PBD Podcast - Steven Crowder feud with Daily Wire | Ep. 243 | Part 1

Episode Date: March 8, 2023

In this episode, Patrick Bet-David and Steven Crowder will discuss: Steven's feud with Daily wire  Steven's new show  Why Steven won't go back to daily wire  FaceTime or Ask Patrick any questions on https://minnect.com/Want to get clear on your next 5 business moves? https://valuetainment.com/academy/Join the channel to get exclusive access to perks: https://bit.ly/3Q9rSQLDownload the podcasts on all your favorite platforms https://bit.ly/3sFAW4NText: PODCAST to 310.340.1132 to get added to the distribution list --- Support this podcast: https://podcasters.spotify.com/pod/show/pbdpodcast/support

30 seconds. Did you ever think you would make it? I feel I'm so close, I could take sweet this theory. I know this life means for me. Yeah, why would you plan on delayeth when we got bettated? Value payment, given values, contagiousness, we're the entrepreneur's, we can't no value to hate it. I'd be running home, you look what I've become.

I'm the under one. Oh, great. This is a bad idea. If you want me to tell that story, I'll tell you there. I become Oh great Lie people have been waiting for this moment for a while They're wondering what announcements gonna be made. They're wondering what is going on The beginning of our interaction me talking about you know, let me just set the tone here before we get into it. We got a special guest in the house. You're here because you want to find out what this guy, his name is Stephen Crowder, you know who he is.

Number one conservative late night comedy show, six million subs, billions of views online. He's loved and hated, which is why he does so well. Not afraid of facing anybody. Arguably one of the most talented guys out there, some would say the most talented voice on the conservative side. I will say a couple things, you know,

when I said Stephen's gonna be on, and I don't want you to get uncomfortable about this. One guy said, be careful if you're talking to him, he may record the conversation. So I just want to do this. This is being recorded. I had no idea we've already started live. Yeah, we're live.

We're so professional. I come in your own suits. Like, I don't know, I just go live. I was live. He was doing cocaine. And he was like, what? You missed it. It's not me.

A minute ago, I was talking to a school teacher, was doing cocaine a minute ago here. But and then, and the other part, here's the other part, here's the other. I've been in business for a long time and I was asking this from Rob, I said, well, I gotta ask this on the live because I talked about it on the video

and maybe because there's levels to success, you gotta make it to certain levels and success. I said, Rob, what do I need to do to be able to predict a future family emergency, right? You to say we could go and say, hey, we have a family interest that came up on Tuesday, which by the way, to be fair to you, Matt Walsh was supposed to be on Wednesday,

and he also just had a family emergency when we announce you're gonna be out. So I don't know what's going on here. I have no family emergency. Yeah, but here's the part, here's the part to know so everybody know. You have a family emergency, yeah. So, Stephen and I, you and I got on a call But here's the part, here's the part to know it. So everybody. You have a family emergency. Yeah.

So, so, uh, uh, uh, Steven and I, you and I got on a call with a Greg A.K.A. How dare you? Jerry. Yeah. Paul. Paul Rodgerlo. We get strewn up. We have different names.

It's, it's basic, bitch white guy names. They're impossible. It's like an old school name. It's basically, it's basic anymore. You were professing them up to reach out. Yeah. We got on a call. And when I got on the call, I had no idea what direction the call was going to go. Ended up being an incredible call with you. Obviously, I've seen you,

you know, whether anybody says anything about you, you're one the best in the world. In the conservative side, some would say you are the best in the world. Oh, thank you. And the back and forth with daily wire, you are the best in the world. Oh, thank you. And the back and forth with Daily Wire, for people that follow Daily Wires content, everyone knows what Ben has done over the years. Yeah. Everyone knows what Candace has done.

Everyone knows what those guys have done. Even Matt Walsh with What is a Woman documentary, which I thought he crushed what he's got going on. And so everyone kind of got in and said, wait a minute, what is going on with these two guys? And then boom, you were supposed to be on, we had a great con when in, here we are with you. Yeah. Have some announcements to make today. Yeah, and I appreciate it. Yeah, what happened was, that was a whole thing. You know, I don't really do a lot of press. A lot of people don't sort of realize that. Like, it's very, very

rare. Yeah. If I want to say something, I'll say it on my show and I'm kind of reclusive actually. And actually surprisingly shy. And so I just end up talking more when I'm around people. Thanks, is that, it turns away. I'm very nervous. Yeah, the way this started off, like people are gonna be like, what, that's unprofessional. You open the can, how dare you. What is this?

That's it with you and these cans. So, yeah, so I don't do a lot of press. I know I don't do a lot of press. Just because I don't really like it so much. Like, I'm a pretty private guy. If you look at my social media, I'm never taking pictures of my food. I never take pictures of my family or my children.

I keep that close to the vest because I think it's a choice they have to make. And I come at this from, I came in as an actor in a stand-up comic and entertainer first. And then just after getting beaten the face by a leftist industry, being banned as a comedian from clubs and from colleges, just kinda started letting my freak flag fly back in 2009.

When there really wasn't, there were no conservatives on YouTube that didn't exist. So yeah, as far as the announcements were pretty excited. Well, I'm a lot, I'm a lot, you're a lot to say certain things. So yes. So mug club is officially, which was my camera here then is that all right?

I've had a can to open I'd make it a little wait that one on the left the one on the left I'll tell you on the right March 20th March 20th is when it's coming back daily show light with credit.com slash mug club But we're doing is it's it's $10 less than it was before and we're about doubling the content So we'll be doing a show on Friday. We have some, I don't know which people we can announce, but we've got a few people. We're still working out all the details. Yes.

So there's some stuff we still have to kind of finalize, but a lot of really exciting things. Yeah. And the reason for that too is, we have tenor agreements with some people and then some concrete agreements with other people is signing equitable contracts that are transparent, that hopefully set a new standard in this industry.

I mean, this is something that I've been doing for a long time, and I know what a contract looks like, and what a term sheet looks like. And in my opinion, we talked about this on the phone call. Sure, you can make more short term if you kind of just scrape every dollar you can, but long term that doesn't really work. The best business deal is one where everyone benefits,

everyone is happy, because why, especially with talent, like how often have you heard of people, whether it's Dave Chappelle or whether, you know, South Park in the episode with them, a homad issues, you can't keep people who don't want to be there. You know, so you have to frame it in a way where they're happy, where they benefit, and you benefit, and people you want to work with.

So March 20th, March 20th, we're coming back, we're coming like a bad out of hell. Side in. Yeah, it's always, you know, it's, you always get nervous. So you don't seem that way. He knows, Yeah, it's always, you know, you always get nervous. So you don't seem that way. He knows, like, I was getting nervous for every single show. I had horrible stage, right?

Before I got up and would do stand up, I used to think it was less embarrassing when I would tell the stories and be like, before my just for last audition, I went backstage and I threw up, but the truth is I wouldn't throw up, I would just, I would have explosive poops. Yes. But I felt it was more masculine to me than I was. Yeah, I was wasting it. I don't. I'm like, I'm a wasted.

I don't want to be like, I have a sense of tummy. So I need right into the bathroom. I need some time. Yeah, exactly. Yeah, not a good look. Probably this guy after all that cocaine, right? Yeah, yeah, yeah. Do you get it moving?

It's hard for you to shut that. But you still get nervous when you do shows? Is that's what you're saying? Still, even a show like this. Is it your nervous right now? And then when did the nerves go away? Never. So you're nervous right now. But then when did the nerves go away? Never. So you're nervous right now.

Marvus, right now. Don't do what you typically do with a fourth show right now, please. Yeah, well, you know what it is, is, I've always told this to Gerald and to everyone also who also works there, is every single time you do a show, I say, assume that that is a 100% new audience. And you sort of learn this when you're coming up

through stand up, because you'll be doing like six shows, Thursday, two, Friday, two, Saturday, two. And you can do really, really well, three, and then you bomb, because you get a little over confident. That is a new group of people who are not familiar with, you haven't built any momentum with them. So I always want to make sure that people are getting their monies worth.

There's so much content out there, and sometimes we work in an industry where yeah, it's about investors or it's about advertisers. And those are all fine too. But I think true North should always be the audience and what it is that they want and how you most benefit them. And long term, if you do that, I think you'll end up doing well.

But you know, I'm not really a business guy. I'm not like you. When we were doing research here, I was prepared. This guy is like, he's like the monopoly guy. What do you mean by that? I don't just mean that his house now, like this guy is crazy wealthy. Good to see you. He's done all right for me.

He has done all of that. You want to say a few words for yourself? No. But it's crazy that you're saying the nervous thing because Tyson also talked about that. Some of the best athletes talked about that. We're prior to it and it is a quality of a great one. It's not like, you know, some people are a little bit more calmer when they go in.

You know, you see, remember like, Fatal used to fight pride. You go in there like this guy looks like his, he would bring it all the way down. And Kobe would go very ice like and that was his style. But there are some that's the other way around. Either way, you ended up, you know, I remember George same Pierre when we had him here for about six months ago, he would get so nervous.

I was always afraid of my opponent. Yeah. But listen, I'm gonna stand up too. And I've done two specials. I've been on Kevin Hart's special. I think if you don't have that, like, for some guys don't, they don't have like zero. I think you, I think that I think they're lying. He's right.

Don't have it. They don't care. They don't care. There are those guys that don't get nervous for a big audience. I don't know. I've been're lying. He's right, they're lying. Don't have it. He cares, they're the people. Some people don't care. There are those guys that don't get nervous for a big audience. I don't know, I've been around them. I mean, a good example is like Chuck LaDelle when he would fight. John Halk and I was like, he just doesn't get nervous. Yeah.

He just doesn't get nervous. But I've always been that way. No, I had to. You get nervous ever? Like you speak on massive stages. You don't get nervous on podcasts. I already know that. But even when you go on stage and you're speaking

in front of big audiences. I don't know, I don't know if I do at this phase. I don't know if I do at this phase. So that settles it, I guess he's not a great. Yeah. Oh, no, that's not what it's called. It's your little Mr. Mediocre, 100 million error right here.

But I would tell you, there are certain times you may, depending on what the climate is. But I'm gonna go back to your announcements. So, my club is coming back. That's exciting. When we shared a video today, the tweet, all that said, everybody was like, when is it coming back? March 20th.

Yeah, so people are dying for that. The fact that that's coming back, that's big news. The question I wanna ask from you is, it can I specify one thing to my club? Sure, absolutely. Because we had, you know, so many people who signed up at mugclubforever.com. And I know that some people have signed up and so then we had this contract up and so

we left. So we want to make sure they're not short-changed. So if you have signed up at Mug Club forever.com, check your spam folder tomorrow. You're going to get a code to pre-order and get a bunch of free time and free months to honor what you left. Gerald, do we have a link to put down their in chat in description to people can go to it? Is there a link to it or not?

Instead, or mug club forever dot com. Okay, let's put that in the chat in description and common rob all three so they can get it. And maybe every 30 minutes, just drop it in there so they can get it as well. They're like, Ron Popeel. So let's go back to this. Here's kind of one I want what I want to do with the audience. And some of the question that maybe I have with the whole thing with daily wire in yourself and prior to going into some of the, we'll talk about issues, we'll talk about current events, we'll talk

about some of that stuff, but daily wire. So the question that kept coming up, Stephen was, you know, well, you know, whether it's Candace came out and said, you know, I wanted to find out what he had to say or Ben Shapiro came out. This is how negotiation works. If you don't like it, you go back and forth. Let's go. How many times did you guys go back and forth until it was like, okay, you did a video,

you didn't mention the company's name, everybody's trying to guess who it is, but most people kind of knew it was daily wire that you were talking about. And then they came out, Jeremy went through the contract, you know, one by one by one, and then you respond it, then there's the recording, then there's this, and then it was like,

hey, Candace comes out, Jordan Peterson, tweet, delete, all this stuff that's going on, right? But the question- Take the world's biggest high school, I get it. But the question for me is, how many conversations did you guys have up until the point where it's like we're not doing this? Yeah, so, I mean, and not to rehash the whole stuff

because I think people now kind of know, like you make your decision and I love Jordan Peterson, like Andrew, like I'm still friends with a lot of people over there. The issue there was, there was never, look, the issue I always had was, and I said, take me off the table because it wasn't going to be a fit. The issue is with other people.

The primary issue, you never heard me talk about money, and I know it's a business guy, this probably is like nails on a chalkboard. But it's, you know, you can't penalize people, you can't put in 110% penalties on behalf of big tech, literally 110% penalties. But primarily, if you have other kids who are coming up, like you can't punish conservative content creators on behalf of big tech, saying not only do you have to be there, you have to be monetized. What you know on YouTube, right? That's a very different set of guidelines. It's basically don't say anything offensive ever.

All I can say is there was never anything that we went over that involved that being eliminated. Like that was a sticking point. Like okay, get rid of that. No, that doesn't happen. And so we decided, okay, we're going to go on our way and do it. Now we're focusing on what it is that we can do.

What it is that we can change and bringing in other people. So from the beginning of the conversation, series until decision was made, is that we can do, what it is that we can change and bringing in other people. So from the beginning of the conversation, series until decision was made, is that like five weeks, two months, three months, is there like a... Months. Okay, good.

So it's not like it was it, because some people are thinking, hey, we're out of here, we're done first off, I can't believe you're doing this, I'm black. No, no, no, no, no, no. Okay, so that's good to know, that's between you and them, you guys can, you know,

that's a conversation between it, you and the people you were working with. Sure. Here's the other question I got for you. Yeah, the issue is when you don't see, I'd like to look, take it off the, take me away. Yeah. The issue is a punishment on behalf of big tech. Or the issue is like, you know,

I've been demonetized for this long. Yep. That can be red line and change wasn't. So that's the issue. It's like that was the issue as far as, okay, this isn't gonna happen because of the big tech penalties. And I understand it too, by the way, look, when you're in a war,

and I mean that we are in ideological war, we really are, and we are at a potential tipping point in this country. You need different kinds of people, you need different battalions. And I get it that some people want to work within the platforms in order to change the platforms. Well, no one understands that more than me

because I've been there since, you know, before there was monetization actually. My brother was one of the first YouTube partners, I think in 2007, 2008, whenever they started it, but the issue is when the platform no longer allows you to speak truth. I'm not looking to be removed from YouTube. I've talked about that.

And the people who we've signed, we want nothing to do with whether they are on YouTube or not. As far as I'm concerned, that's blood money. And I don't mean it's blood money, blood, but I mean, I don't want to have to influence someone to play ball with YouTube or Facebook or tell them not to, if that's what they choose to do. The issue is when you have a platform like YouTube

like Facebook that says, you know what, you can't say, for example, that there's myocarditis with young people, right? Or there could be potential adverse effects of the mRNA injection with young people. When they say, you can't say that we're going to suspend you, you are now no longer able to speak truth. So we'll use those platforms as long as they're available

provided that we're allowed to speak the truth. But when we get to the point and we've had these conversations where we're like, well, you want to quote the CDC on the flu deaths today? He's like, well, you still want to be suspended for another two weeks or, hey, do you want to have Kerry Lake who's currently running for governor? It's like, well, you know, we're going to be suspended and miss the election stream that night. And we just decide to let the cards fall where they may. It's reached that point, unfortunately. Yeah, so that's, so the, okay, so I understand it. So then the question would be to follow on. Is it fair to say that, like, if you were to announce,

if you were to say right now, who are the top, I don't know, five, six, seven conservative media companies out there, you got Fox, you got Daily Wire, who else would you put out there? Would you put Blazaz, one of them as an option? I don't know, I don't have access to their financials. It's a question I couldn't answer. So let's put aside the financials, let's say influence.

I guess let's just measure it by influence that you and I can see who would you put as. Like Prager You? I'm Prager You's an nonprofit. Well that's part of Daily Wire, that's part of the big wire now. I'm talking more like CNN, MSNBC, you know, you got, you know, whoever they have on the other side.

We're talking eyeballs, you're talking views, you're talking cloud. Yeah, I'm talking about like, if I say who are the biggest podcasters today, not political at all, okay, you got Rogan, you got, you know, impulsive, you got, you know, whoever, you know, call her that, her that, all these things they see, not necessarily political,

you can say these are the most influential ones, right? Within the conservative side, who would you say are the top five most influential media companies today? I mean, if people consider them, conservative, you have Fox on there, you have Daily Wire on there, you probably have like. I mean, if people consider them, you know, conservative, you'd have Fox on there. You'd have Daily Wire on there. You'd probably have like a red state town hall Salem.

Is a big one. Yeah, very family with them. I don't know. I mean, I don't know. I'd go to LA's with Salem, right? KRLAs, with Salem, KKLAs, with the city. They have like red state town hall, a lot of radio stations.

So they're really big. You know I'm asking a question. I'm asking a question because I don't know if there's enough of them. That's why I'm asking. I think yeah, that's the point. Yeah. So if there isn't enough of them, so you guys if I can get this, if I can get it right, you're planning on building a conservative media platform recruiting other

talent to come in under your umbrella. Yeah, that's what you're trying to do. Yeah, but it's a different approach. Yeah, and this is why it's different is, I don't need to do it, right? So for, and Ben, I've known for a very long time, I think Ben is the best at what he does. Certainly among them, you'd have like Mark Levin's up there, of course at one point like Rush Limbaugh,

but Ben didn't do that until, you know, daily wire happened before he was working at other places, like Bright Barton True World. The issue is when all these companies do it the same way. It's people talking about news, and that's fine. But at a certain point, you have to ask if it's by design. Now, here's the thing, it's because these companies need people to do that in order to... And look, I can tell you this when I was working at Fox News for like four and a half years,

change my mind was when I was pitched to every major publisher. I've talked about this. It was when I was working at Fox News for like four and a half years, changed my mind when I was pitched to every major publisher. I've talked about this. It was pitched as a segment at Fox News. And people said that will never work. Said it will never work. People want four or five minutes. They want it snappy, right? They want you in a quadrant view.

One time I think it was on with Lanny Davis or might have been Doug Shone on Fox News. They had this in this quadrant view and I was always getting in trouble. I'd always get called into the second floor. But we're shocking. We're in the same room. And they have us on these quadrant views.

I'm like, well, how's he doing? I'm right there. Here I am. And so at the end of the second, I think it was Lanny, David's like, hey, Lanny, high five. And I reached into his quadrant so fine. And they were like, you know, you can't do that. Because people like it to seem really international.

I was like, I don't really know if that's what people necessarily want. And so I said, you know what? I'm going to go out to a comedy show, which they, I don't really know if that's what people necessarily want. And so I said, you know what, I'm gonna go out to a comedy show, which they said conservatives don't really like comedy this way at that point in time. They said, you can't do what you're gonna sit down with random people to have conversations

for an hour unedited, two hours. I said, yeah, I remember when I pitched it as a book, although at that point, the term social justice where it didn't exist or triggered. So the term I used was American idiot because Green Day was big at this point in time. And I separated between them and sort of the modern leftist. And they said, no, no, the only thing we can sell the conservatives is the Doomsday books. And it's not a bad book, but the Obama blueprint was a really big

book at that time. They said, do you have anything like this? I said, well, that's not me. So I don't need to do, like we can do, muck them and do our show, right? No matter fact, we'd be more profitable just doing that. But providing a platform for people who aren't looking to make it big in the conservative space, but particularly people, you'll see what the people who we sign and the names of someone who's done comedy, you're Adam. And you're sorry, I almost said Adam, people who can be who they are and reach a different group of people. There's a reason too.

The conservative demographic is quite literally dying off, unfortunately. And it's very lucrative to sell them certain kinds of messaging, certain kinds of content. I don't mean immoral, but when people are precluded from reaching them, there are a lot of people out there like me, like Jill, like our audience. The average viewer is a 20-something 30-year-old college-educated male. They're not tuning into Fox News. They're not tuning into a lot of AM radio, but they are tuning into what we do, because it's a comedy show.

And I don't mean a comedian who does a show, and you know, there's like a lot of comedians they'll host podcasts. It's not a comedy show. Exactly. This is an entertainment show, and the reason we had to go and do it on our own was that's never gonna work.

And then every time you sit at that side of the table, whether it's Fox, whoever it is, they go, can we change it so that you can fit into the box this way? Because that's our box. And we want to do the opposite. And we don't have to do it. We can say, what's your box? What is it that you are? Let's give you the opportunity to let your freak fight fly. I want to go on this. I want to go a little bit more on this, but I want to go quickly. The question I want to ask you in a minute here is You're right. You don't have to do it, but you are a voice. You do have a massive following and there is a niche There is an emptiness that we need somebody to do it great If you're gonna do it and what's the structure gonna be different?

And then you made a comment about Fox. You said some would call Fox a Conservative that's that's some would take that as a dig but I want to come back to this here in a second So when I said I mean let me just do the quick. Today's sponsor, today's sponsor is Goldco. Okay, let me tell you why Goldco. I've been in the financial industry for nearly 22 years now, and I've been able to invest into a lot of different things. Stockspons, mutual funds, real estate, all this stuff.

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love I Persian who loves gold Is that a surprise? I love you. I love you. I love you. I love you. I love you. I love you. I love you. I love you. I love you. I love you. I love you.

I love you. I love you. I love you. I love you. I love you. I love you. I love you. I love you.

I love you. I love you. I love you. I love you. I love you. I love you. I love you. I love you. I love you. I love you. I love some places though in Texas. I, you know, I, at Island Park, I've been to those places.

We see a lion's bit. They're white. They're white. And the road is like three hundred thousand dollars. They're our gold lions. White are, you know, white lions on how long? By the way, first time I moved to Dallas. And I'm in Island Park.

We're having dinner at one of the restaurants there. And the lady says, you know what? Dallas is one of the most vain cities in the world. Yes. The way he says, you want to do any kind of surgery, augmentation, this, Botox, this may be the number one city for doing any kind of cosmetic surgery. That's Dallas from specifically,

Highland Park, by the way. You end up leaving there looking like Jennifer Coolidge. Okay. That's a milk fry there, right? But I don't know, we're using that term loosely. Don't be disrespecting the real truth. You're using that term loosely. Just like the skining the real truth. You're using that term loosely. Just like the skin.

Don't worry, don't worry, don't do the neck if you're doing your... It's Tiffany's mom. Bruce back. Yeah, by the way, I was friends with her. Oh, come on, that's not. You're bringing that up to the audience. I look like it, that's not.

No, no, no, no, no. Pull her up from white lotus, then you'll get a really good view of what she looks like. So, let's go back to it. So, Stephen, the question is, one, you don't need to do it, but you're choosing to do it. So, if you're recruiting talent, and you now know what daily wires contract is,

because you've gone directly with them, you now know what Foxes contract is, you now know what blazes contract is, you kind of got experience of the top guys in a marketplace, how they do. So, that kind of gives you an edge to say, we don't want to do it this way, we don't want to do it that way. Here's what we're going to do.

So my open and the question for you will be to follow on. Assume a lot of people that love your stuff or watching this and they're talent. They may want to come and run with you. Okay. And they may want to say, okay, Stephen, let's come run with you. Here's what we want to do.

What are some things a talent is going to get from teaming up with you that they may not get at other places? Well, here's the deal. It's and he's obviously so Gerald the CEO. That's several conversations like this recently. Yes, with talent. You can be closer to the microphone. Yeah, no, no, no.

Get in there like it's lean in. Yeah, but I will say this, you know, having experience with, okay, with stand up. It's a perfect example. When you're doing stand up right when you start out, you're starting doing whatever it was like when I was you're You're middling, you know, doing I'm sorry when you're on the road you're being paid. You're getting a few hundred dollars to middle to, right, to feature. And then if you're a headliner, you know, you might get $1,500 for the whole weekend.

And then you reach a certain point where you're doing these venues, they give you a minimum guarantee, okay? So this is not reinventing the wheel. A minimum guarantee doesn't matter if you're aunt, your uncle, and your dad show up, right? Or you say, you know what, lower that guarantee, and I'll take a higher percentage of the gate. So when I do live shows, I say like, give me basically the closest you can to no guarantee and the highest percentage of the gate. That's all it is. It's a sliding scale.

You always need to have upside to be incentive, incentivized, and especially when they're content creators, you always need to have some ownership and autonomy in the realm of comedy, or some people want more of a guarantee. So this side is more of an employee. This side is basically you're doing a revenue split. And depending what it is that you want or need if it's production, if it's editing, if it's social media, that changes the percentage. You can bet on yourself, get a higher percentage of the gate

or we also have options where there's a higher minimum guarantee. It's not reinventing it. This is how it works in the entertainment industry. The only place it doesn't work that way is in, you know, that I have experience is in the right wing, the right wing media sphere. It's very bizarre, it's an anomaly. Wow.

So it's interesting what you're saying. If I'm reading this correctly, I've ran a insurance company now for, you know, 13 years, going on 14 years. And I've been in the insurance industry for 20 years. I start off with Morgan Stanley. Morgan Stanley gave me a salary, plus commission. I made the least money with Morgan Stanley Dean

would because they gave me a salary. So my commission was like this. Then I went to Trans. Trans gave me a commission like this with zero salary. I love how he says, Trans gave me this. Yeah. Someone's in the back. Trans the mayor.

Somebody's in the back. Shut up. Somebody's in the back. I'm over it. Trans the mayor. That's how you were just dancing. You sent me, you're up. Oh have to be happy. You were just canceled. Pat canceled. You set me up.

Oh, you met the comments early, not Kobe. I was like, he's like, Kobe, you know, he would be ice cold. Like, did he just say that? Yeah. This is trans thing in the middle. You have to have a degree to understand the last joke he just gave. But if there's levels to this, this guy's a little too brilliant for it. I don't think you need a degree to understand that what assuming room temperature means.

Yeah, go ahead. So here, go back to the question. So it trans-America to be exact. Oh, it's too big again. Oh, you like that, buddy? This is like that. This is it. Is this what you want me to do right here?

Is that what it is? You're too professional. Later, that's a horrible place. In LA, this would be a game, just so you know, in LA, this is a game. So they pay commission. Then we go, we start our own company. And same thing.

It's commission based, here's how it works. Go to your thing, the upside is big. You can make tens of millions, but at the same time, you gotta do the work, you gotta go out there, you gotta do this, you gotta do that. This attracts a certain set of talents where your skill set as an operator has to be being a king maker.

Okay. We're a person like a daily wire or a fox. Their model isn't necessarily to be a king maker. They attract kings, meaning daily wire didn't build Jordan Peterson. Jordan Peterson is a king. They recruited a king that went and joined daily wire, right? Fox News didn't build back. Didn't build you.

Didn't build Tucker. Didn't build. Or Riley didn't build a lot of these guys. Now some may say, well, they certainly didn't build me. I was, I was, I was, I was saying, great people at Fox, but I was constantly like, you can't say that. I'd be like, what? They're like, could you put on a jacket? I'm like, wow, I just think kept wanting me to change. And it just wasn't the right thing. I was 21. But that, but that's the. So, is your plan to kind of whoever comes and joins you and runs with you guys, that you're going to share with them the tricks to the game that worked for you? So it's almost like, and I don't know if you follow basketball or sports or not, where the Golden State Warriors were like, yeah, we're not going to go put a super team to get

a bring this guy, bring that guy. Let's draft. Let's bring in Steph Curry. Let's bring in Clay. Let's bring in Dremont. Let's build these guys up and boom, let's win four championships. Yeah. Is your plan to recruit more greenies? Are you guys also willing to pay the five, ten million dollars to recruit some big names?

Well, I would say, actually, like, for example, with Daily Wire, or even like the Blaze, Jordan Peterson's an exception. He really is an exception. It was very recent that they brought in someone like him because, yeah, he is a king. He's an unbelievably talented and has an unbelievable audience. I mean, if you go back to Fox News, you're going back a while, like Sean Hannity after 9-11. I think he was out of Atlanta and then he became nationally syndicated.

They brought him and Bill Riley was inside addition. Back before that, I had a huge radio show and he was on, I think it was HLN. So what they would do is bring in people who were kind of that middle tier and then they were more of a platform to kind of be a springboard. But what you see with a lot of them is when they leave Fox, their podcasts don't really

work that well, right? Because this isn't just sort of a passive you were shit. Yeah, yeah. But there are some folks, you know. That's hard. Listen. Well, because you don't have people telling you this is who you want to walk. People are tuning into you because you're interesting.

Yeah. Not because you have a giant train cam and a crotch cam with a see-through desk. Did you shave your legs, Steven? Did you do this? Fix your hair, do the makeup. I can probably wait in the way God made it. One of the things that the audience is watching this,

I was very impressed to see he came with a makeup girl that did his makeup for 45 minutes before he was five. Yeah, it was very impressive. You know, the hair, somebody was fixing your hair in a backroom. You thought the syringes were from black. You saw hair. I was just botched you, Liza. So going back to that, I had a couple guys here.

I'm talking to, uh, uh, uh, uh, uh, anyways, some of the guys from Fox News. And they said to me, let me tell you, this is Murdoch, but let me tell you the magic behind Roger Reils. I said, what's that? He was a k behind Roger Reils. That's a what's that. He was a kink maker, okay? That's a tell me more. He says he knew how to get somebody to poke him here, push him here, challenge him here,

show him this, take this angle, think about doing this, link about showing the place, he was a kink maker. So you know how to do that. Yeah. Is your game plan to go from being a talent to want to be a kink maker? That's a long term. Here's the thing. Yeah. Long term. Right. You know what I'm asking? Yeah. Long term. There's no bench. Like, so I said this a long time ago where I would love to retire. And I don't mean necessarily be like less p. Diddy, like more shug night, like dangling vanilla ice outside of a balcony. You know, where if I want

to move, uh, yeah, I saw a guy today walking with a death row records like shirt. Yeah, I want to say, hey, death row, but then I don't really know the city that well. He could be like, shut up. Yeah, no idea. But you know, if you want to be called the whitest guy who's a celebrity, if he's a Liberty city, yes, not here. Yeah, you're good. So, yeah, so I would love to retire and eventually produce content more, but there's

really can be no next show like mine You know, Latter with Crouter, unless there's an environment where it can exist And if you have to be in an environment where you have to play ball with these, you know, these big tech effectively I mean, you could say what trip opily really you really talk about three companies. It can't happen It can't happen. There cannot be a show. I mean Gerald and I talked about this all the time I can't imagine what our show would look like if we had to be advertiser friendly, let alone never be suspended on you. Like we just decided to forego the money. And by the way, I don't really care so much about the revenue

on YouTube. We've talked about this, but once we were demonetizing, that was a Vox had apocalypse, they stopped counting our subscribers. So the number would be about 12 to 15 million subscribers in the main channel. And what we had was for years, I was monetized the channel. We were gaining between 120 to 250,000 subscribers every single month. I think our lowest month in that period was 80 and our highest might have been close to like 300. Then we were in a month.

In a month. And every month was over 100 something thousand. The average was 130 something like that. Then we were demonetized. The Vox had apocalypse because they couldn't remove us because we didn't violate any policies. Yeah. You see Susan Wajitski, who was talking

at the recode conference saying, like, sorry, it's not really hate speech, but we'll create a new rule of borderline content. So the second word demonetized, boom. We were down to 10,000 at most 30,000 subscribers a month because you can't find us in browse. If you search my name and the title of the video, you'll find something else.

Someone screwed up at Google YouTube and accidentally remanetized this. Was it for like four months? Three or four months. We're like, what? Boom. 130 to 200,000 average per month. Again, demonetized down to 10 or 30.

And here's the reason why is because it's a finances game. Of course YouTube wants to migrate people toward advertiser content. And then of course they want you to play ball and say, by the way wants to migrate people toward advertiser content. And then of course they want you to play ball and say by the way, you need to be advertiser friendly. Don't talk about the trans thing. Don't talk about the election. Don't talk about the vaccines.

And then when you have conservatives saying, hey, you know what, we want to make sure we keep making this revenue from YouTube. Think about that. When people say, and I used to be a libertarian, you know, until I grew out of it. And I would still be considered more libertarian than most conservatives.

But it's not a free, it's not about a private company doing what they want. When these people enjoy benefits, both both as far as policy, as far as taxes, from the government, section 230, right, when they're protected. They use the law when it's convenient, and then they violate the law when it's not convenient. And they use that to engineer the kind of content, not only that you see, but that is on there. So yeah, we kind of just said, okay, we'll decide, like, rather than 12, 15 million, but not being able to discuss anything, we'll have to build it the hard way.

It is a very, very difficult slog. That's what bothered me with the lack of access to new people. If you have a storefront that's always boarded up, it's really hard to generate new customers. And it's the same thing, it's hard to generate new viewers. The viewership that we have on the show is almost 100% from people who book market and check it every day. Wow.

So the suggestions for you is not that high. I think it was less than 2%. Suggestions is less than 2%. Browse search suggested they were in single digits all of them. Yeah, holy sh. They probably suggest people watch something else other than our show. But you know what is love.

I got it. Well, that's gonna be the thumbnail with that. Yeah, I mean, come on. Who's not watching? By the way, so going back to that, I bet if you were to show the data on what happened with dates, that would be an interesting thing to look at. We could probably, hey, someone watch it. We could probably send them to you right now.

Oh, if you have your guy reach out, we could send you at least a before and after. I would love to see that data to just show it. If you can, I don't know who in your communication with, if you want to send him a, I think you had an email earlier setting up some of the tech stuff, those guys might be. Gerald, do you have your phone with you?

Yeah, I do. They can text it to me too, if I, if I can. Okay, if you want to. If you can text it to me, I can get it up on the screen. Prime task, I still see if they can. So let me go to the next question, which is all within the same topic. So there's a difference when I went from being an employee to a salesperson.

It sucked because it had a warm salary, and I don't. Right. Oh my God, it was so annoying. Okay. Yeah. Then you go from salesperson, you learn how to close, then you become a sales leader, you teach another people how to learn how to sell. Let me tell you, it's very annoying.

Yeah. Very annoying. person, you'll learn how to close, then it becomes a sales leader, you teach another people how to learn how to sell. Let me tell you, it's very annoying. Very annoying. You have to have the pace. How do you not understand? Use this script. If I can do this, they couldn't do it. So you got to be patient because it takes a long time. So then I went from being a sales leader to seal. I sucked as a seal. So I go in, I'm like, I have to find out what it is. Being a business owner is different than a CEO, right? So for you, do you really as a talent, like I used to sit

there and watch a lot of the guys I was in business with who were very, very good. These people I respected up till today, I respect for what they built. Why did they never go start their own companies? And I want to ask them, you're very good. Why didn't you go start your own company deal with compliance, deal with all that stuff. Why didn't you go start your own company deal with compliance, deal with all that stuff. Why don't you just, why don't you stay put? It's not, I don't want that life. So talent, think about O'Reilly, think about Hannity, think about Tucker, think about, you know, I can give you a bunch of these names. Think about on the other side, Cuomo, Tapper, Maddow, Cooper, think about all of these guys. Why did they never go and say,

I'm gonna start my own company? Okay. And then let's go on the podcast side because you may say, what's different from reading a teleprompter, and today you see their eyes going like this, the entire town, okay, he's reading a teleprompter.

Okay, a lot of people, this is hard. What you do is very hard to keep people's attention. A hundred thousand people's attention, you did one for 16 hours, I don't know what it was. 16 hour life that's ridiculous. 100,000 people's attention, you did one for 16 hours. I don't know what it would. 16 hours, yeah. 16 hour life that's ridiculous.

Yeah. So do you really as a creative one to go into dealing with talent and telling them and giving them tips on how to build and manage other? Oh, I'm not gonna tell them what to do. That's you think I'm not gonna tell them. And here's the thing. It's different.

Yeah, it is different. Well, that's also why he's CEO. Yeah, what's... Now, it's been a company. I've been running a company for a very long time. You have 20 something in place. That's why I've owned why he's CEO. Yeah. Now, it's been a company. I've been running a company for a very long time. You have 20-something employees. That's why I've owned Lotto's company. Are you co-seal?

It's going to be co-seal model like Ben Shapiro and Jeremy were Ben as the talent and Jeremy's more like the day-to-day CEO. I don't know what their inner workings are. Well, based on what I've heard, I don't either, by the way. Just so you know, a lot of people... They had money, guys. We don't have that. That's the difference.

Like, that's one thing we've never taken a dime of seed money. We guys you know we don't have that that's the difference is we don't have like we that's one thing to we've never taken a dime of seed money we've always made it back literally within the first court explain why that's important the fact that what is the difference if they do because some people may say well you know I know you're saying since Steve but the fact that Ben and Jeremy and those guys have money from those oil guys that I think it's like the fracking guys that got the three and a half billion dollars and they're funding it and here's 50 million hundred million three hundred million whatever they're and they're funny and get a here's 50 million, 100 million, 300 million, whatever they're doing

so they can go get the bigger guys, right? What's wrong with that? What is the... No, there's nothing... I should say this, we do have technically seed money. It's you. It's mug club. We're not funded by a foreign caliphate like the young Turks in some way and I'm partially

joking. We don't have oil, bear, and money. We have people. That's it. We don't have a, bear, and money. We have people. That's it. We don't have a lot of sponsors either. And by the way, 100% of the sponsors wanted to come because we always make sure that they get more value than they pay for. You know this industry, right?

There's a lot of paying for views and downloads that don't really happen. So for us, we go to them and the way we've structured contracts is, okay, if you don't like what we do because we don't do live- do libraries, we do these really weird commercials sometimes, get a little off the beam. If you don't like it, just don't pay for it. We don't need to do this.

We think you're gonna like it. 100% of the time they do. But you have to coach those people creatively, right? It used to be, for example, Gerald remembers this. I would be yelling on the phone with billionaires. I'd be like, no, you don't know what you're talking about. Where I had people come in when I had, I think half a million subscribers.

They said, you know, free is the enemy of premium. Because at that point, we had built a lot of subscribers. I said, well, you don't understand. It's free. It's an advertising venue. It reaches people. And rather than tricking people into paying, you provide value added.

And people will pay because they want to support you. Sometimes people go, oh, a second, I'm paying, and basically the show is out there for free, and all of these sponsors are on here, whether it's four, five, 10, you know, and they go, usually it used to be at one point in time, we would pay, so it would be ad free. They go, what am I paying for?

We've always tried to make it really, really clear and provide value added. Now, as far as with content, with talent, I'm not gonna tell them what to do at all. They can do what they want because these are people who I believe provide value added. And if it doesn't work, then they can go on their merry way and take their subscribers with them.

There's no exclusive. Completely unique in this industry. There's nobody out there in the conservative space that is doing something like that. And essentially, we just kinda got thrown into this a little bit, looking at all the contracts going, gosh, is everybody really doing stuff like this? That just really doesn't value the creator,

doesn't value the audience the way that we think you should. And then saying, we can probably do something better. And really, the better is just giving people the opportunity to be creators. The opportunity he was never given in some of those previous roles. Like, hey, we want you to fit this mold for us. We want you to do it this way. Telling creators like, look, you've already started

to kind of have some success. That's great. That's fantastic. Why don't you come and add more value to our viewers and bring your viewers with you. Add more value to them as well. So it's just a different model where we don't have to, and go back to your question on the money.

If it's your money versus somebody else's money, that's different, right? You put a different work ethic behind every dollar that you have that is on the line. For somebody else's. For somebody else's. It doesn't mean you don't value it, but also there's different interest in it.

They're going to be able to dictate a little bit more what happens if you have other people's money. And I have investors in my other business, I have a wine business. And of course those guys want to see a return. And if things aren't going the way that they should go and maybe I've made all the calls, they're gonna say, hey, you need to make different calls

or we need a different you in that role, make sure you're usually drunk. Well, that's why it shows the white business. It's hard to be mad in the wine business. Everyone's very happy. No, but that's also why Gerald, you know, when we were looking at this, I was, because for the longest time, right,

I'd get to this point, well, you know, with like contracts, we have a certain period you're allowed to renegotiate. Often contracts are framed, but that's very short period of time. Yeah. And then it'd be under the gun, where I still have always owned everything, but I'm like,

ah, this isn't really something that I want to do, or I don't it'd be under the gun, where I still have always owned everything, but I'm like, ah, this isn't really something that I want to do, or I don't want to do it this way, where Gerald said, hey, look, what if you were to do this? And suggested something similar to what we're doing. And I turned to him and I said, Gerald, you know, I can't do that. And he said, unless I go full time, because he knows that I

can't manage the sales and also do a show every day, which, you know, for every hour of people see, it's four hours of prep just for me. I mean, we have to be right on the research. We make all of our research publicly available every single reference. It's like a bibliography, and we post it every single day. And then we also, you know, we have to do these sketches. We have to, you know, we have punch, we have photoshop, we have guests.

It's very high. It's more of a television show than a radio show online. It's really kind of the only one in that vein. And that takes a lot of work. And one thing I will say is you said that you weren't a good, did you say not a good CEO or not a good sales trainer? I was not in 2014, in 2013, I was not a good CEO yet. So here's the thing, I'm the one thing I will say,

the only thing that I'm really decent with in business is the only old Wayne Gretzky quote, he was mentioning basketball, the Canadian anime, I'm like, let's go to hockey, no one knows. Give this 100%. 100%? No, no, no, not that one where he said, don't go where the puck is, go where the puck's going to hockey. No one knows. You have this 100%. 100%? No, no, no, not that one where he said, don't go where the puck is, go where the puck's going to be.

I've always been pretty good at understanding where the puck is going to be. Beyond that, I have always had a problem and a struggle with managing people who aren't like me. And you're probably this way, right, as a self starter. Sometime, like the people have just, we've worked with for forever, like the retention rate is insane with some of these people.

Are people who you go, hey, I need to get this done, they go great, and they find a way to do it, I'm results oriented. There are some people who need to be managed more, and then they'll get upset if they feel like they're being micromanaged. The people who have worked with really well are people who are self-suffer. I don't necessarily know how to manage people

who aren't similar to me. I'm a creative type. Gerald's good at that. And that's where we're at the point now he's been working part time. He's been on the show. We were just talking about how because he has a great radio voice.

He used to come up and talk about theology and Christian apologetics. And then he would be in that second chair and he's always run a business. And we've always wanted to make sure that we could maintain a friendship. But then it got to a point where it's undeniable or he would see me kind of getting just buried.

I just don't have time to do all of this. There's no way to do it. I think you kind of alluded to it. A lot of people think, oh, guys, you guys have been off for what, 10 weeks or something like that, right? We've been shooting. Oh, God. Not.

It seems. Shooting crazy writing, all these different things, all of that takes an incredible amount of time and to run a business on top of that and to kind of handle, I mean, the fires that you have to put out in this industry, especially when you have a target on your back like he does, it's just, it drains you. And so we had to build some infrastructure up with personnel and just making sure we had people in the right places, made some new hires, got the team expanded because creators not only want a good contract, right?

They want to keep their subscribers. They want to know who they are. Like, God forbid, you have to, you get to know who the people are paying you money are when you work for some of these people. They wanted to have the ability to not have to deal with all the back end like editing and all the other promotional stuff and people saying, can you just help me with monetization? I know how to create good content, but I don't know all of these different things. It's kind of like dentists.

You can go get a loan from a bank right now being a dentist, fresh out of dental school. They'll give you money left and right. And then everybody, the financial services people are right behind the dentist when they go in because they know they know their craft. They don't know how to run a business, right? And make money. That's what a lot of these creators are doing.

They know how to do it. But they just don't know how to run the business. By the way, dentists don't, you know, a lot of, when I was, they're no tourists. I knew a girl, she had just graduated. She had just gotten, I was just like, you're never gonna get alone and she goes, oh yeah, the bank was ready to give me like 150.

I was, what? I'm trying to start my business and I'm like, I've got a model that's broken over seven years. Most doctors have no clue what to do. Not a really money, they're clueless with money. You go to the house, they're making six hundred grand you think they have everything on nothing. And the reason is because everybody thinks they know it all

because their name is what? Doctor, the challenge is you're a great content creator, but it's different management, and content management talent. So, and you said he would be doing some of the stuff if they're wired like you, it is what it is. But here's the question. So, what's the vision of the company?

If you were to say, our vision is to dot, dot, dot, what would the vision of the company be? Well, I would say, it's not my vision. That's the thing, it is the vision of, we, in this industry, you know, you always owe somebody, right? So my first job ever, I don't really talk a lot about me or my kind of history on the show,

but a lot of people know this was, this kid's show Arthur on PBS, on an art vark and he has like a pet dog, and his best friend's a bunny. You would have voiced a 12, right? It was some like that. It was 12, yeah, it was a voice of the brain who was bare, black bear.

I had to do a, the Kwanza song for Christmas, the Christmas special. Drugs clearly involved in this idea. And that was the first thing I ever did. I had been doing like extra work before that. Started doing stand-up in my mid teens, which took me kind of full. Yeah, there you go.

Yeah, there was a lot of that. I was so bad too at the Kwanza rap because I was embarrassed. I was 12 years old and I looked up Kwanza. They're like, I had to go on there and say, you know, and what's his name? Karenga, the Kwanza founder. And I turned to the vocal director,

I said, do you mean Ron Everett? I was 12. I said, do you mean Ron Everett, the guy who beat women with soldering irons and poured bleach in their mouths and is a wanted sex offender in Los Angeles? Like, we're putting this alongside Christmas in Hanukkah. And your thing is that 12.

That 12. So you knew you were gonna be this type of person. I was five to 13. Yeah. Yeah, so people knew it was going. That's exactly. Yeah. Talking about blondes up there.

The face of blondes up there. Yeah, exactly. Yeah, well see now at F2 Apologize, that'd be black bear face. You're black bear face. Like bear face. Oh my God. But to be fair, it was also really bad

where they had me do like four or five rap verses. Oh God. And it was so bad. I was so embarrassed that they just added in background singers, hey, come together now. I'm like, no, they're missing four of my verses. Oh my God, that's cool. On purpose.

So that's what I started with doing that. And I'm trying to go back to your question now. I've got a lot of fun. Oh, the vision. Yeah. So you always owe somebody. And the same thing, even when you start out, like when you're doing stand-up,

it's kind of, the beauty of stand-up comedy is you get to these microcosms, right? Like, I'm sure you've had halgags, where you're these, like, I had one guy one time try to pay me in coke. Oh, have you ever had that? I've had that and I've had the guy go, amen, I don't got all the money.

We had to drive to the projects for him to sell drugs, get money from the fucking thing. Yeah, exactly. And I said, no, no, I don't projects for him to sell drugs. Yeah, exactly. Yeah, exactly. And I said, no, no, I don't do the drugs. And the way it did. I don't do drugs. Yeah, he said, well, you'll sell it. Make more money. He said, no, I don't do drugs.

Like, who do I, do you want me to make the call right now? To the authorities? So you experience these things because you owe, right? And then you owe somebody in the industry or you have to do somebody a favor. We do owe. We owe entirely mug-climbing. And that's why we have this massive paying subscribership because they are investing their dollar. Really, it's this simple.

They think we're fighting for them. They think most consumers are fighting for them. And they're disenchanted, and they feel like there aren't people who represent their viewpoint. You know, I've been in this industry for a long time, both in the sort of secular entertainment side and then the conservative side. But I didn't grow up. Like, we didn't have Fox News in Canada. We really didn't have AM radio. Occasionally I could pirate like Rush Limbaugh, I think like Dennis Prager from Platzburg, New York when I'd be in Montreal.

But I did grow up watching Letterman, right? I did grow up watching Conan. John Stassel was a big influence where I found that I was conservative before I even knew what that was when he would do, give me a break on TGIS. Madam on the show multiple times. Oh, I love how he always, when he gets little persnickety,

like talks to you like you're 12, like, you say that, but you're investing in gold. You know what I mean? He spoke like that to me for two hours. Oh, you're so good. So Adam, you say this, but really, you're here on a pond camp. But he was brilliant, he's really a sharp guy.

For sure. So that was my influence, and I sat around and would go, well, there's nothing there for me. There isn't for me. When you look at that point, you have every single late night show. You have every single comedy show and entertainment show. Every single one was left.

And no one on the right was really actively trying it. And they were actively telling you that it wouldn't work at some point you owe. So I said out and I just said, I'm going to do what it is that I would like to watch where people told me there weren't enough people out there like me, and then that ended up being the audience and then eventually mug club. And those are the people we owe.

So the vision is you are investing in us to entertain and to fight for you. Well, that's what we're able to do without the shackles that a lot of other people come with. So there's not really a, there's not really a, okay, so you know, daily wire is going to be watching this tonight. And I know you can't say yes or no, but they're watching this, okay. And they're watching to size you up. They're watching to see if you guys are going to be able to compete with them or not. The world of competition is very brutal. And they, you know, that I don't need to tell you any that they're watching. And by the way, whether they're going to say they watch it or not, you know, sometimes

you're like, oh, did you watch it now? No, no, no. So a true competitor which they are, they'll be watching this. Now here's a question. If division is like that, so it's not like you guys are here saying we're going to build one of the largest media companies and be able to do XYZ and fight the fight against the, you know, the, uh, uh, uh, uh, woke, the establishment, but what they're doing, we're going to do our part and we're going

to build a company that's going to be able to go out and fight for the average conservative in America for the values and principles that we have them by doing. So we're going to be able to build a multi-billion dollar company to do movies, documentaries, shows, that's not the vision. That's not what you're selling. able to build a multi-billion dollar company to do movies, documentaries, shows, that's not the vision, that's not what you're selling. Or is that? No, that's not what, but here's the big difference. So for example, you can bring in someone

who's, let's say, is immensely talented, like a world-class stand-up comedian some people who are working with. Okay, you can bring a man and say, by the way, or a documentary filmmaker, who, yeah, we have some people. So different people who we, and we'll be making it, probably tomorrow there might be some announcements as far as, you know, you have tentative agreements So different people who we, and we'll be making it probably tomorrow there might be some

announcements as far as you know you have tenet of agreements and you have fish agreements. But there'll be at least twice the content starting March 20th. Okay. And eventually it'll be triple, it'll be quadruple. As long as no one has to compromise what it is they believe. But we don't bring in, for example, a world class standard comedian and say, you need to do a daily show that you don't want to do and then a documentary. We say, hey, you're looking to do a special.

Let us give you a tailwind. Let us be the winner of your sales for that special. You're a comedian. Be the best comedian you can be. We're not trying to fit them into a box. And then if a documentary filmmaker comes in and says, hey, I want to make this film, it's going to cost $100,000 or $X million to produce it.

We don't go, okay, you can do that. But you have to do ABC XYZ for us to fund that. We say, okay, great, you can do that, but you have to do ABC XYZ for us to fund that. We say, okay, great, be the best documentary filmmaker that you can be. The issue is there really is no platform out there where people can be exactly who they are without certain strings attached that may not be, by the way, with any malicious intent, but it ends up having the same net result where it becomes very, very homogenous. You and I both know this. On the conservative, like, there's a reason it's really easy for the left to say, look, they're boring.

It's a bunch of, well, Tucker Carlson, like, on CNN Crossfire days with a bow tie. It's a Tucker Carlson look-alike convention, right? This is your conservative movement where it all looks and sounds the same. Who said that, though? Who said that? Everyone on the left.

I mean, here's the best, most effective attack that someone on the left can do. Okay? And we'll get this sometimes. We'll be on the show and like you just mentioned Anderson Cooper or sometimes like Chris Cuomo where you just run the clip and that's it. The setup is its own punchline because it's so bad it doesn't require commentary.

That happens a lot from people on the right where if you're maybe some people go, I really like what they're saying so they don't realize how it comes across, maybe to someone who's just looking for the content side of it. And you'll see the left often, they'll just run something and go, all right, there you go, and they'll move on.

You think so. Not all the time, but sometimes, yeah. Yeah, because, okay, so what you're saying. There's a reason they put together reals, hit reels for us, like, Fox. Listen, I'm not an owner in Fox, I don't know, shares. I look, I watch what Russell branded yesterday, two days, three days ago on what he called a Bill Maher

and he called out that MSNBC person and he was stuck. So bam, bam, bam, bam, well, you tell me, you know, you keep calling out the fox news, but how about you guys? What have you done? Look at yourself. So tell me one thing that we've done that,

that says, you're serious. You only tell me Joe Rogan, I'm gonna say, so yeah, and it was so embarrassing. I don't, I'm assuming you saw this. Yeah, I don't know if I can, I think I'll, because I'm in Florida, be doing a show tomorrow. Oh, fantastic. And then like Lex Frieden, like I said,

I'm doing press for a couple of weeks, right before we know. Yeah, so, so himself, when he comes, so, so then, even Bill Mar was almost uncomfortable, like, okay, like, we're just gonna slow down. Well, no, no, it's really also, fuck, meaning there was a moment where the left could do that with the right, but some are saying Fox could come up right now and say, listen, we are the King Kongs today. Yeah.

Number one comedy, Greg Gutfield is doubling Camel and Fallon combined. Okay, so that's data. They'll say that. They'll say Tucker is what, 2.6, 2.7 million, and number two is what? They'll say out of the top 20 shows, we have the, blah, blah, blah, blah. And look at the bottom down limit where he's at. These things you've heard, we see the data,

and it's very easy for them to take the shot the way they do, right? It like Joe Rogan, oh, you wanna talk as much? Crap, as you wanna talk about Joe Rogan. 11 million in episode, that one, you know, data that came out with the podcast, I don't know if you remember, it's supposed to be like a year ago, maybe nine months

when he came out. Everybody was silenced, hey don't know if you remember, it's supposed to be like a year ago, maybe nine months ago. And it came out, everybody was silenced. Hey, here's someone who's just, so the Fox could throw their weight around and say, yeah, you guys can say whatever you want. We are still kicking everyone's ass, gut filled, tuckered this that they can push their weight around. Sure. The only thing I'm asking from you is, I hope they do.

Yeah, no, I hope they do. And I hope they start supporting real like conservative causes and candidates And a lot of people see Fox News as Republican not so much concerned. I'm not I'm not a Fox News Republican. I'm a I'm a traditional conservative What's the difference? Well, the difference for example would be if you look at the way they treated certain candidates I mean for example if you look at like what happened with Carrie Lake and the question the loaded questions that they would ask the Same thing where if you look at the way they would treat Donald Trump, the same thing if you look when I was there in Mitt Romney,

it was kind of a coronation. The same thing if you look at some of the topics that they'll cover, whether it's covering the gender bender that's going on with bathrooms, like a lot of the time, I know that I would tune into it and it doesn't represent what it is that I believe. Or certainly, I should say not the entirety of it and a lot of conservatives feel that way.

Certainly a lot of conservatives after the election. There's one thing to say like, look, the lawsuits were terrible. Of course they were. We were on there reading the Amicus briefs. It's another thing to say, anyone who thinks that there was an issue going on with the election is crazy. And by the way, not everyone is the same there. Tucker is very different from someone like Greg Gutfeld who's very different from, I don't

necessarily know all the other. Laura Ingram. Laura Ingram. Right. Yeah. Everyone has different points of Janine and Judge Janine. Yeah. I had done Hershel quite a know all the other. Laura Ingram. Laura Ingram. Right. Yeah, everyone has different points of Jeanne. And Judge Jeanne. Yeah. I had done her show quite a bit on the weekend. She's actually a lot of fun.

She was a lot of fun to hang out with. She carries a stick. Well, she goes out. She's not afraid to. But here's the thing. I don't see it as competition because our viewership isn't 74. It's not a 74 year old.

And I'm not just saying that as a slight, that is the median viewership. It might be 72 now. It's not that high though. It's in the 70s four-year-old. And I'm not just saying that as a slight, that is the median viewership. It might be 72 now. It's not that high though, is it? It's in the 70s. I know it's in the 60s. It's in the 70s. It's in the 70s.

Let's call it 65. Sure. 28 years old. 28 years old. And not that we don't target young people to give you an idea. This is considered kind of what you were saying about I see where the puck is going now where it is now.

What's not where the puck is going? It's just who I am. And so I'm able to speak to that group of people. The issue is, I think you need to reach all of them. The problem is, it was never profitable to reach younger people. And that's why the median demo just got older, and older, and older, and older.

Because it's a lot harder to get a bunch of 20 and 30 roles to tune in. It's much, much more difficult than to have the current conservative base. Tune in, so it's not the same thing. And by the way, I hope they reach those people. Look, the baby boomer generation, too. They were incredibly liberal. Flower power turned into one of those conservative generations of all time. I'm just, I'm the only one saying there isn't only one way to skin a cat because I've had to do it and been told that it would

never work. And that's what hopefully we can provide for other people out there who feel the same way. There are a lot of people in the industry. And March 20th, you know, people are going to see, uh, some of these folks are, they're looking forward to it. People have been begging for you to come back for, for a while. You probably have a much younger demo than Fox News. We do. Of course.

We're, by the way, your, what time did you do your show? Is 11 o'clock they do your show? Is it, uh, when you would? Was it 11 a.m.? Is it, is it 10 a.m. Eastern, right? 10 a.m. Yeah's 10 a.m. Eastern right? 10 a.m. East. 10 a.m. East.

Okay. I know that because we're 9 to 11 is our show. And I was like, oh, Stephen Crowder. And so no, no, it's great. I didn't mean to siphon off here. But the point is the point is that's the amount of influence you've developed. Now for us, you know, we're in the space.

We have a message our audience shows up. Maybe our audience is slightly different than yours. They come because they follow business that we follow business stories. Yeah, it's not necessarily same thing. So it's not like- I don't see you as competition anymore than I see Fox News or what other people,

like Eli Wires Competition. But where I'm going with this on the Fox part of what you're saying is, okay, so here's a different question for you. As somebody that is in talks, but a lot of people right now, we're gonna be signing some talent and we wanna bring them on board to Vagetaymon.

We're gonna be doing that because that's part of what we wanna do. We have a vision where Vagetame wants to go. What could the, could daily wire had really done anything to have kept you meaning? You know some relationships don't work out and you're kinda like, dude, like I really don't want this relationship to work out

and we're very good to not make a relationship. You date a girl, you're like, I have a lot of fun with you. We're never gonna be married and we're never gonna have kids. So let me create a problem. Hey, Brutal, let me tell you. Pound, you know, you come to say, oh my God, I can't believe you said it.

You know what I was thinking about the other day? You know, you're sticking about, I was having a fantasy about going and doing this. I would never, this is why I don't think it's gonna work out. It's not you, it's me and I'll boom. And you follow. How much is this?

The fantasy involves a parrot, tuba lipstick, three sticks of butter, trans, you imagine. A mirror of color, trans, a mirror of color, yeah. You know what I'm saying, vision. Yeah. That's what we call the litmus desk.

I got four sticks of butter in my world, but hey, were you trying? Were you, were you really open to the idea to go on daily wire or not? Yeah, yeah, as a matter of fact, you were really, and by the way, it wasn't just them, just to be clear, there've been a lot of suitors. Of course.

Yeah. So, let me just, yeah, so we were doing the Nashville show, right, you were doing stay at the, oh, the Rhyman, which is at the Rhyman, the other Grand Old Office. Yeah, and the whole thing there was like, you know, we had some of the guys were there from daily wire and we knew they were gonna be there. We're like, you know some of the guys were there from daily wire,

and we knew they were gonna be there. Like, you know, there's just a lot of stress and a lot of pressure. Like, I really wanna perform well because this is really- After the election stream on Rumble, that just went crazy. And so he was very much in the mode of like,

I really wanna perform well. I wanna show these guys what kind of stuff we can do in the live space as well, doing stand-up, and not just on the show, right? So the answer to that question is yes. Like, there wasn't nervousness because he was like, I just don't like these guys, and I don't want to do anything with them ever.

It was like, I really want something to be possibly to be able to work out. But he said it many, many, many times. There was just something in there that we've specifically gone into it that just is a non-starter. All the other terms, all the other stuff you get to, right, in negotiations. That was the thing that I didn't like.

It was like, of course, you negotiate. Yes, but if there's something in there that basically says in this term sheet that you're going to do something that, it's just, it's antithetical to who we are, then no, we can't get past that. That's just something that's never going to work. So that's why he said, look, just take me out of this. Let's just talk about the movement. He's talked about a bench.

That's part of the vision of what we're doing. How is there another Stephen Crowder in this current age? Will Fox News step up and go into a newer media category and try to reach a younger audience and swing the big stick that they have to do something for the conservative movement? It's bigger than that. It's bigger than that, right? Will they stand up and do that? And so when we're looking at it, we're like, well, we don't want to just do this and then

kind of right off into the sunset, we want other people to be able to come up and do this as well. Yeah. Because there needs to be more than just Fox News. There needs to be more options for conservative stuff. So you guys do want to build something as big as Fox News, if not bigger. Not as maybe Fox News. I don't know, yeah.

Like I've talked about with YouTube, is look, I will build, we will build something that will be as big as it grows to be, provided that we can believe in what it is that we're building. In other words, if it comes to a point where I go, okay, but we got to start, we got to start silencing ourselves and discussing these issues because look at the, look at the 10, 15 million we've foregone on you to the minute I find myself making this. I'm done.

Can I ask you a question on the money then? Yeah. You know, they say everyone has a price. Yeah. And 50 million. No, I'm 50 million. Okay, well, I think that was my price. Yeah, exactly. One know, they say everyone has a price. Yeah. And 50 million. No, I'm 50 million. Okay. No, that was my price. Yeah.

Exactly. One night, girl. Love, love, love. You never heard me talk about the money. No. It was 12.5 million in a contract that would go for an entire production company with 110% penalties at minimum. Right.

45%. Actually, 65% of which would have been an act that immediately, like, who have been read line and eliminated, okay. We have 25, 30 employees. We have millions of dollars that we have to pay just in equipment costs and insurance costs, right. The costs and the costs are in the few million dollars per year just to operate the show. And you know doing this that's not just about right. So take a bigger number with the work that you do. It's a pretty substantial number. You actually act. You do skits.

You do. It's not like a production car. Yeah, we had to bring it entire, a one and a half metric ton of sand to do a saving private Ryan's thing. Six seed borrower. We have to have lawyers on retainer like crazy because some of the shit we do is horrendous. Sorry, can I say that? Yeah, you just did.

I apologize. It's not good. Sometimes we look back and we go like, oh, you said that, whether it's 50 million, you said even if it was a billion. A billion. No, no. That you're ideologically opposed to what was going on with big tech censorship,

everything like that. There's no future to believe in if we do the bidding of big tech. And by the way, no amount of money. This is a hill you will die. There would be nothing more profitable than me. There would be nothing more profitable than me, for example, leaving, getting a bunch of people to sign up for a mug club right now. Just the people, by the way,

you've already entered in their email at mug club forever. There would be no way to make more money than for me to say, sign up, do it for two years, not produce any other shows, pocket the money and walk. Or two have done that before. That would be the money play. The money play certainly wouldn't be bleeding money to bring in talent, right, to try and produce content.

We don't need to do it. What really, and this is the challenge we run into, is there are very few people who we can bring in who would be, for example, an exposure benefit for us, but we don't really care. We know that we can be an exposure benefit for them. And there are a lot of good people out there who've had the door slammed in their face. And yeah, I of good people out there who've had the door slammed in their face.

And yeah, I know some of them who've had the door slammed in their face at Fox News at some of these other places because they're very specific instances of them, not playing ball that they shouldn't have to play. I'm not talking about anything really pernicious. I'm talking about like, hey, don't discuss these issues. Hey, you know, don't be so rough around the edges.

Some people need to be, and that's okay. Only one side is saying, we don't need to do it one way. So we'll be as successful as it is based on people saying what it is they believe and not compromising it. But it's just a different starting goal, right? I use this analogy with pastors like your job as a pastor is not to grow your church. Your job as a pastor is to faithfully convey the word of God to whoever shows up and let God take care of the growth. It's just the focus is slightly different, right? So we're saying, look, our goal is not to grow a company and become a behemoth like Fox News or anybody else that's out there. Our goal is to make sure that there's a pathway for creators

and that the audience is always the number one, the only person that we have to perform for, that's the audience. That's a Jew. And if that are your church, I want you to get me to convert. There you go. Well, we can talk about this. That's a Jew and it banned your church. I want you to get me to convert. There you go. Well, we can talk about this. That went to ministry school. And your goal could be if you're Joel Osteen stuffing money in the wall. Yeah, you gotta put it somewhere.

Need the insulation. So guys, so obviously the left has a chokehold on, think about it, when you named the top five conservative, we were having problems coming up with three. They have a chokehold and it takes like, thank God little moments like Elon, who's, I don't really know where his political, but he buys Twitter or seeing files or seeing a live,

or seeing all the shit with the leak. Lately, do you guys do things to you? Like the tides are shifting and people like you, like what paths do you guys are doing? Do you think there's light at the end of the trouble towards the other side, the other voice? Yeah, you know, it's a good question. There's definitely been a shift.

So actually I wanted to go back to something and this kind of ties in that Patrick said, you know, he said niche. I don't have the numbers, but I remember a breaking bad. I think it was about 14 million. It was 12 million people tuning into the finale. And when they did some focus groups,

I believe it was like 80%. Something was a significant majority were Republican. Take the highest viewership ever on Fox News. It's still about a third of that. So when people say, oh, what you do is more niche, no, no, and I think even like, we don't really talk about our numbers a whole lot, they're reflected in that, right, with no seed money.

It's not niche to have an entertainment show that people will tune into whether they're conservative or not, I would say it's more niche to just do rar-ra talking points. Because if you look, there's a huge, think of how many people vote Republican. And you talking about like you huge numbers right Fox News like Tucker's like two point something million three million is a huge peak and that's what the Nielsen writing right where the viewership is for seconds right you're lucky if it's a couple of minutes. I think that's

more niche than for example every single comedy late night show all of comedy central ABC NBC but it's entertainment it's very different. So going to what you're talking about, I will say this, I've noticed a shift. When I was obviously in the entertainment industry, and then particularly in the standup community, like in Montreal, there were no people who were even right-wing or libertarian.

I mean, people would get furious. I didn't even know I was conservative, but I would go up and I would make a joke that I remember one time I got in a lot of trouble because it was a joke about Muhammad, which, know, he will get to touch you about. I don't know why. It's actually someone who's blowing up a mind school. But so I'm getting troubled back then and no one understood that there was an issue with

that. Everyone, it was like a comedy witch hunt. Remember when George Bush was present everyone just come out and he sucks. He's an idiot, isn't he a moron? And it's fine, but I was going, there's no one else at that point in time. That's changed a lot. As a matter of fact, now we're when you go to comedy clubs and not just people like Rogan,

but you see at least a lot of people understand the idea of free speech. You still get sort of the indie alt comics, you say like, it's not cancel culture, it's accountability culture, but really, I had to take, we had to take a lot of bullets early on doing that because there was nobody in the industry doing it.

And I think now for some people it's a little late, they've woken up and realized it. I mean, I think Joe Rogan has done a lot to help with that, obviously. You're talking about his numbers, it's unbelievable. You see, like someone like Russell Brand, like I'll be doing a show tomorrow, I hope it goes well because I used to lay into that guy hard.

Because he was a big boy. He was a commentator. And he had this, I don't know comments, but back then, he would do this thing called the truth. The true had this, I don't know comments, but back then, he would do this thing called the truth. The truth news, all the news that you're not hearing anywhere else, and he would talk about it, and he would constantly go into Fox News,

and here you would think that I'm antifox news. My issue was I felt compelled to back then and say, well, on a second, what about ABC, NBC, CBS, CNN, MSNBC? And he wasn't talking about it back then, and I was the only conservative on YouTube. And so I would dress up like him and do an impression of him and make fun of him and by the way not mean spirited like I understand the guys in the hell and right but I don't think he liked it of course and now you see him transist I don't

know where he lines it politically on every single issue but I do know that he understands the threat we're facing is so necessary he's on the that's a transition though. Then it was him with the entire industry and me kind of in this corner. And now it's at least split. It's almost like a, it's in the church.