder the first 10, 15 years. Said he got no sleep. No, but it's not that. It's a very honorable profession. It's a very honorable position to be in, but it comes with a lot of burden. It's not the most people think, oh, look at this founder,ry's worth what he's worth Oh, yeah, go ahead do it again Well, matter of fact, if you do it, I'll give you twice as much money as you make it go ahead and do it go see
Starting point is 00:49:49 This is what you some this is what you summarized in your 90 second video the life of an entrepreneur, right? It's not for everybody So when you run it you know when you run into if when I go and run into somebody It's got a military unit form on I'll say thank you for your service when I run into a cop I'll say thank you for your service if I go to into a cop, I'll say, thank you for your service. If I go to a restaurant or a small business where the owner is there, I'll say, thank you for your service. And so what do you mean by?
Starting point is 00:50:12 I was never in the military. Yeah, but you're running a business and you're creating jobs. And because of you, I get to pay less taxes because these people are getting paid by you not by taxpayers like me. Thank you for your service. So more people should stop by business owners and tell them,
Starting point is 00:50:26 thank you for your service, because it's not an easy job. It's a very hard job to do. Thank you for your service. Yeah, there's no question. By the way, at the peak, how many pizzas were you guys selling at the peak? Peak peak when you were there, how many were you guys selling? I think we were right at a man a day, 360 million pizza,
Starting point is 00:50:41 something like that. Million pizzas a day. I know it was a crazy number one Super Bowl Sunday the last year I was there. I think we did $20 million or 20 man. It was a crazy number. 20 million. I wasn't 20 main pizzas.
Starting point is 00:50:53 Maybe there's 20 million bucks in one day. That was the like, yeah. That's intense. We used to do $200 a day and thought we were rich in the broom closet. But that's a cool thing. Yeah, it doesn't matter. I mean, that's the story.
Starting point is 00:51:03 So look, let's address one thing. We're about to order the pizza's here in a minute, and then I'm going to go into some of the other issues that we got. But let's address one thing. So, all of a sudden, one day, I'm looking at the new saying, you know, Papa John is stepping down. Okay? Hey, he's resigning.
Starting point is 00:51:20 The board is asking him to resign. He's choosing to resign. All that mess that took place. Then I said, how did this just happen? This doesn't make any sense to me for what happened. So America, we know we're all about innocent until proven guilty. Sometimes the media is more about guilty until proven innocent, which they take a different model, than innocent until proven guilty.
Starting point is 00:51:43 I listened to the recording. I listened to the 54-minute listened to the 54 minute call, whatever the 54 minute, I think the 54 minute zoom or call that they had, I listened to the call that they had, I listened to their conversations, I read the menus, I went through it to just kind of see for myself. Why don't you take a moment and if you don't mind, share, what happened the day where you were essentially forced
Starting point is 00:52:04 to resign from the company? What led to those events? I think I knew something was up. When you run a business, you got pretty good intuition. run a business, you got pretty good intuition. And they exacerbated the Obama comments. NFL, I said, they just saw it to the owners and players satisfaction. They painted that in the kneeling somehow. I mean, they just kept doing it. And I'm like, in my company, would never step in and say, well, that's not what he said. Just read the transcript. Unfortunately, everything I've done, there's a transcript. And, um, and, and there's no history of, of race or no history of not treating everybody with kindness, with love, compassion and respect. But I felt something coming that was going on behind the scenes,
Starting point is 00:52:59 but I didn't think it was an inside job. I thought it was coming from the DNC or from the outside, end up being it was a combination of both. But when they said, they set this up with a laundry service and laundry service linked to a false narrative to what I said, actually what I said was the anti-racist. And they painted his racist mischaracterized it. The thing I asked the board is, I said slow down.
Starting point is 00:53:30 I can remember this coming down on a Tuesday. We had a board meeting. I said just slow down. Let's make sure you all know what I said. You know my heart, you know there's no history of this kind of mindset, behavior, feelings towards anybody on prejudice. And I couldn't get the board to slow down.
Starting point is 00:53:50 So Wednesday, they said, hey, if you would step down as chairman, then that would solve the problems. One of the board members, Sonya Medea, called me the next day and said, you know, by stepping down as chairman, you saved the company. This is on a Thursday. And so I stepped down more to just kind of let things settle down a little bit. And then on Friday, they said, we're
Starting point is 00:54:16 going to have a emergency board meeting on Sunday. And then Saturday that week, so less than six days, we went from where Chairman, Principal Shareholder, Founder Spokesperson, to where that Sunday they actually kicked me to the street. Now that I was lowering my chairman, that wasn't even in the office and I lost my employment agreement. So I think the thing the lesson there is as a company in corporate board member you have a fiduciary duty to do an investigation set up a committee and do an investigation and get to the bottom of what
Starting point is 00:54:56 happened. This board because I think I had some board members on board I know I did that had self interest that wanted me out. One of the directors Mark Shapiro, the other director Steve Richie, Mark Shapiro got a 10 million dollar package and got the $40 million marketing business after I was asked to his chairman. And Richie got a $6 million dollar in your package because we were getting or determined eight him for the reasons we talked about. So we had two board members that were kind of on the inside, had a weak board, corporate board. They really didn't understand the business.
Starting point is 00:55:30 I think they bought it into a bad bill of goods with Mark Shapiro and Steve Richie, and they overreacting due to their corporate duty and just did a tremendous of damage to the brand, but not getting to the bottom of exactly what I said and not having some tremendous of damage to the brand, but not getting to the bottom of exactly what I said, and not having some kind of defense in. And by the company not having any defense, and not taking a position to support the founder, they're complicit. Yeah, and you know what's interesting.
Starting point is 00:55:57 So I dug into this because sometimes as a business owner and you got strong opinions and you're vocal about it, you gotta be careful because you're a target. And I'm somebody that runs businesses and you got strong opinions and you're vocal about it. You got to be careful because you're a target. And I'm somebody that runs businesses and I have strong opinions. And you know, there are a lot of people that don't like that. So for somebody like me, I said, let me take you as a case study. And I'm going to look at, because there's many case studies like yours. So let me take him as a case study.
Starting point is 00:56:18 So in 2012, I want to say you're at an event and you made some comments about affordable care act on a class on entrepreneurship and a shareholder conference call You said that you oppose ACS because your best estimate was that Obamacare was gonna cost you around 11 to 14 cents per pizza Okay, that's what the article wrote about you with what it says Look at the context. You kind of just did a little bit with what they did. I said delivery charge is 250, 275, or pizza. Mama cares only 12 or 13 cents. It's not a big deal. We can absorb it.
Starting point is 00:56:53 I disagree with it, but it's not a problem for us because of our volume and the amount of transactions we have. Yeah, but what my point is, a businessman has to look at these numbers. Like you just said, like, garlic costs 9 cents cents and if we're doing 20 million a year, that's 200 million. That's a real money if you're doing some number like they say 365, let's just say you do 365 million parts, you know, pizza's per year and each pizza has one of those garlic sauce, 9 cents, that's number that you got to look at.
Starting point is 00:57:23 You said, here in the 30 million and garlic sauce believe well it's on how many they do if they do three sixty five it's more like you know thirty five million not yet thirty five million bucks in garlic so but but you have to understand if you're uh... founder uh... in your the spokesperson yeah and if you say listen if my costs go up i just passed monolic consumer the left will tack you for saying what i just said And if you say, listen, if my costs go up, I just pass them on to the consumer. The left will attack you for saying what I just said. But guess what?
Starting point is 00:57:50 If you're in the business, and the cost go up, you pass it on the consumer. I mean to you and I, it's common sense. It has to look like right now, California. I don't know if you saw in California, by the way, I'll tell you what I see, just so you know I'll let you know. So one of the guys shows up, your guy runs a restaurant in Mexican restaurants in California. He's got 38 of them, okay.
Starting point is 00:58:12 So he said, did you hear about the new law that just passed for restaurant chains with over 100 locations? I said, yeah, I heard about it. So he says, this is going to impact us. So let me take a look at it. So I'm looking into it as well. They're raising the minimum wage. Did you see the number? They're raising the minimum wage.
Starting point is 00:58:26 $22.00 in California, poor employee working at a restaurant that's got 100 chains or more. If it's 15, going to 22, that's a 50% increase in restaurants margins generally are what three to five percent if a burger's four bucks Overnight at six dollars. So if the customer says I can't believe these guys are raising it It's not these guys raising it is $22. That's the minimal wage that the price is being paid Okay, so the guy that the business owner has as he's like pat how do I handle this? I said you have to handle it by being prepared for So you got to raise your costs and tell the explain to the customer Here's what we have to do because he's simply having a conversation with the board to say, this is what it's going to cost us.
Starting point is 00:59:10 I'm not offended by this. I'm expecting a guy to be talking about this because if you don't, maybe you're not the right guy to pay attention to these types of costs. So then next is you were at the Romney deal. And I think you something happened with Romney at a fundraiser. He hosted a fundraiser for Romney in May of 2012, and you've said good things about Trump. I think you contributed towards him, and then there was some things that was in 2017. And then right afterwards, this event takes place, right, with your situation.
Starting point is 00:59:37 So I said, let me go read into what you said, because believe it or not, I thought this entire time you said the N word, okay? Do you know the, the, the, the end word, okay? Do you know the story with how the, did you listen to the recording? I did, I did, I watched the whole thing. There's a Colonel Sanders reference. Yeah, so I think it's important for an addressing. Yeah, so it was, you know, in 2017 on an earnings conference called, the NFL was hurting and more importantly,
Starting point is 00:59:59 by now resolving the current debacle in the NBA players, NFL players, satisfaction, NFL leadership has heard Papa John's shareholders, okay, fine, it's a call out to the NFL, they're not gonna be happy about it. This should have been nipped and about a year ago, fine. And then it says, Papa John's founder used and award on a conference call, so what? So what's the context here?
Starting point is 01:00:19 Then you see here the recording questions in the first place because you know it wasn't intentional with sensitive, but the award was even kernel sanders called blacks. Then you don't say in word, you say the actual word, and I'm like, I've never used this word before. So then it goes back in the marketing agencies recording comes back on what they were trying to do to get them down, and hey, we just have to get them
Starting point is 01:00:44 to speak the truth and, you know, want them to write down bullet points and let them go. And anyways, the guy named Jason Stein is saying what he's saying. Then you're kind of watching us and, well, look, these guys were not necessarily coming from a place of trying to help you as a marketing agency. They were kind of coming from a place of seeing, hey, what can we do to you rather than help you? But to the market, unfortunately, in today's times,
Starting point is 01:01:06 all they see is this guy must be a racist. And for me, this is how I view it. If let's just say you're somebody, we go to a bar and all of a sudden you have a drink and after a drink, you look at a guy, he says something to punch him in the face. I'm like, what the hell was that all about? Then I call her on some of your friends, and she said, oh yeah, Adam's known for that. What do you mean Adam's known for that?
Starting point is 01:01:29 Adam does that all the time. Seriously, yeah, one time we were in high school, he did this to that guy. One time we went to a club, he did that to that guy. I can tell you, I've seen Adam do that 20 times. Well, guess what, there is a trend. But if this happens on a call like this in 2017 and you've been in business since 1984,
Starting point is 01:01:48 how many total W2 employees have you had all these years? How many people would come out and say, yeah, he called me that as well. He used that word as well. He would do it. See, that's the investigative journalism that doesn't go that deep to show that and then all they do is people jump to conclusion and boom.
Starting point is 01:02:04 Now you got somebody that's not running the brand which all of us if we watch Sunday football who would you see you would see you know yeah so the fact that he's sitting here but but there but there but there is a point here for somebody that's gone through it yourself that's gone through this situation here we had at an event I hosted last week in uh... not like was a last event I hosted last week in, not last week was last week was last week. Last week we had a trip, two weeks ago,
Starting point is 01:02:28 I'm sorry, 10 days ago, we had an event at the diplomat. And we brought Chas Pomentary, who did the one-man show, Bronx Tale. Oh man. We had Robert Kiyosaki there. We had the number one illusionist in America, good friend of my Frederick, this silver there. We had Kevin Connolly from Antaraj, the show Antaraj.
Starting point is 01:02:44 And we had Andy Fasthau. I don't know if you know who Andy Fasthau is. Andy Fasthau is the former CFO of Enron, who went to jail for eight years. And he had 100,000 employees. Everyone's like, why would you invite Andy Fasthau? I said, I'm trying to keep you guys out of jail. You got to pay attention to account. You think this is just making money?
Starting point is 01:03:02 So he came up and this is his opening talk. One of the best talks you'll see. He says, this is just making money? So he came up and this is his opening talk. One of the best talks you'll see. He says, this is me. He shows the magazine. Your practice, I was recognized as a CFO of the year. The next year, this is my personality ID card. One year I'm the CFO of the year, the next year I'm this. And he tells his own story.
Starting point is 01:03:22 So for some people that are becoming, you know, maybe they have a business brand and they're not low key, maybe they have a following, maybe they have a voice, maybe they have some political leanings, maybe they have some strong opinions. What feedback would you give to other founder, CEOs, and entrepreneurs to be careful with in a climate like this where everything is so, you're walking on X-shelves
Starting point is 01:03:43 and it's a cancel culture type of an environment. What feedback would you give to operators like that? I think several. One is people always usually asking their own acting their own best interests. You have a board of directors that hired a CEO, that had an agency that sets the founder founder the face of the brand up and Betray is a false narrative. There's a racist Who in the right mind Tell me how that's in anybody's best interest the shareholders franchise these employees the founder the board It's in nobody's at best centers unless you're Washington and you want it ahead of the DNC because you know I'm involved with a lot of things that involve entrepreneurship
Starting point is 01:04:24 I mean so from my perspective I wanted to go ahead of the DNC because, you know, I'm involved with a lot of things that involve entrepreneurship. I mean, so from my perspective, there's no way I could have seen this coming because you wouldn't think back to the inside job that people would act in something that's so far in everybody's worst interest. The second thing is the, okay, I'll set up, false narrative, shouldn't have repeated
Starting point is 01:04:44 Colonel Sanders, but the intent, it's a good hard. And you know, slurs are in the end of that. It's all about what you men and what you felt. And there was no nothing but love and kindness in the history. There's no history, this kind of repeated offense. There's no priors is what you're saying. Of course not. But let's get the two inch of violin offense. There's no priors is what you're setting. Of course not. But let's get the two-inch violin out.
Starting point is 01:05:08 Let's do a 10-second pity party for John. Now let's get on with life. Because the universe always works for me. It never works against me. Sometimes it felt like, now why I had to go through what I went through to get to where I'm sitting here? I don't know, but you got to take that position.
Starting point is 01:05:24 And I look at California 22 bucks, I look at Ukraine and Russia, I look at this labor market. For some reason, it was my time to get out of that situation. I wouldn't have done it that way. I'd have given a decent burial, but it wasn't my choice.
Starting point is 01:05:44 They overracked it, they panicked, they did a lot of damage, and it's way. I'd let I'd give it a decent burial, but it wasn't my choice. They overreacted, they panicked, they did a lot of damage, and it's done. It's done. They will be held accountable. So I think moving forward, you got to go, okay, what did I learn from that? And the learn, the thing is in your 90 second tape, you know, you wake up every day and you make it happen. And so I don't know what the universe has in store for me. I can tell you the four principles, the four characteristics as me that I want to have. But that other opportunity to come along
Starting point is 01:06:13 and we'll do something bigger and better for humanity that's better than the bar, better than the pizza. And you know, my four criteria are it's got to be in my soul. It's got to be part of it. It's got to be part of it. It's got to be authentic. It's got to be real. It's got to be truthful. Two is it's got a better humanity.
Starting point is 01:06:30 If I'm not better than my fellow man, that's why I hated the bar. Pizza was fun, it brought friends and family together, but it's process food. Let's face it. I want something that's going to improve humanity. I want something that can scale up because I like big stuff. I like making an impact. And fourth is it's's gotta be sustainable. I don't wanna be feeding ever much.
Starting point is 01:06:47 So until I come across those four things that are in my being, in my fabric, and my soul, then I'll just have to sit tight and be patient. Remember, I'm an entrepreneur, I'm allergic to patients. So this is very difficult. This is it for three years, and I do a whole lot of anything, but I'm doing it. Can I assume what you have been doing?
Starting point is 01:07:05 When you were going through all this, permission to speak freely here, you didn't look your best. You were probably 30 pounds heavier, 40 pounds heavier. You look great right now. So I assume you've been working on yourself inside, outside, emotional, physical,
Starting point is 01:07:21 all that fun stuff. People kind of go, you know, when this went down, did you hit rock bottom and answer it? No, because the people that did this, I loved them. I loved them and I protected them. And I mean, I made them all multi-mainters. This went down July 18. It wasn't until January, February 19,
Starting point is 01:07:44 where I finally had to come to grips where they really did do this. People that I really care about, really, it was so painful to see that I would just go blind. I wouldn't see it. And that was the hardest moment, I don't know, January, February, March of 19, whereas these people really did this. I mean, they painted me as a racist.
Starting point is 01:08:07 I mean, can you imagine being the founder, the spokesperson, taking that thing from 640 to share to the company's worth 3.5 billion, and the people that are around you, they're supposed to be protecting you, hard and H.C. and ZGUP is, I didn't want to see it. And so you had to get back to get out of denial and get right back to they did it now
Starting point is 01:08:27 From there you keep harping on it Your anger your jealous your vindictive. Well shit. That's no way to go. So you just got to kind of go all right I forgive them, but I didn't forget their name You're whatever you're wherever you're at question about and you And you just move on and you just start trusting the universe. You trust in a higher power and you just know that there's something bigger and better line ahead. You know, pizza. When you hire pizza employees, they don't have MBAs.
Starting point is 01:08:58 They don't have, they hire people like me. Like when I was 18, I'm worried. I'm going to be working at places like that, right? So I'm not somebody. I'm Middle Eastern. So pizza people hire what? Minorities. That's who you hire.
Starting point is 01:09:08 So you've had many, many, many, many chances to offend those communities. You haven't. It so happens that you do that in that sense. Now look, for us, I don't think in any context it's to use that word. Just the other day, I'm playing a video by Fat Joe and I was uncomfortable because he kept,
Starting point is 01:09:27 I'm like, well, it is what I listened to today, I'm working, I would eat in the morning, six o'clock in the morning. You know what, I'm listening to the workout? Who do you think I'm listening to and I'm working out to? I'm listening to troublesome, I'm listening to life goes on, I'm listening to all I need in this life is sin, is me and my, I'm listening to hit them up this morning.
Starting point is 01:09:46 I'm working out and I'm sitting with Jim Bo and we're working out, right now. Some people say, you lost your mind. Gets me going at the gym. Now, so sometimes we around it, but I'm glad you were open to talking about that. Appreciate you for doing not being a good sport about it because, again, in business nowadays,
Starting point is 01:10:02 what I hear a lot when we're doing consulting with different folks, this is starting to become more of an issue today than before. So it's constantly coming up. Yeah. The two things that I'm most thankful for going through this, for some reason, the public knew this was dirty pool. They knew this had a stint. They never bought into this whole story.
Starting point is 01:10:22 They didn't buy it in the job. And I mean, usually the public is kind of goable. And the second thing is I have a tape. I have to tape the dumb asses left the tape front. And I have the tape that says, you know, we, you know, we basically hope he gets out of the pasture. We hope this guy gets screwed because we're part of it. So I'm we got him by the throat. They set me up. They mischaracterized what I said. They reversed theacterized what I said
Starting point is 01:10:49 They reversed the intent of what I said and the public never bought it in the first place So how lucky am I? Well, it's based on that I think that's the best transition to see let's see how their pizza is doing So Eric if you want to bring everybody in here real quick We are going to do a social experiment right now a social experiment that we just thought about last minute If you guys want to head in here and don't break the bank's vault door, okay, so what I would kneel. Kneel has entered the building. So everybody come over here, come around, come around. Natalia, come on Natalia, who we got Rob is well in his suit today. So nice to meet you. How you doing?
Starting point is 01:11:20 Oh, I recognize this girl. I recognize this girl right here. How you doing? How you doing? How you doing? Natalia. So here's what we're going to do. Here's what we're going to do. Rob, I asked you to get numbers to four local pizza joints. OK? Right? We said four of them. Yep, we have four.
Starting point is 01:11:35 So each of you is going to call one of them simultaneously. You're going to step out and you're going to, we're going to time it. I'm going to give you the time on when you called it. OK. OK, you're going to get the number ready to call and you're going to tell us who you're gonna we're gonna time it. I'm gonna give you the time on when you called it. Okay. You're gonna get the number ready to call and you're gonna tell us who you're calling. You're gonna order a regular pizza,
Starting point is 01:11:50 a pepperoni pizza and the works, right? Is that what we agreed on? John, those are the two we're doing. Yeah, what do peps and the works? Okay, peps and the works, okay, that's what you're doing. And then we're gonna wait to see how long it takes to come, we'll time it, Eric. As they come in here to the front door,
Starting point is 01:12:04 somebody's just got a time at 32 minutes, 28 minutes, 26 minutes, 59 minutes, whatever the time's gonna be. Well, hopefully the podcast will be going up here and we'll judge this pizza by somebody who's been in this space for quite a while. So he kind of knows the pizza game will. So the moment we say three, two, one. First of all, who you calling?
Starting point is 01:12:22 Natalia, who's yours? I'm calling pizza. Okay, so you're calling pizza hot? Papa Johns. Papa Johns. Dominos. Dominos? Jets.
Starting point is 01:12:30 Jets. Get your phones ready, everybody. On three, two, one, I'll let you know to dial. Three, two, one, dial. From, from, from, from, from, 23, you guys can step up. You guys can step up. You guys can step up.
Starting point is 01:12:39 You can go place your orders. And don't mention a guy we know, uh, named Papa Johns, okay? Right. Right. All right. Three, twenty three. Hey, no, good to see you, buddy. place your orders and don't mention a guy we know name Papa John okay Hi 323 it's hey nail good to see you buddy 323 it is to see how long this is gonna take what you say Are they already calling? Yes, okay sounds good. All right, so let's get back into this here today Um, do you still eat pizza? I eat pizza, yeah, do you do you make it yourself or is it the order it? Do you?
Starting point is 01:13:06 I've got a pizza oven at home. The key to the pizza is really the oven and the dough. And so I'll get some dough from Papa John's or get some dough from my friends at Jet's Pizza. And then once you got the dough right at the oven right, you can kind of, you can kind of wink it from there. Now, which dough is more more important dough as in bread or dough as in money Which which dough would you because you got both of them so? Well without the first dough I wouldn't have the second dough is so probably the first dough the pizza dough right I Think money talks and BS walks, I think you gotta go with the cash.
Starting point is 01:13:48 You gotta go with the cash is what you gotta go with. Yeah. So today with everything that's going on, you were talking about a lot of different things with in regards to pizza. I got a couple guys that I know that run pizza shops. Is this a time where a small business owner kind of like yourself that came out
Starting point is 01:14:08 and you go, you were telling the Ray Crocs story as the founder, how he went from not being the first Burger King was there already, you know, all the other guys were, is this a good time to open up a pizza business? You know, I started in Reaganomics in 1984 when I found a Papa John's, you know, we had a leader that was small regulation, pro-business, pro-small business.
Starting point is 01:14:33 What it was saying, the most dangerous words and the least language I'm from the government and I'm here to help. Smaller taxes, I grew up with that. How lucky was I? You know, this situation, this administration is just anti-small business. And I don't like what, when you can have empathy for folks when you've walked them on their shoe,
Starting point is 01:14:59 I mean, you know, I told you we cut grass when I was eight, painted gutters when I was 12. Did the bar when I was 21, started Papa John grass when I was eight, painted gutters when I was 12. Did the bar when I was 21, started Papa John's when I was 20. I mean, even when we got big, we were family of small businesses. The average franchisee had three or four stores. So my love and affection and appreciation and respect
Starting point is 01:15:19 for small businesses, probably second to nine. I mean, if I was gonna, like let's take a Papa John franchisee, you know, you're getting involved with a company that's led to quality slip, led to service slip, unit economics, I'm not sure 30, 40, 50% of the stores out there are not making money or breaking even.
Starting point is 01:15:40 You have this issue with the founder that you got a board that hired CEO hard and agency that caused a huge mess and really tainted the brand is that team still there that got rid of you No, the CEO that did this got got fired Probably ten months after I left they fired the CEO that did this But by that time they were already in defaulted in the loans. They didn't take loan to crater Papa John's when I left. I mean we this one down July 18 and by November of 18 they were already in
Starting point is 01:16:14 defaulted in the loans in their loan covenants. It went down quick after I left and then COVID saved them for a couple of years and now the stocks left today that it was when I was there in 16. But my biggest concern for potential Papagiotta franchise, the end of the franchise, these who are there now, who I know and love, is a sour-s-thing. You saw last night when Michael Andell was rated with the FBI, Trump just got rated. I mean, we now have Nazi Germany, where if you're conservative,
Starting point is 01:16:46 you believe in conservative principles, and you're outspoken, you got the KGB. You believe them? The AG, the FBI, the internal revenue service now, I mean, yeah, the government is now an enemy of the freedoms of the people. And if you don't think that, you know, if they attack Lindell, Trump, Flynn, Papa John,
Starting point is 01:17:11 if they attack us sooner or later, they're gonna attack every American that doesn't believe in their ideology that has a voice. And you came from Iran, I've talked to people from Hungary, Lebanon, Pakistan, I mean, that you all know exactly what we're dealing with. Cuba, Venezuela, I mean, you all know exactly what we're dealing with Cuba, Venezuela. I mean, you all know that this is not fun stuff when the state controls the media. In the state controls the government agencies that can perpetrate and hurt the people that
Starting point is 01:17:44 are supposed to be protecting our freedoms, you're dealing with a very dangerous situation there. And by the way, they're not. They don't have what they do. They're very open because they want to intimidate you. So folks like the three of us don't talk about what they do it. But this is a very dangerous situation when the state controls the media and controls the agencies which are going after our freedoms. Our individual freedoms, our freedom must be, et cetera. Do you think this strategy they're taking is sustainable long term, or do you think eventually it's going to come to a stop? Or do you think people have to stand up today or else it could end up being something that stays for a while?
Starting point is 01:18:21 If the continues then we are, down the path where we reward people that don't work, with monies from people that do work. That's socialism. I mean, would show me anywhere in the history of man, where socialism hasn't decreased the quality of life for its citizens. So this is, yeah, this is gonna have to get,
Starting point is 01:18:43 I mean, this midterm is crucial to stop in the, you know, the kind of the KGB, Nazi, Gassapo kind of mindset, nightology has been promoted by the upper left right now. I think this is critical. Do you think the last night we're having dinner at a restaurant I've never been before, called Casa de Angelo. Yeah, good to which I go there three or four times a week I was at Angelo today and
Starting point is 01:19:10 We're sitting down having a good dinner with a few of our friends and one of the questions comes up at the end after two and a half hours of dinner Do you think he's gonna get indicted? Do you think that's gonna happen? If you watch some outlets left left, right, center, some are saying yes, all of left is saying yes, some of right are starting to say yes. Question number one, do you think he'll get indicted? Number two, if he does what will happen. Who are you talking about? Trump? Yeah. Okay. If you're Trump and you weren't prepared for this and you didn't set a booby trap Then you deserve what you're gonna get
Starting point is 01:19:48 because You know he had to know that they were gonna come after him and if you don't think that way If I'm not thinking that way I'm thinking that way probably moves ahead Landel was thinking that way You're in our shoes. You got gotta be knowing what they're gonna do. Steve Bannon's been out saying they're gonna raid Mar-a-Lago now for six months, 12 months. So what Trump should have had was a picture of Biders.
Starting point is 01:20:16 I mean, there should have been something in there where it made them all look like fools. But, you know, if he had classified documents that really are unclassified because he has the right to do that He's got to know that even though he unclassified them. They say top secret perception wise They're gonna kill him, but he has to know that. He's a smart guy. He's a smart of all three of us put together So if he got sloppy and and he wasn't the one to put it all, you know, put it all over the office floor, he didn't do that. That was that was a set up by the FBI. But if he did not prepare for them to do what they did,
Starting point is 01:20:56 not knowing that they're going to twist it. Remember, I said Colonel Sanders says it, I would never say it, lost my company. They will twist the slightest little thing and destroy you. He's got to know that. And if he left himself wide open, he's gonna pay the price. So your answer is it could, he could post possibly be indicted. Okay, remember the COVID vaccines?
Starting point is 01:21:20 Before then they had, I'm not gonna, Chlori, hydroxid Chloroquoquine and then help me with other I'm acronym I've ever met them. Okay, the one there that's really the one that does it I'm act wrong both hydroxychloroquine and Both I've never met that I've ever met them will keep you from getting sick He put hydroxychloroquine out there because he knew it would work and he knew the left would shoot it down Because he promoted it. He did that intensely to leave the other drug where you get access to it He's a smart guy. I mean, he's a smart guy. He knows what he's doing I can't believe that he would leave himself that wide open especially with lawyers
Starting point is 01:22:02 What's your split is it 50 50, 50, 80, 20? Did he's indicted? Yeah. The market crashed yesterday. It just changed the whole election, but 54 days out. So it depends on what day it is. I think that the left will do anything to get the focus of the American public's attention of fuel prices, devaluating the dollar inflation, the war, the botched defunding
Starting point is 01:22:38 of the police, anything to get the public off the real issues and on to Trump or something else, I think that the media will do it because the media is simply an arm for the left. So I mean if it'll sell newspapers and draw attention from the real issues I think the left will go that far with this. So you're more of a it's more likely to happen than not to happen. That's kind of what you're saying. That's how I took it. Well now, Kai, I'm sending you a few pictures, Preparados, please. I think the odds of Trump not being prepared for this are very low. So you're saying he's ready for it if they do in Diedem? If he wasn't prepared for this and shame on him, he's now had four years to know that he's dealing with the devil and the devil plays dirty on every corner. And if he he's a proactive guy just so I think he is ready.
Starting point is 01:23:27 Now whether this AG files and dide to him or not that's that's just simply you know the craziness of the left because I you know I don't think even if he did do anything wrong which again he can declassify whatever he says he can declassify if they find the technicality well you declassify whatever he says he can declassify. If they find a technicality, well, you declassify, but you didn't follow the right process, then he's done. I guess we're gonna find out here soon what happens. There by the way, you were an operator from 84 to say 18, 34 years of running a business from zero
Starting point is 01:24:00 to a multi-multi-billion auto company, right? Three and a half billion auto company. Yeah, that's pretty intense to do some like that. Very few people in the market have done that, but the question becomes, how closely are you following the markers because for you, the pizza business, you have to follow market closely because your customer is low in middle income families
Starting point is 01:24:21 and sports fans, so everything matters to you. Like when 9-11 happens, probably you can track back low-end middle-income families and sports fans. So everything matters to you. Like when 9-11 happens, probably you can track back to what happened to your business whether it was good or not. Or when 2008 happened, 2007, when the market tank 38%, you have to see, well, that was a good year for us, because people went from buying high-end food
Starting point is 01:24:40 to do, they realized they can afford only buy pizza. So we did well, our disso did well. When you look at the different markers today, okay, well, what we have, amount of money we print it, we've seen inflation, we're seeing gas prices, we're seeing what happened to the stock market yesterday, we're seeing loan officers refinancing business out, mortgage rates are up now, you know, 6%, 5.9%,
Starting point is 01:25:00 if you got a 650 credit score, all this stuff that's happening, there's, and then you hear the camp or not in recession, we know the definition of recession, we know all this stuff. Have we hit bottom yet? It's at 31-thousand right now. If you look at doubt today, it's at 31-thousand,
Starting point is 01:25:14 give or take, right? It went up a little bit, but not a lot of it, but it's around 31-thousand down. How low do you think it'll go? It's at 39-50-2's word closed. It ended up being down 152. Are we at the bottom? Or do you think with the go? It's a 3950 to his word closed. It ended up being down 152. Are we at the bottom or do you think with the things that's going on, we're still got some more room to go, Lord and 30,950 today? Well, I can tell you, one of three things, the market
Starting point is 01:25:37 will go up. It'll stay the same. It'll go down. It's what's going to happen? Who knows? Market December when Trump was still in office of 19, the market was 29,730,000. So we're within 4% of what it was. And Trump was in office. I invest to where if the market goes to 40, I do real well. I hit a lot. If the market stays at 35, I still get my dividend income and I'm fine with that.
Starting point is 01:26:15 And if the market crashes, I've got a fund called the Black Swan University. It's a Black Swan event. Last time the market went from 29.7 down to 20. That was up 4,000 times 4,000 percent. So it's a real hedge fund. So I'm in a position where whatever happens I love it's called all more fatigue. ARMOR fatigue FITI all more fatigue love that fate. So no matter what happens, I love my fate. Now, I think the market is sketchy to go down. But remember, Black Swan events are not
Starting point is 01:26:53 predictable. They print money. We got a war in Taiwan, potentially a war in Ukraine. Black Swan events are a dice though. You can pick a dice with six sides. You can pick a dice with six sides. You can pick a dice with 120 sides. 120 sides is about all you can get for it becomes a marble and it really doesn't ever stop. Interesting. So what the bet is, here's the bet gentlemen. Here's your black swan, here's your universal.
Starting point is 01:27:21 I'm going to bet you that those 120 dice, because what goes on in the world is probably 120. But we're kind of getting the math math. I'm going to bet you pops up one on all three dices and I'm going to pay you 30 cents a day to bet you that does on my $10,000 investment and that takes about 10 years to go through that 30 cents or whatever it is. Now believe it or not, sooner or later, all those three dies you're gonna show up all once. That's a black swan.
Starting point is 01:27:50 Don't know when, has nothing to do with Mark. So, what I do is we've already had a 36,7 down, this down to 31. So that's 5,700. What's that 70%? 16 to 18%. Okay, a lot of folks have taken a haircut. I think the NASDAQ down 30. So this is a good place to where at least you've avoided the first 20 or 30%. I think now I'm at this is the,
Starting point is 01:28:17 I never pay attention to markets unless they go way up or they go way down. This morning for I came over here I'm watching the markets because we're playing, I call it my blackjack money. You know, where I actually, I don't really, it's not enough money to water shut gun for the network, but it makes me feel like I'm doing something. And so we're buying, what we do is we buy on the way down.
Starting point is 01:28:39 So the old entry point was 35,000 down. We feel to your point things are shakeier. Now our entry point's more like 32,000, 33,000. The farther goes down, the more I load up. So averages. So one or two things left. Yeah, so you put in two million at 33,000 down. At a 28,000 down you may put in 20 million.
Starting point is 01:29:03 But you're going to pull that average down. Now, if it runs back up, okay, your dividend stocks go up because they go up in the market, you got your dividends, and you make money on your blackjack. If it crashes, you kick it in the teeth with your black swan. The only way to lose is if you have a death
Starting point is 01:29:21 of a salary in small cuts, where it goes what it's done now, 36, 32 31 30 29 it that we need we need a 10% either Kick in the teeth. We need this to get back up to 40,000. I think I think there's so much going on that's unknown That's very dangerous that the market should be sketchy But that makes rational sense. Markets are never rational. It's an emotional game.
Starting point is 01:29:50 And so you just got to know that. It's an emotional game. So I don't think I answered one bit of your question. Well, you should run for office because I was like you, you simply gave, you know, answers on dollar cost average and a few different things, but nothing was ever answered. You know, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was, rs for more time to file here's what you need to know uh... about the october seventeen deadline do you do when you read this why do you think record breaking nineteen million americans ask the iris for tax extensions is that a consistent uh... number two time or that it wants
Starting point is 01:30:37 no it says that this is the highest ever record nineteen mill we've never had nineteen million americans ask to extend their taxes with the IRS. Well, you know, just shooting from the hip, I'd say that folks are thinking they're getting ready to get audited and they're checking, you know, they're, you know, measuring three times, going to cut once to make sure what they turn in is accurate. I think they're asking for an extension. So their accuracy of their tax return is something they can't come back on.
Starting point is 01:31:05 That's how I read it. How do you read it? I actually wonder, like, why are people asking for tax extensions? Is it because they overextended themselves and they don't have the money to pay what they're thinking? They're going to owe, is it because they overspend? Is it because it's pretty strange to have this kind of a number out of season like this? Well, I'll give you a number that's kind of scary. Is it the normal GDP of the government to our GDP is about 15, 16%. Last two years on a COVID, it's been more like 30. So it's double. So this, we got a little taste of socialism.
Starting point is 01:31:37 Socialism is when your GDP gets above 25%, 30%. That's when people get entitlements and they get a free lunch and they stop working. So what the article was saying was a variety of factors is to blame beyond just procrastination. Taxpayers say shifting due dates, COVID-related tax law changes, late forms, the IRS backlog, and tax payer burnout. Yeah, I actually think this is a byproduct of all that. I'm one of these 19 million Americans and this is basically why if you recall April of 20, they pushed back the tax deadline to, I don't remember when it was.
Starting point is 01:32:17 And then so everything got pushed back, pushed back, pushed back. So that if your 20 got pushed back, your 21 will get pushed back. So that's essentially what's happening right now. It's like, all right, I'll just deal with it later. There's no urgency to get that done. And they kept pushing it back. Just like student loan payments, it's the exact same thing. Forbearance, forbearance, don't keep pushing it back.
Starting point is 01:32:37 You know this in any type of sale, there's two things that create a sale. It's urgency and scarcity. If you don't have to do it, or if it's not running out, you just won't do it. So I just don't think there's been any sense of urgency or scarcity to get this done. That's just my two cents. Yeah, but I mean, every year is the same
Starting point is 01:32:57 when it comes out to that. Do you want to think it's? Yes, but not since COVID, because they kept pushing back the deadlines. Got it. If you're saying, hey, the homeworks do on Friday, well, it's actually do next month. It's fine. All right. God. When you're going to do your homework, you're not going to do it this Friday. Right. All right. Actually, by the way, we're going to actually, you have to the end of the year to do your homework. Yeah. You're never going to do your homework. He was the word, that day.
Starting point is 01:33:19 He didn't use the word fickle, but it was a word like fickle. There's a lot of things going on to mark you right now where it's tough to kind of predict what's going to be happening here's another one from Yahoo money yesterday inflation grocery prices in august rose thirteen and a half percent the highest increase since march of seventy nine That's not a small number by the way thirteen and a half percent You know that means if you spend I don't $1,000 a month on grocery for your family, you gotta get a family of four, husband, wife, two kids.
Starting point is 01:33:50 Now you're doing $13.50, that's $113. $113 of after tax money, it's like $200 of pre-tax money. Did people get a $200 race? Did people get a 13.5% race? I don't know, so too many of these figures adding up, it's making you kind of a, and by the way, did you see the other article about real estate property around the world?
Starting point is 01:34:13 I was just dipping, did you see the chart that they had? I sent it to you on Instagram, if you pull it up. It's not that one, it's the other one. If you go on Instagram, you'll see it. Yeah, that's the one. You can zoom in on that one. Go ahead and zoom in on that one go ahead and zoom in on that one you can zoom in zoom in zoom in Look at that right there. Go a little lower bloomber go a little lower the other way the other way the other way Yeah, so there you go. So the world's hottest housing markets are facing a painful Reset okay, Torana's going up. That's not really taking a hit
Starting point is 01:34:42 It's shown from 2020 how much it's gone up. Look at the number by the way. Torana's gone up 45% just in two years. 45%, Stockholm went up 35% and then it's dropped down to 20%. Auckland went up 45% and it's dropped to 20%. So it's dropped another 25% in the last six months or 10 months and Sydney went up 25% and it's now only up 15%. So a lot of people right now, do you have any opinions on the real estate market?
Starting point is 01:35:17 Are you kind of, you know, you have any ideas of what you think is going to happen, what all the inventory, the rates going up, how it's going to affect it? Well, you know, back to the previous slide on the groceries, I mean, you just gotta look what people are doing and credit cards are blooming. You know, they're maxed out right now, saving the counts of plummeting. People are barm money to grow the groceries,
Starting point is 01:35:37 so that's a pretty good indicator that the party's over. You know, get out of the pool, we're in right to wake up to reality. My biggest concern through all this is inflation, yes, that the party's over, you know, get out of the pool, we're in right away up to reality. My biggest concern through all this is inflation, yes, but deflation of real estate. When you got houses that you're paying 254, and you've only had 250,000, and you had to put 20 grand down.
Starting point is 01:35:57 And then all of a sudden that house is worth 180, and people just leave us with the keys. The deflation thing could happen with housing and that would be back to Euro 708 bust. So you think that's possible. Okay, so if that does happen, you know, 31 is not gonna be the lowest for Dow. You could be, you think we'll touch 25?
Starting point is 01:36:23 The interview I gave 14 months ago, 30 months ago, is that hey, the game changer here is if they raise interest rates. Got a kind of look to me like, I was crazy. They started raising interest rates from zero or one or whatever it was. Now, what's a six year, six percent on a 30 year mortgage?
Starting point is 01:36:40 They keep that up. Yeah, 31 could be a nice number on the dial. 31 could be a nice number on the dial. 31 could be a nice number on the dial. If they keep raising interest rates. I want to ask you a question, since we're going in this deep finance rabbit hole, I want to ask you a question on asset allocation. You're a billionaire worth a billion dollars, respect. Correct. Without getting in the nitty-gritty, what percentage are you cash, stock, real estate, crypto, other type of investments,
Starting point is 01:37:13 would you be willing to kind of give us the asset allocation balance? I think the key with asset allocation is, what makes you comfortable? We'll just start with, let's take $100,000. Some people made one $100,000 cash. I literally have people that are buying bonds. I'm like, bonds, really?
Starting point is 01:37:32 You've been bond bonds, or do you? Yeah, I've got to give an ask you about bonds, right? You know, some people have 30%, 40% in precious metals. I'm like, you know, if they blow it up, gold's not going to double or triple triple, it's gonna quadruple. You don't need 30% of your portfolio. But I think it depends on, you know, the person's, what makes them comfortable? Really, I mean, some people are worth $10,000 in living a $500,000 in our house.
Starting point is 01:38:00 Some people were 10 main, they live in a 20 main in our house. That's what makes them comfortable. But the one thing I've learned, I have three kids. Some people were 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 With kids is dividend stocks teach them how much a million dollars is So if if the child does have a million dollars in its trust that's 50 grand a year They need to understand that's what a man it may dollars. It's 50,000 bucks a year. That's what it is It's no more no less and that's the one thing that I've been able to do that whether they start off with a hundred grand or 20 grand You know 20 grand a year 20,000 in the bank is a thousand bucks a year, that's what it is. You know, you know, if you get up to two million, that's a hundred thousand years.
Starting point is 01:38:50 So it does teach the kids the value. That's the one thing, that's the only thing mechanism, because they go, well, what's five million? What's, you know, they think like that. It's like, five million. Don't even, you know, I haven't given, 100 million. I haven't given any of the kids anything close to $5 million or even $3 million. I had one daughter
Starting point is 01:39:10 that's $38. Another one's $36. My son's $24. Until they show me they can manage the money. You feel bad because you want somebody to come along that kind of respects what you've done or at least appreciates it or at least is going to guard it but I was watching the Vanderbilt Cornelius Vanderbilt had 10 10 kits and let 95% of it I think to weigh them now the other nine kits can handle the wealth you need to tow him keep the wealth well so you know even now to 10 kids you only had one that can handle. At the time, this was 1787, he had 100 million, which was, by the way, 124th of the GDP. I mean, the GDP in 1887 was like 2.8 billion,
Starting point is 01:39:54 and he had 100 million of it. So, one out of every $28 was his in the America. Translated out today's money to the GDP today's what? 124th trillion, so let's just say a trillion. It's a trillion. He's a trillion. He's worth more than all the five other guys are. Vanderbilt.
Starting point is 01:40:12 Yeah. Dio. And then he did ships and and trains. He was he was a bad guy. He said your kids are 38, 36, 24, 24. You started young. Yeah. What do your kids do now?
Starting point is 01:40:25 My youngest likes computer. He likes gaming the 24-year-old. He loves the gaming you know Did he go to college went to college didn't finish college then like college unlike books? Daniel he's just he did you have a job? Yeah, works for panda up in Detroit Okay, yeah doing gaming you like gaming. Let's go. I said console. That's like the Okay. Yeah. Doing gaming. He likes gaming. He likes the console. Yeah. My middle daughter is an entrepreneur. She likes urban products out of Utah.
Starting point is 01:40:53 And then I would just daughter is an attorney, criminal attorney. And hard worker loves criminal law. Loves getting people out of vines when they've done bad things. And self-sustained, they all work. They don't, they all work. Okay. But they don't know how to manage, sure don't know how to manage five million dollars,
Starting point is 01:41:13 much less, $500 million. Yeah, it's early. You believe in a whole concept that if, you pass away, you give all of them a, you know, a third or a third or a third, you leave it to them or you believe more in the, you know, some J Paul Getty, he was dyed very rich, but he only left his five kids a million a pop. I think that's the number.
Starting point is 01:41:32 What's your philosophy on that? I'm somewhere between a third or a third and a third and zero zero zero. I want to see some, you don't want to give it away. I want to see some demonstration that they respect and can handle the wealth. Are going to do good deeds with it. Otherwise, I'll find somebody else to give it away. I want to see some demonstration that they've respecting can handle the wealth are going to do good deeds with it. Otherwise, I'll find somebody else to give it to. What would you like it? Let's say your kids don't get any hypothetical. Where would the money go? There's so many books out there that will tell you that all these trust are scams. I mean, these universities, I mean, you'll leave it to
Starting point is 01:42:01 university. I mean, they're really all over the university, they're just run by the left. But I've probably leaned towards a private park and then I didn't endow it to where they keep the park up and just tied up so tight that they can't rip off the trust for it. Papa Jones Park and kids get free pizza every Friday. Like back in elementary school, let's go. We built two parks. We built fours, fours, four out of Louisville and we got a park in Anchorage. And that's probably out of all the things
Starting point is 01:42:33 I've done. That's the fun. The parks I built. Yeah. By the way, a quick update just so you guys know, it was 323 when they called this 353. It's been 30 minutes. No one's here yet what's about the timeline of on one day delivers it um you want to get there in 30 minutes okay so none of them have hit it yet okay yeah I'll tell you what okay let's say if you were still CEO of pop jobs we'd have that pizza by now Pat would be so garlic sauce at this point here okay let's take a camera we should a family in the liver room and they order pizza. Okay. 30 minutes, somebody asks, where's the pizza? 30 minutes, every single time.
Starting point is 01:43:07 Mm-hmm. 40, 41 minutes, they ask again. At 44 minutes, people start to get pissed off. At 54 minutes, what do you think they do at 54 minutes? They're calling the store. They round it up to an hour. Then an hour. Not really an hour, it's 54 minutes.
Starting point is 01:43:24 But they round it up to an hour. Oh hell yeah, so we're getting hungry. We're now between a little bit of agitation to Move in the brawman over to super pissed off. So let's see how they do. I love how you know the metrics and let and just the business of course Well, I mean, can you give a little insight you, he walked in and by the way, thank you. You brought some pizza for the production team. They were, they were very appreciative.
Starting point is 01:43:50 He brought the pizza. Yeah, I believe so. We ordered the pizza. Yeah, by the way, you know what is cool. Just so you know, for the folks at Papa Johnson, if you're pissed off, he brought Papa Johnson pizza and he brought jet pizza. So it's not like he didn't bring,
Starting point is 01:44:04 even though he's calling you out, he's still brought a bunch of Papa jet pizza. So it's not like he didn't bring, even though he's calling you out, he's still proud of a bunch of hot-pajamas pizza. But what he did out there was super impressive. I'll give you the mic right now, but he went in, opened the box, everyone at the, at Value Taiman got a master class in pizza 101. You see here right here?
Starting point is 01:44:19 Cross ends at this, all right, the sauce, all right. But give us a little like your mindset when you saw those pizza. Well, I've been consulting Jeff's now for three years and Jeff's pizza never left the quality and they never left their mission, you know, they suck to their nitten and their people and the Papa John's I've been on their case now for three years at hey, you better stop playing games with your food quality and service You better make it the way the pizza was designed to make it. You're gonna get yourself in trouble and was designed to make it, you're going to get yourself in trouble and both things have come to fruition.
Starting point is 01:44:44 But I wanted to see Papa John's next to Jets because it really is reality. They didn't know who was ordering it. And two is if you watch the people, you don't make that. Papa John's is a really good pizza if you make it right. But if you don't have the right ingredients, start slipping on those ingredients and you don't put it together right, it's a mediocre product. I'll bet you go out there. The Jets pizza is probably eaten and they probably haven't eaten the pop I don't want to offend you man. I saw the pizza popped. I didn't realize how you're at
Starting point is 01:45:12 I saw the jet pizza and the pop It took us license the jets of course you know it was cross-eat at the name changed who's first who's first The top pizza was first. Okay pizza first place How long is it time? Yeah, what's 23? I hear 358. Three, no, it's now you can't say 358. It's 56. 355. So they got here in 22 minutes.
Starting point is 01:45:33 Okay, set it up right in front of them because he's the expert here. I thought we were gonna it's like a blind taste test thing. No, we're not gonna do that. Okay, so we got pizza hot there. Nobody else is here yet Natalia. Okay, all right, sounds like I vote for you to be the pizza gal. You keep coming in and parade the pizza. It's our vandal white over here in pizza. Okay, so we got pizza hot took 32 minutes. Is what it took. So, by the way, is it fair to say that Papa John should change the name to decent ingredient, decent pizza, uh, Papa John instead of better ingredient, better pizza pop-up. By the way, how did you come up with the name pop-up junk? You were a kid at the time.
Starting point is 01:46:09 Okay, I'm, I got the recipes, worked at Rockies, worked at Greeks, had the equipment, got all of this in my brain and what's gonna make a pizza real. Didn't have a name. I'm in La Falla dorm 1982. There's a dorm made, made of mine. Marketing major from Chicago. I said I got everything, but I don't have a name
Starting point is 01:46:27 He comes back three days later with the logo in the name Papa John's straight. I was it dorm made from LaFalla, Jim 1982 ball state so you never picked you didn't pick you didn't I beg the name. It was any pick the name That was a buddy who lived with in the door. Yeah, I said if ever I said if ever goes big I'll give you a pizza a week for the rest of your life He's never come forward He's never come over. You don't know who he is now if I was back in Papa John's I would put out a 10 million dollar reward. Maybe not 10,000
Starting point is 01:46:55 500,000 or maybe what something reward time and I like that. We're gonna find this guy Who came up to name Papa John's it was you don't remember his name. No, he was a friend He was a dormate, but you don't remember his name. You don't remember like your roommates name that we had the front You didn't Adam. He didn't like school. He just said it. So that's true. It was busy Like this 24 year old son. I related that son. Okay, so pizza Hut's first. Is it a you surprise that pizza Hut's first or no I mean it's hidden myths in different markets. Can we get some plates? My concern with the big players,
Starting point is 01:47:30 Papa John's, Domino's, and our little seizures is, when you really don't put it together right and you have the right degree, all you've done is create a commodity. And when you're a commodity, then you're chasing the red hole down the drain of price. And that's what you've got. So right now, you know, Papa John scores are at parity with little seizures on the ACS I award.
Starting point is 01:47:54 Papa John scores are like 75, 74, last two years, little seizure scores are like 70. So Papa John is at parity. So you're going to say, better ingredient, better pizza better pizza, turnaround and sell product that we saw out front, and then the consumer perceives you as a little Caesar's quality. They're in a bad, it's a desk pile. It's a black cloud. They better get it, they better get their acting
Starting point is 01:48:15 and they're good back to the product that made that brand great. But little Caesars, I feel, is by far in a way the cheapest. They have the full $5 hot and ready. They are playing in a market, like untouched. How's that look by the way? It looks good.
Starting point is 01:48:27 This is actually, remember, the two things you gotta have, ingredients and ever bite, ingredients after the edge. Now, you've got an inch pretty well around that, most of it, that's a no-no, but on that Papa John pizza we saw earlier, was two, three, four inches. In the jets, it saw earlier was you know two three four inches in the jets It was right to the edge. Oh, yeah, let's see how the other guys do, but I
Starting point is 01:48:50 To pepperoni. Yeah, this is up. This is a frozen crust this isn't a homemade crust But this is a libri no cheese which It's cheap. It's about as cheap as you can get Pepperoni's look okay, but I mean it I mean It's pizza. Why would you order that over frozen pizza? I mean, there's nothing about that that's spectacular. Why would you order that pizza out over frozen pizza?
Starting point is 01:49:13 Why would you? Look at that. I mean, tell me why that's better than a frozen pizza. Do you want to take a bite? We're going to take a bite. Now we got it. Who we got next? Who's next?
Starting point is 01:49:20 Oh, Papa John. Oh, Papa John. All right, Papa John. Big Papa John. So Papa John, what was the time? What time did he get here? Just two seconds ago. Two seconds ago, so 4, 23, 37 minutes.
Starting point is 01:49:32 Oh, we didn't have an issue that we didn't deliver in this area. Hold on, Natalia. Oh, so they were. There's an issue that they didn't deliver to this area, so we had to call another one. So that took another two or three minutes. I got you. Okay, all right.
Starting point is 01:49:46 Cool. So we got Papa Johns. How does that look to you when you see that? These are better than the ones we order right off the bat. But here's the, Eric, you want to grab the mic so you can zoom in because folks, if you're watching this right now, let me tell you, this place smells like pizza and it smells incredible.
Starting point is 01:50:04 Believe me, Eric wants to grab more than the Mike He wants one of these lights and a little side of paella. Yeah, so what what if you look at the Papa John's versus the pizza You can't really tell the difference if they were Right if they weren't right next to each other you wouldn't be able to tell the difference and The Papa John's has got a couple sins first of all you got the the copings falling over the ads so the reason we created the crust, we called it edge stretching,
Starting point is 01:50:29 is so the crust would be able to dip it in the garlic sauce. You've pretty well lost that luxury when you've covered it up. It does have plenty of pepperonis on it. It looks like it's got plenty of cheese. You got an inconsistent bake. But again, the thing that makes Papa John's Papa John's is a crust.
Starting point is 01:50:49 And we've gone from a hand toss dough to where they now do it with a machine. Where so they actually put it in a, you know, like a padding place it down. And so you lose that authentic, really where the dough kind of rises. But this is, this still wouldn't be an eight pizza. This would be Probably a seven pizza maybe seven out of ten. You're saying seven out of ten. It's not an eight. You're not supposed to serve it
Starting point is 01:51:12 this product would be Wouldn't be an eight either But at least it's got toppings on it, but again, you know see there's not toppings out to the edge but If I had been CEO and these would have come this would have been a huge disappointment. These would have been sub-seven pizzas. Today, they're probably what I've seen in Papa John's the last 16 months. These are actually some of the better ones I've seen, but again, you're not going to be able to differentiate between
Starting point is 01:51:38 the pizza and the Papa John's. But let's see what the other two players come in. What about the works of pizza hut one down over there? Take a look. By the way, you're not going to stop Pat from having similar of that garlic sauce right Let's see what the other two players come in. What about the works of pizza hot one down over there? Take a look. By the way, you're not gonna stop Pat from having similar that garlic sauce right there. I already know where Pat's at. We're not preparing like my eyes on the garlic.
Starting point is 01:51:51 But are there onions on this pizza? Yeah. Are there onions on the pat? We're gonna have an issue with this. We're John for John, but by the way, so you look at that and you look at this. Now some people like ThinkRust, but what do you think about the way
Starting point is 01:52:03 the pizza hot one looks? I think this is, I think the Papa John's in this case is demonstrably better. The cheese is more moist because you got more toppings. This pizza doesn't have much on it, considering it's supposed to be a works. Loody, that is a work, yeah.
Starting point is 01:52:18 When you don't put as much on it, dries out. So, whereas these two pizzas are pretty well-apparity, I'd say Papa John's gonna be a little bit better than the pizza because it's got slightly more cheese on it. And they're prepared about the same level. I'd say the pizza, pizza's not nearly as good as the Papa John work pizza in this case. So Papa John beats pizza here?
Starting point is 01:52:41 No, no, in this particular case. One case, one survey doesn't make us study, you know, but the fact that you've been straight up, though, listen, so pizza against Papa John's under works, Papa John's is winning so far. But remember, this is the worst pizza it's about the worst standard you can have. Pizza Hut is the best standard.
Starting point is 01:53:00 One of the best brands it was, but now their product quality is going down actually more than Papa Johns is gone down. So this is the horse race to the bottom. It's a horse race to the bottom. Between these two plates, now it's a good one. What's their incentive for going down to the bottom
Starting point is 01:53:14 to cut costs, to cut labor, cut what? Stock options. Stock options. Stock options. I mean, bureaucrats. All the CEO Rob Lynch in this board care about is the share price. What they don't understand is you keep doing this
Starting point is 01:53:30 and you're gonna be a $10 a share. They cannot keep, Papa John's cannot keep doing this and expect to be it. I think it's, I think, or $85 a share, it should be, I'd short it. I think it's a $60, $70 stock. I think it's a stock tip. It's a $60, $70 stock. And then I would look at it real hard to
Starting point is 01:53:48 make sure they got their act together. Tell me one good thing that's happened since I left it that company. International is down the tubes. Transactions traffic are down the tubes. Qualities down the tube. They've lost best place to work. They've lost ACSI, service things, image things. Tell me one good thing is having that company since I left. Stocks less than when I left six years ago. Who's the spokesperson of them? Who does that? Okay.
Starting point is 01:54:11 Shack is out there doing his thing. Shack's a good brand, he's got a great QS score. A QS score. He does have a great QS score. I think he's a good ambassador if the product's good. I think he now is putting his name on a bad product. Like he, this new Shack Bo that came out. The Shack now is putting his name on a bad product Yeah, I like he this new shack bowl that came out. Yeah the shack pizza bowl That's got more bad product
Starting point is 01:54:29 reviews more people have been on the the shack bowl than any product they've ever put out They've got more negative. I don't think she kills gonna continue to put his name on you don't think I don't think he's gonna continue to put his name on a on a fairer product. Wow, okay, I mean that's a That's not good for pop it on if that happens. Probably just everybody is scoring just you know Pizza Hut 32 minutes. So fastest not the best quality, but definitely fastest Papa John 37 minutes Like they didn't cut this pizza Didn't cut the pizza. Didn't cut the pizza if you're listening. Can we get some napkins?
Starting point is 01:55:05 What do you mean they didn't cut the pizza? They didn't cut the pizza. Didn't cut the pizza. If you're listening, can we get some napkins? What do you mean, didn't cut the pizza? Didn't cut the pizza? Yeah. It's just rolled over. Lazy. So lazy cut. I got it. Who would you have the two that were waiting for?
Starting point is 01:55:14 Domino's and jets. Domino's and jets. Yep. Can we get an apron? Yeah. Hold on. Okay. That's another thing I think they've done.
Starting point is 01:55:23 I think they've changed the, they've definitely changed the crust, but it doesn't taste the same. Give me the, would you try it? Yeah. I don't know if they changed the sauce, but something, something of the product doesn't taste it. I gotta tell you, I feel like we gotta do something for our audience out there. We gotta do some sort of poll, some sort of, some sort of lottery here, so we send them
Starting point is 01:55:43 some pizza or something. I feel like we gotta do this for the people. I don't know, Pat, I'm just, I'm a man of the people. You know what, I'm really concerned about. 23, it's been 43 minutes. It's been 43 minutes. Well, the hell is pizza? He's not a big phone call.
Starting point is 01:56:00 Well, Domino's when I grew up, it was a half hour or less. Tempted to call, right? I would like to know with the audience either favorite pizza, who they go to, do we do a poll? I'd love to send some pizza to someone out there. I don't know. Pat, you're the boss here. I'm just, I only work here.
Starting point is 01:56:13 I only make the pizza here. You're gonna send it to him. It's gonna be with their local, come by, we'll keep it. No, what do you mean? We can send it to wherever they're at. Okay. So, are you impressed or no? The one from Papa John.
Starting point is 01:56:24 Doesn't taste like the original pizza. Doesn't taste like the original pizza doesn't they've changed the recipe They're done something. I don't know exactly what they've done I know they changed the dough recipe so they could make it softer to spin it out the machine But that doesn't taste like our sauce So I don't know if they they went to a paste sauce or if they put something else in there But it does not taste like the original recipe may my opinion this actually These two are parity with taste. You know, just a question of, you know, the taste is a little bit different, not that much.
Starting point is 01:56:52 But, you know, that zingy sweet sauce that always made Papa John, Papa John's. I'm, you know what I'm talking about? Yeah, of course. Yeah, well, I'll let you try one of those. Right. Let me ask you, Papa John's used to have the garlic sauce, but then there was like a cheese sauce at some point. Wasn't there another sauce? We have both Okay, so this one's Papa John's
Starting point is 01:57:18 Okay, would you consider a cup or no? Not really. Let's see who's not real. Now, real bodies coming in. Oh, just pizza. So, Dominos is the last. What do you mean? Dominos going to live. When's the last time you mean pizza? We called very different with Papa Joe. And none of the dominoes that are in our vicinity with Papa Joe. Wait, what? I can't. The audience has none of the three dominoes in the area. If you've used to so which
Starting point is 01:57:45 Domino's what cities were these in the domino's you call? Well, you said Varro Beach. We're for a lower emulator, guys. He's a little too loud. But yeah, we called three in approximately of our area. Yeah, none of them offer delivery to our address. We went online to double check and they won't have far. How far was the three miles? Yeah, there's one. There's one literally nine minutes down the road
Starting point is 01:58:05 And they said they don't deliver will not deliver well, now I'm in those this is not good for you So what you just did you just we're not gonna be able to get a chance to maybe that's a good taste system By the way, John I don't want to offend you. You were absolutely right. This is hard to even get the slice out over here It's falling apart was not cut well That's why you got to measure what they're doing because they won't cut it, they won't make it. And then what, what the franchisees, I love in the depth, but you know, you're talking about successful entrepreneurs,
Starting point is 01:58:34 they don't want franchisees, they complain, but they'll make the product wrong, cook it wrong, cut it wrong, and then blame it on a marketing or blame it on a technical, I bet mean it's unbelievable. You've got to measure what the French has these doing, because if you're not weighing them every day and making sure they're on their game, they'll slouch. So what do you think about Jet Speed set that just came in? It's still a hot. You want some jets?
Starting point is 01:58:59 Got to tell you, pizza hut is. No. This ain't doing it. It's not doing it. Which one is it? This was the Papa Jones. This is not the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones.
Starting point is 01:59:13 This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones.
Starting point is 01:59:21 This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the Papa Jones. This is the. No. That's not doing it. It's not doing it. Which one is it? This was the Papa Jones. This is not the Papa Jones I'm used to.
Starting point is 01:59:31 I don't know what they've changed. Something's different. Straight up. When you got a winner, I don't know why you change it. Which one's jets? It's your jets. Okay, let me see the jets works. Just grab a slice from you.
Starting point is 01:59:48 I'm all good. I was in the military. Just grab me a slice. Rob Garjulo, can you grab us some napkins, buddy? All right. All interesting. So different, very different. Adam. Yes, sir. Thanks, BBD guy. Works. the government and the service
Starting point is 02:00:08 and the the the the the the Jet to super hot. It's hotter because it's real. That's they make their dough in the store. I think pizza is a frozen dough. Papa Johns has got the machine press in and out. And then also jets. That's fresh packed sauce. That's what's a little bit more robust.
Starting point is 02:00:38 I think jet sauce is really good. I don't think it's as good as Papa Johns. When Papa Johns is Papa Johns, but that didn't taste like Papa John's to me. Thanks, sir. This place smells like pizza. Kai, grab a slice, Kai. I'm waiting for the pepperoni over there. Grab a slice, Kai. Come grab a slice. Come on. Come on, everybody. Natalia, everybody wants you to grab a slice for whatever reason to comment, six. whatever reason the comments are
Starting point is 02:01:06 I think the Papa John pizza was made the way of a supposed to be made with the ingredients that supposed to be made with I think it would hands down it would kill the pizza pizza and my gut is it would jet's peat round pizza is not as good as it's pan but Papa John's round pizza is better than jet's peat round peets is not as good as it's pan but Papa John's round peets is better than jet's pan pizza round pizza but in this case jets is better because they're not they're not making a writer they they stopped doing something made it differently but I think if that Papa John pizza was made the way we used to make it it would it would clean this
Starting point is 02:01:41 jets pizza's clock it's not made the way it used to be made, so I think this is a little bit better. The pizza works, there's nothing on it, it's dry, it's no good. I think the Papa John works is definitely better than the pizza. And then I think the Jets has a little bit more toppings and a little bit more wholesome, I'd say it's slightly better than the Papa John's because they change the crust, they change the sauce, but I'd give jets, a jets number one, I give Papa John's two on the works and I give Papa John's and on the on the works and I give Papa Johnson pizza to two on the
Starting point is 02:02:29 pepperoni and You mean I give pizza to third on the works pizza. So for me works is last You know We pass over that pizza hut pepperoni so we could hand it over this way and get it to Kai Thank you, sir. Telling the best slice I've had so far was the original slice that we had out there. From? That was, was that Jets as well?
Starting point is 02:02:53 That the pan, the... Yes. That was awesome. Jets has a fantastic pan pizza. We got the round pizza. I don't think the round pizza is as good as Papa John's when Papa John's is made right. In this case, Papa John pizza is as good as Papa Johns when Papa Johns is made right in this case Papa Johns was made right so I think it gets a little better. Okay all right well listen Domino's you had a
Starting point is 02:03:15 chance so here's what we learned if speed is the fastest pizza hot one, 32 minutes. Papa Johns was 37 minutes. Jets was third, and then Domino's, we call three different places, they don't deliver even though the closest one is three miles away. What's the criteria of how close it like, do you give it to somebody, and then somebody else cannot have a Papa Johns
Starting point is 02:03:41 within a 10 mile radius, what's the structure? Great question. We do a seven mile delivery time. Seven minutes, we like those seven, eight minutes. So you do it by drive times. So you may have downtown New York where you literally can drive five minutes and you have three main people.
Starting point is 02:04:01 Or you may go in Bedford, Indiana, and you may go with 10 miles in 10 minutes but it's a it's a population drive-time equation that you look at. Not miles. Totally makes sense. When somebody orders a pizza how quickly is it made and how long is it is it like too long to be sitting there? When you're right in the pop-up John store, everything's six minute intervals. You want to make it in six minutes and you want to bake it in six minutes and you want to have the door in six minutes. And you know try to get it to the door in six minutes plus the delivery time. So anyway a little cushion
Starting point is 02:04:37 area you're at 30 minutes. So it's a lifestyle in a mindset in a game of six, seven minutes. Six, six, six, six, six. The devil, interesting. And if you were to make a pizza, and you can pick between what's most important, the dough, the sauce, or the toppings, where if you had to have one of them needs to be grade A, and then second area, and then third, what would be the most important in order to save the taste of the pizza as much as possible?
Starting point is 02:05:06 40% of your flavor comes from the tomato sauce. Your cheese is really like a copper wire to conductor. It's just a medium for the flavor to kind of go through. And to talk out of both sides of my mouth, the dough is really the key. So I have a, actually a pizza stone in my backyard, a pizza oven, gets up to six, 700 degrees. And what I'll do is I'll go get dough from Papa John's dough from jets and then sauce from each of them into this play. But I think the jets pan dough with Papa
Starting point is 02:05:41 John's sauce and then this pizza that you just saw jets that's Grande, this is Grande cheese. It's a thicker chewier cheese. This is gonna be 280 a pound whereas Papa John cheese is gonna be a dollar 80 a pound. This is a little pre-know. This is a lot cheaper. So if I could have a combination, if I could have Jets, Pando, Papa John sauce, and a combination of a Pregno cheese with a little Grande cheese, your home. Perfect. Let's start a business.
Starting point is 02:06:15 What are the chances? What are the chances? Papa John's franchisees and board is watching this last part of the clip. And they're sitting there saying, guys, did you hear what Papa, what he said? He said, he's recommended this. What are the clip. And they're sitting there saying, guys, did you hear what Pobletwood, he said, he's recommended this. What are the chances they're gonna actually implement
Starting point is 02:06:28 the recommendation you give into 280 cheese, the sauce, what's the chances? I wrote the book on how to do this. There's a book it's called Poblet. And they can read the book. You know, I can tell you what I got a lot of. They can't, I mean, they can't. You can, you know, how do you get healthy?
Starting point is 02:06:46 You eat right and you exercise, they don't do it. It would take, where's that pop of John pizza at? It would take, it would take 12 to 16 months a going back in and keeping my hand on their shoulder. In fact, 12 to 18 months. To get them back, when you're selling a million pizzas a day
Starting point is 02:07:13 and you got 5,000 stores and they're all over, they're just out of shape, the amount of fortitude and exertion and energy on my part to get them back in shape with take a year. Every day on their case, no, no, no, I don't hear about marketing. I don't know about technology I want to know why you're why we're not making the product the way it's supposed to be made the pizza the pizza It's it's my farmer friend says that my best though. It's the food stupid
Starting point is 02:07:37 Make sense. I'm stupid about it. There's a lot of a I can I just give a quick shout out this kid over here this guy Kai By the way, he hasn't been on the podcast in, I don't know the last time. It's a little bit so. Yeah, he's usually, you know, we love this guy. This guy, every weekend, he makes his own pizza. That's his thing, for years now, no?
Starting point is 02:07:56 It's been a lot of years. Your permission to speak now, go ahead, speak what you got. No, I don't from scratch, everything. So it's been fun. Well, I've got a pizza in my house in Kentucky the columns a hold up or 1700 years old back to the Emperor Constantine out of the Roman Empire That's crazy. So anytime you guys want to come and you when you all come see me in Kentucky Bring Kai and we'll make pizza
Starting point is 02:08:21 You can feel it you can film your show We'll make pizza. No, I'm mad. You can, you can film your show. Listen, you can film your show from a back, not that yard, and have the time of your life make a pizza look at. With all due respect, I'm gonna let them go to Kentucky. I was recently invited to Eastern Europe with Andrew Tate
Starting point is 02:08:36 to go visit him in Romania. So after that trip, maybe I'll come to Kentucky, but that's first on my list. So Kai can go get some pizza with those guys. Ken Tuck, I live in Kentucky two years. I Would actually entertain that thought that be great. Thank you for the invite. Appreciate you for coming out This was great. This is the first time we've done some like this and this decision was made last second by the way I walked and I see all the order and pizza. I'm like, oh, you okay if we ordered he was you know
Starting point is 02:09:00 enough of a sport to do this and Once again, thanks for coming out, thanks for sharing your story. Any crazy projects you're working on right now, you haven't found that business yet. We're working on pop-ups, farms, organic farm, no fertilizers, no chemicals, little beehives, and be farms.
Starting point is 02:09:20 So we're having some home with pop-up farms, doing a lot of things on nutrition, just got involved with a company called Wild Health, which is genomics, testing your DNA, but we're having a lot of fun in the health field, but I'll come back home and I get it something that I really can get my teeth into and share with you, but I appreciate you all having.
Starting point is 02:09:35 You look great, man. I gotta tell you, seriously. The last big surprise to all of you, I was like, oh, I hope he's doing okay. I didn't know what to explain. You walked in, I was like, hold him. All right, you said, should I put a jacket on, I said, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no Thank you.

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